Top 2021 resources on data

Best data resource in 2021.
Learn more about data to improve your e-commerce strategy.

• 11 of the Best Free Google Sheets Templates for 2020 - Whether your marketing position requires you to send invoices to clients, track website analytics, or create budget and expense reports, you’ve undoubtedly found yourself working with spreadsheets in some form.
  Topics: google, business, sheets, template, marketing, traffic, best, data, project, free, templates, youre.
• 13 Tips on How To Nail a Presentation To the Board of Directors - In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-racking it was to present in a room of peers and authority figures.
  Topics: nail, board, presentation, audience, dont, youre, youll, tips, timeline, data, focus, directors, information.
• 15 Amazing Blogging Insights Your Analytics Can Tell You - A blog is a critical component of your inbound marketing strategy — it's the vehicle for driving traffic, generating leads, and establishing authority and trust... All in the early or middle stages of the buyer's journey. But how do you know if it's working?
  Topics: content, search, amazing, blog, youre, posts, insights, analytics, blogs, help, rate, tell, data, blogging, traffic.
• 15 of the Best Account-based Marketing Software for 2020 - Are you in the market for your new account-based marketing (ABM) software? If so, then you've come to the right place.
  Topics: accounts, tools, marketing, users, best, platform, data, accountbased, software, abm, target, customers.
• 16 Content Marketing Analytics Tools That Finally Do What You Need - To have a winning marketing strategy, you need to understand the analytics behind that strategy — analytics that highlight important things like: 1) the metrics you care about most, 2) how your current strategy is doing, 3) how close you are to reaching your goals, and 4) areas for improvement.
  Topics: tool, finally, offers, tools, custom, data, content, plans, metrics, need, plan, analytics, marketing.
• 17 Business Intelligence (BI) Reporting Tools - Whether you're conducting a blog traffic audit or analyzing the success of your most recent campaign, it's undeniable that data is integral to all marketing tasks and roles.
  Topics: reporting, intelligence, analytics, marketing, business, metrics, data, tool, tools, bi, reports.
• 17 Tools & Resources for Conducting Market Research - We are creatures of habit, especially when it comes to buying behavior. We know the location of our favorite products in the store, and we trust that they'll work year after year. According to McKinsey, nearly 3 out of 4 Americans stick with the same brand — and 8 out of 10 stay with the same retailer. People don't like change. It's a battle to get someone to switch to an unknown brand, especially during times of crisis.
  Topics: resources, product, target, insights, launch, data, research, tool, allows, tools, surveys, conducting, market.
• 2020 Top 25: Our Most Popular Posts of the Year - Contributor Marcia Kaplan emailed me in early February 2020. She described a sickness in China that appeared to be impacting global trade. She called it a virus and suggested that we address it. "Coronavirus Disrupting the Global Economy, Including Ecommerce," Marcia's piece, made our annual top 25 list — articles published during the year with the most page views.  It was the first of dozens of Covid-related stories.
  Topics: posts, ecommerce, video, product, popular, seo, shopify, read, content, google, data.
• 2021 YouTube Demographics [New Data] - Chances are, you’ve probably spent an afternoon falling down a rabbit hole of YouTube videos.
  Topics: valuable, data, audience, videosi, content, user, demographics, viewers, spent, marketing, youve, youtube.
• 21 Mind-Blowing Black Friday Statistics for 2020 [New Data] - Ah, Black Friday — the biggest shopping weekend of the year is around the corner. 
  Topics: online, mindblowing, retailers, shoppers, million, data, holiday, season, source, black, shopping, statistics.
• 22 Tools for Writing and Distributing Content - Generating informative and meaningful content can strengthen a brand and provide value to its customers. There are many tools to help. Here is a collection of new and updated tools to ...
  Topics: search, tools, content, data, writing, google, newsletter, distributing, writers, share, help, tool.
• 24 Data-Backed Reasons to Personalize Your Marketing - When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. We've seen for years that emails which are personalized to the recipient do better than their generic counterparts.
  Topics: say, personalize, experiences, marketing, personalization, personalized, relevant, consumers, data, databacked, content, marketers, reasons.
• 4 Data-Driven Ways to Create More Targeted Ad Campaigns - Digital marketing is undergoing a revolution. Agencies have more granular insight than ever before into how their campaigns are performing. The days of selecting media channels based on broad demographic data and relying on generalized ad impression numbers are over.
  Topics: digital, create, ad, buying, way, targeted, data, track, datadriven, campaigns, based, right, media, user, ways.
• 4 YouTube Trends to Leverage in 2021 [Data + Expert Tips] - In 2020, I looked up more recipes than I ever have. Mostly Italian if you're wondering.
  Topics: youtube, tips, strategy, music, data, content, video, leverage, meneide, videos, shorts, expert, trends.
• 7 Best Marketing Attribution Software for 2021 - Determining which parts of your marketing efforts drive conversions and sales can be one of the messiest areas of marketing. But it's also one of the most important — assuming you want to increase ROI, revenue, brand awareness, conversions, campaign success, and more.
  Topics: touchpoints, software, credit, marketing, channels, tool, best, data, attribution, reporting, model, customer.
• 7 Common B2B Ecommerce Challenges (+ How to Overcome Them) - In 2019, only 13% of all B2B sales were generated digitally. By 2023, when U.S. B2B online sales are projected…
  Topics: search, b2b, challenges, overcome, buyers, common, need, shipping, customer, data, purchase, product, ecommerce.
• 7 of the Best Ad Management Tools for 2020 - Time is one of the most valuable resources we have — that's why efficiency is something so many people strive for. The good news is that there are a plethora of marketing tools available today with the power to help you boost productivity and streamline monotonous processes or tasks — ad management tools are among the many options. 
  Topics: tools, target, help, marketing, best, platform, data, ad, management, ads, accountbased, campaigns.
• 9 Custom Reporting Tools For Your Marketing Team - When it comes to creating reports for your data, sometimes a pre-built dashboard, table, or template will do the trick. But what happens when your current tool doesn’t have a pre-built report that meets your needs or includes the metrics and dimensions you want to use?
  Topics: tools, reporting, business, google, marketing, team, custom, data, unique, analytics, hubspot, reports.
• 9 Social Media Trends Marketers Should Watch in 2021 [Data + Expert Tips] - As we near the end of 2020, one thing is certain: We've spent a lot of time on social media this year.
  Topics: continue, data, media, marketing, watch, marketers, live, brands, content, expert, social, consumers, trends, facebook, tips.
• A Beginner’s Guide to Web Analytics - Views, new visitors, returning visitors — they sound similar but these metrics are not the same. If you don’t know the difference, you could be misinterpreting your website data and making some ill-informed decisions.  
  Topics: unique, site, website, guide, web, traffic, google, data, page, analytics, beginners, visitors.
• A Data Studio Template to Automate Ecommerce KPIs - Automating key performance indicators streamlines data collection and enables real-time reporting. Collecting and reporting from multiple data sources is possible in Google Data Studio, an excellent platform. To help, I've created a free Data Studio template that you can use for your business. I'll explain the template in this post.
  Topics: ive, automate, kpis, reporting, data, sources, studio, google, source, template, collection, ecommerce, analytics.
• A Plain-English Guide to Market Research - In some circles, market research is a catch-all term for asking the industry what it wants. "Do we know what the demand is for this product? Who's even looking for our services? Let me do some market research to find out," someone might say.
  Topics: information, customers, business, plainenglish, data, questions, product, industry, market, youre, research, guide.
• Adapt for the Future with Facebook Conversions API - Times are changing: greater consumer privacy means more intricate work for advertisers. But stores can still thrive on Facebook — the one tool they'll need.
  Topics: conversions, advertisers, api, future, data, woocommerce, pixel, control, facebook, advertising, privacy, adapt.
• Amazon Fashion launches a custom clothing service, Made for You - Amazon today is launching a way for customers to create custom clothing with a new service called Made for You, which lets shoppers create a custom T-shirt to their exact measurements. But unlike some companies that use mobile technology to scan and measure your body from an app, Amazon Fashion’s Made for You service requires […]
  Topics: launches, amazon, body, techcrunch, fit, service, data, users, custom, clothing, fashion, customers.
• Amazon charged with antitrust violations in Europe - The European Commission has accused Amazon of abusing non-public data from third-party merchants to boost sales of its own brands in France and Germany. The Commission also opened a second investigation regarding the possible preferential treatment of marketplace sellers that use Amazon’s fulfillment services. The EU Commission officially says it… Continue reading
  Topics: fair, sellers, violations, amazon, offers, data, charged, retail, antitrust, europe, marketplace, competition, commission, amazons.
• Amazon expands its biometric-based Amazon One palm reader system to more retail stores - Last fall, Amazon introduced a new biometric device, Amazon One, that allowed customers to pay at Amazon Go stores using their palm. Today, the company says the device is being rolled out to additional Amazon stores in Seattle — an expansion that will make the system available across eight total Amazon physical retail stores, including […]
  Topics: data, stores, expands, biometricbased, customers, amazon, palm, customer, company, technology, techcrunch, retail, system, reader, seattle.
• Amazon launches a program to pay consumers for their data on non-Amazon purchases - Amazon has launched a new program that directly pays consumers for information about what they’re purchasing outside of Amazon.com and for responding to short surveys. The program, Amazon Shopper Panel, asks users to send in 10 receipts per month for any purchases made at non-Amazon retailers, including grocery stores, department stores, drug stores and entertainment […]
  Topics: pay, consumers, amazon, help, stores, launches, data, users, business, program, nonamazon, purchases, panel, information, techcrunch, receipts, shopper.
• Ask an Expert: How Does Artificial Intelligence Impact Ecommerce? - “Ask an Expert” is an occasional feature where we pose questions to ecommerce practitioners. For this installment, we've turned to Gagan Mehra, an international ecommerce consultant and a longtime contributor, who explains artificial intelligence.
  Topics: does, expert, market, questions, recommendations, ecommerce, impact, mehra, neighborhood, ask, data, intelligence, artificial.
• B2B Merchants: Harness Data to Pivot, Adapt - I'm hearing the word "pivot" from B2B merchants. Manufacturers and distributors are pivoting to keep up with the pace of change. The pandemic-induced change is especially challenging because of the unknown afterward, post-Covid.
  Topics: pandemic, markets, adapt, harness, data, site, b2b, team, products, business, strategy, pivot, online, merchants, especially.
• Berlin Brands Group raises $240M to buy and scale up third-party Amazon Marketplace brands - The race is on for companies building e-commerce empires by rolling up smaller, promising businesses that sell via Amazon and other marketplaces and growing by using some economies of scale to operate them as one. In the latest development, Berlin Brands Group has raised $240 million that it says it will be using to acquire […]
  Topics: group, data, scale, market, selling, buy, amazon, techcrunch, million, bbg, thrasio, brands, thirdparty, berlin, raises, marketplace, companies.
• Boost ROI with intent data and personalized multichannel marketing campaigns - With automation and intent data, brands can more easily connect with leads, prospects, and customers at a personal, intimate level.
  Topics: intent, campaigns, real, personalization, roi, marketing, direct, mail, data, digital, personalized, multichannel, automation, boost, marketers, techcrunch.
• Building an Ecommerce Website: 8 Technical Aspects You Need to Know - Deploying e-commerce software can be easy or difficult depending on your needs. But these days, it's also critical to most retailers' success, so it pays to be careful. Follow these technical guidelines before you get started to make the job easier.
  Topics: website, need, ecommerce, technical, youll, using, vendor, load, mobile, know, provider, data, aspects, building.
• Can Facebook Ads Influence Integration Adoption? Here’s What We Found. - This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Platforms are embedded in our daily lives — whether we realize it or not.
  Topics: hubspot, facebook, cost, customers, integrations, adoption, tools, ads, heres, influence, connect, data, platform, integration.
• Chord, a headless commerce startup led by former Glossier execs, raises $18M - Last year, former Glossier executives Henry Davis and Bryan Mahoney unveiled a new e-commerce startup called Arfa. Today, they’re announcing a new vision for the company, along with a new name, new funding and an acquisition. The name first: Moving forward, the New York startup will be known as Chord, which Davis (Chord’s chairman and […]
  Topics: mahoney, offering, data, execs, commerce, chord, glossier, techcrunch, platform, davis, led, startup, 18m, ecommerce, headless, raises.
• Data Strategies for Online Stores: How to Combine All Your Data & Create a Single Source of Truth - Data powers ecommerce decisions & these data strategies help you understand & interpret data about customer behavior so you can make profitable choices.
  Topics: combine, companies, marketing, stores, ecommerce, online, visualization, aggregator, decisions, warehouses, single, strategies, data, google.
• Do Blog Posts Actually Lead to Purchases [New Data] - In our 2021 Executive Marketing Leadership Survey, 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals.
  Topics: purchases, blog, product, company, data, actually, marketing, content, posts, lead, free, readers, information.
• Ecommerce Machine Learning: AI’s Role in the Future of Online Shopping - Once you’ve been in ecommerce for a while, you’ll know the industry’s symbiotic relationship with technology. Ecommerce only exists thanks…
  Topics: specific, algorithms, data, machine, learning, tech, customer, work, thats, does, ecommerce, online.
• Electronic commerce: 4 tips to boost your business on the internet - Although digitization is an advantage over businesses that only offer physical sales, various businesses face the challenge of making their e-commerce stand out and generate the expected results.
  Topics: businesses, digital, customers, business, support, offer, experience, opportunities, data, commerce, internet, boost, tips, electronic.
• Email Conversion Guide, Part 1: Database Cleanup - This post is the first in a 3-part series on improving conversions from an email marketing program. Parts 2 and 3 will address templates and retargeting, respectively. In this part 1 installment, I'll review the importance of a clean subscriber database, including tips for ongoing maintenance.
  Topics: conversion, database, subscriber, cleanup, addresses, address, subscription, sources, guide, data, providers, email, purchase, subscribers.
• Europe urges e-commerce platforms to share data in fight against coronavirus scams - European lawmakers are pressing major e-commerce and media platforms to share more data with each other as a tool to fight rogue traders who are targeting consumers with coronavirus scams. After the pandemic spread to the West, internet platforms were flooded with local ads for PPE of unknown and/or dubious quality and other dubious coronavirus […]
  Topics: platforms, scams, coronavirus, techcrunch, urges, today, commission, share, europe, content, consumers, ecommerce, digital, fight, data, illegal, disinformation, pandemic.
• Even Small Companies Use AI, Machine Learning - Data, technology, and people are at hand to make artificial intelligence and machine learning available to all commerce companies. To be certain, artificial intelligence and its sub-field, machine learning, have gone through cycles of inflated expectations followed by disappointments.
  Topics: learning, translation, companies, problems, scientists, aiml, models, machine, ai, technology, solve, data, small.
• Extra Crunch roundup: AI eats fintech, fundraising visas, no-code transition tips, more - Most American retail banks are designed the same way: Customers must pass several desks set aside for loan and mortgage officers before they can talk to a customer representative. I only step inside a bank a few times each year, but even pre-pandemic, I can’t remember the last time I saw someone sitting at one […]
  Topics: roundup, transition, startups, data, fintech, numbers, tips, fundraising, visas, ai, eats, nocode, companies, growth, lot, extra, techcrunch, raised, tech.
• Google Ads Decreases Search Terms Visibility - In early September, Google Ads announced that the search terms report would disclose fewer user queries. The explanation from Google is to "maintain our standards of privacy and strengthen our protections around user data." The search terms report allows you to see the actual queries from users.
  Topics: queries, accounts, visibility, clicks, advertisers, keywords, decreases, data, google, hidden, terms, ads, search.
• Google Analytics update uses machine learning to surface more critical customer data - If you ever doubted the hunger brands have for more and better information about consumers, you only need to look at Twilio buying customer data startup Segment this week for $3.2 billion. Google sees this the same as everyone else, and today it introduced updates to Google Analytics to help companies understand their customers better […]
  Topics: learning, youtube, google, machine, data, marketers, analytics, critical, customer, information, using, help, update, understand, uses, techcrunch, surface, customers.
• How 8 Brands Mastered Marketing and Sales Alignment - I've written about the importance of sales and marketing alignment before, but the point can't be understated: businesses undeniably have better success when they align sales and marketing teams.
  Topics: alignment, company, data, teams, team, mastered, marketing, content, takeaway, brands, social, sales.
• How COVID-19 Could Shift Holiday Shopping Behaviors This Year [New Data] - In 2020, B2C businesses all over the world pivoted their strategies as consumers dealt with the COVID-19 pandemic.
  Topics: business, consumers, holiday, youre, covid19, shopping, data, shop, online, plan, behaviors, shift, stores, products.
• How HubSpot's Report-Based Acquisition Campaign Hit 150% of Our Lead Goal in 30 Days - This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Acquisition marketing campaigns are critical to bring in new customers and revenue. At HubSpot, we run these campaigns quarterly.
  Topics: campaign, acquisition, content, goal, lead, experience, hit, reportbased, channels, web, report, data, survey, days, hubspots, wanted, marketing.
• How Remote Work Presents New Data-Driven Business Opportunities in Latin America - As Latin American businesses increasingly come online, here's a look at some of the biggest opportunities to keep an eye on.
  Topics: america, services, work, opportunities, business, data, delivery, businesses, presents, datadriven, online, payment, latin, remote, ecommerce, digital.
• How monday.com Uses Data-driven Marketing to Guide Strategy - As any marketer will tell you, there are a myriad of benefits to using data to inform your marketing decisions.
  Topics: marketing, create, strategy, analytics, campaigns, uses, datadriven, told, mondaycom, hubspot, guide, data, metrics, team.
• How to Analyze Facebook Data to Understand Your Audience - With over 2.7 billion monthly active users and 1.82 billion daily users, Facebook is the largest social network in the world. What began as a way for college students to network has become an essential marketing tool for more than 90 million small businesses. All of those users generate a lot of data.
  Topics: filter, facebook, page, post, information, audience, understand, insights, youre, content, analyze, data.
• How to Become an SEO Expert, According to HubSpot’s SEO Team - Braden Becker’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. In college, he studied Writing & Rhetoric, which helped him land his first job as a copy editor at a B2B trade publication. As he progressed through his career, Braden pivoted to content marketing, where he worked as an editor at a SaaS company and then as a content manager at the world’s largest environmental services firm.
  Topics: hubspots, engines, expert, google, content, research, start, website, blog, data, according, team, search, seo.
• How to Blend Web Analytics and Digital Marketing Analytics to Grow Better - Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations today.
  Topics: data, grow, digital, page, email, metrics, analytics, web, number, blend, total, leads, better, marketing.
• How to Build a Marketing Technology Stack That'll Grow With You - Dear Marketing ops professionals, what will your marketing team look like six months from now? Or a year from now? How many people will you add? What new tools, systems, and data will you need?
  Topics: marketing, need, thatll, systems, team, technology, tech, build, tools, data, software, grow, stack.
• How to Build and Analyze Marketing Reports [Examples & Templates] - As marketers, we’re making important decisions on behalf of our company every day.
  Topics: templates, help, youre, leads, analyze, audience, run, marketing, report, examples, reporting, build, reports, data.
• How to Create an Infographic in Under an Hour [+ Free Templates] - Wouldn't it be great if creating infographics was as simple as writing regular old text-based blog posts? Unfortunately, making visual content like this usually takes a lot more time, effort, and let's face it -- skill -- than the written word. Usually. But considering the popularity and effectiveness of visual content in marketing today, you can't just afford to throw in the towel.
  Topics: hour, information, infographic, sources, audience, create, add, data, templates, template, free, design, content, choose.
• How to Cultivate a Data-Driven Marketing Team - Data: You can't live with it, and you can't live without it. At least, that's how a lot of marketers feel. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship.
  Topics: individual, metrics, team, marketing, goals, analytics, leads, datadriven, data, social, marketers, cultivate.
• How to Get Started With CRM-Powered Advertising [+ Why You Should] - HubSpot was founded during a time when people were under constant attack from aggressive outbound marketing tactics.
  Topics: stage, prospects, buyers, content, started, journey, data, ads, marketers, ad, crmpowered, advertising.
• How to Implement Pay-Per-Click the Right Way - Follow these steps and watch sales grow.
  Topics: payperclick, data, visitors, marketers, way, according, post, right, ppc, landing, targeting, implement.
• How to Learn Excel Online: 19 Free and Paid Resources for Excel Training - Like many marketers, I have a bit of experience with Microsoft Excel. I've used it to organize events, plan meals, and sort data -- but I don't have nearly the advanced knowledge I wish I did. And thanks to those limited skills, I'm constantly subjecting myself to the tedium of updating my spreadsheets manually. Like me, you're missing out on a world of Excel training courses that could teach me how to automate my reports and save hours of time.
  Topics: video, tutorials, online, data, free, paid, topics, learn, courses, resources, training, excel, course.
• How to Leverage Sensory Language in Your Blog Posts [Data + Expert Tips] - Check this out: "You're sitting in the creaky, mesh-backed, black ergonomic desk chair you bought at a discount off Amazon — hunched over, eyes reluctantly wide open, staring intently at a dimly lit laptop screen bearing a blank document.
  Topics: posts, experience, multisensory, smell, leverage, blog, marketing, taste, senses, language, expert, concept, tips, data, sensory.
• How to Make a Timeline Graphic in Google Docs, Word, Excel, Google Sheets, and PowerPoint - Infographics are a great way to capture user attention and communicate key concepts. Why? Because they combine relevant information with graphic impact to increase retention and engagement.
  Topics: format, timeline, create, graphic, word, insert, add, excel, dates, google, information, sheets, select, powerpoint, docs, data.
• How to Use Schema Markup to Improve Your Website's Structure - Just like when I first watched The Matrix, when I initially heard the term "schema markup," I was intimidated by the technical know-how I felt I needed to understand it.
  Topics: add, test, improve, markup, listing, search, code, data, include, websites, schema, engines, structure.
• Integrations: The Newest Addition to Your Marketing Ops - Marketing isn't just about campaigns, content, and creativity. There's a whole lot of "getting things done" that needs to happen behind the scenes for campaigns to roll out on time and performance to scale.
  Topics: ops, data, operations, crm, contact, apps, marketing, integrations, sales, newest, addition, team, app, customer.
• Interactive Infographics: A Picture of the Premise, Tools, & Process - The infographic is one of the most effective mediums content marketers have at their disposal. It's a format that allows you to create content that's compelling and compulsively shareable without sacrificing utility and thoughtfulness.
  Topics: infographics, compelling, tools, premise, infographic, kind, visual, content, elements, process, picture, youre, data, interactive.
• January 2021 Top 10: Our Most Popular Posts - Our mission since 2005 is to publishing unbiased, independent content to help ecommerce merchants. What follows are the 10 most popular articles that we published in January 2021. Articles from early in the month are more likely to make the list than later ones.
  Topics: data, content, tools, ecommerce, million, free, font, morehere, read, popular, posts, list.
• Lowering Total Cost of Ownership Through iPaaS Adoption - SaaS applications help businesses create well-functioning systems in this digital age, but they bring more value to the organization when connected. Read more.
  Topics: lowering, ecommerce, businesses, business, tco, total, ownership, data, systems, adoption, solution, ipaas, cost, costs, software.
• Marketing Trends to Watch in 2021, According to 21 Experts - Marketers are community-minded people. We collaborate across multiple departments in our own companies, while keeping track of competitive players and ensuring we're deeply connected to the needs and goals of our customers.
  Topics: experts, virtual, according, companies, watch, marketers, data, customer, marketing, digital, events, brands, trends.
• Predictive Marketing: What it Is & How to Leverage It - After months of working on a marketing campaign, nothing's worse than realizing you aren't seeing the results you expected.
  Topics: product, tools, predictive, social, marketing, ad, media, data, leverage, brands, content.
• Removing Gatekeepers From Your Marketing - Every marketer has run into one of these roadblocks before:
  Topics: website, gatekeepers, marketers, marketing, customer, experience, customers, removing, data, unnecessary, team.
• Rushing Into Ecommerce Can Lead to Costly Mistakes. Here's What You Need to Know. - The few still new...to what's become an all-encompassing way to retail...must tread lightly.
  Topics: stores, heres, great, know, tasks, shopify, rushing, need, data, mistakes, ecommerce, retailers, digital, worth, lead, online, pandemic, costly.
• SEO: Google’s Product Knowledge Panels Drive Impressions (but Not for Amazon) - Every merchant wants to beat Amazon in Google's organic search listings. The easiest way? Upload data for placement in Google’s product knowledge panel. Product knowledge panels contain information you’d typically find on a product detail page, such as a product description, images, and reviews.
  Topics: merchant, product, data, panels, google, seo, knowledge, impressions, panel, drive, shopping, search, amazon, organic, free, googles.
• Sales Report: 2020 Thanksgiving Day, Black Friday, Cyber Monday - The challenges of this unique holiday shopping season have made omnichannel commerce a necessity. With several states closing non-essential brick-and-mortar stores and others severely limiting the number of shoppers allowed inside, consumers embraced online shopping with gusto during Cyber Week — Thanksgiving Day to Cyber Monday — with a big surge in mobile ordering.
  Topics: data, day, cyber, report, consumers, adobe, sales, black, online, according, thanksgiving, billion.
• SimilarWeb raises $120M for its AI-based market intelligence platform for sites and apps - Israeli startup SimilarWeb has made a name for itself with an AI-based platform that lets sites and apps track and understand traffic not just on their own sites, but those of its competitors. Now, it’s taking the next step in its growth. The startup has raised $120 million, funding it will use to continue expanding […]
  Topics: aibased, companies, business, market, techcrunch, digital, apps, offer, big, sites, analytics, platform, data, 120m, similarweb, intelligence, raises, company.
• Swedish startup Brink raises €844,000 - Swedish startup Brink has raised 1 million dollars (844,000 euros) to further develop its ecommerce platform. The money was raised in a first investment round, ahead of the company’s launch. Over the past two years, Brink has operated in stealth mode building a headless ecommerce platform with open APIs. The… Continue reading
  Topics: ecommerce, data, wellington, approach, raises, daniel, swedish, startup, kristian, watch, platforms, brink, tysander.
• The 8 Best Social Media Analytics Tools for Marketers in 2020 - These days, businesses across every industry are investing in social media marketing. But no matter how great your social media content is or how many people follow your accounts, you won't be able to grow your audience, reach, and presence if you don't understand the data behind it all.
  Topics: metrics, hubspot, tools, media, reports, best, marketing, content, social, analytics, marketers, data.
• The Beginner's Guide to Structured Data for Organizing & Optimizing Your Website - It’s Friday afternoon, and your team is jonesing for Happy Hour.
  Topics: tool, beginners, guide, website, data, page, structured, results, google, organizing, content, optimizing, search, markup.
• The Best Time to Send an Email (Research-Backed) - Here's a little exercise for you: Check the timestamps on the emails you've gotten in the past day. What have you found? For me, I noticed that most of my emails, especially my subscription emails, were sent between 9-10 AM, or 5-6 PM.
  Topics: open, send, best, audience, researchbacked, marketing, email, data, emails, rate, number.
• The Complete Guide to Firmographic Data - Companies are still struggling to improve the reach and reliability of personalized data about potential clients and customers.
  Topics: help, potential, organizations, companies, data, firmographic, information, company, market, guide, sales, complete.
• The Future of Advertising [Expert Predictions & Data] - In a world of banner blindness, I'm sure you're concerned about the future of advertising. If you're in marketing, I'll bet it's one of your bigger concerns. But it's a new dawn and it's a new day. And as technology and advertising continue to evolve, so will your strategies.
  Topics: tv, future, advertising, predictions, digital, ads, ad, mobile, data, programmatic, expert, video, billion.
• The Future of Social Video: A Brief Look Into What's Next [Expert Predictions + Data] - Over the past few years, video has become one of the most compelling ways for brands to tell their stories on social media. From the instant popularity of Facebook Live videos to Instagram increasing their video length from 30 to 60 seconds, marketers are using the power of video to communicate their business' personalities and brand stories, to express creativity, and to build emotional connections with fans and followers.
  Topics: brief, youtube, expert, media, content, future, data, videos, look, whats, predictions, facebook, platforms, brands, video, instagram, social.
• The Surround Sound Series: How We Built a Bespoke SERP Tracker and Measured the Results of Our New Content Program (Part 3 of 3) - This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.
  Topics: hubspot, measured, content, results, tracker, tools, data, visibility, series, sound, built, keyword, program, search, surround, serp.
• The Ultimate Guide to Integrations and Why Your Business Needs Them - Have you ever found yourself working on a project in which you had to toggle between different software and applications? Perhaps you had to plug data from one system into another or rewrite the same content over and over again to ensure it was in multiple locations. Although few people have the time or patience for this type of tedious work, it’s common and often critical to your business’s success — these mundane tasks need to get done.
  Topics: business, help, data, ultimate, integration, needs, integrations, information, guide, customers, software, hubspot, allows, automatically.
• The Ultimate Guide to Marketing Trends in 2021 - Marketing moves at the speed of light … er, at least it feels that way when you’re brainstorming a new campaign or strategy, and all of a sudden, a new statistic or technology release changes everything.
  Topics: social, customers, trends, marketing, ultimate, media, search, guide, consumers, business, data, service, content.
• These 9 Brands Take Personalized Marketing to a New Level - When I sit down to write an article, I have a pretty standard routine. I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. It’s a weird series of steps that doesn’t necessarily work for everyone, but it does for me. They’re my very own personal blogging habits.
  Topics: marketing, personalization, level, app, personalized, bitmoji, great, brands, customers, know, discover, data.
• This Labor Day, spare a thought for the workers who made your doorstep delivery possible - This Labor Day, it’s time to think about how corporations can better support and protect this vital but often forgotten segment of the workforce.
  Topics: labor, work, day, possible, worker, injury, thought, data, workplace, jack, logistics, workers, delivery, safety, corporations, spare, techcrunch, doorstep.
• Top GDPR Compliance Software - Disclaimer: This blog post is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR. This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we insist that you consult an attorney if you’d like advice on your interpretation of this information or its accuracy.
  Topics: consent, management, privacy, personal, apps, storage, manage, data, gdpr, compliance, software.
• US charges California man over Shopify data breach - A grand jury has indicted a California resident accused of stealing Shopify customer data on over a hundred merchants, TechCrunch has learned. The indictment charges Tassilo Heinrich with aggravated identity theft and conspiracy to commit wire fraud by allegedly working with two Shopify customer support agents to steal merchant and customer data from Shopify customers […]
  Topics: heinrich, man, employee, charges, breach, support, california, merchants, customer, company, techcrunch, data, shopify, indictment.
• Using Google Analytics to Optimize Google Ads - The Google Ads reporting suite in Google Analytics is essential for advertisers looking to drive profitable sales. I'll explain the setup and analysis process in this post. Before you can view Google Ads reports in Google Analytics, complete a couple of steps.
  Topics: sessions, using, report, data, google, clicks, ads, optimize, mobile, reports, analytics, search.
• Using Site Search Reports in Google Analytics to Improve Product Selection - Internal site search is the equivalent of someone walking into a physical store and asking for a product. The storekeeper would develop an understanding of what shoppers want based on these requests. In the digital world, Google Analytics can store all of these questions. In this post, I'll address how to configure site search in Google Analytics to improve your ecommerce product selection.
  Topics: using, search, improve, selection, report, site, terms, analytics, visitors, phrases, reports, data, revenue, product, google.
• What Are Direct Costs & How Do They Differ From Indirect Costs? - It's surprisingly inexpensive to start a business today — as little at $5,000, reports Fortunly. However, as encouraging as that is to aspiring business owners, the costs to run that business every day are a bit more complex.
  Topics: data, business, direct, indirect, product, youll, costs, company, differ, need, cost.
• What Consumers Want to See on Company Websites [New Data] - For many businesses, a website is undeniably critical for reaching new audiences — and is often the first impression someone will have of your brand.
  Topics: element, website, consumers, data, design, dont, pages, websites, customers, company, important, information, consider, business.
• What Is an API? The Answer in 300 Words or Less - When the marketing industry first shifted from outbound to inbound marketing, many marketers dropped their old roles of content interrupters for new ones as content creators.
  Topics: endpoint, request, api, apis, words, tweets, answer, website, data, need, developers, information.
• What Marketing Leaders Are Investing in This Year - In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. After all, the customer acquisition and retention landscape are evolving faster than ever. The challenge, however, is that marketing budgets are often limited around what's proven to work — which tends to look different from company to company.
  Topics: investing, diversity, marketing, technology, say, data, content, marketers, leaders, businesses, trends.
• What is Technographic Data? (And Why It Matters) - Digital transformation is more than just a buzzword — as noted by Forbes, 70% of companies have already deployed a strategy to improve digital service and solution uptake or are actively working on one.
  Topics: information, sales, potential, matters, technographic, companies, marketing, efforts, technology, help, data.
• What is the 7x7 Rule in PowerPoint? - Despite its reputation for dry content delivery across virtual and in-person meetings alike, PowerPoint remains the go-to choice for many professionals, even as other options emerge that offer greater usability and flexibility outside of the Microsoft ecosystem.
  Topics: information, presentation, single, 7x7, powerpoint, slides, lines, slide, rule, data.
• Where and How Often Do Consumers Watch Live Video? [New Data] - By 2027, the live video market is expected to surpass $184 billion. And brands are taking notice.
  Topics: twitter, data, watch, videos, audience, content, stream, live, video, platforms, brands, consumers.
• Will AI for Ecommerce Go Mainstream in 2021? - Buzzwords such as "personalization" and "artificial intelligence" have been around ecommerce for years. But could 2021 be the year these technologies go mainstream? Some industry participants believe so.
  Topics: technology, shopping, ecommerce, personalization, product, online, going, mainstream, netflix, ai, movie, data.
• Will Marketers Return to Offices in 2021? What Companies Need to Know [Data + Expert Tips] - Back in 2018, I chose to work at HubSpot because I loved HubSpot's content, and its culture.
  Topics: culture, office, expert, experience, marketers, need, tips, data, work, hybrid, regardless, companies, know, working, team, offices, employees, remote, return.
• WooCommerce Analytics: The Key Metrics You Need to Grow - Not a data scientist? No problem! See which metrics are the most important to gauge your store's health. Plus learn how to use them for revenue growth!
  Topics: sales, metrics, data, performance, need, key, month, order, woocommerce, returns, range, store, analytics, date, customers, grow.
• YC startup SockSoho is using data science in a bid to become the ‘Uniqlo of India’ - SockSoho is a direct-to-consumer brand that aspires to become the “Uniqlo of India.” The company launched sales 10 months ago, starting with men’s socks, and recently completed Y Combinator’s Summer 2020 program. Founded by Pritika Mehta, a data scientist who has worked at companies including TripAdvisor, and growth marketer Simarpreet Singh, SockSoho now has more […]
  Topics: using, online, bid, startup, whatsapp, india, uniqlo, socksohos, science, mehta, yc, customer, data, socksoho, customers, singh, techcrunch.