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• 100 Add to Cart Buttons from Top eCommerce Retailers - Add to Cart buttons – they may be small, but no online retail store can do without them. Since these little, colorful clickables connect the product to the shopping cart, they are essential to the checkout process and ultimately, to your brand’s bottom line. It’s important for any ecommerce merchandiser to put some thought into their store’s Add to Cart button design.  We’ve collected and analyzed 100 Add to Cart buttons from the top online retailers of 2022, as well as from a few niche online stores to give you some design inspiration. If any button sticks out to you, be sure to click on it to visit its native page.  Before we get into the the full breakdown of Add to Cart buttons, some of the major takeaways from searching top eCommerce sites were: All-Caps buttons are going strong amongst online retailers with over half of eCommerce sites (58%) using All-Caps button text The overwhelming majority of sites (70%) use sharp buttons Only 6% of the retailers use a custom Add to Cart button icon like a shopping cart or basket Only 5% of the retailers include the checkout total of the selected item in their Add to Cart button The most popular colors for Add to Cart buttons are black (23%), followed by blue (18%) and ghost buttons (18%) More than a quarter (27%) of sites use a CSS (Custom Styling Sheets) animation upon hovering over the Add to Cart button Here is the Full Breakdown: 100 Add to Cart Buttons       How the Add To Cart Button Can Reinforce Your Branding At first the Add to Cart button may seem like a minor detail, but it has the potential to create an emotional connection with your brand. Your choice of shape, color, font and button text all affect that connection. It’s common for brands to use this kind of intentional design to create personability with the shopping experience, which is why we took note of a few things we noticed from some of our favorite brands that you might want to keep in mind. While best practice indicates not to use all-caps, Promptly Journals' modern, easily consumable all-caps lettering echoes the brand's clean, simple and elegant designs of its journals. With a custom CSS animation that appears upon hovering over the button, it’s almost like Promptly is sliding one of its journals over to you as you add it to your eCommerce shopping cart. Double Under Wonder’s button has a 3D animation that appears to push in upon hovering over it, showcasing the playfulness of their jump rope designs. Old Salt Merchant’s deep navy blue button connects to the brand’s nautical theme origins. Mac Daddy Music Store’s simple, highly functional button emphasizes the functional dependability and product design of its various guitar pedals, pickups and accessories.      Need Further Guidance on Differentiating Your Brand's Customer Experience? Get in Contact with One of Our Experts Contact Elastic Path Add to Cart Button Design and Usability Button Text Web copywriting emphasizes scannability -- perhaps the golden rule of web copywriting is don’t use 5 words when three will do. "Buy Now" may be a stronger call to action than "Add to Cart", but may subtly suggest the user is finished shopping or is making a commitment to purchase without time to review the order.  The beauty of "Add to Cart" is that it is non-committal and assumes the user is still looking around. And if you’re a good ecommerce merchandiser, you’re showing suggested products and a "continue shopping" link from the view cart page. Text Formatting General web usability guidelines recommend sans-serif fonts with high-contrast color selection (high-contrast white on black or dark blue rather than low-contrast blue-on-blue for example). Your add to cart button color should make it easy to consume.  Despite all-caps being generally discouraged in web copywriting, we found 58% of "Add to Cart'' buttons using the text style. Mixed case tends to be the easiest to read, although all lower case is also easy. For example, Ikea slaps small text on a disproportionately wide button forcing some users to squint. Stacking Text Stacking text is not a good idea for links or navigation buttons, and the same goes for "Add to Cart" buttons. Users have come to expect some form of rectangular shape, and when quickly scanning a page, it may take longer to distinguish buttons from decoration, and may even become frustrating. No need to reinvent the wheel, stick to the convention. Button Placement If you offer helpful features on your product pages like wishlists, enlarged photos, color switching, alternate product views, email to friend, size chart, view cart or check out buttons, make sure the "Add to Cart" button is obvious, bright and prominent in comparison. Less important functions can be lighter colored buttons or simple text links. Use Movement and Customization  Using responsive buttons that move or change color helps engage the shopper as they browse and hover over the Add to Cart  button. If you are in a niche market, consider adding definitive icons to represent your brand; such as a dog bone or collar image within your add to cart button, or if you sell baby clothes and accessories using a rattle with animation. These simple touches add connection and an emotional touch to reflect the endearment of new babies and pets.  Track, Analyze, Repeat As I mentioned before, always be testing this critical function. Using any number of analytics functions such as Google, you can track and analyze how your Add to Cart button is performing. You’ll be able to drill down to clicks and conversion rates, and make improvements as necessary to increase those numbers.   What if You Use A Button From a Template? Even if you don't use a custom designed "Add to Cart" button for your shopping cart, choose a button that compliments your site's theme (compliments does not infer it must be the exact same color). And make sure you pick one design and stick with it. Ecommerce thrives on trust, and random buttons erode customer confidence.
  Topics: button, sites, retailers, cart, shopping, color, brands, ecommerce, text, add, buttons.
• 11 Apps for Creating, Editing Videos - For online merchants, video is one of the best ways to promote a business, especially when you can shoot and edit video from nothing more than a smartphone and a simple app. Here is a list of apps to create and edit videos for ads, products, and content marketing.
  Topics: android, available, effects, video, add, premium, editing, videos, price, music, ios, apps, creating.
• 11 ecommerce books to add to your summer reading list - Since you can’t read every single ecommerce book out there, we've curated the 11 books we feel will teach you something unique. Learning doesn’t stop once you launch the brand – it's an ongoing journey.
  Topics: successful, online, youll, marketing, brand, list, summer, start, add, understand, books, ecommerce, book, business, reading.
• 12 Ways to Drive Leads With QR Codes (& Without Coinbase's Super Bowl Budget) - If you watched the 2022 Super Bowl, you might have been one of the millions of people who scanned the QR code featured in the ad from cryptocurrency platform Coinbase.  When scanning the code, you were sent to a page that offered you $15 just for downloading and signing up for Coinbase. The 1-minute Coinbase ad slot, which showed the QR code floating around the screen and inching closer to lining up with the corner of the screen perfectly, was so successful that the Coinbase app and website completely crashed. Here's a look at what HubSpot blogger Pamela Bump saw just seconds after the commercial finished. Coinbase honored its $15 signup promise by emailing scanners who were impacted by the crash the next morning. And, ultimately, the company ran into -- what we call -- "a good problem to have" due to what we can assume was millions of signups. But, you don't have to spend millions on a Super Bowl ad to launch a success QR campaign that drives leads. 
  Topics: budget, drive, qr, codes, bowl, super, add, mobile, promotion, landing, page, leads, code, scan, ways, coinbases, information.
• 14 Essential Tips for an Engaging Facebook Business Page - Whether you're setting up a brand new Facebook Page for your brand, or you just want to make the most of your existing one, it’s probably a smart move -- Facebook is home to nearly 2 billion monthly active users. It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers to roll on in, right? Wrong.
  Topics: content, business, post, brand, essential, tips, click, social, page, add, engaging, youre, facebook, posts.
• 15 Easy-to-use Logo Makers - A logo represents your store, your company, and your mission. A good logo stands out and builds trust. Here is a list of logo makers and design tools. All of these are inexpensive and easy-to-use.
  Topics: customize, easytouse, maker, start, design, price, free, makers, add, logos, logo, highresolution.
• 15 Photoshop Tutorials for Product Photography - Taking the photographs is just the start of compelling product images. Adobe Photoshop’s image editing suite provides plenty of tools to perfect and highlight product images against the right background.
  Topics: photography, add, photoshop, learn, background, product, images, create, image, tutorial, tutorials.
• 150 Power Words to Add Some Oomph To Your Copy & Deliver Results - I can guarantee you that this article will be absolutely eye-opening. It will provide actionable, research-backed insight that's proven to take your marketing copy from mind-numbing to mind-blowing.
  Topics: words, consumers, copy, list, theyre, marketing, deliver, power, add, results, big, used, running, oomph.
• 20 New Free Commercial Fonts for 2022 - Compelling web design adds credibility and trust to an ecommerce site. Properly used, fonts can establish branding and creativity. Here's our annual list of new (and free) commercial fonts.
  Topics: font, display, thats, add, sans, fonts, script, elegant, modern, style, commercial, serif, free.
• 20 YouTube Tricks, Hacks, and Features You'll Want to Know About This Year - When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter.
  Topics: videos, playlist, live, youll, youtubes, ads, features, mobile, video, watch, know, tricks, hacks, youtube, add.
• 21 Daily Routine Examples To Prevent Going Stir Crazy At Home - A daily routine can transform a mundane, stuck-at-home for three months situation into an exciting, productive, and good old time. If you’re like most people, home can sometimes be a place of calm and other times a storm. Going to work every day and getting some space from loved ones […]
  Topics: routine, add, way, examples, going, day, youre, work, daily, prevent, morning, youll, evening, crazy, stir.
• 21 Google Doc Features You Didn't Know Existed (But Totally Should) - A few years ago, as I was scrolling mindlessly through my Facebook News Feed, I found an article that told me I was using paper ketchup cups all wrong. It turns out you're supposed to fan out the sides of the cup to increase ketchup capacity, like this. Who knew? Well, I recently applied that sense of adventure to another thing I love -- Google Docs. And what I found was just as life-changing.
  Topics: doc, features, know, choose, document, didnt, google, docs, insert, add, create, totally, open, page, click, existed.
• 23 Free Web Design Tools from Fall 2019 - Free resources from the design community can add value to your ecommerce site. Here is a list of new web tools and design elements from fall 2019. There are designer and developer apps, coding resources, color tools, fonts, and more. All of these tools are free, though some also offer premium versions.
  Topics: add, web, create, premium, tools, version, website, free, font, fall, design, tool.
• 23 Simple Email Marketing Tips to Improve Your Open and Clickthrough Rates [+HubSpot Blog Data] - Practicing good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in your customers' inbox clutter -- or worse, their spam folder. And then, when someone actually opens your email, they don't actually click through.
  Topics: dont, tips, marketing, data, recipients, email, simple, rates, improve, images, mobile, text, add, link, clickthrough, emails, hubspot, open.
• 25 Handy Slack Hacks Everyone Should Know - A few years ago, the HubSpot team made the switch to Slack (one of the hottest real-time messaging apps on the market). Initially, it was hard to get used to uttering phrases like "Just Slack me" or "We were Slacking" in passing. But once we got more comfortable with the platform, we started to realize just how powerful it really is.
  Topics: slack, messages, create, words, handy, add, select, using, specific, know, message, click, hacks.
• 27 Free Shopify Apps to Help You Build, Manage, and Grow Your Store - With thousands of apps in the Shopify App Store, you have a lot of options when it comes to extending the functionality of your online store. But with so many options to choose from, we thought it would be useful to highlight 27 of the best free Shopify apps you can add to your store.More
  Topics: build, store, add, customers, manage, help, apps, product, products, create, grow, app, sales, shopify, free.
• 31 Best Instagram Video Editor Apps - If you’re marketing your ecommerce business on Instagram, you’re likely well aware of the changes the platform has gone through over the years. Remember when it was truly a chronological feed of only still photos – and NO ads? A lot has changed for the platform with more than 1 […]
  Topics: best, filters, apps, instagram, love, editing, videos, editor, choose, app, video, add, clips.
• 43 Best T-Shirt Mockups PSD Templates For Your Online Store - Looking for the best t-shirt mockups and PSD templates for your online store? When you start an online t-shirt business with little investment the best thing to do is to use ready made mockups that cost very little. Whether you’re designing your own t-shirt or looking to add higher quality […]
  Topics: store, tshirt, add, design, free, psd, mockup, youll, online, tshirts, mockups, youre, templates.
• 5 Instagram Highlight Covers to Inspire You [+ Steps To Make Your Own] - Today, your Instagram profile is like a mini-version of your website.
  Topics: add, highlights, instagram, highlight, brand, inspire, covers, click, cover, profile, icons, steps.
• 5 Tips to Create a Linktree for Instagram in No Time - If you use Instagram, you might have seen the phrase “link in bio” before.
  Topics: linktree, bio, links, profile, add, instagram, create, users, link, relevant, share, tips.
• 5 Ways to Add a Personal Touch to Your Sales Email - In a lot of ways, technology has made it easier to reach potential customers. Automated email marketing allows you to speak to an entire database of contacts with just the touch of a button. And while email has proven to be significantly more efficient at converting customers than social media, your potential customers’ inboxes are getting fuller every day. 
  Topics: content, add, ways, personal, emails, customers, potential, customer, sales, email, touch, send.
• 7 Call-to-Action (CTA) Tools to Help You Increase Conversions - When you create and add a compelling call-to-action (CTA) to any content — such as a website, blog post, or social media profile — you have the potential to convert more visitors into qualified leads and customers. That’s because a well-crafted CTA helps increase conversions and, therefore, prospects, customers, and revenue.
  Topics: button, add, increase, help, landing, create, ctas, web, calltoaction, tool, tools, design, cta, conversions.
• 9 Shopify Tips All New Store Owners Need to Know - Starting a Shopify store for the first time is such a fun experience. It can also be a bit nerve-wracking if you don’t know all the Shopify tricks that allow you to create a better online store. One of the biggest mistakes new store owners make involves over-optimizing the wrong […]
  Topics: dont, website, know, create, shopify, products, tips, need, logo, online, add, owners, store.
• A Beginner's Guide to HTML5 - HTML5 was designed to do virtually anything you want to do online without having to download browser plugins or other software. Want to create animations? Embed music and movies? Build advanced applications that run in your browser? You can with HTML5.
  Topics: version, attribute, browser, create, html, video, guide, html5, web, beginners, using, add.
• Add Powerful New Blocks with WooCommerce 3.8 - WooCommerce 3.8 delivers new WooCommerce Product Blocks and a few enhancements for all store owners, plus new hooks and tweaks for developers. We’ll break it down for you below.   What’s new in 3.8 WooCommerce 3.8 is likely our last minor release of 2019 and should be fully backward compatible with all WooCommerce releases since […]
  Topics: woocommerce, page, php, reviews, products, product, release, add, version, blocks, wordpress, powerful.
• Add a Web App Manifest for an Ecommerce PWA - Creating and loading a web app manifest file is among the first steps toward transforming an ecommerce website into a progressive web app — PWA — that can be installed on a mobile device, similar to a native app, with an icon on the home screen.
  Topics: pwa, app, pan, property, ecommerce, file, finder, display, icons, web, icon, add, manifest.
• Add your company to Ecommerce News Europe - Ecommerce News Europe is a news site that covers everything that happens in the ever-thriving European ecommerce industry. And now we’ve also added a company database, which aims to feature all small, medium-sized and big ecommerce companies of Europe. For a limited time you can add yours for free! We’ve… Continue reading
  Topics: europe, database, website, company, added, add, list, youll, companies, ecommerce.
• Amazon will add 3,500 tech and corporate jobs across six US cities - Amazon today announced an upcoming hiring spree set to bring 3,500 jobs to a half-dozen U.S. cities. The news is, of course, particularly notable amid a pandemic that has caused many industries to freeze hiring, while unemployment claims have soared across the country. It also finds the company doing that hiring in cities — many […]
  Topics: add, techcrunch, amazon, york, san, office, tech, company, jobs, companys, cities, corporate, hiring.
• Best Shopify Apps for Fashion Stores - You’ve got goods to sell. Customers to contact. Products to move. But unless you have the store set up to handle every aspect of modern online selling, your fashion store isn’t going to make it. There’s good news. Using Shopify… Continue reading Best Shopify Apps for Fashion Stores
  Topics: features, stores, customers, clothing, fashion, product, add, best, apps, shopify, store.
• Clutter acquires The Storage Fox for $152M to add self-storage to its on-demand platform - The world of on-demand storage has seen some ups and downs, with some of the biggest hopefuls pivoting into new areas, some as unrelated as cryptocurrency, in the search for better product-market fit. One that found its groove early on, however, is today announcing an acquisition to expand its existing business into a new market category. […]
  Topics: 152m, selfstorage, acquisition, facilities, clutters, acquires, million, clutter, add, fox, storage, company, space, business, platform, techcrunch, ondemand.
• Clutter merges with MakeSpace to add scale to the business of moving and storage - Some consolidation is afoot in the world of moving and storage startups: Clutter and MakeSpace, two erstwhile rivals in the market, are merging to form a single company, which will operate under the Clutter brand, serving some 6,500 towns in the U.S. that together cover about 60% of the total population in the country, with […]
  Topics: business, told, company, techcrunch, million, companies, add, scale, clutter, merges, deal, moving, makespace, storage, mir.
• Customize Shopify Product Pages with Metafields - The standard description field on a Shopify product detail page is a monolithic block of content. Adding different sections to this block is possible, but the process is not ideal.
  Topics: message, product, shipping, pages, customize, page, ships, information, theme, add, shopify, metafields.
• Delori Theme Review: Will This Be Your Next Shopify Theme? - Delori is a premium Shopify 2.0 theme designed for fashion and clothing eCommerce stores. It's a popular choice for high fashion brands because it comes with various media-rich tools that make your products pop.  Among other things, it allows online… Continue reading Delori Theme Review: Will This Be Your Next Shopify Theme?
  Topics: product, review, products, page, add, theme, instagram, shopify, customers, delori.
• Do You Need a Business Intelligence Tool? - In an age of massive data, a business intelligence tool can be a necessity for ecommerce merchants. Here's an example using QuickSight, Amazon's tool, with hypothetical Meta Ads data.
  Topics: campaign, ads, visualization, tool, id, business, quicksight, need, add, meta, list, intelligence, data.
• Ecommerce Conversion Rates Across Industries (And How to Raise Yours) - Ecommerce is the ultimate optimization puzzle -- from individual product pages to filtering mechanisms to your checkout sequence, every choice you make has the potential to have a massive impact on the sale of a given product.
  Topics: industries, rate, product, online, raise, checkout, conversion, ecommerce, rates, products, add, customers, site.
• Email Background Images: a How To Guide (with Examples) - A couple of months ago, I got an email from HubSpot Academy about the different courses available. I remember this part of the email specifically because I loved the use of a background image. I’m a huge fan of how companies find great ways to maximize their email content -- and one way to do that is with a background image.
  Topics: background, email, create, text, add, images, social, file, guide, examples, image, emails.
• Everything You Need To Know About Google Web Stories - Google is not a social media channel per se, but one of its features, Google Web Stories, is similar to the stories format that you’d see on popular sites like Instagram.
  Topics: know, web, text, interactive, google, amp, pages, wordpress, video, add, need, seo.
• Facebook Shops: What Is It and How Brands Can Use It - This year, brands are increasingly bringing shopping experiences online.
  Topics: ecommerce, business, add, page, facebook, brand, online, shop, products, brands, shops.
• Headless Microservices vs. 'Retrofitted' Headless - The eCommerce platform market has and continues to evolve as rapidly as customer preferences and expectations. For instance, innovations like curbside pick-up that became popular during Covid-19 are here to stay, and brands need the technology to keep up. While customer expectations continue to rise, many brands find that their traditional eCommerce platform cannot keep up with these drastic shifts in buyer patterns. Making the necessary optimizations to keep up ends up blowing eCommerce budgets. One alternative to these rigid platforms is headless commerce. But, with more traditional platforms now offering 'headless' solutions, many brands ask us -is there a difference between one headless provider and the next? This post will help answer the questions around the different approaches, and crucially, what solution is right for you? What is Headless? Are There Different Types of Headless? In a nutshell, a headless approach is the 'decoupling' of the front-end layer (the customer-facing storefront)and the back-end (where business rules & logic live). This separation empowers brands with the control to customize an experience that best suits your customer across touchpoints. When headless was pioneered by Elastic Path back in 2012, brands could finally leave their out-of-the-box, traditional platforms that only powered cookie-cutter experiences behind. With headless commerce, they had the flexibility to create unique experiences that would showcase their brand differentiation, accommodate for any complexity or unique requirements, and, most importantly, delight customers. Fast forward to now, some traditional eCommerce platforms or tightly coupled monoliths are adding in an API layer to offer the core functionality of their back-end services & claiming to provide a 'headless' solution. While they are technically headless, not all headless solutions are the same. The key difference is where these platforms started and how far they can deviate from their foundations.     These 'retrofitted' headless solutions offer a customizable front-end by exposing the core features through an API layer. When compared to headless microservices solutions, they still lack in terms of customizability of the back-end. By contrast, in a headless microservices approach, each microservice in the back end exists as a separate module. What this means for your business is that you can pick and choose the core commerce capabilities that work best for your goals, and easily compose a solution that includes "best of breed" vendors (like search, OMS, ERP, etc.). Also enabling you to quickly swap core commerce microservices or third-party solutions in and out as customer expectations and business requirements evolve. Continue reading to learn more about the differences between these two approaches.   Retrofitted Headless: A Brief Breakdown A retrofitted headless solution is perfectly capable of smoothly operating a business model that it was designed for. In most cases, a retrofitted headless solution would fit a solely direct-to-consumer selling model or even a relatively straightforward B2B scenario if what you are looking for is an out-of-the-box approach that meets all your brand's basic needs. A monolithic back-end is excellent when tackling standard processes and issues for businesses with simple requirements or those looking to launch eCommerce for the first time. Where it does begin to crumble is when new features or customizations for the tightly coupled back end are needed. For example, if your brand needs a specific order flow based on the B2B accounts you have, or if you need to add an option for mobile self-checkout, customization of a retrofitted headless solution will be complex. It would require the support of a dedicated SI or an in-house development team, not a luxury all brands can afford in perpetuity. While a new feature isn't impossible to add onto a retrofitted platform, the costs and time to market implications are drastically different compared to a headless microservices approach. Even when a new feature is simple enough to add on, the time to launch will be dramatically slower due to the interconnectedness of the tightly coupled back end (the components locked together in the image) of these retrofitted headless solutions. The rigidity of these platforms requires extensive testing of each linked component to ensure a new addition has not broken any of the functionality of any of the other connected components. Furthermore, the risk of a stop-gap addition like the ones mentioned above or a voice-enabled chatbot not meeting your brand's needs into the future remains high. Without the option to try another offering in a retrofitted headless architecture, your brand could be stuck in a 'what you have is what you get' situation. That is not ideal in a world that continues to move at a break-neck speed, adopts newer technology, and changes in buyer behavior.   A New Approach, Built for the Innovative Brands On the other hand, a headless microservices solution will allow your brands to achieve evolving goals when it comes to delivering an unparalleled experience for your customers. Each service in a headless microservices architecture is created to operate independently with a set of inputs. Each independent service does not rely on the operations of other separate microservices. Think of them like an independent service, where it takes inputs on one end, and any processes are completed within this independent service with a defined set of outputs at the other end. Add on another microservice, and the two can seamlessly operate based on the consistent inputs and outputs without needing to know or influence the processes in the predecessor (represented by the stand-alone octagons in the image above). Why should you care? The benefits are threefold: Flexibility: Pick and choose necessary microservices to achieve your brand's goals, no extra bells & whistles, and the freedom to add or remove microservices as your goals and your customers' needs change. Scalability: Since each microservice was built to operate without dependencies, each of them will be able to scale seamlessly with the benefits of the cloud. Speed: With a headless microservices architecture, you can rapidly add microservices to implement new experiences. Or add functionality required in a new geographical market as needed. The extensive development and testing of customizing a retrofitted architecture are no longer an obstacle, allowing your eCommerce team to innovate and, crucially, deliver a stand-out experience for your customers.   Where is the Catch? Of course, no solution is perfect. While no solution is perfect, some fit needs better than others. A common challenge for embracing a headless microservice solution is re-platforming from your traditional eCommerce platform. The costs and time commitment can feel prohibitive, but many brands overcome this with a staggered implementation approach. This method of slowly replacing pieces of a monolith with microservices is a tried-and-true path for transformation. Another option to overcome long implementation timelines could be leveraging a Pre-Composed Solution TM. These are business-ready solutions that are pre-composed from Elastic Path commerce capabilities, 3rd party integrations, and customizations so that brands can quickly deploy experiences; with greater flexibility and less risk. Browse our Pre-Composed Solutions™ here.   A headless microservices approach comes with potential cost issues as well. When a brand needs several specific third-party microservices implemented to tailor to its model and goals, the costs of each third-party microservice coupled with the implementation costs for each can add up to a significant amount. While the initial purchase price can be high in this scenario -in some cases higher than re-platforming to a retrofitted headless solution- the benefits around Total Cost of Ownership (TCO) are proven in the long run. Once adopted, a headless microservices architecture, therefore, negates the need for further costly customizations and lengthy innovation cycles. For a deeper look at TCO and the benefits of a microservices-based headless solution, view our guide.  Ready to explore a headless microservices approach? Give us a shout. We're happy to help guide you through the process of determining what the best fit for you is. Chat with us now on drift at the bottom right corner of your screen or request a demo to see the flexibility, speed, and capabilities of a headless microservices platform today!
  Topics: vs, headless, platforms, microservices, brands, solutions, add, solution, ecommerce, approach, retrofitted.
• Here's How to Add a Link to Your Instagram Story [Pro Tip] - More than 500 million accounts use Instagram's Stories feature, and one-third of Instagram's most-viewed Stories are created by brands (Instagram). It's clear that this feature has resonated with Instagram's base, and businesses can leverage it to drive awareness and engagement with their audiences.
  Topics: link, heres, swipe, traffic, add, links, feature, instagram, tip, brands, pro, click, users.
• How To Add a Sparkline in Excel - Excel is a great tool for all of your marketing needs. You can create graphs to visualize your data, use formulas to calculate conversion rates, or even create social media calendars.
  Topics: data, add, excel, select, image, sparkline, marketing, chart, sparklines, example, column.
• How To Make Instagram Reels and Use Them to Your Advantage - If there’s one thing that Instagram understood with the creation of Instagram Reels it’s that it’s not just content that’s king — it’s video content. With TikTok surpassing 1 billion global downloads within 18 months of its launch, the app’s endless feed of short, entertaining video clips quickly became an internet sensation.
  Topics: content, reel, instagram, brand, video, reels, add, advantage, audio, sound, post.
• How To Use Hashtags on LinkedIn [Step-by-Step Guide] - Even though LinkedIn has been around since 2003, the platform didn't allow the use of clickable hashtags until 2016.
  Topics: content, recommends, hashtag, stepbystep, guide, trending, add, page, linkedin, users, hashtags, using.
• How Your Offline Business Can Start Selling Online Fast - Need to start selling online fast? Create an online store in just 5 steps. Sell products, offer virtual services, & add new revenue for years to come!
  Topics: choose, online, business, products, support, start, site, offline, store, product, add, wordpress, set, selling, fast, woocommerce.
• How to Add Google, iCloud, and Outlook Contacts to Email Marketing Apps - Some of the most commonly used apps at any business are contact management apps like Google, iCloud, and Outlook. These apps are a valuable way to keep your address book accessible on any device and synced with your email, calendar, and cloud storage.
  Topics: icloud, contacts, contact, sync, email, apps, data, outlook, add, google, app, marketing.
• How to Add HTML Embed Codes to Your Website [Quick Tip] - If you want to curate others' content from social media or just make your own visual social media content work harder for your overall content strategy, you need to know how to embed HTML code onto your blog or website.
  Topics: content, html, website, add, post, page, code, click, youd, codes, social, embed, quick, tip.
• How to Add Online Ordering to Your Restaurant Website - Ready to generate revenue online? Adding an online ordering system is easier than ever! From design to functionality: expert tips for making it a success.
  Topics: woocommerce, diners, restaurant, food, delivery, add, customers, ordering, online, website, order, items.
• How to Add Social Media Icons to Your Email Signature [+ Free Resources] - 78% of consumers are willing to buy from a company after a positive experience on social media, according to a poll by Harris. But that can’t happen if they can’t find you. Adding social media icons to your email signature makes it easy for customers to connect with you on their terms.
  Topics: media, add, link, image, free, social, resources, adding, email, click, signature, icons.
• How to Add YouTube Videos to Your Website: A Step-by-Step Guide - Video adds value to your website, and the right videos can help drive increased traffic and conversion. As noted by Forbes, users retain 95% of the message when they watch videos compared to just 10 percent by text, making video a great starting point to streamline connection with prospective customers.
  Topics: videos, youtube, stepbystep, video, website, guide, html, users, add, embed, user, site, code.
• How to Add a Link to Your Instagram Bio - Every social network makes it clear how to put a link in your bio on their platform -- except Instagram.
  Topics: add, website, hashtags, profiles, edit, instagram, profile, right, link, bio.
• How to Create Powerful eCommerce Sliders - Sliders aren’t perfect for every situation. But when done right, they can make a huge impact with site visitors. How to make the most of eCommerce sliders.
  Topics: site, ecommerce, text, image, speed, images, plugin, add, great, white, powerful, sliders, slider, create.
• How to Create Social Media Buttons for All the Top Social Networks - Social media is an extremely valuable tool for promoting your marketing content.
  Topics: create, add, buttons, media, facebook, twitter, social, share, follow, networks, button, content.
• How to Create a Location on Instagram (+ Reasons Why You Should) - Adding your location on Instagram is often an underrated feature for brands.
  Topics: add, search, location, create, reasons, facebook, click, created, custom, instagram, select.
• How to Create an Infographic in Under an Hour [+ Free Templates] - Wouldn't it be great if creating infographics was as simple as writing text-based blog posts? Usually, it would take a lot of time, effort, and skill to make them — but that doesn’t have to be the case.
  Topics: need, add, sources, free, design, template, audience, templates, create, content, infographic, hour, information, data.
• How to Customize WooCommerce Product Pages - Customize your WooCommerce product pages to be as unique as your business! See 10 amazing things you can do with just a few extensions and a built-in feature.
  Topics: size, code, stores, sell, add, pages, customers, customize, color, products, woocommerce, product.
• How to Find & Add Nofollow Links to Your Website [Step by Step] - Ever watch those game shows where contestants have to find the designer product in a sea of knockoffs?
  Topics: add, using, links, tell, page, nofollow, youre, step, link, text, website, google.
• How to Increase Mobile Conversion Rates for Online Stores - 7 keys to increase mobile conversion rates on your store. Don’t miss out on sales - quick changes, edits, & practical tips to optimize mobile conversions.
  Topics: add, rates, theme, stores, menu, conversion, page, cart, mobile, devices, users, online, product, increase, site.
• How to Make Instagram Story Highlights [+Engage Your Audience] - Did you know that ⅓ of the most viewed Instagram Stories are from businesses? Customers want to see what businesses are posting about on "Stories," however, as you probably know, those are only viewable for 24 hours. But what if your audience wants to save those Stories and come back to them later (whether for a link or to reference something)? This is why Instagram added the "Highlights" feature several years ago.
  Topics: highlights, engage, social, way, save, instagram, post, highlight, audience, add.
• How to Make a Timeline Graphic in Google Docs, Word, Excel, Google Sheets, and PowerPoint - Infographics are a great way to capture user attention and communicate key concepts. Why? Because they combine relevant information with graphic impact to increase retention and engagement.
  Topics: format, timeline, create, graphic, word, insert, add, excel, dates, google, information, sheets, select, powerpoint, docs, data.
• How to Optimize Your Instagram Strategy for Search Discoverability - On social media platforms, the more exposure you can get, the better. Like many others, Instagram has a search and explore page to help users discover new content.
  Topics: location, discoverability, search, optimize, post, term, posts, add, explore, instagram, tab, users, hashtags, strategy.
• How to Post to Instagram From Your Computer [12 Easy Steps] - Posting to Instagram from your computer is a great choice if you don’t have your phone on hand or need to access company assets on your laptop. Or you might simply prefer to use a wider screen. For these reasons and others, you might be wondering, "Can I post to Instagram from my computer?" We have some good news.
  Topics: post, computer, video, instagram, add, media, click, desktop, easy, youre, steps, upload.
• How to Register a Domain Name in 4 Steps - A good domain name will stick with you for years to come. Learn how to check domain availability in the DNS and register your domain with major domain name registrars.More
  Topics: steps, purchase, register, add, website, youll, domain, youre, price, click, services, domains.
• How to Repost on Instagram: Ways to Reshare Content From Other Users - Instagram is a powerful social media platform to help increase brand reach and drive new business, but it can be time-consuming and expensive to consistently share content you need to see your engagement grow in the long-term — which is why you should learn how to repost on Instagram.
  Topics: users, screenshot, content, youve, instagram, click, add, ways, share, reshare, repost, post.
• How to Share an Instagram Story in Under 5 Steps - Have you ever watched an Instagram story and thought, "[Insert name of friend] needs to see this?"
  Topics: share, tap, post, tagged, reposting, content, users, instagram, repost, steps, add.
• How to Use Facebook: A Beginner’s Guide - Facebook has changed quite a bit since I first signed up for an account in 2008. Back then, Facebook was still called “The Facebook”, and my bio literally said, “Check out my MySpace, it’s waaaay better than my Facebook.”
  Topics: share, content, page, facebook, posts, add, youre, beginners, youll, guide, profile, friends.
• How to Use Instagram Stories Like a Pro to Build Your Audience - Instagram used to be simple. But the days dominated by square images are long gone. Now, you can share images, videos, time-lapses, boomerangs, stop-motion sequences, and live-streams. The biggest change came in 2016, with the introduction of Instagram Stories. This form of social sharing altered the way people interact online, […]
  Topics: type, create, add, audience, instagram, screen, icon, tap, build, followers, pro, content, video.
• How to Use Instagram Stories for Marketing (And Why You Should) - Instagram Stories are a quick, engaging format perfectly suited for mobile experiences. In this brief guide, we’ll share how businesses are currently using stories and how you can get started.More
  Topics: followers, beginners, live, audience, instagram, tap, sticker, stickers, add, guide, posts, complete, product.
• How to Use Schema Markup to Improve Your Website's Structure - Just like when I first watched The Matrix, when I initially heard the term "schema markup," I was intimidated by the technical know-how I felt I needed to understand it.
  Topics: add, test, improve, markup, listing, search, code, data, include, websites, schema, engines, structure.
• How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy - Back in 2011, Snapchat was synonymous with risqué teen behavior. News coverage repeatedly warned parents of the damaging effects the platform might have, and as a result, Snapchat's success wasn't looking good. Since then, Snapchat has evolved into something so much more. And while it's certainly not the cornerstone of every marketing strategy just yet, the channel has earned a reputation for fast growth and innovation.
  Topics: hubspots, add, snapchat, icon, strategy, account, friends, detailed, friend, tap, screen, snap, look, create.
• How to Use WooCommerce as a Creative Market Alternative - No commissions and greater flexibility - just two reasons why WooCommerce is the best alternative to selling on Creative Market. See the pros and cons.
  Topics: create, creative, store, products, customers, market, add, digital, product, alternative, woocommerce.
• How to Whitelist an Email in Gmail, Outlook, Yahoo, and More - Imagine waiting for an important email, never receiving it then discovering it in your junk folder months later. That’s pretty frustrating.
  Topics: select, create, email, add, gmail, whitelist, click, outlook, subscribers, settings.
• I Added 423 Products to Oberlo. Here’s How I Managed the Volume. - One of the greatest things about building a Shopify store is that there are a lot of automated parts that help make running an online store a little bit easier. On Shopify, automation can include abandoned cart emails, order processing with certain apps, and email forwarding. On Oberlo, in only […]
  Topics: online, process, products, help, product, shopify, managed, oberlo, heres, added, add, volume, store, number, list.
• Increase Sales by Adding Chat to Your Website - People are shopping online more than ever, but they still want a personal touch. Deliver great service on the platform over a billion people use each month.
  Topics: website, plugin, messenger, increase, adding, add, sales, customer, facebook, facebooks, chat, online, customers.
• Instagram Stories: What They Are and How to Make One Like a Pro - These days, social media is all about documentation. Where you go, what you eat and drink, who you see, and what's most memorable: These are the typical fodder of Instagram Stories — seconds-long glimpses of people's lives, shared on Instagram for only 24 hours.
  Topics: video, add, videos, tap, users, screen, text, icon, instagram, app, pro.
• Linktree partners with Shopify to allow users to add storefronts on its platform - Linktree, the popular “link in bio” service, is launching a Shopify integration to give users a way to promote their businesses and products directly on its platform. With this integration, Linktree users can launch a Shopify storefront on their Linktree to showcase their products and services to drive more sales. The feature is available now […]
  Topics: shopify, add, products, links, partners, launched, music, collections, ventures, platform, storefronts, users, linktree, link, allow, techcrunch.
• Optimizing Your Customer Portal to Gain Loyal Shoppers - Create a unique, helpful, and completely customized My Account page on WooCommerce. See why you need one and the top features it absolutely must include.
  Topics: woocommerce, customers, add, customer, page, shoppers, change, custom, build, information, account, products.
• Sellfy Review (Dec 2021): An Affordable and Beautiful Storefront for Selling to an Established Audience - Creators need ways to monetize their work. Whether you’re a musician, YouTuber, streamer, artist, or writer, the ultimate goal is to make money from your creativity, whether that means selling content subscriptions, merchandise, videos, or graphics. Unfortunately, it’s not always… Continue reading Sellfy Review (Dec 2021): An Affordable and Beautiful Storefront for Selling to an Established Audience
  Topics: sellfy, affordable, review, email, storefront, online, marketing, add, audience, beautiful, product, products, sell, store, digital, selling, dec, established.
• SiteW Review (May 2022): An Introduction to SiteW - SiteW is one of the lesser-known, but rapidly growing tools on the market today for building your own business website. Intended to make website creation as simple and painless as possible, the technology promises a fun and enjoyable way to… Continue reading SiteW Review (May 2022): An Introduction to SiteW
  Topics: introduction, pages, features, theres, able, review, youre, blog, sitew, add, website, youll.
• Spotify partners with Shopify to add merch to artists’ profiles - Spotify this morning announced a new partnership with e-commerce platform provider Shopify that will allow artists on its service to connect their Spotify profiles with their Shopify stores, allowing them to market their merchandise directly to fans through the Spotify app. After connecting their Spotify for Artists accounts with their Shopify online store, artists will […]
  Topics: putting, creator, music, profile, spotify, partners, artists, add, merch, shopify, techcrunch, products, fans, merchandise, profiles.
• Strikingly Review: Simple Website Builder (June 2019) - These days, if you want your business to be successful, you need to be active online. Unfortunately, building a website can be a complicated and expensive experience. What if you don't have the technical prowess and coding know-how to create… Continue reading Strikingly Review: Simple Website Builder (June 2019)
  Topics: strikingly, add, site, youll, youre, builder, pro, website, options, theres, review, simple.
• Target to add Starbucks orders and returns to its curbside pickup service - Target is preparing a series of changes to make its curbside pickup service called Drive Up more appealing to consumers. The retailer announced on Wednesday it will begin testing an option that will allow customers to add Starbucks orders to their pickup as well as the ability to bring back items they want to return, […]
  Topics: returns, customers, support, stores, techcrunch, add, target, curbside, targets, drive, pickup, starbucks, orders, service.
• The 18 Best Lead Generation Plugins to Add to Your WordPress Site - Collecting high-quality leads is a challenging task that marketers face. Even once you've created a fantastic, high-converting landing page, you're not done.
  Topics: add, form, leads, email, capture, free, best, plugin, site, wordpress, forms, plugins, lead, generation.
• The 34 Best To Do List Apps for Every Entrepreneur - Productivity is everything for the busy entrepreneur. Especially if you’re flying solo or running things with a small-but-mighty team.  But when you’re working for yourself, your to do list never ends. That thing goes on forever.  I’m one of those old-school people who likes to write down my to do […]
  Topics: reminders, need, management, android, tasks, best, task, app, apps, list, add, entrepreneur, iospricing.
• The Essential Pre-Launch Checklist for Membership Sites - You’ve made plans, built the site, and are preparing for a big launch. But are you ready for customers? Don’t forget a thing — use this checklist!
  Topics: sites, search, check, site, add, checklist, sure, essential, prelaunch, pages, information, membership, test, page.
• The Fastest Way to Add an eCommerce Store to Your Existing WordPress Website - WooCommerce is the seamless, trusted solution to add an online store to your WordPress site. Add a new revenue stream to your business in just a few steps!
  Topics: site, products, woocommerce, product, customers, need, online, wordpress, store, sell, easily, add.
• The Secret To Building a Profitable Sales Funnel With Ecommerce Expert, Ezra Firestone - Moving people from prospect to paying customer can be tough. This guide shows you how to use a sales funnel like a pro and secure more conversions in your online store.More
  Topics: images, profitable, product, ezra, buy, funnel, expert, sales, header, firestone, youre, add, secret, page, ecommerce, building.
• The Top 10 Mobile Video Editing Apps for Small-Business Owners - From Facebook and Instagram Stories to YouTube, video has undeniably become an essential tool for marketing your business—87% of consumers said they want to see more video content from brands. Fortunately, a variety of editing software will allow you to edit your video right on your favorite mobile device.More
  Topics: mobile, creating, videos, best, tool, editing, apps, video, free, music, app, add, ios, create, basic.
• The Ultimate Ecommerce Checklist for New Store Owners - The process of starting an online store can be confusing, especially when you’re a beginner. You might not know what to do first. And so you do a little bit of everything in a random order. Unfortunately, this might result in some missed steps. To make sure you’re set up […]
  Topics: add, store, shopify, free, website, ultimate, text, ecommerce, checklist, owners, product, set, oberlo.
• The Ultimate Guide to Google Data Studio in 2020 - Having the ability to visualize data helps you unlock invaluable insights for better decision-making in your business and gives you a serious advantage when it comes to getting competitive opportunities.
  Topics: data, field, source, studio, google, report, ultimate, guide, chart, create, add, click.
• The Ultimate Guide to Instagram Filters - Instagram isn’t a new platform, but it changes so often, sometimes it’s hard to keep up.
  Topics: picture, add, filter, instagram, filters, guide, image, tap, ultimate, youre, snapchat, app.
• The Ultimate Guide to LinkedIn Company Pages - In November 2018, LinkedIn launched LinkedIn Pages. This launch provided a new way for consumers to discover and vet their favorite businesses — and for businesses, organizations, and institutions to connect with their audiences.
  Topics: social, ultimate, pages, engage, followers, company, linkedin, guide, page, add, create, content.
• UK marketplace Add to Cart wants to take on the big boys - Add to Cart is a new ecommerce marketplace from the United Kingdom. It wants to compete with other online marketplaces by focusing primarily on supporting small scale businesses. The marketplace works alongside sellers’ existing sales platforms. Add to Cart was founded by Tej Randeva, a British entrepreneur who is also… Continue reading
  Topics: small, sellers, ecommerce, businesses, dont, add, uk, marketplace, wants, big, online, cart, boys.
• Uscreen vs Vimeo OTT: What You Need to Know - Today, we’re looking at two platforms you can use to monetize your online video content: Uscreen and Vimeo OTT.  We’ll dive deeply into the services and features you can expect from these platforms to help you decide which (if either)… Continue reading Uscreen vs Vimeo OTT: What You Need to Know
  Topics: videos, users, uscreen, video, need, ott, know, access, vimeo, content, add, sell, vs.
• Using Clubhouse to Promote a Business - Clubhouse, the invitation-only audio discussion app, launched in April 2020. It has since garnered about 2 million active weekly users. The app's fleeting nature and live-conference format force its content to be instructional, not promotional. Tactics such as advertising or sponsoring influencers either are not an option on Clubhouse or are not usually effective.
  Topics: content, brand, rooms, audience, conversation, add, room, hirsh, clubhouse, promote, using, business, ads.
• Ways to Optimize Your Checkout for More Revenue - A great checkout experience isn't just about generating more revenue; it’s about serving customers! Learn six strategies to delight customers and improve sales.
  Topics: revenue, customers, order, products, points, add, offer, shoppers, page, checkout, ways, purchase, optimize.
• What Responsive Display Ads Are + How to Create Them [Step-by-Step] - Imagine spending time and resources to create an ad campaign just to get meager results. It's can be discouraging but also difficult to assess.
  Topics: ads, video, ad, stepbystep, images, create, text, responsive, google, add, display.
• Who Were HubSpot's 5 Fastest Growing New App Partners in Q2? - The ecosystem of app partners who integrate with HubSpot’s platform continues to grow. With dozens of new partners joining us in the first half of this year, HubSpot customers have access to an ever wider selection of specialized capabilities that they can add to their portals.
  Topics: q2, fastest, instance, hubspot, app, partners, add, apps, hubspots, contact, form, crm, integration, quarter, growing.
• Your Cheat Sheet for Posting GIFs on Instagram - GIFs are fun, digestible, and, most importantly, relatable -- which is why everybody loves them and shares them on social media so much.
  Topics: photos, giphy, post, cheat, sheet, ios, share, gif, videos, add, instagram, posting, gifs.
• [UPDATE] 7 Customer Loyalty Programs That Actually Add Value - Did you know it costs a business about 5-10X more to acquire a new customer than it does to sell to an existing one? Not only that, but on average, current customers spend 67% more than new customers.  In light of statistics like these, businesses must think about what they are doing to keep their customers coming back to their business. And if you’re like 65% of marketers, your company has implemented a loyalty program.
  Topics: programs, program, companies, customer, loyalty, rewards, points, add, update, company, value, customers, actually.
• eCommerce Loyalty Programs: How to Manage a Loyalty Experience - In today’s market, it’s critical for brands to implement impactful merchandising strategies that drive conversion and customer lifetime value (CLV).  A study by Incentive Solutions found that integrating a loyalty program with your commerce platform can increase your average order quantity by a whopping 319%. Another study from KPMG revealed that 75% of consumers will favor a brand if there is a loyalty program. At Elastic Path, we understand how impactful it can be to curate loyalty experiences for your customers. That is why we built functionality within EP Product Experience Manager (PXM) that enables merchandising teams to easily create and manage loyalty experiences, without relying on custom work from their developer counterparts.   What is a Loyalty Experience? A loyalty experience is a marketing strategy created by brands to nurture and reward their best customers with perks for being a member. Memberships can either be free or paid and members can receive special discounts, deals, rewards or points that can be redeemed for prizes. The more the member engages with the brand or buys products, the more incentives they can receive. A loyalty program is a great start but what if you could curate the products and prices your loyalty customers see?  At Elastic Path we believe that traditional "loyalty programs" are just a starting point for nurturing relationships with your regular customers.  We think all brands should be able to curate loyalty-specific experiences that encourage their highest value customers to remain loyal, return regularly, and purchase more. Let’s dig into how you can manage a loyalty experience of your own, using Elastic Path Commerce Cloud. How to Manage a Loyalty Experience with Elastic Path EP Product Experience Manager (PXM) Merchandise Every Unique Product Experience, Without Custom Dev Work Go to EP PXM To best understand the steps required to build a loyalty experience, let’s walk through a sample scenario.  STEP ONE: Offering Early Access to Loyalty Customers  For this example, we’ll pretend you are a retail brand that wants to offer early access to our best customers for our upcoming products. The idea of “pre-ordering” products that we commonly see in brick-and-mortar businesses, is exactly what we will be doing in this scenario. Once you are in Commerce Manager from Elastic Path, your merchant should head straight to EP PXM and choose “Configurations.” Then you will choose your hierarchy or category of products that you want for pre-order. For example, choose the “Fall Pre-Order” hierarchy. This will allow you to start merchandising the products that you want to list for pre-order. Your nodes are the subcategories, like men and women. You could also add child nodes, which would be the subcategories within the subcategories. To begin the process, click on the node or subcategory. For example, the “Men” category. Then click on the Add SKUs button and add the SKUs or products that you want to make available for pre-order within this category. For pre-order products, there are a few additional steps we need to take with EP PXM to ensure the correct availability and quantity shows on the product detail page. To get started, you are going to use product templates to hold custom data for your different products. For each product in this example, you would choose the correct product templates and then check the pre-order box. You would also type in the “Limit Inventory” number to establish the maximum number of products for preorder and the “Max Quantity per Order” which is the maximum number of products that a customer can purchase within the pre-order catalog.  STEP TWO: Adding Pre-Order Products to Existing Catalog In order to add these products to the appropriate loyalty catalog, go to the catalog section within EP PXM. You would choose your pre-configured loyalty catalog or create a new loyalty catalog if you did not have one already. In the hierarchy section of your loyalty catalog add “Fall Pre-Order.”  STEP THREE: Adding Specialty Pricing to Loyalty Catalog Not only do we want to give our best customers early access to these products, we also want to incentivize them with promotional pricing. So, in the loyalty catalog you will go to the price book dropdown menu and select “Loyalty Pricing.”  In EP PXM, a price book contains a list of product SKUs and the prices you want to change for those products. If your brand serves multi-geos, a price book can contain prices in each of the supported currencies.   Once you have selected the loyalty price book, click publish and the catalog will be updated. STEP FOUR: Use Rules To Assign an Audience  How do you ensure that only the members of your loyalty program gain access to your loyalty catalog? You create rules. In the catalog section of EP PXM, select the Rules heading. As you edit the rules section add your loyalty catalog. Then, add accounts or the list of people that you want to have access to this loyalty catalog. This can be done in numerous ways, whether via API, an integration with CRM, or uploading a list. STEP FIVE: Shop The Loyalty Experience  At this point, we’ve created a product experience specific to your loyalty customers. Let’s check it out! To see your customer’s view of the loyalty experience, log in to your front-end store. If you or your customers do not log in they will get a general catalog experience. You should now be able to see the new top-level navigation for “Fall Pre-Order” as part of your loyalty catalog. Your loyalty shopper can explore the loyalty-only, pre-order products that you added to the loyalty catalog. Based on whatever rules you have for pre-orders, that product will be shipped when appropriate.  Driving Your Loyalty Experience Forward With EP PXM, you can easily create loyalty product experiences within minutes. At Elastic Path, we will continue to give merchandisers the control to create product experiences that drive conversion and revenue. If you would like to learn more about our merchandising capabilities, check out our latest blog on how to create dynamic bundles. 
  Topics: manage, experience, loyalty, ecommerce, catalog, ep, pxm, products, customers, programs, add, preorder, product.