Top 2020 resources on brand

Best brand resource in 2020.
Learn more about brand to improve your e-commerce strategy.

• 10 Email List Management Software Tools to Grow Your Brand - When I first began my marketing career, I was envious of emails.
  Topics: emails, software, grow, choice, management, list, campaign, email, youre, send, brand, marketing, tools.
• 11 New Ecommerce Books for Spring 2020 - Being stuck indoors is an opportunity to catch up on ecommerce reading! Here is a batch of new ecommerce books for spring. There are titles on digital marketing, brand development, artificial intelligence, affiliate marketing, startup financing, and podcasting.
  Topics: marketing, kindle, learn, trust, spring, ecommerce, brand, hardcover, guide, podcast, books, digital, business.
• 12 of the Best Marketing Techniques for 2020 - When content marketing was gaining steam, there were really only a few techniques you could leverage. On a typical day, you'd write a blog post, hope it ranked on Google, send it to your email subscribers, and post it to your social media profiles. That was pretty much it.
  Topics: social, strategy, best, blog, posts, email, marketing, techniques, media, content, brand, test.
• 15 About Us & About Me Pages + Templates to Make Your Own - Building a website is, in many ways, an exercise of willpower. It’s tempting to get distracted by the bells and whistles of the design process, and forget all about creating compelling content.
  Topics: rocks, pages, thats, brand, way, does, youre, website, company, templates, page.
• 15 Sports and Outdoor Brands with Action-Packed Ecommerce Site Designs - Professional snowboarder Travis Rice once said, “I wouldn’t even call snowboarding a sport. For me it’s just a way of…
  Topics: value, ecommerce, actionpacked, experience, community, customer, product, brand, designs, content, examples, site, customers, outdoor, way.
• 17 Tips For Online Small Business Owners - Chapter by chapter we’ve unlocked the keys to online small business success. You’ve created a great product. Built a stunning…
  Topics: marketing, tips, brand, customer, way, products, owners, small, website, business, customers.
• 17 Truly Inspiring Company Vision and Mission Statement Examples - Think about those brands you purchase from over and over, even when there are cheaper options out there. Why do you choose the ones you choose? Do you usually fly on a particular airline? Do you buy your coffee from the same place every morning? Do you recommend a specific restaurant whenever out-of-towners ask for suggestions? Well, there's a good reason for it.
  Topics: company, examples, business, vision, customers, values, statements, truly, statement, brand, life, inspiring, mission.
• 20 Top Private Label Brands from Amazon - Here is a list of top private label brands from Amazon. The brands are sorted by the total number of customer reviews, as on average 3 to 5 percent of units sold generate reviews for these brands. I also used the Jungle Scout Chrome extension for additional research.
  Topics: sells, amazons, brands, products, private, average, label, amazon, reviews, brand.
• 2020 Social Media Trends, According to HubSpot's Social Media Professor - If social media trends from 2019 taught us anything, it’s that personalized content is key for success. We also saw brands starting to listen more closely to their audience. I only expect this to intensify in 2020 with the world moving towards tighter data regulations and higher expectations from people for the content they consume. The world is numb to generic social media broadcasts.
  Topics: media, professor, hubspot, research, listening, influencers, marketers, according, trends, content, audience, social, hubspots, brand.
• 3 Types of Marketing Videos That You Can Make Remotely - In our 2020 State of Marketing report, video beat out common tactics like blogging and SEO as the most heavily prioritized marketing strategy for businesses this year.
  Topics: industry, brand, remotely, video, videos, need, example, explainer, marketing, product, film, types.
• 40 Prototypes and Lenny Kravitz: How This Cause-Driven Brand Differentiates Itself - Julian and Cody Levine went on a mission trip with singer Lenny Kravitz and a team of dentists to provide dental care to those without access. Through this eye-opening trip, the trio decided to launch Twice, a cause-driven oral care business. From developing 40 prototypes of toothpaste to running an ambassador program, Julian Levin of Twice, shares what it’s like to run a cause-driven consumer packaged goods product company.More
  Topics: lenny, twice, care, differentiates, toothpaste, products, lot, product, really, oral, causedriven, business, brand, prototypes, kravitz.
• 5 Benefits of Educating Prospects With Free Content - In the marketing world, the infamous free content debate seems to be everlasting.  "If we give away free content and information about the challenges our paid products and services resolve, then who will pay for what we're selling?"
  Topics: customers, paid, prospects, educational, free, educating, boost, brand, trust, benefits, content, marketing.
• 5 Noteworthy Examples of Corporate Social Media Policies - As a marketer, social media is undeniably important – in fact, in 2020, three-quarters (74%) of all global marketers now invest in social media marketing.
  Topics: buy, noteworthy, examples, corporate, times, post, best, brand, personal, social, policy, media, policies, employees.
• 5 Simple but Smart Conversion Hacks Backed by Proven Case Studies - Get more customers and grow your sales with these 5 conversion hacks backed by some amazing case studies that you can use for your business.
  Topics: buy, personas, mission, simple, hacks, case, studies, customers, intent, buyer, commander, brand, smart, proven, best, statement, backed, conversion.
• 50 Beautiful and Creative Ecommerce Website Designs - Gain inspiration for your own ecommerce website design and implement some of the ideas so you can ultimately engage your audience on another level.
  Topics: creative, image, page, design, website, brand, designs, beautiful, product, images, websites, products, ecommerce.
• 50 Direct-to-Consumer Brands & What You Can Learn From Them - Interested in direct-to-consumer brands? Check out our roundup of 50 popular DTC brands and see what you can learn from how they get customers & sales!
  Topics: directtoconsumer, brands, products, model, customers, online, dtc, learn, brand, experience, customer, consumers.
• 6 Essential Influencer-Marketing Truths Every E-Commerce Brand Should Know - More than a few companies have been burned by the wrong approach. Make sure yours isn't one of them.
  Topics: customers, companies, ecommerce, marketing, influencers, platform, important, following, influencer, followers, know, essential, truths, brand, influencermarketing.
• 6ixty8ight makes Japanese debut with online launch - Hong Kong lingerie brand 6ixty8ight marks its Japanese debut on June 20 by launching an e-commerce store.
  Topics: debut, ecommerce, japanese, makes, used, online, 6ixty8ight, stores, lingerie, brand, yearthe, store, japan, launch.
• 7 Brands With Brilliant Facebook Marketing Strategies, and Why They Work - Despite what you might hear, Facebook marketing is not dead.
  Topics: brilliant, work, brand, page, brands, users, videos, facebook, youre, content, strategies, products, fitbit, marketing.
• A Pinterest Strategy for Growing an Ecommerce Brand - Pinterest users are primed and ready for purchasing. Getting more content in front of them will increase product visibility, referral traffic, and loyalty. It takes a careful strategy, however, which is what I'll address in this post.
  Topics: blog, growing, look, strategy, content, audience, promoted, pin, brand, ecommerce, pins, pinterest, users, product.
• Adjusting Digital Media Strategies in a Changing Business Climate - We've all been experiencing recent lifestyle changes in 2020 — both personally and professionally.
  Topics: campaigns, adjusting, inventory, business, important, climate, strategies, brands, changing, digital, focus, brand, increase, media, continue.
• Amazon and Valentino team up in joint lawsuit against New York counterfeiter over Rockstud knock-offs - Amazon is ramping up its efforts to tackle counterfeiting on its platform by aiming for the higher end of the fashion market. Today the e-commerce giant announced that it has jointly filed a lawsuit with Italian luxury brand Valentino against Buffalo, New York-based Kaitlyn Pan Group, LLC and New York resident Hao Pan for copying […]
  Topics: counterfeit, team, counterfeiter, brand, amazon, valentino, techcrunch, joint, rockstud, kaitlyn, company, sold, valentinos, lawsuit, knockoffs, york, pan.
• Attraction Marketing: What It is & How to Master It - Have you ever come across a post on LinkedIn or Instagram from your favorite celebrity or influencer, explaining how they use their own brand's services or products? You know what I'm talking about. Maybe your favorite Instagram influencer just posted a photo, with the caption explaining how the photo editing packs she curates have helped her become a better photographer.
  Topics: product, brand, attraction, master, content, know, marketing, youre, service, customers, using.
• Away, the high-flying travel brand, just furloughed half its employees and laid off 10% - Pretty much everyone is getting socked by the COVID-19 shutdown. Among the latest to say so in a public way is Away, the trendy, five-year-old, New York-based travel brand that has raised roughly $180 million from investors over the years, including a $100 million round last year that pegged the company’s valuation at $1.4 billion […]
  Topics: founders, furloughed, employees, rubio, travel, laid, say, away, layoffs, techcrunch, half, company, highflying, korey, work, brand, way.
• Brand Logos: The Good, The Bad, and The Most Questionable Designs - When it comes to your business' branding strategy, establishing your company's logo is one of the most critical tasks.
  Topics: good, logos, questionable, starbucks, brand, bad, company, branding, pixar, designs, logo, great, apple, design.
• Building a Brand: 6 Ways to Grow Your Brand on a Limited Budget - This article has 6 tips to help you start building a brand that will set you apart from the millions of other online businesses.
  Topics: budget, grow, branding, publication, business, voice, brand, ways, social, community, media, best, limited, building, businesses.
• Building a Multi-Million Dollar Fitness Brand Without Paid Marketing - Life and business partners, Natalie Holloway and Maximilian Kislevitz are the founders of Bala and the creators of Bala Balges, stylish weighted bands that amplify just about any workout. In this episode of Shopify Masters, Natalie and Max share how they tested product viability, received reputable media coverage, and built a multi-million brand without paid marketing. More
  Topics: paid, shark, content, building, times, balas, brand, marketing, dollar, natalie, multimillion, max, product, fitness, tank, bala.
• COVID-19 and Your Online Business: Practical Brand and Website Improvements -  With the fight to contain coronavirus now a global battle, the world looks very different from what it did just a few weeks ago.  There’s no doubt that these are strange times to be surviving in, let alone thriving in. And for those of us with an online business, […]
  Topics: product, photos, coronvirus, email, start, brand, social, online, pandemic, ways, store, help, business, page, media.
• Can B2C Marketing Succeed on LinkedIn? - Almost every morning, I log onto LinkedIn. I like to stay updated about the changes in the marketing industry and congratulate my peers on their recent accomplishments. And, of course, I love looking at the new and exciting marketing campaigns brands roll out.
  Topics: linkedin, b2c, brand, content, audience, succeed, company, page, posts, marketing, post, network.
• Can't Afford a Super Bowl Ad? Here's What to Do Instead - This year, a 30-second Super Bowl ad slot cost roughly $5.6 million.
  Topics: example, afford, brands, brand, bowl, super, heres, social, create, ads, cant, ad, instead, video.
• Crafting a Compelling Ecommerce Content Marketing Strategy in 2020 - In 1885, Mark Twain published the Adventures of Huckleberry Finn. Grover Cleveland was inaugurated as president of the United States.…
  Topics: strategy, need, customers, marketing, content, brand, build, product, information, youre, examples, dominate.
• Curtains to Caps: Starting an Environmentally-Friendly Fashion Brand With No Industry Experience - The humble curtain might not seem like your standard source of inspiration, but for Adrien Taylor, it helped spark an idea that quickly developed into his New Zealand-based company, Offcut. Adrien was visiting his father’s curtain warehouse when he noticed a room filled with off-cut fabric and asked what happened […]
  Topics: experience, brand, adrien, business, way, starting, using, start, run, right, offcut, think, offcuts, industry, environmentallyfriendly.
• Direct to Consumer Trends: Up & Coming Brands Succeeding with DTC - Think about the first time you purchased furniture.  Chances are you trudged along in a warehouse or department store, making…
  Topics: customers, customer, winning, brands, dtc, product, directtoconsumer, source, brand, experience, direct, furniture, trends, consumer.
• Direct-to-consumer startup studio Innovation Department raises $3.7M - Innovation Department, a startup building a portfolio of direct-to-consumer brands, is announcing that it has raised its first outside capital in a $3.7 million funding round It has only launched one of those brands so far — WellPath, which offers customized nutritional supplements. But the next, a pet wellness brand called Finn, is scheduled to […]
  Topics: things, focused, brand, song, innovation, raises, 37m, directtoconsumer, studio, department, wellpath, techcrunch, funding, brands, startup, capital.
• Diversity Matters: This Makeup Brand's Movement for Inclusivity - Tomi Gbeleyi is driving change with MFMG Cosmetics, the beauty brand she founded that creates products for deep skin tones. Tomi initially caught the attention of The New York Times through the writing on her blog, which focused on inclusion and diversity within the beauty community. Soon after, readers asked her to create her own products. In this episode of Shopify Masters, Tomi shares her journey from viral social movement to the development and launch of her inclusive makeup line.More
  Topics: matters, doing, wanted, blog, lot, content, instagram, really, inclusivity, movement, actually, makeup, brand, brands, think, diversity.
• Everything You Need to Know About Employer Branding - When a job seeker begins their search, their queries might look like this: "Top companies to work for in 2019" or, alternatively, "Top companies in X industry."
  Topics: know, culture, need, employer, job, brand, employees, value, work, page, company, branding.
• Everything You Need to Know About Retail Arbitrage: 2020 Edition - Check out this post for the pros & cons of Retail Arbitrage, how to build a profitable business, the best products to sell & where to source inventory from.
  Topics: know, clearance, brand, need, edition, products, retail, amazon, sell, product, business, arbitrage, stock.
• FJ Benjamin launches five online stores – more to come - Southeast Asian fashion group FJ Benjamin opened five new online stores for recognised international fashion labels, with more to come, as it pivoted online in the wake of trading restrictions during the Covid-19 crisis.
  Topics: stores, benjamin, rights, online, group, fj, singapore, pandemic, launches, brand, physical.
• Flipkart invests $35 million in Indian fashion brand to target youth - Flipkart, which competes with Amazon in India, is doubling down on an area where it has established a clear lead: Fashion. On Thursday, the Flipkart Group announced it had invested $35 million in Arvind Fashions for a significant minority stake in one of the decades-old Indian firm’s subsidiaries as the Walmart -owned firm looks to […]
  Topics: stores, target, youth, million, indian, flipkart, techcrunch, brands, fashion, arvind, invests, india, brand, group, fashions.
• Former Stitch Fix COO Julie Bornstein just took the wraps off her app-only e-commerce startup, The Yes - After teasing the launch of their new startup last year, e-commerce veteran Julie Bornstein and her technical co-founder, Amit Aggarwal, are today launching The Yes, a women’s shopping platform that they’ve been quietly building for 18 months and they say will create tailor-made experiences for each user, courtesy of its sophisticated algorithms. Bornstein’s experience and […]
  Topics: ecommerce, fix, coo, youre, lot, took, startup, brands, really, techcrunch, julie, wraps, fashion, brand, yes, stitch, shop.
• Free Shipping for Texas Only - Will Roman discusses how he’s growing Chisos.com through in-person, grassroots marketing. We debate if it’s possible to scale brand voice beyond the founder, highly effective SMS techniques for cart abandonment, pop-up shops, and – of course – why they only offer free shipping to Texans. You’ll learn: How Will is growing his home-grown Austin brand […]
  Topics: grassroots, growing, popup, voice, youderian, building, roman, texansyoull, brand, using, texting, following, loyal.
• Getting Started with Influencer Marketing in 2020: Everything You Need to Know - Celebrities were the brand ambassadors of the past but now social media influencers are who consumers are listening to. Have you tried influencer marketing?
  Topics: social, started, influencers, influencer, product, audience, youre, marketing, brand, media, content.
• Help! My Brand Went Viral: 16 Small Brands That Made It Big - When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet, which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. Or perhaps you think of the Dove "Real Beauty Sketches," a video with more than 67 million views to date. When these global brands go viral, it's not a huge surprise.
  Topics: launch, help, brands, marketing, video, went, brand, million, company, practice, best, media, campaign, small, big, viral.
• How 7 Brands Are Using LinkedIn Live to Reach Their Audiences - While you might have been going live on both Facebook and Instagram since 2016, LinkedIn has recently decided to join the live streaming platforms. In fact, in February 2019, LinkedIn Live was launched to individual users. It was just recently announced that LinkedIn Live would also become available to business pages.
  Topics: audiences, live, linkedin, brands, promote, business, example, way, reach, audience, great, brand, using, content.
• How Chinese jeweller Ideal transformed staff into live-streaming KOLs - Shenzhen’s multi-brand jeweller Ideal has transformed its 18-year-old traditional business model to a New Retail business virtually overnight in light of the coronavirus crisis.
  Topics: transformed, stores, live, associates, staff, jeweller, chinese, retail, ideal, kols, business, livestreaming, online, jewellery, sales, brand.
• How Ecommerce Companies Can Grow During a Recession - Even with economies disrupted all over the world, your online business can continue to count real, reliable growth, so long as it's using the right strategies.
  Topics: ecommerce, customers, grow, products, marketing, companies, brand, recession, value, reduce, brands, overhead.
• How HubSpot Uses Long-Form Video to Build a Brand - Nowadays, video is an undoubtedly powerful marketing tool — in fact, 85% of businesses use video for their marketing efforts, and 88% of video marketers report that video gives them a positive ROI.
  Topics: hubspot, marketing, videos, youtube, uses, audience, content, longform, video, brand, help, build, value.
• How Pomelo is redefining O2O retailing in Asia - Pomelo, a technology company that makes fashion, is changing the way Southeast Asian women shop.
  Topics: technology, retailing, asia, brand, customer, partner, o2o, pomelo, customers, fashion, redefining, omnichannel, stores, retail.
• How These 7 Companies Thrived During the Recession - In 2008, the Great Recession was all over the news. At 14, I didn't exactly know what that meant. However, I understood that my parents were struggling financially. While it was the first economic crisis I was old enough to remember, it isn't the only economic downturn we've seen, nationally or internationally.
  Topics: company, crisis, times, fact, brand, recession, companies, netflix, business, economic, thrived.
• How This Direct To Consumer Fashion Brand Found Its Product Market Fit - Aaron Luo and Carmen Chen Wu are the complementary co-founders behind handbags maker, Caraa. With Aaron looking after finances and Carmen applying her CFDA award-winning design skills, the duo has built a direct to consumer brand that combines fashion with function. In this episode of Shopify Masters, Aaron Luo of Caraa shares the importance of having a complementary partner, testing your ideas in the market, and how to find an ideal pricing model.  More
  Topics: lot, consumer, think, sourcing, market, direct, brand, fashion, start, thats, product, customers, really, different, fit.
• How This Direct to Consumer Brand Disrupted the Cookware Industry - Childhood friends Chip Malt and Jake Kalick are the complementary co-founders behind Made In. With Chip’s experience in ecommerce and data analytics and Jake’s third-generation expertise in cookware manufacturing, the duo created a company that disrupted the kitchenware industry. In this episode of Shopify Masters, Chip Malt of Made In shares his insight into key metrics to monitor, why showcasing the makers behind products was important, and how the cookware industry was disrupted.More
  Topics: industry, kind, direct, marketing, going, consumer, brand, think, really, things, cookware, disrupted, products, product, lot.
• How This Direct to Consumer Brand Disrupted the Handcrafted Footwear Industry - Velasca, one of the first Italian direct-to-consumer brands, shares its journey of disrupting the handcrafted footwear industry. From building relationships with shoemakers to creating relatable yet entertaining content to scaling its physical retail presence, Velasca highlights the steps it’s taken to build its business from a personal need. More
  Topics: footwear, shoes, business, velascas, jacopo, shoemakers, direct, velasca, industry, disrupted, retail, customers, brand, team, handcrafted, enrico, consumer.
• How To Master Writing Advertorials - I'm a huge fan of food magazine Bon Appetit. I love the brand's voice, messaging, and content, so when I found the corresponding YouTube channel for the publication last year, I was immediately sold.
  Topics: master, brand, advertorials, product, youre, writing, content, readers, company, advertorial, post, write.
• How To Promote Your Business - Okay, okay, I'll admit it — to waste time, I start a Google search query and let the suggestions do the rest, hoping to fall into a rabbit hole of interesting facts. For instance, today's lucky search query was "How many businesses", and I ended up going with "...does Shaq own" (let's just say, I was shocked to see the result.)
  Topics: youre, content, customers, promote, audience, email, marketing, brand, media, business, social.
• How a 7-Figure Swimwear Brand was Built on a Secondhand Sewing Machine - Roxelle Cho was an active expecting mom who surfed during her pregnancy. As her body was changing, she was inspired to make her own swimwear that had a better fit. Using a second-hand sewing machine, Roxelle launched Fused Hawaii and built the swimwear brand into a seven-figure business. In this episode of Shopify Masters, Roxelle Cho shares her personal journey of overcoming hurdles, finetuning Facebook ads, and creating a sense of community for her customers.More
  Topics: group, things, secondhand, facebook, built, 7figure, im, dont, machine, brand, thats, community, business, lot, sewing, swimwear, feel.
• How to Choose the Perfect Name For Your Store - Coming up with a name for your online business might seem like a pretty simple task, but trust us, it isn’t always easy. In fact, it can take days to come up with a name for your business.  That’s because most entrepreneurs have high expectations for their businesses. They want […]
  Topics: products, business, need, perfect, youre, thats, think, choose, names, brand, store, simple.
• How to Create a Strong Brand for Your Ecommerce Business - Build a strong brand so you can take your business to the next level. This article will teach you how to build a strong brand for your ecommerce business.
  Topics: brand, ecommerce, strong, help, youre, need, business, audience, vision, branding, things, important, create.
• How to Create a Unique and Memorable Logo: The Beginner’s Guide - With this beginner's guide, learn to create a logo for your business that's unique & memorable. You can only make a first impression once so make it count.
  Topics: logo, brand, business, design, branding, using, help, best, fonts, guide, create, beginners.
• How to Get Celebrity Endorsements — Even if You're Not a Huge Brand - From a buyer's perspective, customers tend to feel more obligated to make a purchase from someone they might trust, relate to, or idolize.
  Topics: audience, media, celebrities, social, jordan, michael, huge, youre, brand, celebrity, endorsements, marketing.
• How to Get Followers on Instagram: The Ultimate Guide - Global social media networks such as Facebook & Twitter are usually the go-to marketing platform options, but many often skip the content-centric platform that is Instagram. In this guide we’ll be discussing how to get followers on Instagram so you can grow your potential customer base and engage your current audience.
  Topics: audience, link, influencer, platform, instagram, followers, guide, content, ultimate, post, brand, posts, marketing.
• How to Improve Your Corporate Marketing Strategies [+ Examples] - I know I've talked about this before (if you've read some of my other blog posts, you might know this already), but I love Taco Bell's marketing. The quick-wit on Twitter, the upheaval in their branding a few years ago … I love it all. The main reason I admire their corporate marketing is because it has a real brand story that I can relate to as a customer.
  Topics: customers, corporate, brand, customer, improve, help, audience, know, way, strategies, company, marketing, examples.
• How to Make a Business Plan for an Online Business - Even online businesses need to have a business plan! Make your online business plan with the help of these strategies and tactics.
  Topics: youre, products, costs, online, brand, business, information, product, businesses, plan.
• How to Market A Product to Wow Customers - Product launches are an exciting time for marketers.
  Topics: marketing, customers, product, wow, think, service, launch, tell, market, youre, brand.
• How to Promote a Virtual Event, According to HubSpot Marketers - In 2020, as brands adapt to remote work, they're also learning how to shift their in-person events to online-only programming.
  Topics: speakers, brand, hubspot, audience, virtual, marketers, online, roini, events, promote, marketing, according, event.
• How to Run a Social Media Contest That Gets Tons of Engagement (11 Contest Ideas) - There are so many rules and guidelines and so much planning and preparation involved. A contest could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads, but you want to ensure you're doing it right.  Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram.
  Topics: ideas, ask, entrants, run, tons, media, engagement, youre, rules, facebook, brand, contests, social, gets, great, contest.
• How to Stand Out on Amazon, According to a Former Amazon Executive - Nowadays, Amazon is the largest retailer in the world.
  Topics: issues, executive, products, amazon, brand, stand, brands, pricing, control, sellers, according, sell, seller.
• How to Start Your Own Brand From Scratch in 7 Steps - Building a brand from the ground up that stands out is no easy task. Whether you've got nothing but a business idea or want to pivot your existing brand, here's everything you need to know about building a strong identity for your business.More
  Topics: start, icon, customers, scratch, logo, business, colors, product, help, steps, look, brand.
• How to Start an Online Tea Business - Do you want to start your own tea brand? Learn everything you need to know when it comes to starting an online tea business in this article!
  Topics: business, need, youre, brand, selling, start, online, launch, tea, products, product, suppliers.
• Iconic US hat brand Stetson reinvents for e-commerce age - American heritage brand Stetson is rolling out a global rebranding effort involving a new modern identity and e-commerce experience.
  Topics: legendary, ecommerce, speaks, stetsons, hat, iconic, heritage, identity, stetson, modern, reinvents, stetsoncom, brand, age, refresh.
• Ikea online flagship opens on Tmall - Ikea has launched its flagship store on Alibaba’s marketplace Tmall, the first third-party platform the brand has partnered with in Asia.
  Topics: opens, launch, flagship, tmall, ikea, online, store, ways, brand, outbreak, stores, learn.
• Indian retailers in Samsung boycott over online discounts - Indian retailers are staging a three-day Samsung boycott in response to the firm’s exclusive discounting deals with e-commerce operators.
  Topics: boycott, indian, discounts, offline, online, brand, samsung, ecommerce, discounting, working, exclusive, mobile, retailers.
• Is A Media Mix Right for Your Brand? - Undoubtedly, your marketing team uses a variety of mediums to execute your marketing messages on a daily basis. In fact, I'm willing to bet a typical campaign includes at least three.
  Topics: social, businesses, modeling, marketing, mix, campaign, media, optimization, channels, brand, right, data.
• Is Snapchat Discover Right for Your Brand? - When you think of Snapchat, what do you think of?
  Topics: snapchat, submit, users, content, snapchats, featured, page, publishing, app, brand, right, discover.
• JouwWeb launches its international brand Webador - JouwWeb, a Dutch service to build websites and online shops, has launched its international brand. It’s called Webador and is aimed at the English and German speaking part of Europe. Ecommerce News spoke with founder Wouter Twisk about the expansion plans. JouwWeb is a popular solution from the Netherlands to… Continue reading
  Topics: wouter, jouwweb, english, launches, dutch, webador, europe, website, service, launch, international, online, netherlands, brand.
• Kenzo opens on Tmall Luxury Pavilion - Luxury fashion brand Kenzo has launched its flagship store on Tmall Lury Pavilion, marking the brand’s first partnership in China with an e-commerce provider.
  Topics: fu, store, tmall, launched, kenzo, rat, opens, items, pavilion, luxury, kung, brand.
• Launching A Niche Business with $500 - Jason Wong is a serial entrepreneur who loves to thoroughly research and challenge himself to launch quickly and efficiently. In this episode of Shopify Masters, we speak with Jason Wong on why he decided to launch Doe Lashes, the research he did to find customer pain points, and how he launched with around $500 and in a matter of few a days. More
  Topics: different, business, lot, lashes, brands, launching, really, dont, able, niche, things, brand, product.
• Livestreaming in China booms during coronavirus crisis - Taobao Live, Alibaba Group’s livestreaming platform, saw a sharp rise in brand activity this past month as merchants slowly resumed their operations and looked for ways to reach consumers in the midst of the coronavirus outbreak.
  Topics: china, million, live, online, booms, taobao, sales, consumers, coronavirus, stores, cent, brand, livestreaming, crisis.
• Luxury brands thriving on JD during Covid-19 - Around 20 luxury brands have opened stores on Chinese e-commerce platform JD since the beginning of January, seeking new avenues for business against the backdrop of the global coronavirus pandemic.
  Topics: international, cashmere, brand, partnerships, brands, cent, jd, luxury, covid19, business, designer, thriving.
• Marketing Without a Budget? Use These Tactics for Success - As a habitual spender bee, the day before payday is, sadly, one of scant spending. Some of the marketing teams I've been on have had similar budget issues (although those weren't brought on by online shopping like mine).
  Topics: online, success, budget, build, free, audience, way, tactics, marketing, media, brand, content, improve.
• Michael Kors launches design-your-own-bag service MK My Way - US fashion label Michael Kors unveils a new customisation service called the MK My Way for its handbag range today, launching on Alibaba’s e-commerce site Tmall.
  Topics: brand, michael, super, way, kors, chinese, mk, service, tmall, launches, brands, consumers, designyourownbag.
• Moomin Shop: Licensing and Merchandising For An Iconic Global Brand - Moomins are characters created by the Swedish-speaking Finnish illustrator Tove Jansson in 1945. These adorable characters have since gathered global fanfare and its merchandise became collectibles. In this episode of Shopify Masters, we chat with Jonas Forth of the Moomin Shop on the intricacies of licensing a global brand, the importance of content marketing, and the management of partnerships.More
  Topics: way, brand, sort, actually, shop, content, moomin, global, lot, really, licensing, iconic, work, merchandising, think.
• Sell Coffee from Home: What Does it Take to Launch an Online Café? - Whether you’re a café-owner looking to transition to online sales or a newcomer to the coffee business, the increased demand for online coffee retailers has provided a unique opportunity. Explore everything you'll need for starting your own coffee shop or roastery.More
  Topics: social, online, café, customers, products, sell, coffee, product, youre, launch, marketing, brand, business, does.
• Sustainability in Ecommerce: 8 Ways Your Brand Can Support the Growing Call for Eco-Friendly Practices - Arguably, since the Industrial Revolution, people have been focused on what a product can do to make their lives easier.…
  Topics: sustainable, ecofriendly, packaging, customers, steps, sustainability, brand, shipping, reduce, environmental, business, products, ecommerce.
• The 4 Reasons You Chose a Bad Company Name ... Now What? - Picture the scene from the film The Social Network where a fast-talking Sean Parker (played by Justin Timberlake) glides into a lunch meeting with Mark Zuckerberg, Christy Lee, and Eduardo Saverin.
  Topics: facebook, reasons, social, bad, brand, chose, google, names, company, naming, dunkin, business.
• The 5 Goals to Consider When Creating a Marketing Strategy - Life is full of big decisions. And, nine times out of ten, they're not ones you want to jump into without a little thought or pre-planning.
  Topics: brand, customer, leadership, consider, thought, leads, strategy, marketing, goals, awareness, creating, business, youre.
• The Beginner’s Guide to SMS Marketing - Get started with SMS marketing best practices here! With impressive engagement rates & ROI, it's becoming a hugely popular marketing method.
  Topics: brand, guide, beginners, email, subscribers, send, message, started, youre, marketing, sms, number, different.
• The Beginner’s Guide to Selling on Amazon with Amazon FBA - This guide will take you through the steps of understanding what Amazon FBA is, how it works and how you can start selling through it.
  Topics: sales, guide, beginners, need, shipping, fba, names, brand, amazon, selling, product, business, products.
• The Beginner’s Guide to Working With Coupon Affiliate Sites - Ready to build an affiliate marketing program? Working with coupon affiliate sites will get you started. Learn more about how coupon sites work!
  Topics: guide, brand, customers, coupon, site, coupons, sites, brands, affiliate, promo, users, working, beginners.
• The Free and Paid Instagram Analytics Apps You Need in 2020 - Using Instagram for marketing purposes is rapidly growing in popularity, with over 70% of companies using the platform in 2017, compared to less than 50% in 2016.
  Topics: hashtags, engagement, posts, tool, apps, paid, instagram, free, social, specialty, analytics, need, brand.
• The Ultimate Guide to Advertising in 2020 - When you hear the word advertising, what comes to mind? Do you think of banner ads on your favorite website? Those hilarious Super Bowl commercials? The billboards along the highway or posters in the subway stations?
  Topics: advertising, ads, campaign, media, print, service, ad, guide, product, social, ultimate, brand.
• The Ultimate Guide to Content Marketing in 2020 - It’s no secret that traditional forms of marketing, which interrupt audience members, are less effective than they once were for reaching prospects and converting leads into customers. That’s why content marketing has become a popular way for businesses to reach and engage their target audience.
  Topics: customers, ultimate, guide, blog, members, target, audience, brand, marketing, content, social, media.
• The Ultimate List of Types of Marketing [41 and Counting] - Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates, AT&T launched the first banner ad, and the CRM industry was just starting to thrive.
  Topics: audience, list, customers, product, email, media, types, customer, counting, social, content, marketing, ultimate, brand.
• The Ultimate Return On Investment: Online Communities - What if you could get a 6,469% ROI on your marketing efforts? This is the average ROI that online communities…
  Topics: customers, members, brand, steps, product, community, need, youre, online, examples, building, member, communities.
• The best investment every digital brand can make during the COVID-19 pandemic - Customers don’t just forget about the companies that treated them well — and post-crisis, they’ll be more likely to return to the vendors who gave them a good experience.
  Topics: investment, brand, stores, challenges, smaller, pandemic, digital, online, revenue, techcrunch, customers, resolving, best, covid19, theyre, team.
• What Are Content Managers, and How Do You Become One? - When I was in college, I had a mentor during my summer internship. When we were talking about my career goals, I explained to her that I wanted to be someone who creates, distributes, strategizes, and promotes content. "It sounds like you want to be a content manager," she said.
  Topics: managers, skills, role, content, youre, brand, know, manager, job, writing.
• What Is Local PR and How Does It Work? [Examples] - Let's face it — building brand awareness isn't the easiest task for a marketer. Trying to be a big voice in a field of so many is nothing short of difficult.
  Topics: national, public, work, examples, does, relations, brand, pr, community, podcast, positive, local, press.
• What It Takes to Launch a Successful Online Clothing Brand in 2020 - If you have the right drive, know-how and positioning, you can start a business that will do well for years to come.
  Topics: clothing, launch, successful, model, customers, plan, online, need, things, design, ecommerce, brand, takes, business, manage.
• What is Localized Content [+When to Use It] - For businesses to grow in today's climate, marketers must think about their content and strategies on a global scale. The internet has opened doors to new markets around the world, and yet, without paying proper attention to these new customers' preferences and culture, marketers can miss out on significant opportunities.
  Topics: youre, content, localized, localization, customer, process, customers, brand, markets, need, global.
• ‘I Am Capable of Doing This’: How One Entrepreneur Built a Brand, Community, and Her Confidence - When it comes to starting her online store, entrepreneur Courtney White admits she probably started things the wrong way round, until she learned about the importance of building a brand around your business. As well as working a full-time job and being a parent (to both children and dogs), Courtney […]
  Topics: things, customer, brand, store, really, build, community, confidence, courtneys, built, entrepreneur, dandy, customers, finer, courtney.
• ‘Revenge spending’ fuels luxury goods rebound - Revenge spending has been credited with a significant upturn in sales of high-priced retail goods in South Korea, which has emerged from lockdown.
  Topics: online, goods, rebound, brands, luxury, spending, cent, fuels, korea, revenge, south, sales, saw, industry, brand.