Top 2022 resources on buyers
Best buyers resource in 2022.
Learn more about buyers to improve your e-commerce strategy.
10 Real Estate Social Media Marketing Strategies That'll Bring in New Business
The following is a guest post by Leslie Mann, a real estate agent with Gibson Sotheby's International Realty of Weston, MA.
Buying or selling a home is an important financial (and emotional) decision. Most people are full of questions when they undertake this endeavor.
Your clients want more than someone with a real estate license. They want an agent who will protect their interests and help them navigate the complexities of property ownership. The agent they choose must be someone they'll feel confident having by their side throughout the process.
Topics: strategies, social, marketing, realtors, estate, business, buyers, bring, clients, real, video, thatll, media, content, share.
15 Mind-Blowing Stats About The B2B Buyer's Journey In 2020
The experiences that people encounter in their everyday lives as consumers are now shaping their expectations in the B2B world, too. Indeed, the lines continue to blur between B2B and B2C buyers, and it is this realization that has many companies playing catch-up with their B2B eCommerce strategies. So what does the modern B2B buyer’s journey look like?
Topics: buyers, stats, purchase, journey, total, source, companies, b2b, zfort, sales, mindblowing, ecommerce.
25 Global B2B Exchanges for Supply Chain Diversity
The coronavirus pandemic has disrupted supply chains, forcing distributors and retailers to find alternative product sources. Global B2B exchanges have existed for years. What follows is a list of 25 leading B2B exchanges.
Topics: global, supply, b2b, products, exchange, buyers, suppliers, million, site, diversity, free, chain, sign, product, exchanges.
4 Expectations of B2B Ecommerce Customers
It’s easy to fall into the trap of assuming that a compelling B2C experience will be sufficient for B2B users. For me, it took sitting face-to-face with 50 B2B customers and learning what really matters to them. In this post, I'll share what I discovered
Topics: users, terms, buyers, customers, product, search, ecommerce, pricing, b2b, expectations, spend.
4 Genius Tactics for Increasing Ecommerce Sales
Nothing about running an ecommerce business is straightforward or easy.
The goal is, of course, to present a product on your ecommerce website, entice buyers to purchase through ecommerce marketing, and then process payments.
This is how even the most basic ecommerce site should run.
But, unfortunately, goals are often easier said than met. To meet your goals, you've got to put in work — especially if you're working to build and grow your ecommerce business.
Whether you're an ecommerce veteran or are new the world of ecommerce, here are four genius tactics to entice buyers and increase sales.
4 Tactics to Increase Ecommerce Sales
The world of ecommerce is always changing. These tactics are some of the most impactful for boosting sales and attracting new customers to your ecommerce website.
Topics: increasing, ecommerce, sales, buyers, tools, genius, visitors, tactics, social, youre, media, website, site.
4 ways to leverage IIoT for B2B commerce
Industrial IoT (IIoT) devices are revamping B2B commerce by streamlining the ordering process for manufacturers, contractors and other business buyers. While many engineers and industrial experts are already using the IIoT to get a better picture of their operations, some industry decision-makers and B2B sales reps are missing the full potential of these sensors for commerce. Here are four ways to leverage IIoT for B2B commerce.
Topics: b2b, business, data, buyer, iiot, maintenance, ways, equipment, iot, commerce, technology, buyers, leverage, youd.
5 ways B2B automation will transform your ecommerce business
Automation in this context is the use of software tools, computers, and networks to complete tasks that would otherwise require human intervention. Let’s look at five ways that automation could improve your B2B ecommerce business today.
Topics: ways, invoices, data, transform, eprocurement, sellers, automation, ecommerce, business, b2b, buyers, integration, buyer.
6 Leading Ecommerce Business Models Explained
In this article, I will briefly explain six ecommerce business models. When you think of ecommerce, you probably think of the B2C business model. It is simply retail sales made from a business entity to an individual. Much of Amazon.com uses this business model.
Topics: b2b, transaction, model, letgo, b2c, models, ecommerce, sales, car, buyers, explained, leading, business.
6 Things to Do before Selling an Ecommerce Business
When it comes time to sell your ecommerce business, you may find you are not fully prepared for prospective buyers or your business isn't the smooth running machine you thought. The individuals considering your company may be looking for a new source of income or an addition to a portfolio of related businesses. These prospective buyers need assurances and info, to evaluate the potential.
Topics: company, business, information, ecommerce, things, buyer, buyers, sell, know, list, selling.
7 Common B2B Ecommerce Challenges (+ How to Overcome Them)
In 2019, only 13% of all B2B sales were generated digitally. By 2023, when U.S. B2B online sales are projected…
Topics: search, b2b, challenges, overcome, buyers, common, need, shipping, customer, data, purchase, product, ecommerce.
7 Email Cadence Best Practices for Better Email Marketing Campaigns
By 2022, an estimated 330 billion emails will be sent and received each day — making it one of the largest digital communication channels.
Topics: practices, emails, buyers, understand, dont, marketing, frequency, better, cadence, best, campaigns, customers, youre, sending, email.
7 Old-school Selling Tips for Ecommerce
Many online retailers don’t focus on selling. An online store is a digital sales agent. It must interpret a buyer’s needs, pitch relevant products, and close the deal — much ...
Topics: ecommerce, content, navigation, customer, buyers, order, product, customers, oldschool, tips, ask, selling, products, information.
7 Ways to Address Concerns of Online Shoppers
Even for an ordinary, inexpensive item, it’s astounding how many uncertainties can come up from online shoppers. If you tried to address every single worry or question in a product description, it would quickly become bloated and unmanageable. Instead, refer shoppers to secondary content, such as the following seven options
Topics: address, answers, questions, customers, buyers, online, concerns, ways, reviews, shoppers, product, item.
9 B2B Ecommerce Trends to Drive Your Long-Term Sales Strategy
Ecommerce drove 13% of total B2B sales in the U.S. in 2019. Forrester projected in December that share would reach…
Topics: drive, using, b2b, strategy, digital, buyers, trends, longterm, customer, important, customers, sales, process, ecommerce.
9 Best Practices for Creating a High Converting Pricing Page (With Examples)
Your pricing page is one of the most important parts of your website. It's where all your effort in building a relationship with your customer finally leads to a sale.
Topics: pricing, price, converting, high, plan, creating, expensive, buyers, page, pages, study, examples, know, practices, best.
Alibaba targets 30 million US SMEs
Alibaba has opened its platform to enable US businesses to sell their products to millions of Alibaba.com buyers in the US and around the globe.
Topics: alibaba, platform, nations, succeed, tools, b2b, services, global, targets, smes, million, buyers.
Allegro Gadane, platform for buyers and sellers, launched
The popular Polish marketplace Allegro has launched its own social website, called Allegro Gadane. It shouldn’t be compared to the likes of Facebook or Twitter. It’s more like a social platform for sellers and buyers to exchange opinions, ask questions and solve problems. Allegro created the platform Allegro Gadane to… Continue reading
Topics: platform, launched, buyers, questions, selling, website, webinar, sellers, gadane, allegro, community.
Amazon Business Is Winning. Here’s Why
After only four years, Amazon Business hit $10 billion in sales in 2018. If you sell to companies, Amazon Business should get your attention. In this article, I will address what B2B sellers can learn from Amazon Business — and how Amazon Business impacts them.
Topics: companies, business, buyers, digital, winning, prime, amazon, procurement, customers, heres, products, levels.
As stock rises on a slim earnings beat, eBay tells analysts to focus on payments and ads
Despite increasing competition from traditional retailers like Walmart and Target, which have invested heavily in e-commerce, and the whupping it’s routinely taking from Amazon among pure e-commerce companies, eBay, the 20-year-old lumbering Pez dispenser of an e-tailer, keeps plugging along. Now, as it manages to eke out another earnings win by matching analysts’ expectations, the […]
Topics: billion, earnings, yearago, stock, rises, focus, million, advertising, payments, analysts, tells, beat, company, buyers, marketplace, ebay, slim.
Attract More Buyers with Amazon's Enhanced Brand Content
Amazon is the fifth biggest retailer in the UK, accounting for £4 of every £100 spent. The other top spots are all taken by the 'Big Four' supermarkets, making Amazon's success particularly impressive. Amazon is one of the most popular sites for virtually every retail sector.
Topics: enhanced, tool, sellers, amazons, products, buyers, content, brand, product, attract, instance, amazon, ebc.
B2B Buyers Have High Ecommerce Expectations
Manufacturers and distributors know that they need to offer their products online for easy, self-service ordering. But many of those same businesses fear they won't be able to meet customer expectations.
Topics: process, orders, ecommerce, buyers, purchasing, expectations, product, shopping, customers, high, ordering, b2b.
B2B Ecommerce Helps Sales Teams (and Customers)
Many B2B executives believe that ecommerce cannot fit their business. But B2B companies that don’t embrace digital will lose opportunities. A digitally-savvy competitor could disrupt the market and cause large sales decreases for legacy companies, those that do not evolve.
Topics: b2b, quote, process, order, helps, buyers, customers, ecommerce, need, sales, digital, teams.
B2B Online 2019: How to take your commerce practice from good to great
B2B Online 2019 did not disappoint. Attendees got their questions (and then some) answered but if you weren’t able to make it in person, Shreyas Sali synthesizes the key takeaways here.
Topics: b2b, firms, ecommerce, experiences, b2c, commerce, good, practice, buyers, online, journey, experience, digital, great.
B2B marketplace ZAX targets Latin America’s wholesale sector with $6M in fresh capital
ZAX's platform unites freight, delivery and payments tools to connect sellers and buyers in Brazil.
Topics: fresh, targets, capital, marketplace, techcrunch, ballardie, platform, products, market, working, wholesale, using, latin, b2b, zax, buyers, sector.
B2B marketplaces will be the next billion-dollar e-commerce startups
Merritt Hummer Contributor Share on Twitter Merritt Hummer is a partner at Bain Capital Ventures, where she invests in the fintech, e-commerce and proptech sectors. Startups involved in B2B e-commerce such as Faire and Mirakl have burst out of the gates in 2020. Almost overnight, these startups transformed into consequential platforms, earning billion-dollar valuations along […]
Topics: models, ecommerce, marketplaces, payments, techcrunch, business, b2b, buyers, goods, billiondollar, startups, ways, transactions.
B2B’s Digital Shift Is Permanent and Incomplete
The pandemic has forced many B2B companies to add ecommerce capabilities quickly to keep orders flowing. The transformation is almost certainly permanent, changing how the companies operate. It's also incomplete.
Topics: sales, video, sms, shift, b2bs, pandemic, mckinsey, b2b, chat, digital, permanent, incomplete, buyers.
Beauty Pie, an online buyers’ club, picks up $100M to boost its beauty and wellness business
The beauty industry is worth some $500 billion annually, and the COVID-19 pandemic has led to a sharp rise in the proportion of sales being carried out online. Today, a London-based beauty startup is announcing a major round of funding in hopes of reaping the spoils of that trend with a direct-to-consumer online storefront selling […]
Topics: buyers, sales, business, wellness, boost, funding, covid19, online, picks, club, products, model, beauty, techcrunch, pie, company.
Brian Beck, B2B ecommerce expert and author, on digitally native buyers entering B2B industries [video]
Digitally native consumers are entering into B2B buying roles and their experiences in the consumer market are dictating their B2B expectations. Going forward, Brian Beck urges B2B organizations and commerce practitioners to get started and align channels.
Topics: practitionershe, buyers, industries, digitally, brian, making, ecommerce, todays, notes, stresses, expert, set, video, entering, native, b2b, win, mind.
Build a Better B2B Website in 3 Steps
Today’s B2B buyers rely on digital channels through every stage of their journeys -- even long after in-person sales interactions with reps.
Topics: best, better, help, buying, websites, buyers, build, b2b, steps, suppliers, website, customers, specific.
Bzaar bags $4M to enable US retailers to source home, lifestyle products from India
Bzaar, a business-to-business cross-border marketplace, is connecting retailers with over 50 export-ready manufacturers in India.
Topics: goods, bzaar, enable, company, india, lifestyle, products, bags, 4m, buyers, verman, way, marketplace, small, trade, retailers, source, techcrunch.
Change Organic Search Snippets to Drive Motivated Buyers
In “How to Increase Click-throughs on Organic Search Listings,” I addressed the importance of compelling messages in organic snippets. In this article, I will dig deeper. I will explore how ...
Topics: motivated, ad, snippets, using, large, change, organic, search, example, google, url, drive, placed, buyers, ads.
Chinese online retailer rejects Australian daigou buyers
Daigou buyers from Australia have been locked out of one China’s fastest-growing online malls.
Topics: selling, daigou, aomaijia, rejects, retailer, china, brands, australian, stores, online, buyers, chinese, product, products, supply.
Common B2B Mistakes, Part 4: Shipping, Returns, Inventory
This post is the fourth in a series in which I address common mistakes of B2B ecommerce merchants. The first post addressed mistakes related to catalog management and pricing. The second described user management and customer service failures. The third post discussed glitches from shopping carts and order management systems. For this installment, I’ll review mistakes related to shipping, returns, and inventory management.
Topics: common, returns, b2b, order, mistakes, buyers, return, sites, products, orders, shipping, inventory.
Convert your mobile browsers into buyers with these recommendations
Consumers, on average use five to six touchpoints before making a purchase – and for those multi-device shoppers their commerce...
Topics: buyers, product, recommendations, shoppers, mobile, browsers, navigation, journey, retailers, page, pages, comparison, users, convert.
Cross-border Selling Strategies: Marketplaces, Customer Service, and Regional Needs
Why sell internationally? Buyers all over the world are looking for both products that aren’t available in their domestic market…
Topics: buyers, business, customers, marketplaces, customer, experience, products, crossborder, shipping, service, dont, product, online, selling.
Customer Loyalty: Ten Ways to Earn More Repeat Buyers
Improving customer loyalty is the fastest, most cost-effective way to grow store revenue. Discover ten proven strategies to earn more repeat business.
Topics: earn, way, loyalty, customers, include, buyers, emails, repeat, customer, stay, rewards, email, woocommerce, ways, points.
Demystifying Personalization in B2B
B2B customers require a completely different value proposition than retail shoppers; and that value proposition requires a commerce platform that veers from a B2C definition that looks at past purchases to recommend future ones. In this article, we'll bring clarity to what true B2B personalization means.
Topics: personalized, b2b, commerce, online, sellers, personalization, demystifying, buyers, customers, ai, experience.
Determining What To Sell on eBay To Make Money
eBay connects millions of buyers and sellers around the world. It also can be a great way to make money…
Topics: ebay, money, realistically, product, selling, identifiers, buyers, search, item, price, products, sell.
Ecommerce Helps Retain B2B Customers
Ecommerce can help retain business buyers via expedited reordering, real-time reporting, and improved customer service. B2B retention is often a combination of product quality, consistent delivery, contractual relationships, competitive negotiated prices, and close ties between sales representatives and their buyers.
Topics: buyers, customer, sales, customers, product, site, retain, good, retention, helps, b2b, manufacturers, ecommerce.
Everything You Need to Know About Behavioral Segmentation [+ Examples]
No matter how many products or services you sell and offer, or how small or large your business is, no two customers are exactly the same.
Topics: tool, audience, examples, customer, customers, behavioral, journey, buyers, know, behavior, based, segmentation, need.
Farmer Boy Builds on Tradition While Preparing for the Future by Replatforming to BigCommerce
For over 30 years, Farmer Boy has been one of the leading companies in the agricultural industry, offering animal handling…
Topics: b2b, boy, success, sales, replatforming, website, buyers, platform, customers, farmer, company, ecommerce.
Flexible B2B Ecommerce Payments Are Easier than Ever. What Are You Waiting For?
Can we be frank for a minute? Too many B2B firms are falling behind the payment technology curve, putting their…
Topics: buyer, ecommerce, buyers, easier, sellers, payment, flexible, payments, b2b, credit, waiting, trade, seller.
Flippa raises $11M to match online asset and business buyers, sellers
Flippa uses a proprietary business valuation tool and algorithm to match online business owners to qualified buyers.
Topics: connect, flippa, asset, company, businesses, investors, online, buyers, million, match, 11m, sellers, business, capital, raises, hutchison, techcrunch.
Gated Content: What Marketers Need to Know
As William Shakespeare once wrote, "To be or not to be, that is the question."
Marketers have a similar classic debate and that is: gated versus ungated content.
While 80% of B2B content marketing assets are gated and lead generation is one of the top objectives for marketers, it's not an open and shut case.
Topics: audience, content, marketing, means, ungated, buyers, white, lead, marketers, gated, know, stage, need.
Hot Sale 2021: When is it and how to participate with your business?
Yes, you still have time to register your store in this campaign.
Topics: hot, participate, amvo, page, using, business, buyers, sale, online, register, website, campaign, purchase.
How Webinars Can Help Your Customer Retention Strategy in 2020 [IG]
When you first think of webinars, you probably think they're a great tactic for the first part of the flywheel — attract.
While you'd be right, webinars are also a way to delight and retain customers.
Topics: think, webinars, customer, way, work, youd, strategy, help, retention, journey, buyers, ig, b2b, working, webinar.
How to Build a Product Ecosystem Buyers Will Want to Be In
When I hear the word ecosystem, I think of my science class as a kid. Specifically, I remember having to choose an environmental ecosystem to do a project on. I chose the tundra ecosystem and talked about how the living and nonliving things in this climate worked together to survive the harsh, frozen, and typically snow-covered environment — none of them would make it without the value each element and organism provided.
Topics: services, ecosystem, connect, improve, products, needs, way, valuable, customers, product, buyers, build.
How to Craft the Perfect Email for Every Stage of the Buyer's Journey
Collectively, 103 trillion emails are sent worldwide every year … that's not a typo.
And 58% of people check their email before doing anything else online. It's no secret that email isn't dead despite the abundance of messaging apps and social media platforms sprouting up everywhere you look.
Topics: perfect, email, emails, right, youre, stage, buyers, theyre, journey, customers, subscribers, content, product, craft.
How to Create A Return Policy That Will Make Your Buyers Come Back
Customers will return their purchases but you can take steps with your return policy to make it as painless as possible for you and your customers.
Topics: buyers, customer, returns, tip, thing, pages, youre, customers, create, come, return, policy, product.
How to Create Content for Every Stage of the Buyer's Journey
No one wakes up in the morning and decides, “I’m going to buy something today.” Instead, they go through a path to purchase that includes research and evaluation before committing to a sales call.
Topics: journey, audience, funnel, business, create, customer, buyers, stage, content, marketing.
How to Develop a Niche Marketing Strategy that Drives Growth
As of March 2020, over 804,390 businesses in the U.S. were less than one year old. Combine that with the 31.7 million small businesses vying for customers, and the competition seems even more fierce. So how can you possibly create a marketing strategy that stands out? Diving into a specific niche is the way to set your business apart.
Topics: marketing, million, buyers, business, niche, growth, company, drives, small, customers, strategy, brand, develop.
How to Find an Online Business for Sale: 6 Marketplaces to Buy & Sell Online Businesses
Want to operate your own online business but want to skip through the formative years of generating traffic & profit? Purchase an online business for sale!
Topics: buyers, marketplaces, sale, business, buying, sellers, process, shopify, buy, businesses, youre, online, sell.
How to Get Started With CRM-Powered Advertising [+ Why You Should]
HubSpot was founded during a time when people were under constant attack from aggressive outbound marketing tactics.
Topics: stage, prospects, buyers, content, started, journey, data, ads, marketers, ad, crmpowered, advertising.
How to convert Amazon buyers to your customers (without breaking the rules)
An ecommerce brand has to decide whether to sell its products on Amazon's Marketplace, which is the dominant buying resource for today’s consumer. Independent brands can use Amazon as a tool to obtain customers. Through proper merchandising of their products, brands can turn Amazon buyers into their own loyal customers
Topics: product, set, rules, buyers, convert, website, amazon, insert, marketplace, customers, brand, sell, breaking, products.
Local marketplace OfferUp takes on eBay with launch of nationwide shipping
OfferUp, the mobile marketplace for buying and selling locally, is expanding its sights beyond your neighborhood. Today, the company is announcing an expansion of its service that will now allow sellers to ship their items nationwide to interested buyers, potentially netting them a larger audience than if trying to sell only within their local community. […]
Topics: sellers, items, users, shipping, company, offerup, marketplace, ebay, transactions, app, nationwide, buyers, takes, local, launch.
Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges
Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing…
Topics: multichannel, sales, opportunities, shopping, marketplaces, channel, shoppers, channels, sellers, retailing, buyers, product, challenges.
Multi-Touch Attribution and Models: A Complete Guide
Today's buyer's journey includes a number of interactions across various touchpoints and channels. There's rarely a conversion of sale that occurs based off a single interaction.
Topics: guide, multitouch, journey, complete, attribution, touchpoints, buyers, models, model, conversion, channels, credit, customer.
Online Product Catalogs: 4 Ways They Enhance Your B2B Buying Experience
Improve your B2B buying experience and boost your ROI
Topics: enhance, ways, b2b, experience, digital, buying, catalogs, companies, sales, online, customers, product, buyers.
Overlooked Ways to Encourage Repeat Business
Given how much more profitable returning customers are than first-time buyers, it’s amazing how many companies put so little effort into encouraging repeat sales. Consider imparting something visible and obvious to your customer as a memory prompt. This doesn’t have to be elaborate or expensive
Topics: ways, company, encourage, companies, customer, repeat, customers, buyers, business, emails, loyalty, cartridges, toner, overlooked.
Pet video marketplace Camlist eyes UK growth after raising $1.3 million pre-seed funding
Camlist, a video marketplace for pets, has raised $1.3 million in a pre-seed round, funding that the startup plans to use to develop its platform and grow its workforce — as it looks to expand its reach in the UK, its second market (after the U.A.E.), which it entered earlier this year. Unlike other marketplaces, […]
Topics: buyers, dubai, raising, video, experience, items, market, sellers, preseed, techcrunch, pet, funding, marketplace, uk, million, pets, camlist, growth.
Pinterest is turning more of its window shoppers into buyers with newest features
Like many other leading social media companies, Pinterest is making it easier to purchase the products on its platform.
Topics: pin, similar, shoppers, product, features, shopping, company, products, window, billion, turning, buyers, users, pinterest, newest.
Podcast 39: The Six Things You Can Do Today to Maximize Your Valuation Tomorrow
In this episode, Drew talks about six things you can do to maximize your company’s valuations. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? the text transcribe from this episode. Highlights Six tips to maximize your valuation How to decide on your story Tips for minimizing risk Diversifying your traffic sources Getting […]
Topics: risk, business, lot, sell, tomorrow, today, maximize, going, buyers, things, number, really, valuation, podcast, company.
Podcast 39: The Six Things You Can Do Today to Maximize Your Valuation Tomorrow
In this episode, Drew talks about six things you can do to maximize your company’s valuations. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? the text transcribe from this episode. Highlights Six tips to maximize your valuation How to decide on your story Tips for minimizing risk Diversifying your traffic sources Getting […]
Topics: things, sell, podcast, maximize, risk, number, today, company, tomorrow, really, business, buyers, lot, going, valuation.
SEO: 5 Tips to Convert Visitors to Buyers
Search engine optimization focuses on driving consumers to your site. But traffic alone doesn't pay the bills. Success depends on converting those visitors to customers. Use these five tips to convert more searchers into buyers.
Topics: sites, buyers, convert, search, tips, help, page, product, searchers, site, seo, reviews, visitors, promotions, brand.
SaSa stores link with Taobao in cross-channel innovation
SaSa stores and taobao are joining together to create an online/offline platform.
Topics: link, sasa, buyers, kong, products, innovation, crosschannel, retail, online, mainland, stores, taobao, global.
Selling to Italy: A Rising Ecommerce Opportunity with a Limited Local Market
Italy has been put under a lot of scrutiny by financial markets due to high unemployment, and high public debt.…
Topics: buyers, ecommerce, relatively, customers, sellers, products, italian, market, shipping, buy, abroad, online, delivery, selling, italy.
Shopify Email Is Now Available and Completely Free Until October 1, 2020
Email marketing is now a lifeline for countless businesses who need to reach out to and build trust with their customers during this sudden period of uncertainty. That’s why we’re releasing Shopify Email early to all merchants and making it completely free to use until October 1, 2020.More
Topics: free, emails, available, buyers, templates, reach, marketing, shopify, channel, email, customers, completely, store.
Social Commerce Is the Future of Marketing. Are You Ready?
Here's how to take advantage of the platform that offers customers easy access to impulse buys and hard-to-locate items.
Topics: social, site, parts, sales, ready, socialmedia, online, commerce, marketing, platform, buyers, future, users.
The Benefits of Subscriptions for B2B Ecommerce
Subscription-based ecommerce is increasingly popular for consumer goods. Examples include grocery products, pet supplies, and beauty items. But B2B merchants can offer subscriptions, too.
Topics: frequency, products, items, benefits, subscription, customers, merchants, subscriptions, buyers, ecommerce, offers, b2b.
The B2B Ecommerce Trends Report: Millennial Buyers, Payment Options and a Maturing Market
A report from Forrester Research in 2017 estimated business-to-business (B2B) ecommerce transactions would reach $1.2 trillion by 2021. This accounts…
Topics: statistics, business, trends, survey, sales, site, b2b, customers, retailers, ecommerce, buyers, selling, online.
The B2B Marketer’s Guide To Choosing The Right eCommerce Platform
While it’s clear that B2B commerce is definitely making strides, and we're seeing quite a bit of uptake in that space, it’s still fairly early days. Picking the right eCommerce solution that is truly built to support a B2B eCommerce framework is imperative. Here is what to look for. Read more.
Topics: ecommerce, companies, b2b, buyers, right, marketers, platform, support, products, purchase, guide, choosing, business, solutions.
The Emergence of B2B Raw Material Marketplaces
Business-to-business marketplaces are among ecommerce's leading growth trends, yet many industries remain under-served, especially for raw materials.
Topics: materials, business, marketplaces, emergence, material, buyers, sellers, aminjavaheri, knowde, raw, b2b, web.
The Evolution of the B2B Buying Process
Before we go any further, let’s daydream a bit, shall we? Picture this: A brand new prospect lands on your…
Topics: evolution, product, buyers, customers, companies, need, information, b2b, buying, customer, process.
The Future of Ecommerce: How Ecommerce Will Change in 2019 and Beyond
Ecommerce is a goliath industry. In 2018 alone we saw an increase of 23.3% in ecommerce sales when compared to 2017. That’s huge, but it certainly isn’t a new trend. In fact, there’s been an average growth rate of 25.6% in ecommerce sales from 2014 – 2017. That’s proof, if […]
Topics: product, businesses, future, products, mobile, buyers, ecommerce, video, change, shopping, marketing.
The StockX EC-1
StockX is a unique company at the nexus of two radical transitions that isn’t just redefining markets, but our culture as well.
Topics: price, stock, culture, ec1, buyers, reading, minute, market, stockx, techcrunch, stockxs, sellers.
The Ticket Fairy is tech’s best hope against Ticketmaster
Ticketmaster’s dominance has led to ridiculous service fees, scalpers galore and exclusive contracts that exploit venues and artists. The moronic approval of venue operator and artist management giant Live Nation’s merger with Ticketmaster in 2010 produced an anti-competitive juggernaut. It pressures venues to sign ticketing contracts under veiled threat that artists would otherwise be routed […]
Topics: fairy, events, buyers, hope, techcrunch, venues, ticket, ticketmaster, sales, tickets, ticketing, techs, best, fans, patel.
The Ultimate Guide to Real Estate
Real estate is a linchpin industry in our society. People need to buy and sell property, and they need experts to help understand and manage the transactions.
Topics: property, estate, marketing, real, clients, guide, buyers, closing, agent, agents, homes, ultimate.
The state of digital payments in B2B ecommerce
It’s long been said today’s B2B buyers want and expect a B2C experience from manufacturers and wholesalers. Though B2B suppliers are increasingly embracing digital -- from ecatalogs to configure price quote (CPQ) and online checkout, supporting the diversity and complexity of B2B payments remains a challenge. How are B2B merchants handling digital payments?
Topics: payments, b2b, suppliers, payment, state, purchase, checks, buyers, cards, ecommerce, credit, virtual, digital.
Three Areas to Focus on Customer Service in 2022 and Win Online
A headline recently caught my eye, which highlighted the rising cost of delivering an ecommerce experience and how the days of going online for better deals may be shifting as retailers and branded manufactures start to raise prices online to improve margins.
Working for a company that sells an ecommerce platform, it got me thinking about how this reality might impact online customer experiences. While there was almost a blind rush to get 100% online during the pandemic, businesses will no doubt be evaluating how they invest in ecommerce to support permanent shifts in buying habits.
In 2021, buyers started to go in store/in person or continued embrace a hybrid approach like buy online and return in store, this had created more data that shows profits are better when buyers use brick and mortar commerce.
The corporate bean counters that analyze spreadsheets will be pressing the business to push buyers down a more profitable path and likely begin question the value of ecommerce investments in favor of seeing recovery from more traditional channels. Others might view ecommerce as a risk mitigation approach for when the next pandemic hits and make sure there is something viable in place.
And some may focus on how to cut costs across the ecommerce supply chain, with little thought on the impact to the buyer – hey it’s the new normal as we wait 6 months for a couch, right?
However, real winners in all this will be the companies that look at ecommerce as part of a multi-channel customer service experience. Instead of grouping buyers into those that buy online and those that don’t, businesses will need to consider the following three segments:
Those that prefer to buy online
Those that prefer in person buying experiences
Those that move almost equally between both experiences.
Add to that a deep layer of buyer complexity for the hybrid buyer is how they move from online direct-to-consumer vs. online marketplace sites vs. in person buying.
The following are three areas that companies should consider pulling in your customer success/customer service team to input on design ideas and optimize across multiple channels where ecommerce is involved.
Always a hot topic around the holidays and certainly driving the discussion around the rising cost of ecommerce in 2021 is returns and exchanges. The impact of returned merchandize is having major cost impacts on businesses, but also some are seeing it as an environmental impact.
“According to research firm Statista, the delivery car fleet could reach 7.2 million vehicles by the end of this decade, and total emissions caused by parcel and freight shipping are forecast to generate 25 million tons of CO2. In addition, the average commute time, including last-mile delivery, is expected to increase from 53 minutes in 2019 to 64 minutes in 2030.” (Source)
“Approximately 30% of e-commerce sales are returned compared to 10% of brick-and-mortar sales, according to CBRE.” (Source)
Data shows that consumers return more things bought online and if you think about the deliver chain for returns, the environmental impact of delivery is 2x and if you exchange something it is 3x – deliver the item, return the item, and deliver the new item.
While companies focus on fuel efficient modes of transportation, it likely will take decades to offset the rapid rise in transportation required to support rising online buying behaviors.
However, there is a customer service opportunity that elevates your brand, cuts cost and maybe even adds to an upselling model when enticing buyers into the store when returning an item.
Providing incentive to take items ordered online to a branded store or reseller location can accomplish this task – but it can’t just be a reward model, brands can use this to connect ethical environment issues with buyers that find this more and more important.
Buyers are choosing loyalty not just based on convenience, but also how the brand aligns with their personal values.
Having the buyer bring back the merchandize themselves while on their way home from work or out grocery shopping will reduce the use of less fuel-efficient vehicles and packaging waste required to return an item.
2. Online Search
The great thing about selling your goods and services online is your entire inventory is online for the buyer to find. The bad thing about selling your goods and services online is your entire inventory is online for the buy to find.
Companies that are using outdated search tools (many of which are packaged with an “all-in-one” ecommerce platform) are missing an opportunity to provide a customer experience critical to generating that first sale and generating loyalty and referrals.
By now, it's not a secret that search can drive revenue, but the experience needs to be optimized using more best-in-class tools (part of the composable commerce movement) and consider evolving buying stages when searching.
Research circa 2013 showed that search was aligned to late-stage buyers coming to your site and driving higher conversions as a result. But that motion is dependent on the buyer already knowing your brand when they used the search function.
With more and more buyers engaging with your brand online as a first experience, your search needs to be an experience versus just a means to an end – it needs to be fast; it needs to understand natural language and type tolerance, it needs to be able to pull in promotions and suggestions in a more engaging format, it needs to align with your catalog management layer to create dynamic and engaging filters to help refine how buyers find products.
Give customers a better experience with an Omnichannnel approach
An Omnichannel approach to your commerce strategy will help you deliver a more seamless, frictionless customer experience, at every stage of the buyer's journey. Learn more with our complete guide.
Read our Omnichannel Guide
3. Be proactive when there are delays
One of my biggest pet peeves buying online is getting to the cart, or even worse, submitting an order to only to be informed that what you want is out of stock or will be delayed due to back-logs.
This has become an even hotter topic in 2021 as the supply chain crisis has impacted so many buyers across all industries.
Every online seller should make it their mission to create transparency on availability of items and when the buyer has accepted the terms that there will be a delay, proactively update them on status – even if the status is we are still working to get a delivery date.
I can speak to this personally having recently ordered a new living room set. We were told it would take up to 10 weeks to get our living room set and we were okay that because it was the “new normal” for 2021. However, that timeline has moved out several times and the only way we know is we (my wife and I) had to call up the company for a status.
It is frustrating to think that this company has banked thousands of dollars of our money and we are waiting on product with little to no communication – at least pretend that someone has eyes on our order and is working to get it fulfilled.
Not to mention it is possible an alternative may have come up that is in stock and depending on our personal preferences, we might have upgraded to a more expensive set just to get it faster.
Not only are there opportunities to improve the customer service experience, but companies could be leaving an upsell opportunity on the table. This will require orchestration across in-store, online, manufacturing and delivery – but knowing that is an area that needs optimization to cut costs, makes sense to include the customer support team into the project to find ways to integrate the buyer communication experience as well.
What is interesting is this concept of helping the buy is nothing new.
I worked at Herb’s Sport Shop in Hartford, CT back in the 90’s to help pay for college expenses. We had a very small retail floor – so we were limited in the merchandize we would have for customer to browse.
The owner required that every customer that came in the door was greeted within seconds of entering – it was the owners only mandate. Most customer loved it as they could describe what they wanted and we help them find it in seconds and we would also upsell in a conversational way, “we have some new team apparel that would match the color on these Air Jordan’s perfectly”.
We focused on making sure the customer got value from stepping into our store, we did not have the mall traffic as we were selling on “Main Street USA” – but we knew that every person that came into the store had value and we needed to maximize that experience and this is the principal that needs to be applied across every customer interaction if you want to win in a world of endless online options.
Topics: win, delivery, areas, needs, ecommerce, customer, store, search, online, focus, buyer, service, buyers, experience.
Top 10 B2B eCommerce Website Examples
What is B2B eCommerce?
In short – “the sale of goods or services between businesses via an online sales portal. In general, it is used to improve the efficiency and effectiveness of a company’s sales efforts.”
Why is B2B eCommerce important?
We have all seen a massive shift to online shopping over the past few years, and even more so as a result of the Covid-19 pandemic. According to the 2021 B2B Ecommerce Market Report, sales on B2B ecommerce sites grew by 10% in 2021 to $1.39 trillion, up from $1.26 trillion in 2019 (Source).
Recent shifts in B2B buying behavior has forced businesses to evolve and invest in long-term digital commerce strategies. Some of the key B2B consumer trends we’re seeing today include:
Online shopping is here to stay and customers are showing preferences for digital self-service
Mobile commerce is on the rise
B2B marketplaces are growing in popularity and are expected to continue to grow
B2B buyers expect personalization experiences and are even willing to pay more
Consumers are looking for convenience in their ecommerce experience - fast and free shipping
While the B2C market is changing at a fast pace to keep up with customer demand, the B2B market, is also shifting in needs and feature desires.
“If you are in the B2B space, now is the time to take a serious look at your ecommerce channel and online presence and evaluate if your organization is ready for the upcoming B2B digital revolution.”
– Carla Gonzales (B2B ecommerce: start with a plan)
Just like B2C, eCommerce adoption will become inevitable even for those in the B2B space. “According to 2020 research by McKinsey & Company, more than 75% of B2B buyers and sellers say that they prefer purchasing online and prefer remote interactions with sales reps over the traditional in-person sales interactions. Whereas only 20% of B2B buyers say they want traditional in-person sales in return.”
As our founder Harry Chemko stated back in 2018 – B2B will look more like B2C. Just like B2C business models, it will be critical for B2B companies to create immersive, contextual commerce experiences. (Commerce Trends: Personalization in B2B)
So where do you start? That’s where this blog is here to help – we will take a look at an example of ten B2B eCommerce websites, that are following on trend, and reaching more customers in the new digital era.
B2B ECommerce Website Best Practices:
Give your customers the ability to virtually configure and bundle complex products on their own
Offer consumers the ability to create a quote digitally or easily request a quote and connect with your team
Make it easy for customers to create and manage product orders, order in bulk, or re-order. You could also offer the ability to save shopping carts or lists
Provide multiple payment options for B2B buyers such as the ability to pay with a credit card or via a purchase order
Keep your website clean, simple, and easy to navigate.
Ensure your website loads quickly. Web performance is vital for both the end user experience and also Google’s search algorithm.
Leverage website content (blogs, articles, product pages, videos) to answer customer-centric questions focused on your core personas like the following:
How are you different from your competitors?
What are your goals and how will your website help you attain those?
What are your core product features and functionality?
What do your products cost and how can I buy?
What doesn’t your service or product provide?
When would I receive your product? What do others think? (reviews, case studies, etc)
How do I contact you? If you are providing a service, how does someone cancel?
Ensure your website is providing a clear company vision and consistent brand messaging so your customers will perceive your business is best in brand and the one they want to align themselves with.
10 of the Best B2B Ecommerce Website Designs
Magnetica.com is an Australian-based manufacturer of MRI systems and technologies that was founded in 2005.
What makes their website stand out to me is their clean, easy to read, and fantastic color tone for their home page. There is zero confusion on where to go for the information you are looking for.
Key takeaways Magnetica does well:
Cohesive Color Scheme
Easy to use homepage and product categorization
Clear descriptions of products Integrated CTA
Easy contact us option
Alibaba.com is the largest ecommerce company in the world and provides the largest B2B online marketplace.
Key takeaways Alibaba does well:
Provides support for many different languages
Easy to use product catalog
Ranked products highlighted
Company to consumer messaging
Grammarly.com is a cloud-based writing assistant that checks for grammar, spelling, punctuation and more. Their site does a fantastic job of showing their prospective consumers what they offer and in an easy-to-understand approach.
Key takeaways Grammarly does well:
Clean and simple
Easy to digest information without the distractions
Example of product in use
Fast load times
Keysight Technologies is an American manufacturing company that develops electronic test and measurement equipment and software. They are dedicated to “Enabling customers to connect and secure the world with their innovations.
Key takeaways Keysight does well:
Easy to utilize support options
Save cart/shopping list
Read our case study on Keysight here.
In need of a back-end B2B ecommerce solution?
Elastic Path can help you deliver seamless, unique customers experiences by powering core, backend ecommerce functionality designed to fit any website UI you want.
If you are looking to hire a candidate or are the one searching for an opportunity checkout Hirelevel.com
Key takeaways Hirelevel does well:
Easy to navigate
Clear message from the homepage
Clearly drives individuals to correct services
Fantastic blog content
Appealing and welcoming visuals and layout
Rollpark.us helps to create customizable parking areas for commercial vehicles.
Key takeaways Rollpark does well:
Video of product in action
CTA Linked case studies
Timeline of installation and outlined process
Easy to digest specs page
Bio-techne.com develops, manufactures, and sells life science reagents, instruments and services for the research, diagnostic and bioprocessing markets.
Key takeaways Bio-techne does well:
Services and products outlined in an easy to digest manner
Visually pleasing colors and graphics
Easy to use header
Read more on Bio-techne in our Case Study: https://www.elasticpath.com/case-studies/bio-techne
Amazon.com is a globally recognized B2B and B2C platform, which for the most part, houses every product you could think of.
Key takeaways Amazon does well:
Saved shopping carts
Useful filters to better sort products
Multi sellers offer bargains for shoppers
SnapDeal.com is another B2B ecommerce marketplace that has gone above its primarily electronic catalog it first started with in 2010.
Key takeaways SnapDeal does well:
Easy to use interface
Order tracking app
Pin code to check for fastest delivery options
Acme.com provides industrial solutions for their customers.
Key takeaways Acme does well:
High quality photos of products in use
Easy to digest pages
Easy to distinguish between products and services
Contact us information
In conclusion what the above websites have taken into consideration are the buyers journey. By keeping things accessible, convenient and decluttered you takeaway any hurdles that may keep buyers from using your platform and or service. In a world of many, make sure you take time to tell your story, and what sets you apart from the rest. What makes your company and the way you offer your products stand out.
If you would like to find out more on how Elastic Path can help scale your B2B platform read more here on our new pre-composed solutions for B2B Commerce.
Topics: website, ecommerce, sales, buyers, takeaways, products, does, b2b, examples, customers, product.
Transforming Customer Experience in B2B: 5 Experts Weigh In
B2B buyer expectations are shifting toward eCommerce. Here’s what that means for B2B vendors
Topics: buyers, weigh, transforming, product, information, b2c, customer, ecommerce, b2b, customers, experience, erp, experts.
Turn Browsers Into Buyers With These 4 E-Commerce Marketing Strategies
Using these marketing tricks, there's light at the end of the funnel.
Topics: using, tricks, turn, sense, video, buyers, browsers, product, especially, useful, customer, ecommerce, marketing, strategies, sales.
U-shaped Marketing Attribution for Ecommerce
The so-called "u-shaped" marketing attribution model emphasizes a shopper's first and last marketing interactions before a conversion. The model can help identify the marketing tactics that are closing sales.
Topics: journey, attribution, whats, marketing, buyers, ushaped, model, shopper, interaction, touchpoints, ecommerce.
Welcome to The New Decade of Marketing
Marketers, welcome to 2020.
Topics: decade, experience, better, customer, welcome, marketing, report, buyers, content, acquisition, businesses, marketers.
What Is Attribution Modeling and Why It’s So Important
As a marketer, you know how many avenues there are for your prospects and customers to interact with you throughout the buyer’s journey. These avenues refer to channels (e.g. PPC, your website, email campaigns, social media) and touchpoints (e.g. specific ads, blog posts, social media posts, emails). Marketing attribution modeling can help you determine the impact of all of those marketing efforts.
Topics: channels, attribution, marketing, important, gives, credit, touchpoints, touchpoint, buyers, modeling, channel.
What Is Last Click Attribution and How to Use It
For your team’s marketing efforts to be effective, you need to know which marketing channels and touchpoints are resonating with your audience most — you must understand which channels and touchpoints are so successful at whatever it is they do that they make leads want to convert.
Topics: click, ads, buyers, touchpoint, credit, journey, report, touchpoints, marketing, attribution.
Your 24/7 Salesperson: How to Create a Product Buying Guide for Your Store
Buyer’s guides are the fastest way to influence buying decisions and make sales. These landing pages expose people’s struggles, show how your product helps, and acts as a 24/7 sales team that creates new business opportunities for you. Learn how to create one in this guide.More
Topics: guide, best, buyers, guides, salesperson, readers, store, information, buying, create, online, product, products.
eBay Q1 reports sales of $2.374B, active buyers up to 174M in wake of COVID-19
After a quarter in which eBay, tussling with an activist investor, completed the sell-off of its ticketing business StubHub for $4 billion and saw appointed a new CEO after its previous one departed, while also weathering waves of surging demand and dodgy supply resulting from the COVID-19 pandemic, today the e-commerce company reported its Q1 […]
Topics: range, 2374b, company, covid19, business, sales, earnings, diluted, buyers, share, ebay, q1, continuing, wake, active, billion, operations, techcrunch, reports.
eBay acquires the sneaker authentication business from partner Sneaker Con Digital
Online marketplace eBay is further investing in its sneaker business with today’s news that it’s acquiring Sneaker Con Digital’s authentication business, which verifies the authenticity of high-value footwear. The business has operations in the U.S., U.K., Canada, Australia, and Germany, and had been previously working with eBay to vet the sneakers being bought and sold […]
Topics: digital, business, ebay, buyer, shoes, techcrunch, authentication, acquires, buyers, authenticity, service, sneakers, sneaker, partner.