Top 2023 resources on create

Best create resource in 2023.
Learn more about create to improve your e-commerce strategy.

• 10 Best Ecard Makers to Show Your Customers You Care - According to HubSpot research, 93% of customers are likely to make repeat purchases with companies that offer excellent customer service. With that in mind, it’s no surprise that companies often look for creative ways to continue delighting their audience.
  Topics: users, ecards, ecard, best, makers, card, create, care, customers, send, businesses, allows, option.
• 10 Best Social Media Organization Tips and Tricks for Managers - Managing social media accounts for a brand is not easy – and one of the biggest challenges is organizing your social media content.
  Topics: best, posts, hubspot, requests, managers, content, tricks, media, team, post, tips, organization, create, social.
• 11 ways to make personalized shopping more effective and profitable - There is no longer a question of whether or not you should offer personalized digital experiences. The research shows that anything less is a death knell to your brand’s long-term success
  Topics: create, profitable, understand, personalization, consumers, need, digital, brands, effective, dopamine, techcrunch, personalized, offer, shopping, ways.
• 13 Platforms for Blogging - A blog can help establish expertise and drive consistent traffic. Here is a rundown of 13 free or nearly free platforms for publishing a blog.
  Topics: blog, price, publish, content, free, premium, platforms, start, create, website, platform, blogging.
• 14 Free WordPress Plugins to Build an Email List - There's no better ecommerce revenue driver than engaged email subscribers. This rundown, for WooCommerce and WordPress merchants, we first published in 2014. Here's the latest update.
  Topics: plugins, list, plans, price, premium, build, forms, wordpress, start, create, free, email.
• 16 Effective Ways to Build Your Online Presence - The other day I was trying to find the perfect dress pant yoga pants because I wanted comfortable, professional clothing options.
  Topics: brand, create, ways, build, social, email, online, customers, content, effective, media, presence.
• 16 Free Project Management Software Options to Keep Your Team On Track - 92% of U.S. workers feel that they could collaborate better with their colleagues. Managing multiple projects at once, delegating tasks, and collaborating across teams is difficult on a good day — but can become downright impossible when unforeseen obstacles get in the way. The data proves that project management is no walk in the park for most of us.
  Topics: create, team, options, teams, track, management, projects, project, software, tool, tasks, free.
• 17 PowerPoint Presentation Tips to Make More Creative Slideshows [+ Templates] - Creating a great PowerPoint presentation is a skill that any professional can benefit from. The problem? It’s really easy to get it wrong. From poor color choices to confusing slides, a bad PowerPoint slideshow can distract from the fantastic content you’re sharing with stakeholders on your team.
  Topics: select, templates, slide, creative, powerpoint, choose, tips, create, shapes, click, slides, slideshows, file, presentation.
• 20 Free Design Tools for 2022 - We update our rundown of free design tools every year. This 2022 installment includes apps for web design, logos, fonts, color palettes, photo and video resources, and much more.
  Topics: premium, icons, create, tool, design, free, price, plans, templates, tools, site.
• 20 Great Examples of PowerPoint Presentation Design [+ Templates] - When it comes to PowerPoint presentation design, there's no shortage of avenues you can take.
  Topics: content, examples, powerpoint, create, presentation, great, slide, design, templates, visual, way, slides.
• 20 of the Best Free Google Sheets Templates for 2022 - Google Sheets templates help you create better spreadsheets while saving you valuable time. A template knows what you need and offers it without any manual input, giving you the ability to focus on more important things — such as making sense of the data itself.
  Topics: templates, create, youre, sheets, project, best, need, business, google, template, using, free.
• 21 Google Workplace Apps - Google Workspace is a comprehensive, cloud-based suite of apps to jumpstart productivity. Here's our rundown of Google's apps in Workspace and their purpose.
  Topics: gmail, apps, google, data, googles, application, workplace, create, content, workspace, team, sheets.
• 25 Home Based Business Ideas That Let You Work From Home - When you think of owning and operating a business, you might think about renting commercial real estate, commuting to an office, or managing employees. But there are plenty of ways you can pursue entrepreneurship with your headquarters at home.More
  Topics: based, start, selling, business, sell, online, let, ideas, homebased, products, youre, work, create, social.
• 30+ Best WordPress Plugins for Marketers - Did you know there are over 56,000 WordPress plugins available today?
  Topics: plugins, wordpress, post, seo, forms, plugin, best, features, create, google, website, marketers.
• 4 Things Content Marketers Can Learn From HubSpot's Creators - The creator economy is changing marketing in various ways, and keeping up can be challenging for content marketers unfamiliar with this relatively new landscape.
  Topics: hubspots, marketers, audience, marketing, things, create, creating, creators, personas, learn, help, content, creator.
• 5 Steps to Create an Outstanding Marketing Plan [Free Templates] - Do you take a good, hard look at your team's marketing strategy every year?
  Topics: marketing, plan, campaign, free, budget, create, template, templates, social, help, goals, media, steps, youll, outstanding.
• 5 Tips to Create a Linktree for Instagram in No Time - If you use Instagram, you might have seen the phrase “link in bio” before.
  Topics: linktree, bio, links, profile, add, instagram, create, users, link, relevant, share, tips.
• 7 Steps to Create a Complete Marketing Strategy in 2023 - Creating a marketing strategy is essential to effectively nurture your customers, improve the bottom line at your business, and increase the ROI of your efforts.
  Topics: audience, goals, marketing, help, target, content, complete, steps, media, plan, strategy, create.
• A Nonprofits Guide To Using LinkedIn - Your nonprofit likely takes up a lot of your time, and you might not have a huge staff to delegate responsibilities to. So, taking the time to use online platforms might not seem like the best use of your time.
  Topics: interested, nonprofit, nonprofits, guide, share, linkedin, helps, create, page, content, learn, using.
• A ShopWired Review: Is This The Best Solution for UK Entrepreneurs? - If you’re a wannabe UK entrepreneur looking to dabble in the waters of eCommerce, you’re in the right place. Today we’re reviewing ShopWired, a UK-centric eCommerce platform. More specifically, we’re listing ShopWired’s most notable features and pricing so that hopefully,… Continue reading A ShopWired Review: Is This The Best Solution for UK Entrepreneurs?
  Topics: best, solution, uk, products, shopwired, customer, customers, variations, entrepreneurs, review, platform, product, stock, create.
• A Wix Review Australia Complete with Wix Pricing - Wix is one of Australia's easiest-to-use and most popular website builders. In fact, in 2021, the platform had over 200 million users worldwide, making it a go-to place for millions of entrepreneurs starting their online businesses, blogs, and stores. Within hours, Australian… Continue reading A Wix Review Australia Complete with Wix Pricing
  Topics: website, business, online, free, features, create, wix, pricing, australia, review, plan, wixs, site, complete.
• Brand Logos: 19 Logo Examples, Samples, & Sources of Inspiration - When it comes to your business' branding strategy, establishing a logo is one of the most critical tasks.
  Topics: brand, designs, inspiration, examples, logos, design, text, create, space, great, graphics, samples, logo, sources.
• Color Theory 101: A Complete Guide to Color Wheels & Color Schemes - While text-based content is always important when seeking answers to a question, creating visuals such as infographics, charts, graphs, animated GIFs, and other shareable images can do wonders for catching your readers' attention and enhancing your article or report. Knowing color theory and design can help you make content stand out.
  Topics: colors, complete, scheme, guide, design, theory, youre, wheels, create, contrast, color, schemes, primary.
• Content Management Systems (CMS) and the Front End - What your customer sees and how they interact with your content matters. User experience is at the forefront of eCommerce success stories, and a key part of that experience is how you as a business create and manage content. A Content Management System (CMS) is software that helps you create, manage, and change content with rudimentary knowledge of code, or even no knowledge of code at all. Here we’ll take a look at different use cases for a CMS and how it relates to front end development. Let’s begin with a few basic comparisons: Front End – anything the user sees and interacts with, or rather the look and feel of your site and functionality like cart and navigation with no interaction with the code or development. Most often called the public facing portion of your site. Back End – what goes on in the server side. The analogy is a car engine with all its complexities; the back end consists of API, business logic, data storage, and user authentication; what largely is the developer’s world. When it comes to CMS, it’s usually managed as back-end functionality and it determines the content shown on the front end for any visitor on the site. A few examples of popular CMS names in the marketplace include Wix, Drupal, or WordPress. These applications allow for admin changes without the responsibility of knowing code. However, the confusing part is there are technically both front and back-end functionalities to a CMS. Let’s look at three CMS types: Traditional CMS – Like the names we’ve mentioned above, a traditional CMS allows an admin to create, publish and edit content with an easy front-end interface like an HTML editor. The file and codes are stored in a back-end database to run the CMS platform. The issue with a traditional CMS is the front and back ends are tightly coupled which results in a limited pre-built application which results in limited control as to where content goes. Headless CMS – this term comes from the decoupling of the front and back-end functions of the CMS. A headless CMS is deemed “front end agnostic”; there is no default presentation layer. What this means for eCommerce brands? In a headless CMS world, you are free to distribute content to as many “heads” as you desire driven by APIs. That may be smartphones, dedicated apps, or any channel of your choosing. Bear in mind when choosing a Headless CMS you’ll need to build out a front end customized for your needs. The great news is there are vendors who specialize in providing these development services. Watch our CEO Jamus Driscoll talk with Patrick Friday, CEO and co-founder of Vue Storefront about the differences between front end as a service and a CMS in an installment of the web series, “The One Question”.   In essence, a traditional CMS appeals to the marketing side of the house, and the headless side to the developer. While there are benefits to both, a hybrid approach is another option. Consider this scenario: marketers who may have little knowledge of the tech stack are dependent on IT support to get changes made to reflect the business need. This creates tension, bottlenecks, and stalled responses to change. And there’s more… Phase- driven innovation – You may start with website and rollout to channels gradually. Think of this as an omnichannel strategy eventually evolving into a dedicated app, or a broader business model (B2B, B2C, D2C) Integrate more tooling – once you’ve adopted a hybrid approach, you’ll have better experiences with analytics and CRM tools Empower your team – adopting a hybrid CMS allows for less friction between the business and tech sides   What does it mean to have a Composable architecture? Discover more about the latest approach to ecommerce, it's three core architectural tenets, and whether or not the approach is right for you. Read the Guide Take an at-a-glance comparison of each CMS type: Traditional CMS Ideal for marketers Ease-of-use interface Manage page structure and templates Little flexibility where content ultimately goes Headless CMS Flexibility to push content anywhere driven by APIs Better user experience Not as marketer friendly when changes arise Heavier dependence on IT Hybrid CMS The same flexibility for omnichannel content through APIs Ease-of-use interface for marketers Easier maintenance The Choice is Yours The ultimate decision of which option will work best really depends on your business needs and your team’s makeup. Consider how and who will be managing your resources, and what customer facing experiences you’re looking to create in a commerce platform.
  Topics: cms, approach, systems, headless, user, code, business, end, backend, create, content, management.
• Everything You Need to Know About Brand Experience - Online sales are reaching all-time highs as buyers become more comfortable with digital transactions — in 2021, for example, consumers spent a collective $14 billion online across Black Friday and Cyber Monday.
  Topics: know, need, customers, brand, social, consumers, user, experience, create, efforts, positive, customer.
• Getting Started with Promotions Based on Product Attributes - In today’s market, increasing customer satisfaction and retention cannot be done without an effective promotional strategy. Convert Cart reports that 80% of customers end up making a first-time purchase after receiving an offer. This means that you’re missing out on revenue if you do not have an effective promotional merchandising strategy. At Elastic Path, we understand the challenges merchandisers face to deliver innovative product experiences, including eCommerce promotions. As you manage the myriad of SKUs and merchandising strategies, creating promotions can be a time consuming endeavor if you don’t have flexible functionality. That is why we have released attribute-based promotions in Commerce Manager, our business user tooling. Create Attribute-Based Promotions with Ease What are product attributes? They are the features that describe a product such as color, size, texture, brand, etc. Attribute-based promotions is a way to allow users to navigate an eCommerce store through product filter and search. It gives merchandisers the ability to dynamically include or exclude groups of products in a promotion based on a specific attribute, without custom development or time-consuming manual work.  For example, you want to run a promotion for all red and green shirts for a Christmas sale. You’d create a promotion based on the red and green attribute. However, you don’t want to offer promotions on silk tops. You could simply exclude all products with the “silk’ attribute. This functionality is available for percent discount, fixed discount, amount-based discount, and line-item discount promotions.  No longer will you have to go through the tedious manual process of including and excluding items within a promotion. You can now simply add your preferred attributes in Commerce Manager, choose to include or exclude specific attributes based on your promotion strategy, and those items will be eliminated or included in the promotion.   This enhancement saves merchandising teams time and money while ensuring that customers see the product experience they expect. In other words, the right products at the right price. This new feature builds on recently released hierarchy-based promotions which gives merchandisers the ability to include or exclude categories or subcategories (hierarchies and nodes) in your promotions. Now, your merchandising team can combine attribute-based promotions and hierarchy-based promotions in one single promotion.  EP Product Experience Manager (PXM) Merchandise Every Unique Product Experience, Without Custom Dev Work Go to EP PXM Implement Attribute-Based Promotions for Any Use Case So, why does this matter for merchandising teams? In short, merchandisers can quickly and easily create unique promotion strategies. Let’s say you’re a clothing brand that would like to create a promotion within your women’s clothing catalog. It is an end of summer sales promotion, so you would like to put all shirts on sale except for long-sleeved knit shirts. As you create a new promotion in Commerce Manager, you can click “add exclude” in the promotion and type in the components so this product is excluded from site promotions and discounts.  All this can be done in a matter of minutes. Let’s take a look at this example in action: Attribute-based promotions are a great way to configure promotions for specific products quickly. At Elastic Path, we will continue to serve merchandisers with product innovations that drive revenue and conversion and help you create innovative product experiences with ease.
  Topics: promotions, create, exclude, merchandisers, manager, product, attributes, getting, merchandising, discount, based, started, promotion, attributebased.
• Here's What Really Builds Customer Loyalty in the B2B Industry - While experience loyalty has been around the B2C world for decades, the B2B industry is now catching on that delighting customers doesn't build loyalty. Here's what does.
  Topics: b2b, digital, heres, industry, buyers, business, customers, experience, really, customer, loyalty, create, payments, builds.
• How Conversion Funnels Create a Better Customer Journey + How to Optimize Yours - Conversion funnels are a fundamental concept in sales. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. You saw your friends whizzing down, which sparked your interest. You watched how much fun they were having, doing your research. And then the benefits of having fun outweighed your fear, so you climbed up and flew down.
  Topics: business, conversion, optimize, purchase, funnel, sales, create, potential, funnels, customers, leads, better, journey, customer.
• How Implementing Unified Carts Can Enhance Your eCommerce Strategy - In a world where consumers are easily distracted and utilize many different touch points prior to completing a purchase, it is imperative that brands ensure consumers’ checkout process is as seamless as possible. According to Baynard Institute, shoppers are already quickly abandoning their carts for a variety of reasons such as, “too complicated/ long checkout process”, and “the site wanted me to create an account.” Now if we couple this with an ever growing population of distracted shoppers across many devices, brands stand to lose shoppers faster than they gained them. One such way that brands have begun to combat this issue is by investing more into their unified shopping experiences like unified carts. In the post, we’ll discuss what unified carts are, how they can enhance your customer experiences and how Elastic Path helps you to achieve it.   What is a Unified Cart ? When we speak of unified carts, we are referring to a cart checkout process that allows customers to seamlessly add, remove, modify or purchase items, across as many touch points available to them, from both the brand, and even their subsequent sub-brands. For example, let’s take a look at the GAP. When you enter their website, GAP has 3 other subsequent brands available for their customers to also shop from. Rather than creating silos that make it hard for their customers to complete their purchase, they have begun to enhance their unified commerce experiences, by allowing customers to populate a universal cart across all 4 brands and also allow their customers to complete their purchase on their device of choice. Creating a cohesive checkout experience is an integral part of the puzzle as a retailer; and if done correctly, you will quickly reap the benefits.   What are the benefits of implementing a unified cart checkout process? Increased Conversion Rate By offering one centralized checkout process, brands eliminate the need for shoppers to jump from site to site, create individual carts, and start over every time they switch to a new device. Therefore, by making their checkout process less complicated, it will also help to reduce cart abandonment and increase conversion rates.   Personalized Shopping Experiences With a more streamlined checkout process, brands will gain a better ability to follow and track their customers across all of their devices with more targeted and tailored to their interest.   Single Data Channel With a unified cart, brands can create a single data channel that provides access to on-demand customer-centric data about where, when, why and how their customers shop. With this timely data, brands now have the opportunity to become more strategic in their marketing and invest in it more efficiently to match their customers.   Optimal media mix Similarly to the aforementioned benefit, this data can also be used to inform brands about the optimal channel mix, offers, promotions, and recommendations that best serve the customers for a more unique experience that keeps them engaged.   Revenue Growth By addressing and monitoring customer preferences and adjusting your eCommerce strategy to embrace a unified commerce experience, brands stand to increase their average order value, which in turn helps to propel revenue growth.     Want to See How Elastic Path Commerce Cloud is Future Proof? Launch and optimize innovative experiences fast, with a modern, headless, SaaS, API-first, & microservices-based commerce platform. See the Future of eCommerce How Can I Get Started with Unified Carts? Deploying a unified cart may not be as simple as it sounds. Most legacy eCommerce platforms are most times rigid and tightly coupled, which makes it difficult to leverage your product, catalog, and price data across multiple channels and stores. Therefore, most times, brands have to end up creating multiple individual instances leaving customers with a disjointed experience. At Elastic Path, customers can leverage the API-First, Headless, Microservices solution that allows them to unify the data and create multiple instances across channels with just one solution. As such, it becomes easy to create a unified cart that spans across their eCommerce strategy. Take a look at the demonstration below to see how the brand BelleVie is able to deploy their unified cart.     If you're interested in seeing more or have any questions, feel free to reach out us! 
  Topics: data, checkout, carts, strategy, brands, customers, create, shoppers, enhance, unified, cart, implementing, process, ecommerce.
• How One Instagram Influencer Went From 0 to 45K on Reels (And How You Can, Too) - Over the past few years, TikTok has seen explosive growth, and it shows no signs of slowing down. In fact, by the end of 2022, TikTok is predicted to reach 1.5 billion monthly active users.
  Topics: brand, brulhart, video, strategy, influencer, 45k, create, content, tiktok, instagram, reels, told, went.
• How To Create An Infographic In Powerpoint [+Free Templates] - It can be intimidating to create your own infographic when you don’t have a design background. You could always commission an agency or hire a designer — but that can get pricey fast. To create professional-looking infographics and captivate your audience, you can benefit from learning how to create your own infographics in PowerPoint.
  Topics: graphic, infographic, best, timeline, data, free, create, design, select, infographics, powerpoint, templates.
• How To Create a Google Sheets Drop-down Menu - A lot of the data you enter into your Google Sheets tables may be repetitive, like tracking whether an influencer you’ve reached out to for a partnership has agreed to working with you or not.
  Topics: progress, google, create, list, change, image, select, menu, set, dropdown, sheets, click, data.
• How To Improve Your Emails With a Handwritten Signature - Email is the darling of the marketing world, and for a good reason. With 99% of email users checking their inbox every day, it’s an excellent way to connect with customers. 
  Topics: image, handwritten, tool, maker, signature, create, select, using, pen, improve, email, emails.
• How to Create An Action Plan: A Straightforward Guide for Marketers - Have you ever sat down at your desk first thing in the morning and spent a good 45 minutes browsing social media or getting lost in your inbox because you can’t focus on what you need to do? At the end of the day, you feel as if you’ve wasted 8 hours of your life that you’ll never get back.
  Topics: steps, youll, plan, marketing, team, straightforward, create, marketers, need, plans, action, project, guide, specific.
• How to Create An Effective Facebook Ad Strategy in 2022 - When it comes to spending your advertising budget, you may be unsure how to get the most bang for your buck. After all, there are so many different advertising and marketing options out there. How do you know which will best suit your business, reach your desired audience, and give you the biggest return on your investment?
  Topics: customers, offers, content, audience, strategy, create, effective, ad, understand, know, customer, ads, facebook.
• How to Create Detailed Buyer Personas for Your Business [Free Persona Template] - Marketing Margie. Sales Sam. IT Isabel. Accounting Alan. Do you know who your business's buyer personas are? And if so, how much do you know about them?
  Topics: create, research, target, customers, free, template, persona, business, product, interviews, buyer, know, youll, personas, detailed.
• How to Create Dynamic Product Bundles - At Elastic Path, we aim to empower product merchandisers to create innovative, product experiences that drive conversion and revenue. Forrester research shows that 10-30% of commerce revenue comes from upselling and cross-selling via product bundles. Studies also show that brands can reduce their return rates by simply calling one of the items in a bundle a “free gift.” Now more than ever, it’s critical for brands to leverage the revenue-generating power of product bundles. That’s why we’ve launched dynamic bundles within EP Product Experience Manager (PXM). What are Dynamic Product Bundles? Dynamic product bundles gives shoppers the freedom to choose their own options in a bundle. Traditional bundles restrict and confine customers to a prepacked group of products. For example, a video game brand might sell a bundle with a game console, 2 controllers and 2 pre-selected games. With dynamic bundles, shoppers are able to select 1 or more product options from a list of 10. That same video game brand could create a bundle where the shopper can select which of the games, if any, they want to choose. Or they could select 1 controller and both of the games. They would have the flexibility to choose their options. In today’s market, customer satisfaction is critical and providing customers with flexibility within their bundles will inherently increase that. Additionally, dynamic bundles boost your revenue and AOV organically as customers add additional items to their cart. They’re also a great tactic to enhance inventory management. If you’re looking for ways to get rid of excess stock, for example at the end of a season, you can create bundles that will help encourage customers to purchase those items. How to Create Dynamic Product Bundles with Elastic Path   EP Product Experience Manager (PXM) Empower Your Merchandisers with Dynamic Product Bundling Go to EP PXM Let’s say you are a beauty brand selling cosmetics including hair, skin, and nail care. Your merchandisers have some excess inventory they would like to sell off before next season.  To do this, they would like to create a dynamic bundle… To create a dynamic bundle in Commerce Manager, our business user tooling, a merchandiser would follow four simple steps.  STEP ONE: Create Your Bundle Once in Commerce Manager, your merchant would head to EP PXM and click into the products tab to create a product and toggle on the bundle.  STEP TWO: Configure Your Bundle Then you are able to configure your bundle.  Here you can choose a minimum and/or maximum value for the number of products in a component that your shoppers can select. A component is equivalent to a category of products. For example, I want customers to select a minimum of 2 products from a list of 4. If you do not specify any minimum or maximum values for the product options in your components, shoppers can select any combination of product options. Also, choosing a minimum of 0 means that component product lists or that category of products are optional for your shoppers. STEP THREE: Add A Price Since we are looking to create a bundle promotion, we will add a SKU with the specific sale price for the bundle. The price will be auto calculated if no price is populated for the SKU. If a SKU is not on the bundle, the bundle price will be calculated by adding each product together. The bundled price for each option in the components will incentivize shoppers to purchase the entire bundle, getting rid of the inventory faster in this scenario. STEP FOUR: Add An Image Once you have set a price for the bundle, the last step before publishing is to add an image for what the bundle will look like on your frontend store. Go to the media management section of your “Create a New Bundle” tab. Then upload an image, click done and save and exit. STEP FIVE: Publish Your Bundle. Now that your bundle has been created, it’s time to publish it to your catalog so you can see it posted on your frontend store. Go back to your EP PXM section and select “Configurations.” Then select the product category or hierarchy you want the product to be featured in. For the beauty that will be featured in the “Women” category. Then choose the node or subcategories you want. For this example, that would be “beauty.” Then, you will add the product SKU into that node. Once the bundled SKU has been added you will go back to EP PXM and choose the Catalog tab. Choose the catalog in which these products belong. For the beauty brand example it would be the retail catalog. Once that is selected, you will click on the “Publish” button and the product catalog will be updated with this new bundle. Utilizing dynamic bundles as part of your promotion strategy is a wonderful way to move excess product and revenue. This bundling format will allow you to meet customers’ needs in this highly competitive market. To learn more about Elastic Path’s product innovations that are simplifying the lives of merchandisers, you can check out our latest product blog.
  Topics: products, select, bundles, customers, create, product, choose, price, bundle, dynamic.
• How to Create Product Variations With Elastic Path Commerce Cloud? - Since the emergence of eCommerce, marketers, merchandisers, and catalog managers have been continuously tasked with the difficult responsibility of creating streamlined online experiences that mimic the personalized, in-store shopping experiences that we are all accustomed to. However, rather than having customers available to interact with your products and sales associates directly, to help them easily find exactly what they’re looking for, your teams now have to design new functionality to achieve the same goals. One of the more challenging functionality that eCommerce teams have struggled with is product variation. As a merchandiser, you want to be able to clearly present all the options you have available for your products to make it easier for customers to visualize them and influence a potential sale. This is no easy feat with antiquated, traditional eCommerce platforms. In this article we’ll walk through how you can easily tackle product variations with Elastic Path Commerce Cloud.   What are Product Variations? Product variations refer to the options that are available for customers to choose from, that relate to a parent product. This can be better explained using footwear. Let’s say you manage a shoe store that sells the Runner 5000 running sneaker (the parent product). That running sneaker could come in different: colors (black, blue, white, gold); fits (standard, wide, narrow); sizes (6-13); and fabrics (canvas, nylon, recycled). Each combination built from these options is known as a child product, and together all make up the complete product variation list for that parent product. The same idea could be applied to our phones that come in different colors, sizes, and memory storage, or our furniture that comes in different dimensions, materials, fabrics and more. Product variations essentially represent the combination of options by which a parent product varies. Providing these variations under a single product brings great value to the customer, as it grants them a way to easily navigate between the various combinations and find exactly what they’re looking for instead of searching through endless product listing pages. However, many traditional legacy platforms have not been able to keep up with the needs of eCommerce teams to create and manage their product variations.   The Problems Merchandisers Face Today Variations Limit Most traditional platforms like Salesforce Commerce Cloud and Shopify, and even modern solutions like Commercetools, only allow for 200 variations at a time. This can be quite burdensome for fashion, apparel, furniture, and cosmetic brands that come in thousands of variations. Due to the limitation in variations, eCommerce teams are usually forced to devise strategies for how they can break up their high degree of product variations into smaller categories, in order for them to work within their platform’s restraints. This ultimately leads to less efficiency, delayed launches and less time left for experimentation and innovation with other digital strategies.   Lack of Customizations In addition to variation limits, traditional legacy platforms also lack the flexibility to allow eCommerce teams to customize their child product variations. Traditionally, when child products are generated from a parent product, they inherit all of the same product attributes, such as price and product details etc. These platforms were built in a way that causes products and attributes to be tightly coupled together. This makes it very difficult to isolate and customize each child product to allow for separate merchandising. For example, let’s say you wanted to spin up a Breast Cancer Awareness Campaign, that would group all pink products under a new category with sale prices. Rather than being able to leverage your pre-existing product data to build your new category, you would be forced to build each product again with the new corresponding pricing for that campaign. This type of process limits the ability for your merchandising team to move quickly and capitalize on unique campaigns that appeal to your customers. However, with the newly launched product variations inside of Product Content Management from Elastic Path Commerce Cloud, these problems are issues of the past!   Interested in Learning More About Elastic Path Commerce Cloud? Launch and optimize innovative experiences fast, with a modern, headless, SaaS, API-first, & microservices-based commerce platform. See the Future of eCommerce   How Can I Create and Manage Product Variations with Elastic Path? Product Variations from Elastic Path eliminates the need of coping with painstaking workarounds and allows you to create and manage up to 10,000 variations in seconds. Compared to traditional platforms that only allow for 200 variations, this is a 50X increase in the industry standard. In addition, the decoupled architecture of Product Content Management also allows you to leverage one product data repository to build and customize many catalogs within the same store, for multiple uses. This means brands will now have the flexibility to use their existing product data and customize different attributes and child products to build different catalogs for different users and occasions for innovative merchandising.   Follow along with the video below and see how easy it is to set up your product variations.   You can also follow along with the steps below:  Step 1: Navigate to Products under Product Content Management in the menu to the left. Step 2: Navigate to Configurations under Product Content Management in the side menu bar. Step 3: Navigate to Variations under the Configurations menu. Step 4: Click “Add Variation” to create your new variation. Step 5: Name your variation. Step 6: Click “Next” to add your options. Step 7: Create a name and a description for each option you create. (Ensure that there are no spaces in your naming convention. You can use hyphens “-” to separate words). Add as many variations until you need. Step 8: Add as many variations until you need. Step 9: Repeat steps 4-8 until you have recorded all of your variations. Step 10: Navigate to your parent product under Products in the side menu bar. Step 11: Click into your parent product and navigate to the Variations tab. Step 12: Click “Associate Variation” and each variation you want to be associated with the product. Step 13: Once you have associated all the desired variations, under Child Products click “Rebuild Variations” and you’re done! Once you’ve built your child products, all child products will appear under the Products and you will have access to customize each child product as you see fit. It’s that easy! This has already begun to save many of our customers a lot of time and hassle when merchandising their products. We hope this was helpful and as always, if you have any questions on how this functionality works or would like to learn more, you can always reach out to us!  
  Topics: commerce, parent, product, child, products, cloud, path, variation, navigate, platforms, ecommerce, elastic, create, different, variations.
• How to Create Your First Web Form (Tutorial) - So you have a great product, created an excellent offer, designed your landing page, and you’re fired up to attract customers. Sounds like a winning plan, except that a core element for lead generation is missing — web forms.
  Topics: lead, template, right, free, builder, web, click, create, tutorial, forms, form.
• How to Create a 5-Year Plan You'll Actually Stick To [In 4 Steps] - One common question you’ll get asked in an interview is, "Where do you see yourself in five years?"
  Topics: create, know, 5year, items, personal, fiveyear, life, plan, goal, goals, doesnt, actually, youll, steps, stick.
• How to Create a Comprehensive How to Guide [+Examples] - The irony doesn't escape me that I'm currently writing a how-to guide on … how-to guides.
  Topics: create, guide, comprehensive, youre, examples, instructions, readers, howto, example, writing, help, write.
• How to Create a Curated Blog Post [+5 Free Blog Post Templates] - I'm going to let you in on a little secret: Not all the content you create has to be 100% original.
  Topics: help, audience, blog, content, post, create, youre, curated, templates, free, curation, example, great.
• How to Create a Custom Dropshipping Store in 2023 - Dropshipping may not make you instantly rich, but it can be profitable if you’re prepared to put in the hard work. That's probably why as many as 27% of online retailers use drop shipping to fulfill customer orders. So, keep… Continue reading How to Create a Custom Dropshipping Store in 2023
  Topics: store, personal, plan, youll, manager, create, custom, youre, ecommerce, products, dropshipping.
• How to Create a Location on Instagram (+ Reasons Why You Should) - Adding your location on Instagram is often an underrated feature for brands.
  Topics: add, search, location, create, reasons, facebook, click, created, custom, instagram, select.
• How to Create a Perfect Blog Post Template in Google Docs - Blogging has always been an effective content marketing strategy. However, sometimes, it can be difficult to put pen to paper – or more accurately, words to the screen.
  Topics: templates, create, problem, blog, perfect, readers, google, content, docs, post, template, write, know.
• How to Create a Pivot Table in Excel: A Step-by-Step Tutorial - The pivot table is one of Microsoft Excel's most powerful — and intimidating — functions. Powerful because it can help you summarize and make sense of large data sets. Intimidating because you're not exactly an Excel expert, and pivot tables have always had a reputation for being complicated. The good news: Learning how to create a pivot table in Excel is much easier than you might've been led to believe.
  Topics: excel, sales, column, values, table, product, create, data, pivot, tutorial, tables, stepbystep.
• How to Create a Social Media Calendar to Plan Your Content - What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning. I can't help you with your road trip or wedding speech, but I have a solution for planning your next social media marketing campaign — using a social media calendar!
  Topics: post, click, create, business, calendar, posts, plan, schedule, social, content, media.
• How to Create a Social Media Report [Free Template] - Social media is an undeniably powerful channel for marketing in 2022. These social media report examples can help you clearly convey what factors your social media team prioritizes, why those factors matter, and how you perform against those goals.
  Topics: audience, metric, template, report, reporting, media, youre, team, social, free, create, metrics.
• How to Create an Amazing Webinar in 2022 - Creating and conducting webinars is one of the best ways to engage with potential customers in an increasingly remote world.
  Topics: content, amazing, topic, team, live, send, webinar, webinars, attendees, create, sales, questions.
• How to Create an Editorial Calendar [Examples + Templates] - If you're anything like me, you're consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and a myriad of Post-it notes stuck around your computer monitor. To the average overseer, it's nothing short of chaos. To the blogger, it's evidence of a (desperate) need for an editorial calendar.
  Topics: blog, management, content, create, sheets, google, different, social, team, templates, editorial, calendar, examples.
• How to Create an Editorial Calendar in Google Calendar [Free Templates] - Whether you're managing thousands of blog posts or a few dozen articles, you know that it's imperative to have an editorial calendar to keep track of it all.
  Topics: calendar, file, post, templates, editorial, blog, create, publish, event, click, free, excel, google.
• How to Create an HTML Form That Sends You an Email - Have you ever set up a form on your site, only to lose track of the information? Creating an HTML email form is an effective way to resolve this issue.
  Topics: sends, html, using, email, send, youre, code, php, create, form.
• How to Create an Infographic in Under an Hour [+ Free Templates] - Wouldn't it be great if creating infographics was as simple as writing text-based blog posts? Usually, it would take a lot of time, effort, and skill to make them — but that doesn’t have to be the case.
  Topics: need, add, sources, free, design, template, audience, templates, create, content, infographic, hour, information, data.
• How to Create an OTT Platform in 2023 - OTT, or over-the-top, media services are those that offer media-based products over the internet. An OTT negates the need for satellites, radios, and cable, instead relying on a simple internet connection (wireless or wired) to deliver content like television shows,… Continue reading How to Create an OTT Platform in 2023
  Topics: model, video, ott, platform, customers, create, website, content, streaming, subscription.
• How to Create an SEO Strategy for 2022 [Template Included] - Here's a cliche among digital marketers: search engine optimization (SEO) isn't what it used to be.
  Topics: included, pages, keywords, blog, template, page, search, content, seo, strategy, create, business.
• How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide - Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's up-to-date, innovative, and engaging for your prospects and customers — no matter when or how they intend to buy.
  Topics: audience, strategy, develop, youre, blog, social, steps, create, guide, marketing, content, business, tool, starttofinish.
• How to Easily Manage Customer Data Across Multiple Apps - Wouldn’t it be nice if customer data management were easy? Are you longing for a world where your contact’s email, conversion date, and who on your team spoke with them last are readily accessible?
  Topics: create, sync, records, customers, easily, management, multiple, youll, manage, data, apps, customer, business.
• How to Make a QR Code in 5 Easy Steps - From restaurant menus to bathroom stall doors, you can find QR codes just about anywhere these days. In fact, they've become so ever-present that 45% of shoppers used marketing-related QR codes in 2021.
  Topics: qr, data, url, code, create, barcodes, generator, scan, easy, codes, information, steps.
• How to Make an Animated GIF in Photoshop [Tutorial] - Animated GIFs are great additions to your marketing. They're easy to consume, provide a new way to capture your viewers' attention, and can have a serious emotional impact.
  Topics: gifs, tutorial, animated, frame, photoshop, layer, gif, choose, layers, click, timeline, create.
• How to Optimize Your 404 Error Page for SEO & Conversions - In an ideal world, you would never need a 404 error page. Links would never break, resources would stay in one place, and visitors would seamlessly navigate around your website by clicking on links. Despite best efforts, however, 404s still happen.
  Topics: seo, links, offer, page, conversions, right, optimize, pages, looking, visitors, error, create, customers.
• How to Promote Your Business on Facebook - As of 2022, there are 2.91 billion active monthly users on Facebook, making it the most-used social media platform globally. Learning how to promote your business on Facebook can help you grow your customer base.
  Topics: create, way, promote, facebook, business, valuable, media, youll, social, audience.
• How to Run Facebook Ads: Step-by-Step Guide to Advertising on Facebook - When setting up a paid Facebook ad, there are a lot of boxes to check. Are you targeting the right people? Did you choose the right bidding model for your ad? Are you running the right type of ad? If we’re being honest, it can get a little confusing.
  Topics: create, ad, advertising, set, youre, metrics, youll, audience, page, stepbystep, ads, run, facebook, guide.
• How to Understand Market Penetration and Create a Strategy With STP Marketing - Everyone wants their business to grow. This seems pretty intuitive considering effective and successful growth means your business is experiencing boosts in revenue, brand awareness, brand loyalty, and more — and we know this to be true by looking at the most successful and well-known companies today (e.g. Apple, Amazon, etc.). The question is: What do these highly-successful companies do to ensure they put themselves in a position for strong and consistent growth?
  Topics: market, product, dunkin, customers, marketing, company, brand, understand, create, business, high, penetration, stp, strategy.
• How to Use Pinterest Advertising to Promote Products and Attract Customers - Pinterest is often undervalued by social media marketers and considered an unnecessary component of a marketing strategy — unfortunately, if this isn't the case for your team, you could be missing out on a major source of traffic and income.
  Topics: ads, promoted, video, attract, products, pinterest, campaign, users, content, ad, promote, create, pins, customers, advertising.
• How to Whitelist an Email in Gmail, Outlook, Yahoo, and More - Imagine waiting for an important email, never receiving it then discovering it in your junk folder months later. That’s pretty frustrating.
  Topics: select, create, email, add, gmail, whitelist, click, outlook, subscribers, settings.
• How to Write a Blog Post Outline: A Simple Formula to Follow [+Tips from Our Blog Team] - What makes a blog post bad? The most pervasive problem we find is poor flow. The post jumps from one idea to the next or the post reads like a stream of consciousness – except it’s not a stylistic choice.
  Topics: write, tips, twitter, blog, team, image, outline, strategy, post, gen, generate, images, create, simple, follow, formula, lead.
• Instagram Reels vs. TikTok vs. Snapchat: Which Should Businesses Use? [Marketing Professional Data] - Remember Vine? Despite its huge initial growth, the six-second looping video app was discontinued by Twitter in 2016 — only four years after its launch.
  Topics: marketing, reels, data, app, snapchat, videos, discover, tiktok, content, create, instagram, businesses, users, professional, vs.
• KPI Dashboards & How to Use Them in Your Marketing - As a business leader, a big part of your responsibilities involves ensuring existing projects and initiatives within your organization are on track while creating space for smart new strategies.
  Topics: data, dashboards, dashboard, help, create, business, metrics, kpi, team, marketing.
• LearnDash Review (Nov 2022): An Introduction to Learndash - In this LearnDash review, we’ll be exploring why the WordPress plugin has emerged as one of the most popular tools for educators hoping to share their knowledge online. Though relatively streamlined and simple for beginners to use, LearnDash benefits from… Continue reading LearnDash Review (Nov 2022): An Introduction to Learndash
  Topics: tools, courses, review, students, plugin, course, online, nov, create, access, learndash, introduction, wordpress.
• Media Planning: The Ultimate Guide - Today's digital landscape is a competitive one. For any business to find success today, it must create and share media content (such as images, videos, written content, and podcasts) with its audience.
  Topics: ultimate, audience, share, create, planning, media, business, content, templates, guide, social, plan.
• Permalinks: What They Are & How to Structure Them for Max SEO Value - What comes to mind when you think of SEO?
  Topics: value, option, max, post, permalink, create, youre, permalinks, posts, structure, slug, seo, wordpress.
• Popchew cooks up creator partnership approach to digitally native, local food brands - With Popchew, creators can build, launch and grow their own local food brands in a matter of weeks.
  Topics: cooks, local, revenue, company, techcrunch, creator, food, popchew, restaurants, partnership, digitally, brands, native, restaurant, creators, sopchak, create.
• Product Launch Checklist: How to Launch a Product, According to HubSpot's Experts - Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Will anyone even want it?
  Topics: goals, launch, marketing, checklist, strategy, need, youll, launching, hubspots, experts, product, create, according, youre.
• Rich Media Ads: 6 Steps to Create Them + Brand Examples - Recently, I was scrolling online and I came across an ad for Narcos. While I can easily ignore most banner ads online, this one stood out. It included interesting videos and animation.
  Topics: video, ad, rich, steps, click, interactive, way, create, ads, examples, users, media, brand.
• The 13 Best Blogging Platforms for 2022 (& How to Pick One) - Companies that blog get 55% more visitors than businesses that don't. But to get that increased traffic, you need the best blogging platform for your needs and goals.
  Topics: features, best, free, seo, blog, content, platforms, blogging, pick, create, ideal, cms, platform.
• The 15 Best Free Portfolio Websites for Creating an Impressive Digital Portfolio - Whether you're a UX designer, freelance writer, or photographer, an impressive online portfolio is critical for impressing potential clients and landing future jobs.
  Topics: impressive, work, online, portfolio, photographers, create, websites, digital, site, website, creative, creating, free, best, offers.
• The 21 Best Email Newsletter Tools for Engaging Subscribers in 2022 - One of the best ways to deliver valve to and engage with your subscribers — those who already like, know, and trust your brand — is through an email newsletter. With the right email newsletter tool in place, you can keep your contacts engaged with your business, establish your brand authority and trustworthiness, and ultimately drive more leads. Discover the top email newsletter software to help you do just that.
  Topics: tool, newsletters, email, marketing, templates, engaging, offers, tools, features, best, free, newsletter, subscribers, create.
• The 23 Best WordPress Video Themes in 2022 - If you produce video content or sell video footage, the right WordPress video theme will allow your content to shine. You’ll also create a compelling experience for your visitors the moment they enter your site.
  Topics: video, wordpress, website, videos, streaming, create, best, themes, content, page, theme.
• The 7 Best Leadpages Alternatives in 2022 - It doesn't matter how awesome your e-book is if no one can download it.
  Topics: best, marketing, alternatives, create, tools, landing, leadpages, number, builder, pages, page, help, templates.
• The Ultimate Guide to Google Data Studio in 2020 - Having the ability to visualize data helps you unlock invaluable insights for better decision-making in your business and gives you a serious advantage when it comes to getting competitive opportunities.
  Topics: data, field, source, studio, google, report, ultimate, guide, chart, create, add, click.
• The Ultimate Guide to Instagram for Business [+Data From 500 Marketers] - More companies than ever are using Instagram for business. Back in 2017, the social platform celebrated having over 25 million businesses. Today, we can bet that number has likely doubled.
  Topics: audience, content, create, followers, instagram, marketers, post, ultimate, data, youll, guide, business, ad.
• The Ultimate Guide to RFPs - Have you been tasked with the job of creating a request for proposal, or an RFP?
  Topics: company, vendors, help, youll, project, potential, ultimate, create, guide, rfp, youre, rfps.
• The Ultimate Guide to Video Marketing - If you’re looking for a video marketing guide, you’re not alone. 79% of marketers who aren’t using video plan to build a video strategy in 2022. And 99% of those who already use video are planning to use it more.
  Topics: guide, video, audience, videos, need, youre, platform, viewers, ultimate, marketing, content, create.
• The eCommerce Catalog is Dead - I am a prolific on-line shopper. I’m not trying to brag… but I have spent countless hours perusing online shops, from makeup to shoes to furniture to everything Amazon has to offer, especially during the pandemic. And I will bounce off a site with lightning speed if I cannot find what I’m looking for, or if the site makes it difficult to find and purchase my desired item. What offenses are these sites committing that make me shut down my browser, or head to a competitor? A few examples: Quickly finding something in the size and color I’m looking for on the ‘virtual’ sale rack. Perhaps I’m not the only one who has had this experience, trying to identify what’s on sale in your size only to have the page cluttered with items that are your size but not on sale. Or worse yet, when you are redecorating and go to a furniture site that has a ‘shop the room’ page, yet when you click on one of the products you are not taken to that style and color, but rather the generic product page. There you must sift through every color/fabric option to find what was promoted on that shop the look page. Shop the look, indeed… more like hunt for the look! Most of these merchandizing no-no’s are a result of the commerce platform’s rigid catalog structure, that has brands adhering to what the technology dictates - rather than the platform supporting the ability for merchandizers to create the site experiences their customers want and need. I first began my career in eCommerce at the start of the 2000’s. Back then, most organizations would create their product catalog by pushing the structure directly out of their ERP. Commerce Catalogs were built to support this type of rigid structure.   Interested in Learning More About Elastic Path Catalog Composer? Manage unlimited catalogs across accounts, business models, brands, geos, or touchpoints 5x faster Watch Demo   However, most ERPs (then and now) are not built to support the experiences customers need and want, they are built to support internal business processes. And yet, in the many years that have transpired since then, that rigid catalog structure has not changed in virtually all commerce platforms. So, what have organizations done to mitigate this problem. Exactly that: they’ve created workarounds, complex integrations, data replication, etc. When an organization wants to adapt their product experiences based on, let’s say, a new product offering, a flash sale, or any kind of merchandizing change, all those workarounds must be addressed. This results in a delay in getting those new experiences out to customers, affecting the ability to generate revenue. Elastic Path has an alternative to this antiquated, rigid approach to product catalogs. Rather than accept that there is only one approach to managing a catalog, as other platforms do, Elastic Path has decomposed all the parts that make up a product and catalog experience, allowing our customers to create product and merchandizing experiences easily and efficiently, when they want and how they want, without relying on any complex workarounds to make it happen. How are we able to do this? Each component of the catalog has been isolated into its own set of microservices, that can be managed separately. Merchandizers can create any combination of products they want into a flexible set of hierarchies. Price lists are managed separately from the product, so again, merchandizers can create multiple pricing strategies (to support loyalty pricing, for example). Then, with just a few clicks, a catalog experience can be ‘composed’ by choosing the hierarchies and price lists that the merchandizer wants to make available for their targeted customers.   Do you want to offer a new product range to your best customers first? Create a loyalty hierarchy with those products, assign it to your loyalty catalog (alongside your standard categories). Then, simply apply your loyalty rule, and in just a few clicks, your best customers will have access to those new products.   Do you want to separate just a few size/color combinations from the master style into your sale category, without having to copy and/or remove them from their main category? Easily done with just a few clicks (and no calls to IT!). Open your sale category, assign those select SKUs, and republish! Now your customers can easily find the products they want without having to sift through products that are not relevant to them. This ability to separate a ‘child’ product from its ‘parent’ is often a challenge and is typically solved with workarounds or another technology. Remember that shop the look example? Doing this well is all about merchandizing the individual SKUs separate from their parent product. The possibilities are truly, quite endless once you have the flexibility to work with each individual component of the catalog separately! My frustration as a shopper is somewhat born out of my experience with eCommerce platforms. I understand why some of the experiences I have online are the way they are. I’ve worked with many customers who have convoluted product data management practices, created so that merchandizers can create the experiences they want. I’ve worked with customers who have tried to overlay other technologies on top of their commerce catalog to enable a better experience for shoppers. And I am not the only one. This collective experience, both with platforms and with our own shopping experiences, is what has inspired our product innovation team at Elastic Path to develop the world’s first truly Composable Catalog.
  Topics: experiences, workarounds, product, ecommerce, customers, sale, products, catalog, support, create, dead, experience.
• Topic Clusters: The Next Evolution of SEO - Written with contributions from Leslie Ye, Matthew Barby, Anum Hussain, and Cambria Davies TL;DR: Influential search engines like Google have changed their algorithm to favor topic-based content. As a result, websites are exploring a new way of linking related content under a “topic clusters” model. This report serves as a tactical primer for marketers responsible for SEO strategies.
  Topics: pillar, pages, clusters, search, create, content, evolution, topics, engines, page, topic, seo, cluster.
• Uscreen vs Teachable: Which Platform Wins? - Are you considering launching your own online course? If so, you're likely in the market for an online course platform to help you get your venture off the ground.  Uscreen and Teachable are two of the most popular tools for… Continue reading Uscreen vs Teachable: Which Platform Wins?
  Topics: vs, courses, video, analytics, features, course, teachable, students, create, uscreen, platform, wins, content.
• Using Amazon Pay to Create a Customer-Centric Checkout Experience - Shopper experience lies at the heart of ecommerce. Businesses can succeed or fail depending on how seriously they take customer…
  Topics: payment, pay, amazon, customer, create, process, experience, trust, using, shoppers, customercentric, checkout, merchants.
• Want To Grow Your Ecommerce Brand? Take Advice From This Industry Expert. - The Ultimate Guide To Shopify has all the tools you need to start and grow your own online business.
  Topics: weighs, ecommerce, website, laugh, does, thrive, brand, products, advertising, create, space, creating, business, shopify, expert.
• Waterfall Charts: The Marketing Graph You Need to Hit Your Goals - Last November, my husband and I were on our honeymoon in Maui. One of the main activities we wanted to do was a hiking tour near the waterfalls. We dreamt of swimming in the cascading water at sunrise.
  Topics: choose, goals, data, graph, marketing, hit, charts, values, chart, traffic, value, youll, waterfall, need, create.
• Watermarks: Why You Need Them + 6 Easy Steps to Create One - Imagine you spend hours working on a cool graphic for a social media post. You finally get it just right and post it on social media. The next day, you log on and see that someone else has posted your image without your authorization and is purporting your work as their own.
  Topics: help, steps, watermarks, easy, watermark, protect, social, create, media, need, content, brand, image.
• What Are Brand Assets? 6 Examples to Inspire You - All companies that want to attract customers and stand out against competitors need strong brand assets. These elements help build an identity, maintain consistency, and create trust. Considering that trust is the second most important factor in buying from a new brand, it's essential for companies to design brand assets that highlight their values, strengths, offerings, and identities.
  Topics: examples, elements, assets, color, company, inspire, customers, branding, palette, logo, create, brand.
• What Is Automated List Building Software and Why Your Marketing Team Needs It - List building is a strategy that allows marketers to target customers based on their needs, goals, or other personal criteria (e.g. purchase history, location, age, etc.). These lists can be applied to all marketing materials (as well as the work of sales and service reps) to help your team offer customers a personalized and delightful customer experience.
  Topics: software, lists, customers, automated, sms, based, needs, help, team, building, create, email, marketing, list.
• What Is Content Intelligence? - The way businesses collect data is changing. But data is essential to great content strategy. That's why content intelligence is coming into the conversation.
  Topics: platform, content, intelligence, strategy, marketing, tools, create, tool, help, data.
• What are Instagram Guides? [+ How to Create One] - If you're on Spotify, chances are you've curated a playlist with all your favorite songs — and rearranged them in a specific order. But did you know you can do something similar on Instagram?
  Topics: instagram, way, guide, guides, content, create, favorite, share, promote, products.
• What is Content Governance? 4 Easy Steps to Create a Model in 2022 - Without a content governance model in place, your content marketing efforts can seem scattered and chaotic, opening the opportunity for your audience to replace you with a competitor.
  Topics: roles, procedures, policies, standards, company, team, create, steps, governance, model, easy, content.
• What is Context Marketing? Why It Matters in 2022 [+Examples] - While it's fair to say most marketers are on-board with the importance of content marketing, there's still an aspect of marketing that doesn't get as much love: context marketing.
  Topics: examples, matters, right, create, youre, offers, leads, smart, context, content, marketing, know.
• What is Productivity: Your Complete Guide - Productivity is on the minds of almost every marketer, but what is productivity? How do you know if your idea of productivity aligns with that of your company or teams? Why is it necessary, and what can you do to be more productive?
  Topics: tasks, different, productive, workspace, list, create, guide, todo, daily, productivity, complete.
• What's an Instagram Handle? (+4 Ideas to Help Create Your Own) - Did you know Instagram has over 1 billion active users? With so many on the platform, it can be challenging to find one particular person or business. Enter the Instagram handle.
  Topics: username, create, business, example, profile, prospects, help, ideas, whats, handle, card, change, instagram, brand.
• Why Your Brand Needs A Strong Visual Identity [+ 5 Examples to Inspire You] - Take a second to think about one of your favorite brands. A logo, storefront, color, or memorable ad campaign will likely pop into your mind. That's because a brand's visual identity is a powerful tool for telling a company's story, building customer affinity, and increasing revenue.
  Topics: company, brand, needs, inspire, customers, brands, strong, create, examples, identity, visual, visuals, logo.
• ZMO.ai secures $8M led by Hillhouse to create AI generated fashion models - With breakthroughs in machine learning, it’s no longer uncommon to see algorithmically generated bodies that can move and talk authentically like real humans. The question is now down to whether startups offering such products can achieve a sustainable business model. Some of them have demonstrated that potential and attracted investors. ZMO.ai, founded by a team […]
  Topics: zmo, ecommerce, humans, working, sales, secures, techcrunch, led, virtual, hillhouse, fashion, create, generated, startup, companies, models, zmoai, customers, ai.