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10 Best Black Friday / Cyber Monday Deals on Software in 2022
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Black Friday is a glorious day for shopping! Most retailers offer up to 40% off of some of their best-selling items- saving you plenty of dollars on the season's must-have products. Of course, we all know Black Friday and Cyber…
Continue reading 10 Best Black Friday / Cyber Monday Deals on Software in 2022
Topics: black, best, online, nov, shopify, software, ecommerce, deals, deal, cyber. -
10 Innovative Product Experiences from Black-Owned Brands
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Black History Month in the United States is a time to celebrate the contributions of Black individuals throughout history. Today, it has evolved to not only celebrate historical contributions, but to honor the achievements and cultural impact of the Black community in the present day. An American Express report found that Black women are the fastest growing demographic of entrepreneurs in the U.S. This growth trajectory is taking the commerce industry by storm.
At Elastic Path, we wanted to celebrate by featuring 10 innovative product experiences from Black-owned brands.
1. Albany Park
Albany Park is a furniture brand specializing in luxury sofas, sectionals, and ottomans. Their PDP features customizable product configurations so customers are able to see what the sofa would look like in different variations. In addition, their website features lifestyle videos for consumers to have a better understanding of what the couch could look like in their home. The PDP also includes tutorial videos demonstrating how to assemble the sofas.
2. Clare
Clare is an online paint store that sells paint and paint supplies for the interior and exterior of homes and buildings. The brand focuses on creating a customized experience for their customers. Their website features a chatbox facilitated quiz called Clare Color Genius ™ to help you find the perfect paint shade for your home.
3. Oui The People
Oui The People is a bodycare brand that sells products for various skincare needs from hyperpigmentation (dark spots) to keratosis pilaris (strawberry skin). They aim to curate personalized product recommendations for your specific skin care conditions. Their website features a Body Skin Care quiz, to help recommend products from their collections that will alleviate your personal skincare concerns.
4. Black Girl Sunscreen
Black Girl Sunscreen is a brand that gained popularity in the Black community for its ability to provide a high SPF sunscreen that did not leave a white cast on darker skin tones. The brand has since branched off into cosmetics and apparel in addition to the SPF products. The website’s navigation features product bundles. Some of the noteworthy components of the bundles is the ability to pick and choose products in the bundle, also known as “dynamic bundles.” For example, in their holiday bundle, customers can choose between a pine scent or vanilla scented candle. This merchandising strategy helps increase customer satisfaction and boost AOV.
5. The Honey Pot
The Honey Pot is a feminine care product brand that focuses on natural, plant-based products for feminine needs. The products on their website are grouped both individually and bundled for specific concerns. For example, there is a “Nighttime Ritual” bundle and a “Soothe Ritual” bundle with products catered to those specific “rituals”. The Honey Pot is also following suit with other brands we’ve mentioned, offering a Quiz that aligns with your needs.
Read the Gartner® Predicts 2023: Digital Selling Excellence Protects the Bottom Line During Economic Uncertainty
Get the report to see how your brand can speed up digital innovation.
Read Gartner® Predicts 2023
6. NaturAll Club
NaturAll Club is a brand focusing on natural products for curly hair textures. One of the unique aspects of their PDP page is that each product shows both written directions for how to use the product and video tutorials showing you how to style your hair with the products. The PDP page also includes the specific curl patterns the products are catered to. In addition, you can curate your personal product list from a quiz that you take explaining your hair type.
7. BLK + Green
BLK + Green is a marketplace for natural products created by Black artisans. Customers not only get a commerce marketplace, but their “Our Story” tab leads to a podcast with interviews from some of Black-owned brands they feature. The “Our Story” tab also details their Toxic Twenty pledge, which is a pledge to ensure that none of the products are made with 20 harmful chemicals they’ve listed out.
8. Bolé Road Textiles
Bolé Road Textiles is a home decor brand, specializing in items made from handwoven Ethiopian fabrics. Their website features a social commerce strategy, where customers can shop by lookbooks from the Bolé’s Instagram page.
9. lemlem
Lemlem is an artisan-based collection of women’s, men’s and children’s home goods made entirely in Africa. The brand is multi-geo spanning across the US and Europe. On their website, you can seamlessly toggle between their US site to their European site. You can also filter products from bestselling, feature and the date added “New to Old” and “Old to New”.
10. Beauty Bakarie
Beauty Bakarie is a cosmetics brand that focuses on natural cruelty-free products with clean ingredients. The brand has implemented a social commerce strategy with products you can buy “As Seen On TikTok”, which are the products they share on their TikTok page. They’ve also incorporated a Foundation Finder tool where you answer questions about your skin tone to help you find your correct color match for their foundation. Moreover, the brand merchandises by price categories such as “$40 and under” to “$20 and under”.
At Elastic Path, we empower merchandisers to create differentiated product experiences like these. You can learn more about how we power these experiences through Elastic Path Product Experience Manager (EP PXM).
Topics: skin, brands, website, specific, quiz, blackowned, paint, brand, products, black, innovative, features, product, experiences. -
15 Creative Black Friday Marketing Ideas for 2019
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Two of the biggest shopping days for online retailers are quickly approaching: Black Friday and Cyber Monday. As an online merchant, these two days are essential to increasing your sales. This article is your how-to template to join the frenzy and make more money online. These 15 different Black Friday […]
Topics: marketing, create, sales, gift, products, free, ideas, customers, store, black, ahead, youll. -
17 Events and Conferences for Black Entrepreneurs in 2023
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Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
It can feel isolating if you’re the only one in the room who looks like you.
Topics: annual, black, events, entrepreneurs, expo, 2023location, businesses, learn, tech, conferences, business. -
21 Mind-Blowing Black Friday Statistics for 2020 [New Data]
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Ah, Black Friday — the biggest shopping weekend of the year is around the corner.
Topics: online, mindblowing, retailers, shoppers, million, data, holiday, season, source, black, shopping, statistics. -
26 of the Best Brands on Instagram Right Now
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Contrary to what your friends' photos suggest, Instagram isn't just a social network for selfies and brunch pics. In fact, Instagram has over 200 million businesses that use its platform and 90% of users follow at least one of them, according to recent data.
Topics: best, instagram, black, content, right, page, brands, tips, youll, images, social, brand. -
3 Black Friday campaigns that'll have customers back for Christmas
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‘Tis the season to be jolly...and send out seasonal campaigns to your customers. The marketing sandwich of the Cyber Weekend and Christmas is a prime period to showcase your products and the festive spirit. We’ve been keeping a keen eye open on great campaigns from Black Friday and drumming up excitement in the run up to the 25th.
As this period ramps into full effect, it gets overwhelmingly busy. In our efforts to get messages out as quickly as possible, it can be tempting to send batch-and-blast emails that aren’t personalised or don’t have the added flair that makes your brand stand out.
A memorable email can be the difference between a customer further engaging with your brand after Cyber Weekend and the festive period or disappearing until next year. With targets to meet and products to showcase, there are added touches that can be included in your broadcasts emails that make them feel that little bit more personal, no matter how many eyes are going to see them.
Below we highlight three of our favourite campaigns so far and why we like them.
Topics: products, gifs, black, highlight, cyber, campaigns, christmas, weekend, brand, thatll, gif, customers. -
4 Ecommerce Marketing Takeaways from Netflix’s Black Mirror – Bandersnatch
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Consumers want choices that they feel empowered to make and they want personalized shopping journeys. By applying these four takeaways, marketers can bring personalization to a new level.
Topics: black, netflixs, bandersnatch, experience, app, marketers, ecommerce, customer, users, takeaways, mirror, marketing, viewing, choices. -
5 Content Marketing Ideas for August 2020
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Content may well be one of the most powerful forms of modern marketing. When a business creates content, publishes that content, and then promotes it, it has the potential to attract, engage, and keep customers. What follows are five content marketing ideas your business can use in August 2020.
Topics: black, fashion, marketing, ideas, products, retailer, article, content, consider, customers, business. -
5 Content Marketing Ideas for February 2021
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Your company's February 2021 content marketing could cover the obvious, such as Valentine's Day, and the obscure, such as Ice Cream for Breakfast Day. Content marketing is the act of creating content, publishing it, and promoting it with the goal of attracting, engaging, and retaining customers.
Topics: ideas, day, black, products, history, content, marketing, ice, valentines, month, cream. -
5 Successful Email Marketing Strategies for Black-Owned Businesses [+ Examples]
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Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
Topics: business, emails, examples, strategies, businesses, strategy, real, blackowned, black, email, community, owners, successful, marketing. -
55 Office Costume Ideas for Marketing Nerds & Tech Geeks
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How many days of the year are you encouraged to dress and goof around at work? Probably just one — Halloween — and even then, it can be hard to know which office costume ideas are appropriate for the workplace.
Topics: costume, office, marketing, work, tech, youre, black, ideas, geeks, halloween, white, best, outfit, nerds, dress. -
6 Ways to Support Black-Owned Businesses During the Holidays
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2020 has presented unprecedented challenges for businesses. COVID-19 has forced most to pivot their strategies online and adapt to a growing digital landscape. While some have been able to stay afloat, others haven't been as successful and many have had to close their doors permanently as a result.
Topics: businesses, doherty, ways, holidays, blackowned, season, small, business, way, support, youre, black. -
60% of German retailers don’t want Black Friday
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Black Friday is popular in Germany, where numerous online and physical retailers throw around discounts. But many retailers prefer there was no Black Friday at all. Still, they are captured by the attention this holiday keeps attracting. Traditionally, the most busy shopping days in Europe took place just before Christmas.… Continue reading
Topics: dont, question, retailers, think, stronger, thinks, german, impact, black, shopping, consumers. -
69% of Germans only want to shop online on Black Friday
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Black Friday 2020 is gonna be very different from earlier editions. A recent survey, for example, shows that 69 percent of shoppers in Germany only want to shop online on Black Friday, with just 11 percent shopping exclusively in-store. Black Friday 2020 takes place on November 27 and means all… Continue reading
Topics: black, shoppers, germany, shows, shopping, online, shop, familiar, germans, respondents, plans. -
7 Ways to Analyze Black Friday, Cyber Monday Sales
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Black Friday and Cyber Monday sales are complete. Marketers should scrutinize the results for insights on future promotions. There are multiple approaches. In this post, I'll review seven ways to analyze the results from Black Friday and Cyber Monday.
Topics: sales, black, overall, example, analyze, profit, cyber, future, online, promotions, ways, customers. -
Adapting to the Times: Three Unique Approaches to Black Friday Cyber Monday
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From bypassing discounts to driving social change, learn how three small businesses are adapting their Black Friday Cyber Monday campaigns to these unconventional times. In the latest episode of Shopify Masters we talk to the founders of a makeup subscription service, a mattress company, and an organic skin care line.More
Topics: products, times, customers, approaches, cyber, beauty, box, black, jeremiah, boxes, bili, satya, adapting, unique, tribe, bfcm. -
Amazon Will Reportedly Offer Early Black Friday Deals Starting October 26
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But the etailer will surely offer other deals in the immediate run-up to Black Friday.
Topics: early, amazon, reportedly, black, amazons, sales, deals, prime, day, starting, q4, consumers, offer. -
Amazon drops Black Friday advertising in France
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Amazon has stopped its advertisements for Black Friday in France. The company has taken this decision after the French government said it was unfair to small shops. The coronavirus lockdown has forced them to close the doors. Since last Friday, France is in a national lockdown again. Part of the… Continue reading
Topics: black, warehouses, shops, close, lockdown, amazon, advertising, drops, france, media, measures, shut, weeks. -
Amazon sells over 175M items during Prime Day 2019, more than Black Friday & Cyber Monday combined
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Amid worker protests and antitrust investigations, Amazon’s Prime Day sales event carried on as usual — and that means it again set new records for the online retailer. This time, Amazon says Prime Day 2019 was bigger than both Black Friday and Cyber Monday combined, as Prime members purchased more than 175 million items during […]
Topics: amazon, devices, millions, cyber, day, prime, sells, black, members, sales, techcrunch, sale, echo, items, million, combined. -
Amazon’s Cyber Monday was the biggest shopping day in the company’s history
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Amazon said on Tuesday it just had its biggest shopping day in the company’s history on Cyber Monday (Monday, November 26), based on the number of products sold worldwide. That means the shopping event topped Black Friday and even Amazon’s own sales event known as Prime Day, which this July had become the biggest sales […]
Topics: sold, history, shopping, amazon, amazons, companys, black, sales, biggest, products, day, cyber, devices, retailer, million. -
An Arms Race of Ecommerce Data Is Coming
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Consumer brands and large retailers are creating data-driven infrastructure and workflows that could impact the entire ecommerce industry, according to a performance analytics firm.
Topics: wanted, brands, race, analytics, sales, farms, retail, ecommerce, newton, black, arms, coming, data. -
An Ecommerce Social Media Plan for the Holidays
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Social media posts can play an important role in a retailer's holiday promotions by engaging, informing, and encouraging potential shoppers. Social media is typically most effective when marketers plan and schedule well in advance. For your company's holiday social media campaigns, consider the following questions.
Topics: plan, black, post, holiday, facebook, kanban, posts, social, ecommerce, publish, holidays, media, example. -
Black Friday 2021: How Your Ecommerce Store Can Survive the Holiday Rush
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It’s that time of year again where retailers and shoppers rejoice. The clock is ticking and the countdown to Black…
Topics: customers, shoppers, customer, holiday, shopping, history, ecommerce, ideas, sales, online, black, marketing, checkout. -
Black Friday Checklist: How to Prep Your eCommerce Store
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Black Friday Checklist: How to Prep your eCommerce Store
Black Friday is the official kickoff of the chaotic holiday season. And with heavier traffic in recent years to a digital experience, it’s key for you to prep your eCommerce store for the spike - just as any physical store preps their floor and staff for the holiday wave. Before we dive in on how to best prepare your site, let’s look at a few stats regarding the busiest shopping day of the year.
What the Numbers Tell Us
After pandemic restrictions were lifted and in-person shopping was greenlit for most of the world, the predictions gravitated towards a shift back to the physical store. However, that’s not exactly how it all played out. eCommerce shopping behavior studies show the needle would not sway dramatically back to the in-store experience. Across global markets, there are accelerated patterns towards post-pandemic shopping behaviors towards the following trends:
Buying online for home delivery
More time in research/discovery online BEFORE going to a store
Buying online for store pickup
Black Friday Deals Trend Earlier
Retailers are choosing to offer deals ahead of Black Friday, as shopping behavior trends shift to starting the process earlier to “beat the rush,” or perhaps get an exclusive deal. A recent poll tells us as many as 22% of shoppers start as early as October to cross items off their list, with early bird shoppers spending on average $460 more than those who wait until after Thanksgiving. If you offer the deals, your shoppers will come.
Follow the data and the demands of your customers. If the data tells you customers are looking for Black Friday deals in October, then set up a plan to have special promotions and marketing campaigns in place to support an early start. This may look like a deeply discounted 3-day early bird sale, or perhaps a special Black Friday sneak peek for loyalty customers with special pricing.
Here is a checklist to keep top-of-mind as we enter the busiest shopping season all year long:
1. Set the Course for an Easy Checkout Process
2. Draft & Review Cart Abandonment Emails
3. Check Your Site Performance
4. Be Mobile Friendly
5. Be Promo Ready
6. Glean from Data Analytics
7. Beef up your Social Commerce Strategy
8. Cater to Loyal Customers
9. Beef up your Holiday Merchandising
10. Determine On Call Schedules for Support Teams
Black Friday Prep: A Digital To Do List
1. Set the Course for an Easy Checkout Process. The less friction from discovery to checkout the better.
Don’t require shoppers to create an account to checkout. Allow for a guest checkout option. While some shoppers prefer having payment methods or loyalty rewards at a glance available to them at checkout, there are significant numbers of shoppers who want speed and convenience.
Meet your shoppers where they are and allow for both. Keep the cart icon front and center at every click through your site. Even better, have a constant numeric reminder of what is currently in cart. It’s important to have a visual cue to the shopper whether it’s empty, full of “maybes” or items that are a sure thing.
Allow customers to pay in the way they prefer. That means well beyond traditional credit/debit cards. Offer a range of payment methods to include PayPal, Venmo, digital wallets (Google, Samsung, ApplePay), and an increasingly popular BNPL (Buy Now Pay Later) option like Klarna or Afterpay. Some European markets allow for bank drafts as a method of payment, but this largely depends on what the demand is of your consumer in your geographic locale.
2. Draft & Review Cart Abandonment Emails. As shopping cart abandonment statistics for 2022 reveal, the average cart abandonment rate ranges from 59.2% to 79.8%. Clearly too much revenue left on the table to ignore as a retailer. Here is where personalization becomes your ally. Using auto-generated, targeted emails to customers with abandoned carts is a proven strategy for conversion. Examples include offering a customer additional reward for purchasing such as a percentage, or flat amount with a cutoff date. Some shoppers change their mind about items. Offer alternatives based on their shopping history; sometimes offering a different style or brand, or perhaps accessories to support the category they were shopping such as camping or gaming.
3. Check Your Site Performance. If your site isn’t performing at peak speed, you stand to lose everything you’ve worked hard for as a brand. What is the importance of site performance? You have as little as 50 milliseconds (or .05 seconds), to make an impression on your site visitors. If pages take too long to load, or there is a delay in the checkout process, that is a customer gone for good.
Fifty milliseconds sounds daunting, but there are web performance and speed testing tools at your disposal to gauge this critical metric your customers’ experience relies so heavily upon. Let’s take a look at some of the criteria for site speed/performance:
How to Test Your Site’s Performance. Programs such as Pingdom Speed Test, GTmetrix, and Google PageSpeed Insights (see a Top 10 list here) help you diagnose problem areas you may not have known existed so you can fix the issue quickly. You’ll be able to see how your site is measuring up across devices, and also geographic locations. Also key to performance is how well your site is ranking in user experience. Does your site load quickly? But also is your site easily navigated? Can your customer find what they’re looking for quickly through your menu or search function?
Dynamic vs. Static Content Management. The difference between the two is dynamic content is anything subject to change based on user input such as product, pricing, or descriptions. This content is stored in a database and is fetched when the user engages with it, otherwise known as async communication. Static content on the other hand is anything remaining the same in the experience such as the navigation menu. Both types of content have distinct yet crucial functions on a site but are managed differently. Load speed is generally case by case so we recommend an API-first/ best-of-breed approach that gives you the flexibility to deliver quick speeds and dynamic content. As you edit dynamic content you want to avoid editing the HTML code as this will cause breaks in your site. Additionally when managing dynamic content, use proper caching and Content Delivery Networks (CDN) to bridge the gaps between dynamic and static content.
Image Optimization. No surprise that visual content engages users. However, high quality imagery means larger files that eat up load time. Using resized and compressed files is a lighter lift for the server to load the image. Within imagery you’ll want to pay attention to the file format. There are four file types: PNG, JPEG, GIF, WebP, and SVG. A general rule of thumb is to avoid GIFs since they do drag on site speed. When choosing between PNGs and JPEGs, PNGs work well for graphics and screenshots, while JPEGs are ideal for photographs. The newcomer is the SVG file format, or scalable vector graphic that renders well in web applications and across other use cases. Lazy load plugins are also useful to only render photos where the user is browsing.
Reduce HTTP Requests. HTTP requests occur when the browser sends a request to the server for information. The fewer requests a website must make the faster the site can load. The amount and the size of the requested files affects load times, however most engaging sites have both multiple and larger files. The best way to address this issue is to run a full report on your site and assess what images are taking the longest to load and if in fact you need them. After you assess what’s needed, you can reduce the file size.
4. Be Mobile Friendly. Having a site optimized for mobile is mission-critical to your site’s performance. If a customer doesn’t have the same flawless experience from laptop, to tablet, to smartphone, you stand to lose. Consider this: 70% of web traffic comes from mobile phones, and 80% of the top-ranked websites are mobile-friendly. The great news is that site performance tools help identify mobile optimization deficits and fixes. As you gear up for the holiday shopping season, it’s an opportunity for cross-collaboration between business and IT teams to address the issue head on given how much it affects user experience and bounce rates. As much as 60% of shoppers won’t return to a site that is not mobile-friendly. Nearly 43% of Black Friday sales in 2021 happened through mobile phones.
You’ll want to lean into your developer team to fully optimize your site for mobile. The end goal is to have the exact , flawless experience from desktop to tablet to smartphone. This involves a few tactics such as image optimization as I’ve mentioned above, ensuring your site has a responsive design, and optimizing the above-the-fold content to engage shoppers quicker and for a longer period of time. Additionally, avoid intrusive ads that will hinder your shopper from engaging with your site, especially if they are on a mobile device.
Recent studies have found that 96% of eCommerce businesses in North America and 94% in Europe have at least five basic errors in their checkouts. Watch the Webinar to make sure your business is not making them.
Go to Webinar
5. Be Promo Ready. Are you prepared to manage the deep deals the holiday season brings? As I mentioned above, if the data shows your customers want the deals and they want them early, are you set up to provide them? Is your site prepped for sales banners front and center on your site driving shoppers to the deals you’ve carefully curated?
Is your Order Management System (OMS) prepped with a clear view of inventory and a plan for backorders or pre orders for items that sell out quickly? An OMS can help automate these functions which gives your operations teams more flexibility to handle holiday shopping issues while still satisfying the customer with clear communication and a timeline as to when to expect delivery.
6. Glean from Data Analytics. In the same vein as Always Be Testing, take a look at data from the year before. What drove revenue and what might have fallen flat? What can you tweak from last year’s holiday season? You have customer gold in the numbers. Take a look at what product categories and pages saw the highest volume of traffic. What days of the week saw a spike in traffic? If you had an early bird special or flash sale, analytics and your OMS will tell you how many eyes were on it, and how well it performed revenue-wise.
7. Beef up your Social Commerce Strategy. Selling products through social media channels is currently estimated at $45 billion and expected to triple in the next few years. This figure equates to more than half of U.S. adults alone purchasing through social media.
Platforms like Facebook, Pinterest, Twitter, TikTok, and Instagram allow brands to create another channel through curated content and influencer marketing. Perhaps the biggest advantage to social commerce is its power within the discovery phase of the buying journey.
Instagram reports 60% of its users discover new products on their platform. When paired with word-of-mouth reviews from people you trust, (or at least share similar tastes) and the ability to tag and highlight products in both Story and Feed, you've got a highly versatile, perpetual sales engine. The path to purchase is expertly laid out from discovery, research, review, one-click purchase, and delivery.
As you dive into this holiday season, it’s critical to use social media to your advantage. You’ll be missing out on a significant shopper segment, many of whom will be looking for new products to fit the people on their list. You may consider using live shopping feeds to fully tell your brand’s story and what’s new in your product line, and always make sure products can be purchased within the app using personal information already stored within a profile. In app links easily navigate shoppers to products and one click checkout.
Additionally you may consider the power of social proof. As you market your products through a social media shop, offer your shoppers a way to interact with products and share them across the platform. Through the use of hashtags you create, empower your customers to use the hashtag and create their own posts. A two-fold benefit is that your customers peer review your products and have a voice, while enabling customer confidence for the shoppers new to your brand. On the flip side if a shopper is dissatisfied, you as a brand have the opportunity to address the issue.
Prior to Black Friday, you may consider having a campaign for your loyal shoppers to share product reviews with a coupon reward or offer like a free gift. Peer reviews increase both customer confidence and conversion.
8. Cater to Loyal Customers. The unicorn of customer personas! Here are a few eye-opening stats on what Lifetime Customer Value (LTCV) or what is often referred to as Customer Acquisition vs. Retention:
The probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is only 5% to 20%.
It costs up to 7x more to acquire a new customer than to retain an old one.
Sixty-five percent of a company’s business comes from existing customers.
What does that mean? You have a treasure trove of information on your loyal customers; you know their shopping habits, their product preferences, and even their payment preferences. Take full advantage of these habits by giving them an exceptional customer experience. In the realm of holiday shopping, what can you offer? Plenty.
Double the points or rewards on all holiday shopping.
Free gifts for loyalty members.
A Black Friday “sneak peek” sale exclusive to loyalty members with special pricing.
Free holiday wrapping and gift options.
A portion of holiday proceeds goes to charity.
9. Beef up your Holiday Merchandising. You have more shoppers now than any other time of year. How will you stand out among the competition? Convenience. Many holiday shoppers find themselves frustrated with what to buy for the loved one/receiver who has everything. Enter gift sets or bundles. If you can afford the cost to offer this type of merchandise, it’s a solution for many harried shoppers trying to check off people on their list. Think of spa baskets, grooming products for men, kids’ items like themed candy and holiday stockings, wine and cheese assortments, or teacher gifts.
Additionally for the shopper who is looking for a gift for themselves, you may see dynamic bundling as an offering. This allows the shopper to pick and choose from a selection within the bundle. An example is for the gamers or sports enthusiasts in your customer base. For the gamers, maybe you offer a choice between a headset or an additional monitor, or maybe for the skier, your options include goggles or a choice of gloves. An all-in-one gift option with more selection and control on the user experience side, but with the convenience of a single price point.
10. Determine On Call Schedules for Support Teams. Determine on call schedule for each department. It's not just IT, for example a promo may be broken, or products not published to the catalog. Elastic Path similarly has a plan and schedule in place to offer support for our customers during peak holiday traffic.
In Closing
Food for thought as you think about future holiday shopping experiences that drive revenue and are meaningful to your customer while optimizing your team’s time. Gartner tells us to look for a trend in how brands interact with products. According to the analyst, companies should invest in more robust product experience management (PXM) solutions. Gartner outlines this shift in their 2022 Strategic Roadmap for Digital Commerce in Direct (D2C) and Indirect Channel report.
What does that mean? Brands will fare well who broaden their geographic and channel reach, and do more on the customer experience side. How will they do it? As you think about each of these strategies and tactics to optimize the holiday shopping experience, there are options to streamline it and empower people to solve customer pain points, especially in the role of merchandiser who is pulled in several directions as it is.
Eager to talk about what’s next for your eCommerce strategy and how we can help? Reach out to us.
Topics: holiday, customer, checklist, shoppers, site, experience, black, customers, products, content, strategy, shopping, ecommerce, offer. -
Black Friday Cyber Monday 2018: An Analysis of Over $1.5 Billion in Sales
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The dust has settled, and we’ve made it to the other side of another exciting Black Friday Cyber Monday! Now it’s time to take a look at the data to see how over 600,000 Shopify merchants did during this banner sales event.More
Topics: black, cyber, shopping, data, merchants, weekend, shopify, billion, analysis, bfcm, usd, sales. -
Black Friday Cyber Monday 2021: Data on $6.3 Billion in Sales
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Black Friday Cyber Monday 2021 was the biggest to date, with Shopify merchants seeing a 23% increase in sales compared to 2020. Here’s everything the numbers tell us about how customers are doing their holiday shopping.More
Topics: businesses, billion, customers, bfcm, data, canada, small, sales, independent, black, cyber, shopping, local. -
Black Friday Ecommerce: The Hype and the Reality
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Black Friday e-commerce can really stress you out. I remember my first Black Friday as a retailer. It was 2003. The holidays kinda snuck up on us. We had no idea that we had to strategize this entire month. We came up with a few last-minute deals. We sent out a few last-minute emails. WE […]
Topics: hype, reality, customer, oh, acquisition, ecommerce, week, sales, customers, paid, holiday, black, cyber. -
Black Friday data adds to evidence e-commerce growth is slowing
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No, the secular shift to online shopping will not reverse. But it is also seemingly reverting to slower growth rates.
Topics: evidence, billion, techcrunch, shopping, black, slowing, data, public, ecommerce, adds, online, earnings, spent, missed, markets, growth, share. -
Black Friday drove half a million new users to the top shopping apps
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More U.S. consumers were shopping on mobile devices on Black Friday this year, with $2.1 billion in sales coming from smartphones. This trend was also reflected across the U.S. App Store. According to new data from Sensor Tower out this morning, the top 10 shopping apps on the App Store added half a million first-time […]
Topics: shopping, grew, million, firm, black, installed, store, downloads, users, drove, half, app, apps. -
Black Friday for Print On Demand Stores: Essential Tips and Strategies
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Thanksgiving is fast approaching, and that means it's time for online store owners to prepare for Black Friday and Cyber Monday. As a print on demand store owner, you may wonder about the best ways to take advantage of the…
Continue reading Black Friday for Print On Demand Stores: Essential Tips and Strategies
Topics: essential, customers, store, sales, tips, product, social, demand, marketing, stores, print, strategies, black, products. -
Black Friday online shopping comes in $9B, $3.6B on smartphones
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Black Friday — the day that launched 1,000 other shopping holidays — may have lost its place as the “start” of the Christmas shopping season by now (it gets bigger and earlier with each passing year). But the day after Thanksgiving still pulls in a crowd of buyers looking for a bargain and remains a major […]
Topics: start, smartphones, techcrunch, holiday, adobe, shopping, sales, 9b, 36b, comes, black, retailers, online, spent, billion, day. -
Black Friday to Cyber Monday 2019 Statistics [Infographic]
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How'd online shopping perform this past Cyber Week? We've compiled the stats from pre-Thanksgiving through Cyber Monday 2019.
Topics: black, yoy, weve, spent, week, yoy78, cyber, shoppers, infographic, shopping, yearaidriven, online, statistics. -
Black Friday to hit $6.2B in US online sales, mobile accounting for nearly half of all sales
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After a record-breaking Thanksgiving with $3.7 billion in digital sales across desktop and mobile devices, it looks like Black Friday will also pull in a bumper year for e-commerce. Adobe — which tracks trillions of transactions across a range of retail sites — says that as of 5pm Pacific time, $4.1 billion was already spent […]
Topics: shopping, nearly, ecommerce, black, mobile, buying, sales, hit, day, accounting, online, adobe, billion, half, 62b. -
BrandProject expands beyond the studio model with a new $43M fund
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BrandProject — a firm that’s backed successful direct-to-consumer commerce startups like Freshly (acquired by Nestlé), Persona (also acquired by Nestlé) and Chef’s Plate (acquired by Hello Fresh) — is announcing that it has raised $43 million for what it says is its first traditional venture fund. Founded by Andrew Black, who previously co-founded Virgin Mobile […]
Topics: firm, techcrunch, million, black, startups, studio, wystrach, theyre, expands, brandproject, team, 43m, model, fund. -
Breakthrough Campaigns: 5 Merchants Share Their Strategies for Black Friday Cyber Monday
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Black Friday Cyber Monday (BFCM) is an exciting prelude to the holiday shopping season. To help you plan your own creative campaign, we spoke to five merchants in various industries about how they approach Black Friday Cyber Monday.More
Topics: bfcm, sales, share, merchants, province, cyber, customers, campaigns, strategies, tentree, black, team, email, breakthrough. -
Cyber Monday Marketing: Is Your Store Ready For Ecommerce’s Biggest Day?
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As an online business owner, Cyber Monday is one of the most exciting and busiest days of the year for your store – and that all comes from having an amazing Cyber Monday marketing plan. Often coupled together with Black Friday, the two days mark the beginning of the end-of-year […]
Topics: great, marketing, cyber, ready, sure, sales, online, ecommerces, store, shopping, black, biggest, day, dont. -
Cyber Monday totalled $9.4B in US online sales, smartphones accounted for a record $3B
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Cyber Monday — the final day of the extended Thanksgiving weekend that traditionally kicks off holiday season spend — broke another e-commerce record: US shoppers racked up a total of $9.4 billion in online sales, according to figures from Adobe. To put that number into some perspective, at its peak, consumers were spending $12 million […]
Topics: 94b, totalled, record, cyber, 3b, billion, adobe, black, season, sales, online, shopping, accounted, day, smartphones, techcrunch. -
Daily Crunch: Cyber Monday is bigger than ever
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The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here. 1. Cyber Monday totalled $9.2B in US online sales, smartphones accounted for a record $3B Cyber Monday — the final day of […]
Topics: cyber, black, techcrunch, bigger, work, facebook, widow, crunch, thanksgiving, twitters, total, privacy, ad, twitter, daily. -
Deliverability on Black Friday: 3 things you need to know
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In our latest download, ‘The Black Friday Survival Guide’ we go into depth about the importance of preparation for the Cyber weekend, and how it makes all the difference. When it comes to deliverability, having all your inbox ducks in a row is equally key to success during one of the busiest retail periods of the year.
We’re all familiar with one of the mammoth struggles - creating all your multiple campaigns, but the next hurdle is making sure they’re actually received (because your competitors will also be flooding their inboxes during Black Friday). So, how do you ensure the campaigns you’ve worked so hard on actually meet the gaze of your customers?
Here at Ometria, we see deliverability as an integral part of the overall campaign execution. This blogpost is going to give you a concise breakdown of the essentials you need to have in play ahead of the retail mayhem.
Topics: need, sending, weekend, customers, know, things, deliverability, black, mailbox, campaigns, volume, break, love, messages. -
Discounts Not Your Thing? Alternatives for Cyber Monday
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Not every business can offer deep discounts, but with a little creativity, they can thrive during the holidays. See 8 creative ideas to build buzz & grow sales.
Topics: alternatives, gifts, youre, discounts, thing, free, sales, customers, black, sale, offer, cyber, products. -
Discrepancies Experienced by Black Content Creators (Expert Insight)
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Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
Topics: dont, expert, white, insight, opportunities, discrepancies, creators, experienced, content, creator, know, brands, black, influencers. -
Ecommerce lessons from Singles Day: How to plan next year’s holiday outreach
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As Singles Day continues to overtake the traditional Black Friday/Cyber Monday in terms of sales, merchants eye the holiday with increasing jealousy. And this means we'll see much more adoption and popularization, and so it may be time to consider how this shopping holiday might fit best into your retail business.
Topics: consider, holiday, plan, lessons, really, shoppers, shopping, day, holidays, sales, singles, ecommerce, outreach, black. -
Email Marketing: How to Stand Out on Black Friday, Cyber Monday
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The upcoming Black Friday to Cyber Monday weekend will likely generate record amounts of revenue for ecommerce retailers. It will also produce a record number of marketing emails. In this post, I'll offer tips to help your holiday emails stand out from the crowd to drive meaningful revenue.
Topics: email, subject, black, consumers, holiday, marketing, emails, cyber, stand, offers, record, shoppers. -
Entrepreneur’s Hair Products Empower Black Women
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In 2012 Vivian Kaye was a successful wedding decorator. But she had a problem. The climate in Toronto, Canada, was brutal on her hair. Kaye's solution was hair extensions, which were easy and attractive. Fast forward to 2021, and KinkyCurlyYaki, Kaye's company, sells hair extensions, wigs, and more.
Topics: extensions, wigs, wedding, started, entrepreneurs, women, black, didnt, hair, business, empower, products, problem. -
Evolution Of Cloud Tooling – From Black Box To User-Friendly, Extendable Solution
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The latest release of ECE-Tools, Magento's powerful cloud deployment and configuration tooling, now offers extensive configuration and customization capabilities, while also keeping all Magento deployment best practices in mind, to help users avoid issues and downtime. Read more.
Topics: cloud, hotfixes, extendable, tooling, solution, black, deployment, magento, ecetools, userfriendly, users, community, evolution, box, experience. -
Exploring Black Health, Wellness and Entrepreneurship with Muniq Founder and CEO Marc Washington
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Black History Month is a dedicated time to remember, reflect and honor African-American history and achievements. At BigCommerce, we’re honored…
Topics: business, history, washington, black, really, community, marc, qa, bigcommerce, brand, founder, look, muniq, health, ceo. -
Five Step Guide: Creating a Winning Cyber Monday Strategy
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Make it your best year yet! Keep things simple & enjoy record-breaking holiday sales by following this 5-step guide to your perfect holiday marketing strategy
Topics: customers, plan, guide, youll, creating, product, goal, sales, audience, cyber, step, black, strategy, winning, media, marketing. -
Four Cyber Week and Black Friday Marketing Strategies for eCommerce Businesses
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The online holiday shopping season is going to be bigger than ever. Ready to grow? See 4 proven, high-impact marketing strategies you can start right away!
Topics: marketing, customers, emails, cyber, site, pages, strategies, promotions, black, visitors, ecommerce, week, businesses. -
Holiday SEO Tips to Increase Traffic During the Busy Shopping Season
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A holiday season wouldn’t be complete without some shopping. Whether it’s on Black Friday, Cyber Monday or throughout the holiday…
Topics: seo, cyber, product, black, traffic, website, keywords, keyword, holiday, search, tips, pages, google. -
Holiday Selling without the Crowds
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Pandemic-induced social distancing, reduced hours of operation, and even continued lockdowns and closures could dramatically change Christmas shopping behaviors in 2020, requiring retailers to find new ways to serve holiday shoppers and generate sales.
Topics: online, holiday, crowds, ecommerce, selling, think, black, stores, retailers, shopping, going. -
Holiday Shopping Fails – 2021 Sales Fall Short
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Another holiday shopping cycle bites the dust, and the results are in: nothing for the record books. AdWeek reported lower projections, with the biggest returns projected for Cyber Monday.
Amid supply chain issues and a national labor shortage, it seems shoppers made the bulk of purchases earlier in the season to ensure no disappointments on Christmas morning, as retailers offered deep deals as early as October to get a jump on the season.
Not surprisingly the most sought-after items include high-definition TVs, next gen smartphones, devices, gaming systems, household appliances, and the latest toys for the kid, or the kid-at-heart, who has everything.
A few key numbers and findings:
Online sales reached $8.9 billion on Black Friday, slightly below last year, according to data from Adobe Analytics
Physical store traffic rose from last year, but still well below pre-pandemic levels
Buy-now-pay-later (BNPL) services are on the rise, and in recent months several major retailers now offer the option at point-of-sales both in-store and online
Curbside pickup remains steady since the pandemic began, while other shopping behaviors have waned. According to Adobe, curbside services were used in 20% of all online orders placed on Black Friday. For the month of November, curbside services were up 78% from pre-pandemic levels in 2019
And now on with the show… Holiday shopping woes abound in the Twittersphere and among the TikTok nation, with pain points ranging from no inventory to coupon missteps, and overall lackluster shopping experiences.
Here are snapshots of a few #fails:
When the deal is really anything but:
No availability for highly anticipated new product launches on the busiest shopping day of the year is in this shopper’s mind not just a fail, but one of epic proportions:
While some retailers do accept expired paper coupons, in the case of online codes for an on-demand service, it requires an extra step to chat with customer service when the code fails – or when you don’t even get to redemption because the offer is marked with an expired date.
Inconsistency on sale models and pricing, whether intended or triggered by a glitch in your inventory system, damages the trust you work so hard to build with your customers.
And when you do find that unicorn of a deal, your size seems to be the only dreaded out of stock:
While this instance could be chalked up to tough luck, or maybe this shopper has niche taste beyond a 4K Ultra HD TV, a deeper dive could suggest you aren’t listening to what your customers want.
Again, glitches can ruin the experience; especially when you’ve been led to believe you are “next in line”…
Despite all the inevitable #fails along the way, many shoppers found they got exactly what they were looking for at the right price, either in person or online. I shopped Small Business Saturday by purchasing handmade items from some of my favorite local artists.
But even if you didn’t have the best experience, some shoppers dug deep and found a certain amount of humor in the situation:
And brutal self-awareness:
We can’t forget our Black Friday shoppers who braved the in-store experience, only to find curious merchandizing decisions:
(Video Source)
And well, at least you aren’t this guy:
(Video Source)
That’s a wrap on holiday shopping 2021…it turned out to be more of a bear than a bull, one could say. Stay tuned for more insights and trends as we continue to navigate shopping habits in these unprecedented times.
Topics: holiday, shopping, fall, prepandemic, service, fails, shoppers, sales, black, retailers, online, experience, services, short. -
How Amazon Got Americans to Spend $12.7 Billion in 2 Days Without Lifting a Finger
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It's time for a prime day post-mortem. Amazon Prime Day was bigger than ever. What's next for the world's largest retailer's shopping holiday?
Topics: lifting, amazon, sellers, sales, day, event, billion, summer, prime, sale, shoppers, spend, americans, finger, black. -
How Consumers Responded to Black Friday Ads in 2021 [+Trends to Watch]
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After 2020, there were big expectations for what 2021 could bring. Some predicted lower Black Friday sales as supply chains struggle to meet demand. Others said 2021 would bring record numbers.
Topics: shopping, brands, social, watch, consumers, ads, black, responded, online, video, ad, trends, media. -
How Consumers Responded to Black Friday in 2022 [+ Holiday Marketing Tips]
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According to the Bureau of Labor Statistics, inflation went up 8.2% between September 2021 and September 2022. As a result, experts theorized that this would take a toll on both retailers and shoppers.
Topics: brands, product, responded, marketing, black, ad, ads, deals, tips, holiday, video, content, consumers, online. -
How Headless Commerce Prepares you for Black Friday Survival and Success [Infographic]
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Our friends at Mobify have put together a handy infographic outlining how headless commerce helps mitigate 3 Black Friday challenges every ecommerce org faces: 1) traffic spikes, 2) the “code freeze” and 3) employee burnout. Mobify’s also put together an ebook The Modern Ecommerce Leader’s Guide to Black Friday 2020 — with only 260 days […]
Topics: headless, spikes, soon, outlining, commerce, traffic, today, prepares, black, ecommerce, success, prepared, survival, infographic, modern. -
How to Maximize Profits over Black Friday – Cyber Monday
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How to maximize profits on Black Friday and Cyber Monday
Topics: black, customers, purchase, send, audiences, customer, profits, strategies, cyber, bfcm, holiday, retailers, maximize, marketing. -
How to Plan a Creative (and Profitable) Black Friday Cyber Monday Promotion
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More than ever, your offer will determine how effective your marketing campaigns are this Black Friday Cyber Monday. The good news is you don’t need to start planning months in advance or slash your prices to have a successful BFCM. With this guide and a few days of planning, you can put together and execute a profitable, creative promotion this holiday shopping season.More
Topics: order, product, customers, cyber, discount, plan, profitable, creative, bfcm, traffic, products, gift, sale, black, offer, promotion. -
How to Plan for Black Friday — and Why You Should Start Now
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Don’t be caught off guard! This year’s holiday shopping season will be bigger than ever — sprint ahead of the competition with these 9 key considerations.
Topics: sales, good, customers, youre, speed, site, things, start, sure, woocommerce, plan, black. -
How to Prepare Your Business for Black Friday and Cyber Monday
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Black Friday is one of the biggest times of the year for ecommerce businesses across the globe. Last year, on Black Friday 2017, it’s estimated that U.S. retailers brought in a record $7.9 billion in revenue. Couple that mind-boggling figure with the projected U.S. Cyber Monday earnings of $6.6 billion, […]
Topics: prepare, youll, products, store, marketing, black, youre, cyber, media, need, social, business. -
How to Prepare Your Online Store for Black Friday and Cyber Monday
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Get the top strategies to prepare your online store for Black Friday and Cyber Monday. Optimize your marketing, shipping, inventory management, and more.
Topics: sure, products, cyber, online, site, great, customers, holiday, black, traffic, woocommerce, season, prepare, store, sales. -
How to Take Advantage of Instagram's New 'Shop' Feature for Black Friday
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Brands will look to drive more early holiday sales on the platform.
Topics: shop, feature, product, black, shopping, tags, prairie, shoppable, advantage, products, instagram, creators, instagrams. -
How to Use Black-Owned Banks to Start Your Business
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Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
Topics: business, financial, bank, blackowned, black, entrepreneurs, banks, start, offer, credit, owners. -
How to create a successful pop-up store
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As previously published on the Business Leader, Ana Milevskaja outlines how best to create a successful pop-up store.
Topics: brickandmortar, retail, brand, black, brands, successful, popup, create, customers, strategy, store, clear. -
If the Black Crowes Adapted to Ecommerce During the Pandemic, So Can You
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The band's manager talks about how he got the brothers Robinson to not only reunite, but make the best of this summer by opening a new digital retail shop.
Topics: band, pandemic, crowes, ecommerce, start, live, right, black, tour, adapted, store, money, look, going. -
Is Your Commerce System Vulnerable to Meltdown on Black Friday or Cyber Monday? (UPDATED)
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Last year’s holiday shopping season was another record-breaker. Adobe reported that the 2017 holiday ecommerce revenue climbed to $108.2 billion,...
Topics: infrastructure, vulnerable, systems, system, store, experience, black, updated, holiday, customers, meltdown, mobile, commerce, shopping. -
Jumia reports 30% growth in value of goods sold on its platform during Black Friday season this year
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E-commerce in Africa is growing fast and its potential remains enormous as more people get connected to the internet. Across sub-Saharan Africa 303 million people, about 28% of the population, are connected to the mobile internet, according to the 2021 GSMA mobile economy report, and this number is expected to rise to 40% in three […]
Topics: goods, sold, reports, percentage, online, black, season, ecommerce, points, million, jumia, africa, number, growth, value, platform, techcrunch. -
Leadership Advice from 8 Black-Owned Business Leaders
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Welcome to Breaking the Blueprint— a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
Topics: advice, building, leadership, black, founder, leaders, business, lead, blackowned, team, questions, big, skills. -
Logo Color Schemes: 25 Examples + Tips From HubSpot’s Brand Team
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Choosing the right logo color scheme for your brand can make a significant impact on memorability and awareness.
Topics: blue, scheme, team, black, hubspots, color, colors, schemes, tips, brand, white, logo, examples, green, red. -
Must-Know Tips for Taking Advantage of a Black Friday Unlike Any Before
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As malls across the nation are still shut down and small businesses are holding on for dear life, the best way we can make an economic impact is through online shopping and putting our money where it's most needed.
Topics: sales, help, shop, unlike, businesses, paton, black, shopping, sure, online, taking, advantage, tips, mustknow, gift. -
News Cart for December 4th
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Whew! We’ve survived another Black Friday/Cyber Monday. How did online merchants fare this year? Unsurprisingly, the trend toward e-commerce continues, with digital sales up nearly 20 percent. In a first, Black Friday topped Cyber Monday as the busiest day for online shopping. Shopify posted its own Black Friday/Cyber Monday stats, touting $2.9 billion in total [...]
Topics: cart, fridaycyber, billion, sales, amazon, black, review, wool, member, job, free, 4th. -
OptinMonster Black Friday / Cyber Monday – 35% OFF all plans
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Admit it. It’s not surprising that 65% of businesses feel that traffic and lead generation is, by far, their biggest challenge when it comes to marketing. It’s not a walk in the park. What makes it worse is the fact…
Continue reading OptinMonster Black Friday / Cyber Monday – 35% OFF all plans
Topics: selected, campaigns, visitors, forms, optin, visitor, optinmonster, generation, target, black, lead, cyber. -
Post Card Marketing for eCommerce
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Today Drew Sanocki of NerdMarketing.com is back on the show, this time to discuss a company he has recently become the owner of called PostPilot. Designed to help eCommerce businesses sell more products through post card marketing, PostPilot helps users create automated post card campaigns to build up loyalty and sales. Listen in as Drew [...]
Topics: leverage, gearing, drew, cards, marketing, post, card, black, sanocki, postpilot, youderian, ecommerce. -
Predicting Profits from Black Friday Promotions
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The Black Friday weekend is near. Many merchants will lower prices, add promotions, and compete in one of the biggest retail days of the year. By analyzing prior year results, merchants can estimate current-year sales and profits and the impact of promotions.
Topics: x, promotions, profit, average, sales, promotion, predicting, lift, increase, profits, promotional, black, product. -
Pricing top factor Zalando during Black Friday
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In the three weeks up to Black Friday, Zalando’s product prices increased by 8 percent. At the start of Black Friday week, prices dropped again by 18 percent. At the end of the week, prices had dropped 23 percent. While overall ecommerce turnover growth has slowed down, online sellers once…
Topics: online, box, product, factor, buy, price, pricing, black, prices, zalando, week, platform. -
Purple is the New Black: 3 Retailers Celebrating Purple Tuesday
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November isn’t just Black, it’s Purple.
With Black Friday - 23rd November - around the corner, it’s easy to focus all your attention on one of the busiest days in the retailer calendar. But there’s another colour-crowned day that should be on your radar - Purple Tuesday.
Taking place today, Purple Tuesday is the recognition of a very important and underrepresented portion of your shoppers - those with disabilities.
The man behind the idea - Mike Adams - stresses how brands are losing out on an important percentage of purchasing customers: “The evidence suggests that shops are losing £11.4bn of sales from disabled people by not addressing their needs, either in store or online. Disabled people want to have a blended shopping experience like everyone else,”.
Topics: celebrating, important, losing, disabled, underrepresented, theres, retailers, black, tuesdaytaking, today, suggests, purple. -
Sales Report: 2018 Thanksgiving, Black Friday, Cyber Monday
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Consumers embraced 2018 online holiday shopping with gusto starting on Thanksgiving Day and culminating on Cyber Monday, which became the highest U.S. ecommerce sales day in history with $7.9 billion in revenue. Thanksgiving Day, Black Friday, and Cyber Monday all exhibited healthy year-over-year sales growth
Topics: mobile, black, cyber, online, thanksgiving, shopping, merchants, day, billion, sales, report. -
Sales Report: 2019 Thanksgiving Day, Black Friday, Cyber Monday
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Adverse weather conditions in many regions and the ease of ordering via mobile devices contributed to record-setting U.S. digital sales for the 2019 Thanksgiving weekend. This is my fifth annual “Sales Report” for Thanksgiving Day through Cyber Monday.
Topics: shopping, online, report, increase, sales, cyber, billion, black, day, thanksgiving, retailers. -
Sales Report: 2020 Thanksgiving Day, Black Friday, Cyber Monday
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The challenges of this unique holiday shopping season have made omnichannel commerce a necessity. With several states closing non-essential brick-and-mortar stores and others severely limiting the number of shoppers allowed inside, consumers embraced online shopping with gusto during Cyber Week — Thanksgiving Day to Cyber Monday — with a big surge in mobile ordering.
Topics: data, day, cyber, report, consumers, adobe, sales, black, online, according, thanksgiving, billion. -
Sales Report: 2021 Thanksgiving Day, Black Friday, Cyber Monday
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Sales for the three big U.S. shopping days were flat or slightly lower from last year. It's not surprising since retailers encouraged consumers to shop earlier due to expected product shortages and shipping delays. Buyers heeded the suggestion.
Topics: cyber, thanksgiving, billion, day, sales, black, online, spent, consumers, according, report. -
Silicon Valley can fight systemic racism by supporting Black-owned businesses
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As the United States sees its second week of large-scale protests against police brutality, it’s painfully clear that the country’s racial divide requires significant short- and long-term action. But most of these calls for change gloss over the role Silicon Valley can and should play in mending the racial divide.
Topics: racism, systemic, businesses, blackowned, techcrunch, algorithmic, leaders, supporting, investment, valley, thats, minorityowned, racial, silicon, black, protests, fight. -
Site Traffic Surges Toward Black Friday Levels – Now What?
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While some will say traffic is too high-level of a metric to mean anything, it is undeniably a leading indicator and proxy of market activity. So what kind of activity did we see in March as COVID-19 became a global pandemic?
Topics: site, order, levels, activity, businesses, black, consumer, views, spike, page, increase, surges, traffic. -
Sports and Fashion Team Up for Unique Branding Opportunities
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Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
Topics: team, opportunities, world, black, programs, york, fashion, branding, tap, unique, store, marketing, insights. -
The 27-Point Checklist to Prepare Your Store for Black Friday Cyber Monday
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Every Black Friday Cyber Monday (BFCM) presents a tremendous opportunity for businesses to reach new customers and generate more revenue. To help you sell your best we've put together a 27-point checklist to make this holiday shopping season your biggest (and most profitable) yet.More
Topics: bfcm, prepare, shopify, sale, sales, cyber, checklist, 27point, customers, youre, black, store, holiday. -
The Best Black Friday & Cyber Monday Deals for Ecommerce Merchants 2020
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Ready to save some cash on the best tools in the ecommerce industry? We’ve rounded up all of the best ecommerce Black Friday deals for 2020!
Topics: business, tools, check, plans, deals, ecommerce, email, cyber, services, black, best, valid. -
The Ecommerce Guide to Winning Black Friday and Cyber Monday in 2022
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A guide for ecommerce brands looking to win in Q4! It's going to be a tough one.
Topics: black, ecommerce, guide, partners, influencers, winning, site, cyber, discount, customers, way, increase. -
The Future Needs More Black Businesses
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Investment in Black-owned businesses is a path towards closing the racial wealth gap, strengthening communities, and creating economic opportunities for everyone. The future, therefore, relies on Black entrepreneurs. But systemic racism and centuries of oppression have created barriers to funding and ownership. How do we build a future that includes more Black businesses?More
Topics: capital, entrepreneurs, wealth, william, needs, community, black, gwen, business, jannah, future, businesses. -
This Millennial Entrepreneur Is Carving Her Own Path to Success
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Millennials, huh? Those avocado-toast-loving, Instagram-influencering, selfie-taking young’uns. They’re always too busy disrupting industries to get to the business of making themselves a proper career. Just kidding. You’re safe here in the knowledge that I, too, am planted firmly within the age range that defines me as a Millennial. And personally, […]
Topics: ecommerce, store, going, millennial, entrepreneur, traditional, business, product, doing, ignored, best, bags, black, thats, im, worked, advice. -
Top Marketing Holidays of the Year, According to Marketer Data
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As a business, you likely run marketing campaigns all year round.
Topics: sales, data, annual, spend, marketing, marketers, events, money, black, campaigns, holidays, marketer, according. -
Top Ten Tools to Help You Make the Most of Black Friday and Cyber Monday
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How do top-performing stores beat their records year after year? See 10 proven tools to give you a revenue boost for the all-important holiday sales season!
Topics: customers, sales, woocommerce, tools, products, product, cyber, google, purchase, black, extension, help. -
Try a Dwindling Discount for Black Friday Ecommerce Sales
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A dwindling discount that starts high and diminishes every few hours from Thanksgiving through Black Friday can create urgency and drive ecommerce sales.
Topics: page, ecommerce, discount, try, hours, sale, dwindling, folks, notification, list, price, black, sales, video. -
US online shoppers already spent $50B in November, holiday season on track for $143.7B
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Facing a shorter holiday shopping season this year, U.S. retailers started rolling out their Black Friday deals earlier than usual. That move has paid off, according to new e-commerce data shared by Adobe Analytics this morning, which found that U.S. consumers have already spent $50.1 billion online between November 1 and November 26, 2019 — […]
Topics: shoppers, sales, spent, deals, 50b, billion, days, shopping, holiday, season, track, adobe, 1437b, retailers, online, black, techcrunch, yearoveryear. -
US shopping app downloads on Black Friday reached a record 2.8M installs
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Many U.S. consumers spent this year’s Black Friday sales event shopping from home on mobile devices. That led to first-time installs of mobile shopping apps in the U.S. to break a new record for single-day installs on Black Friday 2020, according to a report from Sensor Tower. The firm estimates that U.S. consumers downloaded approximately […]
Topics: techcrunch, shopping, mobile, 28m, installs, record, black, downloads, sales, saw, retailers, app, consumers, reached, apps. -
Walmart lures consumers to its Walmart+ subscription with early access to Black Friday deals
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Walmart+, the retailer’s low-cost alternative to Amazon Prime offering free shipping with no minimums, free grocery delivery and other perks, is now adding one more reason to become a subscriber: early access to Black Friday deals. The company announced today it will allow paying Walmart+ subscribers to gain early access to its Black Friday events […]
Topics: access, black, prime, walmart, amazon, deals, techcrunch, shopping, shipping, subscription, early, consumers, free, members, lures. -
Walmart shuts down its experimental personal shopping service, Jet black
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Walmart is shutting down its personal shopping service, Jet black, on February 21, after struggling to find adoption or additional investment. The service had allowed New York-area customers to text message orders for home delivery. According to its website, Jet black will now no longer accept new orders and will refund its customers their most […]
Topics: including, black, shopping, personal, jet, techcrunch, text, customers, walmart, experimental, blacks, walmarts, shuts, service. -
Walmart tops Amazon as most-downloaded US shopping app on Black Friday
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Amazon says Cyber Monday 2019 has now become the retailer’s biggest shopping day of all time, based on the number of items sold worldwide. However, in the U.S., a different trend took shape over the big sales holiday weekend kicked off by Black Friday. This year, Walmart became the No. 1 shopping app in the […]
Topics: app, mostdownloaded, cyber, apps, amazon, black, walmart, customers, worldwide, yearoveryear, shopping, tops, downloads, techcrunch. -
Watch Global BFCM Sales in Real-Time with Shopify’s Live Map
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We’re excited to introduce our Live Map for Black Friday Cyber Monday 2018, a real-time view of global sales trends happening across Shopify.More
Topics: sale, merchants, bfcm, shopify, realtime, shopifys, unfold, sales, live, map, watch, global, black, shopping, cyber. -
What Video Marketers Can Learn From 7 Emmy Nominated Commercials
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As most people sit down to watch the Primetime Emmys on September 22, they might be rooting for their favorite shows or actors to take home the coveted award.
But, as a marketing blogger, one of the categories I'll be paying attention to this year is "Outstanding Commercial."
Topics: learn, commercial, nominated, commercials, black, brand, video, emmy, viewers, product, marketers, shows, ad, great, tide. -
X Marks The Spot: What’s to Come After Twitter’s Rebrand?
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Last month Elon Musk announced that Twitter’s new name is X.
Topics: marks, rebrand, black, platform, xs, twitter, users, whats, x, twitters, app, xcom, come, musk, spot, social. -
‘French ecommerce will exceed 100 billion euros in 2019’
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Ecommerce in France has achieved a turnover of 74 billion euros during the first nine months of this year. French ecommerce association Fevad thinks that, due to Black Friday and Cyber Monday, consumers will spend 20 billion euros in the last quarter, meaning French ecommerce will exceed 100 billion euros… Continue reading
Topics: sales, quarter, online, france, black, websites, billion, exceed, euros, french, ecommerce.