Top 2023 resources on brand

Best brand resource in 2023.
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• 10 Key Components All Great B2B2C Commerce Strategies Need - In the world of commerce, the B2B2C model has been gaining momentum in recent years. More and more brands are considering a B2B2C strategy to keep up with customer demand and outstrip the competition. But what does it really take for brands to succeed in this space? As the lines between B2B and DTC commerce continue to blur, brands recognize the value of selling directly to end consumers through their brand partners. However, there are several moving parts involved in a successful B2B2C strategy, and brands need to have a clear understanding of what they are doing and why. No matter the size of your brand, you can propel your organization to greater success with a strong B2B2C commerce strategy. In this blog, we'll explore 10 crucial steps to take to maximize your brand’s B2B2C commerce strategy and keep revenue growth strong. The Rise of B2B2C  The B2B2C business model, which involves two brands partnering together in a joint venture or in a supplier/reseller relationship to bring complementary groups of products to clients, is on the rise across a wide variety of industries. B2B2C eCommerce evolved from a combination of traditional B2B and B2C models and involves working with other brands to reach end consumers online. The continuing evolution of commerce platforms and consumer demand for personalized experiences have both contributed to the popularity of B2B2C. This model allows brands to simultaneously provide more actual and perceived value to consumers while also reaching a wider target audience. eCommerce brands also have the opportunity to form new and renewed relationships with brand partners and suppliers using a B2B2C model, forging mutually beneficial bonds for the future. According to one report, almost 40% of manufacturers are currently making efforts to adopt the B2B2C model. With this in mind, companies should expect ever-increasing adoption and further development of the B2B2C model, making it crucial for forward-thinking brands to optimize their B2B2C strategy as soon as possible. 10 Top  B2B2C eCommerce Strategies While there are many B2B2C optimization techniques, there are some strategies that are essential to B2B2C success. Learn 10 key B2B2C commerce strategies that can help your business grow. 1. Provide a Seamless User Experience When brands focus on creating a seamless user experience, convenience and simplicity has customers flocking. Easy navigation, smooth transactions, and satisfied customers helps you earn increased loyalty, more repeat sales, and greater revenue growth, making strong user experience a B2B2C strategy that pays off over time.  Prioritizing user experience is a surefire way to attract and retain customers in a constantly-changing online landscape. After all, people avoid actions that feel hard. Don’t make buying a hassle. Invest in an intuitive user experience that makes it easy for your customers to complete a purchase. 2. Streamline Your Supply Chain Management System With strong supply chain management practices, brands can cut costs, streamline processes, and enhance supplier relationships. Streamlining the supply chain lowers the possibility of mishaps, delays, and cost overruns, ensuring a smoother purchasing process, higher consumer satisfaction, more revenue, and higher total profits. Thanks to supply chain management, brands can better manage risk by identifying potential disruptions and implementing contingency plans. Ultimately, a well-designed supply chain management system is vital for brands hoping to succeed in the complex and competitive world of B2B2C commerce. 3. Create Strong Relationships with Partners and Suppliers Establishing solid relationships with suppliers, distributors, and retailers is key to ensuring a steady flow of products and services for both brand partners and customers. By building trust and open communication, your brands can gain valuable insights into stakeholder needs and preferences, negotiate favorable terms, and deliver top-notch goods and services that exceed expectations.  Plus, by forging and maintaining close links with brand partners and suppliers, organizations can streamline their supply chain, lower costs, boost efficiency, and increase their competitive edge in the market. 4. Beef Up Your Data Analytics System Implementing data analytics systems empowers your brand to make accurate, informed decisions based on real-time data. By tracking customer behavior, preferences, and trends, you can  tailor products and services that meet customers’ needs and deploy marketing strategies to bring those products and services to your customers faster than ever.  Data analytics can also identify areas of improvement, such as materials costs, brand reputation issues, or supply chain hiccups, that could be tripping up your growth plans without your knowledge. Embracing a detailed data analytics system is a surefire way to outclass the competition and boost your bottom line with data-driven decisions. 5. Enhance Mobile Responsiveness With most consumers using their smartphones and tablets for online shopping, mobile responsiveness is no longer a nice-to-have: it’s now a necessity. By ensuring that your website or platform is mobile-responsive, you make your brand relevant to the millions of consumers worldwide who might never bother to scroll through your site if it doesn’t look good and render smoothly on their mobile device.  This is especially important in the B2B2C commerce model, as mobile responsiveness helps speed up the sales process and create a smoother customer experience. Additionally, mobile responsiveness can improve search engine rankings, leading to more traffic and boosting revenue growth. Get hands on with an Elastic Path Free Trial Start building the commerce experience your unique business demands with a free Elastic Path Commerce Cloud account. Get in touch with us and we will setup a Free Trial store for you for six weeks. Sign up for a free trial 6. Liven Up Personalized Product Recommendations Personalized product recommendations make B2B2C commerce more effective by suggesting products that fit a consumer's needs and preferences. Thanks to algorithms, brands can analyze important data points such as purchasing history and browsing behavior to predict what a customer is most likely to buy next and dial up the personalization of search results, ads, and more to make that sale faster.  Examples of personalized recommendations include "customers who bought this also bought..." and "recommended for you." These suggestions improve the shopping experience for the customer and make the sales process frictionless for both you and your B2B2C brand partners. 7. Strengthen Data Security Measures In modern times, strong data security measures can be the lynchpin of your brand’s reputation. A robust data security strategy can prevent data breaches and help build trust with customers and partners, leading to increased sales and strong long-term relationships.  Examples of effective data security measures include firewalls, encryption, antivirus software, and multi-factor authentication throughout your site and sales process. Backing up important data regularly and storing it in a secure location is also essential in case of a security breach. Additionally, implementing strict access controls and providing employee training on data security best practices can help prevent human errors that may lead to data breaches. 8. Build a Versatile and Unified Platform Having a unified platform makes taking advantage of modern marketing must-haves such as omnichannel marketing and attribution simpler. Integrating all aspects of your business, such as marketing, sales, customer service, and inventory management on a single platform, ensures a more unified brand appearance on the front end and saves administrative time and resources on the back end.  Outdated legacy software or complicated clusters of tools that don’t work seamlessly together are the enemies of smooth and efficient operations, both for your brand partners and for you. By integrating a fully-unified and high-functioning eCommerce platform into every aspect of your business, you’ll preempt the problems that come with obsolete technology while also paving the way for faster future growth. 9. Promote Both Cross-Selling and Upselling Cross-selling and upselling are highly effective dual strategies for B2B2C brands. Cross-selling and upselling enable brands like yours to offer more comprehensive products and services to potential or current customers.  These techniques work especially well for B2B2C commerce companies and their brand partners that offer a range of related or complementary products, as it allows them to leverage their existing customer base to generate more sales. According to data, cross-selling alone can increase sales by up to 20%, all with no additional marketing or promotion spend needed! Also, customers who are cross-sold are more likely to return and make future purchases. In fact, research shows that repeat customers are responsible for up to 40% of a company's revenue. So, if you don’t have a cohesive cross-selling and upselling plan in place, get one. If you have one, ramp it up as fast as possible. 10. Create More Robust Localization Localization is a powerful tool for helping you connect with your customers on a deeper level. By catering to local needs and preferences for everything from language to colors to specific promotions, you can create a B2B2C strategy that not only better serves your brand partners, but also helps your customers feel heard and understood.  Your brand can achieve localization by taking into account cultural, linguistic, and regulatory differences in each market, as well as ensuring that shipping and tax settings for your platform are accurate for each market served. Localization is a key component of the growing trend for personalization in every aspect of commerce, so make sure your brand is doing it. Examples of B2B2C Brands The B2B2C commerce approach has become increasingly popular in recent years, as it allows brands to tap into new markets and expand their reach. Here are three leading B2B2C examples across different industries:  1. Amazon Business Amazon Business, the B2B arm of Amazon, is a prime example of a B2B2C brand. It acts as an intermediary between businesses and consumers, making it easier for brands to provide products and services while ensuring a seamless buying experience for end users. With features like multi-user accounts and customizable approval workflows, Amazon Business caters to the unique needs of corporate buyers while leveraging the vast product selection and logistics capabilities of Amazon.  2. Google Ads Google is one of the most famous brands in the world. It’s also a strong, clear example of a B2B2C brand. Google’s most noteworthy function is providing search results to people seeking information online. But Google’s advertising engine, Google Ads, is one of the world’s most popular advertising platforms. Google Ads allows businesses to advertise their services on Google Search and on non-search properties, such as YouTube. Consumers – and potential customers – turn to one business, Google, for information. Another business, like yours, can pay Google to display your brand’s products on those searches. Google is an intermediary between your product and consumers’ searches – making Google ads a clear B2B2C example. 3. Uber for Business Uber for Business is a B2B2C brand that manages employee transportation needs. It is a cost-effective solution for brands with frequent travelers. Companies can set up a corporate account, manage ride policies and budgets, and track expenses easily with Uber for Business. It offers a smooth experience for end-users and employees who can easily book rides using the app, and payment is automatically charged to the company's account. Uber for Business is an ideal B2B2C brand that benefits all parties involved. Maximize Your B2B2C Commerce Strategy with Elastic Path Stymied by the complexity of preparing your brand to take on the world of B2B2C commerce? Never fear - Elastic Path is here! With our suite of headless commerce solutions and eCommerce tools, you’ll never have to worry about wrestling with subpar software or byzantine back-end systems again.  Get in touch with one of our experts today to learn more about how we can help your brand conquer the world of B2B2C commerce - and find a whole new level of success in the process. 
  Topics: strategies, strategy, business, partners, components, data, commerce, key, great, brands, products, b2b2c, need, brand, customers.
• 10 User Generated Content Campaigns That Actually Worked [+Expert Insights] - User-generated content (UGC) has become increasingly important over the past few years. 
  Topics: actually, insights, generated, campaigns, customer, customers, product, brand, worked, community, ugc, usergenerated, expert, social, pages, content, user.
• 13 Customer Service Skills You Need to Provide Memorable Customer Support - Go beyond help desk software and call scripts to get to know the 13 skills that are needed to deliver great customer service. From active listening to improvisation to resilience, here's what you need to know to develop customer service skills for you and your team. More
  Topics: provide, skills, memorable, reps, need, customers, customer, skill, solution, brand, support, service, product.
• 13 Examples of Experiential Marketing Campaigns That'll Give You Serious Event Envy - When it comes to work events, trade shows, or promotional campaigns, they can really be hit or miss. It's not solely the product that motivates people to come back to a brand, but rather the way they experience it. This is where experiential marketing comes in.
  Topics: brand, event, marketing, envy, experience, experiential, examples, campaign, create, serious, thatll, campaigns, barbie, live.
• 14 of the Most (& Least) Successful Brand Extensions to Inspire Your Own - Hailee Steinfeld is mainly known for her acting chops, but her singing abilities bolster her esteem as a performer and stretch her brand to more audiences and fans. And just like her venture into music, companies often extend their brand to develop new products in industries where they don’t have any market share.
  Topics: products, customers, successful, line, market, food, customer, brand, inspire, extensions, extension, company, product.
• 16 Benefits of Branding & Co-Branding - In more ways than one, branding is a pillar of success. The benefits of branding can range from helping you develop a set of features unique to your business, like a logo and brand name, which allows customers to come to know your brand and associate it with what you have to offer.
  Topics: brand, consumers, products, trust, benefits, cobranding, business, customers, audience, helps, branding.
• 16 Great Examples of Welcome Emails for New Customers [Templates] - We've all heard this maxim, "First impressions last," so we are aware how important it is to strike a good impression.
  Topics: brand, email, welcome, help, thank, great, onboarding, templates, emails, examples, customer, product, customers.
• 19 Creative Pop-Up Shop Examples - I’ll admit it — I’m slightly obsessed with pop-up shops. They’re usually a little quirky, fun, and have an air of exclusivity that puts my FOMO into overdrive.
  Topics: food, customers, agency, popup, event, examples, creative, experience, shop, temporary, brand.
• 21 Brand Style Guide Examples for Visual Inspiration - Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public.
  Topics: branding, company, color, free, inspiration, examples, style, visual, guide, guidelines, logo, hereimage, brand.
• 21 Brand Style Guide Examples for Visual Inspiration - Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public.
  Topics: brand, guidelines, hereimage, guide, visual, free, company, style, inspiration, logo, color, branding, examples.
• 21 Examples of Successful Co-Branding Partnerships (And Why They're So Effective) - Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together.
  Topics: cobranding, successful, target, partnerships, spotify, brand, effective, campaign, brands, apple, partner, users, examples, theyre, partnership.
• 22 Examples of Nostalgia Marketing that Make Customers Feel Good - Nostalgia marketing is the advertising equivalent of comfort food.
  Topics: feel, nostalgia, series, tennis, marketing, 90s, good, brand, nostalgic, classic, design, customers, ad, examples.
• 22 of the Best Examples of Beautiful Blog Design - According to a recent survey, 70% of customers rely on expert and insider advice. That's right — that means most people trust bloggers more than celebrities, journalists, or politicians.
  Topics: blog, posts, easy, examples, design, readers, featured, beautiful, images, best, brand, content, post.
• 3 Easy Steps to Build Your Brand Promise [+ Examples] - A brand promise is more than a tagline. It's a way to show customers what your brand can offer that no one else can.
  Topics: examples, company, offer, audience, promises, create, build, brand, help, inspire, steps, promise, customer, easy.
• 31 Companies With Really Catchy Slogans & Brand Taglines - Keep it simple, stupid.
  Topics: good, catchy, tagline, campaign, slogan, really, companies, taglines, slogans, company, words, brand.
• 32 Mission and Vision Statement Examples That Will Inspire Your Buyers - Think about the brands you purchase from over and over. Why do you choose to buy products and or services from them even when cheaper options exist?
  Topics: companys, brand, company, customers, examples, values, inspire, statement, vision, buyers, statements, service, mission.
• 32 Mission and Vision Statement Examples That Will Inspire Your Buyers - Think about the brands you purchase from over and over. Why do you choose to buy products and or services from them even when cheaper options exist?
  Topics: brand, statement, company, statements, service, buyers, examples, customers, values, companys, mission, vision, inspire.
• 41 Facebook Post Ideas for Businesses - Facebook is the most popular social network in the world. Its users are on the platform to connect with friends, watch videos, and share snippets of their own lives.
  Topics: types, sourcewhy, idea, brand, post, audience, best, works, businesses, business, facebook, ideas.
• 41 Types of Marketing Your Brand Should Invest In - Like many of the people who currently work in the industry, digital marketing was born in the 1990s. Since then, the industry has evolved at breakneck speed, sprouting many more types of marketing.
  Topics: types, invest, product, brands, marketing, brand, marketers, customers, email, strategy, audience, social.
• 5 Must-Read Books for Building Brands and Wealth by Entrepreneurs of Color - Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
  Topics: business, mustread, entrepreneurs, brand, brands, book, rating, color, success, building, women, excerpt, think, wealth, books, 5review.
• 6 Unconventional Growth Tactics to Generate Immediate Ecommerce Revenue - When you're short on making payroll, these tactics can help put immediate cash in your pocket.
  Topics: generate, brand, email, audience, help, having, strategies, tactics, unique, revenue, immediate, product, ecommerce, customers.
• 6 Ways to Earn Trust From Consumers Who Share Data With Your Brand [Data] - In 2023, having the right data can make or break your brand. But, for good reason, consumer data is harder than ever to get.
  Topics: sharing, say, used, privacy, earn, trust, data, personal, consumers, ways, brand, companies, share.
• 8 Lessons We Learned from These Famous Rebrands [2023 Edition] - Rebranding can be daunting, but it can improve your brand recognition and help you gain a larger following — and we've seen it done right by some of the biggest names out there.
  Topics: adobe, learned, rebrands, starbucks, page, lessons, creative, edition, logo, company, products, rebrand, famous, rebranding, brand.
• 8 Steps to Create a Complete Marketing Strategy in 2023 - Creating a marketing strategy is essential to effectively nurture your customers, improve your business’s bottom line, and increase the ROI of your efforts.
  Topics: goals, complete, content, steps, strategy, brand, audience, marketing, target, plan, create, media.
• A Conversation with Tumblr: How To Build a Strong, Connected Community - In 2007, the world was introduced to Tumblr, a blogging site where users could post almost anything from fashion inspo to personal writing to GIFS, art, and more. 
  Topics: connected, strong, ryan, social, interest, users, tumblr, brand, platform, conversation, consumers, community, build, media.
• AI Content Moderation: How AI Can Moderate Content + Protect Your Brand - Every minute, 240,000 images are shared on Facebook, 65,000 images are uploaded on Instagram, and 575,000 tweets are posted on Twitter.
  Topics: brand, process, moderate, protect, usergenerated, harmful, users, community, violates, content, voice, moderation, ai.
• Are Virtual Influencers the Future of Marketing, or Untrustworthy Advertising (Top 15 Virtual Influencers) - Just last week, I purchased a yoga mat after seeing a sponsored post on Instagram from fitness influencer Cassey Ho.
  Topics: followers, influencers, marketing, instagram, post, miquela, virtual, future, influencer, untrustworthy, real, advertising, million, brand.
• Blog vs. Podcast: Which Is the Best Choice for Your Business? - Blogs and podcasts are both powerhouse marketing tools. But when comparing blog vs. podcast, which is the better bet for your business?
  Topics: choice, best, content, brand, create, vs, blogs, need, start, blog, business, podcasts, podcast.
• Brand Colors — Everything You Need to Know - Brand colors shape how people perceive your business. Up to 80% of snap judgments about products are solely based on color alone. That's right, 80%!
  Topics: need, white, primary, color, colors, used, yellow, red, know, brands, blue, brand.
• Brand Logos: 20 Logo Examples & Sources of Inspiration - Brand logos are undoubtedly one of the most critical components of a strong brand identity. However, designing a memorable logo that resonates with your target audience and effectively communicates your brand message can be challenging.
  Topics: examples, color, company, inspiration, logos, brand, version, design, iteration, logo, sources, redesign, tip, elements.
• Bud Light Tries to Overcome Controversy with A New Ad - So far, 2023 has been a challenging year for Bud Light.
  Topics: summer, lights, tries, marketing, ad, overcome, light, customers, controversy, bud, easy, brand, mulvaney.
• CPG vs FMCG: The Similarities and Differences - Retail has its own jargon in the same way other sectors do. Two such acronyms you might have come across include CPG and FMCG.  In a nutshell, the former stands for consumer packaged goods, while the latter refers to fast-moving… Continue reading CPG vs FMCG: The Similarities and Differences
  Topics: brands, goods, cpg, example, food, products, brand, vs, consumer, marketing, fmcg, differences, similarities.
• Community Managers: What They Do & How to Be a Great One - X (formerly Twitter), with its 237.8 million daily active users, is a platform with a ton of potential for companies to increase awareness and build their brand personality. In recent years, big names like Netflix, Wendy’s, and Taco Bell have become X famous for their witty commentary and personable interactions with their followers.
  Topics: managers, skills, role, great, brand, social, manager, audience, management, community, members.
• Does Demand-Driven Pricing Work? Fashion Brand Telfar Is Giving It A Try - Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
  Topics: pieces, marketing, pricing, try, work, wanted, model, price, customers, giving, brand, fashion, demanddriven, telfar, does, latest.
• Everything You Need to Know About Behavioral Segmentation [+ Examples] - Do you ever ask yourself why you act the way you do? Like why you venture out during a snowstorm to get an iced coffee? 
  Topics: marketers, customers, users, behavioral, based, brand, customer, segmentation, examples, behavior, need, journey, know.
• Everything You Need to Know About Billboard Advertising - Whether you're commuting by car, bus, or train you may find yourself watching the world — and billboard advertising — go by.
  Topics: advertising, digital, cost, need, marketing, billboards, brand, example, design, know, ooh, billboard.
• Growing a $100 Million Candy Business Through Retail and Celebrity Partnerships - Tara Bosch wanted a better relationship with candy and sweets, so she created low-sugar gummy treats to “kick sugar but keep candy.” She dropped out of university to launch SmartSweets in 2016, and today the company surpasses $100 million in revenue annually. More
  Topics: social, business, candies, million, celebrity, tara, really, sugar, growing, thats, retailers, recipes, brand, candy, retail, partnerships, smartsweets.
• How Duolingo Struck Social Media Gold with Unhinged Content - Duo, Duolingo’s big green mascot, might be the most famous owl of the post-tootsie roll pop commercial era.
  Topics: content, lipa, gold, social, duolingos, media, duolingo, unhinged, tiktok, brand, duo, marketing, struck.
• How Ecommerce And Tech Companies Can Learn From Each Other - Direct-to-consumer brands and Saas companies have more to learn from each other than you might think.
  Topics: ecommerce, companies, saas, loyalty, learn, brand, software, market, tech, users.
• How Marketers Can Still Thrive in a Recession [Data Analysis] - When life gives you lemons, make lemonade. Right?
  Topics: brand, thrive, customers, data, social, marketing, customer, help, marketers, recession, content, brands, analysis.
• How Shopify, Canva, and HubSpot are Excelling on Threads, and How You Can, Too - When Threads was first announced, I was wary.
  Topics: excelling, shopify, success, told, platform, post, hubspot, canva, posts, content, social, twitter, brand, threads.
• How To Do Representation in Marketing the Right Way (+ Consumer Perspectives) - Welcome to Breaking the Blueprint— a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
  Topics: brand, ensure, representation, feel, serve, consumer, underrepresented, marketing, way, right, brands, consumers, representative, perspectives.
• How To Turn TikTok Videos Into Big Sales - More
  Topics: studios, design, content, brands, tiktok, mush, turn, jacob, videos, big, brand, retailers, work, sales.
• How Unique Packaging and NYC Nostalgia Sets This Company Apart - Literie Candles doesn’t just sell scents, it sells memories. In this episode, Literie Candles founder Erica Werber explains how she created candles based on New Yorkers’ favorite pastimes and why the packaging has made her scents sell.More
  Topics: sets, packaging, erica, candles, labels, experiences, city, unique, company, apart, literie, nostalgia, candle, york, brand, nyc.
• How to Conduct a Competitor Analysis — The Complete Guide - Are you wondering why competitor analysis is important? Like sports teams study their opponents to find weaknesses, businesses can examine their competition to improve their SEO strategy.
  Topics: content, complete, coffee, weaknesses, competitor, data, brand, seo, guide, conduct, business, competitors, analysis.
• How to Craft a Brand Manifesto [Guide + 10 Examples] - To inspire your audience to be loyal to your brand, you need to have a core message that focuses on your brand's purpose and shows why your brand is worth following. To do this, you'll need to craft a brand manifesto that expresses your brand's values.
  Topics: guide, wants, examples, brands, products, manifesto, craft, audience, consumers, purpose, help, brand, life.
• How to Create a Facebook Group for Your Business [+ Why You Should] - In short: Facebook groups are undeniably valuable.
  Topics: facebook, page, groups, group, users, click, private, business, create, brand, post.
• How to Create a Unique, Relatable Brand as a Content Creator - When diving into content creation, most upcoming creators tend to focus on the materials they need, such as cameras, lighting, and an optimal place to record.
  Topics: creators, unique, brand, share, content, creator, youre, creating, personal, come, create, khalid, relatable.
• How to Design a Logo [Step-by-Step Guide] - A great logo is instantly recognizable, memorable, and closely connected to your brand’s core values and ideas. Think of iconic logos like Apple, Coca-Cola, and Nike. Logos like these are simple and elegant yet bold enough to leave a lasting impression.
  Topics: choose, logo, color, design, stepbystep, brand, text, guide, create, brands, logos, business.
• How to Get Sponsored on Instagram (Even if You Currently Have 0 Followers) - It's no surprise you want to become a paid Instagram influencer, but the idea of getting your posts sponsored might seem laughable if you’re just posting pictures of your brunch instead of skydiving pictures in Australia.
  Topics: content, brand, followers, partnership, currently, post, instagram, brands, tap, posts, youre, paid, sponsored.
• How to Identify & Work With the Best Brand Influencers for Your Business - I commented on a friend‘s vacation post, scrolled past a Comforter advertisement, and double-tapped an influencer’s skincare post this morning.
  Topics: content, influencer, best, know, identify, audience, work, business, brand, marketing, influencers.
• How to Monetize Your Brand's Blog in 2023, According to HubSpot's Blog Leaders - Are you struggling to monetize a blog? Don’t fret. Whether running a personal blog or managing the official blog on your company's website, monetizing your blog is achievable with the right know-how.
  Topics: according, brand, monetize, brands, service, hubspots, product, blog, readers, monetization, posts, content, money, leaders, marketing.
• How to Optimize Your Products & Services for Social Media Search - In 2023, Google’s no longer the only search engine.
  Topics: services, users, social, search, hubspots, brand, consumers, results, products, media, content, optimize.
• How to Use Buy with Prime to Benefit Your Brand and Customers - Amazon's Buy with Prime gives sellers the best of both worlds, integrating Amazon's Prime benefits into their own brands' websites.
  Topics: customers, customer, shoppers, checkout, sellers, buy, amazon, brand, brands, website, prime, benefit, shipping.
• How to Write a Creative Brief in 11 Simple Steps [Examples + Template] - The first step in any successful project is drawing up a game plan with a clear objective. It's one of the reasons marketers love creative briefs.
  Topics: projects, brief, product, creative, campaign, write, project, steps, audience, target, examples, brand, simple, team, template.
• Lifecycle Marketing: The Complete Guide - Savvy marketers know it's rare to reel in customers at the first encounter with a brand. From my own experience, winning people over takes time, thoughtful touchpoints, and a whole lot of trust — which is what makes lifecycle marketing so crucial.
  Topics: company, guide, bring, customer, strategies, stage, brand, complete, marketing, customers, lifecycle, email.
• LinkedIn Company Pages: The Ultimate Guide [+ 12 Best Practices] - LinkedIn Pages allow users to discover, follow, and find new roles at their favorite businesses. But they’re not just useful for job seekers and professionals. If you own a business, organization, or other institution, you can use LinkedIn Company Pages to connect with your audience and strengthen your brand image.
  Topics: post, ultimate, engage, add, best, company, page, brand, social, guide, pages, content, linkedin, practices.
• Logo Color Schemes: 25 Examples + Tips From HubSpot’s Brand Team - Choosing the right logo color scheme for your brand can make a significant impact on memorability and awareness.
  Topics: blue, scheme, team, black, hubspots, color, colors, schemes, tips, brand, white, logo, examples, green, red.
• Marketing Moves That Helped Skims Reach A $4 Billion Valuation - Earlier this month, Kim Kardashian’s apparel company Skims made headlines after closing a $270 million fundraising round, reaching a valuation of $4 billion. In a business climate where VCs are pulling back investment from direct-to-consumer brands, this accomplishment is quite the feat for a four-year-old business.
  Topics: skims, valuation, helped, moves, brands, reach, popular, products, billion, tiktok, million, social, marketing, brand, product.
• Marketing Techniques: What to Try in 2023 - Putting your marketing strategy into play is different than creating that strategy. To bring it to life, you have to employ the right channels, techniques, and tactics.
  Topics: techniques, marketing, content, traffic, testing, posts, email, brand, try, blog, youll, engagement.
• Maximizing Your Social Media Strategy: The Top Aggregator Tools to Use - Creating and managing content is more challenging than ever. With so many channels, keeping track of all of your posts can be cumbersome. Enter social media aggregators.
  Topics: aggregator, offers, strategy, social, content, maximizing, brand, tools, aggregators, share, posts, media.
• Ochama active in 24 European countries - Ochama, a retail concept from the Chinese ecommerce giant JD.com, has announced the expansion of its home delivery services to an additional 19 European countries, bringing the total to 24 countries on the continent.Initially launched in the Netherlands in January 2022, Ochama offers a retail model that combines online and…
  Topics: ochama, countries, european, active, netherlands, jdcom, orders, pickup, ecommerce, brand, services.
• Omsom’s 5 Keys to Successful Brand Storytelling - Vanessa Pham and her sister co-founded Omsom, an Asian sauce company, because they had a story to tell about growing up as first-generation Asian Americans. In this episode of Shopify Masters, Vanessa shares her tips for making your brand’s story resonate.More
  Topics: press, keys, food, brands, talking, brand, successful, loud, storytelling, omsoms, vanessa, wanted, tell.
• Online Stores Like Amazon Are Robbing Your Brand — Here's How AI Can Stop Them - AI has enormous potential for sellers and vendors on marketplaces. By using AI to learn about customers, adjust rates, optimize pricing and manage inventory, brands can improve their competitive advantage, drive sales and increase overall profitability on online platforms.
  Topics: sellers, platforms, marketplace, products, sales, robbing, online, ai, brand, marketplaces, brands, stop, amazon.
• Pietra Review (2023): Does Pietra Really Do It All? - Launching and scaling an eCommerce business involves a lot of moving parts. From creating your brand and setting up your online store to connecting with suppliers, you’ll need a serious ‘can-do’ attitude to hit the ground running.  However, there is a way… Continue reading Pietra Review (2023): Does Pietra Really Do It All?
  Topics: suppliers, business, does, really, product, need, pietra, pietras, products, review, fulfillment, youll, brand.
• Product Classification: What It Is & Its Impact on Marketing Efforts - Product classification is key to uncovering the reasons behind your consumers' buying behaviors.
  Topics: unsought, goods, consumers, specialty, efforts, marketing, impact, products, brand, convenience, product, classification.
• Research Finds Customer Loyalty Isn't What It Used to Be [2023 Data] - It’s a reality we can’t ignore: Customers are increasingly exploring different brands and shopping options. Product unavailability and depleted inventory shelve coupled with rising prices have made even the most loyal customers inclined to venture beyond their go-to brands.
  Topics: finds, research, isnt, brands, value, customer, products, used, trust, data, customers, define, brand, loyalty.
• Shein acquires Missguided - Chinese online fashion store Shein has recently strengthened its portfolio by acquiring the British fashion brand Missguided. The exact financial details of the acquisition have not been disclosed. The label will be added to Shein’s own online platform. Shein’s interest in Missguided has been a topic of discussion for some…
  Topics: brand, frasers, group, acquires, platform, acquisition, online, global, sheins, missguided, shein.
• Should your brand be on Threads? What to Consider Before Signing Up - Threads launched in the summer of 2023 and was almost immediately dubbed the “Twitter Killer” and was projected to be a strong competitor to the newly named X (formerly Twitter).
  Topics: signing, consider, x, instagram, app, users, brand, social, platform, account, threads, media.
• Social Media for Nonprofits: Top Tips From BGCGW’s Director of Donor Relations - “Whether you have a full-time staff member responsible for social media or someone that posts occasionally, I highly recommend having some kind of social presence — whatever that looks like.”
  Topics: bgcgws, instagram, social, support, terri, brand, tips, organization, way, donor, line, relations, director, media, nonprofits.
• Take Personalized Marketing to a New Level: 14 Brand Examples - One great example of personalized marketing is the Charles Duhigg New York Times article titled, “How Companies Learn Your Secrets.”
  Topics: email, personalized, users, recommendations, level, personalization, know, brand, examples, marketing, customers, help.
• The 8-Figure Business Built on Vinyl Records and Subscriptions - Matt Fiedler co-founded Vinyl Me, Please, a subscription-based vinyl-membership business, to give people the tangible connection to music they craved. After the first five years of bootstrapping, the business brought in over $11 million in revenue, and signed up more than 30,000 subscribers.More
  Topics: subscriptions, 8figure, experience, approach, way, matt, built, music, record, vinyl, brand, vc, records, business.
• The Car Fire That Sparked Millions of Impressions for Stanley - A car fire ignited a viral marketing moment for the Stanley brand.
  Topics: buy, quencher, millions, tumblers, viral, impressions, brand, quickly, video, stanley, sparked, tiktok, car.
• The Complete Guide to Empathetic Marketing - Successful empathetic marketing is about connecting your audience and your brand. That doesn’t mean just throwing ads at your audience. It means creating truly valuable assets — content that serves customers’ needs and addresses their most significant pain points.
  Topics: customer, complete, empathy, audience, brand, customers, guide, needs, marketing, product, content, empathetic.
• The Plain-English Guide to Integrated Marketing Communications - I fly Southwest Airlines almost exclusively. They offer reasonable prices, make racketing points easy, and always have fun and kind flight attendants.
  Topics: campaigns, integrated, youre, communications, campaign, content, website, brand, marketing, channels, channel, plainenglish, guide.
• The Top Brands on Threads & How They Gained Followers So Quickly - Since launching in July, Threads has accumulated 120 million users. Among those users are brands using the platform to connect with their audience and boost brand awareness.
  Topics: quickly, threads, gained, marvel, brands, followers, count, brand, content, wars, audience, relatable, uses.
• The Top Channels for Influencer Marketing in 2023 [New Data] - Finding the right influencer for a brand campaign can feel like dating. You want someone who shares your values, aligns with your goals, and will make a great impression on your friends and family — or followers, in your brand's case.
  Topics: data, brand, youtube, influencers, platforms, creators, influencer, channels, marketers, brands, platform, marketing.
• The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp] - To effectively lead a marketing team, you must know your top goals. Whether your goal is to increase revenue or improve your customers’ understanding of your products, starting with a clear objective helps you create a sound marketing strategy for 2023 and beyond.
  Topics: uber, data, brand, revenue, expert, marketing, create, clickup, goals, content, social, sales, dropbox, products, customers, leaders, insights.
• The Two Psychological Biases MrBeast Uses to Garner Millions of Views, and What Marketers Can Learn From Them - MrBeast is a young YouTuber who has amassed an incredible following through non-traditional means.
  Topics: video, psychological, learn, brand, youll, mrbeast, input, millions, marketers, uses, bias, biases, views, garner, videos, effort, costly.
• The Ultimate Guide to Community Management - When businesses invest in community management, they transition from an everyday brand to a human brand — one that cares deeply about the people who support them, work for them, and interact with them.
  Topics: management, social, customers, members, youre, community, ultimate, content, media, audience, guide, brand.
• The Ultimate Guide to Content Marketing in 2023 - Your customers, leads, and audience members want valuable content from your business. And that content needs to reach audience members in a way that feels natural and organic versus being disruptive. Content marketing helps businesses do this, and it describes the process of attracting, engaging with, and delighting your target markets.
  Topics: blog, strategy, audience, content, customers, marketing, media, create, ultimate, guide, brand, social.
• The Ultimate Guide to Ecommerce Website Redesign - An ecommerce website redesign project can be an expensive, sometimes complicated, and time-consuming process. Whether you’re just making basic changes to your site’s aesthetic, or adding new functionality to your store, there’s a lot to consider, from site trends to… Continue reading The Ultimate Guide to Ecommerce Website Redesign
  Topics: ecommerce, website, customers, ultimate, site, sure, redesign, guide, brand, design, need, store.
• The Ultimate Guide to Hiring a PR Agency in 2023 - Vanessa Carlton said it best: Your company is making its way downtown, faces pass, and you're "success" bound. See what I did there? Anywho, your company is on its way. But how do you communicate that with your stakeholders and the public?
  Topics: reputation, agency, brand, marketing, hiring, work, pr, public, businesses, ultimate, media, relations, guide.
• The Ultimate Guide to Marketing Campaigns - From P&G’s "Thank You, Mom"to Dos Equis’s "Most Interesting Man in the World,"marketing campaigns have a way of sticking with us. Why is that? Campaigns make companies memorable.
  Topics: marketing, customers, campaigns, audience, content, guide, ultimate, campaign, social, product, brand, goal.
• The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence - Would it be correct to assume a major part of your marketing strategy today is digital? Probably.
  Topics: presence, paid, marketing, strategy, help, content, audience, digital, website, brand, strategies, guide, media, improve, ultimate.
• The Ultimate Guide to Sponsored Content - Creating your own branded videos, blogs, or podcasts can require a lot of bandwidth. 
  Topics: content, video, post, sponsor, brand, ultimate, company, guide, product, influencer, example, sponsored.
• Try These 4 Content Strategies Used by a Successful Furniture Brand - Sofas are an infrequent purchase, and the buying experience can be slow and frustrating. Snug founder Rob Bridgman set out to fix that, with modular couches that are delivered within days. He talks about the company’s experimental social media strategies and his advice for other brands.More
  Topics: successful, content, rob, company, sofa, brand, furniture, social, snug, strategies, used, try, fit, sofas, really, video.
• Using the New “E” in E-E-A-T To Generate Interest in Your Brand - Google loves its acronyms. In late 2022, the search giant added an extra wrinkle to their Search Quality Rater Guidelines and introduced “Experience” to their existing Expertise, Authoritativeness, and Trust (E-A-T) framework.
  Topics: eeat, content, experience, guidelines, generate, best, brand, expertise, using, users, search, authority, topic, interest.
• Video Marketing: Build a Winning Video Strategy in 2023 - Discover how your brand can benefit from a video marketing strategy, and how to use video to improve brand awareness and make sales.More
  Topics: brand, product, social, marketing, youtube, platform, strategy, video, content, build, brands, winning, videos.
• Walmart Offloads Clothing Retailer at a Staggering $235 Million Loss - WHP Global and popular retailer Express will acquire Bonobos in a joint deal that was announced on Thursday.
  Topics: brand, global, bonobos, loss, express, portfolio, retailer, deal, whp, walmart, million, company, sells.
• What Are the 4 Ps of Marketing? The Marketing Mix Explained [Example] - If you've been a marketing professional for years now, learning about the four Ps of marketing might seem like a throwback to you. However, for those of us who work in the industry but didn't study marketing in college, it's entirely possible you haven't heard of the marketing mix.
  Topics: product, example, price, market, marketing, mix, explained, brand, place, apple, ps, customers, products.
• What Is Brand Perception? How to Measure It and 4 Examples - Take a second to think about your shopping habits — why do you make some purchases and not others? In all likelihood, you buy a product based on your brand perception, or the thoughts and feelings associated with a company.
  Topics: consumers, think, customer, consumer, company, perception, products, measure, create, examples, brand.
• What Is Demand Generation? [FAQs] - If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers.
  Topics: sales, content, demand, intent, traffic, faqs, brand, lead, generation, buyers, marketing.
• What Will Influencer Marketing Look Like in 2024? - Have you ever purchased something because a well-known person you admire used the product or service?
  Topics: influencers, look, influencer, marketing, content, media, products, brand, audience, blog, social.
• What is Brand Salience? [+How Do You Measure It?] - While branding can feel like a vague concept, it's one of the most important elements of a marketing strategy.
  Topics: marketing, brands, increase, purchasing, customers, salience, brand, think, positive, create, measure.
• What is Customer Acquisition? A Complete 2023 Guide - If you want to grow your business consistently and profitably, you need to think of customer acquisition not as an outcome but as a process. Here's an in-depth look at how to calculate customer acquisition cost and seven strategies to test. More
  Topics: email, complete, acquisition, customer, content, guide, ads, marketing, customers, brand, online, business.
• What is Global Marketing? See 13 Businesses with Brilliant Strategies - Global marketing is no longer reserved for brands with deep pockets, nor is it a hassle for marketing managers who handle all marketing efforts.
  Topics: strategies, businesses, marketing, brilliant, international, countries, different, brands, regions, strategy, imitate, global, brand.
• What is a Brand Champion? How to Leverage Them for Your Business - There’s nothing better than having people cheering for you on the sidelines and advocating for you in the rooms you’re not in, especially as a business owner.
  Topics: marketing, social, create, business, brand, leverage, champions, customers, employees, champion, theyre.
• Who Should I (or My Business) Be on Threads? Should You Tweak Personal Branding for the New Platform? - Meta has an answer to Twitter, and it's Threads. The social media conglomerate launched Threads in July, and the platform amassed 100 million users in just five days.
  Topics: content, app, threads, brands, post, tweak, brand, branding, posts, users, business, personal, x, platform.
• Why Influencers and Ecommerce Should Be the New Power Duo for Your Business - The convergence of ecommerce with social media influencers creates a dynamic symphony of trust, engagement, and sales.
  Topics: influencers, online, sales, social, shopping, product, growth, trust, brands, impact, coupled, brand, ecommerce, digital.