Top 2024 resources on changes
Best changes resource in 2024.
Learn more about changes to improve your e-commerce strategy.
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3 Ways Data Privacy Changes Benefit Marketers [New Data]
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When it comes to marketing, almost nothing is more important than having high-quality data on your target audience. So it’s no surprise that data privacy changes limiting marketers’ visibility into what their customers are up to is a huge threat.
Topics: target, information, marketing, audience, marketers, trust, ways, data, privacy, consumers, changes, benefit. -
5 Third-Party Cookie Alternatives Marketers are Already Using [New Data]
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Marketers and third-party cookies -- can you name a better combo?
Topics: alternatives, marketing, cookies, cookie, using, say, marketers, targeting, thirdparty, data, privacy, changes, solutions. -
A Comprehensive Guide to Organizational Development
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Imagine it’s 2005, and a small drinkware business opens up in the center of town. Although they have a simple website to provide store information and field online inquiries, their collection of customized mugs, shot glasses, and more continuously grow in popularity due to loyal customers and word of mouth.
Topics: organizational, processes, changes, management, development, individual, model, guide, organization, comprehensive, interventions, process. -
Alibaba management shakeup sees CFO promoted
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In a significant Alibaba management shakeup, high-profile CFO Maggie Wu take on a new role overseeing investment strategy.
Topics: sees, investment, zhangto, changes, shakeup, alibaba, business, responsibility, growth, promoted, revealed, cfo, management. -
Amazon amends seller terms worldwide after German antitrust action
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Amazon has agreed to make a raft of changes to the business terms it offers sellers on its marketplaces following an intervention by Germany’s Federal Cartel Office (FCO). The regulator instigated an investigation in November last year after receiving a large number of complaints from sellers pertaining to Amazon’s German marketplace, amazon.de: The largest of […]
Topics: amazon, amazons, european, changes, german, seller, business, antitrust, terms, action, proceedings, worldwide, techcrunch, marketplaces, sellers, amends, product. -
Amazon changes payout period
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Ecommerce giant Amazon has announced that it will make changes to its payout period. Sellers in the United Kingdom and Europe will have to wait until a week after the delivery of an item to receive their proceeds. The change will come into effect in phases in the upcoming month,…
Topics: united, payment, paid, europe, payout, sellers, delivery, kingdom, advance, period, sales, amazon, changes. -
Amazon's 3P effect and 7 other changes in people's consumption
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These are the behaviors that are changing the way consumers buy products online and the expectations they now have of this channel.
Topics: consumption, models, effect, changes, online, companies, 3p, technology, retail, support, transformation, peoples, consumers, amazons, consumer, offer. -
Are Big Changes Coming to Digital Ads in 2022?
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Could aggressive ad targeting go away? A confluence of proposed U.S. privacy legislation, federal rule changes, and a decentralized web suggest a coming digital ad transformation.
Topics: information, individual, ads, digital, targeting, privacy, changes, advertising, surveillance, coming, tech, big, ad. -
Are Big Changes Coming to the Ecommerce Stack?
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Headless content management systems and site generators are driving a new content-centric web. The changes could be coming to ecommerce, at scale, very soon.
Topics: ecommerce, coming, systems, site, headless, content, management, shopify, big, platforms, product, gatsby, changes, stack. -
Big Changes for 2020 + News Cart for Jan 3rd
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Happy New Year! Well, it’s 2020 and we still don’t have flying cars. That’s a letdown. But on the bright side I do have a solid round-up for you in this week’s News Cart to kick-off the year. A few highlights: surprising news from TOMS Shoes, hiring contractors is getting more complicated in California, shipping [...]
Topics: won, changes, big, ecf, yes, cart, 3rd, member, truck, shopify, able, contractors, temporary, jan, companies. -
Big Changes from Google Ads in 2020
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The year 2020 witnessed raging Australian wildfires, a presidential impeachment, and the Covid-19 pandemic. Google Ads had some big changes this year, too.
Topics: report, smart, performance, advertisers, big, search, google, clicks, queries, shopping, changes, ads. -
Birchbox ownership changes hands after beauty business does recap
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Beauty-in-a-box brand Birchbox has changed up its ownership structure. The New York-based startup, which has raised almost $90 million in funding from noted venture firms like Accel Partners and First Round Capital, has a new majority owner in hedge fund Viking Global, sources confirm to TechCrunch. First reported by Recode, Birchbox made some changes to its cap table […]
Topics: ownership, consumers, birchbox, majority, funding, capital, hands, beauty, business, million, changes, startup, does, viking, round, recap. -
Brand Refresh vs Rebrand: Which is Best for You? [+Checklist]
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Brands that aren’t constantly evolving run the risk of becoming outdated or irrelevant. Some of the most popular brands of today would not have made waves unless they had undergone rebrands or refreshes.
Topics: identity, checklist, changes, vs, company, rebrand, brands, change, refresh, client, successful, best, brand. -
Building a Backyard Office
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Today we are picking up with the second half of the discussion we started last week with Ezra Firestone of SmartMarketer.com. In this episode, we talk about building backyard home offices, including what we are putting in our own home offices and creative ways to solve plumbing issues (without breaking the bank!). We also dive […]
Topics: putting, changes, ways, mean, building, office, shopify, solve, offices, ezra, firestone, plumbing, backyard. -
Building an eCommerce Site for Your Customer Base
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The Right Customizations Will Increase Your Site’s Revenue Per Visitor
Topics: site, base, help, test, web, mobile, audience, customer, target, magento, changes, ecommerce, building. -
Changes to Google Ads Impact Campaign Setup
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Google has recently announced three changes that will force advertisers to rethink how they set up campaigns. The changes are: broad match modifier moving to phrase match, responsive search ads becoming the default ad type, the decision to not create alternative tracking identifiers.
Topics: modified, ads, type, ad, impact, oval, broad, campaign, advertisers, changes, match, setup, google, phrase. -
CommerceCo Recap: 3 R’s Are Changing Targeted Advertising
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For years, online sellers large and small have depended on targeted advertising to acquire and engage shoppers. But changes at leading tech companies, legislation, and consumer-privacy concerns are hastening the end of individual tracking and some forms of ad targeting.
Topics: advertising, rs, changing, changes, tracking, recap, idfa, google, individuals, user, regulation, commerceco, cookies, targeted, ad. -
Cultural changes affect all merchants — ecommerce and brick-and-mortar
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As an ecommerce retailer, you may assume you're ahead of the game and thus will reap the reward of consumers migrating online. This is a dangerous assumption. All businesses have to be ready for cultural changes.
Topics: business, merchants, customers, way, uk, trend, cultural, changes, consumers, products, older, items, affect, ecommerce, brickandmortar, likely. -
Digital Advertisers Need to Pivot
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The end of third-party cookies and the beginning of opt-in user tracking in Apple's iOS devices have some advertisers worried, but pivoting toward first-party data and better customer experiences may lead to even more success.
Topics: marketing, thirdparty, pivot, tracking, emery, need, data, digital, advertisers, changes, campaign, companies, advertising, ad. -
Ecommerce Fraud Detection during the Pandemic
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The coronavirus pandemic has led to significant changes in consumer purchase behavior and raised concerns about ecommerce fraud. Fortunately, overall ecommerce fraud does not appear to have risen disproportionately to the number of online purchases.
Topics: seen, changes, need, ecommerce, pandemic, detection, fraud, change, transunion, orders, shopping, merchants. -
Even More Requirements for Facebook Advertisers
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Within the past several months, before news first broke of voter profiling firm Cambridge Analytica improperly obtaining and using personal user data, Facebook said it would be making a large degree of changes as to how it handles advertisements.
Topics: verification, efforts, facebook, ad, week, advertisers, political, ads, users, process, requirements, changes. -
Facebook Will Limit Data Available to Advertisers
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Facebook announced yesterday that it will be shuttering Partner Categories: the product that allows third-party data providers to supplement advertisers with targeting information directly through Facebook.
Topics: user, information, facebooks, providers, changes, facebook, available, limit, targeting, data, thirdparty, advertisers. -
Facebook warned to amend ToS to fix EU consumer rights issues by year’s end
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Facebook has been singled out for censure by the European Commission’s head of consumer affairs who has warned she’s running out of patience and said the company needs to make additional changes to its terms of service before the end of the year to bring them into line with the bloc’s consumer rules. The Commission […]
Topics: rights, service, consumer, end, amend, tos, consumers, airbnb, commission, issues, changes, fix, facebook, eu, terms, warned. -
How Advertisers are Navigating iOS 14's Mobile Tracking Changes
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It's been several months since Apple's iOS 14 update went into effect and the dust has begun to settle. One of the main questions has been, "How are advertisers handling the mobile tracking changes?"
Earlier this year, we talked about how this change could impact advertisers, but now, we want to follow up. Have any new strategies evolved? What have advertisers been doing to reach their target audiences?
Topics: facebook, update, ad, tracking, google, using, ios, target, navigating, advertisers, changes, mobile. -
How Apple iOS 15 is Impacting Email Marketers [New Data]
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Back in September 2021, the announcement of Apple’s iOS 15 data privacy changes triggered a mass hysteria among email marketers, with some even proclaiming that email marketing as we know it could come to an end.
Topics: marketers, impacting, marketing, open, privacy, apple, email, impact, ios, data, rates, rate, changes. -
How Apple’s iOS 14 Update Impacts eCommerce Advertising
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Dramatic changes are coming to online advertising. Will your ads be impacted? How can you prepare? What’s next? Facebook, Google, and Snapchat share details.
Topics: apples, changes, facebook, users, impacts, privacy, google, data, update, campaigns, advertising, ios, marketers, ecommerce, tracking, advertisers. -
How COVID-19 transformed the way Americans spend online
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Here’s an overview of the most important trends we're seeing that will allow you to adjust your growth marketing effectively.
Topics: changes, way, marketing, pandemic, techcrunch, number, covid19, seen, transformed, americans, buyer, growth, online, spend. -
How Does the Instagram Algorithm Work? [+Changes Brands Should Know in 2021]
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Instagram has been around for 11 years.
Topics: accounts, changes, post, does, work, instagram, engagement, users, know, content, posts, feed, app, brands, algorithm. -
How SGE & Other Google Search Changes Could Impact Your Traffic [Data + Predictions]
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How you use Google will change as the search engine rolls out Google Search Generative Experience (SGE). SGE is Google's way of efficiently using AI to answer complex or multi-step searches.
Topics: ai, users, changes, web, traffic, predictions, information, impact, google, generative, content, data, sge, search. -
How to Build and Maintain Workforce Resilience, According to Experts
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To understand the importance of resilience in the workplace, let's start with an example.
Topics: workforce, resilience, employees, told, experts, resiliency, employee, workplace, changes, team, teams, according, maintain, build. -
How to Expedite Product Changes in Google Organic Listings
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In this post, I will cover a technique of updating organic listings using the Google Shopping API. The goal is to accelerate the impact of the Shopping feed on natural search.
Topics: products, need, listings, product, changes, api, update, shopping, merchant, organic, expedite, search, google. -
How to Prepare for Shipping Rate Changes in 2021
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Every year, carriers like USPS, UPS, DHL Express and Canada Post evaluate their services and prices to adjust for the upcoming year. Here’s an overview of what’s changing for each carrier in 2021—and what you can do to prepare.More
Topics: costs, prepare, increase, flat, rates, shipping, shopify, prices, changes, retail, youll, rate. -
How to Track Changes in Google Docs [FAQ]
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Tracking changes in Google Docs is an essential skill to add to your arsenal. Since it’s accessible to anyone with WiFi and a Gmail account, Google Docs is a popular option for editing and collaborating on content, but things can get messy.
Topics: youll, changes, faq, earlier, click, track, versions, suggesting, version, docs, google. -
How to Write a Memo [Template & Examples]
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A memo (also known as a memorandum, or "reminder") is used for internal communications regarding procedures or official business within an organization.
Topics: write, employees, message, information, free, changes, examples, template, memo, memos, include, business, provide. -
How to Write a Memo [Template & Examples]
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A memo (also known as a memorandum, or "reminder") is used for internal communications regarding procedures or official business within an organization.
Topics: memo, examples, youll, action, write, message, business, employees, information, changes, memos, include, template. -
Instagram Has Limited (or Cut off) API Data Available to Developers. Here's What That Means.
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Late last week, it was discovered that Instagram had lowered the rate limit for its Platform API for some developers and completely removing access to it for others -- without warning.
Topics: means, changes, developer, instagram, available, api, data, app, rate, information, facebook, heres, developers, limited, cut. -
Less Cash and More Electronic Payments: the Financial Changes That the Pandemic Brought
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Reports indicate that the 2020 health emergency has increased the use of digital transactions while decreasing the use of physical money.
Topics: digital, payments, users, changes, brought, electronic, billion, pandemic, financial, services, using, cash, transactions, report, growth. -
Navigating Changes to Facebook Ads
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In the wake of the Cambridge Analytica scandal, Facebook is running its own advertising campaign. The ads proclaim how terrible Facebook was, how it compromised your data, and how it’s ...
Topics: categories, advertisers, audiences, navigating, ads, facebook, dont, changes, data, youll, users, consent. -
October 2019 Top 10: Our Most Popular Posts
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Since 2005 we've published articles, seminars, and podcasts to help ecommerce merchants. What follows are the 10 most popular articles that we published in October 2019. Articles published earlier in the month are more likely to make the list than later ones.
Topics: page, read, marketing, changes, stores, site, posts, published, ecommerce, popular, search, minimalism. -
Privacy Changes on Apple Devices, Chrome Will Impact Targeted Advertising
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Privacy-related changes impacting Apple mobile devices and Google's Chrome browser will make it more difficult for businesses to target advertising at specific customers across platforms, applications, and devices. At issue are two separate technologies that are connected because of their privacy implications.
Topics: ios, privacy, app, apple, changes, idfa, devices, targeted, user, advertising, safari, ahene, facebook, advertisers, google, chrome, cookies, impact. -
Privacy Changes to Streaming Ads Are Coming
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Connected television, a rising star in the targeted, programmatic advertising industry, will soon be impacted by new privacy measures. Connected television is often called CTV or OTT. The latter stands for "over the top" and is reminiscent of cable boxes or Roku devices that sat over the top of televisions.
Topics: devices, television, device, streaming, targeting, graph, tv, ctv, ip, coming, changes, addresses, privacy, ads, advertisers. -
SEO How-to, Part 11: Mitigating Risk
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The risk to organic search performance from altering a website usually comes from changes to content, linking structures, or underlying technology. With careful planning and execution, however, you can mitigate the risk from those changes and increase the likelihood of better rankings. This is the 11th installment in my "SEO How-to" series
Topics: page, performance, keyword, risk, search, organic, links, mitigating, content, howto, changes, pages, seo. -
SEO for Brand-name Queries
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Organic search results on brand-name queries can influence the buying journey. Brand-driven search results on Google appear in multiple sections, although brands have limited control over their appearance and ranking.
Topics: search, queries, whats, brandname, control, results, searches, page, changes, brand, twitter, seo, google. -
SEO: Google Launches Algorithm Update to Little Notice
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Once or twice a year Google releases a broad core algorithm update. The March 12 update, called Florida 2, was typical: unannounced. Google acknowledged it only after industry leaders reached out with questions about performance changes they were seeing across a broad number of sites.
Topics: notice, update, broad, seo, search, florida, updates, little, algorithm, core, google, sites, launches, changes. -
SEO: Using Wayback Machine, Google Cache
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Wayback Machine and Google's cache have important SEO benefits. The former helps monitor changes to competitors' pages. The latter confirms Google's assessment of a page. We explain.
Topics: wayback, page, google, changes, change, machine, cache, seo, using, pages, rankings, googles. -
Serious changes are coming to the E.U. VAT
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As I write this in mid-December, there is no Brexit trade agreement between the U.K. and the E.U. Businesses in the U.K. have no idea what will happen on January 1, when the U.K. formally exits from the E.U. However, the real problem for U.K. and other merchants will be adjusting to changes in the E.U.'s value-added tax.
Topics: goods, vat, country, serious, uk, changes, consumers, retailer, coming, retailers, eu, marketplaces, help. -
Shopify Deep Dive: Recent Changes and What’s Ahead
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Carson McComas of FuelMade.com knows Shopify better than just about anyone, and he joins me on the show today to do a deep dive into what’s going on with this platform. We cover the recent features they’ve rolled out, how they’re using augmented reality on their website, how things are going with their virtual employee, Kit, [...]
Topics: dive, mccomas, carson, rolled, youderian, recent, ahead, changes, going, features, deep, whats, today, shopify, grid. -
The DNA of your emails: making html changes when you don’t code
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We know that as a marketer your job involves wearing many hats, some hats that you didn’t expect to have on. These skills gaps can sometimes impact your want to create campaigns that match the expectations of your brand, and sometimes can cause a lag in getting campaigns out the door. Ever wondered about that code that makes your emails beautiful but are too afraid to look into the backend? This blog post will break down the simple tweaks you can make without the need of an engineering or design team.
Topics: css, dont, tag, colour, inline, code, style, html, making, font, example, dna, emails, email, changes, text. -
The Latest Changes to the Instagram API, Explained
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You may have noticed some changes in Instagram over the past year or so. For instance, the fancy new API for iMessage that autoplays Bachelor in Paradise commercials you send to your friends. Or the option to “Tag a Business Partner” when you open a story feature. To know more about why some of your third-party apps aren’t working, or what a “Graph API” is, we have the latest changes to Instagram’s API, explained.
Topics: changes, account, instagram, app, instagrams, facebook, api, explained, access, latest, thirdparty, business, apps. -
Understanding the UK Value-Add Tax: How to Prepare for Brexit as an Ecommerce Business
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This material does not constitute legal advice and is only for general informational purposes. Readers should consult a qualified attorney…
Topics: need, goods, works, tax, number, customer, vat, customers, brexit, merchants, uk, changes, ecommerce. -
Unriddled: Managing Your Time on Social Media, Google's Controversial New Search Engine, and More Tech News You Need
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Welcome, one and all, to another Wednesday: the day that marks the halfway point -- almost -- to the weekend .
Topics: controversial, facebook, google, engine, managing, unriddled, search, tech, social, app, spend, googles, media, changes, need, tools, read. -
Using Google Analytics to Track Site Changes
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The ability to measure changes to pricing, shipping, and other items is essential to successful ecommerce merchants. Google Analytics has features to document and track changes to provide critical feedback. Annotations in Google Analytics allow you to document change history.
Topics: google, track, total, product, revenue, sales, results, analytics, site, changes, change, performance, shipping, annotation, using. -
What Does Good Privacy Look Like for Your Organization?
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Disclaimer: This blog post is not legal advice for your company to use in complying with data privacy laws like GDPR. Instead, it provides background information to help you better understand data privacy best practices. This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we insist that you consult an attorney if you’d like advice on your interpretation of this information or its accuracy.
In a nutshell, you may not rely on this as legal advice, or as a recommendation of any particular legal understanding.
GDPR instilled a catalyst of real change in 2018 — resulting in a permanent change of the data privacy landscape.
Topics: does, processes, practices, good, data, organization, changes, legal, look, tools, gdpr, privacy, companies, compliance. -
What You Missed at Google's Marketing Innovations Keynote
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Last month, Google let the world know that big changes were coming to its famed AdWords.
Topics: right, googles, google, ad, machine, missed, changes, search, innovations, marketing, keynote, learning, ads, technology, advertisers. -
YouTube Algorithm: The Constantly Updated Guide to YouTube's Updates & Changes
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Since marketers are at the mercy of algorithms on nearly every publishing channel, knowing how each of these unique algorithms work is crucial to attracting and maintaining an audience.
Topics: algorithm, guide, watch, youtube, content, video, search, updated, updates, videos, changes, platform, constantly, users, consider, youtubes. -
Your Complete Guide to the 2023 Shopify Price Increase
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The latest Shopify price increase has, understandably, sparked some concern among ecommerce store owners. In today’s volatile economy, many companies are already dealing with rising costs for energy, problematic supply chains, and other significant concerns. The last thing most companies…
Continue reading Your Complete Guide to the 2023 Shopify Price Increase
Topics: platform, complete, month, plan, plans, shopify, changes, youll, guide, pricing, prices, price, increase.