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  • 10 Ways to Create Customer Centric Promotions in Elastic Path Commerce Cloud - Consumers are always searching for the purchase with the best value, and as such, promotional offers play a significant role in a customer’s shopping cycle. According to the Retailmenot Survey: 80% of consumers feel more encouraged to make a purchase with a new brand if they have offers and discounts 74% of consumers say offers are a top factor when deciding where and what to buy 48% of consumers said they would avoid brands that did not provide offers. With such a heavy precedence on promotional offers, it is imperative to be equipped with a variety of promotions available within your eCommerce solution. At Elastic Path, our engineering teams understand this need and have continued to update and add new promotions for our customers to leverage. In this article we will highlight 10 ways we support your promotional needs and demonstrate where you can access them in the platform’s Commerce Manager.   Cart-Level Promotions 1. Fixed Discount Promotions Cart-Level Fixed discounts allow your team to reduce the product price by a fixed amount, and is applied to the entire cart. This means you can offer a $10 reduction in price and have it applied to the cart total.   2. Percentage Discount Promotions Similarly to fixed discounts, Cart-Level Percentage discounts can also be applied to the entire cart. This promotion allows you to reduce the product price by a specific percentage such as 10% off. In addition to being able to add fixed and percentage discounts, our team has also made updates to allow for the exclusion of specific SKUs from each type of promotion. This means a seller will have the ability to run store-wide promotions and exclude one more SKUs. This can be of great use when you want to exclude specific tiered or exclusive products within your catalog.       Item Level Promotions 3. X for Y Discount Promotions The X for Y discount allows your team to offer bulk discounts based on the unit price. This promotion works by applying the price of Y (qty) to the X(qty). This a great use for “2 For 1” promotions.     4. X for amount Discount Promotions Similarly to the X for Y discount, the X for amount discount allows your team to offer a bulk discount based on a fixed price. This promotion works by applying a set ($) amount to a specific (qty) amount for a specific SKU. This promotion can be used to deploy “2 phones for $500 sales.”     5. Bundle Discount Promotions Bundle discounts allow your team to offer bulk discounts when selected products are purchased together. This promotion works by selecting SKUs and quantities, and applying a bundled price to it. An example of this promotion could look like offering your customers to buy any two items from a specific list at a specific price of $100.     6. Item Fixed Discounts Item Fixed discounts allow your team to reduce the price of multiple items by a fixed amount. In addition to providing a price reduction, it also allows you to limit the discount to a discrete number of items. For example, you will be able to offer $5.00 off a specific SKU like a shirt, and at the same time only allow the discount to be applied to the first 3 items (of the same SKU), leaving the 4th item(of the same SKU) added to cart as full price.     7. Percentage Item Discounts Similarly to Item Fixed discounts, Percent Item Discounts allow your team to reduce the price of multiple items by a specific percentage amount such as 10%. Your team will still be able to limit the discount to a discrete number of items.     8. Free Gift Discount Free Gift discounts allow your teams to offer a free item when a specific product or a group of products are purchased. You will also have the option to either send your customers a notification for them to add the free gift to the cart rather than having it automatically added only. This feature is especially helpful by limiting unwanted items being sent to your customers and creating an overall better shopping experience.     9. Usage Per Line Item Discount Usage Per Line Item promotions grant your team the ability to set usage per line item for all promotion times. This allows you to limit the buyer to use the promotion for a specific number of times. This type of promotion can be useful in giving your employees or influencers a discount with a quantity limit which can be used throughout the year and at multiple checkouts.     10. Max Application Per Cart Limit This promotion update allows your team to limit the quantity available for purchase at the promotion price. This type of promotion stops the risk of someone purchasing an exuberant quantity of an item at sale price.   As Elastic Path continues to innovate and make updates to our promotions engine, we will continue to keep you in the loop. Keep a lookout for upcoming promotions on the roadmap such as editable promotions, node category discounts, notification of available promos and more. In the meantime, stay up to date with our changelog and never get left behind on our newest innovations to Elastic Path Commerce Cloud.
    Topics: cloud, discounts, item, promotions, elastic, path, create, commerce, promotion, discount, team, allow, specific, price, fixed, centric, ways, customer.
  • Adobe brings new Amazon and Google integrations to Magento - It’s only been a few months since Adobe launched its Commerce Cloud, based on its $1.6 billion acquisition of Magento. Today, at its Imagine 2019 conference, the company announced a number of updates to Magento that focus on expanding the platform’s reach for the small- and mid-size businesses that use the service. When Adobe acquired […]
    Topics: manage, adobe, brings, integrations, magento, merchants, today, allow, woosley, users, techcrunch, google, amazon.
  • Amazon launches new tools that allow brands to proactively fight counterfeiting - Amazon this morning announced a new initiative focused on reducing counterfeiting on its site called Project Zero — a name that references Amazon’s lofty goal of driving counterfeit sales to zero. The program will take advantage of Amazon’s technology, including machine learning capabilities, combined with brands’ own knowledge of their intellectual property, in order to […]
    Topics: including, brands, counterfeit, amazons, allow, fight, products, project, counterfeiting, tools, zero, amazon, proactively, launches, product.
  • Apple announces ‘Tap to Pay’ feature that will allow iPhones to accept contactless payments - Apple has announced plans to introduce a new Tap to Pay feature for iPhone that turns the device into a contactless payment terminal. The company says that later this year, U.S. merchants will be able to accept Apple Pay and other contactless payments, including Google Pay, by using an iPhone and a partner-enabled iOS app. […]
    Topics: payment, iphones, app, techcrunch, platforms, allow, feature, tap, pay, contactless, announces, payments, apple, merchants, iphone, later.
  • Do you want to stand out in a challenging environment? Try constant training - More than a year after a mandatory transformation, we can say that the digitization of companies is already a reality.
    Topics: try, online, reality, obtain, resources, programs, technologies, allow, challenging, stand, training, companies, constant, environment, tools.
  • FDA decision to allow over-the-counter hearing loss technology will be a catalyst for innovation - The FDA on Monday announced that hearing aids and other hearing technology can now be sold over the counter, ending a system that mandated a prescription.
    Topics: hearing, market, audiology, ruling, competition, university, techcrunch, allow, timeconsuming, technology, loss, overthecounter, fda, decision, driving, think, innovation, catalyst.
  • For 2020, Multiple Payment Options Are Essential - Offering multiple forms of payment, especially for mobile shoppers, will be key in 2020. The payment methods your store accepts can make or break a sale. There are five main types of payments for ecommerce sites. Merchants should offer all of them.
    Topics: options, payments, credit, mobile, multiple, pay, shoppers, payment, allow, essential, card, types, purchases.
  • Linktree partners with Shopify to allow users to add storefronts on its platform - Linktree, the popular “link in bio” service, is launching a Shopify integration to give users a way to promote their businesses and products directly on its platform. With this integration, Linktree users can launch a Shopify storefront on their Linktree to showcase their products and services to drive more sales. The feature is available now […]
    Topics: shopify, add, products, links, partners, launched, music, collections, ventures, platform, storefronts, users, linktree, link, allow, techcrunch.
  • Mercado Shops and Google Shopping Join Forces to Benefit Small- and Medium-Sized Businesses - This integration will allow sellers and businesses that use Mercado Shops to give visibility to their products through smart Google Shopping campaigns.
    Topics: small, forces, businesses, shopping, sellers, mercado, benefit, shops, mediumsized, google, join, store, simple, allow, integration.
  • New Release Powers 50X Increase in Product Variation Support and Further Empowers Merchandising Teams - If you’re in the eCommerce space, I’m sure it’s no surprise to you that it’s taking a lot more to keep customers engaged and satisfied. It’s been recorded that 47% of consumers report that if they continuously encounter poor customer experiences, they’ll spend money with a competitor, despite having been a faithful customer for years. In addition to more innovative digital experiences and convenient shopping channels, customers also expect to easily find and engage with the products they want, at the right prices, consistently across brand experiences. This poses a problem for brands stuck on traditional legacy platforms, as not only do they now have to deliver in a highly competitive digital landscape, but their unique requirements can not be supported by their existing eCommerce merchandising capabilities. In short, they have outgrown their commerce platform. In this post, we will dive into how Elastic Path continues to address these problems by making it simpler for merchandisers to bring their complex requirements to life with a collection of newly launched eCommerce merchandising features inside of our Product Content Management capability.   How Are Merchandisers Being Impacted Today? You can have a great set of products and a strong brand presence, but without engaging, flexible, and relevant commerce experiences at every touchpoint along the customer journey, your brand doesn’t stand a chance against the competition. Prior to the vast advancement in technology in the eCommerce space, customers were satisfied with shopping the web from their desktop and happily accepted however the brand decided to bring their content to them. However, over the years, we’ve come to see customer expectations for personalized and engaging experiences continue to shift. For example customers want to be able to do things like: Shop a curated look Shop personalized bundles Shop by occasion Virtually impose products in their room Easily navigate brand sites in seconds Easily identify if their variation (size, color, etc.) of choice is out of stock or for sale And more. So how will brands continue to meet these customer expectations? A key step in their success will rely on leveraging flexible eCommerce merchandising features tools that allow them to address requirements such as building 100s product variations, merchandising by attribute, creating dynamic bundles, and seamlessly updating navigation. However, these are all easier said than done. Keep reading to hear some of the challenges that brands often share with us:   Time Consuming Product Variation Builds When customers shop in-store, they have the ability to browse the product assortment in person. That meant they had full access to truly assess product variants such as style, color, and size up close and personal before making a purchase. To replace the physical interaction with products, merchandisers have to carefully curate an online experience that replicates the in-store one. This means they must clear descriptions, images, and accurate representation of the product variations they have available. This oftentimes requires a degree of customization that traditional legacy platforms can’t support out-of-the-box. Therefore, merchandising teams are forced to spend copious amounts creating workarounds or waiting on IT resources to create customizations. This ends up delaying launches to market and reduces time for merchandisers to innovate.   Lack of Customization of Product Attributes Customers like to be able to shop for similar items together. Whether that be items of similar color, category, brand, or price. Merchandisers who can easily consolidate these themes into collections help to create a more seamless shopping experience. However, due to the rigid coupling of products and their attributes in traditional legacy platforms, it makes it difficult to isolate each attribute to allow for themed merchandising. Additionally, eCommerce teams also lack the flexibility to customize the attributes of child products and merchandise them separately from the parent product due tight to tight product coupling as well. For example, let’s say you need the price of a child product to be different from the parent product because it is considered as a special size. You would most likely have to build this product from scratch rather than leveraging the child product. This ultimately leads to less flexibility to merchandise products in more innovative and efficient ways that propel revenue growth.   Rigid Product Bundling Customers tend to shop with the intention of getting the best value for their dollar. One such way that merchandisers appease this need is by bundling multiple products together under one price. Through the understanding of customer purchase data, merchandisers are able to create personalized bundles that allow them to cross sell and upsell products. However, some traditional platforms have limits on how brands can customize bundles. This increases the risk of missing potential sales and reducing customer satisfaction when compared to competitors.   Slow Navigation Updates Customers want to be able to easily find what they are looking for when they enter a site. Having a user friendly main navigation is key to allowing customers to search your site intuitively and hassle free. As things change, merchandisers have to optimize their navigation to maintain a consistent brand experience. However, for most traditional legacy platforms, merchandisers have to wait on frontend developers every time they want to make a change. This could lead to a delay in launch time and less flexibility for merchandisers to test new navigation layouts. Addressing the above merchandising challenges is no easy feat with traditional legacy platforms. To truly bring your complex requirements to life with creative precision, you will need modern merchandising tools that grant your teams the flexibility to customize your eCommerce experiences to your unique vision. That is exactly why at Elastic Path we have been working hard to bring your teams new modern merchandising features to achieve your goals.   New Modern eCommerce Merchandising Features These merchandising features enhance the previously released Product Content Management capability, to allow merchandisers, catalog managers, and marketers to further customize their product offering according to their unique vision, to address customer expectations. These features include: Product Variations Modifiers Configurable Bundles Node Sorting Product Variations allow eCommerce teams to create up to 10,000 variations in seconds to account for varying product attributes such as size, color, material(silver, gold, bronze), and more. Compared to traditional platforms that only allow for 200 variations, this is a 50X increase in the industry standard. This means merchandisers now have the flexibility to generate thousands of child products in seconds, without the help of IT. Take look at a demonstration below Modifiers allow eCommerce teams to augment the properties of a base product when building a collection of child products. Rather than being restricted to the original configuration settings of the parent product, modifiers allow eCommerce teams to alter product properties during the child build process. This means merchandisers can now customize individual attributes such as price or category for products to be separately merchandised. Configurable Bundles grant eCommerce teams with a variety of ways to compose and configure products to be sold as a single unit for one price. Whether a merchandiser would like to create a bundle from product SKUs that already exist or package multiple products together under one SKU to be sold together, they have the freedom to do so. Node Sorting allows eCommerce teams to have full control of how their nodes/categories/menu items are organized for shopper consumption, without reliance on their frontend development team. This means merchandisers now have the ability to freely rearrange their nodes and have that immediately be reflected on the frontend without the need for frontend reprogramming.   These new Product Content Management features allow eCommerce teams to: Enrich product data and merchandise product to customers how they see fit Reduce time spent waiting on IT to build complex workarounds Outpace the competition by finally powering the innovative experiences that that rigid technology has held them back from. And there’s more where that came from!   Coming Soon! The Elastic Path team continues to develop new features that make it simpler to bring your complex requirements to life. In the next two months you can expect to leverage: Product Importer that allow quick and easy uploads of all of your product data. Pricebook stacking that allow you to impose two pricebooks together to account for varying pricing for subset of products. Anonymization that enables full compliance with GDPR, CCPA and other privacy legislation to protect your user's personal data. Catalog Support for account management that extends our B2B capabilities through the ability to assign catalogs to accounts which may contain custom pricing, hierarchies and/or products. And more. We’d love to connect on how you can leverage these new merchandising features to help you unlock your goals today. In the meantime, feel free you can stay up-to-date on our latest features by checking out our product innovations page, here.  
    Topics: allow, features, teams, merchandising, merchandisers, products, customer, variations, ecommerce, product, traditional.