Top 2021 resources on better

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• 10 recommendations for better ecommerce industry in Europe - The European elections take place between 23 to 26 May, in a time where Brexit and the growth of euroscepticism are hot topics. Pan-European ecommerce association Ecommerce Europe wants a level-playing field for the Digital Single Market and gives 10 recommendations for a better ecommerce industry in Europe. Ecommerce Europe… Continue reading
  Topics: field, recommendations, global, online, industry, european, digital, ecommerce, union, levelplaying, europe, better, eu.
• 11 of the Best Mind Mapping Software to Brainstorm Better Ideas - One of the worst feelings in the world is forgetting a great idea. All you had to do was write it down, but you were confident that you’d never be able to forget such a compelling idea. When it slid out of your mind, though, the easy loss of such an insightful thought nearly crushed your soul.
  Topics: mind, best, map, software, better, maps, team, mapping, brainstorm, ideas, plan, user.
• 12 Brainstorming Techniques for Unearthing Better Ideas From Your Team - If you want to hold brainstorms that unearth better, more creative ideas, it all starts with the people in the room. Like, the actual number of people in the room. That's my first tip for you: Follow the "pizza rule" for brainstorming. If you're unfamiliar with the "pizza rule," it's the idea that if you have more people in a room than you could feed with a pizza, there are too many people in that room to hold a productive meeting.
  Topics: unearthing, ideas, techniques, brainstorming, good, brainstorms, group, youre, brainstorm, better, meeting, come, team, idea.
• 13 Guaranteed Methods for Becoming a Better Writer -- Fast - Communication skills are more important than ever, but what if your grammar doesn't quite make the grade? Fifty years ago, you would've walked over to your coworker's desk or called up to the second floor to ask a question. Now, whether your coworkers are in the next cube or half a world away, it's standard practice to email, instant message, or text them. This shift in basic communication has made writing skills crucial to being listened to.
  Topics: guaranteed, read, fast, grammar, youre, reading, word, writing, free, better, communication, words, doesnt, methods, writer.
• 13 Simple (But Critical) Tips for Creating Better Landing Pages - There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads -- and generate reconversions, too. That's because landing pages enable us to direct site visitors to better targeted pages that have the ability to capture leads at a much higher rate than forms on other web pages.
  Topics: creating, tips, form, landing, visitors, leads, critical, page, information, include, simple, better, offers, pages, offer.
• 15 Creative Exercises That Are Better Than Brainstorming - We're all familiar with traditional brainstorming as a way to produce new ideas. You sit in a room with a whiteboard and work with whatever comes to mind. Maybe you play a few rounds of word association to strengthen your ideas, or pull up Google and use research to flesh them out. But there are many alternative exercises for tackling problems and developing new ideas, both individually and in a group setting.
  Topics: brainstorming, word, exercises, group, write, reverse, project, thinking, better, help, team, ideas, creative, problem.
• 15 Seriously Inspiring Mission and Vision Statement Examples - Money is a by-product of value. So, to thrive in the long run, businesses must remain focused on producing value. However, it’s easy to lose sight of value creation and get sidetracked by other things like profit margins, expanding your product catalogs, or competitors. To become a runaway success, businesses […]
  Topics: mission, create, best, inspiring, examples, statements, vision, worlds, seriously, statement, business, better, company.
• 20 Mobile Email Marketing Stats That'll Make You Better at Your Job - By 2022, Statista anticipates that more than 333 billion emails will be sent each data. To give you an idea of how big that number is, if each email were a star, the cluster would be 50% bigger than the Milky Way Galaxy. I hope I'm not the only one who thinks the statistic above is mind-blowing.
  Topics: econsultancy, stats, job, marketing, better, average, emails, segmentation, email, users, mobile, thatll.
• 2018: My year in books - It’s shocking to me how valuable books can be. In addition to books that have stood the test of time — “How to Win Friends and Influence People,” the Bible, and more — you can pick up a book for less than $20, read it in a few hours, and get the equivalent of thousands of dollars worth of consulting.
  Topics: books, trash, book, superior, man, reading, big, read, better.
• 3 Inventory KPIs to Drive Ecommerce Profits - Basic inventory management involves tracking quantities by channel, location, and return rates. Key performance indicators, however, are far more critical for driving profits. In this post, I'll address three essential inventory KPIs: turnover, carrying costs, and opportunity costs.
  Topics: pricing, costs, cost, kpi, sold, kpis, carrying, better, drive, inventory, products, turnover, ecommerce, profits.
• 4 Simple Ways Your Ecommerce Brand Can Better Serve Customers In 2021 - Improving customer experience is one of the most valuable ways you can stand out.
  Topics: simple, brand, live, experience, online, site, sales, ecommerce, brands, ways, shopping, serve, better, customers.
• 4 Steps to Better SEO in 2019 - Use these four steps to create your search engine optimization strategy for 2019. Start with keyword research. The idea is to understand the market for keywords — what consumers are searching for relating to your offerings and in what volume.
  Topics: strategy, keywords, seo, keyword, search, pages, goals, traffic, steps, goal, performance, better.
• 4 inbound marketing hacks to boost engagement and conversions - Marketing your product or service adequately will always be one of your organization’s top concerns. To make sure things are being done right, it’s important to know the right tactics to focus on.
  Topics: results, marketing, hacks, conversions, boost, better, inbound, media, google, content, social, prospects, seo, search, engagement.
• 5 Awesome Benefits of Diversity at Work - We know diversity matters.
  Topics: diversity, awesome, ideas, perspectives, employees, diverse, help, global, benefits, better, work, team.
• 5 Content Marketing Ideas for March 2020 - Content marketing is the act of creating content and then publishing and distributing it with the goal of attracting, engaging, and retaining customers. To help achieve these ends, here are five content marketing ideas your company can try in March 2020.
  Topics: ideas, womens, content, marketing, russell, poetry, wrestling, women, history, better, national.
• 5 Tips for Better Content Marketing in 2019 - Content marketing has to provide real value, something that pierces all of the noise of social media and advertising. What follows are five tips that start with value. If embraced, these could make your content marketing efforts more successful in the coming year
  Topics: audience, web, content, better, guitar, customers, seo, help, value, video, marketing, tips.
• 5 ways to build better ecommerce customer relationships - Online competition is fierce. Brands and retailers that can develop and maintain the best customer relationships are going to end up on top and ensure long-term success. Here are five ways to improve those customer relationships.
  Topics: ecommerce, businesses, build, better, media, relationships, business, brand, social, customers, customer, support, facebook, ways, need.
• 7 Email Cadence Best Practices for Better Email Marketing Campaigns - By 2022, an estimated 330 billion emails will be sent and received each day — making it one of the largest digital communication channels.
  Topics: practices, emails, buyers, understand, dont, marketing, frequency, better, cadence, best, campaigns, customers, youre, sending, email.
• 8 Checkout Optimization Methods For Better Mobile Conversions - This article dives into 8 checkout optimization methods you can use to create a better experience for shoppers on mobile devices.
  Topics: shopping, website, important, way, process, methods, customers, online, mobile, checkout, better, information, conversions, optimization.
• 8 Tips for a Better Work-Life Balance - There are some people who won’t rest until they become a multimillionaire and have that perfect house (white picket fence included). And some of us, meanwhile, will be happy if we can simply uncover the baffling mystery of how to balance work and life. If you’re in this second camp, […]
  Topics: personal, youre, things, youll, list, balance, worklife, start, tips, life, better, work, day.
• 9 Web Design Trends This Year You Can Apply Today - We’ve created this list of 9 web design trends most likely to have a big impact this year. These trends will help make your store more modern & inviting!
  Topics: today, apply, better, design, trends, product, video, sites, serif, 99designs, site, web.
• Announcing Ecommerce Warchest! - What is Ecommerce Warchest? Ecommerce Warchest curates discounts and deals on apps and services that merchants can use to run their online businesses.
  Topics: tools, deals, need, better, warchest, announcing, ecommerce, services, apps, entrepreneurs, businesses.
• Awakening Better Sleep Through Digital Experiences: How a Global Leader In Sleep Health Is Empowering Customers To Improve Their Sleep Online - Sleep science has come a long way in the past few decades. When ResMed first got its roots, sleep science…
  Topics: health, awareness, sleep, way, problems, help, resmed, australia, better, online, need, experiences, digital.
• Aweber vs Mailchimp: Which is Better for Email Marketing (February 2019) - AWeber and Mailchimp are the leading giants in the world of email marketing. AWeber vs Mailchimp which is which? While you can’t go wrong with either, it is likely that one email service provider will serve your needs better. This… Continue reading Aweber vs Mailchimp: Which is Better for Email Marketing (February 2019)
  Topics: better, subscribers, mailchimp, using, marketing, email, aweber, vs, offers, plan, list.
• Building a Commerce Platform for Everyone - Our mission to make commerce better for everyone is the foundation for everything we do at Shopify. Part of delivering on that promise means continually improving the shopping experience for your customers, wherever they are in the world, and ensuring you have a similarly exceptional experience when you use Shopify. Today, we’re making two significant strides with our first ever multilingual beta for Shopify, and a forthcoming release of Local Payment Methods for Shopify Payments. Your business, in your language We’ve just released an early beta for Shopify in six languages: French, German, Japanese, Italian, Brazilian Portuguese, and Spanish.   The beta covers core features across Shopify to help you get started with your store and complete everyday tasks in your own language. We’re still polishing the experience, so while using Shopify in your language you may notice a few areas are in English, including the mobile app. This is temporary, and we’re working hard to bring you more of Shopify in your preferred language. As part of the first group of stores using Shopify in your language, your feedback will help us make the experience better for everyone. While using the beta you’ll have a dedicated feedback form within Shopify; our team would love to hear what you think! Join the beta today To use Shopify in one of the six available languages, activate the beta and select your preferred language by clicking the button above. If you want to toggle back to English, you can easily change the language settings in your account. New languages bring new opportunities for developer partners to experiment with localizing their applications. Some partners have started translating already, so keep an eye out for these in the App Store collections for your country. Provide familiar ways to pay No matter where your buyers are, we want to help you reach them with a seamless selling experience. That’s why starting this fall, stores using Shopify Payments will be able to offer local payment options to their customers, and will receive access to new payment methods as they become available. With Local Payment Methods enabled, buyers will see the payment options they know and trust based on currency and regional popularity. Meeting local needs and expectations is crucial because purchasing patterns can vary greatly by region. If you’re selling in North America, providing all the major credit cards as payment options gives customers a wide variety of ways to complete their purchase. However, credit cards aren’t everyone’s preferred method of paying online. In Germany, for example, only 22% of online purchases are made with a credit card, while payments directly from a bank account comprise over 40% of purchases. Offering payment methods people expect, and are familiar with, improves the shopping experience and creates new opportunities to increase your conversion rate and drive more sales in other countries. Making commerce better, everywhere As the world grows more connected, entrepreneurs of increasingly diverse backgrounds are afforded new opportunities to sell and market to customers across borders. At Shopify, we’re supporting this march toward the future by building a more personalized platform for everyone. Wherever you are, whether you’re buying or selling, we want to make commerce better for you.
  Topics: using, language, platform, payment, methods, commerce, experience, beta, building, local, better, customers, shopify.
• Content Marketing Should Mimic Publishing, Broadcasting - The best content marketing is so good, so useful, so entertaining that it holds an audience's attention like a good newspaper, magazine, or TV show. The process, however, can require a substantial commitment.
  Topics: broadcasting, mimic, magazine, content, marketers, better, publishers, publisher, marketing, example, measure, publishing, need.
• Conversio Review: A Tool for Better Customer Interactions (May 2019) - People who excel in eCommerce do two things very well: First, they deliver an excellent product through an easy to use website. Secondly, they put significant effort into building and maintaining valuable relationships with customers. The more you connect with… Continue reading Conversio Review: A Tool for Better Customer Interactions (May 2019)
  Topics: improve, email, emails, youll, conversio, reviews, customers, youre, tool, need, better, interactions, review, customer.
• Conversion Rate Optimization: 10 Ways to Increase Sales - Find out how you can improve conversion rate optimization for your ecommerce store & increase your chances of turning browsing customers into buyers.
  Topics: sales, optimization, increase, rate, ways, product, website, store, customers, youll, conversion, better, images.
• Create Better Shopping Experiences With Magento Commerce - The latest release enables merchants to create exceptional shopping experiences that minimize cart abandonment
  Topics: amazon, abandonment, rates, create, experiences, shoppers, commerce, customers, cart, pay, shopping, better, magento, shipping.
• Cultivating Better Mental Health as Entrepreneurs - Being an entrepreneur can be really hard at times. You get the rollercoaster highs and lows, and it can take a massive strain on the mental faculties. Today Sherry Walling of Zen Founder talks to us about depression with entrepreneurs and how to maintain a good sense of mental health as a founder. You’ll learn: [...]
  Topics: cultivating, things, lot, business, work, mental, thats, entrepreneurs, youre, im, know, think, health, better, really.
• Decision Trees: The Simple Tool That'll Make You a Radically Better Decision Maker - When faced with an important decision, there are a variety of informal methods you can use to visualize various outcomes and choose an action -- perhaps you talk it out with a colleague, make a pros and cons list, or investigate what other leaders have done in similar situations.
  Topics: trees, maker, simple, better, facebook, instagram, potential, thatll, versus, example, action, tool, value, risk, tree, radically, decision.
• Differences between UK and Germany on online delivery experience - Many top retailers in the United Kingdom and Germany have a long way to go when it comes to customer centricity. A lot of major ecommerce companies in these European countries don’t meet the expectation of online shoppers, something which could damage loyalty and revenues. That’s what ParcelLab concluded after… Continue reading
  Topics: differences, experience, germany, shops, retailers, customers, uk, delivery, better, online, customer, united.
• Direct-to-consumer cat food startup Smalls raises $9M - While dog owners have plenty of direct-to-consumer options if they want to order pet food online, we haven’t seen a similar wave of startups for cats. But that may be starting to change. Earlier this year, I wrote about Cat Person, a startup backed by Harry’s Labs offering a variety of cat care products, including […]
  Topics: raises, products, directtoconsumer, cats, startup, 9m, techcrunch, owners, better, variety, food, smalls, dog, bohn, cat.
• Don't close your restaurant !: Better put it online - The new normal will increasingly rely on digital. Do you already have a plan?
  Topics: digital, digitization, technology, online, close, better, services, business, dont, delivery, restaurants, service, restaurant, sales.
• Drip eCommerce CRM Review: Better CX Management (June 2019) - Thinking of using a tool like Drip eCommerce CRM? The world of eCommerce is very competitive. By 2021, it should be worth about 4.8 trillion dollars. Getting ahead in an environment as cluttered as that one means knowing how to… Continue reading Drip eCommerce CRM Review: Better CX Management (June 2019)
  Topics: marketing, crm, better, ecommerce, drip, customers, audience, cx, customer, management, youre, need, email, review.
• Drop Shipping vs Affiliate Marketing In 2018 [Which Is Better?] - Are you considering Shopify drop shipping vs affiliate marketing in 2018? In this article, I discuss the differences between these two business models (both good and bad).
  Topics: shipping, pen, drop, money, affiliate, marketing, dont, traffic, better, vs, business, customer.
• E.U. anti-fraud legislation emphasizes mobile - Recent E.U. legislation requires banks and payment processors to use two-step authentication. For online transactions in the E.U., the payment now requires not only the card number and the three-digit ...
  Topics: authentication, eu, phone, security, payment, better, emphasizes, mobile, legislation, antifraud, visitors, requires, site.
• Ecommerce in Russia: More Players, More Payment Choices, Better Logistics - I last wrote about the Russian ecommerce market in 2014, in “Ecommerce in Russia: Another Emerging Market?,” where I addressed the limited payment options and primitive logistics infrastructure. Those conditions have gradually improved.
  Topics: choices, goods, delivery, logistics, players, online, purchases, russian, russia, market, ecommerce, domestic, better, payment.
• Email Sign Up Forms: How to Increase Email Sign Ups With Better Forms - In 2019, there were 3.8 billion estimated email users across the globe. With half of the world’s population on email, and the ability to reach people at any time of day, email marketing remains a crucial technique to build a customer base.
  Topics: forms, visitors, lead, email, leads, form, better, website, offer, conversion, increase, ups, sign, page.
• Emerging tech to meet B2B buyer expectations - It is estimated that the US alone will generate over $1.2 trillion in business to business  ecommerce sales by 2021....
  Topics: buyer, organizations, ml, ai, mobile, b2b, meet, data, mazda, better, expectations, allows, learning, emerging, tech.
• Europe wants to better protect sellers on marketplaces - The European Parliament, the Council of the European Union and the European Commission want rules to make it easier for businesses and traders to use online marketplaces and platforms. They have now agreed to set up seven new rules to improve the fairness of online platforms’ trading practices. The new… Continue reading
  Topics: marketplaces, europe, trading, guide, business, online, better, protect, sellers, wants, rules, union, platforms, european.
• Experience Disruptors: A New Breed of Growth Leaders - I’ve been doing a lot of research and thinking this year about how consumer behavior has changed, and how businesses can take advantage of these shifts to grow better and faster. So often, sweeping shifts in business strategy begin with subtle shifts in our own lives.
  Topics: experience, business, better, chewy, disruptors, companies, leaders, product, growth, customer, breed, company, technology.
• Experts Share Their Top 8 Holiday Email Marketing Tips for 2020 - Ready or not, the holidays are right around the corner. And that means it's time for email marketers to start planning one of their biggest email campaigns of the year.
  Topics: email, emails, subscriber, content, holiday, better, tips, subscribers, share, holidays, season, experts, marketing.
• Facebook Live vs. YouTube: Which One Increased HubSpot Views by 58% - Video marketing is an undeniably powerful opportunity to reach your target audience -- in fact, more than 50% of consumers prefer video content over other forms of content, including email, social, and blog posts.
  Topics: audience, live, content, better, team, vs, videos, increased, youtube, hubspot, video, marketing, facebook, views.
• Facebook Messenger Marketing for Ecommerce: How to Write Facebook Messenger Messages that Increase Sales - Increase the effectiveness of your Facebook Messenger marketing campaign with these tips to help you write better FB Messenger messages so you get better open rates & higher conversions. This Facebook Messenger marketing strategy will get you closer to your traffic & conversion goals.
  Topics: write, better, youre, fb, message, facebook, email, users, messages, key, user, messenger, marketing.
• Facebook Pixel: How to Create Better Facebook Ads for More Conversions - Facebook pixels help you advertise to people who have visited your website and track how well those ads are performing. This kind of information can be used to make your advertising campaigns more effective.More
  Topics: ads, page, code, create, custom, pixel, events, audiences, facebook, better, conversions, website.
• Gerry Weber expands online in Europe - Gerry Weber has expanded its online presence in Europe. The new online shops are part of a financial restructuring the company implemented after it made a restart. Before the restructuring, customers in Europe could order from a Gerry Weber shop from nine different localized websites. Now, the company has online… Continue reading
  Topics: company, retail, europe, weber, online, expands, restructuring, better, fashion, gerry, shops.
• How Being 'Good-ish' Can Make You A Better Leader - We all like to think we're good people.
  Topics: person, feel, youre, selfthreat, better, chugh, good, goodish, work, identity, leader.
• How Cognitive Computing Can Make You a Better Marketer - When Sophia, a robot who uses artificial intelligence to interact with humans (like Jimmy Fallon) visited my college last year, I was awestruck.
  Topics: help, cognitive, human, interact, technology, better, questions, helping, marketer, computing, data, marketing.
• How Ecommerce Companies Can Continue Engaging New Customers - Even amid a global economic downturn, there are still opportunities to woo new buyers.
  Topics: products, companies, ecommerce, sales, site, continue, customers, stay, online, seen, engaging, better, brands.
• How HubSpot Personalized Our Chatbots to Improve The Customer Experience and Support Our Sales Team - This post is a part of Made @ HubSpot, an internal thought  leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. You can’t talk about the future of marketing without chatbots. People are increasingly interested in communicating with brands in a more personal, conversational way — and chatbots can help.
  Topics: visitors, experience, improve, audience, bot, chatbots, sales, better, hubspot, customer, personalized, customers, support, team.
• How Playing Animal Crossing Will Make You A Better Entrepreneur - Animal Crossing is the ultimate entrepreneurship game. In this Nintendo Switch game, you take residence on a remote island filled with anthropomorphic villagers, where you buy, sell, catch bugs, fish, and participate in events. While the game may appear cutesy and simple on the surface, playing it every day can […]
  Topics: crossing, animal, store, business, better, products, entrepreneur, day, sell, island, youll, playing, money.
• How to Be a Better Marketer Through Mindfulness and Meditation - Let’s get this out into the open: I bite my nails. Or at least I did. (Kinda gross, right?) But a few summers ago, I watched as my then three-year-old son chomped down on his fingernail. That was it. The final kick in the butt I needed to see to finally stop a decades-old bad habit.
  Topics: meditations, better, guided, deep, youre, mindfulness, app, free, meditate, meditation, mind, marketer.
• How to Blend Web Analytics and Digital Marketing Analytics to Grow Better - Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations today.
  Topics: data, grow, digital, page, email, metrics, analytics, web, number, blend, total, leads, better, marketing.
• How to Find the Right Delivery-Management Software - The success of your e-commerce business might depend on it.
  Topics: deliverymanagement, better, right, software, orders, updates, different, youll, business, need, youve.
• How to Get Better at Delegating [Infographic] - Being a good delegator often doesn't come naturally. In fact, I'm guilty of being a pretty terrible delegator myself. 
  Topics: revenue, tricks, delegator, delegating, delegate, critical, risk, fact, infographic, better, work.
• How to Use SEO Data to Make Better Marketing Decisions - As marketers, we know that search engine optimization (SEO) is necessary. It helps webpages rank highly on search engine results pages (SERPs). After all, 67% of all clicks go to the first five organic search results on Google. So for traffic, SEO is a must.
  Topics: decisions, search, traffic, volume, content, seo, organic, marketing, better, data, website, product, different.
• How to Write Better Product Descriptions: Are Your Product Descriptions Missing These 3 Crucial Ingredients? - In this post learn how to write better product descriptions by understanding your audience so well you can describe what they want better than they can.
  Topics: product, dont, sell, market, descriptions, prospects, stage, need, description, better, markets, write, desire, know.
• HubSpot's Blog Team on How to Be a Better Blogger - Did you know that brands who use blogging as part of their content marketing strategy gain 67% more leads than those that don't?
  Topics: posts, search, topic, blog, blogger, content, post, social, marketing, better, hubspots, help, team, youre.
• Image Alt Text: What It Is, How to Write It, and Why It Matters to SEO - If you spend time optimizing your blog or website's content, headers, subheaders, and meta descriptions for search engines, the following image should alarm you:
  Topics: important, better, webpage, keyword, alt, google, images, articles, text, matters, seo, image, write.
• Images, GIFs or Video: Which Perform Best on Instagram? - Instagram is a wildly popular platform for consumers and companies alike. One reason the platform is so successful is due to its visual nature. Not only are images and videos more engaging than written text, but visual content is remembered more than text.
  Topics: organic, paid, content, images, perform, video, better, hendrickson, medium, instagram, best, gifs, media.
• Is Gamification the Key to Better Video Engagement? [New Data] - In June of this year, Facebook announced that it would add new features to its platform to make video more interactive.
  Topics: video, facebook, engagement, users, watch, content, hq, interactive, gamification, key, better, data, gamified, traditional, trivia.
• Is Longer Copy Better for Social Media Ads? - I’ve addressed the importance of copywriting for Facebook and Instagram ads. Many marketers default to short copy — a few sentences, max — thinking that their audience will not read more. But that is not accurate, in my experience.
  Topics: product, longform, media, better, social, ad, copy, longer, need, instagram, aware, platform, problem, ads.
• JD teams with Better Life to speed deliveries - JD has developed a partnership with Chinese retailer Better Life as part of its Retail as a Service strategy.
  Topics: inventory, stores, teams, customers, user, strategy, jd, speed, better, retail, life, deliveries, offline.
• Level Up Your WooCommerce Skills at WooSesh 2018 - Putting better eCommerce sites into the world is something that benefits all of us. Building truly remarkable sites is hard work, and we want to make it a little easier. So, we have created an entire virtual conference called WooSesh – taking place this October 18 and 19 – to help you: Improve your WooCommerce skills […]
  Topics: skills, learning, woosesh, level, youre, sites, ecommerce, focused, need, learn, better, woocommerce.
• Magento Imagine at Adobe Summit: Bigger and Better Than Ever - Join us in Las Vegas as we mark the tenth anniversary of the conference.
  Topics: summit, community, share, adobe, commerce, bigger, sessions, training, caesars, imagine, better, magento.
• Marketing’s big shift to digital requires a 360-degree view of your customer - Understanding how your customers engage with your brand can ensure that you make the most of every ad dollar you spend, but also genuinely create better experiences. By integrating a 360-degree view of your customer into every interaction requires a new approach to managing data across existing and emerging touchpoints.
  Topics: better, customer, 360degree, view, brands, shift, ad, product, purchase, marketers, big, data, marketing, marketings, digital, requires.
• Mette Lykke on food waste and building a big startup on a big idea - Food has been an ever-present touchpoint in the world of startups, and I don’t mean the free catered lunches, or expansive canteens that you get in bigger places, to keep startup workers sustained but also focused on building, without leaving the building. There are hundreds, maybe even thousands, of enterprises spun out of the idea […]
  Topics: restaurants, idea, lykke, startup, food, lot, techcrunch, business, customers, mette, better, good, things, building, waste, staying, big, ways.
• Minor Tweaks to Marketing Emails Can Greatly Boost Conversions - The purpose of email marketing is to generate revenue. Opens and clicks are meaningful only if they produce, at some point, orders. In my experience, tweaking just a few areas ...
  Topics: boost, offer, cart, conversions, retargeting, email, better, tweaks, open, minor, greatly, recipient, rates, purchase, conversion, emails, marketing.
• More Is Not Better: How to Effectively Target Retail Promotions - Relevance and value build a loyal customer base.
  Topics: promotion, promotions, customers, retail, retailers, better, coupon, effectively, target, person, shoppers, send, email, coupons.
• My experience with SEO - Relying on organic search traffic is risky for small ecommerce businesses in my experience. Other marketing channels, such as Facebook, could generate a better return on investment. Traditional methods of ...
  Topics: money, experience, easy, better, help, return, seo, site, marketing, search, spend.
• New EU rules for consumer protection are in force - New European Union rules for better consumer protection came into force yesterday. The modernized rules are designed to better be in line with digital developments. The European Commission urges member states to strictly implement the rules. The new rules are designed to offer online shoppers in Europe better protection. But… Continue reading
  Topics: protection, force, eu, transparency, states, better, strictly, consumer, online, rules, traders, european.
• Now is the time for Walmart to strike at Amazon Prime - Amazon Prime has been an enormous influence on e-commerce, but this online juggernaut is beginning to show cracks. Now is the time for arch-rival Walmart to swoop in with a Prime-like offering that strikes at the weaknesses Amazon has introduced into its formidable loyalty program: price, a lack of focus, and competing subscription services.
  Topics: wont, prime, existing, subscriptions, users, walmart, amazon, free, better, price, strike.
• Optimize Facebook Ads with Better Images and Copy - Despite the chatter around its dwindling reach, Facebook remains hugely popular. It has twice the number of users than Instagram, for example, according to Sprout Social. But gaining users’ attention on Facebook via advertising can be difficult.
  Topics: text, offer, facebook, better, headline, copy, images, optimize, ads, users, example, audience, ad.
• Our Manifesto: 7 Damn Good Rules to Live By - Use this manifesto both in your personal & professional lives to guide your decisions so you’re consistently improving & challenging yourself to be better.
  Topics: manifesto, fail, journey, work, business, entrepreneurs, lemonade, youll, progress, stand, better, decisions, traits, success, dont, successful.
• Principles by Ray Dalio: A Book Summary - Ray Dalio, one of the most successful entrepreneurs of our time, is humble about what he knows. The founder of Bridgewater Associates, a prominent investment management firm, and the world’s 79th wealthiest person, he understands what it takes to be successful. Dalio attributes his success to a set of principles […]
  Topics: work, book, summary, life, process, bridgewater, ray, reality, principles, company, better, dalio, need.
• SEO, Content, and Email Work Better Combined - Search engine optimization, content marketing, and email marketing can work together to create a virtuous cycle attracting customers to your ecommerce store, encouraging them to engage with your brand, and bringing them back for purchase after purchase.
  Topics: store, email, better, post, marketing, work, seo, combined, customers, vegan, content, stores, recipe.
• Sales training starts with The Dummy Curve - Say you are good at something, and you want to get even better. You study, practice, and work at it.  But, instead of getting better, you get worse. It's what happens with many of the salespeople we hire at FringeSport.
  Topics: starts, work, hire, sales, methodology, dummy, fringesport, better, ability, salespeople, training, curve.
• Scratch Case Study: Changing The Dry Pet Food Business For The Better - If you’ve spent precious minutes in a supermarket trying to decipher which variety of near-identical dry pet food is right for your dog – and even if you haven’t – you’ll appreciate the simplicity of Scratch. Founded by Mike Halligan and Doug Spiegelhauer in early 2018, this thoughtful Australian startup has three audacious goals: eliminate […]
  Topics: dry, pet, scratch, better, dog, mike, product, owners, business, experience, dogs, changing, food.
• Shogun raises $35M to help brands take on Amazon with faster and better sites of their own - E-commerce has boomed this year, with more businesses and shoppers than ever before turning to websites and apps as a safer, socially distanced alternative during the current global health pandemic. Today, a startup that has built a platform to help individual companies and brands design better websites is announcing a round of growth funding to […]
  Topics: tools, 35m, shogun, amazon, brands, techcrunch, startup, company, ceo, companies, help, sites, better, taylor, raises, ecommerce, faster.
• Smart Targeting: The Better Way to Reach Audiences & Customers - Have you ever visited a website you frequent and found that the text interacts with you?
  Topics: website, example, customers, set, content, based, list, smart, way, audiences, experience, rule, reach, targeting, better.
• Start Something. - When most people think of entrepreneurship, they think of it in a vacuum. An all or nothing thing. Either you work for someone else or you work for yourself. Many people neglect to consider that with an online business and the level of automation available now, you can be an entrepreneur while also enjoying the benefits of a full time career.
  Topics: youll, youre, money, entrepreneur, better, start, build, work, learn, business, longer.
• The Current Climate: How to Sustain an Environmental Business During COVID-19 - It’s hard to focus on the environment in the middle of a global crisis. But what if your business has built its brand around contributing to the fight against climate change? We consulted some environmentally-minded Shopify merchants about how their businesses are faring, any business pivots they’ve had to make, and best practices for individuals and businesses who still want to reduce their environmental footprint.More
  Topics: current, business, products, companys, company, climate, businesses, food, unscented, environmental, better, covid19, sustain, jayden.
• The Marketer's Guide to Segmentation, Targeting, & Positioning - I once heard a new business owner define their target market as … wait for it … “everyone”. *cringe*
  Topics: positioning, audience, better, segmentation, segment, market, product, marketers, target, guide, targeting, marketing, brand.
• The Power of Customer Testimonials for Ecommerce - Customer testimonials can be a powerful, conversion-boosting, profit-driving tool for ecommerce companies. You just need to collect and share them. There are many surveys and reports touting the impact customer reviews and testimonials.
  Topics: rex, power, ecommerce, way, customers, wade, customer, testimonials, company, reuse, testimonial, better.
• The True Meaning of Self-Awareness (& How to Tell If You're Actually Self-Aware) - Self-awareness is a critical tool to help you reach higher levels of job satisfaction, become a better leader, improve relationships with colleagues, and manage your emotions better. It’s also positively correlated with higher levels of overall happiness.
  Topics: behavior, youre, test, true, meaning, thoughts, tell, work, actually, standards, better, selfaware, emotions, feeling, selfawareness.
• The Ultimate Timeline of Google Algorithm Updates (+ Recommendations) - Google is a fickle beast. The search engine is imperative to the success of your web content, but no one truly knows how the Google algorithm works (except for the elusive Google search-quality team, of course).
  Topics: updates, results, website, timeline, content, websites, algorithm, mobile, better, update, recommendations, ultimate, search, google.
• The What, Why, and How of Behavioral Marketing [+ Examples] - Marketing, in essence, is about delivering solutions to those who might benefit from them.
  Topics: data, behavior, content, customers, marketing, examples, consumer, users, behavioral, target, better.
• This Tool Helps You Better Understand Your Site's Visitors - HumCommerce increases conversion rates by helping you understand exactly how visitors interact with your online store.
  Topics: helps, humcommerce, need, youve, visitors, sites, online, better, youll, understand, page, products, site, theyre, tool.
• Top 4 Reasons Why Headless Commerce is Better for Customer Experience - Consumers expect to transact with brands anywhere and at any time. Discover 4 reasons why headless commerce is better for customer experience.
  Topics: brands, experience, commerce, headless, better, reasons, cms, marketing, ecommerce, customer, system, solution.
• UK consumers want better info around sustainable purchases - Consumers in the United Kingdom want greater transparency and product information around sustainable purchases. Almost two thirds of young consumers would even reconsider their purchasing decision if retailers better communicated the impact they have on the environment. Sustainability is a very important element in today’s purchase decision process. More and… Continue reading
  Topics: impact, consumers, better, purchases, purchase, packaging, reconsider, uk, sustainable, product, info, retailers.
• Using Customer Profiles as a Filter for Making Better Business Decisions - From the moment you choose to start a business, there are countless decisions to be made. Making the right ones often comes down to using your most valuable filter as an entrepreneur: your understanding of your customers. In this episode of Shopify Masters, you’ll learn from an entrepreneur who used customer profiles to make every decision that helped her find and tap into a new market within an established industry. Gloria Hwang is the founder of Thousand. Thousand is on a mission to rebrand the bike helmet, to help save lives, and reconnect people to their cities, by making a bike helmet you actually want to wear. More
  Topics: profiles, kind, really, yeah, better, making, youre, decisions, using, customer, think, say, filter, product, going, lot, business, helmet.
• Using Human-Centered Design to Create Better Products (with Examples) - To understand what human-centered design is, let’s start with what it isn’t.
  Topics: consumers, needs, design, products, process, problem, humancentered, solve, solution, examples, better, product, create, using.
• Using the Art of Psychology to Write Product Descriptions that Increase Sales - By the time a visitor finds your product, you’ve overcome one of the biggest hurdles for eCommerce store owners.  Out of all the millions of products, they’ve landed on yours!  But now they’re at a critical decision-making point, and it’s your job to guide them from casual interest to making a purchase.  Ultimately, you want […]
  Topics: better, write, needs, descriptions, product, sales, description, content, increase, using, benefit, customers, copy, words, psychology, art.
• Video or Images: Which Performs Better in Facebook Ads? - “Video marketing” is one of today’s hottest industry buzzwords -- and, of course, we at Animoto agree that video is a priceless tool when it comes to engaging your audience, sharing stories and information, promoting products and services, piquing interest, and more.
  Topics: blog, video, image, ad, really, videos, ads, post, test, performs, better, facebook, images, perform.
• Want to be a Better Social Media Marketer? Listen to These 13 Podcasts - The last time I went on vacation, Facebook and Instagram announced two big product changes that I was left scrambling to catch up on when I returned.
  Topics: marketing, youre, marketer, social, listen, podcasts, media, instagram, content, better, posts, facebook, followers, live.
• Welcome to The New Decade of Marketing - Marketers, welcome to 2020.
  Topics: decade, experience, better, customer, welcome, marketing, report, buyers, content, acquisition, businesses, marketers.
• WooCommerce 4.0: Better, More Efficient Store Management - WooCommerce 4.0 is here! Read all about the new, streamlined dashboard, time-saving store management tools, and enhanced reporting and analytics.
  Topics: update, woocommerce, store, efficient, data, tools, way, reports, reporting, better, management.
• Working Remotely? Try These 35 Tools for Better Communication, Collaboration & Organization - Today, you and your team are expected to perform at the same level no matter where you're working from.
  Topics: tools, allows, try, create, remotely, work, management, remote, better, team, collaboration, working, project, platform, organization, google, communication.