Top 2021 resources on disabled
Best disabled resource in 2021.
Learn more about disabled to improve your e-commerce strategy.
A Brief History of Disability Pride [+Why Businesses Should Embrace It]
As a legally blind woman, it took me years to disclose the full extent of my disability to employers. When I did, I downplayed my blindness as "just a bit of nearsightedness," or I had to give a disclaimer of, "It's never held me back and I have references to prove it."
Topics: special, disabled, act, disability, history, pride, brief, great, services, month, mental, disabilities, embrace, businesses.
Purple is the New Black: 3 Retailers Celebrating Purple Tuesday
November isn’t just Black, it’s Purple.
With Black Friday - 23rd November - around the corner, it’s easy to focus all your attention on one of the busiest days in the retailer calendar. But there’s another colour-crowned day that should be on your radar - Purple Tuesday.
Taking place today, Purple Tuesday is the recognition of a very important and underrepresented portion of your shoppers - those with disabilities.
The man behind the idea - Mike Adams - stresses how brands are losing out on an important percentage of purchasing customers: “The evidence suggests that shops are losing £11.4bn of sales from disabled people by not addressing their needs, either in store or online. Disabled people want to have a blended shopping experience like everyone else,”.
Topics: celebrating, important, losing, disabled, underrepresented, theres, retailers, black, tuesdaytaking, today, suggests, purple.
‘Online retailers are failing disabled customers’
Scope, a disability charity from the United Kingdom, has started a campaign called ‘the Big Hack’ to make retailers aware of digital exclusion. Still, many disabled customers can’t shop online in a proper way. The Big Hack is a movement aim to make the digital world better for disable people.… Continue reading
Topics: text, failing, customers, online, data, wants, websites, disabled, spending, shop, dont, retailers.