Daily E-Commerce Pulse Report (Photo by Denny Müller on Unsplash)

Top 2022 resources on customers

Best customers resource in 2022.
Learn more about customers to improve your e-commerce strategy.

  • 10 Best Ecard Makers to Show Your Customers You Care - According to HubSpot research, 93% of customers are likely to make repeat purchases with companies that offer excellent customer service. With that in mind, it’s no surprise that companies often look for creative ways to continue delighting their audience.
    Topics: users, ecards, ecard, best, makers, card, create, care, customers, send, businesses, allows, option.
  • 10 Great Examples of Welcome Emails to Inspire Your Own Strategy - We've all heard how important it is to make a good first impression. Show up late for a job interview? That's a bad first impression. Eat a ton of garlic and forget to brush your teeth before a first date? Also a bad first impression.
    Topics: value, email, welcome, customers, inspire, strategy, help, product, customer, great, emails, subject, examples.
  • 11 Grand Opening (and Reopening) Ideas for Any Business - Your new business’s grand opening isn’t just a one-day event—it includes a buildup to your big moment. Whether you’re opening your first business or your 10th, a launch is cause for celebration. Here, we’ll look at real examples of virtual grand openings, in-store events, grand reopenings, and other grand opening ideas to inspire your own.More
    Topics: ideas, business, event, store, online, host, live, social, grand, opening, customers, reopening.
  • 27 Mission and Vision Statement Examples That Will Inspire Your Buyers - Think about the brands you purchase from over and over. Why do you choose to buy products and or services from them even when cheaper options exist?
    Topics: vision, statement, companys, statements, buyers, company, mission, customers, brand, examples, inspire, values, service.
  • 3 Ways Entrepreneurs Can Tailor Their Ecommerce Strategy for Maximum Growth - Ecommerce continues to grow. Here are three things that entrepreneurs need to do in order to find success with it.
    Topics: free, strategy, sellers, tailor, growth, ecommerce, online, smbs, consumers, maximum, customers, platforms, shipping, entrepreneurs, shopping, ways.
  • 3 Ways to Offset Shipping Rate Increases - The U.S. Postal Service has announced a temporary increase in holiday shipping rates. Such increases from all carriers are inevitable. Merchants should adopt a shipping strategy to manage costs over the long term.
    Topics: rate, season, zone, box, increase, offset, shipping, cost, increases, zones, package, customers, ways.
  • 4 Ways to Differentiate Your Emerging Ecommerce Brand - Your new company features a great product and there’s genuine hope and excitement among your team about the days ahead.…
    Topics: customers, social, product, ecommerce, offer, media, website, buying, differentiate, site, ways, emerging, brand, company.
  • 5 Content Marketing Ideas for April 2022 - Since 2014 Senior Contributor Armando Roggio has published a monthly content marketing idea generator for ecommerce merchants. His April 2022 installment includes listicles, music, and more.
    Topics: profile, creator, marketing, content, love, example, customers, ideas, listicles, similar, article.
  • 5 Often Overlooked Ways to Thrive on Walmart Marketplace - Learn how to grow your business by harnessing this emerging ecommerce platform to its fullest potential.
    Topics: overlooked, customers, images, thrive, ways, product, walmart, marketplace, shipping, sure, strict, pricing, products.
  • 5 Top Reasons Ecommerce Carts Are Abandoned and How to Give Shoppers Checkout Confidence - If there’s one silver lining about living in an era of wild uncertainty, it’s the surge in digital innovations, including…
    Topics: sezzle, cart, reasons, payment, customers, checkout, shopping, abandonment, deserted, shoppers, pay, costs, carts, ecommerce.
  • 7 Email Cadence Best Practices for Better Email Marketing Campaigns - There's much more to email campaigns than drafting up some copy and hitting send.
    Topics: email, understand, emails, dont, customers, better, marketing, sending, youre, practices, campaigns, cadence, best, frequency, buyers.
  • - We’ve rounded up 75 print-on-demand product ideas that exist on the market right now, so entrepreneurs can stock their stores with them.
    Topics: print, product, youre, sell, customers, ideas, designs, demand, easy, products, printondemand, store.
  • A New Link in Bio Tool That’s Worth Using - Link in bio tools like Linkpop create a one-stop shop for everywhere your business lives online. Here’s how to craft one that gets customers clicking.More
    Topics: tool, profile, customers, bio, store, links, social, page, link, thats, media, worth, using, linkpop.
  • A Privacy First-World Won't Hurt Your Customer Relationships, It Will Transform Them: Insights from HubSpot's CMO - As marketers, we thrive on data.
    Topics: privacyfirst, relationships, marketing, cmo, world, customer, privacy, hubspots, marketers, consumers, insights, firstworld, firstparty, need, data, wont, transform, hurt, customers.
  • - If you’re a wannabe UK entrepreneur looking to dabble in the waters of eCommerce, you’re in the right place. Today we’re reviewing ShopWired, a UK-centric eCommerce platform. More specifically, we’re listing ShopWired’s most notable features and pricing so that hopefully,… Continue reading A ShopWired Review: Is This The Best Solution for UK Entrepreneurs?
    Topics: best, solution, uk, products, shopwired, customer, customers, variations, entrepreneurs, review, platform, product, stock, create.
  • Amazon expands its custom-fit clothing service ‘Made for You’ with athletic tees - Amazon is expanding its experimental custom clothing service, Made for You, which allows shoppers to create clothing designed for their exact body measurements. First launched in December 2020 with casual tees, the retailer is now adding athletic shirts that can be customized in close to 50 different ways by selecting from different fit options, necklines, […]
    Topics: clothing, tees, techcrunch, customers, data, measurements, fit, expands, service, athletic, body, technology, shoppers, customfit, amazon.
  • Amazon’s Alexa app feature lets customers option to scan their shopping receipts for cashback rewards - It’s been said that no one uses Alexa for voice-based shopping. But retail giant still sees the potential for Alexa as a shopping companion — just in a different way. That’s why this month the company quietly rolled out a new feature designed to boost consumers’ use of Alexa’s Shopping Lists: cashback offers. The company […]
    Topics: retail, offers, information, option, scan, techcrunch, receipts, alexa, amazon, app, customers, data, lets, cashback, store, shopping, feature, rewards.
  • Amazon’s cashierless Just Walk Out technology comes to Houston Astros’ Major League Baseball Stadium - Amazon announced today it will bring its cashier-free checkout technology, Just Walk Out, to a Major League Baseball stadium for the first time. MLB team Houston Astros will introduce the Just Walk Out system to two stores at Minute Maid Park, allowing fans to purchase food and beverages. 19th Hole and Market, two food and […]
    Topics: walk, houston, stadium, comes, astros, cashierless, league, shopping, major, store, fans, baseball, techcrunch, amazon, stores, customers, technology.
  • Announcing BigCommerce + Bolt One-Click Checkout - Consumer expectations aren’t what they used to be. The last two years have accelerated changes in what consumers expect to…
    Topics: checkout, network, experience, payment, ecommerce, ready, customers, oneclick, announcing, bigcommerce, bolt, merchants.
  • Archive back with fresh funding as it builds community marketing space - Its first products were a Shopify app that automatically detects, classifies and saves Instagram stories, and Archive Communities, which makes influencer marketing programmatic.
    Topics: round, community, archive, marketing, million, customers, app, merchants, company, woo, funding, space, fresh, techcrunch, builds.
  • Aument wants to power your next marketing message - Aument is carving out a niche in marketing automation for e-commerce stores, raising $1.5 million in pre-seed funding just four months after being founded. CEO Emilio Di Marco met his co-founders, Alan Helouani, Sacha Landesmann and Mario Leon Rojas, in Latin America while leading marketing efforts for WeWork. Their experience in working on customer acquisition […]
    Topics: users, customer, techcrunch, message, aument, customers, wants, actions, power, marketing, marco, di, ecommerce, data.
  • - Just about everyone uses a mobile phone regularly these days, which makes SMS the perfect platform for marketing products and…
    Topics: platforms, send, customers, marketing, campaigns, customer, text, messages, best, software, sms.
  • Best eCommerce Search Engine Providers - With exponential growth in global eCommerce sales, it’s mission-critical to offer the best solutions for your customers’ experience. The numbers tell us just last year retail eCommerce sales estimated $4.9 trillion, with forecasted growth by as much as 50% to 7.4 trillion by 2025. How fast can your customers find exactly what they’re looking for with minimal effort, plus the valuable insights gleaned from that search into your customers’ behavior. Mobile optimization plays heavily into how your customer searches, as well as synonym results and autocorrect, with the goal to help to your customer zero in quickly on what they’re looking for, or nudge them towards results if their search is non-specific. Site search capabilities go well beyond a bar at the top of your site. Think of site search is an engine fueling your customer experiences. It will inform and transform your digital commerce journey. You’ll want to look at a few considerations and common terms as you evaluate site search vendors: Scalability – your eCommerce solution must weather the unpredictable nature of an online marketplace. Your system must manage the highs of traffic and data without downtime and a total reliance on an IT team Faceted Navigation and Filters – visual cue to narrow down search functions by the desired category such price, size, color, etc. Natural Language Processing (NLP) – allows for brand name recognition or other identifiers in a product set so your customers don’t have to be exact in their search, yet still land on the desired result Zero Results – a fix to queries that come up short to reduce the dreaded bounce rates Artificial Intelligence – a significant driver in the future of eCommerce. AI is behind the highly personalized experiences your customer's demand Just like any partner in your eCommerce solution, a search vendor needs to align with your business needs and goals and integrate well with your existing system. Interested in Learning More About Elastic Path Commerce Cloud? Launch and optimize innovative experiences fast, with a modern, headless, SaaS, API-first, & microservices-based commerce platform. See the Future of eCommerce Algolia Headquarters: San Francisco, CA Website: algolia.com Overview: With a search as a service model, their product indexes clients' sites and so the search task is far simpler. The benefits include an easy implementation and the ability to make changes quickly as needed. Algolia is known for their expertise in advanced search functionality especially useful for catalog management. Additional Resource: Elastic Path teamed up with Algolia and Contentful for an on-demand webinar on navigating and overcoming the barriers to the Composable Commerce approach. The presentation includes real life use cases and a Q&A.   AddSearch Headquarters: Helsinki, Finland Website: addsearch.com Overview: AddSearch customers report back the flexibility and easy integration of the product, and point to its cost-effectiveness and exceptional customer service for small business users.   Azure Cognitive Website: azure.microsoft.com Azure Cognitive Search is the only cloud search service with built-in AI capabilities that enrich all types of information to easily identify and explore relevant content at scale. Azure Cognitive Search service, provides indexing and query engine, persistent storage of search indexes that brands create and manage, and a query language for composing simple to complex queries. Bloomreach Headquarters: Mountain View, CA Website: bloomreach.com With applications for content management, site search, page management, SEO optimization and role-based analytics, Bloomreach is a central location for all players who manage customer experience to come together and intelligently drive business outcomes. Coveo Headquarters: Quebec, Canada Website: coveo.com Overview: Coveo touts search optimization for eCommerce applications, websites, and workplace enablement. Their solutions plug into any system regardless of tech stack; you can start from scratch or use their pre-built integrations. They score well with users for their analytics capabilities. Google Cloud Search Headquarters: Mountain View, CA Website: cloud.google.com Overview: Well-known market leader in search function. Using the powerful searching capabilities of Google, users are immediately able to enter their queries, look for contents and answers, and view search suggestions. Handshake by Perficient Website: perficient.com Handshake is a modern Search Connector Framework that takes the guesswork out of getting content to index. Handshake for Elastic Path gives users complete control over the flow of data from Elastic Path to multiple search targets, securely and flexibly. LucidWorks Headquarters: San Francisco, CA Website: lucidworks.com Overview: Founded in 2008, LucidWorks initially provided support and consulting services for the Apache Lucene/Solr open-source search project; they are currently the largest supporter of open-source search industry-wide. They offer search, discovery, and analytics solutions from two platform products. Sinequa Headquarters: New York, NY Website: sinequa.com Overview: Sinequa’s search optimization expertise comes from large organizations with complex information layers such has government agencies. They score well in the marketplace for a smooth integration process. Yext Headquarters: New York, NY Website: yext.com Overview: Yext offers customized search and discovery experiences based on natural language understanding and AI. Their real-time search analytics provide even more insight into how users are searching and what questions they’re asking. They are known in the market for their multi-format support capabilities. Site Search Informs the Journey – So What’s Next? With so many players in the market, you’ll need to evaluate who best works for you as far as your digital maturity, and how you’ve mapped out your digital commerce metrics and goals. Bear in mind how crucial the omnichannel experience is for the future of eCommerce. Meeting the customer where they are across multiple touchpoints with as little friction and effort as possible is the future and the now of digital commerce. A robust and intuitive search functionality is just the tip of the iceberg. For more information and insights on how to begin your eCommerce transformation, check out Elastic Path’s Replatforming Guide, or see what’s new in our Resource Library.
    Topics: customers, commerce, ecommerce, best, search, elastic, users, path, site, providers, engine, customer, service.
  • Better Global Buying Experiences with Duties & Import Taxes at Checkout - Shopify’s new Duties & Import Taxes feature calculates and collects duties and import taxes directly at checkout, giving international customers total cost clarity on their purchase, with fewer surprises at delivery. This leads to fewer parcel refusals, fewer chargebacks, and a higher customer lifetime value.More
    Topics: better, import, codes, buying, hs, tax, product, experiences, global, shopify, customers, taxes, shipping, duties, checkout.
  • Black Friday Checklist: How to Prep Your eCommerce Store - Black Friday Checklist: How to Prep your eCommerce Store Black Friday is the official kickoff of the chaotic holiday season. And with heavier traffic in recent years to a digital experience, it’s key for you to prep your eCommerce store for the spike - just as any physical store preps their floor and staff for the holiday wave. Before we dive in on how to best prepare your site, let’s look at a few stats regarding the busiest shopping day of the year. What the Numbers Tell Us After pandemic restrictions were lifted and in-person shopping was greenlit for most of the world, the predictions gravitated towards a shift back to the physical store. However, that’s not exactly how it all played out. eCommerce shopping behavior studies show the needle would not sway dramatically back to the in-store experience. Across global markets, there are accelerated patterns towards post-pandemic shopping behaviors towards the following trends: Buying online for home delivery More time in research/discovery online BEFORE going to a store Buying online for store pickup Black Friday Deals Trend Earlier Retailers are choosing to offer deals ahead of Black Friday, as shopping behavior trends shift to starting the process earlier to “beat the rush,” or perhaps get an exclusive deal. A recent poll tells us as many as 22% of shoppers start as early as October to cross items off their list, with early bird shoppers spending on average $460 more than those who wait until after Thanksgiving. If you offer the deals, your shoppers will come. Follow the data and the demands of your customers. If the data tells you customers are looking for Black Friday deals in October, then set up a plan to have special promotions and marketing campaigns in place to support an early start. This may look like a deeply discounted 3-day early bird sale, or perhaps a special Black Friday sneak peek for loyalty customers with special pricing. Here is a checklist to keep top-of-mind as we enter the busiest shopping season all year long: 1. Set the Course for an Easy Checkout Process 2. Draft & Review Cart Abandonment Emails 3. Check Your Site Performance 4. Be Mobile Friendly 5. Be Promo Ready 6. Glean from Data Analytics 7. Beef up your Social Commerce Strategy 8. Cater to Loyal Customers 9. Beef up your Holiday Merchandising 10. Determine On Call Schedules for Support Teams   Black Friday Prep: A Digital To Do List 1. Set the Course for an Easy Checkout Process. The less friction from discovery to checkout the better. Don’t require shoppers to create an account to checkout. Allow for a guest checkout option. While some shoppers prefer having payment methods or loyalty rewards at a glance available to them at checkout, there are significant numbers of shoppers who want speed and convenience. Meet your shoppers where they are and allow for both. Keep the cart icon front and center at every click through your site. Even better, have a constant numeric reminder of what is currently in cart. It’s important to have a visual cue to the shopper whether it’s empty, full of “maybes” or items that are a sure thing. Allow customers to pay in the way they prefer. That means well beyond traditional credit/debit cards. Offer a range of payment methods to include PayPal, Venmo, digital wallets (Google, Samsung, ApplePay), and an increasingly popular BNPL (Buy Now Pay Later) option like Klarna or Afterpay. Some European markets allow for bank drafts as a method of payment, but this largely depends on what the demand is of your consumer in your geographic locale. 2. Draft & Review Cart Abandonment Emails. As shopping cart abandonment statistics for 2022 reveal, the average cart abandonment rate ranges from 59.2% to 79.8%. Clearly too much revenue left on the table to ignore as a retailer. Here is where personalization becomes your ally. Using auto-generated, targeted emails to customers with abandoned carts is a proven strategy for conversion. Examples include offering a customer additional reward for purchasing such as a percentage, or flat amount with a cutoff date. Some shoppers change their mind about items. Offer alternatives based on their shopping history; sometimes offering a different style or brand, or perhaps accessories to support the category they were shopping such as camping or gaming. 3. Check Your Site Performance. If your site isn’t performing at peak speed, you stand to lose everything you’ve worked hard for as a brand. What is the importance of site performance? You have as little as 50 milliseconds (or .05 seconds), to make an impression on your site visitors. If pages take too long to load, or there is a delay in the checkout process, that is a customer gone for good. Fifty milliseconds sounds daunting, but there are web performance and speed testing tools at your disposal to gauge this critical metric your customers’ experience relies so heavily upon. Let’s take a look at some of the criteria for site speed/performance: How to Test Your Site’s Performance. Programs such as Pingdom Speed Test, GTmetrix, and Google PageSpeed Insights (see a Top 10 list here) help you diagnose problem areas you may not have known existed so you can fix the issue quickly. You’ll be able to see how your site is measuring up across devices, and also geographic locations. Also key to performance is how well your site is ranking in user experience. Does your site load quickly? But also is your site easily navigated? Can your customer find what they’re looking for quickly through your menu or search function?   Dynamic vs. Static Content Management. The difference between the two is dynamic content is anything subject to change based on user input such as product, pricing, or descriptions. This content is stored in a database and is fetched when the user engages with it, otherwise known as async communication. Static content on the other hand is anything remaining the same in the experience such as the navigation menu. Both types of content have distinct yet crucial functions on a site but are managed differently. Load speed is generally case by case so we recommend an API-first/ best-of-breed approach that gives you the flexibility to deliver quick speeds and dynamic content. As you edit dynamic content you want to avoid editing the HTML code as this will cause breaks in your site. Additionally when managing dynamic content, use proper caching and Content Delivery Networks (CDN) to bridge the gaps between dynamic and static content.   Image Optimization. No surprise that visual content engages users. However, high quality imagery means larger files that eat up load time. Using resized and compressed files is a lighter lift for the server to load the image. Within imagery you’ll want to pay attention to the file format. There are four file types: PNG, JPEG, GIF, WebP, and SVG. A general rule of thumb is to avoid GIFs since they do drag on site speed. When choosing between PNGs and JPEGs, PNGs work well for graphics and screenshots, while JPEGs are ideal for photographs. The newcomer is the SVG file format, or scalable vector graphic that renders well in web applications and across other use cases. Lazy load plugins are also useful to only render photos where the user is browsing.   Reduce HTTP Requests. HTTP requests occur when the browser sends a request to the server for information. The fewer requests a website must make the faster the site can load. The amount and the size of the requested files affects load times, however most engaging sites have both multiple and larger files. The best way to address this issue is to run a full report on your site and assess what images are taking the longest to load and if in fact you need them. After you assess what’s needed, you can reduce the file size.   4. Be Mobile Friendly. Having a site optimized for mobile is mission-critical to your site’s performance. If a customer doesn’t have the same flawless experience from laptop, to tablet, to smartphone, you stand to lose. Consider this: 70% of web traffic comes from mobile phones, and 80% of the top-ranked websites are mobile-friendly. The great news is that site performance tools help identify mobile optimization deficits and fixes. As you gear up for the holiday shopping season, it’s an opportunity for cross-collaboration between business and IT teams to address the issue head on given how much it affects user experience and bounce rates. As much as 60% of shoppers won’t return to a site that is not mobile-friendly. Nearly 43% of Black Friday sales in 2021 happened through mobile phones. You’ll want to lean into your developer team to fully optimize your site for mobile. The end goal is to have the exact , flawless experience from desktop to tablet to smartphone. This involves a few tactics such as image optimization as I’ve mentioned above, ensuring your site has a responsive design, and optimizing the above-the-fold content to engage shoppers quicker and for a longer period of time. Additionally, avoid intrusive ads that will hinder your shopper from engaging with your site, especially if they are on a mobile device. Recent studies have found that 96% of eCommerce businesses in North America and 94% in Europe have at least five basic errors in their checkouts. Watch the Webinar to make sure your business is not making them. Go to Webinar 5. Be Promo Ready. Are you prepared to manage the deep deals the holiday season brings? As I mentioned above, if the data shows your customers want the deals and they want them early, are you set up to provide them? Is your site prepped for sales banners front and center on your site driving shoppers to the deals you’ve carefully curated? Is your Order Management System (OMS) prepped with a clear view of inventory and a plan for backorders or pre orders for items that sell out quickly? An OMS can help automate these functions which gives your operations teams more flexibility to handle holiday shopping issues while still satisfying the customer with clear communication and a timeline as to when to expect delivery. 6. Glean from Data Analytics. In the same vein as Always Be Testing, take a look at data from the year before. What drove revenue and what might have fallen flat? What can you tweak from last year’s holiday season? You have customer gold in the numbers. Take a look at what product categories and pages saw the highest volume of traffic. What days of the week saw a spike in traffic? If you had an early bird special or flash sale, analytics and your OMS will tell you how many eyes were on it, and how well it performed revenue-wise. 7. Beef up your Social Commerce Strategy. Selling products through social media channels is currently estimated at $45 billion and expected to triple in the next few years. This figure equates to more than half of U.S. adults alone purchasing through social media. Platforms like Facebook, Pinterest, Twitter, TikTok, and Instagram allow brands to create another channel through curated content and influencer marketing. Perhaps the biggest advantage to social commerce is its power within the discovery phase of the buying journey. Instagram reports 60% of its users discover new products on their platform. When paired with word-of-mouth reviews from people you trust, (or at least share similar tastes) and the ability to tag and highlight products in both Story and Feed, you've got a highly versatile, perpetual sales engine. The path to purchase is expertly laid out from discovery, research, review, one-click purchase, and delivery. As you dive into this holiday season, it’s critical to use social media to your advantage. You’ll be missing out on a significant shopper segment, many of whom will be looking for new products to fit the people on their list. You may consider using live shopping feeds to fully tell your brand’s story and what’s new in your product line, and always make sure products can be purchased within the app using personal information already stored within a profile. In app links easily navigate shoppers to products and one click checkout. Additionally you may consider the power of social proof. As you market your products through a social media shop, offer your shoppers a way to interact with products and share them across the platform. Through the use of hashtags you create, empower your customers to use the hashtag and create their own posts. A two-fold benefit is that your customers peer review your products and have a voice, while enabling customer confidence for the shoppers new to your brand. On the flip side if a shopper is dissatisfied, you as a brand have the opportunity to address the issue. Prior to Black Friday, you may consider having a campaign for your loyal shoppers to share product reviews with a coupon reward or offer like a free gift. Peer reviews increase both customer confidence and conversion. 8. Cater to Loyal Customers. The unicorn of customer personas! Here are a few eye-opening stats on what Lifetime Customer Value (LTCV) or what is often referred to as Customer Acquisition vs. Retention: The probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is only 5% to 20%. It costs up to 7x more to acquire a new customer than to retain an old one. Sixty-five percent of a company’s business comes from existing customers. What does that mean? You have a treasure trove of information on your loyal customers; you know their shopping habits, their product preferences, and even their payment preferences. Take full advantage of these habits by giving them an exceptional customer experience. In the realm of holiday shopping, what can you offer? Plenty. Double the points or rewards on all holiday shopping. Free gifts for loyalty members. A Black Friday “sneak peek” sale exclusive to loyalty members with special pricing. Free holiday wrapping and gift options. A portion of holiday proceeds goes to charity. 9. Beef up your Holiday Merchandising. You have more shoppers now than any other time of year. How will you stand out among the competition? Convenience. Many holiday shoppers find themselves frustrated with what to buy for the loved one/receiver who has everything. Enter gift sets or bundles. If you can afford the cost to offer this type of merchandise, it’s a solution for many harried shoppers trying to check off people on their list. Think of spa baskets, grooming products for men, kids’ items like themed candy and holiday stockings, wine and cheese assortments, or teacher gifts. Additionally for the shopper who is looking for a gift for themselves, you may see dynamic bundling as an offering. This allows the shopper to pick and choose from a selection within the bundle. An example is for the gamers or sports enthusiasts in your customer base. For the gamers, maybe you offer a choice between a headset or an additional monitor, or maybe for the skier, your options include goggles or a choice of gloves. An all-in-one gift option with more selection and control on the user experience side, but with the convenience of a single price point. 10. Determine On Call Schedules for Support Teams. Determine on call schedule for each department. It's not just IT, for example a promo may be broken, or products not published to the catalog. Elastic Path similarly has a plan and schedule in place to offer support for our customers during peak holiday traffic. In Closing Food for thought as you think about future holiday shopping experiences that drive revenue and are meaningful to your customer while optimizing your team’s time. Gartner tells us to look for a trend in how brands interact with products. According to the analyst, companies should invest in more robust product experience management (PXM) solutions. Gartner outlines this shift in their 2022 Strategic Roadmap for Digital Commerce in Direct (D2C) and Indirect Channel report. What does that mean? Brands will fare well who broaden their geographic and channel reach, and do more on the customer experience side. How will they do it? As you think about each of these strategies and tactics to optimize the holiday shopping experience, there are options to streamline it and empower people to solve customer pain points, especially in the role of merchandiser who is pulled in several directions as it is. Eager to talk about what’s next for your eCommerce strategy and how we can help? Reach out to us.  
    Topics: holiday, customer, checklist, shoppers, site, experience, black, customers, products, content, strategy, shopping, ecommerce, offer.
  • Brand Strategy 101: 7 Important Elements of a Company Branding Plan - Just as an architect draws out a building plan before they start building, you need to develop a brand strategy for your business.
    Topics: elements, business, plan, strategy, branding, important, brands, customer, purpose, brand, product, old, customers, company.
  • - Although finding the right fulfillment network and third-party logistics management solution can be a headache, it's essential to your eCommerce success. byrd is s a cloud-based logistics management solution designed to help businesses handle their inventory, track their orders, and… Continue reading Byrd Review: Who Are They?
    Topics: review, fulfillment, ecommerce, shipping, customers, shipments, process, orders, customer, byrd, returns.
  • Byrd nabs $56M to grow its European e-commerce logistics and fulfillment network as an alternative to Amazon - Shopify put a spotlight on the role and significance of logistics and fulfillment in e-commerce when it snapped up Deliverr for $2.1 billion last week to gain its own, direct foothold into providing those services for its e-commerce customers a la Amazon. Now, an up-and-coming startup in fulfillment in Europe has closed a round of […]
    Topics: software, european, fulfillment, logistics, nabs, customers, byrd, warehouse, ecommerce, prime, services, network, amazon, merchants, techcrunch, grow.
  • Daily Crunch: HBO Max is pulling 36 shows this week — Here’s the list - Hello, friends, and welcome to Daily Crunch, bringing you the most important startup, tech and venture capital news in a single package.
    Topics: bryant, pulling, heres, crunch, shows, week, google, company, techcrunch, interest, max, startup, inflation, daily, fired, founder, hbo, customers, list.
  • Daily Drone Deliveries Surpass 2,000 Globally - Drone deliveries have taken off. Here is a list of companies leading the advancement, from drone technology and logistics companies to retail brands.
    Topics: drone, deliveries, delivery, daily, commercial, global, drones, customers, air, million, globally, surpass, deliver.
  • - Delori is a premium Shopify 2.0 theme designed for fashion and clothing eCommerce stores. It's a popular choice for high fashion brands because it comes with various media-rich tools that make your products pop.  Among other things, it allows online… Continue reading Delori Theme Review: Will This Be Your Next Shopify Theme?
    Topics: product, review, products, page, add, theme, instagram, shopify, customers, delori.
  • Don't Build an Ecommerce Site If You Don't Have These 7 Things Covered - If handled correctly, your ecommerce platform can provide a solid basis for success.
    Topics: experience, covered, dont, site, help, website, providing, customer, things, strong, products, build, customers, ecommerce.
  • - In today’s EcoCart review, we’re looking at a new start-up introducing intelligent ways of offsetting carbon emissions, and helping businesses go green. Currently, we’re living in a world where customers are increasingly looking to purchase from companies who care. Around… Continue reading EcoCart Review (Apr 2022): Offsetting Carbon Emissions
    Topics: apr, shopping, offset, review, online, emissions, offsetting, impact, carbon, customers, companies, ecocart, company.
  • Ecommerce Copywriter on Tactics, Tools, More - High-converting ecommerce copywriting starts with research. That's according to Christopher Silvestri, the founder of Conversion Alchemy, an agency.
    Topics: copywriter, lot, website, thats, used, copywriting, visitors, tactics, tools, worked, customers, ecommerce, started, design.
  • Elastic Path Insider: Meet the Customer Success Team - Meet our customer success team! Small but mighty, the group consists of four people (you'll meet them soon). Each team member is a master of our two products, Elastic Path Commerce and Elastic Path Commerce Cloud, and work with our customers to guarantee they get expert guidance and support throughout onboarding, implementation and onward. The team's overarching goal is to ensure we’re partnering with our customers to meet their goals, so they can focus on launching and continuously optimizing unique digital commerce experiences for their customers. To get better insight, we sat down with the team and asked a series of questions to get to know them, their role, and an idea of what life is like on the Customer Success team at Elastic Path. Let's go meet the team! Q: What's the first thing you would want a customer to know about working with Elastic Path? Q: How long have you been working in the eCommerce Industry? Rachel: I’ve been working in eCommerce and retail my entire career. I started off as an eCommerce buyer and have worked for various eCommerce SAAS companies like Truefit and NewStore. Christine: I have been working in the eCommerce Industry for seven years. After I had my first daughter, I decided I wanted to change career paths and started working as a Customer Success Manager for an online t-shirt company and then a beauty subscription company. I’ve loved my experience within the eCommerce space and that’s what brought me to Elastic Path. Vanessa: I have been working in the eCommerce industry for about seven years now. My experience really runs the gamete, I’ve worked within the furniture and wellness industries and also for a PIM provider. All of this experience enables me to better our own customer’s experience. Esme: I've spent my entire career in eCommerce, starting off at online retailer Rue La La. Since then, I've worked for several other brands and have become very passionate about eCommerce. My love for eCommerce sparked my interest in joining Elastic Path. I'm thrilled to be able to continue in this field and support brands in achieving their eCommerce goals.   Q: What does your role entail? Rachel: I’m responsible for delivering the best customer experience and products for our customers and help them deliver the best technology experience to their customers.  Christine: My responsibility is to ensure our customers are successful. I nurture my customer relationships, making sure everything runs smoothing during their onboarding, overseeing and supporting their launch and then continuing to make them feel supported once they have gone live. Vanessa: My role involves a lot of relationship building. I serve as a conduit between the customers and our internal team. I really enjoy working cross functionally and ensuring that I am the voice of the customer. Esme: My role is always evolving to meet the needs of our customers. In this new remote world, a lot of my day-to-day is spent on zoom calls, spending time building relationships with our customer base. It’s important to me to learn their story, what they hope to get out of the platform so I can support them in achieving their goals. Our customers have a mix of wants and needs. Some customers are independent and request a monthly cadence, while other customers are hands-on and want day-to-day or weekly support. Each day I’m working to make sure our customers feel understood and supported.   Q: What is your favorite part about working with our customers? Rachel: Helping our customers achieve their digital strategies. They come to us with complex problems and thoughts and don’t know yet how they will achieve them. We work closely to roadmap and workshop ideas and figure out a way to solve things together. I like to think we’re an extension of our customers teams and it’s really the highlight of being in Customer Success to see that come together.   Christine: Interacting with them and finding out what motivates them and understanding their KPIs to make sure we can all grow together. Vanessa: One of my favorite aspects of my job is being the voice of the customer internally. I love when I have built a relationship enough where I can serve as an extension of their team within Elastic Path and advocate for their wants and needs. Esme: Our customers are so inviting and friendly, and that really makes me enjoy coming to work each day. eCommerce is an exciting space, and I love to see the excitement and eagerness our customers bring when they are first kicking off a project. It’s a pleasure to be able to guide them to create their unique vision.   Q: How does the team measure customer success? Rachel: It’s shared success. Thinking about what our customers need, what are their goals from pie in the sky to super detailed goals and how do we help them achieve that with what we have today, what’s on the roadmap and making sure our customers can use our platform with ease.   Christine: Having frictionless renewals and high customer satisfaction. Vanessa: We measure customer success by limiting churn and solidifying renewals. On a more emotional level, we also gauge success through how we collaborate with our customers and their overall satisfaction. Satisfaction can come from ensuring alignment with customer teams on roadmap, product enhancements, meeting timelines and more. Esme: We’re successful when our customer is successful. To me a lot of that is measured by meeting their goals. One thing that I have found in supporting our customers is introducing them to other customers. Together they can share best practices, discuss how they use the platform and build relationships. My goal is to build a partnership.   Q: How does the team measure customer success? Q: What does a typical customer engagement/cadence look like? Rachel: We often meet with our customers on a weekly basis to catch what’s going on, open projects other types of calls where we’ll bring in other members of the team to workshop roadmaps, talk about their requirements, work on the future of the product. We think of our customers as co-authors so we often have meetings to bring them into our products.   Q: How do customers familiarize themselves with the product? Rachel: Through The Learning Center, it's a great place to get started with their onboarding. I also highly recommend that they leverage it as a resource throughout our partnership. We’re always publishing easily digestible short form courses and other learning experiences.
    Topics: inside, ive, meet, customer, elastic, customers, path, team, working, ecommerce, success.
  • Everything You Need to Know About Brand Experience - Online sales are reaching all-time highs as buyers become more comfortable with digital transactions — in 2021, for example, consumers spent a collective $14 billion online across Black Friday and Cyber Monday.
    Topics: know, need, customers, brand, social, consumers, user, experience, create, efforts, positive, customer.
  • Gopuff officially launches its instant delivery service in France - After launching its service in the U.K. late last year, Gopuff is officially expanding to Europe starting with France. In addition to the Paris area, the instant grocery delivery service is now live in Marseille, Lille and Toulouse. There are more European countries on the company’s road map, such as Spain. For today’s market launch, […]
    Topics: techcrunch, delivery, gola, service, gopuff, local, instant, france, weve, market, customers, launches, europe, officially, working.
  • Here’s how JOKR became gross-profit positive amid a cutthroat grocery delivery industry - Founder and CEO Ralf Wenzel, discussed, according to him, why his company’s grocery delivery model is doing better than most.
    Topics: heres, company, grocery, type, amid, million, customers, techcrunch, business, industry, jokr, positive, grossprofit, online, weve, delivery, inventory, cutthroat.
  • How Conversion Funnels Create a Better Customer Journey + How to Optimize Yours - Conversion funnels are a fundamental concept in sales. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. You saw your friends whizzing down, which sparked your interest. You watched how much fun they were having, doing your research. And then the benefits of having fun outweighed your fear, so you climbed up and flew down.
    Topics: business, conversion, optimize, purchase, funnel, sales, create, potential, funnels, customers, leads, better, journey, customer.
  • How Cookie Laws Impact Commerce - Over the past three years, you've no doubt had one of the experiences: heard about changes in privacy laws, seen a GDPR compliance pop-up (the 'accept all cookies' buttons that marketers hope you click), or maybe even tapped the "ask app not to track" on your iPhone. What's all the fuss about? Third-party cookies are due to be phased out. This is a significant change in how the internet and digital commerce operate. With 76% of online consumers now more concerned about their privacy than ever before, it's no surprise that companies have recognized it's time for a change.  Where this will end, who will win, and how customers will react is still very much up in the air. This post will talk about what cookies are, how the upcoming changes might impact your eCommerce brand, and what you can do to be best prepared for the inevitable future. What are Cookies? A cookie is a small piece of data (usually a text file) that websites place on your device when browsing the web. There are three kinds of cookies, each with specific functions. First Party: It can help set preferences, store your account details, remain logged in, or keep items in your card. These are not shared with other third-party sites; this is important and the key to preparing yourself for the cookie-less future. Read on to the end of this post to learn how. Second Party: information is exchanged between parties, much like attending a conference, and a marketer gets the list of attendees to target their advertising to relevant users better. Third-Party Cookies: These are cookies from a domain that track usage elsewhere on the internet. They are tremendously valuable for advertising & retargeting. When you get the ads on Instagram for something you just looked up in your browser, third-party cookies are what make that possible. There are two main buckets where these third-party cookies are relevant to commerce. For advertising: think of an extension of what you already see when you browse for something on your tablet and get an Instagram ad on your phone. They have the link in the system to identify the same user, which makes a lot of ad-tech companies valuable in terms of their targeting. Increasingly, there are clever ways around this to build a system-wide id for a user that isn't cookie-based. For Personalization: Cookies power things like the suggestions on amazon of 'what customers also bought' or your recently viewed items. The majority of those are cookie-based, with some obvious moves away in preparation for the end of cookies. So, what's changed now? Simple, new cookie laws like the EU Cookie Law or California Privacy Law (CCPA) are outlawing some practices and standardizing the rest have driven companies to recognize they need to give some privacy back to their users. The End is Near: The End of Third-Party Cookies Third-party cookies are going away in 2023. Google announced that it would no longer use or support third-party cookies for tracking. Some companies, like Firefox, have already built-in these 'don't track' flags to their browsers. In addition, we now have Apple's IDFA, the iPhone update that allows users to tap 'ask app not to track' pop-up you've undoubtedly seen if you use an iPhone. The rest are likely to follow suit in a bid to gain back the trust of their users and comply with privacy laws. They have also committed to not building a system that mimics the identification capabilities of a third-party cookie. The Wisdom of the Crowd - FLoC There are numerous companies already making solutions for the end of third-party cookies. While no customer data platform has emerged as clear dominant force yet, they effectively offer the same promise. An anonymized, centralized data store that can model what a customer's interests are and what they might do next. Let's look at an example, Google's FLoC (Federated Learning of Cohorts), an API that Google intends to use as a Chrome extension. Chrome has an anonymized database of browsing habits but does not tie back to an individual. However, they do know you may have visited cooking blogs, for example. When you visit cooking blogs, you might be likely to follow that up with buying new set of pans. These intent signals are gathered together to create a 'cohort.' People in a particular cohort are likely to have similar interests, leaving a relatively good bet on what type of advertisements may be most relevant. So, your inbound marketing funnel will remain active, although somewhat stymied as this transition is in full effect. There will likely be a significant shift in what technology powers the most popular ad platforms and thereby how much targeted advertising will cost. The likely scenario is a fragmentation of advertising capabilities with a few more prominent platforms emerging as the dominant players to create products like FloC. GDPR compliance was likely only the beginning. With new cookies laws being drafted up by the world's governments, compliance is a crucial problem to solve in the evolution of the internet. FLoC and similar solutions will not be the end; there will be more innovation and improvements in how digital advertising will work in the future. Being prepared for the change is half the battle. Learn how you can future-proof your eCommerce store here. Interested in Learning More About Elastic Path Commerce Cloud? Launch and optimize innovative experiences fast, with a modern, headless, SaaS, API-first, & microservices-based commerce platform. See the Future of eCommerce What Can You Do to Prepare Your Commerce Platform? 1. Focus on building your brand identity and audience. Some key areas include social, giving exclusive discounts, communicating with your audience, building a community of users or customers. Zero-party data: ask your customers. 2. From what they are looking for to what they read or are concerned about. Your brand can leverage this data to approximate an intent signal. Numerous companies are starting to focus on this as a personalization engine for eCommerce websites. Being able to test and leverage these capabilities will become increasingly important. Don't settle for what Salesforce or other commerce platforms deem 'good enough'; equip your eCommerce stack with the flexibility needed through a Composable Commerce solution. 3. First-party data, you will still be able to identify and personalize a website if you have anonymized first-party data. Delivering value for the exchange of users' data is critical here. It is crucial to have a strategy around what can build value for your customers while keeping trust intact to encourage them to opt-in to first-party data. This will also be a valuable source for cohort matching; the better you know your customers from first-party data, the better match you will likely get on ad platforms like Google or Facebook. 4. Opt-in data sharing: returning value to your customers by offering one-time cart discounts, first-time visitor discounts, loyalty bonuses, subscriptions, members-only stores, etc., are all going to become increasingly important to the performance of your eCommerce store. These strategies can be tiresome to execute with rigid antiquated eCommerce solutions, for an easier, more flexible, and quicker way, check out our Catalog Composer, which allows you to create specifically tailored, unlimited catalogs with ease. Also, check out our latest release of merchandising capabilities that make it easy to set up these offers and prepare yourself for the cookie-less future. 5. Having a trusted partner for your brand to guide you through this evolution and ensure your eCommerce stack is ready for the change. The flexibility of a Composable Commerce solution is the best bet to leverage the latest and greatest in technical capabilities. Learn more here.  6. Click attribution is still viable. You may not be able to advertise directly to someone who visited your competitor or showed interest in a category of products your brand manufactures. But, you can still tell how people are using your website, their path to purchase, and generally what they did on your website. Being able to change and optimize the experience for your customers rapidly is paramount. A Headless microservices solution like Elastic Path is more valuable now than ever before when compared to a traditional monolith that will slow your ability to optimize and innovate. Prepare Now for Your Brands Future Success In summary, third-party cookies are going away, and you need to be prepared. Remarkably, only 8% of markets said they were ready for the cookieless future. With the inevitableness of the eCommerce world-shifting with the end of third-party cookies, your brand's best move is to prepare to make drastic changes if you are running an old eCommerce solution. A Composable Commerce offering is an excellent option to be in a position to innovate and experiment as new technologies become available. Equally important is your brand's strategy for telling a compelling story, building a unique brand identity, developing an engaged customer base, and having a strategy of how you can leverage the data available to you to continue to grow revenue.
    Topics: impact, thirdparty, end, brand, cookie, ecommerce, commerce, likely, companies, cookies, laws, customers, data.
  • How Just a 2 Percent Lift in Ecommerce Conversions Can Grow Your Company by $72,000 - When 98% of most shoppers fail to complete the checkout, here's how just a 2% lift in ecommerce conversions can add more than $72,000 in new revenue and drive higher profits for your business.
    Topics: company, conversion, checkout, conversions, rates, lift, grow, shoppers, customers, rate, ecommerce, trust, business.
  • How Your Audience Could Shift in Web 3 [Executive Insights + Podcast Episode] - If you work in tech, media, or even marketing, you've likely heard a lot of buzz around Web 3.
    Topics: podcast, business, episode, audience, product, internet, marketing, feedback, customers, going, executive, shift, community, platforms, web, insights.
  • How a “Nightmare” Ring Shopping Experience Turned Into a Niche Business - Shopping for wedding bands is a high stakes experience, due to the cost and nature of the product. So when John Ruggiero and Michelle Luchese went shopping for a wedding band for John, they had a “nightmare” experience finding one that matched his personality and budget. That’s when they decided to launch Manly Bands, a line of rings that uses high-quality, non-traditional materials like dino bone, meteorite, and deer antler. In this episode of Shopify Masters, John and Michelle discuss how to differentiate themselves in a saturated market and how to hire the ideal team for expansion.More
    Topics: customers, things, business, thats, shopping, lot, nightmare, experience, ring, niche, really, product, rings, customer, youre, turned, different.
  • How to Craft a Successful Customer-Centric Marketing Strategy - When was the last time a business fully addressed your wants and needs as a customer? For me, it was around the holidays, while searching for the perfect gift to give a friend who is a huge fan of the video game series "The Legend of Zelda."
    Topics: social, customer, value, website, successful, ocarinas, craft, customers, company, customercentric, strategy, marketing, starbucks.
  • How to Create An Effective Facebook Ad Strategy in 2022 - When it comes to spending your advertising budget, you may be unsure how to get the most bang for your buck. After all, there are so many different advertising and marketing options out there. How do you know which will best suit your business, reach your desired audience, and give you the biggest return on your investment?
    Topics: customers, offers, content, audience, strategy, create, effective, ad, understand, know, customer, ads, facebook.
  • How to Create Detailed Buyer Personas for Your Business [Free Persona Template] - Marketing Margie. Sales Sam. IT Isabel. Accounting Alan. Do you know who your business's buyer personas are? And if so, how much do you know about them?
    Topics: create, research, target, customers, free, template, persona, business, product, interviews, buyer, know, youll, personas, detailed.
  • How to Deal With Negative Comments on Social Media [+ Examples] - While brand-bashing is nothing new, the internet and social media platforms make the comments from these meanies even more lasting and impressionable.
    Topics: examples, social, post, youre, comments, complaints, customers, negative, media, respond, deal.
  • How to Do Market Research: A Guide and Template - Today's consumers have a lot of power. They can research your product or service and make purchase decisions entirely on their own.
    Topics: persona, guide, questions, template, industry, market, research, buyer, target, customers, product, audience.
  • How to Increase Your Product Sales on Amazon Today - Maximize your full revenue potential on Amazon with these valuable tips.
    Topics: sales, amazon, customers, marketing, brand, buy, product, products, box, increase, business, today.
  • How to Integrate SMS into Email Marketing - Many ecommerce brands drive engagement and conversions via text messages But implementing the channel requires caution and sensitivity. We explain in this helpful post.
    Topics: frequency, email, messages, sms, customers, receive, service, text, recipients, integrate, marketing.
  • How to Optimize Your 404 Error Page for SEO & Conversions - In an ideal world, you would never need a 404 error page. Links would never break, resources would stay in one place, and visitors would seamlessly navigate around your website by clicking on links. Despite best efforts, however, 404s still happen.
    Topics: seo, links, offer, page, conversions, right, optimize, pages, looking, visitors, error, create, customers.
  • How to Pivot Your Content Plan According to HubSpot Marketers - Imagine this: as a content marketer, things are going pretty well for you — you're confident about your upcoming campaign, the ROI from your last couple were stellar, and projections for the new one looked just as good, if not better, than ever before. And then something happened, and you need to pivot your content.
    Topics: strategy, plan, hubspot, according, needs, content, audience, customers, pivot, customer, need, marketers.
  • How to Turn a Case Study into a Customer Success Story [+ Tips from HubSpot Marketers] - Expression, passion, style, persuasion, authenticity.
    Topics: client, questions, customer, customers, study, tips, project, company, turn, success, case, marketers, manager, hubspot.
  • How to Understand Market Penetration and Create a Strategy With STP Marketing - Everyone wants their business to grow. This seems pretty intuitive considering effective and successful growth means your business is experiencing boosts in revenue, brand awareness, brand loyalty, and more — and we know this to be true by looking at the most successful and well-known companies today (e.g. Apple, Amazon, etc.). The question is: What do these highly-successful companies do to ensure they put themselves in a position for strong and consistent growth?
    Topics: market, product, dunkin, customers, marketing, company, brand, understand, create, business, high, penetration, stp, strategy.
  • How to Use Pinterest Advertising to Promote Products and Attract Customers - Pinterest is often undervalued by social media marketers and considered an unnecessary component of a marketing strategy — unfortunately, if this isn't the case for your team, you could be missing out on a major source of traffic and income.
    Topics: ads, promoted, video, attract, products, pinterest, campaign, users, content, ad, promote, create, pins, customers, advertising.
  • How to Use Your CRM to Power Your Marketing - It’s easy to picture the customer journey as a well-traveled, east-to-west road trip, following a single highway from awareness to consideration to purchase.
    Topics: customer, power, targeted, crm, sales, social, email, marketing, data, customers, audience.
  • How to Write a Case Study: Bookmarkable Guide & Template - Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises.
    Topics: customers, write, work, case, product, business, customer, service, study, client, bookmarkable, youre, guide, template.
  • How to Write a Great Value Proposition [5 Top Examples + Template] - Your company’s value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor.
    Topics: examples, proposition, products, customers, business, help, product, youll, template, customer, service, write, great, value.
  • Indian social commerce DealShare bags $45 million from ADIA, eyes international expansion - Abu Dhabi Investment Authority is backing the Indian social commerce startup DealShare, the two said Thursday, joining a roster of marquee investors doubling down on India’s fast-growing e-commerce market. A wholly owned subsidiary of Emirates’ sovereign wealth fund is investing $45 million in DealShare, extending the size of the Jaipur-headquartered startup’s recently unveiled Series E […]
    Topics: techcrunch, platform, ecommerce, commerce, eyes, customers, million, international, bags, cofounder, dealshare, indian, social, startup, expansion, billion.
  • Japan’s Zeals raises $38.8M to scale its chat commerce platform - Zeals, a Tokyo-based startup that lets businesses communicate with their customers via its chat application, said Thursday it has secured $27.2 million (3.5 billion yen) in equity and $11.6 million (1.5 billion yen) in debt. The latest round brings its total funding raised to $41.4 million, the company said without disclosing its valuation. JIC Venture […]
    Topics: businesses, zeals, venture, japans, commerce, scale, shimizu, techcrunch, million, growth, raises, customers, billion, platform, chat, 388m.
  • Jarvis ML snags $16M to help companies personalize their products - Jarvis ML, a platform offering an AI-powered personalization engine to brands selling products, services and experiences, today announced that it raised $16 million in a seed round led by Dell Technologies Capital. In an interview with TechCrunch, CEO Rakesh Yadav said that the new capital will be used to grow Jarvis ML’s R&D and sales […]
    Topics: personalize, companies, yadav, jarvis, machine, customers, 16m, help, ml, techcrunch, personalization, platform, products, data, snags.
  • Key Ecommerce Trends That Can Take Your Business to the Next Level - Ecommerce brands need to be prepared for the coming disruptions to succeed in their chosen industry. The trends described below are those I believe will have the most influence in the coming year.
    Topics: customers, customer, product, important, social, brands, marketing, key, media, business, trends, ecommerce, level.
  • Merchandising for Today's Omnichannel Shopper - In today’s digital world, merchandisers must take full advantage of the omnichannel space to influence and guide the shopper through the decision-making process. It’s all about the right place, the right price, and the right product to optimize the sale. When you consider there is an 80% increase in revenue  for businesses that focus on improving customer experience, it’s critical to leverage all the tools in the box to guide the experience. Enter online eCommerce merchandising; what was once solely focused on end caps and unique displays, audio/visual, in-store demos, and amply stocked shelves has now transitioned to the digital world. How do we create the same engaging content online to drive the customer through the buying process? Today’s shopper is now demanding an omnichannel experience; so the journey must seamlessly integrate a mix of the in-store and online components. Eye-Catching Homepages to Mirror the Buyer Think of your favorite retailers and what you like about their online presence; do they provide quality imagery, engaging color schemes, great copy, or drive offers front and center to the homepage so you don’t miss the deal? Does this same look and feel weave through their in-store and social media experience? In the case of luxury jeweler, Teilor, they sought to provide what is traditionally an in-store buying experience to their growing population of online shoppers. Through original, curated content they made the online experience a reality. High-quality, detailed imagery of their precious gemstones and diamonds, along with photography to match and attract their target buying persona is set off by product copy; not a standard description full of dimensions and care instructions, but something that reads more like prose to effectively convey the very personal investment of jewelry purchases. Video Clienteling This tactic is used to bring a more personalized experience to buyers either one-on-one by appointment or through live streaming. In the case of Teilor as mentioned above, video clienteling gives the opportunity for customers to see the product and ask questions in real time. With such a personal and significant investment like jewelry, it’s well worth the time to ensure the customer is completely satisfied and more likely to return for repeat purchases. While this tactic is not new to in-person retail experiences, video capabilities and live streaming make it possible in today’s commerce. Advertising Banners Use banners in a variety of ways to call out promotions, sales, best-sellers, etc. Best practices when using banners: keep it simple. While the ad should stand out to attract the shopper’s line of sight, don’t make it so large that it’s distracting or worse yet takes too long to load. Attract not detract. Always keep banners towards the top of the page, and make sure your related content is nearby. Is it a Back-to-School supplies sale? Place the banner close to your product category navigation where the inventory normally lives. The shopper can either click on the banner ad or navigate over to that category link for the same results. Social Proof Word of mouth is fire. Shoppers rely heavily on the experiences of others from product performance to customer service. Customer reviews are a key component to this tactic. Invite your customers to review and post those reviews by their corresponding product. If the response is less than favorable, reach out personally and find out why. (Poor quality, shipping issues, incorrect size, product details not true to imagery). The frontrunner of digital notepads, reMarkable uses social proof by asking customers to share their experiences with the product through a common hashtag. This brings authenticity to the brand with assets that can be used throughout future marketing campaigns. A two-fold win: your customers engage with your product and feel heard, and you have relatable content to support the brand that is best case scenario repurpose-ready. Personalized Offers/Sales Events You don’t need a federal holiday or a gifting season to create a viable offer. While the most popular sales seasons are winter holidays, consider creating offers based on less popular holidays or even an everyday offer. Valentines’ Day, Easter, or President’s Day sale events, or a Treat Yourself-type event can be created with special pricing designed for your loyalty customers. If the inventory can support the event, be creative with your offerings and let your customers shopping behaviors inform them. Know your customers are tea lovers? Create a special event to commemorate National Hot Tea Day. (Yes, it’s a real day, and it’s January 12).   See Catalog Composer In Action Check out our on-demand demo to see how Elastic Path Commerce Cloud makes it easy to manage unlimited unique catalogs for any business. Watch Demo Bundling/Cross-Sell/Upsell Bundling is a common merchandising tactic with many variations. You may use common variations to support a new product launch in the health and beauty category by bundling a more well-known brand with a new to market product. You may also see opportunities with sporting goods to bundle equipment and upsell/cross-sell accessories. When merchandising next gen skis or snowboards, a bundle variation may include an equipment upgrade for the next skill level plus accessories like bindings or boots. If your margins can support bundling it’s a proven tactic for value creation. Visual Hierarchy Visual hierarchy is well covered territory when it comes to in-store merchandising sets, but similar rules apply to your online store or app. When viewing online content, the natural sight line is from the top down, left to right. When refreshing product information you may also consider placing the content you want your customers to engage with the most to be placed in the direct line of sight. As mentioned above, banners should be towards the top of the page with the related content nearby. Similarly, consider elements that guide the customer down the page; this may include a chat bot feature as the customer scrolls that is not intrusive or distracting. A proven tactic to reduce cart abandonment rates is to keep the cart icon in direct line of sight throughout the session. See what’s new from Elastic Path in product variation support to power up your merchandising strategy.
    Topics: todays, merchandising, experience, online, content, tactic, instore, customers, customer, support, shopper, product, omnichannel.
  • Morocco’s Freterium grabs $4M to scale its freight trucking software across MENA - In Africa and the Middle East, most companies in the freight industry still use old-fashioned methods such as spreadsheets, phone calls and emails to manage their shipments. They are electronic yet manual processes that make their work very inefficient. While incumbents have pioneered various enterprise resource planning (ERP) systems to digitize these processes, companies would […]
    Topics: techcrunch, mena, industry, shipments, companies, manage, scale, 4m, shippers, grabs, logistics, moroccos, freterium, customers, freight, trucking, software.
  • Needing Deodorant, Curie Founder Made Her Own - In 2018 Sarah Moret, an accountant and athlete, couldn't find a suitable aluminum-free deodorant. So she made her own. Fast forward to 2022 and that deodorant business is now Curie, a thriving direct-to-consumer seller.
    Topics: shark, products, founder, business, customers, started, site, think, body, needing, deodorant, tank, curie.
  • Partnering with Kanarys to Support the Future of Diversity, Equity and Belonging - HubSpot’s commitment to diversity, equity, and inclusion (DEI) best practices has played an essential role in our success and we know that it can for all companies in the HubSpot community. We’re seeking to help our customers achieve their best performance through adopting these practices too.
    Topics: customers, support, dei, identify, programs, kanarys, future, practices, equity, diversity, belonging, companies, partnering, best, hubspot.
  • PayPal makes its ‘Happy Returns’ service free with PayPal Checkout, expands to 5,000+ locations - PayPal is expanding access to the returns service it acquired last year, Happy Returns, by making it available to PayPal Checkout merchants at no extra cost. The payments company said on Monday that merchants would now be able to use the Happy Returns return and exchange portal software free of charge, and it has additionally […]
    Topics: checkout, return, locations, service, techcrunch, merchants, customers, makes, paypal, ulta, happy, expands, returns, free, retail.
  • Send Your Clients A Birthday Email That's Sure to Get Engagement - Birthdays can be fun to celebrate. They’re like our own personal holidays where people wish us a happy birthday, wait staff sings and brings us free desserts, and our social media feeds are filled with best wishes and adorable memes. It’s also fun to watch the birthday offers roll in
    Topics: engagement, happy, thats, special, subject, help, customer, customers, send, emails, clients, birthday, sure, email.
  • ShopThing raises $10M to scale its live video shopping marketplace - ShopThing, a live shopping marketplace focused on luxury brands, has raised $10 million in Series A funding led by Origin Ventures, with participation from Pritzker Group and Interplay. The Toronto-based company aims to redesign the way people shop and sell through live video commerce via its iOS app.  Founded in 2018, ShopThing currently has 500,000 […]
    Topics: shoppers, marketplace, company, shopping, shopthing, scale, raises, 10m, techcrunch, video, currently, adhamiboynton, customers, stores, live, purchase.
  • Shoptalk 2022 Recap: What We Heard and Saw in Vegas - Shoptalk was back in 2022, a four-day event that's has been dubbed the 'biggest retail conference of the year.' Considering the years we all spent in various states of separation, getting back to in-person events was a welcome change of pace. It was full of long-overdue meetings between old friends and colleagues in the industry, a chance to make new connections, and be inspired by the passion, dedication, and ingenuity of the players in the industry.  Elastic Path was in the thick of it, even taking over the Vegas strip. On the show floor, we enjoyed hosting some fireside chats with our fabulous customers Serena & Lily, Pella, and Deckers Brands at our booth. Our customer Serena & Lily shared some of what they are looking to accomplish in creating new customer experiences online. “Part of the fun of design and our brand is putting together a room that feels very you. We want our website to replicate the experience in our design shops, where design advisors help customers through the design process. We don’t currently have that online, so we want to create experiences that allow for that. That is a future goal for us.” Check out the full live stream here   or see how Pella is looking at establish a new direct to consumer model. “As the consumer expectation is shifting and digital is becoming more influential on how a customer learns about our products and ultimately configures and purchases, we want to be on the forefront of that by being one of the first national windows & doors distributors to have that presence and own that space online." Keep an eye out for a few others coming soon. Beyond sharing the stories of our customers, we met and heard from a variety of brands, partners, and thought leaders in the commerce space. This post will run through some key takeaways and predictions about the future of retail that were making waves at Shoptalk 2022.  What We Heard on The Show Floor The excitement on the show floor was palpable. Brands shared their challenges and latest wins, vendors demoed their latest technology, and industry experts predicted the future. Let's dive into a few common themes we heard: Composable Commerce is Here The first was that the Composable Commerce Movement is now firmly established and is here to stay. Brands have recognized the benefits of this approach by leveraging best-of-breed solutions to quickly launch and optimize brand-centric experiences. Learn more about the Composable Commerce Movement here. It is no longer a question of when it will take over as the de-facto commerce approach. Instead, some of the brands still on older monolithic architecture (all-in-one solutions) were trying to get to grips with how they could break free of the restrictions and innovate with new experiences that their customers have come to expect.  Partner-First For Commerce Success The second theme was best-of-breed partners critical to a successful Composable Commerce approach to deliver innovative experiences. These partnerships were heavily represented in two ways, first from the presence of some of our partners like Vue Storefront, Bloomreach, and Amplience championing a headless Composable Commerce approach by showcasing the experiences they were instrumental in delivering.  Along with Elastic Path, we work with our partners are crucial in powering a complete solution, like our new Pre-Composed Solution™ to deliver best-of-breed merchandising & commerce experience management.  And secondly, exciting development backing a Composable Commerce approach was seeing the litany of new technology providers that fill essential gaps in existing commerce technology stacks.  From AI vision powered solutions to create product data to live streaming partners that will be a crucial new channel in the coming years for retail brands to deliver their messages and products in a seamless and frictionless way. I would be remiss not to mention the buzz around the possibilities the Metaverse offers. Though exciting, the consensus was that it was one for the three to five-year vision. Some brands like Forever 21 & Pacsun are already experimenting with NFTs for the Metaverse. Watch this space to see how the strategies shake out and where retail is headed in the Metaverse.  Brands Are Outgrowing Monolithic Solutions A third theme was hearing from numerous brands that they struggle with their existing commerce platforms like Salesforce Commerce Cloud. To highlight three common complaints: 1. Brands are suffering from complicated catalog management due to the restrictive design of these traditional solutions. If this sounds familiar, learn how Catalog Composer  can help alleviate those ailments with a faster, easier, and infinitely more flexible solution to a core commerce capability. 2. Another common complaint from brands on traditional commerce platforms was the fear of re-platforming. We often heard, "we just re-platformed; we're not ready to do it all over again yet." Thankfully, the answer is it's easier than ever to get started on a Composable Commerce journey. You can replace the pieces causing the most headaches first and follow that up with others at your own pace. We like to call this approach "progressive re-platforming," a solution to start using highly extensible modern technology so your brand can be ready for the rapid and seismic changes the retail space will see soon.  3. The third common complaint we heard was around speed. This problem is twofold, first is the speed of adoption of new channels and experiences. Slow innovation and adoption on traditional monolithic platforms apply to both established cases (like venturing into the B2B space, new geographies, etc.) and innovation with new channels like live-streaming and eventually even into the Metaverse. With a Composable Approach, adopting these new channels is significantly more accessible since new integrations can be delivered in weeks rather than running a complicated months-long project on a monolith.    Get hands on with an Elastic Path Free Trial Start building the commerce experience your unique business demands with a free Elastic Path Commerce Cloud account. Get in touch with us and we will setup a Free Trial store for you for six weeks. Sign up for a free trial The second aspect of the speed complaints is overall site speed. In traditional monolithic architecture, there are limits on the results from site speed optimizations that developers can hope to achieve. The limiting factor is often the monolithic architecture in itself. Fortunately, these performance limits do not exist with a Composable Commerce approach's decoupled architecture. To learn more about how site speed can impact your brand, check out our blog. Key Predictions About The Future Of Commerce Beyond the chatter on the floor, there were more general points of discussion on the future of retail.  1) Stores Are Back!  With much of the world emerging from the pandemic, brick-and-mortar stores are beginning to regain prominence. Some brands like Warby Parker, which started as an online-only glasses shop, now is seeing the positive impact of having physical stores. However, where these stores are delivering value is removed from traditional values like location and access to customers. An interesting theme emerged around the "influencer potential" that people in-store could have. By having store associates be a touchpoint to build the voice and identity of a brand, they can be an instrumental part of telling a brand’s story. Particularly as brand authenticity continues to gain momentum as a central pillar in positioning strategy as it resonates well with today's customers as gen Z becomes a more active part of the overall retail picture.    2) New Customers = New Expectations. Beyond the usual tropes of customers who "want it now," an exciting theme developed around delivering context-relevant solutions—for example, someone looking for a summer dress during the peaks of winter. A search like this signals the current mindset of that buyer. They are looking forward to the near future. Tomorrow's customers expect a buying journey that is relevant to that context and introduces complexity and nuance to strategies brands can adopt to provide such a buyer journey. Whether this spans multiple channels and touches, a Composable Commerce approach is well suited to solve for such complexity by empowering brands to incorporate best-of-breed personalization and content management system (CMS) vendors into their composed solution. 3) Customer Loyalty is Evolving. "Personalization is the new loyalty" was a phrase repeated in multiple sessions. What does that mean? Like the context-relevant buyer journey, providing a frictionless shopping experience relevant to an individual shopper is going to be a vital part of building customer loyalty. As customer expectations evolve, two points: personal relevance and brand authenticity, will be the key drivers of loyalty. As with most hot button issues in the commerce world, plenty of vendors offer personalization solutions that can be incorporated into your brand's Composable Commerce solution.  4) Investors are Focusing on Profits Again.  This new focus will be crucial to the success of any retail brand in the future. It is a significant shift away from recent years, where customer adoption was the main focus, and the high 'burn rates' fuel those adoption numbers being a side note. With profitability coming to the forefront, ensuring that your costs are manageable from an eCommerce perspective will be vital as brands endeavor to deliver customer-centric experiences into the future. Check out our Total Cost of Ownership guide to learn more about using a Composable Commerce approach can help reduce costs compared to traditional monolithic platforms.   Shoptalk was an exciting return to in-person events, packed with enthusiasm and innovative ideas. Is your brand ready for the future of retail?  Chat with us today to see how we can help your brand or see how our Pre-Composed Solutions™ can kick-start your Composable Commerce journey.
    Topics: retail, brands, commerce, recap, approach, experiences, future, customers, customer, brand, shoptalk, saw, composable, heard, vegas.
  • - In this Stockly review, we’re introducing you to one of the many exciting new French startups making their way into the changing consumer market. Stockly is a company committed to help keep the inventory of a number of ecommerce websites… Continue reading Stockly Review: Outsmarting Out-of-Stocks
    Topics: customers, sales, review, outofstocks, customer, products, stock, company, outsmarting, item, product, companies, stockly.
  • Stop guessing your KPIs; Varos shows e-commerce, SaaS companies how you compare to peers - Varos is shedding some light on how companies compare in terms of key performance indicators, like customer acquisition costs.
    Topics: peers, shaked, stop, customers, kpis, company, shows, varos, saas, companies, techcrunch, ecommerce, performance, know, users, data, yarden, guessing, compare.
  • Swiftly quickly gets brick-and-mortar stores set up to cater to online customers - Swiftly provides the technology tools that democratize the technology lead, enjoyed by Amazon and Walmart, to the rest of the industry.
    Topics: customers, cater, techcrunch, store, brickandmortar, set, gets, online, swiftly, million, quickly, retailers, digital, kim, grocery, ecommerce, technology, company, stores.
  • Tackling touchpoints on your customer’s path to purchase - Many startups are hyper-focused early on with their ads' click-through rate (CTR) and the conversion rate (CVR) for purchases. This is good information, but it leaves so much more to be desired.
    Topics: touchpoint, purchase, marketing, best, user, ad, tackling, customers, email, retargeting, techcrunch, campaign, path, different, touchpoints.
  • Target to add Starbucks orders and returns to its curbside pickup service - Target is preparing a series of changes to make its curbside pickup service called Drive Up more appealing to consumers. The retailer announced on Wednesday it will begin testing an option that will allow customers to add Starbucks orders to their pickup as well as the ability to bring back items they want to return, […]
    Topics: returns, customers, support, stores, techcrunch, add, target, curbside, targets, drive, pickup, starbucks, orders, service.
  • TechCrunch+ roundup: Shame-free down rounds, checkout flow tune-up, SaaS tsunami - Seriously: If you're not working to calibrate every system you have, you're just leaving money on the table.
    Topics: pr, tech, roundup, rounds, youre, value, customers, teams, flow, tuneup, checkout, saas, valuation, shamefree, tsunami, techcrunch, neumann, reduce.
  • The 13 Best Marketing Channels for Growing Your Ecommerce Business - We’ll define what a marketing channel is, share examples of different channels, and walk through a framework for choosing the right ones for your brand. More
    Topics: marketing, alex, email, customers, channels, product, brand, best, ecommerce, growing, search, paid, business.
  • - When you start an ecommerce site you realize that there are loads of items that need to be checked, cross-checked, and tested to ensure that your customers have a quality user experience. From the website design to a sleek, quick… Continue reading The 14 Point Ecommerce Launch Checklist (Mar 2022)
    Topics: payment, checklist, launch, product, site, website, point, mar, customer, page, pages, customers, shipping, ecommerce.
  • - Offer Click and Collect services to see your profits and revenue grow! Check out these businesses' click and collect strategies for ideas.
    Topics: pickup, businesses, collect, customer, ecommerce, right, click, customers, drive, orders, getting, store, sales, order, strategy.
  • The Ultimate Guide to Internet Marketing [Data + Expert Tips] - Internet use is still increasing worldwide every day — in fact, over 4.95 billion people around the world use the internet, as of 2022.
    Topics: data, internet, media, social, website, online, search, guide, ultimate, tips, marketing, customers, content, email, expert.
  • The Ultimate Guide to Marketing Campaigns - From P&G’s "Thank You, Mom" to American Express’s "Small Business Saturday" to Dos Equis’s "Most Interesting Man in the World," marketing campaigns have a way of sticking with us long after an impression or purchase. Why is that?
    Topics: goal, ultimate, content, customers, campaign, brand, guide, social, product, campaigns, marketing, audience.
  • The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence - Would it be correct to assume a major part of your marketing strategy today is digital? Probably.
    Topics: strategy, ultimate, improve, content, marketing, strategies, business, plan, paid, youre, digital, guide, customers, media, presence.
  • The eCommerce Catalog is Dead - I am a prolific on-line shopper. I’m not trying to brag… but I have spent countless hours perusing online shops, from makeup to shoes to furniture to everything Amazon has to offer, especially during the pandemic. And I will bounce off a site with lightning speed if I cannot find what I’m looking for, or if the site makes it difficult to find and purchase my desired item. What offenses are these sites committing that make me shut down my browser, or head to a competitor? A few examples: Quickly finding something in the size and color I’m looking for on the ‘virtual’ sale rack. Perhaps I’m not the only one who has had this experience, trying to identify what’s on sale in your size only to have the page cluttered with items that are your size but not on sale. Or worse yet, when you are redecorating and go to a furniture site that has a ‘shop the room’ page, yet when you click on one of the products you are not taken to that style and color, but rather the generic product page. There you must sift through every color/fabric option to find what was promoted on that shop the look page. Shop the look, indeed… more like hunt for the look! Most of these merchandizing no-no’s are a result of the commerce platform’s rigid catalog structure, that has brands adhering to what the technology dictates - rather than the platform supporting the ability for merchandizers to create the site experiences their customers want and need. I first began my career in eCommerce at the start of the 2000’s. Back then, most organizations would create their product catalog by pushing the structure directly out of their ERP. Commerce Catalogs were built to support this type of rigid structure.   Interested in Learning More About Elastic Path Catalog Composer? Manage unlimited catalogs across accounts, business models, brands, geos, or touchpoints 5x faster Watch Demo   However, most ERPs (then and now) are not built to support the experiences customers need and want, they are built to support internal business processes. And yet, in the many years that have transpired since then, that rigid catalog structure has not changed in virtually all commerce platforms. So, what have organizations done to mitigate this problem. Exactly that: they’ve created workarounds, complex integrations, data replication, etc. When an organization wants to adapt their product experiences based on, let’s say, a new product offering, a flash sale, or any kind of merchandizing change, all those workarounds must be addressed. This results in a delay in getting those new experiences out to customers, affecting the ability to generate revenue. Elastic Path has an alternative to this antiquated, rigid approach to product catalogs. Rather than accept that there is only one approach to managing a catalog, as other platforms do, Elastic Path has decomposed all the parts that make up a product and catalog experience, allowing our customers to create product and merchandizing experiences easily and efficiently, when they want and how they want, without relying on any complex workarounds to make it happen. How are we able to do this? Each component of the catalog has been isolated into its own set of microservices, that can be managed separately. Merchandizers can create any combination of products they want into a flexible set of hierarchies. Price lists are managed separately from the product, so again, merchandizers can create multiple pricing strategies (to support loyalty pricing, for example). Then, with just a few clicks, a catalog experience can be ‘composed’ by choosing the hierarchies and price lists that the merchandizer wants to make available for their targeted customers.   Do you want to offer a new product range to your best customers first? Create a loyalty hierarchy with those products, assign it to your loyalty catalog (alongside your standard categories). Then, simply apply your loyalty rule, and in just a few clicks, your best customers will have access to those new products.   Do you want to separate just a few size/color combinations from the master style into your sale category, without having to copy and/or remove them from their main category? Easily done with just a few clicks (and no calls to IT!). Open your sale category, assign those select SKUs, and republish! Now your customers can easily find the products they want without having to sift through products that are not relevant to them. This ability to separate a ‘child’ product from its ‘parent’ is often a challenge and is typically solved with workarounds or another technology. Remember that shop the look example? Doing this well is all about merchandizing the individual SKUs separate from their parent product. The possibilities are truly, quite endless once you have the flexibility to work with each individual component of the catalog separately! My frustration as a shopper is somewhat born out of my experience with eCommerce platforms. I understand why some of the experiences I have online are the way they are. I’ve worked with many customers who have convoluted product data management practices, created so that merchandizers can create the experiences they want. I’ve worked with customers who have tried to overlay other technologies on top of their commerce catalog to enable a better experience for shoppers. And I am not the only one. This collective experience, both with platforms and with our own shopping experiences, is what has inspired our product innovation team at Elastic Path to develop the world’s first truly Composable Catalog.
    Topics: experiences, workarounds, product, ecommerce, customers, sale, products, catalog, support, create, dead, experience.
  • Tidio raises $25M to automate customer service interactions - During the pandemic especially, it’s become overwhelming for small- and medium-sized businesses (SMBs) to answer all of their customer service requests. A Freshworks survey found that companies experienced a 71% increase in overall contact volume between February 2020 and January 2021, and expect it to increase further. At the same time, customers — while empathetic […]
    Topics: businesses, sales, interactions, customer, company, service, techcrunch, raises, automate, customers, 25m, gołas, increase, tidio, platform.
  • Top 6 eCommerce Promotion Types to Win the Customer - eCommerce promotions play a part in the differentiated digital commerce experiences that brands strive for in today’s saturated market. Sweetening the offer at just the right moment can turn the experience from just browsing to converting. When you have less than 15 seconds to keep a customer interested in your app the action must be anything if not intentional. Let’s look at a few methods and strategies as you evaluate promotions in your e-Commerce business: 1. Loyalty Programs Eighty-one percent of traditional loyalty program members would join a premium loyalty program at their favorite retailer if the benefits were valuable. Consider this when evaluating a loyalty program for your brand; and take note that getting a new customer is 7 times more expensive than convincing an existing customer to buy again. The difference is buying behavior. You have a leg up on an existing customer given the data you’ve collected. Crafting custom offers to entice along every step of the buying journey is your ace in the hole. What traditionally looked like racking up points towards future purchases has evolved based on data analytics; you may consider putting the power back in the customers’ hands to exchange points for a select offer of their choosing such as a discount towards one of their favorite products or product category. Consider investing in CRM or loyalty software vendors if you haven’t already to further streamline your promotions, and one that will easily integrate within an e-Commerce platform. 2. Bundling Given you can afford the margins on bundling, it’s one of the easier ways to create value among your customers. Having a system in place to build out special pricing and manage inventory is key. Aside from that, the data will inform the story. Bundling and custom offers like BOGO (Buy one, get one) work well when you evaluate your product assortment and its performance. Consider using this tactic with more popular items or bestsellers as a way of introducing new products from the same brand or product family. Bundling is useful when upselling or cross-selling items within a category and can also be of considerable value to a customer when packaged as a gift to commemorate a holiday or occasion. You save your customer time and money, two coveted commodities they will reward you for in loyalty. Elastic Path enables bundling within the platform and supports thousands of product variations to power up your merchandising strategy. Interested in Learning More About Elastic Path Commerce Cloud Promotion Capabilities? eCommerce Promotions, when executed correctly, capitalize on the online consumer behavior, which helps you to continuously boost sales and customer loyalty despite the competition. Go to Promotions 3. Engage Your Customers The key to keeping a customer is to engage. The most highly visible ways are to engage when customers are entering or leaving your site. But consider the power of personalization; using the goldmine of information you have on your customers, craft an offer based on their shopping behaviors. Phrase the offer in an email with exclusivity; a VIP customer deserves a VIP offer. You may have seen such offers in the wild with an invitation to return; from we haven’t seen you in a while, to sorry to see you go, these offers correspond to bringing the customer back in the buying loop with an enticing discount or email/pop-up code. 4. eCommerce Carts Above all, keep it simple for your customers. The cart should be always in the line of sight, and when it comes time to checkout don’t require a login. If the customer wishes to checkout as a guest, so be it. Cart abandonment is real, but the numbers range from 50-80% depending on who you talk to; even so those number are high enough to warrant a strategy. What to avoid? Silos. In an omnichannel experience that customers demand, you need to reach them in the way they prefer. Yes, you can sweeten the deal with a discount code as an exit trigger, but it will fall flat if the mode of delivery isn’t tailored to the individual. 5. Leverage Social Media Social media influences buying decisions so it’s crucial to have a presence there, but also reach out to shoppers via social media with offers and marketing. By 2021, the global social commerce market will increase by about 34%, and further researcher forecasts that e-sales will exceed $735 billion by 2023. Consider shoppable ads such as what you’d see in-app from Pinterest or Instagram. These ads show the product and offer links to purchase without leaving the site. Social media affords you the opportunity to engage with influencers and provide additional authenticity to your brand. Consider unique promo codes for your social shoppers only; personalized offers to this segment create even more trust and meet the demand of where and how today’s shopper completes the purchase. 6. Sign Up Offer Offers to garner email addresses can be risky since you don’t know the shopper’s behavior yet. In this instance, consider the offer. Is it a promo code for a discount off the initial purchase? Is it buy one and get a gift card? Or maybe it’s buy one and get one at a reduced price. In any case, do the research into your offers and inventory and see what works best for your business model, in exchange for the opportunity to grow your email base. Always Be Testing This statement rings true across functions; from development to operations to marketing. When strategizing on promotions, consider your goals, and the information you currently have about your customers. A mix of promotions staged throughout a calendar year, across the sales cycle, and across channels is the best bet; and always, always, allow the data to inform your decisions. Your customer will let you know what is best.
    Topics: customers, loyalty, consider, promotions, promotion, types, social, product, offers, customer, win, ecommerce, offer.
  • Topsort, an auction-based advertising startup, now valued at $110M after seed round - When Regina Ye was in college, she was a Shopify seller and recalls being so fed up with advertising solutions that she spent finals week staying up late to figure out how ads worked on Facebook and Amazon. “It was super complicated,” she told TechCrunch. “I was an early adopter of B2B marketplaces, but advertising […]
    Topics: startup, auctionbased, ads, customers, round, valued, company, user, ye, topsort, technology, early, seed, advertising, marketplaces, techcrunch, 110m.
  • Uber Eats pilots autonomous delivery with Serve Robotics, Motional - Uber Eats is launching two autonomous delivery pilots in Los Angeles on Monday with Serve Robotics, a robotic sidewalk delivery startup, and Motional, an autonomous vehicle technology company. The new programs are a part of a range of new products Uber is launching across its ride-hail and delivery platforms, which are being announced on Monday […]
    Topics: robots, serve, uber, eats, delivery, motional, autonomous, vehicle, customers, robotics, techcrunch, food, motionals, pilots.
  • - In this Uscreen review, we’ll be taking you on a tour of one of the more popular solutions for video creators looking to create a video on demand business. This all-in-one platform promises a convenient way for business owners to… Continue reading Uscreen Review (Feb 2022): Your Guide to the Uscreen Video Platform
    Topics: guide, video, content, review, access, tools, platform, customers, theres, users, uscreen, streaming, feb, videos.
  • - If you’re looking to scale your Shopify store, increasing revenue is likely one of your key priorities. Of course, everybody loves bringing in more cash, but the question is: how can you earn more? It’s well known that upsells are an… Continue reading Vanga Shopify App Review (Apr 2022)
    Topics: upsell, upsells, revenue, upselling, customers, apr, shopify, vangas, app, review, vanga.
  • Victoria's Secret launches store for its beauty products on Amazon - The iconic brand, which previously only sold directly through its stores or e-commerce platform, is exploring new options to reach its potential consumers.
    Topics: beauty, store, amazon, unis, stores, victorias, reach, secret, launches, products, customers.
  • Wayflyer raises $150M on a $1.6B valuation for a new spin on providing loans to e-commerce merchants - E-commerce has continued to boom in the wake of the COVID-19 pandemic, but running an e-commerce business has also become significantly more chaotic, with unpredictable supply chains, logistics hiccups and overall higher costs upending even the best-laid plans. To underscore the demand for solutions to address this, today a startup called Wayflyer — which has […]
    Topics: big, loans, 16b, spin, techcrunch, million, customers, valuation, raises, supply, merchants, wayflyer, data, providing, startup, ecommerce.
  • What Are Brand Assets? 6 Examples to Inspire You - All companies that want to attract customers and stand out against competitors need strong brand assets. These elements help build an identity, maintain consistency, and create trust. Considering that trust is the second most important factor in buying from a new brand, it's essential for companies to design brand assets that highlight their values, strengths, offerings, and identities.
    Topics: examples, elements, assets, color, company, inspire, customers, branding, palette, logo, create, brand.
  • What Is Brand Essence? 5 Examples - If you had to describe yourself in less than five words, what would you say? For people, these words are the foundation of a personality. But for companies, they refer to the brand essence.
    Topics: companys, company, examples, statement, brands, brand, identity, build, customers, essence, trust.
  • What is Advanced Search? - Anyone managing an eCommerce business knows how vital site search is to the customer experience. How customers find your products quickly and efficiently based on information such as name, size, color, or SKU can be the difference between a sale or a lost opportunity.  Let’s take a closer look at Advanced Search, commonly used terms in how we talk about it, and top takeaways to remember about Search optimization.  Advanced Search goes beyond the typical search box functionality shoppers use onsite. It allows brands to refine the search and discovery criteria to target user intent and display results quickly and accurately. We’ll discuss four Advanced Search tactics: Multiple Content, Faceted Search, Keyword Discovery, and Intuitive Search.  But first things first – how important is Search really? Consider this: as many as 68% of shoppers would not return to a site if they experienced poor Search performance. Studies show 15% of total users use site search, and this accounts for 45% of total revenue. Site search performance affects the bottom line; if you are not optimizing it, your competitor will.  The Cost of Ignoring Search  Advanced Search allows brands to refine and personalize search and discovery criteria so they find what they are looking for in less time. As user engagement improves so does checkout conversion and loyalty. Frictionless shopping experiences begin with how customers interact with your search functionality.  What can it cost you when you don’t make the investment in search? Plenty. Once your customers land on your site, the clock is ticking for search and conversion. The more obstacles preventing discovery and checkout, the greater bounce rate and ultimately decreased revenue, plus the cost of a damaged brand reputation.  At Elastic Path we have a trusted community of vendor partners and system integrators who bring your commerce platform to life. In the Search and Advanced Search realm, we have established relationships with those partners who do it well, such as Algolia, Bloomreach and Advanced Commerce.  How Do We Talk about Advanced Search?  Under the umbrella of Advanced Search are a few key terms as you think about the outcomes of robust search functionality. Here is a quick primer on what to know:  Multiple Content Types  In this example, a shopper chooses from any number of content types such as subscription type, a category, a collection, or a blog post related to the keyword. From the array of content displayed from a single keyword the shopper has multiple ways to browse and several paths to purchase.  Faceted Search  Faceted Search allows shoppers to define search terms by choosing from a range of product information.  Shoppers choose from predetermined attributes (such as category, brand, availability, etc.) to find a product with a closer match to their intent.  Source: Algolia  Keyword Discovery  There may be a disconnect between product descriptions and the language shoppers use in the search box. For example, shoppers may be frustrated searching for knives, when the marketing copy may only refer to the term “cutlery”. To make the product more discoverable, the search function may incorporate customer reviews into the related product function on the product and category pages.  End result: shoppers can now find products based on formal descriptions (cutlery), and by language actual customers use in reviews (knives).    Struggling with Your Search Function? Take a Look at How Composable Commerce Can Optimize the Search Process Go to Demo Library Intuitive Search Intuitive Search  gives instant results where the service or product referenced in the shopper’s search language lives.  Given the possible complexity of product information, Intuitive Search cuts down on the time it takes for customers to find exactly what they need and make the purchase.  Top Takeaways to Consider When Implementing Search:  1. Just like the cart, search boxes should be easy to find. With so much revenue riding on search queries, don’t make your customers hunt for the way to start their experience.   2. Put a Search Box (or universally recognized symbol for search like a magnifying glass), on each page of your site. 3. Allow for typos. If a brand name or attribute is misspelled, don’t have the search results return as zero. You will not see that shopper again on your site. Expand your site’s tolerance for spelling errors and alternative spellings.  4. Consider Auto Complete to quickly guide your shoppers to the most relevant results.  5. Use an analytics tool to further identify personas and what your customers want, or inefficiencies in your inventory.  6. Optimize the search function for mobile. With the majority of shopping (and just browsing) happening on mobile devices, the experience must be seamless, or you stand to lose a customer for life.  7. Use Natural Language Processing (NLP) for best search results.   
    Topics: product, shoppers, language, customers, discovery, ecommerce, function, search, advanced, site, results.
  • - Shopify store owners know that customer conversions are often at the forefront of the conversation, considering Shopify already has, and continues to release, a wide range of tools for improving the chances of making a sale whenever someone comes to… Continue reading What is Shopify Inbox? And How to Set It Up
    Topics: chat, customers, set, support, box, button, inbox, customer, shopify, order, messages.
  • Why Brands Are Taking Charge of Their Own Resale Markets - Why the new era of recommerce is seeing brands take on their own resale markets instead of leaving it to third-party apps.More
    Topics: brand, recommerce, brands, items, markets, customers, secondhand, taking, preloved, charge, resale, way, tradlands.
  • Why Partner With Elastic Path - Today’s eCommerce requires innovation at speed. Microservices-based, API-first solutions deliver on that innovation by opening the door to differentiated customer experiences. Elastic Path has been an early adopter of the Composable Commerce approach, enabling sales, marketing, and merchandising teams to launch and optimize digital commerce experiences leveraging best-of-breed vendors into one business-ready solution. But you already know this if you’ve come this far. Also no surprise that Composable Commerce runs on an open ecosystem of vendors. With vendor functionality ranging from search, and OMS (to name just a few), we partner with you to create modern, agile commerce solutions based on specific business needs. Together we navigate the complexities to deliver a highly scalable, and easily customizable solution composed of best-of-breed functionality. We’re looking for partners to build our community, reimagine eCommerce, and grow revenue. (That means your revenue too). So why would you partner with Elastic Path? You certainly have plenty of commerce platforms to choose from, the competition is fierce. Do any of these scenarios sound familiar to you? You don’t want to be left behind when it comes to the latest technology – rigid, slow, monolith platforms are a thing of the past and you want to be a leader in a composable, microservices-based practice   You want a high implementation success rate to build your customers’ trust   You want to be a part of joint GTM strategies and business planning Or, maybe You prefer to work across many modern programming languages based on your preference and skill, without the need for specialized architecture knowledge and language   You find it difficult to deliver on specific client needs working with rigid, monolithic systems. You prefer flexibility and speed in architecture for rapid deployment   You expect extensive documentation, guided tutorials, and self-enablement capabilities If any or even all these points resonate with you, let’s take the discussion a step further. What can you expect from us? A few key attributes of our partner program to consider: No pay to play modeling. Your investment is your time, thought leadership, and desire to create unique commerce solutions. We don’t require any monetary commitment.   State-of-the-art training modules designed for your schedule. You’ll access trainings wherever you are, anytime, at your pace. Our dedicated learning portal provides the knowledge you need to be successful.   Progress through our tiered certification levels and be rewarded as you go with successful implementations and greater access.   Access to support from sales and partner enablement teams through a range of channels. Interested in Partnering With Elastic Path? Elastic Path is the leading independent provider of commerce solutions for digital experiences. We build for our partners, so contact us today. See the Future of eCommerce Our Customers The Elastic Path story would be incomplete without our customers. We’ve helped companies ranging from retail, manufacturing, professional services, consumer goods, healthcare, and hospitality spaces realize their eCommerce goals and bring their brands to life including: Pella Windows and Doors came to Elastic Path with a need to develop an online revenue stream to continually evolve their business. Today Pella has a custom-built configurator that empowers customers to create their perfect windows and doors online, resulting in an elevated path to purchase and reduced cart-abandonment. Paro is a growth platform bringing businesses and expert finance and accounting professionals together through AI technology and acute industry knowledge. Their community of professionals provides a range of services to clients, from bookkeeping and accounting to highly specialized corporate development and strategic advisory. Paro successfully launched a customer portal in 5-6 months with the support of implementation partners Algolia for search functionality, Stripe for payment processing, and GetStream for a chat feature. Luxury jeweler Teilor had aggressive goals to expand their eCommerce presence in the next five years. They were looking for a partner to guide them through the digital transformation towards an omnichannel experience, and the critical future-proofing of the solution as they scale. With the typical buying journey lasting between 4-6 weeks, they needed an experience to balance both the online and in-store components of their customer’s highly personal discovery and purchase. They achieved their desired customer experience through an SI partnership for migration and pre-built solutions to launch quickly. How Elastic Path Differentiates Let me take a moment to familiarize you with more of what Elastic Path has to offer in the way of products, services, and resources. Elastic Path Commerce Cloud: All the Power in a Single Platform With core capabilities ranging from cart/checkout to product content management, to payments, inventory, and account management, Elastic Path Commerce Cloud (EPCC) is a single platform solution across channels, (B2B, B2C, or even B2B2C), brands, and geographies. We’ve eliminated the need for messy workarounds and costly development time. Your development time is significantly reduced for use cases across multiple brands, channels, and touchpoints in a signal instance. But we’ve taken that a step further with value add-ons, services, and solutions: Pre-Composed Solutions™ For those businesses ready to embrace a multi-vendor solution that may be new to Composable Commerce we offer pre-integrated, business-ready packages for a quicker launch with less risk. Capabilities like search or front- end management are built-in and enable easier customizations and management. We’ll also collaborate with SI partners to develop new pre-composed solutions based on customer needs. Elastic Path Payments Powered by Stripe Provide a seamless customer experience at checkout with Stripe’s best-in-class security and fraud management. Improve conversions, support subscriptions, BNPL, and alternative payment methods such as digital wallets. Composable Commerce XA™ Service and support are a touchstone at Elastic Path. One of the common pain points of a multiple vendor solution is support when issues arise. Our answer to this is Composable Commerce XA. We are the single point of contact across vendors and solutions to identify and resolve issues in a timely fashion. This reduces risk and gives customers greater peace-of-mind when managing a composable, multi-vendor solution that could otherwise be overwhelming. Migration Packages We’ve developed the only Salesforce Commerce Cloud Migration Package. After hearing many SFCC customers share the limitations they’ve encountered with an all-in-one platform we answered the call. Through Pre-Composed Solutions, migration services and tools, and the multi-vendor assurance of Composable Commerce XA, we’ve de-risked the transition to Elastic Path Commerce Cloud. Composable Commerce Hub While we’re talking firsts, the Composable Commerce Hub is the first and only open exchange of business solutions powered by an ecosystem of leading digital commerce providers. Whereas traditional vendor marketplaces were home to just partner integrations, the Hub includes all the pieces for a brand to combine with the Composable Commerce platform to quickly and confidently launch with a truly DIY, composed solution. You Would Be in Good Company You’ve heard quite a bit about us. And now we’d like to hear more about you. Take a moment to reach out and connect with us, and feel free check out who’s currently in our expanding directory of Solutions and Tech Partners.
    Topics: services, ecommerce, partner, commerce, partners, customers, path, solutions, support, composable, elastic, solution.
  • Why Your Brand Needs A Strong Visual Identity [+ 5 Examples to Inspire You] - Take a second to think about one of your favorite brands. A logo, storefront, color, or memorable ad campaign will likely pop into your mind. That's because a brand's visual identity is a powerful tool for telling a company's story, building customer affinity, and increasing revenue.
    Topics: company, brand, needs, inspire, customers, brands, strong, create, examples, identity, visual, visuals, logo.
  • ZMO.ai secures $8M led by Hillhouse to create AI generated fashion models - With breakthroughs in machine learning, it’s no longer uncommon to see algorithmically generated bodies that can move and talk authentically like real humans. The question is now down to whether startups offering such products can achieve a sustainable business model. Some of them have demonstrated that potential and attracted investors. ZMO.ai, founded by a team […]
    Topics: zmo, ecommerce, humans, working, sales, secures, techcrunch, led, virtual, hillhouse, fashion, create, generated, startup, companies, models, zmoai, customers, ai.
  • eCommerce Landscape 2022 - We’ve put together sixteen quadrants of top eCommerce vendors in these categories: eCommerce platforms, Search, Payment, Loyalty/Rewards, CMS, CRM, PIM, Conversational Commerce/Chatbots, ERP, Email Marketing, Social Media, System Integrators, Tax, Analytics, & OMS.     What’s Driving Innovation?   Using AI to cross and upsell, and visualize purchases (virtual dressing/show rooms) Subscription models Buying behavior influenced by a strong sustainability practice Multichannel customer support Personalized marketing Growing B2B segment with enabled automation Growing D2C segment How to Stay Competitive:  If you sell everything, you’ll end up selling nothing. Carve out your niche by knowing your customer. Successful brands create demand for their products by speaking to customers shared beliefs, lifestyles, and goals Map the customer’s buying journey from end-to-end with specific touchpoints Monitor customer data and respond to it with testing and engagement Optimize the experience for all devices Barriers to Entry:  Taxing Customs Cybercrime, security issues Intellectual property issues Why Do People Shop Online?   Convenience Safety Faster/zero shipping Broader access to brands Reviews Better pricing With So Many Pros to the Online Shopping Experience, What is a Major Drawback?   Not being able to touch, feel, or try a product prior to purchase (51%) followed by possible breakage, no physical store experience, no interaction, fraud, and delivery issues. Source: 50 Consumers Online Shopping Behavior Trends [Survey] 2022 (brizfeel.com)   With the experience of online shopping driving its popularity and growth, brands must optimize the journey every step of the way. By removing friction points (simplified checkout, diverse payment options, quick loading pages, advanced search, mobile optimization), the path to purchase is easy. Leveraging loyalty programs, AI-powered technology to predict behavior, and merchandising options are crucial tools to conversion and retention.   How Are Customers Finding Brands?   In the initial brand awareness period, retail websites and physical stores (see showrooming), influence a customer’s first pass at a product; however when the buying journey heats up it shifts to more word-of-mouth (product reviews) and social media (social proof) impacts.    What Are People Buying Online?   It may not be surprising to find that electronics and tech top the list for the most popular items purchased online, however, with a saturated market, niche items have emerged in popularity such as shapewear, travel accessories, and health and beauty products.   Source: 50 Top Trending Products To Sell Online in 2022 for High Profits (cloudways.com)    See How Elastic Path Delivers Unique Customer Experiences The Elastic Path Demo Library features multiple demos that showcase the power and scale of our products. Go to Demo Library eCommerce Platforms: Adobe Commerce Cloud (Magento)  BigCommerce  Commercetools   Ecwid  Elastic Path    Fabric   Intershop  Kibo  Optimizely   Oracle  Salesforce Commerce Cloud   SAP Commerce Cloud  Shopify   VTEX  Wix   WooCommerce  Search: AddSearch  Algolia  Amazon CloudSearch  Apache SOLR  Attract  Azure Cognitive   Bloomreach  Cludo  Commvault  Constructor  Coveo  Elasticsearch  FACT-Finder  Funnelback   Google Cloud  Handshake by Perficient   Hawksearch  Inbenta  Klevu  LucidWorks  Prefixbox  Sajari  SearchSpring  Sinequa  SiteSearch360  Swiftype   Yext   Payments: Adyen  Affirm   Afterpay  Atome   Authorize.net  Blackcart  BlueSnap   Bolt   Braintree   Bread   CardConnect  Catch   Checkout.com   Citcon  Clickatell  Computop   Cybersource   Dalenys  Digital River  Epam   ESW  Fat Zebra   Flagship  Flow   HiPay  Humm  Jifiti   Katapult   Latitude Pay  Limepay   LMS  Mercado Pago   Norbr   Novalnet   Nuvei   Openpay   Paidy   Payment Cloud  Payment Depot  PayPal  Payvision   Pennies   Progressive Leasing  ProMerchant  Ravelin   SeQura   Sezzle  Solupay  Splitit   Square   Stax   Stripe  Till Payments  Vyne   Worldpay  Worldplay  Zip   Loyalty/Rewards: Annex Cloud  Antavo   Captain Up  Clutch  Clyde  Craver  Datacandy  Eagle Eye  Epsilon  Five Stars  Giftbit   Hashtag Loyalty  Highstreet  Influitive  Kangaroo   LoopyLoyalty  Loyalty +  Maxxing  Narvar   Open Loyalty   Plazah  Poq  Preferred Patron Loyalty  Punchh  Qualtrics CustomerXM  SailPlay  Salesforce Experience Cloud  Smile  Talon. One  TapMango  Unboxing  White Label Loyalty   Yotpo   Zinrelo  CMS:   Acquia  Airtable  Akeneo   Amplience   BlogLINK   Bloomreach   Brand Maker  Cloudinary   Contentful   Contentserv   Contentstack   Core Media   Creator   e-Spirit   Falcon  Imgix  Issuu  Kaljabi  Kentico   Klevu   Live Story   Magnolia  Market Page   Mercaux   Pacenotes   Paperflite   Royal Cyber   RWS  Salesforce Marketing Cloud  Sprinklr  Threekit   Subscriptions: ChargeBee  Chargify  Order Groove  Recurly   Stax Billing   Stripe   Stripe Billing   Zoho   Zuora RegPack    PIM: Akeneo  BetterCommerce  Brand quad  Catalog Builder   Catsy  Contentserv   Creative Force  inRiver   Kontainer  PIMworks  Plytix  Quable   Riversand  Sales Layer  Salsify   Syndigo  Talkroot  Conversational Commerce/Chatbots: Ada  Amazon Lex  Automat  Botsify  Chatfuel  Dialogflow  Drift   Flow XO  IBM Watson   ManyChat  Microsoft Bot  Mobile Monkey   Octane  Pandora Bots  ERP:  Acumatica   Brightpearl   Deltek  Epicor  Infor   Microsoft Dynamics  Odoo  Oracle NetSuite  Plex  QAD  SAP Business One  Syspro  Workday  Email Marketing: Acoustic  Adobe  AWeber   Bluecore  Braze  Campaign Monitor  Campaigner  Constant Contact  Drip   Emarsys  Epsilon  GetResponse   Hubspot  Kajabi  Klavio   Klaviyo   Listrak  Nutshell   Omnisend  Salesforce Marketing Cloud   SendGrid  Sendinblue   Sendlane   ActiveCampaign   Zeta   Social Media:   Cloud Campaign  Conversational Cloud  eClincher   Falcon   Hootsuite  Marketing 360  Monday.com  Oktopost  Salesforce Marketing Cloud  SOCi  Sprout Social  System Integrators: Accenture  BORN Group  Bounteous Deloitte Digital DigiCommerce MyPlanet Nortal Sutrix Group Tata Consultancy Services (TCS)  CNetric HCL TA Digital (Formerly TechAspect) Publicis Sapient   Slalom Consulting Apply digital Sirius Computer Solutions EY Consulting Reign New Elevation AKQA Ateles GSPANN Cognizant CORRA ELCA EPAM Gorilla Hycome Infosys MMT Momentum (onX) Object Edge Pictime Perficient Pivotree Prokarma PwC Rackspace Reply Wunderman Softek Tech Mahindra ThoughtWorks XumaK Les Fabricans Envoy McKenna Consultants Great Spinup TMX Pyxis ATNA Technologies Bluink DB Consulting IAP Japan MicroMind Pjili Wattpad OMS:  ACommerce  Aptos  Aspire   Blackcart   Brightpearl  CEDCommerce  CloudSense  Deck Commerce   EnVista   FastOMS  Feedonomics   FluentCommerce   Fujitsu   Fusion Factory  Highstreet.io   Idyaflow   Jmango   Litmus7  Logic Broker   Marketplacer   Mirakl   One Stock  Ordergrove   Orderhive   Publicis Sapient  Quickbooks Commerce  Salesorder  Ship Station   Skubana   Sticky.io  Stord   Subscribe Pro  Tecsys   Veeqo   Visionet  Yuansfer   Zoho   Analytics:   Botify  Clicky  Data Dome   Dynamic Action   Fathom Analytics  Fenix Commerce   Gauges  Get Feedback  Google GoSquared  Heap  Hitsteps  Idea Tarmac  Kissmetrics  Matomo  Minubo   Namogoo  Netacea   Perimeter   Piwik PRO   Plausible   Precognitive  Queue-it   Radware  Refersion  Simple Analytics  StatCounter  Treasure Data   Woopra  Tax:   Avalara    CCH Sure Tax     Digital River     Global-e     TaxJar    Vertex  Thomson Reuters Onesource   Taxify   Sovos 
    Topics: landscape, product, customer, experience, path, customers, marketing, products, social, online, ecommerce, shopping.