Top 2024 resources on copy
Best copy resource in 2024.
Learn more about copy to improve your e-commerce strategy.
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10 Alternatives to Jasper.ai, ChatGPT, and Other Popular AI Tools
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At this point in time, it's becoming quite obvious that generative AI isn't going anywhere. In fact, the market's projected to reach $126.5 billion by 2031, growing by 32% from 2022 to 2023.
Topics: ai, copy, create, popular, help, jasperai, alternatives, product, seo, generate, tools, content, chatgpt, marketing, features. -
10 Common Landing Page Myths to Avoid
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I remember when I found out the Tooth Fairy wasn't real. My whole world was shattered. Granted, I was about eight, but I was furious to find out that my parents had been putting a quarter under my pillow every time I'd lost a tooth, not a sweet fairy named Daphne who lived in a castle made out of my pearly whites.
Topics: myths, youre, information, pages, common, page, form, length, avoid, landing, need, copy, test. -
10 Tips for Writing Stronger Copy That Sells
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Check out these effective writing techniques from the new book, 'Content Is King.'
Topics: writing, content, pages, stronger, reader, readers, tips, sells, page, dont, work, tools, copy, website, sure. -
11 Conversion Copywriting Tips that Grew Our Revenue by 240%, According to Lately’s CEO
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As marketers, we write copy daily: For landing pages, social media posts, email newsletters, you name it.
Topics: ceo, latelys, readers, grew, according, copy, writing, write, tips, conversion, content, dont, post, chernis, copywriting, revenue. -
14 Real-Life Examples of CTA Copy YOU Should Copy
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Moving people to act is a challenging task. With just a few words, CTA copy needs to show that you see where your audience is coming from and empathize with their issues. That CTA (call-to-action) must also motivate them to move toward a solution.
Topics: example, reallife, action, needs, specific, copy, cta, youre, examples, offer, visitors, calltoaction. -
15 Facebook Ad Examples to Use as Inspiration
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Creating effective Facebook ads is a skill that all ecommerce entrepreneurs eventually need to learn. While free marketing ideas can help you get your first few sales, top online stores all invest in advertising to ensure a skyrocketed growth. The truth is, creating great Facebook ads isn’t as easy as […]
Topics: ads, help, notice, create, ad, inspiration, products, copy, examples, product, facebook, video. -
150 Power Words to Add Some Oomph To Your Copy & Deliver Results
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I can guarantee you that this article will be absolutely eye-opening.
It will provide actionable, research-backed insight that's proven to take your marketing copy from mind-numbing to mind-blowing.
Topics: words, consumers, copy, list, theyre, marketing, deliver, power, add, results, big, used, running, oomph. -
18 Above the Fold Content Examples to Inspire Your Own
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The human attention span is short. This means that your website’s content has to inspire, delight, and engage your target audience in mere seconds.
Topics: abovethefold, video, content, copy, visitors, design, fold, users, website, examples, page, inspire. -
18 Impressive Product Demo Videos You'll Want to Copy
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In marketing these days, you can’t swing an enthusiastic micro-influencer without hitting someone who’s talking about video content. And it’s not without merit.
Topics: thats, viewers, viewer, marketing, copy, youll, video, demo, works, product, impressive, know, videos. -
20 Great Landing Page Examples You'll Want to Copy in 2023
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While many landing pages look different and use a variety of exciting strategies to pull in audiences, they all serve one major purpose — to convert to the next stage in the buyer's journey.
Topics: product, landing, design, pages, implement, great, customer, conversion, examples, youll, way, copy, visitors, page. -
22 Copywriting Examples From Businesses With Incredible Copywriters
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We're all familiar with Flo from Progressive, right?
Topics: product, businesses, page, copywriting, makes, copy, language, site, copywriters, fun, brand, examples, incredible. -
7 Gantt Chart Examples You'll Want to Copy [+ 5 Steps to Make One]
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Gantt charts. Love ‘em, hate ‘em, or can’t live without ‘em, they’re a reality of a marketer’s life. But how do you make yours stand out from the rest?
Topics: tasks, gantt, chart, track, task, examples, copy, example, template, using, project, steps, youll. -
8 Must-Have Tips for Writing Landing Page Copy That Converts
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Conversion copywriters -- the people who write landing page copy that converts readers and delivers sales -- are wonderful human beings. Their writing pulls in readers, generates conversions, and ultimately produces buckets of cash.
Wouldn't you like to have that skill?
Topics: copy, landing, tips, benefits, musthave, conversion, page, words, converts, customer, dont, writing, customers. -
A Guide to Integrating AI Tools in Your Marketing Processes [New Data + Expert Tips]
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As I sit here wrapping up this blog post, I've gotten stuck trying to come up with a snazzy, but concise, title.
Topics: emails, tools, landing, generate, integrating, processes, marketing, hubspots, copy, campaign, expert, data, pages, tips, ads, clicks, assistant, ai, guide. -
A Quick Guide to Conditional Formatting in Excel
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Let's pretend you have a spreadsheet with 1,000 rows of data — it would be pretty difficult to spot patterns in the data with the naked eye. Enter conditional formatting.
Topics: select, toolbar, formatting, cells, copy, guide, cell, quick, image, excel, click, conditional, header. -
Anyword Review (Sep 2021): A Way to Boost Ad Marketing Text with AI
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If you've ever written an advertisement, email subject line, or social media post for your online store and thought, “That's no good,” or “I need to hire a copywriter or marketing agency,” then it might be time to look for…
Continue reading Anyword Review (Sep 2021): A Way to Boost Ad Marketing Text with AI
Topics: thats, plan, anyword, way, text, youre, boost, features, sep, voice, marketing, copy, ad, review, product, ai. -
Are These 6 Ecommerce Copywriting Mistakes Costing You Sales?
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Is your copy working hard enough? Does your homepage catch and keep customers' attention? Are your product pages and descriptions persuading visitors to buy?
Experienced copywriter Henneke Duistermaat outlines six common copywriting mistakes that could be costing you sales—and what you can do to fix them for good.More
Topics: sales, words, copy, product, adjectives, costing, write, talk, youre, copywriting, ecommerce, mistakes, dont, customer, facts. -
Copywriting 101: 15 Traits of Excellent Copy Readers Will Remember
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Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job.
Topics: read, ad, audience, remember, strong, readers, traits, excellent, content, words, copy, copywriters, copywriting. -
Demand Curve: Avoid these 10 copywriting mistakes to get more conversions
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Copywriting isn’t about combining the right words to sell your product — it’s how your messaging connects with users. By improving a few words, your copy can better convince people to become customers
Topics: mistakes, curve, customers, conversions, copywriting, techcrunch, avoid, product, readers, demand, website, understand, users, target, best, prospects, copy. -
Demand Curve: Email marketing tactics that convert subscribers into customers
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Email has the highest return on investment than any other marketing channel because you have a captive audience who has opted-in to you communicating with them.
Topics: customers, marketing, line, body, skimmers, curve, subscribers, demand, convert, tactics, relevant, cta, copy, techcrunch, lines, emails, subject, email. -
Ecommerce Copywriting Guide: How to Write Copy that Sells
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Don't let your copy let you down — your sales and revenue depend on it. Use these ecommerce copywriting tips for best results!
Topics: website, brands, product, brand, visitors, write, ecommerce, tips, sells, customers, best, copywriting, copy, language. -
Ecommerce News partners with Cross-Border Magazine
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As of today, Ecommerce News Europe and Cross-Border Magazine are partners. Our blog and the magazine on cross-border online trade will help each other with attracting new markets and expanding their reach, both online and offline. Cross-Border Magazine was founded by Jeroen Leenders, founder and CEO of logistics and call… Continue reading
Topics: europe, wants, ecommerce, partners, crossborder, copy, online, magazine, jeroen, read, readers. -
Forms Testing: What It Is & How to Do It
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The other day I decided that I wanted to buy some comfortable outfits to wear around the house.
As I was online shopping, I started to fill out my shipping information in the online form.
However, the form had a requirement that the "City" field could only be 20 characters long. Now, the city I live in is three words, and 22 characters typed out.
Topics: form, users, online, requirements, elements, user, test, forms, important, set, testing, copy. -
Founder-investor Natalie Massenet on how new brands win
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Natalie Massenet, the fashion entrepreneur who founded the designer fashion portal Net-a-Porter, chaired the British Fashion Council for four years and today runs Imaginary Ventures, a venture firm that’s focused on consumer startups, took the stage a bit ago at Vanity Fair’s New Establishment Summit. There, she was asked why Imaginary has funded more women […]
Topics: massenet, fashion, netaporter, women, techcrunch, win, services, natalie, brands, imaginary, asked, website, copy, founderinvestor. -
How Not to Be Boring Online
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Today Lianna Patch of Punchline Copy joins the show to discuss how not to be boring with your website and how to sell through humor. It’s hard to do well—which is why not many people do it—but if you can pull it off, you have a huge advantage in the marketplace. Listen in to hear Lianna give her best tips on writing hilarious copy, ideas for sprucing things up on your [...]
Topics: hilarious, wellwhich, websitehow, crafting, sell, things, patch, website, copy, youderian, lianna, products, writing, sells. -
How The Flesch Reading Ease Test Can Help You Write Clear and Concise Copy
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After writing The Old Man and the Sea, Ernest Hemingway famously said his novel was “the best I can write ever for all of my life.” To a certain extent, he was right. The Old Man and the Sea won the Pulitzer Prize for Fiction in 1953 and was specifically cited when Hemingway won the Nobel Prize in Literature the following year. Sadly, he never published a major work of fiction again.
Topics: clear, score, ease, test, writing, formula, reading, write, level, grade, concise, help, copy, flesch, hemingway, readability. -
How to Build a Landing Page: 15 Things to Double-Check
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Whether you're setting up a landing page for the first time or the billionth time, it's easy to forget something.
It's just one type of page on your website, but there are lots of moving parts you need to juggle. Some of those moving parts are more important than others -- if they get lost in the building process, you can lose out on valuable conversions.
Topics: headline, youre, doublecheck, landing, need, offer, build, page, content, copy, form, things, sure. -
How to Create a Landing Page: The Ultimate Guide
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As a marketer, I understand the importance of landing pages. A landing page can be the designated page visitors are taken to when they click on an ad.
Topics: visitors, copy, guide, create, offer, pages, need, landing, information, ultimate, page, form, lead. -
How to Create an Email Newsletter People Actually Read
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For most marketers, this will sound familiar. You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter!
Suddenly you're "volunteered" to do it. And you've got make sure that open and clickthrough rates don’t dip. Oh, and the first one needs to go out tomorrow.
Topics: actually, read, sure, copy, email, newsletter, subject, content, subscribers, things, emails, create, newsletters. -
How to Make Your Ecommerce Copywriting Sales-Ready
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There’s a lot of conflicting advice out there when it comes to ecommerce copywriting. Some experts will tell you that…
Topics: copywriting, product, increase, page, landing, pages, copy, ecommerce, sales, customers, online, words. -
How to Type the Shrug Emoji ¯\_(ツ)_/¯ in 2 Seconds Flat
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Even though I love emojis, I’m still a big fan of typed emoticons. They bring me back to simpler times, when my phone still had a physical keyboard and AOL Instant Messenger was my main method of communication. Those were the days.
Topics: flat, emoticon, seconds, emoji, copy, _ツ_, shortcut, type, text, shrug, field, press, paste. -
How to Write Captivating Copy (With No Experience)
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It’s amazing that this week some aspects will finally be coming together to start completing the look of my online store. New to this case study series? Don’t worry, I’ll catch you up. Week one was all about choosing a niche. I broke down all the steps I take when […]
Topics: customers, help, page, product, buy, used, keyword, copy, write, captivating, customer, experience. -
How to Write a Call-to-Action That Gets Visitors Clicking
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Good writing matters in marketing. Being able to articulate ideas clearly is vital to capturing the attention of prospects. Let’s take a call-to-action (CTA) as an example.
Topics: calltoaction, clicking, readers, marketing, copy, ctas, writing, gets, emails, visitors, users, word, write, cta. -
How to Write a Marketing Email: 10 Tips for Writing Compelling Email Copy
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Email marketing has come a long way in the past few years. More than 306 billion emails are sent and received each day. How can you write something that stands out?
Topics: marketing, lines, open, youre, email, line, subject, writing, copy, write, emails, compelling, clear, tips. -
Is Longer Copy Better for Social Media Ads?
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I’ve addressed the importance of copywriting for Facebook and Instagram ads. Many marketers default to short copy — a few sentences, max — thinking that their audience will not read more. But that is not accurate, in my experience.
Topics: product, longform, media, better, social, ad, copy, longer, need, instagram, aware, platform, problem, ads. -
Jasper vs. Copy AI: Which One is Better for Creating AI Content? (2023)
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With the availability of generative AI tools, you can now use the magic of artificial intelligence to create high quality content at a moment’s notice. As two of the most popular platforms in this category, Jasper and Copy AI stand…
Continue reading Jasper vs. Copy AI: Which One is Better for Creating AI Content? (2023)
Topics: does, content, jasper, ai, vs, better, lets, text, posts, generate, longform, copy, creating. -
Make it Big Podcast: 2021 Marketing Trends to Watch with Richard Lindner (DigitalMarketer)
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Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce. In 2021, digital…
Topics: today, digitalmarketer, richard, digital, understand, customer, marketing, lindner, podcast, think, started, day, watch, trends, big, copy, youre. -
Optimize Facebook Ads with Better Images and Copy
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Despite the chatter around its dwindling reach, Facebook remains hugely popular. It has twice the number of users than Instagram, for example, according to Sprout Social. But gaining users’ attention on Facebook via advertising can be difficult.
Topics: text, offer, facebook, better, headline, copy, images, optimize, ads, users, example, audience, ad. -
Product Descriptions: How to Write Persuasive Copy That Sells
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In this article, we discuss how to write persuasive ecommerce product descriptions that persuade your customers to make purchases so you can get more sales.
Topics: descriptions, pages, sells, customer, products, write, website, product, page, persuasive, copy, customers, category. -
Reading List: Mario Kägo of Wild Fix Media
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“Reading List” is an occasional series where we ask ecommerce professionals to name some of their favorite books and blogs and tell us why. For this installment, we corresponded with Mario Kägo. He is CEO of Wild Fix Media, an ecommerce consulting firm
Topics: source, business, media, guide, list, copywriting, reading, fix, kägo, book, writing, owner, wild, stepbystep, marketing, copy, mario. -
SEO: Product Descriptions Are a Blind Spot for Ecommerce Merchants
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Why does the ecommerce community have such a blind spot when it comes to unique product descriptions? Syndicated descriptions produce duplicate content. Why is duplicate product copy accepted so blindly? The answer depends on whether you’re the syndicator or the site using the syndicated content.
Topics: seo, pages, nike, merchants, brands, content, product, spot, copy, ecommerce, blind, search, retailers, unique, descriptions, products. -
SEO: That Blob of Text May Not Be Helping
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Adding on-site text for search engines and not users could confuse algorithms and may amount to keyword stuffing, according to a Google spokesman. The practice is understandable. Merchants seek to attract traffic from organic search. They know that search algorithms love unique content.
Topics: page, end, copy, seo, mueller, text, category, mens, adding, blob, helping, search, content. -
Save Time With Agile Email Marketing: Everything You Need To Know
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"Hey, would you mind sending a follow-up email?"
Topics: copy, know, emails, process, needs, email, design, save, subscribers, agile, marketing, need. -
Six Direct Response Copywriting Tips (and Examples)
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Connecting with potential customers is critical to boost interest in your website and drive sales conversions.
Topics: content, copywriting, action, direct, compelling, tips, response, examples, copy, companies, boost, offer. -
Social Media Copywriting: Expert Tips for Composing Text on 5 Different Platforms [Bookmarkable]
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Most of us know that nailing social media copywriting and maintaining an active social presence is essential to a brand’s marketing strategy. After all, over 90% of marketers say that social media is essential to their business.
And yet, managing it continues to be a source of frustration for many.
Topics: copywriting, instagram, posts, media, post, different, content, platform, character, social, copy, tips, bookmarkable, platforms, text, composing, expert. -
The 22 Best Conference Website Designs You'll Want to Copy
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A conference website is a powerful way to generate buzz about your event, answer commonly asked questions, and boost ticket sales and attendance.
Topics: copy, conference, website, designs, elements, page, unique, event, best, visitors, tip, example, youll, design. -
The Complete Checklist for Creating Compelling Calls-to-Action
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Lots of times, when marketers want to make a big impact on their marketing, they focus on going after a big project: big email campaigns, big website redesigns, big social media plans, big everything.
Topics: ctas, page, design, landing, youve, cta, big, compelling, callstoaction, way, checklist, copy, complete, youre, creating. -
The Untapped Potential of About Us Pages (And How to Write Your Own)
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Along with FAQ and Contact pages, the About Us page is one of the first supporting pages you'll likely create for your website, regardless of the industry you're in.
They may go by different labels—“About”, “Story”, “Mission”—but these types of pages generally serve the same key purpose: to be the go-to page for a brand to say, “This is who we are.”
Unfortunately, About Us pages are too often treated as an obligation rather than the valuable opportunity they are to connect with your customers by selling your story, your vision, your mission, and what makes you, YOU.More
Topics: pages, untapped, page, brand, youre, problem, write, business, copy, visitors, customers, potential, start. -
Using the Art of Psychology to Write Product Descriptions that Increase Sales
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By the time a visitor finds your product, you’ve overcome one of the biggest hurdles for eCommerce store owners. Out of all the millions of products, they’ve landed on yours! But now they’re at a critical decision-making point, and it’s your job to guide them from casual interest to making a purchase. Ultimately, you want […]
Topics: better, write, needs, descriptions, product, sales, description, content, increase, using, benefit, customers, copy, words, psychology, art. -
Website Copywriting: 11 Expert Tips to Increase Conversions
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A 2023 State of Content Marketing report by SEMrush revealed that 37% of brands surveyed say they outsource copywriting. If you fall in the 63% and want to improve your website copywriting skills, we’re here to help.
Topics: audience, increase, content, conversions, copy, suggests, tip, writing, readers, copywriting, write, expert, tips, website. -
What I Learned Analyzing 60 Days of Emails from a Fast-Growing Ecommerce Brand
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It can be hard to get a handle on what an effective long-term email marketing program should look like. That's why, over the course of 60 days, I analyzed every email I got from leading ecommerce companies to see what we could learn about copywriting, design, pacing, and strategy in email marketing.More
Topics: days, ecommerce, emails, brand, analyzing, casper, marketing, copy, line, fastgrowing, products, text, product, email, learned. -
What Is SEO Copywriting?
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Creating connections with potential customers is essential when it comes to driving interest and boosting sales. Making these connections can sometimes be difficult, though, as it’s one thing to want to create them and another to figure out how to establish them.
Topics: words, seo, action, best, copywriting, intent, copy, youre, audience, research. -
What’s new in WooCommerce 3.5: REST API v3 and improved email copy
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Since our last minor release in May, we’ve been working on a variety of improvements to WooCommerce: REST API v3 Improved copy for transactional emails To ensure this update is stable, we’ve been doing plenty of testing and QA on our side including a public beta period, unit and integration testing, compatibility testing with our […]
Topics: release, transactional, endpoints, copy, api, working, plugin, woocommerce, email, update, improved, products, v3, whats, rest. -
Which AI Tool Writes the Best Marketing Copy? [I Tested Several Different Tools]
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As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs.
Topics: content, copy, marketing, tested, tool, ai, post, social, media, best, different, generate, tools, writes, blog.