Top 2020 resources on ads

Best ads resource in 2020.
Learn more about ads to improve your e-commerce strategy.

• 10 Best-Selling Oberlo Products of All Time - Since Oberlo first launched in 2015, there have been countless trending products that have taken over sales for both new and experienced store owners. Today, for the first time ever, we’re going to share some of the best-selling Oberlo products of all time. Our goal is to help you see […]
  Topics: promote, blog, sales, products, google, search, popular, product, oberlo, ads, bestselling, volume.
• 11 Shopify Apps to Help You Sell Your Best This Black Friday Cyber Monday - Black Friday Cyber Monday (BFCM) falls on November 29th to December 2nd this year. During the span of these 4 days, online sellers of all sizes have the opportunity to be part of one of the biggest sales events of the year. If you plan on going all out for BFCM this year, here are 11 Shopify apps to help you sell your best.More
  Topics: customer, cyber, sales, sell, customers, apps, google, product, best, shopify, store, bfcm, ads, help, black, starting.
• 15 Ads That Prove Nostalgia Is a Powerful Marketing Tactic - Nostalgia marketing is the advertising equivalent of comfort food. In a time when most marketing focuses heavily on the future, it transports us back to a simpler place where our current problems don't matter and the hustle and bustle of modernity just melts away. Instead of anticipating the next great thing, nostalgia marketing urges us to focus on the things we already know are great.
  Topics: marketing, ad, tennis, nostalgic, series, ross, commercial, adidas, nostalgia, tactic, agency, campaign, powerful, ads, prove.
• 15 of the Best Facebook Ad Examples That Actually Work (And Why) - On average, Facebook is home to 3 billion daily active users — from CEOs to students to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn't always easy. For brands, posting on Facebook alone isn't enough anymore, especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it.
  Topics: work, users, facebook, actually, examples, relevant, ads, product, image, clear, video, event, ad, best.
• 17 Clever Print Ad Examples To Complement Your Digital Campaign - You would think print advertising is void of innovation today, but that's actually not the case. In fact, many brands are finding new ways to merge the digital and physical world through magazine and newspaper ads.
  Topics: campaign, ads, freedom, phone, advertising, readers, digital, complement, wanted, clever, examples, print, interactive, ad.
• 18 Dropshipping F***ups: Successful Owners Share Their Most Memorable Mistakes - Sure, success is cool, inspiring, and all that, but what about failures? Sometimes it’s nice to know you’re not alone in fumbling through the process of starting a business.  And it’s not just newbies who make mistakes. Dig deep enough and you’ll find that behind the fast cars, fancy watches, […]
  Topics: fups, customer, product, memorable, successful, share, dropshipping, store, started, biggest, owners, products, order, ads, fup, mistakes, day.
• 22 Free Tools for Facebook Marketing - With 2.45 billion monthly users, Facebook is the largest social network worldwide. It’s also an essential marketing platform for many businesses to reach new and existing customers. And there are plenty of free tools for marketing on Facebook.
  Topics: ads, facebook, premium, marketing, create, tool, social, campaign, free, app, plan, tools.
• 28 Helpful Marketing Tutorials for Facebook - Facebook Blueprint offers free courses and learning paths about marketing on Facebook and its platforms, including Instagram, Messenger, and Audience Network. Here is a list of recent tutorials for Facebook.
  Topics: ads, shows, learn, explores, manager, insights, helpful, facebook, audience, tutorials, ad, marketing, business.
• 3 Handy Google Ads Scripts to Automate Tasks - I am not usually a proponent of automating paid search campaigns. But one aspect of automation that I've found helpful is Google Ads scripts. In this post, I'll address three that are especially useful.
  Topics: negative, script, example, ads, campaigns, daily, tasks, handy, scripts, keyword, automate, google, keywords.
• 3 New Google Ads Image Formats Could Help Merchants - Ads on Google have historically been mostly text. But the trend is changing. Google now offers three image-based ad formats in beta. All could help ecommerce merchants.
  Topics: merchants, gallery, formats, discovery, ads, help, ad, text, search, images, image, similar, google.
• 4 Tests That Boost Pinterest Ad Conversions, According to a PPC Expert - In Q2 of 2019, Pinterest reportedly hit 300 million monthly active users. The social media platform, which encourages users to share and pin image-based posts to boards for inspiration and entertainment purposes, is also seen as a place prospective customers can go to research various products.
  Topics: ads, lists, according, target, conversions, boost, images, ppc, ad, audience, product, test, targeting, tests, pinterest, expert.
• 5 Alternatives to Facebook, Google, and Amazon Ads - According to a recent survey from Lawless Research and Factual, marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. Regardless of business size, online advertising strategies are similar. In fact, 46% of marketers working for agencies and brands with an ad budget of $50 million or higher report say they spend up to 60% of it on ad programs from the three tech giants.
  Topics: alternatives, ad, google, advertising, facebook, platform, amazon, options, search, ads, users, platforms.
• 5 Ways 5G Will Impact Marketers - By the end of 2019, the four biggest U.S. cellular carriers rolled out 5G across the country.
  Topics: impact, ways, wifi, cellular, networks, data, online, internet, marketing, ads, 5g, marketers, ar.
• 6 Social Media Platforms You Should Be Selling On & How to Get Started - Check out the best social media platforms for brands to sell and advertise on online and how to actually get set up to sell on them!
  Topics: media, instagram, facebook, shop, pinterest, users, pins, product, selling, platforms, social, business, ads, started.
• 7 Marketing Alternatives to Tracking Cookies - At some point your life, you've probably had a run-in with ads generated by third-party cookies.
  Topics: social, learn, ads, email, marketing, thirdparty, data, list, content, cookies, alternatives, tracking.
• 8 Google Shopping Ad Strategies That'll Drive Sales - I love online shopping. In fact, online shopping is almost the only way I shop. And I'm not alone. In 2019, there were 263 million digital buyers in the U.S. By 2024, this figure is projected to increase to 282.7 million online buyers.
  Topics: set, google, keywords, thatll, campaign, ad, shopping, groups, product, campaigns, sales, strategies, drive, ads.
• 9 LinkedIn Ad Case Studies That Marketers Can Learn From - When you think about social media marketing, what's the first platform that comes to mind? For many marketers, it's probably Facebook or Instagram. But if I were to pick one, I'd go with LinkedIn.
  Topics: leads, team, company, studies, audience, marketing, learn, campaign, marketers, content, linkedin, ad, ads, case.
• A Step-by-Step Guide to Advertising on Instagram - With 500 million active monthly users, Instagram offers a unique opportunity for marketers to reach their target audiences through ad campaigns. The other perk of advertising on Instagram? The ads can look almost no different than regular posts, making them much less invasive than other ad types.
  Topics: set, advertising, choose, ads, youre, guide, stepbystep, create, youll, facebook, instagram, ad, audience.
• A/B Testing on Facebook: How to Do It Right - According to HubSpot research, Facebook is the top distribution channel for content, and provides the biggest ROI for marketers.
  Topics: ads, choose, right, ab, campaign, testing, youll, variable, facebook, ad, test.
• An Inside Look At HubSpot's Enterprise Marketing Playbook - We debate a lot at HubSpot about how much of our marketing playbook to share with the world. That’s the tricky thing about marketing to marketers (and sales and service teams for that matter) — your instinct is to share everything, but if you do, you run the risk of losing your competitive edge.
  Topics: ads, hubspot, look, content, inside, marketing, hubspots, weve, customers, playbook, enterprise, strategy, customer.
• Are Amazon 'Sponsored Products' Ads Worth It? - Say you're in the market for a new pair of headphones or a new guitar tuner. Where would you start your search? Google, right?
  Topics: worth, keyword, ads, advertising, google, products, keywords, sponsored, ad, amazon, product.
• Assessing All Google Ad Extensions for 2020 (and a Couple from Microsoft) - Extensions complement text ads on search engines by providing helpful info for consumers and occupying more space in search results. Nonetheless, advertisers often underutilize extensions, in my experience. In this post, I’ll explain all Google ad extensions and a couple that are Microsoft-only.
  Topics: price, advertisers, ads, extension, account, sitelinks, include, couple, extensions, assessing, ad, google, microsoft.
• Banner Ads Explained in 500 Words or Less - Let's talk about online advertising. Specifically, banner ads. You know the ones: when you're scrolling through your favorite website, (Today, mine is The New Yorker), and are greeted with one of these beauties:
  Topics: words, sizes, look, explained, ads, size, sizing, ad, theyre, web, x, banner.
• Brave, a Privacy-focused Web Browser, Attracts Techies - Brave is a niche web browser popular with tech enthusiasts for its privacy, ad blocking, and unique crypto-currency-based advertising and rewards system.
  Topics: million, techies, ads, search, web, brave, browser, active, attracts, publishers, privacyfocused, rewards, users.
• Can't Afford a Super Bowl Ad? Here's What to Do Instead - This year, a 30-second Super Bowl ad slot cost roughly $5.6 million.
  Topics: example, afford, brands, brand, bowl, super, heres, social, create, ads, cant, ad, instead, video.
• Common click fraud tactics and how to prevent them - Fraudsters manipulate clicks to achieve a variety of goals. For instance, a cybercriminal might create a phishing site, then artificially inflate the site’s click numbers to push it up to the first page of search results. It could also be used to manipulate public sentiment by making some pages seem more popular than they are. For purposes in this article, we’ll focus on the impact of click fraud on digital advertising.
  Topics: ad, prevent, online, advertisers, ads, common, click, blockchain, fraud, clicks, users, instance, tactics.
• Designing Successful Holiday Ads - For online stores, a successful holiday season starts with effective marketing. See our nine tips for designing great holiday ads and maximizing their impact.
  Topics: using, products, text, ad, holiday, sell, media, successful, customers, product, designing, ads.
• Do Consumers Actually Engage With In-Stream Ads? [New Data] - In 2020, video outpaced blogging and infographics as the most common content marketing strategy.
  Topics: ad, viewers, instream, content, engage, data, ads, actually, video, say, consumers, click, dont.
• Facebook Ad Specs & Sizes in 2020: an Updated Guide - How many characters of text can News Feed ads have again? What about image dimensions for the Right Column sidebar? Between various image sizes and character requirements, figuring out how to optimize your Facebook ads for the various page spaces and ad objectives available to you can get pretty confusing.
  Topics: maximum, updated, text, characters, image, x, resolution, ad, facebook, guide, px, sizes, ads, specs.
• Facebook Custom Audiences 101: A Starter Guide for Ecommerce Businesses - The more you know about the people you’re advertising to, the better your ads will perform. When you market to a Facebook Custom Audience, you know exactly who is seeing your ads, and your messaging can be laser-targeted. This will help you increase your conversion rates and get a better return on investment.More
  Topics: list, website, business, ecommerce, custom, email, starter, guide, audience, businesses, create, facebook, ads, audiences.
• Facebook Pixel: How to Create Better Facebook Ads for More Conversions - Facebook pixels help you advertise to people who have visited your website and track how well those ads are performing. This kind of information can be used to make your advertising campaigns more effective.More
  Topics: ads, page, code, create, custom, pixel, events, audiences, facebook, better, conversions, website.
• Facebook Repixeling: Scaling Facebook & Instagram Ads by Retargeting Someone Else’s Website - Are you struggling with stagnated Facebook and Instagram ads? Try out a new type of Facebook retargeting that’s been gaining a lot of hype: Repixeling
  Topics: start, retargeting, scale, repixel, website, youll, theyre, ads, audience, repixeling, ad, facebook.
• Facebook Retargeting Ads: A Step-by-Step Guide to Sending Website Visitors on a Facebook Retargeting Journey - Implement a powerful & effective Facebook Retargeting Ads strategy that takes your site visitors on a 2 week journey of engaging Facebook Retargeting Ads.
  Topics: visitors, create, stepbystep, ads, retargeting, guide, audience, email, days, facebook, website, mobile.
• Facebook Retargeting: How to Win Back Your Almost-Customers - Retargeting is often hailed as the advertising activity with the highest return on investment for ecommerce businesses. In this guide, you'll learn how to set up your own Facebook retargeting strategy step-by-step and get a second chance to win back lost customers.More
  Topics: product, ads, facebook, funnel, audiences, win, retargeting, ad, customers, website, audience, almostcustomers.
• Facebook and Instagram roll out Shops, turning business profiles into storefronts - Starting today, you’ll be able to browse and buy products directly from a business’ Facebook Page or Instagram profile. Both Facebook and Instagram already supported a degree of e-commerce — for example, Facebook has its Marketplace and will likely make a bigger push through its Libra cryptocurrency initiative, while Instagram allows users to buy products […]
  Topics: business, turning, businesses, shops, shopify, profiles, roll, techcrunch, storefronts, products, directly, instagram, ads, facebook, feature, shop.
• Google Ads Now Includes Location Extensions Automatically - If you have not connected your Google Ads account to a Google My Business location, Google will now link them if it detects a shared domain and country. Once linked, Google will show location extensions in your Google Ads unless you opt out.
  Topics: text, includes, automatically, search, extension, extensions, left, ad, google, ads, location, address.
• Google Search Ads for Beginners – How to Get Started with Search Engine Marketing - Paid Google search ads provide an instant boost of traffic to your store. Here's everything you need to know to maximize the success of your first campaign!
  Topics: keyword, beginners, ad, ads, hats, google, paid, keywords, engine, traffic, search, click, youll, marketing, start.
• Google brings free product listings to its main Google Search results - Earlier this year, Google made a significant change to its Shopping search tab in the U.S. to allow the service to primarily feature free product listings selected by Google’s algorithms, instead of paid ads. Building on that change, Google is today introducing a shift to free product listings in the main Google Search results page […]
  Topics: pandemic, results, google, search, brings, online, free, product, techcrunch, main, ad, googles, listings, ads, change.
• Google to Show Shopping Ads in Gmail - I received an email a few days ago from Google, stating that Shopping ads would appear in Gmail starting the week of March 4. What will this look like? What action(s) should merchants take? I'll dig deeper in this post.
  Topics: discover, google, ads, gmail, users, email, campaigns, advertisers, shopping, likely.
• Guide to Google Ads’ Automated Bidding Options - Automated bids in Google Ads remove control from advertisers and rely on Google's algorithm for cost and performance. Google can set automated bids by the query, ad creative, apps, browser, language, operating system, and search partner. Plus, automated bidding utilizes first- and third-party data and other signals not available to advertisers directly.
  Topics: target, bid, options, automated, advertisers, ads, bids, maximum, cost, bidding, google, guide, set, conversions, conversion.
• How Consumers Actually Responded to All Those Black Friday Ads [New Research] - Although Cyber Monday is described as the biggest online shopping event of the year, more than $7.4 billion in online purchases were made on Black Friday in 2019.
  Topics: promotions, online, ad, black, ads, stores, social, media, actually, consumers, marketing, responded, products, research.
• How Much You Should Actually Spend on Digital Advertising in 2020 - If you clicked on this post hoping to read something like "If you spend $1,000 dollars on digital advertising a month, you'll hit your marketing goals easily!" I'm sorry to disappoint.
  Topics: digital, advertising, average, business, ads, actually, customer, spend, revenue, ad, rate.
• How Neuromarketing Can Revolutionize the Marketing Industry [+Examples] - If digital and traditional marketers faced off in a debate about whose promotional philosophy is superior (which would probably get more heated than an NSYNC versus Backstreet Boys dispute), one of the points digital marketers could hang over traditional marketers' heads is their ability to measure a campaign's performance -- and their opponent's inability to do the same.
  Topics: ads, marketing, brands, revolutionize, ad, neuroscience, study, neuromarketing, examples, industry, looking, immersion, emotional.
• How SEM Agencies Help Ecommerce Businesses - Search engine marketing is an important sales driver for the ecommerce industry. But as an online business grows or faces new competitive challenges, it may need outside marketing expertise. What follows are several good reasons to consider an SEM agency.
  Topics: help, advertising, profit, search, agencies, marketing, sales, ecommerce, business, ads, businesses, sem.
• How These Two Teens Helped Bust Lockdown Boredom – and Made Bank - The last few months have been a testing time for the entire world. While 2020 started with a bang, the new decade rapidly changed direction when COVID-19 became a pandemic. With people confined to their homes, our priorities and daily routines quickly changed. Forget going on holiday, wandering around a […]
  Topics: taylor, going, lachlan, teens, ads, stores, 70k, coronavirus, facebook, sales, pair, store, business, success, opened.
• How to Advertise on a Podcast [+Tips from a HubSpot Podcaster] - According to a report from Podcast Insights, there are more than 750,000 active podcasts and counting. Sounds like a huge pool right? If you're an advertiser interested in spreading awareness to podcast listeners, the huge pool of podcasts might seem promising -- but also overwhelming.
  Topics: ads, example, advertise, podcaster, sponsored, podcast, ad, content, shows, tips, hubspot, multiple, podcasts, episode.
• How to Advertise your Products on Google for Free During COVID-19 - Google’s offering $340 million in free ad credits during COVID-19. Here’s what you need to know to maximize your efforts and not only survive, but thrive!
  Topics: business, advertise, google, free, covid19, customers, search, product, ads, products, shopping, help.
• How to Create a Revenue-Generating Google Ads Campaign - The trouble with search engine optimization (SEO) is that it takes a long time to work and doesn’t come with any guarantees. Pay-per-click (PPC) advertising, on the other hand, can provide results a lot faster. For companies that have no organic presence and need ROI fast, a paid ad is sometimes your best bet for driving traffic to (and conversions from) your website. The problem is that your competitors are using the same search terms and keywords you will. Not only do you need to know how to build a campaign through Google Ads, but you also need to know how to stand out from the crowd.
  Topics: set, ads, campaign, term, google, youll, content, marketing, ad, create, search, revenuegenerating.
• How to Drive Traffic with Content Amplification - 61% of marketers say that generating leads and traffic is their biggest challenge. It can be frustrating — when you post that amazing blog that took hours, or finally finish a product page, you can't wait to see the engagement you earn from your audience.
  Topics: traffic, blog, drive, ads, lets, amplification, social, content, youre, posts, post, media.
• How to Explain Banner Ads to Anyone - Sometimes, when it comes to advertising, we feel as talented as Don Draper in Mad Men — one of the best (fictional) advertisers in the game. However, advertising has evolved since the 60s, and that's partly thanks to how expansive the internet has gotten with commerce.
  Topics: way, explain, ad, images, banner, x, cta, advertising, logo, sure, ads.
• How to Get a Google Ads Certification - In 2019, Google Ads is one of the most effective advertising tools to get more traffic to your website, and generate more leads. In fact, most businesses see an average of 200% ROI on their Google Ad spend.
  Topics: platform, dont, learn, marketing, youre, ads, learning, certification, exam, google.
• How to Make Instagram Your Not-So-Secret Sales Weapon - Year after year, the social media platform continues to prove one of the strongest, most reliable marketing channels for product-driven brands.
  Topics: weapon, feature, creative, consumers, shop, product, ads, video, notsosecret, products, sales, instagram, brands.
• How to Make an Ad: A 10-Step Guide - Advertising is changing -- in fact, in 2020, companies will spend more than $250 billion on media advertising for the first time in U.S. history.
  Topics: guide, need, youre, campaign, online, 10step, research, ads, advertising, help, ad, platform.
• How to Nail Pinterest Marketing & Pinterest Ads - Facebook, Twitter, Instagram – they’re the go-to social media platforms for entrepreneurs looking to promote their brand. But, are you missing a trick by ignoring the often overlooked Pinterest? Definitely – and we’re here to equip you with everything you need to know about it –  including why you should […]
  Topics: website, pins, marketing, pin, boards, ads, users, product, brand, pinterest.
• How to Run LinkedIn Ad Campaigns: A Beginner's Guide - LinkedIn is a highly valuable tool to network with like-minded professionals. But here's something we don't talk about as much as we should: LinkedIn is also a highly useful inbound marketing platform.
  Topics: linkedin, campaigns, run, ads, audience, campaign, create, youll, best, beginners, choose, ad, guide, target.
• How to Scale: Growing Their Dropshipping Business to $500,000 per Month - You might recognize Andreas and Alexander. They’re the two friends from Austria who decided to grow a dropshipping business together. We featured the beginnings of their story on the blog, and they even appeared on our YouTube channel recommending products (you’ll find the interview below).   Like so many others, the […]
  Topics: month, business, 500k, dropshipping, growing, scale, ads, andreas, product, paypal, customer, alexander, video, supplier.
• How to Set Up Ad Retargeting on Facebook - In college, I took an advertising class. It was helpful in teaching me what I needed to know about traditional advertising, but the social media portion wasn't as expansive.  When we covered Facebook Advertising, for example, I found it difficult to follow along with a lack of examples and the lofty overview of content. Because of that, I decided to look online for a deeper take on the subject.
  Topics: audience, campaigns, list, facebook, ads, ad, campaign, website, retargeting, set.
• How to Use Google Ads Keyword Planner, According to 5 Specialists - When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients. To do this, some SEO research was required because we wanted to improve organic traffic. So, I did keyword research to figure out what the target audience wanted to read about. I was able to use the keywords to brainstorm topic ideas and pillar pages, while also creating a list of keywords we could target. That's why Google ads keyword planner is an important tool for marketers.
  Topics: specialists, according, tool, planner, search, ideas, youll, ads, keyword, keywords, intent, google.
• How to Write an Incredible Startup Marketing Budget for 2020 - As a marketer, it's undeniably critical you're fully aware of your own budget and resources, and use that information when making decisions. For instance, let's say you're a marketer at a startup, and have decided to propose investing in Twitter Ads to the decision-makers at your company.
  Topics: youre, ads, advertising, need, business, dont, marketing, write, incredible, spend, revenue, budget, startup.
• HubSpot Marketers Reveal Their Favorite Campaigns of 2019 - In 2019, we saw a number of companies create award-winning campaigns that generated ROI, brought in new customers, and expanded their brand awareness.
  Topics: reveal, campaigns, fun, favorite, marketers, ads, times, marketing, campaign, ad, series, popeyes, hubspot, video.
• I Spent $10 a Day on Facebook Ads for a Month, Here’s What Happened - If you’re somebody with limited knowledge of Facebook advertising and a relatively small budget, then we’re a lot alike. You and I likely have the same reservations about spending our hard-earned money on advertisements, especially when getting it right might take a few hundred extra dollars. That’s why I decided […]
  Topics: spent, heres, month, day, facebook, days, happened, campaign, youre, product, audience, little, ad, ads, way.
• I Took a Facebook Marketing Expert Call, and This Is What It Was Like - After starting a Halloween-theme dropshipping store a few months ago, I found myself thrown in the Facebook marketing deep end. Although I had help from the articles on the Oberlo blog and being able to speak to people with experience using Facebook ads, I still found my first proper leap […]
  Topics: campaign, marketing, cbo, ad, business, budget, happens, facebook, youre, ads, heres, expert, speak.
• In Google Ads, Balance Automated Bids with User Control - In "3 Handy Google Ads Scripts to Automate Tasks," I addressed methods to expedite pay-per-click management. But, in my experience, advertisers should cautiously embrace Google's push to automate campaigns. The key is to find the right balance of automation and user control.
  Topics: conversions, bids, google, cpa, bid, set, target, maximize, clicks, example, user, balance, ads, ad, control, strategies, automated.
• Listening to Your Data Can Save Your Business From Lost Opportunities - You’ve got a winning product, and you’ve done your audience research. You know, down to the detail, just the type to market to–their interests, what they read, where they hang out, what they’d use the product for. Or do you? Getting your target audience right is one of the building […]
  Topics: target, opportunities, business, data, products, save, know, lost, product, ads, stores, lachlan, audience, listening, taylor.
• Lowlights from Zuckerberg’s Libra testimony in Congress - “I don’t control Libra” was the central theme of Facebook CEO Mark Zuckerberg’s testimony today in Congress. The House of Representatives unleashed critiques of his approach to cryptocurrency, privacy, encryption and running a giant corporation during six hours of hearings. Zuckerberg tried to assuage their fears while stoking concerns that if Facebook doesn’t build Libra, […]
  Topics: testimony, association, lowlights, libra, techcrunch, zuckerberg, facebook, facebooks, ads, policy, congress, saying, think, rep, zuckerbergs.
• My 3 Favorite Google Ads’ Filters - Filters in Google Ads save time. They can be applied to virtually any reporting column. Instead of scrolling through row after row of data, we could apply filters to show only the most important info.
  Topics: spend, filter, google, favorite, variant, filters, specific, high, data, set, ads, cpa, keywords.
• News Cart for November 6th - Hey there, ECF readers! BERT’s the word in e-commerce this week. Learn how the Google algorithm update will impact one in 10 of all online queries. Shopify rolls out new email marketing functionality on the heels of a nasty breakup with Mailchimp. Facebook and Google both extended the reach of their ads to search results [...]
  Topics: ads, free, cart, pickup, search, marketing, job, include, 6th, shopping, labs, results.
• News Cart for October 23rd - Welcome back to the e-commerce newsroom! Stories we’ve been tracking since the last ECF News Cart include: UPS has teamed up with Stamps.com. Walmart continues its push to gain e-commerce market share. And Amazon sued to shut down a couple of alleged get-rich-quick schemers. You’ll also hear how Volusion got hacked, Snapchat debuted Dynamic Ads, [...]
  Topics: weeks, card, share, 23rd, ads, walmart, cart, email, ecommerce, ecf, credit, venmo.
• Now You Can List Your Products for Free on Google Shopping - Previously, the Google Shopping tab consisted only of paid listings but starting today, free listings will appear alongside paid ads in relevant search results. Shopify is partnering with Google to make it easy for merchants to sync, submit, and optimize their products for these free listings through Shopify’s Google Shopping app.More
  Topics: products, listings, free, merchants, shopping, google, list, ads, shoppers, product, tab.
• Online Advertising: Everything You Need to Know in 2020 - Have you ever double-tapped on an image on Instagram, reacted to a video on Facebook, or clicked a search result in Google, only to realize afterwards that it was actually an ad? Maybe you never realized it was an ad at all — you just thought it was a cute picture of a dog.
  Topics: advertising, know, facebook, search, match, ads, content, audience, online, need, google, keywords, ad.
• Paid Social Media: Worth The Investment? - Rick and Morty is a popular adult cartoon that airs on Adult Swim, reaching 2.3 million viewers on average. Recently, chip brand Pringles worked with the TV show to produce a commercial that runs on social media channels. In 24 hours, I've seen their ad on Twitter four times already:
  Topics: ads, investment, twitter, social, media, linkedin, ad, different, instagram, paid, worth, facebook.
• Snapchat goes after retailers and DTC brands with new Dynamic Ads - Snap today is announcing a new kind of advertising product, Dynamic Ads, that will help it to better attract ad dollars from retail, e-commerce and other direct-to-consumer brands — a group that today thrives on Instagram. With Dynamic Ads, advertisers can now automatically create ads in real time based on extensive product catalogs that may […]
  Topics: advertisers, retailers, brands, snap, ads, product, reach, dynamic, goes, snapchat, instagram, dtc, ad, techcrunch.
• Snapchat vs. TikTok: What Marketers Need to Know - Remember Vine? Despite its huge initial growth, the six-second looping video app was discontinued by Twitter in 2016 -- only four years after its launch.
  Topics: need, platform, snapchat, tiktok, app, apps, marketers, brands, know, ads, content, users, discover, vs.
• Success Despite Multiple Failures: Why This Entrepreneur Never Gave Up - Being an entrepreneur is not always a comfortable lifestyle. Often it means giving up comfort to pursue a passion or dream fully. Vlad Gasan is someone who is no stranger to giving up the familiar to take a risk. After immigrating to the United States from Ukraine, he spent time […]
  Topics: product, work, despite, ads, lot, vlad, app, gave, started, wasnt, entrepreneur, failures, knew, store, mulitple.
• Super Bowl Ads Were Short This Year: Here's Why That Worked - Each year, it seems like most of the Super Bowl is consumed by ads. But this year, when the Super Bowl ended before 10:30 PM EST, some big-game party-goers wondered, "Were there fewer ads this year?"
  Topics: ads, super, bowl, worked, commercial, poptarts, brady, hulu, product, heres, short, ad, content.
• The 5-Step Process HubSpot Uses to Optimize Facebook Advertising Costs - When Mark Zuckerberg shocked the digital marketing world with his announcement that Facebook would overhaul its algorithm to let users engage with their friends and family more and less with brands, the social media giant’s CPM skyrocketed 122% -- the highest spike in Facebook ad prices over the previous 14 months.
  Topics: hubspot, process, spend, hubspots, sales, users, optimize, facebook, ads, costs, ad, uses, audience, goals, 5step, cost, advertising.
• The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs - With over 3.5 billion search queries on Google everyday, paid Google search — paying Google to advertise your content on SERPs for relevant keywords — is one of the most popular and effective types of online advertising.
  Topics: costs, advertising, crm, search, process, uses, keyword, ad, software, free, hubspot, ads, google, keywords, 8step, optimize, match.
• The Anatomy of a Text Ad - Google and Microsoft advertisers have had to rethink quality copy with the format of expanded text ads and responsive search ads. But the principles of the copy are the same for all pay-per-click ads: include the searcher's query, the product's value propositions, and a clear call-to-action.
  Topics: patio, anatomy, headline, text, ad, searchers, search, query, include, ads, description, headlines.
• The Best Super Bowl Ads of All Time - The next Super Bowl is coming. And as we get closer to the big game, Americans aren't just looking forward to the football -- they're also excited to see what the nation's big-budget brands will come up with for this year's ads.
  Topics: commercial, best, super, budweiser, memorable, knight, tide, ads, game, ad, bowl.
• The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals - Did you know that people in the U.S. spend 20% of their mobile time on Facebook or Instagram? And there are over 1.8 billion people using Facebook every month?
  Topics: ads, type, ad, campaign, post, types, users, goals, choose, best, different, lead, facebook.
• The Guide to Successful Silent Videos for Facebook Video Ads (+ Examples) - In recent years, Facebook has become a powerful platform for posting, sharing, and watching videos. In fact, nowadays, people watch more than 100 million hours of Facebook videos on a daily basis.
  Topics: silent, facebook, guide, important, successful, ad, video, ads, need, videos, seconds, examples, create.
• The Plain English Guide to Dark Posts on Facebook - This morning, I did my usual social media scanning before getting ready for work, and as I was scrolling Facebook, I began to notice ads for companies I didn't recall following.
  Topics: plain, facebook, dark, ad, guide, page, english, audience, post, ads, posts, create, company.
• The Plain English Guide to Return on Ad Spend (ROAS) - As a writer, I've never been very good at math. I know … shocking. Most marketers can relate, because as a bunch, we tend to be better at English and history than math and science. However, as a marketer, we need to be able to analyze data and calculate the effectiveness of an article or campaign, even though math might not be our strong suit.
  Topics: guide, english, roi, spend, campaign, important, ads, cost, ad, return, plain, roas, data.
• The Plain-English Guide to GCLID - 90% of all web searches happen on Google, which means, if you're a marketer, you should probably know the ins and outs of Google Ads
  Topics: guide, ads, plainenglish, ad, gclid, analytics, google, tagging, performance, click, manual, track.
• The Plain-English Guide to Local PPC - For the last few weeks, my husband and I have been ordering more takeout than ever. As we were trying to find a restaurant to order from, we came across an online ad for one of our favorite local restaurants that just started offering delivery. We were so excited and immediately placed an order. That's why local pay-per-click (PPC) can be a great option for local businesses.
  Topics: ad, online, plainenglish, extensions, ads, run, youre, specific, ppc, search, local, guide.
• The Plain-English Guide to Negative Keywords - When I woke up this morning, I groggily shuffled to my kitchen, where I made a distressing discovery: I was out of coffee grounds.
  Topics: ad, search, guide, keywords, ads, coffee, wax, negative, plainenglish, words, match, phrase.
• The Ultimate Guide to Advertising in 2020 - When you hear the word advertising, what comes to mind? Do you think of banner ads on your favorite website? Those hilarious Super Bowl commercials? The billboards along the highway or posters in the subway stations?
  Topics: advertising, ads, campaign, media, print, service, ad, guide, product, social, ultimate, brand.
• The Ultimate Guide to Amazon Advertising - I'm willing to bet, whenever you have marketing strategy discussions with your team, you typically discuss the same three or four social platforms -- Facebook? Check. Instagram? Check. Pinterest? Check.
  Topics: targeting, search, keywords, guide, amazon, sponsored, ultimate, products, product, advertising, pages, ads.
• The Ultimate Guide to LinkedIn Ads: How to Get Started With Your First Campaign - Getting new leads can be tough. Getting new leads consistently, at an acceptable cost-per-lead (CPL) can sometimes feel impossible… But, it must be done. What’s more, the competition is fierce. The internet has leveled the playing field, and the rewards go to those who adapt fastest. So how can you […]
  Topics: company, ad, content, page, campaign, linkedin, started, ads, create, sponsored, users.
• The Ultimate Guide to Mastering the Basics of Effective Social Media Advertising - It's hard to imagine any company today could be successful and experience substantial growth without advertising their product or service and brand on social media. Advertising is how businesses promote themselves and whatever it is they sell to their audience members — and with billions of people on social media, it's clear why businesses choose to advertise and promote themselves through this medium.
  Topics: ad, ads, social, media, users, advertising, target, audience, ultimate, guide, mastering, platform, effective, basics, facebook.
• TikTok Ads: Everything You Need to Know About Marketing on TikTok - Unless you’ve been living under a rock, you’ve probably heard the buzz about social media app TikTok. And with its easy-to-consume content being watched by millions of people every day, it’s simple to understand why there’s a growing buzz about TikTok ads. With the app attracting 500 million active users […]
  Topics: popular, tiktok, app, ads, know, need, marketing, videos, user, content, using, hashtag, users.
• Uber is entering the ads business - Uber will become an ad platform, selling space inside its Eats app to restaurants hoping to lure in more food delivery orders. A recent Uber job listing spotted by TechCrunch seeks an Uber Eats Ads Lead “to lead the team and efforts responsible for creating a new ads business that enables eaters to discover new […]
  Topics: entering, ads, business, ubers, ad, uber, users, lead, techcrunch, restaurants, eats, help.
• Using Google Analytics to Respond to Covid-19 - Google Analytics can identify pandemic-related problems and opportunities for your ecommerce business. I'll explain in this post.
  Topics: respond, using, revenue, ads, paid, data, sales, compare, search, analytics, select, product, google, covid19.
• What Is Contextual Targeting, in the Context of Ads? - As Jerry Maguire once said -- "Show me the money."
  Topics: ads, contextual, targeting, google, running, ad, keywords, coffee, keyword, shoes, context.
• What is Banner Blindness? How Can You Avoid It? - My morning routine is generally pretty straightforward: I wake up, do yoga, shower and get ready for work, then visit my favorite music websites to get my daily fix on the latest news.
  Topics: ignore, webpage, banner, blindness, ads, ad, test, avoid, information, looking, content.
• What to Do Before Becoming an Affiliate Marketer - If you stop to think about it, affiliate marketing is in some ways like starting a business. You have the distinct advantage of not holding inventory and typically don’t need to hire employees, but you’re still setting up an online operation. And no matter what approach you take, whether writing […]
  Topics: ads, youre, marketer, content, affiliate, guide, stepbystep, help, youll, need, site, niche.
• Where do Shoppers Research Products? We Asked 300 Consumers [New Research] - In 2018, 40% of people used social media channels for aspects of product research.
  Topics: research, users, marketing, asked, platform, product, ads, social, products, platforms, facebook, posts, shoppers, consumers.
• Why Telling Stories is More Important Than Ads - Roller derby wasn’t just a workout for Micki Krimmel, it offered a sense of empowerment and inspired her to start Superfit Hero, an inclusive and body-positive apparel line. In this episode of Shopify Masters, Micki Krimmel shares her approach to building a community that makes people feel welcomed in the fitness world.More
  Topics: sort, lot, thats, really, important, right, community, think, ads, kind, telling, dont, product.
• You Can Now Sell on Google Shopping for Free – Here’s How to Take Advantage of It - There’s good news this week for those who have always wanted to get involved in Google shopping. On April 21, Google announced that it would soon be free to sell in the Shopping tab. The changes will roll out in the U.S. by the end of April and should be […]
  Topics: need, products, visibility, boost, ads, product, center, shopping, sell, merchant, sales, google, free.
• YouTube announces a new shoppable ad format - YouTube today announced a new direct response ad format that will make YouTube video ads more “shoppable” by adding browsable product images underneath the ad to drive traffic directly to brands’ product pages. The introduction of the format comes at a time when advertisers are trying to find new ways to capture consumers’ growing interest […]
  Topics: shoppable, announces, product, youtubes, way, youtube, viewers, brands, ads, techcrunch, video, format, ad.