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Learn more about companies to improve your e-commerce strategy.

  • 10 Digital Style Guide Examples from Famous Companies such as Apple, Google & Starbucks - If you've ever wondered how designers at Apple defined every little element in iOS as they were building it, then you're in the right place. As technology is constantly evolving, web design continues to become more formalized. Web designers and developers need to create code that can translate seamlessly from PC to mobile devices, make easy to understand site navigation, and innovate other site capabilities — these are all elements that companies standardize in digital style guides.
    Topics: apple, design, web, guides, typography, google, color, elements, examples, guide, digital, companies, style, famous, starbucks.
  • 11 Companies on Pinterest That Are Crushing It - If you think Pinterest is just a place to find recipes and fine-tune wedding planning details, think again. With over 431 million users coming to Pinterest every month to look for inspiration, Pinterest is an effective platform for building your audience and getting your product in front of potential customers who are ready to buy.
    Topics: products, product, search, account, companies, crushing, pinterest, users, brand, brands, content, pins.
  • - Print on demand companies can do more than just sell you a custom t-shirt that you can sell on your online store. These days, print on demand services offer unique products, such as jewelry, makeup, leggings, notebooks, and so much more. If you’re looking to sell custom products that are still dropshipped from a print […]
    Topics: items, printondemand, best, companies, website, products, unique, online, sell, custom, print, add, store, demand, design.
  • 15 Hiring Trends to Watch in 2023 [Marketing Leader Data] - This past year we've seen the effects of the pandemic in labor shortages, the Great Resignation, and signs of another recession — now's the time to rethink recruitment and hiring strategy for 2023.
    Topics: companies, work, recruitment, trends, marketing, employees, watch, candidates, job, data, hiring, skills, pools, leader, talent.
  • - Today’s top ecommerce Fulfilment statistics provide us with some useful insights into the current state of the online shopping landscape. While there are multiple factors contributing to whether or not a digital seller is successful, few things are more important… Continue reading 2023 Ecommerce Fulfillment Statistics: What the Data Tells Us
    Topics: online, ecommerce, tells, statistics, shipping, free, consumers, say, customers, fulfillment, delivery, retailers, fulfilment, companies, data.
  • 2024 Creator Economy Predictions - Content makes the world go 'round (at least for marketers), but it can’t create itself. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know.
    Topics: media, work, shorts, likely, creators, predictions, companies, creator, economy, brands, content.
  • 31 Companies With Really Catchy Slogans & Brand Taglines - Keep it simple, stupid.
    Topics: good, catchy, tagline, campaign, slogan, really, companies, taglines, slogans, company, words, brand.
  • 5 Ways Ecommerce Businesses Can Keep Their Customer Data Safe - Data security in ecommerce is of utmost importance if you want repeat customers. Here are five ways to help ecommerce businesses keep their customer's data safe.
    Topics: businesses, data, customer, ways, safe, users, ecommerce, security, access, information, customers, companies, business, using.
  • 5 Ways to Provide a Positive Customer Experience in Ecommerce - Today, consumers have many online shopping options to choose from, making the customer experience a key competitive differentiator for ecommerce companies.
    Topics: provide, customer, shopping, service, ways, mobile, experience, shoppers, online, ecommerce, positive, companies, consumers.
  • 50 Video Marketing Statistics to Inform Your 2022 Strategy [New Data] - As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an "up-and-coming" content strategy. It's here, and it's an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.
    Topics: marketers, statistics, companies, inform, content, data, videos, marketing, creating, video, media, say, effective, strategy.
  • 6 Marketing AI Predictions to Watch in 2023 - AI has gone mainstream, and it's slowly creeping into the day-to-day lives of marketers.
    Topics: seo, technology, example, watch, personalization, marketing, tools, marketers, content, predictions, companies, ai.
  • 6 Ways to Earn Trust From Consumers Who Share Data With Your Brand [Data] - In 2023, having the right data can make or break your brand. But, for good reason, consumer data is harder than ever to get.
    Topics: sharing, say, used, privacy, earn, trust, data, personal, consumers, ways, brand, companies, share.
  • - In 2021, Dutch companies exported 76 billion euros worth of goods and services ordered online. This accounted for 14 percent of these companies’ total exports. As many as 52 percent of ecommerce companies sold crossborder in that year. This is according to new research from Statistics Netherlands, which compared online…
    Topics: billion, value, orders, online, export, ordered, sales, dutch, ecommerce, euros, crossborder, companies.
  • - If you’re looking for an effective way to increase your revenue in 2024, finding the right vendor for selling the best print on demand calendars could be a great idea. While calendars have been around for centuries, they’re still a… Continue reading 9 Best Print On Demand Companies for Selling Calendars in 2024
    Topics: selling, tools, best, design, print, choose, items, calendars, range, companies, demand, options, products.
  • - The best Shopify apps to sell on Amazon provide business owners with a powerful opportunity to increase revenue through omnichannel selling. With these easy-to-use integrations, you can rapidly and automatically sync product information between your Shopify store and Amazon storefront,… Continue reading 9 Best Shopify Apps to Sell on Amazon in 2023
    Topics: free, shopify, companies, amazon, product, app, inventory, products, orders, toppricing, sell, best, apps.
  • - Today, we’re taking a look at some of the top AI statistics worth knowing in 2023. You don’t have to be a tech enthusiast to have an interest in artificial intelligence. Over the years, AI has become an increasingly commonplace… Continue reading AI Statistics: The Top AI Stats You Should Know in 2023 (With Infographic)
    Topics: companies, intelligence, customer, statistics, artificial, using, ai, report, billion, infographic, business, know, market, stats.
  • Advice and Resources for AAPI Business Owners, From AAPI Business Owners - Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
    Topics: national, businesses, small, advice, owners, entrepreneurs, community, aapi, asian, resources, companies, chamber, business.
  • - This week, French government agency Business France and Alibaba have launched a partnership to promote French SMEs. Through this initiative, online merchants can more easily promote their products on a global scale. This will increase the amount of exporting companies in France. Ecommerce giant Alibaba has launched a platform this…
    Topics: account, platform, french, companies, products, promote, france, alibaba, sellers, smes.
  • Are Seasonality & the Economy Impacting Marketers in Q4? [Traffic & Conversion Data from 150K+ Companies] - This time each year, nature – as well as marketing – slows down as we head into colder seasons.
    Topics: services, companies, data, saw, utilities, conversion, impacting, seasonality, yoy, marketers, 150k, seeing, media, marketing, q4, trade, transportation, traffic, economy.
  • BNPL in 2022: 4 fintech investors discuss regulation, trends and how to stand out - To get a better picture of where the BNPL market is at right now, we spoke with four active investors about their expectations for the space, upcoming regulation, scalability, default risk and more.
    Topics: credit, regulation, stand, fintech, discuss, products, financial, believe, investors, opportunities, bnpl, companies, techcrunch, financing, consumer, trends, market.
  • - Barcelona’s City Council aims for 40 percent of online purchases to be delivered to pick-up points instead of at home in 2023. To achieve this, Barcelona introduced an annual tax for logistics companies that offer home delivery. The Spanish city council made a proposal in December. It is waiting for…
    Topics: businesses, ecommerce, logistics, city, vans, proposal, companies, delivery, tax, barcelona.
  • Behavioral Marketing: What Is It & How Is It Beneficial? [+ Examples] - In the business world, there are many forms of marketing that companies can implement to encourage customers to buy. Behavioral marketing is one robust method of gathering data to segment and target audiences.
    Topics: cart, products, website, look, email, marketing, beneficial, behavioral, customers, companies, examples, remarketing.
  • - Where can you find the best print on demand candles? While Printful and Printify are our top recommendations, it's worth noting that there are other excellent print on demand platforms for selling candles. In the article below, we'll discuss and… Continue reading Best Candle Print on Demand Companies (2023)
    Topics: demand, best, options, companies, candles, option, products, custom, great, print, candle.
  • Best Customer Data Platform Companies - Imagine having a bunch of puzzle pieces scattered in different places — that's not very helpful. If you put them together, they tell a more cohesive story. 
    Topics: data, cdps, best, available, cdp, customer, pricing, platforms, marketing, tools, platform, companies, different.
  • - The best Print on Demand sites in India provide would-be entrepreneurs with convenient and cost-effective way to start selling online. With the right platform, business leaders can add unique designs to a host of products, and sell them to customers… Continue reading Best Print on Demand Companies in India (2023)
    Topics: business, demand, companies, best, india, products, print, solution, shipping, printing, range, customers, options.
  • Businesses Still Can't Nail Effective Communication [New Data] - Whatever your niche or industry, there's no debate: Effective communication —both internal and external — is critical to your company's success. With more technology available than ever before, you’d think it would be easy to master.
    Topics: companies, cant, communication, data, work, businesses, project, customers, effective, team, communicate, customer, thorough, nail.
  • Charts: CEO Pay for Top Ecommerce, Public Companies - Amazon CEO Andy Jassy collected total compensation in 2021 of roughly $212 million. Shopify's Tobias Lutke earned $20 million. Here's a rundown of CEO compensation at select U.S. public companies.
    Topics: companies, salary, million, ecommerce, ceo, startups, report, charts, pay, median, public.
  • Charts: Ecommerce Unicorns 2021 - The number of privately-held ecommerce companies valued at over $1 billion increased dramatically in 2021. Asia had the most.
    Topics: number, unicorns, ecommerce, company, companies, unicorn, public, global, charts, report.
  • Charts: Financial Stats of 6 Ecommerce Companies - The pandemic-induced shift to online shopping has been a financial windfall for many ecommerce companies and related vendors. We look at six of them here.
    Topics: term, ecommerce, charts, varies, companies, valuation, stats, unicorn, performance, unicorns, financial.
  • CommerceIQ gets its horn as capital continues to flow into e-commerce infrastructure startups - CEO Guru Hariharan sees the $4.5 trillion retail industry at a massive inflection point.
    Topics: continues, startups, infrastructure, commerceiq, billion, retail, company, brands, capital, horn, gets, million, hariharan, techcrunch, funding, companies, flow, ecommerce.
  • Composable Commerce: Commerce’s Great Unbundling - The “great unbundling” is coming for commerce. If you’ve cut the cord on cable and subscribed to a handful of streaming services (as Ben Thompson predicted in 2017), you know how pervasive unbundling has become. Entire value chains controlled by a single vendor in the name of distribution are no longer the norm. Now, the capabilities of an entire, best-in-class company can be made available through an application programming interface, or an API, turning software into customizable building blocks. Technology is breaking apart these monoliths one industry at a time, and commerce is next in line. In many ways, commerce’s great unbundling has already begun. According to Benedict Evans in his The Great Unbundling presentation, brands like Nike are breaking up with Amazon and going direct-to-consumer (D2C) with great success. As of 2021, 40% of Nike’s revenue is D2C, and 22% is generated via Nike.com. Beyond the website alone, larger brands and branded manufacturers are waking up to the fact that merchandisable moments are everywhere: from influencers, to live shopping, to emerging channels like the metaverse. Capitalizing on these moments lies in unbundling the commerce software stack itself – making it composable and adaptable to rapid-cycle change. Let’s take a look at why this is the case. Unbundling the commerce software stack The majority of brands still run on old-world, monolithic commerce platforms. The entire value chain (in this case, the software stack) is controlled by a single vendor. Working with these monoliths requires a team of developers that understands the proprietary codebase, an ever- increasingly scarce resource. Often these legacy technologies impose complexity and add frustration for development teams – to the point where they can even deter talent who wants to move fast and innovate. When changes or integrations can take weeks or months, forget about quickly standing up a brand store in a new geography or selling into a new channel. To contrast, an unbundled, Composable Commerce model embraces LEGO-like building blocks of software connected by APIs. Instead of choosing a single vendor, brands can choose “best-for-me” components based on the requirements of the business. Developers have the ultimate flexibility to meet their business objectives, with the control to work in their preferred programming language. That means they can add to or change the components in their self-designed platform as they wish. This unbundled software model can change quickly with consumer preferences by yielding faster development and capability-driven application designs. The composable pattern: not just commerce The unbundling of the software stack isn’t happening in commerce alone. We’ve seen this movie before in the financial services industry. Fintechs like CashApp and SoFi started small, earned consumer trust, and have since stitched together composable finance ecosystems that make them function similarly to traditional banks. The key difference is that they use APIs to connect to various services (often from other vendors) and build platforms instead. APIs unlock new combinatorial opportunities that enable these companies to build trust with consumers and create a better overall experience in one domain first. These fintech companies can build upon that trust and offer additional platform capabilities to become stickier and generate greater value for their users. The companies that build components, such as Wise (formerly Transferwise) and Stripe, solve the composability problem and then present those components as rentable APIs. That way, others can connect easily to money transferring or payments services without taking on all the friction themselves. Many of these companies started at the consumer or SMB end of the market, and have since moved upstream to the enterprise. Rather than build these capabilities from scratch, financial institutions and other organizations can simply integrate them into their own platforms. Unsurprisingly, traditional financial institutions are doing just that. They’re becoming software companies by building API-first architectures made up of third-party components to replace legacy monoliths. The same can be true for larger brands and branded manufacturers in commerce. Best-for-me architectures might have started small at the SMB end of the market, but are now available to the enterprise. It couldn’t come a moment too soon. Unbundling commerce starts with the catalog One of the ways commerce companies can start to unbundle is by rethinking the commerce catalog. One of the most common challenges we hear from branded manufacturers is the “Multi” problem – or the need to sell their products in multiple geographies, across multiple channels, across multiple brands, and/or across multiple business models. The challenge, as my colleague Julie Mall writes in her blog, The eCommerce Catalog is Dead, is that monolithic ERP systems treat the commerce catalog as a tightly coupled, rigid and structured way to display information based on internal business processes. This prevents brands from adapting to customer demands or merchandising needs. She gives an example of visiting a furniture site to “shop the room,” and instead being forced to sift through every color/fabric option to find what was promoted on the original page. That’s a result of an ineffective product catalog under the covers. Another example is when a brand with an established D2C channel looks to add a B2B channel. One of the primary challenges with B2B commerce applications is each customer has their own, negotiated pricing contract with the branded manufacturer. In today’s world of commerce platform options, it’s challenging to find a solution that can serve both D2C and B2B channels and, as is the case with Salesforce, requires purchase of a second commerce platform. Then, the commerce platform’s catalog, along with its integrated ERP, fail to support the negotiated contract pricing in the B2B use case. As a result, developers must build complex custom solutions to support their B2B needs, or implement a punch-out system that directly connects into their ERP system, where they maintain separate catalogs for each customer. All the while, they’re fearing the day they need to make pricing changes across 1,000 unique catalogs in their ERP system. With Product Content Management in Elastic Path Commerce Cloud, we’ve addressed these issues by applying API- first principles and separating Products, Price Books, and Catalogs into distinct microservices, giving brands unparalleled flexibility to address the “Multi” problem. Using our Product Content Management microservices, brands can quickly create a Price Book for their existing products to begin selling in a new geography. Or, they can create specific Product selections for each of their B2B customers, with unique Price Books that reflect negotiated contract pricing – all out of the box with zero custom development work. This API-first approach to the eCommerce Catalog enables multi-channel branded manufacturers to move infinitely faster. Now, their catalog supports the way they do business across brands, geographies and channels - rather than dictating how they conduct business. Those are just a few examples of how to approach unbundling in commerce, but of course, there are hundreds or even thousands of different ways to approach breaking up a monolith. As Chris Sperandio wrote in a blog post while at Segment, an API-first approach resulted in the “Request / Response” model of the firm that is eating the traditional, monolithic value chain. If you are a branded manufacturer struggling with your own “Multi” problem, my recommendation is to start with the product catalog. This approach can help you discover what’s holding you back from creating more merchandisable moments and accelerating your business. Ready to dive into Composable Commerce? In the coming months, we’ll explore more about composable application development. How do our products provide you with the right foundation to build capability-driven commerce applications to support many brands, geographies, and channels? How can you assemble your own platform faster than you ever thought possible? How can you be ready for any future their customers demand? Follow along as we cover emerging commerce trends, and get you ready to take on your own “great unbundling.”
    Topics: commerces, great, software, catalog, b2b, unbundling, brands, build, branded, composable, companies, commerce.
  • Crypto-Commerce: Banking on Blockchain for B2B Payments - Editor's Note: This post was originally published July 29th, 2019 and has been updated for relevancy After significant hype with the rise of cryptocurrencies, there was a ‘Blockchain winter.’ The predictions for rapid adoption by 2020 never materialized; however, the underlying technology, Blockchain, still holds promise, especially in the B2B payments space. B2B payments have seen consistent growth for several years (40% in the US from 2014-2020). This trend is expected to continue with a CAGR of 21% from 2021-2030. With 88% of businesses believing that API technologies will affect payments the most over the next few years and 65% of companies preferring a single or integrated payments solution, the momentum could soon turn into a ‘Blockchain Spring.’ How Blockchain for B2B Payments Works Blockchain’s foundation is distributed ledger technology  (DLT). Transactions are  distributed, with records verified by a network of computers versus by one party or bank, and visible to all parties versus held in a central database. They’re also  immutable  as once recorded, they cannot be altered, reversed, or tampered with. When a buyer or seller submits payment information to the chain, a digital “block” is created and distributed to the network. Multiple computers compete to unscramble the block, and the first to successfully do so shares it with the network for verification. Verification includes confirming funds are available, sender and receiver are reputable, and the request is legitimate. Once verified, the transaction is authorized and posted to the ledger and designated parties are updated in real time. Blockchain Benefits for B2B Payments Faster Settlement Blockchain cuts central banks out of the process, dramatically speeding up settlement. Unlike banks, which can take up to five business days for cross-border transactions, the 24/7 availability of the network supports real-time to next-day fund transfer. Blockchain’s transparency and automation also save both suppliers and buyers the manual processes of phoning or emailing each other and updating their respective records in multiple systems. Frictionless Payments The ability to place one-touch orders directly from equipment and sensors on the job site, within a manufacturing plant or even operating room is an emerging opportunity in B2B. The “smart contract” property of blockchain supports automated device-to-device transactions when certain conditions are met, cutting out traditional invoicing and payment processes entirely. Integrated with payment networks and headless commerce applications, smart contracts and IoT may be the  future of replenishment  and other micro-transactions between B2B buyers and sellers. Pricing and payment terms are set into the smart contract, with buyer and seller notified of each transaction upon execution and pushed back to their respective systems of record. Looking for a B2B eCommerce Solution? Elastic Path is Transforming B2B Commerce Experiences Quickly & Efficiently While Driving Substantial Revenue Growth. Chat with an expert today to see how our flexible, composable solutions can speed up your time to market, reduce costs, and improve your customer experience. Talk with an eCommerce Expert Proactive Fraud Prevention The public, distributed ledger serves as a “single source of truth” for both buyers and suppliers. While blockchain may not eliminate the need for outside verification agencies reduces settlement risk and makes it easier to track down fraudulent activities. Prevent “False Positives” For AR and AP departments, tighter fraud controls can lead to more false positives, increasing card declines for good accounts, delays in invoice processing, and can hurt the buyer-supplier relationship. Blockchain’s network-based verification and immutable record recognizes more good transactions and fosters trust between parties. How Institutions are Already Banking on Blockchain Stablecoins A Stablecoin is a digital currency pegged to a ‘stable’ reserve asset, like the U.S. dollar. These remove the significant volatility seen in more well-known cryptocurrencies like Bitcoin and Ethereum, which are tied to being ‘mined’ by computers. Stablecoins assuage some of the concerns over cryptocurrencies for business, though significant questions remain. Legislation remains one of the unanswered questions that will significantly impact the future of these coins. Momentum continues to build towards answering these questions. As recently as December 2021, the U.S. Congress considered the regulatory path forward. Open APIs Visa, MasterCard and Amex are in an arms race to patent and ship new blockchain payment technologies. Their open APIs such as Visa’s B2B Connect allow fintechs and other financial institutions to build custom solutions and payment integrations on top of their respective blockchain infrastructure, including smart contracts and expedited payment settlement to enhance their B2B services. The B2B Blockchain Challenge...and the Future While banks and fintech companies are wasting no time embracing Blockchain, the challenge for B2B merchants remains to be the on and off-ramps (how they can turn good old dollars into digital coins with ease and low risk). Several fintech and ACH companies are attempting to solve these issues with B2B specific offerings. We can expect that, as the blockchain market matures, banks and fintech companies will continue to open their infrastructure and APIs to third-party developers, including B2B merchants. Technology vendors may also begin to integrate blockchain technologies into their commerce solutions. Stripe, for instance, says it is still in “Early Innings,” there is no doubt the “winter” is thawing, and we will continue to watch as this space evolves.
    Topics: distributed, companies, cryptocommerce, banking, transactions, blockchain, b2b, verification, payment, payments, network, smart.
  • Daily Crunch: 4chan users exploit AI image generator’s ability to create realistic nude deepfakes - Hello, friends, and welcome to Daily Crunch, bringing you the most important startup, tech and venture capital news in a single package.
    Topics: nude, image, techcrunch, companies, metrics, crunch, realistic, sarah, daily, means, amazon, peloton, generators, users, exploit, getting, deepfakes, efficiency, company.
  • Decision Frameworks Help (Fast-growing) Companies - Unilateral decisions by a company founder or manager carry risks. A transparent process involving staff can lead to better outcomes. We explain.
    Topics: companies, small, employees, entrepreneur, group, fastgrowing, decisions, help, decisionmaking, vote, company, decision, framework, frameworks.
  • E-Commerce Policy Is Expected To Be Released Soon: Report - As per available reports, the e-commerce policy will be aligned with Amendment to Consumer Protection (Ecommerce) Rules, 2020 that seeks to address complaints against unfair trade practices
    Topics: consumer, trade, soon, entrepreneur, companies, meeting, ecommerce, complaints, policy, released, report, expected, rules, unfair.
  • - In today’s EcoCart review, we’re looking at a new start-up introducing intelligent ways of offsetting carbon emissions, and helping businesses go green. Currently, we’re living in a world where customers are increasingly looking to purchase from companies who care. Around… Continue reading EcoCart Review (Apr 2022): Offsetting Carbon Emissions
    Topics: apr, shopping, offset, review, online, emissions, offsetting, impact, carbon, customers, companies, ecocart, company.
  • - Email marketing statistics constantly show that emails are one of the best ways to reach your audience. Here are some of the most valuable email marketing stats to check out in 2022 Looking at email marketing statistics gives us a… Continue reading Essential Email Marketing Statistics To Strengthen Your Strategy in 2023 (With Infographic)
    Topics: infographic, messages, marketers, open, according, email, customers, strategy, emails, marketing, statistics, mobile, essential, strengthen, companies.
  • - EverCommerce is a relatively unheard-of concept in the ecommerce marketplace at this point – but it’s quickly generating attention. Designed to be the leading service commerce platform, Evercommerce promises business leaders a vertically tailored set of integrated SaaS solutions supporting… Continue reading Evercommerce Review 2023: All the Pros and Cons You Need to Know
    Topics: cons, tools, solutions, pros, marketing, need, evercommerce, companies, billing, management, payment, know, review, service, solution.
  • Free Webinar | January 18: How to Quickly Increase Your E-Commerce Sales - In this free webinar, discover the strategies you need to know to build a lucrative e-commerce business with industry expert Andrew Maffettone. Register now!
    Topics: quickly, online, maff, free, strategies, multiple, companies, sales, ecommerce, marketing, inhouse, store, webinar, expert, increase.
  • Generative AI and Customer-Centricity: How Three Companies Use Generative AI to Connect with Their Customers [And How You Can, Too] - The dominant story of 2023 for salespeople, marketers, and content creators has been the rise of generative AI.
    Topics: human, openended, customercentricity, opportunities, customers, sales, insights, youll, data, companies, responses, generative, ai, connect.
  • - In the FT 1000-ranking of fastest-growing European companies, 95 are ecommerce businesses. The vast majority of these companies is from Germany, such as WLDOHO and KoRo. Italy (24) and France (12) are also well-represented. The FT 1000 is an annual ranking of the fastest-growing companies in Europe. Only this week,…
    Topics: ranking, ft, italy, businesses, netherlands, fastgrowing, ecommerce, germany, growth, companies, france.
  • Harlem Capital leads seed into Because, an e-commerce enablement startup - Because provides a “Canva-like” editing experience for e-commerce managers to design and publish messages aimed at driving conversion rates.
    Topics: team, ecommerce, capital, shopify, seed, investment, website, sales, techcrunch, software, startup, enablement, stansbury, harlem, leads, companies, product.
  • How Content Marketing & PR Combined Can Generate Leads - Public relations is the practice of creating mutually-beneficial relationships by providing relevant and timely information to an audience that already exists. Content marketing, meanwhile, is all about creating content that attracts and retains new audience members.
    Topics: media, teams, information, leads, companies, content, lead, marketing, combined, pr, social, generate.
  • How Direct-to-Consumer Jewelry Companies Are Changing Everything - We explore the direct-to-consumer fine jewelry movement to better understand what it is, why it’s happening, and if those low prices are all they’re cracked up to be.More
    Topics: gold, fine, stone, companies, changing, directtoconsumer, brand, jewelry, price, prices, pieces, diamonds, affordable.
  • How Ecommerce And Tech Companies Can Learn From Each Other - Direct-to-consumer brands and Saas companies have more to learn from each other than you might think.
    Topics: ecommerce, companies, saas, loyalty, learn, brand, software, market, tech, users.
  • How the Potential Recession is Already Impacting Hiring Plans in Marketing [New Data] - Early this year, conversations surrounding an upcoming recession started making headlines. Then, we saw mass layoffs and hiring freezes happening, particularly in the tech world.
    Topics: marketers, companies, plans, marketing, recession, report, efforts, roles, hiring, data, respondents, say, impacting, potential.
  • How the Ukraine War Impacts Ecommerce - Human suffering from the Ukraine war is far more important than economic impacts. Nonetheless, business leaders should contemplate the potential effects on their companies.
    Topics: supply, companies, ukraine, gasoline, chain, fuel, war, impact, increase, prices, impacts, ecommerce, price.
  • How to Find your Dream Job in 2022 - Finding a new job is a job in itself. It takes time and effort to apply, interview, and eventually land a position — even when you’re completely qualified.
    Topics: career, work, resume, search, specific, company, job, youre, remote, companies, dream.
  • How to evolve your DTC startup’s data strategy and identify critical metrics - We’re generally big fans of plug-and-play business intelligence tools, but they won’t scale with your business. Don’t rely on them after you’ve outgrown them.
    Topics: evolve, techcrunch, companies, dont, big, tools, offtheshelf, critical, founders, identify, data, dtc, intelligence, startups, strategy, metrics, business.
  • Inside Podcasting’s Profitability Dilemma - Among listeners, podcasts are more popular than ever. But from a business standpoint, the industry has lost its way.
    Topics: listeners, podcastings, companies, shows, profitability, inside, podcasting, industry, production, podcast, dilemma, podcasts, advertising, media.
  • It's Not Just a Marketing Phrase: 3 Ways to Deliver on Being a - We’ve entered the era of purpose.
    Topics: work, core, companies, purposedriven, authenticity, marketing, deliver, purpose, employees, customers, phrase, company, action, walk, brand, ways.
  • Jarvis ML snags $16M to help companies personalize their products - Jarvis ML, a platform offering an AI-powered personalization engine to brands selling products, services and experiences, today announced that it raised $16 million in a seed round led by Dell Technologies Capital. In an interview with TechCrunch, CEO Rakesh Yadav said that the new capital will be used to grow Jarvis ML’s R&D and sales […]
    Topics: personalize, companies, yadav, jarvis, machine, customers, 16m, help, ml, techcrunch, personalization, platform, products, data, snags.
  • - Lufthansa Cargo has the ambition to establish a ‘European same-day and ecommerce network’, centered around Frankfurt. Frankfurt Airport is set to become one of the world’s most significant ecommerce hubs.Lufthansa Cargo clearly expressed this ambition on Aviation Day. CEO Ashwin Bhat emphasized the company’s objective “to build a European same-day…
    Topics: ecommerce, worlds, cargo, expands, leading, online, european, hub, customs, frankfurt, companies, lufthansa.
  • Meaningful Gigs raises $6M seed to link designers in Africa with remote jobs from US companies - The gig economy has been on an upward trajectory, more so since 2020, when it experienced a huge spurt accelerated by the pandemic. And it is not showing signs of a slowdown the world over, with the sector’s growth now expected to reach $455 billion in 2023, double the value in 2018 and a 17% […]
    Topics: companies, designers, talent, gigs, link, seed, gig, world, jobs, remote, number, raises, platform, techcrunch, need, meaningful.
  • Moot channels $18M for a platform and toolkit to power e-commerce strategies for brands - E-commerce today is played out wherever a consumer sees something and wants it — be it on a company’s site or app, a social media feed, a marketplace, a search or an advert. Today a startup called Moot that’s helping businesses and brands sell through all those channels in a unified way is announcing $18 […]
    Topics: platform, companies, company, ecommerce, 18m, today, brands, power, growth, strategies, techcrunch, channels, moot, solutions, toolkit.
  • Nowadays puts its spin on plant-based nuggets - Its first product is a crispy, plant-based riff on chicken nuggets that is made with just seven ingredients.
    Topics: puts, techcrunch, nowadays, product, spin, products, companies, elder, protein, meat, process, plantbased, company, million, nuggets.
  • - Online review statistics reveal some interesting insights into the power of social proof. In a world where consumers are growing increasingly less trusting of “traditional” advertising, reviews, testimonials, and genuine customer feedback has become extremely useful. Around 95% of customers… Continue reading Online Review Statistics You Should Know in 2023
    Topics: statistics, reviews, say, review, know, customers, negative, business, online, trust, companies, consumers.
  • - Most online companies in Germany are located in the Western regions North Rhine Westphalia (22 percent) and Bavaria (17 percent). Only 1.75 percent come from the Eastern regions Thuringia and 1 percent from Mecklenburg-Western Pomerania. These data come from the first E-Commerce Atlas Germany, a study by Ibi Research, Amazon…
    Topics: companies, trade, east, west, study, million, online, germany, average, ecommerce, marketplaces, sellers, differs, turnover.
  • Partnering with Kanarys to Support the Future of Diversity, Equity and Belonging - HubSpot’s commitment to diversity, equity, and inclusion (DEI) best practices has played an essential role in our success and we know that it can for all companies in the HubSpot community. We’re seeking to help our customers achieve their best performance through adopting these practices too.
    Topics: customers, support, dei, identify, programs, kanarys, future, practices, equity, diversity, belonging, companies, partnering, best, hubspot.
  • Personalization Is an Overused Buzzword. This Is the Real Future of Ecommerce. - Retail media is embracing a model that lets sellers and brands use first-party data to build authentic relationships — and it will change ecommerce forever.
    Topics: amazon, isnt, data, companies, media, consumer, personalization, sellers, future, retail, firstparty, retailers, ecommerce, brands.
  • Piyush Goyal Invites All E-Commerce Players To a Much Larger Market - The minister highlighted that ONDC will foster economies of scale, competition and better pricing along with quality that will ultimately benefit consumers
    Topics: commerce, network, piyush, digital, platform, goyal, players, open, minister, companies, ondc, india, larger, ecommerce, invites, market.
  • - In this episode, Drew talks about his own personal experiences in buying and selling companies, and gives a brief intro to private equity, which he’ll discuss in the next few episodes. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? the text transcribe from this episode. Highlights Insight on selling Drew’s first company, […]
    Topics: business, maybe, think, intro, money, going, private, equity, lot, company, podcast, companies.
  • - In this episode, Drew shares his favorite resources and private equity investment contacts. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? the text transcribe from this episode. Highlights A few names to file away and pull-out when you’re looking to sell Links / Resources Brian Colton, Brooklyn-Equity Carson Biederman, Digital Fuel Capital […]
    Topics: hes, private, podcast, companies, ive, businesses, know, saas, rolodex, kind, equity, million, deal, buying.
  • Productsup raises $70M to help retailers navigate sales strategies in the choppy world of e-commerce - To many people, e-commerce is synonymous with shopping on Amazon, but the reality is that a retailer has the option to use a bundle of different channels to sell and market products — and many do. Today, a startup called Productsup, which has built a platform that helps retailers navigate that landscape, is announcing $70 […]
    Topics: round, market, shopping, strategies, navigate, sales, retailers, channels, productsup, help, ecommerce, solutions, raises, techcrunch, world, companies, commerce.
  • Qureos raises $3M to grow its learn to earn platform - Qureos, a UAE-based edtech and remote work marketplace that is changing how people upskill and get jobs across the globe, plans to grow the uptake of its platform by 10 times this year in its race to create 100 million jobs over the next few years. The startup has today announced closing a $3 million […]
    Topics: earn, grow, 3m, mentors, capital, qureos, investors, trainees, work, learn, startup, raises, techcrunch, platform, companies, learning.
  • Reliance calls off $3.4 billion deal with Future Group - Reliance Industries “cannot implement” its $3.4 billion deal to acquire core parts of retail chain Future Group after the latter’s secured creditors rejected the offer earlier this week, India’s most valuable firm said in a stock exchange filing on Saturday. “The Future Group companies comprising Future Retail Limited (FRL) and other listed companies involved in […]
    Topics: deal, calls, scheme, indian, shareholders, techcrunch, group, billion, companies, reliance, future, creditors, retail.
  • Salsify secures $200M as the boom in e-commerce catapults its valuation to $2B - E-commerce is booming, but it’s become increasingly apparent over the years that the businesses that are able to capitalize on that trend — and contribute to that growth — are those able to grasp the right technology to navigate the space. Today, Salsify, one of the startups building e-commerce solutions to that end, is announcing […]
    Topics: 2b, companies, company, ecommerce, million, salsify, round, brands, purcell, catapults, tech, techcrunch, work, valuation, secures, boom, 200m.
  • Secondary Markets Offer Pre-IPO Liquidity - Many startups are refraining from going public amid market uncertainty, putting early-stage stakeholders wanting to cash out in a bind. Here are alternative ways to achieve liquidity.
    Topics: offer, private, secondary, investors, shares, company, liquidity, market, companies, transactions, preipo, markets.
  • Seven DTC eCommerce Trends in 2022 - The world of digital commerce is constantly changing, and with the rapid shift to online retailing as a result of the COVID pandemic, 2022 promises to be no different. With this trend in online shopping, the DTC eCommerce industry will only continue to grow. In 2021, U.S. direct-to-consumer (DTC) eCommerce sales reached 129 billion, and are projected to reach 151 this year. Now isn't that crazy!   As DTC businesses continue to prioritize digital commerce experiences, brands are facing more market competition than ever. With that being said, in this blog, I will give a general overview of seven major DTC eCommerce trends you should keep an eye on for your brand to succeed in 2022. What is DTC eCommerce? DTC eCommerce is an eCommerce business model in which brands sell directly to their end customers, as opposed to using third-parties such as wholesalers, distributors, or other retailers. There are many benefits of selling direct to consumers, including: Differentiation: Having full power on decisions, brands can better differentiate themselves as well as their products in the marketplace. Boosted Customer Loyalty: As a result of the direct relationship brands can facilitate with customers, they can build a more loyal customer base. Better Customer Experiences: By being able to have a close relationship with consumers, brands are able to collect direct feedback from them that can be used to create better customer experiences in the future. Direct Control: Without having to rely on parties to sell their products, DTC businesses are able to have direct and full control over their pricing, products, and branding. An example of a DTC eCommerce brand is Glossier, a company in the beauty industry, which uses the platform Contentful to facilitate their sales channels. Through Contentful and social media, Glossier has created a strong, loyal customer base and enhanced customer experiences. Their instagram page consists of 2.6 million followers with a content mix of customer reviews, product promotions, and influencer partnerships to draw in more customers. Today, Glossier is a billion dollar brand company that sells online beauty products, branching into millennial and Gen Z target audience through brick-and-mortar shops to provide the best brand experience possible. Top 7 DTC eCommerce Trends 1. Social and Live Commerce for Expanded Shopping Experiences Shopping on social media platforms and livestreams has become increasingly popular in recent years. According to Swirl, from 2015 to 2020, revenue from online video commerce went from $3.5 billion to $17.6 billion, and that number is expected to be $25 billion by 2023. Platforms such as Instagram offer tags on photos that direct consumers to a brand’s website, where they can quickly purchase the product they were viewing. This immersive shopping experience appeals to consumers as they are able to purchase products that are endorsed by their favorite celebrities or influencers. Livestream shopping is similar to QVC (a televised shopping service that showcases live retail programming 24/7), but consumers now have access to the products at their fingertips.   See How Elastic Path Delivers Unique Customer Experiences The Elastic Path Demo Library features multiple demos that showcase the power and scale of our products. Go to Demo Library 2. Consumers Becoming Increasingly Sustainability Conscious Sustainability is at the forefront of consumers’s minds nowadays and companies are following suit. According to a global survey, "66% of global consumers would pay more for sustainable businesses and products." With that being said, many brands are becoming environmentally conscious and shifting away from plastic in packaging and now include the origin of materials used, as well as information on how to recycle them. In addition, many companies now include data about their carbon footprint with their customers. Overall, these trends depict the shift in consumer and brand consciousness toward our natural environment, leading to a bright future for eCommerce businesses. 3. Omnichannel Shopping Leading to Better Customer Retention According to Omnisend, “customer retention rates are 90% higher for omnichannel versus single channel.” An omnichannel approach to eCommerce is being adopted by companies to make the customer experience more convenient. For example, allowing a customer to shop online but return in-store guarantees that the customer has a seamless shopping experience. Furthermore, integrating digital channels enables a company to maintain a consistent brand appearance across all devices. 4. Personalization Means Better Brand Experiences Personalizing the customer experience increases the likelihood that the customer makes a purchase and has a positive experience with the brand. According to Accenture, “74% of consumers would find ‘living profiles’ valuable if they could be used to curate the experiences, offers, and products they receive.” With direct access to customer data, such as browsing history, interests, and searches, brands are able to create unique experiences like hosting a live stream event or even creating a hologram. The ability to personalize also allows companies to more easily adapt to trends, by making changes such as new colorways for products. 5. Delivery and Return Policies Will Become a Key Service Differentiator Studies have shown that delivery fees and return policies are important factors when customers are choosing where to shop. According to Forrester, “about three out of five French, UK, and US online adults prefer retailers that offer free return shipping; about two out of five prefer retailers that provide refunds via the original form of payment.” Free delivery and free returns are services that customers strongly desire, and can cause customers to choose one brand over another. Brands who care about the customer experience should invest in streamlining their delivery and return processes. 6. AI Creates Innovative Ideas AI plays a significant role in omnichannel planning, which enables companies to capitalize on business opportunities in real time. Machine learning is especially useful in forming the demand plan for product attributes, marketing events, and style or color forecasts for the lifecycle of a product. AI automates these processes and drastically reduces the time needed for planners to create manual “SKUs”. 7. Subscriptions Build Up Customer Loyalty As DTC eCommerce continues to grow, many companies have adopted a subscription model that has shown great success with traditional retailers. A subscription eCommerce service offers consumers a lower-cost way to buy what they need. Around half of companies surveyed in 2019 stated that they would implement subscription services to boost customer retention. What’s Next for DTC eCommerce? DTC eCommerce offers tremendous opportunities for brands due to the growing trend in online shopping. Large retailers such as Nike have already begun to shift their focus to appealing to the needs of online shoppers. The cost savings achieved through DTC eCommerce is directly transferred to the consumer, which leads to people preferring DTC eCommerce brands over traditional retailers. Also, DTC eCommerce allows companies to be more adaptable and in control of their distribution. In a fast-paced world where trends are ephemeral, a digital presence is vital. Digital commerce enables DTC brands to keep up with consumer trends and gives them a significant advantage over traditional retailers. Above are just a few of the DTC eCommerce trends that represent how companies are adjusting to the post-pandemic digital world. As companies adopt these trends of sustainability, AI, and personalization, DTC eCommerce will continue to become an approach more companies will look to expand to. For more information on DTC eCommerce, check out our DTC eCommerce page here.
    Topics: companies, products, consumers, shopping, brand, seven, customer, ecommerce, direct, trends, brands, dtc.
  • - Shopify POS vs SumUp POS: Which point of sale system will help your business achieve new heights in the months and years ahead? Both tools are excellent solutions for commerce companies, offering access to powerful reporting, analytics, and payment processing… Continue reading Shopify POS vs SumUp POS 2024: Battle of the POS Systems
    Topics: shopify, tools, sales, vs, companies, features, battle, plan, systems, payment, pos, range, sumup.
  • - This question can be harder to answer than it might seem. After all, on the surface, both Shopify and Shopkeep have a lot of excellent functionality and capabilities to offer today’s business leaders. With both tools, you can create a… Continue reading Shopify vs Shopkeep: Which POS Solution is Best for your Business?
    Topics: vs, lightspeed, access, companies, shopify, business, hardware, shopkeep, ecommerce, best, tools, solutions, pos, solution.
  • Should Brands Address Social Issues? - When it comes to social justice, what role do brands play?
    Topics: companies, social, issues, stance, making, address, public, statements, brands, justice, consumers.
  • Sleek wants to be the last shopping check-out form you ever fill out - Sleek is developing a browser extension enabling one-click checkout and cash-back savings.
    Topics: checkout, companies, web, wants, form, shopping, sleek, browser, oneclick, billion, maceachern, capital, techcrunch, works.
  • - Online retailers in Switzerland are facing a shortage of suitable logistics locations within the country. They are outsourcing warehousing or seeking solutions across the border, according to the Swiss Handelszeitung. Over the past decades, ecommerce in Switzerland has experienced significant growth in both the private and business sectors. This has…
    Topics: estate, logistics, swiss, shortage, warehouse, faces, suitable, ecommerce, customers, switzerland, warehouses, warehousing, real, locations, companies.
  • Tech firms face higher levies as Kenya plans to double digital service tax - Kenya plans to double the digital service tax (DST) to 3% beginning July this year, as the government taps the growing online economy to increase its domestic revenues and narrow fiscal deficit. It is expected that the new rates, proposed in the Finance Bill by the country’s Treasury department, will be passed by the lawmakers. […]
    Topics: plans, firms, companies, services, treasury, higher, tech, service, dst, techcrunch, tax, revenues, digital, face, levies, kenya.
  • TechCrunch+ roundup: 3 views on Epic-Bandcamp deal, SPAC letdown, CIO sales strategy - You are more likely to close a sale if you have actionable insights into your prospective customer’s needs. But for enterprise software startups, this presents a special problem.
    Topics: alex, roundup, spac, epicbandcamp, venture, tax, money, wilhelm, techcrunch, strategy, sales, writes, companies, letdown, deal, public, tech, cio, views.
  • The 6 Stages of the Product Life Cycle [+Examples] - When I was 12 years old, I used to be confused about my cousin's CD collection. Why have CDs when I could go on iTunes and listen to all my favorite songs? This is a perfect example of a product life cycle (PLC) in action.
    Topics: product, stages, examples, companies, decline, life, marketing, market, products, stage, cycle.
  • - Does your eCommerce business operate in Europe? Suppose it does, and you’re considering outsourcing order fulfillment, product storage, and shipping. In that case, finding a reputable and reliable order fulfillment company is imperative.  So, I'm shining a light on a… Continue reading The Best Fulfillment Companies in Europe
    Topics: fba, fulfillment, companies, shipping, order, ecommerce, amazon, best, europe, including, products, inventory.
  • - The best T-shirt printing companies offer today’s would-be entrepreneurs and creative minds an excellent opportunity to launch their own business, without spending a fortune on the initial set-up process. What’s more, by working with a vendor in the “Print on… Continue reading The Best T-Shirt Printing Companies for 2023
    Topics: products, tshirt, best, options, business, choose, printing, custom, companies, designs, items, range.
  • The Great Resignation: How It's Changing Hiring for Companies and Job Prospects [+ Expert Insight] - The U.S. Bureau of Labor Statistics says that over 47 million Americans quit their jobs in 2021 — this is what’s now known as The Great Resignation.
    Topics: prospects, expert, process, great, recruitment, positions, resignation, work, recruiting, hiring, changing, companies, job, candidates, insight.
  • The New Role of Digital Commerce Platforms - eCommerce continually re-invents itself. While the basic premise remains the same – purchase goods and services online – the techniques and technologies continue to evolve. While we can point to massive industry shifts including mobile adoption, social selling, and online marketplaces when it comes to the architecture of eCommerce platforms, we have seen four distinct waves. Build It In the early days of eCommerce there were no eCommerce platforms or off-the-shelf software to be purchased. Pioneering companies looking to enable online sales were forced to build the entire system in-house from the ground up. This was a highly expensive endeavor as it included everything from a dedicated server room up to the UX customers would interact with. These early companies made the investment to gain a competitive edge, but each company was forced to re-invent the wheel, implementing the same systems and writing the same software. As the number of companies wanting to sell online grew, the market for a standard system became a viable option. Pre-built Software This led to early eCommerce software which could be purchased and implemented to save time and money in bringing sales online. While initially quite simple in functionality these platforms tried to handle all the business’s requirements in a single package. They became larger codebases, encompassed more functionality, and became overly complex forcing retailers to change how they sold their products to comply with the opinions of the pre-built software. As the eCommerce market exploded the set of potential requirements outpaced what a single software solution allowed. This created opportunities for experts on the specific software offerings to create customizations and changes. To improve the customization process, eCommerce software vendors created guides and standard software interfaces allowing for a full ecosystem of plugins, themes, and customizations to be created. This system is what caused the transition from software to platform. Software is a set of instructions that tell a computer what to do.  Most often built as a standalone application that performs specific tasks. A platform, on the other hand, is a hardware or software environment in which a software application can run. It provides the necessary infrastructure and resources for the software to function properly. So, a platform may be the operating system, cloud environment, or server which runs multiple applications. Or in this case an eCommerce solution that can run multiple customizations and plugins to support the specific needs of the business using it. These customizations helped eCommerce software cover a wider range of use-cases but came with significant drawbacks which resulted in many companies choosing to stay with custom built systems or build their solutions from the ground up. These drawbacks included: Expensive development and maintenance by highly paid experts familiar with the platform being used. Upgrade issues with incompatible customizations and plugins. Security risks through low quality plugins or extensions that were poorly designed. Constant maintenance of the plugins and extensions that have been created. Performance issues as the system became more complex with little to no insight on where the issues live, the platform, the theme, or the many different plugins. Lock-in to a specific platform. Lack of flexibility. While these customizations gave more freedom, that freedom was limited to what was possible on the platform. This often resulted in eCommerce websites on a specific platform looking and behaving the same instead of reflecting the brand’s unique identity. Fully Hosted Software originally lived  on-premises (on-prem) where it was installed and run locally on a company’s own servers and hardware. These on-prem offerings were owned, maintained, and managed by the company using them, and required ongoing costs for hardware, maintenance, and IT support. To lower the barrier of entry and running costs, software vendors began offering fully hosted options. Typically referred to as Software as a Service (SaaS), these systems were delivered and accessed over the internet, rather than being installed and run locally. SaaS providers host and maintain the software allowing users to access it via web browser, client software, or API. This model also moved towards a subscription-based pricing model lowering initial costs in exchange for a monthly or annual fee. SaaS solutions are more convenient, cost-effective, and represent the largest segment of eCommerce software today. While all SaaS removes the need to install and manage the software, many vendors repurposed their on-prem software and simply hosted it for their clients in the cloud, a true multi-tenant solution comes with additional benefits. While easier to get started, these offerings still tried to handle all functionality or provide a platform to host any additional requirements. These solutions are known as all-in-one options in that they try to be the single piece of software that does it all. Composable Commerce No software is perfect, and it is impossible to handle every eCommerce requirement, especially as eCommerce has grown in both size and reach. This opened opportunities for smaller vendors to outperform these all-in-one options in a specific field. For example, a SaaS vendor may offer a significantly better search experience, pushing companies to purchase these products even though they are already paying for search functionality in their all-in-one platform. The new search would be so much better that the increase in conversion rate meant it was worthwhile for businesses to pay for search twice. This continued with each individual business function of an eCommerce operation – there was the built-in functionality of the eCommerce platform, but more advanced options serving that specific need. This gave rise to what Gartner coined “composable commerce”. They defined composable commerce as a new approach to building and operating commerce systems. This approach is designed to be more flexible, modular, and scalable than traditional all-in-one monoliths. In a composable commerce system, instead of buying a single platform that does it all, you opt for these focused vendors offering advanced options to handle each individual component. These are then assembled and rearranged to create a custom commerce solution that meets the specific needs of the business.   Several key characteristics of a composable commerce system include: Modularity: The ability to easily add, remove, or replace individual components or microservices. Flexibility: The ability to easily customize and configure the system to meet specific business needs. Scalability: The ability to easily add or remove capacity as needed to meet changing demands. Interoperability: The ability to easily integrate with other systems and platforms. While the shift from custom built to out of the box software and from on-premises to SaaS were slow transitions with many companies choosing not to adopt the change, the move to composable commerce has been swift. The early adopters of composable commerce have seen great lifts in conversion rate and total revenue along with lower costs and complexity. While moving to pre-built software came with trade-offs, saving development cost while losing customization, composable commerce creates both cost savings and brings us back to a bespoke design handling even the most extreme requirements and allowing for brands to fully express themselves in every user experience. This ability to adapt quickly, build exactly what is needed, and delight customers has made this shift a requirement to compete. In fact, Gartner predicts that “by 2023, organizations that have adopted a Composable Commerce approach will outpace the competition by 80%”. Want to learn more about Composable Commerce Essentials? Explore Composable Commerce here The Future of Digital Commerce Platforms With composable commerce being the clear future for companies moving off all-in-one software, away from custom built solutions, and for new companies looking to transact online we need to consider the role of the eCommerce platform. Some experts are now ready to declare the eCommerce platform dead – instead, all solutions will be made up of individual components (Products, Search, Cart, Discounts, etc.) each offered from a different vendor. They believe software companies should focus on building one or a few of these components. A team of developers then combines these to create a unique eCommerce experience. I agree that the all-in-one platform is dead. It does not make sense to rely on a single piece of software to handle every requirement or to rely on a single software vendor to meet every need. I do believe though there is a need for a new type of eCommerce platform, specifically a composable commerce platform. Those pushing for the creation and sale of individual components alone forget an important characteristic of composable commerce: interoperability. Having a team of developers spend months writing code to unify these individual components into a cohesive customer experience is one way to bring the pieces together, but it is not easy. Companies are selling what they call composable commerce but deliver individual pieces and the need for a massive development project. Instead, a true composable commerce platform acts as the center of a composable commerce solution, orchestrating the individual pieces and handling any data movement and integrations, allowing companies true interoperability. Embracing this view of a modern platform, Elastic Path has pioneered composable commerce. Elastic Path Commerce Cloud is the only solution that offers both industry leading components (i.e. PXM) and a robust Integrations Hub allowing for seamless interoperability. The new role of eCommerce platforms is to allow composable commerce to meet its full potential. Removing the need for massive development projects and allowing companies to adopt a composable approach as quickly and easily as an all-in-one SaaS solution. While not yet fully realized, the Elastic Path Integrations Hub, D2C Starter Kit, and Pre-Composed Solutions TM create an amazing ecosystem with the fastest route to a composable commerce implementation. Swapping out components as requirements or the landscape changes is now possible with a few mouse clicks instead of an extensive coding project. While Elastic Path has the first Composable Commerce Platform, expect to see more companies follow in this path as the market continues moving towards composable commerce.  
    Topics: digital, ecommerce, platforms, system, allinone, composable, specific, companies, commerce, role, software, individual, platform.
  • The SEC Asks Public Companies for Climate Info - A company's climate risk is increasingly a concern of investors. Proposed regulations by the U.S. Securities and Exchange Commission would require environmental disclosures of publicly-traded firms.
    Topics: companies, climate, climaterelated, info, risks, proposed, require, emissions, sec, information, public, financial, asks.
  • The SEC Reins in SPACs, Cryptocurrencies, More - Massive investments in SPACs, cryptocurrencies, and private companies have caught the attention of the U.S. Securities and Exchange Commission.
    Topics: investors, securities, companies, cryptocurrencies, spac, spacs, private, funds, potential, proposed, according, sec, reins.
  • - Dropshipping statistics can offer some useful insights into the world of online retail. This model has evolved from being relatively unknown in the ecommerce space to one of the most popular business models around. After all, the dropshipping strategy removes… Continue reading The Top Dropshipping Statistics to Know in 2023
    Topics: dropshipping, billion, ecommerce, dropshippers, model, business, online, market, companies, know, statistics, number.
  • Tofino Capital reaches first close of $10M fund to back startups in frontier markets - Tofino Capital, a venture capital firm targeting early-stage startups in emerging markets, has launched its $10 million fund. It is announcing the first close of this fund at $5 million and hopes to achieve a final close nine months from now.   The firm, founded by Eliot Pence and Aubrey Hruby, wants to back startups in Africa, […]
    Topics: reaches, companies, venture, capital, pence, markets, close, million, fund, techcrunch, frontier, startups, 10m, firm, tofino.
  • - Watching the top CPG ecommerce trends year after year is a good way to ensure you can stay one step ahead in this competitive landscape. The Consumer Packaged Goods (CPG) market is set to reach a value of $3.61 trillion… Continue reading Top 15 CPG Ecommerce Trends for 2024
    Topics: brands, customers, companies, sales, trends, products, cpg, ecommerce, marketing, consumers, need.
  • - During this Triple Whale review, we’re going to be looking at a leading analytics solution, designed to change the way companies interact with metrics and data. One of the most complex parts of running a successful business is getting insights… Continue reading Triple Whale Review: Everything You Need to Know
    Topics: whale, companies, triple, app, data, need, multiple, review, business, view, track, know.
  • - Irish ecommerce financier Wayflyer has renewed a 300 million dollar (276.7 million euros) debt line. It is currently deploying 2 billion dollars (1.84 billion euros) to more than 3,000 ecommerce business globally. Wayflyer was founded in Dublin in 2019. It has offices in the United States, Australia and across Europe.…
    Topics: opportunity, online, renewed, companies, ecommerce, million, billion, market, dollars, businesses, huge, wayflyer, financed, company.
  • What Businesses Get Wrong About Content Marketing in 2023 [Expert Tips] - The promise of inbound marketing is a lure that attracts businesses of all kinds, but few understand the efforts it takes to be successful. After a few blog posts, they flame out and grumble “We tried content marketing, but it didn’t really work for us.” I hear this from prospective clients all the time.
    Topics: traffic, wrong, businesses, inbound, content, need, expert, companies, results, tips, sales, work, marketing, didnt.
  • What Does It Mean to be API-first? - If you’re building a commerce platform, why reinvent the wheel when the right APIs will do? In his essay, APIs All the Way Down, Packy McCormick suggests that instead of building from scratch, companies can gain a competitive advantage from leveraging APIs. According to McCormick’s argument, by building a commerce platform out of APIs, there are two main ways to differentiate: By creating custom solutions paired with API-based components, or by organizing API-based components in a novel or interesting way. (I’ll talk more about how that can work later.) The issue for many companies is the abundance of commerce APIs, which create an unnecessary perception of difficulty. The old way of thinking is based on the illusion of simplicity, wherein one vendor controls the entire commerce stack. Unfortunately, a monolithic software stack creates inertia and an inability to move fast enough to keep up with changing technologies and shopper preferences. As a result, commerce teams are forced to look beyond the monolith to achieve their business objectives – shattering the illusion of simplicity that drove their purchase of a monolithic solution in the first place. That’s where a solution like Elastic Path can help, as it provides the logic and building blocks for getting started with an API-first commerce ecosystem. We make it simple to select and integrate the best tools for your business requirements and follow best practices to unleash the combinatorial power of APIs, as opposed to drowning your business and technical teams in complexity. But how do you know if the technology you select is truly API-first? Many companies attempt to disassemble legacy monoliths and repackage or refactor them as microservices-based, API-first platforms. This approach adds unnecessary complexity, and flies in the face of API-first, cloud native principles meant to accelerate innovation. In part one of this two-part series, I’ll cover what it means to be API-first. In part two, we’ll dive into what differentiates an API-first company from dressed up middleware.   See How Elastic Path Delivers Unique Customer Experiences The Elastic Path Demo Library features multiple demos that showcase the power and scale of our products. Go to Demo Library The Rise of the Request/Response Model An API-first approach means thinking of an API as the most important user for an application. In an API-first company, the APIs are often the first thing to be developed, and all new functionality should be exposed as an API. This approach is much different than “code-first,” where developers create an application first, and insert the API at the end. Legacy commerce vendors that are retrofitting their software to work with APIs fall in the code-first category. This approach can be an issue if the original application isn’t structured in a way that makes it simple for the API to access data. API-first isn’t as simple as adding an API to the end of an overly complex system. As Chris Sperandio wrote while at Segment, “APIs are eating the value chain.” In the old enterprise software business model, companies bought packaged applications to streamline certain functions of their business, and these vendors charged extra for external API connectivity. Companies were forced to adapt to the way software vendors did business. Today, software is too interconnected to play that way. Instead, a request/response model is taking over. API-first companies exist entirely between the HTTP request and response. As Sperandio writes: “Companies like Stripe and Twilio set themselves apart not only by the sheer amount of operative complexity they’re able to put behind an API, but because of how elegant, simple, and downright pleasant their APIs are to use for developers. In doing so, they give developers literal superpowers.” The packaged enterprise software suites of the past few decades don’t function well in this Request/Response model because they aren’t built with APIs in mind. They’re built as self-contained ecosystems. That means their users are missing out on everything great about an API-first ecosystem: an improved developer experience, higher performance storefronts, reduced costs, faster time to market, and the ability to easily integrate with countless other “best-for-me” services. Stay tuned for part two of this series, where I’ll explore what this means within ecommerce, and what differentiates an API-first company from dressed up middleware.
    Topics: commerce, way, api, software, does, means, business, companies, mean, simple, apis, apifirst.
  • What Glossier got wrong - The fundamental disconnect: Software-enabled businesses don’t necessarily monetize the same way that software businesses do.
    Topics: tech, beauty, business, techcrunch, public, glossier, way, youre, wrong, companies, work, company.
  • Why Customer Connection Matters - At INBOUND 2023, HubSpot CEO Yamini Rangan introduced changes to the customer journey driven by the recent surge of AI technology.
    Topics: hubspot, journey, connection, companies, growth, customer, features, stages, lifecycle, matters, customers.
  • Why Lifestyle Brands Are the New Media Companies - Success in the media space is a moving target. While prior media conglomerates focused heavily on amassing large audiences and monetizing through advertising, emerging media brands are finding success by creating their own lifestyle brands to generate growth and engagement.
    Topics: witherspoons, companies, sunshine, cooper, hello, brands, book, media, movies, podcast, production, company, lifestyle.
  • Will Quick Commerce Businesses Crack the Profitability Code in 2023? - To improve unit economics, the companies in the space are expected to start offering offer localized assortment, promote high order value SKUs, and charge a delivery fee, among others
    Topics: code, business, players, companies, margins, businesses, delivery, commerce, model, quick, profitability, crack, profitable.
  • With founders hailing from Colombian unicorn Rappi, payments startup Yuno raises $10M from a16z and LatAm VCs - As the Latin American startup scene has matured, founders and executives of multibillion-dollar companies in the region have started to move on to new ventures. On Wednesday, TechCrunch reported on Mara, a São Paulo-based startup that aims to “reinvent” the grocery shopping experience for the underserved in Latin America, and its $6 million raise. One […]
    Topics: startup, raises, vcs, rappi, companies, pain, payments, solution, unicorn, experience, latam, yuno, hailing, payment, latin, techcrunch.
  • - While other flash delivery companies are downsizing or merging, Wolt is expanding its coverage area. With its launch in Vienna and Reykjavik, the Finnish company is now active in 25 countries, almost all of them in Europe. Wolt delivers orders for both restaurants and retailers. Until this month, Wolt did…
    Topics: company, europe, companies, expands, products, orders, restaurants, flash, countries, wolt, delivery.
  • YC-backed Curacel unveils new API platform that enables tech-led businesses to offer insurance - Curacel, the YC-backed startup that is developing insurance infrastructure for the African market, has launched a new interface that allows digital businesses like those in retail, fintech, e-commerce and logistics to add insurance to their core products. The API-based tool, dubbed Grow, has so far been integrated with 22 tech entities across Africa including Topship, […]
    Topics: curacel, products, insurance, companies, ycbacked, market, offer, techled, businesses, unveils, infrastructure, africa, system, including, enables, technologies, platform, techcrunch.
  • ZMO.ai secures $8M led by Hillhouse to create AI generated fashion models - With breakthroughs in machine learning, it’s no longer uncommon to see algorithmically generated bodies that can move and talk authentically like real humans. The question is now down to whether startups offering such products can achieve a sustainable business model. Some of them have demonstrated that potential and attracted investors. ZMO.ai, founded by a team […]
    Topics: zmo, ecommerce, humans, working, sales, secures, techcrunch, led, virtual, hillhouse, fashion, create, generated, startup, companies, models, zmoai, customers, ai.
  • clicOH’s shipping technology provides Amazon-like logistics to e-commerce companies in LatAm - The company delivers a package every 20 seconds and services customers of all sizes, from AB inBev and Red Bull to small Shopify merchants.
    Topics: technology, shipping, provides, funding, latin, saravia, round, companies, amazonlike, latam, company, america, techcrunch, clicohs, logistics, ecommerce, novillo.
  • - For online sellers, it is more important that existing rules are enforced than the introduction of new rules. This is stated by Ecommerce Europe in a manifesto prepared in the lead-up to the elections for a new European Parliament.Ecommerce Europe describes the manifesto as “a way forward for the European…
    Topics: european, ecommerce, rules, group, companies, digital, economy, enforcement, second, europe, manifesto, principles.