Top 2024 resources on channel
Best channel resource in 2024.
Learn more about channel to improve your e-commerce strategy.
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10 of the Coolest YouTube Banners We've Ever Seen
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I'm always inspired by the creativity that goes into YouTube banners, but if you're anything like me, you've probably wondered how you can create one for your own channel. Well, you're in luck!
Topics: youre, banners, banner, channel, art, brand, seen, youtube, youll, x, coolest, content, weve, video. -
12 Easy (and Free) Ways to Get More Views on YouTube in 2018
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YouTube has changed. Long gone are the days dominated by funny cat videos and dogs on skateboards. Today YouTube is also a place for marketers. Over 1 billion hours of video are watched on YouTube daily — that’s more than Netflix and Facebook video combined. But, here’s the kicker… Only […]
Topics: free, way, ways, youtube, search, views, channel, viewers, videos, create, easy, click, video. -
13 YouTube Description Templates That Have Helped Our Videos Go Viral
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As the second-largest search engine, with over 2 billion users per month, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube channel can help you increase your chances of discoverability and reach more people.
Topics: videos, templates, channel, viral, content, help, helped, description, video, youtube, descriptions, viewers. -
13 YouTube Description Templates That Have Helped Our Videos Go Viral
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As the second-largest search engine, with over 2 billion users per month, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube channel can help you increase your chances of discoverability and reach more people.
Topics: videos, viral, descriptions, video, help, helped, channel, viewers, youtube, description, templates, content. -
15 Strategies To Get YouTube Subscribers
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In the SaaS industry, the most successful companies prioritize the retention of their existing customers over the acquisition of new customers. Why? Because SaaS companies charge a monthly subscription, so in order to turn a profit, they need their customers paying them for many months in a row. If they can't retain their customers for X amount of months, they'll ultimately lose money by acquiring them.
Topics: create, youtube, strategies, video, subscribers, videos, audience, content, channel, watch, viewers. -
16 Tools to Grow a YouTube Channel
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Here is a list of tools to grow an audience on YouTube. There are tools to produce and distribute content, manage campaigns, improve search engine optimization, find the right influencers and consultants, and track results.
Topics: search, tools, free, video, price, channel, youtube, start, videos, plans, grow. -
18 Slack Apps and Bots for Team Collaboration
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Slack is a collaboration hub for teams, providing a single place for messaging, tools, and files. For small businesses, Slack can be a helpful platform to create and develop. Here is a list of integrated apps and bots from Slack and third-party vendors to enhance team productivity on Slack.
Topics: price, plans, channel, free, bots, apps, create, slack, teams, start, premium, team, collaboration. -
20 Ways To Get More Views on YouTube
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YouTube, launched in 2005, the second most visited website in the world. It’s available in 100+ countries, features videos in 80 different languages, and its users watch over a billion hours of content daily.
Topics: ways, users, views, videos, content, generate, relevant, video, youtube, channel, create. -
25 Slack Tips to Make You and Your Team More Effective
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Slack changed workplace communication. It can be a helpful tool or an amusing diversion — and this makes Slack tips essential to cut through the noise.
Topics: team, tips, using, slack, create, channels, effective, click, channel, specific, message, messages. -
6 Ways to Track Revenue from Email Marketing
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Ecommerce merchants know the value of email marketing. It typically provides the highest return on investment of any marketing channel. In a 2016 Econsultancy survey, 76 percent of companies reported that email offers either "excellent" or "good" ROI.
Topics: revenue, ways, marketing, sales, does, email, track, channel, purchase, site, search, method, touch. -
7 Ways to Use Slack to Manage Your Online Business
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Slack gets an unfair reputation for only being used as an instant chat messenger between teams, and while it is useful for that purpose, there are several other ways to use Slack to provide value to your businesses every day.
Topics: team, channelintegration, channel, content, youre, online, ways, help, website, business, way, manage, slack. -
7 YouTube Features That Will Help You Get More Views
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Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time?
Topics: features, videos, help, studio, channel, video, viewers, views, content, youtube, post, search. -
8 Types of CTAs you Should Be Using in Your YouTube Channel
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Remember those speech bubbles that used to pop up at the start of almost every YouTube video years ago? They would instantly cover your screen, screaming “Subscribe to my channel!” or “Watch my next video!”, forcing you scurry over to your mouse and click exit on every bubble before they completely ruined the beginning of the video you were trying to watch.
Topics: channel, ctas, youtube, social, using, watch, types, media, videos, viewers, video, theyll. -
9 YouTube Video Ideas to Inspire Your Brand’s YouTube Channel [+ Examples]
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Nowadays, almost every brand has a YouTube channel. However, almost no brands can boast a flourishing one.
Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. Not only do you have to spend time scripting, producing, and editing videos, but you also have to make sure your content actually resonates with your target audience.
Topics: executives, videos, inspire, brand, youtube, product, customers, potential, company, ideas, channel, actually, video, examples, brands. -
A Passion for Cosmetics Leads to $1 Million in First-year Sales
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The YouTube-to-ecommerce business model may be the best way to build an audience of customers. It worked for my company, Beardbrand, when I posted beard-grooming videos on YouTube. And it worked for Lisa and Paul Jauregui. Lisa’s passion for cosmetics led to her YouTube channel, which educates consumers on the use and selection of those products. And that audience generated customers for BK Beauty, a direct-to-consumer cosmetics brand that the Jauregui’s launched in August 2019.
Topics: makeup, product, audience, fulfillment, bk, passion, beauty, youtube, sales, channel, products, cosmetics, leads, million, firstyear. -
A Recent Shift From Amazon Retail Has Brands Scrambling. What's Next for Sellers?
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Stop looking for love in all the wrong places on Amazon. Here's how to proceed effectively with the Amazon channel.
Topics: scrambling, brand, thirdparty, recent, shift, product, retail, sellers, vendor, whats, seller, channel, amazon, selling, brands. -
Amazon Sales Channel in Magento Is Now Available in the U.K.
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There was a lot of excitement amongst Magento brands and merchants when we recently announced Amazon Sales Channel extension for Magento Commerce and Magento Open Source at Imagine. Now Amazon Sales Channel is coming to the UK! Read more about this eCommerce extension.
Topics: marketplace, sales, month, brands, amazon, merchants, channel, products, available, extension, uk, magento. -
Amazon eyes a move into home shopping TV with possible Evine acquisition
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Amazon has now passed 100 million subscribers for its Prime loyalty shopping program, underscoring its growth as an e-commerce, cloud services and streaming media behemoth. But it’s also looking beyond the internet, at more traditional ways to reach consumers. An industry source claims that Amazon is interested in making a buy in TV home shopping. Specifically, […]
Topics: acquisition, evine, shopping, services, eyes, million, company, buy, amazon, tv, channel, possible, ecommerce. -
B2B Lead Generation: The Best Campaigns for Every Channel
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19% of marketers say generating leads is their top goal in 2023.
However, building an effective lead generation strategy is often easier said than done. To do it right, you need an in-depth understanding of tried-and-tested channels.
Topics: media, campaigns, best, generation, leads, content, email, marketing, b2b, conversion, social, lead, channel. -
Beardbrand Founder on Moving Away from Amazon
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In an ecommerce world that is seemingly dominated by Amazon, Eric Bandholz has just moved his company’s products away from that marketplace. The company, Beardbrand, is now focused on selling ...
Topics: moving, revenue, beardbrand, wholesale, amazon, youtube, way, away, selling, products, person, founder, channel. -
Building an Ecommerce Business, Part 9: YouTube Strategy
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Producing quality videos is immensely difficult. It requires a clear vision from idea to finished product. This is episode nine in my series on building an ecommerce business from the ground up.
Topics: channel, content, strategy, business, ecommerce, im, produce, sponsored, quality, building, youtube, video, videos. -
Building an Ecommerce Business, Part 9: YouTube Tactics
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This is episode nine in my series on building an ecommerce business from the ground up. For this interview, I spoke with Sven Raphael Schneider, founder of two businesses related to men's fashion: Gentleman's Gazette (an online magazine) and Fort Belvedere (clothing and accessories). We discussed his company's origins and the strategies he has used to attract millions of views on its YouTube channel.
Topics: channel, mens, tactics, founder, business, ecommerce, watch, businesses, views, building, youtube, videos. -
Can and Should You Advertise Your Brand on Discord?
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Emerging platforms provide a unique opportunity for marketers. While it’s important to try new things in your marketing, is it worth trying new things if the platform is still so new that you don’t know if you’ll find success? For example, the once dismissed TikTok is now a social media channel with immense value for all different kinds of businesses.
Topics: community, channel, advertise, social, promote, platform, discord, channels, business, brand, users. -
Charts: Conversion Rates by Ad Channel
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Benchmarking digital marketing campaigns is a good way to track their effectiveness. Monitoring conversion rates will help optimize the creative, target market, placement, and channel. But a better indicator of marketing success is the cost per conversion.
Topics: charts, rates, average, display, return, google, ads, channel, marketing, overall, ad, conversion. -
Creating a Channel Strategy: The Complete Guide
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There are many ways customers can receive your product — online, at a storefront, or delivered directly to their home. Building the right channel strategy can help you focus your efforts on the channels that align with your goals.
Topics: tasked, solutions, work, ober, marketing, channel, strategy, guide, complete, explains, thats, creating, marketers. -
Creators in Control: How YouTubers Can Make Money With Merch
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There’s a reason every big YouTube creator seems to have a product line. Selling merchandise and other products is an excellent way to diversify your revenue and maintain control over your business. Here’s how to get started.More
Topics: youtube, products, selling, control, merch, creator, channel, creators, money, youtubers, fans, business, revenue, start. -
Direct-to-Consumer for B2B Manufacturers: Insights from Ecommerce Experts on How to Launch a DTC Website
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The benefits of direct-to-consumer (DTC) ecommerce are clear: more first-party data on customers, you own the end-to-end relationship and it’s…
Topics: launch, space, product, platform, ecommerce, online, website, channel, directtoconsumers, dtc, important, selling, manufacturers, customer. -
Entrepreneurs of Color on YouTube: How They Market Their Businesses & Monetize Videos
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Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
Publishing an ad or working with influencers isn't the only option to get your business in front of an audience on YouTube. And with 41% of YouTube users being ethnically diverse, this multicultural demographic is eager to watch and support brands and entrepreneurs who they feel represent their culture and life experiences.
Topics: shorts, market, monetize, videos, channel, super, earn, youtube, viewers, product, businesses, business, entrepreneurs, color. -
Flipping Violins and Slurping Noodles: The Life of a Serial Entrepreneur
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Wil Yeung is a successful YouTube chef with a cookbook, a sushi class, and a legion of followers. But his path has had more than one unexpected twist. This is the story of a violin flipper, music school owner, wedding photographer, commercial videographer, documentarian, coconut milk maker, salt wholesaler, real estate investor, and foodie turned YouTube celeb. Find out how Wil built a successful career as a serial entrepreneur.More
Topics: content, life, noodles, im, work, youtube, serial, channel, slurping, success, value, wil, flipping, business, violins, entrepreneur. -
H&M is almost more present online than offline
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The online branches of H&M Group are slowly surpassing the offline stores when it comes to geographical presence. Four of the total of nine H&M brands are even bigger online than they are in the physical world. Cheap Monday and Arket are the brands of H&M Group that proportionally have Continue reading
Topics: online, hm, sells, total, soon, sales, present, channel, physical, offline, group, store. -
How Nissan Created A 4-Hour Ad Viewers Don't Want to Skip
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Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
Topics: lofi, 4hour, video, nissan, viewers, dont, created, car, girl, skip, ad, music, youtube, channel, marketing. -
How To Avoid And Manage B2B Ecommerce Channel Conflict
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Customers insist on more choices regarding where, when, and how they can purchase goods – including buying directly from brand…
Topics: b2b, products, manage, avoid, ecommerce, conflict, channels, partners, sales, customers, online, channel, brand, existing. -
How To List Products On Amazon With Amazon Sales Channel In Magento
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Say goodbye to the complex and time-consuming process that you experience when listing products on Amazon. Read more.
Topics: amazon, channel, process, product, magento, store, products, list, asc, sales, catalog, listing. -
How To Make a Vlog [Step by Step]
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I will argue with alarming confidence (and no actual data) that 90’s kids were the original vloggers.
Topics: channel, videos, content, youtube, video, vlogging, brands, vlog, music, audience, step. -
How To Make a YouTube End Screen [+ Templates & Examples]
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While certainly a source of entertainment, YouTube is also an incredible platform for marketers to use, especially since it is the second-largest search engine in the world. Its users take action based on the videos they see, as 70% of them report buying from a brand after seeing their content on YouTube.
Topics: examples, end, video, create, screens, select, click, videos, channel, screen, templates, youtube. -
How much do Latinos use social media to sell?
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For Mexicans, Brazilians, Argentines and Colombians that the merchant is not a scammer is one of the biggest concerns when buying through social networks.
Topics: colombia, argentina, latinos, media, security, payment, brazil, mexico, commerce, social, networks, sell, channel. -
How to Avoid Channel Conflict When Launching a D2C Website For the First Time
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Times have changed for branded manufacturers who traditionally sold only through third party dealers. At Elastic Path, we see proof of this every day. More and more brands are eager to expand their reach and connect with customers by selling directly to them. These brands often come to us looking for a partner to help them drive new digital revenue through D2C AND keep their existing dealer relationships. In this post, we will dive deep into this trend and explain how Elastic Path can now help businesses avoid channel conflict when launching a D2C (direct-to-consumer) thanks to our newly launched Pre-Composed Solution™ for Dealer-Enabled D2C Commerce.
Why D2C Now?
There isn’t one single reason why brands are embracing D2C with more enthusiasm now than ever before. But, there are several contributing factors to consider:
Customers want to buy direct: As customers become more comfortable with purchasing via digital channels, they are less likely to visit their local brick and-mortar distributor. Instead, they want to go straight to the brands website to quickly and easily make a purchase.
According to a PYMNTS report, “the use of online direct-to-consumer (D2C) channels to purchase consumer-packaged goods (CPG) has grown by 50.1 percent since the pandemic began”
Pressure to drive growth with digital: Many brands are feeling the pressure from their c-suites and boards to drive increased digital commerce revenue. Whereas digital commerce was once a small portion of total revenue, we now see it making up a larger share of businesses focus. Brands are looking for new ways to increase this revenue source, such as launching D2C.
Freedom to innovate & differentiate: When a brand adds a D2C channel, they no longer have to conform to dealer regulations. This empowers them to display a broader product range, control their pricing and discounts, use their preferred content, and speak in their own brand voice. Brands long for this control as it means they can finally create truly unique experiences that differentiate them from the competition and “wow” customers. As markets become more crowded, this differentiation is critical.
The Covid-19 Pandemic: There are two main reasons the pandemic accelerated digital commerce growth. First, many brick-and-mortar stores closed up shop for safety reasons. This meant that brands who relied heavily on in-person shopping needed to find another way to drive revenue. Many of these brands, went direct-to-consumer for the first time. A second reason was availability. During the pandemic many dealers struggled to stay fully stocked on key products. The manufacturers of those brands prioritized keeping their limited products to sell directly to consumers for the highest ROI.
According to eMarketer, US D2C eCommerce sales grew 45.5% last year—generating $111B and making up 14% of total retail ecommerce sales.
Facing the Reality of Channel Conflict
It’s clear that there is a massive opportunity for brands who want to launch D2C commerce for the first time. But before going all-in on D2C, brands need to consider how their new D2C business will impact their existing dealer partners and if it will cause channel conflict.
Simply put, channel conflict is when two or more partners in a sales channel oppose each other. In this case, brands need to make sure that they are not competing against their dealer partners. Neglecting to evaluate channel conflict to the point where you alienate your dealers can cause brands to:
Lose access to customers who have strong, loyal relationships to your brand, specifically through your dealers
Lose a vital distribution channel, especially when it comes to brick-and-mortar
Blindside your dealer partners, damaging relationships and negatively impacting your bottom line
Adapting a Multi-Channel Strategy
If this sounds like a challenge your business is currently facing, do not fear! Many brands have navigated channel conflict when launching D2C commerce for the first time and you can too. A thoughtful, multi-channel strategy can help you reap the benefits of both going D2C and keeping your dealer partnerships intact. For example, enabling consumers to purchase on your direct site and picking up at a dealer location. Brands who embrace a multi-channel strategy are able to drive rapid growth, power convenient experiences for your customers (regardless of how they choose to shop), and supercharge brand differentiation.
But how do I adopt a multi-channel strategy? Great question. One of the key enablers to successfully going multi-channel is technology. Flexible digital commerce technology that empowers brands to customize per their unique use cases, easily integrate with core third party technology, and launch in weeks, not months –is key to multi-channel success. That is exactly why Elastic Path is announcing our new Pre-Composed Solution™ for Dealer-Enabled D2C Commerce, built by our partner Cnetric.
Pre-Composed Solution™ for Dealer-Enabled D2C Commerce
Elastic Path eliminates the complexity of launching a dealer-integrated D2C channel by pre-assembling core commerce functionality from Elastic Path with Contentful for CMS, Algolia for search, and Stripe for payments.
Go to Solution
New: Pre-Composed Solution™ for Dealer-Enabled D2C Commerce
At Elastic Path, we understand the need to balance speed to business results and the ability to customize for your unique use cases. While API-first commerce is a great fit for innovation, some solutions are extremely time consuming to launch and optimize. That is exactly why we offer Pre-Composed Solutions™. These business-ready solutions are pre-composed from a combination of Elastic Path commerce capabilities, 3rdparty integrations, and customizations that brands can use to quickly deploy a commerce solution; with greater flexibility and less risk.
Our new Pre-Composed Solution™ for Dealer-Enabled D2C Commerce, built by Elastic Path partner Cnetric, reduces the complexity of composing and launching a net-new D2C channel by combining core commerce capabilities from Elastic Path, a D2C storefront built on REACT , Contentful for content management, Algolia for search, and Stripe for payments. This solution also eliminates channel conflict by integrating a dealer portal for fulfillment management so that orders placed online can be picked up in store or shipped from store. Plus, since this solution is built using microservices-based architecture and Cnetric’s Universal Commerce Framework, it’s easy and fast to optimize on demand as customer needs and competitive pressures change. Brands can switch out preferred third party technology such as their CMS or search provider in as little as 30 minutes.
Core functionality includes:
D2C web & mobile storefront built on REACT
Pre-Integrated Best-of-Breed Technology
Contentful for CMS
Algolia for search
Stripe for payments
Builtt on Cnetric's Unicerval Commerce Suite which enables low code/no code swapping of technology partners as neeeded
Fully Integrated dealer portal
Inventory management updates process in real-time to the storefront
Pickup and delivery order processing with order status updates to customers
Support for curbside pickup
We'd love to connect on how this Pre-Composed Solution™ for Dealer-Enabled D2C Commerce could help you launch a D2C channel without creating channel conflict. Reach out today or, join us for a live “All Demo-No Pitch” session of this Pre-Composed Solution™ on August 25th. Register Here.
Topics: path, precomposed, launching, d2c, channel, solution, website, brands, dealer, conflict, avoid, elastic, digital, commerce. -
How to Build a Sales Channel Strategy Around Your Online Store Without Losing Customers
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We take a deep look into the different types of sales channels and how you can set your business up to be more resilient in the long term.More
Topics: customers, strategy, channels, business, store, build, marketplaces, brand, sales, online, channel, losing, shopify. -
How to Create a YouTube Channel Step-by-Step
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If you're reading this article, I probably don't need to tell you that video content accounts for over 74% of all online traffic, or that over five billion YouTube videos are watched every single day.
You already know video is an important channel, and you're ready to start leveraging YouTube for your own business. I'm here to show you how to do it.
Topics: account, google, youll, create, youtube, channel, stepbystep, enter, click, brand, basic. -
How to Get a YouTube Community Tab [+ How to Use It]
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With nine in 10 marketers planning to use YouTube in their 2021 marketing strategy, it’s more important than ever to capture your audience’s attention. One of the best ways to do this is by creating a connection with your viewers through fostering community.
Topics: tab, youtube, community, viewers, way, audience, post, youve, channel, video. -
How to Grow Your YouTube Channel [New Data]
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Did you know that YouTube currently has 2.6 billion active users a month and is projected to grow to almost 3 billion active users by 2025?
Topics: youtube, social, channel, videos, post, video, data, include, grow, viewers, content, audience. -
How to Launch a New D2C Channel in 90 Days or Less
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The Continued Rise of D2C Commerce:
In Gartner’s latest Digital Commerce Market Share Analysis, a key theme was continued exploration of new business models for brands looking to double down on their existing successful digital commerce businesses. Specifically they shared:
“Exploration occurs into direct-to-consumer (D2C) for manufacturing and consumer packaged goods (CPG) verticals due to the disruptions in distribution channels.”
Brands in these industries, and others, have seen an opportunity to explore direct-to-consumer (D2C) commerce for the first time. In this blog post, I share some top reasons for why we are seeing an increased investment in D2C. But, in short:
Customers want to buy direct
Brands are feeling the pressure to drive growth with digital
A D2C model means brands can innovate and differentiate on their own terms
The Covid-19 pandemic accelerated digital adoption & disrupted product availability
Fast & Flexible & Budget Friendly: Can You Have All Three?
10 years ago the needs of brands embracing digital were simple. Driving digital revenue was as easy as launching a basic website and the expected timeline to implement or make a significant change was 9-18 months. Traditional platforms were a perfect fit for these brands, it provided everything they needed to launch eCommerce out of the box and promised to scale with their enterprise business.
But, the digital world has drastically changed in the last 10 years. Now having a website is table stakes. D2C brands feel the constant pressure to differentiate their digital presence through omni-channel experiences, out-innovate the likes of Amazon, and keep up with customer needs with engaging experiences that outshine the competition.
We are not only seeing the need to launch D2C, but the need to design unique brand-centric experiences and launch them fast, without breaking the bank. This is easier said than done. The reality is, the majority of eCommerce platforms on the market provide can’t offer all three.
Fast: Traditional platforms like Shopify might promise speed to market but, their technology is rigid meaning if you’d like to customize their base offering (for example: launch D2C in multiple countries or give merchandisers complete flexibility to create dynamic product bundles), it will require expensive and time-consuming workarounds.
Flexible: MACH-based platforms like Commercetools promise flexibility to design and launch the D2C experiences of your wildest dreams BUT, their offering is made up of 100s of APIs that only a company with an extremely high digital maturity could take advantage of. We often hear from brands who have run a POC with Commercetools only to find the technology too complex to actually meet their unique needs in a timely manner.
Cost-Effective: While on paper both Shopify and Commercetools may seem cost effective, their inability to provide solutions that are both fast & flexible means that brands will have to compensate with custom work that drives up TCO.
For brands looking for a simple way to deliver their unique digital commerce experiences (even when they are complex!) in a cost effective way, there is no good option. This problem is exactly what we seek to fix at Elastic Path. We provide Composable, API-first Headless Commerce solutions that make it simple for brands with complex requirements to deliver unique digital commerce experiences.
While our modular microservices-based architecture and business-centric core commerce capabilities provide flexibility, our Pre-Composed Solutions™ ensure brands can get to market rapidly, without blowing their budgets. These business-ready solutions are built on top of Elastic Path Commerce Cloud and pre-integrate core Elastic Path capabilities, 3rd party integrations, and any necessary customizations. By pre-composing everything brands need to fulfill a specific use case, we eliminate the risk of having to custom-piece together your own solution and we ensure speed to market.
New: Pre-Composed Solution™ for Rapid D2C Commerce:
Today we are excited to announce the latest addition to our library of Pre-Composed Solutions™: a Pre-Composed Solution™ for Rapid D2C Commerce, also known as CommerceFactory, built by Elastic Path Partner TA Digital. After the success we had with a similar Pre-Composed Solution™ on Elastic Path Commerce, it was a no-brainer for us to co-develop a 2nd Pre-Composed Solution™ for Elastic Path Commerce Cloud in order to take advantage of the explosive growth we’re seeing with our MACH-based offering for high-growth brands.
This solution gives brands the flexibility and speed to easily launch their unique D2C experiences, without blowing their budget. Key benefits include:
Reduce technical complexity by eliminating manual integrations and ground-up site builds
Launch in 90 days, guaranteed, with a fully-managed, pre-integrated solution
Reduce IT costs with “ready-to-launch" solution that removes the need for extra delivery or dev work
Drive customer loyalty & revenue with intuitive and engaging D2C customer experiences across channels
It reduces the risk and time commitment associated with embracing a multi-vendor solution by pre-integrating Acquia for CMS, Elastic Search for search, CyberSource or Stripe for payments, and Avalara & Vertex for tax and shipping. Plus, since it is built on flexible microservices architecture, brands can easily customize their experiences at launch or months or years down the road.
Core features include:
Enterprise CMS functionality such as content workflow, drag & drop content, dynamic image scaling, support for multi-language, visual page builder and more
D2C experiential design focus including large imagery support, promotion banners, SEO friends, full width design, and more
Mobile optimized including cross-platform cart, PWA, and quick payment methods
D2C enterprise commerce functionality such as bundling, advanced promotions, catalog syndication, Google, Facebook, & Instagram integration, guest checkout, guided shopper, single page checkout and much more
We’d love to connect on how this Pre-Composed Solution™ for Rapid D2C Commerce could help you launch a D2C channel in 90 days or less. Reach out today to learn more.
Topics: digital, experiences, days, brands, precomposed, path, d2c, commerce, solution, elastic, launch, channel. -
How to Make Merch for Your YouTube Channel, Podcast, or TikTok & Sell it Online
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Are you a creator with a following? This article walks through the process of how to make merch so you can start making & selling merch now.
Topics: channel, youre, designs, podcast, store, sell, shopify, products, online, merch, audience, customers, suppliers, source, youtube. -
How to Make Money on YouTube Through Ecommerce
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This guide covers every aspect of how to make money on Youtube including set up, optimization, marketing, content, how to cash in on your content & more.
Topics: youtube, video, marketing, videos, content, money, way, business, audience, ecommerce, channel, social. -
How to Make Money on YouTube, According to 3 People Who Do
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Every day, over one billion YouTube videos are watched around the world.
Topics: youtube, youre, money, channel, revenue, according, ad, video, content, youll, account, ads. -
How to Start a YouTube Channel [Expert Tips + 30 YouTube Channel Ideas]
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Starting a YouTube channel is a lot of work. Not only do you have to spend time scripting, producing, and editing videos, but you also have to find a topic you’re passionate about and ensure it resonates with people.
Topics: content, videos, help, tips, viewers, youre, channel, youtube, expert, channels, dont, software, start, ideas. -
How to Start a YouTube Channel for Your Business
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Every day, YouTube users watch over a billion (yes, with a B) hours of YouTube videos and yet only 9% of small businesses have started their own channels. As YouTube usage continues to soar, the opportunity is just getting bigger for businesses ready to jump in.More
Topics: youtube, help, channel, account, business, content, video, viewers, start, brand, videos, search. -
How to Use SUMIF, SUMIFS in Google Sheets
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Analyzing total site traffic by channel for a specific period can seem daunting. But Google Sheets SUMIF and SUMIFS functions make the process straightforward.
Topics: daily, traffic, affiliate, range, sumif, sheets, google, sumifs, criterion, sheet, channel, formula. -
If You Aren’t Selling Your Products on Amazon, Someone Else Is
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Between Amazon Retail and third-party Marketplace sellers, Amazon made about $120 billion in sales in the U.S. last year. The…
Topics: channel, sell, protect, selling, control, brand, sellers, amazon, products, product, going. -
Introducing Facebook Shops: Create Customizable Storefronts on Facebook and Instagram
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Meet your customers where they are—it's the golden rule. In that spirit, we're thrilled to share a first-ever preview of Facebook Shops for Shopify merchants: a new shopping experience that lets you create a customizable storefront on the Facebook and Instagram mobile apps.More
Topics: shopping, store, shops, shopify, storefronts, create, channel, products, product, experience, customizable, instagram, introducing, facebook. -
Last-minute Holiday Social Media Checkup for Ecommerce
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A quick checkup can ensure that holiday social media posts achieve a company's objectives. Think of it as a tune-up for an important journey. What follows is a holiday social media checklist. It will likely take a few minutes to complete and offer a measure of certainty about holiday social campaigns.
Topics: social, audience, checkup, verify, post, channel, check, companys, posts, think, lastminute, ecommerce, holiday, media. -
Magento Previews Magento Sales and Advertising Channels
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Empowering Merchants to Seamlessly acquire, engage, and convert customers across Amazon Marketplaces and the Google Network
Topics: amazon, management, google, catalog, magento, sales, merchants, channel, previews, integration, channels, advertising. -
Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges
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Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing…
Topics: multichannel, sales, opportunities, shopping, marketplaces, channel, shoppers, channels, sellers, retailing, buyers, product, challenges. -
Multichannel Retail: Why One Marketplace Is No Longer Enough
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Multichannel selling gets you more customers, brand recognition, and sales. But how does it work? This guide tells you everything you need to know.
Topics: multichannel, channel, longer, marketplace, target, channels, multiple, retail, selling, sales, online, youre, customers. -
SMEs in Mexico register a 100% increase in sales through the digital channel during the first half of 2021
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For 34% of Mexican SMEs, online sales became their only source of income during the pandemic.
Topics: mexico, digital, increase, sell, selling, sales, channel, half, presence, register, companies, online, smes. -
Shopify Email Is Now Available and Completely Free Until October 1, 2020
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Email marketing is now a lifeline for countless businesses who need to reach out to and build trust with their customers during this sudden period of uncertainty. That’s why we’re releasing Shopify Email early to all merchants and making it completely free to use until October 1, 2020.More
Topics: free, emails, available, buyers, templates, reach, marketing, shopify, channel, email, customers, completely, store. -
Shopify Strikes a Deal with Chinese Ecommerce Giant JD.com to Unlock the Trillion-Dollar Market
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Following an announcement on 18 January, JD.com has officially become Shopify‘s first Chinese strategic partner. In this collaboration, JD has offered a particular boarding channel, JD Marketplace, simplifying entry to the Chinese market for Shopify merchants. In return, Shopify will…
Continue reading Shopify Strikes a Deal with Chinese Ecommerce Giant JD.com to Unlock the Trillion-Dollar Market
Topics: market, online, jdcom, ecommerce, strikes, jd, giant, product, unlock, trilliondollar, chinese, merchants, shopify, business, deal, channel. -
Strong Interest in Amazon Sales Channel Ahead of Prime Day
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How Magento brands and merchants can optimize their Amazon Prime Day strategy
Topics: brands, channel, ahead, products, page, magento, day, sales, amazon, interest, strong, merchants, prime, brand. -
Tailor Product Descriptions to the Channel and Audience
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Product descriptions are vital to attracting website traffic and closing sales. But the type of description to use depends on your target audience and the channel, beyond your own ecommerce site. Potential customers are everywhere, waiting to be found.
Topics: short, shoppers, page, details, products, channel, product, content, need, descriptions, description, tailor, audience. -
The Plain-English Guide to Integrated Marketing Communications
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I fly Southwest Airlines almost exclusively. They offer reasonable prices, make racketing points easy, and always have fun and kind flight attendants.
Topics: campaigns, integrated, youre, communications, campaign, content, website, brand, marketing, channels, channel, plainenglish, guide. -
The Pros & Cons of Selling on Each Shopify Sales Channel
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Shopify sales channels connect your store to Amazon, eBay, Walmart, Facebook & Instagram so you can reach more customers & sell more products.
Topics: pros, multichannel, sell, cons, sales, products, shopifys, channels, customers, shopify, selling, channel, amazon, facebook. -
The Wholesale Distributor’s Guide to Launching an Ecommerce Channel
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The digital economy is disrupting the world as we know it. While B2B companies have been insulated from the disruption,…
Topics: site, b2b, channel, wholesale, team, support, project, order, need, distributors, technology, customers, guide, ecommerce, launching. -
This Is Why You Need to Adjust Your Ecommerce-Channel Strategy Today
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Ecommerce continues to grow and thrive, but companies must adapt to find real success.
Topics: business, ecommerce, instagram, sell, single, multichannel, adjust, ecommercechannel, channel, today, channels, need, customer, platforms, strategy. -
TikTok partners with Shopify on social commerce
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TikTok is further investing in social commerce with today’s announcement of a new global partnership with e-commerce platform Shopify. The deal aims to make it easier for Shopify’s over 1 million merchants to reach TikTok’s younger audience and drive sales. The partnership will eventually expand to include other in-app shopping features, as well, the companies […]
Topics: commerce, techcrunch, partners, features, social, partnership, shopping, channel, video, users, shopify, tiktok, merchants. -
Tmall launches new products gateway on Taobao mobile app
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Alibaba’s Tmall has launched a dedicated gateway for customers to discover new products through the Taobao mobile app.
Topics: products, tmic, product, gateway, app, supported, taobao, tmall, customers, brands, mobile, launches, tmalls, channel. -
Top 15 Brand Channels on YouTube
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Interested in using video to promote your business or product? Try looking at what’s working for other companies. Here is a list of the top 15 YouTube brand channels in the U.S. by total views.
Topics: views, brand, million, product, youtube, webisodes, channels, subscribers, channel, official, videos, content. -
Vitaman.com Seeks Real Men for Hair, Skin Care
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On his website, Antonio Centeno lists the businesses he owns. They include Real Men Real Style, a blog and YouTube channel with millions of readers and subscribers. Menfluential Media is an influencer ad network. And there's Vitaman, a direct-to-consumer online seller of organic skin and hair products for men.
Topics: seeks, real, youtube, skin, care, vitaman, business, style, men, products, work, channel, clare, vitamancom, hair. -
We Just Witnessed the Birth of a Social Media Channel: What to Know About Threads
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In early July, Instagram released its latest app Threads and immediately captured everyone’s attention. Thirty million people’s attention to be exact.
Topics: know, birth, channel, posts, threads, twitter, media, thread, profile, tab, app, users, start, witnessed, million, social. -
What Is Attribution Modeling and Why It’s So Important
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As a marketer, you know how many avenues there are for your prospects and customers to interact with you throughout the buyer’s journey. These avenues refer to channels (e.g. PPC, your website, email campaigns, social media) and touchpoints (e.g. specific ads, blog posts, social media posts, emails). Marketing attribution modeling can help you determine the impact of all of those marketing efforts.
Topics: channels, attribution, marketing, important, gives, credit, touchpoints, touchpoint, buyers, modeling, channel. -
What is social commerce ?: The new threat of internet sales?
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Will social networks beat marketplaces? Are we talking about complementary channels or a new competition?
Topics: threat, categories, social, ecommerce, type, purchases, purchase, surveyed, internet, sales, respondents, commerce, channel. -
What role do marketplaces play in B2B ecommerce?
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We caught up with Adrien Nussenbaum, Co-founder and CEO of Mirakl Inc. to get his take on channel conflict and how marketplaces impact B2B ecommerce.
Topics: ecommerceand, channel, ceo, marketplaces, b2b, play, role, nussenbaum, impact, ecommerce, cofounder, check, conflict, mirakl. -
What’s driving the global surge in retail media spending?
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To understand why retailers will capture more ad spend, it’s important to evaluate what modern marketing has become. Is it bus stop advertisements? Bidding on Google keywords or a Clubhouse session?
Topics: techcrunch, spending, surge, revenue, search, business, channels, marketing, consumer, ad, advertising, media, channel, way, global, whats, driving, retail. -
Why E-Commerce Businesses Need to Rethink Their Channel Strategy
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The growth of the e-commerce industry has resulted in the need for ever-evolving marketing strategies. Now, without a strong channel strategy, storefronts will fall behind their competitors.
Topics: need, strategies, amazon, traffic, businesses, channel, channels, strategy, ecommerce, multiple, rethink, data. -
YouTube Marketing Techniques to Grow Your Video Channel and Your Blog Traffic in 2019
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I am sure you are already familiarized with YouTube and its benefits. Maybe, you already know a couple of vloggers that managed to become popular on this platform. You know that the channel is accessible and that it attracts a…
Continue reading YouTube Marketing Techniques to Grow Your Video Channel and Your Blog Traffic in 2019
Topics: videos, video, channel, content, search, techniques, need, marketing, keywords, traffic, blog, youtube, grow. -
‘Assisted Conversions’ in Google Analytics Are Attribution Gold
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Google Analytics "Assisted Conversions" reports are hidden attribution gold deep in the platform's conversion analysis tools. While most Analytics reports show the immediate source ("last click") of traffic and conversions, Assisted Conversions identify the relationship between all channels and conversions.
Topics: gold, conversions, conversion, assisted, click, value, direct, analytics, channel, attribution, channels, interaction, google.