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China’s cosmetics startup Yatsen to buy 35-year-old skincare brand Eve Lom
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In China’s cosmetics world, where foreign brands were historically revered, indigenous startups are increasingly winning over Gen Z consumers with cheaper, more localized options. One of the rising stars is the direct-to-consumer brand Perfect Diary, which is owned by five-year-old startup Yatsen. Yatsen impressed the capital market with a $617 million initial public offering on […]
Topics: diary, skincare, brand, buy, million, yatsen, brands, sales, lom, startup, chinas, cosmetics, yuan, techcrunch, company, eve.