Top 2024 resources on core
Best core resource in 2024.
Learn more about core to improve your e-commerce strategy.
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56 Core Company Values That Will Shape Your Culture & Inspire Your Employees
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Company values help you direct every person on your team toward a common goal. They remind you that you share a bigger purpose.
Topics: culture, business, help, values, employees, team, hubspot, inspire, customers, core, shape, company. -
Alibaba Group revenue soars 61 per cent
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Alibaba Group revenue soared 61 per cent in the second quarter as the company added 24 million active annual consumers.
Topics: billion, core, cent, users, revenue, retail, group, alibaba, million, taobao, soars, growth, quarter. -
Alibaba posts record transaction volume
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Quarterly revenue soars for Chinese e-commerce giant.
Topics: volume, transaction, billion, record, alibaba, retail, yearonyear, core, commerce, cent, revenue, increased, posts, fiscal, growth. -
Assessing Google’s ‘Core Web Vitals’ on Shopify Themes
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Google recently announced "Core Web Vitals," which are new performance metrics that will become a search ranking signal next year. Google displays the new metrics in Search Console, PageSpeed Insights, and the Chrome User Experience Report. “Page Speed Scores of Every Shopify Theme,” my article in April, included a table of those speeds at that time.
Topics: lab, users, metrics, googles, assessing, site, experience, shopify, core, page, themes, speed, vitals, web, data. -
Building a Culture Your Team Raves About
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Taylor Holiday is a managing partner at Common Thread Collective, which was rated the best place to work by Glassdoor. Taylor is well-versed on how to run a business and keep your employees and clients happy, and today he is going to share with us his tips and tricks. We talk about what TMYD stands [...]
Topics: common, building, business, values, taylor, share, thread, culture, team, clients, holiday, work, core, raves. -
Can Walmart+ Compete with Amazon Prime?
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Walmart launched its premium subscription Walmart+ on September 15. The service offers unlimited free deliveries on orders over $35, up to a five-cent per gallon discount on gas at Walmart and Murphy fuel stations (Sam’s Club stations will be added shortly), and scan-and-go purchasing at any of its physical stores.
Topics: items, delivery, free, customers, amazon, compete, subscription, core, walmarts, prime, walmart. -
Composable Commerce is More than a Cart
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It seems the mood music has shifted away from monolith to composable, at least for those organisations looking to gain significant competitive advantage and be able to differentiate themselves by innovative use of technology.
The logic seems clear; select the "best-of-breed" technology at every stage of your development, and progressively up-platform as the requirements grow and change. You may not need a CMS for the MVP / early phases, but you’ll need to plug one in further down the road - that works. Or the tax engine you currently use is OK until you expand into new regions and need to provide additional coverage, no problem.
However, there are two camps emerging in composable which, whilst on the face of it appear similar but can result in radically different outcomes.
Before exploring further, let's look at the typical capabilities that a business needs from a modern commerce solution (in addition to commerce) - front to back:
Front end framework - the glass that allows access and enables your team to deliver the UI
CMS - to manage rich content so that your marketers can develop the brand images and messaging
Search (and Merch) - product discovery, recommendations so that your products can be found, and so that you can deliver the appropriate ranking etc.
Promotions - to improve conversion and revenue options
PIM - to manage product data, workflows, approval etc.
OMS - Order management (and typically complex inventory) so that you only offer what you can sell and deliver on the promise of fulfilment
Marketplace – So that you can onboard suppliers and offer third party products
and of course various back-end ERP, CRM, etc.
A lot of software, but the key thing is that the composable solution should be focused on "what does the business need at this stage of the programme?
Put another way, what is the simplest and easiest way of delivering the business outcome, not "best-of-breed" per se, but "best for me" - and that is critical to your selection of a commerce vendor.
Why?
Because, as one starts to review the components and build out a composable commerce solution, it becomes clear that at the very heart, the commerce engine, there are two distinct schools of thought emerging - let's call them minimalist and most complete.
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On the minimalist side we see commerce vendors pushing pretty much all the functionality onto third parties, and I don't mean things that shouldn't be in commerce like Search, CMS, or Marketplace, but core components that any serious organisation needs to operate at the most basic level. In here I put capabilities like Catalogue Management, Pricing data and Product Data (Including Bundles and Variations).
The minimalist approach says "oh, that's OK, all you really need is the cart/checkout and the rest comes from 3rd parties." Which is fine, if you are never going to change your current ways of managing your catalogue, pricing, or product data.
But that's wrong. And the reason is that you are effectively committing to building a bespoke system, from the ground up, from day one. Not only does this dramatically increase the cost, time, and risk to the project, but by its very essence, you are committed to custom build, which means it's not covered by vendor support or SLA, SI/Agency lock-in and growing technical debt.
Of course, it also restricts your choices as you move from MVP through the subsequent phases of your rollout. Without core capabilities you will always have to go outside the commerce engine to manage your catalogues for example - or put another way, you will always have to pay for that capability above and beyond the commerce fee - same for promotions, etc.
The most complete view may look only a little different, but the outcome is radically different. The argument from this camp is that a well-rounded commerce engine will do, functionally, what you need it to do, most of the time, and certainly for the MVP and early phases. Yes, checkout and cart, but also allow you to manage your catalogues, your promotions, your variations, your bundles - you know, the basic things that your merchandising team needs to do to get an offer to your clients and prospects.
The result is a quicker, cheaper, less risky rollout; with more time to spend on innovation, less on heavy lifting, and quicker time to revenue. Not only are you not building core commerce from the ground up, but critically, you get to decide when and if to take on additional functionality - do it when the business requirement is there, not from day one when you must purchase because the capability is lacking in the core commerce platform.
I guess it's OK to just use your commerce system for a cart/checkout and do bespoke build. But if that's all you are going to use it for, then make that decision with open eyes, and pay accordingly. Choose best for me, don't be forced to take best-of- breed due to lack of capability in the core.
Topics: product, way, thats, cart, commerce, engine, manage, composable, business, need, core. -
DHL ends online marketplace Allyouneed
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Allyouneed.com, the online marketplace of DHL Deutsche Post, is about to end its services. For eight years, DHL tried to set up its own marketplace. First under the name MeinPaket.de, later rebranded to Allyouneed. But now it’s closing. The Allyouneed platform will be discontinued in the second half of this Continue reading
Topics: business, ends, meinpaketde, allyouneed, marketplace, core, ecommerce, weve, experience, dhl, online. -
Deutsche Post DHL acquires Hillebrand
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Deutsche Post DHL Group has announced it will acquire J.F. Hillebrand Group and its subsidiaries. Hillebrand is specialized in transporting beverages and bulk liquids. The world’s largest courier company will pay 1.5 billion euros in cash for the German beverage logistics company. The acquisition will help strengthen the position of… Continue reading
Topics: hillebrand, core, logistics, acquires, dhl, liquids, post, bulk, strengthen, group, deutsche. -
EZbuy.sg nets US$17.6m in pre-series C funding
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Shopping platform EZbuy.sg has raised US$17.6 million in pre-series C funding co-led by regional venture capitalist firms.
Topics: verticals, southeast, funding, ezbuysg, way, strengthening, worldthe, venture, us176, core, c, preseries, nets, us176m, investment. -
Getting beyond the first date: 4 core elements to get customers committed to your brand
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As a retailer you often find yourself focusing on acquisition. And why wouldn’t you? Your customers are what make the success of the brand (the more the better, right?). But with brands spending so much of their resources focusing on getting customers in, they often lose focus when it comes to keeping them around.
Repeat customers are essential for growth; this is because repeat purchase is more predictable and help boost return of investment. The study of this brand loyal customer relationship often borrows from what we understand about our own relationships. Brands and consumers enter real, long-lasting relationships with each other, which need to be reciprocal and consistent in communication and value to survive.
For a marketer, there are so many solution options available, each promising to help secure customers and ensure their loyalty. And while they may work great individually having a series of platforms that don’t not talk to one another when ‘bolted’ together is far from ideal. This means that data is siloed and has to be interpreted by either an agency or by an in-house data analyst (and considering everyone is time poor, both options are not only time-consuming and reliant on other people, when you have tight deadlines, but can be very expensive). This also may require batch work and often means the transitional period between first post-purchase and second purchase campaigns is so long that it allows for the customer to become disengaged. This leads to a lack of efficiency and limitations in, not only how you hit your target but also how you win over new customers and keep them loyal.
Topics: date, resources, core, customers, brand, value, loyalty, content, elements, getting, second, customer, committed, relationship, marketing. -
How Guideposts Successfully Scaled Its Business with Magento Commerce
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In early 2020, Guideposts, a leading source for faith-based media products, partnered with Rave Digital to help with a rapid upgrade from Magento 1 to Magento Commerce, hosted in the cloud. Read more.
Topics: increase, scaled, business, platform, partner, guideposts, successfully, magento, ecommerce, digital, commerce, core. -
How to Identify Your Core Marketing Message
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As a marketer, you know how important it is to have a marketing strategy — but have you thought about the impact your marketing message can make in it?
Topics: pain, customers, business, target, brands, know, youre, audience, message, core, marketing, identify. -
It's Not Just a Marketing Phrase: 3 Ways to Deliver on Being a "Purpose-Driven Brand"
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We’ve entered the era of purpose.
Topics: work, core, companies, purposedriven, authenticity, marketing, deliver, purpose, employees, customers, phrase, company, action, walk, brand, ways. -
Pros and Cons of Composable Commerce
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The term "composable commerce" refers to joining multiple components to meet a merchant's specific needs. Example use cases include multiple sales channels, cost control, specialization, and the need for modular construction.
Topics: platform, needs, pros, commerce, merchants, services, multiple, core, composable, cons, roadmap, vendors. -
SEO: Common Fixes to Core Web Vitals
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Google stated in November that Core Web Vitals would become a ranking signal in May 2021. When Google announces such a change, heed the warning. The sooner you prepare, the better the chance of preserving or improving your organic search traffic.
Topics: vitals, page, layout, fixes, shift, pages, common, seo, javascript, search, web, core, site. -
SEO: Google Launches Algorithm Update to Little Notice
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Once or twice a year Google releases a broad core algorithm update. The March 12 update, called Florida 2, was typical: unannounced. Google acknowledged it only after industry leaders reached out with questions about performance changes they were seeing across a broad number of sites.
Topics: notice, update, broad, seo, search, florida, updates, little, algorithm, core, google, sites, launches, changes. -
Shopify vs Tailor Brands: Comparing Core Features
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Shopify vs Tailor Brands: Which is right for your company? The question can be a little more complicated to answer than it seems. After all, it’s not an apples to apples comparison. While Shopify is a comprehensive ecommerce platform, Tailor…
Continue reading Shopify vs Tailor Brands: Comparing Core Features
Topics: tailor, brands, custom, logo, month, core, features, shopify, tools, vs, comparing, online, design, business. -
The Build Vs. Buy Vs. Lease Paradigm
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Disclaimer: I am a religious believer in the software-as-a-service model and have been since 2004 when I first implemented Salesforce.com…
Topics: leasing, platform, building, build, vs, buying, ecommerce, product, software, saas, core, startup, custom, technology. -
The Future of Content Strategy
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Content marketing has seen a lot of changes during the past few years.
Many of these changes can be attributed to the rapidly evolving search landscape as well as a huge shift in the way people are actually discovering content.
Topics: search, future, content, way, topic, keyword, page, strategy, engines, cluster, pillar, core. -
The Ultimate Guide to Google’s 2021 Core Web Vitals
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Google’s latest algorithm updates for page experience — primarily the much-talked about Core Web Vitals — will go into effect…
Topics: bigcommerce, ultimate, seo, web, googles, page, core, website, guide, content, experience, google, vitals. -
Understanding Core Web Vitals for SEO
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On rare occasions Google provides expectations of upcoming algorithm changes. For example, Google alerted us to the mobile-first index change and, also, the inclusion of SSL signals. Once again, Google has given us a heads-up with Core Web Vitals.
Topics: core, lcp, google, search, signals, url, vitals, web, understanding, report, user, page, seo. -
What Are Core Web Vitals? (+ How to Improve Yours)
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“Core web vitals” — you‘ve probably heard this phrase buzzing in digital marketing. But what are the core web vitals? Picture them as the three pillars supporting your website’s performance.
Topics: performance, core, page, user, improve, vitals, site, load, layout, fid, web. -
What are the limitations of .NET core API? Things you should know
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For more than a decade, the .NET framework has been the main platform for Microsoft stack developers writing code. The framework is very popular when it comes to developing an ecommerce store – having a full feature-rich set of tools suitable for building any type of app. In this article, we will be looking at which .NET core qualities are getting left behind and how you can enable the ability to build native applications with better graphical user interface.
Topics: help, different, things, platform, api, framework, audio, know, limitations, linux, net, windows, core, native. -
Why Every Company Needs to Know Its Core Competencies
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Every resume has a skills section. It’s an opportunity to highlight your top professional attributes to attract employers. Core competencies serve the same purpose for brands and their customers.
Topics: brand, company, know, competencies, value, needs, product, competitors, proposition, products, youre, core, marketing. -
‘Embrace Growth’ Is Core to Atlas Staffing
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Joshua McKee founded Atlas Staffing 11 years ago. The company has grown. He advocates core values and communicates them to employees. "Embrace growth" is his favorite.
Topics: company, values, core, embrace, growth, team, business, atlas, mindset, candidates, staffing, marketing.