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  • 10 Essential Productivity Apps for Entrepreneurs & Business Owners - This article rounds up 10 of the best productivity apps that are essential for entrepreneurs and business owners. If you’re looking for that app that’s going to help you work smarter, you’ve come to the right place.
    Topics: best, app, work, help, apps, service, owners, productivity, tools, entrepreneurs, notes, business.
  • 13 Augmented Reality Examples from Retailers, Brands - Augmented reality allows consumers to visualize the appearance of products on their bodies, in their homes, and more. Apple's ARKit has made the technology accessible.
    Topics: virtual, retailers, ar, reality, augmented, product, technology, shoppers, brands, app, users, examples, try.
  • 13 Favorite Productivity Apps for 2020 - Here are my favorite new mobile productivity apps in 2020. There are apps for secure browsing, team communication, email management, note-taking, task management, positive habits, event planning, relaxation breathing, and more. Most of the apps are free, though several also offer premium add-ons.
    Topics: screen, seconds, favorite, ios, apps, android, price, app, messages, work, available, productivity.
  • 13 Product Demo Videos, for Inspiration - A demonstration video can introduce a product or service to an audience of prospects. There are many types of product videos, but good ones share traits. They’re simple and concise. They tell a story that involves a problem. And they relate to viewers through emotion, honesty, and often humor. Here is a list of compelling product demo videos.
    Topics: explains, online, benefits, animated, inspiration, demo, video, service, product, videos, shows, app.
  • 14 New and Updated Online Video Tools - Video offers merchants a range of ways to engage customers and prospects. Here is a list of new and updated tools from video platforms and social media applications. There are tools for promoting products and producing shoppable videos and as well as for editing, live-streaming, and monetizing.
    Topics: app, facebook, live, creators, updated, online, tools, users, videos, video, content, shopping.
  • 15 Tools to Get Things Done - Here is a list of tools to help you get things done. There are to-do lists, work timers, and project management platforms. Several tools are based on the Getting Things Done system. Others are based on the Pomodoro Technique. Nearly all of these have free plans.
    Topics: things, tools, app, free, price, project, start, lists, set, task, tasks, plans.
  • 27 Free Shopify Apps to Help You Build, Manage, and Grow Your Store - With thousands of apps in the Shopify App Store, you have a lot of options when it comes to extending the functionality of your online store. But with so many options to choose from, we thought it would be useful to highlight 27 of the best free Shopify apps you can add to your store.More
    Topics: build, store, add, customers, manage, help, apps, product, products, create, grow, app, sales, shopify, free.
  • 7 Business Models for Monetizing Digital Content - This post was originally published Novemeber 4th 2012 and has been updated to include more descriptions and add relevancy.   In our latest webinar Monetizing Content in a World of Digital Disruption I covered a number of examples from across industries of innovative ways to get paid for digital products and content. While I encourage you to check out the replay for all the juicy details, this post recaps the various business models represented by the examples. Let's go. Just free "Just free" is a legitimate business model, though not a sustainable one (unless you're lucky enough to get bought out by a big fish). Many startups charge nothing in order to get a critical mass of users and word of mouth before figuring out how to profit (think Twitter in its early years). While it's not a viable long-term strategy, it can make sense in the short-term. (Remember, no business is married to just one business model over the life of a product or service.) Simply free may also be a way to drive sales in another channel. For example, the software is free, but the company makes money on services and/or sister products. Subscriptions The subscription model is common for all types of digital content - software, gaming, e-newspapers, e-magazines, telco services and streaming content (Netflix, Hulu, Spotify). Many of these types of content use paywalls. A paywall is a method restricting content to members that pay a fee to the platform. They perform by interrupting content and urge viewers to subscribe to create an account. Paywalls may be presented immediately, after a free trial, or be "metered," appearing after a certain number of page views or content views/listens. 78% of newspapers use a metered paywall, which allows them to generate more ad revenue than shutting visitors out. Publishers can experiment with "soft paywall" alternatives like Google Consumer Surveys and Double Recall - interactive surveys and ad-units that provide inexpensive market research for brands and greater recall than banner ads. Selling content by subscription is getting harder for newspapers, and publishers must figure out how to mitigate disruption from news aggregator apps like Apple News, The Week and Flipboard. Curated news is gaining popularity, but it threatens the appeal of subscribing to individual publications while at the same time potentially drawing in new customers. For example, the New York Times allows its subscribers full access to stories through Flipboard, while non-subscribers see only the top 10 stories in full text. Non-subscribers are given the opportunity to subscribe, and teasers within Flipboard may create that desire to unlock full access. However, revenue driven through Flipboard must be shared with Flipboard. We have even seen habits shift to a Twitter-like summary of the news, rather than full articles. A 17 year-old recently raised millions in capital for his app that shrinks daily news down to 3 or 4 paragraphs. Says the teen founder “I designed Summly because I felt that my generation wasn’t consuming news in the traditional way any more." However, other subscription verticals like gaming, software and media are thriving, themselves disrupting the old model of ownership of physical products. Microtransactions Microtransactions are what they sound, piece-meal access to digital content and applications, being either pay-to-play (streaming content, time-limited access to content or applications) or pay-to-own (download a track, movie, article, image, etc.) This model pre-dates the common use of the Internet - think pay-per-view movies and sports and arcade games. iTunes is a prime example of a microtransaction model, and O'Reilly publishing has been offering books by the chapter for years. Newer examples include Google's freshly launched micropayments option for Wallet users (a paywall alternative for publishers). The question remains whether this model will work for news and magazine articles, which are typically one-time reads, where music and video track downloads are more sticky.   Deliver unique customer experiences Get a custom demo to see how Elastic Path will help you deliver the unique customer experience you've always imagined. Check out Demos Freemium The hallmark of freemium model is offering basic features for a product or services to consumers at no cost but charging a premium fee to access more advances features. There are a few variations of this model: Free and paid version (e.g. lite use and power use, personal vs. business use, ad-supported vs. ad-free, basic vs. enhanced features, etc.) Free with in-product transactions (e.g. virtual goods and currency in-game, which accounts for 72% of Apple App Store revenue) Free and premium with microtransactions (buy ad-free Angry Birds, buy levels and goods within the game) Ad-supported freemium Ad-supported free products are common across digital verticals, from newspapers and magazines to games and software, on-demand video, music services and social networks. But it goes beyond banner ads. Viggle was an example of innovative ad opportunities in the mis 2000's Its second-screen app (companion to television) is not only free for users, but rewards users for engagement with TV shows and ads through its own loyalty program. Points accrued from check-ins to favorite TV shows, ad viewing, trivia and other actions are redeemable for real gift cards like Starbucks, Amazon, Groupon, Fandango and Facebook. This differentiates it from other second-screen apps like GetGlue. Another differentiator is its own proprietary audio recognition technology (similar to Shazam) that verifies a user is watching a program. The company's also created new ways to watch TV, like MyGuy, a fantasy sports app that allows you to pick your star player for a game, and win extra points when your player is doing well. Ad revenue comes from TV networks looking to promote their shows and brands that advertise within the app. A TV show pays for point value, which increases the attractiveness of checking into the show. They may also pay for placements in other contests and promotions. The long-term goal for Viggle was to become an AdWords-like platform where network shows use real-time bidding to drive tune-ins and engagement for their shows. Unfortunately Viggle's goals were shortlived with the advancement of more technology Today we have Google Play Movies & TV and AMC app which continuously provide content you may be interested in to keep you on the app. For example, if you are watching a tv show they have prompts to upsell sound track and additional content based on what you are watching.  Freemium hardware Back in the mid 2000's there use to be Kindles with ads and sponsored screensavers are available at a discount price. This was great for its time, but over the years we have shifted digitally and most freemium models have been provided for software instead like with DropBox and Trello. For DropBox you get access to a limited amount of storage space for free but if you want to get more, you have to pay a premium. Similarly, Trello gives access to all of its boards for free but if you want to integrate it the app with any other system, you have to pay a premium. Affiliate The affiliate model is essentially based on commissions. This model allows your company to be compensated for generating traffic, leads, or sales to another company's products and services. These are usually tracked through coded affiliate links. Let's take a look at Shazam for example. Shazam is an audio recognition app that helps you discover or remember who sings that song you're hearing right now. "Tagging" a song searches its database and presents the answer along with affiliate links to download tracks or buy tickets to local gigs. Shazam began as all-free, and moved to a freemium model. Its free version was limited to 5 song tags per month, and unlimited access for a one-time payment of $4.99. Down the road, Shazam dumped its freemium scheme for free-for-all access, a move that can potentially increase it's revenue greatly. Providing everyone unlimited tagging widens its opportunity for affiliate revenue. More tags = wider funnel. Licensing Services like Spotify license content from record labels and independent artists, Hulu and Netflix from Hollywood. Software products white-label. Publishers syndicate content. There are many examples of licensing digital goods. Beyond content, innovators can license their proprietary technology to others. Shazam could license audio recognition technology to other companies to add an additional revenue stream. API-as-a-product Many content producers are sitting on piles of existing and legacy content that can be remixed into new experiences and licensed to third parties. I covered Pearson's API on the Elastic Path blog, along with 7 other wicked applications of commerce APIs. Data-as-a-product The Last.fm music service sits on a mound of listener data, and can offer advertisers highly targeted campaign opportunities. An example is for Puma's Deadmau5 running shoe. The brand was able to target the band's fans within a social network using Last.fm's technology features. Selling data is an opportunity for additional revenue for digital products and services that collect it. Derivative products Similarly, pieces of content can be remixed into new products, or derivative products, used internally or licensed to developers. Two examples mentioned in the webinar are Hark and Eyewitness. Hark is a YouTube for audio clips from popular movies, TV shows and even political quotes (how timely). It streams sound files and enables social sharing and embedding, with links to rent or buy full content from Amazon. Guardian's Eyewitness mobile app features its famous photographs, repurposed for iPad. The app is freemium, sponsored by Canon (a fitting partnership). Free users get a daily photo, paid users get an extra 3 photos per day and sports photos for £1.49 per month. More examples can be found in our webinar, available on demand: Monetizing Content in a World of Digital Disruption.
    Topics: app, users, products, digital, free, monetizing, business, access, tv, revenue, models, model, content.
  • 7 Business Models for Monetizing Digital Content - In a recent webinar, Monetizing Content in a World of Digital Disruption, we covered a number of examples from across industries of innovative ways to leverage eCommerce best practices to get paid for digital products and content.  While we encourage you to check out the replay for all the juicy details, this post recaps the various business models represented by the examples. Let's go.   Just free "Just free" is a legitimate business model, though not a sustainable one (unless you're lucky enough to get bought out by one of the big players in the market). Many startups charge nothing in order to get a critical mass of users and word of mouth before figuring out how to profit (think Twitter in its early years). While it's not a viable long-term strategy for most companies, it can make sense in the short-term to gain momentum. (Remember, most businesses are not married to just one business model over the life of a product or service.) Offering your digital content for free may also be a way to drive sales in another channel. For example, the software is free, but the company makes money on services and/or sister products.   Subscriptions The subscription model is common for all types of digital content - software, gaming, news, magazine, telco services, and streaming video and music content (Netflix, Hulu, Spotify). Subscriptions has also gained popularity in recent years beyond digital content, spanning many different industries embracing eCommerce using a digital native approach, including rent the runway, theblacktux, and stichfix, just to name a few. Many of these types of content use paywalls. Paywalls may be presented immediately, after a free trial, or be "metered," meaning that the paywall appears after a certain number of page views or content views/listens. 78% of online news organizations use a metered paywall, which allows them to generate more ad revenue than shutting visitors out. Publishers can experiment with "soft paywall" alternatives like Google Surveys that provide inexpensive market research for brands and greater recall than banner ads. Selling content by subscription is getting harder for online news outlets, and publishers must figure out how to mitigate disruption from news aggregator apps, sites like Google News, and distribution via social media platforms. Curated news is gaining popularity, but it threatens the appeal of subscribing to individual publications while at the same time potentially drawing in new customers. For example, the New York Times allows its subscribers full access to stories through an Apple News subscription, but otherwise they require a direct subscription in order to consume content. We may see habits shift to a Twitter-like summary of the news, rather than full articles. Offerings such as the Skimm have gained in popularity in recent years, because they make consumption of news content easy for generations that don’t want to read a full newspaper or scroll through endless articles. However, other subscription verticals like gaming, software, and media are thriving, themselves disrupting the old model of ownership of physical products for several years now.   Microtransactions Microtransactions are what they sound, piece-meal access to digital content and applications, being either pay-to-play (streaming content, time-limited or volume-limited access to content or applications), or pay-to-own (download a track, movie, article, image, etc.) This model pre-dates the common use of the Internet - think pay-per-view movies and sports and arcade games. In its heyday before music streaming services like Spotify, iTunes was a prime example of a microtransaction model, and O'Reilly publishing has been offering books by the chapter for years. The question remains whether this model will work for news and magazine articles, which are typically one-time reads, where music and video track downloads are more sticky.   Freemium The hallmark of freemium is offering a free and paid (premium) version. There are a few variations of this model: Free and paid version (e.g. lite use and power use, personal vs. business use, ad-supported vs. ad-free, basic vs. enhanced features, etc.) Free with in-product transactions (e.g. virtual goods and currency in-game, which accounts for 72% of Apple App Store revenue) Free and premium with microtransactions (buy ad-free access to games, or buy access to new levels and goods within the game)   Ad-supported freemium Ad-supported free products are common across digital verticals, from newspapers and magazines to games and software, on-demand video, music services, and social networks. But it goes beyond banner ads. Viggle is an example of innovative ad opportunities. Its second-screen app (companion to television) is not only free for users, but rewards users for engagement with TV shows and ads through its own loyalty program. Points accrued from check-ins to favorite TV shows, ad viewing, trivia, and other actions are redeemable for real gift cards like Starbucks, Amazon, and even bitcoin. Another differentiator is its own proprietary audio recognition technology (similar to Shazam) that verifies a user is watching a program. The company's also created new ways to watch TV, like MyGuy, a fantasy sports app that allows you to pick your star player for a game, and win extra points when your player is doing well. Ad revenue comes from TV networks looking to promote their shows and brands that advertise within the app. A TV show pays for point value, which increases the attractiveness of checking into the show. They may also pay for placements in other contests and promotions. The long-term opportunity here is for second-screen providers to become an AdWords-like platform where network shows use real-time bidding to drive tune-ins and engagement for their shows. The viability of this depends on the consumer experience, and if consumers will be willing to adopt this approach, which will be required to make its app the way people watch TV.   Looking to implement a headless approach? Our comprehensive guide to getting started with headless commerce will teach you more about the architecture, how to work with the front-end of your choice, and how to choose a platform that fits your needs. Read the Guide   Freemium hardware Kindles that include ads and sponsored screensavers are available at a discount price. This may catch on with other device manufacturers.   Affiliate Shazam is an audio recognition app that helps you discover or remember who sings that song you're hearing right now. "Tagging" a song searches its database and presents the answer along with affiliate links to download tracks or buy tickets to local gigs. Shazam began as all-free, and moved to a freemium model. Its free version was limited to 5 song tags per month, and unlimited access for a one-time payment of $5. Down the road, Shazam dumped its freemium scheme for free-for-all access, a move that can potentially increase its revenue greatly. Providing everyone unlimited tagging widens its opportunity for affiliate revenue. More tags = wider funnel. Licensing Services like Spotify, Pandora, and Apple Music license content from record labels and independent artists, Hulu and Netflix from Hollywood. Software products white-label. Publishers syndicate content. There are many examples of licensing digital goods. Beyond content, innovators can license their proprietary technology to others. Shazam could license audio recognition technology to other companies to add an additional functionality and revenue streams. API-as-a-product Many content producers are sitting on piles of existing and legacy content that can be remixed into new experiences and licensed to third parties. As the API economy continues to grow across all industries, this approach has gotten more and more popular for digital content distribution. I covered Pearson's API on Get Elastic, along with 7 other wicked applications of commerce APIs. Data-as-a-product The Last.fm music service sits on a mound of listener data, and can offer advertisers highly targeted campaign opportunities. An example is for Puma's Deadmau5 running shoe. The brand was able to target the band's fans within a social network using Last.fm's technology features. Selling data is an opportunity for additional revenue for digital products and services that collect it. Derivative products Similarly, pieces of content can be remixed into new products, or derivative products, used internally or licensed to developers. Two examples mentioned in the webinar are Hark and Eyewitness. Hark is a YouTube for audio clips from popular movies, TV shows and even political quotes (how timely). It streams sound files and enables social sharing and embedding, with links to rent or buy full content from Amazon.   Guardian's Eyewitness mobile app features its famous photographs, repurposed for iPad. The app is freemium, sponsored by Canon (a fitting partnership). Free users get a daily photo, paid users get an extra 3 photos per day and sports photos for £1.49 per month.   More examples can be found in our webinar, available on demand: Monetizing Content in a World of Digital Disruption.
    Topics: models, app, products, revenue, model, content, access, shows, monetizing, free, digital, business, tv.
  • 8 Amazing Omnichannel Experience Examples from the World's Top Brands - With the global adoption of mobile devices, expansion of IoT, and dynamic behavior of customer buying habits, it’s become more important than ever for brands to take a holistic, interconnected approach to their customer’s digital experiences. An omnichannel approach enables businesses to deliver consistent, frictionless, and more convenient user experiences by interconnecting every customer touchpoint. To scale and stay competitive, companies need to ensure they’re meeting customers where they are, on the devices they use, and are delivering consistent messaging. Many businesses have taken the first step and adopted a multi-channel approach to engage with customers across a myriad of channels such as web or mobile. Where omnichannel differs from a multi-channel approach, is that with a multi-channel approach, each touchpoint is launched, managed, and optimized in silos. Given the unique nature of today’s consumer, it’s vital that companies break down the silos and adopt an omnichannel strategy, whether that’s to build new customer relationships or maintain the current ones. Speaking from personal experience, the easier it is for me to access my accounts, make purchases, manage settings, and engage with support, the happier I am. With so much technology available today, I expect to be able to do this in a manner that is the most convenient and comfortable to me. According to the Aberdeen group, “companies with extremely strong omnichannel customer engagement retain on average 89% of their customers, compared to 33% for companies with weak omnichannel customer engagement.” Below is a list of prime omnichannel examples from eight renown brands across a variety of industries to give you an idea of how you can adapt an omnichannel strategy to your business. While some of the most noticeable are from companies you probably come across day-to-day, it’s important to highlight that you don’t need to be a B2C retailer to adopt an omnichannel strategy, or that you have to focus on the customer-facing experience to have an omnichannel approach impact your business’ bottom line. Disney Starbucks & Dunkin Donuts Stance Sephora Walgreens Bank of America Zurich Insurance Group Disney Disney, despite being one of the world’s biggest multimedia and entertainment conglomerates, has been able to build deep, personal connections with their customers. By staying on top of today’s digital trends, focusing on the customer experience, and not sweating the small details, they’ve been able to create a global brand that people of all ages enjoy and feel an affiliation towards. As a 30-year-old Disney fan myself, who recently attended a wine night with friends to watch the new Mulan film, I personally am a great example of just how well the brand has been able to stay connected with an older (slightly) generation. Their omnichannel experience starts with the Disney website, which is mobile-responsive and optimized for every device, browser, and operating system. Once a Disney trip is booked, visitors can carry their travel plans over to a mobile app, the My Disney Experience App. This allows visitors to buy tickets, organize day-to-day plans, order food and beverages for a contactless dining experience, reserve tables, ask support questions, or use a virtual map to find attractions as well their wait times. In 2016 they introduced their Magic Band Program, which allows park visitors to enter the park, manage their fast pass, check in, and unlock their hotel room. With such a truly interconnected, seamless digital experience, they are one of the top omnichannel experience examples. I haven’t been to a Disney Park in years but can say I’m ecstatic for the opportunity to try these out the next time I go. Starbucks & Dunkin Donuts As a New Englander, you can probably guess with which brand my loyalty lies, but both coffee giants have set such phenomenal examples of omnichannel ecommerce that they’re both worth mentioning. Each has fully embraced the spirit of an omnichannel approach in the past few years by enabling customers to order through a mobile app, built and launched into their sales and marketing mix. This new approach allows both Starbucks and Dunkin Donuts to connect with customers at a more granular, personal level and drive a more convenient user experience through loyalty programs and various, expedited payment options. Coffee drinkers can place their order in-advance and pick up in-store, on-the-go without having to wait in line. With each order, customers can collect points to later trade for perks such as free coffee or discounts on food. For those who do end up standing in line, customers can choose to either pay through the app, a reloadable virtual card that stores money, or scan a unique QR code connected to their loyalty ID before handing the cashier a physical card or cash. The latter ensures customers can still collect points for future rewards. The mobile app not only gives customers a more seamless, convenient experience, but it also gives both businesses the opportunity to market drinks, deals, and discounts to their customers, and gives them the flexibility to meet new challenges, like those COVID imposed. Both Starbucks and Dunkin Donuts were able to successfully introduce contactless checkout and curbside pickup during the pandemic to allow for a safer customer experience. Stance One retailer who also doubled down on adding a mobile experience to their omnichannel mix is Stance, a highly popular American sock, underwear, and T-shirt brand. Stance recognized the need to improve their in-store customer experience by cutting down on long lines and wait times and realized they could solve the issue by enabling customers to checkout themselves. Instead of building a designated app, Stance built and launched a web-based self-checkout experience that users could access through their smartphone, without having to download anything. Given the number of apps I have on my phone (some of which are native and you can’t get rid of no matter how hard you try), I can fully appreciate the thought Stance put into their shopper’s experience and the approach they took to enabling mobile-self-checkout. Sephora Sephora, a leading beauty brand, seamlessly connects customers in-store with their online shopping cart, Sephora’s Beauty Bag, through well-placed tablets. Accessing their online account on-the spot, in-store, allows customers to look up product details, add products to their wish list, and purchase whichever they desire. Customers shopping at home can download the Sephora app and virtually try on hundreds of the brand’s makeup products with one of the world’s newest, “try-before-you-buy” experience. Sephora offers such a wide array of products to choose from so it’s that they enable customers to find the product that fits their personal style. The brand realized early on just how important it was to integrate their consumer channels to improve their customer’s experience and scale their success and adopted an omnichannel approach. number of apps I have on my phone (some of which are native and you can’t get rid of no matter how hard you try), I can fully appreciate the thought Stance put into their shopper’s experience and the approach they took to enabling mobile-self-checkout. Walgreens Another good omnichannel ecommerce example is the digital pharmaceutical experience that Walgreens built for their customers. They realized that a vast number of their customers were shopping and accessing their store and products on mobile devices. To deliver a more convenient pharmacy experience, they launched a mobile product that enables customers to refill their prescriptions by scanning the bar code on their medication with their smartphone camera. Customers can also access their prescription history, easily change pick-up locations, and set a pick-up time. While not groundbreaking, it’s a great example of how pharmacies can and should be thinking about how to improve their customer experiences.   Ready to Bring Your Own Omnichannel Strategy to Life? Make any touchpoint transactional and build unique commerce experiences catered to your brand with Elastic Path. Connect with us to learn more. Let's build an omnichannel experience Bank of America Banking is yet another industry that has been forced to undergo a drastic digital makeover in the last few decades, with Bank of America as one of the top brands leading the pack. Trust is critical in building brand relationships, especially where customer’s finances are involved, and Bank of America has stepped up its omnichannel development to meet those needs. Their secure mobile and desktop apps allow customers to digitally deposit checks, send recurring checks without having to physically write them, check account statuses, manage transfers and book appointments – all without having to get on the phone or go in-person. It wasn’t too long ago when people still had to walk to an ATM to deposit their paychecks. It was an inconvenient experience, but how else were you supposed to get your money? With this omnichannel strategy in place, Bank of America customers can bank on their time, at their convenience. In case anyone is curious, some banks today still actually use pneumatic tubes. For those who don’t know, it’s the banking version of a drive through where you pull up in your car, put your paperwork, cash, or checks, in a small container that then shoots through a tube to a desk clerk inside the bank who will then complete your objective.   Zurich Insurance Group The last omnichannel example I’ll share is that of the Zurich Insurance Group, as the experience they built is less focused on the customer-facing experience as it on the experience of their internal staff. The Zurich Insurance Group is a global insurance company based in Switzerland that offers a variety of general, property, and life insurance products and solutions for everyone from individuals to multi-national corporations. The company’s agents in Portugal had previously been using a monolithic, outdated system to manage policies and claims, handle receipts, and deal with customer information. It was a clunky and difficult system that inevitably hindered Zurich Insurance Group from being able to hire and onboard new agents. They ended up building an online portal, dedicated to improving the agent’s experience. The portal can be accessed on any device, including an app built for both smartphones and tablets. The new portal can quickly give company employees a complete view of their customer’s activities, send automatic notifications, and even leverages the new fingerprint scanning security feature. As a result, the Zurich Insurance Group ended up seeing a sharp uptick in policy business and were able to improve employee satisfaction. This is a great example of how leveraging an interconnected omnichannel digital solution to consolidate data and improve sales and internal employee experiences can be just as important to a business as ensuring the customer experience is flawless. At the end of the day, it also means that customers get faster, more accurate service, which is something everyone wants.
    Topics: worlds, omnichannel, examples, app, customer, customers, amazing, insurance, brand, able, brands, mobile, approach, experience.
  • 8 Mobile eCommerce Trends Here to Stay - What to Watch: 8 Mobile Commerce Trends Our shopping habits have irrevocably changed in recent years, especially in the fallout of a global pandemic. In the U.S. economy alone, mobile commerce revenue rose from $268 to $338 billion from 2019-2020. It’s even more alarming to look at where that same revenue stood in 2013 – just a fraction at $41B. When a smartphone becomes as essential to our daily lives as the air we breathe, retailers must respond to mobile shopping behaviors or risk being left behind. As mobile commerce trends constantly evolve, here are the Top 8 trends to watch as 2021 grinds to an end: 1. Mobile Payments Ranging anywhere from bill pay to shopping, to splitting costs among friends and family, mobile payments have hit their stride. According to recent data, digital wallets are expected to become a U.S. $2.4 trillion industry in 2021, with the value of transactions showing an increase of about 24% compared to a year ago. Forecasts point to a further increase in 2023 reaching the amount of $3.5 trillion as far as value is concerned and the amount of $4.6 billion in 2025. With options like Google, Samsung, and Apple Pay, a payment is one click away from a linked bank account, or by using Near Field Communication (NFC) technology the transaction is touchless. The need for cards and cash is obsolete. 2. Single Click Purchases Mobile device shoppers want the path of least resistance went it comes to placing an order. Having to enter the same information multiple times e.g. name, credit card info, shipping and billing info, and email address wastes time and leads to higher rates of shopping cart abandonment, with the burden of having to enter information on a smaller screen. A dedicated mobile app allows order details to be saved in a profile. When the time comes to checkout the purchase is completed in seconds. Big wins for the consumer, who is incentivized to buy more, and to the retailer with an increase in conversions. A simple solution to a fairly onerous pain point. 3. Dedicated Mobile Shopping Apps While we’re on the subject of mobile shopping apps… you’re no longer ahead of the game with an optimized mobile site. The dedicated mobile app is the preferred way to shop from discovery to purchase. Forecasting insights tell us that US consumers will spend over 900 hours on shopping apps this holiday season alone. Moreover, an overwhelming 78% of shoppers would prefer to access a store via app than through a mobile website. (Figure 1: App Annie, 2021)   4. Chatbots Conversational commerce has become a shopper’s delight in the past year. Sales activity transacted through chatbots, digital voice assistants, and messaging is expected to rise from $41 billion in 2021 to $290 billion by 2025 according to Juniper Research. Shoppers prefer the ease of contacting a chatbot to resolve cart or order issues versus making a time-consuming live call and be subjected to the dreaded call queue, or the slower pace of waiting on an email inquiry response. You won’t be hard pressed to find a chatbot provider, with so many options you are sure to find one that meets your needs. Many have significant social media presence, and offer additional benefit such as dialog templates, image, video, and audio enablement, third party integrations, and audience segmentation and targeting capabilities. Read our recent blog post reviewing top chatbot providers and their offerings. Need help evaluating eCommerce Providers? Connect with an Elastic Path expert to answer all of your questions, set up a demo, access a free trial, or discuss pricing options. Get in Touch 5. Social Media eCommerce I’m not surprised to learn that in the last two years, social media traffic has increased 100% to online stores, or that about 70% of consumers search social media for potential buys. With so much time spent on sites like Instagram, Pinterest, and Facebook documenting and sharing our lives and personal style, it makes sense to turn to those same platforms to inform our buying decisions. Social e-commerce sales rise year after year as a whopping 3 billion people flock to social media. As people seek out more personal shopping experiences, social e-commerce provides an open space where big brands and small proprietors alike can create and market to those exact experiences. 6. Voice Enabled eCommerce You may have seen an influx of home voice assistants like Siri and Alexa on the market in recent years, but what you may not have noticed is how those applications have affected shopping behavior. Digital voice assistants in use worldwide are steadily on the rise and are set to double by 2024. (Figure 2, 2021 Statista) Further research shows that 32% use voice-activated search daily instead of typing, and that 43% shop online with voice-activated devices. What are the most popular activities while using such devices? Top three include: researching products, adding items to cart, and tracking a package. The people have spoken; when given the opportunity to shave off a few extra minutes of their day spent talking versus typing, they’ll take the voice enabled option. 7. VR and AR Enhancements Virtual and augmented reality has created dynamic opportunity to improve the shopping experience, especially when making highly personal or big-ticket purchases online. You may have seen applications to virtually try-on eyewear or have the ability to “preview” what a couch or large accent piece would look like in a room prior to purchase. These applications reduce trial and error and the frustrating consequence of having to return an item. And finally… 8. Mobile App Design Elements With an emphasis on functionality and a user-friendly disposition (think UX design), more mobile apps are adopting design elements to engage shoppers in any way they choose. One of these trends is using a card layout as seen below. The card layout gathers content in a meaningful, clean, and coherent way; this layout also performs well across multiple devices on screens of all sizes. (Figure 3) Interested in more mobile commerce content? Check out our Mobile Commerce Guide for a historical perspective on eCommerce, featuring how mobile commerce came to be absolutely critical to modern shopping behavior and habits.
    Topics: social, billion, app, recent, ecommerce, shopping, stay, voice, shoppers, commerce, media, mobile, trends.
  • 8 New Social Media Platforms Marketers Should Watch in 2022 - According to 2021 HubSpot Blog Research, most marketers search for new or emerging social media platforms on a weekly or monthly basis.
    Topics: media, tiktok, platform, video, marketers, platforms, users, social, app, watch, audience.
  • 93 Mobile Games of Zynga - By acquiring Zynga for $12.7 billion, Take-Two Interactive is receiving a huge bench of programmers, millions of users, and (at least) 93 popular mobile games, which we've listed here.
    Topics: app, zynga, lets, mobile, 3d, store, farm, game, view, google, games, friends, puzzle.
  • Amazon is now letting Indians read magazine articles in its shopping app - Amazon, in its ever-growing desire to become a super app in India, is testing a new category to persuade users to spend more time on the shopping service: Feature articles. The American e-commerce giant has quietly launched “Featured Articles” on its shopping app and website in India that showcases feature articles, commentary and analysis on […]
    Topics: techcrunch, letting, testing, india, app, topics, read, amazon, indians, shopping, service, feature, website, magazine, articles.
  • Amazon’s Alexa app feature lets customers option to scan their shopping receipts for cashback rewards - It’s been said that no one uses Alexa for voice-based shopping. But retail giant still sees the potential for Alexa as a shopping companion — just in a different way. That’s why this month the company quietly rolled out a new feature designed to boost consumers’ use of Alexa’s Shopping Lists: cashback offers. The company […]
    Topics: retail, offers, information, option, scan, techcrunch, receipts, alexa, amazon, app, customers, data, lets, cashback, store, shopping, feature, rewards.
  • Apple announces ‘Tap to Pay’ feature that will allow iPhones to accept contactless payments - Apple has announced plans to introduce a new Tap to Pay feature for iPhone that turns the device into a contactless payment terminal. The company says that later this year, U.S. merchants will be able to accept Apple Pay and other contactless payments, including Google Pay, by using an iPhone and a partner-enabled iOS app. […]
    Topics: payment, iphones, app, techcrunch, platforms, allow, feature, tap, pay, contactless, announces, payments, apple, merchants, iphone, later.
  • Archive back with fresh funding as it builds community marketing space - Its first products were a Shopify app that automatically detects, classifies and saves Instagram stories, and Archive Communities, which makes influencer marketing programmatic.
    Topics: round, community, archive, marketing, million, customers, app, merchants, company, woo, funding, space, fresh, techcrunch, builds.
  • Big tech blows a collective raspberry at the House’s antitrust report - Big tech has responded to the mammoth antitrust report put out by the U.S. House Judiciary Committee yesterday with blanket denials there’s any monopolistic behaviour or competitive imbalances to see here. Below is a quick run down of Amazon, Apple, Facebook and Google’s rebuttals. Among the committee’s (many) recommendations are structural separations and prohibitions on […]
    Topics: report, business, raspberry, giant, antitrust, techcrunch, big, apps, products, tech, houses, privacy, app, collective, statement, blows, facebook, apple.
  • Blidz raises $6.6M to expand its Pinduoduo-inspired social shopping app - Gamification and social hooks have become cornerstones across every category of consumer apps these days, and today one that’s using these to build out a new e-commerce platform in Europe is announcing a seed round to give its growth a boost. Blidz — a social shopping app that offers big discounts (many items in categories […]
    Topics: pinduoduoinspired, diercks, 66m, social, goods, blidz, shopping, market, raises, products, app, techcrunch, platform, little, expand, pinduoduo.
  • Brazilian social commerce marketplace Facily quietly raises $366M in less than a year, now valued at $850M - Facily, a São Paulo-based social commerce marketplace, has quietly raised over $366 million in funding across four different rounds over the last year. Most recently, Facily closed on a $250 million Series D that was led by DX Ventures and Berlin-based Delivery Hero, with Citius as co-anchor investor. That investment values the startup at $850 […]
    Topics: social, facily, million, ecommerce, marketplace, brazilian, quietly, techcrunch, commerce, raises, series, capital, app, model, online, led, valued, company, 850m.
  • China gets serious about antitrust, fines Alibaba $2.75B - Chinese regulators have hit Alibaba with a record fine of 18 billion yuan (about $2.75 billion) for violating anti-monopoly rules as the country seeks to rein in the power of its largest internet conglomerates. In November, China proposed sweeping antitrust regulations targeting its interent economy. In late December, the State Administration for Market Regulation said […]
    Topics: state, techcrunch, market, gets, antitrust, break, weeks, app, 275b, china, services, serious, fines, alibaba, violating, tech.
  • Curtsy, a clothing resale app aimed at Gen Z women, raises $11 million Series A - Curtsy, a clothing resale app and competitor to recently IPO’d Poshmark, announced today it has raised $11 million in Series A funding for its startup focused on the Gen Z market. The app, which evolved out of an earlier effort for renting dresses, now allows women to list their clothes, shoes and accessories for resale, […]
    Topics: items, supplies, gen, app, z, raises, women, clothing, resale, sellers, million, techcrunch, series, shipping, ventures, curtsy, selling.
  • Customers’ Top HubSpot Integrations to Streamline Your Business in 2022 - The HubSpot team is excited to share that the HubSpot App Marketplace has officially crossed the 1,000 apps milestone. We’re proud of this milestone because it reflects the combined commitment of HubSpot and our partners to deliver integrated solutions to help you grow better.
    Topics: streamline, integrations, apps, marketing, platform, sales, data, sync, app, business, contacts, hubspot, video, customers.
  • Daily Crunch: Amazon beats back union push - Efforts to unionize an Amazon warehouse in Alabama appear to have failed, Facebook takes down fake review groups and a monkey plays Pong with its brain. This is your Daily Crunch for April 9, 2021. The big story: Amazon beats back union push Union organizers lost a much-publicized election at Amazon’s Bessemer, Alabama warehouse, with […]
    Topics: amazon, beats, election, crunch, daily, fake, tech, push, startup, warehouse, union, app, employees.
  • Darkstore launches FastAF app for same-day product delivery - Darkstore, the tech-driven fulfillment solution to enable e-commerce companies to offer same-day delivery, has just released a consumer-facing app called FastAF. Right now, the app is only available in Los Angeles. FastAF is built on top of Darkstore, which already has relationships with a number of brands that store their products in Darkstores for same-day […]
    Topics: darkstores, products, launches, sameday, fastaf, delivery, darkstore, techcrunch, fulfillment, app, product, hnetinka, brands.
  • Delivery Hero launches Foodpanda app in Germany - Delivery Hero has launched its delivery app in Germany. Under the brand Foondpanda, the app now covers four districts of the German capital of Berlin. The launch follows after testing the service and scaling it up gradually. Delivery Hero has two subsidiaries in Germany: Foodpanda (acquired in 2016) and Pandamarkets.… Continue reading
    Topics: food, germany, restaurants, app, delivery, quick, service, launches, foodpanda, local, hero.
  • E-commerce marketplace The List checks off new funding, new app - The new app is an extension of The List's e-commerce marketplace, merging content, social networking and live commerce.
    Topics: skorski, retail, techcrunch, list, ecommerce, funding, social, commerce, checks, million, marketplace, world, app, global.
  • Ecommerce Product Releases: December 16, 2021 - Here is a list of product releases and updates for mid-December from companies that offer services to online merchants. There are updates on content creation, app development tools, digital goods, chargebacks, pay-later financing, and video editing.
    Topics: brands, million, app, ecommerce, announced, studio, services, pay, releases, customers, product, platform.
  • Ecommerce Product Releases: July 4, 2021 - Here is a list of product releases and updates for late June from companies that offer services to online merchants. There are updates on social commerce, subscription newsletters, payment solutions, email marketing, live-video shopping, last-mile deliveries, and drop shipping.
    Topics: ecommerce, businesses, shopping, payment, shopify, facebook, app, product, payments, godaddy, releases, online, platform.
  • Ecommerce Product Releases: November 16, 2020 - Here is a list of product releases and updates for mid-November from companies that offer services to online merchants. There are updates on product videos, social commerce, holiday promotions, live-streaming, logistics, shipping, and wearable payments.
    Topics: businesses, woocommerce, shop, product, app, products, video, videos, releases, shopify, delivery, ecommerce.
  • Ecommerce Product Releases: October 15, 2020 - Here is a list of product releases and updates for mid-October from companies that offer services to online merchants. There are updates on voice commerce, social commerce, customer-support texting, cybersecurity, on-demand fulfillment, and holiday shipping.
    Topics: products, brands, app, cybersecurity, platform, shipping, releases, voice, shopping, product, ecommerce.
  • France asks search engines and app stores to remove Wish - Several French ministers have issued a common statement announcing that they have asked the main search engines and mobile app stores operating in France to hide Wish’s website and mobile app altogether. Wish is a popular e-commerce platform that mostly references products from China-based merchants. It doesn’t hold inventory, as products are shipped directly from […]
    Topics: remove, stores, french, products, administration, france, dangerous, regulation, website, search, engines, asks, available, app, techcrunch, wish.
  • Francophone African super app Gozem grabs $5M to expand and offer more services - Gozem, a super app that provides a host of services — including transport, e-commerce and financial services in Francophone Africa — has raised $5 million in Series A financing, the company confirmed to TechCrunch. The Togo- and Singapore-based company received investment from AAIC, Thunes (TransferTo), Momentum Ventures (SMRT), Innoport Ventures (Schulte Group), CMC Ventures (National […]
    Topics: company, costamagna, app, africa, techcrunch, grabs, expand, model, super, gozem, african, offer, francophone, financing, ventures, drivers, services.
  • From Getting Kicked Out of Staples to Being Acquired By BIC - Joe Lamey and Jake Epstein are the founders behind Rocketbook. The creators behind everlasting notebooks and digital tools to ensure users can have one single notebook for all of their needs. In this episode of Shopify Masters, Joe shares their crowdfunding journey, how they overcame manufacturing challenges, and how the team collected over 3 million email addresses by building their app.More
    Topics: acquired, really, app, staples, notebook, idea, rocketbook, video, product, crowdfunding, little, kicked, getting, bic, microwave.
  • Gift-giving mobile app Goody nabs more capital to scale in time for the holidays - The holiday season is in full swing, and just in September and October, the volume of gifts sent grew by 615%.
    Topics: holidays, million, round, scale, mobile, goody, nabs, latin, having, techcrunch, capital, lando, corporate, gifting, app, giftgiving, company.
  • Gokada to launch ride-hailing service in two Nigerian cities as part of super app plans - When two of Indonesia’s biggest companies — ride-hailing company Gojek and e-commerce marketplace Tokopedia — joined forces as GoTo Group last month, a key highlight from the merger was that the last-mile delivery space is still a huge global trend. In Nigeria, the e-commerce and last-mile delivery market is projected to be worth more than […]
    Topics: plans, super, service, app, platform, services, cities, ridehailing, launch, gokada, delivery, company, techcrunch, food, lagos, nigerian.
  • Goody raises $4 million for its mobile app that lets you send gifts via text - Unless you’ve got someone’s Amazon Wish List, gift giving today can still be fairly difficult. You don’t necessarily know a friend or family member’s shipping address, their sizes or their particular tastes, at times. A new startup called Goody, backed by a recent $4 million fundraise, wants to help. Through its newly launched mobile gifting […]
    Topics: gift, know, text, gifting, raises, goody, techcrunch, send, lets, gifts, app, lando, startup, feel, mobile, million.
  • Google eyes TaskMate global launch after Kenya rollout - Google has today launched TaskMate in Kenya, a crowdsourcing app that lets people use smartphones to do tasks and get paid, tapping the growing gig economy. The tech giant said it has rolled out the beta version after a year-long experiment in the East African country and is preparing to introduce it to other countries […]
    Topics: kenya, taskmate, google, eyes, rollout, africa, economy, techcrunch, global, services, launch, businesses, app, platform, tasks.
  • How Apple's iOS 14.5 Release Could Impact Advertisers - Imagine this: You run a successful online store and have a sleek app that makes shopping a breeze.
    Topics: users, app, mobile, user, ios, release, advertisers, apple, impact, privacy, apples, data, tracking.
  • How Augmented Reality Can Propel Ecommerce Growth - Have you tried to catch a Pokémon lately? Or experimented with silly Snapchat filters? Or attempted to fit the perfect…
    Topics: product, reality, ar, work, app, users, virtual, ecommerce, customers, user, does, augmented.
  • How Does the Instagram Algorithm Work? [+Changes Brands Should Know in 2021] - Instagram has been around for 11 years.
    Topics: accounts, changes, post, does, work, instagram, engagement, users, know, content, posts, feed, app, brands, algorithm.
  • How Does the TikTok Algorithm Work In 2022? - As a platform with high engagement and growth potential, TikTok is a favorable app for businesses that want to get their solutions in front of more people.
    Topics: platform, algorithm, tiktok, content, brands, does, users, videos, app, likely, unique, work.
  • How IT Businesses Can Sync Data Between Apps Automatically - How many cloud-based apps do you use with your business? Five? Ten? Fifty? You probably use more apps than you realize. The most important apps in your stack probably include:
    Topics: rmm, automatically, sync, needs, apps, businesses, crm, tool, psa, app, business, data.
  • How Social Apps Like BeReal., Poparazzi & VSCO Can Help Marketers Learn About Gen Z - In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.).
    Topics: app, friends, marketers, help, apps, brand, social, vsco, platform, gen, platforms, media, learn, z, users, poparazzi, bereal.
  • How to Add Google, iCloud, and Outlook Contacts to Email Marketing Apps - Some of the most commonly used apps at any business are contact management apps like Google, iCloud, and Outlook. These apps are a valuable way to keep your address book accessible on any device and synced with your email, calendar, and cloud storage.
    Topics: icloud, contacts, contact, sync, email, apps, data, outlook, add, google, app, marketing.
  • How to Create a Successful Affiliate Program for Your Online Business - Affiliate marketing spend is expected to reach $8.2 billion by 2022, up from $5 billion in 2017. Want in on the action? Learn how to set up an affiliate program for your store that increases brand awareness and sales.More
    Topics: affiliate, free, affiliates, app, shopify, program, products, create, successful, business, online, marketing, commission.
  • How to Easily Manage Customer Data Across Multiple Apps - In an ideal world, your business has immaculate customer data. You know exactly where to find the right contact email, when they became a customer, and who in your team spoke to them last. Your data is segmented, up-to-date and reliable.
    Topics: app, sync, syncing, easily, customer, different, apps, manage, business, multiple, experience, uptodate, data.
  • How to Repost on Instagram: 4 Ways to Reshare Content From Other Users - Instagram is undoubtedly one of the most powerful social media platforms to increase brand reach and drive new business — but it can be time-consuming and expensive to consistently create the type of high-quality content you need to see long-term results.   
    Topics: app, image, ways, post, tap, reshare, instagram, content, click, add, download, repost, users, share.
  • How to Turn Off Instagram's Activity Status Feature - Instagram scrollers beware: your favorite photo-sharing app has a feature that shows friends when you were last online. Similar to the activity status found on Facebook Messenger and WhatsApp, Instagram's “Activity Status” setting shows when you were last on the app. It’s now turned off by default in your account, but it’s better to be safe. Let's go over how it works — then take a look at how you can turn it off. 
    Topics: online, app, instagrams, activity, feature, youre, status, setting, friends, turn, shows.
  • How to Use Pre-Orders to Validate, Pre-Sell, and Build Hype for a Product - Pre-orders can be a versatile addition to your toolkit at whatever stage you are with your business. You can use pre-orders to validate a product idea, build hype for an upcoming launch, and improve cash flow throughout your new product development process. From the different types of pre-orders you can offer to how to effectively promote a pre-order, here's what you need to know to start selling before your stock is ready to ship.More
    Topics: build, preorders, great, product, pay, later, products, hype, preorder, app, customers, presell, crowdfunding, validate.
  • Indian giant Tata takes on Amazon and Ambani’s Jio with super app Tata Neu - The Indian conglomerate Tata Group, a $103 billion company whose business spans multiple industries from salt and software to telecom and steel, is ready to embrace consumer technology. The 154-year-old giant has been working – and internally testing – its audacious plan to offer a range of services from e-commerce and grocery to hotel stays […]
    Topics: services, group, indian, significant, digital, loyalty, app, super, giant, neu, tata, jio, consumer, ambanis, takes, techcrunch.
  • Instagram Reels vs. TikTok vs. Snapchat: Which Should Businesses Use? [Marketing Professional Data] - Remember Vine? Despite its huge initial growth, the six-second looping video app was discontinued by Twitter in 2016 — only four years after its launch.
    Topics: marketing, reels, data, app, snapchat, videos, discover, tiktok, content, create, instagram, businesses, users, professional, vs.
  • Instagram Stories: What They Are and How to Make One Like a Pro - These days, social media is all about documentation. Where you go, what you eat and drink, who you see, and what's most memorable: These are the typical fodder of Instagram Stories — seconds-long glimpses of people's lives, shared on Instagram for only 24 hours.
    Topics: video, add, videos, tap, users, screen, text, icon, instagram, app, pro.
  • Instagram launches a new section for shopping product drops - Instagram today announced it’s adding a new feature to help connect online shoppers to product drops through its app. Drops, which are a newer e-commerce trend, help sellers create buzz for forthcoming products in the days and weeks leading up to their availability. The products themselves are often only available in limited supplies or for […]
    Topics: techcrunch, available, products, consumers, instagram, app, drops, help, brands, shopping, feature, launches, product.
  • Integrations: The Newest Addition to Your Marketing Ops - Marketing isn't just about campaigns, content, and creativity. There's a whole lot of "getting things done" that needs to happen behind the scenes for campaigns to roll out on time and performance to scale.
    Topics: ops, data, operations, crm, contact, apps, marketing, integrations, sales, newest, addition, team, app, customer.
  • JoomPay gets e-money license - Social finance app JoomPay has obtained an electronic money license in Luxembourg. With this license, the app from Joom can serve customers across Europe, enabling them to send and receive money with anyone. The instant payments market is growing fast. In Europe, the volume is worth over 2.5 trillion euros… Continue reading
    Topics: users, gets, need, european, send, payments, joompay, online, app, money, emoney, license.
  • Klarna raises $650 million at a $10.6 billion valuation - Fintech startup Klarna has raised a mega-round of funding led by Silver Lake. The company is raising $650 million at a post-money valuation of $10.65 billion. Klarna says it is now the highest-valued private fintech company in Europe following today’s funding round. In addition to Silver Lake, GIC (Singapore’s sovereign wealth fund) and funds and […]
    Topics: pay, million, techcrunch, funding, credit, cards, app, klarna, raises, valuation, billion, transaction, customers, company.
  • Klarna raises 547 million euros - Klarna has raised an amount of 650 million dollars, which corresponds to roughly 547 million euros. With this fresh funding, the Swedish payments company is now valued at around 8.9 billion euros. This makes Klarna the largest fintech unicorn in Europe. With the most recent valuation, Klarna is even considered… Continue reading
    Topics: turnover, pay, world, million, app, klarna, euros, raises, users, half, consumers.
  • LiveRecover Founder Sells Company, Buys OrderBump - Dennis Hegstad co-founded LiveRecover, an SMS app, in 2018. He sold the company in 2021. "I became bored," he said. So he purchased OrderBump, a Shopify app for product upsells.
    Topics: buys, plus, customer, founder, upsell, liverecover, youre, company, upsells, shopify, app, sells, know, orderbump.
  • Livestream video shopping app NTWRK raises $50M from Goldman Sachs, Kering - NTWRK, a video shopping app that has helped to popularize the idea of livestreamed commerce in the U.S., announced today it has closed on $50 million in new funding led by Goldman Sachs Asset Management and global luxury group Kering, owners of luxury brands Gucci, Yves Saint Laurent, Bottega Veneta and others. The company has […]
    Topics: goldman, viewers, billion, raises, kering, ntwrk, shopping, app, livestream, techcrunch, virtual, festival, live, ran, sachs, video.
  • Make the most of iOS 15’s updates to the App Store - With iOS 15.0's new updates come new opportunities for developers, giving them more freedom and opportunity to test and market their work across this OS.
    Topics: ios, app, testing, 15s, developers, process, page, impact, techcrunch, store, updates, product.
  • MaxRewards banks $3M to reveal best payment methods that reap the most rewards - MaxRewards is a digital wallet app that manages credit cards and automatically activates benefits like rewards, cashback offers and monthly credits.
    Topics: methods, techcrunch, app, khan, watson, reap, maxrewards, cards, banks, card, credit, reveal, user, company, payment, rewards, 3m, best.
  • Muni gives Latin American communities buying power through shopping app - Community leaders centralize the orders, suppliers drop off the orders with Muni, which picks and packs them for the community leaders to manage the last-mile delivery and collect payments.
    Topics: gomez, communities, gives, muni, venture, technology, techcrunch, american, latin, community, online, buying, funding, app, leaders, company, power, shopping.
  • Neatsy wants to reduce sneaker returns with 3D foot scans - U.S.-based startup Neatsy AI is using the iPhone’s depth-sensing FaceID selfie camera as a foot scanner to capture 3D models for predicting a comfortable sneaker fit. Its app, currently soft launched for iOS but due to launch officially next month, asks the user a few basic questions about sneaker fit preference before walking through a […]
    Topics: returns, fit, reduce, scanning, techcrunch, 3d, neatsy, wants, sneaker, scans, users, app, online, scan, foot, ecommerce.
  • Oja bags $3.4M to build an online supermarket for ethnic products - As investors continue to pour billions into super speedy on-demand grocery delivery — trying to dislodge the dominance of traditional supermarket giants via a hyper convenience lever (whipping up some local opposition to their 24/7 dark stores and delivery methods in the process) — other entrepreneurs are spotting opportunities to slow things down a little. […]
    Topics: produce, products, app, food, supermarket, specialist, 34m, online, delivery, bags, communities, uk, oja, ethnic, build, techcrunch.
  • Privacy Concerns Will Increase the Value of Content Marketing - Increased emphasis on personal privacy, particularly with changes to Apple's Identifier for Advertisers and the probability of cookie-less browsers in the near future, could increase the need for content marketing.
    Topics: concerns, marketing, market, ios, audience, content, increase, value, app, information, facebook, privacy, identity.
  • SafeBoda bets on super app to boost recovery from pandemic slump - Powered by 25,000 motorcycle taxis at the start of 2020, SafeBoda was at its peak, ferrying thousands of pillion passengers in cities across Uganda and Nigeria. And then the COVID pandemic hit, throwing everything into a spin. Containment measures like work from home directives meant a slump in business, which was worsened by the lockdowns, […]
    Topics: safeboda, app, techcrunch, wallet, slump, motorcycle, pandemic, super, business, recovery, industry, taxi, boost, service, users, riders, bets, services.
  • Same-day delivery apps need more than speed to survive post-pandemic - Consumer satisfaction hinges on more than the amount of time it takes to move an order from an app to the customer’s door.
    Topics: speed, order, customers, technology, postpandemic, sameday, model, delivery, apps, customer, services, survive, techcrunch, need, app, business.
  • Shein overtakes Amazon as the most installed shopping app in US - Shein‘s quiet rise has reached a crescendo as the fast fashion e-commerce app takes the crown from Amazon as the most downloaded shopping app on iOS and Android in the United States, according to data from app tracking firm App Annie. Its ascent is quiet because the startup, despite reportedly exceeding a $15 billion valuation, maintains […]
    Topics: amazon, installed, capital, chinese, ecommerce, techcrunch, shopping, user, overtakes, shein, android, app, tiktok, ios.
  • Shopify drops its App Store commissions to 0% on developers’ first million in revenue - Following similar moves by Apple, Google, and more recently Amazon, among others, e-commerce platform Shopify announced today it’s also lowering its cut of developer revenue across its app marketplace, the Shopify App Store, as well as the new Shopify Theme Store. The news was announced today alongside a host of other developer-related news and updates […]
    Topics: drops, developers, shopifys, commissions, platform, shopify, developer, revenue, techcrunch, app, store, million, updates.
  • Shopify expands its one-click checkout, Shop Pay, to any merchant on Facebook or Google - E-commerce platform Shopify announced this morning its one-click checkout service known as Shop Pay will become available to any U.S. merchant that sells on Facebook or Google — even if they don’t use Shopify’s software to power their online stores. That makes Shop Pay the first Shopify product offered to non-Shopify merchants, the company notes. […]
    Topics: checkout, techcrunch, shop, shopify, facebook, merchant, including, shopping, oneclick, merchants, pay, expands, app, google.
  • SwipeRx lands $27M from MDI and Gates Foundation to digitize the pharma industry in Southeast Asia - SwipeRx, a platform for pharma professionals, said Tuesday it has secured a $27 million Series B round led by Indonesia’s MDI Ventures, with participation from the Gates Foundation, Johnson & Johnson Impact Ventures, Susquehanna International Group and existing backers. Pharmacies in Southeast Asia were largely fragmented, mom-and-pop shops operating in silos when the company — […]
    Topics: meralli, foundation, digitize, app, southeast, pharma, pharmacy, network, industry, techcrunch, mdi, education, platform, lands, pharmacies, gates, purchasing, swiperx.
  • Tapcart, a ‘Shopify for mobile apps,’ raises a $50 million Series B - Shopify changed the e-commerce landscape by making it easier for merchants to set up their websites both quickly and affordably. A startup called Tapcart is now doing the same for mobile commerce. The company, which has referred to itself as the “Shopify for mobile apps,” today powers the shopping apps for top brands, including Fashion […]
    Topics: mobile, million, customers, merchants, create, series, shopify, tapcart, raises, apps, platform, brands, techcrunch, b, product, app.
  • Tata to open up super app Neu to outside brands - Tata Group plans to expand the family of services it offers on its recently launched Tata Neu super app to include services from outside the Indian conglomerate group, the company’s top executive said, as the 154-year-old salt-to-software giant looks to make a dent in the consumer technology space. Tata Neu — which clubs together nearly […]
    Topics: group, super, open, brands, offerings, neu, outside, technology, firm, tata, services, launched, techcrunch, app.
  • Thatch using $3M round to put travel creators on the map - The mobile app provides tools for travel creators to build their own travel-based businesses in order to curate, share and soon sell interactive travel guides and planning services.
    Topics: company, using, thatch, creators, seed, round, travel, techcrunch, thatchs, build, app, west, industry, 3m, map.
  • The 20 Best Video Editing Apps for 2022 - Using a video editing app is critical for creating a winning video marketing strategy. And if you're reading this blog post, chances are you already know you should incorporate more video content into your marketing, especially after the rise of remote work.
    Topics: features, app, free, best, apps, videos, editor, music, video, platforms, editing.
  • The Beginner’s Guide to Getting Your Brand on TikTok - Ready to tap into the potential of TikTok? Check out this beginner’s guide to promoting your brand on TikTok, the hottest social media platform of the year.
    Topics: users, beginners, platform, video, profile, videos, tiktok, content, app, guide, getting, brand, hashtag.
  • The Long-term Effect of Buy Now, Pay Later - Point-of-sale financing services such as Klarna and Affirm make it easy for online shoppers to buy now and pay later. These financial tech companies have the ability to reduce checkout friction and please customers, but they may affect ecommerce in other, perhaps unexpected, ways.
    Topics: klarna, marketing, visa, effect, pointofsale, services, ecommerce, app, buy, affirm, shopper, financing, pay, later, longterm.
  • The Ultimate Guide to IGTV - In recent years, we've seen the power of video on the internet — Facebook alone gets eight billion average daily views, and YouTube's video platform has enabled young teens to become national superstars (Justin Bieber, anyone?). Also, a Cisco report estimates that, by 2022, watching video will account for 82% of internet traffic. 
    Topics: igtv, youre, instagram, select, channels, app, video, videos, guide, click, ultimate, icon.
  • The network effect is anti-competitive - Social networks and online marketplace providers have become digital dictators with complete control over their territories.
    Topics: app, effect, service, techcrunch, social, resellers, digital, anticompetitive, marketplace, business, online, tech, control, network.
  • These 9 Brands Take Personalized Marketing to a New Level - When I sit down to write an article, I have a pretty standard routine. I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. It’s a weird series of steps that doesn’t necessarily work for everyone, but it does for me. They’re my very own personal blogging habits.
    Topics: marketing, personalization, level, app, personalized, bitmoji, great, brands, customers, know, discover, data.
  • TikTok Is Exploring Stories & Long Videos: Will Marketers Even Care? - When TikTok went viral in 2019, pulling in millions of global users nearly overnight, almost every major social media channel quickly pivoted attention to short-form videos.
    Topics: long, care, users, tiktoks, platform, videos, profile, exploring, content, marketers, app, tiktok, features, video.
  • TikTok’s Chinese rival Kuaishou becomes a popular online bazaar - In China, short video apps aren’t just for mindless time killing. These services are becoming online bazaars where users can examine products, see how they are grown and made and ask sellers questions during live sessions. Kuaishou, the main rival of TikTok’s Chinese version (Douyin), announced that it accumulated 500 million e-commerce orders in August, […]
    Topics: online, content, app, users, popular, kuaishou, techcrunch, chinese, products, orders, rural, rival, million, bazaar, company, tiktoks, billion.
  • TikTok’s newest app lets sellers manage their online stores via their smartphone - TikTok has launched a new app for its seller community taking advantage of its suite of TikTok Shopping features, but the app is only available in Indonesia at present. TikTok Seller, as the app is called, allows TikTok’s seller community to run all aspects of their TikTok shop from their mobile device, from initially registering […]
    Topics: newest, tiktoks, tiktok, online, product, lets, smartphone, manage, app, shopping, techcrunch, videos, test, sellers, seller, community, suite, stores.
  • To boost early-stage growth, adopt a jobs-to-be-done approach to marketing - Thinking of and using the jobs users want to accomplish to inform your strategy will help boost SEO, improve conversion on generic pages, and increase the virality of your product.
    Topics: pages, approach, templates, tasks, marketing, growth, earlystage, techcrunch, search, jtbd, app, traffic, invoice, jobstobedone, terms, boost, adopt, framework.
  • Travel booking app Hopper upgrades its valuation to $5B on secondary sale - Hopper, the mobile travel booking startup and app that lets users book flights, hotels, cars, and — most recently — short-term home rentals a la Airbnb and VRBO, has been on a fast pace of growth in the wake of Covid-19 travel restrictions loosening up in the last year, with 70 million downloads to date […]
    Topics: upgrades, booking, company, capital, revenues, secondary, companies, sale, share, valuation, 5b, techcrunch, hopper, services, travel, million, app.
  • - During this Triple Whale review, we’re going to be looking at a leading analytics solution, designed to change the way companies interact with metrics and data. One of the most complex parts of running a successful business is getting insights… Continue reading Triple Whale Review: Everything You Need to Know
    Topics: whale, companies, triple, app, data, need, multiple, review, business, view, track, know.
  • US shopping app downloads on Black Friday reached a record 2.8M installs - Many U.S. consumers spent this year’s Black Friday sales event shopping from home on mobile devices. That led to first-time installs of mobile shopping apps in the U.S. to break a new record for single-day installs on Black Friday 2020, according to a report from Sensor Tower. The firm estimates that U.S. consumers downloaded approximately […]
    Topics: techcrunch, shopping, mobile, 28m, installs, record, black, downloads, sales, saw, retailers, app, consumers, reached, apps.
  • Understanding Headless eCommerce - Brian Anderson is the CEO and founder of GetNacelle.com, a headless eCommerce solution for Shopify Plus. Today he joins the show to discuss the benefits of using headless commerce, what a progressive web app is (and how it’s related to headless), and the kind of investment you may want to consider before committing to headless. […]
    Topics: investment, understanding, anderson, app, brian, youderian, headless, progressive, web, ecommerce, using.
  • - If you’re looking to scale your Shopify store, increasing revenue is likely one of your key priorities. Of course, everybody loves bringing in more cash, but the question is: how can you earn more? It’s well known that upsells are an… Continue reading Vanga Shopify App Review (Apr 2022)
    Topics: upsell, upsells, revenue, upselling, customers, apr, shopify, vangas, app, review, vanga.
  • WeChat advances e-commerce goals with $250B in transactions - WeChat continues to advance its shopping ambitions as the social networking app turns 10 years old. The Chinese messenger facilitated 1.6 trillion yuan (close to $250 billion) in annual transactions through its “mini programs,” third-party services that run on the super app that allow users to buy clothes, order food, hail taxis and more. That […]
    Topics: techcrunch, app, 250b, mini, goals, ecommerce, advances, users, transactions, million, wechat, score, programs, billion, wechats.
  • What International Marketers Should Know About Instagram Lite - Instagram is a top-rated app, with more than 1 billion monthly active users. Within the app, individual users, influencers, brands, and businesses alike share high-quality photo and video content, interact in comments, and exchange direct messages.
    Topics: features, know, original, platform, data, marketers, international, users, content, app, instagram, load, lite.
  • What is Clubhouse? [+Should Marketers Care?] - In 2020, you might have heard your favorite influencers talking about a mysterious new social media app called Clubhouse.
    Topics: brands, social, media, audio, app, rooms, care, users, platform, marketers, room, clubhouse.
  • Where Are These Viral Social Media Platforms Now? - From TikTok to Clubhouse to Lasso, it seems like new viral social media platforms are popping up every day. Furthermore, many of the ones that were once en vogue have suddenly waned in popularity. If you’re a marketer, keeping up with these trends can be difficult but necessary in building and maintaining a strong audience.
    Topics: media, social, brands, platforms, clubhouse, users, influencer, marketing, tiktok, app, viral, twitter.
  • Where is the e-commerce app ecosystem headed in 2021? - The closest match to the growing e-commerce stack is the marketing automation stack, making it worthwhile to compare and contrast the growth of these ecosystems and what drives consolidation.
    Topics: growth, growing, superapps, consolidation, stack, headed, martech, grew, space, ecommerce, ecosystem, app, techcrunch.
  • Xesto is a foot-scanning app that simplifies shoe gifting - You wait ages for foot-scanning startups to help with the tricky fit issue that troubles online shoe shopping and then two come along at once: Launching today in time for Black Friday sprees is Xesto — which, like Neatsy, which we wrote about earlier today, also makes use of the iPhone’s TrueDepth camera to generate […]
    Topics: gifting, size, simplifies, brands, techcrunch, shoes, 3d, howe, feet, app, xesto, footscanning, foot, shoe.
  • Yummy bags $18M as its expands delivery app across Latin America - Yummy plans to have 50 active dark stores in both Peru and Chile by the end of 2022, touting that it will be able to deliver over 2,000 products in less than 15 minutes.
    Topics: seed, users, latin, expands, yummy, techcrunch, delivery, america, zavarce, months, million, 18m, ridesharing, bags, round, app, venezuela.
  • Yummy raises $4M, aims to be ‘super app of Venezuela’ - Yummy, a Venezuela-based delivery app, raised $4 million in funding to expand its dark store delivery operations across Latin America.
    Topics: company, app, zavarce, 4m, delivery, past, aims, yummy, raises, expand, techcrunch, venezuela, super, food.
  • Zepto, a 10-minute grocery delivery app in India, raises $100 million - Zepto, a Mumbai-based startup that operates a 10-minute instant grocery delivery service, has more than doubled its valuation to $570 million from $225 million less than two months ago as it expands into newer cities. Y Combinator’s Continuity Fund led the $100 million Series C round in Zepto, the two said Monday. Glade Brook, Nexus, […]
    Topics: palicha, india, zepto, raises, million, execution, months, techcrunch, delivery, instant, app, startup, 10minute, round, grocery.
  • Zepto, a 10-minute grocery delivery app in India, raises $60 million - Two 19-year-old entrepreneurs, who previously collaborated on a number of projects including a ride-hailing commute app for school kids and left Stanford last year to pursue a new startup, said on Sunday they have raised $60 million to disrupt India’s overcrowded and highly-competitive grocery delivery market. Glade Brook Capital led Zepto’s first institutional financing round, […]
    Topics: grocery, india, zepto, techcrunch, penetration, delivery, 10minute, startup, stores, online, startups, million, raises, palicha, today, app.