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10 Ecommerce Trust Signals to Build Customer Confidence (+ Increase Conversions on Your Site!) - In 2020, everything was a piece of cake. Crocs. Toilet paper. Plants. Pizza. They’re all literally cake! The viral meme…
Topics: product, customer, customers, reviews, signals, shopping, online, ecommerce, ways, include, site, trust, information.
11 Customer Retention Tools for Exponential Growth - 11 strategies you can use to improve customer retention! You’ll see why they work & services that can help you achieve customer retention for your business.
Topics: exponential, way, loyalty, help, improve, tools, customers, tool, growth, customer, service, retention, youre.
11 Stats That Make a Case for Landing Pages - A landing page is a standalone website page dedicated to a specific marketing campaign that is meant to convert site visitors into leads. Landing pages typically offer visitors something that they may be interested in, like an Ebook or a free trial, in exchange for contact information. Getting this information then gives businesses the tools they need to further nurture leads and urge them down the purchasing funnel.
Topics: using, information, customer, case, increase, conversion, rate, landing, page, pages, strategy, stats.
12 of the Best AI Chatbots for 2021 - Whether it’s on Facebook Messenger, their website, or even text messaging, more and more brands are leveraging chatbots to service their customers, market their brand, and even sell their products.
Topics: conversation, chat, customers, chatbots, chatbot, ai, messaging, service, best, aipowered, customer.
14 Last-Minute Ways to Market Your Ecommerce Business this Holiday - 14 last-minute ways you can improve your holiday marketing and drive more customers to your store to have a successful holiday shopping season!
Topics: holiday, deals, marketing, ways, customers, social, market, lastminute, business, shopping, tip, ecommerce, customer, products.
15 Key Performance Indicators to Help Improve Your Marketing - When I was cooking steak the other day, I had to use a meat thermometer to check and see if the meat was cooked all the way through. In other words, I had to look for an indicator to see how the cooking process was coming along. Marketing is fairly similar.
Topics: leads, kpi, customer, social, indicators, sales, marketing, key, performance, track, help, youre, improve, kpis, media.
3 Drop Shipping Secrets Beginners Need to Know - Although drop shipping has become all the rage in the ecommerce world over the past few years, there's a right way and a wrong way to do it.
Topics: shipping, test, way, drop, quality, need, youre, product, ordering, know, sure, beginners, secrets, customer.
4 Key Ways to Gain Customer Trust as an Ecommerce Business - Do your website visitors trust you? You need to build customer trust to turn website visitors into customers. Here are 4 ways you can start.
Topics: help, customer, business, products, gain, ways, users, ecommerce, trust, key, customers, website, youre.
4 Tips for Taking Your Brick-and-Mortar Store to the Online Realm - Whether caused by a global pandemic, economic downturn or simply a change in business model, many stores are taking operations online.
Topics: help, customer, realm, taking, tips, service, brand, store, brickandmortar, customers, website, mortar, online, sell.
5 Crucial Ways Retail Brands Can Pivot Toward Profitability - Building a new, sustainable business model is the defining factor separating success and failure.
Topics: shopping, profitability, customer, customers, service, online, delivery, retail, crucial, pivot, businesses, ecommerce, brands, options, ways.
5 Reasons to Sell Your e-Commerce Goods at a Wholesale Price - Most entrepreneurs make the mistake of underestimating the benefits that a wholesale channel can add to their eCommerce business. Or assume that wholesale pricing is best executed by a brick and mortar wholesale businesses. But any eCommerce business, big or small, can sell to both consumers and retailers at a wholesale price. Unlike selling only […]
Topics: customers, selling, retail, goods, product, retailers, business, price, ecommerce, reasons, wholesale, sell, customer.
5 Things I Wish I Knew Before Starting a Dropshipping Business - As an expert in eCommerce with over 14 years of experience in the dropshipping industry, these are the things I wish I knew when I started out so that I could have done things right the first time
Topics: supplier, product, customer, orders, lot, things, traffic, suppliers, starting, knew, quality, wish, dropshipping, business.
5 Things to Know Before Launching An Ecommerce Business - Make the online shopping experience as seamless, and social, as possible.
Topics: content, ecommerce, know, customers, customer, product, launching, search, business, social, marketing, user, store, things.
7 Common B2B Ecommerce Challenges (+ How to Overcome Them) - In 2019, only 13% of all B2B sales were generated digitally. By 2023, when U.S. B2B online sales are projected…
Topics: search, b2b, challenges, overcome, buyers, common, need, shipping, customer, data, purchase, product, ecommerce.
7 Customer Retention Strategies for 2021 - Retaining ecommerce customers lowers costs and boosts profits. In 2021, customer retention could be critical. “In 2020 we saw multiple years of ecommerce growth….And when we look at [2021], the big question is 'Will this shift to ecommerce last?'"
Topics: customer, strategies, model, rfm, service, ecommerce, marketing, onboarding, customers, retention.
8 Holiday Marketing Campaign Strategies to Delight Your Customers - Are you ready for a holiday season unlike ever before? Despite the current global pandemic, holiday sales are still expected…
Topics: marketing, tips, holidays, customers, consumers, campaigns, holiday, experts, customer, ideas, shopping, brand, campaign, real, season.
8 Ways Marketers Can Leverage Social Media to Meet Business Objectives - As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing.
Topics: ways, leverage, media, marketing, influencer, customers, marketers, business, content, customer, objectives, meet, social, service, users.
9 B2B Ecommerce Trends to Drive Your Long-Term Sales Strategy - Ecommerce drove 13% of total B2B sales in the U.S. in 2019. Forrester projected in December that share would reach…
Topics: drive, using, b2b, strategy, digital, buyers, trends, longterm, customer, important, customers, sales, process, ecommerce.
A Human Approach to Marketing Automation - Marketing automation can seem daunting. It may require segmenting customers, understanding behavioral triggers, writing dozens or even hundreds of messages, and developing complex if-then workflows. Fortunately, a successful automation campaign can be done in small, simple steps.
Topics: purchase, customer, vandeboom, experience, message, start, human, approach, marketing, customers, automation.
Adding SMS to an Ecommerce Marketing Mix - Text messaging can help ecommerce marketers engage and retain customers, but it is not a replacement for email communication or mobile apps. How does an ecommerce marketer use SMS? Here are seven tips to help.
Topics: messages, message, adding, customers, mix, service, nps, customer, marketing, text, ecommerce, sms.
Amazon expands its biometric-based Amazon One palm reader system to more retail stores - Last fall, Amazon introduced a new biometric device, Amazon One, that allowed customers to pay at Amazon Go stores using their palm. Today, the company says the device is being rolled out to additional Amazon stores in Seattle — an expansion that will make the system available across eight total Amazon physical retail stores, including […]
Topics: data, stores, expands, biometricbased, customers, amazon, palm, customer, company, technology, techcrunch, retail, system, reader, seattle.
B2B to DTC Ecommerce Infographic (2021) - Transitioning from selling business-to-business (B2B) to direct-to-consumer (DTC) isn’t an easy decision for manufacturers. But as experts predict record numbers…
Topics: website, products, customer, manufacturers, infographic, dtc, consumers, buy, directly, ecommerce, b2b, brand.
BGF leads $11M round in on-demand merchandise platform Moteefe - Moteefe, the e-commerce platform for on-demand production of merchandise, has raised $11 million in what, according to filings, appears to be part one of a Series B. Leading the round is BGF, with participation from existing investors, including Gresham House Ventures and Force Over Mass Capital. The injection of capital will be used by Moteefe […]
Topics: platform, 11m, entrepreneurs, sell, bgf, techcrunch, moteefe, leads, customer, round, store, production, supply, products, retailers, merchandise, ondemand.
Bringing Universities and HubSpot Clients Together: An Experiment in Applied Learning - This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. At the end of 2019, the Education Partner Program team at HubSpot had the challenging opportunity of deciding our priorities for the coming year.
Topics: work, hubspot, students, clients, customers, customer, universities, bringing, program, experiment, business, applied, educators, learning, education.
Build an Ecommerce Website That Keeps Up With Evolving Customer Expectations - The internet impacts every area of our lives. We use it for socializing, entertainment, working, and research. We also use…
Topics: ecommerce, customers, build, product, customer, sure, payment, website, successful, store, products, site, online.
Clienteling Personalizes In-store, Online Shopping - "Clienteling" enables shoppers and personnel in physical stores to interact with online channels, such as web, mobile, and social. Saks Fifth Avenue, for example, has used clienteling for over five years. With clienteling, in-store associates to access an application that provides info about a shopper. The result is merchants can better serve customers and drive higher average value orders.
Topics: clienteling, customers, shopper, personalizes, store, application, shopping, instore, associates, online, customer, products, shoppers.
Collect Donations at Checkout to Increase Customer Loyalty - Asking for donations at checkout increases customer loyalty while contributing to a good cause. Here's how to select the right charity & get started fast.
Topics: asked, business, support, donation, customer, collect, checkout, donations, increase, donate, way, charity, loyalty, customers.
Corporate Image: Why Your Brand’s Public Perception Matters More Than Ever Now - In 2019, Contently, a content marketing software company that connects freelancers with enterprise brands, made a controversial move — in an effort to increase profitability and, in turn, provide more creative opportunities to their freelancers, the company announced that they'd begin charging freelancers a mandatory service fee for every assignment they book.
Topics: matters, corporate, companys, customer, image, company, values, brands, public, customers, service, brand, perception.
Customer Experience Could Be The Reason Your Online Shoppers Aren’t Converting - All humans — including your customers — are emotional creatures.
Topics: shoppers, customers, users, converting, website, online, customer, brand, experience, user, arent, reason, trust, product, products.
Customer support startup Gorgias raises $25M - Gorgias announced today that it has raised $25 million in Series B funding, bringing the startup’s pre-money valuation to $300 million. When the company raised its Series A just over a year ago, CEO Romain Lapeyre (who founded Gorgias with CTO Alex Plugaru) told me that it works with e-commerce businesses to automate responses to […]
Topics: ventures, team, ecommerce, 25m, lapeyre, raised, startup, service, gorgias, customer, merchants, raises, techcrunch, support.
Delivery startup goPuff raises $380M at a $3.9B valuation - GoPuff is a Philadelphia-headquartered startup that delivers products like over-the-counter medicine, baby food and alcohol (basically, the stuff you’d buy at a convenience store) in 30 minutes or less. Yakir Gola, who serves as co-CEO with his co-founder Rafael Ilishayev, told me their goal is to create “the go-to platform for over-the-counter medicine or household […]
Topics: valuation, customer, gopuff, 39b, 380m, delivery, techcrunch, business, raises, model, vertically, startup, gola, accel, products, company, youd.
Ecommerce Machine Learning: AI’s Role in the Future of Online Shopping - Once you’ve been in ecommerce for a while, you’ll know the industry’s symbiotic relationship with technology. Ecommerce only exists thanks…
Topics: specific, algorithms, data, machine, learning, tech, customer, work, thats, does, ecommerce, online.
Ecommerce Product Releases: November 2, 2020 - Here is a list of product releases and updates for late October from companies that offer services to online merchants. There are updates on social commerce, discounted shipping, holiday deals, live chat, analytics, and content creation.
Topics: customers, customer, releases, platform, ecommerce, ups, sales, merchants, product, analytics, shopify, announced.
Everything You Need to Know About Ecommerce Marketing - With nearly every marketing operation now taking place online, it can be tough to distinguish between the various types of digital marketing people use today. For example, take ecommerce marketing — what is it and how does it compare to practices like social media, content, search engine, and email marketing?
Topics: know, content, marketing, customer, customers, online, business, email, ways, need, product, ecommerce.
Five Ways Omnichannel Marketing Can Help Your Business Thrive in 2021 - 2020 was a challenging year for, well, everyone — but retailers suffered the particular challenges of shutting down or restricting in-store…
Topics: omnichannel, shoppers, store, customers, need, tips, media, social, shopping, marketing, customer.
From Idea to First Customer: Creating the Product - Starting an online store? Follow our guide to your first customer! From dropshipping and manufacturing to digital delivery — here's what you need to know.
Topics: way, creating, product, dont, create, customers, require, storage, space, customer, products, idea, work.
From Idea to First Customer: Finding a Problem to Solve - Starting an online store? Follow our guide to your first customer! Here’s how to make your business irresistible by solving a problem for your audience.
Topics: customer, audience, theyre, business, needs, problem, idea, youre, unable, person, solve, problems, step.
From Idea to First Customer: Selling It Before You Make It - Starting an online store? Follow our guide to your first customer! Learn to confirm demand for your product by selling it before it's made.
Topics: willing, youre, preorders, presell, customer, idea, product, money, page, offer, selling, audience.
From startups to Starbucks: The embedded API opportunity - We are sure to see large category leaders in the coming years, along with new use cases beyond today’s imagination.
Topics: api, startups, techcrunch, services, brands, customer, right, opportunity, embedded, companies, financial, product, building, improve, starbucks, insurance.
Furniture startup Burrow raises $25M - Burrow, a startup that first launched with a modular sofa, eventually aims to sell you furniture for every room in your home. Today, it’s announcing that it’s raised $25 million in Series C funding. Burrow participated in the Y Combinator accelerator in 2016 with an initial aim of building sofas that, by virtue of being […]
Topics: 25m, room, modular, products, kuhl, product, series, going, techcrunch, burrow, customer, startup, furniture, launched, raises.
Google Analytics update uses machine learning to surface more critical customer data - If you ever doubted the hunger brands have for more and better information about consumers, you only need to look at Twilio buying customer data startup Segment this week for $3.2 billion. Google sees this the same as everyone else, and today it introduced updates to Google Analytics to help companies understand their customers better […]
Topics: learning, youtube, google, machine, data, marketers, analytics, critical, customer, information, using, help, update, understand, uses, techcrunch, surface, customers.
Here Come the Holidays: Prepping Your Ecommerce Store for 2020 - This year has been unlike any other, and as the holiday shopping season approaches, many are wondering what it will…
Topics: sales, products, holiday, season, tips, customer, checklist, site, experience, customers, ecommerce, shopping, readiness, shipping.
How HubSpot's Customers Are Shaping the Next Normal - This week marked an important milestone for HubSpot. The company Dharmesh and I founded over 14 years ago welcomed its 100,000th customer and passed $1 billion in annual recurring revenue.
Topics: normal, way, work, customer, past, pandemic, hubspots, customers, company, shaping, companies, hubspot, airstream.
How This Direct to Consumer Suits-Maker Disrupted the Wedding Industry - When Jeanne Foley was planning her wedding and plagued with logistics, pricing, and fit issues when trying to find ideal suits for her groomsmen, she was motivated to create a brand of black tie attire that costs the same as rentals. Together with childhood friend Diana Ganz, the duo launched The Groomsman Suit. In this episode of Shopify Masters, Jeanne and Diana share why SEO and customer service is crucial for the growth of their company.More
Topics: customers, wedding, really, weve, marketing, great, business, suit, thats, consumer, industry, disrupted, suitsmaker, customer, direct.
How We Prioritized Which Review Sites We Care About at HubSpot - This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. HubSpot CEO Brian Halligan has said it many times: More businesses die each day from overeating than from starvation. They spread themselves across so many different priorities that it becomes impossible to gain major traction with any of them.
Topics: prioritized, different, score, site, scoring, customer, sites, criteria, hubspot, important, review, care.
How adding services to your products can propel your company growth? - Convenience has been a key driver of the success for many brands that have survived during the COVID-19 pandemic. And though it may feel like we are slowly coming to the end of these unprecedented times, consumer buying behavior is forever changed, and will in turn, affect the success of many businesses for years to come. As Gartner aims to prepare application leaders for the accelerated shift towards digital, they predict that, “By 2024, leading commerce organizations will generate 10% of online revenue from services attached to physical products.” By providing the convenience and added customer experience, of coupling analog products with services, brands will become more appealing to the largest generation with the highest spending power: the millennials The millennials are at the top of the food chain when it comes to commerce, and they are craving personalized, cost efficient, and time saving ways to increasingly consume products and services online. While it is widely believed that price is the dominating factor behind most purchases, it has been found that: Approximately, 97% of consumers say they have backed out of making a purchase because of inconvenience. 56% of millennials rate convenience highly when shopping online. 52% of consumers say more than half of their purchases are influenced by convenience. With so many choices online, and more time available to shop around and evaluate, merchants need to find ways to remain competitive where convenience is considered. To cater to better customer experience, convenience, and value-add capabilities, Gartner has suggested the addition of services to physical products such as: Subscriptions Auto replenishment Predictive maintenance Marketplace operations Payment services We believe that with the addition of such services, we can expect to see a greater retention rate of customers along with higher potential of continuous recurring revenue. What leads us to believe this prediction will hold true? Subscriptions Subscription based models are at the center of recurring revenue in eCommerce. With the emphasis on customer retention, rather than customer acquisition, merchants have a higher chance of maintaining the loyalty of existing customers. It has been stated that while the probability of selling to a new customer is between 5% and 10%, the probability of selling to an existing customer is between 60% and 70% (Marketing Metrics). And what keeps the customers loyal you might ask? The benefits of convenience and budgeting. The subscription model provides a low effort scenario where consumers can “set it, and forget it” while also being able to monitor their expenditure. At the same time, merchants also benefit from the ability to make more data driven decisions and create more cross selling and marketing opportunities. While many organizations have begun to deploy subscription models, the market continues to grow exponentially and can still be infiltrated. The eCommerce subscription market has grown by 100% each year from 2013 to 2018 (McKinsey) The largest companies in the subscription eCommerce market have grown from $57 million in sales in 2011 to 7.5 billion in sales. (McKinsey) If carefully thought out, this can be a viable option for many businesses as the barriers to entry remain fairly low for now. Auto Replenishment and Predictive Maintenance Auto replenishment and predictive maintenance have been a tremendous time saver during COVID-19. What once started as an intrusive concept, when Amazon launched their “Dash Buttons” that would auto replenish specific items when they were running low, has now become a convenience that consumers crave for essentials, such as groceries. According to Oracle’s Consumer Behavior report in 2017, 48% of people would like to be able to auto replenish frequently bought items. Companies such as Peet's Coffee and Ziploc have seen 50% of their sales from integrated Dash buttons, while Cotonelle reported they even doubled their share of wallet in 2018 due to auto-replenishment. The addition of such services eliminates the inconvenience of consumers encountering out-of-stock scenarios, while merchants are able to increase their efficiency by matching customer demands. Marketplace Operations When we think about marketplaces, the first ones that come to mind are market giants like Amazon, Walmart and Alibaba. However, as barriers to entry have begun to diminish, it has made it that much easier and affordable for merchants to take a piece of the revenue pie - and this is one slice you don’t want to miss out on. According to the 2019 UPS Pulse of the Online Shopper study: 96% of online shoppers have used a marketplace 38% of shoppers visit a marketplace from once a week to multiple times daily 38% of shoppers start their online search on a marketplace more than any other channel 48% of impulsive shoppers shop on marketplaces You may question if developing a marketplace that displays other brands is beneficial for your business. However, in reality, you may actually be losing out on potential revenue by not considering the option. The truth of the matter is, consumers want to get the best bang for their buck, and they do that through research and comparisons. On average, consumers spend 79 days gathering information before making a purchase and what better place for them to do this research than on a marketplace. As a merchant, you want to be where consumers are spending their time, and why not be the leader that consumers flock to for information. Even if your product is not chosen at checkout, you would have still created a platform that is generating revenue with each transaction, without the overwhelming burden of cost and development time to create a product. Payment Services Lastly, as the market shifts away from cash and strip cards, towards contactless payments and digital wallets, convenience increases while checkout times decrease for consumers. However, though these options bring ease of use and speed to the table, there is still some skepticism about security from older generations. As for millennials and Gen Z’s, their comfort in technology have made these services imperative when making a purchase. According to report, “Emerging Trends At the Point of Sale,” by FreedomPay and Ingenico Group: Approximately 75% of millennials were satisfied with contactless payments Nearly 75% of GenZ were satisfied with contactless payments and declared it a “must have” 85% of millennials and 84% of Gen Z consider contactless payment secure. Having an array of payment services can be a key strategy for reducing abandoned carts and maximizing revenue. Providing a preferred method of payment to consumers will be just as important as providing products. This reduces the friction at the end of a customer buying circle, which in turn will help with leaving a positive impression and boosting customer retention. There has also been positive correlation between higher transactions and additional digital payment services. According to the 2019 UPS Pulse of the Online Shopper, on average, shoppers who use digital wallets even spend $62 more per transaction. In addition to higher earning potentials, it is of my belief that the businesses that will be successful in the future are ones that reduce the frustration of the checkout process and cater to the shopper with all the choices of payment services. Key Takeaways Millennials and Gen Z have the highest spending power and appealing to their needs is imperative for the success of your business. Convenience and customer experience will be the key deciding factors when making a purchase. The subscription market is suspected to grow at a rate of 68% from 2019-2025 reaching $478.2 billion. With barriers to entry being an all-time low right now, brands should seize the opportunity to develop this service. Auto replenishment and predictive maintenance services will be key for frequently bought items, to be able to “set it, and forget it” Marketplaces will provide a new avenue for revenue that doesn’t require developmental cost and time for creating products and satisfying demand Payment services is the last step of the buying process that can determine whether or not a consumer completes a purchase. As you evaluate adding services like these, it is imperative that you also consider the eCommerce software you choose to support it. As we move into our post COVID-19 world, you will want to move and adapt quickly to keep up with your customers. With a Composable Commerce approach, it is much easier for your team to move quickly and integrate all the features you need to design and optimize your differentiated commerce experiences. To learn more about how services attached to products – get the Gartner prediction report here. Sources: SmartInsights, Drapers, Marketing Metrics, McKinsey, GE Purchasing Power Research, Gartner
Topics: products, revenue, online, shoppers, consumers, market, growth, adding, customer, subscription, convenience, propel, services, company.
How and Why You Should Run a Customer Panel for Your Marketing Team - As a marketer, we typically ask ourselves the following question at least a dozen times a day: "Would our prospects and customers like this?"
Topics: customer, run, consider, good, marketing, questions, panel, youll, customers, panelists, product, team.
How to Design Your Ecommerce Site for More Conversions - To increase conversion rates on your ecommerce website, no part of the customer journey can be overlooked. From your landing page to your checkout page, every aspect of your ecommerce website needs to be carefully designed. But cultivating a user journey that successfully balances an enjoyable shopping experience with a clear path to conversion is easier said than done.
Topics: cta, customer, conversions, customers, important, page, design, site, checkout, website, product, ecommerce.
How to Get on Board With the Digital Transformation [+ Examples] - Ten years ago, I couldn't have cared less if the new burger place downtown had a website. Now, I don't trust one that doesn't. If your business is online, you're a part of the digital transformation. But it's not enough these days to just "be online." Businesses that will thrive in 2021 that are operating online — and the COVID-19 pandemic has proved this.
Topics: online, process, digital, tools, need, examples, business, customer, transformation, help, board, businesses.
How to Implement a Return Policy That's a Win for Both You and Your Customers - Returns, refunds, and exchanges are all a part of selling online. But with a well-crafted return policy and a system to handle requests, you can encourage new shoppers to buy from you and turn dreaded return requests into repeat business. Here’s how.More
Topics: customer, exchange, exchanges, business, implement, returns, thats, return, win, shipping, customers, product, policy.
How to Improve Customer Relationships Through Omnichannel - Omnichannel is more than just a trend.
Topics: customers, great, relationships, experience, important, omnichannel, companies, simple, improve, purchase, customer, company.
How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide - When we say “virtual conference,” we don’t just mean webinars. We mean interactive, live panels, and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”
Topics: virtual, stepbystep, sales, launch, guide, host, customer, lead, inbound, generation, acquisition, speaker, speakers, video, session, conference, event.
How to Maximize Profits over Black Friday – Cyber Monday - How to maximize profits on Black Friday and Cyber Monday
Topics: black, send, customer, profits, audiences, customers, purchase, marketing, maximize, bfcm, retailers, holiday, strategies.
How to Minimize Post-Holiday Returns - High volumes of returns can wreak havoc on profits. The good news? Some up-front work can prevent dissatisfied customers. Here’s how to prepare your store.
Topics: customers, item, box, right, minimize, size, postholiday, returns, customer, products, wrap, product, shoppers.
How to Predict and Analyze Your Customers’ Buying Patterns - Buyers don't think like marketers or salespeople. Anyone who works in these departments can admit that. More importantly, buyers don't think like each other either.
Topics: patterns, customer, purchases, pattern, routine, customers, example, product, purchase, buying, analyze, predict.
How to Provide Insanely Good Customer Service as an Online Business - Good customer service can open a lot of doors for your online business so use these tips and resources so you can get it right & reap all the benefits!
Topics: business, customers, good, provide, know, way, social, customer, media, insanely, service, youre, listening, online, brand.
How to Show Customers You Care During the Holidays - Customer appreciation is more important than ever. But how do you connect when you’re physically separated? Here’s how to show you care while staying safe!
Topics: customer, discount, feel, thank, great, social, customers, store, care, brand, holiday, holidays.
How to Turn Email Subscribers into Customers - Ready to turn an email list into sales? Maximize the opportunity! From the first email to the final call to action, get proven tips for success!
Topics: customers, offer, list, business, need, customer, turn, send, emails, email, subscribers.
How to Turn a Case Study into a Customer Success Story - Expression, passion, style, persuasion, authenticity.
Topics: client, success, study, project, customer, real, questions, using, case, turn, company, manager.
How to convert customers with subscription pricing - While the customer dynamic has changed over the last 20 years, it's actually gotten easier to convert and retain customers through the subscription funnel.
Topics: convert, techcrunch, software, pricing, usage, track, customer, customers, work, value, product, subscription.
Increase Sales by Adding Chat to Your Website - People are shopping online more than ever, but they still want a personal touch. Deliver great service on the platform over a billion people use each month.
Topics: website, plugin, messenger, increase, adding, add, sales, customer, facebook, facebooks, chat, online, customers.
Inside B2B2C Ecommerce: The Hybrid Solution to Consider - You’ve heard of B2B, B2C, and maybe even D2C. To add to the alphabet of business models, there’s also B2B2C,…
Topics: customer, business, online, experience, ecommerce, exactly, consumer, b2b, b2b2c, customers, model.
Integrations: The Newest Addition to Your Marketing Ops - Marketing isn't just about campaigns, content, and creativity. There's a whole lot of "getting things done" that needs to happen behind the scenes for campaigns to roll out on time and performance to scale.
Topics: ops, data, operations, crm, contact, apps, marketing, integrations, sales, newest, addition, team, app, customer.
Jobs in Ecommerce: Everything you Need to Know to Enhance Your Career in a Booming Industry - The global ecommerce industry is vast. In 2019, the value of ecommerce sales worldwide reached $3.535 trillion. Yes, trillion…with a…
Topics: job, ecommerce, hottest, online, business, skills, customer, work, jobs, marketing, manager.
Make it Big 2020 Spotlight: The Commerce Paradigm Shift and Becoming Your Own Media Company with Ryan Deiss - A shifting ecommerce landscape requires a shift in your company’s mindset. In BigCommerce’s Day 1 of the 2020 Make it…
Topics: thats, social, started, customer, lot, deiss, need, big, online, today, ecommerce, ryan.
Manual Texts Recover 21 Percent of Abandoned Carts, Says LiveRecover Founder - Dennis Hegstad believes the best way to recover abandoned carts is via text messages. But his messages are not automated or bot-driven. Hegstad's company, LiveRecover, sends one-to-one texts from a real person to folks who have left an ecommerce checkout without completing a purchase.
Topics: number, recover, live, messages, manual, abandoned, customer, send, phone, sms, text, liverecover, texts, carts, recovery, founder.
Marketing Attribution: Seeing the Customer Journey More Clearly - "What led a customer to buy from you?" It’s a simple question that becomes difficult to answer the more you start digging into it. The goal of marketing attribution is to help answer that question. But it all starts with laying the foundation for better attribution and understanding how different models will shape the way you view your marketing.More
Topics: campaign, ads, google, clearly, analytics, journey, utm, marketing, seeing, attribution, user, credit, customer, different.
Marketing Trends to Watch in 2021, According to 21 Experts - Marketers are community-minded people. We collaborate across multiple departments in our own companies, while keeping track of competitive players and ensuring we're deeply connected to the needs and goals of our customers.
Topics: experts, virtual, according, companies, watch, marketers, data, customer, marketing, digital, events, brands, trends.
My response to negative Amazon reviews - In last month's post, I described instances of giving preference to an Amazon customer rather than one from my own site. I hated that. It is one of the reasons I scaled down my Amazon listings. For me, customer service is paramount. It is one thing an independent retailer can do better than the large box shifters.
Topics: customers, service, consumers, reviews, customer, paintbrushes, sellers, cheap, amazon, response, negative, ecommerce, orders.
Pandemic-driven Shoppers Expect More from Ecommerce - The pandemic has upped consumers' digital expectations. What was once the exception is now the norm. Telemedicine, online learning, virtual meetings — all have advanced in the past year. Ecommerce stores must evolve, too, in how they engage and interact with shoppers.
Topics: stores, online, ecommerce, pandemicdriven, quizzes, questions, product, videos, customer, content, expect, shopping, shoppers.
Polish martech startup Edrone raises €4.5 million - Polish company Edrone has raised 5.3 million dollars (4.5 million euros) in its first funding after bootstrapping for the last four years. Edrone is an AI-fueled platform that provides customer experience solutions for ecommerce companies. With the fresh capital, Edrone wants to fuel its ambitions to build a marketing one-stop-shop… Continue reading
Topics: portfolion, euros, startup, polish, million, martech, marketing, edrone, company, ecommerce, customers, raises, existing, customer.
Preparing Ecommerce for the "New" Holidays - Consumers are looking for free shipping and stellar customer service.
Topics: customer, holidays, ecommerce, options, companies, service, customers, stores, shipping, preparing, store, small.
Product Pages: 16 Best-in-Class Examples and Why They Work - Looking for inspiration for your ecommerce product pages? Take notes from these 16 beautiful examples.More
Topics: page, customer, different, work, product, information, bestinclass, images, pages, mattress, examples, design, shoppers.
Removing Gatekeepers From Your Marketing - Every marketer has run into one of these roadblocks before:
Topics: website, gatekeepers, marketers, marketing, customer, experience, customers, removing, data, unnecessary, team.
Six Ways to Use Customer Reviews to Accelerate Sales - Reviews have the power to turn visitors into customers. What’s the science behind them? Here are six proven ways to make the most of your store’s reviews.
Topics: customer, accelerate, customers, sales, product, cart, review, right, reviews, emails, ways, online.
Storetasker revamps its Shopify developer marketplace - Storetasker is an online marketplace focused on connecting Shopify merchants with developers and other experts who can help grow their business. The product is now owned by the startup previously known as Lorem. Co-founder and COO Charlie Fogarty explained that while Lorem originally had a broader mission of connecting small businesses and developers, “We realized […]
Topics: customer, project, developer, weve, revamps, talent, shopify, techcrunch, marketplace, fogarty, experts, network, storetasker, product.
Supply.co Founder: Day of Reckoning Is Coming for DTC Brands - Patrick Coddou launched Supply.co with his wife, Jennifer, in 2015. The company, which sells razors and shaving supplies, is bootstrapped — no outside investors. He has little patience with the concept of lifetime customer value or paying more to acquire a customer than he can recoup on the initial purchase.
Topics: value, thats, founder, business, lot, brands, reckoning, customers, run, lifetime, coming, customer, dtc, day, dont, supplyco, profitable.
Take the "Selling" Out Of "Upselling": How to Upsell to Customers and Improve the Shopping Experience - Upselling requires a strategic approach for the best results. Check out our favorite upselling tips and tools to help you grow your bottom line and strengthen your customer relationships.More
Topics: upsell, purchase, postpurchase, experience, selling, improve, product, customer, upselling, order, customers, products, shopping, upsells.
TaskRabbit is resetting customer passwords after finding ‘suspicious activity’ on its network - TaskRabbit has reset an unknown number of customer passwords after confirming it detected “suspicious activity” on its network. The IKEA -owned online marketplace for on-demand labor said it reset user passwords out of an abundance of caution and that it “took steps to prevent access to any user accounts,” a TaskRabbit spokesperson told TechCrunch. The […]
Topics: techcrunch, network, reset, marketplace, passwords, attack, later, company, activity, customer, resetting, users, security, suspicious, taskrabbit, finding.
Thank You Page Optimization: How Your Thank You Page Can Earn You Sales - There's one page on your website that you're probably ignoring which could majorly boost your sales & revenue: Your Thank You page.
Topics: purchase, store, earn, information, social, order, page, optimization, customers, customer, sales, offer, thank.
The 5 C’s of Ecommerce Marketing - The 5C marketing framework provides a structured way to evaluate and describe a business's position in a market. The framework, applied consistently, could guide decisions as the business promotes its brand and products.
Topics: competitive, identify, cs, company, marketing, business, ecommerce, customer, impact, framework, market, analysis.
The 6 Best Thank You Page Examples of 2021 - via GIPHY
Topics: purpose, purchase, thank, best, social, customers, opportunity, confirmation, examples, pages, customer, page.
The Importance of Shipment Insurance During the 2020 Holiday Shopping Season - Butterflies. We all know that feeling. The swirly, gooey, fluttery feeling that tumbles in our stomachs when something exciting is…
Topics: value, brands, cost, customer, brand, reasons, customers, package, shipping, need, holiday, insurance.
The Salesperson of the Year Is Your Digital Storefront: A Guide to Perfecting Your Customer Experience for Peak Season - There’s an important reason the Magento Site Self-Assessment Checklist starts with asking whether your customers can easily shop your site on their mobile devices. Read more.
Topics: customer, peak, digital, storefront, experience, site, search, media, salesperson, customers, social, guide, preparing, season, sure, perfecting.
The Ultimate Guide to Ecommerce Website Maintenance - It feels like there isn’t a single person alive who hasn’t bought something online. In fact, eMarketer predicts that by…
Topics: products, content, maintenance, security, customer, site, checklist, marketing, ecommerce, website, customers.
The Ultimate Guide to Sales and Marketing - Peanut butter and jelly. Puppies and the park. Beach days and ice cream.
Topics: company, ultimate, customer, sales, critical, prospect, teams, guide, team, product, marketing, buyer.
The Ultimate Smarketing Glossary: 67 Common Sales Terms Explained for Marketers - Sales and marketing teams are both responsible for the growth and revenue side of the business -- and yet, many of them still tend to operate like two opposing teams.
Topics: determines, prospect, ultimate, sales, prospects, explained, marketers, customer, reps, smarketing, rep, terms, glossary, customers, marketing, product, common.
The Value of Personalized Marketing for Ecommerce - A well-executed personalized marketing program may resemble person-to-person conversations like those a shopper could experience in a brick-and-mortar retail store. It is easy to recognize a genuinely good customer experience when you have it.
Topics: experience, ecommerce, customers, store, marketing, personalized, customer, hobbs, associate, conversation, meditation, value.
To Sell More, Understand Shoppers’ Motives - Does your store sell products or experiences? Think about it for a moment because the two are vastly different. And how you approach shoppers' questions and concerns plays a significant role in closing sales. Focus on what shoppers hope to accomplish with particular products.
Topics: motives, questions, products, product, example, sell, step, shoppers, features, customer, wants, understand, shopper.
Tony Florence, the head of NEA’s tech practice, on building breakthrough brands - Tony Florence isn’t as well known to the public as other top investors like Bill Gurley or Marc Andreessen, but he’s someone who founders with SaaS and especially marketplace e-commerce companies know — or should. He’s responsible for the global tech investing activities for NEA, one of the world’s biggest venture firms in terms of […]
Topics: customer, theres, market, techcrunch, companies, head, building, ecommerce, brands, breakthrough, amazon, tony, neas, really, lot, think, practice, florence, youre, tech.
Understanding Amazon’s ‘Brand Health’ Initiative - Amazon's new A10 search algorithm ranks organic results, in part, on the "health" of a brand. In this post, I'll address the Amazon Brand Health initiative, its key metrics, and its effects on marketplace sellers.
Topics: understanding, page, metrics, customer, brand, health, rate, sellers, amazons, product, initiative, amazon, price.
Understanding the UK Value-Add Tax: How to Prepare for Brexit as an Ecommerce Business - This material does not constitute legal advice and is only for general informational purposes. Readers should consult a qualified attorney…
Topics: need, goods, works, tax, number, customer, vat, customers, brexit, merchants, uk, changes, ecommerce.
Use Your Brand Purpose To Guide Your Customer Experience - This webinar, the first in our new “Accelerator Webinar” series aimed to help marketers understand customer needs and optimize their buying journeys, focuses on the importance of brand purpose. Read more.
Topics: experience, need, guide, experiences, series, customers, understand, purpose, customer, best, brand.
Volusion Alternatives That May Be a Better Fit for Your Business - Is it time to find an alternative to Volusion? If you’re asking yourself that question, you’ve come to the right…
Topics: youre, online, website, customer, bigcommerce, volusion, platform, alternatives, support, business, ecommerce, consider.
Want Repeat Customers? Foster Long-term Relationships - Successful brands make a point of building long term relationships with customers. It’s a crucial step in a company’s growth. But it takes more than exclusive deals and special features. Here are seven ways to foster long-lasting relationships.
Topics: know, support, issues, customers, customer, resolved, repeat, product, products, relationships, longterm, features, foster, let.
What Makes a Great Business Idea? - You probably have a business idea or three rattling around in the back of your mind. Whether it’s monetizing a jewelry-making hobby or selling to a growing niche market, you’ve probably flirted with the idea of starting your own full-time business or side hustle. All you lacked was the confidence that you were going in the right direction. Here are some questions to ask to help you develop a good business idea into a great one.More
Topics: marketing, makes, idea, using, customer, email, sell, customers, youre, products, business, great.
What Merchants Should Know about ‘Buy Now, Pay Later’ - "Buy now, pay later" allows consumers to purchase goods and pay in installments, similar to a credit card. Why is BNPL gaining popularity? I’ll answer that question and more in this post.
Topics: pay, fees, cards, provider, fee, merchants, credit, later, buy, know, customer, providers, bnpl.
Who’s building the grocery store of the future? - The future of grocery shopping will be a win-win for both stores and customers.
Topics: whos, techcrunch, customers, shopping, stores, building, customer, items, store, smart, grocery, cart, amazon, future, checkout.
YC startup SockSoho is using data science in a bid to become the ‘Uniqlo of India’ - SockSoho is a direct-to-consumer brand that aspires to become the “Uniqlo of India.” The company launched sales 10 months ago, starting with men’s socks, and recently completed Y Combinator’s Summer 2020 program. Founded by Pritika Mehta, a data scientist who has worked at companies including TripAdvisor, and growth marketer Simarpreet Singh, SockSoho now has more […]
Topics: using, online, bid, startup, whatsapp, india, uniqlo, socksohos, science, mehta, yc, customer, data, socksoho, customers, singh, techcrunch.
‘Gated’ Product Launch Leads to $250,000 in 1-day Sales - Jordan West launched Little & Lively, a direct-to-consumer children's apparel company, with his wife, Carmen, six years ago in Canada. The business has grown to mid-seven-figures in revenue selling through its website, mostly. He's a master at creating demand for his products before they are available for purchase.
Topics: lot, product, launch, virtual, im, gated, 1day, group, thats, video, customer, sales, day, vip, leads.