Top 2022 resources on ads

Best ads resource in 2022.
Learn more about ads to improve your e-commerce strategy.

• 10 Native Advertising Examples People Actually Enjoyed Reading - You've heard it a million times, native advertising is one of the most immersive advertising experiences. But what exactly is native advertising, and why is it causing such a stir for brands, agencies, and publishers?
  Topics: actually, example, native, advertising, ads, enjoyed, examples, stood, campaign, content, ad, reading, video, article.
• 10 of the Best Ad Management Tools for 2021 - Time is one of the most valuable resources we have — that's why efficiency is something so many people strive for. The good news is that there are a plethora of marketing tools available today with the power to help you boost productivity and streamline monotonous processes or tasks — ad management tools are among the many options.  In this blog post, we’ll talk about what ad management is, outline high-quality ad management software, and explain why they're beneficial for all businesses. What is advertising management? Advertising management is overseeing different marketing activities and responsible individuals to ensure that campaigns are running effectively and target marketings are being reached.  Depending on your business needs, advertising management can focus on various metrics that contribute to campaign success, like ROI or conversions or media placements that make sense for where your target audiences are.  As there is often a lot to keep track of, many teams choose to use advertising management tools, which we’ll cover below.
  Topics: platform, help, campaigns, ads, target, tools, management, ad, best, advertising, data, marketing.
• 15 Facebook Ad Targeting Tips to Try in 2022 - More
  Topics: facebook, options, ad, try, audience, audiences, ads, tips, target, specific, targeting, brand.
• 2021 Advertising Stats You Need to Know - 2021 was a big year with advertisers, as they managed the remnants of the COVID-19 crisis and pandemic along with growing data privacy concerns.
  Topics: advertising, stats, ads, need, marketers, know, advertisers, data, blog, hubspot, ad, plan.
• 2021 YouTube Ad Specs - Did you know that over 500 hours of content is uploaded to YouTube every minute, and the platform has more than 2 billion users? I don't know if it's just me, but I didn't know YouTube had that much content published every day. Since many businesses use YouTube as a marketing tool for their campaigns, it's important to stay up to date on the ad specifications.
  Topics: youtube, right, ads, vertical, size, ad, length, specs, video, know, x.
• 3 Super Bowl Ads Consumers Loved in 2022 & What Marketers Can Learn from Them [New Data] - Each year, the Super Bowl teaches us a lot about healthy competition. But -- we don't always see it play out on the football field. 
  Topics: loved, consumers, learn, ads, marketers, cable, commercial, video, relatable, ad, super, data, bowl, product, viewers.
• 4 Reasons to Use Dynamic Search Ads - Dynamic search ads access your website content and deploy artificial intelligence to generate headlines, bids, and targeted search terms automatically. These easy-to-employ text ads are the Swiss Army knife of digital promotion: They work well in many situations.
  Topics: search, ads, dynamic, ad, page, campaigns, google, reasons, pages, dsa, traffic, dsas.
• 40 Ad Blocker Stats Brands Need to Know in 2021 - There's nothing worse than an ad that keeps popping up for something you'd never buy. About 39% of internet users agree, feeling that online ads aren't relevant to them. So it's no wonder that one in four people will leverage some sort of ad blocker in 2021.
  Topics: users, blockers, ads, blocker, statista, know, ad, advertising, need, online, internet, stats, hootsuite, brands.
• 5 Good Ways to Measure Brand Awareness - Business leaders intuitively understand that brand recognition is important for sales and growth. But it's often difficult for those leaders to know how to expand or improve that recognition. What's needed are reliable ways to measure brand awareness.
  Topics: ads, surveys, monitor, important, good, folks, ways, traffic, brand, awareness, features, measure.
• 5-point Advertising Plan to Drive Performance - Advertising is too expensive without first understanding a campaign's goals, channels, budget, and more. Here's our 5-point plan to get the most from your next campaign.
  Topics: metric, performance, drive, 5point, plan, advertising, example, hulu, sofa, campaign, ad, sofas, ads.
• 6 TikTok Tools for Shopping - TikTok is the latest social media platform to focus on ecommerce. TikTok unveiled its shopping platform at its inaugural World event, with new tools to help brands and merchants sell to TikTok's users. The release is a culmination of recent efforts to integrate shopping into TikTok.
  Topics: integrate, tools, users, shopping, tiktok, social, products, product, merchants, ads, showcase.
• 6 Types of Advertising Brands Are Investing In This Year - And just like that, another year is (almost) in the books. As marketers begin to map out their 2022 marketing plans, it's the perfect time to dust off the crystal ball and predict what will shape the industry over the coming year.
  Topics: marketing, types, marketers, media, ads, advertising, social, investing, tiktok, youtube, brands, video, digital.
• 9 Best Youtube Ads of 2021 and 2020 - Back in 2007, a research firm estimated that the average person saw up to 5,000 ads a day.
  Topics: video, starts, youtube, life, product, best, brand, ad, takes, ads, susan.
• A Plain English Guide to Real Time Bidding - Because of its efficiency and cost-effectiveness, real-time bidding (RTB) has become one of the most popular ways to purchase ad inventory online.
  Topics: guide, ads, real, english, online, inventory, platform, bidding, demandside, plain, ad, publishers, realtime, supplyside.
• A Step-by-Step Guide to Advertising on Instagram - Instagram has finally surpassed 1 billion users. Yes — that's a billion with a B.
  Topics: youre, choose, create, youll, ad, advertising, audience, facebook, instagram, stepbystep, set, guide, ads.
• Ad Tracking: What It Is & How to Do It - Tracking ad engagement and impact has been historically hit-or-miss. There wasn't a universal standard for measuring the success of an ad campaign. In fact, the term ROI (return on investment) wasn't even widely used until the mid-1960s.
  Topics: cookies, users, ads, information, google, help, pixel, user, tracking, ad.
• Advertisers Can Find Power in the Dark - Temporarily stopping ads can help clarify sales attribution. And ads that heavily promote content can mask its organic traffic benefits. So, yes, there's power in briefly going dark.
  Topics: marketing, month, content, company, sales, advertising, dark, advertisers, example, power, impact, customers, ads.
• Advertising Trends from Top DTC Brands in 2022 - Learn from leading direct-to-consumer brands how to engage shoppers at various stages of the buyer's journey in 2022.
  Topics: dtc, trends, example, company, turkey, brands, video, ads, advertising, greenfield.
• After testing, Instagram launches ads in the Instagram Shop tab globally - Last year, Instagram unveiled Shops as part of Facebook’s larger pivot toward e-commerce. Shops is front-and-almost-center on the app’s bottom navigation bar, even more readily accessible than the button to upload a new photo. Now, after testing in the U.S. earlier this month, Instagram will introduce ads on the Instagram Shop tab globally, rolling them […]
  Topics: ads, shops, techcrunch, ad, product, instagram, users, shop, tab, testing, tile, launches, globally, appear.
• Amazon accuses estranged Indian partner Future and Reliance of fraud in newspaper ads - Amazon’s two-year effort to halt a $3.4 billion deal between its estranged partner Future Group and Reliance Retail took a new turn on Tuesday as tens of millions of Indians woke up to find the U.S. e-commerce giant airing its grievances in several newspapers. Amazon has accused Future Group (which runs the nation’s second-largest retail […]
  Topics: estranged, reliance, retail, stores, fraud, violation, ads, substratum, group, amazon, orders, techcrunch, partner, newspaper, remove, indian, future, tribunal.
• Amid Facebook Ad Turmoil, Supply.co Retrenches - Patrick Coddou is a direct-to-consumer pioneer, having launched Supply.co in 2015. The company designs, manufactures, and sells premium shaving products — all to great success. Until April 2021. That's when Apple launched iOS 14.5, upending Facebook's ability to hyper-target ads. Coddou's company relied on sales from those ads.
  Topics: facebook, marketing, supplyco, kickstarter, turmoil, retrenches, amid, lot, ads, hired, im, ad, company, product, ive.
• Are Big Changes Coming to Digital Ads in 2022? - Could aggressive ad targeting go away? A confluence of proposed U.S. privacy legislation, federal rule changes, and a decentralized web suggest a coming digital ad transformation.
  Topics: information, individual, ads, digital, targeting, privacy, changes, advertising, surveillance, coming, tech, big, ad.
• Are Google Ads SKAGs Effective in 2022? - Single keyword ad groups were once popular in Google Ads campaigns. But has Google's pivot to ad automation made SKAGs less effective?
  Topics: groups, ad, keyword, google, skags, search, match, effective, phrase, skag, ads.
• Benefits of Google’s Search Ads 360, Revamped - Google's updated Search Ads 360 is a big improvement. The interface is consistent with Google Ads. New features include easier cross-platform management, among others. We explain.
  Topics: google, revamped, googles, ads, include, features, benefits, management, advertisers, search, sa360, interface.
• Best Facebook Ad Software For Creating Effective Campaigns - In 2020, the number of monthly active users on Facebook was 2.74 billion. Based on that statistic alone, it goes without saying that marketers need to be on Facebook. And they are — in fact, in 2020, there were 10 million active advertisers using Facebook to promote their products and services.
  Topics: ads, tool, target, create, facebook, audience, ad, software, help, campaigns, platform, effective, creating, best.
• Boosted Posts vs. Paid Ads: Key Differences and When to Use Each - For many businesses, social media is an intimidating landscape. You know that you need to be on several platforms to reach your audience, but you’re not entirely sure if your content is getting enough organic reach to make the time investment worth it.
  Topics: audience, know, posts, differences, reach, post, paid, business, choose, key, vs, ads, facebook, boosted.
• Breaking Down Google Ads New ‘Strikes’ Policy - Google Ads recently introduced a pilot program to combat repeat policy violations. Beginning in September, advertisers who continually violate ad policies will suffer consequences. The system will use "strikes" to assign penalties.
  Topics: days, advertisers, ad, disapproved, account, breaking, policy, system, ads, strikes, google, violations.
• Casual Observations on Social e-Commerce - While my purchases via social media are limited in scope, I’m fascinated and admittedly a bit hooked on what’s new on these apps for sale. I’ve spent more than a few hours scrolling when my intent was to unwind and shut off screen time. Oh well. There are worse habits I’m sure… I’m not surprised to learn that in the last two years, social media traffic has increased 100% to online stores, or that about 70% of consumers search social media for potential buys. With so much time spent on sites like Instagram and Facebook documenting and sharing our lives, it makes sense to turn to those same platforms to inform our buying decisions. The existence of influencers on these apps further drives that purchase when I’m ready to live my best life in that handmade sterling silver earring and bracelet set, frolicking on the beach, with not a care in the world. As I peruse social media for the next thing I must have, I’ve noticed a few app’s best practices catch my eye, and keep my cart full.   Instagram Envy: The effects of a global pandemic forced people to shop and sell their wares in new ways. Instagram invested heavily in the new social marketplace and I’m here for it. The effortless, and downright gorgeous layout in-app makes it easy to search my favorite brands and what the latest makers have on deck. I scroll the top navigation bar for more shops, live feed, tutorials or collections, and one of my favorite tabs the “Drops” – where I find the latest and greatest in the brands I follow, complete with a Get Reminder date for when the drop is official. Do I really need what’s coming this fall from the casual cool of Adidas loungewear? The answer is no, but oh how I love to look. In my cart the now? A sample collection of original greeting card designs and handmade enamel pins from a small stationery company. I love to send hand-written cards for all occasions to the people in my life, and in a past life I was once a greeting card writer. (No, writing them is actually not that easy.) Checkout is pretty streamlined with a variety of credit card and a few secure mobile payment options – and just like that, within a matter of days I’ve got a cheery addition to my greeting card library. Plus, I’m supporting a small business. All good things in my book. As I was scrolling the other night, I noticed an alternative use of the story stickers that typically drive sales to a featured product. Within this celeb’s story, it was used as an in-story link for a charity donation. Yes! I will donate to the charity ride. And thank you for asking!   TikTok Shopping Madness: I’m relatively new to TikTok and its frantic pace, but I admit it’s growing on me. I find I can’t resist live video of a cat dressed in a chef’s hat baking a pie, while Louie Prima’s rendition of “Pennies From Heaven” coos in the background. Incredibly endearing, addictive, and worth a follow. The app opened the commerce floodgates recently, an endeavor 18 months in the making. It’s relatively new to market, but in a recent Yahoo article the company reports a descriptor of what the new capabilities offer: “With product links, brands can feature one or more products directly from organic TikTok videos and direct users to product pages. Live shopping offers real-time demos or live streamed product showcases with concurrent links to buy products and services. Collection ads allow brands to add custom, swipe-able product cards to in-feed video ads, while dynamic showcase ads can serve personalized, targeted ads based on users’ interests”. If the experience is anything like their 1 billion-strong mix of eclectic users and influencers, it will be worth the ride. Bring on the baking cats. Pinterest: The Matron or Social e-Commerce: She’s got style, she’s got class. Pinterest is the place for people who love to curate, browse, and enjoy collaborating with other good taste makers. The setup is flawless. I’ve chased down many a handbag or a duvet cover I spotted in-store to comparison shop on the app. While it can sometimes be frustrating to click on a new favorite only to find it out of stock, the app does a thorough job of filling your feed with alternate items. Because I follow several food/entertaining boards, related content is pushed to my shopping page, so I won’t miss a recipe or reason to celebrate around the table. Not to mention the pleasure I get creating fantasy boards of dreamy Italian vacations, and shiny new Airstreams just begging for a national park tour. Social e-Commerce is here to stay in sweeping ways: Social e-commerce sales rise year after year as a whopping 3 billion people flock to social media. As people seek out more personal shopping experiences, social e-commerce provides an open space where big brands and small proprietors alike can create and market to those exact experiences – much to the growth of their bottom line and influencer status.  
  Topics: im, ads, observations, live, ecommerce, brands, media, product, ive, card, shopping, casual, social.
• Creative adtech is on the cusp of a revolution, and VCs should take note - Here are five reasons why VCs should consider ratcheting up their investment into adtech startups building the next generation of creative tools:
  Topics: revolution, adtech, targeting, funding, ad, techcrunch, digital, vcs, note, cusp, creative, tech, startups, ads.
• Do You Need a Business Intelligence Tool? - In an age of massive data, a business intelligence tool can be a necessity for ecommerce merchants. Here's an example using QuickSight, Amazon's tool, with hypothetical Meta Ads data.
  Topics: campaign, ads, visualization, tool, id, business, quicksight, need, add, meta, list, intelligence, data.
• Everything You Need To Know About Keyword Match Types - Google’s keyword match types ensure that the money you spend on your Google Ad campaigns is well spent, ensuring you don’t waste money drawing in unqualified traffic that is not likely to do business with you.
  Topics: ads, case, need, iphone, exact, broad, types, match, know, phrase, keyword, shoes, running.
• Everything You Need to Know About LinkedIn Retargeting - Yes, you own or work for a business that sells products or services. However, you are also a consumer. For just a moment, take off your business hat and put on your consumer hat.
  Topics: know, need, ads, linkedin, page, tag, audiences, website, retargeting, users, audience, set.
• Facebook Lead Ads Lowered CPA, Boosted Results - When your marketing plan requires newsletter signups, event registrations, and resource downloads, Facebook lead ads may be a powerful tool at an attractive cost-per-acquisition. I have been a fan of this ad form for some time, but recently I tested it for a software-as-a-service company.
  Topics: ads, registrants, form, email, lead, results, facebook, cpa, boosted, instagram, lowered, registration, ad, profile.
• Facebook Text Overlay: How to Use the 20% Rule to Improve Your Ads - The best billboards demand your attention with bold fonts, in-your-face messages, and bright, eye-catching graphics. The best Facebook ads take the exact opposite approach.
  Topics: ads, best, rule, improve, facebook, image, text, tool, overlay, ad, images.
• Find Your Online Marketing Mix: Tools You Need to Succeed - Mix up your online marketing! From free to paid, explore the best tools you need to get noticed, convert visitors into customers, & follow up for maximum impact
  Topics: email, need, marketing, online, google, business, mix, platforms, tools, best, succeed, ads, media, customers.
• Google Ads Promotion Extensions Can Boost Holiday Sales - The Google Ads promotion extension attaches a clickable discount offer to search ads and could boost sales for some merchants this Christmas season. Click-through rates and conversion rates vary greatly from one business or one ad to the next. Thus one cannot say definitively that using a promotion extension would drive more traffic or sales.
  Topics: extension, google, sales, holiday, ads, ad, promotion, boost, discount, search, dates, extensions, level.
• Google Ads Updates Search Terms Report, Keyword Match, More - Google Ads released a slew of updates in September to provide advertisers more clarity into ad auctions, performance metrics, and more. This transparency is welcome, especially as the holiday season is around the corner.
  Topics: ad, pizza, report, advertisers, budget, terms, restaurants, search, keyword, match, google, ads, updates.
• Google Ads: How to Set Up Account-level UTM Parameters - UTM parameters can help marketers track the performance of Google Ads to individual campaigns, ad groups, and keywords. Unfortunately, manually creating tracking parameter strings takes time and is error-prone. Instead, automate the process. Turn on the account-level Google Click Identifier, set up account-level UTM parameters, and use a script to create ad-group-level custom parameters.
  Topics: ad, url, parameter, google, tracking, template, accountlevel, ads, campaign, group, set, parameters, utm.
• Google Topics Resembles Contextual Advertising - Google is testing a new privacy-defending ad-targeting feature called "Topics," which sounds like contextual advertising at scale.
  Topics: ad, tracking, comic, resembles, websites, target, contextual, advertising, topics, google, person, cookies, ads.
• Google, Microsoft Update Ad Extensions, Lead Tracking, More - The latest round of advertising-platform updates includes dynamic ad extensions, off-site lead tracking, and automated descriptions. The changes follow from Google's and Microsoft's emphasis on automating ad functions.
  Topics: extensions, manual, google, ads, group, lead, microsoft, campaign, tracking, dynamic, ad, update.
• How Consumers Responded to Black Friday Ads in 2021 [+Trends to Watch] - After 2020, there were big expectations for what 2021 could bring. Some predicted lower Black Friday sales as supply chains struggle to meet demand. Others said 2021 would bring record numbers.
  Topics: shopping, brands, social, watch, consumers, ads, black, responded, online, video, ad, trends, media.
• How Conversion Data Improves Google Ads Automation - For years Google Ads has migrated to automated, machine-learning ad management. But the performance of those automated campaigns is only as good as the conversion data. We explain.
  Topics: conversion, clicks, data, ad, improves, credit, enhanced, value, automation, ads, google, conversions, click.
• How FactoryPure Mastered Google Ads and Scaled to 8-Figures in Annual Sales - In their quest to alleviate their allergies, brothers Eugene and Michael Ravitsky procured the ideal air purifier together they launched FactoryPure, and expanded their business to include heaters, generators, air compressors, and other household machinery. In this episode of Shopify Masters, Eugene shares their strategy to finding eight-figure success in a high cost, low margin industry.More
  Topics: annual, keywords, actually, sales, product, generators, didnt, factorypure, scaled, products, lot, ads, theres, google, mastered, 8figures.
• How You Should Evolve Your D2C Brand as Digital Marketing Evolves - Just because you have data from the last couple of years, it doesn't mean you're sitting on gold.
  Topics: website, marketing, works, evolve, think, data, customers, d2c, build, digital, ads, brand, advertising, evolves.
• How to Create An Effective Facebook Ad Strategy in 2022 - When it comes to spending your advertising budget, you may be unsure how to get the most bang for your buck. After all, there are so many different advertising and marketing options out there. How do you know which will best suit your business, reach your desired audience, and give you the biggest return on your investment?
  Topics: customers, offers, content, audience, strategy, create, effective, ad, understand, know, customer, ads, facebook.
• How to Measure Social Media Marketing ROI [with Expert Advice] - When it comes to building effective social media ad campaigns, the biggest question isn’t “how much should I spend?” It’s “for every dollar I spend, how much do I get back?”
  Topics: budget, media, expert, roi, spend, campaigns, ads, measure, marketing, advice, social, impact, ad.
• How to Perfectly Manage a PPC Campaign [Template] - In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Google Ads specifically has increased its revenue from year to year. In 2021, Google advertising revenue accounted for $53.1 billion — 81% of Alphabet's overall sales.
  Topics: campaign, perfectly, ads, ad, keywords, template, manage, campaigns, ppc, google, search, youre.
• How to Prevent Click Fraud - When it comes to business, the old adage "You’ve got to spend money to make money," couldn’t be more true. Aside from the financial outlay to develop your product and manufacture it, and all the overhead that comes with owning a business, you are responsible for marketing your product so the public knows that your product exists.
  Topics: ads, google, ad, prevent, fraud, clicks, business, starts, protect, click, plan.
• How to Run LinkedIn Ad Campaigns: A Beginner's Guide - LinkedIn is a highly valuable tool to network with like-minded professionals. But here's something we don't talk about as much as we should: LinkedIn is also a useful inbound marketing platform.
  Topics: run, campaigns, type, guide, youre, youll, targeting, audience, create, beginners, campaign, ad, linkedin, ads.
• How to Sell More with Google: Your Guide to Success - Since launching in 1998, Google has evolved from a leading search engine to a powerful sales and marketing channel that…
  Topics: product, shoppers, bigcommerce, listings, ads, free, guide, products, google, campaigns, success, sell, shopping.
• How to Use Affiliate Marketing to Level Up Your Ecommerce Strategy - Leverage affiliate marketing as an ecommerce merchant, vendor or advertiser looking to increase your conversions and sales.
  Topics: affiliate, right, level, ecommerce, online, marketing, offer, strategy, promotion, products, ads, marketers.
• How to Use Custom Affinity Audiences: From Creation to Stellar ROI - Reaching the right customers with your Google Ads campaigns is critical to increase conversions. While it’s possible that scattershot advertisements could catch the interest of Internet users, it’s far more likely that this general ad approach will result in a disconnect between dollars spent and sales made.
  Topics: audiences, affinity, custom, coffee, creation, interests, segments, segment, google, audience, roi, stellar, ads.
• How to Use Pinterest Advertising to Promote Products and Attract Customers - Pinterest is often undervalued by social media marketers and considered an unnecessary component of a marketing strategy — unfortunately, if this isn't the case for your team, you could be missing out on a major source of traffic and income.
  Topics: ads, promoted, video, attract, products, pinterest, campaign, users, content, ad, promote, create, pins, customers, advertising.
• Instagram tests ads in its Shop tab - Instagram is further investing in its e-commerce business, Instagram Shops, with the launch of a new advertising product, Ads in Instagram Shop. The company says it’s currently testing the new format, which includes both single images and the option for an image carousel, with select U.S.-based advertisers ahead of an expansion to other markets in […]
  Topics: ads, advertising, shops, advertisers, shop, techcrunch, company, brands, tests, tab, users, instagram.
• July 2021 Top 10: Our Most Popular Posts - Since 2005 we’ve published thousands of articles, webinars, and podcast episodes to assist ecommerce merchants. What follows are the most popular articles that we published in July 2021. Articles from ...
  Topics: online, marketing, popular, ads, updates, shopping, product, social, posts, ecommerce, read.
• LinkedIn vs. Facebook: Which Is Best for Your Business? - The slew of social media channels available today can paralyze even the savviest business owners.
  Topics: ads, business, facebook, groups, thought, platform, leadership, linkedin, best, ad, platforms, vs, youre.
• Mastering Facebook Ads In 2022 Through Incrementality - There are many resources out there telling you how to optimize your Facebook ads to scale your business's growth. And while I'm sure they can help in some aspects, you're probably optimizing your campaigns based on the wrong metrics.
  Topics: incrementality, ads, incremental, audience, youre, ad, data, marketers, facebook, mastering, results.
• Navigating Social Media Advertising in 2021: How to Choose the Right Platform and Ads for Your Brand - Amid constant adjustments to social media algorithms and search engine rankings, it can feel near impossible to get your content…
  Topics: platforms, social, customers, ads, advertising, media, target, product, effective, platform, ad, users.
• Online Advertising: Everything You Need to Know in 2021 - Have you ever double-tapped an image on Instagram, reacted to a video on Facebook, or clicked a search result in Google, only to realize afterward that it was actually an ad?
  Topics: search, match, audience, need, know, content, keywords, facebook, ads, google, online, ad, advertising.
• Podcast Advertising Basics for Ecommerce Brands - Contextual podcast ads read by the host are a form of influencer marketing. They can drive demand for ecommerce products and even the brand itself.
  Topics: urls, brand, surveys, ads, podcasts, podcast, basics, ad, ecommerce, brands, rate, advertising, sponsor.
• Podcast Advertising: 5 Experts Reveal Their Secrets - Are you one of the 7.8 million Americans who commute to work every day? If so, I'm guessing you've listened to a podcast or two. You're not alone. According to Infinite Dial, U.S. podcast audiences listen to an average of four to five podcasts per week.
  Topics: key, podcasts, tool, reveal, podcast, secrets, ads, advertising, experts, ad, cpm, cost, listeners.
• Privacy Changes to Streaming Ads Are Coming - Connected television, a rising star in the targeted, programmatic advertising industry, will soon be impacted by new privacy measures. Connected television is often called CTV or OTT. The latter stands for "over the top" and is reminiscent of cable boxes or Roku devices that sat over the top of televisions.
  Topics: devices, television, device, streaming, targeting, graph, tv, ctv, ip, coming, changes, addresses, privacy, ads, advertisers.
• Quality Score: Why It Matters and 6 Steps to Improve It - Running an ad campaign is no small feat. From narrowing down your target audience to designing your landing page, there are many pieces to the puzzle.
  Topics: score, puzzles, users, ads, page, google, user, quality, ad, matters, landing, steps, improve.
• Quora Ads: Are They Right For Your Business? - When you think of online advertising, what’s the first thing that pops into your mind? Google? Facebook? YouTube?
  Topics: quora, quoras, users, ad, targeting, way, pixel, best, business, right, ads, advertising.
• Reviewing Google Ads Performance at Year-end - It's necessary at year-end to review pay-per-click advertising performance. As with any managed channel, you should expect growth, such as more revenue, transactions, or unique visitors, among other metrics. The review should include broader industry and economic developments.
  Topics: conversion, performance, report, google, revenue, ads, paid, reviewing, conversions, ppc, search, yearend.
• Rich Media Ads: 6 Steps to Create Them + Brand Examples - Recently, I was scrolling online and I came across an ad for Narcos. While I can easily ignore most banner ads online, this one stood out. It included interesting videos and animation.
  Topics: video, ad, rich, steps, click, interactive, way, create, ads, examples, users, media, brand.
• SEO vs. PPC: When to Optimize and When to Pay for Traffic - If you're struggling to get the word out about your brand new business venture, you’re not alone. Like you, many business owners struggle to acquire customers in the beginning.
  Topics: pay, results, google, marketing, optimize, seo, traffic, target, search, vs, content, ads, ppc, engine.
• Setting Up Google’s Performance Max Campaigns - Google's Performance Max campaigns are the latest iteration in the company's emphasis on automation and machine learning. It's worth testing Performance Max despite the lack of reporting transparency.
  Topics: url, ads, campaigns, google, setting, performance, assets, campaign, asset, max, googles, data.
• Setting Up a Google Ads Dynamic Search Campaign - Setting up a Google dynamic search ad is straightforward. Even a novice can have a campaign up and running in a few minutes. This article is a step-by-step guide.
  Topics: google, dynamic, setting, step, target, ad, ads, pages, campaign, page, search, labels.
• Shopper Privacy Could Boost Contextual Ad Targeting - Consumer privacy concerns could prompt advertisers to find alternatives to tracking-and-behavior-based ads, giving contextual targeting a boost. Contextual targeting is not new, although it's becoming more sophisticated. It is based on a tried and true concept: Place your ad next to relevant content.
  Topics: ads, behavioral, video, targeting, shopper, privacy, ad, example, contextual, boost, golf, advertisers.
• Should You Worry About YouTube AdBlock? 4 Tips for Video Marketers - Imagine watching the Super Bowl without any commercials — or driving through a bustling city with blank billboards.
  Topics: audience, youtube, adblock, blockers, ad, users, advertising, marketers, marketing, video, worry, ads, tips.
• Social Commerce: What It Is & How to Use It in 2021 - Recently, I set an iPhone time limit on my social media use to "45 minutes". I figured 45 minutes would be more than enough. Almost an hour? In between working at HubSpot, catching up with friends, and attending exercise classes, I had no doubt 45 minutes would be plenty of social media consumption.
  Topics: users, ads, social, purchase, facebook, products, commerce, instagram, product, media.
• Structuring Google Ads Campaigns for Success - Google Ads has implemented many changes this year. Most involve more automation. The impact of these changes means advertisers may need to restructure their search campaigns.
  Topics: campaigns, google, broad, tables, ad, oval, search, match, structuring, modified, success, ads, coffee.
• The Beginner’s Guide to YouTube Ads - YouTube ads can increase brand awareness and drive click-throughs, while powerful targeting capabilities and variety of ad formats provide plenty of choice for different budgets and goals. We'll walk you through creating your first ad. More
  Topics: guide, videos, campaign, pay, ads, ad, beginners, viewers, video, youtube, brand, seconds.
• The Best Super Bowl Ads of All Time - The next Super Bowl is coming. And as we get closer to the big game, Americans aren't just looking forward to the football -- they're also excited to see what the nation's big-budget brands will come up with for this year's ads.
  Topics: budweiser, bowl, tide, brands, ad, game, man, ads, best, super, commercial.
• The Plain English Guide to Demand-Side Platforms (DSP) - As a marketer, you might be focused on creating organic content most of the time. But you should keep in mind that paid advertising is just as important.
  Topics: english, advertising, ad, sourcebest, platforms, google, dsp, manage, plain, demandside, platform, programmatic, youll, ads, guide.
• The Plain English Guide to Return on Ad Spend (ROAS) - As a writer, I've never been very good at math. I know … shocking. Most marketers can relate because as a bunch, we tend to be better at English and history than math and science. However, as a marketer, we need to be able to analyze data and calculate the effectiveness of an article or campaign, even though math might not be our strong suit.
  Topics: campaign, important, cost, spend, plain, return, data, english, roi, ads, ad, roas, guide.
• The Straightforward Guide to the Google Display Network - Millions of dollars are poured into the Google Display Network (GDN) every day. But why? Google offers endless options for marketers to promote their products, so how is this network different?
  Topics: google, targeting, audience, ad, ads, network, display, guide, users, websites, straightforward, gdn.
• The Ultimate Guide to Advertising in 2022 - When you hear the word advertising, what comes to mind? Do you think of banner ads on your favorite website? Those hilarious Super Bowl commercials? The billboards along the highway or posters in the subway stations?
  Topics: advertising, brand, product, ad, guide, service, ads, print, campaign, audience, ultimate, media.
• The Ultimate Guide to Podcast Advertising and Sponsorship - According to research by Podcast Insights, there are more than 2 million active podcasts and counting.
  Topics: shows, ultimate, advertising, episode, ad, product, example, podcast, guide, podcasts, sponsorship, ads, multiple.
• The future is here! The 5 new advertising trends to succeed in this Good End - Considering the particularities of 2021, I leave you five essential strategies for the start of this high season.
  Topics: future, strategies, advertising, data, users, mobile, end, high, succeed, season, trends, ads, consumers, good.
• TikTok Ads Guide: How They Work + Cost and Review Process [+ Examples] - In 2018, Musical.ly, music sharing app, was purchased by Chinese tech firm Bytedance and merged with the firm's new app, TikTok. It started out as a video-sharing social network where users shared short clips of themselves lip-synching and dancing to trending music. It has since expanded to house more diverse videos and become a creative outlet for brands.
  Topics: examples, ads, business, review, video, cost, brand, tiktok, guide, videos, ad, platform, process, hashtag, users, work.
• TikTok Shopping expands with more partnerships, LIVE Shopping, new ads and more - TikTok is expanding its investment in e-commerce. Earlier this year, the video platform began piloting TikTok Shopping in the U.S., U.K. and Canada, in partnership with Shopify. The deal allowed Shopify merchants with a TikTok For Business account to add a Shopping tab to their TikTok profiles and sync their product catalogs to the app […]
  Topics: company, partnerships, shopping, brands, video, users, live, commerce, product, expands, tiktok, products, techcrunch, ads.
• Tips for Selling Ads in an Email List - Merchants can sometimes earn extra revenue from selling email ads that target their subscribers. Here are a few quick tips.
  Topics: selling, ads, list, source, sales, tips, insert, newsletter, content, email, unsubscribes, valuable, advertisers, subscribers.
• Topsort, an auction-based advertising startup, now valued at $110M after seed round - When Regina Ye was in college, she was a Shopify seller and recalls being so fed up with advertising solutions that she spent finals week staying up late to figure out how ads worked on Facebook and Amazon. “It was super complicated,” she told TechCrunch. “I was an early adopter of B2B marketplaces, but advertising […]
  Topics: startup, auctionbased, ads, customers, round, valued, company, user, ye, topsort, technology, early, seed, advertising, marketplaces, techcrunch, 110m.
• What Are Remarketing Lists for Search Ads (RLSA)? - Have you ever visited a website, looked at a product, left the site, but then seen an ad for that exact same product you were looking for on Google? I come across ads like this multiple times per week.
  Topics: user, remarketing, bid, search, google, users, business, lists, site, ads, rlsa.
• What Are Responsive Search Ads and Why Should You Use Them? - As a marketer, we've been talking about personalization and responsive advertising for some time now. And that trend isn't going away. In 2019, 72% of display ads were responsive (more than double what they found just two years previous).
  Topics: google, ads, benefits, descriptions, responsive, ad, titles, best, different, search.
• What Is CPM and Why Your Marketing Team Should Care - As an advertiser and marketer, it's important to understand the impact of your campaigns and content on your target audience. It's also important to know how much money you need to invest to ensure those campaigns and content are actually seen by your audience.
  Topics: team, cpm, care, campaigns, ads, ad, best, marketing, software, audience, hubspot, content.
• What Is Facebook CBO? Budget Optimization Done Right [Tutorial] - Within 1.84 billion daily active users, Facebook is a valuable platform for marketers. In fact, 10 million advertisers already use the platform to meet their marketing goals.
  Topics: budget, set, campaign, cbo, ad, ads, right, optimization, tutorial, sets, spending, facebook, algorithm.
• What Is Retargeting? How To Set Up an Ad Retargeting Campaign - In college, I took an advertising class. It taught me what I needed to know about traditional advertising, but the social media portion wasn't as expansive. When we covered Facebook Advertising, for example, I found it difficult to follow along with a lack of examples and the lofty overview of content. Because of that, I decided to look online for a deeper take on the subject. I ended up watching a video that covered a subject I'd struggled with in class — retargeting. The video gave an overview of the concept, then went in-depth about how that looks on Facebook with vibrant examples, really helping a visual learner like me.
  Topics: ads, list, facebook, retargeting, set, ad, campaigns, campaign, audience, website.
• What Is a Direct Response Ad? - What led you to make your most recent purchase? Were you wishing for something for a while and decided to just go for it? Were you casually browsing a store and saw something you liked? Or were you browsing and an advertisement from a business convinced you that you need to buy it right then and there?
  Topics: direct, track, users, marketing, response, specific, ad, action, campaigns, ads, offer.
• What Is an Ad Network and How Does It Work? [+9 Networks to Try] - To state the obvious, researching, finding, and buying digital ad space is a time-consuming process. In fact, an article by the Wall Street Journal compares it to "pulling out weeds online."
  Topics: ad, ads, technology, advertisers, offer, networks, campaign, inventory, does, try, network, work, publishers.
• What Makes an Ad Memorable? [New Data] - Think about the last commercial you remember.
  Topics: memorable, used, data, advertising, ad, revealed, ads, survey, consumers, humor, respondents, makes.
• What Responsive Display Ads Are + How to Create Them [Step-by-Step] - Imagine spending time and resources to create an ad campaign just to get meager results. It's can be discouraging but also difficult to assess.
  Topics: ads, video, ad, stepbystep, images, create, text, responsive, google, add, display.
• What are Google Discovery Ads? Examples + a Campaign Tutorial - With every campaign comes specific goals advertisers want to achieve. For some, it's brand awareness. For others, it's increased website traffic.
  Topics: click, select, discovery, campaigns, upload, examples, discover, google, ads, ad, tutorial, campaign.
• What is Search Retargeting & How Does It Work? - When a user is on Google and searches for "athletic shoes," companies like Nike and Skechers probably want their ads to continuously show up for those users online because they're currently in the market for a product they sell. But how could they do that when the user isn't searching for them and perhaps doesn't even know that their company sells athletic shoes?
  Topics: search, site, display, visitors, user, work, retargeting, youll, does, ads, brand, users.
• What is a YouTube Pre Roll Ad [+9 Examples to Inspire You] - Even if you aren't completely sure what a pre roll ad is, odds are you've seen a few of them.
  Topics: inspire, campaign, ads, select, ad, target, seconds, video, roll, examples, youtube, pre.
• When Retailers Are Ad Platforms - Amazon pioneered the concept of a retailer-driven ad network. Now other retailer marketplaces are selling ads, too. The trend has far-reaching implications.
  Topics: ad, traffic, retailers, networks, platforms, revenue, retail, marketplaces, data, brands, ads.
• Which Social Media Channels See the Most ROI? [New Data + Expert Tips] - As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers.
  Topics: social, data, content, marketers, channels, roi, video, expert, facebook, tips, ads, media, brand.
• YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign - You've spent months perfecting the script, storyboarding, finding the right taazyent, shooting, and editing. The end result? A blockbuster brand or product video.
  Topics: optimize, target, ad, beginners, youtube, campaign, videos, launch, content, google, views, video, advertising, ads.