Top 2024 resources on buying
Best buying resource in 2024.
Learn more about buying to improve your e-commerce strategy.
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$0 to $1,000 in a Day: How to Create a Community That Keeps Buying and Buying From You
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Ecommerce pro Trevor Chapman shares a secret that doesn't take a lot of work but yields huge results.
Topics: keeps, day, shares, create, work, video, trevor, using, buying, entrepreneurs, virtual, ecommerce, chapman, yields, community. -
4 Data-Driven Ways to Create More Targeted Ad Campaigns
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Digital marketing is undergoing a revolution.
Agencies have more granular insight than ever before into how their campaigns are performing. The days of selecting media channels based on broad demographic data and relying on generalized ad impression numbers are over.
Topics: digital, create, ad, buying, way, targeted, data, track, datadriven, campaigns, based, right, media, user, ways. -
4 Simple Ways to Use Social Media to Find 'Warm' Ecommerce Customers
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These 'warm' customers are just like GoldiIocks -- interested in the porridge that's 'just right.' They're also exactly the people you want to target.
Topics: warm, ecommerce, right, instagram, media, buying, business, simple, facebook, pinterest, ways, social, customers. -
4 Ways to Differentiate Your Emerging Ecommerce Brand
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Your new company features a great product and there’s genuine hope and excitement among your team about the days ahead.…
Topics: customers, social, product, ecommerce, offer, media, website, buying, differentiate, site, ways, emerging, brand, company. -
5 Essential Questions to Ask Yourself Before Buying an Online Business
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Many people are drawn to the allure of entrepreneurship, but it pays to know what you're doing before you make the leap.
Topics: ecommerce, buying, questions, important, business, ask, online, team, require, purchasing, starting, youre, need, essential. -
5 Things Online Businesses Can Do Today to Increase Conversion Rate
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Moves you can make quickly, and which will have dramatic impact.
Topics: online, average, rate, customer, conversion, customers, product, things, today, buying, website, increase, businesses, work. -
56% of Germans read reviews before buying
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More than half of online shoppers in Germany use customer reviews to help them make a buying decision. Young people in particular rely on the experiences that other buyers had with a certain product. Aside from customer reviews, price comparison websites and tips from friends and family are also often… Continue reading
Topics: websites, read, customer, shoppers, rely, tips, reviews, germans, buying, trust, online, decisionmaking. -
6 Tips to Skyrocket Ecommerce Conversions on Your Site
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Want a great role model? Click on Amazon.com.
Topics: shops, online, purchase, ecommerce, easy, store, tips, skyrocket, customers, site, conversions, shop, checkout, buying. -
A Nightmare on E-Commerce St
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It’s a bird. It’s a plane. It’s… oops, wrong genre.
It’s that time of year for all things spooky, scary, and spiced pumpkin latte. In keeping with the theme we present common eCommerce horrors sure to raise the hairs on the back of your neck. Or, better yet, get the conversation going on how best to avoid them. So grab your sweater, light the fire, lock the doors, and curl up for tonight’s ghost story… A Nightmare On eCommerce Street.
Our story begins with a widget and a dream. But what lurks behind the corner? The goblins of eCommerce gone bad:
Design Flaws – considering you have a matter of seconds to make a good impression on your site or app, the architecture must produce a flawless user experience from end to end. If the customer experiences delays in page loads, has trouble finding an item or a menu function, or has problems with checkout, that is a lost sale and a lost customer. And unlike a spirit, they won’t return. Have professional developers and UI/UX designers build your site from the beginning with the customer experience at the forefront. The goal is intuitive, de-cluttered flow.
An Unreliable Host – how many times have you experienced or heard of this nightmare: it’s the holiday season and a site goes down for two hours on Cyber Monday from traffic volume. That is one expensive roadblock for just two hours. You’ll need to do your homework to find a reliable and responsive host provider who reduces downtime to minutes, if it happens at all. Look for reliability and accessibility to support when issues arise.
Problems of Scale – something to think about as you review your digital commerce plan is where you’re heading. Think about your needs of today as in budget, your technological maturity, your product offering, and how fast you want to go to market; but bear in mind where you want to be in 3-5 years. Playing catch up with upgrades is costly. When looking for an eCommerce platform, make sure to lean towards partners and solutions that grow with you. Don’t let eCommerce complexities be the death of your business!
Lack of Touchpoints – this frightening tale goes back to site design. When we talk about eCommerce solutions one of the goals is to create an omnichannel experience. Rising smartphone and smart home voice assistant usage are changing how we shop. As a customer browses from in-store, to smartphone, to tablet or laptop, the user experience must fit the device depending how the purchase is made. And as we know, not all screens are created equal. A site must be optimized to eliminate user issues along the buying journey. If not, you risk losing a customer to a competitor who is at the ready to accommodate modern shopping habits.
Ignoring the Data – analytics are key for eCommerce experiences. You need to be monitoring cart abandonment rates, conversion rates, buying patterns, and what pages customers are spending their time on and for how long. The more you get to know your customers the better you engage with them from discovery to purchase.
Returned Product/Customer Dissatisfaction – no way of testing or trying on the product creates a barrier to customer satisfaction. This leads to buyer hesitation or worse yet, returns. Ecommerce technology has answered the call with augmented reality applications with features like virtual try on; and the ever-essential review function calm many of the fears customers face when buying online.
A few key takeaways:
Smart, informed design sets you up for success. With proven UX/UI methodologies and industry metrics in place, your site is built to outperform the rest with a seamless user experience your customers can trust
Lean on trusted partners who grow with you. Seek out providers who are less outcome-based and more solutions-based, from the host to the credit card processor
Plan for tomorrow with an eCommerce strategy for where you’re going
Meet the customer where they are. Build an experience for any device and offer diverse payment options aligned with your customers’ habits and preferences
Embrace data and technology. The eCommerce playing field is a competitive one. Analytics and a tech-forward mindset influence the day
Looking for more good stories? Follow our blog. And Happy Halloween!
Topics: st, ecommerce, nightmare, customers, customer, experience, host, user, think, site, buying, youre. -
After buying Flipkart, Walmart seeks allies to join its fight against Amazon in India
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The rumors are true: Walmart has bought a controlling stake in India’s Flipkart. This isn’t a straight-up acquisition, however, because, rather than going it alone, the U.S. retailer is enlisting strategic allies as it takes its fight to Amazon in a new region. Walmart has an existing offline retail business in India, but enter the online space […]
Topics: seeks, retain, amazon, flipkart, buying, india, business, mckenna, billion, fight, tiger, allies, walmart, investors, existing, join. -
Better Global Buying Experiences with Duties & Import Taxes at Checkout
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Shopify’s new Duties & Import Taxes feature calculates and collects duties and import taxes directly at checkout, giving international customers total cost clarity on their purchase, with fewer surprises at delivery. This leads to fewer parcel refusals, fewer chargebacks, and a higher customer lifetime value.More
Topics: better, import, codes, buying, hs, tax, product, experiences, global, shopify, customers, taxes, shipping, duties, checkout. -
Black Friday to hit $6.2B in US online sales, mobile accounting for nearly half of all sales
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After a record-breaking Thanksgiving with $3.7 billion in digital sales across desktop and mobile devices, it looks like Black Friday will also pull in a bumper year for e-commerce. Adobe — which tracks trillions of transactions across a range of retail sites — says that as of 5pm Pacific time, $4.1 billion was already spent […]
Topics: shopping, nearly, ecommerce, black, mobile, buying, sales, hit, day, accounting, online, adobe, billion, half, 62b. -
Build a Better B2B Website in 3 Steps
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Today’s B2B buyers rely on digital channels through every stage of their journeys -- even long after in-person sales interactions with reps.
Topics: best, better, help, buying, websites, buyers, build, b2b, steps, suppliers, website, customers, specific. -
Buying a Customer Base
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Bryan Croft shares how he buys brick and mortar businesses exclusively for their loyal customers and transitions the revenue to his 100% online business, HCBrands.com. You’ll learn: How Bryan finds brick and mortar businesses A creative way to create loyal customers How Bryan transitions his local customer base to his online store His method of […]
Topics: croft, storehis, loyal, youderian, brick, base, way, mortar, buying, online, customer, transitions, bryan. -
Buying and Transforming Underperforming Stores
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If you are an entrepreneur, you have probably come across a business being sold so cheaply that you considered purchasing it. However, being business savvy enough to differentiate between fantastic buying opportunities and energy-destroying lemons can be very tricky. So in this episode, we have Brian Lejeune and Janine Do, owners of VirginiaBoysKitchens.com, joining the […]
Topics: stores, underperforming, potential, lejeune, transforming, products, brian, buying, service, improving, janine, increases, business, purchasing. -
Buying the Original Lava Lamp Brand (via a Back-of-the-Napkin Deal)
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Cressida Granger is the owner of Mathmos.com, a name you might actually remember as being the original creator and inventor of the famed lava lamp. She is a more recent member of the ECF community, and I wanted to get her on to talk about her story and her business because it is so incredibly […]
Topics: buying, cressida, lamp, impacted, platform, lava, brand, business, mathmos, original, wholesale, patent. -
Buying the Perfect Business
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After spending years in the software space owning non-eCommerce businesses, Lee Lichlyter went on the search for the perfect business. Lee is now the owner of CameraReadyCosmetics.com, and today he joins the show to discuss the process of buying and taking over the business, including the criteria he stuck to and the length of time it […]
Topics: stuck, camerareadycosmeticscom, business, criteria, perfect, lee, process, took, lichlyter, buying, taking. -
Cashed-up Chinese consumers are buying more domestic brands
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Wealthy Chinese consumers are spending up large on domestic brands sold online, according to new data from local e-commerce giant JD.
Topics: data, volume, million, domestic, brands, tier, consumers, transaction, products, cities, chinese, buying, cashedup. -
Demand overwhelms grocery-delivery services in Malaysia, Singapore
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Online grocery-delivery services in Malaysia are facing overwhelming demand, with some firms forced to suspend or limit delivery operations.
Topics: overwhelms, singapore, services, demand, malaysia, buying, items, times, customers, delivery, orders, grocerydelivery, supplies, situation. -
From selling to buying: what insurance can learn from retail
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Customers of insurance companies are starting to demand the same style of customer experience and convenience they have come to expect from retailers.
Topics: buying, channels, retail, learn, work, easier, insurance, selling, customer, working, customers, digital, way. -
How Will Online Buying Evolve in 2022 and Beyond?
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By now we are all familiar with what the global pandemic did to buying behavior and how that affected some of the world’s biggest brands. We had winners and losers, and the common denominator between winning and losing came down to agility to transform customer engagement or the fact that the business was deemed “essential” by the government.
You can see below some very recognizable brands could not survive the impacts of the pandemic.
However, it would have been interesting to be a fly on the wall to know how many of these brands were discussing or maybe even in the process of budget planning to transform using digital experiences leading up to February 2020.
The buyer trend for more online and digital experience was already present in the market pre-pandemic, which is why some were ahead of the game as early adopters, but why companies did not prioritize would be interesting 2020 hindsight to learn from.
(Source)
Now that that the dust is settling, we are moving from reactive to a more proactive planning for eCommerce and while there was a rush to pivot online back in 2020, our buyers are now discussing how to improve and or replace what was in place and looking to “future proof” their eCommerce approach going into 2022.
Future proofing the eCommerce experience is all about how you invest in technology and ensuring the foundational components are flexible and adaptable to the unknown future of buying experience and back-office workflows.
What was once a bleeding edge experience that differentiated brands is quickly become part of the standard expectation of the buyer.
Just consider a basic use case we all live with every day. We are not far from a time when most restaurants big or small had very little in the form of online presence and only the big brands like Dominos or Applebee’s had a way to order and pay online for delivery and take out.
Then came the “delivery marketplaces” like Uber Eats and Grub Hub which expanded the opportunity to digitally order your dinner and providing more local restaurants a channel to sell online.
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Living up in Southern NH (which is only 32 miles from Boston – so not the back woods by any means), there were not many options for either just before the pandemic. We were lucky to find a menu online and we had to pick up the phone to place an order for delivery or pick-up.
Within a matter of months every restaurant trying to survive, big or small, had dedicated parking for online ordering, they all had menus online and ways to purchase using credit card or PayPal. Some of the bigger chains spun up mobile apps to try and create a brand presence and accommodate multiple locations within a buying area.
I can tell you firsthand that some did it well, but most took an MVP approach that had buyers like me going back to the phone only because the food is good. The few that did it well have earned new business from me, but they are the exception vs. the rule and sad to say they are the bigger chains with deeper pockets.
Now that life is getting back to some normalcy just having a shopping cart online or mobile app is not going to be enough. Buying behavior has shifted and we the buyer are expecting better, multi-channel experiences. We don’t want to go to the store because we half to, we are going back because we want a day out of the house, and we might not even buy anything. If I need something I just go online and order it.
So, this shift is not only changing the experience online it is also changing how we interact in person.
While I am not a fortune teller that can predict what new buying trends will emerge in 2022, I did want to share some customer experience examples every brand and retailer needs to be doing to just meet buyer expectations.
When reading this, If you consider these things are hard to do because of the eCommerce technology you have today, then that is a major signal that you might need to start looking for a different, “future proof” eCommerce solution.
Also keep in mind, the biggest question you need to ask the technology vendors is not can you do this or show me where you have done this – but rather how fast did your customers do this, how much did they have to customize the solution to make it work? If you can transform quickly, you will never be able to keep up with the ever-changing and increasing buyer expectations.
Blending Online and Offline is already the expectation
Retailers that quickly merged online and offline experience with options like Curbside pick-up were on the winning side of the buyer shift that happened in the pandemic.
I briefly mentioned this in another article I recently wrote as being one the keys to Best Buy’s winning without being “essential”. Digital Commerce 360 did a study earlier this year on the topic and below shows just how much this experience has been adopted from December 2019 (pre-pandemic) to August 2020.
What is interesting is now we are starting to see the effect this having on how the physical experience is shifting.
Companies are looking to invest in smaller retail space that is optimized for pick-up and delivery. In fact, I would not be surprised to see dedicated drive thru lanes for services like Uber Eats and Grub Hub and maybe even loyal online buyer pick up window at McDonalds coming soon.
And I can even envision “distribution” sites where there is only a kitchen so that companies can operate in lower cost industrial districts vs. paying higher rent on Main Street.
These points illustrate why “future proof” decisions for technology need to be more cloud-based and composable, per Gartner Groups "By 2023, organizations that have adopted a Composable Commerce approach will outpace competition by 80% in the speed of new feature implementation."
Other use cases that blend of online and offline:
Contactless checkout. Provides a unique buying experience where there is never a que to pay. Even the self-service lines are getting longer as less clerks run registers.
This allows the buyer to skip the line all together and your staff can spend more time helping customer 1x1 on the floor and stuck behind a bar code scanner.
Having a data driven catalog solution means you can ensure the in-store experience is the same as online. Buyers can see product in the store and even if it is not available in that store, they can find it online with the same price and option to purchase and ship to their home. The data and availability is in full sync with your warehouses.
Sell your brand direct to great trust and loyalty
Marketplaces and retail sites are great ways to get your product exposed, but then you are just a commodity stuck presenting your product the same way as your competition.
However, you need to have a place where you can control the online experience and have that work seamlessly with the marketplaces and retails you also may use – online and offline. If you currently are managing the information about your products and services in silos across these channels, you may not be operating on a “future proof” platform.
Many eCommerce vendors claim multi-channel as a strength, but really, they are just enabling loosely couple separate instances that require a ton of user and technical support to operate effectively across channels.
Adding to this complexity and something that is at the heart of Elastic Path’s customer base is multi-brand and multi-geo. In order to have a seamless experience across this ecosystem you need to consider how well your current platform enables this integration on both the customer experience and back-office operations. The bigger and more diversified your company gets, the harder this will get.
While the quick to deploy cloud monolith might look attractive to get started. You will soon outgrow it if you are successful, and you will likely fail to scale with an experience buyers will expect as a standard in the near future, as more and more buying happens across digital channels.
Want curbside pick up or contactless checkout?
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Channel variety will continue to diversify
Think about why major brands had to be on main street or in the mall? Foot traffic.
They knew that just by being visible to buyers when they went out shopping would help drive revenue, even if they if what they were selling was not the main reason a buyer went out.
Now that the buyer is spending more time online and the internet can reach everyone no matter if they are at home, work or on vacation the new main street is social media. But it is not enough to just promote you brand with ads and sponsored posts.
You need to have a personal presence and you need to make it easy to transact within the social experience. Using social will continue to rise according to most experts and the statistics are amazing for how things look today, considering MySpace came on the scene less than 20 years ago. Below are some stats compiled by Hootsuite earlier this year.
(Source)
It will be in the best interest if the social platform and seller to utilize open, standard ways to connect – aka APIs. But not just any API, these connections need to flexible and capable of connecting without custom code.
This again underscores the importance of having a modern, composable eCommerce platform designed to connect in a modern cloud world.
Buying Online will become the experience
Back to the mall one more time. Remember when going to mall meant hanging with friends, going to music store to check out the latest album or heading to Footlocker to check out Nike’s latest new kicks.
All that is gone, but we are still visual and social beings. The experience online needs get better in this area to win. If the experience online is not a good one and your product does not create an emotional bond with buyer, you will lose. But it will go beyond cool websites and mobile apps as technology like VR/AR being to take hold.
According to Goldman Sachs, the market for AR and VR in retail will reach $1.6 billion by 2025.
The fact is most current eCommerce platforms are not ready to meet the unknown future, which is why we are seeing growing interest in the market for headless commerce solutions.
However, companies that want to future proof eCommerce need to think beyond the CMS and Mobile as the head – they need to image a world where everything we interact with can become an interface to transact. That is why you need to consider platforms that have been built from the ground up using open API architectures.
To those platforms, the “head” can be just about anything you can imagine it to be.
Topics: future, buyer, going, ecommerce, customer, buying, online, evolve, need, brands, experience. -
How to Buy Business Software, According to HubSpot's Learning & Development Manager
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This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.
As someone who manages HubSpot's learning technology, I've gone about buying software the wrong way at times. I've pushed ahead without the right technical partners, I've missed a contract auto-renewal deadline, and I've rolled out changes to my team without empathy for how it might affect their day-to-day.
Topics: development, software, process, buying, manager, share, business, need, buy, team, according, ive, learning, youre, hubspots, reason. -
How to Buy a Dropshipping Business in 2024
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Of all ecommerce businesses, dropshipping has one of the lowest barriers for entry. With little more than a website, you are good to go. And yet starting a business is one thing – making it grow and thrive is another.…
Continue reading How to Buy a Dropshipping Business in 2024
Topics: dropshipping, does, supplier, businesses, buy, business, buying, store, traffic, stores. -
How to Buy an Ecommerce Business for the Right Price
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Buy an online business instead of starting one from scratch with these pro tips and ticks. Read this before you buy!
Topics: buy, price, business, businesses, buying, ecommerce, sources, multiple, deal, traffic, right, online. -
How to Find an Online Business for Sale: 6 Marketplaces to Buy & Sell Online Businesses
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Want to operate your own online business but want to skip through the formative years of generating traffic & profit? Purchase an online business for sale!
Topics: buyers, marketplaces, sale, business, buying, sellers, process, shopify, buy, businesses, youre, online, sell. -
How to Make the Perfect Product Page: Tips for Success
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Tips to make the perfect product page for each of your store's products so you can drive more conversions & earn more profit!
Topics: button, product, perfect, users, page, tips, buying, shoppers, images, products, user, going, success. -
How to Predict and Analyze Your Customers’ Buying Patterns
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Buyers don't think like marketers or salespeople. Anyone who works in these departments can admit that. More importantly, buyers don't think like each other either.
Topics: patterns, customer, purchases, pattern, routine, customers, example, product, purchase, buying, analyze, predict. -
Inflation Could Harm DTC and Premium Brands
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Inflation typically helps brands with lower-priced and essential goods and hurts premium items. Amid a heightened inflation outlook, merchants should scrutinize their product mix and adjust as necessary.
Topics: premium, shoppers, brands, harm, egg, products, buying, substitute, essential, inflation, price, dtc, prices. -
Magento Introduces the Mobile Optimization Initiative for Merchants
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Community-driven project with PayPal, HiConversion and 15 system integrators tackles the mCommerce gap
Topics: introduces, magento, retailers, merchants, mobile, community, optimization, initiative, buying, experience, system, checkout. -
Managing Your Digital Commerce Investment For Long-Term Success
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The old adage that drastic times call for drastic measures holds true as never before. It has never been more important to act fast and to be decisive. But it’s also more important than ever to not lose sight of your long-term business objectives. Read more.
Topics: digital, coffee, magento, investment, youre, managing, online, sell, commerce, customers, success, need, buying, longterm. -
Master the Art of B2B Mobile Commerce with These 4 Tips
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Mobile is changing the way people research and eventually purchase products and services. Indeed, the speed, simplicity, and evolving features and functionality of the devices we use have transformed the buying experience and mobile commerce is finally moving to the mainstream. Read how you can master the art with these 4 tips.
Topics: art, tips, experience, mcommerce, commerce, experiences, b2b, services, mobile, payment, master, customers, buying. -
Media Buying 101: What It Is and How It Works [+15 Platforms to Use]
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Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? The answer is media buyers.
Topics: ad, buying, reach, works, dsp, inventory, campaign, media, ads, publishers, platforms, platform. -
Mejuri raises $23M Series B to serve women buying jewelry for themselves
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New Enterprise Associates, the 42-year-old venture capital firm, has invested in the $23 million Series B round for Mejuri, a startup capturing millennial women’s penchant for affordable and treat yo’ self type of jewelry rather than diamonds and precious stones for special occasions. It’s the latest instance of startups drawing investor interest with their direct-to-customer […]
Topics: raises, buying, b, jewelry, capital, series, serve, mejuri, women, sakkijha, latest, million, techcrunch, pregnant, model, startup, 23m. -
Muni gives Latin American communities buying power through shopping app
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Community leaders centralize the orders, suppliers drop off the orders with Muni, which picks and packs them for the community leaders to manage the last-mile delivery and collect payments.
Topics: gomez, communities, gives, muni, venture, technology, techcrunch, american, latin, community, online, buying, funding, app, leaders, company, power, shopping. -
New Global Consumer Report Analyzes Latest Online Shopping Trends
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Without a doubt, ecommerce is experiencing massive growth. In 2022, global ecommerce sales will exceed $5 trillion for the first…
Topics: online, report, latest, consumers, pdf, download, trends, pay, analyzes, global, buying, consumer, willing, shopping. -
Online Product Catalogs: 4 Ways They Enhance Your B2B Buying Experience
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Improve your B2B buying experience and boost your ROI
Topics: enhance, ways, b2b, experience, digital, buying, catalogs, companies, sales, online, customers, product, buyers. -
Opendoor raises $300M on a $3.8B valuation for its home marketplace
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Last month, we reported that Opendoor — the startup that is taking on the real estate industry with its own platform for buying up homes and selling them on to interested buyers — filed to raise $200 million on a $3.7 billion valuation. Now, we can confirm that the round has closed, and it has […]
Topics: 300m, selling, buying, techcrunch, company, marketplace, round, pricing, 38b, opendoor, ventures, markets, raises, work, valuation. -
Pandas wants to give Latin American businesses buying power in Asia
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Pandas connects Latin America's small businesses directly with Asian manufacturers to reduce logistical problems and high fees often imposed by importers and intermediaries.
Topics: capital, china, wants, buying, xin, pandas, techcrunch, america, ventures, technology, latin, preseed, power, american, asia, businesses. -
Podcast 40: My Private Equity Rolodex
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In this episode, Drew shares his favorite resources and private equity investment contacts. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? the text transcribe from this episode. Highlights A few names to file away and pull-out when you’re looking to sell Links / Resources Brian Colton, Brooklyn-Equity Carson Biederman, Digital Fuel Capital […]
Topics: hes, private, podcast, companies, ive, businesses, know, saas, rolodex, kind, equity, million, deal, buying. -
Research shows shoppers still buying apparel despite Covid-19
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Consumers are still buying apparel despite the impact of the coronavirus pandemic, according to new data released by international research firm GlobalData.
Topics: pandemic, shows, buying, lockdown, apparel, despite, research, impact, clothing, younger, social, uplift, shoppers, covid19, retailers, outbreak. -
SeatGeek brings ticket buying into Snapchat
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You can now buy game and concert tickets from teams and musicians within Snapchat, thanks to an integration with SeatGeek . While Snapchat has started testing e-commerce features in the past few months, SeatGeek says this is the first ticket-buying experience built into the Snapchat app. The Los Angeles Football Club was the first team […]
Topics: buying, platform, tickets, brings, sell, teams, integration, team, snapchat, sales, ticket, seatgeek. -
So You Want to Buy Another Business?
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(This article is written for existing store owners considering growing via acquisition. However, most of the concepts apply to first time store owners as well). Entrepreneurs suffer badly from shiny object syndrome. It’s incredibly hard to pass up opportunities despite the fact we have a list a mile long of things we’re still working […]
Topics: product, existing, ecommerce, buying, youre, understand, sell, business, company, leverage. -
Swappie bags $40.6M to sell more secondhand iPhones across Europe
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Finland-based Swappie has closed a €35.8 million ($40.6M) Series B to expand into new markets in Europe. The ecommerce business refurbishes and resells used iPhones, taking care of the entire process from testing and repairing used handsets, to selling the refurbished devices via its own marketplace, with a 12-month warranty. Local VC and private equity […]
Topics: 406m, europe, used, phones, bags, techcrunch, iphones, really, devices, refurbished, secondhand, buying, market, sell, business, swappie. -
Tap Into Baby Boomers' Buying Power With These 5 Easy Website Tricks
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The most important thing to keep in mind when marketing to people over 50 years of age is readability.
Topics: power, customers, buying, easy, baby, online, website, tap, older, content, phone, number, pages, boomers, age, tricks. -
The Build Vs. Buy Vs. Lease Paradigm
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Disclaimer: I am a religious believer in the software-as-a-service model and have been since 2004 when I first implemented Salesforce.com…
Topics: leasing, platform, building, build, vs, buying, ecommerce, product, software, saas, core, startup, custom, technology. -
The Evolution of the B2B Buying Process
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Before we go any further, let’s daydream a bit, shall we? Picture this: A brand new prospect lands on your…
Topics: evolution, product, buyers, customers, companies, need, information, b2b, buying, customer, process. -
The impact of Covid-19 on consumer trends in Europe
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The Covid-19 pandemic has drastically changed the way we shop online and offline. Food retailers have benefited from it, while omnichannel non-food retailers are just starting to recover. How has the coronavirus impacted consumer trends in Europe? It seems that four in ten consumers in Europe have experienced a decrease… Continue reading
Topics: covid19, europe, consumer, retailers, pandemic, consumers, spending, online, trends, buying, planning, groceries, grocery, impact. -
The rise and rise of Spendless Cosmetics
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Spendless Cosmetics founder Leza Parker talks of her journey from stay-at-home mum to running a US$50 million online beauty business.
Topics: customers, beauty, buying, sc, parker, business, dont, customer, think, cosmetics, going, rise, spendless. -
This shopping season will be different for this reason
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What is a fact is that we are currently in a time of transition.
Topics: reason, consumers, different, season, stores, return, longer, buying, shopping, retailers, omnichannel, consumer, research. -
ThredUp, whose second-hand goods will start appearing at Macy’s and JCPenney, just raised a bundle
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ThredUp, the 10-year-old fashion resale marketplace, has a lot of big news to boast about lately. For starters, the company just closed on $100 million in fresh funding from an investor syndicate that includes Park West Asset Management, Irving Investors and earlier backers Goldman Sachs Investment Partners, Upfront Ventures, Highland Capital Partners and Redpoint Ventures. […]
Topics: resale, jcpenney, thredup, goods, market, techcrunch, secondhand, used, stores, appearing, customers, bundle, macys, think, start, buying, raised, brands. -
Tokopedia enters wedding space, buying Bridestory
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Indonesian e-commerce platform Tokopedia has acquired local wedding-service marketplace Bridestory.
Topics: space, providers, tokopedia, mintaraga, parents, bridestory, weddingservice, buying, plan, kevin, help, enters, wedding. -
Wasn't ABM Supposed to Fix B2B Buying?
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Before my kids woke up this morning, I had ordered groceries for the week, subscribed to a digital news channel I've been meaning to read more, and signed up for an online workout class (that I'm likely to skip). All from my phone, and all with just a few clicks.
Topics: sales, fix, salespeople, companies, tools, b2b, supposed, abm, experience, marketers, buying, wasnt, marketing. -
Why Buying Email Lists Is Always a Bad Idea (And How to Build Yours for Free)
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You need people who you can email, and you need them quickly. Oh, and if you could get them pretty cheap, that'd be great, too.
Topics: content, idea, list, optin, free, addresses, address, dont, lists, build, email, marketing, emails, buying, bad. -
Why Companies Are Buying More of This Type of Ad
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A new report from eMarketer indicates that companies are spending more than ever on digital video ads.
Topics: spend, social, spending, likely, report, companies, buying, ads, type, users, digital, ad, video. -
Why Group Buying Could Never Find Many Takers in India
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Group buying is a very popular business model in China. Some of its prominent startups in the space include Pinduoduo, Meituan, and Didi
Topics: buying, different, space, takers, business, platform, india, models, commerce, group, model. -
Why Nobody Is Buying From Your Store – And What You Can Do About It
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Whether you’re a new dropshipping store owner or a seasoned ecommerce retailer, there’s a good chance you have one common goal: increase your store’s sales. Unfortunately, there are some common mistakes that both new and experienced online business owners make that can have a negative effect on sales. In this […]
Topics: product, stores, store, research, online, customer, social, search, target, customers, buying. -
Why Should Buying a Sofa Be So Hard? How Burrow Changed The DTC Furniture Landscape
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In an increasingly digital world, the customer experience has evolved and become more important to a brand’s success. Consumers are…
Topics: experience, dtc, buy, landscape, content, sofa, changed, customers, furniture, burrow, going, customer, hard, buying, create, different, product. -
Why You Shouldn't Buy Instagram Followers (& What Experts Say to Do Instead)
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You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree.
Topics: followers, real, instagram, content, accounts, instead, users, buying, posts, experts, say, buy, shouldnt, audience, engagement. -
Why a consistent and frictionless buying journey is essential in modern retail
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Focusing on a consistent and frictionless buying journey, is integral to offering consumers the experience they would expect from any modern retailer.
Topics: hong, physical, consumers, technology, essential, consistent, instore, buying, modern, respondents, shop, retail, shopping, frictionless, journey, stores, kong. -
Your 24/7 Salesperson: How to Create a Product Buying Guide for Your Store
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Buyer’s guides are the fastest way to influence buying decisions and make sales. These landing pages expose people’s struggles, show how your product helps, and acts as a 24/7 sales team that creates new business opportunities for you. Learn how to create one in this guide.More
Topics: guide, best, buyers, guides, salesperson, readers, store, information, buying, create, online, product, products.