Top 2024 resources on conversion
Best conversion resource in 2024.
Learn more about conversion to improve your e-commerce strategy.
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10 Form Conversion Optimization Tips to Generate Better Leads
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So you’ve created an amazing landing page to promote a special offer. You’ll need form conversion to turn your hard work into leads.
Topics: optimization, forms, right, fields, better, conversion, visitors, need, leads, tips, generate, form, page, information. -
10 Little Call-to-Action Tweaks That Could Give Your Conversion Rates a Big Bump
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At HubSpot, we're constantly A/B testing conversion path elements — landing pages, calls-to-action (CTAs), and emails — to see how we can generate more leads, MQLs, and customers.
Topics: rates, big, ctas, hubspots, blog, conversion, tweaks, little, cta, page, winner, website, different, test, audience, bump, calltoaction. -
10 Ways to Boost Your Ecommerce Conversions in 2019
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For businesses to competitive they need to focus on the experiences they deliver. Here are ten ways to improve the customer journey and boost ecommerce conversion.
Topics: ecommerce, increase, conversions, ways, customer, need, boost, website, trust, customers, rate, reviews, conversion. -
11 Conversion Copywriting Tips that Grew Our Revenue by 240%, According to Lately’s CEO
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As marketers, we write copy daily: For landing pages, social media posts, email newsletters, you name it.
Topics: ceo, latelys, readers, grew, according, copy, writing, write, tips, conversion, content, dont, post, chernis, copywriting, revenue. -
11 Key Metrics to Evaluate Potential Marketplaces
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There are dozens of worthwhile marketplaces worldwide. Amazon, Walmart, eBay, and Etsy are examples. What follows are tips for using data to identify (and optimize) marketplaces to sell your products.
Topics: product, marketplace, sell, amazon, conversion, volume, audience, marketplaces, evaluate, key, potential, products, metrics, cost. -
11 Lead Generation Mistakes Marketers Need to Avoid in 2020
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For many businesses, the key to making sales is to first generate leads.
Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, completing an online survey, or something else.
Topics: content, page, sales, mistakes, lead, generation, blog, avoid, marketers, posts, leads, conversion, need, ctas, post. -
11 Website Page Load Time Statistics [+ How to Increase Conversion Rate]
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Page load time is a critical metric that influences your entire site’s performance.
Topics: increase, sites, rate, load, study, page, mobile, web, conversion, speed, statistics, site, website, average. -
15 Call-to-Action Statistics You Need to Know About to Increase Your Conversion Rate
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You’re leaving money on the table by not using effective call-to-actions (CTAs) in your marketing campaigns.
Topics: button, rate, need, increase, cta, ctas, statistics, landing, know, helped, page, calltoaction, conversion, email. -
16 Landing Page Statistics For Businesses in 2023
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Are you eager to uncover the latest insights into landing page statistics? Well, you're in for a treat.
Topics: rate, statistics, using, landing, conversion, signup, pages, marketers, strategy, increase, businesses, page. -
20 Great Landing Page Examples You'll Want to Copy in 2023
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While many landing pages look different and use a variety of exciting strategies to pull in audiences, they all serve one major purpose — to convert to the next stage in the buyer's journey.
Topics: product, landing, design, pages, implement, great, customer, conversion, examples, youll, way, copy, visitors, page. -
20 Ways to Effectively Increase Your Conversion Rate
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Have you ever heard the term "analysis paralysis"? It's the concept that too many choices can inhibit a person's ability to make a decision. Visitors to your website can experience this too if there are too many places to look or if there’s a confusing design.
Topics: page, landing, effectively, need, mobile, site, improve, visitors, conversion, rate, increase, ways. -
2022 Marketing Benchmarks: Web Traffic and Conversion Trends for 150,000 Businesses
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In 2022, the marketing world continued to evolve.
Topics: saw, traffic, conversion, web, emails, benchmarks, open, marketers, businesses, marketing, email, rates, likely, trends. -
22 Stats that Make a Case for Using Webinars in Your Marketing Strategy
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A webinar is a video presentation, seminar, lecture, or workshop delivered over the internet.
Topics: strategy, case, using, marketing, reach, marketers, rate, conversion, webinar, webinars, say, stats, video. -
23 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More
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Believe it or not, driving traffic to your website — albeit challenging — isn't enough to sustain your business. To truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete the desired action.
Topics: content, rate, page, optimization, research, website, tool, tools, free, visitors, feedback, offers, conversion, analytics. -
3 Sure-Fire Ways to Drive More Online Demand for Your Products
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Use these three levers to drive the best online traffic to your product pages.
Topics: products, conversion, surefire, quality, need, product, consumers, digital, demand, brands, content, traffic, online, ways, destiny, drive. -
33 Ecommerce Conversion Rate Optimization Steps Guaranteed to Increase Sales in 2019
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Let’s face it: A lot goes into launching and building an ecommerce business. First you have to decide what you’re…
Topics: visitors, conversion, website, ecommerce, rate, product, store, user, optimization, customers, checkout, tactics. -
5 Extensions To Help Increase Conversion This Holiday Season
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Featured extension from the Magento Marketplace Team
Topics: customers, extension, holiday, using, increase, friends, help, shoppers, conversion, reviews, extensions, season, offers, sales, buy. -
5 Fresh User-Generated Content Strategies to Increase Conversion Rates
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Drive traffic and boost conversions with these 5 top ways to make user-generated content a part of your ecommerce sales strategy.
Topics: social, product, reviews, conversion, customers, fresh, increase, usergenerated, content, customer, strategies, traffic, products, ugc, rates. -
5 New Year’s Resolutions for SaaS Companies
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Losing fewer customers and depending on advertising less should be the top New Year's resolutions for SaaS companies in 2022. Software-as-a-service (SaaS) companies are a segment of the ecommerce industry. Their subscription-based digital offerings can be profitable. But the SaaS model also has challenges.
Topics: customers, conversion, saas, free, resolutions, programmatic, blackberry, subscribers, paid, companies, mobile. -
5 Quick Tips for Optimizing Your E-Commerce Shop in Fewer Than 5 Days
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It's an ongoing process, but there are ways to guarantee an immediate boost in incoming orders.
Topics: days, site, youre, tips, shop, mobile, quick, good, related, product, optimizing, youve, page, ecommerce, conversion, fewer. -
5 Remarketing Strategies You Can Use to Increase Conversion Rates
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In this article, learn more about what remarketing is & remarketing strategies you can use to increase your ecommerce conversion rates.
Topics: rates, customer, site, ads, increase, strategies, visitors, products, pages, remarketing, conversion, product. -
5 Simple but Smart Conversion Hacks Backed by Proven Case Studies
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Get more customers and grow your sales with these 5 conversion hacks backed by some amazing case studies that you can use for your business.
Topics: buy, personas, mission, simple, hacks, case, studies, customers, intent, buyer, commander, brand, smart, proven, best, statement, backed, conversion. -
5 Things Online Businesses Can Do Today to Increase Conversion Rate
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Moves you can make quickly, and which will have dramatic impact.
Topics: online, average, rate, customer, conversion, customers, product, things, today, buying, website, increase, businesses, work. -
5 Trust Badges That Can Increase Your Conversion Rate
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It’s probably one of the more frustrating things to see as an online retailer: abandoned shopping carts. We’ve all done it; we’ve gone online, shopped for something, added it to our shopping cart, and then didn’t follow through with the purchase. We left our shopping carts abandoned with items remaining […]
Topics: recognized, customers, checkout, online, trusted, rate, conversion, trust, store, badge, ssl, badges, increase. -
6 Crucial Ecommerce Key Performance Indicators (KPIs) to Track
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Knowledge is power. But many ecommerce businesses aren’t utilizing the knowledge from their data that they could be. As Avinash Kaushik, digital marketing evangelist at Google and author of Web Analytics 2.0, says, “Most businesses are data rich, but information poor.” In other words, they can’t see the wood for […]
Topics: margin, average, business, crucial, kpis, key, indicators, conversion, ecommerce, sales, gross, customer, track, performance, rate, profit. -
6 Ways to Quickly Improve Your Conversion Rate and Make More Money From Ecommerce
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Optimize your digital strategy and make more money.
Topics: ecommerce, ways, rate, money, customers, need, sales, customer, quickly, improve, youll, products, site, conversion, product. -
6 Website Optimization Tactics: Neuroscience Principles to Increase Conversion Optimization
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These small website optimization tactics will make choosing and purchasing products as simple as possible for your customers!
Topics: tactics, pain, website, visitors, increase, products, customers, payment, simple, product, effect, optimization, conversion. -
7 Conversion Optimization Tips: Convert Blog Visitors into Customers
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Blog subscribers & visitors don’t always translate into conversions. Use these 7 conversion optimization tips to convert your blog visitors into customers.
Topics: tips, links, blog, customers, sales, convert, article, research, content, need, points, optimization, target, conversion, visitors. -
8 Conversion Boosters for Holiday Email Marketing
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Now is the time to plan holiday email marketing. For most ecommerce merchants, email is crucial for generating traffic and sales. What follows are eight tips to get the most from your holiday email marketing efforts.
Topics: strategy, shopping, marketing, holiday, holidays, revenue, boosters, conversion, consumers, cart, email, gift. -
8 Must-Have Tips for Writing Landing Page Copy That Converts
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Conversion copywriters -- the people who write landing page copy that converts readers and delivers sales -- are wonderful human beings. Their writing pulls in readers, generates conversions, and ultimately produces buckets of cash.
Wouldn't you like to have that skill?
Topics: copy, landing, tips, benefits, musthave, conversion, page, words, converts, customer, dont, writing, customers. -
8 Strategies for Google Shopping Ads That’ll Boost Your Conversion Rates
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Did you know there were over 214.7 million digital buyers in the US in 2022? Online shopping has become a mainstream revenue source for businesses. So, with the right Google Shopping campaign structure, your business can soar.
Topics: shopping, thatll, customers, help, conversion, google, rates, product, products, boost, strategies, campaigns, create, ad, ads. -
Achieving High Conversion Rates in a Saturated Market
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Instead of going on a gap year, Dean Legg started his second business after selling his first. Honing in on his interests, Dean launched PureChimp to showcase matcha and natural skincare through commerce and pledges 5% of profits to charities that provide care for chimpanzees. In this episode of Shopify Masters, we chat with Dean about social media ads and how to achieve high conversion rates in a saturated market.More
Topics: thats, lot, high, amazon, market, ads, conversion, matcha, youre, going, business, product, rates, facebook, saturated, achieving. -
Achieving a 4.5% Conversion Rate for Mobile Traffic
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One look at your traffic sources will likely tell you that mobile shopping is becoming the new normal. And with this shift in consumer behavior comes the growing importance of mobile-first conversion rate optimization. In this episode of Shopify Masters, you’ll hear from Michael Levy, CMO of Pete & Pedro, about how they created a mobile website with a 4.5% conversion rate.More
Topics: achieved, really, pedro, product, mobile, actually, cro, kind, thats, rate, right, going, think, pete, youre, lot, conversion. -
An Exhaustive Privy Review: Everything You Need to Know
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Here’s something I find extremely shocking. The average global conversion rate across multiple industries is about 2.86%. That basically means that close to 98% of your site’s traffic is largely useless. They don’t ultimately translate to direct revenue. And if…
Continue reading An Exhaustive Privy Review: Everything You Need to Know
Topics: display, marketing, campaigns, privy, review, plus, email, exhaustive, right, engagement, know, need, visitors, conversion. -
Are Seasonality & the Economy Impacting Marketers in Q4? [Traffic & Conversion Data from 150K+ Companies]
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This time each year, nature – as well as marketing – slows down as we head into colder seasons.
Topics: services, companies, data, saw, utilities, conversion, impacting, seasonality, yoy, marketers, 150k, seeing, media, marketing, q4, trade, transportation, traffic, economy. -
Average conversion rate in Italian ecommerce is 1.6%
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The average conversion rate, also known as the percentage of website visitors that complete the purchase order, is 1.6% in Italy. During the online customer journey, Italian consumers leave ecommerce websites mostly because of poor usability or a lack of desired products. This is shown in an infographic made by Continue reading
Topics: italian, conversion, visitors, website, lower, ecommerce, media, average, advertising, online, leave, rate, rates. -
B2B Lead Generation: The Best Campaigns for Every Channel
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19% of marketers say generating leads is their top goal in 2023.
However, building an effective lead generation strategy is often easier said than done. To do it right, you need an in-depth understanding of tried-and-tested channels.
Topics: media, campaigns, best, generation, leads, content, email, marketing, b2b, conversion, social, lead, channel. -
Braintree Integration for Progressive Web Apps with Magento Helps Merchants Quickly Expand Their Payment Experience
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From the very beginning, developer experience has been a priority for Magento in an effort to lower total cost of ownership and time to market. Progressive Web Apps give shoppers app-like, highly personalized cross-channel experiences that were once reserved for native apps. Learn more here.
Topics: web, card, progressive, pwa, conversion, quickly, experience, payment, helps, magento, merchants, developer, developers, integration, mobile, shoppers, expand. -
Charts: Conversion Rates by Ad Channel
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Benchmarking digital marketing campaigns is a good way to track their effectiveness. Monitoring conversion rates will help optimize the creative, target market, placement, and channel. But a better indicator of marketing success is the cost per conversion.
Topics: charts, rates, average, display, return, google, ads, channel, marketing, overall, ad, conversion. -
Closing the mobile conversion gap with PWAs
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Of the three approaches to deliver commerce PWAs, an API-led approach offers the ability to have a true customer-first strategy.
Topics: mobile, rate, pwas, gap, services, frontend, pwa, conversion, exposed, traffic, ecommerce, closing. -
Compare Data to Stores Like Yours with Benchmarks
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More
Topics: conversion, average, order, rate, data, performance, stores, benchmarks, shopify, store, similar, compare. -
Conversion Lessons from the Luggage Industry
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The pandemic challenged online luggage merchants to find unique ways to entice consumers to purchase items they might not put to immediate use. Led primarily by independent, direct-to-consumer manufacturers, successful mid-priced luggage and travel-bag sites are setting the pace for conversion practices.
Topics: shoppers, images, customers, conversion, luggage, industry, product, unique, purchase, price, lessons, products, videos. -
Conversion Rate Optimization (CRO): 8 Ways To Get Started
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Today, most marketing teams are focused on driving traffic toward websites in hopes that this traffic then converts into qualified leads for sales reps to close. But that's only half the battle.
Topics: visitors, leads, website, rate, optimization, started, number, conversion, cro, traffic, blog, ways, page. -
Conversion Rate Optimization: 10 Ways to Increase Sales
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Find out how you can improve conversion rate optimization for your ecommerce store & increase your chances of turning browsing customers into buyers.
Topics: sales, optimization, increase, rate, ways, product, website, store, customers, youll, conversion, better, images. -
Delivering Superior Merchant Experiences
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Latest release of Magento Commerce to deliver best-in-class B2C and B2B shopping experiences that accelerate sales
Topics: experiences, tools, inventory, mobile, rates, magento, conversion, merchants, merchant, commerce, payments, superior, delivering. -
ECommerce Conversion Rate Optimization 2019: Best Practices
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If there’s one certainty about the start of a new year, it is rife with new predictions. Made by everyone from thought leaders to corporations, predictions related to business generally forecast new trends about to hit the industry.
And while the potential they offer may be exciting, the sheer volume of these predictions can be overwhelming to the average business owner.
To make things easier, we've narrowed it down to the 3 most important trends that will ultimately have the greatest impact on eCommerce Conversion Rate Optimization in 2019:
Topics: voice, optimization, merchants, pay, rate, commerce, shopping, practices, technologies, ecommerce, payment, conversion, best. -
Early-stage brands should also unlock the power of influencers
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Let’s demystify influencer marketing, learn how to couple it with a little-known paid marketing hack and uncover the numerous mediums to leverage influencer assets
Topics: fee, fixed, unlock, brand, conversion, earlystage, techcrunch, marketing, brands, influencer, power, influencers, growth, offer. -
Ecommerce Conversion Rates Across Industries (And How to Raise Yours)
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Ecommerce conversion rates are the ultimate top-line metric for online store owners. With this data, you can see if the changes you make to your site positively or negatively impact how many visitors become customers.
Topics: online, product, products, add, ecommerce, rate, site, raise, checkout, conversion, rates, customers, industries. -
Ecommerce Conversion Rates beyond the Averages
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Monitoring the percentage of visitors that convert to paying customers helps businesses track the performance of marketing campaigns, landing pages, design and navigation, and the checkout process. Email signups, survey responses, and social media shares are important conversions, too.
Topics: averages, conversion, visitors, rates, global, ecommerce, conversions, sales, social, signups, rate. -
Email Analytics [Research]: 8 Email Marketing Metrics You Should Track
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Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email, common marketing email mistakes, and what inspirational email marketing looks like.
Topics: open, metrics, total, email, list, conversion, track, research, analytics, marketing, rate, emails. -
Email Conversion Guide, Part 1: Database Cleanup
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This post is the first in a 3-part series on improving conversions from an email marketing program. Parts 2 and 3 will address templates and retargeting, respectively. In this part 1 installment, I'll review the importance of a clean subscriber database, including tips for ongoing maintenance.
Topics: conversion, database, subscriber, cleanup, addresses, address, subscription, sources, guide, data, providers, email, purchase, subscribers. -
Email Conversion Guide, Part 2: Creating the Template
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An ecommerce email template consists of multiple elements that impact clicks and purchases. This is the second installment of a 3-part series on factors that influence conversions from email marketing. "Part 1: Database Cleanup," we published last month.
Topics: test, conversion, images, template, conversions, creating, responsive, email, guide, segment, value, templates, tend. -
Email Conversion Guide, Part 3: Retargeting
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Retargeting with email can encompass several tactics. All include a follow-up to a previous message or action. Retargeting can produce among the highest conversions from email marketing. This is the final installment of my three-part email conversion guide.
Topics: conversion, subject, email, consumers, guide, emails, visitors, try, retargeting, dont, site. -
Fine-tune Google Analytics for a More Profitable 2019
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If there is one new year's resolution for boosting ecommerce conversions in 2019, it's to get your store's analytics in order. Otherwise, you will never understand the impact of changes to your site. You’ll also miss out on potential target audiences — long-term, loyal customers.
Topics: pages, profitable, google, conversion, product, report, rate, sites, finetune, analytics, traffic, bounce. -
Four Trends Driving Conversion Rate Optimizations (CRO)
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Conversion rate optimization (CRO) has become a critical part of improving eCommerce site performance and marketing ROI
Topics: marketing, practitioners, customer, optimizations, indicated, econsultancy, trends, specialists, marketers, driving, data, cro, ecommerce, rate, conversion. -
Guide to Google Ads’ Automated Bidding Options
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Automated bids in Google Ads remove control from advertisers and rely on Google's algorithm for cost and performance. Google can set automated bids by the query, ad creative, apps, browser, language, operating system, and search partner. Plus, automated bidding utilizes first- and third-party data and other signals not available to advertisers directly.
Topics: target, bid, options, automated, advertisers, ads, bids, maximum, cost, bidding, google, guide, set, conversions, conversion. -
Hard Lessons From Our CRO Audit
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We updated our site about nine months ago with more of a holistic message in mind for eCommerceFuel, wanting to focus not only on the community, but also on ECF Capital and the podcast. Unfortunately, it did not end up performing as well as we hoped. So we decided to bring in Quinn Zeda and […]
Topics: quinn, conversion, biggest, hard, results, ecommercefuel, cro, website, zeda, improve, need, think, audit, lessons. -
How Conversion Data Improves Google Ads Automation
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For years Google Ads has migrated to automated, machine-learning ad management. But the performance of those automated campaigns is only as good as the conversion data. We explain.
Topics: conversion, clicks, data, ad, improves, credit, enhanced, value, automation, ads, google, conversions, click. -
How Conversion Funnels Create a Better Customer Journey + How to Optimize Yours
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Conversion funnels are a fundamental concept in sales. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. You saw your friends whizzing down, which sparked your interest. You watched how much fun they were having, doing your research. And then the benefits of having fun outweighed your fear, so you climbed up and flew down.
Topics: business, conversion, optimize, purchase, funnel, sales, create, potential, funnels, customers, leads, better, journey, customer. -
How Do Conversion Paths Work? A Step-by-Step Guide
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As a marketer, a big part of your job is to convert qualified website visitors into leads. Simple enough.
Topics: conversion, visitors, content, landing, paths, path, pages, stepbystep, mobile, thank, website, guide, page, work. -
How HubSpot Manages a Giant Website With a Tiny Team
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I can’t write a single line of code.
So, it was a big surprise to me when I was asked to lead our new global web strategy team three years ago.
Topics: manages, team, strategy, pages, web, management, website, user, giant, tiny, business, hubspot, conversion, site. -
How Just a 2 Percent Lift in Ecommerce Conversions Can Grow Your Company by $72,000
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When 98% of most shoppers fail to complete the checkout, here's how just a 2% lift in ecommerce conversions can add more than $72,000 in new revenue and drive higher profits for your business.
Topics: company, conversion, checkout, conversions, rates, lift, grow, shoppers, customers, rate, ecommerce, trust, business. -
How the HubSpot Blog Generates Leads [+ How Yours Can, Too]
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It's hard to believe that if the HubSpot Blog were a person, it would currently be in high school.
Topics: content, post, generates, lead, number, hubspot, conversion, traffic, leads, posts, blog. -
How to Audit Google Analytics, Ads Integration
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Google Ads is an important platform for online merchants. Google Analytics is another. Combining the two provides rich, actionable data to grow traffic and sales — assuming that tracking is set up correctly. In this post, I'll provide an audit process to confirm proper integration.
Topics: integration, conversions, data, tracking, analytics, ads, conversion, set, imported, audit, traffic, google. -
How to Create a Funnel Report [Quick Guide]
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You’ve probably heard that it’s crucial to keep a full, flowing funnel for a business. But what does this mean, and how do you know when you’re on the right track?
Topics: leads, create, guide, marketing, report, stage, quick, funnel, reports, customer, conversion, customers, sales. -
How to Increase Email Sign-ups With Better Forms (+Examples)
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In the last 12 months, 77% of marketers have seen an increase in email engagement. Cold prospects get to know and trust you, while you stay top of mind (or top of inbox). However, your team needs to drive signups to reap the benefits.
Topics: signup, page, offer, examples, conversion, signups, user, form, forms, increase, visitors, website, leads, email, better. -
How to Increase Mobile Conversion Rates for Online Stores
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7 keys to increase mobile conversion rates on your store. Don’t miss out on sales - quick changes, edits, & practical tips to optimize mobile conversions.
Topics: add, rates, theme, stores, menu, conversion, page, cart, mobile, devices, users, online, product, increase, site. -
How to Massively Grow Your Amazon Business in 8 Steps
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Increase your conversion rate by 20 percent with these simple tips.
Topics: rate, traffic, grow, business, massively, page, customers, conversion, steps, keywords, price, product, amazon, sales. -
How to Supercharge Your Ecommerce Conversions with Buy Now, Pay Later
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Does this sound familiar? You’ve got tons of traffic, conversion-optimized product pages, and a sleek and seamless checkout process. And…
Topics: conversions, conversion, supercharge, shoppers, customers, purchase, ecommerce, cards, pay, payments, buy, payment, credit, later, bnpl. -
How to Understand & Calculate Statistical Significance [Example]
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Have you ever presented results from a marketing campaign and been asked, “But are these results statistically significant?” As data-driven marketers, we’re not only asked to measure the results of our marketing campaigns but also to demonstrate the validity of the data — exactly what statistical significance is.
Topics: calculate, statistical, test, conversion, example, page, landing, results, understand, expected, significance, chisquared. -
How to Use Gift Cards as a Marketing Tool to Increase Conversion Rates
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Gift cards aren’t just a product, they’re a powerful marketing tool you can use to increase your conversion rates, you just need to know how to use them.
Topics: recipient, conversion, customer, list, marketing, tool, card, email, customers, rates, buy, cards, gift, increase. -
How we got 75% more e-commerce orders in a single A/B test for this major brand
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Before we discuss the changes that produced the lift, it is important to quickly go over the research that informed those changes.
Topics: link, single, techcrunch, ab, visitors, conversion, orders, brand, winning, research, major, ecommerce, pages, original, optimize, test. -
Killing the conversion killers: insights from real-world A/B tests [Video]
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How have online retailers like you crushed their conversion killers with A/B testing?
We've compiled some of the most compelling tests from home page through checkout, from free shipping thresholds to enclosed checkout, hero banners and more.
Topics: video, killers, realworld, checkout, youtube, view, killing, webinar, videos, tests, ab, insights, conversion. -
Lessons from 20 years of ecommerce
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My first ecommerce site was a supplement to my brick-and-mortar shop in 2000. There was little online competition. Amazon sold only books. Most of my competitors were small independents like me, and it was easy to stand above the crowd. I advertised the site on shopping bags, on leaflets at conventions, and in an occasional magazine. This post is the second in a series on starting and growing an ecommerce business.
Topics: lessons, order, customers, visitors, email, orders, conversion, site, ecommerce, rate, online. -
Leverage Email Marketing and Pop-ups to Keep Customers Coming Back
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Pop-ups increase your WooCommerce store’s sales without generating additional traffic. See the extension that converts more visitors into customers.
Topics: leverage, sales, email, marketing, visitors, popup, popups, offer, store, customers, conversion, rate, coming, product. -
Minor Tweaks to Marketing Emails Can Greatly Boost Conversions
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The purpose of email marketing is to generate revenue. Opens and clicks are meaningful only if they produce, at some point, orders. In my experience, tweaking just a few areas ...
Topics: boost, offer, cart, conversions, retargeting, email, better, tweaks, open, minor, greatly, recipient, rates, purchase, conversion, emails, marketing. -
Mobile Conversion Rate: What It Is and How To Increase It
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Is your website ready to attract and convert mobile website visitors into leads?
According to Adobe, companies with mobile-optimized sites triple their chances of increasing mobile conversation rate to 5% or above.
Topics: user, landing, page, conversion, content, bounce, mobile, increase, visitors, smart, rate. -
Mobile Is Hot, But Conversion Is Not
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Insights from a Magento Community Initiative
Topics: conversion, merchants, experiments, shopping, optimization, initiative, card, checkout, experiment, hot, mobile, paypal. -
Multi-Touch Attribution and Models: A Complete Guide
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Today's buyer's journey includes a number of interactions across various touchpoints and channels. There's rarely a conversion of sale that occurs based off a single interaction.
Topics: guide, multitouch, journey, complete, attribution, touchpoints, buyers, models, model, conversion, channels, credit, customer. -
My Favorite Ecommerce KPIs
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Key performance indicators help a business stay on track. Contributor Chris Dobroth has managed ecommerce companies since 2006. Here is his list of essential KPIs.
Topics: rates, rate, open, ecommerce, sales, visitors, percentage, marketing, conversion, kpis, page, favorite, profit. -
My Top 6 Conversion Tactics for 2021
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Despite the unprecedented changes in 2020, the standard ecommerce usability requirements remain constant: simplify navigation, ensure mobile-friendliness, and streamline the checkout process. But there are plenty more conversion tactics merchants should deploy heading into 2021. Here are my top six below.
Topics: value, ways, pay, tactics, consumers, shoppers, purchases, stores, pricing, products, conversion. -
Optimize Your Website With These Elite Conversion Tools
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Apprised helps you convert visitors into buyers, collect customer feedback, build an email list, and much more.
Topics: sites, email, tools, visitors, site, apprised, conversion, list, youre, unlimited, optimize, website, elite. -
Reviewing Google Ads Performance at Year-end
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It's necessary at year-end to review pay-per-click advertising performance. As with any managed channel, you should expect growth, such as more revenue, transactions, or unique visitors, among other metrics. The review should include broader industry and economic developments.
Topics: conversion, performance, report, google, revenue, ads, paid, reviewing, conversions, ppc, search, yearend. -
Success with Google Shopping, Part 4: Tracking Sales
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Google Shopping ads appear in search results above or beside text-based ads and organic listings. Setting up sales tracking for Google Shopping campaigns is vital — before you launch. This is the fourth article in my “Success with Google Shopping” series
Topics: google, shopping, code, ads, conversion, ad, sales, search, success, track, tracking. -
The 2 Universal KPIs for Ecommerce Retailers
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A business's key performance indicators typically change over time with new opportunities and challenges. But Gross Revenue and Gross Profit are universal KPIs for all ecommerce retailers, all of the time.
Topics: revenue, retailers, checkout, gross, profit, kpis, rate, order, conversion, universal, typically, visitors, ecommerce. -
The 6 Best Online Courses for Entrepreneurs
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Be a better entrepreneur by upgrading your skills! These are 6 of the best online business courses you can take to learn more so you can get better results.
Topics: courses, google, entrepreneurs, business, seo, marketing, course, analytics, best, students, sales, conversion, online. -
The Best Shopify Themes for Conversion Rate Optimization
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Use these Shopify themes that have been created with a streamlined user-experience & website design in mind to boost your conversion rate optimization!
Topics: users, themes, product, site, best, optimization, conversion, customers, theme, shopify, rate, user, products. -
The Complete Guide to Conversion Rate Optimization for First Year Stores
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If you run an new ecommerce store or a store with low traffic and want to get more of your visitors to buy, you’re in the right place. This guide will show you step-by-step how to get more of your visitors to buy from you.
Topics: ecommerce, business, learn, visitors, conversion, complete, rate, need, traffic, data, optimization, website, guide, stores, low. -
The ROI on AR: How Augmented Reality is Boosting Ecommerce Sales
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It’s easier than ever to add AR and 3D experiences to your store. and data shows that shoppers are craving more personal experiences.More
Topics: reality, using, sales, getting, used, products, product, ecommerce, 3d, richard, conversion, roi, ar, augmented, boosting, shopping. -
The Social Strategy Brands Like Marvel Are Using to Generate a 68% Conversion Rate
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2% and 18 minutes.
Topics: brands, media, marvel, conversion, rate, social, purchase, sales, steps, campaign, real, using, commerce, strategy, users, generate. -
TheInsoleStore.com Steps into Higher Mobile Conversion Rate
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Magento merchant uses HiConversion and PayPal to increase their conversion rate
Topics: users, rate, checkout, page, theinsolestorecom, mobile, optimization, conversion, coupon, desktop, test, steps, higher, results. -
Unbounce Review – Build and Test Custom Landing Pages
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This Unbounce review explores its primary features, the corresponding functionalities, overall pricing plans, plus the type of users the platform is built for. If you’re reading this, you’ve probably tried out landing pages before. And so have many marketers and…
Continue reading Unbounce Review – Build and Test Custom Landing Pages
Topics: set, month, build, test, pages, unbounce, landing, page, custom, sticky, conversion, popups, elements. -
Understanding Google Ads’ New Conversion Action Sets
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Google Ads' advertisers use conversion tracking for keywords and ad copy. A "conversion" could be a sale or a visitor filling out the contact-us form. Conversion action sets allow advertisers to establish conversion priorities and optimize accordingly.
Topics: conversion, page, google, action, understanding, sets, tier, sales, click, conversions, ads, tag. -
Understanding Google’s Smart Shopping Campaigns
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I’ve written many articles in the last year that address Google Ads' automation. Used carefully, automation — bidding, dynamic copy, scripts — can free up time for strategy. In this post, I’ll focus on Smart Shopping campaigns for Google Shopping.
Topics: smart, ads, search, google, shopping, campaign, conversion, standard, understanding, set, googles, campaigns. -
Using Data Studio to Convert Multi-currency Reports
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Google's Analytics’ conversion of currencies is straightforward. However, setting the conversion date to equal the date of the transaction may not be an option, forcing merchants to convert currencies manually. Google Data Studio can solve this manual conversion hurdle.
Topics: studio, currency, convert, multicurrency, spend, currencies, dollars, sources, data, euros, conversion, using, google, reports. -
What Does Conversion Rate Optimization Mean for Marketers In 2018?
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Takeaways from the Econsultancy roundtable with Magento & eWave
Topics: marketers, does, rate, conversion, cro, conversions, optimization, mobile, data, ecommerce, offline, mean, website. -
What You Need To Know About Lead Conversion [With Expert Tips]
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So, you've designed a lead generation strategy and it's working. Your website visitors are coming to your website, filling out your forms, and boom, you've got leads. Now what?
Topics: path, marketing, process, lead, email, conversion, sales, behaviors, know, tips, leads, team, need, expert. -
What is a CRO Test? [+ the 5 Steps to Perform Them Yourself]
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Looking for a way to supercharge your marketing campaigns and boost conversions? Well, then it’s time to start running a conversion rate optimization test.
Topics: perform, cro, conversion, design, form, page, test, experiment, rate, landing, steps, cta. -
What’s a Good Conversion Rate for Ecommerce?
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A common question from ecommerce businesses is, “What is a good conversion rate?” The answer varies based on the business and the definition of "conversion." In this post, I'll look at the most common ecommerce conversion types, reported averages, and how to improve.
Topics: ecommerce, product, pages, email, visitors, good, sales, addtocart, whats, rate, purchase, site, conversion. -
‘Assisted Conversions’ in Google Analytics Are Attribution Gold
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Google Analytics "Assisted Conversions" reports are hidden attribution gold deep in the platform's conversion analysis tools. While most Analytics reports show the immediate source ("last click") of traffic and conversions, Assisted Conversions identify the relationship between all channels and conversions.
Topics: gold, conversions, conversion, assisted, click, value, direct, analytics, channel, attribution, channels, interaction, google.