Top 2024 resources on apple
Best apple resource in 2024.
Learn more about apple to improve your e-commerce strategy.
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10 Digital Style Guide Examples from Famous Companies such as Apple, Google & Starbucks
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If you've ever wondered how designers at Apple defined every little element in iOS as they were building it, then you're in the right place.
As technology is constantly evolving, web design continues to become more formalized. Web designers and developers need to create code that can translate seamlessly from PC to mobile devices, make easy to understand site navigation, and innovate other site capabilities — these are all elements that companies standardize in digital style guides.
Topics: apple, design, web, guides, typography, google, color, elements, examples, guide, digital, companies, style, famous, starbucks. -
13 Best Ecommerce Podcasts That Will Make You an Ecommerce Expert
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Do you not have time to read thousands of words on how to build your eCommerce business? If you're nodding yes, have you considered listening to eCommerce podcasts instead? You can learn on the go without breaking a sweat! Intrigued?…
Continue reading 13 Best Ecommerce Podcasts That Will Make You an Ecommerce Expert
Topics: expert, include, best, episodes, podcast, podcasts, website, marketing, hosted, ecommerce, apple, average. -
21 Examples of Successful Co-Branding Partnerships (And Why They're So Effective)
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Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together.
Topics: cobranding, successful, target, partnerships, spotify, brand, effective, campaign, brands, apple, partner, users, examples, theyre, partnership. -
4 Payment Methods to Integrate for the Holidays
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Convenience and security increasingly impact online selling. That's especially the case for the upcoming holiday season, as consumers will likely seek flexible, seamless payment options. Here are four payment methods to consider for this year's holiday selling.
Topics: paypal, consumers, merchants, apple, money, integrate, venmo, payment, pay, methods, credit, amazon, holidays. -
5 Ways Apple’s Email Privacy Impacts Marketing
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As early as September 2021, Apple's mobile email apps may hide a recipient's internet protocol address, making it difficult or impossible to measure open rates and track user behavior.
Topics: marketing, apples, ways, rate, open, ios, rates, apple, impact, privacy, impacts, email. -
5 Ways to Increase Your Market Share
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In 2007, Apple introduced the iPhone. The cell phone boasted a full touch screen, a slew of personalization options, and internet capabilities. These features were rare in the phone market before the iPhone, and having them all on one device was especially enticing.
Topics: market, industry, sales, know, increase, apple, ways, company, share, customers, products. -
All the startups threatened by iOS 14’s new features
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Fitness, wallpaper, and lost item-finding startups could have a big new competitor baked into everyone’s iPhones. Leaks of the code from iOS 14 that Apple is expected to reveal in June signal several new features and devices are on the way. Startups could be at risk due to Apple’s ability to integrate these additions at […]
Topics: apple, techcrunch, features, threatened, fitness, startups, ios, app, free, ar, offer, code. -
Amazon expands its assortment of Apple inventory, including the latest devices
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Amazon has signed a new deal with Apple that will allow the retailer to increase the selection of Apple products on its site, according to a report from CNET, which Amazon also confirmed. The deal will give Apple-authorized resellers the ability to sell a wide range of devices on Amazon — including Apple’s recently launched […]
Topics: deal, inventory, devices, expands, amazon, products, sell, including, beats, apple, tv, amazons, latest, apples, assortment. -
Amazon, Apple Adjust Operations Amidst Nationwide Protests
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The companies are scaling back, adjusting delivery routes, and re-closing stores.
Topics: number, local, bloomberg, apple, amidst, stores, amazon, routes, told, nationwide, adjust, operations, immediately, return, protests. -
Apple Pay comes to the Netherlands
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Apple Pay is coming soon to the Netherlands. And the first partner is known. Major bank ING will be the one introducing Apple Pay on the Dutch market. It’s not exactly clear when consumers will be able to pay with Apple Pay in the Netherlands. But fact is ING has… Continue reading
Topics: apple, bank, netherlands, ing, pay, coming, comes, soon, launch, page. -
Apple Pay tests ‘order ahead’ for drinks at music festivals
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Apple is fixing one of the worst parts of the concert experience: waiting in line for a beer while you miss your favorite song. Last week’s BottleRock music festival near San Francisco was the first to try a new “order ahead with Apple Pay” feature that Apple hopes to bring to more events. You just […]
Topics: festival, apple, music, pay, ahead, way, tech, stand, tests, order, festivals, drinks. -
Apple Pay’s bite of mobile wallets [Infographic]
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With 74% of the top 100 US retailers accepting Apple Pay in-store and 24% accepting it through mobile websites and apps, Cupertino's mobile wallet is a hot topic in digital payments.
Our latest infographic explores Apple's piece of the mobile wallet pie.
Topics: topic, apple, accepting, wallets, right, retailers, bite, pay, mobile, truth, pays, infographic, wallet, websites. -
Apple adds student ID cards into Apple Wallet to access buildings, buy food and more
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The education market has long been one of the cornerstones of growth for Apple’s hardware business, and today the company is leveraging its popularity in it, specifically among college-aged students, to build out a newer effort. Today, Apple started to integrate university student ID cards — used to access buildings, pay for food or books, […]
Topics: access, pay, contactless, cards, adds, payment, services, wallet, id, food, buildings, university, buy, transactions, student, apple. -
Apple announces ‘Tap to Pay’ feature that will allow iPhones to accept contactless payments
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Apple has announced plans to introduce a new Tap to Pay feature for iPhone that turns the device into a contactless payment terminal. The company says that later this year, U.S. merchants will be able to accept Apple Pay and other contactless payments, including Google Pay, by using an iPhone and a partner-enabled iOS app. […]
Topics: payment, iphones, app, techcrunch, platforms, allow, feature, tap, pay, contactless, announces, payments, apple, merchants, iphone, later. -
Apple is opening a store in downtown LA’s nearly 100-year-old Tower Theatre
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This Thursday, Apple will mark the opening of a new store in downtown Los Angeles. The space occupies the newly renovated Tower Theatre, which opened in DTLA’s Broadway Theater District in 1927. Among other milestones, the 900-seat theater was the first in LA to be wired for the talkies, hosting a premier of “The Jazz […]
Topics: techcrunch, creative, broadway, studios, opening, apple, las, tower, work, store, 100yearold, downtown, theatre, la, theater, nearly. -
Apple limits online sales of iPhone as stocks shrink
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Apple has placed restrictions on bulk purchases of its iPhones in some Asian territories after the coronavirus outbreak caused interruptions to supply.
Topics: iphones, apple, mainland, outlets, kong, month, territories, shrink, iphone, retail, online, sales, china, outbreak, limitations, limits, stocks. -
Apple now says its retail stores are closed ‘until further notice’
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Apple appears to be expecting a longer disruption to shopping at its physical retail stores as a result of the public health crisis posed by the COVID-19 pandemic. Earlier this week, in a press release, the iPhone maker said it would be closing retail stores outside China until March 27. A note on its website […]
Topics: website, yesterday, disruption, techcrunch, stores, wrote, work, closed, health, notice, apple, retail. -
Apple temporarily re-closes 14 more Florida stores as COVID-19 numbers surge
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After closing stores across four states, this was no doubt a bit of an inevitable: Following reporting earlier today, Apple has confirmed that it will be shutting down an additional 14 stores in Florida, joining the two it closed last week. The company sent a statement to TechCrunch that is essentially identical to the one […]
Topics: florida, week, locations, closed, apple, stores, surge, techcrunch, following, temporarily, covid19, soon, north, numbers, states, recloses. -
Apple to begin online sales in India this year, open first retail store in 2021
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For a decade, Apple has solely relied on third-party sellers, stores and marketplaces to sell its products in India. That will begin to change this year. At the company’s annual shareholder meeting Wednesday, chief executive Tim Cook told investors that Apple will open its online store in India, the world’s second largest smartphone market, at […]
Topics: apple, india, country, research, reported, sales, begin, techcrunch, open, company, retail, market, online, store. -
Apple to start online sales in India in Q3 this year
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Apple’s much-awaited online store in India will be operational starting Q3 this year, a little longer than previously expected, a source familiar with the matter told TechCrunch. The iPhone-maker said in August last year that it was “eager to serve [customers of India] online and in-store with the same experience and care that Apple customers […]
Topics: india, sales, store, q3, launch, apple, timeline, techcrunch, online, start, told, stores, quarter, source. -
Apple’s iOS 15 Could Improve Email Marketing
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When it's released this fall, Apple's iOS 15 could make capturing some email marketing metrics more difficult, which might improve performance. On June 7, 2021, Apple described some of the new privacy features it would offer in its forthcoming operating systems for the iPhone, iPad, Apple Watch, and Mac computers.
Topics: apples, ios, better, apple, rates, privacy, email, address, tracking, improve, open, users, marketing. -
Big tech blows a collective raspberry at the House’s antitrust report
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Big tech has responded to the mammoth antitrust report put out by the U.S. House Judiciary Committee yesterday with blanket denials there’s any monopolistic behaviour or competitive imbalances to see here. Below is a quick run down of Amazon, Apple, Facebook and Google’s rebuttals. Among the committee’s (many) recommendations are structural separations and prohibitions on […]
Topics: report, business, raspberry, giant, antitrust, techcrunch, big, apps, products, tech, houses, privacy, app, collective, statement, blows, facebook, apple. -
Charts: Most Valuable Global Brands 2021
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Since 2006 U.K.-based Kantar Group has assigned a monetary value to the world's top brands. Here's our recap of the 2021 list.
Topics: valuable, global, apple, growing, brands, roughly, value, number, brand, charts. -
DTC Seller of Apple Watch Bands Soars from College Project
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Braxton Manley was a sophomore at Texas Tech University in 2017 when he attended a workshop on entrepreneurship. The purpose was to conceive a product based on market research. "My idea was cool Apple Watch bands," Manely told me. Fast forward to 2021 and his company, Braxley Bands, is a direct-to-consumer seller of elastic, colorful bands.
Topics: band, project, college, idea, seller, good, soars, bands, apple, market, watch, snapchat, grant, im, dtc. -
Daily Crunch: Away’s CEO is stepping down
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The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here. 1. Away CEO is stepping down in light of reports of toxic culture Steph Korey is stepping down from her role as […]
Topics: crunch, data, waze, rules, ceo, company, citizens, stepping, techcrunch, aways, apple, startup, vsco, video, daily. -
Ecommerce Wars: Who Are the Top Online Retailers This Holiday Season? [New Data]
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Here in the U.S., today marks "Cyber Monday": an unofficial holiday observed on the Monday after Thanksgiving that celebrates and encourages online shopping with special deals and sales.
Topics: amazons, online, wars, season, data, ecommerce, lead, apple, way, holiday, retailers, list, growth, sales. -
From eBay to Shopify: This Tech Reseller Achieves 6-Figure Monthly Sales
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In 2009, Brian Burke started to offer customers a trusted alternative to sell and buy refurbished Apple products. Originally operating on eBay, Brain migrated his business, RenewedMacs.com to Shopify to gain more control over the customer experience. In this episode of Shopify Masters, Brian shares with us the importance of personal branding, how he uses Linkedin to market his business, and his secret to achieving 6-figure monthly sales.More
Topics: achieves, shopify, ebay, monthly, tech, apple, sell, im, reseller, customer, business, going, sales, lot, 6figure, thats, theyre, youre. -
Google Pay and Apple Pay Begin to Accept Cryptocurrencies in Their Transactions
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Both companies are allowing users to add the Coinbase Card to their mobile payment services.
Topics: users, transactions, accept, payment, wallet, coinbase, google, pay, apple, using, cryptocurrencies, money, begin. -
Has Apple Changed the Advertising Industry?
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U.S. marketing expenditures are the highest in years. Could Apple's iOS privacy changes be the cause?
Topics: industry, media, advertising, ad, marketing, ecommerce, growth, apple, revenue, shopify, apples, changed. -
How Apple iOS 15 is Impacting Email Marketers [New Data]
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Back in September 2021, the announcement of Apple’s iOS 15 data privacy changes triggered a mass hysteria among email marketers, with some even proclaiming that email marketing as we know it could come to an end.
Topics: marketers, impacting, marketing, open, privacy, apple, email, impact, ios, data, rates, rate, changes. -
How Apple's iOS 14.5 Release Could Impact Advertisers
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Imagine this: You run a successful online store and have a sleek app that makes shopping a breeze.
Topics: users, app, mobile, user, ios, release, advertisers, apple, impact, privacy, apples, data, tracking. -
How HubSpot's Email Team is Responding to iOS 15
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As email marketers, one of the key metrics we use to determine if our audience is actually reading our content is the open rate.
Topics: responding, hubspots, apple, privacy, open, impact, send, email, subject, marketers, team, ios. -
How to Add Apple Pay to Shopify
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Once upon a time, visiting a Shopify store—or any ecommerce outlet—meant that customers had to drag out their wallets. It was a cumbersome process. Browse an online store, pull out the credit card, enter in 16 digits into the payment…
Continue reading How to Add Apple Pay to Shopify
Topics: security, add, shopify, youre, using, customers, apple, payment, store, know, pay. -
How to Get a Job at Apple
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Apple is not just a tech company -- it's one of the leading technology innovators in the world. On top of that, it's a great place to work. Apple is ranked as one of Glassdoor's Best Places to Work not only in 2019, but every year since 2009. Their employees have the opportunity to work with some of the most cutting-edge, innovative technologies today, while enjoying first-class wages and benefits -- from employee discounts to comprehensive health insurance.
Topics: employees, interview, software, questions, job, glassdoor, apple, company, work, jobs. -
How to Send a Calendar Invite with Google Calendar, Apple Calendar & Outlook
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As a marketer, few things are more frustrating than half the registrants for an event you promoted never showing up.
Topics: invite, calendar, google, send, apple, details, youre, outlook, click, event, youll. -
Is Apple Entering the Payment Acceptance Business?
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In July, Apple acquired Mobeewave, a relatively unknown payments-technology startup in Montreal, Canada for, reportedly, $100 million. For nine years, Mobeewave has been developing technology to convert conventional smartphones into payment-accepting devices without requiring additional hardware components.
Topics: payments, mobeewave, payment, acceptance, merchants, industry, business, entering, hardware, phones, card, mpos, apple. -
Leaked pics reveal Google smart debit card to rival Apple’s
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Would you pay with a “Google Card?” TechCrunch has obtained imagery that shows Google is developing its own physical and virtual debit cards. The Google card and associated checking account will allow users to buy things with a card, mobile phone or online. It connects to a Google app with new features that let users […]
Topics: leaked, pics, smart, card, googles, google, financial, data, techcrunch, apple, debit, checking, pay, account, reveal, rival, apples. -
Mobile app store Setapp to launch in Europe
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Ukrainian company MacPaw, is planning to launch its iOS app subscription service Setapp in Europe next year. By that time, the Digital Markets Act (DMA) will have come into effect in the European Union. This allows users to install third-party apps on iOS, without using Apple’s App Store. The European…
Topics: european, europe, app, launch, revenue, mobile, store, setapp, developers, ios, apple, apps, users. -
News Cart for June 5th
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Good afternoon, ECF-ers! Trustbusters appear to be gunning for the Silicon Valley tech giants. PayPal opened its e-commerce platform to small businesses, and Shopify stealthily scooped up Handshake. Speaking of Shopify, who pulled their hair out Sunday during the Google Cloud outage? We delve into these stories and more in the ECF News Cart for [...]
Topics: portfolio, cloud, ecommerce, businesses, shopify, google, apple, itunes, cart, ecf, 5th, working. -
News Cart for September 11th
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Hello ECFuelers! Shopify snapped up 6 Rivers Systems in a $450 million deal to boost the company’s warehouse automation technology. Apple debuted the iPhone 11, Apple Arcade and more at its big September event. Apple TV Plus appears to be gunning for Netflix and Hulu with original content at a low monthly fee. Amazon is [...]
Topics: unsafe, target, amazon, tv, 11th, apple, products, cart, streaming, antitrust, systems. -
Privacy Changes on Apple Devices, Chrome Will Impact Targeted Advertising
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Privacy-related changes impacting Apple mobile devices and Google's Chrome browser will make it more difficult for businesses to target advertising at specific customers across platforms, applications, and devices. At issue are two separate technologies that are connected because of their privacy implications.
Topics: ios, privacy, app, apple, changes, idfa, devices, targeted, user, advertising, safari, ahene, facebook, advertisers, google, chrome, cookies, impact. -
Product Page Headlines Drive Conversions
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Every product has a name. It could be short and simple or long and tedious. It can be definitive, witty, or subtle. And unless it's your company's product, you have no control over it. But there's an alternative way to grab shoppers' attention: headlines.
Topics: page, product, headline, conversions, features, products, drive, target, words, apple, simple, watch, headlines. -
Ron Johnson’s e-commerce startup Enjoy raises $150M, expands in UK
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Enjoy, the e-commerce startup led by former Apple VP of retail operations, Ron Johnson, has raised an additional $150 million in Series C funding from L Catterton’s new consumer technology platform, LCH Partners. The funds will be used to fuel Enjoy’s U.K. expansion and other international growth. The startup is also today launching a partnership […]
Topics: expands, retail, capital, apple, johnson, million, johnsons, store, enjoy, raises, startup, techcrunch, 150m, help, company, uk, ron, ecommerce. -
SWOT Analysis: How To Do One [With Template & Examples]
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As your business grows, you need a roadmap to help navigate the obstacles, challenges, opportunities, and projects that come your way. Enter: the SWOT analysis.
Topics: apple, weaknesses, swot, market, opportunities, analysis, template, youre, examples, products, business. -
Shopify Ping adds support for Apple Business Chat and Apple Pay
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Last year Shopify announced Shopify Ping, a free unified messaging platform for merchants to communicate directly with customers in a chat context. Today, it announced it’s adding support for Apple Business Chat to Shopify Ping. The real benefit to this is that users can not only use Apple’s business chat product to communicate with customers, […]
Topics: provide, reach, techcrunch, adds, pay, shopify, ping, chat, business, customers, apple, company, merchants, support, likely. -
Steve Jobs' 3 Powerful Persuasion Tactics, and How You Can Use Them to Win Customers
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Steve Jobs, the iconic co-founder of Apple, was a master of persuasion. His ability to convince billions of people to buy his products at premium prices was no coincidence.
Topics: win, products, memorable, apple, powerful, persuasion, labor, tactics, customers, principle, steve, halo, podcast, jobs. -
The greedy ways Apple got to $1 trillion
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For being the richest company ever with $243 billion in cash, Apple sure cuts corners in the stingiest ways. The hardware giant became the first trillion-dollar company this week. Yet it’s tough to reconcile Apple earning $11 billion in profit per quarter with it still screwing us over on cords and keyboards. The “it just […]
Topics: dongle, apple, ways, greedy, subscriptions, trillion, laptop, youll, macbook, sells, lightning, design, keyboard. -
The truth about Apple Pay for ecommerce
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This post was originally posted in 2010 and has been updated for relevancy.
Is Apple Pay the Way for Digital Wallets?
Mobile wallets have infiltrated digital commerce, offering a way to streamline checkout across desktop, mobile, and apps. Eliminating the need to remember or carry shipping addresses and credit card numbers, digital wallets such as Apple Pay reduce errors and boost conversions. But is Apple Pay right for your checkout?
Apple Pay by the numbers
As of September 2019, there were approximately 441 million Apple Pay users worldwide, up from 292 million users in the corresponding period of the previous year. An estimated 48 percent of iPhone users had enabled Apple Pay.
Research shows Apple’s availability is on the rise by 20%. They suggest this number comes out of a need for merchants and banks to align payment with shopper behavior and preference, as well as the eCommerce boom during the pandemic.
Further findings show increases in the following as of 2020:
Desktop adoption increased to 28 of 100 sites compared to 23 a year ago, up 22%
Mobile jumped to 39 of 100 sites versus 28 last year, up 39%
iOS apps were 43 of 100 compared to 36 last year, up 20%
Supporting banks increased to 5,480 globally, up 29%
Looking to improve your mobile experience?
Check out our guide to mobile commerce and discover it's benefits, hurdles to overcome, and why it's should be an important focus of your business.
Read the Guide
Building a case for Apple Pay
Apple Pay may be worth a trial when:
Your mobile traffic is greater than 75%, with a high percentage of iOS users
You serve a younger, tech-savvier customer base that both uses and prefers mobile wallets
You don’t already offer two or more alternative payments (e.g. PayPal, MasterPass, Visa, Amazon Pay) -- too much choice can lower conversion
Account creation is optional, not required
Disadvantages to Apple Pay
It’s unknown if the zero-fee trend will continue as Apple Pay gains popularity
High upgrade costs for retailers on devices and training; due to these costs retailers may be slow to adopt or avoid it which affects availability
While Apple Pay is increasingly offered by ecommerce platforms and payment gateways, it’s not a silver bullet for digital merchants. If you’re struggling with mobile conversion, ensure you’re regularly improving mobile checkout usability and site performance.
Topics: way, wallets, users, apple, truth, mobile, digital, ecommerce, youre, sites, pay. -
The truth about Apple Pay for ecommerce
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Apple reports retail giants J. Crew and Lululemon have raised mobile conversion with Apple Pay by 20% or more. Yet both retailers have since removed the mobile wallet from their websites and apps. Is Apple Pay right for you? Read on.
Topics: mobile, ios, truth, multiply, ecommerce, apple, number, payment, checkout, merchants, pay, users. -
Top 10 Get Elastic articles of 2019
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A yearly recap of the top ecommerce articles covered on Get Elastic in 2019. Check out what you might have missed.
Topics: payments, customer, elastic, chatbot, voice, pay, articles, commerce, learn, ecommerce, apple, trends. -
Unriddled: "Alexa, Make a Donation," and More Tech News You Need
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Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know.
Topics: security, users, week, information, need, apple, company, data, alexa, unriddled, donation, google, tech, facebook. -
Unriddled: New Data on Trust in Facebook, Product Announcements from Apple, and More Tech News You Need
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Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know.
Topics: facebook, announced, announcements, users, unriddled, need, data, trust, product, tech, announcement, apple, read. -
Unriddled: The Latest From Facebook, Announcements From (And About) Apple, and More Tech News You Need
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Welcome one, welcome all to a very warm Wednesday. Not only have we reached the week's halfway point, but we're one day away from the official start of summer here in Boston.
Topics: facebook, tech, announcement, users, login, unriddled, need, apple, read, data, kogan, user, latest, announcements. -
Walmart passes Apple to become No. 3 online retailer in U.S.
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Walmart has overtaken Apple to become the No. 3 online retailer in the U.S., according to a report this week from eMarketer. While Amazon still leads by a wide margin, accounting for 48 percent of e-commerce sales in 2018, Walmart – including also Sam’s Club and Jet.com – is poised to capture 4 percent of […]
Topics: share, sales, walmart, apple, ecommerce, grow, retailer, passes, expected, emarketer, online. -
What Are the 4 Ps of Marketing? The Marketing Mix Explained [Example]
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If you've been a marketing professional for years now, learning about the four Ps of marketing might seem like a throwback to you.
However, for those of us who work in the industry but didn't study marketing in college, it's entirely possible you haven't heard of the marketing mix.
Topics: product, example, price, market, marketing, mix, explained, brand, place, apple, ps, customers, products. -
What Makes a Good Ecommerce Brand?
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Helen Vaid is CEO of Foundry, a business aggregator that buys and grows commerce brands. She believes the explosion of products and seemingly unlimited consumer choice mean brands must do more than merely sell goods and services.
Topics: products, makes, apple, brand, customers, needs, choice, ecommerce, purpose, product, brands, good, vaid.