Top 2020 resources on customer

Best customer resource in 2020.
Learn more about customer to improve your e-commerce strategy.

• 10 Ways to Increase Average Order Value in 2020 - The key benefit of increasing average order value is that you make more money from each transaction. Thus, making your store more profitable. Often, when a customer shops online, they’ll only buy exactly what they’re looking for. However, with some of the average order value strategies that we’ll share in […]
  Topics: order, free, gift, example, customers, ways, value, increase, help, average, customer.
• 15 Sports and Outdoor Brands with Action-Packed Ecommerce Site Designs - Professional snowboarder Travis Rice once said, “I wouldn’t even call snowboarding a sport. For me it’s just a way of…
  Topics: value, ecommerce, actionpacked, experience, community, customer, product, brand, designs, content, examples, site, customers, outdoor, way.
• 16 Fascinating Tracks and Sessions You Can’t Miss at eTail West 2020 - It’s that time of year again — eTail West is right around the corner! While there are many ecommerce conferences…
  Topics: west, industry, learn, tracks, brands, customer, ecommerce, conference, sessions, etail, marketing, attend, digital.
• 17 Tips For Online Small Business Owners - Chapter by chapter we’ve unlocked the keys to online small business success. You’ve created a great product. Built a stunning…
  Topics: marketing, tips, brand, customer, way, products, owners, small, website, business, customers.
• 25 Case Study Examples Every Marketer Should See - The saying "lead by example" is important in politics and leadership roles -- and it's also critical in marketing.
  Topics: customers, studies, uses, study, page, examples, customer, viewers, video, text, case, marketer.
• 3 Types of Marketing Attribution Software to Try in 2020 - Despite (and because of) the many technologies marketers use, determining what drives a sale remains one of the messiest areas of marketing.
  Topics: customer, purchase, marketers, models, touchpoint, data, model, software, attribution, credit, marketing, types, try.
• 4 Pivots Companies Are Making in Light of COVID-19 [New Data] - When HubSpot surveyed a handful of business leaders within our customer base, we discovered that most expect to see "somewhat slower" or "much slower" growth in the next year as a result of the global pandemic and economic climate.
  Topics: light, companies, current, business, making, customer, pivots, marketing, events, strategies, resources, sales, customers, covid19, data.
• 5 Brands Using Social Media To Grow Buzzworthy Online Communities - Every marketer is focused on bringing attention to their product or service by growing a strong following. But not all realize the effects building and nurturing an online community can have on your brand. Social media marketing has evolved and the need to build relationships with your followers has never been more important.
  Topics: social, community, users, customer, using, brand, buzzworthy, communities, brands, grow, online, live, customers, media.
• 5 Examples of Truly Unique Company Culture - When I start a job search, a huge factor that notates whether or not I send in an application is a company culture I can see myself contributing to and thriving in. I am totally one of the candidates who won't apply to a company with a negative reputation.
  Topics: company, high, examples, employees, work, team, unique, employee, zappos, culture, customer, truly.
• 56% of Germans read reviews before buying - More than half of online shoppers in Germany use customer reviews to help them make a buying decision. Young people in particular rely on the experiences that other buyers had with a certain product. Aside from customer reviews, price comparison websites and tips from friends and family are also often… Continue reading
  Topics: websites, read, customer, shoppers, rely, tips, reviews, germans, buying, trust, online, decisionmaking.
• 7 Ways Big Data Will Impact Ecommerce in 2020 - As ecommerce grows, so does the data that is stored. Only a fraction of that data is utilized, however. But data scientists are getting better at merging, standardizing, and analyzing. What follows are my data predictions for ecommerce for 2020.
  Topics: human, marketing, data, customer, ecommerce, variations, using, big, merchants, worldwide, customers, impact, tasks, ways.
• 8 Key Personnel Roles for Ecommerce Success in 2020 - It is easier than ever to launch an ecommerce business. Sourcing products is not a problem. Platforms equalize the capabilities of competing stores. Success, therefore, depends on your execution.
  Topics: customer, site, products, team, ecommerce, merchandising, product, roles, key, manager, content, success, personnel, business.
• 8 Tips On How To Handle Customer Complaints (Plus How To Solve Them) - Your customers are the lifeblood of your business. Without your customers’ approval, your business would never grow, which is why customer service is so crucially important. More now than ever, thanks to the internet and social media, your customers are becoming increasingly vocal about their experiences with businesses – whether […]
  Topics: tips, complaints, plus, complaint, customer, service, problem, customers, know, solve, sure, youve, product, handle.
• 9 Ways You Can Improve Your Ecommerce Website Design - The other day I was shopping online for a Nintendo Switch, a popular handheld gaming console. The popularity of the console has made it extremely difficult to find one — stores like Best Buy and Target were out of stock.
  Topics: website, improve, product, look, service, options, ways, customers, customer, filtering, ecommerce, design.
• Adobe SVP Outlines 3 Trends Driving Experience-Driven Commerce - Everyone in business is navigating uncertain times and trying to find ways to quickly adapt to the new reality, said Aseem Chandra, SVP, strategic marketing for Adobe Experience Cloud, during his keynote as part of the all-digital, on-demand Adobe Summit.
  Topics: moment, trends, driving, chandra, customer, commerce, svp, outlines, experience, experiences, consumers, online, experiencedriven, adobe.
• All-New Shopify POS: Rebuilt for Today's Retail Experience—and Free Until October 31, 2020 - At Shopify, we believe retail is poised to adapt to the recent crisis and rebound stronger than ever. That’s why we’re introducing the all-new Shopify POS, our fully reimagined point-of-sale solution, to help brick-and-mortar retailers reopen stores into the modern retail environment. And we're making it completely free until October 31, 2020.More
  Topics: customers, staff, customer, allnew, pos, free, products, sales, rebuilt, experienceand, online, todays, business, shopify, retail.
• An Inside Look At HubSpot's Enterprise Marketing Playbook - We debate a lot at HubSpot about how much of our marketing playbook to share with the world. That’s the tricky thing about marketing to marketers (and sales and service teams for that matter) — your instinct is to share everything, but if you do, you run the risk of losing your competitive edge.
  Topics: ads, hubspot, look, content, inside, marketing, hubspots, weve, customers, playbook, enterprise, strategy, customer.
• Boost Your Promotional Strategy (+ Online Sales) With Customer Discounts and Free Shipping - Every consumer loves a good deal (myself included). So much so that 92% of consumers in the U.S. used coupons when…
  Topics: boost, discount, customer, free, customers, discounts, products, promotional, great, offer, sales, business.
• Brick and mortar is back: The retail apocalypse is ‘nearing its end’ - The retail apocalypse is nearing its end, giving brick-and-mortar the opportunity to make the comeback of a lifetime, says CitiXsys VP Paula Da Silva.
  Topics: nearing, mortar, brick, retail, experience, personalised, locations, apocalypse, gen, end, data, shopping, z, millennials, customer.
• Building a customer centric ecommerce strategy and roadmap - This article is the first in our B2B Ecommerce: Mastering the Basics series. It’s our editorial focus to support B2B practitioners through various stages of their digital journey. This series includes topics on establishing a clear customer-centric ecommerce strategy, resource allocation, user experience, change management, technology selection, optimization and trends.
  Topics: building, ecommerce, customer, state, need, initiatives, roadmap, strategy, centric, key, jbd, customers.
• Businesses Must Strive To Make Every Experience Shoppable - As COVID-19 changes everything about life and work, digital commerce is becoming the only way business can be done for thousands of companies around the world.
  Topics: digital, strategy, shoppable, customer, ecommerce, commerce, adobe, customers, journey, businesses, strive, chakravarthy, experience.
• COVID-19 and Your Online Business: Supplier Communication and Customer Service - With coronavirus continuing to disrupt so much of our daily life, it’s difficult for ecommerce business owners to know what the best course of action is. Do you continue to take orders and try to fulfill them? Do you issue refunds to customers and hit pause on your store? It’s […]
  Topics: customer, ensuring, good, communication, reviews, epacket, customers, suppliers, coronavirus, supplier, know, message, shipping, store.
• Competing With Amazon: How Amazon’s Top Ecommerce Competitors Survive and Thrive - Amazon, launched by president and CEO Jeff Bezos in 1994 just outside of Seattle, Washington, is a global ecommerce giant. With…
  Topics: need, customers, customer, amazon, successful, company, online, competitors, ecommerce, sales, products, website.
• Congratulations to our Adobe Digital Experience Partner of the Year Award Winners - Magento and Marketo partners are expanding their expertise to drive continued success for customers. Read more.
  Topics: marketing, customers, adobe, winners, congratulations, partner, magento, commerce, customer, experience, commercialmagento, marketo, americas, award, digital.
• Contactless Order Fulfillment: Customer and USPS Pickup Options for WooCommerce - Get your physical products or food safely into the hands of customers with contactless store pickup and USPS shipping options. Here’s how to set it up fast!
  Topics: customer, choose, order, woocommerce, fulfillment, shipping, online, products, customers, options, local, pickup, usps, way, contactless.
• Covid-19 Accelerates Change for B2B Distributors - Last year, in "How to Prosper as a B2B Distributor," I addressed the urgent need for wholesale distributors to evolve. I explained the necessity of migrating to a self-serve digital shopping experience. Covid-19 has accelerated that need.
  Topics: ask, b2b, card, pandemic, change, distributors, accelerates, covid19, shipping, customer, service, digital, orders, distributor.
• Covid-19 will speed up the reshaping of global retail trends, says KPMG - Covid-19 has accelerated key underlying global retail trends that were already reshaping the industry according to a new report by KPMG.
  Topics: covid19, retailers, speed, customer, report, global, shopping, reshaping, retail, online, kpmg, trends, need, business.
• Customer Retention: 10 Tips to Keep Your Customers Coming Back - Customer retention is more valuable than customer acquisition.  Some people say it costs five times as much to earn a new customer than it does to retain an existing one. Others say that retaining customers is seven times more valuable. And finally: “Acquiring a new customer is anywhere from five […]
  Topics: customer, social, loyalty, way, products, tips, email, youre, retention, sure, customers, coming.
• Direct to Consumer Trends: Up & Coming Brands Succeeding with DTC - Think about the first time you purchased furniture.  Chances are you trudged along in a warehouse or department store, making…
  Topics: customers, customer, winning, brands, dtc, product, directtoconsumer, source, brand, experience, direct, furniture, trends, consumer.
• Done Right, Customer Profiles Drive Revenue - A good customer profile relies on objective information to describe shoppers, often segmenting them around the reasons they choose a company or product. In this post, I'll offer tips for building and using customer profiles.
  Topics: drive, information, ecommerce, customers, objective, profiles, right, personas, customer, shoppers, revenue, marketing, used.
• Drop Shipping vs Affiliate Marketing In 2018 [Which Is Better?] - Are you considering Shopify drop shipping vs affiliate marketing in 2018? In this article, I discuss the differences between these two business models (both good and bad).
  Topics: shipping, pen, drop, money, affiliate, marketing, dont, traffic, better, vs, business, customer.
• Ecommerce 2020: Enabling new business models with IoT - The Internet of Things (IoT) is enabling a slew of new business models. However, due to new requirements the traditional monolithic commerce platforms are not the best choice for the IoT-enabled use-cases. Learn why API-first platforms are the way to go for the digital new world.
  Topics: enabling, business, customer, manufacturer, equipment, including, ordering, inventory, ecommerce, models, order, vending, iot, smart.
• Ecommerce Customer Experience: Creating a Truly Great Experience for Users in 2020 - When Exxel Outdoors’ mobile traffic started really taking off, they noticed that the revenue wasn’t following. The amount of effort it…
  Topics: site, product, customer, creating, shoppers, great, customers, mobile, experience, products, shipping, ecommerce.
• Ecommerce Product Releases: March 2, 2020 - Here is a list of product releases and updates for late February from companies that offer services to online merchants. There are updates on digital marketing tools, artificial intelligence, video creation, cybersecurity, shipping, and customer service and returns.
  Topics: ecommerce, releases, product, card, launches, million, video, services, service, sellers, optimization, customer, platform.
• Ecommerce Product Releases: May 17, 2020 - Here is a list of product releases and updates for mid-May from companies that offer services to online merchants. There are updates on online payments, loyalty programs, selling on Amazon, virtual reality, and more.
  Topics: releases, online, loyalty, customer, ecommerce, merchants, spaces, product, platform, payment, pay.
• Email Marketing Automation: A Full Guide for Ecommerce - Get started with email marketing automation! Check out how easy it is to implement marketing automation for your store + 4 workflows you can set up today.
  Topics: cart, email, guide, workflows, messages, customers, automation, workflow, customer, create, ecommerce, marketing.
• Essential Tasks for a New Ecommerce Marketing Manager - There are at least seven tasks that could help a new ecommerce marketing manager during, say, the first 60 days. A new hire who tackles these tasks is likely to enjoy a successful relationship with the company.
  Topics: help, essential, ecommerce, companys, customer, goodyear, strategy, product, tasks, manager, business, marketing.
• Everything You Need to Know About Business Process Automation - When I think of automation, my first thought is that judgment day from "The Terminator" is upon us. However, conspiracy theories aside, automation can actually help marketers grow better and do their jobs more efficiently. In fact, 29% of marketers are using automation to help them personalize customer engagement. Overall, marketers' adoption of artificial intelligence has grown by 44% since 2017.
  Topics: automation, tasks, customer, process, team, need, software, human, tools, help, business, know.
• Everything You Need to Know About Ecommerce Marketing - With nearly every marketing operation now taking place online, it can be tough to distinguish between the various types of digital marketing people use today. For example, take ecommerce marketing — what is it and how does it compare to practices like social media, content, search engine, and email marketing?
  Topics: ways, need, customers, email, ecommerce, marketing, customer, content, product, know, business, online.
• Facebook Chatbots for Business: The Definitive Guide - You’ve set up a visually stunning cover photo for your Facebook business page, chalked a marketing plan, and are almost done setting up your shop on the social network too. But when it comes to a Facebook chatbot for Messenger, you find yourself scratching your head.  Should I give it […]
  Topics: bot, business, facebook, guide, customer, page, messenger, creating, stepbystep, blocks, chatbot, customers, answer.
• Five Keys to a Successful About Page - There are five keys to keep in mind when you write an about page. See examples of how to build trust with your audience and stand out from competition.
  Topics: audience, customers, values, product, keys, theyre, dont, page, customer, trust, business, successful.
• From selling to buying: what insurance can learn from retail - Customers of insurance companies are starting to demand the same style of customer experience and convenience they have come to expect from retailers.
  Topics: buying, channels, retail, learn, work, easier, insurance, selling, customer, working, customers, digital, way.
• How HubSpot Built a World-Class Conversational Marketing Program - Over the last few years, HubSpot's audience has gotten chatty. Chatbots and live chat became some of the most popular ways to reach HubSpot and the humans here. For years, prospects have wanted to ask questions and get direction while navigating the website.
  Topics: coaches, chat, program, sales, worldclass, built, users, prospects, marketing, chatbots, questions, conversational, hubspot, customer.
• How Market Intelligence Will Make Your Marketing Team More Agile - When I was younger, my dream was to open a cheese store with my family. My mom, brother, sister, and I — we're all obsessed with cheese. So anytime I see a cheese store, I'll go in and sample everything … for research, obviously.
  Topics: marketing, product, information, understand, intelligence, research, customer, help, market, gather, agile, team.
• How Much You Should Actually Spend on Digital Advertising in 2020 - If you clicked on this post hoping to read something like "If you spend $1,000 dollars on digital advertising a month, you'll hit your marketing goals easily!" I'm sorry to disappoint.
  Topics: digital, advertising, average, business, ads, actually, customer, spend, revenue, ad, rate.
• How Pomelo is redefining O2O retailing in Asia - Pomelo, a technology company that makes fashion, is changing the way Southeast Asian women shop.
  Topics: technology, retailing, asia, brand, customer, partner, o2o, pomelo, customers, fashion, redefining, omnichannel, stores, retail.
• How Reliance’s JioMart platform will reshape India’s online grocery market - Reliance Industries has entered India’s online grocery retailing market via a new e-commerce platform JioMart, which started pilot trials last month in Mumbai.
  Topics: reliances, platform, online, jiomart, grocery, fg, reliance, reshape, services, retailers, customer, domestic, indias, market, offline.
• How Robinsons developed an app to boost loyalty and engagement - Singapore-headquartered department-store chain Robinsons has built a 120,000-strong loyalty programme database in just 18 months using an app-based solution.
  Topics: points, customer, store, programme, engagement, boost, data, ecommerce, app, robinsons, developed, loyalty, lot, customers.
• How True Value improved online conversions with 360º images - This article offers an overview of how True Value added 360-degree images to their marketing mix and improved outcomes for their online channels, along with some insight on the structures they had in place that made their success possible.
  Topics: improved, digital, conversions, customers, 360º, marketing, images, online, customer, true, value, content, example, 360degree.
• How We Prioritized Which Review Sites We Care About at HubSpot - HubSpot CEO Brian Halligan has said it many times: More businesses die each day from overeating than from starvation. They spread themselves across so many different priorities that it becomes impossible to gain major traction with any of them.
  Topics: important, care, prioritized, review, scoring, site, customer, score, hubspot, criteria, sites, different.
• How Webinars Can Help Your Customer Retention Strategy in 2020 [IG] - When you first think of webinars, you probably think they're a great tactic for the first part of the flywheel — attract. While you'd be right, webinars are also a way to delight and retain customers.
  Topics: think, webinars, customer, way, work, youd, strategy, help, retention, journey, buyers, ig, b2b, working, webinar.
• How to Build a Customer-Centric Strategy for Your Business - Your business lives and dies by the customer experience. Its culture, assets, structure, marketing, and sales all need to work together to deliver satisfactory outcomes. While focusing on the product and trying to sell as much of it as possible is natural, no longer can you afford to ignore the […]
  Topics: experience, companies, customer, business, strategy, need, products, customercentric, company, customers, product, build.
• How to Create A Return Policy That Will Make Your Buyers Come Back - Customers will return their purchases but you can take steps with your return policy to make it as painless as possible for you and your customers.
  Topics: buyers, customer, returns, tip, thing, pages, youre, customers, create, come, return, policy, product.
• How to Drive External Traffic to Your Amazon Listing - Get a stream of traffic coming to your Amazon listing that's ready to purchase your product! Plus, learn how to own that traffic long-term.
  Topics: product, funnel, shovel, video, customer, amazon, drive, sales, dream, traffic, listing, able, external.
• How to Evaluate Market Viability for Your Products - After you determine your products’ viability, you should be able to answer these two questions: Can my business produce profit…
  Topics: business, shipping, ideas, products, market, product, consider, viability, customer, customers, updated, evaluate, need, youll.
• How to Identify and Analyze Your Target Market in 2020 - In a perfect world, every single human would love your product. But, as we all know – life isn’t perfect.…
  Topics: identifying, business, audience, market, customer, product, target, help, customers, service, analysis, youll.
• How to Improve Your Corporate Marketing Strategies [+ Examples] - I know I've talked about this before (if you've read some of my other blog posts, you might know this already), but I love Taco Bell's marketing. The quick-wit on Twitter, the upheaval in their branding a few years ago … I love it all. The main reason I admire their corporate marketing is because it has a real brand story that I can relate to as a customer.
  Topics: customers, corporate, brand, customer, improve, help, audience, know, way, strategies, company, marketing, examples.
• How to Master Customer Engagement - Do people look forward to reading your newest blog post? What about commenting on your Instagram photos? Climbing to the top of your loyalty program? For many brands, it’s a constant struggle to keep their audience engaged and interested – let alone build an attentive audience in the first place. […]
  Topics: master, social, customer, media, brand, look, content, company, measure, customers, engagement.
• How to Pivot Your Content Plan in a Rush - Imagine this: as a content marketer, things are going pretty well for you — you're confident about your upcoming campaign, the ROI from your last couple were stellar, and projections for the new one looked just as good, if not better, than ever before. And then something happened.
  Topics: rush, audience, content, youve, needs, pivot, strategy, customer, customers, goals, plan, need.
• How to Remain Competitive in a Saturated Online Retail Market - Strategies for staying ahead amid a dizzying e-commerce landscape.
  Topics: saturated, remain, competitive, youll, customer, unparalleled, market, try, competitors, customers, youre, way, online, retail.
• How to Turn Your Content Marketing Into A Sales Machine - As a dog owner and entrepreneur, Trevor Crotts launched BuddyRest to create quality mattresses that offered support and comfort for dogs. In this episode of Shopify Masters, Trevor Crotts of BuddyRest, shares how he found a product-market fit, created compelling content, and his thoughts on the future of ecommerce.More
  Topics: able, sales, turn, product, going, need, thats, think, customer, machine, really, lot, marketing, content, dog.
• How to Understand Customer Needs – and Give the People What They Want - A business is nothing without its customers. Despite this indisputable fact, some businesses try to manage without paying any sort of special attention to their customers’ needs. They focus on their own ideas and assumptions without stopping to listen to how relevant or effective they are. Spoiler alert: those businesses […]
  Topics: meet, feedback, need, needs, product, understand, business, identify, customer, customers, psychological.
• How to Write a Case Study: Bookmarkable Guide & Template - Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises. Writing a case study is a great way to do that.
  Topics: case, write, customer, guide, studies, template, client, product, subject, questions, study, success, bookmarkable, service.
• How to Write and Promote a Return Policy Customers Love (Includes Example Refund Policies From Real Ecommerce Businesses) - In early 2017, LL Bean rolled back their infamous return policy to be just a little less generous. After seeing…
  Topics: ecommerce, policy, policies, need, return, customers, returns, customer, easy, real, refund, dont, template, examples, write.
• HubSpot's CCO on Why We Need to Talk About Growth - "G-R-O-W-T-H": a simple, six-letter word that has become remarkably difficult to say in recent weeks.
  Topics: businesses, growth, teams, cco, way, customers, talk, times, need, customer, crisis, marketing, experience, hubspots.
• Learn Email Marketing: Everything from List Building to Advanced Lifecycle Automation - Are you just getting started with email marketing? Or, maybe you're in the middle of mapping out your next lifecycle campaign. Either way, our guide shares tips, data, and examples to help you find and implement the right email campaigns for your business. And, you'll learn our best practices for making the most of every broadcast.More
  Topics: customers, building, customer, list, lifecycle, products, subscribers, emails, email, automation, product, learn, marketing, purchase, advanced.
• Logistics brands top customer experience rankings - Hong Kong-based consumers have named logistics brands as top performers for customer experience excellence (CEE), according to an online KPMG survey of 1999 consumers in the city.
  Topics: rankings, logistics, consumers, expectations, hong, customer, personalisation, brand, loyalty, customers, experience, brands.
• Magento 2.3.4: Building More Engaging Customer Experiences - To kick off the new decade, Magento Commerce and Magento Open Source 2.3.4 arrive today to help merchants build more engaging customer experiences that exceed expectations, keep customers returning, and drive sustained growth. Read more.
  Topics: building, merchants, magento, customer, pwa, builder, studio, stock, adobe, experiences, engaging, release, customers, page.
• Managing Custom Prices in BigCommerce - Not every customer pays the same price. Online merchants sometimes offer different prices to different sorts of customers. Businesses on BigCommerce's Enterprise plan can assign prices to customer groups, such as wholesalers or retailers.
  Topics: products, managing, price, customer, custom, wholesale, pricing, group, lists, list, bigcommerce, retail, prices.
• Marketers: Is Your Ecosystem Ready for 2020? - At your company, you have multiple teams, dozens of tools, thousands of customer touchpoints, and new challenges every day. And through it all, your customers have much higher expectations than they did 10 years ago.
  Topics: ready, software, hubspot, marketers, marketing, customer, experience, business, help, ecosystem, service, tools.
• Measuring Success: Analytics - Success is nothing without a way to measure it. Studying important metrics — like conversion rate, click-through rates, average time on your…
  Topics: online, marketing, customer, youre, help, success, site, measure, rate, traffic, business, visitors.
• Need Sales in the Pandemic? Boost Customer Service - As the coronavirus keeps millions of people at home, traffic to online stores continues to increase. According to Statista, even non-essential purchases are shifting online. The keys for businesses are two-fold: encourage sales during the shutdown and retain as many new customers afterward.
  Topics: customers, need, business, live, online, pandemic, service, times, boost, virtual, social, sales, customer, chat, shipping.
• Patience Helped This Husband and Wife Dropshipping Duo Build an $800k Store - Talk to most entrepreneurs about why they put in the long hours on their endeavors, and they’ll tell you it’s all in aid of building a better life. They’re busy putting in the hard yards now so that in the weeks, months, and years to come, they’ll be able to […]
  Topics: products, namrata, winning, customer, store, making, mistakes, started, months, product, learn, helped, 800k, shishir, lot, dropshippers.
• Plan for fraud (but try to prevent it) - As much as 7.5 percent of all online transactions are fraudulent in one way or another. They all cut into profits. Merchants should plan for fraud and build it into cost calculations and into the necessary margins to cover. Merchants should also strive to prevent it.
  Topics: postage, customers, try, customer, chargebacks, fraud, reduce, nondeliveries, fraudulent, plan, sent, prevent, product, returns.
• Product Descriptions: How to Write Persuasive Copy That Sells - In this article, we discuss how to write persuasive ecommerce product descriptions that persuade your customers to make purchases so you can get more sales.
  Topics: descriptions, pages, sells, customer, products, write, website, product, page, persuasive, copy, customers, category.
• Remote Ecommerce Jobs: Finding the Perfect Career in Ecommerce - Find out the best remote ecommerce jobs on the market, the skills & experience required to get them & some ecommerce jobs you’ve never heard of before!
  Topics: career, finding, perfect, ecommerce, writing, remote, sales, development, customer, jobs, job, business, marketing.
• Shop-Awards 2020 winners revealed - The Shop-Awards 2020 were handed out. This award show is organized by Internet World Business and praises the best online stores in Germany. A total of 17 different online retailers won an award. The gala event for the tenth anniversary of the Shop Awards had to be canceled by the… Continue reading
  Topics: different, won, winners, rose, business, customer, shopawards, bikes, best, webinar, brands, revealed.
• Should retailers use emoticons in customer service exchanges? - Service providers who use emoticons are perceived as warmer, but less competent, according to a new research paper, which offers sage advice for retail brands engaging with consumers across digital platforms.
  Topics: usage, used, study, emoticons, customer, exchanges, service, emoticon, customers, employee, warmer, retailers.
• Study Shows Digital Commerce Maturity Among Consumer Brand Manufacturers Leads To Revenue Growth - A new report, commissioned by Adobe in partnership with 451 Research, focuses on the high-level IT trends, digital transformation pain points and opportunities, and technologies exerting influence over the digital commerce experience. It also offers a road map to achieving global digital commerce excellence. Read more.
  Topics: customer, technologies, experiences, transformation, revenue, shows, leads, consumer, maturity, commerce, study, leaders, growth, manufacturers, digital, strategy, businesses.
• Succeeding In The New Normal Using Digital Commerce - Creating a winning eCommerce experience for these times involves evaluating your service strengths and limitations, then constructively applying those insights to where they’re needed most. Read more.
  Topics: business, order, using, customers, digital, site, ecommerce, commerce, social, customer, succeeding, strategy, media, shipping, normal.
• The 5 Goals to Consider When Creating a Marketing Strategy - Life is full of big decisions. And, nine times out of ten, they're not ones you want to jump into without a little thought or pre-planning.
  Topics: brand, customer, leadership, consider, thought, leads, strategy, marketing, goals, awareness, creating, business, youre.
• The Beginner's Guide to Customer Targeting - Sometimes, in the marketing industry, you have to close your eyes and take a leap of faith.
  Topics: targeting, customer, guide, segmented, target, customers, segmentation, help, buyer, beginners, way, audience.
• The Psychology of an Online Shopper - Why do people buy? How do you persuade them? What images should you use? Make more sales by designing your site using the psychology of an online shopper.
  Topics: products, important, shopper, theyre, customer, online, psychology, product, provide, customers, site, website, way.
• The Ultimate Guide to Customer Satisfaction - Do you know how happy your customers are with your products, services and their overall experience with your company?  If your answer is “no” or “I’m not sure,” then you need to take action and figure it out.  Measuring customer satisfaction can show you where your business is getting it […]
  Topics: survey, service, company, customers, guide, satisfaction, score, example, ultimate, satisfied, responses, customer.
• The Ultimate Guide to Using WhatsApp for Business in 2020 - Does your business offer international services, but you've found it hard to connect with global customers in a personalized, cost-effective way? Do you, as a marketer, struggle with offering one-on-one experiences with customers when you're not online?
  Topics: app, business, guide, profile, customer, users, using, marketing, customers, messaging, ultimate, whatsapp.
• The Ultimate List of Types of Marketing [41 and Counting] - Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates, AT&T launched the first banner ad, and the CRM industry was just starting to thrive.
  Topics: audience, list, customers, product, email, media, types, customer, counting, social, content, marketing, ultimate, brand.
• The Unsung Relationship Between Customer Experience & Marketing: Delivering the Brand Promise - If I asked you what marketers identify as the number one most exciting business opportunity in 2019, I bet most of you would guess "social media", "mobile-first experiences", or even "video marketing".
  Topics: automation, experience, customer, relationship, teams, tools, data, unsung, sales, brand, service, promise, marketing, delivering, insights.
• The evolution of instore retail: real data and customer experience rule - The rise of e-commerce in recent years has challenged brick-and-mortar retailers to ramp up their in-store customer experience and offer incentives to shoppers that cannot be acquired online. Consumers today seek convenience, choice, and unique products. They also understand the tradeoffs between both ‘online’ and ‘offline’. Cyber shopping offers convenience and flexibility minus the intimacy […]
  Topics: experience, personalised, instore, need, shopping, evolution, rule, data, customer, valuable, real, customers, retail.
• The state of ecommerce delivery in the UK - Ecommerce in the United Kingdom is still booming, with last year’s sales up 11 percent on 2018. This growth is also driving the delivery business. But what is the current state of the UK ecommerce delivery market? To answer this question, Parcelhub interviewed a hundred B2B and B2C mid-market retailers… Continue reading
  Topics: state, consumers, delivery, ecommerce, customer, retailers, parcelhub, united, offer, respondents, service, uk.
• This Founder Built a $1 Billion Brand ... By Giving Away $5 Gift Cards - By getting scrappy, Grove Collaborative's Stuart Landesberg learned big lessons.
  Topics: learned, gift, founder, cards, products, thought, customer, company, giving, grove, away, landesberg, didnt, brand, built, investors, billion, starbucks.
• Three Essential Follow-Up Emails Every WooCommerce Store Needs - It’s more important than ever to follow up with existing customers. Learn how to save a ton of time by automating your most important follow-up emails.
  Topics: customer, send, win, needs, create, essential, email, customers, store, abandoned, emails, followup, woocommerce, cart, welcome.
• Top 10 Get Elastic articles of 2019 - A yearly recap of the top ecommerce articles covered on Get Elastic in 2019. Check out what you might have missed.
  Topics: payments, customer, elastic, chatbot, voice, pay, articles, commerce, learn, ecommerce, apple, trends.
• Turn Browsers Into Buyers With These 4 E-Commerce Marketing Strategies - Using these marketing tricks, there's light at the end of the funnel.
  Topics: using, tricks, turn, sense, video, buyers, browsers, product, especially, useful, customer, ecommerce, marketing, strategies, sales.
• Unified Commerce: An Introduction to the Next Generation of Retail - With a unified commerce platform, businesses can effectively sync their online store and in-person sales. With a single view of inventory, orders, and customer data, it's much easier to keep track of what’s happening across your entire business in real-time. Best of all, customers reap the benefits of always up-to-date product inventories and the flexibility to browse, pay, and fulfill orders however they want.More
  Topics: introduction, online, store, unified, retail, inventory, commerce, generation, customer, shopping, sales, customers, channels, experience.
• Use Cross-selling to Increase Trust, Loyalty, Sales - Cross-selling is the act of successfully offering complementary items on the same or subsequent orders. This tried-and-true practice can help retailers of all sizes and product types boost average sales totals and customer loyalty.
  Topics: loyalty, products, related, buy, stores, accessories, crossselling, sales, increase, supplies, trust, items, customer.
• Welcome to The New Decade of Marketing - Marketers, welcome to 2020.
  Topics: decade, experience, better, customer, welcome, marketing, report, buyers, content, acquisition, businesses, marketers.
• What is retention marketing and how to make it successful? - A study by Harvard Business School found that if the customer retention rate increases by 5%, profit can rise up to 95%. And, what’s even more mind-blowing, is that according to an Adobe white paper for an ecommerce store, repeat customers generate 40% of its revenue. This article will highlight how to create effective retention campaigns and examples that will inspire you to take immediate action.
  Topics: retention, order, store, customers, successful, marketing, products, need, email, create, customer.
• Which Ecommerce Metrics You Should Measure (And Why They’re Important) - Metrics. Everyone wants them, everyone needs them. Whether you’re a high school math teacher, an NFL scout, or a digital…
  Topics: measure, rate, customers, youre, improve, metric, metrics, number, line, customer, important, ecommerce.
• Why Customer Communication is Crucial in Times of Uncertainty - During COVID-19, you might be tempted to stay silent. But your customers need to hear from you! Learn how to craft the right message with the right tone.
  Topics: customer, times, business, social, crucial, communication, help, online, customers, uncertainty, know, shipping, youre, need, let.
• ‘I Am Capable of Doing This’: How One Entrepreneur Built a Brand, Community, and Her Confidence - When it comes to starting her online store, entrepreneur Courtney White admits she probably started things the wrong way round. As well as working a full-time job and being a parent (to both children and dogs), Courtney has always run small businesses. But while she had success with her other […]
  Topics: build, things, built, really, courtneys, brand, finer, customer, confidence, courtney, community, entrepreneur, store, dandy, customers.