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Top 2024 resources on development

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  • - Choosing the best WordPress development agency can be an important task for business leaders. If you want to create a compelling branded website that stands out from the crowd, delights customers, and offers an amazing user experience, a development company… Continue reading 11 Best WordPress Development Agencies (2024)
    Topics: best, development, agency, website, custom, wordpress, agencies, company, web, digital, services, support.
  • 11 Blockchain Companies You Should Be Paying Attention To - Even though blockchain is arguably one of the most revolutionary emerging technologies right now, do you think you could name a blockchain company off the top of your head?
    Topics: blockchain, attention, development, cryptocurrency, clients, solutions, smart, company, paying, companies, network, content.
  • 12 YouTube Channels for Design and Development - Interested in improving your web design and development skills? Here is a list of YouTube channels for web design and development. There are video tutorials on coding, design software tools, logo and font design, case studies, and career advice. All of these cha
    Topics: channels, web, youtube, tutorials, playlists, css, features, design, videos, adobe, tutorial, development.
  • 15 B2B Ecommerce Sites Boosting Sales in 2018 - B2B ecommerce sales in the U.S. are expected to reach $954 billion this year on their way to nearly $1.2…
    Topics: view, b2b, shoppers, site, products, design, examples, website, ecommerce, sites, search, safety, product, development.
  • - The Shopify Experts marketplace provides a way for you to connect with Shopify professionals from multiple categories. It's Shopify's way of offering a simple hiring website where merchants can seek out assistance, filter based on expert type, and check out… Continue reading 15 Best Shopify Experts for Web Design, Marketing, And More
    Topics: store, marketing, content, web, setup, best, custom, development, design, experts, services, shopify.
  • 15 YouTube Channels for Design and Development - Interested in improving your web design and development skills? There are many options to learn — for beginners to advanced users. Here is a list of YouTube channels for web design and development.
    Topics: youtube, channels, recent, web, design, illustrator, include, learn, tutorials, videos, development, photoshop.
  • 20 Free Courses on Design and Development - Here is a list of free courses to improve your skills in web design and development. There are courses on the design process, interactive design, user interface design, artificial intelligence, coding, and more. Several of the courses are within larger specializations
    Topics: design, course, learn, pages, development, javascript, user, university, web, courses, youll, free.
  • 3 Reasons Why B2B Ecommerce Projects Fail - Business-to-business ecommerce projects range from changing an entire platform to adding features and improvements to the current one. Unfortunately, failed B2B ecommerce projects are common. In this post, I'll address three reasons for the failures and how to avoid them
    Topics: b2b, experience, project, site, fail, development, ecommerce, plan, projects, team, reasons, process.
  • 5 benefits progressive web apps have over native mobile apps - This article discusses five arguments that support the claim that Progressive Web Applications (PWA) will replace native mobile apps.
    Topics: development, app, apps, mobile, progressive, pwa, benefits, features, web, native, internet, pwas, users.
  • 7 Ways to Get a Magento 2 Migration Right for SMBs - Making the Magento 1 to Magento 2 migration will give you access to multiple great features and enhancements — better performance, advanced SEO, improved checkout, strong security, and marketing automation. In this article, we provide recommendations on how to make a smooth Magento 2 migration. Read more.
    Topics: ways, code, right, process, migration, custom, store, magento, smbs, development, features, extensions, data.
  • A Comprehensive Guide to Organizational Development - Imagine it’s 2005, and a small drinkware business opens up in the center of town. Although they have a simple website to provide store information and field online inquiries, their collection of customized mugs, shot glasses, and more continuously grow in popularity due to loyal customers and word of mouth.
    Topics: organizational, processes, changes, management, development, individual, model, guide, organization, comprehensive, interventions, process.
  • A Deep Dive Into Magento 2 Features, Pricing & More: Is Migrating Really Worth The Effort? - Magento ecommerce software has been around since the initial version was launched back in 2008. Today, it makes up a…
    Topics: deep, worth, features, platform, cost, development, effort, costs, saas, site, magento, pricing, migrating, really, work, edition, need, dive.
  • Ask an Expert: What Is ReactJS? - “Ask an Expert” is an occasional feature where we pose questions to ecommerce practitioners. For this installment, we’ve turned to Rajesh Bhimani, founder Skynet Technologies, a web development firm. He addresses the purpose and popularity of ReactJS.
    Topics: page, ecommerce, web, user, expert, released, ask, development, facebook, reactjs, mobile, react.
  • Attention! Kavak will hire 500 engineers to develop technology - Fernando Scasserra, former director of engineering at Mercado Libre, joins the company to lead this team of programmers.
    Topics: mexico, company, brazil, located, engineers, hire, technology, software, develop, kavak, development, team, attention.
  • Behind the Scenes with Addify — a Growing Marketplace Developer - How do you go from one sale to $100K per month? Go in-depth with Addify about their process, strategies, and why they sell on the WooCommerce Marketplace.
    Topics: marketplace, really, development, scenes, growing, addify, developer, extensions, products, developers, good, support, product, develop, woocommerce.
  • Commercetools invests €14 million in expansion - Germany-based ecommerce software provider Commercetools will invest 17 million dollars (14.45 million euros) in international growth and development. The software company wants to expand further in the Asia-Pacific region, but will also be focusing on the United Kingdom, the Benelux, Scandinavia, and North America. With the millions of euros, Commercetools Continue reading
    Topics: invests, support, million, software, ecommerce, expansion, commercetools, technology, group, development, wants, expand.
  • Creating personalized adventure books with your child as the star – the story of Bang On Books - Reading has the power to spark children’s imaginations, transporting them to magical places where anything is possible. Taking this idea a step further, Bang On Books personalized adventure books fully immerse kids in stories where they become the main character – the hero. “Bang on” is a colloquial British term describing an item as being […]
    Topics: development, child, books, personalized, woocommerce, bang, site, process, online, star, creating, adventure, book, simon.
  • Customer Personas: What Are They and Why You Should Care About Them -  This blog was originally published on June 6th, 2011 and has been updated for context and relevance on November 18th, 2022.  When you think of “personas” – what comes to mind? Are personas profiles of hypothetical customers that marketing invented? Or, are personas developed from customer surveys asking what they want and don’t want from your website? Are they segments of your web visitors? The answer to all the above is a resounding no.  What are Customer Personas? Personas are fictional characters based on actual observed behaviors of real users that a UX (User Experience) professional experiences in the field, talking one-on-one with users. These customer profiles are a composite of this qualitative research, and are typically presented as 1-2 page documents. How To Identify a Good Customer Persona  A good persona description is not a list of tasks or duties. It's a narrative that describes the flow of someone's day, as well as their skills, attitudes, environment, and goals. A persona answers critical questions that a job description or task list doesn't, such as: Which pieces of information are required at what points in the day? Do users focus on one thing at a time, carrying it through to completion, or are there a lot of interruptions? Why are they using this product in the first place?  Where are they hanging out on the Internet? Instagram? Reddit? TikTok?  How are they spending their free time?  Income level?  What are their common frustrations?  Education level?  Life Goals?  What a Customer Persona is NOT A persona is not a demographic profile, a market segment or a summation of survey data. Rather, a persona is a combination of data modeled from ethnographic and behavioral user research, as well as narrative.  The term persona often gets clumped together with market research (surveys, focus groups, etc), and though they are not the same thing, market research can certainly complement persona studies. Ethnographic Research 101 Ethnography is a qualitative method for collecting data often used in the social and behavioral sciences. Data is collected through observations and interviews, which are then used to draw conclusions about how societies and individuals function. Ethnographic research is looking at behaviors in order to understand the "whys" and build around them. Observation is key, because what people do and say can be entirely different things. For example, a small business owner may report that she does not use paper anymore - all her record keeping is electronic. But if you look at her home office, you may find binders full of printouts of Excel reports and invoices. EP Product Experience Manager (PXM) Merchandise Every Unique Commerce Experience, Without Custom Dev Work Go to EP PXM Ethnography: The Cure for the Common Customer This is why ethnography, or fieldwork  is a powerful tool. Think of Dr. Jane Goodall, famed English primatologist who was the first to observe chimpanzees making and using tools; a trait or behavior up until that point was thought of as distinctly human. Great insight comes from interaction and observation. There are three primary techniques for gathering data for persona development: Interviews - think less Jimmy Fallon and more Larry King, Oprah, or a client relationship with a healthcare professional. These sessions are one-on-one, and are more like in-depth conversations full of probing questions.  Fly on the Wall - more observational, where the interviewer may accompany the interviewee for a “day in the life” and ask questions.  Master & Apprentice - where the interviewee teaches the interviewer a system they use or common tasks they perform.    The Benefits of Customer Personas  Personas can be really helpful for design and development planning. We’re often so focused on requirements we forget who's actually using the system. Personas: Identify opportunities and product gaps to drive strategy Provide a quick and cheap way to test, validate and prioritize ideas throughout development. Give focus to projects by building a common understanding of customers across teams. Help development teams empathize with users, including their behaviors, goals, and expectations. Serve as a reference tool that can be used from strategy through to implementation When Should You Create Customer Personas?  Persona development should ideally start prior to any strategy. They are most effective when used to inform a strategy, that is, to hone in on specific opportunities to improve, innovate on, or fill other gaps, and are critical to have before making any significant changes to an existing project, or kicking off any innovation projects. Q: What does the persona research and development process look like? A: You begin with a research process that includes:  Participant and research requirements gathering Recruiting and planning the study Conducting user research interviews Analysis and synthesis of interviews Creation of the persona profile   How Should Customer Personas be Applied?  Personas are primarily developed to help determine where there are opportunities and areas for improvement in a website or application's experience. This can guide the feature set and validate your UI design decisions. You may also find value in sharing your persona data with web marketing teams to apply to A/B tests and email campaigns, your web analytics team, customer service / sales organization and even to guide your personalization strategy.
    Topics: development, care, persona, personas, users, experience, customer, strategy, data, used, research.
  • Does WooCommerce Fit B2B Companies? - WooCommerce is among the fastest growing platforms. We've addressed it many times. B2C merchants, especially, value WooCommerce's flexibility and plugin options. My expertise, however, is with B2B companies. In my experience, companies with meaningful B2B sales should not choose WooCommerce
    Topics: platform, wordpress, does, development, woocommerce, support, b2b, companies, software, plugins, fit, company.
  • Drupal Commerce Founder on Collaborative Code, Software Freedom, More - The viability of open-source ecommerce platforms may seem limited given the rise of SaaS providers such as Shopify and many others. Not so, says Ryan Szrama. He's the founder of Drupal Commerce. He wrote the code in 2005 as an addition to the open-source Drupal content management system.
    Topics: opensource, code, companies, freedom, development, project, founder, ecommerce, work, content, software, collaborative, drupal, commerce.
  • Ecommerce in Germany was worth €83.3 billion in 2020 - Ecommerce in Germany was worth 83.3 billion euros in 2020. This is an increase of 14.6 percent compared to the situation one year before. The growth is significant, as the average growth over the previous three years was ‘just’ 11.3 percent. Of course, this significant increase in gross sales of… Continue reading
    Topics: growth, goods, starting, online, development, worth, ecommerce, billion, germany, customers.
  • - Editor X and Webflow cater to a unique segment of the web development market: real web developers. It sounds strange to say that, but it's true; the likes of Wix, Squarespace, and Weebly have dominated advertising space in their attempts… Continue reading Editor X vs Webflow (Apr 2022): The Ultimate Comparison
    Topics: month, webflow, x, website, plan, development, editor, apr, ultimate, custom, comparison, design, vs, features.
  • France to pause development of ecommerce warehouses - France has announced plans to pause the development of warehouses used by ecommerce companies. This would mean a setback for online retail giants such as Amazon. The plan was announced by the newly-appointed Minister of Environment, Barbara Pompili. Last week she announced the plans, explaining how the moratorium would be… Continue reading
    Topics: announced, wants, pause, state, weapon, warehouses, ecommerce, france, amazon, development, plans.
  • Headless Commerce: A Digital Differentiator - When anything loses its head, the results are typically less than pleasant, but that’s not the case with headless commerce. Read on to learn why many merchants are warming up to the idea.
    Topics: management, apis, approach, digital, commerce, differentiator, development, headless, ecommerce, experience, merchants.
  • How AI Will Revolutionize Product Development, and How to Prepare [Insights from AWS' Senior Advisor to Startups] - As any business owner knows, product-market fit is one of the most challenging aspects of starting a business.
    Topics: advisor, help, startups, insights, data, software, prepare, development, ai, start, mishra, customer, need, revolutionize, product, senior, aws.
  • - Technology has become a fundamental part of the modern world, influencing how we communicate, collaborate, work, and even consume information. As the age of digital transformation continues, accelerated by changing human behaviors and endless innovation, technology will no-doubt shape our… Continue reading How Technology is Impacting Society in 2024: The Pros and Cons
    Topics: impacting, digital, technology, cons, society, impact, pros, tools, solutions, world, benefits, need, development.
  • How to Build a Market Development Strategy [Free Planning Templates] - Your business is getting by just fine – but still, the questions remain: Could you be selling more? Is there an opportunity to increase market share? Is there any way you could further your product diversification efforts?
    Topics: build, product, company, templates, way, existing, strategy, development, marketing, products, planning, business, market, free.
  • How to Buy Business Software, According to HubSpot's Learning & Development Manager - This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. As someone who manages HubSpot's learning technology, I've gone about buying software the wrong way at times. I've pushed ahead without the right technical partners, I've missed a contract auto-renewal deadline, and I've rolled out changes to my team without empathy for how it might affect their day-to-day.
    Topics: development, software, process, buying, manager, share, business, need, buy, team, according, ive, learning, youre, hubspots, reason.
  • How to Create an App for Your Store: Why & How to Use No-Code Ecommerce App Development - Too many companies avoid app development because they think it will be too hard but anyone with the right technology can build their own apps. See how!
    Topics: platform, mobile, apps, store, problem, create, sales, user, elements, nocode, development, app.
  • How to Stay Productive When You Work Remotely, According to HubSpot's Leadership Development Expert - One of the best training sessions I've attended for my career was the PeopleFuel®️ program by The Energy Project at HubSpot. Here, I learned that to be most productive at work, I needed to manage my energy, not my time. The training was led by Nick Congelosi, HubSpot's Management and Leadership Development Head.
    Topics: remote, meetings, remotely, youre, know, stay, development, work, help, team, productive, leadership, congelosi, expert, hubspots, according, day.
  • How to Supercharge Your Product Catalog without Replatforming - There’s a longstanding belief that if you want to change your commerce product catalog, you’re probably signing up for a full-on replatform. The reason? Catalogs are often tightly intertwined with how the commerce platform works overall. In a monolith, the catalog is tightly coupled with promotions, cart, product information management (PIM) or enterprise resource planning (ERP) systems, and order management systems (OMS). Unwinding this mess is complex and error-prone. However, supercharging your product catalog doesn’t have to involve a replatform.  Many brands struggle with rigid, inflexible product catalog management systems that make it nearly impossible to create dynamic product bundles, build shoppable landing pages, and respond quickly to market opportunities. Using EP Product Experience Manager (PXM) it’s possible to execute on unique product merchandising opportunities without custom development work or replatforming. Let’s talk about why a flexible product catalog management experience matters, and how it works.  Merchandising every moment At the heart of many frustrating commerce interactions is a broken catalog experience. Or as my colleague Julie Mall put it, “The eCommerce catalog is dead.” If you’ve ever tried to buy something from a “shop the look” page, only to have to search through endless size and color options, you’ve felt this pain. Just recently, I visited two separate landing pages from a brand collaboration to discover that sizes were fully sold out on one brand’s page, but available on the other. These types of catalog configuration and data integration issues shouldn’t be happening in 2023 — but they do all the time! Even so, brands want to take advantage of all of their merchandising and distribution options. It’s the secret to responding to a moment in time for a campaign, creating a unique product bundle or collaboration, or experimenting with a new marketing or advertising channel. Rigid catalogs stand in the way of progress, and the perceived pain of replatforming is holding brands back from making any changes. That’s why we built EP PXM to work with existing commerce systems, enabling brands to launch all kinds of creative catalog configurations without custom code. Let’s take a look at how we do this.  Get hands on with an Elastic Path Free Trial Start building the commerce experience your unique business demands with a free Elastic Path Commerce Cloud account. Get in touch with us and we will setup a Free Trial store for you for six weeks. Sign up for a free trial How EP PXM works with existing commerce platforms Unlike the traditional commerce catalog, EP PXM can output “finished products,” which can then be ingested into a traditional catalog system. This happens the same way a catalog system might add products from a PIM or ERP, only EP PXM would serve as the product data source. That way, merchandising and brand teams can work in EP PXM to build bundles and SKUs to increase average order value, quickly move excess inventory, and help their customers assemble multiple products into a single package. From there, these teams can push these bundles through their existing commerce system to be sold like any other product. In the past, it was very hard to do things like product bundling effectively without a lot of custom development work. I was visiting a snowboard website recently and was struck by an obvious bundle opportunity — a snowboard requires bindings, the rider often is buying boots at the same time, and there are multiple upsell opportunities including gloves, hats, and jackets. In today’s ecommerce experiences, the best a visitor might get are recommendations such as “people also purchased,” “shop compatible gear,” or “designed to work together.” While these offer visitors flexibility, they also push the burden of packaging multiple options to the visitor — introducing friction into the purchase process and resulting in abandoned carts from someone who was a high intent buyer. Tightly coupled catalog architectures have been a major barrier for brands to offer bundles, which leaves a missed opportunity to generate incremental revenue on the table. With EP PXM, all of the capabilities required to build bundles are built from the ground up as decoupled, independent services to give merchandisers incredible flexibility. And all of the capabilities are delivered out of the box in our Commerce Manager application, eliminating the need for custom development work or off-platform CloudOps to manage custom code. Another option would be to create influencer-focused landing pages that only exist for a moment in time. For example, brands often want to work with an athlete or an influencer to capitalize on a big win or a viral moment. Using EP PXM, pre-approved brand assets, and a simple development front end, they can quickly spin up a new landing page with a custom product bundle, processing transactions through their existing commerce system. In the past, many brands haven’t been able to move quickly enough to respond to these moments, due to the custom development required to launch this type of campaign. Building the case for a gradual replatform Some companies need to see EP PXM to believe how it empowers their merchandising and marketing teams to move faster. Seeing EP PXM in action is often enough inspiration to gradually replatform in favor of a more nimble, API-first composable commerce approach. Like any modern, agile software development project, you can test a product catalog-focused campaign, and learn enough to drive toward a future replatform. Over time, the merchandising team can solve their business problems, without grinding progress to a halt due to an expensive and disruptive replatforming process.  Instead, a brand might choose to replatform gradually with a single market or product line, continually testing and learning from each experience. I recently wrote about how to break up with your commerce monolith, describing this “start small” pattern in more detail. I encourage you to check it out if you’re interested in transitioning to Composable Commerce without the pain of replatforming all at once.
    Topics: merchandising, ep, brands, commerce, work, pxm, development, custom, catalog, supercharge, product, replatforming.
  • Important Factors Your Ecommerce Business Should Consider Before Migrating To Magento - Magento has an outstanding reputation as an ecommerce platform. First released in 2007, it is a tried-and-true option for enterprise…
    Topics: ecommerce, important, consider, bigcommerce, migration, magento, team, development, platform, migrating, need, brands, business, factors.
  • Inside Elastic Path with Nikola Radic - Our Inside Elastic Path blog series features Nikola Radic, a Principal Performance Engineer, who has been with Elastic Path for 8 years. Nikola’s role consists of optimizing the Elastic Path Commerce product to meet customer expectations and improve user experience. Learn more about Nikola and what he loves about our company. Q: Can you describe a usual workday as a Principal Performance Engineer? Nikola: My day can be very different, depending on whether I work on a customer issue or on a regular task.  Customer issues usually require my full attention and a quick and effective solution. Regular tasks may include (but are not limited to) the development of new performance features, fixing non-urgent performance issues, optimizing build pipelines etc. Generally, my ultimate goal is to improve the efficiency of both, the product and the development process. Q: In your current role is there something you are most proud of? Q: How would you describe the culture at Elastic Path? Nikola:In two words, the people and culture. However, the culture overall at Elastic Path is unique, and simply amazing. There is so much collaboration between teams, the people are friendly, and willing to help at any possible moment. Q: Thinking back from when you first joined Elastic Path, what led you to join the company? Nikola: I came across Elastic Path when looking for jobs before moving to Canada. I have had experience working in the eCommerce area before, and Elastic Path stood out to me. The culture and the job description aligned with everything I was looking for, which is what caused me to apply and join the company! Q: If you had to say to someone that was considering on applying, what would you say?   Nikola: Elastic Path is a great company to work for, and it is very rewarding, so I recommend applying. I also enjoy how we can further our skills in our role, and take professional development courses with our allowance to learn new things. Q: What is your favorite movie? Nikola: My favorite movie would have to be the first Matrix movie, and if you have not seen it, check it out!
    Topics: performance, elastic, work, path, role, customer, inside, radic, development, nikola, regular, product, culture.
  • - Meitu and Xiaomi have formed a strategic partnership to jointly launch Meitu-branded phones and other smart devices.
    Topics: smartphone, development, phones, china, launch, smartphones, selfie, vendors, xiaomi, market, company, meitu, products, cobranded.
  • Mobile commerce app development: why it’s beneficial and how to attract users - This article lays out why a mobile commerce app is beneficial for your business and how to build an m-commerce design to attract users.
    Topics: development, app, information, customers, buy, users, product, commerce, attract, mcommerce, mobile, beneficial, need.
  • New Product Development Process: Everything You Need to Know - Bringing a new product to life can be challenging. You know that you have an idea that can bring value to a target market, but you aren’t exactly sure how to bring your product to that market.
    Topics: need, stage, idea, research, market, help, product, youll, development, know, process, final.
  • Product Design & Development: How to Make Physical Products - Overwhelmed by the product development process? If you have a product design you want manufactured, this guide walks you through the entire process.
    Topics: youre, manufacturers, manufacturer, idea, design, products, prototype, development, process, product, start, manufacture, physical.
  • Rapid Prototyping: Using 3D Printing to Shorten Your Product Development Time - Trial and error is an unavoidable part of the product development process. But 3D printing technology has given entrepreneurs a faster way to iterate and improve upon their product ideas. In this episode of Shopify Masters, you’ll learn from an entrepreneur who 3D printed prototypes of his products before approaching manufacturers, an approach that greatly sped up testing and iterating times with his manufacturer.More
    Topics: prototyping, going, shorten, printing, development, knives, product, using, 3d, right, kind, knife, think, youre, kickstarter, really, yeah, rapid.
  • Remote Ecommerce Jobs: Finding the Perfect Career in Ecommerce - Find out the best remote ecommerce jobs on the market, the skills & experience required to get them & some ecommerce jobs you’ve never heard of before!
    Topics: career, finding, perfect, ecommerce, writing, remote, sales, development, customer, jobs, job, business, marketing.
  • Resources for Indigenous Entrepreneurs: Start on the Right Foot - Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
    Topics: tribal, businesses, native, development, resources, indigenous, organizations, right, programs, start, indian, entrepreneurs, foot, business.
  • Skip Product Development: Learn the Steps to Starting a Reseller Business (Plus 5 Opportunities for 2021) - You don’t need a revolutionary new product idea to sell things online. In fact, you don’t even have to manufacture your own products to start your own ecommerce business. Becoming a reseller is a great way to start selling online without starting from square one.More
    Topics: skip, resale, reseller, learn, sales, starting, reselling, permit, plus, development, product, steps, products, vintage, business, opportunities, sell.
  • Stripe Review: Payment Processor With Advanced Development and Clear Pricing - The Stripe payment processor has some romance behind it. Not only does it have big-name clients like Lyft, Target, and Warby Parker, but the impressive team of co-founders certainly brings a bit of glamour into the equation. In this Stripe… Continue reading Stripe Review: Payment Processor With Advanced Development and Clear Pricing
    Topics: development, checkout, clear, account, processing, review, stripe, support, companies, advanced, payment, business, pricing, processor, tools, online.
  • The End of the Monolith Commerce Platform - As Hemingway so adroitly put it in The Sun Also Rises: Bill: "How do you go bankrupt?” Mike:  "Two ways,  gradually, then  suddenly.”   And what relevance is this to the eCommerce space - well, I believe that we are seeing the tipping point in this space away from the monolith to a faster, more flexible, commerce landscape which delivers real benefit to both an organisation but also to their clients and suppliers - and the pace of change is accelerating. First, let's be clear that the first age of eCommerce when the likes of ATG, IBM Websphere, and Hybris were the only games in town - they were a revelation; delivering a full suite of capabilities that allowed organisations to sell online and make, in many cases, a huge contribution to their profit margins, reach, and brand. However this also came at a cost, not just in development, hosting, and management but also setting strict guardrails on what could be sold, when, and how.  Gradually, the buildup of technical debt (the outstanding development request, enhancements, and bug fixes), the sheer cost of maintenance, upgrades, and changes in the way customers want to engage has meant that organisations had to look at something different. So the second wave of eCommerce came along - lighter weight, maybe headless, maybe SaaS, and increasingly microservices based, and a few companies started to move off their monoliths.  Or perhaps, more factually, they started to explore how they might replace some aspects of the full function stack - the cart maybe or the checkout.  Small steps because one thing that the monoliths did was deliver: You want promotions? Tick.   Multiple catalogue management? Check! Variations and bundles? Step this way. And so on for security, scalability, OMS...   Ready to Consider Replatforming? If your business has outgrown your current ecommerce platform, check out our webinar, "Replatforming Tips to Embrace Composable Commerce," for advice on how to move to a more modern solution. Watch the Webinar and that created a problem to the second generation, they just were not as functionally rich as the monoliths - and if you wanted that then there was often a huge amount of external development to be done. Change was coming but coming slowly. But now it feels that the tipping point has come with the advent of three major changes:  Development of core commerce capability on the new SaaS / Headless / Microservices architecture Composable Commerce allowing for the plug and play implementation of best of breed/need technology The development of migration blueprints enabling a low-risk movement to the new solution Commerce is more than a cart and check out - today's organisations want to operate across multiple business models - B2B, D2C, B2C, and marketplaces.  Further, they need to manage the catalogues that are presented to the different customers; based on geo, channel, brand, spend, segment overlayed with sophisticated promotions, and capable of managing complex bundles - and of course scalability and security is a given. Building on the basis of a MACH (Microservices, API First, Cloud Native, Headless) architecture to deliver these business capabilities, so the merchandiser can get back to their day job is now expected in a solution (and delivered in a few). Composable Commerce builds on the core commerce advances to deliver the non-core commerce required functionality be it Search, CMS, PIM, OMS, Taxation etc. With the correct pre-built integration, be it via Accelerators or Pre-Composed Solutions™ you can choose your technology of choice based on price point, functionality, etc. and build out your tailor-made solution but without the months of custom integration that would have been required previously.  Elastic Path also provides Composable Commerce XA™ - a support offering which de-risks ownership of a solution made of multiple components by providing first line support for the whole application.  You have an issue with the "shop", one number to call, one team to help. Finally, and as important as the previous two advances, is the development of migration blueprints - a known route that covers not only the migration of data, but of functionality and organisational capability. Critically, this input has to come from an SI or agency who has a foot in each camp; with experience implementing a monolith and of working with a next generation composable commerce solution, performed the functional and organisational gap analysis, and developed a repeatable solution to ensure minimum risk moving from A to B. At Elastic Path we recognize that no two solutions are the same, so working with our partners have developed the first of our blueprints; read about the Elastic Path solution for brands migrating off Sales Force Commerce Cloud towards a Composable Commerce approach. In the near future additional solutions for Hybris will be announced. A few brands have migrated from their monolith, or are in the process of doing so, but it has been slow and faltering steps - the "gradual" phase. What is happening now is an acceleration into the "suddenly" phase, supported by the developments in functionality, composability, and migration blueprint. The change is coming, and it's coming faster than you think. Elastic Path Commerce Cloud, our technology, and SI/agency partners are the fulcrum for that change.
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  • What Is Product Development? Learn The 7-Step Framework Helping Businesses Get to Market Faster - Interested in making your own product to sell from scratch? Use this product development process framework to bring your next product to market, quickly and easily.More
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