Top 2022 resources on brand

Best brand resource in 2022.
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• 10 Instagram Bio Ideas to Help You Write an Impactful Bio - When I discover a new brand and land on their Instagram profile, the first thing I do is read their bio.
  Topics: users, brands, profile, brand, great, social, ideas, link, instagram, bio, help, write, tells, impactful.
• 10 of the Coolest YouTube Banners We've Ever Seen - I'm always inspired by the creativity that goes into YouTube banners, but if you're anything like me, you've probably wondered how you can create one for your own channel. Well, you're in luck!
  Topics: youre, banners, banner, channel, art, brand, seen, youtube, youll, x, coolest, content, weve, video.
• 11 Companies on Pinterest That Are Crushing It - If you think Pinterest is just a place to find recipes and fine-tune wedding planning details, think again. With over 431 million users coming to Pinterest every month to look for inspiration, Pinterest is an effective platform for building your audience and getting your product in front of potential customers who are ready to buy.
  Topics: products, product, search, account, companies, crushing, pinterest, users, brand, brands, content, pins.
• 14 Copywriting Examples From Businesses With Incredible Copywriters - We’re all familiar with Flo from Progressive, right? Stephanie Courtney, the actress that plays her, makes Flo memorable by capturing Flo’s quirkiness — appearing in everything from commercials to print ads, and social media posts.
  Topics: little, theyre, copy, examples, businesses, brand, incredible, site, product, think, copywriters, page, job, copywriting.
• 15 Facebook Ad Targeting Tips to Try in 2022 - More
  Topics: facebook, options, ad, try, audience, audiences, ads, tips, target, specific, targeting, brand.
• 20 Social Media Marketing Myths to Leave Behind in 2022 - Like any major marketing strategy of the past decade, social media has had plenty of time to accumulate some big myths.
  Topics: content, strategy, marketing, myths, social, leave, audience, tiktok, users, platforms, brand, media.
• 21 Brand Style Guide Examples for Visual Inspiration - When it comes to building a memorable brand, it's all about consistency. Like when you're shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away.
  Topics: company, examples, content, palette, visual, brand, inspiration, logo, hereimage, color, guidelines, guide, style.
• 25 Best About Us & About Me Page Examples + 5 Templates - Building a website is an exercise of willpower. The bells and whistles of the design process are tempting to focus on, but compelling content is what makes a website work for your business.
  Topics: way, best, mission, business, examples, values, youre, company, personal, website, page, brand, templates.
• 26 Companies With Really Catchy Slogans & Brand Taglines - Keep it simple, stupid. We don't mean to offend you — this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising.
  Topics: slogan, business, catchy, product, taglines, state, campaign, slogans, really, company, companies, tagline, brand.
• 26 of the Best Brands on Instagram Right Now -   Contrary to what your friends' photos suggest, Instagram isn't just a social network for selfies and brunch pics. In fact, Instagram has over 200 million businesses that use its platform and 90% of users follow at least one of them, according to recent data.
  Topics: best, instagram, black, content, right, page, brands, tips, youll, images, social, brand.
• 27 Mission and Vision Statement Examples That Will Inspire Your Buyers - Think about the brands you purchase from over and over. Why do you choose to buy products and or services from them even when cheaper options exist?
  Topics: vision, statement, companys, statements, buyers, company, mission, customers, brand, examples, inspire, values, service.
• 3 Roles Marketing Leaders Plan to Recruit in 2022 [New Research + Expert Insights] - The new year can be an exciting time to consider how you might expand your team to reach new goals in 2022.
  Topics: research, roles, director, marketing, leaders, content, told, plan, creative, brand, recruit, assistant, strong, team, manager, insights, expert.
• 4 Successful Influencer Marketing Campaigns - We explained influencer marketing and its key tactics in our recent 8-part series. This post reviews examples from four merchants of influencer marketing success.
  Topics: campaigns, influencer, social, marketing, successful, influencers, right, focused, brand, worked, wellington, trust.
• 4 Ways to Differentiate Your Emerging Ecommerce Brand - Your new company features a great product and there’s genuine hope and excitement among your team about the days ahead.…
  Topics: customers, social, product, ecommerce, offer, media, website, buying, differentiate, site, ways, emerging, brand, company.
• 40+ Sustainable Clothing Brands Making Garments for Good - If you’re a consumer looking to support brands doing good, or you’re a clothing brand owner aspiring to be more sustainable in your business practices, this list is for you. We’ve pulled some best-in-class examples of sustainable clothing brands selling eco-friendly menswear, vegan footwear, vintage fashion, recycled swimwear, and everything in between.More
  Topics: pieces, making, brand, company, organic, brands, sustainable, good, vintage, garments, impact, fashion, clothing.
• 5 Instagram Highlight Covers to Inspire You [+ Steps To Make Your Own] - Today, your Instagram profile is like a mini-version of your website.
  Topics: add, highlights, instagram, highlight, brand, inspire, covers, click, cover, profile, icons, steps.
• 5 Reasons Why Brands Lose Followers on Instagram [HubSpot Blog Data] - According to HubSpot Blog Research, 14% of Instagram marketers report losing followers from 2020 to 2021.
  Topics: dont, lose, brand, content, audience, blog, data, post, youre, posting, followers, brands, instagram, reasons, hubspot, marketers.
• 9 Product Category Marketing Examples to Inspire Your Own - Imagine shopping at a grocery store that doesn't have any signs pointing you in the right direction. Odds are you'd spend a lot of time wandering the aisles until you found what you needed.
  Topics: products, dog, consumers, product, categories, inspire, marketing, company, works, examples, category, brand.
• 9 Types of Influencer Marketing Campaigns - How, exactly, should ecommerce marketers use influencers? Blog posts, social media, videos, other? We explain nine types of proven campaigns.
  Topics: sales, marketing, build, influencer, influencers, campaigns, brand, campaign, drive, types, products, example, product.
• A Life Altering Diagnosis That Inspired A Luxury Skincare Company - After Dana Jackson was diagnosed with Lupus she dedicated her career to creating products that repaired her skin and hair. Having bootstrapped the beauty brand Beneath Your Mask, Dana reflects on her journey of building a skincare company from scratch. In this episode of Shopify Masters, Dana shares insights around product development and retail relationships.More
  Topics: important, lot, thats, inspired, altering, life, really, product, company, diagnosis, media, social, going, brand, im, luxury, skincare.
• Are Brands Investing in Social Media Communities in 2022? We Asked 1,000+ Marketers - What's better — 1,000 Instagram followers who engage with your brand, or 1 million followers who don't?
  Topics: marketers, communities, investing, plan, content, customers, media, social, asked, members, community, brands, brand.
• Brand Logos: 19 Logo Examples, Samples, & Sources of Inspiration - When it comes to your business' branding strategy, establishing a logo is one of the most critical tasks.
  Topics: brand, designs, inspiration, examples, logos, design, text, create, space, great, graphics, samples, logo, sources.
• Brand Strategy 101: 7 Important Elements of a Company Branding Plan - Just as an architect draws out a building plan before they start building, you need to develop a brand strategy for your business.
  Topics: elements, business, plan, strategy, branding, important, brands, customer, purpose, brand, product, old, customers, company.
• Brand Values: A Competitive Advantage for Your Business - Build life-long customers and differentiate from competitors by developing enduring brand values for your business.More
  Topics: products, better, advantage, company, brand, business, values, companies, companys, businesses, competitive, customers.
• Brand incubator Harry’s Labs makes acquisition of D2C deodorant brand Lumē - Prior to agreeing to acquire Lumē, Harry’s had looked at over 100 companies for possible M&A opportunities.
  Topics: lume, makes, deodorant, company, klingman, acquisition, labs, harrys, help, line, techcrunch, incubator, created, d2c, care, growth, brand.
• Charts: Most Valuable Global Brands 2021 - Since 2006 U.K.-based Kantar Group has assigned a monetary value to the world's top brands. Here's our recap of the 2021 list.
  Topics: valuable, global, apple, growing, brands, roughly, value, number, brand, charts.
• Ecommerce Copywriting Guide: How to Write Copy that Sells - Don't let your copy let you down — your sales and revenue depend on it. Use these ecommerce copywriting tips for best results!
  Topics: website, brands, product, brand, visitors, write, ecommerce, tips, sells, customers, best, copywriting, copy, language.
• Everything You Need to Know About Brand Experience - Online sales are reaching all-time highs as buyers become more comfortable with digital transactions — in 2021, for example, consumers spent a collective $14 billion online across Black Friday and Cyber Monday.
  Topics: know, need, customers, brand, social, consumers, user, experience, create, efforts, positive, customer.
• Exploring Black Health, Wellness and Entrepreneurship with Muniq Founder and CEO Marc Washington - Black History Month is a dedicated time to remember, reflect and honor African-American history and achievements. At BigCommerce, we’re honored…
  Topics: business, history, washington, black, really, community, marc, qa, bigcommerce, brand, founder, look, muniq, health, ceo.
• Fed-up Toy Company Responds to Knock-offs - Viahart is a manufacturer of educational toys. Having experienced repeated intellectual property theft, its owner, Molson Hart, responded with a new company, Edison Litigation Financing.
  Topics: toy, viahart, fedup, lot, company, knockoffs, intellectual, pay, products, reporting, responds, amazon, selling, sell, brand.
• For Fragrance One, It’s Selling without Smelling - Fragrance One is a direct-to-consumer seller of colognes and perfumes — entirely online. Sales are booming despite buyers never smelling the fragrances.
  Topics: kickstarter, dont, fragrances, smelling, compliments, jeremy, brand, im, support, selling, fragrance, sell.
• Futureproof eCommerce: What Does it Mean & Why it Matters - With every year, new trend reports aim to predict the future for the years to come. Within the world of eCommerce, we've seen drastic shifts in customer behavior and expectations imposed by the Covid-19 pandemic. However, these proved to accelerate the future predictions rather than depart from expectations. While some brands were able to adapt quickly, many struggled to keep up and eCommerce managers were left wondering first, how to catch up and second, how to ensure their brands wouldn’t fall behind in the future. This post will walk through the importance of 'futureproofing' your eCommerce solution and why you prioritize it now versus in the future. What is Futureproofing? Simply put, futureproofing is ensuring your eCommerce solution will continue to deliver value for your brand into the future. That's not to say that a single solution will last forever. Instead, it ensures that your eCommerce solution will continue to keep up with your needs as they change. For example, the ability to easily support new experiences like mobile-self checkout or, seamless integrate new technology. For a breakdown of crucial commerce trends, check out our Gartner's Predicts report post. Why Legacy Monolithic Solution Is Vulnerable Monolithic eCommerce software (or, legacy all-in-one solutions) by design provide interlinked functionality from a single package. Because each commerce function is 'tightly-coupled,' a monolith solution requires extensive work to customize or add new functionality. To learn more about monolithic solutions and how they compare to more modern headless solutions, check out our post here.  Most monolithic solutions have long release cycles; they will need several months to add a feature like curbside pick-up or mobile self-checkout, two experiences that gained massive importance during the pandemic. Adding new experiences to a monolith is constrained by the very nature of its architecture. Since each component is 'tightly-coupled,' they are not designed to work with new features easily. Any customizations or additions mean that long hours of implementation and testing are required to ensure a new experience works with the entirety of the rest of the existing monolith. Due to these long release cycles and the lack of control over them, brands running a monolithic eCommerce solution had no possibility of quickly spinning up these experiences, losing customers to competitors that were on future proofed solutions that allowed the rapid addition of these new experiences. Gartner sums it up well, "Monolithic digital commerce applications cannot support the agility and flexibility needed to support fast-moving digital business. Organizations will need to move toward composable commerce to keep up with the pace of change in customer demand."   Want to See How Elastic Path Commerce Cloud is Future Proof? Launch and optimize innovative experiences fast, with a modern, headless, SaaS, API-first, & microservices-based commerce platform. See the Future of eCommerce What is Composable Commerce? Is it the Solution? In a nutshell, Composable Commerce is an approach to digital commerce that enables your brand to create a 'best-for-me' solution comprised of third-party vendors and core commerce capabilities that fit your brand's unique needs. It offers a variety of benefits over a traditional monolithic solution, including and not limited to: Speed to market Speed to optimize/ change as needed Flexibility to tailor a solution with third-party features to fit your brand Unmatched scalability with could-native architecture Lower Total Cost of Ownership (TCO) Business-centric solution to manage multiple customer touchpoints across several channels (B2B, B2C, B2B2C, etc.). Microservices based features are designed to function independently, making them easy to add, remove, or swap as the market and your brand’s goals evolve To learn more about Composable Commerce, check out our guide here. A Composable Commerce approach is well equipped to seamlessly add functionality on the fly as your business goals and customer habits evolve. Take mobile touchpoints as an example; with Millennials making up a large percentage of buyers in today's market, it is as vital as ever to have a state-of-the-art mobile commerce experience to fit their expectations. Failing to add a mobile-self checkout or having an app or mobile site that is slow to load can lead to lost conversions and, ultimately, revenue. See our post to learn more about page load speeds and how they impact your bottom line. A composable approach isn't only about keeping up with the Joneses. It also ensures that you have the flexibility to test and innovate with third-party solutions for a particular functionality to ensure that you create a solution that works best for your brand's needs. For example, experimenting with adding a voice-enabled chat bot or AR showrooms to test if they improve your conversion rates. Compared with the underwhelming, restricted 'what you see is what you get' reality of a monolith solution, a composable approach allows continuous improvement and innovation. Free from coming up with workarounds to a monolithic solution, your eCommerce team can focus on quickly delivering customer experiences that help your brand stand out amongst the competition. What About 5 Years Into The Future? If you’ve been in digital commerce for a while, you’re probably experienced in wholescale re-platforming. At this point, you are likely wondering if there is a way to escape the never-ending cycle of re-platforming. It is a costly journey that your brand may have undertaken multiple times already. The reality is, with a SaaS-based, Composable Commerce solution, a full-scale re-platforming is not a concern in the next 5 years. While no solution will last forever, with a Composable Commerce solution, your brand will be in the best possible position to evolve with the rapidly changing world of eCommerce. You will never have to wait for a new 'release' of a monolithic solution to provide a consistent multi-experience offering to your customers. Ready for the future? Talk to us today to see how Elastic Path can help your brand solve your eCommerce needs today & tomorrow.
  Topics: means, future, futureproof, ecommerce, commerce, experiences, brands, matters, composable, solutions, monolithic, solution, brand.
• How 25 Brands Are Using Instagram Stories - There are over 200 Million businesses on Instagram. And, according to the platform, 90% of people on Instagram follow a business. 
  Topics: great, using, products, content, instagram, customers, product, audiences, example, youre, brands, brand.
• How 3 Childhood Friends Without Business Experience Built “The Best Brand in Denmark” - In this episode of Shopify Masters, we chat with the founders of the recently named “best brand in Denmark,” Shaping New Tomorrow. The three friends, Christian Aachmann, Kasper Ulrich, and Christoffer Bak were able to disrupt the menswear industry, build multiple physical stores, and scale beyond 8-figures in annual sales.More
  Topics: experience, childhood, pants, menswear, friends, tomorrow, shaping, built, good, scale, denmark, brand, best, business, lot, really, products.
• How Boxraw’s Founder 3x Sales and Overcame A Broken 7-Figure Partnership Deal - Ben Amanna was endlessly bullied as a kid. At the age of 12, Ben turned to boxing as a safe haven. He became immersed in the world of boxing—from starting a boxing club and winning national championships to promoting live matches and exploring the business side of boxing. Ben’s expertise in the space allowed him to identify a gap in the athletic clothing market: sportswear for the boxing lifestyle. A serial entrepreneur, Ben left behind a lucrative business to launch BOXRAW, an apparel brand dedicated to boxing. In this episode of Shopify Masters, Ben shares how his company bounced back from a failed partnership deal and how he built a community of boxing enthusiasts using social media.More
  Topics: brand, going, trying, days, broken, lot, partnership, 7figure, boxraw, started, deal, boxing, really, business, overcame, founder, 3x, sales, boxraws.
• How Cookie Laws Impact Commerce - Over the past three years, you've no doubt had one of the experiences: heard about changes in privacy laws, seen a GDPR compliance pop-up (the 'accept all cookies' buttons that marketers hope you click), or maybe even tapped the "ask app not to track" on your iPhone. What's all the fuss about? Third-party cookies are due to be phased out. This is a significant change in how the internet and digital commerce operate. With 76% of online consumers now more concerned about their privacy than ever before, it's no surprise that companies have recognized it's time for a change.  Where this will end, who will win, and how customers will react is still very much up in the air. This post will talk about what cookies are, how the upcoming changes might impact your eCommerce brand, and what you can do to be best prepared for the inevitable future. What are Cookies? A cookie is a small piece of data (usually a text file) that websites place on your device when browsing the web. There are three kinds of cookies, each with specific functions. First Party: It can help set preferences, store your account details, remain logged in, or keep items in your card. These are not shared with other third-party sites; this is important and the key to preparing yourself for the cookie-less future. Read on to the end of this post to learn how. Second Party: information is exchanged between parties, much like attending a conference, and a marketer gets the list of attendees to target their advertising to relevant users better. Third-Party Cookies: These are cookies from a domain that track usage elsewhere on the internet. They are tremendously valuable for advertising & retargeting. When you get the ads on Instagram for something you just looked up in your browser, third-party cookies are what make that possible. There are two main buckets where these third-party cookies are relevant to commerce. For advertising: think of an extension of what you already see when you browse for something on your tablet and get an Instagram ad on your phone. They have the link in the system to identify the same user, which makes a lot of ad-tech companies valuable in terms of their targeting. Increasingly, there are clever ways around this to build a system-wide id for a user that isn't cookie-based. For Personalization: Cookies power things like the suggestions on amazon of 'what customers also bought' or your recently viewed items. The majority of those are cookie-based, with some obvious moves away in preparation for the end of cookies. So, what's changed now? Simple, new cookie laws like the EU Cookie Law or California Privacy Law (CCPA) are outlawing some practices and standardizing the rest have driven companies to recognize they need to give some privacy back to their users. The End is Near: The End of Third-Party Cookies Third-party cookies are going away in 2023. Google announced that it would no longer use or support third-party cookies for tracking. Some companies, like Firefox, have already built-in these 'don't track' flags to their browsers. In addition, we now have Apple's IDFA, the iPhone update that allows users to tap 'ask app not to track' pop-up you've undoubtedly seen if you use an iPhone. The rest are likely to follow suit in a bid to gain back the trust of their users and comply with privacy laws. They have also committed to not building a system that mimics the identification capabilities of a third-party cookie. The Wisdom of the Crowd - FLoC There are numerous companies already making solutions for the end of third-party cookies. While no customer data platform has emerged as clear dominant force yet, they effectively offer the same promise. An anonymized, centralized data store that can model what a customer's interests are and what they might do next. Let's look at an example, Google's FLoC (Federated Learning of Cohorts), an API that Google intends to use as a Chrome extension. Chrome has an anonymized database of browsing habits but does not tie back to an individual. However, they do know you may have visited cooking blogs, for example. When you visit cooking blogs, you might be likely to follow that up with buying new set of pans. These intent signals are gathered together to create a 'cohort.' People in a particular cohort are likely to have similar interests, leaving a relatively good bet on what type of advertisements may be most relevant. So, your inbound marketing funnel will remain active, although somewhat stymied as this transition is in full effect. There will likely be a significant shift in what technology powers the most popular ad platforms and thereby how much targeted advertising will cost. The likely scenario is a fragmentation of advertising capabilities with a few more prominent platforms emerging as the dominant players to create products like FloC. GDPR compliance was likely only the beginning. With new cookies laws being drafted up by the world's governments, compliance is a crucial problem to solve in the evolution of the internet. FLoC and similar solutions will not be the end; there will be more innovation and improvements in how digital advertising will work in the future. Being prepared for the change is half the battle. Learn how you can future-proof your eCommerce store here. Interested in Learning More About Elastic Path Commerce Cloud? Launch and optimize innovative experiences fast, with a modern, headless, SaaS, API-first, & microservices-based commerce platform. See the Future of eCommerce What Can You Do to Prepare Your Commerce Platform? 1. Focus on building your brand identity and audience. Some key areas include social, giving exclusive discounts, communicating with your audience, building a community of users or customers. Zero-party data: ask your customers. 2. From what they are looking for to what they read or are concerned about. Your brand can leverage this data to approximate an intent signal. Numerous companies are starting to focus on this as a personalization engine for eCommerce websites. Being able to test and leverage these capabilities will become increasingly important. Don't settle for what Salesforce or other commerce platforms deem 'good enough'; equip your eCommerce stack with the flexibility needed through a Composable Commerce solution. 3. First-party data, you will still be able to identify and personalize a website if you have anonymized first-party data. Delivering value for the exchange of users' data is critical here. It is crucial to have a strategy around what can build value for your customers while keeping trust intact to encourage them to opt-in to first-party data. This will also be a valuable source for cohort matching; the better you know your customers from first-party data, the better match you will likely get on ad platforms like Google or Facebook. 4. Opt-in data sharing: returning value to your customers by offering one-time cart discounts, first-time visitor discounts, loyalty bonuses, subscriptions, members-only stores, etc., are all going to become increasingly important to the performance of your eCommerce store. These strategies can be tiresome to execute with rigid antiquated eCommerce solutions, for an easier, more flexible, and quicker way, check out our Catalog Composer, which allows you to create specifically tailored, unlimited catalogs with ease. Also, check out our latest release of merchandising capabilities that make it easy to set up these offers and prepare yourself for the cookie-less future. 5. Having a trusted partner for your brand to guide you through this evolution and ensure your eCommerce stack is ready for the change. The flexibility of a Composable Commerce solution is the best bet to leverage the latest and greatest in technical capabilities. Learn more here.  6. Click attribution is still viable. You may not be able to advertise directly to someone who visited your competitor or showed interest in a category of products your brand manufactures. But, you can still tell how people are using your website, their path to purchase, and generally what they did on your website. Being able to change and optimize the experience for your customers rapidly is paramount. A Headless microservices solution like Elastic Path is more valuable now than ever before when compared to a traditional monolith that will slow your ability to optimize and innovate. Prepare Now for Your Brands Future Success In summary, third-party cookies are going away, and you need to be prepared. Remarkably, only 8% of markets said they were ready for the cookieless future. With the inevitableness of the eCommerce world-shifting with the end of third-party cookies, your brand's best move is to prepare to make drastic changes if you are running an old eCommerce solution. A Composable Commerce offering is an excellent option to be in a position to innovate and experiment as new technologies become available. Equally important is your brand's strategy for telling a compelling story, building a unique brand identity, developing an engaged customer base, and having a strategy of how you can leverage the data available to you to continue to grow revenue.
  Topics: impact, thirdparty, end, brand, cookie, ecommerce, commerce, likely, companies, cookies, laws, customers, data.
• How Do You Pick the Best Theme For Your Online Store? Take Our Quiz - Your website design and layout could win—or lose—a customer for life. That’s why it’s an important step in launching a new brand or rebranding an existing one. Most businesses start with a website theme and tweak it to suit the brand’s needs. How do you choose the right one for you? Start with our interactive quiz, then read on to get the most from your theme.More
  Topics: fit, themes, online, product, pick, quiz, store, shopify, website, best, right, theme, brand, try.
• How Elle Liu Turned a Rough Night’s Sleep into a 7-Figure Ecommerce Brand - Elle Liu was a hot sleeper and often had her slumber disrupted by uncomfortable cotton sheets. She decided to turn this peeve into a 7-figure ecommerce brand called Eucalypso, which creates sleep-friendly, earth-friendly bedding from eucalyptus fibers.More
  Topics: marketing, eucalypso, elle, liu, product, lot, sleep, social, 7figure, support, brand, nights, ecommerce, rough, cotton, business, turned.
• How One Instagram Influencer Went From 0 to 45K on Reels (And How You Can, Too) - Over the past few years, TikTok has seen explosive growth, and it shows no signs of slowing down. In fact, by the end of 2022, TikTok is predicted to reach 1.5 billion monthly active users.
  Topics: brand, brulhart, video, strategy, influencer, 45k, create, content, tiktok, instagram, reels, told, went.
• How Social Apps Like BeReal., Poparazzi & VSCO Can Help Marketers Learn About Gen Z - In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.).
  Topics: app, friends, marketers, help, apps, brand, social, vsco, platform, gen, platforms, media, learn, z, users, poparazzi, bereal.
• How This Founder Built A 7-Figure Business While Keeping A Full-Time Job - Roc Pilon was just 19 years old when he turned his passion for power lifting and working out into a business. He launched Gymreapers, an equipment and apparel company that makes affordable, stylish products or gym goers and athletes. In this episode of Shopify Masters, Roc shares his methodical approach to building a multimillion dollar business—all while working full time.More
  Topics: business, fulltime, market, 7figure, product, dont, need, brand, job, built, able, products, youre, founder, work, keeping.
• How This Plant Based Ramen Brand Built A Community of Thousands Prior to Launching - Kevin Lee and Kevin Chanthasiriphan grew up enjoying the vast noodle offerings from their Taiwanese and Thai upbringing. Together they launched immi, a ramen brand that paid homage to their favorite foods while using high-quality ingredients that are nutritious and 100% plant based. In this episode of Shopify Masters, the two Kevins share how they built a community of thousands prior to launching, and how they overcame a 6-figure inventory setback.More
  Topics: kchan, immi, prior, know, thousands, thats, product, ramen, built, based, launching, community, plant, lot, actually, different, brand, going.
• How This Serial Entrepreneur Built An Incubator That Powers Multiple 8-Figure DTC Brands - Blazar Capital is an incubator and venture capital firm specializing in direct-to-consumer brands. With 8-figure businesses in a multitude of industries, Blazar Capital's brands span everything from home goods to fashion to cosmetics. CEO Christian Arnstedt launched the business in 2017 by building brands from scratch. Now as an investor on Denmark's Shark Tank (Løvens Hule), he’s helping other founders reach their potential. In this episode of Shopify Masters, we sit down with Christian in his Copenhagen office to hear his learnings from building direct-to-consumer brands, what he looks for when investing, and how he navigates failures.More
  Topics: 8figure, brand, thats, able, built, incubator, dtc, brands, different, entrepreneur, think, blazar, serial, work, things, team, multiple, powers.
• How to Build Your Brand With Instagram: 11 Tried-and-True Strategies - Instagram has demonstrated tremendous growth, with its community reaching over 2 billion monthly users in 2021.
  Topics: reach, brand, build, triedandtrue, share, content, followers, audience, post, social, strategies, instagram.
• How to Build a Sales Channel Strategy Around Your Online Store Without Losing Customers - We take a deep look into the different types of sales channels and how you can set your business up to be more resilient in the long term.More
  Topics: customers, strategy, channels, business, store, build, marketplaces, brand, sales, online, channel, losing, shopify.
• How to Come Up With a Brand Name [+Where 3 of Our Favorites Came From] - Coming up with a brand name is one of the most important steps in starting a business. A well-thought-out name can propel your company forward, and the wrong name can become a marketing nightmare. Where would Amazon be today if it stuck with its original name, Cadabra?
  Topics: brand, examples, come, names, good, came, naming, companys, values, favorites, team, company, customers.
• How to Design a Character for Your Brand - Have you ever searched stock image websites and thought, None of these truly represent my brand?
  Topics: using, company, products, characters, brand, business, product, marketing, customers, character, design.
• How to Develop Brand Architecture - Just like every building needs a foundation, every business needs brand architecture. It's the structure that allows you to organize your offerings, develop a brand identity, and gain brand equity.
  Topics: structure, fedex, brand, equity, architecture, house, master, brands, subbrands, company, develop.
• How to Do PR: The Ultimate Guide to Public Relations in 2022 - Public relations walks a tightrope between creativity, persuasion, and strategy. If you know how to do PR you can impact every part of a business or brand.
  Topics: public, ultimate, social, pr, relations, media, strategy, guide, help, brand, marketing, business.
• How to Get Your Brand Into An Oscars Gift Bag - Come behind the scenes to find out how products are chosen for the lavish gift bags that are given out to nominees at the Oscars, Grammys, and other award ceremonies.More
  Topics: brand, product, bag, óscar, worth, products, nominees, oscars, bags, media, chai, gift.
• How to Grow and Scale Your Ecommerce Brand in 2022 - Learn how to harness recent trends and shifts in consumer shopping to propel your sales and scale in 2022.
  Topics: customers, brand, customer, online, grow, need, scale, social, shopping, experience, ecommerce, trends.
• How to Increase Your Product Sales on Amazon Today - Maximize your full revenue potential on Amazon with these valuable tips.
  Topics: sales, amazon, customers, marketing, brand, buy, product, products, box, increase, business, today.
• How to Sell Home Decor Online: The Ultimate Guide - Home is no longer just the place we relax or sleep. The concept of homes as we know them has shifted—and consumers have adapted to it.
  Topics: guide, consumers, sales, sell, ultimate, brands, website, furniture, omnichannel, product, brand, décor, online.
• How to Sell Jewelry Online and Build a Store That Shoppers Love - Jewelry is a timeless and powerful part of the human experience.  According to the International Gem Society (IGS), the earliest…
  Topics: practical, build, customer, need, business, jewelry, sell, ecommerce, brand, guide, marketing, online, shoppers, successfully.
• How to Start an Ecommerce Business in 2022 [Steps + Must-Follow Tips] - In June 2021, over 440,000 businesses were launched, making it a record high since the start of the pandemic in March 2020.
  Topics: website, marketing, mustfollow, audience, customers, product, steps, way, business, brand, start, ecommerce, tips.
• How to Understand Market Penetration and Create a Strategy With STP Marketing - Everyone wants their business to grow. This seems pretty intuitive considering effective and successful growth means your business is experiencing boosts in revenue, brand awareness, brand loyalty, and more — and we know this to be true by looking at the most successful and well-known companies today (e.g. Apple, Amazon, etc.). The question is: What do these highly-successful companies do to ensure they put themselves in a position for strong and consistent growth?
  Topics: market, product, dunkin, customers, marketing, company, brand, understand, create, business, high, penetration, stp, strategy.
• Instagram Live Shopping: Everything You Need to Know - The future of online shopping is here.  Cue, live shopping – a phenomenon that's taken the eCommerce world by storm.  For the uninitiated, live shopping is best described as social media joining forces with the home shopping network. Apparently, live… Continue reading Instagram Live Shopping: Everything You Need to Know
  Topics: questions, streams, shopping, instagram, know, youre, brand, live, need, products, product, customers.
• Make it Big Podcast: Tapping Into Social Commerce Success with Meta - Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce. In this episode,…
  Topics: brand, meta, social, commerce, big, success, instagram, business, tapping, going, product, content, really, podcast, way.
• Online Shopping Has Shifted to the Edge - In a bygone era, shoppers entered an ecommerce site directly or via a search engine. No more. In 2022 it's social media that increasingly starts the process, creating opportunities and challenges for merchants.
  Topics: shopping, edge, brand, product, shifted, revenue, traffic, products, social, shoppers, prefer, consumers, online, site.
• Online Shopping Statistics Marketers Should Care About in 2022 - Just because we're marketers doesn't mean we really know the science behind what drives consumers to purchase. But marketing without that information is like walking outside with a blindfold on – it's going to be very hard to end up at your destination without a scratch.
  Topics: brand, likely, purchase, statistics, online, consumers, marketers, care, stackla, shopping, report, social, say.
• Papier inks $50M Series C to in a run to lead the online stationery market - Papier, a startup leveraging technology to bring very non-tech products into the world, has raised some funding to continue expanding its business on the heels of strong demand for its personalized notebooks, planners, cards and other paper-based stationery that it sells online. The London startup has raised $50 million, a Series C that it will […]
  Topics: brand, atighetchi, papier, online, technology, digital, today, way, series, stationery, run, products, startup, consumers, techcrunch, inks, market, c, lead.
• Podcast Advertising Basics for Ecommerce Brands - Contextual podcast ads read by the host are a form of influencer marketing. They can drive demand for ecommerce products and even the brand itself.
  Topics: urls, brand, surveys, ads, podcasts, podcast, basics, ad, ecommerce, brands, rate, advertising, sponsor.
• Refresh Your OOH Advertising with These 5 Custom Strategies - Recent growth in the out-of-home ad market has been remarkable, and for good reason: It's effective, versatile, cost-effective and even automated.
  Topics: refresh, consumers, brand, brands, reach, ooh, strategies, way, advertising, markets, custom, dooh, youll.
• Rich Media Ads: 6 Steps to Create Them + Brand Examples - Recently, I was scrolling online and I came across an ad for Narcos. While I can easily ignore most banner ads online, this one stood out. It included interesting videos and animation.
  Topics: video, ad, rich, steps, click, interactive, way, create, ads, examples, users, media, brand.
• SEO for Brand-name Queries - Organic search results on brand-name queries can influence the buying journey. Brand-driven search results on Google appear in multiple sections, although brands have limited control over their appearance and ranking.
  Topics: search, queries, whats, brandname, control, results, searches, page, changes, brand, twitter, seo, google.
• Seven DTC eCommerce Trends in 2022 - The world of digital commerce is constantly changing, and with the rapid shift to online retailing as a result of the COVID pandemic, 2022 promises to be no different. With this trend in online shopping, the DTC eCommerce industry will only continue to grow. In 2021, U.S. direct-to-consumer (DTC) eCommerce sales reached 129 billion, and are projected to reach 151 this year. Now isn't that crazy!   As DTC businesses continue to prioritize digital commerce experiences, brands are facing more market competition than ever. With that being said, in this blog, I will give a general overview of seven major DTC eCommerce trends you should keep an eye on for your brand to succeed in 2022. What is DTC eCommerce? DTC eCommerce is an eCommerce business model in which brands sell directly to their end customers, as opposed to using third-parties such as wholesalers, distributors, or other retailers. There are many benefits of selling direct to consumers, including: Differentiation: Having full power on decisions, brands can better differentiate themselves as well as their products in the marketplace. Boosted Customer Loyalty: As a result of the direct relationship brands can facilitate with customers, they can build a more loyal customer base. Better Customer Experiences: By being able to have a close relationship with consumers, brands are able to collect direct feedback from them that can be used to create better customer experiences in the future. Direct Control: Without having to rely on parties to sell their products, DTC businesses are able to have direct and full control over their pricing, products, and branding. An example of a DTC eCommerce brand is Glossier, a company in the beauty industry, which uses the platform Contentful to facilitate their sales channels. Through Contentful and social media, Glossier has created a strong, loyal customer base and enhanced customer experiences. Their instagram page consists of 2.6 million followers with a content mix of customer reviews, product promotions, and influencer partnerships to draw in more customers. Today, Glossier is a billion dollar brand company that sells online beauty products, branching into millennial and Gen Z target audience through brick-and-mortar shops to provide the best brand experience possible. Top 7 DTC eCommerce Trends 1. Social and Live Commerce for Expanded Shopping Experiences Shopping on social media platforms and livestreams has become increasingly popular in recent years. According to Swirl, from 2015 to 2020, revenue from online video commerce went from $3.5 billion to $17.6 billion, and that number is expected to be $25 billion by 2023. Platforms such as Instagram offer tags on photos that direct consumers to a brand’s website, where they can quickly purchase the product they were viewing. This immersive shopping experience appeals to consumers as they are able to purchase products that are endorsed by their favorite celebrities or influencers. Livestream shopping is similar to QVC (a televised shopping service that showcases live retail programming 24/7), but consumers now have access to the products at their fingertips.   See How Elastic Path Delivers Unique Customer Experiences The Elastic Path Demo Library features multiple demos that showcase the power and scale of our products. Go to Demo Library 2. Consumers Becoming Increasingly Sustainability Conscious Sustainability is at the forefront of consumers’s minds nowadays and companies are following suit. According to a global survey, "66% of global consumers would pay more for sustainable businesses and products." With that being said, many brands are becoming environmentally conscious and shifting away from plastic in packaging and now include the origin of materials used, as well as information on how to recycle them. In addition, many companies now include data about their carbon footprint with their customers. Overall, these trends depict the shift in consumer and brand consciousness toward our natural environment, leading to a bright future for eCommerce businesses. 3. Omnichannel Shopping Leading to Better Customer Retention According to Omnisend, “customer retention rates are 90% higher for omnichannel versus single channel.” An omnichannel approach to eCommerce is being adopted by companies to make the customer experience more convenient. For example, allowing a customer to shop online but return in-store guarantees that the customer has a seamless shopping experience. Furthermore, integrating digital channels enables a company to maintain a consistent brand appearance across all devices. 4. Personalization Means Better Brand Experiences Personalizing the customer experience increases the likelihood that the customer makes a purchase and has a positive experience with the brand. According to Accenture, “74% of consumers would find ‘living profiles’ valuable if they could be used to curate the experiences, offers, and products they receive.” With direct access to customer data, such as browsing history, interests, and searches, brands are able to create unique experiences like hosting a live stream event or even creating a hologram. The ability to personalize also allows companies to more easily adapt to trends, by making changes such as new colorways for products. 5. Delivery and Return Policies Will Become a Key Service Differentiator Studies have shown that delivery fees and return policies are important factors when customers are choosing where to shop. According to Forrester, “about three out of five French, UK, and US online adults prefer retailers that offer free return shipping; about two out of five prefer retailers that provide refunds via the original form of payment.” Free delivery and free returns are services that customers strongly desire, and can cause customers to choose one brand over another. Brands who care about the customer experience should invest in streamlining their delivery and return processes. 6. AI Creates Innovative Ideas AI plays a significant role in omnichannel planning, which enables companies to capitalize on business opportunities in real time. Machine learning is especially useful in forming the demand plan for product attributes, marketing events, and style or color forecasts for the lifecycle of a product. AI automates these processes and drastically reduces the time needed for planners to create manual “SKUs”. 7. Subscriptions Build Up Customer Loyalty As DTC eCommerce continues to grow, many companies have adopted a subscription model that has shown great success with traditional retailers. A subscription eCommerce service offers consumers a lower-cost way to buy what they need. Around half of companies surveyed in 2019 stated that they would implement subscription services to boost customer retention. What’s Next for DTC eCommerce? DTC eCommerce offers tremendous opportunities for brands due to the growing trend in online shopping. Large retailers such as Nike have already begun to shift their focus to appealing to the needs of online shoppers. The cost savings achieved through DTC eCommerce is directly transferred to the consumer, which leads to people preferring DTC eCommerce brands over traditional retailers. Also, DTC eCommerce allows companies to be more adaptable and in control of their distribution. In a fast-paced world where trends are ephemeral, a digital presence is vital. Digital commerce enables DTC brands to keep up with consumer trends and gives them a significant advantage over traditional retailers. Above are just a few of the DTC eCommerce trends that represent how companies are adjusting to the post-pandemic digital world. As companies adopt these trends of sustainability, AI, and personalization, DTC eCommerce will continue to become an approach more companies will look to expand to. For more information on DTC eCommerce, check out our DTC eCommerce page here.
  Topics: companies, products, consumers, shopping, brand, seven, customer, ecommerce, direct, trends, brands, dtc.
• Shoptalk 2022 Recap: What We Heard and Saw in Vegas - Shoptalk was back in 2022, a four-day event that's has been dubbed the 'biggest retail conference of the year.' Considering the years we all spent in various states of separation, getting back to in-person events was a welcome change of pace. It was full of long-overdue meetings between old friends and colleagues in the industry, a chance to make new connections, and be inspired by the passion, dedication, and ingenuity of the players in the industry.  Elastic Path was in the thick of it, even taking over the Vegas strip. On the show floor, we enjoyed hosting some fireside chats with our fabulous customers Serena & Lily, Pella, and Deckers Brands at our booth. Our customer Serena & Lily shared some of what they are looking to accomplish in creating new customer experiences online. “Part of the fun of design and our brand is putting together a room that feels very you. We want our website to replicate the experience in our design shops, where design advisors help customers through the design process. We don’t currently have that online, so we want to create experiences that allow for that. That is a future goal for us.” Check out the full live stream here   or see how Pella is looking at establish a new direct to consumer model. “As the consumer expectation is shifting and digital is becoming more influential on how a customer learns about our products and ultimately configures and purchases, we want to be on the forefront of that by being one of the first national windows & doors distributors to have that presence and own that space online." Keep an eye out for a few others coming soon. Beyond sharing the stories of our customers, we met and heard from a variety of brands, partners, and thought leaders in the commerce space. This post will run through some key takeaways and predictions about the future of retail that were making waves at Shoptalk 2022.  What We Heard on The Show Floor The excitement on the show floor was palpable. Brands shared their challenges and latest wins, vendors demoed their latest technology, and industry experts predicted the future. Let's dive into a few common themes we heard: Composable Commerce is Here The first was that the Composable Commerce Movement is now firmly established and is here to stay. Brands have recognized the benefits of this approach by leveraging best-of-breed solutions to quickly launch and optimize brand-centric experiences. Learn more about the Composable Commerce Movement here. It is no longer a question of when it will take over as the de-facto commerce approach. Instead, some of the brands still on older monolithic architecture (all-in-one solutions) were trying to get to grips with how they could break free of the restrictions and innovate with new experiences that their customers have come to expect.  Partner-First For Commerce Success The second theme was best-of-breed partners critical to a successful Composable Commerce approach to deliver innovative experiences. These partnerships were heavily represented in two ways, first from the presence of some of our partners like Vue Storefront, Bloomreach, and Amplience championing a headless Composable Commerce approach by showcasing the experiences they were instrumental in delivering.  Along with Elastic Path, we work with our partners are crucial in powering a complete solution, like our new Pre-Composed Solution™ to deliver best-of-breed merchandising & commerce experience management.  And secondly, exciting development backing a Composable Commerce approach was seeing the litany of new technology providers that fill essential gaps in existing commerce technology stacks.  From AI vision powered solutions to create product data to live streaming partners that will be a crucial new channel in the coming years for retail brands to deliver their messages and products in a seamless and frictionless way. I would be remiss not to mention the buzz around the possibilities the Metaverse offers. Though exciting, the consensus was that it was one for the three to five-year vision. Some brands like Forever 21 & Pacsun are already experimenting with NFTs for the Metaverse. Watch this space to see how the strategies shake out and where retail is headed in the Metaverse.  Brands Are Outgrowing Monolithic Solutions A third theme was hearing from numerous brands that they struggle with their existing commerce platforms like Salesforce Commerce Cloud. To highlight three common complaints: 1. Brands are suffering from complicated catalog management due to the restrictive design of these traditional solutions. If this sounds familiar, learn how Catalog Composer  can help alleviate those ailments with a faster, easier, and infinitely more flexible solution to a core commerce capability. 2. Another common complaint from brands on traditional commerce platforms was the fear of re-platforming. We often heard, "we just re-platformed; we're not ready to do it all over again yet." Thankfully, the answer is it's easier than ever to get started on a Composable Commerce journey. You can replace the pieces causing the most headaches first and follow that up with others at your own pace. We like to call this approach "progressive re-platforming," a solution to start using highly extensible modern technology so your brand can be ready for the rapid and seismic changes the retail space will see soon.  3. The third common complaint we heard was around speed. This problem is twofold, first is the speed of adoption of new channels and experiences. Slow innovation and adoption on traditional monolithic platforms apply to both established cases (like venturing into the B2B space, new geographies, etc.) and innovation with new channels like live-streaming and eventually even into the Metaverse. With a Composable Approach, adopting these new channels is significantly more accessible since new integrations can be delivered in weeks rather than running a complicated months-long project on a monolith.    Get hands on with an Elastic Path Free Trial Start building the commerce experience your unique business demands with a free Elastic Path Commerce Cloud account. Get in touch with us and we will setup a Free Trial store for you for six weeks. Sign up for a free trial The second aspect of the speed complaints is overall site speed. In traditional monolithic architecture, there are limits on the results from site speed optimizations that developers can hope to achieve. The limiting factor is often the monolithic architecture in itself. Fortunately, these performance limits do not exist with a Composable Commerce approach's decoupled architecture. To learn more about how site speed can impact your brand, check out our blog. Key Predictions About The Future Of Commerce Beyond the chatter on the floor, there were more general points of discussion on the future of retail.  1) Stores Are Back!  With much of the world emerging from the pandemic, brick-and-mortar stores are beginning to regain prominence. Some brands like Warby Parker, which started as an online-only glasses shop, now is seeing the positive impact of having physical stores. However, where these stores are delivering value is removed from traditional values like location and access to customers. An interesting theme emerged around the "influencer potential" that people in-store could have. By having store associates be a touchpoint to build the voice and identity of a brand, they can be an instrumental part of telling a brand’s story. Particularly as brand authenticity continues to gain momentum as a central pillar in positioning strategy as it resonates well with today's customers as gen Z becomes a more active part of the overall retail picture.    2) New Customers = New Expectations. Beyond the usual tropes of customers who "want it now," an exciting theme developed around delivering context-relevant solutions—for example, someone looking for a summer dress during the peaks of winter. A search like this signals the current mindset of that buyer. They are looking forward to the near future. Tomorrow's customers expect a buying journey that is relevant to that context and introduces complexity and nuance to strategies brands can adopt to provide such a buyer journey. Whether this spans multiple channels and touches, a Composable Commerce approach is well suited to solve for such complexity by empowering brands to incorporate best-of-breed personalization and content management system (CMS) vendors into their composed solution. 3) Customer Loyalty is Evolving. "Personalization is the new loyalty" was a phrase repeated in multiple sessions. What does that mean? Like the context-relevant buyer journey, providing a frictionless shopping experience relevant to an individual shopper is going to be a vital part of building customer loyalty. As customer expectations evolve, two points: personal relevance and brand authenticity, will be the key drivers of loyalty. As with most hot button issues in the commerce world, plenty of vendors offer personalization solutions that can be incorporated into your brand's Composable Commerce solution.  4) Investors are Focusing on Profits Again.  This new focus will be crucial to the success of any retail brand in the future. It is a significant shift away from recent years, where customer adoption was the main focus, and the high 'burn rates' fuel those adoption numbers being a side note. With profitability coming to the forefront, ensuring that your costs are manageable from an eCommerce perspective will be vital as brands endeavor to deliver customer-centric experiences into the future. Check out our Total Cost of Ownership guide to learn more about using a Composable Commerce approach can help reduce costs compared to traditional monolithic platforms.   Shoptalk was an exciting return to in-person events, packed with enthusiasm and innovative ideas. Is your brand ready for the future of retail?  Chat with us today to see how we can help your brand or see how our Pre-Composed Solutions™ can kick-start your Composable Commerce journey.
  Topics: retail, brands, commerce, recap, approach, experiences, future, customers, customer, brand, shoptalk, saw, composable, heard, vegas.
• Stryx, a DTC Brand, Prepares Rollout in Target Stores - Stryx is a pioneering direct-to-consumer seller of men's cosmetics. The company is soon to launch its products in 950 Target stores. The decision comes with risks.
  Topics: tiktok, cvs, target, products, retailers, prepares, brand, dtc, rollout, stores, stryx, experience, thats.
• Supply Chain Issues? How Going Local Can Help - The pandemic has shown how vulnerable the global supply chain is to disruption, but moving the process closer to home can help relieve some of those issues.More
  Topics: chain, process, business, delays, help, issues, manufacturing, going, brands, closer, brand, theres, local, supply.
• The 13 Best Marketing Channels for Growing Your Ecommerce Business - We’ll define what a marketing channel is, share examples of different channels, and walk through a framework for choosing the right ones for your brand. More
  Topics: marketing, alex, email, customers, channels, product, brand, best, ecommerce, growing, search, paid, business.
• The 4 Biggest Misconceptions About Selling On Amazon - Like it or not, it's the king of ecommerce. Here's how to win selling on Amazon.
  Topics: amazon, youll, biggest, search, advertising, brand, amazons, misconceptions, strategy, selling, sales, marketplace.
• The 9 Goals to Consider When Creating a Marketing Strategy - If someone asks you to list a few marketing goal examples, could you?
  Topics: audience, business, consider, awareness, goals, content, leads, youre, strategy, customer, brand, marketing, goal, creating.
• The Beginner's Guide to Share of Voice - If you've ever been in charge of gathering reports for your marketing team, then you know there are a plethora of metrics you can measure. One metric that gets overlooked is share of voice. However, this is a versatile metric that you can use in a competitive analysis for social media, organic traffic, or even paid advertising.
  Topics: measure, voice, help, media, marketing, beginners, tool, share, brand, social, mentions, guide.
• The Beginner’s Guide to YouTube Ads - YouTube ads can increase brand awareness and drive click-throughs, while powerful targeting capabilities and variety of ad formats provide plenty of choice for different budgets and goals. We'll walk you through creating your first ad. More
  Topics: guide, videos, campaign, pay, ads, ad, beginners, viewers, video, youtube, brand, seconds.
• The Evolution of Content Marketing: How It's Changed and Where It's Going in the Next Decade - A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. It lets you establish authority in your space, project legitimacy, and build trust between you and who you're trying to reach.
  Topics: content, changed, mobile, customers, audience, brand, evolution, data, video, marketers, marketing, decade, going.
• The Must-Have Product Characteristics for E-Commerce Domination in 2022 - To be successful, you'll need these to stand out from the competition.
  Topics: domination, product, need, characteristics, ecommerce, usp, products, feel, brand, demand, musthave, mental, online.
• The No. 1 Question Every Business Leader Should Be Asking - Employees have the power to make or break brands, and encouraging their engagement is mission critical.
  Topics: question, business, online, brand, engagement, asking, leader, employees, care, leaders, engaged, social, company.
• The One Thing Ecommerce Success Stories Have in Common - Beyond snappy content writing and market research, and more critical than SEO and clever accounting, there is a unifying principle to steady Ecommerce growth.
  Topics: think, products, customers, business, ecommerce, brand, youre, worked, customer, feel, common, thing, know, success.
• The Rise of the Everyday Creator - Everyday creators are working 9-to-5 while spending early mornings, evenings, and weekends as influencers on TikTok, personalities on YouTube, streamers on Twitch, writers on Substack, and podcasters broadcasting to your favorite audio feeds. More
  Topics: everyday, rise, creators, work, brand, content, tiktok, working, creative, job, creator.
• The Ultimate Guide to Advertising in 2022 - When you hear the word advertising, what comes to mind? Do you think of banner ads on your favorite website? Those hilarious Super Bowl commercials? The billboards along the highway or posters in the subway stations?
  Topics: advertising, brand, product, ad, guide, service, ads, print, campaign, audience, ultimate, media.
• The Ultimate Guide to Marketing Campaigns - From P&G’s "Thank You, Mom" to American Express’s "Small Business Saturday" to Dos Equis’s "Most Interesting Man in the World," marketing campaigns have a way of sticking with us long after an impression or purchase. Why is that?
  Topics: goal, ultimate, content, customers, campaign, brand, guide, social, product, campaigns, marketing, audience.
• TikTok Trends B2B and B2C Marketers Should Watch in 2022 - According to Hubspot Blog Research, 44% of marketers currently leverage TikTok.
  Topics: platform, brand, users, b2c, watch, tiktok, sound, trend, b2b, videos, report, trends, video, marketers.
• Two years after Lemon Perfect was spotted in Beyoncé’s limo, the superstar is now a backer - The company is squeezing new potential from a growing, but crowded enhanced water category.
  Topics: capital, techcrunch, backer, company, brand, total, perfect, hufnagel, market, spotted, beyoncés, million, water, lemon, superstar, limo.
• Unzipping the Secret to Overcoming Challenges and Scaling This Menswear Brand - Teddy Stratford is a brand of athletic button-down shirts that zip to offer a better fit and no gaping between buttons. Founder Bryan Davis accidentally discovered the concept when he was getting pulled over by police in Thailand. Since that fateful day, Bryan has worked through major breaking points to grow the business. In this episode of Shopify Masters, Bryan shares how to educate customers on a new product and how to find a marketing agency that aligns with your values and interests.More
  Topics: going, overcoming, menswear, really, challenges, good, shirts, unzipping, zipper, product, things, brand, secret, shirt, scaling, kickstarter, money.
• Want to Get Verified On Instagram? Here’s How The Process Works - Looking to get your business verified on Instagram in 2022? Here’s everything you need to know about the Instagram verification process, with tips on how to improve your chances at getting the blue checkmark. More
  Topics: instagram, brand, accounts, followers, account, business, works, youll, verification, profile, heres, verified, process.
• Watermarks: Why You Need Them + 6 Easy Steps to Create One - Imagine you spend hours working on a cool graphic for a social media post. You finally get it just right and post it on social media. The next day, you log on and see that someone else has posted your image without your authorization and is purporting your work as their own.
  Topics: help, steps, watermarks, easy, watermark, protect, social, create, media, need, content, brand, image.
• What Are Brand Assets? 6 Examples to Inspire You - All companies that want to attract customers and stand out against competitors need strong brand assets. These elements help build an identity, maintain consistency, and create trust. Considering that trust is the second most important factor in buying from a new brand, it's essential for companies to design brand assets that highlight their values, strengths, offerings, and identities.
  Topics: examples, elements, assets, color, company, inspire, customers, branding, palette, logo, create, brand.
• What Are Brand Identity Elements? - Branding is tough.
  Topics: elements, example, image, branding, unique, brand, business, identity, color, scheme, materials.
• What Is Brand Essence? 5 Examples - If you had to describe yourself in less than five words, what would you say? For people, these words are the foundation of a personality. But for companies, they refer to the brand essence.
  Topics: companys, company, examples, statement, brands, brand, identity, build, customers, essence, trust.
• What Is Brand Perception? How to Measure It and 4 Examples - If you take a second to think about your shopping habits, you'll probably realize that a majority of the products you buy are influenced by brand perception. You're not the only one — 77% of B2C consumers make purchasing decisions based solely on the brand name.
  Topics: think, perception, consumer, examples, products, competitors, brand, company, customer, recommend, consumers, measure.
• What My Kids' Roblox Addiction Taught Me About the Metaverse - While business leaders are speculating about the metaverse, our kids are already living in it.
  Topics: social, z, taught, addiction, roblox, metaverse, digital, universes, brands, brand, kids, technologies.
• What is a Media Kit — and How to Make One [+ Press Kit Examples] - Your competitor releases a new product or service. You offer something similar — but, of course, much better.
  Topics: social, kits, kit, media, partnerships, information, page, press, easy, examples, brand.
• What is a Media Mix & The Most Effective Types [HubSpot Blog Data] - I’m willing to bet that today, the typical campaign at any brand uses a media mix.
  Topics: optimization, data, blog, media, marketing, modeling, hubspot, effective, mix, brand, channels, strategies, campaign, types.
• What's an Instagram Handle? (+4 Ideas to Help Create Your Own) - Did you know Instagram has over 1 billion active users? With so many on the platform, it can be challenging to find one particular person or business. Enter the Instagram handle.
  Topics: username, create, business, example, profile, prospects, help, ideas, whats, handle, card, change, instagram, brand.
• Which Social Media Metrics Are Marketers Tracking? [New Research] - We get it: Social media metrics are important. Getting data and ROI is really important. However, if you spend too much time trying to figure out which metrics are important for your business, you won't have any time to analyze and act upon them.
  Topics: brand, marketers, tracking, media, engagement, research, social, metrics, number, rate, audience, content, roi.
• Wholesum raises $50M Series A to roll up third-party sellers on e-commerce platforms - As the boom of the e-commerce aggregator trend continues in Asia, South Korea, the fifth-largest e-commerce market in the world, is rolling up. Wholesum, a Seoul-based e-commerce aggregator, is jumping on the trend of larger firms buying up third-party merchants that would usually sell on e-commerce platforms like Amazon and eBay. The company said Tuesday […]
  Topics: brand, 50m, global, ecommerce, south, roll, joo, platforms, raises, million, growth, techcrunch, sellers, series, wholesum, brands, thirdparty.
• Why Brands Are Taking Charge of Their Own Resale Markets - Why the new era of recommerce is seeing brands take on their own resale markets instead of leaving it to third-party apps.More
  Topics: brand, recommerce, brands, items, markets, customers, secondhand, taking, preloved, charge, resale, way, tradlands.
• Why Every Company Needs to Know Its Core Competencies - Every resume has a skills section. It’s an opportunity to highlight your top professional attributes to attract employers. Core competencies serve the same purpose for brands and their customers.
  Topics: brand, company, know, competencies, value, needs, product, competitors, proposition, products, youre, core, marketing.
• Why Your Brand Needs A Strong Visual Identity [+ 5 Examples to Inspire You] - Take a second to think about one of your favorite brands. A logo, storefront, color, or memorable ad campaign will likely pop into your mind. That's because a brand's visual identity is a powerful tool for telling a company's story, building customer affinity, and increasing revenue.
  Topics: company, brand, needs, inspire, customers, brands, strong, create, examples, identity, visual, visuals, logo.
• jack & annie’s closes $23M; aims to make jackfruit hero among meat alternatives - jack & annie’s, launched in 2020, features 10 easy-to-make frozen food items that have more meaty applications, like crumbles, meatballs and nuggets.
  Topics: products, frozen, fruit, ryu, plantbased, closes, aims, company, jack, hero, brand, 23m, alternatives, annies, meaty, techcrunch, jackfruit, meat.