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  • - Behavioral-based interview questions can make anyone nervous, but proper preparation and understanding go a long way into acing the interview and securing the job.
    Topics: employer, mistakes, mistake, best, behavioral, questions, work, share, examples, team, interview, question, tell, answers.
  • 10 Best Ecard Makers to Show Your Customers You Care - According to HubSpot research, 93% of customers are likely to make repeat purchases with companies that offer excellent customer service. With that in mind, it’s no surprise that companies often look for creative ways to continue delighting their audience.
    Topics: users, ecards, ecard, best, makers, card, create, care, customers, send, businesses, allows, option.
  • 10 Best Online Payment Methods for Businesses - Online payment solutions are essential for just about any type of business. Booking and making payments online is convenient for many consumers, so it’s important to make sure your business is keeping up.
    Topics: online, payment, business, pay, best, payments, stripe, methods, businesses, platform, offers.
  • - Looking for scheduling solutions for your business online? Check out our top picks for the best scheduling software in 2022.
    Topics: schedules, business, tool, scheduling, offers, tools, software, employees, free, best.
  • 10 Best Social Media Organization Tips and Tricks for Managers - Managing social media accounts for a brand is not easy – and one of the biggest challenges is organizing your social media content.
    Topics: best, posts, hubspot, requests, managers, content, tricks, media, team, post, tips, organization, create, social.
  • 11 Talent Acquisition Strategies to Find the Best Employees - It can be difficult to find the ideal candidate for a specific position — in fact, in 2021, 69% of companies have reported talent shortages and difficulty hiring – a 15-year high.
    Topics: youll, strategies, job, social, candidates, work, acquisition, company, best, employees, talent, strategy.
  • 11 of the Best Microsite Examples We've Ever Seen - They say the best things often come in small packages. Think about it: jewelry, books, the keys to a new car ... all of these things support this notion. And with our attention spans shrinking below that of a goldfish, it should come as no surprise that we crave more focused content at a smaller scale, too.
    Topics: microsite, main, grader, site, websites, page, best, visitors, weve, seen, way, website, microsites, examples.
  • 12 Best Pricing Page Examples To Inspire Your Own Design - Your pricing page is a prime opportunity to take control of the price conversation and make it even easier for people to buy. Searching for a product’s price is a natural part of a customer's buying decision. The majority of people who have made it down the funnel far enough to consider buying from you will likely look at your pricing page.
    Topics: great, examples, inspire, simple, pricing, right, customers, design, best, users, way, page, product.
  • - The Shopify Experts marketplace provides a way for you to connect with Shopify professionals from multiple categories. It's Shopify's way of offering a simple hiring website where merchants can seek out assistance, filter based on expert type, and check out… Continue reading 15 Best Shopify Experts for Web Design, Marketing, And More
    Topics: store, marketing, content, web, setup, best, custom, development, design, experts, services, shopify.
  • 15 of the Best Women@INBOUND Quotes to Inspire You Today - INBOUND is a key milestone for professionals in industries spanning across marketing, sales, customer success, revenue operations, and more.
    Topics: today, womeninbound, dont, quality, inspire, best, look, way, start, women, producer, success, inbound, quotes.
  • 16 Best Ways to Increase Content Reach [+Free Content Reach Kit] - Companies often rely on blogs, articles, and social media to engage with their consumers and attract new clientele. However, creating new and exciting content can be a time-consuming process. A great solution to this dilemma is to repurpose existing content.
    Topics: example, articles, increase, kit, free, older, content, old, posts, great, way, best, include, reach, ways.
  • 16 Of The Best eCommerce Chatbots For Your Business - Editor's Note: This post was originally published on September 8, 2019 and has been updated to reflect the growing array of chatbots for retail and ecommerce. Conversational commerce has become a formidable channel to recon with. Sales made via conversational commerce channels such as chatbots, digital voice assistants, and messaging will grow from $41 billion this year to $290 billion by 2025, according to Juniper Research. With this type of growth, any company with digital sales, regardless of industry or ecommerce business model, will need to consider weaving conversational commerce tactics into their strategy, especially chatbots. Consumers today prefer to chat with company representatives or support over chat as opposed to calling. It’s faster than email, with less of the pressure of a phone call. While not every business will have the need to enable cart and checkout functionality within chat, there are a number of other benefits to using bots, either automated or live, including reduced support time and costs, providing personalized experiences, or enabling faster sales conversations. Consumers today want quick, seamless, and frictionless experiences and chatbots are yet another channel to facilitate these needs and meet their demands. If you’re unfamiliar with the concept of chat, you can learn more about what an ecommerce chatbot is and how they work in our blog here. If you’re already in search of one, keep on reading. We’ll cover 20 of the best chatbots for ecommerce businesses. Keep in mind that these aren't ranked. Which chatbot you choose will depend on your needs. Top Ecommerce ChatBot Platforms Chatfuel About: Chatfuel provides one of the most popular chatbots today. Founded in 2016, they have focused on and exceled at developing conversational bots for social media, specifically Facebook messenger and more recently, Instagram. It is a no-code, non-developer friendly tool with an easy to use drag-and-drop UI and has inbuilt NLP (via Facebook), analytics and supports automated sequencing. They currently handle over 1 billion messages a month. And can boast a number of industry leading customers, including Netflix, Lego, Levi’s and British Airways. Chatfuel pricing: They offer tiered pricing, starting with a free version for up to 50 users, full access to base-features, and Facebook Messenger and Instagram bots. After that, their Pro version is $15 a month for unlimited users, and additional features such as a Facebook ads integration, AI support for the bot, and an integration with Shopify stores or Facebook shops. They also offer agency and enterprise-style pricing. Key features: Facebook Messenger & Instagram Ready-to-use templates Images, video and audio support In-app payments via Facebook (US users only) or Stripe (international)  Analytics integrate with Dashbot.io, Botanalytics and Yandex Metrica Collect Facebook user data through forms (e.g. email addresses) Integrations with 3rd party tools like Calendly, Zapier and more Build and manage retargeting campaigns Leverages Facebook profile data for retargeting   MobileMonkey About: MobileMonkey positions itself as an “OmniChat” platform and offers bot solutions for text (SMS), Instagram, Facebook Messenger, and native web. One of the key benefits of MobileMonkey is that it allows teams to build conversations for multiple bots from one location (i.e., the core of their ‘OmniChat’ technology). They offer a drag-and-drop dialog builder, premade dialog templates, support for live chat handoff through its Zapier integration, and are currently used by brands like Toyota and VMware. MobileMonkey also has an agency partner network that can build and manage your ads and bots for you if you prefer to outsource. Pricing: MobileMonkey pricing will vary based on your business goals (agency or in-house) and offers both startup and growth editions for the latter. The growth edition promises additional integrations via their API (versus through Zapier). Supports: Natural language processing Ready-to-use dialog templates Images, video, GIFs Audience segmentation and targeting “Chat blasts” and drip campaigns Live chat takeover Zapier integrations (e.g. Slack, Salesforce, MailChimp, Hubspot, Klaviyo, Freshdesk)   Looking to commerce enable your chatbot? Join the many brands leveraging conversational commerce today. Chat with an Elastic Path expert to see how our headless solutions will help. Go to Post Octane.ai About: Octane.ai specializes in chat for Shopify and is really catered to merchants in need of conversation support for their Shopify stores. Leveraged by popular Shopify customers like GoPro, Octaine.AI has a unique ‘Shop Quiz’ feature that allows companies to personalize products and recommendations. It supports unique third-party integrations such as Yotpo and Klavio to add review context to product recommendations and targeted offers (including direct link to read reviews). Octane.ai pricing: They offer starter pricing for smaller companies that is $29 a month, with an added on cost of $0.06 for every additional engagement (bot interactions) that go above that. After that pricing gets custom. Anyone that wants to explore, has the option of starting a free trial. Supports: Natural language processing Ready-to-use dialog templates Images, video and audio Pop-up windows to build a Messenger marketing list Automated sequencing including back-in-stock alerts and cart recovery Integrates with Yotpo and Klaviyo to surface reviews in chat Integrates with JustUno to collect and sync email addresses Integrates with Yext to sync store locator data Flow XO About: Flow XO is another business-friendly chatbot tool. They offer a multi-channel conversational ai chatbot solution for ecommerce companies that can be implemented across Facebook Messenger, WhatsApp, SMS, Slack, Telegram, and on your own website. You can facilitate both automated and live conversations and accept payments through chat. Their UI is clean, easy-to-use, and offers the ability to build from scratch, as well a number of pre-built templates for a variety of use cases across a number of industries including banking, entertainment, and hospitality. They also integrate with over 100 platforms, making it easy to build and customize your bot to your requirements. Flow XO pricing: Flow XO offers a fairly comprehensive starter option that is free. You get 500 interactions, 5 active bots or flows, 2 weeks of logs for tracking, and email support. The next level up is their standard plan at $19 a month, which incorporates all features, 5,000 interactions, 15 bots, 3 months of logs, 5 seats for your team, and the ability to download your user data and remove messenger branding. After that, a key pricing differentiator between Flow XO and their competitors is that that you can add on extra bots and interactions for an additional $10 or $25 a month.  This is great as you can scale as you need to and not get stuck with a higher tier and additional bots you don't need. Supports: Facebook, Messenger, SMS, Slack, Telegram, or your own site Natural language processing Image, video, and audio 100+ integrations Accepting payments  Ready-to-use dialog templates Live chat takeover Lead capture capabilities  ManyChat About: ManyChat is another Facebook-oriented chatbot tool and supports Facebook Messenger, Instagram Direct Messages, and SMS bots. It provides similar capabilities to its competitors, but supports file attachments, allows you to preview recipients’ names in a group blast, and provides analytics for subscribes and unsubscribes. ManyChat also integrates with Google’s Dialogflow framework (reviewed below) for AI and voice capabilities. ManyChat Pricing: Manychat also offers a free version that gives users access to all basic features, 1 seat, and the ability to engage with up to 1,000 contacts a month. At $15 / month per seat for their Pro version, you get access to engage with an unlimited number of customers, SMS bots, and unlimited users. Supports: Facebook Messenger Natural language processing Machine learning Ready-made templates Visual build/edit capabilities Images, image galleries, video, audio and file attachments Bot cloning Live chat takeover Analytics Collect Facebook user data through forms (e.g. email addresses) Push this data to CRM, email marketing + more through Zapier integration Automated sequencing and retargeting campaigns Analytics Botsify About: Botsify is a multi-channel chatbot solution that lets you build dialog for Facebook, your own chatbot, WhatsApp, Telegram, or SMS. Its voice features differentiate it from competitors, however Botsify lacks Facebook remarketing and campaign tools, and appears to focus more on customer service dialogs than commerce. Botsify supports team collaboration and workflows, enterprise Single Sign On and prototype preview across devices. They enable a seamless transition between AI-based bots and live chat for a better customer experience, and offer over 100 different integrations including Zapier, slack, Wordpress, and stripe for in-chat payments. A key differentiator of Botsify is their multi-lingual chatbot feature, that allows customers to translate their bots for native conversations in multiple languages. Botsify Pricing: Bostify also offers tiered pricing, but no free version. Their lowest tier starts at $40 a month and allows for 2 bots, 5,000 bot users a month, and access to all integrations, among their base features (Facebook, SMS, Website bots). Their professional tier starts at $125 a month, includes up to 5 bots / 15k users a month, and additional support including bi-weekly trainings and a personal onboarding session. After that, you need to reach out to go custom. Supports: Facebook Messenger, Slack, Alexa and your own chatbots Natural language processing Bot Translation Ready-to-use dialog templates (via Bot Store) Drag-and-drop capabilities Images, image galleries, video, audio and file attachments Team collaboration tools Live chat takeover In-chat payments via Stripe integration Analytics Unlimited user testing Integrates with Slack for internal testing Botsociety About: Botsociety is a business-friendly design tool that lets teams build live prototypes for Facebook Messenger, WhatsApp, Google Assistant and more with drag-and-drop and collaborative tools. They also give teams the ability hand their bots off to developers to customize code. It's a phenomenal tool for anyone looking to build custom bots from scratch, but they do offer pre-built templates for a variety of uses cases such as banking, or curbside pickup. Their collaborative experience, user management (the ability to assign different permissions by person), and private cloud and SSO integration makes it a great enterprise chatbot for ecommerce businesses. Botsociety pricing: Botsociety offers a starter package at no cost with access to unlimited designs and up to 20 messages per design. Their professional package can be billed monthly or annually, starting at $71 a month, and offers unlimited designs, messages, and up to 5 editors. For anything above that, you will need to contact them for enterprise pricing, which includes additional benefits such as custom integrations, SSO & custom domains, and a private cloud option.  Supports: Facebook Messenger, WhatsApp, Alexa, Google Assistant, your own bots Voice capabilities Drag-and-drop capabilities Images, image galleries, video and audio Team collaboration tools Interactive previews Multi-lingual support Integration with backend APIs Analytics   Ada About: Ada is unique among ecommere chatbots in that it’s both a “no-IT-required chatbot” builder, but is also friendly for developers. It’s also not focused on Facebook Messenger. Ada’s sweet spot is supporting use cases that require collection of personal information within chat, such as secure customer data (with PCI, GDPR and PIPEDA compliance), and can provide replies based on customers’ orders, bookings, accounts, passwords and more. You can also segment and target visitors with proactive chat based on visitor attributes or on-site behavior. Ada also supports multi-geography brands, enabling them to deliver personalized conversations and experiences in over 100 languages. Ada pricing: For ada pricing you will need to reach out to them directly. Supports: Building your own chatbot without coding skills Publish to Facebook Messenger, WeChat/WhatsApp coming soon Multiple-language support Natural language processing Machine learning and training Drag-and-drop capabilities Images, video, GIFs Secure customer data Live chat takeover through Zendesk, LivePerson and FreshDesk integrations Analytics Proactive chat integrates with your existing APIs to push unique products, services, bookings and more Automat About: Automat offers an enterprise chatbot for ecommerce businesses looking to facilitate conversations on their website. Their bot specializes in conversational AI, and enables teams to provide personalized product recommendations through chat. Automat pricing: You will need to reach out to Automat directly for pricing. Supports: Building a bot for your website Analytics  Conversational ads and landing pages Live chat handover Ecommerce capabilities Conversational AI Bot Frameworks Dialogflow About: Dialogflow (formerly API.ai) is a Google product that leverages its speech-to-text, natural language processing and machine learning technologies. Running on Google’s Cloud Platform, Dialogflow projects can scale to hundreds of millions of users, and integrate with Google Assistant, Alexa, Facebook Messenger, Twitter, Telegram, KiK, Viber, Skype, Slack and more. It also supports integration with Internet of Things such as wearables, car speakers and other smart devices. While users say publishing to Facebook is difficult with Dialogflow (you have to build this yourself), integrations with ManyChat and Botsociety (below) bridge this gap. Dialogflow lacks pre-built integrations with live help, email, reviews and other third party services, but can be custom built. Developers can use Dialogflow by making direct REST over HTTP requests, and use client libraries in C#, Go, Java, Node.js, Ruby, Python and PHP. Supports: Multi-platform publishing Voice capabilities SDKs for Internet of Things Natural language processing AI / machine learning and training Over 20 languages Analytics (Chatbase) Amazon Lex About: Lex, the AI/conversational technology behind Alexa, is now open to developers to build Facebook, KiK, Slack or Twillo chatbots (or integrate with Alexa Skills Kit). Naturally, Lex includes speech capabilities and automatic speech recognition (ASR) for speech-to-text. Lex also has pre-built connectors to Salesforce, HubSpot, Marketo, Zendesk and Quickbooks. Thanks to Amazon’s ecommerce context, Lex has one of the most robust libraries of product-related subjects and entities, meaning less manual setup. It also have a few ready-to-use bots and supports AI training. For projects that go beyond website chatbots such as in-store kiosks and Internet of Things, you can leverage Amazon Web Services and third-party APIs, SDKs and services. Pay-as-you-go pricing makes it easy to experiment, and you’re only charged per text or speech request. Supports: Facebook, KiK, Slack, Twillo, Alexa, your own bot Voice capabilities and speech-to-text Natural language processing AI / machine learning and training Ready-to-use dialogs and ecommerce-focused entities Integration with third party tools (e.g. HubSpot, Salesforce) SDKs for Internet of Things Microsoft Bot Framework About: Microsoft Bot Framework works with Azure Cognitive Services to support complex, AI-driven use cases including adaptive cards (display real-time, contextual information on orders, bookings, etc), image and voice recognition. If you want chat that listens and speaks (even in a “branded voice”) and can identify speakers’ voices and faces, this bot’s for you. Despite these advanced capabilities you can try it for free, and pay only for what you need. Microsoft’s own LUIS (Language Understanding Intelligence Service) is used to configure your own business logic with advanced NLP and AI training capabilities. The Framework allows you to use multiple data sources (yes, Big Data!) and integrate with any channel and touchpoint. However, Microsoft’s solution is developer-heavy. Business users have no tooling to customize dialog, meaning IT must be committed to not just the initial build, but to the entire lifecycle of the bot. Supports: Pre-built dialog “blocks” Natural language processing Voice capabilities and voice recognition Branded voice Image and face recognition Adaptive cards AI / machine learning and training Big Data integration SDKs for Internet of Things Deployment to Azure Integration with Microsoft Cortana devices Analytics Pandorabots About: Pandorabots is a hosted framework to build rules-based chatbots. An AI “OG,” Pandorabots has been around since 2008, with over 1M community users worldwide. It’s based on Artificial Intelligence Markup Language (AIML) which it claims is “easy for anyone to learn, even if you aren’t a programmer.” It also offers its own professional services. For developers, SDKs are available for Java, Rube, Go, Node.js, Python and PHP. Pandorabots lacks a major feature of other frameworks -- machine learning. However, it positions this as a benefit, as machine learning tools tend to experience performance lag the more intents it keeps. Supports: Access to open source chatbot libraries Voice capabilities Big Data integration SDKs for popular programming languages IBM Watson About: Built on a neural network of 1 Billion Wikipedia words, Watson’s AI powers 1-800-Flowers’ GWYN (Gifts When You Need) concierge and the North Face’s voice search. Watson features an “empathy analyzer” to predict personality through text (aka sentiment analysis). While it’s an enterprise framework, it ships with a visual dialog editor for non-techies to build simple flows. SDKs are available for Java, Node.js, .NET, Python, Ruby and other popular languages, as well as Android and Salesforce. While there are a few pre-built dialog templates, expect to build most bots from scratch. Supports: One-click deployment to any platform Pre-built dialog templates 10 languages and translation Voice capabilities Speech-to-text, text-to-speech Natural language processing Machine learning and training Sentiment analysis Visual dialog editor Collaboration tools Live chat takeover Big Data integration Analytics Pypestream About: Pypstream is a build framework that serves as a conversational commerce microservice. It’s API-driven, and integrates with any web service using REST, SOAP, or legacy APIs. While Pypestream isn’t primarily focused on retail, it has some very appealing features for travel, insurance and finance that can apply to B2C and B2B commerce scenarios. Its main differentiator is encryption and privacy that supports entry and retrieval of passwords, orders and other sensitive information, and file upload which can be used for advanced support and AI-driven onboarding and verification of new accounts. For travel companies such as cruise lines, Pypestream can support in-chat bookings, activities, concierge services, loyalty points and rewards, dining vouchers, discount codes, personalized guest experiences and travel insurance. Hotels can integrate guest services, late checkout, room service, upgrades, extended stays, loyalty points and rewards, amenities, bookings, locations, concierge services and other discounts. Travelers can also spend points within chat. Pypestream’s AI maintains context throughout a chat history, which is useful for personalized experiences. It can also trigger outbound SMS notifications via event-based broadcasts. Based on the selected use cases for automation, Pypestream will extract relevant data from APIs to authenticate users, and can even trigger outbound SMS notifications via event-based broadcasts. Supports: Natural language processing Voice capabilities Design studio AI / machine learning and training Rich media and file upload Scheduling GPS / send location Data encryption In-chat payment Surveys Integration with Big Data, booking systems and more Live chat takeover SMS notifications and event-based triggers Extension to any device / Internet of Things Conversation logs Analytics What to ask yourself before choosing your ecommerce chatbot Still not sure which solution to choose? As with most tech decisions in this day, there isn’t a one-size-fits-all option so you’ll need to think carefully about your business requirements. Your chatbot solution will depend on your needs and how well their features satisfy them. If you’re still not sure about which one to pick, ask yourself a couple of the following questions: Do you need ultimate flexibility and the ability to code? Or is a drag and drop option fine? Do you have basic use cases, or do you need a complex AI to handle your customer support questions? Do you need SMS or voice-enabled commerce? Does your team need the ability to intervene with live chat? Is your business international and in need of multi-lingual support? Do you need a native website bot, or do you primarily need to focus on platforms like Messenger and Instagram? Do you need to enable a cart and checkout process in your bot? How much support will you need to onboard and implement your bot? What data will the bot collect, what do you need, and how do you plan to use it? Does the bot meet your privacy needs? What is the base cost of the platform and are there any additional fees that you need to consider? What integrations do you need and will the platform support you? Ask yourself what it is that you need and go from there. Elastic Path does not provide chatbot solutions, but if you have questions about how to commerce enable your chatbot, we can help. We provide a headless, API-first microservices solution for businesses looking to build custom, unique commerce experience. We can help enable cart & check out within your bot and enable a faster, more seamless customer experience.
    Topics: build, business, facebook, need, ecommerce, chat, data, pricing, bots, chatbot, messenger, best, chatbots, language.
  • 16 of the Best Job Interview Questions to Ask Candidates (And What to Look for in Their Answers) - When you're interviewing people to join your team, you have to get creative — after all, there's only so much that questions like "What's your biggest weakness?" and "Are you a team player?" reveal about who your candidates truly are.
    Topics: look, best, job, answer, work, interview, candidate, candidates, answers, team, question, ask, questions, good.
  • 17 Email Marketing Best Practices That Actually Drive Results - While email marketing may not get the attention some newer marketing channels get, it's still a terrific way for you to generate leads and convert more prospects for your business.
    Topics: results, open, drive, newsletter, email, subject, marketing, actually, best, recipients, emails, include, line, practices, list.
  • 20 Email Marketing Best Practices to Turn Campaigns Into Sales - Use these email marketing best practices to grow your mailing list, build trust in your brand, and turn subscribers into buyers.  More
    Topics: sales, website, list, campaigns, text, marketing, emails, subscribers, turn, line, best, practices, email, send, readers.
  • 20 of the Best Free Google Sheets Templates for 2022 - Google Sheets templates help you create better spreadsheets while saving you valuable time. A template knows what you need and offers it without any manual input, giving you the ability to focus on more important things — such as making sense of the data itself.
    Topics: templates, create, youre, sheets, project, best, need, business, google, template, using, free.
  • 21 of the Best Landing Page Design Examples You Need to See in 2022 - How do you convince visitors your website is worth their time? There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are.
    Topics: simple, examples, need, design, visitors, pages, form, customers, best, information, page, landing, great, color.
  • 25 Best About Us & About Me Page Examples + 5 Templates - Building a website is an exercise of willpower. The bells and whistles of the design process are tempting to focus on, but compelling content is what makes a website work for your business.
    Topics: way, best, mission, business, examples, values, youre, company, personal, website, page, brand, templates.
  • 26 of the Best Brands on Instagram Right Now -   Contrary to what your friends' photos suggest, Instagram isn't just a social network for selfies and brunch pics. In fact, Instagram has over 200 million businesses that use its platform and 90% of users follow at least one of them, according to recent data.
    Topics: best, instagram, black, content, right, page, brands, tips, youll, images, social, brand.
  • 28 Best Email Newsletter Templates and Resources to Download Right Now - If you had to guess, how many email newsletters do you think you're subscribed to? Ten? Twenty? Fifty?
    Topics: right, templates, html, marketing, offers, download, free, template, emails, newsletters, newsletter, resources, email, best.
  • 28 of the Best SEO Tools for Auditing & Monitoring Your Website in 2022 - There's nothing quite like a sudden Google algorithm update to leave you feeling equal parts confused and concerned. It seems as though search engines like Google wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete.
    Topics: monitoring, website, search, keyword, tools, google, auditing, links, mo, keywords, best, page, pages, seo.
  • 30+ Best WordPress Plugins for Marketers - Did you know there are over 56,000 WordPress plugins available today?
    Topics: plugins, wordpress, post, seo, forms, plugin, best, features, create, google, website, marketers.
  • 34 of the Best Website Designs to Inspire You in 2022 - Your website inspiration journey starts here.
    Topics: best, website, webby, product, way, designs, site, inspire, design, makes, day.
  • 46 Best Free Online Courses For Whatever You Want to Learn - Whether you want that job promotion or to sidestep into a new field, you'll need to commit to learning new skills. One of the best ways you can do that is by taking free online courses.
    Topics: social, media, business, sales, online, learn, course, free, need, strategy, youll, best, courses, marketing.
  • 47 of the Best Affiliate Programs That Pay the Highest Commission - Every day, thousands of publishers benefit from a recurring cash inflow by partnering up with other companies via affiliate programs.
    Topics: website, earn, commission, affiliate, programs, program, products, life, marketing, highest, pay, online, best.
  • 7 Best Practices for Lead Nurturing Emails - Lead nurturing emails allow you to build a relationship with your leads and move them down the sales funnel until they are ready to become a customer. It’s one of the best lead nurturing tactics you can use and an essential part of an email marketing strategy.
    Topics: email, practices, include, business, customer, emails, best, unsubscribe, lead, content, leads, nurturing.
  • 7 Email Cadence Best Practices for Better Email Marketing Campaigns - There's much more to email campaigns than drafting up some copy and hitting send.
    Topics: email, understand, emails, dont, customers, better, marketing, sending, youre, practices, campaigns, cadence, best, frequency, buyers.
  • 7 External Linking Best Practices for SEO - Content. Links. RankBrain. These are the top-ranking factors Google considers when it comes to showing results on the search engine result page (SERP).
    Topics: linking, link, readers, website, best, article, external, practices, anchor, text, content, seo, links.
  • - If you’re a wannabe UK entrepreneur looking to dabble in the waters of eCommerce, you’re in the right place. Today we’re reviewing ShopWired, a UK-centric eCommerce platform. More specifically, we’re listing ShopWired’s most notable features and pricing so that hopefully,… Continue reading A ShopWired Review: Is This The Best Solution for UK Entrepreneurs?
    Topics: best, solution, uk, products, shopwired, customer, customers, variations, entrepreneurs, review, platform, product, stock, create.
  • - Affiliate marketing is one of the best ways to make money online. To make money with affiliate marketing, all you need is to join an affiliate program from a merchant, and start promoting their products. However, while it seems simple,… Continue reading Best Affiliate Management Services for 2022
    Topics: marketing, affiliate, partner, brands, management, affiliates, help, best, businesses, services.
  • - If you’ve been questioning the value of customer relationship management (CRM) software, you can stop now. A recent study by…
    Topics: team, crm, customer, software, compared, business, management, best, features, sales, services, email.
  • - Choosing the best ecommerce platform for artists is one of the most important initial steps you’ll take as a creator to sell your work online. The digital landscape, with its host of easy-to-use website builders and sales tools, has opened… Continue reading Best Ecommerce Platform for Artists in 2022
    Topics: artists, online, website, access, best, sell, ecommerce, platform, month, selling, package, products.
  • Best Facebook Ad Software For Creating Effective Campaigns - In 2020, the number of monthly active users on Facebook was 2.74 billion. Based on that statistic alone, it goes without saying that marketers need to be on Facebook. And they are — in fact, in 2020, there were 10 million active advertisers using Facebook to promote their products and services.
    Topics: ads, tool, target, create, facebook, audience, ad, software, help, campaigns, platform, effective, creating, best.
  • - Financial companies are often under immense public scrutiny. A single mistake could lead to a scandal that destroys a company’s…
    Topics: services, help, financial, best, agencies, firms, media, business, firm, agency, specialize, pr, company.
  • - It’s paramount for businesses of every kind to create a positive brand image, more so now than ever. This is…
    Topics: services, best, fintech, help, london, agencies, firms, media, marketing, firm, agency, pr.
  • - The best free CRM UK companies can access is a crucial investment in the future of your brand. With the right customer relationship management tool, you can unlock the insights you need to strengthen your connection with your target audience.… Continue reading Best Free CRM in the UK (May 2022)
    Topics: access, free, sales, management, tools, customer, need, uk, marketing, support, crm, best.
  • - So, you have the vision to start a website, but your budget is next to none, so you can’t pay for a website builder.  Not to worry! We’re here to help. Fortunately, there are tons of free website builders out… Continue reading Best Free Website Builder for the UK
    Topics: option, youre, uk, plan, templates, features, builder, website, best, free, paid, customization.
  • - Everything is bigger in Texas, so it makes sense that ecommerce warehousing, distribution, and fulfillment have become commonplace in the Lone Star state. Not only is there an incredible amount of space for fulfillment companies to set up warehouses in… Continue reading Best Fulfillment Centers in Texas (Specifically Dallas)
    Topics: shopify, texas, ecommerce, network, pricing, inventory, centers, specifically, shipping, best, month, fulfillment, dallas.
  • Best Goal Setting Worksheet to Help You Plan & Achieve - Accomplishing your goals is an incredibly gratifying feeling.
    Topics: increase, achieving, smart, help, achieve, goals, best, template, traffic, blog, goal, setting, plan, worksheet.
  • - The value of NFTs has skyrocketed in recent months as non-fungible trading rapidly grows in popularity. So, how can you…
    Topics: services, best, help, agencies, media, marketing, nft, agency, blockchain, projects, social.
  • - Just about everyone uses a mobile phone regularly these days, which makes SMS the perfect platform for marketing products and…
    Topics: platforms, send, customers, marketing, campaigns, customer, text, messages, best, software, sms.
  • Best Social Media Management Tools - In the world of social media marketing, there are hundreds of tools and software with features capable of helping you with different aspects of your social media strategy. These tools — also known as social media management tools — can assist with social media creation, collaboration, planning, scheduling , sharing, analysis, and more.
    Topics: content, social, free, best, customer, tool, team, management, clients, media, tools.
  • Best Structured Data Testing Tools - Structured data is the code on your website that explains and organizes the content on the page. The image below is an example of structured data.
    Topics: best, data, site, structured, markup, tool, tools, testing, code, fix, errors, website.
  • Best Times to Post on YouTube in 2022 [Research] - HubSpot Blog Research revealed that YouTube sees the highest usage among social media platforms by video marketers, more than TikTok and Instagram. It’s also where marketers will invest the most in this year.
    Topics: video, research, respondents, youtube, platform, social, post, best, report, media, times.
  • Best eCommerce Order Management System - Any eCommerce platform requires applications to manage necessary functions. One of those applications is an OMS or Order Management System. Let’s get into what these systems are and provide examples of top providers in the market today. What is an Order Management System? Businesses across channels or eCommerce businesses and sellers use an OMS to streamline and automate the sales and fulfillment process from POS to delivery. An OMS system is multi-dimensional and faceted; it touches all aspects of your business from the customer to your sales channels and products, to inventory levels, customer service, and all aspects of the ordering process from printing and packing to shipping. In the securities market, an order management system is used to transact orders in an efficient and cost-effective manner. Brokers and dealers use an OMS when filling orders for various types of securities and can track the progress of each order throughout the system. An OMS in the Financial markets may also be referred to as a trade order management system. What should an effective OMS do? The purpose of an eCommerce OMS is to automate the order fulfillment process so you can focus on decision-making and relationship building. An OMS speeds the process to fulfillment, so your customers are satisfied, and your business model stays solvent. Forecasting capabilities within an OMS can also prevent stockouts – a costly consequence for businesses of all sizes. Here are a few OMS providers and what differentiates them in the market. What works for your business? You may ask yourself a few questions: How well will it integrate with my content platform? What features do I need? How fast can I make changes to processes? What's my budget? What OMS systems work best with my business model/channel? Can I customize it for alternate payment methods and discount pricing? Do I need options for multiple currency management? How will my business change in the next 3-5 years, and will this system scale? While this isn’t a complete list by any means of all the providers in the market, one of these may resonate with you based on your specific needs. See Why Headless Commerce is the Future of Commerce Imagine a Commerce Experience and See it Come to Life with Headless eCommerce Platforms by Elastic Path. Go to Headless Commerce   Brightpearl Headquarters: Bristol, UK Brightpearl.com Brightpearl allows for different types of fulfillment options such as partial or multi-location, or through Amazon. They are touted for their ease of doing business and their customer support team. While they are a more expensive option, they score high with customers when it comes to data integration functionality.   Fluent Commerce Headquarters: New South Wales, Australia Fluentcommerce.com Fluent Commerce has out-of-the box functionality with the flexibility to launch quickly and a rapid time to value. They are known for scalability as your business needs change. Speed to market and adaptability are key strengths.   Jetti Headquarters: Bath, England Jetti.io Jetti streamlines operations by automating drop shipping. It integrates well into any platform whether that is eCommerce, accounting functions, or shipping couriers connected through your store. Synced information connecting inventory and pricing so you have a clear picture of the state of business, as well as the ability to upload catalogs and other product data sources as needed.   Orderhive Headquarters: Newark, Delaware Orderhive.com Orderhive offers a wide range of features to manage complexities with a reasonable price tag; including custom tagging for order identification, pre-order, backorder, or partial fulfillment situations, and the ability to convert in multiple currencies.   QuickBooks Commerce Headquarters: Singapore Quickbooks.intuit.com Capitalizing on its credibility in the accounting software market, QuickBooks Commerce is known for its flexibility and affordability in the OMS category. The application integrates well into other eCommerce platforms and offers business intelligence tools to aid in decision making.   Salesorder Headquarters: Chicago, IL Salesorder.com An especially useful tool for companies in the B2B wholesale channel. Robust product features such as sales forecasting and tax automation.   Skubana Headquarters: El Segundo, CA Skubana.com Skubana comes with a learning curve given its extensive offering. A single dashboard provides insights by channel, warehouse, and product. Forecasting tools and sales reports are available to help with daily and long-term decision making as needed.   Veeqo Headquarters: Swansea; Austin, TX; Bishkek, Kyrgyzstan Veeqo.com Veeqo offers a few extra features for retailers such as performance reports and the ability to manage purchase orders and create labels and invoices.   Zoho Inventory Headquarters: Chennai, India Zoho.com Zoho Inventory is known as a small business solution with both paid and free versions. All the functionality you’d expect such as tracking inventory and sending updates to customers regarding orders, however you can’t use the product offline. You do have the ability to connect with other Zoho products. Ideal for value in a small business and they do score well for continuous product improvements. Moving Ahead With Automation and Convenience in Mind We know. This can be a daunting decision especially when it comes to making business decisions in a rapidly changing landscape. But Elastic Path can simplify your complexities and business needs. Take the time to research and drill down to what really matters in your eCommerce strategy and goals. How can we help? For more information and insights, check out this ebook: Order Management API for eCommerce
    Topics: product, market, system, oms, fulfillment, business, management, best, systems, order, commerce, ecommerce.
  • Best eCommerce Search Engine Providers - With exponential growth in global eCommerce sales, it’s mission-critical to offer the best solutions for your customers’ experience. The numbers tell us just last year retail eCommerce sales estimated $4.9 trillion, with forecasted growth by as much as 50% to 7.4 trillion by 2025. How fast can your customers find exactly what they’re looking for with minimal effort, plus the valuable insights gleaned from that search into your customers’ behavior. Mobile optimization plays heavily into how your customer searches, as well as synonym results and autocorrect, with the goal to help to your customer zero in quickly on what they’re looking for, or nudge them towards results if their search is non-specific. Site search capabilities go well beyond a bar at the top of your site. Think of site search is an engine fueling your customer experiences. It will inform and transform your digital commerce journey. You’ll want to look at a few considerations and common terms as you evaluate site search vendors: Scalability – your eCommerce solution must weather the unpredictable nature of an online marketplace. Your system must manage the highs of traffic and data without downtime and a total reliance on an IT team Faceted Navigation and Filters – visual cue to narrow down search functions by the desired category such price, size, color, etc. Natural Language Processing (NLP) – allows for brand name recognition or other identifiers in a product set so your customers don’t have to be exact in their search, yet still land on the desired result Zero Results – a fix to queries that come up short to reduce the dreaded bounce rates Artificial Intelligence – a significant driver in the future of eCommerce. AI is behind the highly personalized experiences your customer's demand Just like any partner in your eCommerce solution, a search vendor needs to align with your business needs and goals and integrate well with your existing system. Interested in Learning More About Elastic Path Commerce Cloud? Launch and optimize innovative experiences fast, with a modern, headless, SaaS, API-first, & microservices-based commerce platform. See the Future of eCommerce Algolia Headquarters: San Francisco, CA Website: algolia.com Overview: With a search as a service model, their product indexes clients' sites and so the search task is far simpler. The benefits include an easy implementation and the ability to make changes quickly as needed. Algolia is known for their expertise in advanced search functionality especially useful for catalog management. Additional Resource: Elastic Path teamed up with Algolia and Contentful for an on-demand webinar on navigating and overcoming the barriers to the Composable Commerce approach. The presentation includes real life use cases and a Q&A.   AddSearch Headquarters: Helsinki, Finland Website: addsearch.com Overview: AddSearch customers report back the flexibility and easy integration of the product, and point to its cost-effectiveness and exceptional customer service for small business users.   Azure Cognitive Website: azure.microsoft.com Azure Cognitive Search is the only cloud search service with built-in AI capabilities that enrich all types of information to easily identify and explore relevant content at scale. Azure Cognitive Search service, provides indexing and query engine, persistent storage of search indexes that brands create and manage, and a query language for composing simple to complex queries. Bloomreach Headquarters: Mountain View, CA Website: bloomreach.com With applications for content management, site search, page management, SEO optimization and role-based analytics, Bloomreach is a central location for all players who manage customer experience to come together and intelligently drive business outcomes. Coveo Headquarters: Quebec, Canada Website: coveo.com Overview: Coveo touts search optimization for eCommerce applications, websites, and workplace enablement. Their solutions plug into any system regardless of tech stack; you can start from scratch or use their pre-built integrations. They score well with users for their analytics capabilities. Google Cloud Search Headquarters: Mountain View, CA Website: cloud.google.com Overview: Well-known market leader in search function. Using the powerful searching capabilities of Google, users are immediately able to enter their queries, look for contents and answers, and view search suggestions. Handshake by Perficient Website: perficient.com Handshake is a modern Search Connector Framework that takes the guesswork out of getting content to index. Handshake for Elastic Path gives users complete control over the flow of data from Elastic Path to multiple search targets, securely and flexibly. LucidWorks Headquarters: San Francisco, CA Website: lucidworks.com Overview: Founded in 2008, LucidWorks initially provided support and consulting services for the Apache Lucene/Solr open-source search project; they are currently the largest supporter of open-source search industry-wide. They offer search, discovery, and analytics solutions from two platform products. Sinequa Headquarters: New York, NY Website: sinequa.com Overview: Sinequa’s search optimization expertise comes from large organizations with complex information layers such has government agencies. They score well in the marketplace for a smooth integration process. Yext Headquarters: New York, NY Website: yext.com Overview: Yext offers customized search and discovery experiences based on natural language understanding and AI. Their real-time search analytics provide even more insight into how users are searching and what questions they’re asking. They are known in the market for their multi-format support capabilities. Site Search Informs the Journey – So What’s Next? With so many players in the market, you’ll need to evaluate who best works for you as far as your digital maturity, and how you’ve mapped out your digital commerce metrics and goals. Bear in mind how crucial the omnichannel experience is for the future of eCommerce. Meeting the customer where they are across multiple touchpoints with as little friction and effort as possible is the future and the now of digital commerce. A robust and intuitive search functionality is just the tip of the iceberg. For more information and insights on how to begin your eCommerce transformation, check out Elastic Path’s Replatforming Guide, or see what’s new in our Resource Library.
    Topics: customers, commerce, ecommerce, best, search, elastic, users, path, site, providers, engine, customer, service.
  • Brand Refresh vs Rebrand: Which is Best for You? [+Checklist] - Brands that aren’t constantly evolving run the risk of becoming outdated or irrelevant. Some of the most popular brands of today would not have made waves unless they had undergone rebrands or refreshes.
    Topics: identity, checklist, changes, vs, company, rebrand, brands, change, refresh, client, successful, best, brand.
  • Data Tracking: What Is It and What Are the Best Tools - When data is surfaced, organized, analyzed, and applied effectively, you have the power to delight more customers and improve your business’s bottom line. But first, you need to obtain all of that valuable information.
    Topics: tools, web, page, tracking, best, track, tool, website, product, data, user, customer.
  • Demand Curve: Avoid these 10 copywriting mistakes to get more conversions - Copywriting isn’t about combining the right words to sell your product — it’s how your messaging connects with users. By improving a few words, your copy can better convince people to become customers
    Topics: mistakes, curve, customers, conversions, copywriting, techcrunch, avoid, product, readers, demand, website, understand, users, target, best, prospects, copy.
  • Digital Merchandising Best Practices - No argument that eCommerce sales skyrocketed in the last two years, as the world turned to mobile devices to buy everything from a week’s worth of groceries to a new couch for the family room. But even as the world opens up post-pandemically, eCommerce retail sales maintain the top spot on the leaderboard. Projections point to upwards of $7 trillion in sales by 2024. What’s happened to merchandising as we’ve made the shift from brick-and-mortar to a virtual store and cart? Plenty. How do you translate an in-store experience into an engaging digital one that leads a shopper to Buy Now sight unseen? Let’s dive into the world of eCommerce merchandising and find out how retailers create a path to purchase from the physical to the digital experience. What is Digital Merchandising? Also known as eCommerce or online merchandising, digital merchandising is the practice of marketing goods in the digital space. Just as you map product placement and displays in-store with branding considerations to draw the customer over, the same actions happen in a virtual store to entice the shopper from their chosen device. Product merchandising is about having the right assortment, and showcasing it at the right time to the right customer. You are essentially creating content; and given the 2024 online sales projections retailers can’t afford to sit this one out. Make a Plan & Get Campaigning You may have a number of goals for your business; you’ve targeted a specific sales growth percentage or doubling down on the number of promotions per month, or you’d like to grow your loyalty program for top spenders. Whatever the case may be, once you’ve set the goals it’s now time for strategizing. You’ve stated the what - now you need to flesh out the how. Personalization: It’s a New Day for Data Collection When it comes to eCommerce merchandising campaigns it’s ok to get personal. In fact, it’s mission critical. With the death of third-party cookies, retail marketers are forced to revisit how they collect data and lean in on first or zero-party solutions to power personalized shopper experiences. Research shows today’s shoppers care how you get their data and what you do with it. “Seventy percent of consumers like personalization, as long as brands are using data they’ve shared directly.” Source: Twilio A Common Personalization Trap: The Creep Factor There are many schools of thought on how much personalization is too much. I think we can all agree that ultimately personalization should best serve the customer and fulfill a need. Stepping outside the boundaries and creating an inaccurate assumption defeats the purpose of winning trust. For example, I’m a pet owner. I often browse and shop online for pet food and supplies and have tried the numerous subscription services based on this category But that also means over the years I’ve had to inevitably say goodbye to pets. Here is a snapshot of the types of personalization I could experience based on the data capture: Zero Party: The cat food you liked in our poll is now BOGO First Party: The pet carrier you browsed last month is on clearance Second Party: Congrats on the kitten! Need pet insurance? Third Party: It’s hard to lose a furry friend. Next time, check out our pet caskets and internment services You’ll notice as we progress through each scenario, the degree of personalization falls a bit further into the off-putting range. What you ideally want to do is solve a problem or create a convenience; not push the limits of knowing too much. “Personalization can mean a lot of things, so it’s important to understand what a marketer thinks it is and how it’s creepy. This can often clear up initial concerns. Then for us, the guiding personalization principle is to figure out if and how it adds value to the end user…” Source: Paul Munkholm, Kettle Interested in Learning More About eCommerce Merchandising? Discover 10 areas to optimize your eCommerce merchandising strategy for your business and more with our playbook. Go to Playbook Ecommerce Merchandising Trends and Tips to Consider Many of today’s digital merchandising tips and trends are based in AR/VR technology, embraced in greater numbers by Gen X and Millennial groups. A few examples of these tactics include: Virtual dressing or try-on rooms allowing shoppers to try clothing or makeup swatches from any device, wherever they are, before purchase “See it in your room” capabilities for furniture or décor accessories to replicate digitally what the item will look like in a shopper’s home or space (a useful deterrent from returns) Social networks like Pinterest and Instagram have leveraged this technology in their algorithms. Studying how they strategize and leverage it in the path to purchase in-app can be useful if you’re looking to see more AR/VR in play Implement 360 plug ins and enable virtual product tours across devices It really depends on your product assortment and what you’re able to invest in as far as technology – you need to assess what works best for your business. Bear in mind how critical it is for shoppers to get the same level of comfort and confidence they do from an in-store experience and a face-to-face conversation with a retailer - having a unique experience is key to engaging (and keeping) today’s shopper. Product Merchandising Product merchandising is key to all types of channels. And what eCommerce has shown us is the complexity around merchandising. In today’s eCommerce landscape retailers have multiple digital storefronts, complex pricing needs to reflect flash or scheduled sales, loyalty pricing, or bundling models. A Rapidly Changing Landscape Ecommerce changes rapidly so it’s important to be on top of what’s trending in digital merchandising technology and how that affects your customer. The in-store experience is not going away; instead the merging of the physical and virtual is now the combined commerce narrative. Operating and streamlining the experience in both worlds is becoming the norm. Above all – make it easy, friction-less, predictive, and personalized (appropriately), from discovery to purchase. Answer questions for your customers before they even know they had them. Build trust and confidence from the first time they click on your site or app. Make shopping with you an unforgettable experience they simply can’t do without.
    Topics: sales, pet, todays, merchandising, personalization, practices, digital, experience, data, ecommerce, best, virtual.
  • Does Your Company Need An Employee Referral Program? [Examples + Best Practices] - Finding qualified candidates to fill your open positions can be challenging. Job posting sites claim to make the process easy by connecting you with hundreds if not thousands of potential employees. But having such a large pool of candidates can be overwhelming.
    Topics: quality, position, referral, hiring, know, candidates, company, program, employee, best, employees, does, practices, need, examples.
  • - Don't let your copy let you down — your sales and revenue depend on it. Use these ecommerce copywriting tips for best results!
    Topics: website, brands, product, brand, visitors, write, ecommerce, tips, sells, customers, best, copywriting, copy, language.
  • How 3 Childhood Friends Without Business Experience Built “The Best Brand in Denmark” - In this episode of Shopify Masters, we chat with the founders of the recently named “best brand in Denmark,” Shaping New Tomorrow. The three friends, Christian Aachmann, Kasper Ulrich, and Christoffer Bak were able to disrupt the menswear industry, build multiple physical stores, and scale beyond 8-figures in annual sales.More
    Topics: experience, childhood, pants, menswear, friends, tomorrow, shaping, built, good, scale, denmark, brand, best, business, lot, really, products.
  • How Do You Pick the Best Theme For Your Online Store? Take Our Quiz - Your website design and layout could win—or lose—a customer for life. That’s why it’s an important step in launching a new brand or rebranding an existing one. Most businesses start with a website theme and tweak it to suit the brand’s needs. How do you choose the right one for you? Start with our interactive quiz, then read on to get the most from your theme.More
    Topics: fit, themes, online, product, pick, quiz, store, shopify, website, best, right, theme, brand, try.
  • How Hubspot’s Social Team Prepares for the Holiday Season [+Tips You Can Leverage] - All right, so most of us haven't even picked out our Halloween costumes yet.
    Topics: social, prepares, leverage, content, holidays, team, marketing, create, best, season, tips, holiday, media, hubspots.
  • How Hunter Got 100+ Mentions in 3 Months With Cold Outreach - Google ranking factors are constantly changing, but links remain one of the most critical factors used by search engines.
    Topics: cold, prospects, email, listicle, best, product, mentioned, hunter, mentions, months, need, outreach, emails, youll.
  • How To Create An Infographic In Powerpoint [+Free Templates] - It can be intimidating to create your own infographic when you don’t have a design background. You could always commission an agency or hire a designer — but that can get pricey fast. To create professional-looking infographics and captivate your audience, you can benefit from learning how to create your own infographics in PowerPoint.
    Topics: graphic, infographic, best, timeline, data, free, create, design, select, infographics, powerpoint, templates.
  • How to Find the Best Time to Post on TikTok - Learn how to use TikTok’s analytics tool to find out the best time for your brand to post on TikTok for the highest engagement.More
    Topics: data, times, best, youll, tiktok, followers, content, post, account, analytics.
  • How to Find, Choose, & Hire the Best B2B Marketing Consultant or Agency - Marketing is an umbrella term for a wide variety of methods and strategies meant to benefit your business.
    Topics: b2b, budget, choose, best, consultant, strategy, marketing, outcomes, agency, business, help, hire.
  • How to Share Your Strengths and Weaknesses During A Job Interview - You’re sitting across from a hiring manager, or even worse, a group of people interviewing you for a role, and the dreaded question comes up…
    Topics: question, best, weaknesses, excellent, interview, strengths, know, skills, share, work, job.
  • Partnering with Kanarys to Support the Future of Diversity, Equity and Belonging - HubSpot’s commitment to diversity, equity, and inclusion (DEI) best practices has played an essential role in our success and we know that it can for all companies in the HubSpot community. We’re seeking to help our customers achieve their best performance through adopting these practices too.
    Topics: customers, support, dei, identify, programs, kanarys, future, practices, equity, diversity, belonging, companies, partnering, best, hubspot.
  • Prepare Your Shipping for the 2021 Holiday Season - Over the last couple of years, ecommerce business owners have seen their fair share of shipping and delivery woes. From…
    Topics: shipping, return, best, business, fulfillment, options, easy, practices, delivery, customers, holiday, customer.
  • Quora Ads: Are They Right For Your Business? - When you think of online advertising, what’s the first thing that pops into your mind? Google? Facebook? YouTube?
    Topics: quora, quoras, users, ad, targeting, way, pixel, best, business, right, ads, advertising.
  • SEO for Google’s ‘People also ask’ - Google's "People also ask" section is a treasure trove of questions from potential customers. It's an optimization opportunity — for rankings in Google as well as conversions on an ecommerce site.
    Topics: laptop, seo, page, questions, search, results, pages, queries, googles, best, related, ask.
  • - In the world of 3rd-party logistics (3PL) ShipBob reigns supreme. But does that mean it’s the absolute best fulfillment provider for every single ecommerce business? Absolutely not! That’s why we want to share some of the best ShipBob alternatives.  The… Continue reading ShipBob Alternatives for Cost-effective and Speedy Ecommerce Fulfillment
    Topics: costeffective, best, alternative, 3pl, ecommerce, fulfillment, alternatives, speedy, shipping, shopify, shipbob, stag.
  • - The debate of Shopify POS vs Clover POS can be more complex than it seems. Both of these tools have a lot of benefits to offer the average ecommerce seller. With both Clover and Shopify, you can sell products online… Continue reading Shopify POS vs Clover POS (Apr 2022): Which is Best?
    Topics: need, store, pos, best, plus, shopify, tools, payments, online, offline, apr, clover, vs.
  • - Making the right choice between Shopify POS vs Square POS isn’t always easy. Shopify and Square stand among some of the better-known all-in-one merchant solutions for business leaders today. These tools can both support business leaders in taking payments offline,… Continue reading Shopify POS vs Square POS: Which is Best?
    Topics: best, features, square, tools, range, online, need, solutions, vs, payments, shopify, pos.
  • Tackling touchpoints on your customer’s path to purchase - Many startups are hyper-focused early on with their ads' click-through rate (CTR) and the conversion rate (CVR) for purchases. This is good information, but it leaves so much more to be desired.
    Topics: touchpoint, purchase, marketing, best, user, ad, tackling, customers, email, retargeting, techcrunch, campaign, path, different, touchpoints.
  • The 12 Best Free (and Private) Email Accounts and Service Providers of 2022 - You need an email account — whether it’s for networking, job recruitment, downloading resources, transferring files, setting reminders, meeting with colleagues, or something else.
    Topics: inbox, account, gmail, service, mail, private, accounts, feature, emails, free, providers, email, best.
  • The 13 Best Marketing Channels for Growing Your Ecommerce Business - We’ll define what a marketing channel is, share examples of different channels, and walk through a framework for choosing the right ones for your brand. More
    Topics: marketing, alex, email, customers, channels, product, brand, best, ecommerce, growing, search, paid, business.
  • The 15 Best Free Portfolio Websites for Creating an Impressive Digital Portfolio - Whether you're a UX designer, freelance writer, or photographer, an impressive online portfolio is critical for impressing potential clients and landing future jobs.
    Topics: impressive, work, online, portfolio, photographers, create, websites, digital, site, website, creative, creating, free, best, offers.
  • The 19 Best Content Marketing Tools in 2020 - While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently.
    Topics: great, marketing, analytics, free, google, help, best, tools, used, content, tool.
  • The 20 Best Video Editing Apps for 2022 - Using a video editing app is critical for creating a winning video marketing strategy. And if you're reading this blog post, chances are you already know you should incorporate more video content into your marketing, especially after the rise of remote work.
    Topics: features, app, free, best, apps, videos, editor, music, video, platforms, editing.
  • The 21 Best Email Newsletter Tools for Engaging Subscribers in 2022 - One of the best ways to deliver valve to and engage with your subscribers — those who already like, know, and trust your brand — is through an email newsletter. With the right email newsletter tool in place, you can keep your contacts engaged with your business, establish your brand authority and trustworthiness, and ultimately drive more leads. Discover the top email newsletter software to help you do just that.
    Topics: tool, newsletters, email, marketing, templates, engaging, offers, tools, features, best, free, newsletter, subscribers, create.
  • The 7 Best Leadpages Alternatives in 2022 - It doesn't matter how awesome your e-book is if no one can download it.
    Topics: best, marketing, alternatives, create, tools, landing, leadpages, number, builder, pages, page, help, templates.
  • The 8 Best Free Flowchart Templates [+ Examples] - A flowchart template will help you easily map out business processes, improve workflows, and even clarify your organizational structure — without you needing to draw a single line from scratch.
    Topics: process, business, help, templates, free, flowchart, customer, flowcharts, template, best, processes, different, examples.
  • The 8 Best Marketing Frameworks You Need to Know - Marketing is a unique animal. With a combination of creativity, analytical thinking, taking data into consideration, and project management, a modern-day marketer must possess a great number of skills and have quite a few tools at their disposal.
    Topics: content, taking, prospects, best, need, marketing, youll, frameworks, customers, know, likely, emotions, framework, product.
  • The Best 30-60-90 Day Plan for Your New Job [Template + Example] - Worry often comes along with the excitement of a new job. What if you can't adapt to new people, processes, and team-wide dynamics quickly enough to make a great impression?
    Topics: day, team, job, phase, plan, teams, company, example, goals, best, template.
  • The Best Ecommerce Content for Facebook - Facebook is the king of social media for businesses. Billions of consumers learn of brands and products via the platform. In this post, I’ve collected seven types of content on the world’s leading social platform for merchants to stand out, connect with an audience, and grow a following.
    Topics: social, ecommerce, way, topics, infographics, content, videos, trending, users, best, facebook, audience.
  • The Best Ecommerce Content for Instagram - Instagram is a marketing powerhouse. But ecommerce merchants often miss the opportunity. Too many focus solely on sharing product images, not connecting with prospects. I've collected in this post seven types of content ecommerce merchants can use on Instagram to connect and engage with followers.
    Topics: customers, page, products, content, share, instagram, social, merchants, ecommerce, product, best.
  • The Best Ecommerce Content for LinkedIn - We've addressed the best ecommerce content for Instagram, Facebook, and Pinterest. This post discusses dos and don'ts for content on LinkedIn.
    Topics: example, videos, content, page, images, companys, business, best, unique, ecommerce, linkedin.
  • The Best Ecommerce Content for Pinterest - Pinterest may be the best social media platform to introduce products and drive online sales. We explain how to use boards and pins for ecommerce in this must-read piece.
    Topics: products, videos, users, ecommerce, ideas, content, best, pinterest, unique, product, pins, boards, search.
  • The Best Ecommerce Content for Twitter - The best ecommerce content for social media depends on the channel. We've addressed content for Instagram, Facebook, Pinterest, and LinkedIn. This post discusses content on Twitter.
    Topics: best, media, questions, content, polls, social, sales, products, example, twitter, followers, ecommerce.
  • The Best Grammar Checkers that Make Content Editing Easier - Whether you’re sending out cold emails all day or drafting up campaigns and proposals, it’s tedious to spend time pouring over grammar. You can waste precious time deciding if you’re supposed to be using ‘affect’ or ‘effect’ or if you’ve used the word ‘very’ too many times. Instead, finding the best grammar checker for your work can automate this task and boost your productivity.
    Topics: grammar, editing, content, easier, program, features, free, spelling, text, writing, checker, best, checkers.
  • The Best Navigation for Ecommerce Sites - The best ecommerce navigation mimics human decision-making. Too many sites overwhelm visitors with complex menus and an avalanche of info.
    Topics: menu, website, shoppers, navigation, site, sites, visitors, best, ecommerce, info, bars, brains.
  • - The best POS system for small business is a simple, affordable, and reliable tool for managing sales and in-person transactions. A point-of-sale system empowers businesses to take payments from consumers in-store and track the movement of inventory. With a leading… Continue reading The Best POS System for Small Business (Apr 2022)
    Topics: small, shopify, apr, online, sales, range, solution, tools, system, best, business, features, pos.
  • The Best Social Media Channels for Marketing in 2022, According to Company & Consumer Data - Every day there’s something new on social media.
    Topics: consumer, according, marketing, marketers, plan, media, platform, data, channels, platforms, social, facebook, audience, company, video, best.
  • The Best Super Bowl Ads of All Time - The next Super Bowl is coming. And as we get closer to the big game, Americans aren't just looking forward to the football -- they're also excited to see what the nation's big-budget brands will come up with for this year's ads.
    Topics: budweiser, bowl, tide, brands, ad, game, man, ads, best, super, commercial.
  • - There’s no shortage of t-shirt templates and clothing mockup generators online to help you create great images for your clothing brand. The difficult part is sorting through all the poor quality ones to find the best ones that will work for you and give your brand the quality it deserves. Here’s a list of the best t-shirt templates and mockup generators.
    Topics: tshirt, best, tshirts, clothing, creative, design, templates, generators, template, photoshop, mockup.
  • The Best Time to Post on Social Media in 2022 [Data from 300+ Marketers] - Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others.
    Topics: best, times, marketers, social, brands, platform, media, posting, saturdays, data, post.
  • The Founder’s Bookshelf: The 29 Best Business Books for Entrepreneurs - Books can cheer us up when we’re feeling sad, motivate us to make improvements, and teach us new skills. If you’re looking to put together an entrepreneurial reading list, here are the best business books to include.More
    Topics: good, books, best, work, founders, great, book, looking, habits, successful, entrepreneurs, business, offers, bookshelf.
  • The Meaning of Employee Relations - Workplace culture and strong internal relationships are undeniably critical for your company's long-term success. Focusing your efforts on employee relations, and cultivating good relationships between employers and employees can help your Human Resources department mitigate conflict, build trust between team members, and decrease turnover rates.
    Topics: employee, policies, relations, company, best, relationships, feel, help, work, employees, meaning.
  • The Top 16 Best Email Marketing Services in 2022 - Email marketing continues to be a critical strategy for marketing (and sales teams) across an array of industries and business types, and an email marketing platform is one of the first additions to a marketer's tool belt — and for good reason.
    Topics: plans, automation, best, marketing, email, campaign, campaigns, emails, services, service, offers, free.
  • The Ultimate Guide to Performance Management: 5-Step Process and Best Practices - Peter Drucker once described customers as the "most important stakeholders." While this may be true, your customers are dependent on one thing.
    Topics: goals, best, employee, important, practices, employees, guide, customers, organization, 5step, performance, management, need, process, ultimate.
  • What Are Responsive Search Ads and Why Should You Use Them? - As a marketer, we've been talking about personalization and responsive advertising for some time now. And that trend isn't going away. In 2019, 72% of display ads were responsive (more than double what they found just two years previous).
    Topics: google, ads, benefits, descriptions, responsive, ad, titles, best, different, search.
  • What Is B2B Marketing Automation Plus the Best Software - Marketing automation allows your team to increase productivity while simultaneously nurturing more leads.
    Topics: help, b2b, data, software, workflows, best, team, right, leads, audience, marketing, plus, automation.
  • What is User Story Mapping? Steps, Examples + Best Tools Available - Picture this: You're a product owner and your team has a backlog of features to implement.
    Topics: examples, available, team, start, steps, teams, mapping, tasks, tools, best, product, user, map, search.
  • When to Post on TikTok: A Simple Guide - HubSpot Blog research found  that 93% of marketers that already leverage TikTok have plans to continue investing in the platform in 2022, and 52% of marketers plan to increase their investments for the year. If you’re one of the marketers hoping to increase your business’ presence on the app, or you’re leveraging it for the first time, it’s important to have a TikTok-specific strategy that works.
    Topics: best, select, simple, guide, different, marketers, business, audiences, tiktok, post, analytics, times.
  • - Are you dreaming of becoming a social media influencer and unsure of where to begin? Or maybe you're already a social media superstar looking for new and innovative ways to increase your influence? Alternatively, you may be a company considering… Continue reading Which is the Best Influencer Marketing Platform for Your Business?
    Topics: instagram, social, brands, marketing, best, content, business, tiktok, platform, influencers, influencer.
  • YouTube vs. Vimeo: Which Video Platform is Best for Your Business? [New Data] - While YouTube is obviously the largest video hosting platform on the web, it might not be the best choice for every business.
    Topics: best, business, data, free, offers, youtube, youre, support, vs, platform, videos, quality, vimeo, video.