Top 2024 resources on descriptions
Best descriptions resource in 2024.
Learn more about descriptions to improve your e-commerce strategy.
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10 Steps for Writing Ecommerce Product Descriptions that Generate Orders
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The product descriptions you write are the only form of communication you will have with your customers about your products and is, more often than not, the make or break feature that will generate your income.
Topics: products, steps, descriptions, ecommerce, orders, tip, customers, youre, store, product, writing, write, generate. -
13 YouTube Description Templates That Have Helped Our Videos Go Viral
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As the second-largest search engine, with over 2 billion users per month, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube channel can help you increase your chances of discoverability and reach more people.
Topics: videos, templates, channel, viral, content, help, helped, description, video, youtube, descriptions, viewers. -
17 Marketing Job Descriptions for Hiring Managers & Job Seekers
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Looking to grow your marketing team? As you embark on the hiring process, don’t neglect the importance of providing clear, well-written job descriptions for your team’s open roles.
Topics: role, media, marketing, seekers, content, manager, team, job, managers, hiring, descriptions, social, experience. -
3 Keys for High-converting Product Descriptions
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Writing product descriptions sounds simple. But it takes planning. The best descriptions address a broad audience, which is why many companies employ marketers to help. When writing descriptions for the masses, focus on the following three elements.
Topics: keys, descriptions, highconverting, product, content, ways, repair, writing, versus, sugru, videos, address. -
7 Tips to Write Persuasive Product Descriptions
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Learn how to create persuasive product descriptions for your ecommerce store and use them to convert your traffic into paying customers.
Topics: product, persuasive, content, way, words, audience, write, ideas, tone, target, descriptions, tips. -
8 Strategies for Writing Product Descriptions That'll Generate Revenue
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I'll admit it -- I love online shopping. Recently, I've been shopping online more than ever.
Topics: description, important, thatll, proof, product, generate, strategies, revenue, descriptions, write, include, visitors, writing, online, social. -
9 Ways to Reduce Apparel Returns
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Four triggers cause apparel returns. In my years of running apparel boutiques, I used the following checklist. It kept returns to less than .5 percent (one-half of 1 percent) of overall sales.
Topics: videos, products, apparel, customers, product, quality, return, descriptions, fit, ways, reduce, returns. -
Building an Ecommerce Business, Part 4: Copywriting Matters
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Good copy sells. Spicing up your copy will give your online store a personality to stand above competitors. In this fourth installment in my series of conversations about building an ecommerce business, I visited with Neville Medhora, founder of Kopywriting Kourse
Topics: product, email, ecommerce, appsumo, sold, matters, business, founder, company, good, rave, content, building, descriptions, copywriting. -
ConvertMate Review: Can This Tool Optimize Your Product Descriptions?
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Like all ecommerce entrepreneurs, Shopify store owners face challenges like boosting sales rates and engaging customers. In a bid to achieve this, you could easily spend hours manually updating product descriptions and improving product page SEO to outdo your competitors.…
Continue reading ConvertMate Review: Can This Tool Optimize Your Product Descriptions?
Topics: product, seo, description, tool, review, store, information, shopify, optimize, convertmate, meta, sales, descriptions. -
Essential Elements of an Ecommerce Product Page
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The elements of an ecommerce product detail page should work together to help shoppers make sound buying decisions. Each element — prose description, a list of features, product photos, videos — should tell part of an item's story.
Topics: video, ecommerce, written, page, essential, kelty, product, coyote, elements, description, descriptions. -
Everything You Need to Know About Writing Meta Descriptions
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Meta descriptions -- sounds complicated, right? If someone asked me about a meta description two years ago, I would've assumed they were trying to talk nerdy to me. It sounds like code, and way over a marketer's head.
I'm happy to report that's not the case.
Topics: right, descriptions, length, writing, search, meta, need, webpage, content, description, know, results, characters. -
Fashion Merchants Can Build a Business around Social Media
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Most lifestyle and fashion merchants use social media. But many don’t realize how critical it is to their business.
For large retailers, social media is typically responsible for 3-7 percent of ...
Topics: traffic, build, media, content, search, work, merchants, influencers, videos, descriptions, smaller, business, fashion, social. -
Google Ads Expands Headlines, Descriptions, Characters
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For many years Google AdWords allowed 25 characters for a single headline and 35 characters per line for two lines of description text. But Google Ads (formerly AdWords) has made a couple of changes that advertisers should know about. You can now add more text to your existing text ads and utilize a new type of text ad
Topics: headlines, characters, ad, descriptions, expands, lines, google, description, create, line, ads, text. -
Hiring and Recruiting Great Employees: The Ultimate Guide
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I was part of a college Co-op program that required students to take a semester off from classes and work a full-time position at a company in which we were hired. When I started applying to Co-op jobs, I noticed how much the recruiting and hiring processes varies between companies.
Some companies recruited us directly from LinkedIn or our school’s networking site. Others required us to find and read detailed job descriptions, ensure our experiences met all listed requirements, and submit a long job application and cover letter.
After college, while searching for both my first and second jobs, I found myself in the same recruiting and hiring situations with the businesses I was interested in working for — each company had unique procedures they followed when filling open positions.
Topics: ultimate, employees, inclusive, recruiting, guide, company, inclusion, candidates, diversity, youre, descriptions, great, hiring, job. -
How To Write Product Descriptions To Grow Online Sales
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No matter the size of your online store, product descriptions play a key role in your ecommerce business. Effective product…
Topics: important, points, product, details, best, online, description, examples, know, descriptions, customers, template, writing. -
How to Respond to a Copyright Infringement Notice
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Copyright infringement is a serious issue that could cost a business as much as $150,000 per instance. If your business receives an infringement notice, take it seriously. Aim to settle if, in fact, infringement occurred.
Topics: product, descriptions, license, company, copyright, respond, material, infringement, papo, toys, notice, business. -
How to Write Better Product Descriptions: Are Your Product Descriptions Missing These 3 Crucial Ingredients?
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In this post learn how to write better product descriptions by understanding your audience so well you can describe what they want better than they can.
Topics: product, dont, sell, market, descriptions, prospects, stage, need, description, better, markets, write, desire, know. -
How to Write Product Descriptions for Your Ecommerce Store
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Writing product descriptions can seem like doing a puzzle. Between balancing bullet points, your need to show up in the search engines, and optimizing for conversion rate, it’s less like writing than it is assembling various jigsaw pieces together. But…
Continue reading How to Write Product Descriptions for Your Ecommerce Store
Topics: key, writing, features, descriptions, voice, write, youre, product, store, passive, social, ecommerce. -
Hypotenuse AI wants to take the strain out of copywriting for e-commerce
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Imagine buying a dress online because a piece of code sold you on its ‘flattering, feminine flair’ — or convinced you ‘romantic floral details’ would outline your figure with ‘timeless style’. The very same day your friend buy the same dress from the same website but she’s sold on a description of ‘vibrant tones’, ‘fresh […]
Topics: copywriting, ecommerce, things, descriptions, models, really, techcrunch, language, ai, wants, product, hypotenuse, wong, strain. -
Introducing AI-Generated Product Descriptions Powered by Shopify Magic
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Introducing an easy-to-use AI tool designed to write high-quality, compelling product descriptions for your store in seconds.More
Topics: product, magic, store, aigenerated, shopify, powered, description, products, generate, merchants, tools, introducing, stores, descriptions. -
May 2021 Top 10: Our Most Popular Posts
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Since 2005, we’ve published thousands of articles, podcasts, and webinars to help ecommerce merchants. What follows are the 10 most popular articles that we published in May 2021. Articles from early in the month are more likely to make the list than later ones.
Topics: product, services, descriptions, popular, posts, list, read, ecommerce, updates, companies, tools, merchants. -
Must-follow Best Practices for Content Collaboration in Ecommerce
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Your ecommerce store requires a wide range of tasks and people to complete the tasks. As your online store grows, you start to realize the need for marketing people, customer support reps, and designers. Dozens of other responsibilities are required, some…
Continue reading Must-follow Best Practices for Content Collaboration in Ecommerce
Topics: mustfollow, content, youre, outline, ecommerce, practices, blog, feedback, collaboration, best, customers, post, descriptions. -
Need Better Product Descriptions? Address Emotion, Logic
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Product descriptions drive conversions. Neuroscience confirms that people buy with emotion and justify the purchase with logic. So shoppers need to know the benefits to make an emotional decision and the features for a logical one. Let's look at examples.
Topics: address, example, dress, thumbnail, everlane, benefits, logic, descriptions, better, emotion, shoppers, weekend, need, features, product. -
Optimizing Pinterest Titles and Descriptions for Clicks, Leads
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Too often, ecommerce companies consider Pinterest only as social media. But Pinterest is primarily a discovery engine with visual search. It has more in common with Google than, say, Instagram.
Topics: optimizing, clicks, ecommerce, titles, title, descriptions, pins, pin, keywords, description, leads, search, pinterest, characters. -
PR Career Guide: Public Relations Job Titles, Descriptions, & Salary
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Choosing your career path is arguably the most important decision of your life. But how do you know what a job is actually like if you’ve never had any experience working it?
Topics: media, titles, press, descriptions, company, pr, job, career, reputation, brand, public, salary, relations, social, team, guide. -
Product Descriptions: 17 Fresh Writing Angles
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Need to spice up descriptions for bland products? Use these themes and examples the next time you’re describing a back-to-school backpack or plain white t-shirt. You’ll soon understand how to look at ordinary products differently
Topics: youll, comfort, great, dont, worked, fresh, simple, descriptions, good, product, writing, look, add, item, angles. -
Product Descriptions: How to Write Persuasive Copy That Sells
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In this article, we discuss how to write persuasive ecommerce product descriptions that persuade your customers to make purchases so you can get more sales.
Topics: descriptions, pages, sells, customer, products, write, website, product, page, persuasive, copy, customers, category. -
SEO: Product Descriptions Are a Blind Spot for Ecommerce Merchants
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Why does the ecommerce community have such a blind spot when it comes to unique product descriptions? Syndicated descriptions produce duplicate content. Why is duplicate product copy accepted so blindly? The answer depends on whether you’re the syndicator or the site using the syndicated content.
Topics: seo, pages, nike, merchants, brands, content, product, spot, copy, ecommerce, blind, search, retailers, unique, descriptions, products. -
Shopify Magic: Write Product Descriptions with Artificial Intelligence
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Imagine you're a business owner, spending hours upon hours crafting the perfect product descriptions for your online store. You meticulously choose each word, trying to capture the essence of your products and entice potential customers. But what if there was…
Continue reading Shopify Magic: Write Product Descriptions with Artificial Intelligence
Topics: product, write, magic, language, description, option, descriptions, shopify, tone, products, customers, intelligence, artificial. -
Tailor Product Descriptions to the Channel and Audience
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Product descriptions are vital to attracting website traffic and closing sales. But the type of description to use depends on your target audience and the channel, beyond your own ecommerce site. Potential customers are everywhere, waiting to be found.
Topics: short, shoppers, page, details, products, channel, product, content, need, descriptions, description, tailor, audience. -
The 8 Types of Social Media Community Managers (+ Job Descriptions)
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In the last decade, the need for social media managers has boomed. According to the U.S. Department of Labor statistics, this trend is not slowing down any time soon. The role of a social media manager or specialist is categorized within the "Advertising, Promotions, and Marketing Manager" sector of the labor force, which is projected to grow by 10% before 2026.
Topics: job, managers, social, community, manager, descriptions, role, leads, content, company, types, able, need, media. -
The Best Shopify AI Tools to Explore in 2023
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With the best Shopify AI tools, ecommerce business owners can discover the benefits of implementing artificial intelligence into the shopping landscape. While AI has been influencing the transformation of ecommerce for some time now, it has become particularly appealing for…
Continue reading The Best Shopify AI Tools to Explore in 2023
Topics: store, ai, tools, explore, business, chatgpt, free, product, descriptions, range, shopify, best. -
The High Cost of Ignoring SEO
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Ignoring organic search traffic can be costly. I addressed the topic last year at Edgenet Academy (now Syndigo), which helps manufacturers and retailers manage product content. I shared the story of two competitors that sell equipment for printed products.
Topics: search, spiral, organic, product, high, pdf, seo, google, descriptions, meta, traffic, cost, free, ignoring. -
The Top 4 Ways to Improve Your Ecommerce Product Descriptions
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Are your product descriptions converting or can they use some help? Here are the top 4 ways you can improve your ecommerce product descriptions.
Topics: listing, keywords, optimized, ways, article, create, improve, way, ecommerce, descriptions, product, professional, customers. -
Using the Art of Psychology to Write Product Descriptions that Increase Sales
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By the time a visitor finds your product, you’ve overcome one of the biggest hurdles for eCommerce store owners. Out of all the millions of products, they’ve landed on yours! But now they’re at a critical decision-making point, and it’s your job to guide them from casual interest to making a purchase. Ultimately, you want […]
Topics: better, write, needs, descriptions, product, sales, description, content, increase, using, benefit, customers, copy, words, psychology, art. -
What Are Meta Descriptions and How Can I Write Effective Ones?
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Recent research shows that Google rewrites nearly 63% of meta descriptions. Is it even worth writing your own? Yes, it is. Learn why and how to write compelling meta descriptions in this article.More
Topics: pages, effective, good, write, product, page, youre, ones, ecommerce, description, meta, search, descriptions. -
What Are Responsive Search Ads and Why Should You Use Them?
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As a marketer, we've been talking about personalization and responsive advertising for some time now. And that trend isn't going away.
In 2019, 72% of display ads were responsive (more than double what they found just two years previous).
Topics: google, ads, benefits, descriptions, responsive, ad, titles, best, different, search.