Top 2023 resources on checklist
Best checklist resource in 2023.
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14 Less Talked About Steps for Launching Your Store The Right Way
Everything you need to know about how to set up an online store for success with these overlooked steps every merchant needs to execute.
Topics: google, store, success, youre, email, set, checklist, ecommerce, business, domain, emails, online.
2018 Holiday Ecommerce Marketing Checklist
For many online stores, the Christmas shopping season can represent a significant percentage of total annual sales. Thus it’s important to get holiday ecommerce marketing right.
What follows is a checklist ...
Topics: tactics, christmas, checklist, ecommerce, sales, store, canteens, email, company, marketing, holiday.
Black Friday Checklist: How to Prep Your eCommerce Store
Black Friday Checklist: How to Prep your eCommerce Store
Black Friday is the official kickoff of the chaotic holiday season. And with heavier traffic in recent years to a digital experience, it’s key for you to prep your eCommerce store for the spike - just as any physical store preps their floor and staff for the holiday wave. Before we dive in on how to best prepare your site, let’s look at a few stats regarding the busiest shopping day of the year.
What the Numbers Tell Us
After pandemic restrictions were lifted and in-person shopping was greenlit for most of the world, the predictions gravitated towards a shift back to the physical store. However, that’s not exactly how it all played out. eCommerce shopping behavior studies show the needle would not sway dramatically back to the in-store experience. Across global markets, there are accelerated patterns towards post-pandemic shopping behaviors towards the following trends:
Buying online for home delivery
More time in research/discovery online BEFORE going to a store
Buying online for store pickup
Black Friday Deals Trend Earlier
Retailers are choosing to offer deals ahead of Black Friday, as shopping behavior trends shift to starting the process earlier to “beat the rush,” or perhaps get an exclusive deal. A recent poll tells us as many as 22% of shoppers start as early as October to cross items off their list, with early bird shoppers spending on average $460 more than those who wait until after Thanksgiving. If you offer the deals, your shoppers will come.
Follow the data and the demands of your customers. If the data tells you customers are looking for Black Friday deals in October, then set up a plan to have special promotions and marketing campaigns in place to support an early start. This may look like a deeply discounted 3-day early bird sale, or perhaps a special Black Friday sneak peek for loyalty customers with special pricing.
Here is a checklist to keep top-of-mind as we enter the busiest shopping season all year long:
1. Set the Course for an Easy Checkout Process
2. Draft & Review Cart Abandonment Emails
3. Check Your Site Performance
4. Be Mobile Friendly
5. Be Promo Ready
6. Glean from Data Analytics
7. Beef up your Social Commerce Strategy
8. Cater to Loyal Customers
9. Beef up your Holiday Merchandising
10. Determine On Call Schedules for Support Teams
Black Friday Prep: A Digital To Do List
1. Set the Course for an Easy Checkout Process. The less friction from discovery to checkout the better.
Don’t require shoppers to create an account to checkout. Allow for a guest checkout option. While some shoppers prefer having payment methods or loyalty rewards at a glance available to them at checkout, there are significant numbers of shoppers who want speed and convenience.
Meet your shoppers where they are and allow for both. Keep the cart icon front and center at every click through your site. Even better, have a constant numeric reminder of what is currently in cart. It’s important to have a visual cue to the shopper whether it’s empty, full of “maybes” or items that are a sure thing.
Allow customers to pay in the way they prefer. That means well beyond traditional credit/debit cards. Offer a range of payment methods to include PayPal, Venmo, digital wallets (Google, Samsung, ApplePay), and an increasingly popular BNPL (Buy Now Pay Later) option like Klarna or Afterpay. Some European markets allow for bank drafts as a method of payment, but this largely depends on what the demand is of your consumer in your geographic locale.
2. Draft & Review Cart Abandonment Emails. As shopping cart abandonment statistics for 2022 reveal, the average cart abandonment rate ranges from 59.2% to 79.8%. Clearly too much revenue left on the table to ignore as a retailer. Here is where personalization becomes your ally. Using auto-generated, targeted emails to customers with abandoned carts is a proven strategy for conversion. Examples include offering a customer additional reward for purchasing such as a percentage, or flat amount with a cutoff date. Some shoppers change their mind about items. Offer alternatives based on their shopping history; sometimes offering a different style or brand, or perhaps accessories to support the category they were shopping such as camping or gaming.
3. Check Your Site Performance. If your site isn’t performing at peak speed, you stand to lose everything you’ve worked hard for as a brand. What is the importance of site performance? You have as little as 50 milliseconds (or .05 seconds), to make an impression on your site visitors. If pages take too long to load, or there is a delay in the checkout process, that is a customer gone for good.
Fifty milliseconds sounds daunting, but there are web performance and speed testing tools at your disposal to gauge this critical metric your customers’ experience relies so heavily upon. Let’s take a look at some of the criteria for site speed/performance:
How to Test Your Site’s Performance. Programs such as Pingdom Speed Test, GTmetrix, and Google PageSpeed Insights (see a Top 10 list here) help you diagnose problem areas you may not have known existed so you can fix the issue quickly. You’ll be able to see how your site is measuring up across devices, and also geographic locations. Also key to performance is how well your site is ranking in user experience. Does your site load quickly? But also is your site easily navigated? Can your customer find what they’re looking for quickly through your menu or search function?
Dynamic vs. Static Content Management. The difference between the two is dynamic content is anything subject to change based on user input such as product, pricing, or descriptions. This content is stored in a database and is fetched when the user engages with it, otherwise known as async communication. Static content on the other hand is anything remaining the same in the experience such as the navigation menu. Both types of content have distinct yet crucial functions on a site but are managed differently. Load speed is generally case by case so we recommend an API-first/ best-of-breed approach that gives you the flexibility to deliver quick speeds and dynamic content. As you edit dynamic content you want to avoid editing the HTML code as this will cause breaks in your site. Additionally when managing dynamic content, use proper caching and Content Delivery Networks (CDN) to bridge the gaps between dynamic and static content.
Image Optimization. No surprise that visual content engages users. However, high quality imagery means larger files that eat up load time. Using resized and compressed files is a lighter lift for the server to load the image. Within imagery you’ll want to pay attention to the file format. There are four file types: PNG, JPEG, GIF, WebP, and SVG. A general rule of thumb is to avoid GIFs since they do drag on site speed. When choosing between PNGs and JPEGs, PNGs work well for graphics and screenshots, while JPEGs are ideal for photographs. The newcomer is the SVG file format, or scalable vector graphic that renders well in web applications and across other use cases. Lazy load plugins are also useful to only render photos where the user is browsing.
Reduce HTTP Requests. HTTP requests occur when the browser sends a request to the server for information. The fewer requests a website must make the faster the site can load. The amount and the size of the requested files affects load times, however most engaging sites have both multiple and larger files. The best way to address this issue is to run a full report on your site and assess what images are taking the longest to load and if in fact you need them. After you assess what’s needed, you can reduce the file size.
4. Be Mobile Friendly. Having a site optimized for mobile is mission-critical to your site’s performance. If a customer doesn’t have the same flawless experience from laptop, to tablet, to smartphone, you stand to lose. Consider this: 70% of web traffic comes from mobile phones, and 80% of the top-ranked websites are mobile-friendly. The great news is that site performance tools help identify mobile optimization deficits and fixes. As you gear up for the holiday shopping season, it’s an opportunity for cross-collaboration between business and IT teams to address the issue head on given how much it affects user experience and bounce rates. As much as 60% of shoppers won’t return to a site that is not mobile-friendly. Nearly 43% of Black Friday sales in 2021 happened through mobile phones.
You’ll want to lean into your developer team to fully optimize your site for mobile. The end goal is to have the exact , flawless experience from desktop to tablet to smartphone. This involves a few tactics such as image optimization as I’ve mentioned above, ensuring your site has a responsive design, and optimizing the above-the-fold content to engage shoppers quicker and for a longer period of time. Additionally, avoid intrusive ads that will hinder your shopper from engaging with your site, especially if they are on a mobile device.
Recent studies have found that 96% of eCommerce businesses in North America and 94% in Europe have at least five basic errors in their checkouts. Watch the Webinar to make sure your business is not making them.
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5. Be Promo Ready. Are you prepared to manage the deep deals the holiday season brings? As I mentioned above, if the data shows your customers want the deals and they want them early, are you set up to provide them? Is your site prepped for sales banners front and center on your site driving shoppers to the deals you’ve carefully curated?
Is your Order Management System (OMS) prepped with a clear view of inventory and a plan for backorders or pre orders for items that sell out quickly? An OMS can help automate these functions which gives your operations teams more flexibility to handle holiday shopping issues while still satisfying the customer with clear communication and a timeline as to when to expect delivery.
6. Glean from Data Analytics. In the same vein as Always Be Testing, take a look at data from the year before. What drove revenue and what might have fallen flat? What can you tweak from last year’s holiday season? You have customer gold in the numbers. Take a look at what product categories and pages saw the highest volume of traffic. What days of the week saw a spike in traffic? If you had an early bird special or flash sale, analytics and your OMS will tell you how many eyes were on it, and how well it performed revenue-wise.
7. Beef up your Social Commerce Strategy. Selling products through social media channels is currently estimated at $45 billion and expected to triple in the next few years. This figure equates to more than half of U.S. adults alone purchasing through social media.
Platforms like Facebook, Pinterest, Twitter, TikTok, and Instagram allow brands to create another channel through curated content and influencer marketing. Perhaps the biggest advantage to social commerce is its power within the discovery phase of the buying journey.
Instagram reports 60% of its users discover new products on their platform. When paired with word-of-mouth reviews from people you trust, (or at least share similar tastes) and the ability to tag and highlight products in both Story and Feed, you've got a highly versatile, perpetual sales engine. The path to purchase is expertly laid out from discovery, research, review, one-click purchase, and delivery.
As you dive into this holiday season, it’s critical to use social media to your advantage. You’ll be missing out on a significant shopper segment, many of whom will be looking for new products to fit the people on their list. You may consider using live shopping feeds to fully tell your brand’s story and what’s new in your product line, and always make sure products can be purchased within the app using personal information already stored within a profile. In app links easily navigate shoppers to products and one click checkout.
Additionally you may consider the power of social proof. As you market your products through a social media shop, offer your shoppers a way to interact with products and share them across the platform. Through the use of hashtags you create, empower your customers to use the hashtag and create their own posts. A two-fold benefit is that your customers peer review your products and have a voice, while enabling customer confidence for the shoppers new to your brand. On the flip side if a shopper is dissatisfied, you as a brand have the opportunity to address the issue.
Prior to Black Friday, you may consider having a campaign for your loyal shoppers to share product reviews with a coupon reward or offer like a free gift. Peer reviews increase both customer confidence and conversion.
8. Cater to Loyal Customers. The unicorn of customer personas! Here are a few eye-opening stats on what Lifetime Customer Value (LTCV) or what is often referred to as Customer Acquisition vs. Retention:
The probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is only 5% to 20%.
It costs up to 7x more to acquire a new customer than to retain an old one.
Sixty-five percent of a company’s business comes from existing customers.
What does that mean? You have a treasure trove of information on your loyal customers; you know their shopping habits, their product preferences, and even their payment preferences. Take full advantage of these habits by giving them an exceptional customer experience. In the realm of holiday shopping, what can you offer? Plenty.
Double the points or rewards on all holiday shopping.
Free gifts for loyalty members.
A Black Friday “sneak peek” sale exclusive to loyalty members with special pricing.
Free holiday wrapping and gift options.
A portion of holiday proceeds goes to charity.
9. Beef up your Holiday Merchandising. You have more shoppers now than any other time of year. How will you stand out among the competition? Convenience. Many holiday shoppers find themselves frustrated with what to buy for the loved one/receiver who has everything. Enter gift sets or bundles. If you can afford the cost to offer this type of merchandise, it’s a solution for many harried shoppers trying to check off people on their list. Think of spa baskets, grooming products for men, kids’ items like themed candy and holiday stockings, wine and cheese assortments, or teacher gifts.
Additionally for the shopper who is looking for a gift for themselves, you may see dynamic bundling as an offering. This allows the shopper to pick and choose from a selection within the bundle. An example is for the gamers or sports enthusiasts in your customer base. For the gamers, maybe you offer a choice between a headset or an additional monitor, or maybe for the skier, your options include goggles or a choice of gloves. An all-in-one gift option with more selection and control on the user experience side, but with the convenience of a single price point.
10. Determine On Call Schedules for Support Teams. Determine on call schedule for each department. It's not just IT, for example a promo may be broken, or products not published to the catalog. Elastic Path similarly has a plan and schedule in place to offer support for our customers during peak holiday traffic.
Food for thought as you think about future holiday shopping experiences that drive revenue and are meaningful to your customer while optimizing your team’s time. Gartner tells us to look for a trend in how brands interact with products. According to the analyst, companies should invest in more robust product experience management (PXM) solutions. Gartner outlines this shift in their 2022 Strategic Roadmap for Digital Commerce in Direct (D2C) and Indirect Channel report.
What does that mean? Brands will fare well who broaden their geographic and channel reach, and do more on the customer experience side. How will they do it? As you think about each of these strategies and tactics to optimize the holiday shopping experience, there are options to streamline it and empower people to solve customer pain points, especially in the role of merchandiser who is pulled in several directions as it is.
Eager to talk about what’s next for your eCommerce strategy and how we can help? Reach out to us.
Topics: holiday, customer, checklist, shoppers, site, experience, black, customers, products, content, strategy, shopping, ecommerce, offer.
Brand Refresh vs Rebrand: Which is Best for You? [+Checklist]
Brands that aren’t constantly evolving run the risk of becoming outdated or irrelevant. Some of the most popular brands of today would not have made waves unless they had undergone rebrands or refreshes.
Topics: identity, checklist, changes, vs, company, rebrand, brands, change, refresh, client, successful, best, brand.
Checklist for a Post-pandemic B2B Surge
Many B2B businesses are already experiencing a post-pandemic surge. Certainly the revenue growth is welcome, but it can bring challenges as well. Here is a checklist to prepare for pent-up demand.
Topics: service, customer, website, surge, digital, orders, postpandemic, site, ordering, customers, checklist, b2b.
Ecommerce Launch Checklist: 38 Things to Review Before You Go Live
Cover all your bases and make sure you don’t forget any important detail of your launch with this ecommerce website launch checklist!
Topics: stores, checklist, ecommerce, launch, website, youre, customers, page, tactics, sure, store, shipping, email, foolproof.
Everything You Need to Know About Achieving PCI Compliance [Checklist Included]
If you’ve been contacted by your bank or financial institution lately only to discover that your credit card information has…
Topics: cardholder, access, checklist, ecommerce, credit, security, data, compliance, card, level, pci, explained, requirements.
Google Analytics 4 Transition Checklist
Google Analytics 4 is live and ready to use. Here's our quick transition checklist to successfully migrate from Google's Universal Analytics, the current version for most users.
Topics: ua, google, ga4, universal, transition, report, compare, ensure, sessions, analytics, checklist.
How to Choose the Right Marketing Automation Platform for Your Ecommerce Business [Checklist]
So you've decided you're ready to take your marketing to the next level by investing in a marketing automation tool — congrats!
Topics: marketing, ecommerce, platform, business, need, available, checklist, automation, choose, platforms, help, support, right, resources.
How to Create an Email Newsletter [+Expert Tips & Checklist]
Creating an email newsletter is one of the most effective ways to provide value to your customers, drive them to buy more products, and encourage them to keep engaging with your brand.
Overall, newsletters are a staple in any high-performing email marketing strategy.
Topics: email, content, tips, emails, template, marketing, newsletter, newsletters, text, expert, youre, send, checklist, create.
How to Get Your First Sale In 30 Days: A Marketing Checklist For New Entrepreneurs
Getting your first customer is a significant milestone for every entrepreneur. If you still need to make your first sale, try our 30-day challenge—complete with checklist—to start driving traffic and revenue.More
Topics: marketing, products, entrepreneurs, dont, days, drive, youre, sale, store, checklist, product, traffic, sales, online.
How to Grow Your Online Business In 21 Steps – The Complete Checklist
Looking for a complete ecommerce checklist that will help you to grow your online business? Look no further. You’ve built your ecommerce store, found customers who enjoy your products, and accelerated operations, until…you hit a plateau. At some point, every…
Continue reading How to Grow Your Online Business In 21 Steps – The Complete Checklist
Topics: brand, social, grow, checklist, marketing, steps, business, products, customer, online, youre, complete, customers.
How to Live Stream Successfully: A Preparation Checklist for Marketers
Raise your hand if you’d rather watch a video to learn something new than read about it.
Topics: checklist, sure, video, stream, marketers, page, youll, streaming, live, event, successfully, youre, preparation, social.
How to Successfully Migrate a Website Without Harming SEO [Checklist]
An outdated website won't represent your brand well.
Topics: checklist, old, migration, seo, search, google, crawl, migrate, urls, update, website, site, redirects, harming, successfully.
Influencer Marketing Strategy Checklist & Template
If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. It’s an incredibly effective strategy -- in fact, nearly 49% of consumers look to influencers for product recommendations.
Topics: marketing, influencer, goals, brand, help, strategy, target, checklist, content, template, influencers, partnership.
Interview Preparation Checklist: 18 Tips to Get the Job
You’ve submitted your resume, talked to a recruiter, and set up a date for the first interview with a great company. But in the days leading up to the big interview, you’re feeling anxious, jittery, and downright scared.
Topics: question, interview, position, youre, interviewer, job, company, checklist, tips, ask, youve, preparation, questions, long.
Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]
Imagine this: You've done everything you can to optimize your website.
Topics: seo, strategy, offpage, checklist, search, domains, social, need, google, link, helpful, backlinks, website.
Pre-Launch Checklist: The Essentials
Your website’s designed, you have all of your products created, and you’re ready to launch your eCommerce site. But with how much work goes into launching a new online store, it can be easy to miss something. Who knows, you may even be missing something you didn’t know you were supposed to do! Forgetting a […]
Topics: important, essentials, check, website, site, checklist, products, customers, page, customer, ecommerce, product, sure, launch.
Product Launch Checklist: How to Launch a Product, According to HubSpot's Experts
Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Will anyone even want it?
Topics: launching, hubspots, strategy, launch, create, youll, according, experts, need, team, youre, marketing, product, checklist.
Ready for Your Debut? The Can’t-Miss Product Launch Checklist
From great marketing to airtight logistics, a little prep work can propel your launch to extreme heights. Get the 14-point checklist so you don’t miss a thing!
Topics: launch, social, great, sure, need, marketing, does, ready, youll, debut, product, cantmiss, checklist, youre.
Recommended checklist for a successful ecommerce replatforming project
Whether upgrading or replatforming your ecommerce solution there are many things to consider during the digital project. Here’s a recommended checklist to keep in mind for a successful ecommerce replatforming project.
Topics: process, business, project, seo, successful, support, recommended, team, replatforming, platform, ecommerce, timeline, traffic, checklist.
SEO Checklist for Website Redesigns and Replatforms
Major website redesigns and replatforms can kill organic search traffic. Use this checklist to minimize the impact.
Topics: site, urls, organic, tags, website, xml, search, replatforms, redirects, seo, checklist, content, redesigns, traffic.
Shopping Cart Checklist – What to Look For in a Checkout Experience
Author's Note: This is an update to a post originally published in May 2011 and has been edited for relevancy
There are myriad reasons why your customers don’t complete a purchase; from sticker shock, to wanting to showroom an item instead prior to purchase, to simply getting distracted and abandoning the cart,andit can be something entirely unrelated to design or usability.
When shopping online here are several things related to cart/checkout to look for that affect your customer’s experience in meaningful ways:
Must Have Shopping Cart Page Features
1. Cart is visible throughout the experience
Research shows when a cart is constantly within range of the shopping experience abandonment rates diminish. Amazon does this effortlessly on their dedicated app.
2. Seamless Multi-brand or Multi-geo
When multiple brands co-exist the cart/checkout process should look seamless to the customer.
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3. Easy to view thumbnails
The product is the hero and stands out within the cart.
4. Product availability is prominent
Should the item be out of stock, it’s clearly set off in a different font size, color, or housed within a separate design element.
5. Offer clean, non-competing CTAs (Calls to Action)
CTAs should never compete font-wise, nor be similar in size, shape, or color. Be clear in what you’re asking the customer to do.
6. Shipping and Tax Calculation
All costs are clearly visible, so the customer knows exactly what they are paying in total for the item(s) including tax and shipping.
Should there be questions or issues within the checkout process or throughout the shopping journey, a chat feature pops up to assist in real time. No need for emails or calls that may adversely affect the customer experience.
8. Move to Later
Not a must-have for every shopping experience, but certainly worth it to retain the purchase for later and to help with conversions on the retailer side.
9. Save Cart
Especially helpful for a buyer purchase when the order may be larger or more complex for a specific project.
10. Gift Options
Icing on the cake for a busy shopper!
11. Universal Cart
A bit more complexity than meets the eye, but certainly in the zeitgeist of eCommerce. A universal cart allows customers to add, remove, modify, or purchase any of the items in their digital cart whether customers are in-store, online or on the retailer’s mobile app.
When taking a deeper dive into the universal cart concept, you’ll need to ask yourself a key question as a retailer: What price are you willing to honor across all channels and geos? Spending and shopping habits drive the experience. Shoppers are increasingly demanding the lowest price for an item, no matter what channel they’re using to find it.
The presence of these elements are not the end of shopping cart optimization. It's also key how they are presented, and how your cart page works. This list is a guideline to show you what you may be missing, but ongoing testing is the best way to continue to learn what works best for you.
Looking for more eCommerce content? Check out our Mobile Commerce Guide for more insights and trends.
Topics: customer, shopping, experience, customers, item, purchase, look, works, checklist, visible, checkout, universal, cart.
TechCrunch+ roundup: Churn rate basics, BNPL fraud, fundraising IP checklist
The venture capital market is slowing down, which means early-stage founders are chasing a smaller pool of money. We asked VCs to name a pro forma pitch practice they think founders should retire.
Topics: bnpl, checklist, questions, techcrunch, basics, founders, churn, fraud, ip, partner, venture, space, fundraising, twitter, investors, roundup, sophie, rate.
Technical SEO Clickability Checklist
While click-through rate (CTR) has everything to do with searcher behavior, there are things you can do to improve your clickability on the SERPs. While meta descriptions and page titles with keywords do impact CTR, we’re going to focus on the technical elements because that’s why you’re here.
Ranking and click-through rate go hand-in-hand because, let’s be honest, searchers want immediate answers. The more your result stands out on the SERP, the more likely you’ll get the click. Let’s go over a few ways to improve your clickability.
Topics: google, structured, technical, search, results, serp, checklist, elements, seo, content, win, clickability, data.
Technical SEO Crawlability Checklist
Crawlability is the foundation of your technical SEO strategy. Search bots will crawl your pages to gather information about your site.
Topics: structure, website, technical, search, checklist, site, youll, seo, bots, crawlability, log, crawl, pages, page.
Technical SEO Indexability Checklist
As search bots crawl your website, they begin indexing pages based on their topic and relevance to that topic. Once indexed, your page is eligible to rank on the SERPs. Here are a few factors that can help your pages get indexed.
Topics: indexability, error, website, technical, search, server, checklist, site, seo, redirects, users, pages, redirect, bots.
Technical SEO Rankability Checklist
Now we move to the more topical elements that you’re probably already aware of — how to improve ranking from a technical SEO standpoint. Getting your pages to rank involves some of the on-page and off-page elements that we mentioned before but from a technical lens.
Topics: sites, page, technical, search, related, checklist, site, organic, elements, seo, content, rank, bots, rankability.
Technical SEO Renderability Checklist
Before we dive into this topic, it’s important to note the difference between SEO accessibility and web accessibility. The latter revolves around making your web pages easy to navigate for users with disabilities or impairments, like blindness or Dyslexia, for example. Many elements of online accessibility overlap with SEO best practices. However, an SEO accessibility audit does not account for everything you’d need to do to make your site more accessible to visitors who are disabled.
Topics: structure, technical, server, renderability, checklist, site, seo, accessibility, bots, load, web, pages, page.
The 14 Point Ecommerce Launch Checklist (Mar 2022)
When you start an ecommerce site you realize that there are loads of items that need to be checked, cross-checked, and tested to ensure that your customers have a quality user experience. From the website design to a sleek, quick…
Continue reading The 14 Point Ecommerce Launch Checklist (Mar 2022)
Topics: payment, checklist, launch, product, site, website, point, mar, customer, page, pages, customers, shipping, ecommerce.
The 27-Point Checklist to Prepare Your Store for Black Friday Cyber Monday
Every Black Friday Cyber Monday (BFCM) presents a tremendous opportunity for businesses to reach new customers and generate more revenue. To help you sell your best we've put together a 27-point checklist to make this holiday shopping season your biggest (and most profitable) yet.More
Topics: bfcm, prepare, shopify, sale, sales, cyber, checklist, 27point, customers, youre, black, store, holiday.
The Complete Checklist for Creating Compelling Calls-to-Action
Lots of times, when marketers want to make a big impact on their marketing, they focus on going after a big project: big email campaigns, big website redesigns, big social media plans, big everything.
Topics: ctas, page, design, landing, youve, cta, big, compelling, callstoaction, way, checklist, copy, complete, youre, creating.
The Essential Pre-Launch Checklist for Membership Sites
You’ve made plans, built the site, and are preparing for a big launch. But are you ready for customers? Don’t forget a thing — use this checklist!
Topics: sites, search, check, site, add, checklist, sure, essential, prelaunch, pages, information, membership, test, page.
The Essential Shopify Store Launch Checklist
Ready to go live with your new Shopify store? Make sure you’ve covered this 13-point checklist first.More
Topics: essential, checklist, youll, shopify, launch, business, images, sales, store, page, online, site.
The Ultimate Checklist for Every New Ecommerce Site (Oct 2021)
When you start an ecommerce site you realize that there are loads of items that need to be checked, cross-checked, and tested to ensure that your customers have a quality user experience. From the website design to a sleek, quick…
Continue reading The Ultimate Checklist for Every New Ecommerce Site (Oct 2021)
Topics: checklist, ecommerce, link, items, page, site, shipping, product, support, pages, checkout, ultimate.
The Ultimate Ecommerce Checklist for New Store Owners
The process of starting an online store can be confusing, especially when you’re a beginner. You might not know what to do first. And so you do a little bit of everything in a random order. Unfortunately, this might result in some missed steps. To make sure you’re set up […]
Topics: add, store, shopify, free, website, ultimate, text, ecommerce, checklist, owners, product, set, oberlo.
The Ultimate Guide to Ecommerce Website Maintenance
It feels like there isn’t a single person alive who hasn’t bought something online. In fact, eMarketer predicts that by…
Topics: products, content, maintenance, security, customer, site, checklist, marketing, ecommerce, website, customers.
The Ultimate Online Editing and Proofreading Checklist for Writers
The writing process is a chance to let creativity fly and tell a story with your own words.
Topics: proofreading, readers, editing, yes, web, online, content, ultimate, writing, interesting, topics, topic, checklist, writers.
The Ultimate SEO Checklist for Your Ecommerce Store
Get more traffic and simplify your SEO strategy with this SEO checklist. Helpful tips you need to know about SEO for your ecommerce store.
Topics: website, voice, keyword, store, checklist, need, search, answer, ultimate, keywords, seo, ecommerce.
The Web Marketing Checklist: 40 Ways to Promote Your Website
This checklist provides 40 potent web marketing tactics your business can use to solve your promotional problems and challenges. The list is a starting place, giving you ideas and suggestions that launch you on a journey to marketing success
Topics: email, link, ways, promote, site, google, customers, content, mobile, page, search, marketing, website, checklist, web.
Video: Shopify Launch Checklist
Shopify Free Trial | Full Shopify Review | Shopify Pricing Plans and Fees Subscribe to Our YouTube Channel Full Shopify Launch Checklist. Video Transcript Shopify Checklist Hey there, welcome to this video on the Shopify Launch Checklist! If you're someone…
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Topics: goes, checklist, things, tasks, video, sure, need, shopify, launch, website, store.
Website Redesign: An 8-Step Checklist to Achieve Your Marketing Goals
Undergoing a website redesign can be an exciting time, as you’ll have a fresh chance at capturing a new market for your business. Since it can be a big project, we’ve compiled a checklist of things you need for your website redesign to achieve all your marketing goals.
Topics: 8step, business, goals, customer, doing, website, need, achieve, marketing, important, metrics, redesign, websites, checklist, design.
Website Security for SaaS and Cloud Ecommerce Applications: A Technical Deep Dive, Comparison & Checklist
Software as a Service (SaaS) is a software licensing and delivery model where users access applications or services via a…
Topics: vs, website, pci, service, checklist, cloud, compliance, data, security, provider, providers, saas, comparison, information, ecommerce.
WooCommerce Happiness Engineers’ Holiday Checklist
In all the productivity and preparation for the holiday season, some important elements of your business can be overlooked. Over in WooCommerce.com Happiness, we identified four focal areas — two physical, two technical — that can sometimes cause a few bumps in the road, and put a checklist together to keep you covered. So, here […]
Topics: store, holiday, site, engineers, checklist, issues, contact, help, update, youre, woocommerce, check, happiness, sure.