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Top 2024 resources on different

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Learn more about different to improve your e-commerce strategy.

  • 10 How-To Videos That Really Work (And Why) - How-to videos are an especially compelling way to learn how to do something online because the video shows you exactly how to do it.
    Topics: videos, shows, learn, marketing, really, video, audience, howto, work, showing, viewers, different.
  • 10 Little Call-to-Action Tweaks That Could Give Your Conversion Rates a Big Bump - At HubSpot, we're constantly A/B testing conversion path elements — landing pages, calls-to-action (CTAs), and emails — to see how we can generate more leads, MQLs, and customers.
    Topics: rates, big, ctas, hubspots, blog, conversion, tweaks, little, cta, page, winner, website, different, test, audience, bump, calltoaction.
  • - Remote jobs are a relatively new concept – even just a couple of decades ago, they would have seemed nearly impossible. But, with increased globalization and rapidly improving technology, these days, they’re becoming the new normal. Remote jobs allow you to have a fulfilling career, while also offering the chance […]
    Topics: jobs, different, working, skills, remote, help, marketing, job, work, youre.
  • 16 Best Types of Charts and Graphs for Data Visualization [+ Guide] - There are more type of charts and graphs than ever before because there's more data. In fact, the volume of data in 2025 will be almost double the data we create, capture, copy, and consume today.
    Topics: graphs, example, type, chart, help, charts, guide, visualization, data, best, different, types.
  • 20 Free Personality Tests You Can Take Online Today - Personality tests are a great way to explore different aspects of who you are and uncover layers you perhaps hadn't recognized about yourself before.
    Topics: free, youre, career, online, type, emotional, different, personality, test, results, questions, today, tests.
  • 20 of the Best Infographic Examples to Inspire Your Next Design - There's a lot to like about well-designed infographics — whether it’s the beautiful typography, concise messaging, clever layouts, or bold graphics. Not to mention that people retain 65% of information passed along with an image compared to only 10% when they listen to the same piece of information.
    Topics: best, inspire, visual, examples, infographic, design, infographics, information, help, working, text, easy, different.
  • 3 Native Entrepreneurs in Different Sectors - Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
    Topics: entrepreneurs, support, sure, quis, tribes, business, help, different, tribal, totem, native, valandra, sectors.
  • 5 Contact Management Tips to Make Your Business More Productive - Proper contact management is essential to keep your business productive and organized. But while technology offers countless solutions to effectively manage contacts at scale, without good processes your contacts can get messy very quickly.
    Topics: tips, right, different, contact, email, apps, business, contacts, need, productive, management, data.
  • 5 Email Testing Tools to Try (& What to Test on Them) - A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing.
    Topics: try, things, test, ab, tested, different, marketing, testing, tests, tools, email, types.
  • 5 Reasons Your Ecommerce Store Needs a Mobile App Today - The convenience fueled by widespread adoption of smart devices has resulted in a revolution.
    Topics: mobile, ecommerce, shopping, checkout, apps, reasons, users, customer, needs, interactive, user, app, different, experience, store, today.
  • 8 Simple Ways to Segment Your Social Media Audience - Segmentation is not a new concept for marketers. We use segmentation to send personalized emails, create buyer-specific pricing models, and understand the behaviors of our most loyal customers.
    Topics: audiences, segmentation, target, social, create, simple, relevant, ways, media, segment, group, audience, different.
  • 9 Tips for Working With Teams in Different Timezones - As remote work and satellite offices become more common, marketers are discovering that global teams can be incredibly beneficial to a company's culture and ability to hire diverse talent.
    Topics: hours, work, different, youre, schedule, tips, global, working, team, international, teams, timezones.
  • A Scientist’s Approach to Hydration—and Recurring Revenue - In this episode of Shopify Masters, John Sherwin of Hydrant shares why you can’t be a perfectionist with product launches and how to find the ideal apps for running a subscription business.More
    Topics: hydrationand, revenue, really, customers, way, value, hydration, recurring, products, youre, different, approach, product, going, scientists.
  • A wave of LatAm fintechs are laying down new global commerce rails - When it comes to e-commerce, the world is smaller than ever. Developing a new global financial infrastructure capable of supporting a world dominated by digital commerce is a massive challenge.
    Topics: wave, rails, fintechs, america, latam, transactions, merchants, techcrunch, need, latin, payments, ecommerce, different, platforms, commerce, laying, global.
  • AI Applications Across 12 Different Industries - Some businesses have used AI for years; others were prompted by the recent AI gold rush to jump on the train.
    Topics: example, sales, help, industries, tools, used, different, applications, students, ai, understand, content.
  • Berlin Brands’ Exec on Ecommerce Acquisitions, Technology, More - Berlin Brands Group started on eBay 15 years ago. It is now a global ecommerce powerhouse, with over $300 million in annual revenue across a dozen or more brands. Managing Director Christian Salza addresses the company's acquisition process, its focus on technology, and more.
    Topics: exec, brand, products, technology, started, brands, ecommerce, different, amazon, million, berlin, im, product, acquisitions.
  • Best Customer Data Platform Companies - Imagine having a bunch of puzzle pieces scattered in different places — that's not very helpful. If you put them together, they tell a more cohesive story. 
    Topics: data, cdps, best, available, cdp, customer, pricing, platforms, marketing, tools, platform, companies, different.
  • Best Signature Fonts for Emails and Documents - If the subject line of an email is the attention getter, then the signature is the lasting impression you make on the reader. 
    Topics: best, choose, impression, email, signature, font, sign, different, fonts, emails, documents, size.
  • BigCommerce Named a Strong Performer Among B2B and B2C Ecommerce Platforms by Industry Report - At BigCommerce, we strive to provide the best tools and resources to help merchants across the world make the most…
    Topics: strong, b2c, different, wave, ecommerce, named, industry, categories, b2b, tools, platforms, performer, trusted, report, forrester, bigcommerce.
  • Brought Back to Life: How Pantee Uses Deadstock to Upcycle the Fashion Industry - With an eye towards building a sustainable fashion brand, Amanda and Katie McCourt set out to scale a brand that turns “deadstock” t-shirts into underwear. Through hours of research, customer interviews, and an uber successful Kickstarter campaign, the two sisters built Pantee.More
    Topics: underwear, way, life, product, things, industry, upcycle, good, pantee, fashion, lot, different, really, weve, deadstock, brought, kickstarter, uses.
  • - Businesses of all sizes rely on email marketing to not only reach their existing audience but to widen their reach and attract more customers.  But with so many different email marketing campaign tools on the market, all promising success and… Continue reading Campaigner Review: What Does This Marketing Platform Have to Offer?
    Topics: customers, marketing, campaigns, features, email, campaigner, platform, example, different, customer, sms, review, does, offer.
  • - There are a host of different payment platforms that you can partner with to process payments for your digital business. However, finding the right one is often difficult, especially when you consider the variable rates and different features offered by… Continue reading Checkout.com Review (2022) – Fees, Solutions, and Features
    Topics: major, risk, solution, fees, platforms, different, support, payment, payments, store, solutions, features, checkoutcom.
  • Content Mapping 101: The Template You Need to Personalize Your Marketing - When prospects first come to your business page, they probably won’t just click and buy your offering immediately. They’ll most likely be searching through your site to learn more about it, gauge the level of trust people have in your company, and be on the lookout for resources to help them achieve their goals. You can create this experience by content mapping.
    Topics: template, personalize, stage, lifecycle, mapping, buyer, content, help, personas, marketing, different, map, plan, need.
  • Cross-border trustmark Shopping Secure launched - Dutch ecommerce association Thuiswinkel.org has launched Shopping Secure, a trustmark for cross-border ecommerce companies. The international trustmark can be used by both B2C and B2B companies. According to Thuiswinkel.org, Shopping Secure was launched to respond to a common need from the international ecommerce industry. CEO Wijnand Jongen says that online… Continue reading
    Topics: international, shopping, trustmark, different, crossborder, laws, thuiswinkelorg, online, ecommerce, launched, secure.
  • Direct vs. Indirect Competition, Explained - Competition is essential for growth, but only when a business properly evaluates its competitors and betters itself to keep up. Even in marketing, analyzing the competition is healthy and can help inspire you to learn and adapt the business to better meet consumer needs.
    Topics: indirect, competition, different, products, competitors, direct, help, social, marketing, explained, chicken, vs.
  • Dostavista rebrands to Borzo, raises €30 million - Dostavista, a same-day delivery service from Russia, today announced that it has changed its name to Borzo. This way its businesses in ten different countries are united under a single brand. As part of its growth strategy, Borzo also raised 35 million dollars (29.95 million euros). The money was raised… Continue reading
    Topics: russia, rebrands, dostavista, million, brand, borzo, raises, different, sameday, wants, strengthen, delivery, company.
  • Easol raises $25M for its experiences and event marketing, booking and payments platform - The gradual return of tourism and travel in the wake of the COVID-19 pandemic continues to see a wave of startups raising rounds of funding to meet new opportunities in the market. In the latest development, Easol, which has built event and experiences software that third-party companies can use to market and sell bookings — […]
    Topics: software, customers, event, 25m, experiences, million, market, growth, techcrunch, easol, platform, booking, events, marketing, different, experience, raises, payments.
  • - Most European internet users shop online. Ecommerce is still growing, but slower than before. Last year, Europe’s online B2C total sales volume increased by 6 percent to 899 billion euros. The growth is slower than in 2021. According to a report from Ecommerce and EuroCommerce, ecommerce in Europe grew 12…
    Topics: expect, growth, ecommmerce, volume, ecommerce, expected, europe, grow, continues, slower, sales, total, inflation, online, different.
  • Egyptian social commerce startup Brimore raises $25M led by IFC and Endure Capital - The Egyptian social e-commerce market will be worth over $14.8 billion by 2024. The opportunity in the market can be attributed to the growth in online social sellers in the country, over 1.25 million them, helping little-known brands sell and distribute their goods via different networks. Brimore–a market leader in the country and, to an […]
    Topics: commerce, raises, sellers, techcrunch, products, led, endure, brimore, market, platform, suppliers, capital, ifc, infrastructure, egyptian, different, startup, social.
  • Finding Sweet Success with Sugar Free Beverages - One fateful dinner party led Cristina Ros Blankfein and Jennifer Ross to ideate the zero sugar beverage products behind Swoon. In this episode of Shopify Masters, Cristina shares with us their approach to finding and working with flavor scientists, manufacturers, and trade shows.More
    Topics: sugar, finding, products, lot, success, free, thats, things, product, different, beverages, sweet, simple, really, customers.
  • Getting Started on IG: A Beginner’s Guide to Instagram Marketing -   Are you a new creator or ecommerce brand that wants to market on Instagram? Learn everything you need to know about Stories, Reels, influencers, and more to build your brand on IG.More
    Topics: different, posts, profile, marketing, users, instagram, content, guide, beginners, hashtags, contest, post, started, ig, getting.
  • Growing a Niche Product into an 8 Figure Business - Life and business partners Colby and McKenzie Bauer are bringing functional and expressively minimalist accessories to market with Thread Wallets. Injecting creative designs into the sleepy category, the Bauers built the business out of their home and grew it into an 8 figure business. In this episode of Shopify Masters, we chat with Colby on the importance of hiring, rebounding from failures, and word of mouth.More
    Topics: need, business, figure, growing, youre, different, dont, know, going, really, thats, product, right, niche.
  • Hot Takes on the Top ERP and Inventory Tools - Scott Scharf is co-founder of Catching Clouds, the leaders in e-commerce accounting that offer a solution for entrepreneurs who struggle with understanding – or even getting – accurate financial information about their business. Scott collaborates with his co-founder and wife, Patti Scharf, who is a CPA that provides the deep accounting expertise, while Scott focuses […]
    Topics: platforms, solution, erp, planner, different, tools, hot, implementing, scharf, scott, takes, inventory, ecommerce.
  • How Benefit Segmentation Will Take Your Marketing Campaigns to the Next Level - If you're a fan of HubSpot's Inbound Marketing Methodology, you probably understand the importance of customer success. In fact, 70% of businesses with growing revenue prioritize customer success as "very important." So, if you want your business to succeed you must make sure your customers do, too.
    Topics: segmentation, customer, phone, different, airbnb, marketing, ford, customers, benefit, product, level, value, campaigns.
  • How LastObject Broke Their Crowdfunding Goal in 22 Minutes - The team behind LastObject is on a mission to eliminate single-use plastic by designing items that can replace everyday disposable household items. In this episode of Shopify Masters, Isabel Aagaard shares LastObject’s journey of product development, finding a product-marketing fit and life after crowdfunding success. More
    Topics: minutes, product, really, kickstarter, broke, lot, crowdfunding, sustainable, lastobject, think, actually, goal, doing, different, things.
  • How Primary Colors Help HubSpot Build a CRM That Customers Love - At HubSpot, customer experience comes first. Always.
    Topics: customers, experience, product, hub, marketing, different, hubspot, customer, crm, love, primary, colors, build, team, help.
  • How SEO is Different Around the World, According to HubSpot Content Strategists - In 2020, brands are increasingly growing global awareness with international marketing strategies. And, one major way they've driven traffic from different regions to their site is through international SEO.
    Topics: country, seo, content, world, google, strategists, engines, international, research, different, according, strategy, search, hubspot.
  • How SKIMMS, Liquid Death, and Other Brands Made Age-Old Products Feel New, Exciting, and Different - Let’s face it — there’s always another brand out there that makes a product similar to yours. Chances are that there are quite a few brands that make products or services similar to yours.
    Topics: products, water, exciting, dollar, different, unique, brands, death, shave, ageold, skims, skimms, club, feel, liquid.
  • How This Dinnerware Brand Grew Through Influencer Gifting - When Joe Parenteau had difficulties finding simple, timeless, and sustainably made dinnerware as a gift for his mom, he decided to create Fable as the answer. In this episode of Shopify Masters, Joe shares with us his approach of launching in one city at a time and the importance of influencer gifting.More
    Topics: able, dinnerware, going, different, product, actually, brand, work, lot, think, grew, really, influencer, gifting, products.
  • How This Direct To Consumer Fashion Brand Found Its Product Market Fit - Aaron Luo and Carmen Chen Wu are the complementary co-founders behind handbags maker, Caraa. With Aaron looking after finances and Carmen applying her CFDA award-winning design skills, the duo has built a direct to consumer brand that combines fashion with function. In this episode of Shopify Masters, Aaron Luo of Caraa shares the importance of having a complementary partner, testing your ideas in the market, and how to find an ideal pricing model.  More
    Topics: lot, consumer, think, sourcing, market, direct, brand, fashion, start, thats, product, customers, really, different, fit.
  • How This Plant Based Ramen Brand Built A Community of Thousands Prior to Launching - Kevin Lee and Kevin Chanthasiriphan grew up enjoying the vast noodle offerings from their Taiwanese and Thai upbringing. Together they launched immi, a ramen brand that paid homage to their favorite foods while using high-quality ingredients that are nutritious and 100% plant based. In this episode of Shopify Masters, the two Kevins share how they built a community of thousands prior to launching, and how they overcame a 6-figure inventory setback.More
    Topics: kchan, immi, prior, know, thousands, thats, product, ramen, built, based, launching, community, plant, lot, actually, different, brand, going.
  • How This Serial Entrepreneur Built An Incubator That Powers Multiple 8-Figure DTC Brands - Blazar Capital is an incubator and venture capital firm specializing in direct-to-consumer brands. With 8-figure businesses in a multitude of industries, Blazar Capital's brands span everything from home goods to fashion to cosmetics. CEO Christian Arnstedt launched the business in 2017 by building brands from scratch. Now as an investor on Denmark's Shark Tank (Løvens Hule), he’s helping other founders reach their potential. In this episode of Shopify Masters, we sit down with Christian in his Copenhagen office to hear his learnings from building direct-to-consumer brands, what he looks for when investing, and how he navigates failures.More
    Topics: 8figure, brand, thats, able, built, incubator, dtc, brands, different, entrepreneur, think, blazar, serial, work, things, team, multiple, powers.
  • How We Prioritized Which Review Sites We Care About at HubSpot - This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. HubSpot CEO Brian Halligan has said it many times: More businesses die each day from overeating than from starvation. They spread themselves across so many different priorities that it becomes impossible to gain major traction with any of them.
    Topics: prioritized, different, score, site, scoring, customer, sites, criteria, hubspot, important, review, care.
  • How a “Nightmare” Ring Shopping Experience Turned Into a Niche Business - Shopping for wedding bands is a high stakes experience, due to the cost and nature of the product. So when John Ruggiero and Michelle Luchese went shopping for a wedding band for John, they had a “nightmare” experience finding one that matched his personality and budget. That’s when they decided to launch Manly Bands, a line of rings that uses high-quality, non-traditional materials like dino bone, meteorite, and deer antler. In this episode of Shopify Masters, John and Michelle discuss how to differentiate themselves in a saturated market and how to hire the ideal team for expansion.More
    Topics: customers, things, business, thats, shopping, lot, nightmare, experience, ring, niche, really, product, rings, customer, youre, turned, different.
  • How to A/B Test Your Pricing (And Why It Might Be a Bad Idea) - A/B testing the pricing for your product is a little bit like Goldilocks.
    Topics: ab, bad, product, testing, test, customers, idea, pricing, revenue, price, prices, different.
  • How to Build Community-Centric Virtual Events, According to Moz's CMO - As you're probably well-familiar at this point, 2020 has brought with it plenty of disruption and change.
    Topics: build, virtual, events, community, experience, sessions, cmo, attendees, event, according, mozs, support, communitycentric, speakers, different.
  • How to Choose the Best Fonts for T-Shirt Designs - Want to create compelling text-based t-shirt designs but aren't sure how to choose the best fonts for t-shirt designs? Check out this guide.
    Topics: best, different, choose, typography, tshirt, fonts, right, youre, design, designs, font, text, resources.
  • How to Create Product Variations With Elastic Path Commerce Cloud? - Since the emergence of eCommerce, marketers, merchandisers, and catalog managers have been continuously tasked with the difficult responsibility of creating streamlined online experiences that mimic the personalized, in-store shopping experiences that we are all accustomed to. However, rather than having customers available to interact with your products and sales associates directly, to help them easily find exactly what they’re looking for, your teams now have to design new functionality to achieve the same goals. One of the more challenging functionality that eCommerce teams have struggled with is product variation. As a merchandiser, you want to be able to clearly present all the options you have available for your products to make it easier for customers to visualize them and influence a potential sale. This is no easy feat with antiquated, traditional eCommerce platforms. In this article we’ll walk through how you can easily tackle product variations with Elastic Path Commerce Cloud.   What are Product Variations? Product variations refer to the options that are available for customers to choose from, that relate to a parent product. This can be better explained using footwear. Let’s say you manage a shoe store that sells the Runner 5000 running sneaker (the parent product). That running sneaker could come in different: colors (black, blue, white, gold); fits (standard, wide, narrow); sizes (6-13); and fabrics (canvas, nylon, recycled). Each combination built from these options is known as a child product, and together all make up the complete product variation list for that parent product. The same idea could be applied to our phones that come in different colors, sizes, and memory storage, or our furniture that comes in different dimensions, materials, fabrics and more. Product variations essentially represent the combination of options by which a parent product varies. Providing these variations under a single product brings great value to the customer, as it grants them a way to easily navigate between the various combinations and find exactly what they’re looking for instead of searching through endless product listing pages. However, many traditional legacy platforms have not been able to keep up with the needs of eCommerce teams to create and manage their product variations.   The Problems Merchandisers Face Today Variations Limit Most traditional platforms like Salesforce Commerce Cloud and Shopify, and even modern solutions like Commercetools, only allow for 200 variations at a time. This can be quite burdensome for fashion, apparel, furniture, and cosmetic brands that come in thousands of variations. Due to the limitation in variations, eCommerce teams are usually forced to devise strategies for how they can break up their high degree of product variations into smaller categories, in order for them to work within their platform’s restraints. This ultimately leads to less efficiency, delayed launches and less time left for experimentation and innovation with other digital strategies.   Lack of Customizations In addition to variation limits, traditional legacy platforms also lack the flexibility to allow eCommerce teams to customize their child product variations. Traditionally, when child products are generated from a parent product, they inherit all of the same product attributes, such as price and product details etc. These platforms were built in a way that causes products and attributes to be tightly coupled together. This makes it very difficult to isolate and customize each child product to allow for separate merchandising. For example, let’s say you wanted to spin up a Breast Cancer Awareness Campaign, that would group all pink products under a new category with sale prices. Rather than being able to leverage your pre-existing product data to build your new category, you would be forced to build each product again with the new corresponding pricing for that campaign. This type of process limits the ability for your merchandising team to move quickly and capitalize on unique campaigns that appeal to your customers. However, with the newly launched product variations inside of Product Content Management from Elastic Path Commerce Cloud, these problems are issues of the past!   Interested in Learning More About Elastic Path Commerce Cloud? Launch and optimize innovative experiences fast, with a modern, headless, SaaS, API-first, & microservices-based commerce platform. See the Future of eCommerce   How Can I Create and Manage Product Variations with Elastic Path? Product Variations from Elastic Path eliminates the need of coping with painstaking workarounds and allows you to create and manage up to 10,000 variations in seconds. Compared to traditional platforms that only allow for 200 variations, this is a 50X increase in the industry standard. In addition, the decoupled architecture of Product Content Management also allows you to leverage one product data repository to build and customize many catalogs within the same store, for multiple uses. This means brands will now have the flexibility to use their existing product data and customize different attributes and child products to build different catalogs for different users and occasions for innovative merchandising.   Follow along with the video below and see how easy it is to set up your product variations.   You can also follow along with the steps below:  Step 1: Navigate to Products under Product Content Management in the menu to the left. Step 2: Navigate to Configurations under Product Content Management in the side menu bar. Step 3: Navigate to Variations under the Configurations menu. Step 4: Click “Add Variation” to create your new variation. Step 5: Name your variation. Step 6: Click “Next” to add your options. Step 7: Create a name and a description for each option you create. (Ensure that there are no spaces in your naming convention. You can use hyphens “-” to separate words). Add as many variations until you need. Step 8: Add as many variations until you need. Step 9: Repeat steps 4-8 until you have recorded all of your variations. Step 10: Navigate to your parent product under Products in the side menu bar. Step 11: Click into your parent product and navigate to the Variations tab. Step 12: Click “Associate Variation” and each variation you want to be associated with the product. Step 13: Once you have associated all the desired variations, under Child Products click “Rebuild Variations” and you’re done! Once you’ve built your child products, all child products will appear under the Products and you will have access to customize each child product as you see fit. It’s that easy! This has already begun to save many of our customers a lot of time and hassle when merchandising their products. We hope this was helpful and as always, if you have any questions on how this functionality works or would like to learn more, you can always reach out to us!  
    Topics: commerce, parent, product, child, products, cloud, path, variation, navigate, platforms, ecommerce, elastic, create, different, variations.
  • How to Create a Stunning Presentation Cover Page [+ Examples] - When you're focused on creating a meaningful, persuasive presentation, it's easy to overlook the cover page. But giving that first page of your deck a little more love can actually go a long way towards grabbing your audience's attention early on and setting the tone for the rest of your presentation.
    Topics: examples, need, different, stunning, create, cover, simple, youre, page, template, slide, presentation.
  • How to Determine a Bidding Strategy for Different Types of Ads - When I first learned how to ride a bike, I remember being scared. It was a daunting process because I'd never done it before and was terrified of falling. I actually remember feeling similarly when I first started getting into paid advertising campaigns at the marketing agency I worked at. The first time doing anything can be an intimidating process.
    Topics: ads, good, facebook, spend, target, determine, different, bidding, cost, google, types, strategy, bid.
  • How to Enable Data-Driven Decisions by Integrating Your Apps - How big is your business's database? From the moment someone becomes interested in your product or service and long after the purchase, you're collecting data — and it can multiply fast.
    Topics: different, datadriven, customer, apps, businesses, teams, leads, decisions, integrating, right, marketing, tools, enable, business, data.
  • How to Find the Perfect GIF: 10 Must-Try Websites - Serving as snackable — and often laughable — bits of visual content, GIFs help us accurately convey our thoughts and feelings when we're limited to virtual communication. The trouble is, finding the perfect GIF by hunting through Google Image Search or that desktop folder of your favorites can take way more time than it's worth.
    Topics: musttry, perfect, search, content, reaction, image, gifs, websites, different, share, gif, youre, way.
  • How to Fit AI Into Your Content Marketing Strategy [+ Its Biggest Pitfalls], According to Jasper's Head of Enterprise Marketing - In a new commercial for Mint Mobile, co-founder Ryan Reynolds reads from a script written entirely by ChatGPT.
    Topics: ai, fit, enterprise, marketing, samyutha, work, pitfalls, piece, jaspers, head, content, biggest, generative, different, marketers, strategy.
  • - Welcome to the new world, where learning how to sell feet pics online really can help you make some serious cash. It might sound unusual, but selling pictures of your feet from the comfort of your own home can be… Continue reading How to Sell Feet Pics and Make Money Fast Online (2023)
    Topics: sell, money, youre, feet, pictures, different, selling, foot, online, images, sure, pics, fast.
  • How to Use SEO Data to Make Better Marketing Decisions - As marketers, we know that search engine optimization (SEO) is necessary. It helps webpages rank highly on search engine results pages (SERPs). After all, 67% of all clicks go to the first five organic search results on Google. So for traffic, SEO is a must.
    Topics: decisions, search, traffic, volume, content, seo, organic, marketing, better, data, website, product, different.
  • Hreflang Tags: The SEO Attribute for Content in Multiple Languages - Have you ever visited a webpage that was in a different language, and your browser asked you if you wanted to change it to your first language?
    Topics: user, languages, content, engines, multiple, page, language, hreflang, search, different, attribute, tag, seo, tags.
  • I Asked ChatGPT to Write 3 Different Marketing Job Application Emails — Here's What I Got - Here’s a confession: If someone asked me how I was able to land two of the most exciting full-time marketing roles in my career, my first instinct would have been to say that I was just “lucky.”
    Topics: heres, emails, asked, email, company, application, information, marketing, content, different, tone, manager, job, voice, write, hiring, chatgpt.
  • Is Internal Recruitment Good for Business? - During my days as a journalist, I saw many different forms of recruitment take place. It was common to see reporters and photographers recruited from all over the country to work with the team.
    Topics: business, different, employees, good, role, internally, employee, internal, company, external, position, recruitment.
  • JOKR launches in New York with a different take on on-demand delivery - For years now, the world of retail has been evolving. Whether it’s next-day delivery with Amazon Prime or subscription D2C services or on-demand delivery from Postmates, we’re growing increasingly accustomed to being able to buy something and have it arrive at our door relatively quickly. Tomorrow, a new startup is launching in New York with […]
    Topics: different, ondemand, wholesalers, jokr, launches, inventory, techcrunch, wenzel, need, delivery, order, customers, york.
  • Launching A Niche Business with $500 - Jason Wong is a serial entrepreneur who loves to thoroughly research and challenge himself to launch quickly and efficiently. In this episode of Shopify Masters, we speak with Jason Wong on why he decided to launch Doe Lashes, the research he did to find customer pain points, and how he launched with around $500 and in a matter of few a days. More
    Topics: different, business, lot, lashes, brands, launching, really, dont, able, niche, things, brand, product.
  • Leveraging Influencer Marketing to Build a 7-Figure Jewelry Brand - Nominal is the jewelry brand that blends culture and fashion to create meaningful accessories. Founded by life and business partners Lena Sarsour and Akram Abdallah, Nominal grew from an idea of expression into a 7-figure business. On this episode of Shopify Masters, Akram shares with us how the company found ideal manufacturing partners and how to use influencer marketing to scale the business.More
    Topics: brand, thats, try, build, started, business, marketing, theyre, 7figure, really, different, influencer, dont, jewelry, lot, product, leveraging.
  • Multivariate Testing: How It Differs From A/B Testing - There’s seemingly no end to what you can test in your marketing — conversion rates, offer placements, and even which titles perform better. 
    Topics: variables, differs, different, ab, test, multivariate, page, testing, traffic, tests, results.
  • Omnichannel, a key element for the future of commerce in Mexico - If you are a business owner and looking to increase your sales during this pandemic, this interests you.
    Topics: key, future, business, payment, different, commerce, omnichannel, physical, digital, element, technology, online, sales, businesses, mexico.
  • - CRM software is all the rage right now, as many businesses look to optimize their sales pipeline and improve functionality. Pipedrive, a unicorn startup, with a value that soars above $1 billion, is a popular choice for businesses looking for… Continue reading Pipedrive CRM Review (2023): Is This The Right CRM Tool for You?
    Topics: tool, crm, lets, reports, support, pipedrive, easily, email, right, deal, review, different, sales.
  • Product Pages: 16 Best-in-Class Examples and Why They Work - Looking for inspiration for your ecommerce product pages? Take notes from these 16 beautiful examples.More
    Topics: page, customer, different, work, product, information, bestinclass, images, pages, mattress, examples, design, shoppers.
  • SEO: 7 Ways Ecommerce Sites Create Duplicate Content - I've never worked with an ecommerce platform that was entirely free of duplicate content. Some platforms are better at containing the sprawl. But one change in the settings or the code could accidentally produce duplicates — i.e., different pages with different URLs for the same piece of content.
    Topics: canonical, create, search, ecommerce, url, engines, duplicate, sites, content, urls, ways, seo, pages, different.
  • SnackMagic picks up $15M to expand from build-your-own snack boxes into a wider gifting marketplace - The office shut-down at the start of the COVID-19 pandemic last year spurred huge investment in digital transformation and a wave of tech companies helping with that, but there were some distinct losers in the shift, too — specifically those whose business models were predicated on serving the very offices that disappeared overnight. Today, one […]
    Topics: business, marketplace, company, working, products, different, snackmagic, picks, wider, techcrunch, platform, snack, gifting, items, companies, snacks, boxes, expand, buildyourown.
  • Snacking on 7-Figures: How FireCreek Snacks Escaped Bankruptcy and Pivoted Online - In this episode of Shopify Masters, we chat with Dustin Riechmann of FireCreek Snacks. Dustin shares how the company moved online, escaped bankruptcy, and found ideal partnerships for expansion.More
    Topics: thats, lot, different, im, bankruptcy, things, escaped, online, business, snacks, going, snacking, 7figures, firecreek, really, pivoted.
  • Social Media Copywriting: Expert Tips for Composing Text on 5 Different Platforms [Bookmarkable] - Most of us know that nailing social media copywriting and maintaining an active social presence is essential to a brand’s marketing strategy. After all, over 90% of marketers say that social media is essential to their business. And yet, managing it continues to be a source of frustration for many.
    Topics: copywriting, instagram, posts, media, post, different, content, platform, character, social, copy, tips, bookmarkable, platforms, text, composing, expert.
  • Squarespace adds support for memberships and paywalled content - Squarespace is adding a new monetization option for websites built on the platform: Member Areas, where businesses can charge for access to exclusive content. Chief Product Officer Paul Gubbay said that particularly in the midst of the pandemic, businesses on Squarespace “want to experiment with different ways to make money.” They can already use the […]
    Topics: areas, memberships, paywalled, support, member, different, squarespace, access, content, platform, adds, website, gubbay, techcrunch, sell, wants.
  • Stockly lets e-commerce websites sell out-of-stock items from a shared inventory - Meet Stockly, a French startup that keeps the inventory of various e-commerce websites in sync. When you see an out-of-stock item on an e-commerce website, chances are you leave that website and try to find the same item on another site. If you operate an e-commerce website, Stockly lets you sell items even when they’re […]
    Topics: ecommerce, techcrunch, outofstock, website, startup, thirdparty, sell, items, shared, inventory, supplier, websites, specific, different, stockly, item, lets, various.
  • Tackling touchpoints on your customer’s path to purchase - Many startups are hyper-focused early on with their ads' click-through rate (CTR) and the conversion rate (CVR) for purchases. This is good information, but it leaves so much more to be desired.
    Topics: touchpoint, purchase, marketing, best, user, ad, tackling, customers, email, retargeting, techcrunch, campaign, path, different, touchpoints.
  • The 8 Best Free Flowchart Templates [+ Examples] - A flowchart template will help you easily map out business processes, improve workflows, and even clarify your organizational structure — without you needing to draw a single line from scratch.
    Topics: best, help, users, free, business, flowchart, process, flowcharts, template, examples, different, flow, templates, simple.
  • The 8 Elements of Modern Web Design (And Web Design Trends to Watch) - Every year, we see new elements and styles in website design begin to emerge.
    Topics: product, design, modern, images, large, different, image, elements, help, web, website, trends, videos, video, watch.
  • The Ballsy Idea Behind Building a 10,000 Subscriber Base - In this episode of Shopify Masters, Adam Hendle of Ballsy shares with us the process of formulating personal care products, learnings from logistical mishaps, and their ideal tech stack.More
    Topics: idea, base, really, subscriber, product, building, products, lot, different, thats, customers, ballsy, going, brand, weve.
  • The Beginner’s Guide to SMS Marketing - Get started with SMS marketing best practices here! With impressive engagement rates & ROI, it's becoming a hugely popular marketing method.
    Topics: brand, guide, beginners, email, subscribers, send, message, started, youre, marketing, sms, number, different.
  • The Preordering Model that Scaled a Hobby Into a Business - Sarah Resnick fell in love with all things fiber when she was given a pair of knitting needles at the age of seven. As she progressed through life, she made her own clothes, learned how to spin wool and weave textiles. In 2017, Sarah took the plunge and threaded her experiences together to launch Gist Yarn. For this episode of Shopify Masters, Sarah shares how preorders and systems thinking helped her to scale a hobby into a profitable business. More
    Topics: community, scaled, different, work, preordering, things, model, really, business, weaving, think, hobby, yarn, lot, email.
  • The Recipe for Differentiation in the Crowded Nutrition Industry - In this episode of Shopify Masters, we chat with Albert Matheny, the founder of Promix. Albert shares how Promix started as a way to solve the problems he identified in the nutrition space and the lessons he’s learned from building a business from scratch.More
    Topics: going, nutrition, business, youre, different, brand, thats, crowded, really, industry, product, think, recipe, differentiation, things.
  • The Simple Guide to Creating an HTML Email [+ Free Templates] - When you create an email using a drag-and-drop or module-based tool, you're actually generating an HTML email.
    Topics: different, text, creating, simple, html, email, templates, emails, free, version, template, guide, way.
  • The Ultimate Guide to iPaaS (Integration Platform as a Service) - You’ve likely heard of Software as a Service, or SaaS. A SaaS company sells software to a user as a subscription. Along with that subscription, the software company provides technical support, customer service, and upgrade options to maximize their customers' ability to use their software.
    Topics: need, guide, applications, data, ultimate, integration, integrate, software, platform, systems, different, ipaas, service.
  • These 20 A/B Testing Variables Measure Successful Marketing Campaigns - Contrary to widespread practice, marketing analytics expands beyond email marketing and can be applied to practically every other inbound marketing tactic — social media, blogging, landing pages, lead generation, and lead nurturing.
    Topics: email, test, example, page, measure, marketing, successful, variables, testing, ab, different, landing, website, campaigns.
  • This shopping season will be different for this reason - What is a fact is that we are currently in a time of transition.
    Topics: reason, consumers, different, season, stores, return, longer, buying, shopping, retailers, omnichannel, consumer, research.
  • - This Thrive Leads review is your behind-the-scenes look at an all-in-one tool for building sensational sales opportunities. Thrive Leads is a comprehensive email list building Plugin for WordPress. Though this plugin won’t actually send your emails for you, it will… Continue reading Thrive Leads Review: Is It the Best List Building Plugin for WordPress? (2023)
    Topics: different, email, thrive, optin, plugin, list, building, best, page, content, review, wordpress, form, leads, forms.
  • Tips for Showing Holiday Shipping Cut-Off Dates & Offers - Holiday shopping season is well off and running and before you know it, you'll need to calm the "will it get there on time?" fears of last-minute shoppers. Great online stores address this anxiety by making holiday shipping cutoff dates easy to find on home pages and product pages. Let's look at some examples and tips: Ulta provides a guide for addressing holiday shipping including package delivery times. Straightforward, uncluttered, and easy to find on their site:   Similar to Ulta’s guide, Harry & David provides a clear call to action (CTA) linking to specific holiday gifts and an offer:   American Eagle dedicates homepage banner space with a CTA to ensure timely delivery by the 24th: In a season rife with supply chain issues and a national labor shortage, some retailers are pushing gift cards and curbside pickup to assuage shipping anxiety. Curbside pickup service remains steady since the pandemic began, while other shopping behaviors have waned. Studies show curbside pickup, BNPL (Buy Now Pay Later), and BOPIS (Buy Online Pickup In Store) saw dramatic increase this year, with curbside up 190% in North America alone. Following holiday shopping behavior trends, top retailers encourage curbside pickup, in-store pickup, and third-party delivery options. Adding to the convenience factor, e-gift cards are promoted as an alternative since shipping is a non-issue, and it provides more flexibility to the receiver to pick out the perfect gift at their leisure.   This retailer clearly states the terms of the “Christmas Delivery Guarantee.” Great use of the word deadline to convey urgency and the chatbot feature on the bottom right for shoppers who have questions in real-time.   For those choosing to ship with USPS, they’ve put together resources under the Quick Tools tab to provide clear guidance on dates and services they offer, including at-home shipping labels and package pickup. Additional kudos for including gift-giving holidays such as Kwanzaa and Hanukkah.     Best Buy offers their own Holiday FAQ linked from their homepage to address shipping and returns, and how to stay safe while shopping amid continued pandemic precautions:   Another winner with Old Navy’s prominent, eye-catching holiday homepage messaging including a CTA to download their dedicated app for the best shopping experience:   Target calls out their holiday price match offer, along with a link to a Holiday Best deals guide (smart copywriting!)   For those selling handmade goods this holiday season, Etsy provides a comprehensive how-to playbook for managing orders and shipping:     Shipping Cutoff Tips: Use clear wording like "Shipping Deadlines," "Shipping Cutoff" or "Order By December ___" rather than just "Shipping Details" or "Shipping Info." Make sure the information is easy to find on the home page and product pages. Include where you ship on your detail page. If different states or countries have different cutoff dates, make this clear. Clearly state any restrictions. If different products have different shipping times, make sure to make that clear. Include all shipping options: standard, expedited, and express. Remember that Christmas is not the only holiday of the season.   Bonus: Offer a guarantee on your schedule. If the order arrives late, issue an e-coupon or gift card, and pay for shipping. Show holiday return policies on home page. Remind last-minute shoppers about electronic gift card options. Check out a complete list of shipping cut off dates (domestic and international) for major carriers.
    Topics: shipping, delivery, offers, curbside, pickup, clear, including, different, provides, shopping, cutoff, showing, tips, dates, holiday.
  • Top 10 eCommerce Buyer Questions - My team here at Elastic Path manages the buying experiences on the front line of researching and evaluating eCommerce solutions, including business development, chat, Website, and marketing automation.  Being on the front line, my team gets asked many different questions.  Some are very common, like "how much do the eCommerce solutions that Elastic Path provides cost?" But since eCommerce can mean different things to different buyers, we see a wide variety of great questions. Therefore we felt it might be helpful to share what we are hearing to maybe help buyers that are researching headless commerce solutions get insights into what their peers in the market are asking. You can always get your specific questions answered by reaching out to us and we would be happy to have a personalized Q&A.   A Bit of Context Before We Start   Before we get into it, I want provide a bit of context for what it is like being on the front lines of marketing and selling eCommerce platforms and solutions. As I mentioned, eCommerce can mean different things to different buyers depending on the complexity, size and scale of their requirements.  Not to mention, the experience a buyer has working with different eCommerce solutions at different stages of their career. For example a small business owner may only need a simple out of the box solution, like Shopify, that comes with all the basic pieces need to get their products and services online. A rapidly growing emerging business looking to scale up to $50M -to- $100M in revenue might be feeling the need to advance their investment in technology, but they may not know the scope, skills, and architecture required to build and manage a solution that can provide the control and customizations to differentiate its brand. Then there are companies with B2B use-cases that might be looking to digitally transform their business by moving a traditional selling model online to meet customer demand for online engagement that creates more value and improve margins using eCommerce approaches. These B2B companies are likely just starting out with eCommerce, but they need advanced capabilities that can integrate with their existing CRM/ERP architectures. Maybe the buyer is a seasoned eCommerce developer/architect focused on enabling eCommerce as a core business function and looking to modernize and "future proof" their architecture.  But let's be honest they don't need to ask my team questions, they just need access to our product and technical resources to figure out how they want to approach a Proof of Concept (POC) with Elastic Path. The bulk of questions we get on the front lines tend to be from the first three buying groups, and many of those buyers are under pressure to grow and transform their business quickly.  As a result they looking for more control and flexibility to differentiate experiences, improve how they operate and scale up online revenue. Many of the questions we get from these groups indicate they are just starting the path of learning about modern eCommerce technologies - such as microservices, API-centric, composable, headless eCommerce solutions (aka MACH). They may not be fully aware of the skills and budget required to invest in this emerging approach to cloud-based eCommerce. So hopefully the following questions and answers will provide some clarity and if you have more questions - never hesitate to ask Elastic Path for help.   Top 10 eCommerce Buyer Questions   QUESTION: What is the time it takes for a basic implementation? We hear you say two weeks - is that real? ANSWER: Implementation time depends on the scope of the project but some of the Elastic Path customers were able to implement a solution from scratch as quickly as 4 weeks. The key to our fast implementations is a combination of using Accelerators, Pre-Composed Solutions and designing an MVP approach so that we can get customer experiences into market that can flex and evolve vs. trying to boil the ocean with an oversized project plan or build everything from scratch.  QUESTION: I see what your webpage says you are. But who are you really? What is different about you from other vendors? ANSWER: We provide the only commerce solution that combines the flexibility and control of DIY eCommerce (i.e. a custom, home-grown solution) with the turn-key ease of Shopify, Magento, or Salesforce.  Our microservices architecture was built totally de-coupled so that you can customize for your business requirements. Elastic Path vs. Magento (Adobe) Elastic Path vs. Shopify   Vendors like Big Commerce claims to have microservices. Shopify and Magento claim to be headless. The reality is they have taken their monolithic-style platforms and built APIs on top, which means that customizations are incredibly time consuming and expensive.   Elastic Path vs. Commercetools   Vendors like Commercetools promise the control of DIY, but lack the support and guidance to de-risk integrating best of breed technology and partner solutions. Brands who go with this type of solution often find themselves overwhelmed by the complexity.  Elastic Path offers Pre-Composed Solutions which integrate core commerce functionality, partner integrations, and customizations so that getting live is fast.  In addition, we offer Composable Commerce XA which provides operational experience assurance  from Elastic Path services team to triage, manage, and resolve issues across your multi-vendor solution.  When you have an issue (which is not often as our uptime SLA is 99.9%), you have a single throat to choke.   QUESTION: How can Elastic Path provide a way for my 3rd party vendors to manage their selling experience on my marketplace site? ANSWER: eCommerce Marketplaces, especially those who support a third party model, take user experience a notch above traditional digital commerce avenues. Not only are consumers able to save a trip to a physical store, but now they have a one stop shop to compare similar products without switching from site to site. This type of ease of use, convenience, and accessibility continues to attract shoppers presenting an opportunity for many brands to capitalize on.   QUESTION: What is Composable Commerce?  Is it the same as Headless Commerce? ANSWER:  Composable Commerce is an approach that enables brands to bring their unique digital vision to life by launching and continuously optimizing digital commerce experiences leveraging multiple best-of-breed technologies composed together into a complete, business ready solution. Headless Commerce is a component of Composable Commerce, along with other MACH technologies (microserices, APIs, Cloud-native, and headless). Shaneil Lafayette from our Product Marketing team wrote an entire article on this subject, so best to just direct you to her blog: What is Composable Commerce? QUESTION: Does Elastic Path have the capability to handle over 50,000 SKUs? Complex Catalogs? ANSWER: The short answer is yes.  In fact we can support almost infinite SKUs, and by decoupling the way you manage product content, price books, and availability rules we can enable infinite selling experiences on you site using our Product Content Management solution.  We also created a short video that explains how PCM works:   {"preview_thumbnail":"/sites/default/files/styles/video_embed_wysiwyg_preview/public/video_thumbnails/JNY7KimCoV1EHDSCuuNQo2.jpg?itok=AH9fMNXc","video_url":"https://share.vidyard.com/watch/JNY7KimCoV1EHDSCuuNQo2?","settings":{"responsive":1,"width":"854","height":"480","autoplay":0},"settings_summary":["Embedded Video (Responsive)."]}   QUESTION: Does Elastic Path provide a front end solution or Content Management System (CMS)? ANSWER: We are Headless Commerce, so we separate the front-end from the and back-end. Our core platform is the backend which is 100% API-first, microservices-based. That being said, we do have a PWA REACT reference store which serves as a frontend starter kit for our clients. In addition, many clients chose to build their own front end using a JavaScript frontend framework (REACT, Angular JS, Next Js, VueJS, etc) or use a Front-End-as-a-Service like Frontastic or Builder.io. We work with all of our customers to understand their unique needs and can advise you on what approach to frontend would be best for your brand.  QUESTION: How does Elastic Path provide front-end capability and back-end integration with an ERP system?  ANSWER: Because Elastic Path was architected from the API layer up vs. monolithic based headless competitors that retrofitted their APIs, we enable the most open and flexible eCommerce integration framework on the market.  It is one of the reasons we can take an MVP approach to just about any eCommerce project and create new experiences that align with just about any existing architecture.  No matter how complex (or simple) your current architecture we can right size your eCommerce goals and make sure the align with you internal business processes - both human and digital. QUESTION: How are you hosted? SaaS, on-prem, private cloud?  ANSWER: As our CEO Jamus Driscoll likes to say, "Have it your way".  Elastic Path provides flexible deployment models including SaaS, on-premises, and private cloud to address the business needs of any customer.   QUESTION: What development languages does Elastic Path support?  ANSWER: Elastic Path is language agnostic, so you can leverage any front-end language you wish and access the core microservices commerce functionality via standard API calls.  QUESTION: I don't have a large in-house tech team, do I need one to do headless commerce? ANSWER: When looking at any cutting edge technology, there are always learning curves. However, we have developed an ecosystem of capabilities and support to get even an emerging digital savvy team started down the path of headless commerce.  Our foundation is Cloud-based, so you are not dealing with coding the actual platform itself to customize your ecommerce.  Instead you are connecting common systems using an API framework where you likely already have skills inhouse or via existing partnership.  For example the store-front is your CMS, you inventory and pricing might be an SQL database or ERP application, etc.  You then use our business centric composable solutions to manage the data flowing in and out of the eCommerce workflow. Then next way we make headless commerce a reality is by bringing together the best technology and solution integration partner network in the business.  This is one of the fastest growing areas of our business, which is also how we are building core pre-composed solutions new customers can essentially buy and configure with only 20% of the effort. Listening to our customers and thinking different about solutions and support. a. Pre-Composed Solutions were not developed by a back office product team, they are real-world solutions developed by our partners and customer designed to solve real business problems. b. Composable Commerce XA means Elastic Path is your support partner for all the technology within the best-of-breed headless solution you need to succeed. c. Product Content Management service was announced earlier this year to solve one of the oldest challenges in eCommerce, managing/changing online catalogs. eCommerce is now at the core of your revenue strategy and buyers expect the same level of personal experience in a digital world that a sales person or account manager provides, which means it needs to be data driven and capable of delivering an infinite combination of suggestions, pricing, promotions and availability across multiple catalogs, geographies and channels.   Want to learn more about Elastic Path Software? Check out our Demo Library here.
    Topics: business, questions, solutions, different, commerce, elastic, team, buyer, path, headless, ecommerce, solution.
  • Understanding the Different Types of Bundles in Elastic Path Commerce Cloud - Product bundles can be great for enhancing customer experience, speeding up inventory clearance, increasing revenue and average sales and much more. However, many brands oftentimes struggle with maintaining their bundle assortments, which ends up leading to a poor experience for customers and loss in revenue for the brand. Let’s take a look at an example of that happening.   This brand has a membership bundle available. As you can see in the video, the usual annual membership costs $59. However, the bundle allows me to get my membership and a bundle of products at a discounted price. Therefore, when I click to add the bundle to my bag, you can see my cart loads with 4 items along with my discounted membership. However, you can also see that I can break the bundle and remove items from my cart, while still maintaining the sale price that was offered for the bundle. So at the end of the day, I can get my membership for $38, instead of the original $59, without even purchasing the full bundle. This is a major loss for brands because essentially, customers can game the system and get access to a sale price without spending more. Bundles with Elastic Path solves these problems.  So today I will be talking about the two different types of bundles and how you can use them.   Bundles With SKUs Assigned This type of bundle allows you to assign a SKU and a price to a subset of products. Therefore, this bundle may contain items which may or may not be available for purchase individually, and the price of the bundle will not be dependent on the individual price of the products in the bundle. For example, let’s say you run a computer hardware store and you want to sell a bundle which includes: A monitor which costs $200 A mouse which costs $40 A keyboard that costs $80 A 1 year subscription for Photoshop that is not sold individually So instead of an original calculated price of $320, you can assign all of your products under a single SKU, and set your price for that SKU for let’s say $280. Unlike traditional platforms that allow your bundles to break when shoppers try to remove items from their cart, Elastic Path ensures that all items must be included to get the benefit of the sale price. These types of bundles are especially used when: You don’t want the bundle to be auto calculated and priced at the value of the independent components You want to track inventory if you only have a set number of bundles available Interested in Learning More About Elastic Path Commerce Cloud Promotion Capabilities? eCommerce Promotions, when executed correctly, capitalize on the online consumer behavior, which helps you to continuously boost sales and customer loyalty despite the competition. Go to Promotions Bundles WITHOUT SKUs Assigned The second type of bundles are bundles without a SKU assigned. This type of bundle is based on the sum of each component's product pricing. Therefore, each product in the bundle already has an assigned SKU and price established in the catalog and therefore means they can be purchased separately. However, this bundle allows you to alter the price of each SKU and provide a “sales” price to provide a discount for customers. Therefore, in order to take advantage of the sale price, the customer has to meet all criteria of the bundle – In other words, they have to have all the required SKUs in their basket. So for example, let’s consider the same scenario before where you own your computer hardware store. Normally: A monitor costs $200 A mouse costs $40 A keyboard costs $80 But if a shopper adds all 3 to their cart, you can set your bundles rules to allow the customer to get the monitor for $180, the mouse for $30, and the keyboard for $70 for a total of $280. These types of bundles are especially used when you want to track product inventory individually and have the pricing be autocalculated. I hope this was helpful in better understanding the different types of bundles we have here at Elastic Path. If you have any questions feel free to reach out to us. In the meantime, checkout with our product innovations page and our product changelog to keep up with what’s new at Elastic Path!
    Topics: different, costs, types, cloud, path, commerce, bundles, bundle, price, items, understanding, product, sku, membership, elastic.
  • Using Life Savings To Kickstart A Planner Business - Combining style with function, Marissa Groots created STIL, a collection of planners that’s purposeful and design focused. In this episode of Shopify Masters, we chat with Marissa on how to scale a side hustle, working with large retailers, and how to stay creative with marketing strategies.More
    Topics: product, actually, lot, thing, thats, really, going, business, things, kickstart, different, life, planner, using, savings.
  • Walmart is adding Symbotic robots to warehouses across the country - The push behind the massive influx of warehouse robotics funding is largely driven by one entity: Amazon. There are other factors driving the industry, of course, including the pandemic, labor shortages and supply chain constraints, but Amazon is forever looming in the corner, forcing companies to adopt creative and innovative ways to remain competitive. Not […]
    Topics: walmart, deal, using, country, different, warehouse, techcrunch, warehouses, amazon, adding, symbotic, robots, systems, track, robotics.
  • What Are Responsive Search Ads and Why Should You Use Them? - As a marketer, we've been talking about personalization and responsive advertising for some time now. And that trend isn't going away. In 2019, 72% of display ads were responsive (more than double what they found just two years previous).
    Topics: google, ads, benefits, descriptions, responsive, ad, titles, best, different, search.
  • - Patreon is one of the most popular membership platforms in the world right now. It’s made quite a few waves over the past few years, and is currently used by content creators all over the globe. If you are a… Continue reading What Is Patreon And How Does It Work?
    Topics: patrons, patreon, content, tiers, different, offer, membership, platform, creators, does, work, easily.
  • What is Global Marketing? See 13 Businesses with Brilliant Strategies - Global marketing is no longer reserved for brands with deep pockets, nor is it a hassle for marketing managers who handle all marketing efforts.
    Topics: strategies, businesses, marketing, brilliant, international, countries, different, brands, regions, strategy, imitate, global, brand.
  • What is Productivity: Your Complete Guide - Productivity is on the minds of almost every marketer, but what is productivity? How do you know if your idea of productivity aligns with that of your company or teams? Why is it necessary, and what can you do to be more productive?
    Topics: tasks, different, productive, workspace, list, create, guide, todo, daily, productivity, complete.
  • What is a PIM solution? How they work and why you need one. - As a business grows, their product information becomes siloed and dispersed, becoming harder to organize, access, and use. Product attributes, imagery, detailed descriptions, and supplier information eventually become extremely difficult to manage, slowing workflows and impacting customer experiences. To alleviate this pain point, many brands evaluate Product Information Management (PIM) solutions. Akeneo, a global leader in Product Experience Management solutions, defines PIM as providing “a single place for businesses to collect, manage, and enrich their product information”. PIM solutions can help businesses overcome some of the major challenges with managing and utilizing product information as they continue to grow. This article delves into how PIM solutions work, some key considerations for businesses looking to implement PIM systems, and the various advantages offered by PIM. What is a PIM Solution and Why Is It Useful? Over the past few years, commerce has shifted towards a digital-first approach, with customers demanding more streamlined digital experiences and new options for digital self-service. To adapt to these new trends and prove ROI, Marketing, IT, and Commerce teams are responsible for delivering digitized product information, quickly and clearly. A PIM solution helps brands to manage product information, improving their ability to quickly retrieve and use key data to power digital buying experiences. Implementing a PIM solution helps a brand ensure that quality data is organized for internal use and multichannel distribution, consolidating relevant product information onto a single platform. With the rapid digitization of sales and continued expansion into new channels, opting for a PIM solution can help connect different channels to preserve product data quality. Some of the key capabilities offered by PIM solutions include: Improving product data quality across all channels Tracking product progress and completion Managing and modifying relationships between products Collecting data from existing sources Cleaning and centralizing scattered data Specifying priorities across different data sources Enriching product information Translating product information into different languages Linking images, media, and documents to different products Building customized product feeds Curating and creating product sheets Analyzing and tracking product performance Marketers, eCommerce Managers, and Data Analytics teams can all utilize PIM to collect, enrich, streamline, and improve product information and data across multiple channels. This can significantly improve customer experiences, while helping businesses gain an edge over their competitors by getting to market quicker while reducing overheads and wasted resources. How does PIM work? A PIM Solution collects, manages, and enriches data in a single place. The figure below visualizes how PIM works at a high level. Product information and data is collected from various internal and external data sources, ranging from ERP systems to suppliers. The information is loaded into the PIM solution, which allows users to enrich, maintain, and translate the data User management tools, business rules, and validation workflows support the enrichment and maintenance of data Product information can then be distributed to various commerce channels, including eCommerce platforms, marketplace listings, and mobile applications A PIM uses various data types, such as: Technical Data – Specifications and measures (e.g. - material, colors, ingredients Usage Data – Descriptions (e.g. – how-to, where-used) Emotional Data – Product stories and rich descriptions (e.g. – imagery that builds strong, emotional connections with buyers) Media Files – Images, PDFs, Videos Businesses typically have a large amount of different types of data that support a single product throughout its lifecycle. Using a PIM system helps streamline product information management and speeds up the process between retrieving, improving, and displaying the data. For example, a PIM system can load descriptive product information that uses a combination of emotional data and media files as content into a catalog management solution. Here, products may be grouped into target markets, based on usage and technical data. Some of the key information that businesses can use a PIM to manage include: Essential Product Data – SKUs, product names, product descriptions, UPCs Marketing Data – Keywords, target personas, SEO elements Design Specifications – Style sheets, assembly instructions Channel Information – Google categories, mobile descriptions Supplier Manufacturer Data – Spreadsheets, certifications, bills Who needs a PIM Solution? PIM Solutions can be useful to all types of brands, B2C, B2B2C, or B2B, who aim to deliver frictionless, consistent, and engaging digital experiences that drive growth and improve their relationships with customers. Implementing a PIM solution can help streamline data across different channels. This is particularly useful for marketing, merchandising, and product management teams, as siloed and fragmented data can make it difficult to obtain and present a clear view of product information. Companies that anticipate or are currently entering a growth phase should particularly consider PIM solutions. With new customers and expansion into different channels, information will become increasingly scattered and siloed. As a result of this, teams may waste time and resources on managing and maintaining product data, both internally and with external groups. Additionally, firms that are currently struggling with managing product information or are spending excessive time and resources on managing data should also look to PIM as an effective method to collecting and cleaning their data. This will help to avoid missed opportunities, lost revenue, and falling market share to competitors. Some of the specific individuals that should consider a PIM software are: Marketers looking to deliver a consistent omni-channel product experience eCommerce Managers that want to prioritize product data quality to drive online sales Retailers hoping to strengthen or create relationships with suppliers Brands attempting to build or boost customer loyalty and satisfaction Managers seeking methods to reduce overheads and wasted resources Data Governance teams who want to track and meet compliance needs Strategy experts considering new approaches to get to market faster than competitors Sales teams that aim to sell more through better content and data accessibility   Product Content Management with Elastic Path At Elastic Path our Product Content Management capability offers many of the core features of a PIM solution including data consolidation, enrichment, organization, and syndication.  While it does not include robust workflow functionality, the core set of features are sufficient to meet the needs of many brands evaluating a PIM solution.  Plus, since it is part of Elastic Path Commerce Cloud product it seamlessly works with our Catalog Composer capability, enabling brands to create the unique and complex product- centric experiences their business needs.   Key Statistics and Additional Benefits of using a PIM PIM has grown rapidly over the past few years, and more companies are expected to adopt PIM in the future. Customers’ expectations for high quality, thorough, and accurate product information is expected to rise, and companies are investing in PIM to meet these demands. Furthermore, compared to IT-led Master Data Management (MDM) initiatives, implementing a PIM system is faster and more cost effective, simultaneously offering a myriad of measurable business benefits. Below are some statistics that highlight the growth of and key trends in PIM: The PIM category has grown at a compound annual growth rate of 25.3%, reaching over $15 Billion dollars in 2021 The global PIM market is projected to reach $59.25 billion by 2027 Asia-Pacific is expected to exhibit the highest CAGR of 28.3% PIM Software has been projected to be one of the most lucrative segments in the 2020-forecast period The emergence of COVID-19 is expected to increase the demand for and growth of PIM Cloud-based PIM solutions are expected to grow at the highest rate during the 2020-forecast period PIM automates up to 80% of typical manual tasks With its anticipate growth and the efficiencies it offers, PIM provides teams with the ability to enrich their product information, keep it clean and consistent, and improve customer experiences. Some additional benefits of utilizing PIM are: Increasing sales conversion rates: Higher quality data that incorporates different data types can boost customer conversion rates. Using a PIM solution can further help marketing teams make media and product descriptions specific to different channels. Improved customization: Firms can use PIM solutions to scale more effectively, as product experiences can be tailored and customized to match the specific needs and profiles of different customers. Boosted speed: PIM tools provide companies with a competitive edge, enabling them to streamline data collection and product information enrichment processes to get to market more quickly. Support for growth: As companies scale and grow, data becomes increasingly scattered and siloed. Implementing a PIM system early on can help brands avoid missing out on opportunities and wasting resources as data management becomes harder with anticipated growth. Decreased product returns: Research shows that incomplete or inaccurate product information are the key drivers of product returns. Product returns can increase costs and can cause a firm to lose customers; PIM reduces return rates by eliminating data errors and using validation processes to help deliver complete and correct information. Higher team productivity: PIM solutions automate many manual tasks, helping product marketing teams focus on building strong and compelling product descriptions. PIM systems also support the enrichment of data through built-in workflows, improving collaboration and productivity across different departments. Catalyzing expansion: By reducing the amount of time spent on managing current products and existing data, teams have more opportunities to research and innovate. PIM solutions provide the tools needed for omnichannel marketing, while also offering translation, review, and publishing tools to support entry into new regions or markets. PIM is changing the game For many brands, a PIM solution can be a game changer. By solving common data and information management issues, providing a variety of tools for expansion and customization, and supporting productivity across different teams, PIM can help firms improve current processes and create high-quality product data. Deploying a PIM can improve the level of control, organization, and speed within your marketing team, whether your firm is a B2B or B2C. The PIM market is expected to continue its rapid growth, and more and more firms are adopting a PIM solution that fits the needs of their organization. Implementing a PIM solution early on can support your firms growth and support future expansion, simultaneously improving customer experiences, retention, and brand image.
    Topics: management, need, solution, information, teams, solutions, work, growth, pim, data, product, different.
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  • What is an iPaaS? - The global Integration Platform as a Service (iPaaS) market was estimated to be worth 3.7 billion in 2021. By 2026, the iPaaS market is anticipated to increase to $13.9 billion. When the market share of a business technology worth billions of dollars is slated to triple in half a decade, it’s likely to be lasting. So it’s no wonder that people are asking: What’s an iPaaS? Learn the definition of iPaaS and why it’s a growing technology. Then, learn the benefits of an iPaaS, what makes an iPaaS different from other forms of software technology, common iPaaS solutions, and why iPaaS is critical for Composable Commerce. What is an Integration Platform as a Service (iPaaS)? An Integration Platform as a Service (iPaaS) is a cloud-based platform that connects otherwise disjointed software systems. Specifically, iPaaS helps integrate apps and software from different vendors into your business’s software ecosystem. How Does an iPaaS Work? Your iPaaS works by serving as a communication conduit for different software services. Think of your iPaaS provider as a contractor who is helping you build a home. You might pick a floorplan, specific appliances, lighting, and other custom design choices, but it’s your contractor who is in charge of acquiring materials and coordinating with electricians, carpenters, plumbers, and other specialists. Your iPaaS is in many ways similar to this contractor. An iPaaS is a vendor that handles the management of and communication between the different software services that you use. As a business, you might choose software providers for marketing, accounting, productivity, and other functions. Your iPaaS sits between your software services, cloud-based apps and data, digital devices, on-site data, and IT and gets them working in sync to advance your business’s goals. What Are the Benefits of an iPaaS? As cloud computing becomes more popular, the benefits of having an iPaaS grow. The benefits of an iPaaS for businesses include: Improved connectivity: iPaaS helps eliminate technological silos within an organization. As your organization grows, different software integrations can become disjointed, scattered, and difficult to manage. With iPaaS, you can share data and best practices and security standards across your software providers – and make the changes you need fast.   Centralized management and smoother workflow: Using a slew of top-tier SaaS solutions is great, but it means having to manage all those different software connections and integrations. iPaaS makes it possible to manage all connections, integrations and software relationships in one centralized place. This way, your team can work smoothly and efficiently.   Satisfied clients and prospects: The benefits of an iPaaS extend to happy clients and customers. Since an iPaaS provides your team a centralized source of data and information, your team can provide a better experience to consumers. Your customer support reps will better find accurate information about their clients, marketers will see what campaigns are driving results, and sales staff will have leads from all sources routed to them more quickly. Get hands on with an Elastic Path Free Trial Start building the commerce experience your unique business demands with a free Elastic Path Commerce Cloud account. Get in touch with us and we will setup a Free Trial store for you for six weeks. Sign up for a free trial How Is an iPaaS Different Than a PaaS, SaaS, or ESB? There are other “as a Service” software tools and integration architectures on the market. How is iPaaS different from these other solutions? PaaS: A similarly-named but distinct iPaaS alternative is a Platform as a Service (PaaS). PaaS is a cloud–based platform that grants developers the tools necessary to develop and manage web-based applications. The hardware and software platform of a PaaS is provided by a third-party and hosted on their infrastructure. A PaaS is a platform for building applications and often requires a development team. An iPaaS, meanwhile, is a platform for integrating apps and software from different vendors. The point of an iPaaS is to connect the outside applications that power your business – you don’t need a development team to use one.    SaaS: Software as a Service (SaaS) is the most common technology in cloud computing. With SaaS, software is distributed through the internet. Servers, databases, and codes create applications that users like your business can access from connected devices. Adobe, Asana, Google Workspace, HubSpot, Mailchimp, Dropbox, Marketo – they’re all SaaS solutions. SaaS and iPaaS technologies are distinct: SaaS is a way of delivering software over the internet while iPaaS is a cloud-based solution to integrate SaaS solutions and other technologies into your business.   ESB: A traditional form of software integration is an Enterprise service bus (ESB). An ESB is an integration architecture approach that works with on-premises software and hardware. In this way, it is the inverse of iPaaS, which is cloud-based – meaning that the software is integrated via the internet and does not require on-premises software and hardware. Because of its on-premises requirements, ESB has a high hardware cost and high maintenance cost, which iPaaS does not. Examples of Common iPaaS Solutions Despite the benefits of iPaaS, you may be unfamiliar with specific iPaaS technologies. Leading iPaaS vendors include: Informatica: Informatica is an Enterprise Cloud Data Management company. Informatica specializes in data integration, offering products that assist with data replication, data quality, data masking, and other data services.   Jitterbit: Jitterbit’s iPaaS capabilities focus on automation for business processes and workflows.   Zapier: Zapier is an automation tool that connects organizational systems. Zaps, Zapier’s automated workflows, help businesses automate business processes without help from a developer.   Mulesoft: Mulesoft offers customized iPaaS solutions. Mulesoft is a strong option for businesses seeking pre-built integrations to connect their systems.   Workato: Workato comes at iPaaS with a strong IT focus, branding itself as an intelligent automation platform that connects businesses and IT through cloud-based solutions. The specific iPaaS solution that is correct for your business will depend on budget, requirements, and your present tech stack. Why iPaaS is Critical for Composable Commerce Tell us what you think: You assemble a suite of technologies to power business solutions. But monitoring, controlling, updating, and integrating architecture from multiple vendors is costly, burdensome, and getting in the way of good work. Sounds as if you need an iPaaS, right? We agree. And it’s why we think that iPaaS is absolutely crucial to Composable Commerce. After all, Composable Commerce is about assembling best-of-breed commerce solutions based on your business needs and digital commerce vision. You have unique commerce needs, so you deserve a unique commerce solution – and that’s going to mean different technologies and plenty of integrations. The problem? Integrate and stitching together these different commerce solutions and technologies into a unified whole is hard. You need an iPaaS, and specifically, you need Composer from Elastic Path. We created Composer because we heard from brands using Composable Commerce that they needed an iPaaS that would increase speed to market, reduce TCO, and simplify composable solution management. Composer is the only commerce-intelligent iPaaS on the market, and the next step in our mission is to make Composable Commerce accessible to every brand. Learn more about Composer and how this commerce-driven iPaaS can boost your business.
    Topics: platform, ipaas, commerce, business, data, solutions, saas, service, different, software.
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