Top 2024 resources on dtc
Best dtc resource in 2024.
Learn more about dtc to improve your e-commerce strategy.
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4 Ways to Understand the Rise and Fall of DTC Brands
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What happened to DTC brands and why — and the evolution that is now required in direct-to-consumer branding.
Topics: brands, data, platforms, fall, growth, technology, directtoconsumer, dtc, scaling, ways, understand, rise, help, customer. -
50 Direct-to-Consumer Brands & What You Can Learn From Them
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Interested in direct-to-consumer brands? Check out our roundup of 50 popular DTC brands and see what you can learn from how they get customers & sales!
Topics: directtoconsumer, brands, products, model, customers, online, dtc, learn, brand, experience, customer, consumers. -
A DTC Finance Journey: Bootstrapping, Dragons Den, and Hitting Credit Limits
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From the initial investment of $900 to scaling beyond 8-figures, Bushbalm was bootstrapped during the whole journey. Cofounder David Gaylord and his team have worked through all the financial hurdles of hitting credit card limits, pitching on national TV, and searching for investors. In this episode of the Bushbalm Miniseries, David gets into every nitty-gritty detail to share how they make their numbers make sense.More
Topics: dtc, money, point, finance, things, den, really, going, dragons, limits, business, youre, actually, think, bootstrapping, credit, journey, hitting. -
Advertising Trends from Top DTC Brands in 2022
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Learn from leading direct-to-consumer brands how to engage shoppers at various stages of the buyer's journey in 2022.
Topics: dtc, trends, example, company, turkey, brands, video, ads, advertising, greenfield. -
Allbirds prices IPO above range, putting more points on the board for DTC startups
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Allbirds' IPO pricing backs up our view that tech-enabled unicorns going public can hope for an upper-single-digit revenue multiple provided they can make a good case to public market investors.
Topics: dtc, allbirds, rate, company, worth, putting, shares, share, prices, techenabled, points, unicorns, techcrunch, run, ipo, startups, range, board. -
An inclusive new DTC beauty platform secures $3 million in funding — and a supercharged offline strategy
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Earlier this week, Thirteen Lune, a direct-to-consumer beauty platform that was launched last year in LA with $1 million in seed funding from Diddy, Gwyneth Paltrow and Beautycounter founder Gregg Renfrew, announced $3 million in additional seed funding. We might not normally pause on this kind of development, especially in a market where dozens of […]
Topics: supercharged, platform, funding, techcrunch, inclusive, offline, million, beauty, hair, skin, brands, jcpenney, strategy, lune, products, brand, dtc, founder, secures, thirteen. -
Apparel from Plastic Waste Driving DTC Fashion Brands
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A lot of plastic waste is either going into landfills or sitting around in stockpiles. An unlikely savior, the fashion industry, is now buying a lot of that plastic. Here are five direct-to-consumer brands that are successfully making products out of recycled plastic and other recycled material.
Topics: water, products, bottles, dtc, waste, plastic, company, driving, apparel, brands, rothys, china, yarn, recycled, fashion. -
B2B to DTC Ecommerce Infographic (2021)
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Transitioning from selling business-to-business (B2B) to direct-to-consumer (DTC) isn’t an easy decision for manufacturers. But as experts predict record numbers…
Topics: website, products, customer, manufacturers, infographic, dtc, consumers, buy, directly, ecommerce, b2b, brand. -
Casper’s return to private life isn’t a canary for DTC companies going public
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Why do we care about one public company's planned exit from the public markets? Because Casper's demise as an independent, growth-oriented DTC company details what can go wrong for such firms.
Topics: private, dtc, worth, share, results, isnt, companies, casper, company, return, public, price, techcrunch, life, caspers, morning, going, seeing. -
Choices and constraints: How DTC companies decide which strategy to follow
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In DTC, how companies decide omnichannel strategies depends on how well they know what their customers' choices are and what their ideal strategy will be.
Topics: dtc, netflix, techcrunch, follow, strategy, strategies, sales, equilibrium, decide, constraints, retail, regulators, read, choices, companies. -
Chord.co Founders: Future of DTC Platforms Is Headless
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Henry Davis and Bryan Mahoney anticipated in 2018 an avalanche of direct-to-consumer companies that served smaller, niche audiences. Chord, a DTC-first ecommerce platform, is their answer to bringing sophisticated, "headless" technology to smaller firms. "We like to call Chord the first headless platform with a brain," Davis told me.
Topics: platforms, founders, future, dtc, headless, platform, brands, going, content, technology, glossier, chord, thats, chordco, customer. -
DTC Brands, Amid Disruptions, Should Seek New Sales Channels
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Starting a digital direct-to-consumer brand has never been easier. But growing that brand into a successful business may have become more difficult.
Topics: sales, brands, amid, disruptions, business, relatively, dtc, seek, digital, facebook, tools, advertising, scale, channels, competition. -
DTC Seller of Apple Watch Bands Soars from College Project
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Braxton Manley was a sophomore at Texas Tech University in 2017 when he attended a workshop on entrepreneurship. The purpose was to conceive a product based on market research. "My idea was cool Apple Watch bands," Manely told me. Fast forward to 2021 and his company, Braxley Bands, is a direct-to-consumer seller of elastic, colorful bands.
Topics: band, project, college, idea, seller, good, soars, bands, apple, market, watch, snapchat, grant, im, dtc. -
DTC is now a sustainable alternative retail strategy, says GlobalData
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Direct-to-consumer (DTC) retail models are coming to light as a dependable strategy following on from the coronavirus era, according to new research by GlobalData.
Topics: reach, try, pandemic, consumers, dtc, sustainable, alternative, trend, trust, retail, products, brands, firms, strategy, globaldata. -
Direct to Consumer Trends: Up & Coming Brands Succeeding with DTC
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Think about the first time you purchased furniture. Chances are you trudged along in a warehouse or department store, making…
Topics: customers, customer, winning, brands, dtc, product, directtoconsumer, source, brand, experience, direct, furniture, trends, consumer. -
Direct-to-Consumer for B2B Manufacturers: Insights from Ecommerce Experts on How to Launch a DTC Website
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The benefits of direct-to-consumer (DTC) ecommerce are clear: more first-party data on customers, you own the end-to-end relationship and it’s…
Topics: launch, space, product, platform, ecommerce, online, website, channel, directtoconsumers, dtc, important, selling, manufacturers, customer. -
Direct-to-consumer Brands Gaining Customers and Clout
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Watch out traditional retailers. Digitally native direct-to-consumer brands are stealing your thunder, and more of them are popping up. DTC companies manufacture and ship their products directly to customers, retaining ...
Topics: directtoconsumer, free, products, startups, gaining, dtc, amazon, valued, brands, companies, traditional, customers, product, clout. -
Extra Crunch roundup: DTC strategy, IPO analysis, Zoom’s future product plans
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TechCrunch Disrupt 2021 is underway! Tickets are still available for the three-day virtual event, which encompasses everything from Ryan Reynolds' lessons on "fast-vertising" to Startup Battlefield.
Topics: alex, company, dtc, class, techcrunch, plans, wilhelm, writes, zooms, companies, extra, range, future, product, ipo, roundup, revenue, ai, strategy. -
From Dropshipping to DTC, Here Are the Most Popular Business Models for Ecommerce
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How can entrepreneurs build a sustainable business and ensure competitive advantage? It all starts with your business model. Learn about the most innovative types of business models, with examples and insights from companies using them.More
Topics: product, model, products, popular, brand, costs, dtc, ecommerce, business, dropshipping, inventory, models, customers, customer, selling. -
Girlfriend’s Eyelashes Spur DTC Entrepreneur
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What prompts an entrepreneur to enter the eyelash industry? For Jason Wong, it was watching his girlfriend apply makeup. Just 23, Wong is a Los Angeles-based serial entrepreneur and consultant. His latest company, Doe Lashes, launched two years ago as a direct-to-consumer seller of comfortable, lightweight eyelashes.
Topics: spur, doe, influencer, girlfriend, entrepreneur, eyelashes, brand, makeup, dtc, started, influencers, lashes, need, eye, girlfriends. -
Harry’s files paperwork for fresh $139.9M financing
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Harry’s goal since birth was to target incumbents in the global shave market, which is forecasted to reach $22.5 billion by 2030.
Topics: fresh, help, financing, officer, raised, paperwork, growth, chief, company, dtc, million, public, files, harrys, techcrunch, 1399m. -
How This Serial Entrepreneur Built An Incubator That Powers Multiple 8-Figure DTC Brands
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Blazar Capital is an incubator and venture capital firm specializing in direct-to-consumer brands. With 8-figure businesses in a multitude of industries, Blazar Capital's brands span everything from home goods to fashion to cosmetics. CEO Christian Arnstedt launched the business in 2017 by building brands from scratch. Now as an investor on Denmark's Shark Tank (Løvens Hule), he’s helping other founders reach their potential. In this episode of Shopify Masters, we sit down with Christian in his Copenhagen office to hear his learnings from building direct-to-consumer brands, what he looks for when investing, and how he navigates failures.More
Topics: 8figure, brand, thats, able, built, incubator, dtc, brands, different, entrepreneur, think, blazar, serial, work, things, team, multiple, powers. -
How to Find a Manufacturer for DTC Ecommerce Products
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Entrepreneurs and established retailers are developing their own private label, direct-to-consumer products for ecommerce. But most of these DTC sellers don't plan to manufacture those items in their own facilities with their own workforce, tools, and materials. Rather these businesses need a manufacturing partner.
Topics: products, tool, data, manufacturer, suppliers, competitor, quality, private, manufacturing, similar, dtc, ecommerce, identifying. -
How to evolve your DTC startup’s data strategy and identify critical metrics
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We’re generally big fans of plug-and-play business intelligence tools, but they won’t scale with your business. Don’t rely on them after you’ve outgrown them.
Topics: evolve, techcrunch, companies, dont, big, tools, offtheshelf, critical, founders, identify, data, dtc, intelligence, startups, strategy, metrics, business. -
India’s Mensa, a house of DTC brands, becomes unicorn in just six months
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Mensa Brands, an Indian startup that acquires direct-to-consumer brands and helps them scale within the home market and overseas, has become a unicorn just six months after launching its business. Falcon Edge Capital led Mensa Brands’ $135 million Series B financing round that values the Indian startup at over $1 billion, the two said Tuesday. […]
Topics: brands, brand, ecommerce, mensa, unicorn, startup, narayanan, indian, global, months, techcrunch, partner, indias, dtc, house, india. -
Inflation Could Harm DTC and Premium Brands
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Inflation typically helps brands with lower-priced and essential goods and hurts premium items. Amid a heightened inflation outlook, merchants should scrutinize their product mix and adjust as necessary.
Topics: premium, shoppers, brands, harm, egg, products, buying, substitute, essential, inflation, price, dtc, prices. -
Kuru, a DTC Shoe Brand, Solves a Pain
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Selling shoes online is notoriously competitive. Zappos, Amazon, big-box retailers, shoe brands — all are vying for a share of the consumer footwear market. Nonetheless, Sean McGinnis's employer, Kuru, an independent shoe company, is thriving.
Topics: shoe, foot, email, dtc, spend, brand, weve, pain, search, paid, revenue, magento, solves, kuru. -
Like a Glove: How Mack Weldon Found Its Fit in DTC Menswear
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In this episode of Shopify Masters, we chat with Brian Berger, the founder and CEO of Mack Weldon, the menswear brand sold directly to consumers. Brian shares with us the strategies behind a sold out launch and how to identify the right partners for your business.More
Topics: things, brand, fit, product, really, glove, going, mack, youre, experience, process, customer, lot, dtc, weldon, menswear. -
Madison Reed, which made DTC hair color a thing, is now going after larger retail footprint
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Buoyed by a new $33 million investment, plans are in the works to add another 20 hair color bar locations and hire 850 new colorists by the end of the year.
Topics: bars, color, techcrunch, going, hair, company, understood, retail, footprint, reed, larger, consumer, million, thing, errett, madison, dtc. -
Major Brands Bet on DTC Ecommerce
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Selling directly to consumers online is no longer just for start-ups. As brick-and-mortar sales decline because of Covid-19 and store closures, established brands are focusing on digital sales. Even before the pandemic, the traditional model of manufacturers selling to wholesalers who then sold to retailers was faltering.
Topics: products, stores, selling, dtc, consumers, directly, bet, online, ecommerce, retailers, major, sites, brands. -
Make it Big 2020 Spotlight: An Investor’s Outlook on What Makes a Successful Online Brand with Jeff Richards
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The ecommerce space has evolved over the years, but the coronavirus pandemic accelerated our predictions. In BigCommerce’s Day 2 of the 2020 Make…
Topics: dtc, wasnt, space, really, products, big, brands, richards, social, think, session, ecommerce, jeff. -
Optimize DTC Profits with Price Elasticity Analysis
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Direct-to-consumer companies, including Amazon sellers with private label products, can use the price elasticity of demand to determine the optimal price for a given product and, thereby, potentially increase revenue, profit, or both.
Topics: profits, price, sold, units, product, formula, dtc, elasticity, revenue, optimize, analysis, lower, demand, change. -
Seven DTC eCommerce Trends in 2022
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The world of digital commerce is constantly changing, and with the rapid shift to online retailing as a result of the COVID pandemic, 2022 promises to be no different. With this trend in online shopping, the DTC eCommerce industry will only continue to grow. In 2021, U.S. direct-to-consumer (DTC) eCommerce sales reached 129 billion, and are projected to reach 151 this year. Now isn't that crazy!
As DTC businesses continue to prioritize digital commerce experiences, brands are facing more market competition than ever. With that being said, in this blog, I will give a general overview of seven major DTC eCommerce trends you should keep an eye on for your brand to succeed in 2022.
What is DTC eCommerce?
DTC eCommerce is an eCommerce business model in which brands sell directly to their end customers, as opposed to using third-parties such as wholesalers, distributors, or other retailers. There are many benefits of selling direct to consumers, including:
Differentiation: Having full power on decisions, brands can better differentiate themselves as well as their products in the marketplace.
Boosted Customer Loyalty: As a result of the direct relationship brands can facilitate with customers, they can build a more loyal customer base.
Better Customer Experiences: By being able to have a close relationship with consumers, brands are able to collect direct feedback from them that can be used to create better customer experiences in the future.
Direct Control: Without having to rely on parties to sell their products, DTC businesses are able to have direct and full control over their pricing, products, and branding.
An example of a DTC eCommerce brand is Glossier, a company in the beauty industry, which uses the platform Contentful to facilitate their sales channels. Through Contentful and social media, Glossier has created a strong, loyal customer base and enhanced customer experiences. Their instagram page consists of 2.6 million followers with a content mix of customer reviews, product promotions, and influencer partnerships to draw in more customers. Today, Glossier is a billion dollar brand company that sells online beauty products, branching into millennial and Gen Z target audience through brick-and-mortar shops to provide the best brand experience possible.
Top 7 DTC eCommerce Trends
1. Social and Live Commerce for Expanded Shopping Experiences
Shopping on social media platforms and livestreams has become increasingly popular in recent years. According to Swirl, from 2015 to 2020, revenue from online video commerce went from $3.5 billion to $17.6 billion, and that number is expected to be $25 billion by 2023. Platforms such as Instagram offer tags on photos that direct consumers to a brand’s website, where they can quickly purchase the product they were viewing. This immersive shopping experience appeals to consumers as they are able to purchase products that are endorsed by their favorite celebrities or influencers. Livestream shopping is similar to QVC (a televised shopping service that showcases live retail programming 24/7), but consumers now have access to the products at their fingertips.
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2. Consumers Becoming Increasingly Sustainability Conscious
Sustainability is at the forefront of consumers’s minds nowadays and companies are following suit. According to a global survey, "66% of global consumers would pay more for sustainable businesses and products." With that being said, many brands are becoming environmentally conscious and shifting away from plastic in packaging and now include the origin of materials used, as well as information on how to recycle them. In addition, many companies now include data about their carbon footprint with their customers. Overall, these trends depict the shift in consumer and brand consciousness toward our natural environment, leading to a bright future for eCommerce businesses.
3. Omnichannel Shopping Leading to Better Customer Retention
According to Omnisend, “customer retention rates are 90% higher for omnichannel versus single channel.” An omnichannel approach to eCommerce is being adopted by companies to make the customer experience more convenient. For example, allowing a customer to shop online but return in-store guarantees that the customer has a seamless shopping experience. Furthermore, integrating digital channels enables a company to maintain a consistent brand appearance across all devices.
4. Personalization Means Better Brand Experiences
Personalizing the customer experience increases the likelihood that the customer makes a purchase and has a positive experience with the brand. According to Accenture, “74% of consumers would find ‘living profiles’ valuable if they could be used to curate the experiences, offers, and products they receive.” With direct access to customer data, such as browsing history, interests, and searches, brands are able to create unique experiences like hosting a live stream event or even creating a hologram. The ability to personalize also allows companies to more easily adapt to trends, by making changes such as new colorways for products.
5. Delivery and Return Policies Will Become a Key Service Differentiator
Studies have shown that delivery fees and return policies are important factors when customers are choosing where to shop. According to Forrester, “about three out of five French, UK, and US online adults prefer retailers that offer free return shipping; about two out of five prefer retailers that provide refunds via the original form of payment.” Free delivery and free returns are services that customers strongly desire, and can cause customers to choose one brand over another. Brands who care about the customer experience should invest in streamlining their delivery and return processes.
6. AI Creates Innovative Ideas
AI plays a significant role in omnichannel planning, which enables companies to capitalize on business opportunities in real time. Machine learning is especially useful in forming the demand plan for product attributes, marketing events, and style or color forecasts for the lifecycle of a product. AI automates these processes and drastically reduces the time needed for planners to create manual “SKUs”.
7. Subscriptions Build Up Customer Loyalty
As DTC eCommerce continues to grow, many companies have adopted a subscription model that has shown great success with traditional retailers. A subscription eCommerce service offers consumers a lower-cost way to buy what they need. Around half of companies surveyed in 2019 stated that they would implement subscription services to boost customer retention.
What’s Next for DTC eCommerce?
DTC eCommerce offers tremendous opportunities for brands due to the growing trend in online shopping. Large retailers such as Nike have already begun to shift their focus to appealing to the needs of online shoppers. The cost savings achieved through DTC eCommerce is directly transferred to the consumer, which leads to people preferring DTC eCommerce brands over traditional retailers.
Also, DTC eCommerce allows companies to be more adaptable and in control of their distribution. In a fast-paced world where trends are ephemeral, a digital presence is vital. Digital commerce enables DTC brands to keep up with consumer trends and gives them a significant advantage over traditional retailers.
Above are just a few of the DTC eCommerce trends that represent how companies are adjusting to the post-pandemic digital world. As companies adopt these trends of sustainability, AI, and personalization, DTC eCommerce will continue to become an approach more companies will look to expand to. For more information on DTC eCommerce, check out our DTC eCommerce page here.
Topics: companies, products, consumers, shopping, brand, seven, customer, ecommerce, direct, trends, brands, dtc. -
Should DTC Brands Sell to Mass Merchandisers?
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Beardbrand's products are in all 2,000 Target stores. Lindsey Reinders, my business partner, drove that project in 2018. Selling products to mass merchandisers is a goal of many direct-to-consumer ecommerce brands. Has selling to Target worked out for Beardbrand? I asked Lindsey that question and more.
Topics: sell, brand, beardbrand, retailers, dtc, business, merchandisers, mass, target, brands, products, experience, customers. -
Snapchat goes after retailers and DTC brands with new Dynamic Ads
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Snap today is announcing a new kind of advertising product, Dynamic Ads, that will help it to better attract ad dollars from retail, e-commerce and other direct-to-consumer brands — a group that today thrives on Instagram. With Dynamic Ads, advertisers can now automatically create ads in real time based on extensive product catalogs that may […]
Topics: advertisers, retailers, brands, snap, ads, product, reach, dynamic, goes, snapchat, instagram, dtc, ad, techcrunch. -
Stryx, a DTC Brand, Prepares Rollout in Target Stores
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Stryx is a pioneering direct-to-consumer seller of men's cosmetics. The company is soon to launch its products in 950 Target stores. The decision comes with risks.
Topics: tiktok, cvs, target, products, retailers, prepares, brand, dtc, rollout, stores, stryx, experience, thats. -
Supply.co Founder: Day of Reckoning Is Coming for DTC Brands
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Patrick Coddou launched Supply.co with his wife, Jennifer, in 2015. The company, which sells razors and shaving supplies, is bootstrapped — no outside investors. He has little patience with the concept of lifetime customer value or paying more to acquire a customer than he can recoup on the initial purchase.
Topics: value, thats, founder, business, lot, brands, reckoning, customers, run, lifetime, coming, customer, dtc, day, dont, supplyco, profitable. -
TechCrunch+ roundup: DTC data strategy, starting up solo, insuretech growth versus risk
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Fundraising is only one part of the journey. If you can't connect with an investor who'll help you find and fill in your gaps with regard to talent or expertise, you can't build a sustainable company.
Topics: work, techcrunch, versus, growth, underwriting, risk, end, insuretech, solo, starting, insurtech, founders, roundup, data, dtc, customer, startups, strategy, metrics. -
The Secret Recipe to Scale a DTC French Bakery
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In This episode of Shopify Masters, Anthony Rosemond of Pastreez shares their recipe for success, which includes a dash of email marketing, a splash of memorable packaging, and a healthy serving of maximizing profit margins.More
Topics: gift, farmers, really, macarons, box, dtc, started, online, scale, french, products, secret, recipe, bakery, product. -
Upscribe, raising $4M, wants to drive subscription-first DTC brand growth
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Merchants use Upscribe’s technology to drive subscriber growth, reduce churn and enable personalized subscription experiences, like skipping shipments and swapping out products.
Topics: subscription, products, techcrunch, growth, scale, customer, subscriptionfirst, upscribe, dtc, subscriptions, brand, 4m, founder, wants, brands, drive, siva, upscribes, merchants, raising. -
Warby Parker makes it clear that direct listings are unicorn-friendly
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Warby Parker not only listed, but did so at a price point that was above its final private-market valuation, and its shares appreciated rapidly during its first day of trading.
Topics: clear, dtc, makes, venturebacked, unicornfriendly, parker, listings, direct, warby, ipo, public, rapidly, slightly, model, techcrunch, listing. -
What we can learn from DTC success with TV ads
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Kevin Krim and Sebastian Chiu Contributor Share on Twitter Kevin Krim is EDO's President & CEO. His 21-year career has spanned search, social and TV advertising across start-ups and major companies like Yahoo and NBCUniversal. Sebastian Chiu is EDO's Chief Data Scientist. He earned his undergraduate and post-graduate degrees from Harvard, working previously as a […]
Topics: tv, ad, online, advertising, index, techcrunch, success, dtc, brands, ads, learn, dtcs. -
Why Should Buying a Sofa Be So Hard? How Burrow Changed The DTC Furniture Landscape
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In an increasingly digital world, the customer experience has evolved and become more important to a brand’s success. Consumers are…
Topics: experience, dtc, buy, landscape, content, sofa, changed, customers, furniture, burrow, going, customer, hard, buying, create, different, product.