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Top 2023 resources on design

Best design resource in 2023.
Learn more about design to improve your e-commerce strategy.

10 Digital Style Guide Examples from Famous Companies such as Apple, Google & Starbucks - If you've ever wondered how designers at Apple defined every little element in iOS as they were building it, then you're in the right place. As technology is constantly evolving, web design continues to become more formalized. Web designers and developers need to create code that can translate seamlessly from PC to mobile devices, make easy to understand site navigation, and innovate other site capabilities — these are all elements that companies standardize in digital style guides.
Topics: apple, design, web, guides, typography, google, color, elements, examples, guide, digital, companies, style, famous, starbucks.
10 Facebook Cover Photo Size & Design Best Practices [Templates] - When people arrive on your Facebook page, where do you think they’ll look first? It takes up almost a quarter of the screen on most desktop browsers. That’s right — it’s your Facebook cover photo.
Topics: facebook, mobile, right, size, best, templates, page, image, cover, text, photos, practices, post, design, cta.
12 Best Pricing Page Examples To Inspire Your Own Design - Your pricing page is a prime opportunity to take control of the price conversation and make it even easier for people to buy. Searching for a product’s price is a natural part of a customer's buying decision. The majority of people who have made it down the funnel far enough to consider buying from you will likely look at your pricing page.
Topics: great, examples, inspire, simple, pricing, right, customers, design, best, users, way, page, product.
13 Best Print On Demand Companies for Your Online Store in 2022 - Print on demand companies can do more than just sell you a custom t-shirt that you can sell on your online store. These days, print on demand services offer unique products, such as jewelry, makeup, leggings, notebooks, and so much more. If you’re looking to sell custom products that are still dropshipped from a print […]
Topics: items, printondemand, best, companies, website, products, unique, online, sell, custom, print, add, store, demand, design.
13 One-Page WordPress Themes for Startups, Products, More - A one-page WordPress theme can launch a business, product, or even a promotion. Modern single-page design utilizes stylish minimalism to keep visitors focused, while leaving room for bells and whistles. Here is a list of one-page commercial WordPress themes.
Topics: portfolio, design, startups, parallax, products, price, theme, page, free, content, onepage, wordpress, themes.
14 Essential Design Tips for Beginners: Transform Your Skills and Create Stunning Graphics - From logos, posters, magazines, product packaging, and ads, we see graphic design at work every day.
Topics: youll, create, transform, stunning, skills, work, design, graphic, designers, learn, designer, space, tips, youre, graphics, beginners, essential, learning.
15 Best Shopify Experts for Web Design, Marketing, And More - The Shopify Experts marketplace provides a way for you to connect with Shopify professionals from multiple categories. It's Shopify's way of offering a simple hiring website where merchants can seek out assistance, filter based on expert type, and check out… Continue reading 15 Best Shopify Experts for Web Design, Marketing, And More
Topics: store, marketing, content, web, setup, best, custom, development, design, experts, services, shopify.
15 New Business Books for 2022 - It’s time to plan your reading list for 2022. Here is a list of new and upcoming business books for entrepreneurs, managers, and creative professionals. Learn how to communicate with numbers, scale your business, use data to convert customers, find talent, develop your influence, and make sense of the metaverse.
Topics: explore, scale, talent, regret, power, business, numbers, design, develop, learn, books.
15 Popular Pinterest Accounts (for Marketing Inspiration) - High-traffic accounts on Pinterest use influencers and brands to engage followers and drive monthly views. Here is a list of 15 of the most popular. There are curated topical style boards, product tags to shop, rich pins with product information, video pins, and more.
Topics: inspiration, design, include, style, pinterest, followers, accounts, images, million, boards, monthly, marketing, popular.
15 Sites for Free Commercial Fonts - The perfect font for your design projects doesn't have to cost money. Many free options are available. Here are 15 sites offering free commercial fonts to download.
Topics: commercial, premium, design, resource, fonts, free, font, offers, sites, list, typography.
17 Useful UX and UI Design Tools - User experience and user interface tools can help with every stage of website and mobile-app design — from early whiteboard brainstorming to testing your prototype with end-users. Here is a list of useful UX and UI design tools.
Topics: ui, user, tools, ux, price, free, start, feedback, useful, prototypes, plans, create, design.
18 Above the Fold Content Examples to Inspire Your Own - The human attention span is short. This means that your website’s content has to inspire, delight, and engage your target audience in mere seconds.
Topics: abovethefold, video, content, copy, visitors, design, fold, users, website, examples, page, inspire.
19 Best Email Newsletter Templates and 12 Resources to Use Right Now - If you had to guess, how many email newsletters do you think you're subscribed to? Ten? Twenty? Fifty?
Topics: offers, right, templates, resources, design, free, best, emails, email, create, template, marketing, newsletter.
20 Free Color Design Tools and Tutorials - Choosing colors is among the most important design decisions for a logo, brand, or website. People decide whether to buy a product or service mainly by what they see. Fortunately, there are free tools to help pick the right colors for your business. Here is a list of tools and tutorials on color design.
Topics: color, free, palettes, learn, rgb, design, tools, create, palette, colors, theory, tutorials, values.
20 Free Design Tools for 2022 - We update our rundown of free design tools every year. This 2022 installment includes apps for web design, logos, fonts, color palettes, photo and video resources, and much more.
Topics: premium, icons, create, tool, design, free, price, plans, templates, tools, site.
20 Free Web Design Tools from Summer 2021 - Here is a list of new web tools and design elements that can enhance an ecommerce site. There are page builders, design collaboration tools, gradient generators, video apps, coding tools, fonts, and more. All are free, though some also offer premium versions as well.
Topics: tools, free, web, video, color, font, create, design, share, tool, waves, summer.
20 Great Examples of PowerPoint Presentation Design [+ Templates] - When it comes to PowerPoint presentation design, there's no shortage of avenues you can take.
Topics: visual, great, create, design, template, slide, presentation, templates, powerpoint, slides, ideas, examples.
20 Great Landing Page Examples You'll Want to Copy in 2023 - While many landing pages look different and use a variety of exciting strategies to pull in audiences, they all serve one major purpose — to convert to the next stage in the buyer's journey.
Topics: product, landing, design, pages, implement, great, customer, conversion, examples, youll, way, copy, visitors, page.
20 of the Best Product Page Design Examples We've Ever Seen - If you compare how product pages take shape across different companies, it's clear they run the gamut. Some go for the direct approach, displaying an image of a product and explaining why someone should buy it. Other companies create elaborate pages with moving parts and fancy, interactive elements.
Topics: makes, customers, product, pages, design, products, weve, features, examples, best, page, customer, value, seen, users.
21 Email Newsletter Examples We Love Getting in Our Inboxes - When you’re constantly inundated with social media, news, and emails, every day can seem like a case of information overload — trying to parse what’s important is a challenge.
Topics: newsletter, email, content, best, getting, newsletters, design, examples, inboxes, makes, love, great, businesses, readers.
21 of the Best Examples of Mobile Website Design - Now more than ever, businesses are focusing on creating delightful mobile website experiences.
Topics: youll, works, experience, desktop, site, simple, examples, design, best, mobile, website, large, users.
22 Examples of Nostalgia Marketing that Make Customers Feel Good - Nostalgia marketing is the advertising equivalent of comfort food.
Topics: feel, nostalgia, series, tennis, marketing, 90s, good, brand, nostalgic, classic, design, customers, ad, examples.
22 Free Web Design Tools from Fall 2021 - Improving the design of an ecommerce site doesn't have to cost money. There are many free resources from the design community. Here is a list of new web tools and design elements from fall 2021. There are color and gradient generators, image editors, coding tools, design collaboration tools, fonts, and more.
Topics: tool, free, design, product, tools, web, svg, color, display, fall, text, serif.
22 of the Best Examples of Beautiful Blog Design - According to a recent survey, 70% of customers rely on expert and insider advice. That's right — that means most people trust bloggers more than celebrities, journalists, or politicians.
Topics: blog, posts, easy, examples, design, readers, featured, beautiful, images, best, brand, content, post.
25 of the Best Website Homepage Design Examples - You never get a second chance to make a first impression. That’s why you need thoughtful homepage design.
Topics: best, love, simple, page, design, website, visitors, uses, makes, examples, headline.
25+ Web Design Statistics that Are Essential to Know in 2023 - Did you know that website design can improve time on site by 84% and YoY online revenue by 132%?
Topics: design, essential, statistics, website, visitors, consumers, colors, know, small, mobile, designers, color, web.
28 CTA Templates to Design Clickable CTAs in PowerPoint [Download] - Calls-to-action (CTAs) are a crucial part of your marketing arsenal. You need effective CTAs to convert website visitors into leads. CTAs prompt your audience to take an action in their lifecycle that actually benefits them — and the growth of your business.
Topics: ctas, powerpoint, cta, download, designs, templates, customize, calltoaction, button, free, design, clickable, help.
30 Brilliant Marketing Email Campaign Examples [+ Template] - On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work — namely, marking them all as unread without reading or unsubscribing altogether.
Topics: email, design, recipients, emails, template, marketing, campaigns, examples, sourcemarketing, love, campaign, recipient, brilliant.
37 of the Best Website Designs to Inspire You in 2023 - Looking for website design examples? Your inspiration journey starts here.
Topics: product, page, design, designs, way, best, inspiration, site, inspire, day, website.
50 Unforgettable Color Palettes to Help You Design Your Own - Choosing a color palette for your design project is an important decision that affects every aspect of your design’s performance, from visual impact to user experience.
Topics: help, green, palette, color, orange, colors, yellow, monochromatic, design, unforgettable, thematichex, palettes, blue.
6 Fundamentals for Creating Email Newsletters That Convert - Email newsletters are a powerhouse in marketing for solopreneurs and major corporations alike. Both types of businesses have to work hard crafting and sending newsletters that work for their audience and their brand.
Topics: subject, newsletter, things, marketing, email, fundamentals, newsletters, design, good, convert, click, audience, creating.
7 Visual Hierarchy Principles for Every Marketer - Ever click on a website, take one look, and say, "Hm, that's going to be a no," and look for the exit button? For me, it's usually because of three reasons: the site looks outdated, crowded, or hard to navigate.
Topics: page, hierarchy, marketer, space, create, elements, visual, principles, left, attention, design, right.
9 Must Have Free WordPress Plugins - WordPress.org has been one of the most famous CMS platforms since its launch in 2003. Its success is primarily attributed to one thing: WordPress's unmatched flexibility. Its simple framework allows users to design and populate professional-looking websites and blogs quickly. That… Continue reading 9 Must Have Free WordPress Plugins
Topics: plugin, website, features, wordpress, site, free, plugins, design, woocommerce, seo.
A Chat with Printful’s CEO, Alex Saltonstall: On Content Creation, Print-on-demand, and Building a Foundation - In the ever-evolving world of ecommerce, Printful has emerged as the go-to platform for entrepreneurs looking to create and sell custom products online. Under the visionary leadership of CEO Alex Saltonstall, a former general manager at Wayfair—where he led a… Continue reading A Chat with Printful’s CEO, Alex Saltonstall: On Content Creation, Print-on-demand, and Building a Foundation
Topics: building, entrepreneurs, design, products, saltonstall, printful, alex, business, printfuls, chat, significant, merchants, ecommerce, content, product, printondemand, creation, ceo, foundation.
A Look Back at 30+ Years of Website Design - Web design has come a long way since 1991, when the first ever website was published. Exclusively text-based, this site marked the beginning of what would become a digital revolution.
Topics: today, look, websites, web, elements, user, todays, content, design, website, way.
An Inside Look Working as a Marketing Co-Op - Elastic Path's culture values learning and development from the very core. We embrace the young, bright minds within the technical industry and provide opportunities for these students to obtain on-the-job experience with cutting-edge technology in the e-commerce space. Many of our Co-Op/internship students choose to return to Elastic Path once completing their studies because of the exceptional experience we offer them. The hiring process for most of our Co-Ops begins a few months prior to the start of the semester, which is usually September, January and May of each year. Elastic Path’s recruiting team usually conducts internal interviews and we partner with various universities/colleges across Canada, the United States and United Kingdom to hire great talent globally. The latest blog in our Inside Elastic Path series features our Marketing Co-Ops, and we are thrilled to showcase their journey at Elastic Path! Graphic Design Co-Op Caroline Taylor Caroline has spent 6 months on the marketing team with us as a "Graphic Design Co-Op," and joined Elastic Path in June of 2022. Caroline is from Toronto, Ontario and is currently studying towards a Bachelor of Arts in Communication Studies and Graphic and Informational Design. She has Minors in Marketing and Sports Media at Northeastern University. She is planning to graduate in May 2024. Caroline has demonstrated amazing growth during her co-op term and has shared her experience here at Elastic Path in the testimonial below. Caroline will be completing her Co-Op at the end of this year. Digital Marketing Co-Op Aiden Murphy Please welcome Aiden Murphy, the “Digital Marketing Co-Op” on our Marketing team. Aiden has also spent 6 months with us, and joined Elastic Path in July 2022. He will be completing his Co-Op term at the end of this year. Aiden is from Boston, Massachusetts and is currently studying towards a Bachelors of Science degree in Business Administration. He has a Concentration in Entrepreneurship and New Venture Management & a Minor in French at Northeastern University, and is planning to graduate in May 2023. Aiden has proven his skills in digital marketing during his time at Elastic Path and we are excited to share his experience in the testimonial below. Elastic Path Careers Explore Elastic Path's Open Positions and Whether You Think You'd Be a Good Fit Go to Careers Caroline Taylor's Testimonial: Q. What did you enjoy most about your internship with Elastic Path? - While searching for a Co-Op, Elastic Path stood out to me due to the opportunity to truly be a part of the team and have creative freedom in the work I do. From the less creative editing of slide decks, to creating advertisements and designing socks or stickers for trade shows every day during my time at Elastic Path has been different. I have yet to have a day where I am not excited to go to work. Being able to have so much flexibility and independence during my first co-op is one of the things that I value most about this experience. Q. What was the biggest learning during your internship? - Coming into this Co-Op as a graphic design and communications student, I knew very little about the tech and e-commerce industry. Elastic Path made it easy for me to gain a large amount of knowledge quickly during my onboarding experience, and I continued to learn more throughout my Co-Op. Another notable learning was balancing being the only individual with a graphic design background on my team. Learning how to balance people's ideas and branding with design principles and accessibility was something I learned to manage and value. My team and manager were there every step of the way to answer any questions and give feedback during my experience. Q. What are you most proud of from your time at Elastic Path? - During my Co-Op I have worked on various projects and am proud of each in various ways. The three that I am most proud of were the new LinkedIn campaigns, and creating custom infographic and merchandise for trade shows. Each of these allowed me to exercise my graphic design skills in several ways. Myself and Aiden worked on developing new concepts for LinkedIn advertisements that differed from our regular content, this allowed me to push my creativity in a more formal sense. Additionally, I worked on two sets of stickers and socks for one of our trade shows that allowed me to have creative freedom in a more playful sense. The custom infographics I created for one of our blog posts was a happy medium between the two. Q. What advice would you give to future Elastic Path interns/Co-Ops? - My biggest piece of advice for future Elastic Path Co-Ops is to push yourself to try new things and meet new people. If there is something that you want to try, ask to try it out because this is the perfect place to test new ideas and learn from them. Your team at Elastic Path wants you to succeed and take advantage of the co-op experience so don’t take it for granted! Aiden Murphy’s Testimonial Q. What did you enjoy most about your internship with Elastic Path? - What stood out to me the most was the independence and encouragement from my manager and the rest of the team members here at Elastic Path. I got to work on a diverse set of projects and tasks such as making web page recommendations, performing search engine optimization research, designing ad mockups and web pages, and much more. I consider myself a very proactive person and like to be challenged consistently, which was a constant part of my experience in my Co-Op position at Elastic Path. Q. What was the biggest learning during your internship? - My biggest learning experience at Elastic Path was easily web page designing and building. It took me several months to understand just the fundamentals of a website, let alone an enterprise-level website that adheres to several constraints like branding, technical capabilities, content schedules, graphic designing, and much more. After six months, I feel confident in my abilities to create a successful, professional-looking online presence that meets the standards and criteria of a modern, fast-growing brand. Q. What are you most proud of from your time at Elastic Path? - I am most proud of the work that Caroline and I were able to achieve with the Marketing team’s account-based-marketing campaigns on LinkedIn. It was easily my longest and most arduous project here at Elastic Path. My contributions included performance analyses of all campaigns to-date, designing ad mock-ups to update the look and feel of our ads, pitching my own creative ideas and suggestions, and several review and reiterations rounds with managers and superiors. It is something I was given the opportunity to own from start to finish. Q. What advice would you give to future Elastic Path interns/Co-Ops? - One piece of advice I would give for other future Co-Ops and interns is if there is anything you want to learn at Elastic Path, always bring it up. No one will say “no” to you right away, at least until after you make your pitch. Sometimes an opportunity might take some pre-work and preparation, but if you’re curious and show enough initiative there is no door that is truly closed. There are countless opportunities and room for growth for anyone at Elastic Path. Quick thank you to Caroline and Aiden for their time spent with us at Elastic Path and wishing them all the best with their studies and future careers.
Topics: elastic, marketing, look, design, team, aiden, graphic, experience, working, path, coop, inside, learning.
Apliiq Review (2023): Evolutionary Print on Demand - In this Apliiq review, we’re looking at one of the exciting new vendors making waves in the print on demand industry. Specially designed for modern creators in the print on demand market, Apliiq helps merchants to customize and sell a… Continue reading Apliiq Review (2023): Evolutionary Print on Demand
Topics: print, apliiq, shipping, company, offers, review, printing, design, demand, products, services, evolutionary.
Brand Logos: 20 Logo Examples & Sources of Inspiration - Brand logos are undoubtedly one of the most critical components of a strong brand identity. However, designing a memorable logo that resonates with your target audience and effectively communicates your brand message can be challenging.
Topics: examples, color, company, inspiration, logos, brand, version, design, iteration, logo, sources, redesign, tip, elements.
Canva vs Adobe Express: Which is Best for You? - Adobe Express vs Canva: which service should you be using for your graphic design needs? Both tools have exceptional clout in the design space, offering a combination of ease-of-use, and exceptional creative tools. In this straightforward comparison, we’ll take a… Continue reading Canva vs Adobe Express: Which is Best for You?
Topics: express, access, canva, offers, adobe, best, plan, design, tools, assets, vs, free.
Color Theory 101: A Complete Guide to Color Wheels & Color Schemes - While text-based content is always important when seeking answers to a question, creating visuals such as infographics, charts, graphs, animated GIFs, and other shareable images can do wonders for catching your readers' attention and enhancing your article or report. Knowing color theory and design can help you make content stand out.
Topics: colors, complete, scheme, guide, design, theory, youre, wheels, create, contrast, color, schemes, primary.
Daily Crunch: Former Apple employee pleads guilty to stealing autonomous vehicle design details - Hello, friends, and welcome to Daily Crunch, bringing you the most important startup, tech and venture capital news in a single package.
Topics: writes, tech, daily, avatars, pr, ingrid, pleads, design, company, stealing, crunch, work, vehicle, autonomous, going, employee, guilty, player, details, million.
Ecommerce Copywriter on Tactics, Tools, More - High-converting ecommerce copywriting starts with research. That's according to Christopher Silvestri, the founder of Conversion Alchemy, an agency.
Topics: copywriter, lot, website, thats, used, copywriting, visitors, tactics, tools, worked, customers, ecommerce, started, design.
Ecommerce Design Is Critical (but Misunderstood) - Done correctly, ecommerce design conveys trust and drives conversions. Its value is much more than being good on the eye. Longtime designer Barbara Carnerio cites three critical rules.
Topics: ecommerce, misunderstood, age, strategy, audience, site, ideal, generation, font, page, pages, critical, design.
Editor X vs Webflow (Apr 2022): The Ultimate Comparison - Editor X and Webflow cater to a unique segment of the web development market: real web developers. It sounds strange to say that, but it's true; the likes of Wix, Squarespace, and Weebly have dominated advertising space in their attempts… Continue reading Editor X vs Webflow (Apr 2022): The Ultimate Comparison
Topics: month, webflow, x, website, plan, development, editor, apr, ultimate, custom, comparison, design, vs, features.
Everything You Need to Know About Billboard Advertising - Whether you're commuting by car, bus, or train you may find yourself watching the world — and billboard advertising — go by.
Topics: advertising, digital, cost, need, marketing, billboards, brand, example, design, know, ooh, billboard.
Fluid Engine vs Webflow: How Do They Compare? - When deciding which site builder to plump for, its design capabilities will likely have massive sway over whether you pick one solution over another. After all, 50% of consumers believe website design is crucial to a brand. For years, Squarespace has… Continue reading Fluid Engine vs Webflow: How Do They Compare?
Topics: design, compare, ecommerce, features, fluid, squarespace, engine, webflow, squarespaces, editor, vs, website.
Going Headless: Governing Content and Capabilities Guest Blog - The need for purpose-built marketing capabilities has created a demand for modular backend services, resulting in a move away from monolithic Digital Experience Platform (DXP) solutions. Expectations for Digital Experience (DX) are now greater than ever, and we continue to see growing budgets dedicated to digital transformation. To set our clients up for success, we work with them to provide the most flexibility from the start. This includes orchestrating content from multiple sources as well as leveraging Machine Learning to unlock the value of customer data and drive one-to-one interactions across channels at scale. Adopting a decoupled architecture lets us combine capabilities from multiple vendors and capabilities developed internally. This gives us the ability to produce solutions tailored to our client's business that can be extended over time as capabilities become available. Single platform DXPs offer predictability by providing best practices around implementation and workflows. The finite set of capabilities, however, that make a DXP predictable becomes an obstacle as needs evolve. Decoupled systems help solve some of the limitations of the single-platform approach. Combining backend services allows organizations to compose the best-of-breed solutions tailored to their needs. But tailored fit and adaptability provided by decoupling systems create the need for additional governance since we lose the guardrails that we get with a single-system solution. When we say headless, decoupled, or composable, we are talking about business capabilities delivered through APIs that can be combined into larger solutions. Moving to a composable architecture brings power and flexibility, but also requires a more API-centric mindset, and in many cases, a new way of doing things therefore we need to approach it as a program for it to scale. If we look at large-scale adoption, here are things to consider as you get going: Have business goals and sponsorship; Start with a strategic pilot; Identify a team(s) with proper skills and augment where necessary; Design the Experience Architecture; Have a Design System; Establish Experience Operations. Define Your Goals You will need to clearly define a set of goals around headless and the business value they unlock. Goals should be easy to understand and ideally have a value and be bound by a cost and date, something like, "The improved user experience delivered by decoupling systems will increase conversion by 3 percent during holiday peak." Whether it's capabilities, cost, and/or agility, get it out there. It will serve as a general reference and provide plans to demonstrate value in early releases. The move to a decoupled system will impact how departments collaborate, and communicating goals clearly across the organization is key to getting the alignment needed for success. Leadership needs to buy into the broad vision early and understand the near-term goals to provide the support required to make the project successful. A headless program will span multiple teams and will most certainly face some initial headwinds. Aligning on the long-term aspirational vision, some achievable short-term goals, timing, and the value you’re looking to bring to the business will help leaders embrace the program and help teams understand how it will impact them. You will be explaining things often and to a variety of audiences. We recommend using clear language that is accessible to all levels. Having shared goals defined, understood, and supported by leadership will get the buy-in needed to succeed and avoid many headaches. Run a Pilot Program A successful pilot simplifies messaging by quickly demonstrating value, building the trust needed to unlock the budgets for more significant initiatives. A well-designed pilot avoids the institutional headwinds common to high-visibility projects by acting as the reference model for introducing new processes and capabilities. Making the pilot low-friction and showing tangible results provides valuable evidence needed for internal stakeholders to buy-in. A well-designed pilot illustrates the story around the tools, gets adjacent teams thinking about their use cases, and avoids getting people too caught up in technical details. Make it something you can deliver in less than a quarter. In contrast, more significant initiatives have more organizational inertia to overcome and get more political. When taking a monolithic or a hybrid approach, where we weave headless features into a preexisting system, we increase the institutional complexity, slowing progress and introducing risk. By starting with a successful high-visibility pilot, you demystify the tools which reduce stress and prepare the organization for some of the operational change associated with updated workflows. Assemble a Team There is no out-of-the-box for headless. The primary team will start to establish the standard practices around decoupled systems and support them through enablement. That will require experienced business and technical leads with a clear vision defined by business goals and the resources to deliver the vision with fidelity. The initial team will be responsible for architecting and delivering the pilot and the vision for expansion. A decoupled architecture requires heightened collaboration between creative and technical departments. Therefore, the primary team will need to have the right cross-functional hard and soft skills to bridge any communication gaps. As the project evolves out of the pilot phase, units that can operate autonomously will start working more closely as a shared core model gets established. It is essential to have the right mix of institutional knowledge and experience to hit the ground running. A standard solution is to set up hybrid teams using both internal and external resources. Use consultants to act as guides for the initial phases. Experience is critical, use contracted talent to augment your internal team as they develop expertise on the platforms and best practices. Also, contract resources to smooth any spike in resources needed to launch the initiative. Individual product vendors can provide excellent guidance within their platform. Still, their expertise and worldview remain skewed to their product, so they are not incentivized to guide the high-level architecture. Define your Taxonomy and Experience Architecture Content is the fundamental building block of a composable architecture. We need a structured approach to content in order to drive successful journeys. The taxonomy formalizes how we classify and catalog content. By standardizing the types of content and structure, we can work at scale. The taxonomy gives us the structure to define metadata which simplifies content management and provides the hooks needed to deliver connected cross-channel experiences, personalization, and machine learning, across touchpoints and business units. A well-crafted taxonomy gives us the hooks we will need to introduce the advanced features the business is asking for. Experience Architecture articulates the user journeys we need to deliver and acts as a guide for mapping personalized content. We have to account for evolving content and data sources like UGC, search, analytics, customer data, machine learning, and an array of personalization engines which will be combined to deliver contextual experiences across channels. We have the content and signals to design highly personalized customer experiences. But we need to account for the business user experience. There need to be well-defined processes and interfaces for business users or journey creation will become a bottleneck. An optimal authoring experience is intuitive and designed around how the business operates, allowing team members to do routine tasks independently without hopping between systems. The internal authoring experience that manages interactions with back-end systems needs to be defined in a way that remains intuitive. The Experience Architecture and taxonomy give us what we need to define the high-level architecture that can evolve as our marketing capabilities grow over time. Establish Design System Design Systems unlock the communication between marketing and engineering. To deliver personalized content, marketing needs to deliver more content faster. Creative has a different cadence than engineering, which becomes a point of contention. A solid design system that embraces the principles of Atomic Design provides a vocabulary that abstracts content creation from the engineering needed to deliver it. A complete design system lets the marketing folks design, author, and publish across channels without the help of a developer. But more importantly, it provides a framework for marketing to request enhancements using a common language. It then allows engineering to develop the enhancements with technical rigor in a reusable way that integrates with company data and personalization platforms. Finally, the design system establishes the vocabulary that engineering can work with to build, support, and evolve the tools marketing uses all day. A design system is a set of standards to manage design at scale by reducing redundancy while creating a shared language and visual consistency across different pages and channels. - Nielsen Norman Group .otro-blockquote{ font-size: 1.2em; width:100%; margin:50px auto; font-family:gilroy; font-style:italic; color: #555555; padding:1.2em 30px 1.2em 75px; border-left:8px solid #ea7317 ; line-height:1.6; position: relative; background:#EDEDED; } .otro-blockquote::before{ font-family:gilroy; content: "\201C"; color:#ea7317; font-size:6.5em; font-weight: 600; position: absolute; left: 2px; top:-20px; } .otro-blockquote::after{ content: ''; } .otro-blockquote span{ display:block; color:#333333; font-style: normal; font-weight: bold; margin-top:1em; } Experience Operations: How We Deliver Experiences at Scale Experience Operations (XOps) streamlines the operational tasks required to deliver experiences with better velocity and stability. Analogous to DevOps, XOps is a set of processes that optimize the reliable deployment of new and updated experiences by combining QA and Operations with content creation. With a defined experience architecture and design system, we have a blueprint for building journeys and their associated experiences. But we need processes that give business users' ability to access capabilities and assemble experiences regardless of the mix of content services available. We also need to provide creatives the agility to design experiences while fostering creativity and experimentation. As the platform scales with the business, we need to maintain delivery and authoring usability. We need an architecture that can grow as our audience grows while delivering complex experiences during peak traffic. We also need a simple and powerful authoring experience to serve many business users with minimal enablement. Using Packaged Business Capabilities (PBC), we can break monolithic systems into logical blocks of composable elements that can pivot to the needs of the business and gracefully scale. In addition, building content and experience pipelines simplify and accelerate production by automating testing and deployment at the experience level. And finally, by breaking functionality into smaller business-specific components, we can build continuous integration and continuous deployment (CI/CD) tools that bring speed and reliability. Composable Architecture Offers a Competitive Advantage Successfully implementing a composable architecture offers a competitive advantage by adding capabilities, increasing marketing agility, and unlocking creativity. Moving to a decoupled architecture can be complex, but with a bit of planning and solid communication, it is possible to demonstrate value quickly. Most importantly, it unlocks customer value by providing the best-in-class user experience they deserve.
Topics: guest, commerce, pilot, business, deliver, experiences, content, blog, experience, architecture, need, design, capabilities, headless.
How Information Design Drives Conversions - Understanding visitors' goals and the steps you want them to take will help determine the layout of your site's information. We explain in this post, using four examples.
Topics: drives, objections, free, action, conversions, simple, information, proof, design, products, signupfocus, newsletter, magnet, ingredients.
How To Create An Infographic In Powerpoint [+Free Templates] - It can be intimidating to create your own infographic when you don’t have a design background. You could always commission an agency or hire a designer — but that can get pricey fast.
Topics: free, infographic, data, design, best, infographics, graphic, powerpoint, create, timeline, chart, templates.
How To Turn TikTok Videos Into Big Sales - More
Topics: studios, design, content, brands, tiktok, mush, turn, jacob, videos, big, brand, retailers, work, sales.
How to Connect Printful to Wix and Start Selling (2024) - Wix makes building a website simple. Printful makes designing and printing high-end products simple. Put them together and what do you get? A match made in print-on-demand heaven. We're talking streamlined web design and management, on-demand printing, and the elimination… Continue reading How to Connect Printful to Wix and Start Selling (2024)
Topics: store, add, design, products, start, create, wix, connect, selling, product, printful, customers.
How to Copyright T-Shirt Designs - Understanding copyrights can be confusing when you’re first starting a t-shirt business but this post makes it easy to understand the process.
Topics: ecommerce, copyright, work, youre, business, design, works, tshirt, license, domain, designs, public.
How to Design a Logo [Step-by-Step Guide] - A great logo is instantly recognizable, memorable, and closely connected to your brand’s core values and ideas. Think of iconic logos like Apple, Coca-Cola, and Nike. Logos like these are simple and elegant yet bold enough to leave a lasting impression.
Topics: choose, logo, color, design, stepbystep, brand, text, guide, create, brands, logos, business.
How to Design an Online Course in 2023 - Learning how to design an online class is much like preparing a curriculum when teaching students in a physical classroom. There’s a teacher, course structure, assessments, and communications between the teacher and students. However, you also have to deal with… Continue reading How to Design an Online Course in 2023
Topics: content, students, questions, feedback, design, learning, online, curriculum, best, course.
How to Expand Your Market and Reach More Customers for Your Ecommerce Business Through Accessibility - A solid accessibility plan can help you reach online consumers with disabilities.
Topics: delights, experience, disabilities, ecommerce, create, market, screen, content, compliance, accessible, design, tools, users, seo, accessibility.
How to Make Custom Phone Cases to Sell Online: The Complete Guide - If you want to sell phone cases online, this guide is for you. In this article, you'll learn how to start your own phone case business from scratch in just a couple of hours.
Topics: phone, complete, cases, products, guide, custom, product, niche, case, store, design, shopify, business, sell, online.
How to Start a Phone Case Business (With No Prior Experience) - Phone cases are everywhere. And the demand for phone cases is constantly rising because of new phone version releases, old phones, broken cases, an increase in population, and new customers getting into the market (like teenagers with their first phones).… Continue reading How to Start a Phone Case Business (With No Prior Experience)
Topics: design, shopify, printful, cases, start, case, product, prior, store, experience, phone, business.
How to Structure a Marketing Dream Team for Any Size Company - As industries prepare to make changes to marketing personnel in the coming months, marketing department restructures are on the horizon. If you're facing the pressure to grow revenue through marketing while keeping headcount to a minimum, you're in luck.
Topics: size, media, team, social, hire, structure, teams, dream, product, company, marketing, content, design.
How to Update Your Site Design for the Holidays - Get your site in tip-top shape for the holiday sales season! Maximize conversions, increase revenue, & build long-lasting customer relationships. Here’s how.
Topics: design, holidays, products, holiday, customers, product, site, sales, page, checkout, update, shipping, gift.
Introducing the BigCommerce 2021 Partner Awards Finalists - It’s time for the BigCommerce 2021 Partner Awards! Marking the fourth year of the program, the BigCommerce Partner Awards is…
Topics: finalists, awards, solutions, bigcommerce, customer, design, clients, partner, ecommerce, online, introducing, experience, business, digital.
Landing Page Design Examples to Inspire Your Own in 2023 - How do you convince visitors your website is worth their time? There are so many elements that a top-notch landing page design needs, and making those elements the "best" they can be often depends on what your landing page goals are.
Topics: visitors, information, great, inspire, design, landing, pages, simple, page, color, form, customers, examples.
Mobile Form Design: A Beginners Guide to Converting Mobile Users - Think about a time when you were on the train, sitting in the airport, or simply lying on the couch, and you had to complete an online form on your smartphone. Did you ever pay attention to the mobile form design?
Topics: beginners, fields, form, converting, experience, user, visitors, users, guide, forms, mobile, design, complete, screen.
Packlane Review – Everything You Need to Know - There are multiple ways for online sellers to keep their brand at the forefront of their customer's minds, including social media, blogging, email and SMS marketing, loyalty programs, and more. However, a common oversight is to ignore the importance of… Continue reading Packlane Review – Everything You Need to Know
Topics: box, design, know, need, order, packlane, packaging, shipping, prices, review, youre, types, unit.
Pancake aims to make customers flip for its virtual home design platform - Pancake is democratizing interior design services to make it accessible to everyone.
Topics: flip, designer, pancake, seed, platform, aims, virtual, techcrunch, space, work, round, company, design, furniture, customers.
Printful vs Gelato: A Quick Comparison - The print-on-demand market is anticipated to grow at a compound annual growth rate (CAGR) of 26.1% until 2030. If you want a slice of that pie, stick around as we look at two popular POD services: Printful and Gelato. However,… Continue reading Printful vs Gelato: A Quick Comparison
Topics: printful, quality, product, labels, quick, gelato, order, comparison, printfuls, design, products, including, vs.
Printful vs Teelaunch (2023): How Do They Compare? - Are you considering adding print on demand products to your ecommerce store? Or do you want to operate a POD-only business model? In either case, you'll need a POD service. However, if you’re unsure which to use, you’re in the… Continue reading Printful vs Teelaunch (2023): How Do They Compare?
Topics: shipping, youre, teelaunch, youll, product, vs, products, compare, example, design, printful.
Printful vs Teepublic (2023): Battle of the POD Titans - Printful vs Teepublic, which option is really best for your print on demand business? As interest in print on demand selling continues to skyrocket, platforms like Printful and Teepublic are growing increasingly popular. Both of these tools provide would-be sellers… Continue reading Printful vs Teepublic (2023): Battle of the POD Titans
Topics: design, vs, pod, products, shipping, printful, titans, battle, price, teepublic, need, product, order.
Product Content Management & Merchandising: Product Design - Merchandisers: We see you. Our goal at Elastic Path is to solve your eCommerce problems. As merchandizers you are tasked with maintaining product and responding to customer and business demand through analysis and insights. No easy feat, especially now more than ever in a highly competitive digital commerce landscape with half the time to complete twice the tasks. UX/UI Informed Design We lean on best practices when designing products for the busy merchandiser such as the proven tenets of User Experience (UX) and User Interface (UI) design. I like to think of UX/UI design as an iceberg. Not of the cold, Titanic-leveling variety; but more of a multi-layered and powerful creation that is more than meets the eye. Think of UX as end-to-end workflow, and UI as usability; or how you interact with the visual components of the platform to accomplish the workflow. At its surface, the UI gives us the look and feel of the site; both the graphic and visual design to support the branding, and the ease of navigation. But slip down a level into where the UX begins; where functions like scope and structure live, and the all-important strategy; the how you accomplish your business objectives each and every day. Improve workflows, reduce pain points As a merchandiser your world is product management, data, and analytics. You have catalogs and price books to manage, promotions, SKUs, and the task of how best to market what you have in what limited time you have to do it. We study your business needs and create personas to get a better understanding of workflows and how to solve your pain points. Your daily struggles may involve adjusting categories, setting up repeat promotions, testing changes, or managing data to gain insight into customers’ buying habits. We study these pain points and come up with core design principles for our products that address problems head on; what you’re looking for is a platform to manage all these specific tasks with a high level of flexibility, accuracy, and consistency. Our success is your success Our product’s success depends on you. We look at behavioral and attitudinal aspects of how you interact with the product: how fast did you learn a task? How many features did you use? How satisfied were you overall with its performance? We may also look at a system usability score (SUS) or a net promoter score (NPS) to gauge and further document satisfaction. Always improving always testing From there we work to improve the product. How can we improve on existing features in the long and short term like account management, data visualization, promotions, or how new team members onboard with the platform? Our goal is to continually improve, so you and your customers get the most value from a system that grows with you. How we partner with our customers Observation and Contextual Interviewing – We watch, listen, and ask questions to better understand how you’re using the product and directly address needs and gaps Concept Testing – Your input directly affects product improvement and testing Customer Success – We have a dedicated team to your feedback and success What does this mean for merchandisers? You get the latest in product innovation. Real solutions for your problems, with the full support of our product and customer success teams. Our new functionality, Catalog Composer, offers more flexibility and speed to manage complex catalogs across brands, geos, touchpoints, and business models 5 times faster than more rigid tools of the past. You don’t need additional development work, or potentially messy customizations and workarounds to manage multiple catalogs as you scale from week, to month, to year. I invite you to take a tour and see for yourself the power and flexibility of this tool, and how it can transform your eCommerce playbook.
Topics: products, ux, content, promotions, business, problems, management, merchandising, platform, product, ui, manage, design, success.
Product Photography, Part 10: Lines as Design Elements - The design elements of a photo include lines, color, shapes, light, texture, and negative space. The use of such elements in product photography can make or break its appeal to shoppers. This is the 10th installment in my series to help ecommerce merchants take better product images.
Topics: viewers, water, design, point, image, line, diagonal, eyes, elements, example, photography, lines, product.
Responsive Emails: Designs, Templates, and Examples for 2023 - Have you ever opened an email on your phone and the image was low-quality, the text was too small, and the call-to-action button was broken? Those are all flaws of static email design. Responsive emails are the answer.
Topics: template, designs, screen, examples, email, preview, mobile, templates, look, emails, responsive, design.
Shopify Website Design: How to Design a Shopify Store - Shopify website design is simpler than it seems. Thanks to a host of convenient tools, and a drag-and-drop interface, virtually anyone can create a Shopify store in no time. You don’t need to be a design expert, or have any… Continue reading Shopify Website Design: How to Design a Shopify Store
Topics: theme, page, settings, youll, products, shopify, customers, website, click, store, options, design.
Shopify vs Tailor Brands: Comparing Core Features - Shopify vs Tailor Brands: Which is right for your company? The question can be a little more complicated to answer than it seems. After all, it’s not an apples to apples comparison. While Shopify is a comprehensive ecommerce platform, Tailor… Continue reading Shopify vs Tailor Brands: Comparing Core Features
Topics: tailor, brands, custom, logo, month, core, features, shopify, tools, vs, comparing, online, design, business.
The 10 Obstacles Keeping You From Great Product Design - From the hazards of linear thinking to "feature creep," roadblocks between your product design team and success, and how to overcome them.
Topics: user, design, obstacles, users, approach, need, great, key, products, designers, keeping, product, team.
The 22 Best Conference Website Designs You'll Want to Copy - A conference website is a powerful way to generate buzz about your event, answer commonly asked questions, and boost ticket sales and attendance.
Topics: copy, conference, website, designs, elements, page, unique, event, best, visitors, tip, example, youll, design.
The 23 Best Graphic Design Portfolios We've Ever Seen, & How to Start Your Own - A great graphic design portfolio can’t move mountains, but it can change your life with a new job or opportunity. AI and other factors are impacting graphic design hiring, making your portfolio more important than ever before.
Topics: design, designer, portfolios, include, start, seen, weve, work, best, designers, example, graphic, great, portfolio, website.
The 25 Best Website Designs—and the Creative Businesses That Power Them - “Best web design” lists often feature award-winning websites that are visually fascinating but sluggish and serve a single purpose. We wanted to flip the script a bit—that’s why our list will only feature beautiful, functional websites that power successful businesses.More
Topics: design, users, creative, best, page, products, businesses, site, power, sells, website, product, brand, photography, designsand.
The 29 Dominating Web Design Trends for 2023 - Web design is an important part of any marketer’s 2023 plan. Your website houses the information your customers need to learn about your product and make a purchase. Regularly updating your website with cutting-edge web design trends can help your business stand out in crowded cyberspace. Experimental navigation, scrolling effects, and kinetic typography are just a few ways you can level up your website. Check out the full list of trends that will dominate websites in 2023.
Topics: website, text, typography, dominating, design, site, web, trends, example, visitors, websites.
The Beginner’s Guide to Usability Testing [+ Sample Questions] - In practically any discipline, it's a good idea to have others evaluate your work with fresh eyes, and this is especially true in user experience and web design. Otherwise, your partiality for your own work can skew your perception of it. Learning directly from the people that your work is actually for — your users — is what enables you to craft the best user experience possible.
Topics: guide, users, beginners, testing, user, task, experience, usability, study, design, participants, questions, sample, product.
The Best Fonts for Your Resume in 2023, According to HubSpot Recruiters - Besides your content, using one of the best fonts in your resume may help you get a recruiter’s attention. Studies have shown recruiters typically scan a resume for six to thirty seconds before deciding if an applicant is fit for a role.
Topics: recruiters, according, fonts, roman, font, design, times, best, choice, resume, making, look, hubspot.
The Best Minimal Shopify Themes for 2023 - Shopify sellers have a choice of 129 themes (a mix of free and paid-for), 32 designed in a minimal style, and aimed at a wide selection of industries. As the name suggests, minimal themes offer clean web design, fast speed, and… Continue reading The Best Minimal Shopify Themes for 2023
Topics: image, theme, modern, design, shopify, themes, best, free, minimal, include, product.
The Best Shopify Themes for Clothing Stores - The best Shopify themes for clothing stores can instantly take your ecommerce site to the next level. Shopify themes don’t just enhance the appearance of your site, they can also come with built-in functionality and features, designed to improve user… Continue reading The Best Shopify Themes for Clothing Stores
Topics: shopify, product, stores, page, store, design, theme, products, pages, best, options, clothing, themes.
The Best T-Shirt Templates & Mockup Generators - There’s no shortage of t-shirt templates and clothing mockup generators online to help you create great images for your clothing brand. The difficult part is sorting through all the poor quality ones to find the best ones that will work for you and give your brand the quality it deserves. Here’s a list of the best t-shirt templates and mockup generators.
Topics: tshirt, best, tshirts, clothing, creative, design, templates, generators, template, photoshop, mockup.
The Complete Checklist for Creating Compelling Calls-to-Action - Lots of times, when marketers want to make a big impact on their marketing, they focus on going after a big project: big email campaigns, big website redesigns, big social media plans, big everything.
Topics: ctas, page, design, landing, youve, cta, big, compelling, callstoaction, way, checklist, copy, complete, youre, creating.
The Four Types of Research Design — Everything You Need to Know - When you conduct research, you need to have a clear idea of what you want to achieve and how to accomplish it. A good research design enables you to collect accurate and reliable data to draw valid conclusions.
Topics: right, types, design, problem, descriptive, need, research, know, product, researcher, data, variables, relationship.
The Top 12 Paid & Free Alternatives to Adobe Illustrator of 2023 - Adobe Illustrator is a popular tool for designing vector graphics, logos, icons, and more.
Topics: post, free, adobe, features, tool, alternatives, templates, vector, design, paid, access, illustrator.
The Ultimate Guide to Building a Website Redesign Strategy - So, you want to start a website redesign. Maybe you just finished a brand overhaul or your product was recently updated. Whatever your reason, a redesign can be a huge success — or not. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve.
Topics: marketing, strategy, websites, guide, page, pages, website, youre, traffic, building, design, ultimate, redesign, site.
The Ultimate Guide to Ecommerce Website Redesign - An ecommerce website redesign project can be an expensive, sometimes complicated, and time-consuming process. Whether you’re just making basic changes to your site’s aesthetic, or adding new functionality to your store, there’s a lot to consider, from site trends to… Continue reading The Ultimate Guide to Ecommerce Website Redesign
Topics: ecommerce, website, customers, ultimate, site, sure, redesign, guide, brand, design, need, store.
The Ultimate Squarespace Logo Maker Review (2022) - Squarespace is a fantastic ecommerce platform that comes replete with a whole bunch of features to allow users to quickly build and launch their online stores. However, in 2022, the company made the Squarespace Logo Maker completely free. This is… Continue reading The Ultimate Squarespace Logo Maker Review (2022)
Topics: ultimate, tool, logos, free, logo, review, maker, squarespace, design, download, ecommerce, company.
These Simple Design Tweaks Can Boost Your Website Sales - Learn the essentials of a successful site from the new book, 'Content Is King.'
Topics: length, pages, tweaks, services, customers, boost, help, include, questions, sales, page, website, design, simple, business.
Top 10 Things Customers Expect from Your Online Store - Customer experience is key to any online shopping scenario. Shopping behaviors dictate these experiences and if you’re paying attention to your bottom line there are a few rules to follow: 1. Omnichannel Experience: Allow your customers to shop any way they choose. What that usually means is a blended, omnichannel approach from discovery to purchase. Your customer may start in a brick-and-mortar store window shopping for their next couch, but the transaction may occur on a tablet as they settle in for the night streaming their favorite show. What that means for you isa consistently branded, fully optimized experience across all platforms. From store, to smartphone, to laptop, the experience is seamless. 2. Clear Shopping Interface: One of the key detractors for an abandoned cart is always a clean interface with the shopping cart in clear view. One of theUser Interface design champions is Amazon. With the uncluttered layout and icons (including shopping cart), the user is guided through their shopping journey from search to checkout. 3. Visual Appeal: In addition to clear focus towards checkout, shoppers respond to pleasing layouts (more UI driven design). A trend in the mobile commerce world is the adoption of integrated design. More and more apps are turning to animation and card layout design to entice the user to engage in any way they choose. Here is an example of the card layout design. 4. Robust Search: The larger your product catalog, the more important site search is to your ecommerce success. While it's rare to find an ecommerce site without a search box, it happens, even among some of the most famous brands. Search result usability is also important. Customers expect filtered navigation to further refine results by attributes that are meaningful to them (category, price, star ratings, color, size, etc.). Killer search result pages provide filters, the ability to sort results, prices, stock availability, large thumbnail images, product description snippets and add-to-cart/add-to-wish list buttons. When it comes to product search, Elastic Path partners with Algolia to enable product catalog sharing. Elastic Path offers the script to push the catalog from Elastic Path Commerce Cloud to Algolia. With an integration partner for functions like search, you ultimately build better user experiences with easy implementation and quicker speed to market. 5. Customer Reviews: Customer reviews are known to increase conversions by as much as 270%, with a majority of shoppers (82%) seeking out negative reviews. Word of mouth matters, and shoppers not only seek it out they clearly trust it. 6. Chatbots Shoppers: Prefer the ease of contacting a chatbot to resolve cart or order issues versus making a time-consuming live call and be subjected to the dreaded call queue, or the slower pace of waiting on an email inquiry response. Aside from customer support, product suggestions are a chatbot use case to guide your customer towards purchase, much like a personal shopper. You may also see applications in weather, online banking, news, or even ordering a pizza. Chat is good for business. Research shows sales activity transacted through chatbots, digital voice assistants, and messaging is expected to rise from $41 billion in 2021 to $290 billion by 2025 according to Juniper Research. Read more about top chatbot providers in the market. 7. Personalization: With so much competition in the marketplace it’s important for brands to differentiate themselves with unique experiences. A growing demand for personalized shopping, often tied to social media, is highly sought after among online shoppers. With the ability to curate personal collections and browse influencer content, shoppers are enticed by product suggestions specifically tailored to their style. 8. Payment Methods: Allow customers to pay with any method they choose. Alternative payment options like digital wallet options from Apple, Google, or Samsung are widely accepted and favored for their touchless function. A growing trend in mobile payment is the BNPL (Buy Now, Pay Later) option from vendors like PayPal and Klarna. BNPL provides a broader payment solution for those on a budget who seek big ticket items. 9. Quick Page: Speed The albatross of all shopping experiences. The slow page load. You have a matter of seconds to impress a shopper once they arrive at your site. The good news is you have established metrics and UI/UX design methodologies in your corner to optimize the experience. 10. Easy Checkout: The checkout process can be tedious enough with entering multiple fields on a smaller smartphone screen. It’s frustrating to get so close to the “place order” finish line then have the burden of a forced account sign up. It most likely results in an abandoned cart. Create more options for shoppers by allowing them either path to purchase; create an account, or simply checkout as a guest.
Topics: shoppers, customers, customer, things, store, shopping, cart, expect, design, online, search, payment, path, experiences, product.
Using Human-Centered Design to Create Better Products (with Examples) - To understand human-centered design, let’s start with what it isn’t.
Topics: better, consumers, process, product, using, needs, examples, create, problem, products, humancentered, consumer, solution, design.
Visitors Seek Effortless Navigation and Design - Consumers in the West read and write from left to right. Website navigation using that natural tendency is effortless and less stressful for visitors.
Topics: navigation, effortless, guiding, important, website, eyes, elements, zigzag, right, left, page, visitors, design, look, seek.
Walmart acquires design tool Botmock as its invests in shopping by voice and text - With its latest acquisition Walmart is further investing in technology that will enable shopping via voice and chat. The retail giant announced it’s acquiring “select technology assets” from a startup called Botmock, which had developed a set of tools for designing, prototyping, testing and deploying conversational applications across platforms. Founded in 2016, Botmock got off […]
Topics: shopping, tools, techcrunch, walmart, chat, botmock, customers, voice, text, design, technology, conversational, acquires, milk, invests, tool.
Web Design for Everyone Pleases No One - The ages of shoppers impact web design and messaging. Each generation has unique preferences, desires, and habits. Merchants who recognize this will have higher conversions.
Topics: generation, design, good, pleases, web, age, messaging, heavily, friends, born, speak.
Website Redesign: An 8-Step Checklist to Achieve Your Marketing Goals - Undergoing a website redesign can be an exciting time, as you’ll have a fresh chance at capturing a new market for your business. Since it can be a big project, we’ve compiled a checklist of things you need for your website redesign to achieve all your marketing goals.
Topics: 8step, business, goals, customer, doing, website, need, achieve, marketing, important, metrics, redesign, websites, checklist, design.
What Happened to the Shopify Debut Theme? (Updated for 2023) - The Shopify Debut theme was once one of the most popular free themes available to store owners on the Shopify platform. However, as of 2023, the option has disappeared completely from the Shopify theme marketplace, leaving many new store owners… Continue reading What Happened to the Shopify Debut Theme? (Updated for 2023)
Topics: range, products, product, design, debut, store, features, happened, typography, shopify, theme, themes, updated.
What is Information Design + How It Can Help You as a Marketer - Think about the last time you flipped through a confusing instruction manual. Where does that piece go? How do these parts fit together? If the instructions are subpar, you get frustrated and wind up looking for an explainer video some random person posted online.
Topics: marketer, set, data, need, tools, thats, ideas, problem, understand, information, help, design.
What is a CRO Test? [+ the 5 Steps to Perform Them Yourself] - Looking for a way to supercharge your marketing campaigns and boost conversions? Well, then it’s time to start running a conversion rate optimization test.
Topics: perform, cro, conversion, design, form, page, test, experiment, rate, landing, steps, cta.
What is an Infographic Resume? Examples and Templates - When the modern job search is incredibly competitive, how can you ensure your resume stands out among hundreds of applications? An infographic resume could be just what you need.
Topics: create, infographic, good, examples, resume, role, templates, skills, using, traditional, design.
Wix Logo Maker Review: Free, Professional Logo Design and Suggestions, With the Option to Purchase - When you think of free logo design services, it might make you cringe. The reason for this is usually because you're stuck with a generic logo building tool and minimal branding assistance. However, Wix is taking an alternative approach with… Continue reading Wix Logo Maker Review: Free, Professional Logo Design and Suggestions, With the Option to Purchase
Topics: designer, files, youre, purchase, design, business, brand, suggestions, professional, wix, website, logo, free, maker, review, option.