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Top 2023 resources on content

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10 Affiliate Marketing Trends for 2024: Experts Share Their Thoughts - Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior.
Topics: marketing, experts, marketers, teams, b2b, thoughts, platforms, partnerships, share, trends, affiliate, partners, content, affiliates.
10 Creative (But 100% White Hat!) Ways to Earn Backlinks in 2023 - If you want to drive organic traffic to your website, you must understand two critical aspects of SEO strategy: Relevance Authority
Topics: white, backlinks, email, hat, creative, website, content, seo, help, free, ways, backlink, links, earn, link.
10 User Generated Content Campaigns That Actually Worked [+Expert Insights] - User-generated content (UGC) has become increasingly important over the past few years.
Topics: actually, insights, generated, campaigns, customer, customers, product, brand, worked, community, ugc, usergenerated, expert, social, pages, content, user.
12 Higher Education Marketing Trends of 2023 - Marketing trends come and go at a rapid speed, and higher education isn't immune to these shifts.
Topics: students, student, virtual, video, campus, marketing, dedicated, content, education, trends, higher.
13 YouTube Description Templates That Have Helped Our Videos Go Viral - As the second-largest search engine, with over 2 billion users per month, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube channel can help you increase your chances of discoverability and reach more people.
Topics: videos, templates, channel, viral, content, help, helped, description, video, youtube, descriptions, viewers.
14 Link Building Tools to Drive Traffic and Boost SEO Rankings - As a marketer who frequently writes SEO-optimized content, I can confidently say that link-building is an essential aspect of SEO.
Topics: websites, drive, tools, tool, seo, relevant, links, rankings, software, content, building, search, website, boost, traffic, link.
15 Digital Marketing Tools to Use in 2022 - Finding the best digital marketing tools can allow you to take your business to the next level. Whether you’re looking for tools for email marketing, social media, SEO, or even live events, you’ll discover tools that will help simplify your marketing efforts so that you can focus on other tasks at the same time. In […]
Topics: tools, social, seo, youll, content, website, marketing, digital, email, tool.
19 SEO Tips Straight From the Mouths of HubSpot's SEO Team - HubSpot's monthly blog traffic flattened in 2017, and the culprit was relying on our intuition to determine our audience's preferences. We pivoted to organic search, which generated most of our traffic and propelled us past the plateau. In this post, we’ll outline the organic strategy that fueled our traffic boost and essential research insight and tips from SEO experts.
Topics: page, tips, team, pages, traffic, strategy, hubspots, site, keywords, mouths, straight, seo, blog, content, search.
25 Best WordPress Themes for Podcasters in 2023 - Over 49% of the US population listens to podcasts. Globally, this figure stands at 383.7 million people. If you’re looking to reach these people, and more of your audience, a website can help. Having a website also helps you manage your podcast content easily. This is where WordPress comes in.
Topics: podcasters, audio, themes, best, visitors, page, wordpress, theme, content, podcast, features, site.
25 of the Best WordPress Newspaper Themes for 2023 - Whether you’re a blogger, editorial writer, journalist, or any other type of writer, there are a number of different WordPress themes that allow you to share your content with the visitors on your website.
Topics: website, best, magazines, newspaper, options, theme, offers, features, content, magazine, wordpress, themes.
3 Facets of Inbound Marketing Won't Be the Same After AI: Here's Why - Inbound marketing is about providing unique, standalone value via content to your prospects. It's a "show, don't-tell" methodology: I will show you that my brand is empathetic, helpful, and trustworthy, rather than simply telling you it is.
Topics: wont, heres, content, creation, facets, result, person, inbound, marketing, going, transform, change, ai.
30 of the Best Free WordPress Blog Themes in 2023 - If you‘ve got an opinion to share, you’ll need a blog to reach the right audience. However, choosing the right free WordPress blog theme can be a challenge. I've chosen the wrong theme in the past. That decision left me frustrated, searching for support so I could create the blog of my dreams.
Topics: best, sites, free, wordpress, page, content, easy, blog, site, themes, theme.
31 Google Search Statistics to Bookmark ASAP - Google owns just a bit more than 92% of the global search engine market, which means it is a significant driver of how people look for, and find, information on the internet. In this post, discover key Google search statistics that will help you understand more about how search words, search trends, and how Google search adapts to changing technologies. Table of Contents How many people use Google? How many Google searches per day? Top Google Search Statistics 2023 How To Find Trending Searches
Topics: content, topics, trending, trends, results, asap, bookmark, searches, search, statistics, market, allows, google.
40+ Best Free Online Marketing Classes to Take in 2023 - The digital marketing landscape is always evolving. Whether you’re a seasoned marketing professional or new to the field, marketing classes can help you stay on top of current industry trends or skill up.
Topics: free, courses, content, offers, classes, course, social, seo, best, marketing, online, learn, media.
50+ of the Best Affiliate Programs That Pay the Highest Commission - Every day, thousands of publishers benefit from a recurring cash inflow by partnering up with other companies via affiliate programs.
Topics: payout, commission, pay, sales, best, life, earn, programs, highest, marketing, content, audience, affiliate, program.
52 Visual Content Marketing Statistics You Should Know in 2023 - It's amazing how fast things can change in just one year.
Topics: media, marketing, instagram, statistics, marketers, visual, know, social, content, videos, video, watch.
6 Best Free Website Builders to Check Out in 2023 [+Pros & Cons] - In my half-decade as an SEO content marketer, I’ve spent a good chunk of my time either testing or working with any number of free website builders: CMS Hub, WordPress.com, WordPress.org, Wix, Weebly, Webflow, you name it.
Topics: builder, cons, site, tools, pros, website, content, tool, check, page, free, builders, best.
6 Steps Bloggers are Taking to Prepare for AI in Search [New Data] - Picture this: What if search engines could understand user intent, personalize search results, and even predict what users are looking for? How would that change the way we approach SEO and content creation? Well, prepare yourselves because artificial intelligence is making its way into the world of search.
Topics: ai, content, bloggers, engines, data, work, blog, search, strategy, taking, prepare, steps, theyre, team.
68% of Web Analysts Don't Think SGE Will Negatively Impact Traffic: Are They Wrong? - SGE is Google's move to transform the search experience by integrating generative AI. With this massive change to SERPs, many marketers wonder if— or how — it will impact traffic.
Topics: impact, aiintegrated, content, experience, users, analysts, user, traffic, sge, negatively, think, web, dont, ai, wrong, search.
8 Steps to Create a Complete Marketing Strategy in 2023 - Creating a marketing strategy is essential to effectively nurture your customers, improve your business’s bottom line, and increase the ROI of your efforts.
Topics: goals, complete, content, steps, strategy, brand, audience, marketing, target, plan, create, media.
9 Thank You Page Examples to Improve User Experience - Landing pages may be the equivalent of making a good first impression, but thank you pages are the final memory you leave a website visitor with before they go.
Topics: examples, opportunity, page, thank, provide, improve, users, user, site, content, experience, purchase, customer, event.
A Chat with Printful’s CEO, Alex Saltonstall: On Content Creation, Print-on-demand, and Building a Foundation - In the ever-evolving world of ecommerce, Printful has emerged as the go-to platform for entrepreneurs looking to create and sell custom products online. Under the visionary leadership of CEO Alex Saltonstall, a former general manager at Wayfair—where he led a… Continue reading A Chat with Printful’s CEO, Alex Saltonstall: On Content Creation, Print-on-demand, and Building a Foundation
Topics: building, entrepreneurs, design, products, saltonstall, printful, alex, business, printfuls, chat, significant, merchants, ecommerce, content, product, printondemand, creation, ceo, foundation.
A Conversation with Hotjar: How They Scaled Organic Traffic Into Millions - User empathy is at the heart of everything we do at Hotjar, and that extends into our content strategy.
Topics: data, content, seo, search, millions, organic, traffic, conversation, readers, product, needs, scaled, growth, weve, hotjar.
AI Influencer Marketing: How Artificial Intelligence Could Change Influencer Marketing - When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences.
Topics: artificial, influencers, ai, change, think, intelligence, blog, influencer, content, tools, marketing, youre, creators.
Can AI-Generated Content Hurt Your Search Ranking? [Insights from HubSpot, Litmus, Casted & 500+ Marketers] - AI is giving marketers a newer, faster, and easier way to create content. But will the convenience of AI come at the expense of your search ranking? After all, if everyone can use AI to create high-quality content at lightning-fast speeds, what will be the great differentiator in search results? Here, we'll explore everything you need to know about AI-generated content — including how it performs in search results, its limitations, and tips for leveraging it.
Topics: marketers, ranking, search, google, told, aigenerated, hurt, hubspot, seo, using, content, human, casted, ai, litmus, insights.
Copywriting 101: 15 Traits of Excellent Copy Readers Will Remember - Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job.
Topics: read, ad, audience, remember, strong, readers, traits, excellent, content, words, copy, copywriters, copywriting.
Crafting Your Content Blueprint for the Rest of 2023 With Creator Modern Millie - If you fell off the bandwagon of sticking to your New Year's Resolution to become a content creator, you’re not too late.
Topics: diego, video, youtube, videos, industry, san, youre, content, step, creator, modern, rest, millie, youll, crafting, blueprint.
Do People Still Read Blogs in 2023? We Asked Consumers [New Data] - According to our 2023 State of Marketing report, blogs are among the top marketing channels that offer the highest ROI.
Topics: consumers, blog, content, traffic, original, asked, blogs, data, read, social, search, posts, video.
Does Google Think Your Website Is Spam? - Everyone who uses the internet knows the frustration of web spam, where you find a promising page in search results that is useless. And we all know Google hates spammy websites, probably even more than we do.
Topics: website, page, does, spammy, search, content, site, pages, spam, web, users, think, google.
Ecommerce Booster: How to Use the New Shopify Optimizer from Semrush - Are you an ecommerce professional looking to boost your conversions and enhance the user experience of your Shopify store? Then it may pay to look into the new Ecommerce Booster tool from Semrush. This powerful tool allows you to connect… Continue reading Ecommerce Booster: How to Use the New Shopify Optimizer from Semrush
Topics: product, task, semrush, shopify, ecommerce, store, improve, booster, optimizer, tasks, products, content.
FunWithFeet vs FeetFinder (2024): Which Platform is Best? - FunWithFeet vs FeetFinder: which platform should you be using if you’re planning on launching a side hustle as a foot content creator? While selling feet pictures online might seem like an unusual way to make money, platforms like FeetFinder and… Continue reading FunWithFeet vs FeetFinder (2024): Which Platform is Best?
Topics: content, selling, platform, feetfinder, users, best, platforms, funwithfeet, videos, profile, vs, sellers.
Gated Content: What Marketers Need to Know [+Examples] - As William Shakespeare once wrote, "To be or not to be, that is the question." Marketers have a similar classic debate: gated versus ungated content.
Topics: marketers, know, content, buyers, white, gated, need, ungated, examples, offer, practices, stage, form, audience.
How AI Will Change Podcast and Video, According to Riverside's Head of Marketing - Podcasting and video are two undeniably powerful opportunities for reaching new audiences and increasing brand awareness.
Topics: audio, production, change, told, ai, video, marketing, grunfeld, create, according, content, podcast, youre, riversides, head.
How Content Creators Are Tackling The New Instagram Threads - Instagram‘s off-shoot app, Threads, is Meta’s answer to Twitter (now rebranded to "X" by Elon Musk).
Topics: threads, users, platform, followers, content, dont, aye, tackling, instagram, creators, twitter.
How HubSpot's Hustle Team Uses AI - If you aren‘t familiar with The Hustle, it's a media entity known for its offbeat and irrelevant spin on the news (case in point: The Corporate Marriage of Pop Tarts and Crocs).
Topics: need, hustle, team, hubspots, content, told, ai, teams, varricchio, video, uses, youtube.
How SGE & Other Google Search Changes Could Impact Your Traffic [Data + Predictions] - How you use Google will change as the search engine rolls out Google Search Generative Experience (SGE). SGE is Google's way of efficiently using AI to answer complex or multi-step searches.
Topics: ai, users, changes, web, traffic, predictions, information, impact, google, generative, content, data, sge, search.
How Shopify, Canva, and HubSpot are Excelling on Threads, and How You Can, Too - When Threads was first announced, I was wary.
Topics: excelling, shopify, success, told, platform, post, hubspot, canva, posts, content, social, twitter, brand, threads.
How Snapchat is Bridging the Gap Between Sports Fans and Their Favorite Teams - Snapchat created an immersive experience for fans watching the 2023 Women’s World Cup. When the games kicked off last month, Snapchat launched a suite of augmented reality (AR) features and exclusive content to connect soccer fans with National Teams across the globe.
Topics: media, users, ar, teams, gap, snapchat, exclusive, womens, platform, favorite, content, fans, bridging, world.
How Sorority Rush Became Big Social Media Business - Sorority recruitment has transformed from a secretive process to big social media business.
Topics: content, potential, process, recruitment, tiktok, business, rushtok, social, brands, sorority, media, big, rush.
How to (Easily) Make Perfect Content Calendars in Google Sheets - Perhaps you create spreadsheets to collect data, track campaigns, or organize weekly assignments. But have you ever thought about using spreadsheets to make a calendar?
Topics: google, perfect, calendar, template, content, sheets, timeline, editorial, free, calendars, click, youre, easily, create.
How to Become a Content Creator: 10 Steps - Are you brimming with ideas, creativity, and a passion to share your unique perspective with the world? If so, becoming a content creator might just be the perfect avenue for you.
Topics: content, youre, come, industry, creators, creator, know, steps, successful, audience, tips.
How to Boost Your Marketing Game Using Threads (Meta's Twitter Rival) - In today's digitally connected world, social media platforms are constantly evolving. Among the frontrunners is Threads, Instagram's newly-developed social media hub. Post-launch, Threads quickly gained traction as one of the fastest-growing social platforms for 2023.
Topics: boost, instagram, threads, social, marketers, twitter, content, best, using, marketing, target, app, rival, game, metas, media.
How to Build Backlinks: 20 Ways to Get Backlinks to Your Store - Backlinks are an essential part of a well put together SEO strategy and learning how to build backlinks can help boost your website’s traffic.
Topics: links, build, websites, backlink, post, website, relevant, ways, store, backlinks, link, content, search.
How to Cite Sources - The best content marketers aren't afraid to share. Share content. Share links. Share ideas. Share data.
Topics: youre, sources, post, page, blog, content, credit, link, website, cite.
How to Create a Great Social Media Strategy Plan in 2023 - Many businesses find creating social media strategies overwhelming. So many channels are available, and each platform constantly adds new features you need to learn and integrate into your marketing plan.
Topics: products, great, content, audience, media, channels, customer, search, create, strategy, business, plan, social.
How to Create an Ebook From Start to Finish [Free Ebook Templates] - Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read.
Topics: free, ebooks, content, blog, create, templates, youre, information, ebook, start, page, finish.
How to Create an Editorial Calendar [+Free Templates] - Whether managing thousands of blog posts or a few dozen articles, having an editorial calendar is imperative to keep track of it all.
Topics: free, blog, create, templates, calendar, editorial, youll, post, publish, google, content, excel.
How to Create an Email Newsletter [+Expert Tips & Checklist] - Creating an email newsletter is one of the most effective ways to provide value to your customers, drive them to buy more products, and encourage them to keep engaging with your brand. Overall, newsletters are a staple in any high-performing email marketing strategy.
Topics: email, content, tips, emails, template, marketing, newsletter, newsletters, text, expert, youre, send, checklist, create.
How to Create an Infographic in Under an Hour [+ Free Templates] - Wouldn't it be great if creating infographics was as simple as writing text-based blog posts? Usually, it would take a lot of time, effort, and skill to make them — but that doesn’t have to be the case.
Topics: free, data, information, template, infographics, content, help, infographic, create, templates, audience, hour.
How to Create an SEO Strategy for 2023 [Template Included] - Here's a cliche among digital marketers: search engine optimization (SEO) isn't what it used to be.
Topics: google, page, template, blog, content, keyword, information, included, strategy, create, rank, search, seo.
How to Expand Your Market and Reach More Customers for Your Ecommerce Business Through Accessibility - A solid accessibility plan can help you reach online consumers with disabilities.
Topics: delights, experience, disabilities, ecommerce, create, market, screen, content, compliance, accessible, design, tools, users, seo, accessibility.
How to Find Trending Sounds on TikTok (2023): The Ultimate Guide - Learning how to find sounds on TikTok is one of the best ways to make your social media profile stand out on the growing platform. Countless customers and companies agree that sound is a critical part of the TikTok experience.… Continue reading How to Find Trending Sounds on TikTok (2023): The Ultimate Guide
Topics: songs, guide, content, sound, videos, popular, search, sounds, ultimate, youre, trending, tiktok.
How to Optimize Your Products & Services for Social Media Search - In 2023, Google’s no longer the only search engine.
Topics: services, users, social, search, hubspots, brand, consumers, results, products, media, content, optimize.
How to Run a Marketing Campaign on a Tight Budget [Expert Tips & Free Tools] - Many of us have been there with the cup of noodles diet when money is tight.
Topics: virtual, expert, events, free, tools, hubspots, run, tight, content, tips, ways, budget, campaign, way, marketing, youre, media.
How to Sell Feet Pics on TikTok (2024): Complete Beginner’s Guide - Wondering how to sell feet pics on TikTok, here’s everything you need to know to start making money from your foot-related content on the leading social platform. Learning how to sell feet pics on TikTok might seem like an odd… Continue reading How to Sell Feet Pics on TikTok (2024): Complete Beginner’s Guide
Topics: guide, need, pictures, tiktok, feet, selling, beginners, foot, presence, pics, complete, sell, youre, content.
How to Start a YouTube Channel [Expert Tips + 30 YouTube Channel Ideas] - Starting a YouTube channel is a lot of work. Not only do you have to spend time scripting, producing, and editing videos, but you also have to find a topic you’re passionate about and ensure it resonates with people.
Topics: content, videos, help, tips, viewers, youre, channel, youtube, expert, channels, dont, software, start, ideas.
How to Switch Platforms as a Creator and Amass New Followers - Nowadays, it seems like new social media platforms are cropping up while older ones crumble.
Topics: username, platform, followers, audience, switch, social, creators, amass, creator, content, platforms, media, know.
How to Use Instagram: A Beginner's Guide - Over the past few years, Instagram has seen exponential growth — from one million users at its inception to over one billion in 2022.
Topics: content, facebook, click, youre, beginners, tap, instagram, guide, profile, share, follow, post.
How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform - Medium is a platform for writers. If you're not a writer, that sounds pretty straightforward. But if you write, you understand just how huge that statement is.
Topics: write, content, platform, medium, guide, page, beginners, icon, account, publishing, promoting, writers, share, writing.
How to Write a Blog Post: A Step-by-Step Guide [+ Free Blog Post Templates] - If you’ve ever read a blog post, you’ve consumed content from a thought leader that is an expert in their industry. Chances are if the blog post was written effectively, you came away with helpful knowledge and a positive opinion about the writer or brand that produced the content.
Topics: audience, posts, blog, readers, information, write, writing, topic, templates, guide, youre, post, free, stepbystep, content.
Image Alt Text: What It Is, How to Write It, and Why It Matters to SEO - Today, nearly 19% of Google's SERPs show images. That means, despite your best SEO efforts, you could still miss out on another organic traffic source: your website's images.
Topics: keyword, example, write, seo, search, webpage, google, text, images, alt, matters, image, content.
Machine Learning and Marketing: Tools, Examples, and Tips Most Teams Can Use - Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing.
Topics: machine, teams, marketing, ai, content, tool, examples, learning, customer, create, tips, data, tools, ml.
Making the Most of Electronic Resumes (Pro Tips and Tricks) - I’ve submitted hundreds of electronic resumes throughout my career. These digital job applications hold so much weight in the job search process. It’s always nerve-wracking to make sure I’m doing everything right.
Topics: work, making, ats, pro, resumes, tricks, electronic, keywords, tips, job, skills, content, resume, experience.
Marketing 101: The Ultimate Guide for Beginners - If you're new to marketing, you might have a skewed perception of it. You might imagine a multimillion-dollar Super Bowl ad or a glowing billboard in Times Square.
Topics: product, social, audience, ads, right, guide, key, business, beginners, target, marketing, ultimate, content.
Marketing Techniques: What to Try in 2023 - Putting your marketing strategy into play is different than creating that strategy. To bring it to life, you have to employ the right channels, techniques, and tactics.
Topics: techniques, marketing, content, traffic, testing, posts, email, brand, try, blog, youll, engagement.
SEO Writing: 13 Tips on Writing Blog Posts That Rank on Google - If you've ever written a blog post before, you know how much time it can take.
Topics: tips, posts, search, rank, writing, keyword, write, blog, google, content, post, keywords, seo.
Social Media Marketing: The Ultimate Guide - When it comes to social media, marketers' top goals are advertising their products/services and increasing their brand awareness, according to 2021 HubSpot Blog Research.
Topics: youre, content, audience, platform, guide, users, followers, marketing, social, media, strategy, ultimate.
Surfer SEO Review 2023: A Comprehensive Look Into the On-Page SEO Tool - On-page SEO plays a crucial role in determining your website’s search engine rankings. With constantly changing algorithms, it’s essential to have a powerful tool that keeps up with the latest trends and provides actionable insights. That’s where Surfer SEO comes in. In this Surfer SEO review 2023, we’ll dive deep into this game-changing on-page optimization […]
Topics: editor, users, tools, comprehensive, search, seo, keyword, surfer, look, content, features, review, tool.
The 80+ Best Chrome Extensions for 2023 - Google Chrome browser extensions allow you to increase productivity, reduce distractions, and source content — all in the comfort of your internet browser.
Topics: best, chrome, extension, security, pros, content, websites, users, seo, cons, website, extensions, links.
The Beginner's Guide to LinkedIn Marketing & Networking - Did you know LinkedIn has over 774 million users across the globe? This metric alone makes the platform one of the top social networks today.
Topics: connections, network, business, content, share, marketing, linkedin, youre, profile, beginners, guide, networking, page.
The Marketer's Ultimate Guide to Link Bait - Can we please come up with some better terminology for the concept of "link bait"? For me, it conjures up thoughts of those evil bait-and-switch advertising schemes.
Topics: great, marketers, blog, content, usually, sure, guide, ultimate, youre, link, marketing, traffic, bait.
The Plain-English Guide to Integrated Marketing Communications - I fly Southwest Airlines almost exclusively. They offer reasonable prices, make racketing points easy, and always have fun and kind flight attendants.
Topics: campaigns, integrated, youre, communications, campaign, content, website, brand, marketing, channels, channel, plainenglish, guide.
The SEO Evolution: Expert Insights into the Future Landscape of Search - At HubSpot, we are optimistic about the future of SEO — but we're also preparing for many major shifts over the next year.
Topics: googles, seo, future, ai, web, analysts, expertise, insights, google, expert, content, landscape, evolution, social, search.
The Social Media Content Calendar Template Every Marketer Needs [Free Template] - Have you been on a time crunch to create social media content?
Topics: youll, content, needs, calendar, free, posts, social, template, plan, media, marketer, post.
The Social Media Content Calendar Template Every Marketer Needs [Free Template] - Have you been on a time crunch to create social media content?
Topics: post, content, youre, free, calendar, marketer, youll, template, media, social, needs, posts.
The Top 5 Marketing Challenges Expected Globally in 2024, And How to Overcome Them [Data + Expert Tips] - 2023 was a whirlwind.
Topics: expert, expected, content, sales, team, challenge, tips, globally, overcome, marketers, teams, data, marketing, social, challenges.
The Top Brands on Threads & How They Gained Followers So Quickly - Since launching in July, Threads has accumulated 120 million users. Among those users are brands using the platform to connect with their audience and boost brand awareness.
Topics: quickly, threads, gained, marvel, brands, followers, count, brand, content, wars, audience, relatable, uses.
The Top Channels Consumers Use to Learn About Products [New Data] - Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in.
Topics: data, product, consumers, z, social, boomers, content, gen, learn, products, media, channels.
The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp] - To effectively lead a marketing team, you must know your top goals. Whether your goal is to increase revenue or improve your customers’ understanding of your products, starting with a clear objective helps you create a sound marketing strategy for 2023 and beyond.
Topics: uber, data, brand, revenue, expert, marketing, create, clickup, goals, content, social, sales, dropbox, products, customers, leaders, insights.
The Ultimate Guide to Community Management - When businesses invest in community management, they transition from an everyday brand to a human brand — one that cares deeply about the people who support them, work for them, and interact with them.
Topics: management, social, customers, members, youre, community, ultimate, content, media, audience, guide, brand.
The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence - Would it be correct to assume a major part of your marketing strategy today is digital? Probably.
Topics: presence, paid, marketing, strategy, help, content, audience, digital, website, brand, strategies, guide, media, improve, ultimate.
The Ultimate Guide to On-Page SEO in 2023 - On-page SEO has the power to bring countless new visitors — and customers — right to your website.
Topics: pages, content, onpage, keyword, site, elements, page, seo, ultimate, website, guide, search.
The Ultimate Guide to SEO in 2023 - SEO is why you find exactly what you're looking for when you turn to Google for a step-by-step guide to fixing your unfortunately-timed flat tire. It's a harsh truth that without at least some presence on Google, your business faces a digital uphill battle. Most marketers know how important SEO is, and it's one of the trends they're investing the most in this year.
Topics: google, seo, information, content, ultimate, pages, guide, keyword, page, engines, links, search.
The Ultimate Guide to Sponsored Content - Creating your own branded videos, blogs, or podcasts can require a lot of bandwidth.
Topics: content, video, post, sponsor, brand, ultimate, company, guide, product, influencer, example, sponsored.
The Ultimate List of Marketing Quotes for Digital Inspiration - “Success is making those who believed in you look brilliant.” This is one of my favorite quotes in regards to my job at HubSpot. It inspires and motivates my work and, no matter my mood, I find it to be an uplifting message to ponder and drive my performance. Not to mention, it’s a quote from (and often repeated by) one of our co-founders, Dharmesh Shah.
Topics: quotes, content, ultimate, digital, hubspot, business, cofounder, marketing, inspiration, work, list, team, ceo, help.
These Popular YouTube Influencers Are All AI Avatars: Is This the Future of YouTube? - One thing you may not know about me is that I love to go to comic and anime conventions. It's so fun to see your favorite actors, artists, and YouTubers speaking directly to their fans in panel discussions.
Topics: popular, videos, technology, youtube, influencers, content, video, avatars, ai, fun, youtubers, future, vtuber.
TikTok Leads: Tools and Strategies for Generating Leads on TikTok - As a marketer, I can attest to the importance and power of TikTok. The social media platform has over 1 billion monthly active users and is the most downloaded app globally.
Topics: generation, generating, platform, tiktok, ads, lead, videos, tools, content, click, leads, users, strategies.
Tips on Using AI for Influencer Outreach - According to Aspire, influencer marketing spend in the U.S. will reach $4.6 billion in 2023. Five years ago, the market was half this size.
Topics: interested, content, influencers, followup, tips, recently, email, using, outreach, youre, ai, influencer.
Was it Written by AI? How You Can Tell, According to HubSpotters - In school, I learned the basics of good writing — keep it short, concise, and grammatically correct.
Topics: tell, write, information, written, ask, according, content, writing, way, chatgpt, hubspotters, isnt, hubspot, ai.
What Does Product Marketing Do? - Successful product marketing drives sales. But what exactly is product marketing, and what does product marketing do?
Topics: marketers, help, customers, products, marketing, product, does, audience, sales, content.
What Will Influencer Marketing Look Like in 2024? - Have you ever purchased something because a well-known person you admire used the product or service?
Topics: influencers, look, influencer, marketing, content, media, products, brand, audience, blog, social.
What is a Marketing Plan & How to Write One [+Examples] - For a while now, you‘ve been spearheading your organization’s content marketing efforts. Your team's performance has convinced management to adopt the content marketing strategies you’ve suggested.
Topics: write, examples, team, plans, business, plan, strategy, strategies, content, mission, marketing, youll.
What's a Blog & Why You Need One - Even if you‘re not sure what a blog is, you’ve no doubt come across one at some point in time. Perhaps you‘ve stumbled across a blog when you’ve searched “healthy dinner recipes”. In fact, if you're reading this, guess what? You're on a blog. (Very meta, I know.)
Topics: post, marketing, blog, web, help, need, content, website, posts, whats, rank, youre.
What's a Competitive Analysis & How Do You Conduct One? - When was the last time you ran a competitive analysis for your brand? And most importantly, do you know how to do one efficiently?
Topics: market, content, free, product, competitive, competitor, competitors, sales, whats, conduct, products, analysis.
When Is the Best Time to Post on Instagram in 2023? [Cheat Sheet] - If you want to find the best time to post on Instagram, you're probably trying to reach a specific goal. Maybe you want to maximize the number of likes you get on each post. Or you hope to improve brand awareness by getting new followers.
Topics: day, posting, post, best, cheat, instagram, sheet, times, content, engagement, days, social.
Which AI Tool Writes the Best Marketing Copy? [I Tested Several Different Tools] - As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs.
Topics: content, copy, marketing, tested, tool, ai, post, social, media, best, different, generate, tools, writes, blog.
Which Types of Content to Lean into Ahead of Google's SGE — and What to Avoid - Once Google releases its search generative experience, one thing is for certain: The types of content that encourages traffic to your website will change tremendously.
Topics: seo, tools, search, lean, longtail, experience, sge, avoid, youll, google, topics, content, ahead, types, googles.
Who Should I (or My Business) Be on Threads? Should You Tweak Personal Branding for the New Platform? - Meta has an answer to Twitter, and it's Threads. The social media conglomerate launched Threads in July, and the platform amassed 100 million users in just five days.
Topics: content, app, threads, brands, post, tweak, brand, branding, posts, users, business, personal, x, platform.
Why Social Shopping Could be the Future of E-Commerce [Top Trends & Data from 500+ Social Commerce Pros] - Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase?
Topics: trends, media, marketing, brands, future, social, ugc, commerce, selling, pros, data, sellers, content, community, customers, ecommerce, shopping.
YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign - Running YouTube ads is one way to ensure your target audience finds the videos you worked hard to script, storyboard, shoot, and edit.
Topics: beginners, audience, campaign, content, launch, videos, youtube, target, ads, video, ad, advertising, google, optimize.