Top 2024 resources on common
Best common resource in 2024.
Learn more about common to improve your e-commerce strategy.
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(How to fix) 5 common UX mistakes in online banking
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Customer support is a huge part of a user’s experience, and one that every bank likes to say they’re great at. But there is a lot we can learn from the mistakes that U.K. banks have made. Based on his latest research report into the user experience of a dozen leading British banks — including […]
Topics: online, techcrunch, press, mistakes, common, ramsey, including, decision, experience, app, unnecessary, banking, fix, ux, users, trees. -
10 Common Copywriting Templates to Use in Marketing
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Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow.
Topics: media, common, templates, youre, memo, social, copywriting, post, marketing, resource, include, company, help. -
10 Common Landing Page Myths to Avoid
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I remember when I found out the Tooth Fairy wasn't real. My whole world was shattered. Granted, I was about eight, but I was furious to find out that my parents had been putting a quarter under my pillow every time I'd lost a tooth, not a sweet fairy named Daphne who lived in a castle made out of my pearly whites.
Topics: myths, youre, information, pages, common, page, form, length, avoid, landing, need, copy, test. -
10 Common Virtual Meeting Mistakes to Avoid, According to Remote HubSpot Employees
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Whether it’s with a single client, a large internal team, or external stakeholders, hosting successful, engaging meetings is an art form.
Topics: hubspot, remote, meetings, attendees, virtual, common, meeting, according, feel, way, inperson, youre, avoid, employees, mute, mistakes. -
13 Common Interview Questions and How to Answer Them
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You made it (almost)! After networking and sending countless resumes, you’ve finally landed a job interview. Of course, you want to be prepared, so you did what most candidates are recommended to do — you looked up “most common interview questions.”
Topics: interviewer, common, question, answer, research, questions, job, interview, youre, role, person. -
15 Common Logical Fallacies and How to Spot Them
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Logical fallacies -- those logical gaps that invalidate arguments -- aren't always easy to spot.
While some come in the form of loud, glaring inconsistencies, others can easily fly under the radar, sneaking into everyday meetings and conversations undetected.
Topics: common, john, instead, argument, spot, fallacies, evidence, true, arguments, fallacy, logical, doesnt, claim. -
15 Common Mistakes of Fashion and Lifestyle Merchants
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The failure rate for startup businesses in the U.S. is roughly 80 percent. As a consultant and former employee for fashion and lifestyle businesses, I can point to frequent missteps that lead to business failure. In this post, I'll list 15 common mistakes of small and large companies, in my experience.
Topics: fashion, product, employees, products, marketing, merchants, business, company, mistakes, money, sell, common, lifestyle, having. -
18 Common Ecommerce Mistakes to Avoid: How Many Are You Making?
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So you want to make your ecommerce store the best it can be, minimize cart abandonment and deliver a great…
Topics: avoid, customers, common, business, store, site, mistakes, potential, information, products, need, product, ecommerce. -
5 common communication errors with shoppers
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Smaller ecommerce retailers should offer more value than the big box shifters. This includes helpful communication. In this post, I'll address often-overlooked communication errors that can affect a shopper's experience
Topics: abandoned, offer, email, rejected, unsubscribe, page, site, cart, process, shoppers, emails, errors, common, communication. -
7 Common B2B Ecommerce Challenges (+ How to Overcome Them)
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In 2019, only 13% of all B2B sales were generated digitally. By 2023, when U.S. B2B online sales are projected…
Topics: search, b2b, challenges, overcome, buyers, common, need, shipping, customer, data, purchase, product, ecommerce. -
7 Common Shipping Questions and How to Prepare Before They're Asked
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There’s a lot that can happen from Point A, when an order leaves your hands, to Point B, when it arrives at a customer’s door. Here’s how to handle the common shipping questions your customers will have—before they even ask them.More
Topics: policy, return, customer, page, asked, gift, theyre, customers, prepare, shipping, questions, order, offer, common. -
75 Stop Words That Are Common in SEO & When You Should Use Them
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From blog titles to URL slugs, you might not realize how frequently you use SEO stop words. But, to be fair, if Google doesn't pay much attention to them, why should you?
Topics: content, help, keywords, seo, search, titles, google, common, url, stop, words. -
8 Common Instagram Marketing Mistakes to Avoid in 2020
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Since coming into existence in 2010, Instagram has given brands the opportunity to engage with their audience and tell their story through the power of visuals.
The Facebook-owned app was one of the fastest growing major social networks in 2014, and is now home to more than 1 billion users.
Topics: post, hashtags, common, marketing, avoid, mistakes, platform, brands, social, quality, content, video, brand, instagram. -
8 Common Integrated Marketing Mistakes and How to Avoid Them
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Back in the 1930's, something called the Rule of 7 developed in the movie industry.
Topics: campaign, social, channels, campaigns, marketing, team, integrated, need, data, common, mistakes, avoid, company. -
80 Most Common Ecommerce Website Mistakes in 2019 Explained
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If you’ve tried running an ecommerce website, then you already know how fierce the competition is out there. The number of ecommerce businesses is increasing quite exponentially because we all want a piece of the action- especially considering thawt the…
Continue reading 80 Most Common Ecommerce Website Mistakes in 2019 Explained
Topics: pages, content, mistakes, online, common, website, site, explained, stores, search, ecommerce, websites, title. -
9 Common Characteristics of Top Shopify Stores
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Hosting over one and a half million online stores operating from 175 countries, generating annual transactions worth $60 billion — Shopify has emerged as one of the most popular eCommerce marketplaces in the world. With the range of support services store owners enjoy, the Shopify platform is attractive to many online entrepreneurs. These services include […]
Topics: product, online, common, shopify, stores, successful, customer, customers, products, store, theme, characteristics. -
Building a Culture Your Team Raves About
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Taylor Holiday is a managing partner at Common Thread Collective, which was rated the best place to work by Glassdoor. Taylor is well-versed on how to run a business and keep your employees and clients happy, and today he is going to share with us his tips and tricks. We talk about what TMYD stands [...]
Topics: common, building, business, values, taylor, share, thread, culture, team, clients, holiday, work, core, raves. -
Common B2B Mistakes, Part 1: Catalog Management, Pricing
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This post is the first in a series in which I address common mistakes of B2B ecommerce merchants. For this installment, I'll review errors related to catalog management, pricing, and user experience.
Topics: b2b, sites, catalog, merchants, product, user, pricing, products, site, customers, common, mistakes, customer, punchout, management. -
Common B2B Mistakes, Part 2: User Management, Customer Service
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This post is the second in a series in which I address common mistakes of B2B ecommerce merchants. The first post addressed B2B mistakes in catalog management and pricing. For this installment, I’ll review mistakes related to user management and customer service.
Topics: b2b, service, common, merchants, agents, users, punchout, site, customers, user, management, mistakes, customerservice, customer, transaction. -
Common B2B Mistakes, Part 3: Shopping Carts, Order Management
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This post is the third in a series in which I address common mistakes of B2B ecommerce merchants. For this installment, I’ll discuss mistakes related to shopping carts, checkout, and order management.
Topics: carts, sites, orders, management, merchants, mistakes, order, shopping, products, cart, common, b2b. -
Common B2B Mistakes, Part 4: Shipping, Returns, Inventory
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This post is the fourth in a series in which I address common mistakes of B2B ecommerce merchants. The first post addressed mistakes related to catalog management and pricing. The second described user management and customer service failures. The third post discussed glitches from shopping carts and order management systems. For this installment, I’ll review mistakes related to shipping, returns, and inventory management.
Topics: common, returns, b2b, order, mistakes, buyers, return, sites, products, orders, shipping, inventory. -
Common B2B Mistakes, Part 5: Accessibility, Mobile, Localization
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This is the fifth and final post in a series in which I address common mistakes of B2B ecommerce merchants. For this installment, I’ll review mistakes related to accessibility, mobile usability, and localization.
Topics: service, common, sites, mobile, customers, customer, localization, experience, merchants, accessibility, related, b2b, usability, mistakes. -
Common Work From Home Jobs and The 10 Best Companies Who Offer Them
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Every year on HubSpot’s content team, our whole team works remotely for a week. By working from home full-time and conducting all our meetings through video conference software, remote week helps us develop empathy for our remote colleagues and teaches us how to more effectively collaborate with our co-workers who live halfway across the world.
Topics: offer, work, companies, 2018glassdoor, working, job, best, company, remote, rating, week, jobs, common. -
Common click fraud tactics and how to prevent them
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Fraudsters manipulate clicks to achieve a variety of goals. For instance, a cybercriminal might create a phishing site, then artificially inflate the site’s click numbers to push it up to the first page of search results. It could also be used to manipulate public sentiment by making some pages seem more popular than they are. For purposes in this article, we’ll focus on the impact of click fraud on digital advertising.
Topics: ad, prevent, online, advertisers, ads, common, click, blockchain, fraud, clicks, users, instance, tactics. -
Ecommerce Fraud: Securing the Entire Customer Journey
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Ecommerce is a rapidly growing industry with many exciting innovations happening all the time. Customer expectations have never been higher…
Topics: merchants, customer, common, touchpoints, card, fraud, account, identity, fraudster, fraudsters, loyalty, credit, ecommerce. -
Good Customer Service Is About Doing the Common Things Uncommonly Well
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The bread and butter of good customer support isn’t in flashy displays, free gifts, or long-winded phone conversations. Today, we explore what really matters.More
Topics: things, brand, email, support, youre, offer, help, channels, uncommonly, common, customers, good, doing, service, company, customer. -
Google Analytics: Common Mistakes from Ecommerce Merchants
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Google Analytics provides impactful data that can help ecommerce merchants. But installed incorrectly, Google Analytics can produce inaccurate reporting. In this post, I'll address common mistakes from merchants in installing Google Analytics and analyzing its data.
Topics: mistakes, channels, google, data, click, revenue, merchants, analytics, traffic, reporting, rates, common, ecommerce. -
How to Handle Common Holiday Shipping Issues
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Learn how to address common issues that might arise during the busy holiday shipping season, and how you can keep your customers smiling.
Topics: gift, holiday, damaged, lost, common, handle, customer, customers, orders, issues, inventory, returns, shipping. -
How to Outsource SEO Correctly & Avoid the 5 Most Common Mistakes
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If you want to grow your business, great search engine optimization (SEO) is a must: Recent survey data found that 53 percent of all trackable website traffic originated from organic search, which means that if you want to get noticed, you need to show up at the top of search rankings.
Topics: avoid, process, site, outsource, outsourcing, ask, keyword, correctly, help, common, business, content, seo, search, mistakes. -
How to overcome two of the most common online payment issues
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When it comes to successful ecommerce the number one thing is to ensure you make it as easy as possible for your customers to make a purchase. All too often the cart abandonment comes down to the lack of ease with online payment options. Here are two of the most common online payment challenges and how you can overcome them.
Topics: protect, online, youre, visitors, overcome, payment, trust, issues, mobile, customers, battery, common, site. -
Leadership Styles: The 11 Most Common & How to Find Your Style [Quiz]
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Imagine the leaders that inspire you. Each is likely unique, with a different style they use to meet goals, motivate, and animate their teams. There are many different styles of leadership, and each can have a different impact on a company.
Topics: style, leadership, good, quiz, team, employees, work, styles, common, goals, business, leader, leaders. -
Learning From the Past: 10 Common Mistakes to Avoid When Starting a Business
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Mistakes are often taboo in society. But in the world of entrepreneurship, they are a force of momentum. Learn the most common business mistakes and how you can overcome them.More
Topics: youll, plan, learning, past, market, mistakes, business, marketing, customers, products, starting, product, niche, avoid, common. -
Mythbusters Ecommerce Edition: Debunking the Misconceptions of Running an Ecommerce Site
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Running a successful ecommerce website isn’t easy, but it’s made harder by a few myths — some of which are deeply…
Topics: ecommerce, freeze, myths, platform, holidays, sunk, making, cost, technology, decision, misconceptions, teams, common. -
Plant-based grocer Green Common takes first step into Mainland China
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Hong Kong plant-based grocery shop and cafe Green Common will launch online on Tmall Global at the end of this month, during the marketplace’s Black Friday event.
Topics: takes, green, including, tmall, restaurant, plantbased, step, brands, common, taste, products, omnipork, food, grocer, china, mainland. -
SEO: A Common Sense Assessment of Link Quality
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A quality backlink pleases both humans and search engine algorithms. It is editorial in nature. It comes from a well-respected source, and it is relevant to the topics covered on both the linking and linked websites.
Topics: websites, backlink, engine, good, quality, link, seo, search, links, content, page, common, assessment, sense. -
SEO: Common Fixes to Core Web Vitals
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Google stated in November that Core Web Vitals would become a ranking signal in May 2021. When Google announces such a change, heed the warning. The sooner you prepare, the better the chance of preserving or improving your organic search traffic.
Topics: vitals, page, layout, fixes, shift, pages, common, seo, javascript, search, web, core, site. -
The 3 Common Mistakes of Ecommerce Launches
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I've consulted over the years on dozens, perhaps hundreds, of ecommerce launches. Here are three frequent mistakes in the building of online stores.
Topics: mistakes, ecommerce, site, mobile, design, shoppers, cart, launches, speed, products, load, needs, common, online. -
The Common Thread: Why we created a podcast especially for retail marketers
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Podcasts are a growing form of communication. Everywhere you look there’s another being created, serving a wide or very specific audience, and as noted at our conference and in our census, the tastes of consumers and the free -time they have is changing. There are 750,000 active podcasts in 2019 alone, with over 30 million episodes online now. So, you're probably wondering "Why on earth would you want to be podcast #750,001?" Well, there are no podcasts specifically for retail marketers with knowledge being shared by actual retail marketers; so, we said "Hey, we should make that!". And thus The Common Thread was born.
Our CEO spoke about the importance of adding value to the time your messages and interactions take away from your customers and as our customers we want to continue to adapt and mature in our aims of providing you with content that assists, intrigues and teaches you how to work towards providing marketing experiences your customers will love.
And this mission is the backbone of the podcast. We asked each guest how they are creating those experiences and what the obstacles they've faced maintaining them. ‘The Common Thread’ highlights the clear pattern we saw emerging as we spoke to retail marketers, regardless of the vertical or audience. The podcast has been showing that there are common shared threads of practice, challenge and innovation that your peers are discussing and attempting.
Topics: customer, retail, especially, podcast, episode, brand, thread, looks, discuss, common, value, realities, customers, created, marketers. -
The One Thing Ecommerce Success Stories Have in Common
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Beyond snappy content writing and market research, and more critical than SEO and clever accounting, there is a unifying principle to steady Ecommerce growth.
Topics: think, products, customers, business, ecommerce, brand, youre, worked, customer, feel, common, thing, know, success. -
The Ultimate Smarketing Glossary: 67 Common Sales Terms Explained for Marketers
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Sales and marketing teams are both responsible for the growth and revenue side of the business -- and yet, many of them still tend to operate like two opposing teams.
Topics: determines, prospect, ultimate, sales, prospects, explained, marketers, customer, reps, smarketing, rep, terms, glossary, customers, marketing, product, common. -
Think You Know LinkedIn? 8 Common Myths Debunked
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Ever wonder what happens when you hit the magical "500+ connections" level on LinkedIn? Or how people connect with those outside of their immediate network? Or how to keep your entire network from seeing a tiny profile update?
Topics: social, linkedin, myths, think, network, connections, connect, way, myth, great, relationships, profile, know, common, debunked. -
What HubSpot's Highest Performing Blog Posts Have in Common & Why These Elements Work
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Wondering what elements make up a successful blog post? We reviewed our top 8 blog posts on the Marketing Blog in 2022.
Topics: hubspots, featured, post, blog, readers, article, table, common, performing, posts, work, topperforming, highest, reader, elements.