Top 2021 resources on brand

Best brand resource in 2021.
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• 10 Benefits of Consistent, High-Quality Content Marketing - In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Why? Content marketing has been proven to deliver resounding success.
  Topics: audience, business, brand, quality, content, marketing, customers, create, scoring, consistent, build, highquality, benefits.
• 100+ Store Updates to Do When You Don’t Know What to Do - Launched an online store & not sure what to do next? Here are 100+ ways you can update your ecommerce store when you have nothing else to do.
  Topics: create, way, instagram, dont, updates, great, brand, know, product, online, business, facebook, store, update.
• 13 Businesses With Brilliant Global Marketing Strategies - Guess what? Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets.
  Topics: brand, product, international, marketing, global, businesses, red, brilliant, standardization, countries, world, strategies, strategy.
• 13 Creative Ideas for Your Next Facebook Live Event, from HubSpot's Social Media Campaign Manager - In 2016, Facebook released Live video on their platform. As we came into a new decade, it seemed the initial live streaming frenzy on Facebook had calmed down. But today, remote work and digital events are the norm.
  Topics: hubspots, questions, ideas, facebook, content, social, event, stream, media, campaign, creative, live, manager, product, brand, audience, videos, video.
• 15 Creative Examples of Branded Pop-Up Shops - Marketers spend a lot of time trying to nail down abstract concepts. They're tasked with turning brainstorming sessions and comments sourced during focus groups into campaigns that sum up everything about a brand's identity in a neat, tidy, and most importantly, interesting way.
  Topics: credit, experience, temporary, brand, agency, space, branded, shops, creative, shop, food, popup, examples.
• 17 Truly Inspiring Company Vision and Mission Statement Examples - Think about those brands you purchase from over and over, even when there are cheaper options out there. Why do you choose the ones you choose? Do you usually fly on a particular airline? Do you buy your coffee from the same place every morning? Do you recommend a specific restaurant whenever out-of-towners ask for suggestions? Well, there's a good reason for it.
  Topics: brand, customers, inspiring, values, mission, vision, truly, examples, life, business, company, statements, statement.
• 17 of the Best Examples of Beautiful Blog Design - According to a recent survey, blogs have ranked as the third most trustworthy source of information, following only friends and family. That's right — bloggers are trusted more than celebrities, journalists, brands, and politicians. But how do you get people to fall in love with your blog in the first place? (Aside from remarkable content, of course.)
  Topics: readers, best, posts, design, examples, content, social, brand, easy, great, beautiful, blog, right.
• 19 Social Media Marketing Myths to Leave Behind in 2021 - Like any major marketing strategy of the past decade, social media has had plenty of time to accumulate some big myths.
  Topics: myths, post, platforms, posts, audience, share, media, leave, social, marketing, brand, content.
• 20 Stats That Make the Case for Co-Marketing Today and in the Future - As a billionaire inventor and CEO, the fictional Tony Stark, also known as Marvel's Iron Man, worked his way to the top of the corporate ladder while repeatedly saving the world on the side.
  Topics: comarketing, case, brand, brands, content, stats, partners, today, partnerships, partnerize, partner, adidas, future, social.
• 21 Ways To Build Your Social Media Presence, Like HubSpot Marketers -  I was a lazy natural for most of my life. I had natural hair but I never took care of it in the way I should have.
  Topics: build, brand, ways, audience, brands, hubspot, youll, social, media, audiences, presence, marketers, community, content.
• 21 Ways To Get More Followers on Facebook - On social media, your follower count gives you an idea of your brand awareness and reach.
  Topics: followers, facebook, brand, media, ways, content, post, users, social, page, audience.
• 26 About Us & About Me Pages + Templates to Make Your Own - Building a website is, in many ways, an exercise of willpower. It’s tempting to get distracted by the bells and whistles of the design process, and forget all about creating compelling content.
  Topics: templates, youre, company, rocks, visitors, brand, way, does, mission, website, pages, page.
• 3 Strategies To Grow Your Ecommerce Fashion Brand in 2021 - The fashion industry might be dominated by big players, but with the right strategy, smaller companies can still build highly successful brands.
  Topics: social, market, influencer, grow, marketing, brand, partnerships, products, influencers, ecommerce, strategies, fashion, brands.
• 4 Simple Ways Your Ecommerce Brand Can Better Serve Customers In 2021 - Improving customer experience is one of the most valuable ways you can stand out.
  Topics: simple, brand, live, experience, online, site, sales, ecommerce, brands, ways, shopping, serve, better, customers.
• 4 Tips for Creating Customer-Centric Content to Drive Growth - How do you win brand visibility in a crowded market without overspending on resources?
  Topics: customercentric, flywheel, traffic, content, growth, brand, drive, tips, saas, thought, x, blog, creating.
• 5 Powerful Pre-Launch Strategies for Your Next eCommerce Brand - These strategies will help you build hype and win customers before your products are available.
  Topics: target, tip, prelaunch, need, sure, media, products, strategies, brand, marketing, ecommerce, powerful.
• 7 Simple Tips for Instagram eCommerce Success - The biggest question for every eCommerce store owner is: How do I get seen? In the online market, visibility is everything. Unlike a physical shop with a set location, your eCommerce store is surrounded by thousands of others that are highly similar. You constantly play a shuffling game on the expansive online market. One minute […]
  Topics: images, brand, business, instagram, tips, image, online, marketing, ecommerce, simple, products, content, success, posts.
• 7 Tips for Designing a Social Media Page That Stands Out - At least once a month, I discover a new brand and take a quick peek at their profile. Within a few seconds, I decide if I'll hit that "follow" button or exit the page.
  Topics: videos, stands, social, brands, templates, media, design, brand, page, visual, colors, designing, tips, content.
• 8 Holiday Marketing Campaign Strategies to Delight Your Customers - Are you ready for a holiday season unlike ever before? Despite the current global pandemic, holiday sales are still expected…
  Topics: marketing, tips, holidays, customers, consumers, campaigns, holiday, experts, customer, ideas, shopping, brand, campaign, real, season.
• 8 Inclusive Advertising Tips for 2021, According to Microsoft's Head of Inclusive Marketing - Advertising can help create a direct connection between consumers and your brand, and is a critical component of marketing.
  Topics: website, tips, diversity, marketing, brand, inclusion, trust, product, according, does, advertising, head, microsofts, inclusive.
• 9 Product Category Marketing Examples to Inspire Your Own - Stores and websites aren’t a mishmash of products with no discernible organization for a reason. People want a sense of direction and a positive customer experience, even when they are “just browsing.” They also want to know they are in good hands when it comes to the product category they’re exploring — whether that’s kitchen tools, breakfast cereals, or winter coats.
  Topics: categories, dog, company, marketing, brand, social, product, inspire, cleaning, examples, category, products.
• 9 Business Challenges Every Small Business Struggles With (And How to Fix Them) - In the first few years of business, small companies come up against a lot of different challenges. Some are harder than others to overcome -- and according to the U.S. Bureau of Labor Statistics, about 20% of small businesses fail by the end of their first year. By the end of their fifth year, 50% go under; and by the tenth year, that number rises to 80%.
  Topics: email, marketing, fix, help, struggles, brand, hiring, customers, challenges, small, business, list.
• A Marketer's Short & Sweet Guide on Diversification - To consider the potential payoff of product diversification, let's start with an example.
  Topics: diversification, audience, product, marketers, brand, marketing, products, customers, services, sweet, company, guide, market, short.
• B2B to DTC Ecommerce Infographic (2021) - Transitioning from selling business-to-business (B2B) to direct-to-consumer (DTC) isn’t an easy decision for manufacturers. But as experts predict record numbers…
  Topics: website, products, customer, manufacturers, infographic, dtc, consumers, buy, directly, ecommerce, b2b, brand.
• China’s cosmetics startup Yatsen to buy 35-year-old skincare brand Eve Lom - In China’s cosmetics world, where foreign brands were historically revered, indigenous startups are increasingly winning over Gen Z consumers with cheaper, more localized options. One of the rising stars is the direct-to-consumer brand Perfect Diary, which is owned by five-year-old startup Yatsen. Yatsen impressed the capital market with a $617 million initial public offering on […]
  Topics: diary, skincare, brand, buy, million, yatsen, brands, sales, lom, startup, chinas, cosmetics, yuan, techcrunch, company, eve.
• Converting Cold Traffic: How $200K in Ads Generated $1.8M in Revenue - Ace Reunis and his team at Threadheads have turned print-on-demand on its head to create a three-in-one business. As an apparel brand, illustration studio, and printing hub in one, Threadheads specializes in unique pop culture apparel without playing the high sales volume game. In this episode of Shopify Masters, Ace shares with us how he leverages social ads to scale to a multimillion dollar brand.More
  Topics: youre, need, website, converting, generated, dont, brand, product, 200k, cold, google, ads, 18m, really, traffic, thats, revenue.
• Corporate Image: Why Your Brand’s Public Perception Matters More Than Ever Now - In 2019, Contently, a content marketing software company that connects freelancers with enterprise brands, made a controversial move — in an effort to increase profitability and, in turn, provide more creative opportunities to their freelancers, the company announced that they'd begin charging freelancers a mandatory service fee for every assignment they book.
  Topics: matters, corporate, companys, customer, image, company, values, brands, public, customers, service, brand, perception.
• Customer Experience Could Be The Reason Your Online Shoppers Aren’t Converting - All humans — including your customers — are emotional creatures.
  Topics: shoppers, customers, users, converting, website, online, customer, brand, experience, user, arent, reason, trust, product, products.
• Ecommerce Website Designs: 27 Best Online Shops and Why They Work - Whether you’re about to create a brand new ecommerce site or you’ve been thinking about redesigning your current site, the following list of the 27 best website designs should give you ample inspiration.  More
  Topics: designs, product, design, brand, site, best, website, store, online, customers, trust, shops, ecommerce, work.
• Facebook Ads vs. Google Ads: Which is Better for Your Brand? - If you're reading this article, it's likely because you're considering running digital ads.
  Topics: platforms, facebook, better, google, search, youre, ads, users, campaign, target, platform, vs, brand.
• Facebook Shops: What Is It and How Brands Can Use It - This year, brands are increasingly bringing shopping experiences online.
  Topics: ecommerce, business, add, page, facebook, brand, online, shop, products, brands, shops.
• For the Fans: How to Make and Sell Your Own Merch - If you're lucky enough to have a loyal fanbase—whether you're a business owner or content creator—chances are you've at least thought about making and selling merch. But a successful merch strategy involves more than just slapping your logo on a t-shirt or backpack. In this guide, you'll learn how to come up with your own merch strategy, from brainstorming product ideas to selling directly to fans.More
  Topics: brand, sell, products, design, create, zack, audience, product, merch, shopify, fans.
• Free Shipping for Texans Only (Replay) - This is a replay of the episode with Will Roman from Chisos.com. Listen in as we debate if it’s possible to scale a brand voice beyond the founder, highly effective SMS techniques for cart abandonment, pop-up shops, and – of course – why they only offer free shipping to Texans. You’ll learn: How Will is […]
  Topics: replay, free, voice, texting, using, texans, popup, stitcherwith, shipping, texansyoull, youderian, techniques, brand, roman.
• From Dropshipping to DTC, Here Are the Most Popular Business Models for Ecommerce - How can entrepreneurs build a sustainable business and ensure competitive advantage? It all starts with your business model. Learn about the most innovative types of business models, with examples and insights from companies using them.More
  Topics: product, model, products, popular, brand, costs, dtc, ecommerce, business, dropshipping, inventory, models, customers, customer, selling.
• From Kitchen Experiments to Cult Favorite Skincare Brand - When her children started having severe skin issues, Janell Stephens struggled to find safe, natural remedies that offered more than a temporary fix. So the mom of five turned her kitchen into a laboratory playground in pursuit of a solution, mixing fresh fruits, herbs, and oils into skincare and hair care products. In 2011 Janell launched Camille Rose to bring her products to the public. In this episode of Shopify Masters, Janell shares with us the hurdles of finding the ideal production partner, grassroots marketing, and how COVID-19 affected her business. More
  Topics: favorite, skincare, experiments, brand, products, ingredients, camille, going, kitchen, business, im, rose, need, cult, know, thats.
• Good Customer Service Is About Doing the Common Things Uncommonly Well - The bread and butter of good customer support isn’t in flashy displays, free gifts, or long-winded phone conversations. Today, we explore what really matters.More
  Topics: things, brand, email, support, youre, offer, help, channels, uncommonly, common, customers, good, doing, service, company, customer.
• Growing Warstic from $200K to $8M+ in Under 4 Years - Where do you even start when you are wanting to grow your brand’s revenue? Especially when it is extremely niche? Today Ben Jenkins, owner of Warstic.com, joins the show to discuss how he grew his high-quality baseball bat brand to over $8 million in the past four years alone. Listen in as we discuss how […]
  Topics: warsticcom, growth, warstic, family, brand, growing, ben, 8m, white, 200k, making, discuss, jenkins.
• Here's How to Secure A Corporate Sponsor For Your Next Event - When I only worked from home occasionally, I would spend all day shifting around in my uncomfortable dining chair. Once work from home (WFH) became an everyday thing, I knew my current setup wouldn't cut it, so I bought a great office chair.
  Topics: need, proposal, sponsors, company, help, sponsor, brand, sponsorship, corporate, event, heres, thats, secure.
• Hollywood Actor, Director Finds Success on Amazon - Judson Morgan is a Los Angeles-based actor and director. He owns an agency that creates films and other visual content. He's also a successful ecommerce entrepreneur — with a purpose.
  Topics: amazon, ecommerce, agency, actor, success, director, brand, work, finds, money, los, product, benevolence, going, hollywood.
• How 7 Brands Use Facebook Stories for Business - Whenever a new feature comes out on social media, I am usually a late adopter.
  Topics: audience, brands, brand, post, company, business, instagram, giveaway, facebook, feature, content.
• How Brands Can Nurture and Develop Emotional Intelligence (and Why It Matters) - Emotional intelligence has long been discussed as a critical component of leadership.
  Topics: audience, nurture, brands, intelligence, target, develop, way, customers, unmet, emotional, brand, matters.
• How Startups Can Leverage Social Commerce - Social media remains and affordably effective tool for establishing brand visibility.
  Topics: target, strategy, social, content, leverage, brand, way, commerce, startups, marketing, brands, media.
• How This 8-Figure Brand Turns Skeptics Into Customers - PowerDot is the maker of electronic muscle stimulators aimed to help with recovery and pain relief. In this episode of Shopify Masters we chat with the director of eommerce at PowerDot, Chase Novelich on product education, partnering with athletes, and important aspects of email flows.More
  Topics: thats, facebook, customers, lot, really, theyre, weve, brand, skeptics, 8figure, right, turns, product, youre.
• How This Dinnerware Brand Grew Through Influencer Gifting - When Joe Parenteau had difficulties finding simple, timeless, and sustainably made dinnerware as a gift for his mom, he decided to create Fable as the answer. In this episode of Shopify Masters, Joe shares with us his approach of launching in one city at a time and the importance of influencer gifting.More
  Topics: able, dinnerware, going, different, product, actually, brand, work, lot, think, grew, really, influencer, gifting, products.
• How TikTok Helped This Purpose-Driven Business Scale to $5 Million in Two Years - When Tyler Macke was only 18 years old, he wanted to start a business with a purpose. He wanted to fundraise for various children’s hospitals. So he embraced his experience as a freelance graphic designer and decided to design his own brand: SendAFriend. In this episode of Shopify Masters, Tyler shares with us the process of building a purpose driven business, designing an experience, and the power of TikTok.More
  Topics: million, tiktok, business, design, scale, product, sendafriend, thats, youre, content, purposedriven, helped, really, going, brand.
• How To Share Brand Mission and Ways to Give Back During the Holidays - The holiday season always brings a unique merriment and nostalgia that encourages spirited fun, giving back, and meaningful time spent…
  Topics: marketing, holidays, ways, values, brand, content, season, charitable, brands, holiday, mission, customers.
• How to Choose a Blog Name That'll Grow With Your Brand - Clothes, food, habits — outgrowing things is a natural part of life. That's true for brands as well. When brands decide they've outgrown their current way of doing things, this might call for a rebrand.
  Topics: content, blogs, blog, company, brand, example, brew, target, easy, thatll, business, grow, choose.
• How to Create a YouTube Channel Step-by-Step - If you're reading this article, I probably don't need to tell you that video content accounts for over 74% of all online traffic, or that over five billion YouTube videos are watched every single day. You already know video is an important channel, and you're ready to start leveraging YouTube for your own business. I'm here to show you how to do it.
  Topics: account, google, youll, create, youtube, channel, stepbystep, enter, click, brand, basic.
• How to Develop a Niche Marketing Strategy that Drives Growth - As of March 2020, over 804,390 businesses in the U.S. were less than one year old. Combine that with the 31.7 million small businesses vying for customers, and the competition seems even more fierce. So how can you possibly create a marketing strategy that stands out? Diving into a specific niche is the way to set your business apart.
  Topics: marketing, million, buyers, business, niche, growth, company, drives, small, customers, strategy, brand, develop.
• How to Grow Brand Awareness on Snapchat, According to Snapchat's Product Marketing Manager - Snapchat has undoubtedly become a powerful advertising tool for marketers aiming to reach millennials and Gen Z — and for good reason.
  Topics: snapchat, snapchats, brand, awareness, platform, marketing, ad, product, brands, business, manager, ads, grow, reach, according.
• How to Maximize Your Marketing Efforts with These High-Impact Techniques - As a marketer, I'd like to believe all my marketing efforts are high-impact.
  Topics: highimpact, impact, marketing, efforts, social, media, techniques, brand, maximize, instance, create, linkedin, youre.
• How to Monetize Your Brand's Blog, According to HubSpot's Blog Leaders - Whether you're running a personal blog or managing the official blog on your company's website, monetizing your work is entirely possible -- it just takes a good amount of time and effort.
  Topics: according, readers, youre, brand, blog, posts, product, money, brands, monetize, hubspots, leaders, service, marketing, content.
• How to Provide Insanely Good Customer Service as an Online Business - Good customer service can open a lot of doors for your online business so use these tips and resources so you can get it right & reap all the benefits!
  Topics: business, customers, good, provide, know, way, social, customer, media, insanely, service, youre, listening, online, brand.
• How to Show Customers You Care During the Holidays - Customer appreciation is more important than ever. But how do you connect when you’re physically separated? Here’s how to show you care while staying safe!
  Topics: customer, discount, feel, thank, great, social, customers, store, care, brand, holiday, holidays.
• How to Start a Clothing Line Online - Adobe’s digital economy insights reflect that going forward, two patterns will start becoming our “new normal”: Higher rates of e-commerce. The total online spending rose by 77%, hitting the $82.5 billion mark by May 2020. More demand for BOPIS (buy online, pick up in-store). This rose by 195% by May 2020. Mobile commerce, or m-commerce, goes […]
  Topics: line, business, design, ecommerce, clothing, online, need, brand, store, start.
• How to Start a T-Shirt Business: 6 Step Comprehensive Resource Guide - The best way to learn how to start a t-shirt business is to start one! Follow along with this guide to start your own t-shirt business.
  Topics: guide, customers, brand, comprehensive, designs, website, business, design, resource, youre, tshirts, step, start, tshirt.
• How to Start an Online Store: The Help You Need To Get Yours Up and Running - There are currently 7.1 million online retailers in the world with 1.8 million in the United States alone. And more…
  Topics: brand, start, quickly, website, product, online, business, choose, customers, important, products, store.
• Interesting Advertising Experiments HubSpot Tried in 2020 [+ Takeaways for Marketers] - The other day, I was on a run and listening to my trusty Spotify playlist. Lo and behold, in between two of my favorite pump-up jams, I hear a HubSpot audio advertisement trickle through my headphones.
  Topics: direct, ads, experiments, interesting, channels, hubspot, marketers, team, advertising, tried, takeaways, awareness, work, hulu, brand.
• Investment Firm Wants to Revive RadioShack as a Major Ecommerce Site - The acquisition occurs as online shopping and demand for electronics and affordable computing has soared during the COVID-19 pandemic. Expect RadioShack.com to relaunch soon.
  Topics: retail, revive, shopping, firm, radioshack, site, company, investment, brands, brand, ventures, ecommerce, major, online, wants.
• Kickstart Your Online Store Sales With an eCommerce Podcast - So, is starting a podcast really worth the effort? Most eCommerce business owners still shy away from the medium. Partly because of its relatively recent emergence in the digital landscape. But this practical, innovative, and inexpensive content marketing strategy is a clever way for your eCommerce business to connect with your audience on a more […]
  Topics: podcasts, online, podcasting, kickstarting, ecommerce, brand, podcast, audience, business, store, way, content.
• Kuru, a DTC Shoe Brand, Solves a Pain - Selling shoes online is notoriously competitive. Zappos, Amazon, big-box retailers, shoe brands — all are vying for a share of the consumer footwear market. Nonetheless, Sean McGinnis's employer, Kuru, an independent shoe company, is thriving.
  Topics: shoe, foot, email, dtc, spend, brand, weve, pain, search, paid, revenue, magento, solves, kuru.
• Learnings from Hidden 6-Figure Manufacturing Costs - Stay Sixty is the maker of stylish reusable water bottles created by Kirpal Bharaj. Driven by the environmental cause of reducing single-use plastic water bottles, Stay Sixty combines the ritual of hydration with thoughtful design. In this episode of Shopify Masters, Kirpal chats with us on the hidden costs of manufacturing and introducing new products with Facebook ads.More
  Topics: hidden, things, product, great, look, right, costs, really, good, thats, brand, lot, 6figure, manufacturing, learnings.
• Leveraging Influencer Marketing to Build a 7-Figure Jewelry Brand - Nominal is the jewelry brand that blends culture and fashion to create meaningful accessories. Founded by life and business partners Lena Sarsour and Akram Abdallah, Nominal grew from an idea of expression into a 7-figure business. On this episode of Shopify Masters, Akram shares with us how the company found ideal manufacturing partners and how to use influencer marketing to scale the business.More
  Topics: brand, thats, try, build, started, business, marketing, theyre, 7figure, really, different, influencer, dont, jewelry, lot, product, leveraging.
• Made You Look! How to Make Headline Grabbers Work for You - Headlines are the first look (and sometimes, the only look) people give your content. Think of all the times you've scanned title after title before clicking on the one that stopped your scroll.
  Topics: working, headlines, brand, information, look, work, write, keyword, grabbers, search, headline.
• Marketing vs. Advertising: How to Maximize Your Acquisition Efforts - In the beginning of my marketing career, I remember being confused that I was tasked with writing ads or creating ad materials. Since I fell into this industry accidentally (as one does), I didn't study marketing in school. I wasn't aware that advertising and marketing work together and aren't mutually exclusive.
  Topics: efforts, mobile, marketing, audience, process, advertising, media, brand, acquisition, product, ad, maximize, paid, vs.
• Most Consumers Changed Brands in 2020: Research Explains Why - Now that 2020's global pandemic has taught most of the world how to live and work completely from home, marketers planning their 2021 strategy are asking one big question:
  Topics: companies, consumers, brands, pandemic, essential, changed, products, customers, online, research, product, explains, brand.
• Need a Catchy Business Name? Find Ideas With These Tips and Free Name Generators - A snappy, memorable brand name gives you an immediate advantage when you start your business—it makes your brand easy to remember and shapes the associations a customer makes with your products. Today, we’re sharing the key traits of catchy business names—along with a few modern examples.More
  Topics: names, need, youre, generators, ideas, domain, brand, store, free, business, list, generator, word, catchy, tips.
• Need a Catchy Business Name? Find Ideas With These Tips and Free Name Generators - A snappy, memorable brand name gives you an immediate advantage when you start your business—it makes your brand easy to remember and shapes the associations a customer makes with your products. Today, we’re sharing the key traits of catchy business names—along with a few modern examples.More
  Topics: brand, ideas, catchy, word, need, generators, business, store, list, youre, free, domain, tips, names, generator.
• Newly funded Maisonette is becoming a go-to brand for fashion-conscious families; here’s how - Maisonette, a four-year-old, New York-based company, has aimed from the outset to become a one-stop curated shop for everything a family might need for their young children. That plan appears to be working. Today, the company — which launched with preppy young children’s apparel and has steadily built out categories that include home décor, home […]
  Topics: goto, maisonette, sales, families, techcrunch, childrens, funded, roccia, newly, mayer, company, customers, brand, durrett, working, fashionconscious, heres, market.
• SEO: Excellent Content Moves Shoppers through the Funnel - Informational content such as buyers’ guides and how-to instructions enables you to lure shoppers to your site while they’re in research mode. There, they could complete an action that delivers immediate or future value to your business. Examples include signing up for a newsletter, requesting more info, or the ultimate goal: purchasing a product.
  Topics: brand, seo, moves, funnel, shoppers, informational, content, search, excellent, shoes, remarketing, visitors, likely, page.
• Should Your Brand Use Controversial Advertising? 10 Examples to Help You Decide - In the beginning of 2019, people were tweeting pictures of razors submerged at the bottom of their toilet bowls. No, this wasn’t a wacky teen challenge to make dads late for work. It was a protest against Gillette’s latest advertisement, one that confronts toxic masculinity.
  Topics: examples, ad, support, help, dont, stance, brand, decide, political, day, issue, controversial, social, advertising.
• Should you buy a failing ecommerce brand? - Have you been itching to get into ecommerce? Perhaps you've watched a slew of training videos. You're ready to take the plunge. There are a few ways to get into the ecommerce game.
  Topics: ecommerce, business, sell, brands, failing, friend, brand, think, buy, offer.
• The 2020 BigCommerce Holiday Gift Guide - The holiday season is underway which means it’s time to start shopping for your friends and families. Regardless of which…
  Topics: perfect, bigcommerce, guide, present, holiday, online, ideas, brand, shopping, gift, shop, season, post, products.
• The AIDA Model: A Proven Framework for Converting Strangers Into Customers - In 1898, Elias St. Elmo Lewis, an eventual inductee of the Advertising Hall of Fame, anonymously wrote a column about three advertising principles he found useful throughout his career in a printing magazine called The Inland Printer, one of the most influential American magazines of the 19th century.
  Topics: audience, stage, strangers, model, prospects, converting, proven, product, service, framework, marketing, aida, customers, brand, content.
• The Journey of Being a Distributor for a 100-Year-Old Brand - After a decades-long military career, Michael Hagen entered the business world when he noticed a gap in backcountry skiing with the lack of reasonably-priced and high-performance lightweight gear. In this episode of Shopify Masters, Michael shares with us how he received the distribution rights to Austrian-made skis from a century-old company and launched Hagan Ski Mountaineering.More
  Topics: gear, journey, thats, sport, brand, ski, website, im, really, distributor, 100yearold, retailers, product.
• The Marketing Tactics of LeBron James’ Sports Nutrition Company - Backed by LeBron James and Arnold Schwarzenegger, Ladder is a sports nutrition company dedicated to creating high-performance supplements. In this episode of Shopify Masters, we chat with Luke Droulez the co-CEO at Ladder to chat about the importance of brand identity, content marketing, and celebrity partnerships.More
  Topics: marketing, lebron, information, thats, nutrition, company, content, going, james, brand, products, ladder, tactics, know, product, lot.
• The Plain-English Guide to Integrated Marketing Communications - I fly Southwest Airlines almost exclusively. They offer reasonable prices, make it easy to rack up points, and always have fun and kind flight attendants.
  Topics: content, brand, youre, audience, guide, integrated, channels, channel, campaigns, plainenglish, communications, campaign, marketing.
• The Top 10 Paid and Free Logo Makers Online in 2021 - Your logo is more than just a group of symbols, letters, and colors. It’s the most recognizable brand identifier of your business and can be the driving force behind your business success. As a new business owner, it can be hard to cough up the money to pay for a professional logo designer. If you have little design experience, how can you possibly make a logo by yourself? This article will walk you through the best free logo makers online, plus a few affordable options if you have a little extra room in your budget.More
  Topics: logos, youre, design, makers, brand, logo, free, business, online, youll, maker, paid.
• The Top 5 Reasons Brands Make Videos [New Research] - Video is fast-becoming the preferred tool for most marketers to connect with and reach new audiences.
  Topics: brand, increasing, viewers, instance, brands, unique, purpose, videos, social, video, research, reasons.
• The Ultimate Guide to Advertising in 2021 - When you hear the word advertising, what comes to mind? Do you think of banner ads on your favorite website? Those hilarious Super Bowl commercials? The billboards along the highway or posters in the subway stations?
  Topics: ad, media, audience, guide, campaign, product, ads, advertising, ultimate, brand, service, social.
• The Ultimate Guide to Brand Awareness - Have you ever heard people refer to themselves as “Apple people,” “Nike people,” or “Trader Joe’s” people?
  Topics: help, content, marketing, guide, products, product, social, consumers, brand, ultimate, awareness, audience.
• The Ultimate Guide to Content Marketing in 2021 - Your customers, leads, and audience members want valuable content from your business. And that content needs to reach audience members in a way that feels natural and organic versus being disruptive. Content marketing helps businesses do this, and it describes the process of attracting, engaging with, and delighting your target markets. 
  Topics: members, content, reach, strategy, audience, target, brand, ultimate, guide, social, media, marketing.
• The Ultimate Guide to Hiring a PR Agency in 2021 - Vanessa Carlton said it best: Your company is making its way downtown, faces pass, and you're "success" bound. See what I did there? Anywho, your company is on its way. But how do you communicate that with your stakeholders and the public?
  Topics: work, ultimate, brand, guide, hiring, media, public, company, firm, marketing, pr, relations, agency.
• The Ultimate Guide to Marketing Campaigns - From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Why is that? Well, campaigns make companies memorable. They promote a focused effort that guides consumers towards a desired action. They also give brands identity, personality, and emotion.
  Topics: audience, product, media, marketing, social, content, brand, guide, ultimate, campaign, campaigns, goal.
• This Mexican Sports Shoe Company Is 30 Years Old, But It Learned to Evolve in 2020 - Throughout these years, the Leonese brand Court has positioned itself in different stores, both its own and department stores with great competitiveness.
  Topics: continue, tennis, learned, brand, lot, end, old, work, company, court, mexican, shoes, technology, evolve, shoe.
• Top 6 Trends for Boosting Your Ecommerce - The pandemic paved the way for an ecommerce boom. And it's not stopping.
  Topics: product, site, customers, ecommerce, retail, feel, designer, trends, online, boosting, retention, brand.
• Turn Scents Into Dollars: How to Start a Candle-Making Business (Plus Examples From Top-Selling Candle Brands) - Want to break into a multibillion dollar industry with low startup costs? Then candle making is for you. In this guide, learn how the candle business works, from developing products to selling online and everything in between.More
  Topics: products, plus, wax, market, scents, dollars, turn, candles, brand, homemade, start, candle, business, candlemaking, sell, examples, topselling, customers.
• Twitter Fleets Just Launched In the U.S.: What Marketers Need to Know - Following the success of Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories, Twitter's finally launched its own story feature.
  Topics: instagram, fleets, twitter, ephemeral, need, tweets, users, launched, text, content, brand, know, brands, marketers.
• Understanding Amazon’s ‘Brand Health’ Initiative - Amazon's new A10 search algorithm ranks organic results, in part, on the "health" of a brand. In this post, I'll address the Amazon Brand Health initiative, its key metrics, and its effects on marketplace sellers.
  Topics: understanding, page, metrics, customer, brand, health, rate, sellers, amazons, product, initiative, amazon, price.
• Using Clubhouse to Promote a Business - Clubhouse, the invitation-only audio discussion app, launched in April 2020. It has since garnered about 2 million active weekly users. The app's fleeting nature and live-conference format force its content to be instructional, not promotional. Tactics such as advertising or sponsoring influencers either are not an option on Clubhouse or are not usually effective.
  Topics: content, brand, rooms, audience, conversation, add, room, hirsh, clubhouse, promote, using, business, ads.
• Want a Cool and Catchy Business Name? Use These Tips and Name Generators to Find the Perfect One - A snappy, memorable brand name gives you an immediate advantage when you start your business—it makes your brand easy to remember and shapes the associations a customer makes with your products. We’re sharing the key traits of catchy business names, along with a few modern examples.More
  Topics: domain, perfect, generator, tips, generators, catchy, ideas, business, store, youre, names, word, list, brand, cool.
• Webador expands further in Europe - Webador, the international brand name of Dutch website builder JouwWeb, is slowly expanding across Europe. The ecommerce software solution has released a French version of its service and is currently busy launching Webador.be, to better serve the French-speaking part of Belgium. Things look well for JouwWeb, which was founded in… Continue reading
  Topics: expands, customers, europe, brand, international, webador, ecommerce, users, jouwweb, software, twisk.
• What Brand Voice Is, and How to Create One [+ Examples] - Whenever I'm driving and see a Herb Chambers billboard, I smile.
  Topics: brands, instance, examples, look, voice, consider, create, audience, brand, content, good, social.
• What Is Event Branding? + 5 Examples to Inspire You - The look and feel of events changed exponentially after March 2020 as companies moved live events to virtual spaces. But whether your event is online or in-person over the year ahead, event branding is essential to create a memorable experience for attendees.
  Topics: marketing, event, outdoor, inspire, branding, examples, design, swag, virtual, speakers, brand, events.
• What Should You Post on Instagram? Here's 20 Ideas to Spice Up Your Feed - For many small business owners, there’s no question that they should be building a presence on Instagram. They sign up for an account, set up their profile, but then they hit a hurdle: What exactly should you post?More
  Topics: followers, spice, content, posts, users, instagram, ideas, heres, product, brand, feed, products, post, share.
• What a Unique Selling Proposition Is (And Isn't) Plus 10 Examples to Inspire You - A unique selling proposition is one of the keys to developing a memorable brand. Here's how to shape your own USP, plus 10 examples for inspiration.More
  Topics: unique, brand, isnt, inspire, proposition, plus, business, sell, makes, selling, product, usp, products, examples, customers.
• What is Comparative Advertising? [+ Examples] - Advertising is the process of creating messages that raise awareness of your brand.
  Topics: business, product, comparative, brand, advertising, examples, consumers, businesses, youre, ads, competitor.
• What is a Media Kit — and How to Make One [+ Examples] - Your competitor releases a new product or service. You offer something similar — but, of course, much better.
  Topics: statistics, information, media, easy, visual, partnerships, press, social, examples, kit, brand.
• Why P2P Marketing Might Be a Good Alternative to Influencer Marketing - To understand what peer-to-peer (P2P) marketing is, let's start with an example.
  Topics: good, products, p2p, reviews, program, marketing, friends, brand, influencer, consumers, alternative, influencers.
• Why You Might Want to Be More Negative in Your Marketing - Ever wake up on the wrong side of the bed? Of course you have. We all have. Ever wake up on the wrong side of the bed, and then have to be cheery? Like, interact in social media? Write an engaging blog post? Put together a lovable email marketing campaign? Ugh. Those are the times you wish you could shut out the world, or at least channel a little of your inner snark.
  Topics: tactic, negativity, youre, negative, know, brand, dont, marketing, think, content.