Top 2022 resources on data

Best data resource in 2022.
Learn more about data to improve your e-commerce strategy.

• 12 Essential Media Planning Tools - Your customers are consuming messages in more ways than ever before — online, in publications, on TV, the radio, and on their phones — to name a few.
  Topics: audience, essential, tool, media, provides, social, nielsen, software, tools, planning, data.
• 20 Top Internet Service Providers in 2022 - Since 2014 we've published an occasional rundown of internet service providers, listing prices, download speed, data caps, and more. Here's our all-new 2022 installment.
  Topics: data, internet, cable, dsl, states, service, fiber, offers, plans, mbps, providers, month.
• 21 Google Workplace Apps - Google Workspace is a comprehensive, cloud-based suite of apps to jumpstart productivity. Here's our rundown of Google's apps in Workspace and their purpose.
  Topics: gmail, apps, google, data, googles, application, workplace, create, content, workspace, team, sheets.
• 23 Simple Email Marketing Tips to Improve Your Open and Clickthrough Rates [+HubSpot Blog Data] - Practicing good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in your customers' inbox clutter -- or worse, their spam folder. And then, when someone actually opens your email, they don't actually click through.
  Topics: dont, tips, marketing, data, recipients, email, simple, rates, improve, images, mobile, text, add, link, clickthrough, emails, hubspot, open.
• 3 Instagram Video Formats You Should Leverage in 2022 [Data from 500+ Marketers] - As a marketer, you've probably wondered which Instagram video format would perform the best for your audience.
  Topics: leverage, videos, video, size, aspect, ratio, marketers, content, data, surveyed, format, formats, instagram.
• 3 Super Bowl Ads Consumers Loved in 2022 & What Marketers Can Learn from Them [New Data] - Each year, the Super Bowl teaches us a lot about healthy competition. But -- we don't always see it play out on the football field. 
  Topics: loved, consumers, learn, ads, marketers, cable, commercial, video, relatable, ad, super, data, bowl, product, viewers.
• 4 trends that will define e-commerce in 2022 - As we approach our third roller coaster year defined by the pandemic, what will happen to global commerce? What new trends will define e-commerce?
  Topics: merchants, key, techcrunch, trends, web3, privacy, define, ecommerce, zeroparty, brands, data, facebook.
• 5 Reasons Why Brands Lose Followers on Instagram [HubSpot Blog Data] - According to HubSpot Blog Research, 14% of Instagram marketers report losing followers from 2020 to 2021.
  Topics: dont, lose, brand, content, audience, blog, data, post, youre, posting, followers, brands, instagram, reasons, hubspot, marketers.
• 5 SEO Trends to Leverage in 2022 [HubSpot Blog Data] - Keeping track of SEO trends is like hitting a moving target.
  Topics: video, words, youtube, voice, leverage, seo, blog, content, page, google, hubspot, search, keyword, data, trends.
• 50 Video Marketing Statistics to Inform Your 2022 Strategy [New Data] - As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an "up-and-coming" content strategy. It's here, and it's an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.
  Topics: marketers, statistics, companies, inform, content, data, videos, marketing, creating, video, media, say, effective, strategy.
• 7bridges raises $17M to automate logistics supply chains using AI - Supply chain logistics — getting components and eventually finished products from A to B to C — is one of the most critical parts of running a business, not least because it is one of the most complex, involving dozens of companies, hundreds of combinations and permutations, accounting for world events outside of your business, […]
  Topics: logistics, 17m, business, techcrunch, data, maersk, ai, world, raises, 7bridges, company, using, companies, automate, chain, supply, chains.
• A Marketer's Guide To Video Codecs - Streaming is ubiquitous. From from services like Netflix to user-generated content on YouTube, we’re all streaming video online. As customers are consuming more video content, video marketing has become an integral part of marketing strategies. All of this is made possible by codecs.
  Topics: used, quality, marketers, content, audio, guide, data, files, video, codecs, codec, need.
• A Practical Guide to Ethical Website Analytics – Top Solutions Reviewed - As technology evolves, so does the power of digital surveillance. One area in which this has become particularly prominent is web analytics. A website that isn’t using ethical website analytics will collect data on where you are, how you use… Continue reading A Practical Guide to Ethical Website Analytics – Top Solutions Reviewed
  Topics: analytics, web, website, solutions, business, practical, gdpr, free, compliant, reviewed, ethical, google, guide, data.
• A Privacy First-World Won't Hurt Your Customer Relationships, It Will Transform Them: Insights from HubSpot's CMO - As marketers, we thrive on data.
  Topics: privacyfirst, relationships, marketing, cmo, world, customer, privacy, hubspots, marketers, consumers, insights, firstworld, firstparty, need, data, wont, transform, hurt, customers.
• Amazon expands its custom-fit clothing service ‘Made for You’ with athletic tees - Amazon is expanding its experimental custom clothing service, Made for You, which allows shoppers to create clothing designed for their exact body measurements. First launched in December 2020 with casual tees, the retailer is now adding athletic shirts that can be customized in close to 50 different ways by selecting from different fit options, necklines, […]
  Topics: clothing, tees, techcrunch, customers, data, measurements, fit, expands, service, athletic, body, technology, shoppers, customfit, amazon.
• Amazon’s Alexa app feature lets customers option to scan their shopping receipts for cashback rewards - It’s been said that no one uses Alexa for voice-based shopping. But retail giant still sees the potential for Alexa as a shopping companion — just in a different way. That’s why this month the company quietly rolled out a new feature designed to boost consumers’ use of Alexa’s Shopping Lists: cashback offers. The company […]
  Topics: retail, offers, information, option, scan, techcrunch, receipts, alexa, amazon, app, customers, data, lets, cashback, store, shopping, feature, rewards.
• An Introductory SQL Tutorial: How to Write Simple Queries - How to Query a SQL Database: Make sure that you have a database management application (ex. MySQL Workbench, Sequel Pro). If not, download a database management application and work with your company to connect your database. Understand your database and its hierarhcy. Find out which fields are in your tables. Begin writing a SQL query to pull your desired data. Ever heard of SQL? You may have heard about it in the context of data analysis, but never thought it would apply to you as a marketer. Or, you may have thought, “That's for the advanced data users. I could never do that.”
  Topics: massachusetts, database, simple, table, write, introductory, queries, tutorial, hair, example, data, query, statement, sql, red.
• Aument wants to power your next marketing message - Aument is carving out a niche in marketing automation for e-commerce stores, raising $1.5 million in pre-seed funding just four months after being founded. CEO Emilio Di Marco met his co-founders, Alan Helouani, Sacha Landesmann and Mario Leon Rojas, in Latin America while leading marketing efforts for WeWork. Their experience in working on customer acquisition […]
  Topics: users, customer, techcrunch, message, aument, customers, wants, actions, power, marketing, marco, di, ecommerce, data.
• B2B & B2C Instagram Marketing Trends of 2022 [Data from 500 Marketers] - When it comes to social media, there are a lot of differences in which channels B2C and B2B brands prioritize.
  Topics: marketing, data, trends, strategy, instagram, marketers, say, b2b, roi, content, plan, b2c, compared, brands.
• Best Structured Data Testing Tools - Structured data is the code on your website that explains and organizes the content on the page. The image below is an example of structured data.
  Topics: best, data, site, structured, markup, tool, tools, testing, code, fix, errors, website.
• Charts: Global Funding of Non-fungible Tokens - Non-fungible tokens are digital representations of any asset as verified by blockchain technology. The global market for NFTs is proliferating. We tell the story in four charts.
  Topics: nfts, data, blockchain, deals, q4, worldwide, frequently, global, tokens, nft, nonfungible, charts, funding.
• Charts: State of AI in Q1 2022 - Artificial intelligence is transforming industries worldwide. In this week's charts, we address Q1 2022 AI funding, deal size, regional activity, and more.
  Topics: worldwide, charts, state, report, funding, respondents, global, q1, data, ai.
• Consumer Behavior Statistics You Should Know in 2022 [New Data] - How consumers make purchasing decisions has changed greatly in just a few months. For instance, the pandemic has shifted some buyers more online.
  Topics: statistics, consumers, content, brands, know, report, social, gwi, data, z, gen, behavior, consumer, strategy.
• Crisp convinces more investors that it will rid the world of empty grocery store shelves - As we enter Junior Year of the global pandemic, the sight of empty or near-empty grocery store shelves has returned from its debut in early 2020. And if it’s a headache for us, the end consumers, imagine how it must feel to the brands, distributors and retailers of the grocery store supply chain that are […]
  Topics: techcrunch, convinces, brands, world, retailers, shelves, investors, platform, data, supply, better, distributors, chain, grocery, crisp, rid, store, product.
• Customers’ Top HubSpot Integrations to Streamline Your Business in 2022 - The HubSpot team is excited to share that the HubSpot App Marketplace has officially crossed the 1,000 apps milestone. We’re proud of this milestone because it reflects the combined commitment of HubSpot and our partners to deliver integrated solutions to help you grow better.
  Topics: streamline, integrations, apps, marketing, platform, sales, data, sync, app, business, contacts, hubspot, video, customers.
• Daily Crunch: Google dumps FloC plan, proposes new Topics API for ad targeting - Today our cup overflows with news. There’s simply too much going on to cover in a single newsletter, so I’ve tried to fit in as much as possible.
  Topics: writes, round, crunch, startup, million, targeting, google, dumps, plan, today, data, topics, proposes, raised, know, daily, floc, company, techcrunch.
• Depict.ai raises $17M to give e-commerce sites Amazon-level product recommendation muscle - Amazon rules the roost when it comes to e-commerce, not just because of its size but because of how it uses that to amass large amounts information that it in turn uses to continue feeding the machine with sophisticated product recommendations, relevant advertising, and more to keep people finding things to buy, and buying them. […]
  Topics: techcrunch, amazonlevel, ceo, work, 17m, recommendation, muscle, depictai, raises, sites, product, ecommerce, edholm, platform, cofounder, amazon, data.
• Digital Merchandising Best Practices - No argument that eCommerce sales skyrocketed in the last two years, as the world turned to mobile devices to buy everything from a week’s worth of groceries to a new couch for the family room. But even as the world opens up post-pandemically, eCommerce retail sales maintain the top spot on the leaderboard. Projections point to upwards of $7 trillion in sales by 2024. What’s happened to merchandising as we’ve made the shift from brick-and-mortar to a virtual store and cart? Plenty. How do you translate an in-store experience into an engaging digital one that leads a shopper to Buy Now sight unseen? Let’s dive into the world of eCommerce merchandising and find out how retailers create a path to purchase from the physical to the digital experience. What is Digital Merchandising? Also known as eCommerce or online merchandising, digital merchandising is the practice of marketing goods in the digital space. Just as you map product placement and displays in-store with branding considerations to draw the customer over, the same actions happen in a virtual store to entice the shopper from their chosen device. Product merchandising is about having the right assortment, and showcasing it at the right time to the right customer. You are essentially creating content; and given the 2024 online sales projections retailers can’t afford to sit this one out. Make a Plan & Get Campaigning You may have a number of goals for your business; you’ve targeted a specific sales growth percentage or doubling down on the number of promotions per month, or you’d like to grow your loyalty program for top spenders. Whatever the case may be, once you’ve set the goals it’s now time for strategizing. You’ve stated the what - now you need to flesh out the how. Personalization: It’s a New Day for Data Collection When it comes to eCommerce merchandising campaigns it’s ok to get personal. In fact, it’s mission critical. With the death of third-party cookies, retail marketers are forced to revisit how they collect data and lean in on first or zero-party solutions to power personalized shopper experiences. Research shows today’s shoppers care how you get their data and what you do with it. “Seventy percent of consumers like personalization, as long as brands are using data they’ve shared directly.” Source: Twilio A Common Personalization Trap: The Creep Factor There are many schools of thought on how much personalization is too much. I think we can all agree that ultimately personalization should best serve the customer and fulfill a need. Stepping outside the boundaries and creating an inaccurate assumption defeats the purpose of winning trust. For example, I’m a pet owner. I often browse and shop online for pet food and supplies and have tried the numerous subscription services based on this category But that also means over the years I’ve had to inevitably say goodbye to pets. Here is a snapshot of the types of personalization I could experience based on the data capture: Zero Party: The cat food you liked in our poll is now BOGO First Party: The pet carrier you browsed last month is on clearance Second Party: Congrats on the kitten! Need pet insurance? Third Party: It’s hard to lose a furry friend. Next time, check out our pet caskets and internment services You’ll notice as we progress through each scenario, the degree of personalization falls a bit further into the off-putting range. What you ideally want to do is solve a problem or create a convenience; not push the limits of knowing too much. “Personalization can mean a lot of things, so it’s important to understand what a marketer thinks it is and how it’s creepy. This can often clear up initial concerns. Then for us, the guiding personalization principle is to figure out if and how it adds value to the end user…” Source: Paul Munkholm, Kettle Interested in Learning More About eCommerce Merchandising? Discover 10 areas to optimize your eCommerce merchandising strategy for your business and more with our playbook. Go to Playbook Ecommerce Merchandising Trends and Tips to Consider Many of today’s digital merchandising tips and trends are based in AR/VR technology, embraced in greater numbers by Gen X and Millennial groups. A few examples of these tactics include: Virtual dressing or try-on rooms allowing shoppers to try clothing or makeup swatches from any device, wherever they are, before purchase “See it in your room” capabilities for furniture or décor accessories to replicate digitally what the item will look like in a shopper’s home or space (a useful deterrent from returns) Social networks like Pinterest and Instagram have leveraged this technology in their algorithms. Studying how they strategize and leverage it in the path to purchase in-app can be useful if you’re looking to see more AR/VR in play Implement 360 plug ins and enable virtual product tours across devices It really depends on your product assortment and what you’re able to invest in as far as technology – you need to assess what works best for your business. Bear in mind how critical it is for shoppers to get the same level of comfort and confidence they do from an in-store experience and a face-to-face conversation with a retailer - having a unique experience is key to engaging (and keeping) today’s shopper. Product Merchandising Product merchandising is key to all types of channels. And what eCommerce has shown us is the complexity around merchandising. In today’s eCommerce landscape retailers have multiple digital storefronts, complex pricing needs to reflect flash or scheduled sales, loyalty pricing, or bundling models. A Rapidly Changing Landscape Ecommerce changes rapidly so it’s important to be on top of what’s trending in digital merchandising technology and how that affects your customer. The in-store experience is not going away; instead the merging of the physical and virtual is now the combined commerce narrative. Operating and streamlining the experience in both worlds is becoming the norm. Above all – make it easy, friction-less, predictive, and personalized (appropriately), from discovery to purchase. Answer questions for your customers before they even know they had them. Build trust and confidence from the first time they click on your site or app. Make shopping with you an unforgettable experience they simply can’t do without.
  Topics: sales, pet, todays, merchandising, personalization, practices, digital, experience, data, ecommerce, best, virtual.
• Do You Need a Business Intelligence Tool? - In an age of massive data, a business intelligence tool can be a necessity for ecommerce merchants. Here's an example using QuickSight, Amazon's tool, with hypothetical Meta Ads data.
  Topics: campaign, ads, visualization, tool, id, business, quicksight, need, add, meta, list, intelligence, data.
• EU’s digital rule-book reboot could fumble dark patterns ban and trader checks, warns BEUC - When the European Commission presented its Digital Services Act (DSA) proposal in December 2020, it listed beefed up consumer protections as a headline goal for the flagship update to the bloc’s rules for digital services. But now, as negotiations over the draft law are in the final stretch, where EU co-legislators hash out the detail […]
  Topics: rulebook, council, eu, warns, platforms, online, trader, patterns, marketplaces, fumble, eus, data, techcrunch, dark, dsa, reboot, digital, presidency.
• Ecommerce Acceleration Is the Future. Don't Get Left Behind. - The global ecommerce market is exploding, and 2022 is shaping up as the year of the accelerator.
  Topics: achieve, left, future, technology, traffic, dont, brands, right, accelerators, scale, acceleration, ecommerce, data.
• How 500 Marketers are Leveraging Instagram Shopping Tools [Data] - Does anyone remember the days when all we saw on Instagram were poorly lit pictures our friends took and memes we didn’t want our parents to see on Facebook? Well, we’re long gone from then.
  Topics: data, instagrams, tools, surveyed, shop, product, social, instagram, shopping, brands, marketers, leveraging.
• How Apple iOS 15 is Impacting Email Marketers [New Data] - Back in September 2021, the announcement of Apple’s iOS 15 data privacy changes triggered a mass hysteria among email marketers, with some even proclaiming that email marketing as we know it could come to an end. 
  Topics: marketers, impacting, marketing, open, privacy, apple, email, impact, ios, data, rates, rate, changes.
• How Conversion Data Improves Google Ads Automation - For years Google Ads has migrated to automated, machine-learning ad management. But the performance of those automated campaigns is only as good as the conversion data. We explain.
  Topics: conversion, clicks, data, ad, improves, credit, enhanced, value, automation, ads, google, conversions, click.
• How Cookie Laws Impact Commerce - Over the past three years, you've no doubt had one of the experiences: heard about changes in privacy laws, seen a GDPR compliance pop-up (the 'accept all cookies' buttons that marketers hope you click), or maybe even tapped the "ask app not to track" on your iPhone. What's all the fuss about? Third-party cookies are due to be phased out. This is a significant change in how the internet and digital commerce operate. With 76% of online consumers now more concerned about their privacy than ever before, it's no surprise that companies have recognized it's time for a change.  Where this will end, who will win, and how customers will react is still very much up in the air. This post will talk about what cookies are, how the upcoming changes might impact your eCommerce brand, and what you can do to be best prepared for the inevitable future. What are Cookies? A cookie is a small piece of data (usually a text file) that websites place on your device when browsing the web. There are three kinds of cookies, each with specific functions. First Party: It can help set preferences, store your account details, remain logged in, or keep items in your card. These are not shared with other third-party sites; this is important and the key to preparing yourself for the cookie-less future. Read on to the end of this post to learn how. Second Party: information is exchanged between parties, much like attending a conference, and a marketer gets the list of attendees to target their advertising to relevant users better. Third-Party Cookies: These are cookies from a domain that track usage elsewhere on the internet. They are tremendously valuable for advertising & retargeting. When you get the ads on Instagram for something you just looked up in your browser, third-party cookies are what make that possible. There are two main buckets where these third-party cookies are relevant to commerce. For advertising: think of an extension of what you already see when you browse for something on your tablet and get an Instagram ad on your phone. They have the link in the system to identify the same user, which makes a lot of ad-tech companies valuable in terms of their targeting. Increasingly, there are clever ways around this to build a system-wide id for a user that isn't cookie-based. For Personalization: Cookies power things like the suggestions on amazon of 'what customers also bought' or your recently viewed items. The majority of those are cookie-based, with some obvious moves away in preparation for the end of cookies. So, what's changed now? Simple, new cookie laws like the EU Cookie Law or California Privacy Law (CCPA) are outlawing some practices and standardizing the rest have driven companies to recognize they need to give some privacy back to their users. The End is Near: The End of Third-Party Cookies Third-party cookies are going away in 2023. Google announced that it would no longer use or support third-party cookies for tracking. Some companies, like Firefox, have already built-in these 'don't track' flags to their browsers. In addition, we now have Apple's IDFA, the iPhone update that allows users to tap 'ask app not to track' pop-up you've undoubtedly seen if you use an iPhone. The rest are likely to follow suit in a bid to gain back the trust of their users and comply with privacy laws. They have also committed to not building a system that mimics the identification capabilities of a third-party cookie. The Wisdom of the Crowd - FLoC There are numerous companies already making solutions for the end of third-party cookies. While no customer data platform has emerged as clear dominant force yet, they effectively offer the same promise. An anonymized, centralized data store that can model what a customer's interests are and what they might do next. Let's look at an example, Google's FLoC (Federated Learning of Cohorts), an API that Google intends to use as a Chrome extension. Chrome has an anonymized database of browsing habits but does not tie back to an individual. However, they do know you may have visited cooking blogs, for example. When you visit cooking blogs, you might be likely to follow that up with buying new set of pans. These intent signals are gathered together to create a 'cohort.' People in a particular cohort are likely to have similar interests, leaving a relatively good bet on what type of advertisements may be most relevant. So, your inbound marketing funnel will remain active, although somewhat stymied as this transition is in full effect. There will likely be a significant shift in what technology powers the most popular ad platforms and thereby how much targeted advertising will cost. The likely scenario is a fragmentation of advertising capabilities with a few more prominent platforms emerging as the dominant players to create products like FloC. GDPR compliance was likely only the beginning. With new cookies laws being drafted up by the world's governments, compliance is a crucial problem to solve in the evolution of the internet. FLoC and similar solutions will not be the end; there will be more innovation and improvements in how digital advertising will work in the future. Being prepared for the change is half the battle. Learn how you can future-proof your eCommerce store here. Interested in Learning More About Elastic Path Commerce Cloud? Launch and optimize innovative experiences fast, with a modern, headless, SaaS, API-first, & microservices-based commerce platform. See the Future of eCommerce What Can You Do to Prepare Your Commerce Platform? 1. Focus on building your brand identity and audience. Some key areas include social, giving exclusive discounts, communicating with your audience, building a community of users or customers. Zero-party data: ask your customers. 2. From what they are looking for to what they read or are concerned about. Your brand can leverage this data to approximate an intent signal. Numerous companies are starting to focus on this as a personalization engine for eCommerce websites. Being able to test and leverage these capabilities will become increasingly important. Don't settle for what Salesforce or other commerce platforms deem 'good enough'; equip your eCommerce stack with the flexibility needed through a Composable Commerce solution. 3. First-party data, you will still be able to identify and personalize a website if you have anonymized first-party data. Delivering value for the exchange of users' data is critical here. It is crucial to have a strategy around what can build value for your customers while keeping trust intact to encourage them to opt-in to first-party data. This will also be a valuable source for cohort matching; the better you know your customers from first-party data, the better match you will likely get on ad platforms like Google or Facebook. 4. Opt-in data sharing: returning value to your customers by offering one-time cart discounts, first-time visitor discounts, loyalty bonuses, subscriptions, members-only stores, etc., are all going to become increasingly important to the performance of your eCommerce store. These strategies can be tiresome to execute with rigid antiquated eCommerce solutions, for an easier, more flexible, and quicker way, check out our Catalog Composer, which allows you to create specifically tailored, unlimited catalogs with ease. Also, check out our latest release of merchandising capabilities that make it easy to set up these offers and prepare yourself for the cookie-less future. 5. Having a trusted partner for your brand to guide you through this evolution and ensure your eCommerce stack is ready for the change. The flexibility of a Composable Commerce solution is the best bet to leverage the latest and greatest in technical capabilities. Learn more here.  6. Click attribution is still viable. You may not be able to advertise directly to someone who visited your competitor or showed interest in a category of products your brand manufactures. But, you can still tell how people are using your website, their path to purchase, and generally what they did on your website. Being able to change and optimize the experience for your customers rapidly is paramount. A Headless microservices solution like Elastic Path is more valuable now than ever before when compared to a traditional monolith that will slow your ability to optimize and innovate. Prepare Now for Your Brands Future Success In summary, third-party cookies are going away, and you need to be prepared. Remarkably, only 8% of markets said they were ready for the cookieless future. With the inevitableness of the eCommerce world-shifting with the end of third-party cookies, your brand's best move is to prepare to make drastic changes if you are running an old eCommerce solution. A Composable Commerce offering is an excellent option to be in a position to innovate and experiment as new technologies become available. Equally important is your brand's strategy for telling a compelling story, building a unique brand identity, developing an engaged customer base, and having a strategy of how you can leverage the data available to you to continue to grow revenue.
  Topics: impact, thirdparty, end, brand, cookie, ecommerce, commerce, likely, companies, cookies, laws, customers, data.
• How Implementing Unified Carts Can Enhance Your eCommerce Strategy - In a world where consumers are easily distracted and utilize many different touch points prior to completing a purchase, it is imperative that brands ensure consumers’ checkout process is as seamless as possible. According to Baynard Institute, shoppers are already quickly abandoning their carts for a variety of reasons such as, “too complicated/ long checkout process”, and “the site wanted me to create an account.” Now if we couple this with an ever growing population of distracted shoppers across many devices, brands stand to lose shoppers faster than they gained them. One such way that brands have begun to combat this issue is by investing more into their unified shopping experiences like unified carts. In the post, we’ll discuss what unified carts are, how they can enhance your customer experiences and how Elastic Path helps you to achieve it.   What is a Unified Cart ? When we speak of unified carts, we are referring to a cart checkout process that allows customers to seamlessly add, remove, modify or purchase items, across as many touch points available to them, from both the brand, and even their subsequent sub-brands. For example, let’s take a look at the GAP. When you enter their website, GAP has 3 other subsequent brands available for their customers to also shop from. Rather than creating silos that make it hard for their customers to complete their purchase, they have begun to enhance their unified commerce experiences, by allowing customers to populate a universal cart across all 4 brands and also allow their customers to complete their purchase on their device of choice. Creating a cohesive checkout experience is an integral part of the puzzle as a retailer; and if done correctly, you will quickly reap the benefits.   What are the benefits of implementing a unified cart checkout process? Increased Conversion Rate By offering one centralized checkout process, brands eliminate the need for shoppers to jump from site to site, create individual carts, and start over every time they switch to a new device. Therefore, by making their checkout process less complicated, it will also help to reduce cart abandonment and increase conversion rates.   Personalized Shopping Experiences With a more streamlined checkout process, brands will gain a better ability to follow and track their customers across all of their devices with more targeted and tailored to their interest.   Single Data Channel With a unified cart, brands can create a single data channel that provides access to on-demand customer-centric data about where, when, why and how their customers shop. With this timely data, brands now have the opportunity to become more strategic in their marketing and invest in it more efficiently to match their customers.   Optimal media mix Similarly to the aforementioned benefit, this data can also be used to inform brands about the optimal channel mix, offers, promotions, and recommendations that best serve the customers for a more unique experience that keeps them engaged.   Revenue Growth By addressing and monitoring customer preferences and adjusting your eCommerce strategy to embrace a unified commerce experience, brands stand to increase their average order value, which in turn helps to propel revenue growth.     Want to See How Elastic Path Commerce Cloud is Future Proof? Launch and optimize innovative experiences fast, with a modern, headless, SaaS, API-first, & microservices-based commerce platform. See the Future of eCommerce How Can I Get Started with Unified Carts? Deploying a unified cart may not be as simple as it sounds. Most legacy eCommerce platforms are most times rigid and tightly coupled, which makes it difficult to leverage your product, catalog, and price data across multiple channels and stores. Therefore, most times, brands have to end up creating multiple individual instances leaving customers with a disjointed experience. At Elastic Path, customers can leverage the API-First, Headless, Microservices solution that allows them to unify the data and create multiple instances across channels with just one solution. As such, it becomes easy to create a unified cart that spans across their eCommerce strategy. Take a look at the demonstration below to see how the brand BelleVie is able to deploy their unified cart.     If you're interested in seeing more or have any questions, feel free to reach out us! 
  Topics: data, checkout, carts, strategy, brands, customers, create, shoppers, enhance, unified, cart, implementing, process, ecommerce.
• How Many Visitors Should Your Website Get? [Data from 400+ Web Traffic Analysts] - If you run a website, then you've likely spent time creating and optimizing a marketing strategy to drive traffic to your website. But how many visitors should you aim for your website to get?
  Topics: rate, traffic, monthly, hubspot, web, data, content, websites, visitors, analysts, total, website.
• How Market Intelligence Will Make Your Marketing Team More Agile - When I was younger, my dream was to open a cheese store with my family. My mom, brother, sister, and I — we're all obsessed with cheese.
  Topics: market, team, product, information, research, marketing, intelligence, data, platform, agile, sales.
• How This Data Scientist Used Market Research to Launch A Successful Fertility Business - Amy Divaraniya had enjoyed a comfortable career in data science when she realized she had another calling. After she faced struggles conceiving her son, Amy decided to build a solution to help women with their fertility. OOVA is an at-home test that measures multiple hormones through urine samples and provides personalized results and insights. In this episode of Shopify Masters, Amy shares with us the essential questions to ask when conducting market research and the challenges of being a female founder.More
  Topics: really, used, launch, dont, research, youre, fertility, data, scientist, things, oova, im, thats, business, company, product, successful, market, going.
• How To Add a Sparkline in Excel - Excel is a great tool for all of your marketing needs. You can create graphs to visualize your data, use formulas to calculate conversion rates, or even create social media calendars.
  Topics: data, add, excel, select, image, sparkline, marketing, chart, sparklines, example, column.
• How To Create An Infographic In Powerpoint [+Free Templates] - It can be intimidating to create your own infographic when you don’t have a design background. You could always commission an agency or hire a designer — but that can get pricey fast. To create professional-looking infographics and captivate your audience, you can benefit from learning how to create your own infographics in PowerPoint.
  Topics: graphic, infographic, best, timeline, data, free, create, design, select, infographics, powerpoint, templates.
• How To Create a Google Sheets Drop-down Menu - A lot of the data you enter into your Google Sheets tables may be repetitive, like tracking whether an influencer you’ve reached out to for a partnership has agreed to working with you or not.
  Topics: progress, google, create, list, change, image, select, menu, set, dropdown, sheets, click, data.
• How the Pandemic Changed Social Media: 6 Quarantine Trends Here to Stay [Data + Expert Insights] - At the beginning of the lockdown, many of us were unable to see family or friends. All social plans were cancelled — practically overnight.
  Topics: content, marketing, social, quarantine, video, data, influencer, work, users, changed, pandemic, insights, stay, expert, increased, trends, media.
• How to Create a Pivot Table in Excel: A Step-by-Step Tutorial - The pivot table is one of Microsoft Excel's most powerful — and intimidating — functions. Powerful because it can help you summarize and make sense of large data sets. Intimidating because you're not exactly an Excel expert, and pivot tables have always had a reputation for being complicated. The good news: Learning how to create a pivot table in Excel is much easier than you might've been led to believe.
  Topics: excel, sales, column, values, table, product, create, data, pivot, tutorial, tables, stepbystep.
• How to Create an Infographic in Under an Hour [+ Free Templates] - Wouldn't it be great if creating infographics was as simple as writing text-based blog posts? Usually, it would take a lot of time, effort, and skill to make them — but that doesn’t have to be the case.
  Topics: need, add, sources, free, design, template, audience, templates, create, content, infographic, hour, information, data.
• How to Find the Best Time to Post on TikTok - Learn how to use TikTok’s analytics tool to find out the best time for your brand to post on TikTok for the highest engagement.More
  Topics: data, times, best, youll, tiktok, followers, content, post, account, analytics.
• How to Make a QR Code in 7 Easy Steps - Floors. Ceilings. Bathroom stall doors. These are just a few of the places you'll find QR codes. In fact, they've become so ever-present that 45% of shoppers used marketing-related QR codes in 2021.
  Topics: data, content, information, steps, youre, codes, scan, code, create, easy, barcodes, qr.
• How to Sort in Google Sheets - Google Sheets is a great tool for tracking, analyzing, and organizing data for your company or business. While the application is user-friendly, it can be a bit tricky if you’re new to organizing data in a digital spreadsheet. But, don’t worry! Read on for an easy introduction to sorting in Google Sheets.
  Topics: sorting, click, sheets, range, spreadsheet, google, sort, data, titles, filter.
• How to Use Excel Like a Pro: 19 Easy Excel Tips, Tricks, & Shortcuts - Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I'd ever need to do manually can be done automatically.
  Topics: cells, sheet, data, tips, cell, excel, pro, easy, column, columns, value, formula, tricks, example, shortcuts.
• How to Use Your CRM to Power Your Marketing - It’s easy to picture the customer journey as a well-traveled, east-to-west road trip, following a single highway from awareness to consideration to purchase.
  Topics: customer, power, targeted, crm, sales, social, email, marketing, data, customers, audience.
• How to Use the Weighted Average Formula in Excel - When you're calculating the average for a set of values, you're generally working with values that have the same weight and importance.  
  Topics: weighted, weight, value, values, data, sumproduct, excel, x, average, calculate, formula.
• How to evolve your DTC startup’s data strategy and identify critical metrics - We’re generally big fans of plug-and-play business intelligence tools, but they won’t scale with your business. Don’t rely on them after you’ve outgrown them.
  Topics: evolve, techcrunch, companies, dont, big, tools, offtheshelf, critical, founders, identify, data, dtc, intelligence, startups, strategy, metrics, business.
• Instagram Reels vs. TikTok vs. Snapchat: Which Should Businesses Use? [Marketing Professional Data] - Remember Vine? Despite its huge initial growth, the six-second looping video app was discontinued by Twitter in 2016 — only four years after its launch.
  Topics: marketing, reels, data, app, snapchat, videos, discover, tiktok, content, create, instagram, businesses, users, professional, vs.
• Jarvis ML snags $16M to help companies personalize their products - Jarvis ML, a platform offering an AI-powered personalization engine to brands selling products, services and experiences, today announced that it raised $16 million in a seed round led by Dell Technologies Capital. In an interview with TechCrunch, CEO Rakesh Yadav said that the new capital will be used to grow Jarvis ML’s R&D and sales […]
  Topics: personalize, companies, yadav, jarvis, machine, customers, 16m, help, ml, techcrunch, personalization, platform, products, data, snags.
• KPI Dashboards & How to Use Them in Your Marketing - As a business leader, a big part of your responsibilities involves ensuring existing projects and initiatives within your organization are on track while creating space for smart new strategies.
  Topics: data, dashboards, dashboard, help, create, business, metrics, kpi, team, marketing.
• Kenyan low-cost ISP Poa Internet secures $28 million in round led by AfDB-backed Africa50, plans to link region with cheap, limit-free connectivity - In 2020, Africa50, an infrastructure financier backed by the Africa Development Bank (AfDB) Group and a good number of African governments, hosted an innovation challenge that sought affordable and reliable solutions for last-mile internet connectivity across the continent. A proposal by Poa Internet, a Kenyan startup, beat 673 others from across the world as a […]
  Topics: kenya, continent, lowcost, mobile, africa50, startup, connectivity, round, data, region, secures, poa, plans, bank, limitfree, internet, video, link, million, techcrunch.
• Mastering Facebook Ads In 2022 Through Incrementality - There are many resources out there telling you how to optimize your Facebook ads to scale your business's growth. And while I'm sure they can help in some aspects, you're probably optimizing your campaigns based on the wrong metrics.
  Topics: incrementality, ads, incremental, audience, youre, ad, data, marketers, facebook, mastering, results.
• Nexite raises $67M for its new approach to tagging and tracking merchandise in physical stores - When it comes to commerce innovation, physical retail often feels like it gets the short end of the development stick against newer, faster-growing, more quantifiable (and still far from perfect) digital channels. But physical retail is far from disappearing altogether, and today a company that’s built a solution very specifically targeted at improving data around […]
  Topics: techcrunch, approach, tracking, 67m, merchandise, data, retailers, shakedd, tagging, stores, physical, items, system, radio, million, raises, nexite, tags.
• Ocurate raises $3.5M to show customer lifetime value for B2C companies - Ocurate believes lifetime value is a better prediction of how much profit a customer will bring to the company.
  Topics: value, customer, round, techcrunch, customers, ocurate, data, clients, raises, lifetime, companies, 35m, b2c, company, konitzer.
• Placer.ai, a location analytics startup, finds $100M at a $1B valuation - Many of us are moving around these days a lot less than we used to — because of COVID, we’re working from home instead of an office; and we are traveling and going out less. Now, as we shift back into more “normal” behavior, a startup that’s helping to better understand where and how we […]
  Topics: finds, startup, physical, company, 1b, valuation, placerai, data, using, ventures, real, 100m, platform, placer, analytics, location, techcrunch, customers, round.
• Revenue Marketing: What It is and Why It Matters - 91% of marketers are confident that their making marketing decisions will positively impact revenue. Are you one of them?
  Topics: efforts, goal, revenue, data, plan, metrics, matters, goals, marketing, campaign, sales.
• Setting Up Google’s Performance Max Campaigns - Google's Performance Max campaigns are the latest iteration in the company's emphasis on automation and machine learning. It's worth testing Performance Max despite the lack of reporting transparency.
  Topics: url, ads, campaigns, google, setting, performance, assets, campaign, asset, max, googles, data.
• Silq spins its technology into visibility for apparel manufacturing - The company's approach is to bring visibility and real-time data from the manufacturing floor to brands so that brands can source, make and ship apparel.
  Topics: quality, silq, supply, techcrunch, spins, technology, apparel, company, radhakrishnan, chain, manufacturing, infrastructure, ventures, data, visibility.
• Stop guessing your KPIs; Varos shows e-commerce, SaaS companies how you compare to peers - Varos is shedding some light on how companies compare in terms of key performance indicators, like customer acquisition costs.
  Topics: peers, shaked, stop, customers, kpis, company, shows, varos, saas, companies, techcrunch, ecommerce, performance, know, users, data, yarden, guessing, compare.
• Stripe expands its infrastructure play with Data Pipeline to sync financial data with Amazon and Snowflake - Stripe — the payments giant valued at $95 billion — is on a product sprint to expand its services and functionality beyond the basic payments that form the core of its business today. Today the company took the wraps off Data Pipeline, an infrastructure product that will let its users create links between their Stripe […]
  Topics: snowflake, infrastructure, sync, payments, play, financial, amazon, techcrunch, users, business, services, expands, user, data, stripe, pipeline, product.
• TechCrunch+ roundup: DTC data strategy, starting up solo, insuretech growth versus risk - Fundraising is only one part of the journey. If you can't connect with an investor who'll help you find and fill in your gaps with regard to talent or expertise, you can't build a sustainable company.
  Topics: work, techcrunch, versus, growth, underwriting, risk, end, insuretech, solo, starting, insurtech, founders, roundup, data, dtc, customer, startups, strategy, metrics.
• TechCrunch+ roundup: VC advice for CEOs, 2022 e-commerce trends, OpenSea’s valuation - This is a fantastic time to launch a startup, but if you're trying to grow one — well, winter is coming.
  Topics: valuation, ecommerce, spac, privacy, ad, startup, public, vc, startups, marketing, advice, trends, data, predictions, techcrunch, ceos, openseas, writes, roundup.
• The Best Social Media Channels for Marketing in 2022, According to Company & Consumer Data - Every day there’s something new on social media.
  Topics: consumer, according, marketing, marketers, plan, media, platform, data, channels, platforms, social, facebook, audience, company, video, best.
• The Best Time to Post on Social Media in 2022 [Data from 300+ Marketers] - Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others.
  Topics: best, times, marketers, social, brands, platform, media, posting, saturdays, data, post.
• The Evolution of Content Marketing: How It's Changed and Where It's Going in the Next Decade - A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. It lets you establish authority in your space, project legitimacy, and build trust between you and who you're trying to reach.
  Topics: content, changed, mobile, customers, audience, brand, evolution, data, video, marketers, marketing, decade, going.
• The Fallacy of Data-driven Decisions - The notion of data-driven decisions implies the data is perfect and the decision is unaffected by external influences. Neither is true.
  Topics: decision, robe, business, public, diderot, datadriven, fallacy, decisions, freedom, effect, managers, data.
• The HubSpot Blog's 2022 Social Media Marketing Report: Data from 310 Marketers - In our recent Marketing Trends survey, we learned that social media is the most effective channel marketers leverage, as well as the channel they use most.
  Topics: media, strategy, social, platforms, data, report, blogs, platform, content, marketers, marketing, hubspot, plan, leverage.
• The HubSpot Blog's Instagram Shopping Report: Data from 500+ Instagram Marketers - In 2022, it's clear that Instagram is no longer just a photo-sharing app.
  Topics: shopping, live, report, instagrams, data, marketers, hubspot, blogs, tools, social, benefits, exclusively, instagram.
• The HubSpot Blog’s 2022 Content & Media Strategy Report [Data] - Benjamin Franklin once said “Failing to plan is planning to fail,” and when it comes to content and media, truer words have never been spoken.
  Topics: blogs, content, media, data, effective, marketing, planning, say, planners, plan, strategy, report, hubspot.
• The One Data Insight That Doubled This Brand’s Sales - Talley & Twine is a premium watch brand built with intention and inclusion. It was founded by Randy Williams, an avid watch collector who wanted to bring more representation to the watch industry. In this episode of Shopify Masters, Randy shares how he turned a sketch into his first prototype, built out a successful crowdfunding campaign, and doubled annual sales through data analysis.More
  Topics: really, sales, thats, things, doubled, able, talley, watch, going, watches, company, data, think, insight, brands.
• The Quick & Easy Guide To Freezing Rows in Excel - Without freezing rows or columns in your Excel spreadsheet, everything moves when you scroll through the page, as shown in the gif below.
  Topics: set, selected, guide, quick, easy, spreadsheet, freeze, data, freezing, view, scroll, excel, row, column, rows.
• The Top 7 Marketing Challenges Faced Globally in 2022 [HubSpot Data + Expert Tips] - Every marketer faces different challenges. And, ever since 2020, the ways we've had to pivot, adjust campaigns, and address challenges has been unlike anything many of us have had to do before.
  Topics: different, data, marketing, challenge, roi, marketers, faced, tips, content, website, team, need, challenges, globally, hubspot, expert.
• The Ultimate Guide to Email Marketing - The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results.
  Topics: spam, guide, email, data, list, emails, service, youre, send, ultimate, marketing, subscribers.
• The Ultimate Guide to Google Data Studio in 2020 - Having the ability to visualize data helps you unlock invaluable insights for better decision-making in your business and gives you a serious advantage when it comes to getting competitive opportunities.
  Topics: data, field, source, studio, google, report, ultimate, guide, chart, create, add, click.
• The Ultimate Guide to Google Sheets - Google Sheets is one of the best tools you can use to store data, track performance metrics, and create dashboards and reports. But while it’s a wondrous tool with countless features and functionalities, it can be hard to grasp for beginners — especially if you need to create a marketing report or dashboard, fast.
  Topics: guide, ultimate, column, click, spreadsheet, need, google, data, sheet, sheets, templates, cells.
• The Ultimate Guide to Instagram for Business [+Data From 500 Marketers] - More companies than ever are using Instagram for business. Back in 2017, the social platform celebrated having over 25 million businesses. Today, we can bet that number has likely doubled.
  Topics: audience, content, create, followers, instagram, marketers, post, ultimate, data, youll, guide, business, ad.
• The Ultimate Guide to Internet Marketing [Data + Expert Tips] - Internet use is still increasing worldwide every day — in fact, over 4.95 billion people around the world use the internet, as of 2022.
  Topics: data, internet, media, social, website, online, search, guide, ultimate, tips, marketing, customers, content, email, expert.
• Top Tactics for Instagram Growth in 2022: HubSpot Blog Data - Instagram is a top-rated app, with more than 1 billion global monthly active users.
  Topics: tactics, posts, theyre, hubspot, growth, followers, marketers, content, data, posting, blog, post, audience, engagement, instagram.
• Trend Report: This is What Will Matter for Small Businesses in 2022 - Our Future of Commerce report has invaluable insights into what you should be focussing on in 2022 as a small business owner. Plus, find out what customers will be looking for as they shop. We have the data to future-proof your small business. More
  Topics: trend, businesses, data, plan, business, valuable, shipping, matter, small, report, online, invest, customers.
• Triple Whale Review: Everything You Need to Know - During this Triple Whale review, we’re going to be looking at a leading analytics solution, designed to change the way companies interact with metrics and data. One of the most complex parts of running a successful business is getting insights… Continue reading Triple Whale Review: Everything You Need to Know
  Topics: whale, companies, triple, app, data, need, multiple, review, business, view, track, know.
• Waterfall Charts: The Marketing Graph You Need to Hit Your Goals - Last November, my husband and I were on our honeymoon in Maui. One of the main activities we wanted to do was a hiking tour near the waterfalls. We dreamt of swimming in the cascading water at sunrise.
  Topics: choose, goals, data, graph, marketing, hit, charts, values, chart, traffic, value, youll, waterfall, need, create.
• Wayflyer raises $150M on a $1.6B valuation for a new spin on providing loans to e-commerce merchants - E-commerce has continued to boom in the wake of the COVID-19 pandemic, but running an e-commerce business has also become significantly more chaotic, with unpredictable supply chains, logistics hiccups and overall higher costs upending even the best-laid plans. To underscore the demand for solutions to address this, today a startup called Wayflyer — which has […]
  Topics: big, loans, 16b, spin, techcrunch, million, customers, valuation, raises, supply, merchants, wayflyer, data, providing, startup, ecommerce.
• What Is B2B Marketing Automation Plus the Best Software - Marketing automation allows your team to increase productivity while simultaneously nurturing more leads.
  Topics: help, b2b, data, software, workflows, best, team, right, leads, audience, marketing, plus, automation.
• What Marketing Leaders Are Investing in This Year - In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. After all, the customer acquisition and retention landscape are evolving faster than ever. The challenge, however, is that marketing budgets are often limited around what's proven to work — which tends to look different from company to company.
  Topics: content, consumers, plan, investments, investing, data, video, marketers, social, marketing, leaders.
• What does the new era of location intelligence hold for businesses? - Throughout the COVID-19 recovery era, location data is set to be a core ingredient for driving business intelligence and building sustainable consumer loyalty.
  Topics: discovery, business, techcrunch, consumer, search, data, location, hold, businesses, intelligence, does, users, era, services.
• What is Web 3 & What Could It Mean for the Future of Marketing? - As we continue to progress into the digital age, a new era of the internet is emerging: web3.
  Topics: digital, future, marketers, internet, consumers, tech, web3, hands, content, marketing, data, mean, web.
• What is a Media Mix & The Most Effective Types [HubSpot Blog Data] - I’m willing to bet that today, the typical campaign at any brand uses a media mix.
  Topics: optimization, data, blog, media, marketing, modeling, hubspot, effective, mix, brand, channels, strategies, campaign, types.
• What is the difference between Elastic Path & Elasticsearch? - We get this question often. While similar names can be confusing, Elastic Path and Elasticsearch (now known as Elastic) are entirely separate companies that each offer different types of best-in-class products. This post will summarize the differences between the two companies. What is Elastic Path? We provide composable, API-first headless commerce solutions that make it simple for brands with complex requirements to deliver unique digital commerce experiences. Our offering is made up of three main components: two core commerce platforms, the Composable Commerce Hub, and Composable Commerce XA™. Depending on your needs, we offer two commerce platforms, Elastic Path Commerce offers self-hosted headless commerce purpose-built for telecommunications, utilities, and regulated goods industries where brands require total control of your data, and infrastructure is paramount. Elastic Path Commerce Cloud enables brands to build experiences fast, with a modern, headless, SaaS, API-first, & microservices-based commerce platform. The Composable Commerce Hub contains commerce solutions for digitally-driven brands who want to create complete commerce experiences seamlessly. In addition to the Accelerators available for individual services, we also offer Pre-Composed Solutions™. These are business-ready solutions pre-composed with Elastic Path commerce capabilities, third-party integrations, and customizations. You can be up and running with a ‘best-for-me’ composed solution in a matter of weeks, not months. See all our Pre-composed Solutions™ here. Composable Commerce XA™ is the industry’s first and only offering to de-risk a Composable Commerce approach. Many brands struggle with the complexity of managing numerous technologies that make up a complete solution. Composable Commerce XA™ eliminates that risk by providing operational assurance, so if an issue arises from any service that makes up a multi-vendor solution, you have one central contact – Elastic Path. Learn more here. The essence of a composable approach is the ability to pick and choose the best vendors for your brand’s unique and complex needs by selecting the vendors for solutions like OMS, catalog management, and search that deliver the best experience possible for your customers across touchpoint and geographies. What is Elasticsearch? It is one of those leading services specializing in solving a specific problem, search. Elasticsearch is a distributed, open search and analytics engine for all data types. Crucial to any search solution, speed and scalability are a few of their stand-out selling points. Like other services that can be composed into a complete eCommerce solution, Elasticsearch is only one piece of their entire offering, Elastic Stack. Elastic Stack combines Elasticsearch with Logstash (data processing pipeline) & Kibana (data visualization) to provide open and free tools for data ingestion, enrichment, storage, analysis, and visualization. As with many vendors that make up pieces of a composed solution in a headless eCommerce solution, how well one vendor fits your particular use case will depend on what drives value in your business. For example, if you need to visualize indexed data from several sources, the Elastic Stack is a great fit. To learn more about Elastic, check them out on our hub here.   Need to learn more about Composable Architecture? Discover more about the latest approach to ecommerce, it's benefits, and whether or not Composable Commerce is right for your business in our comprehensive guide. Read the Guide Are There Other Search Solutions? Your brand may need to solve a different problem. For example, if you need an AI-powered search or recommendations to deliver brilliant customer experiences on your web store, Algolia is a leader in the search space. You can learn more about Algolia and how it can help your brand deliver results with consistent experiences across touchpoints here. The beauty of an API-first composable approach to eCommerce is that you have the control to pick the service that works best for you. Sticking with search, Coveo is another of our leading partners that enable quick, powerful personalization to deliver a seamless buying experience for your customers. Learn more about how Coveo can learn from data points across channels to build recommendations that help your customers find what they need and your brand reach its goals here. Search is one of the critical components in a modern composable architecture. If you are looking to move to a modern compostable commerce architecture to benefit from the speed, control, and simplicity that it offers, check out our guide to compassable commerce here.
  Topics: composable, search, learn, difference, data, brands, elasticsearch, solution, commerce, path, elastic, solutions.
• When Retailers Are Ad Platforms - Amazon pioneered the concept of a retailer-driven ad network. Now other retailer marketplaces are selling ads, too. The trend has far-reaching implications.
  Topics: ad, traffic, retailers, networks, platforms, revenue, retail, marketplaces, data, brands, ads.
• Why E-Commerce Businesses Need to Rethink Their Channel Strategy - The growth of the e-commerce industry has resulted in the need for ever-evolving marketing strategies. Now, without a strong channel strategy, storefronts will fall behind their competitors.
  Topics: need, strategies, amazon, traffic, businesses, channel, channels, strategy, ecommerce, multiple, rethink, data.
• Why You Should Leverage Interactive Videos [Data from 500+ Marketers] - A 2021 Wyzowl report found that the use of video content from brands has increased roughly 25% over the past six years.
  Topics: video, data, viewers, choose, questions, leverage, marketers, marketing, videos, interactive, say, content, surveyed.
• Woflow structures merchant data so food ordering can be more accurate - Woflow's data structuring platform powers some of our favorite food delivery apps so the next time you ask for "no bun," you actually get what you order.
  Topics: woflow, accurate, million, round, structures, food, nemrow, funding, data, systems, merchant, stores, company, techcrunch, ordering.
• Yami bags $50M Series B to boost its online Asian marketplace - When Alex Zhou, founder and CEO of Yami, moved to the Midwest for college in 2007, he had limited access to Asian groceries and products. Zhou had to drive two hours to purchase his favorite Asian products at the nearest local Asian market. The experience inspired him to launch Yami, a direct-to-consumer marketplace for Asian […]
  Topics: bags, americans, products, boost, 50m, asian, b, data, marketplace, zhou, told, techcrunch, technology, yami, series, million, online.
• YouTube vs. Vimeo: Which Video Platform is Best for Your Business? [New Data] - While YouTube is obviously the largest video hosting platform on the web, it might not be the best choice for every business.
  Topics: best, business, data, free, offers, youtube, youre, support, vs, platform, videos, quality, vimeo, video.
• a16z backs Rutter’s goal of being ‘Plaid for commerce’ - Rutter is building a universal e-commerce API for reading and writing data so that tech customers can integrate with commerce platforms and access financial data points.
  Topics: fintech, plaid, a16z, platforms, zhou, backs, company, techcrunch, data, seeing, rutters, commerce, including, goal, ecommerce.