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Top 2022 resources on brands

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  • 10 Instagram Bio Ideas to Help You Write an Impactful Bio - When I discover a new brand and land on their Instagram profile, the first thing I do is read their bio.
    Topics: users, brands, profile, brand, great, social, ideas, link, instagram, bio, help, write, tells, impactful.
  • 10 New Instagram Features Marketers Should Be Using in 2022 - With TikTok on its heels, Instagram is rapidly rolling out new features to benefit both brands and creators alike.
    Topics: brands, sticker, marketers, feature, users, using, instagram, creators, platform, media, features, social.
  • 11 Companies on Pinterest That Are Crushing It - If you think Pinterest is just a place to find recipes and fine-tune wedding planning details, think again. With over 431 million users coming to Pinterest every month to look for inspiration, Pinterest is an effective platform for building your audience and getting your product in front of potential customers who are ready to buy.
    Topics: products, product, search, account, companies, crushing, pinterest, users, brand, brands, content, pins.
  • 11 ways to make personalized shopping more effective and profitable - There is no longer a question of whether or not you should offer personalized digital experiences. The research shows that anything less is a death knell to your brand’s long-term success
    Topics: create, profitable, understand, personalization, consumers, need, digital, brands, effective, dopamine, techcrunch, personalized, offer, shopping, ways.
  • 12 Examples of Brands in the Metaverse - Metaverse is the blending of digital and physical experiences. The term first appeared in a 1992 novel. Now brands are in the metaverse, engaging consumers creatively.
    Topics: world, mobility, reality, metaverse, experience, examples, visitors, roblox, worlds, brands, virtual, digital.
  • 13 Augmented Reality Examples from Retailers, Brands - Augmented reality allows consumers to visualize the appearance of products on their bodies, in their homes, and more. Apple's ARKit has made the technology accessible.
    Topics: virtual, retailers, ar, reality, augmented, product, technology, shoppers, brands, app, users, examples, try.
  • 2021 Elastic Path Product Innovations - The dawn of every new year provides an opportunity for reflection. I, like many others, find some time in January to reflect on my personal wins (and fails!) from the previous year. At Elastic Path we’ve been taking some time to reflect, and one area that brings us immense pride is our product innovations of 2021. In a year where the demand for flexible, fast commerce solutions continued to accelerate, we released 140+ new features, capabilities, and solutions that will change the lives of eCommerce teams for the better. In 2021 we also saw the increased popularity of Composable Commerce, an approach that leverages multiple best-of-breed vendors composed together into a complete, business solution. Throughout 2021 Elastic Path sought to create products, features, and solutions that make Composable Commerce more accessible by de-risking multi-vendor solutions and increasing usability for business teams. In doing so, we focused on innovations that make it simple for brands to bring their complex requirements and unique experiences to life. In this blog we will cover: New Elastic Path Commerce Cloud Capabilities & Features New Pre-Composed Solutions™ Composable Commerce XA™ Launch New Elastic Path Commerce Capabilities & Features New Elastic Path Commerce Cloud Capabilities & Features First, I would like to cover the latest product innovations in Elastic Path Commerce Cloud. For those that are not familiar with Elastic Path, we have two commerce platforms each of which meet the needs of different customers. Elastic Path Commerce Cloud is our composable, API-first, microservices-based Headless Commerce platform. This product is for digitally-driven branded manufacturers who need the control to go-to-market and quickly optimize across business models (B2B, B2C/ D2C, B2B2C), geos, brands, and touchpoints with ease. Some of our Elastic Path Commerce Cloud customers include Deckers Brands, Pella Windows & Doors, and Hobie Kayaks. Scroll down to read more about our other commerce platform, Elastic Path Commerce. Below you will find some highlights of Elastic Path Commerce Cloud product innovations from 2021, including new capabilities and features. That being said, this won’t cover everything we released; you can take a look at all product innovations in our Changelog. Product Content Management Capability In May we released a new Product Content Management capability which enables merchandisers, marketers, and product managers to import, enhance, and organize product data. This capability decouples product, price, and hierarchies, empowering brands with ultimate flexibility to create the unique product experiences that meet their complex requirements, such as creating hundreds of variations in seconds or assigning multiples prices for the same product. Subsequent enhancements since launch include: Variation Builder which enables eCommerce teams to build hundreds of variations in seconds. Support for bundles so that merchandisers can create and manage groups of products into bundles for purchase. Addition of volume pricing to price books, enabling a store to offer different pricing for minimum quantities of items. Shortly after release of this capability we expanded local support for product and hierarchies to support the needs of our global clients. Catalog Composer Capability After hearing consistent feedback from brands on their lack-luster catalog management capabilities, we reimagined catalog management. This year we brought that to life with the launch of our Catalog Composer capability. This new capability finally lets teams design the product experiences they’ve envisioned but their technology has held them back from achieving. With Catalog Composer, brands can compose unlimited unique catalogs for every route-to-market and use case they can dream up. We have continued to release small updates since launching Catalog Composer, such as the ability to revert unwanted changes in a catalog release. We’ve also optimized Commerce Manager, our business user tooling, making it easier for merchandisers and marketers to compose and launch catalogs. New Features to Cart Capability We added a collection of new features to our cart capability based on feedback from customers. These updates increased the use cases that brands could support with the Elastic Path cart capability. Features include: Merge carts Re-order Bulk updates to cart Multiple carts Flexible cart expiry GraphQL Server We released a GraphQL Server that enables brands to build shopping experience with Elastic Path Commerce Cloud using GraphQL. Enhancements to Promotions Capability This year we also focused on building out our Promotions capability with the addition of new promotion types, additional features, and increased flexibility for merchandisers to create and manage promotions. These enhancements include the ability to add a free gift, limit promotion usage, exclude specific product from promotions, and more. User Authentication (OpenID Connect) This year we implemented support for OpenID Connect to enable user authentication with external identity providers, including Okta, Ping, and many others. This results in a better customer experience and improved security for all parties involved in the process. Role-Based Access Control The release of Role-Based Access Control gave teams the ability to quickly and easily assign roles so that each team member could fulfill their responsibilities without disrupting other team’s workflows. This functionality supports brands across business models including B2B, B2C, and B2B2C. Account Management In 2021 we added support for managing users and accounts in Commerce Manager, our business user tooling. This enabled admin users to effectively define and manage account structures and hierarchies, assign users those accounts, and assign roles to those users. In addition, it empowered customer service reps or members of the eCommerce team to view the purchase history and addresses associated with an account. SOC 2 Compliance In 2021 we were proud to achieve SOC 2 for Security Compliance. The SOC 2 examination assures that brands can rest easy knowing Elastic Path follows the highest standard of security practices and policies. New Pre-Composed Solutions™ While the innovation and speed-to-market benefits of Composable Commerce are clear, we often hear from brands who are not sure how they will actually build and launch their own “best-for-me" solution. Often, they feel overwhelmed by the task of selecting and stitching various third-party solutions together. In an effort to make this approach more accessible, we launched the concept of Pre-Composed Solutions™ in 2021. Pre-Composed Solutions™ are business-ready solutions that are built on top of Elastic Path Commerce Cloud and pre-integrate core commerce capabilities, 3rd party solutions, and any customizations so that brands can quickly deploy experiences, with greater flexibility and less risk. Plus, the beauty of Pre-Composed Solutions™ is that while they eliminate the time consuming and expensive task of stitching together solutions, they are still built on MACH architecture making optimizations and updates fast and easy. In 2021 we launched 10 unique Pre-Composed Solutions™, covering everything from B2B to D2C to subscriptions. Check out this blog post to read all about these new solutions. New Composable Commerce XA™ While Pre-Composed Solutions™ offer a way for brands to get live faster with a Composable Commerce approach, we knew we needed to de-risk the ongoing management and support of composable, multi-vendor solutions as well. Although this approach provides ultimate flexibility to choose the specific solutions that best meet your needs (like search, CMS, etc.), brands often feel intimidated by the task of managing them all after go-live. A common question we heard was “who do I call when something goes wrong?” This is an especially relevant concern for brands who are used to an all-in-one commerce platform that offers a single point of contact. We launched Composable Commerce XA™ to de-risk the investment in multi-vendor solutions even further by offering a single place to call when something goes wrong- Elastic Path. Composable Commerce XA™ combines a multi-vendor architecture review, proprietary integration data monitoring, and a holistic approach to resolving issues for applications composed from multiple vendors. With Composable Commerce XA™, Elastic Path changes the dynamic between API microservice vendor and consumer of that service, shifting to partner with our customers. Rather than raise our hands and say, “it's not our problem”, we work closely with our customers to find a solution together. New Elastic Path Commerce Capabilities & Features Lastly, I would like to cover the latest product innovations in Elastic Path Commerce. As I mentioned above, we have two commerce platforms at Elastic Path. Elastic Path Commerce is our purpose-built Headless Commerce platform for telco, utilities companies, and those who sell regulated goods. This platform gives brands the absolute control over their data and infrastructure with the ability to deploy on-premise or via private cloud. 8.3.0 Release The highlight of 2021 for Elastic Path Commerce was our 8.3 release. You can check out all of the details of this release in the 8.3.0 release notes. Some highlights include: Extension Point Framework: a new way to build extensions without customizing core code Operational Insights Tool: a smart tool to help you validate your configuration and health of your Commerce environment Support for MySQL 8.0 and PostgresSQL 13.3 Performance Insights for Cucumber Test: a tool that provides an easy way to unfold issues early on in the development phase I am thrilled to see the amazing experiences our customers bring to live with these innovations in 2022. If you’d like to learn more about the Elastic Path offering reach out to book a meeting with one of our commerce experts.
    Topics: composable, elastic, solutions, innovations, product, brands, release, path, commerce, cloud, capabilities.
  • 26 of the Best Brands on Instagram Right Now -   Contrary to what your friends' photos suggest, Instagram isn't just a social network for selfies and brunch pics. In fact, Instagram has over 200 million businesses that use its platform and 90% of users follow at least one of them, according to recent data.
    Topics: best, instagram, black, content, right, page, brands, tips, youll, images, social, brand.
  • 3 Sure-Fire Ways to Drive More Online Demand for Your Products - Use these three levers to drive the best online traffic to your product pages.
    Topics: products, conversion, surefire, quality, need, product, consumers, digital, demand, brands, content, traffic, online, ways, destiny, drive.
  • 4 trends that will define e-commerce in 2022 - As we approach our third roller coaster year defined by the pandemic, what will happen to global commerce? What new trends will define e-commerce?
    Topics: merchants, key, techcrunch, trends, web3, privacy, define, ecommerce, zeroparty, brands, data, facebook.
  • 40+ Sustainable Clothing Brands Making Garments for Good - If you’re a consumer looking to support brands doing good, or you’re a clothing brand owner aspiring to be more sustainable in your business practices, this list is for you. We’ve pulled some best-in-class examples of sustainable clothing brands selling eco-friendly menswear, vegan footwear, vintage fashion, recycled swimwear, and everything in between.More
    Topics: pieces, making, brand, company, organic, brands, sustainable, good, vintage, garments, impact, fashion, clothing.
  • 5 Reasons Why Brands Lose Followers on Instagram [HubSpot Blog Data] - According to HubSpot Blog Research, 14% of Instagram marketers report losing followers from 2020 to 2021.
    Topics: dont, lose, brand, content, audience, blog, data, post, youre, posting, followers, brands, instagram, reasons, hubspot, marketers.
  • 5 Steps to Level Up Your Social-Commerce Strategy - A dynamic synergy of ecommerce and social media platforms, social commerce is proving to be a dependable sales driver: How to make it pay for you.
    Topics: socialcommerce, marketing, media, steps, ecommerce, customer, level, commerce, sales, million, shopping, strategy, brands, social.
  • 6 Try Before You Buy Brands [+What Marketers Can Learn] - Recently, I took a leap of faith and bought leggings online.
    Topics: marketers, try, buy, items, mattress, customers, consumers, trial, shopping, products, trybeforeyoubuy, brands, learn.
  • Advertising Trends from Top DTC Brands in 2022 - Learn from leading direct-to-consumer brands how to engage shoppers at various stages of the buyer's journey in 2022.
    Topics: dtc, trends, example, company, turkey, brands, video, ads, advertising, greenfield.
  • Ankorstore reaches $2 billion valuation two years after launching its wholesale marketplace - French startup Ankorstore has raised a $283 million Series C funding round (€250 million). Founded in November 2019, it took Ankorstore around two years to reach a post-money valuation of $2 billion (€1.75 billion). The company operates a wholesale marketplace for independent retailers across Europe. Ankorstore lets independent brands sell their products to independent retailers. […]
    Topics: retailers, products, working, startup, billion, marketplace, wholesale, ankorstore, brands, items, launching, company, reaches, techcrunch, valuation.
  • Apparel Brands Face Environmental Scrutiny - The global apparel industry is among the most environmentally damaging. Eighty percent of clothing fiber ends up in landfills. Consumers are taking notice.
    Topics: environmental, ethical, world, trillion, scrutiny, clothing, face, fashion, z, brands, global, water, apparel.
  • Archive aims to put clothing brands in control of their secondhand sales - The company’s resale technology builds customized marketplaces for brands to incorporate a secondhand component into their businesses.
    Topics: resale, rowe, secondhand, sales, gittins, retail, brands, techcrunch, renta, aims, taking, clothing, óscar, company, archive, control.
  • Are Apparel Brands Achieving Sustainability? - Apparel companies are among the most environmentally damaging worldwide. But many are making efforts to improve. We cite examples in this piece.
    Topics: environmental, apparel, rates, chain, brands, good, reduce, sustainable, sustainability, manufacturing, achieving, supply.
  • Are Brands Investing in Social Media Communities in 2022? We Asked 1,000+ Marketers - What's better — 1,000 Instagram followers who engage with your brand, or 1 million followers who don't?
    Topics: marketers, communities, investing, plan, content, customers, media, social, asked, members, community, brands, brand.
  • B2B & B2C Instagram Marketing Trends of 2022 [Data from 500 Marketers] - When it comes to social media, there are a lot of differences in which channels B2C and B2B brands prioritize.
    Topics: marketing, data, trends, strategy, instagram, marketers, say, b2b, roi, content, plan, b2c, compared, brands.
  • Brand Strategy 101: 7 Important Elements of a Company Branding Plan - Just as an architect draws out a building plan before they start building, you need to develop a brand strategy for your business.
    Topics: elements, business, plan, strategy, branding, important, brands, customer, purpose, brand, product, old, customers, company.
  • Can I Run Multiple Digital Business Models With One Commerce Platform? - Over the last year at Elastic Path, we have seen more and more brands who need to run digital commerce for multiple business models. Whether they are a B2B business launching D2C for the first time, or a D2C brand getting into B2B2C for the first time, more and more companies are looking for solutions to help them power all routes-to-market. In this post we will: Explore this trend Discuss why Salesforce Commerce Cloud struggles to support multiple business Explain how we support all routes-to-market with one platform at Elastic Path The State of the Market: Majority of Brands Power Multiple Models And we aren’t the only ones witnessing this trend. In Gartner’s latest “Survey Analysis: Digital Commerce Revenue Skyrockets With B2B Surpassing B2C” report, they share the same phenomenon. According to their analysis: 67% of respondents are doing both B2B & B2C in some capacity.   What Is Causing This Shift? Based on what we have seen and industry analysis, I think there are a few reasons why brands are embracing multiple business models: Opportunity to Drive Revenue: If you are able to successfully launch and manage multiple digital business models at once, your total addressable market increases. This means you have more people to sell to and therefore more revenue to collect. Of course, running multiple models will increase your total cost, but if done correctly, your margin will increase too.   Increased Acceptance of Digital: I sound like a broken record but, the Pandemic encouraged plenty of buyers and customers to come online for the first time ever. This is especially true for many B2B businesses who previously never had digital channels. With the onset of the Covid-19 Pandemic more B2B brands were forced into figuring out digital commerce since it was the only way to connect with their buyers. Since then, we have seen many of these brands updating or enhancing their eCommerce technology to meet new needs.   Ability to Leverage Existing Resources: While adding a new business model to your digital commerce strategy will always involve some effort, you have the benefit of being able to maximize existing resources. This includes everything from your existing supply chain to the technology that you have invested in and implemented. More often than not, these resources can be repurposed in some way when adding a new business model.     What is the Difference Between Salesforce Commerce Cloud & Elastic Path Commerce Cloud? Salesforce Commerce Cloud customers are turning to Elastic Path for a single platform for support their entire commerce strategy across B2B, D2C, and B2B2C. See the Comparison   Finding a Commerce Platform to Support Multiple Business Models I decided to write this blog because, as previously mentioned, we have seen a huge uptick in the number of brands specifically looking to run digital commerce for multiple business models. This means that we have been answering many questions about how we do this at Elastic Path versus how other commerce platforms do it. Consistently, this question seems to be focused around a Salesforce Commerce Cloud comparison. For the rest of this blog, I will speak to that in detail. Unpacking How Salesforce Supports Multiple Business Models At Salesforce, they have four separate platforms commerce. First, there are two B2B platforms, one comes from the Cloudcraze acquisition and one is an updated B2B commerce solution built on Salesforce Lightning (a component-based framework for app development) that will eventually replace Cloudcraze. Second, there are also two B2C platforms. The most famous is the acquired Demandware technology which is not, and never will be, built on Lightning since it is a legacy stack. Salesforce has also built a specific platform on lightning for B2B brands who want to add D2C. Plus, if you want to use CPQ, that is an entirely separate purchase not included in any of the above mentioned solutions. Are you confused yet? In short, this means that the vast majority of brands will have to select and work with two separate platforms. There are some key challenges with this approach: Multiple Disparate Commerce Teams: when you have separate platforms, you generally need separate teams with differing types of experience to run each technology. This can create a silo internally which, unfortunately, often leads to inconsistent branding experiences externally. And, while B2B and B2C experiences should be different, they should have some aspect of branding continuity across them.   Confusion: having multiple solutions can complicate internal communications, strategy conversations, and general organization. Often times managing these totally separate, but related, platforms creates confusion that interrupts internal productivity.   Cost: While your license cost may be the same whether or not you use one or multiple platforms, you will have to pay double for many other aspects of your strategy. For instance, two implementations, separate customizations across platforms, additional team members to work on each product, and more. There are some situations where you may be told by Salesforce that you can run both your B2B and B2C commerce on one platform. While it is technically possible, we would urge you to evaluate this approach with caution for a few reasons: You can technically support lite B2B with the legacy Demandware platform however it has severe limitations. A good example of this is that you cannot support true account-based pricing. While tiered accounts are available, it is impossible to set up pricing for different accounts who have specific negotiated pricing. Based on our experience, this is a pretty core feature for B2B brands and not supporting it would be massively detrimental.   On the other hand, you can support a lite B2C site with legacy Cloudcraze but, the storefront is incredibly basic and unlikely to meet the needs of any brand who wants to power B2C digital commerce. And, if you have aspirations to power omnichannel B2C experiences, this platform will simply not be robust enough for your needs. To summarize, while it is possible to support B2B and B2C with one Salesforce platform, the customer experience you could power for one business model would be very basic and likely involve an extreme amount of custom work to even come close to meeting your requirements. Unpacking How Elastic Path Supports Multiple Business Models At Elastic Path we believe that brands should be able to power their commerce business across business models, brands, geographies, campaigns, and channels with one platform. For that reason, we built Elastic Path Commerce Cloud to support every business model a brand may want to power today or launch tomorrow. While customers like Pella Windows & Doors and Hobie Cat power their D2C experiences on Elastic Path, others like eMed are selling their B2B products using the same platform. There are two key capabilities that make this possible. First, our Product Content Management capability allows brands to import, enrich, and organize their product data in whatever way suits them. This means that you can bring in product data for both B2B and B2C models (if different) from whatever external sources that you may have. Then, you can create unique pricebooks per model, or even per account in a B2B scenario. You have the ultimate flexibility to assign multiple pricebooks to the same product so that a B2C customer would pay $20, but B2B Customer A would pay $18 and B2B Customer B would pay $16. This is all brought to life by our Catalog Composer capability which allows you to compose unlimited catalogs from products assortments (known as hierarchies) and price books. These two capabilities give brands the flexibility to manage products, prices, and catalogs to support any business model from one place. And, for those who are concerned about how to get started with a Composable Commerce approach, at Elastic path we have Pre-Composed Solutions™ for B2B, B2C, and D2C to help you quickly launch with any business model. Pre-Composed Solutions™ are business-ready, complete solutions built on top of Elastic Path Commerce Cloud that pre-integrated core commerce capabilities, third party solutions (like search, CMS, and personalization), and any other customizations to bring a specific use case or business model to life in record time. By removing the manual effort of composing, or integrating, multiple technologies, these solutions minimize the risk of a Composable Commerce approach. Especially for those who need to power multiple business models.   To summarize, for any brand who currently runs multiple business models across digital channels, or for brands who plan to expand their digital routes-to-market in the future, I would encourage you to choose a digital commerce platform that makes supporting multiple business models as simple as possible. If you aren’t sure how to get started, one of our commerce experts would be happy to walk through your digital commerce strategy and provide some suggestions.
    Topics: run, elastic, business, b2c, digital, commerce, support, brands, platform, b2b, platforms, multiple, models.
  • - Whether your company is in Canada or you'd like to ship to Canadian customers, it's important to find a Canada-focused fulfillment service that provides fast shipping, high-quality storage environments, and affordable rates. The goal of this article is to identify… Continue reading Canada Fulfillment Services for Brands Inside Canada (And Shipping there)
    Topics: fulfillment, shipping, shiphype, services, costs, inside, products, brands, shipbob, orders, canada, shopify.
  • ChannelEngine raises $50M for an operating system that helps retailers sell through marketplaces - Marketplaces are the order of the day when it comes to selling online, providing a one-stop shop for shoppers, and for retailers looking to target as many would-be buyers as possible, while also creating more economies of scale in areas fulfillment and delivery. Amazon has become the name synonymous with marketplace selling, but it’s far […]
    Topics: ecommerce, channelengine, sell, system, raises, operating, helps, global, marketplaces, techcrunch, help, brands, marketplace, retailers, selling, 50m.
  • Charts: Most Valuable Global Brands 2021 - Since 2006 U.K.-based Kantar Group has assigned a monetary value to the world's top brands. Here's our recap of the 2021 list.
    Topics: valuable, global, apple, growing, brands, roughly, value, number, brand, charts.
  • CommerceIQ gets its horn as capital continues to flow into e-commerce infrastructure startups - CEO Guru Hariharan sees the $4.5 trillion retail industry at a massive inflection point.
    Topics: continues, startups, infrastructure, commerceiq, billion, retail, company, brands, capital, horn, gets, million, hariharan, techcrunch, funding, companies, flow, ecommerce.
  • Composable Commerce: Commerce’s Great Unbundling - The “great unbundling” is coming for commerce. If you’ve cut the cord on cable and subscribed to a handful of streaming services (as Ben Thompson predicted in 2017), you know how pervasive unbundling has become. Entire value chains controlled by a single vendor in the name of distribution are no longer the norm. Now, the capabilities of an entire, best-in-class company can be made available through an application programming interface, or an API, turning software into customizable building blocks. Technology is breaking apart these monoliths one industry at a time, and commerce is next in line. In many ways, commerce’s great unbundling has already begun. According to Benedict Evans in his The Great Unbundling presentation, brands like Nike are breaking up with Amazon and going direct-to-consumer (D2C) with great success. As of 2021, 40% of Nike’s revenue is D2C, and 22% is generated via Nike.com. Beyond the website alone, larger brands and branded manufacturers are waking up to the fact that merchandisable moments are everywhere: from influencers, to live shopping, to emerging channels like the metaverse. Capitalizing on these moments lies in unbundling the commerce software stack itself – making it composable and adaptable to rapid-cycle change. Let’s take a look at why this is the case. Unbundling the commerce software stack The majority of brands still run on old-world, monolithic commerce platforms. The entire value chain (in this case, the software stack) is controlled by a single vendor. Working with these monoliths requires a team of developers that understands the proprietary codebase, an ever- increasingly scarce resource. Often these legacy technologies impose complexity and add frustration for development teams – to the point where they can even deter talent who wants to move fast and innovate. When changes or integrations can take weeks or months, forget about quickly standing up a brand store in a new geography or selling into a new channel. To contrast, an unbundled, Composable Commerce model embraces LEGO-like building blocks of software connected by APIs. Instead of choosing a single vendor, brands can choose “best-for-me” components based on the requirements of the business. Developers have the ultimate flexibility to meet their business objectives, with the control to work in their preferred programming language. That means they can add to or change the components in their self-designed platform as they wish. This unbundled software model can change quickly with consumer preferences by yielding faster development and capability-driven application designs. The composable pattern: not just commerce The unbundling of the software stack isn’t happening in commerce alone. We’ve seen this movie before in the financial services industry. Fintechs like CashApp and SoFi started small, earned consumer trust, and have since stitched together composable finance ecosystems that make them function similarly to traditional banks. The key difference is that they use APIs to connect to various services (often from other vendors) and build platforms instead. APIs unlock new combinatorial opportunities that enable these companies to build trust with consumers and create a better overall experience in one domain first. These fintech companies can build upon that trust and offer additional platform capabilities to become stickier and generate greater value for their users. The companies that build components, such as Wise (formerly Transferwise) and Stripe, solve the composability problem and then present those components as rentable APIs. That way, others can connect easily to money transferring or payments services without taking on all the friction themselves. Many of these companies started at the consumer or SMB end of the market, and have since moved upstream to the enterprise. Rather than build these capabilities from scratch, financial institutions and other organizations can simply integrate them into their own platforms. Unsurprisingly, traditional financial institutions are doing just that. They’re becoming software companies by building API-first architectures made up of third-party components to replace legacy monoliths. The same can be true for larger brands and branded manufacturers in commerce. Best-for-me architectures might have started small at the SMB end of the market, but are now available to the enterprise. It couldn’t come a moment too soon. Unbundling commerce starts with the catalog One of the ways commerce companies can start to unbundle is by rethinking the commerce catalog. One of the most common challenges we hear from branded manufacturers is the “Multi” problem – or the need to sell their products in multiple geographies, across multiple channels, across multiple brands, and/or across multiple business models. The challenge, as my colleague Julie Mall writes in her blog, The eCommerce Catalog is Dead, is that monolithic ERP systems treat the commerce catalog as a tightly coupled, rigid and structured way to display information based on internal business processes. This prevents brands from adapting to customer demands or merchandising needs. She gives an example of visiting a furniture site to “shop the room,” and instead being forced to sift through every color/fabric option to find what was promoted on the original page. That’s a result of an ineffective product catalog under the covers. Another example is when a brand with an established D2C channel looks to add a B2B channel. One of the primary challenges with B2B commerce applications is each customer has their own, negotiated pricing contract with the branded manufacturer. In today’s world of commerce platform options, it’s challenging to find a solution that can serve both D2C and B2B channels and, as is the case with Salesforce, requires purchase of a second commerce platform. Then, the commerce platform’s catalog, along with its integrated ERP, fail to support the negotiated contract pricing in the B2B use case. As a result, developers must build complex custom solutions to support their B2B needs, or implement a punch-out system that directly connects into their ERP system, where they maintain separate catalogs for each customer. All the while, they’re fearing the day they need to make pricing changes across 1,000 unique catalogs in their ERP system. With Product Content Management in Elastic Path Commerce Cloud, we’ve addressed these issues by applying API- first principles and separating Products, Price Books, and Catalogs into distinct microservices, giving brands unparalleled flexibility to address the “Multi” problem. Using our Product Content Management microservices, brands can quickly create a Price Book for their existing products to begin selling in a new geography. Or, they can create specific Product selections for each of their B2B customers, with unique Price Books that reflect negotiated contract pricing – all out of the box with zero custom development work. This API-first approach to the eCommerce Catalog enables multi-channel branded manufacturers to move infinitely faster. Now, their catalog supports the way they do business across brands, geographies and channels - rather than dictating how they conduct business. Those are just a few examples of how to approach unbundling in commerce, but of course, there are hundreds or even thousands of different ways to approach breaking up a monolith. As Chris Sperandio wrote in a blog post while at Segment, an API-first approach resulted in the “Request / Response” model of the firm that is eating the traditional, monolithic value chain. If you are a branded manufacturer struggling with your own “Multi” problem, my recommendation is to start with the product catalog. This approach can help you discover what’s holding you back from creating more merchandisable moments and accelerating your business. Ready to dive into Composable Commerce? In the coming months, we’ll explore more about composable application development. How do our products provide you with the right foundation to build capability-driven commerce applications to support many brands, geographies, and channels? How can you assemble your own platform faster than you ever thought possible? How can you be ready for any future their customers demand? Follow along as we cover emerging commerce trends, and get you ready to take on your own “great unbundling.”
    Topics: commerces, great, software, catalog, b2b, unbundling, brands, build, branded, composable, companies, commerce.
  • Consumer Behavior Statistics You Should Know in 2022 [New Data] - How consumers make purchasing decisions has changed greatly in just a few months. For instance, the pandemic has shifted some buyers more online.
    Topics: statistics, consumers, content, brands, know, report, social, gwi, data, z, gen, behavior, consumer, strategy.
  • Crisp convinces more investors that it will rid the world of empty grocery store shelves - As we enter Junior Year of the global pandemic, the sight of empty or near-empty grocery store shelves has returned from its debut in early 2020. And if it’s a headache for us, the end consumers, imagine how it must feel to the brands, distributors and retailers of the grocery store supply chain that are […]
    Topics: techcrunch, convinces, brands, world, retailers, shelves, investors, platform, data, supply, better, distributors, chain, grocery, crisp, rid, store, product.
  • Disco gets brands to boogie together on customer acquisition - Disco used to be Co-op Commerce, and leadership says the new name better reflects the company's focus on consumer discovery.
    Topics: costs, gets, round, acquisition, company, shopify, techcrunch, marketing, customer, sherline, brands, disco, funding, boogie.
  • Ecommerce Acceleration Is the Future. Don't Get Left Behind. - The global ecommerce market is exploding, and 2022 is shaping up as the year of the accelerator.
    Topics: achieve, left, future, technology, traffic, dont, brands, right, accelerators, scale, acceleration, ecommerce, data.
  • - Don't let your copy let you down — your sales and revenue depend on it. Use these ecommerce copywriting tips for best results!
    Topics: website, brands, product, brand, visitors, write, ecommerce, tips, sells, customers, best, copywriting, copy, language.
  • Ecommerce Product Releases: January 17, 2022 - Twice a month we publish a rundown of new products and services to help merchants. This installment includes ecommerce design, SMS marketing, next-generation search, live video shopping, conversational commerce, and advertising on Amazon.
    Topics: ecommerce, services, provider, commerce, product, platform, shopping, amazon, releases, brands, search.
  • Elastic Path Commerce Cloud vs. Elastic Path Commerce - At Elastic Path our top priority is to serve as a trusted partner for our customers. One way we do this is by offering two different commerce platforms, each of which meet a different set of customer needs. Often, our team gets asked what the difference between the two platforms is and which one would be best for a brand's needs. In this blog, I will answer that question. Brands looking to modernize their digital commerce platforms are increasingly looking for Composable Commerce solutions. According to Gartner, "by 2023, organizations that have adopted a composable approach will outpace the competition by 80% in the speed of new feature implementation." A key component of Composable Commerce is a modern architecture which leverages Headless Commerce. In a nutshell, Headless Commerce is where the core commerce functionality in the ‘back-end’ is removed from the customer facing ‘front-end’, allowing brands to leverage a best-of-breed front-end solution of their choice to build standout experiences for their customers. For a more in-depth understanding of Headless Commerce, check out our guide here.  Similarly, brands can build upon a Headless Commerce platform with a Composable Commerce approach by adding best-of-breed third-party solutions for components like search, CRM, content management, etc. Within a Composable Commerce approach, some brands need complete control over their data, while others prioritize the ability to launch and quickly optimize across business models, geographies, brands, and touchpoints. To address these differing needs, we offer two different platforms. At Elastic Path, both of our products follow a Composable Commerce approach and are built using a headless architecture. However, they do have some key differences. Keep reading to learn more.   Elastic Path Commerce Cloud Elastic Path Commerce Cloud is our composable, API-first, microservices-based Headless Commerce solution. This product is for digitally-driven branded manufacturers who need the control to go-to-market and quickly optimize across business models (B2B, B2C/ D2C, B2B2C), geos, brands, and touchpoints with ease. Some of our Elastic Path Commerce Cloud customers include Deckers Brands, Pella Windows & Doors, and Hobie Kayaks. We needed to leverage a partner that was simple while having the opportunity to be complex because we were so complex. Elastic Path balanced out our complexity through simple solutions.   Interested in Learning More About Elastic Path Commerce Cloud? Launch and optimize innovative experiences fast, with a modern, headless, SaaS, API-first, & microservices-based commerce platform. See the Future of eCommerce   Frequently Asked Questions – Elastic Path Commerce Cloud Is this platform MACH? Yes, Elastic Path Commerce Cloud follows Microservices, API-first, Cloud-native, Headless principals (MACH). A key piece of leveraging a Composable Commerce approach allows for integrations with best-of-breed third-party products. How is Elastic Path Commerce Cloud different from other MACH platforms? Other MACH-based solutions offer similar technological capabilities. Elastic Path is committed to delivering success rather than just a set of technologies to our clients. How do I manage the risk of managing a multi-tenanted Composable Commerce approach? We recognize that brands are looking for a simple and quick way to transition to a Composable Commerce solution. With our Pre-Composed Solutions™, which are business-ready solutions that combine Elastic Path commerce capabilities, partner integrations, and critical customizations, you can launch and customize a complete soliton in a matter of weeks, not months. Learn more here. Do these separate products make up a Composable Commerce solution? Combining Elastic Path Commerce Cloud, Pre-Composed Solutions™, and Composable Commerce XA™, we offer a complete Composable Commerce solution. Of course, we offer each of these products individually for brands that may be looking only for a piece of the complete solution. Chat with us today to see how we can help address your brand’s needs.   Unique Needs Require Specific Considerations Some brands may have a whole different set of requirements. That could be due to the product they sell or the industry they are in. There are several industries have different needs for managing their data or specific architectural constraints needed to adhere to regulations. Elastic Path Commerce is our purpose-built Headless Commerce platform for telecom, utilities companies, and those who sell regulated goods. This product gives brands absolute control over their data and infrastructure with the ability to deploy on-premises or via a private cloud. This product brings together Composable Commerce solutions' benefits with the control required to address the needs of specific brands or industries. Our Elastic Path Commerce customers include Republic Services, T-Mobile, and Comcast.   Different Products to Best Fit Your Needs In summary, as a market-centric company, we understand that each of our products may be a better fit for particular brands. Elastic Path Commerce Cloud helps brands looking for a highly extensible multi-tenant SaaS offering. Elastic Path Commerce serves those brands looking for control over managing deep customizations and hosting themselves. To better understand how either product can help your brand achieve your eCommerce goals, chat with us today. .otro-blockquote{ font-size: 1.2em; width:100%; margin:50px auto; font-family:gilroy; font-style:italic; color: #555555; padding:1.2em 30px 1.2em 75px; border-left:8px solid #ea7317 ; line-height:1.6; position: relative; background:#EDEDED; } .otro-blockquote::before{ font-family:gilroy; content: "\201C"; color:#ea7317; font-size:6.5em; font-weight: 600; position: absolute; left: 2px; top:-20px; } .otro-blockquote::after{ content: ''; } .otro-blockquote span{ display:block; color:#333333; font-style: normal; font-weight: bold; margin-top:1em; }
    Topics: brands, headless, elastic, solutions, commerce, looking, cloud, needs, path, composable, vs.
  • Elastic Path Launches The Only Complete Package For D2C Brands Migrating Off Salesforce Commerce Cloud to a Composable Commerce Approach - Built in Partnership with Salesforce Customers, This Package Empowers Brands With Everything They Need to Deliver Lightning-Fast, Innovative Experiences After years of witnessing brands struggle to meet customer expectations and competitive pressures with their legacy Demandware (now Salesforce), “all-in-one" platform, we’re thrilled to share that today we launched the only complete package for D2C brands migrating off Salesforce Commerce Cloud to a Composable Commerce approach. Through close partnership with Salesforce customers, we have designed a package that provides everything brands need to power super-fast, differentiated experiences that meet the needs of today’s digital-first customers. The offering includes: A Pre-Composed Solution™ for D2C brands migrating from Salesforce that eliminates the manual task of stitching together third party solutions   A collection of migration services & tools, built based on our experience with Salesforce migrations, that reduces the time and effort spent migrating   Multi-vendor solution assurance, Composable Commerce XA™, that de-risks the investment in multi-vendor, Composable Commerce for first-time adopters Check out this blog post to learn why now is the time for this package, what it includes, and how to learn more.   Why Now? When it comes to the commerce space, the impact of advanced digital technology is more prevalent than ever. Let’s take a trip down memory lane, shall we? Flashback to 2006 through 2011 when many D2C brands were first launching their websites. Most of these brands were selling rather simple products (t-shirts, sneakers) via desktop website only and didn’t have complex requirements for search, merchandising, payments, content-heavy experiences, and beyond. Plus, brands weren’t launching expansion strategies across geographies, business models, or touchpoints to drive revenue. For these basic commerce needs, the “all-in-one" platforms like Demandware (now Salesforce Commerce Cloud) gave brands everything they needed to get up and running and facilitate checkout. Flash forward 10+ years, digital has drastically changed the world for both customers and brands. Now having a website is table stakes. Over the past two years we have seen customer expectations soar, only accelerated by the pandemic. At Elastic Path, a few changes we have seen include: Investment in B2B digital transformation Necessity of social shopping Interest in marketplaces & subscriptions as new channels Re-Invigoration in omnichannel amid the Pandemic Focus on experiential commerce like shop-the-room/look, product configurators, and fit tools Now, in order to differentiate in crowded markets, brands have to ensure they are powering consistent experiences across all off these new and emerging touchpoints PLUS drive revenue growth through expansion across geographies, touchpoints, brands, and beyond.   Why Does This All Matter? A recent McKinsey report found that brands who improve customer experiences increase revenue by 15% and lower cost by 20%. With these added pressures, more and more brands are re-assessing their dated, “all-in-one" Salesforce Commerce Cloud platform. They are left feeling like the commerce technology of 10+ years ago, when digital was just a channel, simply can’t keep up with the requirements of today’s digital-first world. By the time a new feature or experiences is built and pushed live, the update is no longer relevant. Plus, the dated codebase used to develop frontend experiences in Salesforce Commerce Cloud results is slow site speeds and therefore high bounce rates. Some brands bring on more external SI resources or hire additional expensive Salesforce developers to build workarounds or messy customizations. But this often leads to maxed out budgets and missed revenue growth targets.   An Alternative Approach to Commerce Other brands feel the pain of rigid, Salesforce technology too strongly to stand by and customize their way out. Instead, they look at alternative platforms that leverage a Composable Commerce approach and are built with using cutting-edge microservices and headless architecture. Platforms like Commercetools, BigCommerce, and Elastic Path promise flexibility and innovation but, come with the manual task of integrating multiple vendors together and the perceived notion of technical complexity. And, the reality is, for brands used to Salesforce’s “all-in-one" platform, this transition can be overwhelming and feel risky.   The Complete Package for Migrating from Salesforce Commerce Cloud At Elastic Path, we deeply understand this hesitancy. Any re-platforming project is stressful, but embracing a new approach to commerce adds to the risk-factor. CMOs and CIOs wonder “will my team be able to handle this?” “Will I get fired if this goes wrong?” For this reason, we partnered with Salesforce Commerce Cloud customers looking to make the change to Composable Commerce to build a package that provides everything for successful migration, implementation, and launch on Elastic Path. This complete package empowers eCommerce teams with the control to design and launch unique product-centric experiences, the flexibility to use their chosen best-of-breed partners, and the modern architecture to power lightning-fast experiences- all at a lower cost. The package includes: A Pre-Composed Solution™ for D2C brands migrating from Salesforce that eliminates the manual task of stitching together third party solutions   A collection of migration services & tools, built based on our experience with Salesforce migrations, that reduces the time and effort spent migrating   Multi-vendor solution assurance, Composable Commerce XA™, that de-risks the investment in multi-vendor, Composable Commerce for first-time adopters Let’s learn a bit more about each component of this package.   Pre-Composed Solution™ for D2C Brands Migrating from Salesforce This new addition to our library of Pre-Composed Solutions™ reduces the risk of migrating to Composable Commerce by pre-integrating everything brands need to power engaging D2C shopping experiences. Our product managers and solution architects worked directly with Salesforce customers to understand what core commerce capabilities, best-of-breed technologies (search, content management, etc.), and framework for frontend experiences were necessary to exceed the power of Salesforce Commerce Cloud. Based on those learnings, this business-ready solution was built. It integrates a NextJS D2C reference architecture, Elastic Path Commerce Cloud for core commerce, and a selection of best-of-breed third-party technology. By reducing the time spent custom building integrations and D2C-specific frontend experiences, this solution enables brands to get-to-market and start driving revenue faster. Plus, since it was built leveraging microservices-based Elastic Path Commerce Cloud, eCommerce teams have the ultimate control to bring their complex commerce visions to life without the expensive customizations and messy workaround that Salesforce would require.   Migration Tools & Services A second component of the package is our migration tools and services. After working with brands migrating off of Salesforce Commerce Cloud, our product management and professional services teams were able to create these assets to help increase the velocity of and confidence in the migration and implementation process. Data Export Tool: Built to streamline the data export specifically from Salesforce to Elastic Path, this tool reduces the manual time and effort commonly required for data migration so that brands can get live faster.   Migration Services: At Elastic Path our professional services team has developed a tried-and-true selection of services for migrating customers from Salesforce to Elastic Path. These services are specifically tuned for successful migrations and implementations and include a project discovery and requirement-validation workshop, an architecture overview, project scope & metrics alignment, comprehensive implementation plan & support, go-live support, and post-go-live support.   Composable Commerce XA™ The final component of this migration package is Composable Commerce XA™, our multi-vendor solution assurance. For brands migrating from Salesforce Commerce Cloud to Elastic Path, the concept of a best-of-breed, composable approach may be brand new. Whereas they are used to having a single point of contact for commerce (Salesforce), they now have many (Elastic Path, search, content management, payments, personalization, etc. vendors). We find that this new approach to commerce often leaves CIOs and Directors of Solutions with many questions. Most often we hear: “Who do I call when something goes wrong?” and “How will I pinpoint the source of the issue with numerous vendors involved?” That is exactly why we built Composable Commerce XA™. Instead of struggling with those common questions, brands can simply call Elastic Path when an issue arises. Then, using our proprietary data monitoring, the Elastic Path team can pinpoint the source of the issue, work directly with relevant partners to resolve the issue, and bring a brand’s site back to full performance as soon as possible. This extra level of support gives brands the confidence they need to migrate and enthusiastically embrace a Composable Commerce approach. Re-Imagine How You Do Commerce If you are currently struggling to keep up with business requirements, competitive pressures, and customer expectations because you are stuck with dated, rigid Salesforce Commerce Cloud technology, there is another way. The time is now to embrace Composable Commerce to reimagine how you do commerce. With this new migration package, you can confidently power lightning-fast experiences, reduce TCO, and innovate without risk.
    Topics: salesforce, elastic, brands, migrating, commerce, cloud, experiences, composable, package, path, migration.
  • Elastic Path Payments Q&A with Harry Chemko - We are excited to announce Elastic Path Payments, powered by Stripe, a new addition to the Elastic Path product offering. As more and more digitally-driven brands embrace a Composable Commerce approach, we are thrilled to share that this announcement reduces the complexity of multi-vendor solutioning by pre-integrating payments. In addition, Elastic Path Payments empowers brands with best-in-class, feature-rich payments functionality to support complex checkout processes, across touchpoints. We sat down with Elastic Path co-founder & Chief Strategy Officer Harry Chemko to learn more about Elastic Path Payments. See what he had to say below. Q: What is Elastic Path Payments?  Q: Why Does This Matter for Digitally-Driven Brands? A: I think there are two key areas of impact that Elastic Path Payments will have on the how brands manage digital commerce. First, Elastic Path Payments gives brands access to the cutting-edge, API-first payments technology that they need to power seamless online checkout experiences. Features like fraud management, network-wide acceptance, support for global brands and best-in-class security ensure that brands meet customer expectations and hit growth targets. And, second, simplifying Composable Commerce. At Elastic Path we are seeing more and more interest for a Composable Commerce approach. While we are thrilled to see this momentum, we still hear that managing multiple vendors can feel complicated. To that end, we know that two-thirds of companies prefer a single payments solution over multiple best-of-breed vendors. By pre-integrating payments technology into Elastic Path, this offering eliminates the need to manage yet another vendor. Q: What Are the Benefits of Choosing Elastic Path Payments instead of Managing Payments Technology Separately from a Commerce Platform? A:  Beyond the integrated commerce and payments technology, and simplification of solution management that we just talked about, Elastic Path Payments puts customer success above all else. Unlike other Composable Commerce vendors that leave brands to manage a multi-vendor solution on their own, we focus on becoming a trusted partner in their Composable Commerce journey. One of the ways we emphasize this is with a dedicated customer success manager from Elastic Path who shares a deep knowledge of all facets of a business and can offer guidance, support, and advocate for a customer to technology partners.      From a functionality standpoint, Elastic Path Payments includes key features that enable brands to hit revenue goals. For example, automated retry logic and credential updates increase payment acceptance rates and, seamless online checkouts increase conversion rates. Q: How Does This Make it Easier for Brands to Embrace Composable Commerce?  Q: What Are the Current Trends in the Market on Payments Offerings? How Are These Addressed?  A: Two key trends that come to mind are: 1. Brands expanding into new multiple business models, geographies, and Alternate Payment Methods. In today’s world, it's crucial to give customers the payment options they would like to use, which can significantly increase conversion rates and average order values.  Interested in Learning More About Elastic Path Payments? Simplify Composable solutions with integrated, feature-rich payments technology that powers revenue-generating experiences across customer touchpoints & business models (B2C, B2B, B2B2C), all from a single commerce platform. Go to Elastic Path Payments 2. B2B2C brands, those that operate franchise or distribution models, looking to digitally transform.  With the addition of Elastic Path Payments, Elastic Path customers can manage all business models, geographies, and payments methods with built-in payments technology. In contrast, other commerce platforms often require multiple instances or different products with numerous integrations of payments solutions to operate each model and accommodate the complexity and specific needs of each one.   Q: You Mentioned a Few Features but Can You Tell us More About the Included Feature Set in Elastic Path Payments?  A:  Absolutely, I like to bucket the feature set into three groups that mirror the three significant stages of the checkout funnel. At the first stage of the funnel, you have features that support a seamless online checkout. This includes support for over 25 languages, 135 currencies, and the ability to dynamically show the payment methods most likely to improve conversion. Together these features can provide up to a 46% increase in sales after enabling local payment methods. To address the second stage of the checkout funnel, you have features related to fraud detection. Fraud detection is important to organizations as missed fraud can be very costly to brands. But, on the other hand, brands also don’t want to accidentally decline good transactions as we know this also leads to lost profits. In fact, every year businesses lose an estimated 3% of their revenue due to false declines. Since Stripe, the underlying technology of Elastic Path Payments,, has seen 90% of all the credit cards that are in use in the United States, if there is an issue with a particular credit card, there is a very good chance the network has seen it before and will accurately flag or not flag a transaction. This results in decreased false positives, increased checkout conversions, and a better customer experience overall. At the third stage of the checkout funnel you have features like network acceptance, which improves authorization rates, reliability and processing performance through a direct integration with card networks.  In addition, to features related to the three stages of the checkout funnel, Elastic Path Payments also provides best-in-class security and a centralized dashboard for real time reporting. Chat with us today to learn how your brand can benefit from Elastic Path Payments or learn more here.
    Topics: features, elastic, qa, technology, customer, chemko, harry, composable, checkout, path, commerce, brands, payments.
  • Everything Brands Need to Know About the Metaverse - Throughout the COVID-19 pandemic, the internet and social media helped us connect with our coworkers, friends, and loved ones during times of extreme isolation.
    Topics: vr, digital, brands, land, metaverse, need, meta, metaverses, users, worlds, know, virtual, horizon.
  • Fly By Jing’s Jing Gao on Putting Community Ahead of Competition with Fellow AAPI Entrepreneurs - Chatting with this bold sauce business about identity, community, and support for Asian American and Pacific Islander entrepreneurs.More
    Topics: love, fellow, entrepreneurs, theres, jing, competition, aapi, heritage, jings, brands, asian, putting, community, fly, gao, ahead.
  • Former Ecommerce CEO Asks, ‘What’s Next?’ - Entrepreneurs can find themselves looking for work rather than hiring it. That's the case of Andrew Faris, a successful digital marketer and ecommerce aggregator.
    Topics: asks, products, career, im, amazon, youre, ecommerce, dont, modern, need, brands, whats, ceo, million.
  • How 25 Brands Are Using Instagram Stories - There are over 200 Million businesses on Instagram. And, according to the platform, 90% of people on Instagram follow a business. 
    Topics: great, using, products, content, instagram, customers, product, audiences, example, youre, brands, brand.
  • How 500 Marketers are Leveraging Instagram Shopping Tools [Data] - Does anyone remember the days when all we saw on Instagram were poorly lit pictures our friends took and memes we didn’t want our parents to see on Facebook? Well, we’re long gone from then.
    Topics: data, instagrams, tools, surveyed, shop, product, social, instagram, shopping, brands, marketers, leveraging.
  • How Does the TikTok Algorithm Work In 2022? - As a platform with high engagement and growth potential, TikTok is a favorable app for businesses that want to get their solutions in front of more people.
    Topics: platform, algorithm, tiktok, content, brands, does, users, videos, app, likely, unique, work.
  • How Experiential Ecommerce is Digitally Reconceptualizing Human Connection - Experiential ecommerce is changing the way people shop online, as brands shift gears towards humanizing connection.
    Topics: shopping, reconceptualizing, digitally, human, feel, connection, consumers, experiential, brands, ecommerce, experience, user.
  • How Implementing Unified Carts Can Enhance Your eCommerce Strategy - In a world where consumers are easily distracted and utilize many different touch points prior to completing a purchase, it is imperative that brands ensure consumers’ checkout process is as seamless as possible. According to Baynard Institute, shoppers are already quickly abandoning their carts for a variety of reasons such as, “too complicated/ long checkout process”, and “the site wanted me to create an account.” Now if we couple this with an ever growing population of distracted shoppers across many devices, brands stand to lose shoppers faster than they gained them. One such way that brands have begun to combat this issue is by investing more into their unified shopping experiences like unified carts. In the post, we’ll discuss what unified carts are, how they can enhance your customer experiences and how Elastic Path helps you to achieve it.   What is a Unified Cart ? When we speak of unified carts, we are referring to a cart checkout process that allows customers to seamlessly add, remove, modify or purchase items, across as many touch points available to them, from both the brand, and even their subsequent sub-brands. For example, let’s take a look at the GAP. When you enter their website, GAP has 3 other subsequent brands available for their customers to also shop from. Rather than creating silos that make it hard for their customers to complete their purchase, they have begun to enhance their unified commerce experiences, by allowing customers to populate a universal cart across all 4 brands and also allow their customers to complete their purchase on their device of choice. Creating a cohesive checkout experience is an integral part of the puzzle as a retailer; and if done correctly, you will quickly reap the benefits.   What are the benefits of implementing a unified cart checkout process? Increased Conversion Rate By offering one centralized checkout process, brands eliminate the need for shoppers to jump from site to site, create individual carts, and start over every time they switch to a new device. Therefore, by making their checkout process less complicated, it will also help to reduce cart abandonment and increase conversion rates.   Personalized Shopping Experiences With a more streamlined checkout process, brands will gain a better ability to follow and track their customers across all of their devices with more targeted and tailored to their interest.   Single Data Channel With a unified cart, brands can create a single data channel that provides access to on-demand customer-centric data about where, when, why and how their customers shop. With this timely data, brands now have the opportunity to become more strategic in their marketing and invest in it more efficiently to match their customers.   Optimal media mix Similarly to the aforementioned benefit, this data can also be used to inform brands about the optimal channel mix, offers, promotions, and recommendations that best serve the customers for a more unique experience that keeps them engaged.   Revenue Growth By addressing and monitoring customer preferences and adjusting your eCommerce strategy to embrace a unified commerce experience, brands stand to increase their average order value, which in turn helps to propel revenue growth.     Want to See How Elastic Path Commerce Cloud is Future Proof? Launch and optimize innovative experiences fast, with a modern, headless, SaaS, API-first, & microservices-based commerce platform. See the Future of eCommerce How Can I Get Started with Unified Carts? Deploying a unified cart may not be as simple as it sounds. Most legacy eCommerce platforms are most times rigid and tightly coupled, which makes it difficult to leverage your product, catalog, and price data across multiple channels and stores. Therefore, most times, brands have to end up creating multiple individual instances leaving customers with a disjointed experience. At Elastic Path, customers can leverage the API-First, Headless, Microservices solution that allows them to unify the data and create multiple instances across channels with just one solution. As such, it becomes easy to create a unified cart that spans across their eCommerce strategy. Take a look at the demonstration below to see how the brand BelleVie is able to deploy their unified cart.     If you're interested in seeing more or have any questions, feel free to reach out us! 
    Topics: data, checkout, carts, strategy, brands, customers, create, shoppers, enhance, unified, cart, implementing, process, ecommerce.
  • How This Company Is Helping Ecommerce Brands Scale and Grow - The co-founder of 8fig shares how his platform is helping online sellers plan and execute their growth around their supply-chain needs.
    Topics: scale, need, businesses, fast, help, grow, company, ecommerce, small, extremely, brands, 8fig, helping, pay.
  • How This Serial Entrepreneur Built An Incubator That Powers Multiple 8-Figure DTC Brands - Blazar Capital is an incubator and venture capital firm specializing in direct-to-consumer brands. With 8-figure businesses in a multitude of industries, Blazar Capital's brands span everything from home goods to fashion to cosmetics. CEO Christian Arnstedt launched the business in 2017 by building brands from scratch. Now as an investor on Denmark's Shark Tank (Løvens Hule), he’s helping other founders reach their potential. In this episode of Shopify Masters, we sit down with Christian in his Copenhagen office to hear his learnings from building direct-to-consumer brands, what he looks for when investing, and how he navigates failures.More
    Topics: 8figure, brand, thats, able, built, incubator, dtc, brands, different, entrepreneur, think, blazar, serial, work, things, team, multiple, powers.
  • How Website Accessibility Affects Your Brand's Reputation and Success - If your business site isn't broadly accessible by users with disabilities, you aren't just missing out on revenue, but also exposing yourself to potential legal trouble.
    Topics: reputation, brands, affects, success, business, websites, ada, disabilities, compliance, standards, accessible, website, access, accessibility.
  • How to Develop Brand Architecture - Just like every building needs a foundation, every business needs brand architecture. It's the structure that allows you to organize your offerings, develop a brand identity, and gain brand equity.
    Topics: structure, fedex, brand, equity, architecture, house, master, brands, subbrands, company, develop.
  • How to Know If You Have Outgrown Your Commerce Platform - Your commerce platform is a critical piece of your strategy that can enable your brand to deliver unique customer experiences and drive revenue growth for your brand. But not all platforms are created equal and some actually hinder a brand’s ability to bring their vision to life. Whether it’s a dated reference architecture, clunky functionality, or antiquated pricing, brands find themselves held back instead of propelled forward by their technology. After speaking with many brands who are in the process of evaluating new commerce platforms, we have noticed a trend: those struggling tend to still be using dated, legacy commerce platforms.This simple fact can often go overlooked as brands stick with what they know and don't recognize how much of a hindrance their current commerce platform may be. Read on to see some of the common signs that your brand has outgrown your commerce platform and how transitioning to a more modern microservices-based platform can alleviate some of those ailments. Some of the common complaints we hear include spending too many resources on workarounds, waiting on IT teams to implement costly projects to add functionality, and increasing cost without continuous innovation. This results in a half-baked execution of your vision and underwhelming performance. If this sounds familiar, you are likely running a legacy all-in-one (monolithic) platform. When they first emerged in the early 2000s, legacy commerce platforms like Magento, Salesforce Commerce Cloud, and Shopify were designed to address a wide plethora of basic commerce needs with a single offering. Indeed, they were successful in meeting the needs of the time. But, with the demands of customers evolving, the rigid nature of these platforms leaves brands being outpaced by competitors who have invested in new technology. Several point-providers for specific functionality have stepped in to provide a better solution than the relatively simplistic offerings from legacy all-in-one commerce platforms. With a Composable Commerce approach, you can leverage these best-of-breed third-party solutions and a headless commerce platform to develop a solution that delivers the customer experiences and performance your eCommerce teams envision. Struggles With Speed Limiting Your Brand's Growth The first sign that you have outgrown your commerce platform is inability to move fast. When evaluating the performance of your current commerce solution, speed is essential. We can talk about speed in two key facets—first, the speed of your platform, i.e., what your customers experience. Slow page load times or poor mobile experiences can lead to lost revenue. To learn more, check out our post here. Many brands will have ongoing projects to improve their stores' performance and see minor improvements on specific key metrics with changes to their CDNs, marketing tags, personalization engines, etc. However, these improvements are often incremental at best and generally lead to hitting a wall with what is possible with legacy architecture. Achieving the ideal 'under 4s' load time mark can be out of reach with a legacy commerce platforms' tightly coupled capabilities and reference architecture code base. With an API-first architecture, typical in Headless Commerce platforms like Elastic Path, achieving lightning-fast load times is simple because these solutions were designed around the speed and scalability delivered of cloud infrastructure. The second facet of 'speed' is how quickly (and easily) you can add on functionality like a mobile checkout touchpoint, best-in-class search capabilities, or a payment gateway to deliver experiences that your customers expect. With legacy platforms, brands often embark on costly extension projects requiring specific developer expertise. For example, those using Salesforce Commerce Cloud are only able to hire Salesforce developers and architects who cost $12,000 more per hire. Not only is it more expensive to undertake these projects, but they will also take significantly longer due to the architecture of the legacy commerce platforms necessitating extensive testing to ensure all connected pieces are working after making any additions.   Ready to Consider Replatforming? If your business has outgrown your current ecommerce platform, check out our webinar, "Replatforming Tips to Embrace Composable Commerce," for advice on how to move to a more modern solution. Watch the Webinar Business Teams Frustrated by Bottlenecks The second sign you have outgrown your commerce platform is rigid functionality that requires customization to meet your requirements. These bottlenecks to improvements can break down into two route causes. We often hear that marketing and merchandising teams struggle to keep pace with customers' demands since they need to wait on the IT team to implement seemingly simple changes. A prime example of this is when merchandising teams want to launch unique strategies like dynamic bundles, complex pricing, or child-variant level merchandising, but their commerce platform does not support it without custom developer work. And, this challenge isn’t just with legacy platforms, we see the same issues arise with some of the MACH-vendors in today’s landscape. Your merchandising team will end up with delayed time to market and missed opportunities all thanks for the lack of flexibility of catalog and merchandising capabilities. With Catalog Composer from Elastic Path, merchandisers can rapidly create complete catalogs that tailor to specific needs of your customers across channels, touchpoints, and geographies with ease. A similar challenge occurs for making frontend updates. With a legacy commerce platform, the ability for merchandisers to make quick changes to the storefront can simply be impossible. Instead, they have to submit a ticket to IT and wait until it is tackled. On the other hand, with a composable architecture, brands can choose a frontend technology and CMS (Content Management System) that allows business users to make these changes. This approach saves resource hours while also providing significantly more flexibility when delivering the vision of a unique front end that caters to the complexities of your specific business. Planned Expansions Hindered by Your Current Commerce Platform The third sign you have outgrown your commerce platform is inability to expand your digital business to meet revenue goals. At Elastic Path we see brands looking to increase their digital revenue by expanding to new business models (like B2B or B2B2C), geographies, brands, or touchpoints. Unfortunately, many legacy platforms were built in the early 2000s when this type of expansion was irrelevant. Therefore, their technology struggles to keep up with these new business needs without customization. In the case of business model extension where each model comes with its complexities, legacy platforms like Salesforce offer a wholly different product to cater to these needs. For example, brands who want to power both B2C and B2B need to run two entirely separate platforms. Running two platforms can double up the headaches caused by the problems discussed above but will also mean that you are paying license fees and staffing for both products individually. It is important to note that with other modern Headless Commerce vendors, you will need to use and pay for multiple platform instances rather than separate products to cater to use cases like multi-geo, multi-account, B2B, etc. The complexity introduced in these cases with the need for several differentiated catalogs with distinct hierarchies and pricebooks can be impossible to manage with a single instance. Additional instances are needed since other Headless Commerce vendors lack the flexibility a de-coupled catalog architecture provides. Catalog Composer delivers this flexibility with unlimited catalogs that allow you to create bespoke catalogs 5x faster for every route-to-market from a single instance of the platform. Even without channel expansion plans, brands looking to add functionality are forced into complicated implementations with a legacy commerce platform. A good example is payment gateways. Some legacy platforms might have the ability to add a specific third-party vendor to add Buy Now Pay Later capabilities. Managing multiple vendors for each payments capability is something two-thirds of brands are looking to avoid. Check out Elastic Path Payments to learn how you can easily accept payments across channels, touchpoints, and geographies from a single payment offering. Omnichannel commerce platforms like Elastic Path Commerce Cloud allow you to run all the channels and touchpoints your brand needs from a single instance of the platform. This way, you are cutting down on the Total Cost of Ownership while providing a better customer experience. Struggling to Increase Margins with an Expensive Commerce Platform As you will have noticed, a common challenge across many of the issues that brands face when outgrowing a legacy commerce platform is a high Total Cost of Ownership. By moving away from a legacy platform to a Headless Commerce platform, you can increase your top and bottom-line revenues as these benefits add up across lower platform fees, less expensive implementation projects, or simply lowering the cost associated with your team needing to manage the complexity of a legacy solution. For a more comprehensive look at how you can lower your Total Cost of Ownership, check out our guide here. Chat with us today if any of the common signs above hit close to home. We would be happy to help determine how to successfully circumvent the issues holding back your brand's growth and establish a commerce solution that fits your needs today and into the future.
    Topics: commerce, platforms, know, functionality, needs, platform, legacy, architecture, speed, brands, specific, outgrown.
  • - Home is no longer just the place we relax or sleep. The concept of homes as we know them has shifted—and consumers have adapted to it.
    Topics: guide, consumers, sales, sell, ultimate, brands, website, furniture, omnichannel, product, brand, décor, online.
  • Inclusive live commerce: Engaging live agents to move beyond captioning - Solving for the widest possible range of abilities tends to create unintended benefits for all.
    Topics: standards, shopper, techcrunch, commerce, experience, inclusive, agent, captioning, example, brands, agents, shopping, engaging, live.
  • Inflation Could Harm DTC and Premium Brands - Inflation typically helps brands with lower-priced and essential goods and hurts premium items. Amid a heightened inflation outlook, merchants should scrutinize their product mix and adjust as necessary.
    Topics: premium, shoppers, brands, harm, egg, products, buying, substitute, essential, inflation, price, dtc, prices.
  • Join Elastic Path at Shoptalk 2022 - What’s already been coined “Retail’s Big Reunion” Shoptalk’s 2022 U.S. event takes place March 27-30 at the Mandalay Bay Resort & Casino in Las Vegas. With travel bans officially lifted, the venue is set to welcome 10,000+ event goers representing 3,000 established brands, startups, tech companies, and more. Currently over 270 speakers, 600 sponsors, and 80 speaker-led sessions are on the show schedule. Attendees will experience the current state and the future of retail from industry frontrunners through networking, breakout sessions, and plenty of time for meet and greet. No longer a buzzword, the Composable Commerce approach is transforming retail experiences for brands of all sizes and business models worldwide. We plan to show you its benefits with live demos and customer testimonials from the people who’ve been there. Composable Commerce Pop-Ups & Events We’ll hit the showroom floor ready to bring digital retail to life featuring home retailer Serena and Lily. Engage in a mobile commerce experience by browsing the lounge with QR-code ready items to learn more about their luxury furnishings and accessories. And there’s more: Fireside Chats – Stop by and chat with Deckers Brands, Pella, and Serena and Lily. You’ll hear firsthand how these leading retailers are embracing a Composable Commerce approach. If you can’t attend live, follow us on LinkedIn to catch the livestream.   Elastic Path Shoptalk Shop – Join us for a mobile self-checkout experience and be entered to win a selection of our customers products. Items will be raffled throughout the event. The more you shop, the more chances you have to win! Pick up a COVID test available from our customer eMed.   Composable Commerce Scavenger Hunt – Get to know our partners in a scavenger hunt by visiting their booths. Complete the hunt and get a prize! Participating vendors include Acquia, Myplanet, Algolia, Amplience, Bloomreach, and more. If you’re looking for less talk and more demo, stop by our booth on Monday and Tuesday for product demos and hear firsthand how we manage partner integrations. We’ll walk you through our product content management capabilities and you’ll see Composable Commerce in action with our partners Contentful and Algolia. Happy Hour On your first night in town, join us for an NCAA elite eight tournament viewing party at the Topgolf venue minutes from Mandalay Bay. Kick back with appetizers, drinks, and big screen TVs or show off your swing at a golf bay. You don’t need to be a pro to participate! Event Sessions You Won’t Want to Miss Each day of the show offers a full schedule of speakers and topics most relevant for today’s retailer. Choose from content tracks around merchandising, marketing, supply chain, packaging, and sustainability. Here are a few highlights to consider: Track 1: Groundbreaking Digital Experiences: Seizing the Livestreaming & Shoppable Video Opportunity – led by Coresight Research, YouTube, and Hot Topic. Livestreaming and shoppable video are two crucial and attainable opportunities to influence today’s shopper. Learn how to leverage both in this session to engage customers and drive conversions.   Track 2: The Regenerative Retailer – led by Whole Foods & RILA. It’s simply not enough for brands to say they are doing less to harm the environment. Today’s consumers want to know what you’re doing to elevate and protect natural resources and be a better steward to the planet.   Track 3: The Sophisticated Supply Chain: Operating a Global Business in Complex Times – led by Colgate-Palmolive, Chalhoub Group, Vera Bradley, and the Sourcing Journal. No surprise that supply chain felt the brunt of a global pandemic. In this session you’ll get a front row view of how top brands navigated these challenges and weathered the storm. And don’t forget to relax! After 10+ hours on your feet take the time to kick back on Tuesday and dress your best for the Whiteout Beach Concert, featuring Flo Rida. A Big Thanks to our Partners Where would we be without our partners? As advocates and practitioners of the Composable Commerce Movement, we’d like to thank all our partners for helping us spread the word. Without you we couldn’t develop and bring to life unique retail experiences for our customers. Together we are changing the face of eCommerce. The Composable Commerce approach provides flexibility, speed, and control as you launch eCommerce capabilities now and as you scale. But don’t take our word for it. Stop by our booth and hear the success stories from leading retailers who’ve embraced the concept. Let’s Talk Composable Commerce We’d love to meet you (or catch up) at this year’s event. Reach out if you’d like to meet up to find out more about Elastic Path and the Composable Commerce Movement.
    Topics: youll, win, join, event, stop, hear, shoptalk, elastic, commerce, composable, brands, retail, partners, path.
  • Kenya-based Powered by People gets $5 million seed to scale operations of its wholesale e-commerce platform - A wholesale e-commerce platform based in Kenya, with hubs in the Americas, Asia and Europe, Powered by People, has secured $5 million in seed funding to increase its transaction volume by growing the number of small brands using its B2B online marketplace to reach international buyers. The equity funding was led by Susa Ventures and […]
    Topics: orders, startup, brands, scale, kenyabased, million, gets, traders, small, markets, techcrunch, platform, ventures, seed, powered, wholesale, operations.
  • Key Ecommerce Trends That Can Take Your Business to the Next Level - Ecommerce brands need to be prepared for the coming disruptions to succeed in their chosen industry. The trends described below are those I believe will have the most influence in the coming year.
    Topics: customers, customer, product, important, social, brands, marketing, key, media, business, trends, ecommerce, level.
  • Korean internet giant Naver backs e-commerce aggregator New Vessel in seed round - According to eMarketer, Japan and Korea’s e-commerce markets were estimated at $144 billion and $121 billion, respectively, in 2021. Despite the large e-commerce market size, both countries have fewer e-commerce aggregators than other countries with smaller markets, South Korean e-commerce aggregator New Vessel said. The startup announced today it has raised an undisclosed seed round co-led by […]
    Topics: japan, naver, korea, sellers, korean, giant, south, aggregator, techcrunch, ecommerce, round, brands, backs, seed, lee, vessel, internet.
  • Lucky is bringing brands, retailers together with its take on product merchandising - Lucky's plug-and-play API gives e-commerce brands visibility of its products on retailer store shelves to offer local fulfillment options.
    Topics: inventory, techcrunch, online, retailers, company, target, bringing, brands, nordstrom, product, merchandising, lucky, store.
  • Moonshot Brands funding, acquisitions highlight change in e-commerce aggregator space - Company co-founder CJ Isakow said this was just the beginning of what he thought would be further consolidation in the crowded sector.
    Topics: aggregator, aggregators, space, million, acquisitions, highlight, company, techcrunch, isakow, assets, brands, months, funding, moonshot, change, sellers, thrasio, ecommerce.
  • Moot channels $18M for a platform and toolkit to power e-commerce strategies for brands - E-commerce today is played out wherever a consumer sees something and wants it — be it on a company’s site or app, a social media feed, a marketplace, a search or an advert. Today a startup called Moot that’s helping businesses and brands sell through all those channels in a unified way is announcing $18 […]
    Topics: platform, companies, company, ecommerce, 18m, today, brands, power, growth, strategies, techcrunch, channels, moot, solutions, toolkit.
  • Newcomer aggregator Ecommerce Brands snags $40M in equity, debt to deploy eCaaS model - Ecommerce Brands aims to differentiate itself from the crowded aggregator space by being the technology force for DTC brands to scale while operators focus on running their businesses.
    Topics: ecaas, equity, company, businesses, ecommerce, debt, snags, newcomer, business, aggregators, brands, million, cartcom, tools, operations, techcrunch, model, deploy.
  • Ownit helps brands sell products, at the point of discovery, with one click - Its technology connects social, commerce and payment options at the point of discovery with little interruption to you social media scroll.
    Topics: media, shiue, sell, pay, techcrunch, companies, social, discovery, payment, nejati, products, checkout, click, point, brands, ownit, helps.
  • Peeba raises $4.2M to digitize Asia’s B2B wholesale market - Over the past two years, Asia’s retailers were forced to do virtual meetings instead of visiting in-person trade shows or conferences to source new brands and products due to the pandemic lockdowns. A startup called Peeba has built a B2B wholesale online platform that connects independent retailers across Asia with unique brands around the world. Peeba […]
    Topics: wholesale, asias, retail, raises, lai, products, market, peeba, retailers, 42m, platform, asia, digitize, brands, unique, b2b, techcrunch.
  • Podcast Advertising Basics for Ecommerce Brands - Contextual podcast ads read by the host are a form of influencer marketing. They can drive demand for ecommerce products and even the brand itself.
    Topics: urls, brand, surveys, ads, podcasts, podcast, basics, ad, ecommerce, brands, rate, advertising, sponsor.
  • Popchew cooks up creator partnership approach to digitally native, local food brands - With Popchew, creators can build, launch and grow their own local food brands in a matter of weeks.
    Topics: cooks, local, revenue, company, techcrunch, creator, food, popchew, restaurants, partnership, digitally, brands, native, restaurant, creators, sopchak, create.
  • Refresh Your OOH Advertising with These 5 Custom Strategies - Recent growth in the out-of-home ad market has been remarkable, and for good reason: It's effective, versatile, cost-effective and even automated.
    Topics: refresh, consumers, brand, brands, reach, ooh, strategies, way, advertising, markets, custom, dooh, youll.
  • Riogrande takes in first capital to incubate Latin America’s next local brands - Riogrande plans to have about 30 brands under its umbrella.
    Topics: riogrande, mandly, company, revenue, local, takes, americas, billion, latin, techcrunch, capital, brands, growth, million, incubate, ecommerce.
  • Salsify secures $200M as the boom in e-commerce catapults its valuation to $2B - E-commerce is booming, but it’s become increasingly apparent over the years that the businesses that are able to capitalize on that trend — and contribute to that growth — are those able to grasp the right technology to navigate the space. Today, Salsify, one of the startups building e-commerce solutions to that end, is announcing […]
    Topics: 2b, companies, company, ecommerce, million, salsify, round, brands, purcell, catapults, tech, techcrunch, work, valuation, secures, boom, 200m.
  • Seven DTC eCommerce Trends in 2022 - The world of digital commerce is constantly changing, and with the rapid shift to online retailing as a result of the COVID pandemic, 2022 promises to be no different. With this trend in online shopping, the DTC eCommerce industry will only continue to grow. In 2021, U.S. direct-to-consumer (DTC) eCommerce sales reached 129 billion, and are projected to reach 151 this year. Now isn't that crazy!   As DTC businesses continue to prioritize digital commerce experiences, brands are facing more market competition than ever. With that being said, in this blog, I will give a general overview of seven major DTC eCommerce trends you should keep an eye on for your brand to succeed in 2022. What is DTC eCommerce? DTC eCommerce is an eCommerce business model in which brands sell directly to their end customers, as opposed to using third-parties such as wholesalers, distributors, or other retailers. There are many benefits of selling direct to consumers, including: Differentiation: Having full power on decisions, brands can better differentiate themselves as well as their products in the marketplace. Boosted Customer Loyalty: As a result of the direct relationship brands can facilitate with customers, they can build a more loyal customer base. Better Customer Experiences: By being able to have a close relationship with consumers, brands are able to collect direct feedback from them that can be used to create better customer experiences in the future. Direct Control: Without having to rely on parties to sell their products, DTC businesses are able to have direct and full control over their pricing, products, and branding. An example of a DTC eCommerce brand is Glossier, a company in the beauty industry, which uses the platform Contentful to facilitate their sales channels. Through Contentful and social media, Glossier has created a strong, loyal customer base and enhanced customer experiences. Their instagram page consists of 2.6 million followers with a content mix of customer reviews, product promotions, and influencer partnerships to draw in more customers. Today, Glossier is a billion dollar brand company that sells online beauty products, branching into millennial and Gen Z target audience through brick-and-mortar shops to provide the best brand experience possible. Top 7 DTC eCommerce Trends 1. Social and Live Commerce for Expanded Shopping Experiences Shopping on social media platforms and livestreams has become increasingly popular in recent years. According to Swirl, from 2015 to 2020, revenue from online video commerce went from $3.5 billion to $17.6 billion, and that number is expected to be $25 billion by 2023. Platforms such as Instagram offer tags on photos that direct consumers to a brand’s website, where they can quickly purchase the product they were viewing. This immersive shopping experience appeals to consumers as they are able to purchase products that are endorsed by their favorite celebrities or influencers. Livestream shopping is similar to QVC (a televised shopping service that showcases live retail programming 24/7), but consumers now have access to the products at their fingertips.   See How Elastic Path Delivers Unique Customer Experiences The Elastic Path Demo Library features multiple demos that showcase the power and scale of our products. Go to Demo Library 2. Consumers Becoming Increasingly Sustainability Conscious Sustainability is at the forefront of consumers’s minds nowadays and companies are following suit. According to a global survey, "66% of global consumers would pay more for sustainable businesses and products." With that being said, many brands are becoming environmentally conscious and shifting away from plastic in packaging and now include the origin of materials used, as well as information on how to recycle them. In addition, many companies now include data about their carbon footprint with their customers. Overall, these trends depict the shift in consumer and brand consciousness toward our natural environment, leading to a bright future for eCommerce businesses. 3. Omnichannel Shopping Leading to Better Customer Retention According to Omnisend, “customer retention rates are 90% higher for omnichannel versus single channel.” An omnichannel approach to eCommerce is being adopted by companies to make the customer experience more convenient. For example, allowing a customer to shop online but return in-store guarantees that the customer has a seamless shopping experience. Furthermore, integrating digital channels enables a company to maintain a consistent brand appearance across all devices. 4. Personalization Means Better Brand Experiences Personalizing the customer experience increases the likelihood that the customer makes a purchase and has a positive experience with the brand. According to Accenture, “74% of consumers would find ‘living profiles’ valuable if they could be used to curate the experiences, offers, and products they receive.” With direct access to customer data, such as browsing history, interests, and searches, brands are able to create unique experiences like hosting a live stream event or even creating a hologram. The ability to personalize also allows companies to more easily adapt to trends, by making changes such as new colorways for products. 5. Delivery and Return Policies Will Become a Key Service Differentiator Studies have shown that delivery fees and return policies are important factors when customers are choosing where to shop. According to Forrester, “about three out of five French, UK, and US online adults prefer retailers that offer free return shipping; about two out of five prefer retailers that provide refunds via the original form of payment.” Free delivery and free returns are services that customers strongly desire, and can cause customers to choose one brand over another. Brands who care about the customer experience should invest in streamlining their delivery and return processes. 6. AI Creates Innovative Ideas AI plays a significant role in omnichannel planning, which enables companies to capitalize on business opportunities in real time. Machine learning is especially useful in forming the demand plan for product attributes, marketing events, and style or color forecasts for the lifecycle of a product. AI automates these processes and drastically reduces the time needed for planners to create manual “SKUs”. 7. Subscriptions Build Up Customer Loyalty As DTC eCommerce continues to grow, many companies have adopted a subscription model that has shown great success with traditional retailers. A subscription eCommerce service offers consumers a lower-cost way to buy what they need. Around half of companies surveyed in 2019 stated that they would implement subscription services to boost customer retention. What’s Next for DTC eCommerce? DTC eCommerce offers tremendous opportunities for brands due to the growing trend in online shopping. Large retailers such as Nike have already begun to shift their focus to appealing to the needs of online shoppers. The cost savings achieved through DTC eCommerce is directly transferred to the consumer, which leads to people preferring DTC eCommerce brands over traditional retailers. Also, DTC eCommerce allows companies to be more adaptable and in control of their distribution. In a fast-paced world where trends are ephemeral, a digital presence is vital. Digital commerce enables DTC brands to keep up with consumer trends and gives them a significant advantage over traditional retailers. Above are just a few of the DTC eCommerce trends that represent how companies are adjusting to the post-pandemic digital world. As companies adopt these trends of sustainability, AI, and personalization, DTC eCommerce will continue to become an approach more companies will look to expand to. For more information on DTC eCommerce, check out our DTC eCommerce page here.
    Topics: companies, products, consumers, shopping, brand, seven, customer, ecommerce, direct, trends, brands, dtc.
  • Shopify and China’s JD.com team up to capture cross-border sellers - Two of the world’s largest e-commerce players are joining joined hands. Major Chinese online retailer JD.com has formed a strategic partnership with Ottawa-based Shopify to help global brands tap China’s enormous appetite for imported goods, as well as help Chinese merchants sell overseas. The news is turning heads in China’s cross-border e-commerce community. The first […]
    Topics: jd, chinese, ecommerce, shopify, chinas, china, jdcom, capture, team, brands, goods, amazon, sourcing, crossborder, sellers, techcrunch.
  • Shoptalk 2022 Recap: What We Heard and Saw in Vegas - Shoptalk was back in 2022, a four-day event that's has been dubbed the 'biggest retail conference of the year.' Considering the years we all spent in various states of separation, getting back to in-person events was a welcome change of pace. It was full of long-overdue meetings between old friends and colleagues in the industry, a chance to make new connections, and be inspired by the passion, dedication, and ingenuity of the players in the industry.  Elastic Path was in the thick of it, even taking over the Vegas strip. On the show floor, we enjoyed hosting some fireside chats with our fabulous customers Serena & Lily, Pella, and Deckers Brands at our booth. Our customer Serena & Lily shared some of what they are looking to accomplish in creating new customer experiences online. “Part of the fun of design and our brand is putting together a room that feels very you. We want our website to replicate the experience in our design shops, where design advisors help customers through the design process. We don’t currently have that online, so we want to create experiences that allow for that. That is a future goal for us.” Check out the full live stream here   or see how Pella is looking at establish a new direct to consumer model. “As the consumer expectation is shifting and digital is becoming more influential on how a customer learns about our products and ultimately configures and purchases, we want to be on the forefront of that by being one of the first national windows & doors distributors to have that presence and own that space online." Keep an eye out for a few others coming soon. Beyond sharing the stories of our customers, we met and heard from a variety of brands, partners, and thought leaders in the commerce space. This post will run through some key takeaways and predictions about the future of retail that were making waves at Shoptalk 2022.  What We Heard on The Show Floor The excitement on the show floor was palpable. Brands shared their challenges and latest wins, vendors demoed their latest technology, and industry experts predicted the future. Let's dive into a few common themes we heard: Composable Commerce is Here The first was that the Composable Commerce Movement is now firmly established and is here to stay. Brands have recognized the benefits of this approach by leveraging best-of-breed solutions to quickly launch and optimize brand-centric experiences. Learn more about the Composable Commerce Movement here. It is no longer a question of when it will take over as the de-facto commerce approach. Instead, some of the brands still on older monolithic architecture (all-in-one solutions) were trying to get to grips with how they could break free of the restrictions and innovate with new experiences that their customers have come to expect.  Partner-First For Commerce Success The second theme was best-of-breed partners critical to a successful Composable Commerce approach to deliver innovative experiences. These partnerships were heavily represented in two ways, first from the presence of some of our partners like Vue Storefront, Bloomreach, and Amplience championing a headless Composable Commerce approach by showcasing the experiences they were instrumental in delivering.  Along with Elastic Path, we work with our partners are crucial in powering a complete solution, like our new Pre-Composed Solution™ to deliver best-of-breed merchandising & commerce experience management.  And secondly, exciting development backing a Composable Commerce approach was seeing the litany of new technology providers that fill essential gaps in existing commerce technology stacks.  From AI vision powered solutions to create product data to live streaming partners that will be a crucial new channel in the coming years for retail brands to deliver their messages and products in a seamless and frictionless way. I would be remiss not to mention the buzz around the possibilities the Metaverse offers. Though exciting, the consensus was that it was one for the three to five-year vision. Some brands like Forever 21 & Pacsun are already experimenting with NFTs for the Metaverse. Watch this space to see how the strategies shake out and where retail is headed in the Metaverse.  Brands Are Outgrowing Monolithic Solutions A third theme was hearing from numerous brands that they struggle with their existing commerce platforms like Salesforce Commerce Cloud. To highlight three common complaints: 1. Brands are suffering from complicated catalog management due to the restrictive design of these traditional solutions. If this sounds familiar, learn how Catalog Composer  can help alleviate those ailments with a faster, easier, and infinitely more flexible solution to a core commerce capability. 2. Another common complaint from brands on traditional commerce platforms was the fear of re-platforming. We often heard, "we just re-platformed; we're not ready to do it all over again yet." Thankfully, the answer is it's easier than ever to get started on a Composable Commerce journey. You can replace the pieces causing the most headaches first and follow that up with others at your own pace. We like to call this approach "progressive re-platforming," a solution to start using highly extensible modern technology so your brand can be ready for the rapid and seismic changes the retail space will see soon.  3. The third common complaint we heard was around speed. This problem is twofold, first is the speed of adoption of new channels and experiences. Slow innovation and adoption on traditional monolithic platforms apply to both established cases (like venturing into the B2B space, new geographies, etc.) and innovation with new channels like live-streaming and eventually even into the Metaverse. With a Composable Approach, adopting these new channels is significantly more accessible since new integrations can be delivered in weeks rather than running a complicated months-long project on a monolith.    Get hands on with an Elastic Path Free Trial Start building the commerce experience your unique business demands with a free Elastic Path Commerce Cloud account. Get in touch with us and we will setup a Free Trial store for you for six weeks. Sign up for a free trial The second aspect of the speed complaints is overall site speed. In traditional monolithic architecture, there are limits on the results from site speed optimizations that developers can hope to achieve. The limiting factor is often the monolithic architecture in itself. Fortunately, these performance limits do not exist with a Composable Commerce approach's decoupled architecture. To learn more about how site speed can impact your brand, check out our blog. Key Predictions About The Future Of Commerce Beyond the chatter on the floor, there were more general points of discussion on the future of retail.  1) Stores Are Back!  With much of the world emerging from the pandemic, brick-and-mortar stores are beginning to regain prominence. Some brands like Warby Parker, which started as an online-only glasses shop, now is seeing the positive impact of having physical stores. However, where these stores are delivering value is removed from traditional values like location and access to customers. An interesting theme emerged around the "influencer potential" that people in-store could have. By having store associates be a touchpoint to build the voice and identity of a brand, they can be an instrumental part of telling a brand’s story. Particularly as brand authenticity continues to gain momentum as a central pillar in positioning strategy as it resonates well with today's customers as gen Z becomes a more active part of the overall retail picture.    2) New Customers = New Expectations. Beyond the usual tropes of customers who "want it now," an exciting theme developed around delivering context-relevant solutions—for example, someone looking for a summer dress during the peaks of winter. A search like this signals the current mindset of that buyer. They are looking forward to the near future. Tomorrow's customers expect a buying journey that is relevant to that context and introduces complexity and nuance to strategies brands can adopt to provide such a buyer journey. Whether this spans multiple channels and touches, a Composable Commerce approach is well suited to solve for such complexity by empowering brands to incorporate best-of-breed personalization and content management system (CMS) vendors into their composed solution. 3) Customer Loyalty is Evolving. "Personalization is the new loyalty" was a phrase repeated in multiple sessions. What does that mean? Like the context-relevant buyer journey, providing a frictionless shopping experience relevant to an individual shopper is going to be a vital part of building customer loyalty. As customer expectations evolve, two points: personal relevance and brand authenticity, will be the key drivers of loyalty. As with most hot button issues in the commerce world, plenty of vendors offer personalization solutions that can be incorporated into your brand's Composable Commerce solution.  4) Investors are Focusing on Profits Again.  This new focus will be crucial to the success of any retail brand in the future. It is a significant shift away from recent years, where customer adoption was the main focus, and the high 'burn rates' fuel those adoption numbers being a side note. With profitability coming to the forefront, ensuring that your costs are manageable from an eCommerce perspective will be vital as brands endeavor to deliver customer-centric experiences into the future. Check out our Total Cost of Ownership guide to learn more about using a Composable Commerce approach can help reduce costs compared to traditional monolithic platforms.   Shoptalk was an exciting return to in-person events, packed with enthusiasm and innovative ideas. Is your brand ready for the future of retail?  Chat with us today to see how we can help your brand or see how our Pre-Composed Solutions™ can kick-start your Composable Commerce journey.
    Topics: retail, brands, commerce, recap, approach, experiences, future, customers, customer, brand, shoptalk, saw, composable, heard, vegas.
  • Shopware, an e-commerce platform that powers 100K brands, raises its first outside funding: $100M from PayPal and Carlyle - The e-commerce boom that started with the COVID-19 pandemic shows little sign of slowing down, and today a company called Shopware, which provides a set of open source tools to power online shopping experiences for some 100,000 mid-sized and larger brands, is announcing $100 million in funding to capture the opportunity. The money is notable […]
    Topics: brands, techcrunch, shopping, online, shopware, tools, paypal, companies, powers, outside, raises, funding, ecommerce, carlyle, business, platform.
  • Snap upgrades its AR Shopping features with real-time pricing, more product details - Snapchat is upgrading its AR shopping experience today with updates to both to the Shopping Lenses inside its social app as well as to the analytics shared with Snap’s brand and retail partners. For consumers, the AR shopping features become more practical to use, as they’ll now display key product information, updated in real-time, like […]
    Topics: lenses, snap, features, snapchat, ar, realtime, users, pricing, upgrades, shopping, lens, million, brands, details, product, techcrunch.
  • SoftBank in talks to back India’s ElasticRun - SoftBank Vision Fund 2 and Goldman Sachs are in talks to back Indian commerce startup ElasticRun, according to four people familiar with the matter. The proposed Series E financing round, at about $200 million, values ElasticRun at over $1 billion, the sources said, requesting anonymity, as the deliberations are ongoing and private. The Pune-headquartered ElasticRun […]
    Topics: startup, elasticrun, brands, billion, softbank, techcrunch, indias, million, talks, stores, indian, ecommerce, firms.
  • Solo Brands Founder, Now Wealthy, Reflects - Having sold Solo Stove, a company he co-launched in 2010, Spencer Jan reflects on finding meaning amid financial freedom, among other topics.
    Topics: equity, sold, brands, didnt, private, company, reflects, founder, solo, wealthy, im, launched, stove, business.
  • Supply Chain Issues? How Going Local Can Help - The pandemic has shown how vulnerable the global supply chain is to disruption, but moving the process closer to home can help relieve some of those issues.More
    Topics: chain, process, business, delays, help, issues, manufacturing, going, brands, closer, brand, theres, local, supply.
  • Tata to open up super app Neu to outside brands - Tata Group plans to expand the family of services it offers on its recently launched Tata Neu super app to include services from outside the Indian conglomerate group, the company’s top executive said, as the 154-year-old salt-to-software giant looks to make a dent in the consumer technology space. Tata Neu — which clubs together nearly […]
    Topics: group, super, open, brands, offerings, neu, outside, technology, firm, tata, services, launched, techcrunch, app.
  • The Best Super Bowl Ads of All Time - The next Super Bowl is coming. And as we get closer to the big game, Americans aren't just looking forward to the football -- they're also excited to see what the nation's big-budget brands will come up with for this year's ads.
    Topics: budweiser, bowl, tide, brands, ad, game, man, ads, best, super, commercial.
  • The Best Time to Post on Social Media in 2022 [Data from 300+ Marketers] - Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others.
    Topics: best, times, marketers, social, brands, platform, media, posting, saturdays, data, post.
  • The Expert jumps into home goods e-commerce - The Expert, which provides video consultations with top designers, expands into e-commerce to become what co-founder Leo Seigal referred to as “Farfetch for home.”
    Topics: ecommerce, designers, seigal, jumps, brands, clients, vintage, company, goods, experts, ventures, techcrunch, expert, million.
  • The Folklore Group secures $1.7 million, launches fashion B2B e-commerce platform - Fashion e-commerce startup The Folklore Group today announced a shift from direct-to-consumer to B2B wholesale against the backdrop of a $1.7 million pre-seed funding, which the startup plans to use to fuel the growth of its new business. The startup’s new wholesale business, dubbed The Folklore Connect, will link luxury fashion brands in emerging markets to […]
    Topics: group, africa, startup, launches, brands, south, sales, rasool, secures, continent, ecommerce, million, platform, retailers, folklore, fashion, b2b, techcrunch.
  • The HubSpot Blog’s 2022 Instagram Marketing Trends Report - If you’ve been on Instagram lately, you’ve probably noticed that the app looks a bit different every time you log on.
    Topics: say, brands, instagram, leverage, report, trends, blogs, content, marketers, shopping, marketing, followers, effective, hubspot.
  • The Myth of Headless Commerce - Headless Commerce is the buzz word that just won’t go away. So much talk about being headless evokes the image of the headless horseman for me. And so, I finally looked him up, to satisfy my curiosity about what he represents. The headless horseman symbolizes a past that never dies and continues to haunt the living. That sounds a lot like what Headless Commerce has turned into lately. Over my last several years supporting organizations and brands looking to modernize their customer experience, the first qualifier seems to be “are you headless”? But what does that really mean? When a brand asks a commerce vendor if they are “headless”, the answer will always be YES! Every eCommerce Platform available today makes a claim that they can operate in a headless manner. Let’s pause for a moment. What are brands really looking for when they are asking for headless? A read through of the past several (dozen or so) RFPs that have come across my desk indicate that organizations, whether they realize it or not, want the headless horseman. The “head” separated from the body, but still haunted by the past. What do I mean by that? Organizations want headless, ostensibly to create a more flexible and extensible commerce architecture that will support long term growth. They want more engaging experiences that drive more conversion. They want blazing fast site speed. They want a commerce architecture that will support the rapidly changing nature of commerce. But simply removing the “head” (or frontend) will not accomplish any of that. When I read an RFP asking for Headless Commerce typically what follows is a ridiculously long checklist of the features from the monolithic platform the customer is currently on. If this approach sounds familiar, then you are inviting the headless horseman into your organization. You will be haunted by a commerce architecture that’s as inflexible and rigid as it has always been. Being “headless” just isn’t enough to help brands drive revenue growth. Ready to Get Started with Headless Commerce? Discover the steps for getting started, how to implement your front-end, considerations for choosing the right platform and more with our full guide. Read the Guide So, what is the alternative? How does an organization respond to the pace of change in the market? How do you prepare for the expansion of commerce to touchpoints we haven’t even imagined yet? To fully realize the promise of ‘Commerce Everywhere’ (more on that in an upcoming post), brands should consider each part of their customer experience independently. For example, how important is search to how your customers experience your brand? If search experience is important to you, consider it independently from your eCommerce platform, against the requirements and KPI’s relevant for your organization. Do you have a large content management team that has robust requirements around driving engaging content? You won’t be able to satisfy those requirements with a built-in CMS in a monolithic commerce platform. Instead, you should consider separating your content management and your commerce platform. This ‘composable’ approach to commerce allows organizations to fit solutions to their requirements, instead of having to fit their requirements to the technology. External composability is important however, this ‘composable’ approach should also be applied to your evaluation of a Commerce vendor’s solution. While every Commerce vendor can reasonably claim to be Headless, few are truly composable. And even fewer have designed their own architecture from that same composable viewpoint. At Elastic Path our APIs are built around packaged business capabilities, each of which is easily composable both with each other and external capabilities (like search, content management, etc.).
    Topics: content, commerce, architecture, horseman, brands, composable, headless, myth, platform, requirements, experience.
  • The One Data Insight That Doubled This Brand’s Sales - Talley & Twine is a premium watch brand built with intention and inclusion. It was founded by Randy Williams, an avid watch collector who wanted to bring more representation to the watch industry. In this episode of Shopify Masters, Randy shares how he turned a sketch into his first prototype, built out a successful crowdfunding campaign, and doubled annual sales through data analysis.More
    Topics: really, sales, thats, things, doubled, able, talley, watch, going, watches, company, data, think, insight, brands.
  • Top 15 Brands on Instagram, for Inspiration - Learning from top brands on Instagram can help merchants generate content ideas for their next campaign. Here is a list of top brands, including NASA, Nike, ZARA, and more.
    Topics: followers, inspiration, include, feature, highlights, videos, content, million, brands, profile, instagram, images.
  • Top Elastic Path eCommerce Integrations - An Introduction to eCommerce Integrations Like many other brands, your business is likely seeking to drive digital growth by providing best-in-class digital experiences for your customers. In that case, you've no doubt already heard about the benefits of Headless and Composable Commerce. While a Composable approach to eCommerce offers unparalleled flexibility and performance, the burning question "beyond the commerce platform, what else do I need?" A vital benefit of a Composable approach is the ability to integrate best-of-breed third-party solutions for services like search, CMS, payments, etc. Choosing whom to partner with for services is essential to realizing your brand's ideal digital customer experience. This post will use our 15+ years of experience in Headless Commerce to cover the most common integrations brand's looking to innovate and grow their revenue focus on, why these partners are crucial, and a brief look at some of the offerings in each segment. A Brief Summary of Composable Commerce Before we dive into some of the critical eCommerce integration categories, it is helpful to briefly summarize what Composable Commerce is and its main benefits and drawbacks. Composable Commerce is an approach that enables business and tech teams to bring their brand's unique digital vision to life by launching and continuously optimizing digital commerce experiences that leverage multiple best-of-breed vendors composed together into a complete, business-ready solution. Rather than forcing an 'out-of-the-box' commerce platform to fit your brand's needs, a composable approach allows your team to select the partner that best suits your needs and seamlessly integrates it with your commerce platform. The best-of-breed vendors in each space offer highly specialized - and usually functionally superior- alternatives to services that a legacy all-in-one platform can deliver. In some cases, brands running one of these legacy all-in-one commerce platforms are paying double, once for the sub-par feature included in their commerce platform and again for the better performing third-party solution. Every decision in eCommerce comes with some drawbacks. With Composable Commerce, one of the main drawbacks is the cost and risk of managing multiple vendors. If your brand's goals include vendors for several eCommerce integration categories, the individual price of each of these SaaS offerings can add up quickly. Other Composable Commerce vendors can leave issue resolution and monitoring to you, a risk some brands are unwilling to take. We recommend our Composable Commerce XA™ offering, the industry's only experience assurance offering that de-risks a composable architecture by providing a single source of identifying issues in your eCommerce stack. To learn more about Composable Commerce XA™, click here.   Search & Product Recommendations Search, and product recommendations are often at the top of the feature list for brands looking to modernize their eCommerce platforms. In the past, search functionality may have been one of the boxes to check off on a long list of requirements when selecting an all-in-one commerce platform. Today, the cutting-edge brands are acutely aware of the impact a best-of-breed search capability can have on the performance of their eCommerce stores. A best-of-breed search vendor will help achieve your brand's potential by delivering relevant suggestions to customers and keeping them in your store with lightning-quick search results. Modern search solutions allow brands to curate the most relevant results according to their customers' unique preferences. With a 'good enough' approach to search & recommendations, you leave money on the table and will continue to suffer from sub-par conversion rates, ACV, etc. That isn't to say that a 'modern' search functionality will be the answer to all your brand's eCommerce search needs. As with other categories in a Composable Commerce approach, a particular vendor may be a better fit for your brand, depending on your needs and customer experience objectives. Check out some of our top search partners to learn more about their specific offerings. Algolia Google Cloud Search Handshake Elastic Search Content Management Systems (CMS) A modern Composable Commerce approach typically leverages a 'headless' commerce solution - like Elastic Path Commerce Cloud. A headless commerce solution decouples the core back-end commerce functionality from the 'front-end' experiences that customers see and use. What is a CMS? A Content Management System is a software solution that powers the content on your website and other browser-based digital properties and allows users to publish and manage website content without needing to build a custom website front-end in code. Since the digital battleground for brands has focused on delivering stand-out experiences for customers, many CMS options have different strengths. They will vary on crucial differentiators like low/ no-code, content automation, templates, etc. The benefits of a modern CMS solution include: The ability to deliver consistently excellent digital experiences across touchpoints Rapid performance Ease of use Lower cost (especially for the cloud-based SaaS CMS solutions) These CMS solutions free your merchandising and marketing teams to quickly execute game-winning strategies without having to rely on an IT team, as they did in legacy CMS offerings. There is no 'best' CMS tool to leverage; instead, we recommend brands pick a CMS tool that matches their needs and operational goals. Here are a few of the popular CMS solutions from our Accelerators hub. Amplience Bloomreach Contentful Acquia Read our post here for a more in-depth look at the top CMS solutions. Payments Providers The payments landscape has changed significantly in the recent past. Contactless payment is the most prominent current trend. Other developments include fraud detection, Buy Now Pay Later (BNPL), Point of Sale (POS) device integration, one-click checkout, etc. These allow brands to make the final purchase stages a seamless and pleasant experience for their customers. Many popular payment vendors come pre-integrated with a headless commerce platform with a Composable Commerce approach. All you need to do is link an account in a few easy steps to leverage the benefits of these payments providers. At the risk of sounding like a broken record, the choice of payment provider comes down to what fits your brand's needs the best. Some brands need to work with particular vendors because they are the standard in a specific geographical market. In contrast, others will leverage several payment solutions, accommodating existing partners and additional providers to ensure they offer the most convenient payment method across all of their current and future touchpoints. The benefits of a leading payment solution include security, buyer convenience, speed to launch new touchpoints (many payments solutions have pre-build offerings to address use cases). Additionally, at enterprise levels, custom pricing leads to a lower overall total cost of ownership (TCO). Some of our top payments partners include: Stripe  PayPal Braintree Adyen Conclusion In summary, the top integrations for a Composable Commerce approach are search, CMS, and payments. Each of these categories has multiple vendors, each with its strengths. There is rarely a 'best' vendor amongst them. Instead, based on your brand's needs, your final selection should be based on the best fit for your brand. Check out the complete list of accelerators on our hub here. For brands looking to get up-and-running quickly, we offer Pre-Composed Solutions™. These are business-ready solutions, which combine Elastic Path commerce capabilities, partner integrations, and critical customizations so you can launch in a matter of weeks, not months. Still, need help picking a best-for-me vendor in any other these categories? Please chat with us today to see how your brand can achieve and exceed your eCommerce goals.
    Topics: digital, ecommerce, search, commerce, cms, solutions, composable, integrations, approach, vendors, brands.
  • Una Brands teams up with KlickBrands to enter South Korea’s e-commerce market - Una Brands, a Singapore-based e-commerce aggregator, has partnered with South Korean peer KlickBrands to expand its footprint in South Korea.  The strategic partnership will help South Korean e-commerce brands grow domestically and make inroads into more countries in Asia. Una, one of the largest e-commerce aggregators in Asia, has already established its presence there, including Singapore, Australia, […]
    Topics: asia, koreas, techcrunch, teams, market, brands, presence, south, enter, million, una, ecommerce, korea, klickbrands.
  • Valued at $50M, Body404 wants to bring Chinese indie brands to the world - Over the past few years, Shein has taken over online fast fashion by exporting affordable wear from China to customers around the globe. Its success has attracted a wave of imitators, but a startup called Body404 believes China isn’t just about cheap runway knockoffs. The country is also seeing a budding generation of cosmopolitan designers […]
    Topics: 50m, bring, brands, wants, world, valued, body404, wear, zhang, million, indie, return, designers, fashion, chinese, startup, china.
  • What Is Brand Essence? 5 Examples - If you had to describe yourself in less than five words, what would you say? For people, these words are the foundation of a personality. But for companies, they refer to the brand essence.
    Topics: companys, company, examples, statement, brands, brand, identity, build, customers, essence, trust.
  • What My Kids' Roblox Addiction Taught Me About the Metaverse - While business leaders are speculating about the metaverse, our kids are already living in it.
    Topics: social, z, taught, addiction, roblox, metaverse, digital, universes, brands, brand, kids, technologies.
  • What Video Marketers Should Know About Creating Diverse and Inclusive Content [New Research] - Inclusive content is no longer considered a bonus for video marketers; Diversity, Equity & Inclusion (DEI) is an integral component of an effective video content strategy.
    Topics: video, diversity, marketing, content, media, searches, know, dei, creating, marketers, brands, diverse, inclusive, representation, research.
  • What is the Cost of Headless Commerce? - When talking to brands about the benefits of Headless Commerce, one of the most frequent questions, and often the first, is "how much does it cost?" Spoiler: Before a commerce vendor understands a brands goals and roadmap, the answer is almost guaranteed to be “it depends”. Understandably, brands evaluating commerce platforms are frustrated with "it depends." The truth of the matter is, there isn’t a better answer until knowing more about your brand’s needs and ambitions. This post will summarize what "it depends" on and how a few key areas influence the total cost: Subscription license fees and how it varies   The 'types' of Headless Commerce platforms available and how they impact the cost   Implementation & re-platforming costs The Variable Cost of Headless Commerce Headless Commerce vendors generally have a similar cost structure. While these vary slightly across vendors, usually, our customers don't view these as a significant factor in choosing which Headless Commerce platform is best suited to their needs. Generally, the subscription license cost is based on how much merchandise is sold in a store. Gross Merchandise Volume (GMV) based costs are now standard. They range from a fraction of a percentage point to a few percentage points (0.3% - 3%) of GMV, depending on each contract. Usage-based costing is by no means a new cost structure; other SaaS solutions have a similar system - cloud computing is a good example. The other alternative to volume-based pricing is based on the number of orders processed; this alternative is less common since the average order value can vary drastically from one brand to the next. At Elastic Path, typically, the costs start from 50,000 USD/ year and increase based on your transaction volume. The benefit of this pricing structure is the economies of scale, where your unit costs will be cheaper at $1 Billion in order value versus order value of $10 Million. The most critical piece in evaluating what eCommerce solution to buy is comparing Headless Commerce costs compared to traditional monolithic solutions. No surprises here, Headless Commerce is usually cheaper - especially in the long term- than a conventional monolithic platform like Magento, Salesforce Commerce Cloud, or Shopify. For a more detailed look at the cost implications, please read our guide on the Total Cost of Ownership. Beyond the subscription license cost for your core commerce platform, the licensing of third-party subscriptions could also be significant. With modern Headless Commerce solutions following a composable approach, brands can pick which third-party technologies they need to address their commerce goals. Typically, these include connecting the core commerce engine to third-party Search, Content Management Systems (CMS), Order Management Systems (OMS), enterprise resource planning (ERP) tools, personalization, tax & payments. Each of these services will come with its own costs that must be evaluated with each vendor. Ultimately your total cost for third-party solutions will depend on what back-end solutions your brand needs to achieve its commerce experience goals.   Interested in Learning More About Elastic Path Commerce Cloud? Launch and optimize innovative experiences fast, with a modern, headless, SaaS, API-first, & microservices-based commerce platform. See the Future of eCommerce Types of Headless Commerce & Their Costs Headless Commerce solutions can be broadly categorized into two main buckets. 'Retrofitted Headless' and Microservices-based Headless Commerce. In a nutshell - 'retrofitted' Headless solutions were built upon the older monolithic solutions, where the 'head' or front-end has been separated. This allows brands to create better customer experiences since they are no longer bound by only what is available out of the box from a monolithic solution. The drawback of these types of Headless Commerce solutions is that the back-end is still 'tightly-coupled,' where each component is interdependent, resulting in more costly and difficult customizations. In contrast, Microservices-based Headless Commerce solutions are designed so each 'service' or component that makes up a complete solution can function independently and instead 'talk' to each other through APIs. This means that the whole solution is easier to customize and add to in the future as the brand's needs or their customer's needs change. For a more detailed comparison between the two types, check out our headless vs retrofitted post here. There are a few key factors at play when it comes to the costs: Microservice-based Headless Commerce allows you to pick and choose the necessary pieces for your brand. Rather than paying for every feature in a 'retrofitted' Headless solution (due to their tightly coupled back-end architecture).   Future enhancements are cheaper to implement with Microservices-based Headless Commerce. This is primarily due to the lower 'effort' or developer hours needed to customize these solutions.   Microservices-based Headless Commerce is designed to work with the best third-party solutions available for a particular function. Search is a great example, where the capabilities of a monolithic solution will be dwarfed by those of a third-party solution whose sole focus is on this function. Not only are they functionally superior, but a Microservices-based approach negates the need to pay for both the 'out-of-the-box' & a better third-party solution. Understanding what services your brand will need to achieve your eCommerce goals is crucial. Even with a Microservices-based Headless Commerce solution, these costs can sky-rocket for complex solutions that require several third-party integrations, each with its individual cost component. Implementation & Re-platforming Costs At this point, many brands have had to go through a re-platforming as they outgrew their initial solution or realized that their current system was not flexible enough to handle their increasingly complex eCommerce needs. These brands are painfully aware of how expensive a complete re-platform can be and would love to negate the need to do so again soon. See how you can futureproof your commerce solution. A significant portion of the cost of re-platforming is the implementation costs. Whether this is through a System Integrator (SI) or achieved by an in-house development team for brands equipped to do so, the majority of the resources spent in this effort are in the development. Although an SI will be more expensive when broken down into a per hour/ unit basis, it is critical to understand how it might impact your in-house development team's other priorities. As with all other costs, the implementation costs will vary based on a few factors: A phased vs. a full-scale re-platform. The time needed to have a portion of your eCommerce solution moved to a newer solution versus a full re-platforming can vary significantly. Many brands prefer to 'strangle' pieces of their solution as they go to keep costs and performance in check.   How much customization is required for your unique solution? Generally, it is easier and faster to customize a modern Microservices-based Headless solution. With a retrofitted headless solution, brands often have issues with higher-cost developer teams. Two contributing factors: the effort required to implement customization is higher. Sometimes, they need to know the old architecture of an existing solution (which can often be a scarce skill set).   Do you need to start from scratch, or does a similar implementation exist that can be 'tweaked,' saving hours of development and testing time? Check out our Hub of Pre-Composed Solutions™ that allows brands to launch in a matter of weeks, not months. For a more in-depth understanding of eCommerce re-platforming, check out our guide. Bringing it All Together In Summary, your brand's Headless Commerce costs will depend on the factors outlined above. Your total cost will depend on how you choose to: Volume (GMV) based subscription license fees for your core commerce platform along with individual third-party license fees for the entire composable commerce solution.   Your chosen type of Headless Commerce solution implies variance in customizations costs.   Implementation costs from SIs or in-house resources vary if it is a re-platforming and how you choose to transition to a modern Headless Commerce platform. Ready for an estimate of Headless Commerce cost that addresses your brand's unique needs? Talk to us today to get started on your quote.
    Topics: replatforming, headless, solution, solutions, costs, cost, commerce, microservicesbased, thirdparty, brands.
  • When Retailers Are Ad Platforms - Amazon pioneered the concept of a retailer-driven ad network. Now other retailer marketplaces are selling ads, too. The trend has far-reaching implications.
    Topics: ad, traffic, retailers, networks, platforms, revenue, retail, marketplaces, data, brands, ads.
  • Where Are These Viral Social Media Platforms Now? - From TikTok to Clubhouse to Lasso, it seems like new viral social media platforms are popping up every day. Furthermore, many of the ones that were once en vogue have suddenly waned in popularity. If you’re a marketer, keeping up with these trends can be difficult but necessary in building and maintaining a strong audience.
    Topics: media, social, brands, platforms, clubhouse, users, influencer, marketing, tiktok, app, viral, twitter.
  • Which Instagram Story Formats Really Engage Viewers [New Research] - In 2021, Instagram reported over 500 million users viewed Stories. 
    Topics: consumers, instagram, brands, short, marketers, example, audience, viewers, topic, formats, really, content, quiz, research, engage.
  • Wholesum raises $50M Series A to roll up third-party sellers on e-commerce platforms - As the boom of the e-commerce aggregator trend continues in Asia, South Korea, the fifth-largest e-commerce market in the world, is rolling up. Wholesum, a Seoul-based e-commerce aggregator, is jumping on the trend of larger firms buying up third-party merchants that would usually sell on e-commerce platforms like Amazon and eBay. The company said Tuesday […]
    Topics: brand, 50m, global, ecommerce, south, roll, joo, platforms, raises, million, growth, techcrunch, sellers, series, wholesum, brands, thirdparty.
  • Why Brands Are Taking Charge of Their Own Resale Markets - Why the new era of recommerce is seeing brands take on their own resale markets instead of leaving it to third-party apps.More
    Topics: brand, recommerce, brands, items, markets, customers, secondhand, taking, preloved, charge, resale, way, tradlands.
  • Why Your Agency Needs Composable Commerce Solutions in the Mix? - Composable Commerce may have reached buzzword status, but its driving force in today’s eCommerce success stories is unrefuted. Both major and up and coming brands are adopting its approach and architecture to transform the customer experience at speeds faster than ever expected. Today’s customer demands it. As an agency it’s critical to be at the forefront of technology, with every resource at your disposal to deliver on your client’s expectations. Composable Commerce is the right now of eCommerce. Here’s why your agency should join the movement. Composable Commerce Changes the Game With the flexibility of modular architecture and the open ecosystem of vendors, brands like never before have more control of user experiences and have the ability to scale at speeds faster than ever before. One of the Big-Five publishers had outgrown ShopifyPlus, but was worried it would take too long to move to a new eCommerce platform. They migrated in only 54 days using one of our Pre-Composed Solutions™. Composability supports brands and businesses who need to pivot quickly with growing demand. And if the last two years taught us anything it’s that change is constant. Composable Commerce Supports Complex Business Requirements In the early days of eCommerce, monolith systems were the gold standard; an out-of-the-box functionality with core features in a one-size-fits-all model. But for businesses (and your potential clients) with more complex needs, this platform can’t keep up with demand when it’s time to iterate. Think of businesses with instances of “multis” – multi brands, multi geographies, multi channels, or multi catalogs. This level of complexity requires modularity; the flexibility and speed that a microservices-based, API-first approach offers without the bloat of features not needed and the slow to market speed of a monolith. (If the wheels don’t fall off first). Composable Commerce Opens Up New Partnerships and Revenue With an open ecosystem of vendors great partners lead to even greater implementations. For functionality ranging from search, tax, chat, payments, CRM, OMS, and more, you’re opening the possibilities to develop even better solutions. Through our community of implementation, solutions and tech partners, we’ve developed unique solutions for brands ready to take the first steps into composability. Composable Commerce is future-proof. Referencing the modular building block analogy, the components are meant to be swapped for better functionality. There is no locked-in vendor solution, the approach is based on a best for the business need. For your agency this means growing partner relationships and opportunity to develop unique solutions – great for your reputation as an innovator and great for your revenue to always be building better. You want to stay ahead of the game with your clients, and composability by design is built for change. Want to See How Elastic Path Commerce Cloud is Future Proof? Launch and optimize innovative experiences fast, with a modern, headless, SaaS, API-first, & microservices-based commerce platform. See the Future of eCommerce No Other Approach Brings Business and Tech Users Together Speaking of a growth mindset and the power of partnerships, another key tenet of Composable Commerce is its benefits to both business and tech stakeholders. We’ve already touched on complex business requirements and the ability to iterate at speed, but let’s take another look at what that means for the stakeholders involved. In a recent Gartner study, 84% of respondents indicated there can be more than twelve primary leaders of a digital commerce initiative. The remaining respondents cited no primary lead for a digital commerce strategy. Similar questions posed in a 2019 survey produced the same results. A shift has occurred towards a digital commerce approach of total ownership distributed across the organization. So what does that mean? A siloed environment is death to the customer experience. A friction-free customer journey starts with open communication and a shared roadmap among all teams involved. And that opens the conversation to developers, marketing, customer service, and operations teams; wherever data and customer touchpoints can be identified and streamlined in the solution. A happy customer is confident and ready to purchase. For you as an agency, happy customers lead to conversions, and conversions lead to happy clients. The Composable Commerce Approach Can Be Gradual Let’s say you have a client on a monolith commerce platform who is reticent, rightfully so, of making the switch to a more composable solution. It can be daunting for a business new to a multi-vendor solution and microservices-based architecture; especially those without an in-house dev team. The good news is they can gradually transition over one functionality at a time. Let’s say they need more self-checkout options at point-of-sale – those integrations can be made with their existing legacy system and launched quickly without disruption to the business. You can now set the stage for future implementations with total client confidence because you’re meeting the client where they are, not forcing a canned sales pitch of services they don’t need. Incredible Opportunities in Growth, Technology, and Industry Reputation It’s official – eCommerce has gone composable. It will benefit your agency’s bottom line to advocate for its adoption, but also your reputation as a thought leader and innovator. Read more about our community of Solutions and Tech partners and find out more about joining the Composable Commerce movement as a partner.
    Topics: customer, commerce, solutions, tech, needs, mix, agency, business, brands, ecommerce, platform, approach, composable.
  • Why Your Brand Needs A Strong Visual Identity [+ 5 Examples to Inspire You] - Take a second to think about one of your favorite brands. A logo, storefront, color, or memorable ad campaign will likely pop into your mind. That's because a brand's visual identity is a powerful tool for telling a company's story, building customer affinity, and increasing revenue.
    Topics: company, brand, needs, inspire, customers, brands, strong, create, examples, identity, visual, visuals, logo.
  • YouTube teases livestream shopping expansion with co-streams, live redirects - In recent years, YouTube has been working to transform its platform into more of a shopping destination with product launches like shoppable ads or more recently, the ability to shop directly from livestreams hosted by creators. Now, it’s furthering that investment with new features for live shopping experiences. At yesterday’s YouTube Brandcast event, where the […]
    Topics: live, costreams, techcrunch, event, teases, viewers, feature, expansion, creators, brands, shopping, livestream, platform, youtube, redirects.