Top 2020 resources on data

Best data resource in 2020.
Learn more about data to improve your e-commerce strategy.

• 1 million parcels through Lehtipiste’s parcel lockers in Finland - Over one million parcels have been delivered through the nationwide Pakettipiste network of Lehtipiste Oy, a Finnish distribution and marketing company for newspapers and magazines. The parcel locker network currently has around 300 active locations across Finland. Lehtipiste distributes tabloids, magazines, books and collectibles to points of sales. In October… Continue reading
  Topics: parcel, network, pakettipiste, million, finland, uses, locations, company, lockers, data, lehtipistes, parcels.
• 12 Great Examples That Prove the Power of Repurposing Content - Stagnant organic traffic is the last thing you want to see when reviewing metrics, but it’s an issue that every marketer deals with at some point. Those dips and plateaus in traffic can come from industry changes, how your audience digests content, the amount (and quality) of new content you’re producing, or how relevant your older content is.
  Topics: post, great, youve, social, blog, prove, posts, content, information, data, examples, repurposing, power, business.
• 15 Best Instagram Analytics Tools for 2020 - Do you know if your Instagram marketing strategy is working? Can you tell which post or story generated the most engagement over the course of a week? If you don’t have the answer to any of these questions, you need a healthy dose of Instagram analytics. For those unfamiliar with […]
  Topics: metrics, profile, data, insights, engagement, performance, track, posts, analytics, best, tools, instagram.
• 15 of the Best Account-based Marketing Software for 2020 - Are you in the market for your new account-based marketing software solution? If so, then you've come to the right place.
  Topics: tools, customers, software, sales, marketing, best, users, data, accounts, contact, accountbased, platform.
• 17 Free Tools for Social Media Analytics - Social media can help brands distribute marketing content and engage customers. Free analytics tools can ensure that a brand's message is connecting with the right audience. Here is a list of useful analytics tools to optimize your social media accounts.
  Topics: audience, analytics, data, free, media, followers, content, paid, tools, social, price.
• 24 Data-Backed Reasons to Personalize Your Marketing - When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. We've seen for years that emails which are personalized to the recipient do better than their generic counterparts.
  Topics: personalized, personalize, data, consumers, reasons, say, marketers, personalization, databacked, experiences, content, marketing, relevant.
• 3 Types of Marketing Attribution Software to Try in 2020 - Despite (and because of) the many technologies marketers use, determining what drives a sale remains one of the messiest areas of marketing.
  Topics: customer, purchase, marketers, models, touchpoint, data, model, software, attribution, credit, marketing, types, try.
• 4 Pivots Companies Are Making in Light of COVID-19 [New Data] - When HubSpot surveyed a handful of business leaders within our customer base, we discovered that most expect to see "somewhat slower" or "much slower" growth in the next year as a result of the global pandemic and economic climate.
  Topics: light, companies, current, business, making, customer, pivots, marketing, events, strategies, resources, sales, customers, covid19, data.
• 40% of Swedes don’t want to pay for same-day-delivery - Same-day-delivery is an increasingly popular method of delivery for online orders. But such a service costs money, of course. In Sweden, it seems that four in ten consumers don’t want to pay a thing for same-day-delivery. A recent study, conducted by YouGov, among over 1,000 respondents from Sweden shows this… Continue reading
  Topics: aged, willing, data, samedaydelivery, euros, sek, respondents, younger, age, swedes, sweden, pay, dont.
• 5 Ways 5G Will Impact Marketers - By the end of 2019, the four biggest U.S. cellular carriers rolled out 5G across the country.
  Topics: impact, ways, wifi, cellular, networks, data, online, internet, marketing, ads, 5g, marketers, ar.
• 5 ways B2B automation will transform your ecommerce business - Automation in this context is the use of software tools, computers, and networks to complete tasks that would otherwise require human intervention. Let’s look at five ways that automation could improve your B2B ecommerce business today.
  Topics: ways, invoices, data, transform, eprocurement, sellers, automation, ecommerce, business, b2b, buyers, integration, buyer.
• 6 Month Countdown to the End of Magento 1: Your Survival Guide for a Last-Minute Replatform - Magento first announced they would no longer be supporting updates to their Magento 1 software way back in September 2018.…
  Topics: site, help, data, replatform, guide, lastminute, need, survival, longer, updates, youre, platform, magento.
• 6 Signs Your Growing Business Needs PIM Software - Here are six common signs that indicate a business should revisit its current operational workflows and evaluate how leveraging a lightweight product information management solution (built with the power and performance demands of large-scale enterprises) can help them scale and grow. Read more.
  Topics: management, product, merchants, information, data, workflows, growing, end, needs, software, business, signs, pim.
• 6 Ways to Know If Your SEO Is Broken - Gut feel. That's how ecommerce marketers sometimes gauge the health of their search engine optimization program. SEO contains many gray areas, for sure. But an evaluation requires data, not a hunch. Use these six methods — in order — to determine the health of your SEO program.
  Topics: broken, data, analytics, seo, ways, know, search, organic, google, report, rankings, console, performance.
• 7 Marketing Alternatives to Tracking Cookies - At some point your life, you've probably had a run-in with ads generated by third-party cookies.
  Topics: social, learn, ads, email, marketing, thirdparty, data, list, content, cookies, alternatives, tracking.
• 7 Ways Big Data Will Impact Ecommerce in 2020 - As ecommerce grows, so does the data that is stored. Only a fraction of that data is utilized, however. But data scientists are getting better at merging, standardizing, and analyzing. What follows are my data predictions for ecommerce for 2020.
  Topics: human, marketing, data, customer, ecommerce, variations, using, big, merchants, worldwide, customers, impact, tasks, ways.
• 7 Ways to Get a Magento 2 Migration Right for SMBs - Making the Magento 1 to Magento 2 migration will give you access to multiple great features and enhancements — better performance, advanced SEO, improved checkout, strong security, and marketing automation. In this article, we provide recommendations on how to make a smooth Magento 2 migration. Read more.
  Topics: ways, code, right, process, migration, custom, store, magento, smbs, development, features, extensions, data.
• AI-tool Sizebay wants to boost online fashion sales - Sizebay, a scale-up that provides AI solutions for fashion ecommerce websites, has developed an algorithm that recommends the best size and fit for clothes and shoes. The tool is aimed to cut returns by half, while boosting sales with 5 percent. Sizebay is founded in Brazil, but it opened its… Continue reading
  Topics: cut, data, ecommerce, fashion, returns, wants, online, increase, aitool, sales, revenue, boost, tool, sizebay.
• After Weeks of Decline, Sales Metrics Showing Signs of Recovery [COVID-19 Benchmark Data] - The economic impact of COVID-19 is undeniable. Businesses all across the globe are learning how to adapt to these new circumstances and we're all learning how to operate in a "new normal" that's constantly changing.
  Topics: deals, teams, signs, benchmark, showing, data, email, sales, covid19, volume, averages, decline, week, metrics, increase, weeks, precovid, recovery.
• Airtable Review: Smart Spreadsheets for Pretty Much Anything - If you’re looking for database software or just a way to create better spreadsheets, check out this Airtable review to find out what Airtable has to offer.
  Topics: used, features, spreadsheets, base, different, youre, review, option, data, smart, bases, airtable, create, pretty.
• Amazon and eBay account for 40% of UK ecommerce - Amazon and eBay dominate the UK ecommerce market. This year, the two ecommerce giants have a market share in the United Kingdom of 39.9 percent. Especially Amazon is way ahead of all other online retailers. Amazon even saw its ecommerce market share in the United Kingdom increase. Last year, it… Continue reading
  Topics: ebay, kingdom, data, uk, account, united, share, market, ecommerce, continue, online, amazon.
• Amazon launches its first African AWS data centers in Cape Town as demand for cloud services surges - Amazon has officially opened its first datacenters in Africa, with its Amazon Web Services (AWS) cloud division launching three new availability zones in Cape Town, South Africa.
  Topics: division, centers, cape, cloud, aws, launching, demand, surges, launches, datacenters, south, services, data, amazon, town.
• Amazon’s Brand Analytics Lowers Ad Costs, Drives Sales - Amazon's Brand Analytics provides valuable metrics for sellers in the Brand Registry. The metrics include recent advertising changes, such as targeting competitors in ads and search terms. Used strategically, the data can bolster sales. 
  Topics: amazons, search, products, costs, comparison, purchase, lowers, drives, ad, brand, item, sales, specific, analytics, terms, data.
• An Post opens Dublin Parcel Hub - An Post has opened its new Dublin Parcel Hub, a 15 million euros investment in automated parcel processing. The logistics center is 50,000 square meters big and should significantly increase An Post’s parcel processing capacity. The new technology, which is self-learning and recognizes all Irish locations, enables the Irish postal… Continue reading
  Topics: data, post, million, parcels, parcel, processing, world, process, opens, hub, dublin.
• Benchmark Data: How COVID-19 Is Impacting Sales and Marketing Performance [Updated Weekly] - The economic impact of COVID-19 is undeniable. In the face of closures and shifting consumer behavior, businesses across the world have had to adapt to rapidly changing economic circumstances.
  Topics: volume, benchmark, updated, data, weekly, covid19, increased, rates, impacting, marketing, business, customers, week, performance, sales, businesses.
• Brick and mortar is back: The retail apocalypse is ‘nearing its end’ - The retail apocalypse is nearing its end, giving brick-and-mortar the opportunity to make the comeback of a lifetime, says CitiXsys VP Paula Da Silva.
  Topics: nearing, mortar, brick, retail, experience, personalised, locations, apocalypse, gen, end, data, shopping, z, millennials, customer.
• Businesses Still Can't Nail Effective Communication [New Data] - Whatever your niche or industry, there can surely be no debate — effective communication is critical to success.
  Topics: research, nail, businesses, meetings, remote, tool, theres, online, fact, email, communication, work, cant, effective, data.
• Cashed-up Chinese consumers are buying more domestic brands - Wealthy Chinese consumers are spending up large on domestic brands sold online, according to new data from local e-commerce giant JD.
  Topics: data, volume, million, domestic, brands, tier, consumers, transaction, products, cities, chinese, buying, cashedup.
• Ccinsight shows Covid-19’s impact on ecommerce - A new project, called Covid-19 Commerce Insight, shows the impact coronavirus Covid-19 has on ecommerce in Europe and the rest of the world. Every day, the tool shows new data at a global and regional level in multiple sectors. The Covid-19 Commerce Insight initiative is a project from Emarsys and… Continue reading
  Topics: data, tools, ecommerce, covid19s, covid19, help, impact, shows, ccinsight, insight, transactions.
• Daily Crunch: Away’s CEO is stepping down - The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here. 1. Away CEO is stepping down in light of reports of toxic culture Steph Korey is stepping down from her role as […]
  Topics: crunch, data, waze, rules, ceo, company, citizens, stepping, techcrunch, aways, apple, startup, vsco, video, daily.
• Deal Creation Bounces Back After Early April Lows [COVID-19 Benchmark Data, Updated Weekly] - The economic impact of COVID-19 is undeniable. Businesses all across the globe are learning how to adapt to these new circumstances and we're all learning how to operate in a "new normal" that's constantly changing.
  Topics: updated, customers, precovid, rates, weekly, creation, marketing, lows, volume, bounces, early, deal, benchmark, week, email, sales, covid19, data, hubspot, open.
• Deal Performance in April Yields Cautious Optimism for May [COVID-19 Benchmark Data] - The economic impact of COVID-19 is undeniable. Businesses all across the globe are learning how to adapt to these new circumstances and we're all learning how to operate in a "new normal" that's constantly changing.
  Topics: increase, email, data, benchmark, sales, cautious, closed, companies, rates, deal, performance, precovid, covid19, yields, deals, optimism, week.
• Deal Pipelines Gain Positive Momentum in Mid-May [COVID-19 Benchmark Data] - For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19. In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread.
  Topics: gain, momentum, data, created, covid19, week, rates, levels, trending, pipelines, precovid, increase, positive, midmay, sales, deals, deal, benchmark.
• Deal Pipelines Trending Upward in May’s Second Week [COVID-19 Benchmark Data] - For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19. In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread.
  Topics: upward, precovid, mays, second, deals, deal, benchmark, data, sales, covid19, volume, pipelines, levels, weekoverweek, week, increase, businesses, trending.
• Deal Volume and Sales Response Rates Drop to New Lows [COVID-19 Benchmark Data, Updated Weekly] - The economic impact of COVID-19 is undeniable. Businesses all across the globe are learning how to adapt to these new circumstances. We’re all learning how to operate in a “new normal” that’s constantly changing.
  Topics: sales, lows, weekly, drop, updated, marketing, week, precovid, customers, number, email, response, data, volume, deal, rates.
• Deals Closed Rise Significantly as May Comes to an End [COVID-19 Benchmark Data] - For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19. In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread.
  Topics: email, comes, volume, sales, rise, data, week, precovid, trending, significantly, weeks, closed, end, deals, covid19, levels, benchmark.
• Deep North raises $25.7M for AI that uses CCTV to build retail analytics - Amazon and others have raised awareness of how the in-store shopping experience can be sped up (and into the future) using computer vision to let a person pay for and take away items without ever interacting with a cashier, human or otherwise. Today, a startup is announcing funding for its own take on how to […]
  Topics: uses, analytics, using, cctv, build, retailers, startup, techcrunch, raises, north, deep, retail, ai, instore, data, insights, cameras.
• Digital transformation driving demand for Asia’s IT vendors - The demand for digital transformation is presenting Asia-Pacific IT retailers with a substantial revenue growth opportunity in the medium to long-term, according to new research.
  Topics: data, transformation, security, enterprises, sunil, growth, apac, vendors, demand, driving, asias, capabilities, digital.
• Dutch online wood shop Gadero expands to France - Gadero, an online shop for wood and wooden furniture, has expanded its ecommerce activities to the French-speaking market in Western Europe. The Dutch retailer will now deliver wood to Wallonia, Luxembourg and some northern parts of France. For Gadero this marks the third language area where it will be active,… Continue reading
  Topics: france, frenchspeaking, online, shop, orders, gadero, wood, germany, dutch, expands, data, market, german.
• Ecommerce Entrepreneurship Grows as Unemployment Rises - The looming recession has sparked a boom in digital business.
  Topics: store, ecommerce, start, sales, founder, youre, online, customers, data, products, grows, unemployment, entrepreneurship, rises.
• Ecommerce Product Releases: January 15, 2020 - Here is a list of product releases and updates for mid-January from companies that offer services to online merchants. There are updates on sponsored search ads, social networking tools, customer ...
  Topics: cloud, technology, ad, magento, ecommerce, data, commerce, releases, experience, tools, platform, product.
• Ecommerce Product Releases: January 2, 2020 - Here is a list of product releases and updates for late December from companies that offer services to online merchants. There are updates on shipping, digital currencies, peer-to-peer payments, growth financing, chatbots, cybersecurity, and supply chain innovation.
  Topics: merchants, startup, releases, shape, digital, paypal, online, product, supply, chain, curve, ecommerce, data.
• Evolving Ecommerce: 14 Trends Driving Online Retail In 2020 - It’s a new year. A new decade. And from the way people shop to the way online business tech is…
  Topics: experts, way, ecommerce, industry, customers, shopping, data, insight, trends, businesses, retail, online.
• Hidden Opportunities in an Email Subscriber List - I often write about the value of email data. Email marketing continues to be an effective way to drive sales for ecommerce merchants. And every email database has hidden opportunities, in my experience.
  Topics: subscriber, undeliverable, soft, opportunities, data, email, list, active, address, emails, hidden, bounces, subscribers.
• How HubSpot's Report-Based Acquisition Campaign Hit 150% of Our Lead Goal in 30 Days - Acquisition marketing campaigns are critical to bring in new customers and revenue. At HubSpot, we run these campaigns quarterly.
  Topics: hubspots, report, hit, channels, survey, lead, web, reportbased, marketing, content, experience, campaign, days, goal, acquisition, wanted, data.
• How Long Should Blog Posts Be in 2020? [New Data] - If you're a blogger, you've probably asked your editor "how long should this blog post be" more times than you'd care to admit.
  Topics: blog, pages, posts, list, pillar, length, words, post, average, long, data.
• How Robinsons developed an app to boost loyalty and engagement - Singapore-headquartered department-store chain Robinsons has built a 120,000-strong loyalty programme database in just 18 months using an app-based solution.
  Topics: points, customer, store, programme, engagement, boost, data, ecommerce, app, robinsons, developed, loyalty, lot, customers.
• How to Build a Marketing Stack That Will Grow With You - Dear Marketing ops professionals, what will your marketing team will look like six months from now? Or a year from now? How many people will you add? What new tools, systems, and data will you need?
  Topics: grow, tools, strategy, systems, marketing, team, future, tech, stack, data, need, build.
• How to Create a Winning Resume in 2020 [New Data] - I'm willing to bet we've all heard a few hard-and-fast rules when it comes to creating a resume.
  Topics: winning, create, resume, willing, data, reallife, zety, comprehensive, weve, youre, builder, need, job.
• How to Find Reliable Suppliers For Your Dropshipping Business - For online businesses, shipping is huge. That’s because it doesn’t matter how good your products are, or how strong your marketing is, if your products don’t actually make it to your customers.  Let’s be clear – it’s not just the products arriving that’s important. It’s the products being shipped out […]
  Topics: report, check, business, products, times, reliable, delivery, specific, sell, youre, suppliers, dropshipping, data.
• How to Migrate from Magento to WooCommerce (and Why You Should) - Looking for a user-friendly, affordable alternative to Magento? Now’s the time to migrate from Magento to WooCommerce. Learn how and why you should.
  Topics: theme, process, migration, woocommerce, store, migrate, support, functionality, wordpress, data, magento.
• How to Protect Your Online Store - Your store’s security is critical, but it doesn’t have to be hard. Get the checklist of tools, strategies, and practices you need to protect your store!
  Topics: secure, online, security, place, protect, data, user, password, store, website, hackers, site.
• How to Research like HubSpot’s Research Team - In college, research was always my favorite part of writing papers. I don't know why, but finding data to back up my hypotheses always gives me a thrill.
  Topics: researching, data, youre, social, subscriptions, hubspot, know, survey, hubspots, research, team.
• How to Use SEO Data to Make Better Marketing Decisions - As marketers, we know that search engine optimization (SEO) is necessary. It helps webpages rank highly on search engine results pages (SERPs). After all, 67% of all clicks go to the first five organic search results on Google. So for traffic, SEO is a must.
  Topics: decisions, search, traffic, volume, content, seo, organic, marketing, better, data, website, product, different.
• Is A Media Mix Right for Your Brand? - Undoubtedly, your marketing team uses a variety of mediums to execute your marketing messages on a daily basis. In fact, I'm willing to bet a typical campaign includes at least three.
  Topics: social, businesses, modeling, marketing, mix, campaign, media, optimization, channels, brand, right, data.
• January 2020 Top 10: Our Most Popular Posts - What follows are the most popular articles that we published in January 2020. Articles from early in the month are more likely to make the list than later ones.
  Topics: marketing, ecommerce, data, search, popular, list, updates, posts, merchants, business, read.
• Leaked pics reveal Google smart debit card to rival Apple’s - Would you pay with a “Google Card?” TechCrunch has obtained imagery that shows Google is developing its own physical and virtual debit cards. The Google card and associated checking account will allow users to buy things with a card, mobile phone or online. It connects to a Google app with new features that let users […]
  Topics: leaked, pics, smart, card, googles, google, financial, data, techcrunch, apple, debit, checking, pay, account, reveal, rival, apples.
• Love, Bonito confirms data breach affecting online customers - Fashion label Love, Bonito has publicly confirmed a December 10 data breach on its e-commerce website.
  Topics: love, incident, affecting, personal, online, breach, information, affected, unfortunately, customers, confirms, data, exposed, bonito, website.
• Mobile payment solution Bluecode raises €12 million - Bluecode, a mobile payment solution from Austria, has raised 12 million euros in its latest financing round. Private venture capitalists from Europe, who invested in Bluecode in the autumn of 2018, are investing again in the payment solution for iPhones and Android smartphones. After the growth financing of 11.2 million… Continue reading
  Topics: solution, bluecode, raises, euros, money, payment, million, mobile, data, austria, pay.
• My 3 Favorite Google Ads’ Filters - Filters in Google Ads save time. They can be applied to virtually any reporting column. Instead of scrolling through row after row of data, we could apply filters to show only the most important info.
  Topics: spend, filter, google, favorite, variant, filters, specific, high, data, set, ads, cpa, keywords.
• My Cringeworthy Google Analytics Mistakes - One of the most widely installed, yet underutilized pieces of software in the online world is Google Analytics. As business owners, we all have it installed, but how often do you check that data and use it to make informed decisions in your business? Today I am going to be sharing the cringe-worthy mistakes I [...]
  Topics: world, business, data, youderian, google, analytics, mistakes, improve, account, installed, cringeworthy.
• Otto Group sells Sportscheck - Galeria Karstadt Kaufhof has acquired multichannel retailer Sportscheck from the Otto Group. The Otto Group decided to sell its daughter company, because it thinks this gives Sportscheck the best possible chance of long-term business viability. The Otto Group says it has considered all options very carefully, but that selling the… Continue reading
  Topics: business, company, data, otto, online, sportscheck, retail, kaufhof, sells, group, karstadt.
• Payoneer acquires German payments company Optile - Payoneer has acquired Optile, a German payment platform that gives businesses access to any payment method and provider. With the acquisition, Payoneer wants to further build a platform that drives global growth for enterprises, marketplaces and small and medium-sized business worldwide. With Optile’s payment platform and its single API, merchants… Continue reading
  Topics: payments, merchants, payoneer, business, optiles, company, optile, acquires, wants, partners, data, platform, payment, german.
• Removing Personal Data from Google Analytics - Google Analytics prohibits the collection of personally identifiable information. Users of Google Analytics should detect and then delete the PII if necessary. I'll explain how to do that in this post.
  Topics: reports, personal, google, report, status, removing, request, pii, settings, remove, deletion, analytics, data.
• Russia and China partner to control trackable package flow - Russian Post and China Post have agreed on the joint development of the cPacket logistics service. With this service, the two postal operators want to control the flow of small traceable packages that will be exchanged between Russia and China. The joint development is the latest effort of both countries… Continue reading
  Topics: service, delivery, data, logistics, post, russia, control, trackable, package, partner, russian, china, crossborder, flow, quality.
• SEO How-to, Part 4: Keyword Research - Keyword research is the process of analyzing the search-engine queries of real people. That data — a window into the desires of searchers — is a gold mine for search engine optimization.
  Topics: book, google, research, searches, seo, howto, search, store, number, keyword, data.
• SEO: 7 Shopper-grabbing Rich Snippets for Ecommerce - It’s increasingly difficult for organic search listings — the 10 blue links — to win the click. Rich snippets, which are powered by structured data, can make your links stand out. Here seven types of rich snippets that enhance blue links and thus drive clicks and sales.
  Topics: ecommerce, structured, rich, shoppergrabbing, data, google, schema, results, seo, questions, video, search, snippets, page.
• Side Project for Amazon Sellers Attracts 250,000 Customers, 150 Employees - Five years ago Greg Mercer developed a spreadsheet to estimate how well products on Amazon were selling. He launched it as a "fun, side project." That project is now Jungle Scout, with roughly 250,000 worldwide customers and 150 employees.
  Topics: project, scout, data, search, amazon, selling, employees, seller, company, sellers, customers, team, attracts, jungle, products.
• Success in Mobile Commerce Requires a Mobile-specific Strategy - Ecommerce sites typically have goals for overall revenue and growth. However, it is essential to create mobile-specific goals, too. Roughly half of ecommerce traffic now comes from mobile devices, according to Google. Thus specific metrics for mobile — i.e., conversions, bounce rates — are critical.
  Topics: qualitative, quantitative, sites, requires, commerce, mobile, opportunities, success, data, ecommerce, mobilespecific, rates, example, strategy, users.
• Swedish fashion brand Chiquelle moves to the Netherlands - Fashion brand Chiquelle is moving its warehouse operations. Currently these are located in Arlandastad, outside Stockholm, but after the Christmas holidays, the Swedish company will move its warehouse to the Netherlands.Chiquelle says the move is part of accelerating global expansion, with an increased focus on profitability and sustainability. The ecommerce… Continue reading
  Topics: lead, netherlands, chiquelle, warehouse, company, brand, significant, health, moves, swedish, data, rest, times, fashion.
• Tempo reveals $17M-funded $2000 weight lift training screen - Tempo wants to be the Peloton of barbells. It’s a 42-inch tall screen with 3D machine vision that tracks and teaches you as you workout. The giant upright HD display makes it feel like your personal trainer is right there with you while you compete with others in live and on-demand classes. Tempo’s Microsoft Kinect-esque […]
  Topics: screen, reveals, eldeeb, data, 17mfunded, work, form, lift, weight, techcrunch, gym, training, classes, trainers, tempo, personal.
• The 21 Best iPaaS Vendors for Any Budget - As your business grows and evolves, you'll inevitably find yourself adding more applications to your growth stack. If those applications run on different platforms and can't communicate effectively, you're going to run into issues with data loss, duplication of efforts, and bottlenecks that slow your team down.
  Topics: best, vendors, offers, data, integration, integrations, solution, budget, start, applications, teams, ipaas, plan.
• The Beginner's Guide to Structured Data for Organizing & Optimizing Your Website - It’s Friday afternoon, and your team is jonesing for Happy Hour.
  Topics: structured, social, html, page, guide, organizing, optimizing, beginners, content, search, website, markup, google, data.
• The Data-Driven Amazon Product Strategies for Finding & Launching Your Amazon Product - Learn the 4 Amazon product strategies to find a product, assess & differentiate it, & optimize your listing to be launched on the Amazon marketplace.
  Topics: keywords, products, launching, amazon, business, customers, product, competitors, listing, finding, need, data, strategies.
• The Death of the Third-Party Cookie: What Marketers Need to Know - What do marketers and Sesame Street monsters have in common? They LOVE cookies.
  Topics: death, advertising, user, google, cookies, know, thirdparty, cookie, privacy, marketers, need, visitors, firstparty, data.
• The State of Video Marketing in 2020 [New Data] - A decade is a long time. I mean, just think back to the end of 2009.
  Topics: marketers, report, data, state, video, success, used, spend, marketing, told, decade, continue.
• The Ultimate Guide to Integrations and Why Your Business Needs Them - Have you ever found yourself working on a project in which you had to toggle between multiple software and applications? Perhaps you had to plug data from one system into another or rewrite the same content over and over again to ensure it was in multiple locations. Although few people have the time or patience for this type of tedious work, it’s highly common and often critical to your business’s success — these mundane tasks need to get done.
  Topics: data, integration, software, allows, automatically, help, information, hubspot, customers, integrations, business, guide, needs, ultimate.
• The Ultimate Guide to Social Media Analytics - There are over 3.8 billion social media users across the globe. As you can probably imagine, that’s a major reason why businesses want to be active on social, too. Businesses use social media to market, sell, and provide support to their target audience and customers as well as learn about and bond with them.
  Topics: ultimate, data, youll, audience, media, software, tool, guide, analytics, reports, tools, social.
• The Unsung Relationship Between Customer Experience & Marketing: Delivering the Brand Promise - If I asked you what marketers identify as the number one most exciting business opportunity in 2019, I bet most of you would guess "social media", "mobile-first experiences", or even "video marketing".
  Topics: automation, experience, customer, relationship, teams, tools, data, unsung, sales, brand, service, promise, marketing, delivering, insights.
• The best ecommerce Christmas commercials of 2019 - The Ecommerce News staff is enjoying the holidays in the presence of their family and friends. So, there are no posts for the coming days. But please, enjoy these beautiful, funny and touching Christmas ads, from retailers such as John Lewis, Amazon and Asda. Ecommerce News Europe wants to wish… Continue reading
  Topics: commercials, wish, touching, best, ecommerce, health, christmas, lewis, data, free.
• The evolution of instore retail: real data and customer experience rule - The rise of e-commerce in recent years has challenged brick-and-mortar retailers to ramp up their in-store customer experience and offer incentives to shoppers that cannot be acquired online. Consumers today seek convenience, choice, and unique products. They also understand the tradeoffs between both ‘online’ and ‘offline’. Cyber shopping offers convenience and flexibility minus the intimacy […]
  Topics: experience, personalised, instore, need, shopping, evolution, rule, data, customer, valuable, real, customers, retail.
• The hidden cost of food delivery - The food delivery ecosystem suffers from a lack of differentiation, compounded by an opaque and confusing web of markups and fees.
  Topics: service, pricing, restaurant, techcrunch, apps, data, fee, fees, restaurants, hidden, delivery, cost, food.
• The top 5 shopping apps in March 2020 - The world’s top 5 shopping apps globally hit 26.9 million downloads in March, according to data gathered by LearnBonds - Wish was number 1.
  Topics: users, data, million, market, globally, downloads, ranked, app, unique, shopping, apps.
• UK delivery platform Sorted hits £1 billion milestone - Sorted, a delivery software startup from the United Kingdom, has reached a nice milestone. The value of goods it has shipped to date has reached the 1 billion pounds mark. All in all, it was a great year for the startup, which saw its client base increase by 200 percent.… Continue reading
  Topics: uk, clients, milestone, delivery, hits, value, startup, data, platform, asos, united, software, sorted, billion.
• Unstructured Data Vs. Structured Data: A 3-Minute Rundown - Most marketers think being data-driven means using web metrics to inform every decision they make. But that's not actually being data-driven. That's being Google Analytics-driven. To truly be data-driven, we must remind ourselves of the actual definition of data -- all types of information.
  Topics: information, feedback, qualitative, rundown, store, tools, vs, cant, unstructured, structured, analysis, 3minute, data.
• Using COUNTIF, COUNTIFS in Google Sheets to Sort, Analyze Data - Whether you're researching keywords, reviewing lead sources, or analyzing customer attributes from a CRM export, Google Sheets' COUNTIF and COUNTIFS formulas can help. Recently, a multichannel retailer wanted to analyze five years' worth of lead and conversion data.
  Topics: analyze, formula, criterion, state, google, using, leads, sheet, sort, count, countif, data, range, lead, sheets, countifs.
• Using Data Studio to Convert Multi-currency Reports - Google's Analytics’ conversion of currencies is straightforward. However, setting the conversion date to equal the date of the transaction may not be an option, forcing merchants to convert currencies manually. Google Data Studio can solve this manual conversion hurdle.
  Topics: studio, currency, convert, multicurrency, spend, currencies, dollars, sources, data, euros, conversion, using, google, reports.
• Using Filters in Google Analytics - Accurate data is essential for decision-making. Google Analytics can provide that data, but it may need a bit of sanitizing. Filters in Google Analytics can remove data impurities. In this post, I'll introduce Google Analytics filters.
  Topics: analytics, filter, uri, settings, reports, using, google, filters, view, hostname, request, data.
• Using Google Analytics to Respond to Covid-19 - Google Analytics can identify pandemic-related problems and opportunities for your ecommerce business. I'll explain in this post.
  Topics: respond, using, revenue, ads, paid, data, sales, compare, search, analytics, select, product, google, covid19.
• Waterfall Charts: The Marketing Graph You Need to Hit Your Goals - Last November, my husband and I were on our honeymoon in Maui and one of the main activities we wanted to do was a zipline/hiking tour near the waterfalls. We dreamt of swimming in the cascading water at sunrise. However, today, we're going to talk about a different, although just as beautiful, kind of waterfall — the waterfall chart.
  Topics: create, data, hit, youll, waterfall, traffic, blog, charts, values, choose, goals, chart, analytics, graph, marketing, need.
• What Are Direct Costs & How Do They Differ From Indirect Costs? - It's surprisingly inexpensive to start a business today -- as little at $5,000, reports Fortunly. However, as encouraging as that is to aspiring business owners, the costs to run that business every day are a bit more complex. Before research and development, and before you even rent an office space, you might want to know how much money you'll need to make your product. These are your direct costs.
  Topics: differ, indirect, costs, need, needed, youll, servers, product, company, direct, cost, data.
• What Is a Browser Cache? [FAQs] - So you've just finished redesigning your website. You're excited, it looks great, and you're patting yourself on the back. Before you start parading around this new great design like a kid showing off their new toy, you want to give it a whirl and see how it all looks from a visitor’s perspective.
  Topics: history, clear, data, menu, website, select, browser, click, cache, cookies, faqs.
• What is an API? A Digestible Definition with API Examples for Ecommerce Owners - You’ve probably heard the terms API, Public API, or Web API before. These are often used by software companies when…
  Topics: interface, programming, information, application, products, api, data, request, system, apis, product, complete, used, bigcommerce, definition.
• Which Types of Live Video Are People Actually Watching? [New Data] - In 2019, global internet users watched 1.1 billion hours of live video. That equates to 12,557 decades of online content.
  Topics: watching, industry, live, actually, learn, consumers, content, watch, video, types, data, product, audiences.
• Why Amazon is expanding Amazon Web Services (AWS) not e-commerce in Africa - A day before Microsoft’s Azure Africa cloud services went live in 2019 with services offered from data centers in Johannesburg and Cape Town in South Africa, Huawei Cloud Data Centers started operations in Cape Town making it the first active cloud provider in the whole of Africa.
  Topics: expanding, cloud, africa, cape, centers, web, services, data, aws, ecommerce, town, amazon.
• Why HubSpot's Director of Analytics Wants You to Make Data More Human - Reporting and attribution have revolutionized marketing in every industry. Marketing data allows businesses to make more informed decisions about their audiences’ needs, challenges, and interests.For years, demographic reporting has done wonders for marketers. Data points such as age, ethnicity, gender, location, education, and employment have informed marketing teams and heightened the impact of campaigns across the board.Unfortunately, there’s only so much that demographic data can tell us about the people searching for and purchasing our products and services.2020 is the time to make data more human. Key Takeaways & Expert Insights Humanizing a historically inhuman component of marketing (such as reporting and attribution) can be tough. Let’s talk about a few ways to do this.Firstly, start to switch your reporting focus from demographic data to psychographic and behavioral data. This should be a major change your organization makes in how and why you collect data. We’ll talk more about how to do this later in this article.Secondly, expect democratization of data. Today, data is difficult to gather and is typically controlled by a dedicated marketing analytics team. While this may be a good way to collect and manage your company’s data, it can create a silo that alienates your data from the people at your company who can actually apply and learn from it.In 2020, expect analytics teams to start making data more accessible for all employees. To jump start this process within your organization, invest in systems that automate your marketing reporting and make it easier for your employees to access that information. Teach employees how to properly apply this data, too.Strive for efficiency and alignment across your organization. Here are a few ways to do this: 1. Align all departments within the organization around being a data-driven company and agreed-upon goals. 2. Choose and define a home for your marketing data. Where does your data live? Is it currently available? How can employees access it? 3. Avoid common marketing reporting mistakes, including one-off reports and random data pulls. These waste time and produce inconsistent data that doesn’t speak to your audience or contribute to real results. 4. Document your marketing reporting process — this might look something like: gather data, define important patterns, automate, and repeat. Instead of assigning different roles or teams to each part of the process, consider dividing up your marketing reporting workload by data source. This will allow the same people to see your data through from collection to application. Keep Investing in Attribution to Identify Bottom-Line Impact In 2020, continue focusing on marketing attribution reporting. When did customers first touch your brand? When did they last touch it? Where are your visitors and customers coming from?According to our 2020 State of Marketing report, only 50% of companies are currently using attribution reporting — and almost 30% answered “No.”
  Topics: data, human, employees, process, demographic, wants, start, attribution, hubspots, director, teams, reporting, marketing, analytics, organization.
• Why Refusing to Discuss Failure Erodes a Culture of Growth - Have you ever sat in a meeting where a project was described as a success, yet all the details of failure that led to that success were left out?
  Topics: culture, marketing, erodes, success, dont, data, youre, refusing, discuss, growth, theater, wins, failure, team.
• WooCommerce 4.0: Better, More Efficient Store Management - WooCommerce 4.0 is here! Read all about the new, streamlined dashboard, time-saving store management tools, and enhanced reporting and analytics.
  Topics: update, woocommerce, store, efficient, data, tools, way, reports, reporting, better, management.
• Xiaomi and JD use big data to design ‘C2M Mobile Phone’ – and sell 10,000 in 11 minutes - Chinese e-commerce giant JD and device manufacturer Xiaomi sold 10,000 units of a jointly-produced C2M-developed mobile phone within 11 minutes.
  Topics: redmi, big, racing, supply, design, phone, jd, mobile, data, xiaomi, customers, c2m, sold.
• ‘Return fee could avoid 16% of all returns’ - Consumers in Germany will order products online with a total value of 70 billion euros this year. But every sixth parcel will be returned. In order to contain this process a bit, a legally required return fee could help, economic researchers say. Ecommerce in Germany is expected to grow 11… Continue reading
  Topics: data, retailers, fee, returns, avoid, million, online, tool, size, return.