Top 2021 resources on ads

Best ads resource in 2021.
Learn more about ads to improve your e-commerce strategy.

• 11 Ad Design Tips to Help Your Brand Cut Through the Noise - Before your copy can persuade an audience to buy your product, your design must persuade them to buy your copy. In advertising, your design catches your audience’s eye and points their attention to your copy. Then, it’s your copy’s job to hold your audience’s attention.
  Topics: help, ad, free, noise, cut, way, product, tips, message, audience, advertising, design, ads, attention, brand.
• 13 Examples of Facebook Ads That Actually Work (And Why) - On average, Facebook is home to 3 billion users -- from CEOs to students to consumers. And while the community is clearly there, connecting with them from a marketing standpoint isn't always easy.
  Topics: examples, click, clear, feed, offer, facebook, relevant, ads, image, ad, actually, value, work.
• 20 YouTube Tricks, Hacks, and Features You'll Want to Know About This Year - When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter.
  Topics: videos, playlist, live, youll, youtubes, ads, features, mobile, video, watch, know, tricks, hacks, youtube, add.
• 3 Google Ads Strategies to Drive More Sales this Holiday Season - We’ve all heard the 2020 “un” words: unprecedented, unexpected, unpredictable. But as we approach this year’s holiday season, we can…
  Topics: campaigns, google, holiday, strategies, sales, search, ads, shopping, youre, products, drive, ad, online.
• 4 Full-Funnel Marketing Tips to Drive Purchases on Facebook - Do you know how to engage customers throughout their buying journey? Mastering these four steps can lead to a more efficient, effective marketing campaign.
  Topics: facebook, drive, marketing, using, experts, products, able, creating, fullfunnel, ads, purchases, youll, tips, ad.
• 4 More Google Ads Scripts to Automate Tasks, Save Time - Google Ads scripts automate routine tasks. Last fall, I shared three such scripts that are helpful to me. In this post, I'll address four additional Google Ads scripts that automate tasks and save time.
  Topics: terms, scripts, script, automate, metric, tasks, impressions, save, google, ads, email, search, number, account.
• 4 Uses for Google Ads’ New Insights Tab - Google Ads introduced Insights in late 2020. The new beta feature will roll out to advertisers in the coming months. Similar to the Keyword Planner, Insights provides advertisers a sense of trending keywords.
  Topics: insights, searches, relevant, keywords, search, audiences, trending, example, advertisers, uses, google, ads, tab.
• 4 Ways to Drive Product Sales from TikTok - Social commerce is growing. Facebook tools include Shops, Checkout, Commerce Manager, and Live Shopping. Instagram has those options and more. TikTok is the newest craze. Posting engaging videos to that platform can drive traffic to a website. But can it generate customers, too?
  Topics: drive, ways, users, ecommerce, ads, site, account, product, videos, store, tiktok, sales, profile, page.
• 5 Brands That Won Australian Advertising Awards [+What Marketers Can Learn From Them] - With all the work marketing teams are responsible for, it can be hard to make time to get reinspired and capture a spark of creativity that leads to a new, marketing strategy. This can be even more problematic for brands in physically isolated areas.
  Topics: advertising, brands, learn, effie, brand, marketing, northern, ads, won, campaign, great, awards, marketers, australian, insurance.
• 5 Practical Uses for Google Ads Editor - Many tools can help manage a Google Ads account. But the most effective, in my experience, is Google Ads Editor. It's an offline application to download an account and make bulk edits and additions. The tool has saved me days of tedious work by turning hours-long tasks into minutes.
  Topics: account, google, practical, editor, duplicate, keywords, campaigns, group, uses, groups, ads, ad.
• 7 of the Best Ad Management Tools for 2020 - Time is one of the most valuable resources we have — that's why efficiency is something so many people strive for. The good news is that there are a plethora of marketing tools available today with the power to help you boost productivity and streamline monotonous processes or tasks — ad management tools are among the many options. 
  Topics: tools, target, help, marketing, best, platform, data, ad, management, ads, accountbased, campaigns.
• 8 Google Shopping Ad Strategies That'll Drive Sales - I love online shopping. In fact, online shopping is almost the only way I shop. And I'm not alone. In 2019, there were 263 million digital buyers in the U.S. By 2024, this figure is projected to increase to 282.7 million online buyers.
  Topics: set, google, keywords, thatll, campaign, ad, shopping, groups, product, campaigns, sales, strategies, drive, ads.
• 9 LinkedIn Ad Case Studies That Marketers Can Learn From - When you think about social media marketing, what's the first platform that comes to mind? For many marketers, it's probably Facebook or Instagram. But if I were to pick one, I'd go with LinkedIn.
  Topics: leads, team, company, studies, audience, marketing, learn, campaign, marketers, content, linkedin, ad, ads, case.
• A Comprehensive Guide to LinkedIn Sponsored Updates - When it comes to growing your brand and boosting your revenue, social media matters.
  Topics: follow, page, ad, updates, linkedin, sponsored, job, guide, comprehensive, ads, content, image.
• A Marketer's Quick Guide to Dynamic Ads - Remember when you'd go to the mall, see something you liked, but then leave without it? Then you’d leave the mall and think about it the whole drive home, wondering if you made the right decision until you forgot about it. That was until you saw someone else with the exact item we wanted. Ah, the good ol’ days.
  Topics: based, product, search, marketers, ads, user, users, ad, quick, relevant, website, dynamic, guide.
• A Plain English Guide to Real Time Bidding - Since its inception in 2009, real-time bidding (RTB) has become one of the most popular ways to purchase ad inventory online.
  Topics: ad, bidding, plain, english, real, marketers, bid, campaign, dsp, publishers, guide, realtime, rtb, ads.
• Achieving High Conversion Rates in a Saturated Market - Instead of going on a gap year, Dean Legg started his second business after selling his first. Honing in on his interests, Dean launched PureChimp to showcase matcha and natural skincare through commerce and pledges 5% of profits to charities that provide care for chimpanzees. In this episode of Shopify Masters, we chat with Dean about social media ads and how to achieve high conversion rates in a saturated market.More
  Topics: thats, lot, high, amazon, market, ads, conversion, matcha, youre, going, business, product, rates, facebook, saturated, achieving.
• Adevinta acquires eBay’s Classifieds business unit in $9.2B deal - Consolidation continues apace in the world of e-commerce, and today it was the turn of the classified ads market. Today, eBay announced it had reached a deal to sell off its Classifieds business unit to Adevinta, a Norway-based classified ads publisher majority owned by Norwegian publisher Schibsted. The deal is valued at $9.2 billion, which […]
  Topics: deal, 92b, ads, classifieds, million, ebay, techcrunch, marketplace, adevinta, classified, acquires, schibsted, ebays, business, unit.
• Banned by Google Ads, SpyGuy.com Ponders Alternative Channels - Ecommerce entrepreneurs understand the need for multiple revenue channels.  Relying exclusively on, say, Facebook or Amazon or Google can lead to disruptions. And that's what happened to Allen Walton's company, which depends on Google Ads for most of its traffic and revenue.
  Topics: cameras, spyguycom, banned, ads, thats, ive, channels, business, lot, google, sell, products, ago, alternative, ponders.
• Big Changes from Google Ads in 2020 - The year 2020 witnessed raging Australian wildfires, a presidential impeachment, and the Covid-19 pandemic. Google Ads had some big changes this year, too.
  Topics: report, smart, performance, advertisers, big, search, google, clicks, queries, shopping, changes, ads.
• Bing PPC Ads: How They Work (and Compare to Google Ads) - If Googling has ever let you down, you may have come across another search engine called Bing.
  Topics: ads, ppc, bing, work, adwords, compare, users, engine, google, ad, higher, search.
• Can Facebook Ads Influence Integration Adoption? Here’s What We Found. - This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Platforms are embedded in our daily lives — whether we realize it or not.
  Topics: hubspot, facebook, cost, customers, integrations, adoption, tools, ads, heres, influence, connect, data, platform, integration.
• Changes to Google Ads Impact Campaign Setup - Google has recently announced three changes that will force advertisers to rethink how they set up campaigns. The changes are: broad match modifier moving to phrase match, responsive search ads becoming the default ad type, the decision to not create alternative tracking identifiers.
  Topics: modified, ads, type, ad, impact, oval, broad, campaign, advertisers, changes, match, setup, google, phrase.
• Charts: Conversion Rates by Ad Channel - Benchmarking digital marketing campaigns is a good way to track their effectiveness. Monitoring conversion rates will help optimize the creative, target market, placement, and channel. But a better indicator of marketing success is the cost per conversion.
  Topics: charts, rates, average, display, return, google, ads, channel, marketing, overall, ad, conversion.
• Converting Cold Traffic: How $200K in Ads Generated $1.8M in Revenue - Ace Reunis and his team at Threadheads have turned print-on-demand on its head to create a three-in-one business. As an apparel brand, illustration studio, and printing hub in one, Threadheads specializes in unique pop culture apparel without playing the high sales volume game. In this episode of Shopify Masters, Ace shares with us how he leverages social ads to scale to a multimillion dollar brand.More
  Topics: youre, need, website, converting, generated, dont, brand, product, 200k, cold, google, ads, 18m, really, traffic, thats, revenue.
• Cookieless Browsers Will Upend Ad Tracking - Trends toward greater consumer privacy may force ecommerce marketers to change methods of measuring performance, including turning to "marketing mix modeling," a 70-year-old technique. Most digital marketers depend on some form of multi-touch attribution modeling to measure the effectiveness of their various promotions.
  Topics: mmm, attribution, browsers, tracking, upend, advertising, privacy, google, marketers, ads, mix, ad, cookieless.
• Do Consumers Actually Engage With In-Stream Ads? [New Data] - In 2020, video outpaced blogging and infographics as the most common content marketing strategy.
  Topics: ad, viewers, instream, content, engage, data, ads, actually, video, say, consumers, click, dont.
• Facebook Ads vs. Google Ads: Which is Better for Your Brand? - If you're reading this article, it's likely because you're considering running digital ads.
  Topics: platforms, facebook, better, google, search, youre, ads, users, campaign, target, platform, vs, brand.
• Facebook Lookalike Audiences: What Marketers Need to Know - If you've ever been in charge of running ads for a business, I'll bet you've wondered how to get cold audiences to interact with your ads. It's the age-old problem of online advertising. With Facebook ads, one of the best ways to target a cold audience that is likely to interact with you is to use lookalike audiences.
  Topics: marketers, similar, choose, audience, source, ads, facebook, lookalike, target, audiences, create, need, know.
• Facebook Pixel: How to Create Better Facebook Ads for More Conversions - Facebook pixels help you advertise to people who have visited your website and track how well those ads are performing. This kind of information can be used to make your advertising campaigns more effective.More
  Topics: ads, page, code, create, custom, pixel, events, audiences, facebook, better, conversions, website.
• Google Ads Decreases Search Terms Visibility - In early September, Google Ads announced that the search terms report would disclose fewer user queries. The explanation from Google is to "maintain our standards of privacy and strengthen our protections around user data." The search terms report allows you to see the actual queries from users.
  Topics: queries, accounts, visibility, clicks, advertisers, keywords, decreases, data, google, hidden, terms, ads, search.
• Google Ads vs. AdSense: We Break Down the Differences - When it comes to generating traffic and brand awareness, digital advertising is the way to go. It's surpassing traditional advertising, and Google is a huge reason why. As one of the biggest digital advertising platforms, Google is responsible for 37.2% of total U.S. digital ad spending alone.
  Topics: break, site, auction, bid, advertisers, display, google, search, differences, ads, adsense, vs, ad.
• Google brings free product listings to its main Google Search results - Earlier this year, Google made a significant change to its Shopping search tab in the U.S. to allow the service to primarily feature free product listings selected by Google’s algorithms, instead of paid ads. Building on that change, Google is today introducing a shift to free product listings in the main Google Search results page […]
  Topics: pandemic, results, google, search, brings, online, free, product, techcrunch, main, ad, googles, listings, ads, change.
• Guide to Google Ads’ Automated Bidding Options - Automated bids in Google Ads remove control from advertisers and rely on Google's algorithm for cost and performance. Google can set automated bids by the query, ad creative, apps, browser, language, operating system, and search partner. Plus, automated bidding utilizes first- and third-party data and other signals not available to advertisers directly.
  Topics: target, bid, options, automated, advertisers, ads, bids, maximum, cost, bidding, google, guide, set, conversions, conversion.
• How Behavioral Targeting Gets Your Content Seen By the Right Audiences - What optimization strategies are you using to improve the performance of ads? If you're like almost half of marketers, your answer probably includes ad placement and targeting.
  Topics: youre, customers, targeted, content, ads, audiences, improve, targeting, audience, right, behavioral, ad, gets, seen.
• How Consumers Responded to Black Friday Ads in 2019 [+What's Changing in 2020] - Although Cyber Monday has been described as the biggest online shopping event of the year, more than $7.4 billion in online purchases were made on Black Friday in 2019.
  Topics: black, online, whats, changing, consumers, ad, marketing, media, content, products, social, platforms, responded, ads.
• How Facebook Ads Have Evolved [+What This Means for Marketers] - According to a recent study from Statista, Facebook has an estimated 2.7 billion monthly active users worldwide, including roughly two-thirds of the US population. There's no social media platform more prominent or ubiquitous. No other online destination offers you more potential exposure to prospects.
  Topics: advertising, platform, sponsored, means, source, content, social, marketers, facebook, users, ads, evolved, ad.
• How Neuromarketing Can Revolutionize the Marketing Industry [+Examples] - If digital and traditional marketers faced off in a debate about whose promotional philosophy is superior (which would probably get more heated than an NSYNC versus Backstreet Boys dispute), one of the points digital marketers could hang over traditional marketers' heads is their ability to measure a campaign's performance -- and their opponent's inability to do the same.
  Topics: emotional, consumers, neuroscience, neuromarketing, ads, immersion, product, brands, ad, revolutionize, industry, marketing, examples.
• How to A/B Test Your Pinterest Ads: A Step-by-Step Guide - Pinterest is ideal for sharing visual content and discovering new ideas. Personally, I’m a huge fan of the platform and use it as a source of inspiration — I make Pinterest boards related to my interests (travel, style, etc.). 
  Topics: ab, youll, stepbystep, ad, product, budget, pinterest, test, campaign, audience, guide, ads.
• How to Advertise on Facebook: A No-Nonsense Facebook Ads Guide For Beginners - Facebook is a popular advertising platform among a lot of entrepreneurs, offering powerful tools to drive targeted paid traffic to your store. In fact, many are able to manage their own Facebook ads to grow their business, once they get the hang of the basics. In this step-by-step guide, we'll show you how to get yourself set up with your own Facebook ads and create your first ad campaign.More
  Topics: nononsense, create, guide, advertising, ad, product, business, facebook, ads, website, beginners, campaign, advertise, audience.
• How to Create a Revenue-Generating Google Ads Campaign - The trouble with search engine optimization (SEO) is that it takes a long time to work and doesn’t come with any guarantees. Pay-per-click (PPC) advertising, on the other hand, can provide results a lot faster. For companies that have no organic presence and need ROI fast, a paid ad is sometimes your best bet for driving traffic to (and conversions from) your website.
  Topics: marketing, campaign, ads, term, set, youll, create, search, ad, revenuegenerating, content, google.
• How to Design Content Remarketing Campaigns That Actually Work - You know content marketing works, so you've been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come -- they find your content in search results and in their social media feeds. But they may not fill out a form and become a lead right then and there. It's not always because they're not interested in your message -- so how do you recapture those viewers who left your site?
  Topics: create, campaigns, audience, actually, ad, design, site, ads, example, work, google, display, content, remarketing.
• How to Determine a Bidding Strategy for Different Types of Ads - When I first learned how to ride a bike, I remember being scared. It was a daunting process because I'd never done it before and was terrified of falling. I actually remember feeling similarly when I first started getting into paid advertising campaigns at the marketing agency I worked at. The first time doing anything can be an intimidating process.
  Topics: ads, good, facebook, spend, target, determine, different, bidding, cost, google, types, strategy, bid.
• How to Explain Banner Ads to Anyone - Sometimes, when it comes to advertising, we feel as talented as Don Draper in Mad Men — one of the best (fictional) advertisers in the game. However, advertising has evolved since the 60s, and that's partly thanks to how expansive the internet has gotten with commerce.
  Topics: lets, network, display, ad, banner, explain, cta, logo, ads, x, way.
• How to Get Quick Wins for Your Online Store - Give your store an instant boost! More traffic, more conversions, & higher order values — make these a reality with winning tips from an eCommerce expert.
  Topics: remarketing, google, audience, ads, quick, online, youre, marketing, product, store, email, customers, products, wins.
• How to Get Started With CRM-Powered Advertising [+ Why You Should] - HubSpot was founded during a time when people were under constant attack from aggressive outbound marketing tactics.
  Topics: stage, prospects, buyers, content, started, journey, data, ads, marketers, ad, crmpowered, advertising.
• How to Get Your Facebook Ad Approved [+ 4 Best Ad Practices] - Facebook ads can generate awareness, bring in leads, and convert prospects … but only you can get them approved.
  Topics: best, facebook, landing, approved, facebooks, process, review, practices, advertising, page, ad, users, ads.
• How to Get a Google Ads Certification - Google Ads is one of the most effective advertising tools to get more traffic to your website, and generate more leads. In fact, most businesses see an average of 200% ROI on their Google Ad spend.
  Topics: certification, exam, ads, dont, google, platform, youre, marketing, learning, learn.
• How to Grow Brand Awareness on Snapchat, According to Snapchat's Product Marketing Manager - Snapchat has undoubtedly become a powerful advertising tool for marketers aiming to reach millennials and Gen Z — and for good reason.
  Topics: snapchat, snapchats, brand, awareness, platform, marketing, ad, product, brands, business, manager, ads, grow, reach, according.
• How to Make Money on YouTube, According to 3 People Who Do - Every day, over one billion YouTube videos are watched around the world.
  Topics: youtube, youre, money, channel, revenue, according, ad, video, content, youll, account, ads.
• How to Run Facebook Ads: A Step-by-Step Guide to Advertising on Facebook - When setting up a paid Facebook ad, there are a lot of boxes to be checked. Are you targeting the right people? Are your image dimensions to scale? Are you running the right type of ad? If we're being honest, it can get a little confusing.
  Topics: facebook, metrics, stepbystep, manager, ad, youll, youre, ads, customized, advertising, guide, include, run, set.
• How to Set Up Ad Retargeting on Facebook - In college, I took an advertising class. It was helpful in teaching me what I needed to know about traditional advertising, but the social media portion wasn't as expansive.  When we covered Facebook Advertising, for example, I found it difficult to follow along with a lack of examples and the lofty overview of content. Because of that, I decided to look online for a deeper take on the subject.
  Topics: audience, campaigns, list, facebook, ads, ad, campaign, website, retargeting, set.
• How to Use Pinterest Advertising to Promote Products and Attract Customers - Pinterest is often undervalued by social media marketers and considered an unnecessary component of a marketing strategy -- unfortunately, if this isn't the case for your team, you could be missing out on a major source of traffic and income.
  Topics: choose, customers, promote, pinterest, pins, content, ad, users, video, products, advertising, ads, promoted, campaign, attract.
• Interesting Advertising Experiments HubSpot Tried in 2020 [+ Takeaways for Marketers] - The other day, I was on a run and listening to my trusty Spotify playlist. Lo and behold, in between two of my favorite pump-up jams, I hear a HubSpot audio advertisement trickle through my headphones.
  Topics: direct, ads, experiments, interesting, channels, hubspot, marketers, team, advertising, tried, takeaways, awareness, work, hulu, brand.
• Is Longer Copy Better for Social Media Ads? - I’ve addressed the importance of copywriting for Facebook and Instagram ads. Many marketers default to short copy — a few sentences, max — thinking that their audience will not read more. But that is not accurate, in my experience.
  Topics: product, longform, media, better, social, ad, copy, longer, need, instagram, aware, platform, problem, ads.
• Learn Facebook Ads, SEO, Google Analytics, and More in this $40 Digital Marketing Bootcamp - Plus, YouTube, Reddit, Mailchimp, and Amazon, too.
  Topics: google, online, marketing, business, trillion, seo, bootcamp, bundle, course, stack, analytics, ads, facebook, digital, youll, learn.
• Level Up Your Social Media Lead Generation Game with These 35 Tools and Stats - Gorgeous, on-brand images and lively language? Check. A substantial social following in the channels that matter most for your industry? Check. Leads coming through? Check — and fist bump.
  Topics: social, lead, stats, tools, page, pages, level, game, ads, leads, generation, audience, landing, media.
• Listening to Your Data Can Save Your Business From Lost Opportunities - You’ve got a winning product, and you’ve done your audience research. You know, down to the detail, just the type to market to–their interests, what they read, where they hang out, what they’d use the product for. Or do you? Getting your target audience right is one of the building […]
  Topics: target, opportunities, business, data, products, save, know, lost, product, ads, stores, lachlan, audience, listening, taylor.
• Marketing Attribution: Seeing the Customer Journey More Clearly -  "What led a customer to buy from you?" It’s a simple question that becomes difficult to answer the more you start digging into it. The goal of marketing attribution is to help answer that question. But it all starts with laying the foundation for better attribution and understanding how different models will shape the way you view your marketing.More
  Topics: campaign, ads, google, clearly, analytics, journey, utm, marketing, seeing, attribution, user, credit, customer, different.
• Media Buying 101: What It Is and How It Works [+15 Platforms to Use] - Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? The answer is media buyers.
  Topics: ad, buying, reach, works, dsp, inventory, campaign, media, ads, publishers, platforms, platform.
• OTT Ads Are an Opportunity for Established Retailers - Streaming commercials — which are called over-the-top (OTT) ads because most cable and streaming boxes used to sit on top of televisions — can provide a level of audience targeting that is similar to search engine marketing, social media advertising, and affiliate marketing.
  Topics: media, advertising, opportunity, ads, ott, marketing, math, retailers, data, established, targeting, performance.
• Optimize Facebook Ads with Better Images and Copy - Despite the chatter around its dwindling reach, Facebook remains hugely popular. It has twice the number of users than Instagram, for example, according to Sprout Social. But gaining users’ attention on Facebook via advertising can be difficult.
  Topics: text, offer, facebook, better, headline, copy, images, optimize, ads, users, example, audience, ad.
• Paid Social Media: Worth The Investment? - Social media advertising spend is expected to top $47.9 billion in 2021. That’s nearly 20% of the total expected advertising spend by all North American businesses this year.
  Topics: facebook, media, youll, ads, advertising, campaign, social, investment, platform, worth, ad, paid.
• Shopping Ads on Google: What Every New Seller Ought to Know - Shopping ads are some of the most clicked ads Google has to offer. Regardless of your budget or desire to actively manage campaigns, there is a path to success for you with Shopping Ads. Learn how to craft the perfect shopping feed.More
  Topics: smart, campaign, ought, campaigns, products, seller, google, feed, product, shopping, know, listings, ads.
• Social Media Updates for Commerce, Live-streaming, More - Social media sites help businesses build a brand, engage customers, and sell products. Many popular networks continue to innovate with new features, particularly around ecommerce. Here is a list of social media updates to explore in 2021.
  Topics: social, create, livestreaming, ads, live, content, video, products, promote, commerce, media, businesses, platform, updates.
• The 11 Facebook Ad Campaign Objectives and How to Choose What’s Right For Your Business - Facebook ads are a great tool to get your message in front of the platform’s 2.5 billion monthly users. With such a large audience, you can understand why the platform is attractive to advertisers. Over 7 million advertisers to be exact.
  Topics: audience, whats, ad, campaign, objectives, ads, right, business, objective, increase, facebook, users, store, choose.
• The Anatomy of a Text Ad - Google and Microsoft advertisers have had to rethink quality copy with the format of expanded text ads and responsive search ads. But the principles of the copy are the same for all pay-per-click ads: include the searcher's query, the product's value propositions, and a clear call-to-action.
  Topics: patio, anatomy, headline, text, ad, searchers, search, query, include, ads, description, headlines.
• The Beginner's Guide to Reminder Advertising - When I go to bed every night, I have to set about five alarms for the morning. I'm just the type of person that needs a lot of reminders to wake up on time. In a similar vein, marketers use reminder advertising to stay top-of-mind with potential customers.
  Topics: purchase, remind, ad, guide, youre, ads, customers, beginners, reminder, brand, advertising, product.
• The Beginner's Guide to Rich Media Ads - Recently, I was scrolling online and I came across an ad for Narcos. While I can easily ignore most banner ads online, this one stood out. It included interesting videos and animation. This was a prime example of rich media ads. A rich media ad is an excellent, modern ad format for marketers to consider.
  Topics: beginners, rich, ads, create, click, great, video, ad, guide, media, youll, way.
• The Comprehensive Guide to Impression Shares - Online advertising is booming.
  Topics: budget, number, comprehensive, ad, impressions, ads, share, shares, search, google, guide, keywords, impression.
• The Facebook 20% Rule: How to Check Your Ads With a Text Overlay Tool - The best billboards demand your attention with bold fonts, in-your-face messages, and bright, eye-catching graphics. The best Facebook ads take the exact opposite approach.
  Topics: best, ads, users, tool, check, ad, overlay, facebook, image, text, images, rule.
• The Future of Advertising [Expert Predictions & Data] - In a world of banner blindness, I'm sure you're concerned about the future of advertising. If you're in marketing, I'll bet it's one of your bigger concerns. But it's a new dawn and it's a new day. And as technology and advertising continue to evolve, so will your strategies.
  Topics: tv, future, advertising, predictions, digital, ads, ad, mobile, data, programmatic, expert, video, billion.
• The Ins and Outs of Facebook Landing Pages - How many times have you interacted with an ad on Facebook and gotten lost down a rabbit hole? If you're like me, your answer is probably up in the dozens. I could click on an ad about ice cream, and five minutes later, find myself looking at YouTube videos of homemade sundaes.
  Topics: page, test, text, pages, ins, ads, youre, ad, facebook, offer, landing, outs.
• The Painful Change Coming to Facebook Ads - With Apple rolling out iOS 14 in the spring, users will be able to opt out of being tracked by apps. So where will this leave Facebook ads or other online marketing services? Today Miracle Wanzo of DiscoveryMarketing.io joins the show to discuss this topic, diving into the serious implications this will have for marketing in […]
  Topics: means, facebook, geographical, ios, wanzo, today, miracle, targeting, coming, marketing, digital, painful, change, ads, tracking.
• The Plain English Guide to Demand-Side Platforms (DSP) - As a marketer, you might be focused on creating organic content most of the time. But you should keep in mind that paid advertising is just as important. When you manage the paid ads for your business, you can go through individual ad managers such as Google Ads or Facebook Ads. However, that's not the only option. You can also use demand-side platforms (DSP), which are automated, as a way to purchase and manage your online ads.
  Topics: english, google, programmatic, ads, plain, dsp, platforms, ad, facebook, demandside, youll, guide, manage, platform, advertising.
• The Plain English Guide to Return on Ad Spend (ROAS) - As a writer, I've never been very good at math. I know … shocking. Most marketers can relate, because as a bunch, we tend to be better at English and history than math and science. However, as a marketer, we need to be able to analyze data and calculate the effectiveness of an article or campaign, even though math might not be our strong suit.
  Topics: guide, english, roi, spend, campaign, important, ads, cost, ad, return, plain, roas, data.
• The Plain-English Guide to GCLID - 90% of all web searches happen on Google, which means, if you're a marketer, you should probably know the ins and outs of Google Ads
  Topics: guide, ads, plainenglish, ad, gclid, analytics, google, tagging, performance, click, manual, track.
• The Plain-English Guide to Negative Keywords - When I woke up this morning, I groggily shuffled to my kitchen, where I made a distressing discovery: I was out of coffee grounds.
  Topics: ad, search, guide, keywords, ads, coffee, wax, negative, plainenglish, words, match, phrase.
• The Straightforward Guide to the Google Display Network - Millions of dollars are poured into the Google Display Network (GDN) every day. But why? Google offers endless options for marketers to promote their products, so how is this network different?
  Topics: websites, targeting, straightforward, audience, google, ad, network, gdn, users, display, guide, ads.
• The Top 6 Websites to Find Facebook Advertising Consultants - Here are 6 of the best freelancing platforms to find Facebook advertising consultants so you can create better Facebook marketing campaigns.
  Topics: consultants, ads, clients, business, freeup, hire, marketing, advertising, freelancers, websites, facebook.
• The Ultimate Guide to Advertising in 2021 - When you hear the word advertising, what comes to mind? Do you think of banner ads on your favorite website? Those hilarious Super Bowl commercials? The billboards along the highway or posters in the subway stations?
  Topics: ad, media, audience, guide, campaign, product, ads, advertising, ultimate, brand, service, social.
• The Ultimate Guide to Amazon Advertising - I'm willing to bet, whenever you have marketing strategy discussions with your team, you typically discuss the same three or four social platforms — Facebook? Check. Instagram? Check. Pinterest? Check.
  Topics: amazon, brand, search, advertising, ultimate, ads, products, guide, sponsored, keywords, product, ad, targeting.
• The Ultimate Guide to Instagram Stories Ads in 2020 - Ah, Instagram Stories — the one-stop-shop to find short, engaging content from high school friends, celebrities, and major brands alike.
  Topics: youre, ads, best, guide, text, ultimate, ad, viewers, attention, video, brand, instagram.
• The Ultimate Guide to PPC - Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads, pay-per-click is still a concept that eludes many of us. But if half of small businesses are using it, we just can’t afford to ignore this channel, no matter how perplexing.
  Topics: youre, campaign, ad, target, ppc, paid, guide, page, search, ads, ultimate, keywords.
• The Ultimate Guide to SEM (Search Engine Marketing) - Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers.
  Topics: search, ultimate, youre, google, keywords, engine, ad, sem, strategy, keyword, marketing, guide, paid, ads.
• Three Ways Any Business Can Drive Traffic to their Online Store - Almost every store wants to increase their traffic. But how do you get started? From free to paid, use these three strategies to boost your reach and revenue.
  Topics: ads, traffic, drive, online, store, business, questions, ways, product, social, google, content, page, search.
• Types of Blogs that Make Money in 2020 - Blogging is an attractive activity because it can be a creative outlet for sharing your unique perspective with the world. Best of all, the opportunities are endless.
  Topics: content, ads, month, types, industry, money, blogs, fitness, organic, blog, affiliate, visits.
• Understanding Google Ads Impression Share - I'm frequently asked by Google Ads advertisers how their campaigns compare with competitors. It’s an imprecise question. It could refer to performance, exposure, messaging, or more. The most relevant answer is typically impression share — the percentage of impressions your ads receive compared to the total available.
  Topics: competitors, rate, ads, google, share, understanding, ad, view, auction, example, impression.
• Understanding Google’s Smart Shopping Campaigns - I’ve written many articles in the last year that address Google Ads' automation. Used carefully, automation — bidding, dynamic copy, scripts —  can free up time for strategy. In this post, I’ll focus on Smart Shopping campaigns for Google Shopping.
  Topics: smart, ads, search, google, shopping, campaign, conversion, standard, understanding, set, googles, campaigns.
• Using Clubhouse to Promote a Business - Clubhouse, the invitation-only audio discussion app, launched in April 2020. It has since garnered about 2 million active weekly users. The app's fleeting nature and live-conference format force its content to be instructional, not promotional. Tactics such as advertising or sponsoring influencers either are not an option on Clubhouse or are not usually effective.
  Topics: content, brand, rooms, audience, conversation, add, room, hirsh, clubhouse, promote, using, business, ads.
• Using Google Analytics to Optimize Google Ads - The Google Ads reporting suite in Google Analytics is essential for advertisers looking to drive profitable sales. I'll explain the setup and analysis process in this post. Before you can view Google Ads reports in Google Analytics, complete a couple of steps.
  Topics: sessions, using, report, data, google, clicks, ads, optimize, mobile, reports, analytics, search.
• Walmart Advertising 101: How to Make Walmart Marketplace a Part of Your Growth Strategy - Walmart is one of the largest retailers in the world. With hundreds of millions of customers each week between their…
  Topics: ecommerce, product, campaigns, ads, practices, sponsored, amazon, ad, advertising, walmart, best, products.
• What Is Ad Fatigue? + How to Diagnose & Cure It - To consider what ad fatigue is, let's start with an example.
  Topics: cure, content, youre, relevant, ads, times, marketing, ad, campaigns, diagnose, audience, fatigue.
• What Is Performance Marketing? - With performance marketing, businesses pay only when they get results. While it doesn't necessarily guarantee a good return on investment, performance marketing is often a contributor to success for ecommerce merchants.
  Topics: engine, media, search, display, ads, digital, social, advertising, performance, marketing.
• What Video Marketers Can Learn from 5 Memorable Australian Commercials - By September of 2019, nearly 60% of Australia's population was on YouTube.
  Topics: memorable, commercials, marketers, yellow, video, learn, australian, ad, jingle, ads, vegemite, fly, commercial.
• What a Serial Entrepreneur Learned From Spending Nearly $1M on Facebook Ads - When it comes to Facebook ads, you might feel like you've won the lottery if your ads perform well. However, you couldn't be further from the truth. In fact, I've spent more than $900K on Facebook ads in over 4 years. Facebook ads are a complex and nuanced form of marketing.
  Topics: retargeting, spending, spend, audience, ads, traffic, entrepreneur, dont, sure, nearly, facebook, 1m, learned, say, youve, serial.
• What is Comparative Advertising? [+ Examples] - Advertising is the process of creating messages that raise awareness of your brand.
  Topics: business, product, comparative, brand, advertising, examples, consumers, businesses, youre, ads, competitor.
• What is TikTok For Business & Should You Use It in Your Marketing? - Musical.ly, created in 2014, was a music sharing app whose users would share short videos of themselves lip-synching to different music snippets. The platform was among the top 100 downloaded apps for two years straight, and users posted around 13 million videos per day.
  Topics: ads, tiktok, platform, videos, content, users, marketing, business, hashtag, app, user.
• When to Apply Google Ads Recommendations (or Not) - The work of a pay-per-click ad specialist is seemingly never complete — more optimizations are always possible. Google Ads provides a recommendations tab to help. These include changes to core account components.
  Topics: campaigns, recommendation, keywords, google, include, ad, apply, advertisers, score, ads, recommendations.
• YouTube announces a new shoppable ad format - YouTube today announced a new direct response ad format that will make YouTube video ads more “shoppable” by adding browsable product images underneath the ad to drive traffic directly to brands’ product pages. The introduction of the format comes at a time when advertisers are trying to find new ways to capture consumers’ growing interest […]
  Topics: shoppable, announces, product, youtubes, way, youtube, viewers, brands, ads, techcrunch, video, format, ad.