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Privacy Changes to Streaming Ads Are Coming
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Connected television, a rising star in the targeted, programmatic advertising industry, will soon be impacted by new privacy measures. Connected television is often called CTV or OTT. The latter stands for "over the top" and is reminiscent of cable boxes or Roku devices that sat over the top of televisions.
Topics: devices, television, device, streaming, targeting, graph, tv, ctv, ip, coming, changes, addresses, privacy, ads, advertisers.