Top 2021 resources on email

Best email resource in 2021.
Learn more about email to improve your e-commerce strategy.

• 1 Million Email Subscribers ‘Fricking Hard,’ Says TheHustle.co Founder - I asked Sam Parr, the founder of The Hustle, an email newsletter with curated business and technology news, how he has grown his list to over 1 million subscribers. "It's fricking hard," he told me.
  Topics: email, hustle, going, list, founder, business, million, way, hard, trends, im, subscribers, thehustleco, fricking.
• 10 Email Preview Tools For Different Inboxes - You know the expression, "What you see is what you get"? Well, when it comes to email marketing campaigns, that might not always be the case. Since everyone uses different email providers such as Gmail, Outlook, or Yahoo, emails can appear differently for various subscribers.
  Topics: tools, testing, preview, software, marketing, emails, inboxes, tool, test, different, email, youll, free.
• 10 Great Examples of Welcome Emails to Inspire Your Own Strategy - We've all heard how important it is to make a good first impression. Show up late for a job interview?
  Topics: great, examples, emails, makes, sign, impression, strategy, folks, brand, list, inspire, youre, welcome, email.
• 10 Must-Learn Skills to Build a Successful E-commerce Business - If you're running an online business, these skills can help your business thrive.
  Topics: bundle, learn, marketing, ecommerce, business, email, savings, successful, mustlearn, certification, skills, build, reg, youll.
• 10 Tools to Help Your eCommerce Business Get off the Ground - A round up of some of the best budget-friendly tools to help get your business going.
  Topics: email, help, orig, domain, ground, lifetime, tool, tools, subscription, youll, business, ecommerce, website.
• 11 Webinar Etiquette Tips for Presenters & Attendees - Now that we're spending more time than ever at home on our computers, it's a great time to brush up on webinar etiquette.
  Topics: email, attendees, tips, hosting, webinar, presenter, presenters, questions, presentation, loud, etiquette, live, audience.
• 12 of the Best Marketing Techniques for 2020 - When content marketing was gaining steam, there were really only a few techniques you could leverage. On a typical day, you'd write a blog post, hope it ranked on Google, send it to your email subscribers, and post it to your social media profiles. That was pretty much it.
  Topics: social, strategy, best, blog, posts, email, marketing, techniques, media, content, brand, test.
• 13 Robust Newsletter Plugins for WordPress - WordPress is a highly customizable content management system. With the right plugins, it can be a robust email marketing platform to create a newsletter and build a list of subscribers. Here is a list of newsletter plugins for WordPress.
  Topics: plugins, forms, robust, create, email, premium, send, subscribers, wordpress, price, newsletters, newsletter.
• 18 Examples of Brilliant Email Marketing Campaigns [Template] - On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work -- namely, marking them all as unread without reading or unsubscribing altogether.
  Topics: email, emails, content, campaigns, youre, brilliant, template, campaign, subject, marketing, love, examples, know, example.
• 18 Webinar Promotion Tips to Guarantee Nobody Misses Your Next Webinar - Here at HubSpot, we know a thing or two about webinars. We set the Guinness World Record for largest online marketing seminar in 2011, hosted webinars with partners such as Facebook, LinkedIn, and Unbounce, and we’re able to host and promote in-house because of the modern marketing team we've built. No matter how great the content of your webinar is, though, it doesn't mean much if there's nobody there to hear it.
  Topics: attendees, misses, webinars, content, marketing, promotion, day, guarantee, page, tips, webinar, landing, audience, email.
• 19 Best Practices for Webinars or Webcasts - Webinars are a highly effective tool for moving prospects along the sales funnel.
  Topics: best, send, attendees, webcasts, great, email, minutes, practices, webinars, event, include, webinar.
• 19 Free Advertising Tips for Your Small, Large, or Local Business - When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial or $10,000 for an email marketing campaign.
  Topics: email, business, content, audience, tips, facebook, large, advertising, platforms, small, free, social, google, local.
• 20 Mobile Email Marketing Stats That'll Make You Better at Your Job - By 2022, Statista anticipates that more than 333 billion emails will be sent each data. To give you an idea of how big that number is, if each email were a star, the cluster would be 50% bigger than the Milky Way Galaxy. I hope I'm not the only one who thinks the statistic above is mind-blowing.
  Topics: econsultancy, stats, job, marketing, better, average, emails, segmentation, email, users, mobile, thatll.
• 2020 Holiday Email Marketing Starts Early - With the fluid retail environment surrounding Covid-19, protocols and expectations change daily. According to Coresight Research, a consulting firm, 23 percent of U.S. consumers plan to start 2020 holiday shopping earlier than in prior years. Ecommerce merchants should plan holiday marketing now.
  Topics: marketing, holiday, early, subscribers, starts, shipping, pandemic, product, gmail, email, domain, likely.
• 2021 New Year’s Resolution Stack for Ecommerce Entrepreneurs - Need some help setting your 2021 New Year's Resolutions? We've got some tips for the entrepreneurs out there looking to achieve productivity & success!
  Topics: successful, youre, email, stack, business, resolution, plan, productive, online, start, accounts, dont, help, set.
• 23 of the Best Email Newsletter Templates and Resources to Download Right Now - If you had to guess, how many email newsletters do you think you're subscribed to? Ten? Twenty? Fifty? To be honest, I've lost count -- and I know I'm not alone. Email marketers have a lot to compete with in their subscribers' inboxes. That's why a solid newsletter template is crucial to designing an email that people are encouraged to click through.
  Topics: hubspot, design, templates, newsletter, resources, download, major, best, email, responsive, free, great, right, template.
• 3 Must-Try Ecommerce Marketing Techniques - Where are you on your eCommerce journey? Have you finally set up your cozy shop selling products? Or maybe your shipping business is just picking up. And you need new employees to manage operations. One way or another, everyone reaches the point in their growth when marketing starts to play a huge role in business […]
  Topics: marketing, email, facebook, techniques, ad, musttry, products, content, audience, emails, business, right, ecommerce.
• 4 High-converting Email Segments for Ecommerce - Ecommerce has experienced incredible changes in the past few months. Consumers who had not embraced online retail are now forced to adopt it. Email segmentation can marketers reach these new buyers by improving relevancy. In this post, I'll describe the most effective ways to segment an email list for ecommerce.
  Topics: help, segment, segmenting, sent, highconverting, customers, segments, consumers, ecommerce, offers, email, relevant.
• 4 More Google Ads Scripts to Automate Tasks, Save Time - Google Ads scripts automate routine tasks. Last fall, I shared three such scripts that are helpful to me. In this post, I'll address four additional Google Ads scripts that automate tasks and save time.
  Topics: terms, scripts, script, automate, metric, tasks, impressions, save, google, ads, email, search, number, account.
• 5 Dos and Don'ts When Making a SMART Goal [Examples] - When I was 14, my dream was to play college baseball. But I had one small problem: I only weighed 100 pounds. And even though I still had four years to bulk up and improve my skills, I knew I had a long way to go. Fortunately, my coach always knew how to give me opportunities to shoot for that kept my drive alive. I think of SMART goals like my former baseball coach.
  Topics: leads, increasing, traffic, email, goal, donts, goals, blog, examples, smart, increase, video, dos, making.
• 5 Email Testing Tools to Try (& What to Test on Them) - A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing.
  Topics: try, things, test, ab, tested, different, marketing, testing, tests, tools, email, types.
• 5 Ways to Boost January 2021 Retail Sales - For many retailers, January sales feel like a slump after the high-flying holiday season. But stores can still take steps to earn relatively more. Here are five tactics to try.
  Topics: boost, pay, retailers, marketing, retail, sales, customers, offer, items, holiday, email, live, ways.
• 6 Ways to Convert New Visitors to Email Subscribers - Many online merchants have experienced traffic surges due to the pandemic. Converting the new traffic to immediate purchases can be challenging. The next best option is enticing visitors to subscribe to your email communications. In this post, I'll offer tips for converting new visitors into email subscribers.
  Topics: visitors, signups, sources, unsubscribe, convert, visitor, subscribers, ways, signup, site, email, page.
• 7 Marketing Channels to Focus On In 2021 - Even though Field of Dreams is one of my favorite movies, the saying “If you build it, they will come” sadly doesn’t apply to content marketing. Too often, we forget that content marketing consists of two separate words — content and marketing. Creating content is usually the most fulfilling and enjoyable part of a marketer’s job but, distributing that content is just as important.
  Topics: customers, marketing, content, channels, media, consumers, focus, channel, using, email, social.
• 7 Steps to Use Trigger Marketing in Any Content Campaign - When you hear the phrase "marketing automation," what do you think of first? A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm, yet it is among the least effective automation paths you can set up as a marketer.
  Topics: prospect, email, trial, think, campaign, marketing, content, steps, automation, action, prospects, trigger.
• 8 Really Cool Ways to Use Video in Email Marketing - This morning, as usual, I started my day by checking my emails.
  Topics: company, marketing, cool, emails, videos, really, subject, email, video, youre, content, subscribers, ways.
• 9 Business Challenges Every Small Business Struggles With (And How to Fix Them) - In the first few years of business, small companies come up against a lot of different challenges. Some are harder than others to overcome -- and according to the U.S. Bureau of Labor Statistics, about 20% of small businesses fail by the end of their first year. By the end of their fifth year, 50% go under; and by the tenth year, that number rises to 80%.
  Topics: email, marketing, fix, help, struggles, brand, hiring, customers, challenges, small, business, list.
• A Content Marketing Playbook for Times of Crisis - The COVID-19 pandemic has sent businesses scrambling to pause plans, edit emails, and cancel campaigns. And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis?
  Topics: marketing, help, email, marketers, times, content, crisis, audiences, social, companies, playbook, businesses.
• A Look Back at How COVID-19 Impacted Businesses in Q2 - Since COVID-19 was declared a global pandemic on March 11, businesses have had to reckon with its economic impact for over a full quarter. For the last several months, we've been publishing weekly cuts of data on core performance metrics, to provide business owners with useful benchmarks as they adapted to circumstances that were changing by the day.
  Topics: benchmark, precovid, look, sales, impacted, deals, teams, covid19, q2, businesses, q1, marketing, email.
• Analyzing Unsubscribes Can Save an Email Marketing Program - Email marketers do not typically monitor why recipients unsubscribe. But the more we understand the reasons, the better we can reduce the number. In this post, I'll explore how to analyze unsubscribes to improve email performance.
  Topics: rates, recipient, save, typically, example, analyzing, usually, recipients, unsubscribes, unsubscribe, emails, marketing, email, program.
• Apparel retailer Bossini reveals customer data hack - Hong Kong-based apparel retailer Bossini says its database of loyalty programme members and online customers was hacked earlier this month.
  Topics: breach, data, customers, security, systems, reveals, information, customer, apparel, bossini, card, numbers, retailer, hack, email, steps.
• Attributing Sales to Email Marketing Is Not Always Easy - Attributing sales to email marketing can be difficult. A typical customer journey involves multiple touchpoints, such as email, organic search, and social media. The better we understand the impact of each channel on conversions, the better we can optimize that channel for growth.
  Topics: google, easy, offer, email, analytics, sales, attributing, opens, address, codes, code, recipients, marketing.
• B2C Marketing Automation and 5 Top Software Tools to Power It - Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. To know that your customers will receive personalized emails without you having to manually write each and every one … whew, that’s powerful stuff.
  Topics: tool, power, offers, marketing, tools, automation, free, email, b2c, software, support, emails.
• Beamer Review: Engage Your Visitors with an On-Site Newsfeed - In this Beamer Review, learn about how to keep your audience updated with your content & launches in a way that’s more effective than email campaigns.
  Topics: notification, onsite, content, notifications, review, engage, site, newsfeed, website, email, beamer, push, visitors.
• Building an 80,000+ Person Email List in Under 8 Months - Conor Lewis has a really cool story. He is the Founder of GetTheFort.com, a magnetic pillow fort that he designed, crowdfunded, and brought to market in under a year. What’s really cool about Conor though is that he is entirely self-taught on eCommerce, but still managed to build a huge audience through social channels by […]
  Topics: conor, building, really, groups, person, video, launch, kickstarter, months, email, using, facebook, built, list.
• Creating Amazing Content for Your Service-Based Business - The world’s top marketers create content that’s desirable, actionable, & timely. Grow your business with these insider strategies and 4 real-life examples.
  Topics: amazing, free, creating, content, email, problemsolving, send, create, customers, company, theyre, business, servicebased.
• Customer Loyalty: Ten Ways to Earn More Repeat Buyers - Improving customer loyalty is the fastest, most cost-effective way to grow store revenue. Discover ten proven strategies to earn more repeat business.
  Topics: earn, way, loyalty, customers, include, buyers, emails, repeat, customer, stay, rewards, email, woocommerce, ways, points.
• Deals Closed Rise Significantly as May Comes to an End [COVID-19 Benchmark Data] - For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19. In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread.
  Topics: email, comes, volume, sales, rise, data, week, precovid, trending, significantly, weeks, closed, end, deals, covid19, levels, benchmark.
• Designing Emails to Drive Clicks and Conversions - Email design has evolved to reflect changes in technology and consumer behavior. The goal is to elicit the desired action from the recipient, such as a click or conversion. In this post, I'll address tips on designing high-performing emails for ecommerce.
  Topics: conversions, read, large, message, text, design, images, email, designing, test, recipients, drive, clicks, emails, dark.
• Email Conversion Guide, Part 1: Database Cleanup - This post is the first in a 3-part series on improving conversions from an email marketing program. Parts 2 and 3 will address templates and retargeting, respectively. In this part 1 installment, I'll review the importance of a clean subscriber database, including tips for ongoing maintenance.
  Topics: conversion, database, subscriber, cleanup, addresses, address, subscription, sources, guide, data, providers, email, purchase, subscribers.
• Email Conversion Guide, Part 2: Creating the Template - An ecommerce email template consists of multiple elements that impact clicks and purchases. This is the second installment of a 3-part series on factors that influence conversions from email marketing. "Part 1: Database Cleanup," we published last month.
  Topics: test, conversion, images, template, conversions, creating, responsive, email, guide, segment, value, templates, tend.
• Email Marketing Basics: 7 Fundamentals for New Online Business Marketers & Owners - 7 email marketing fundamentals every new marketer or ecommerce store owner needs to know. If you're new to email marketing, this is for you!
  Topics: marketers, basics, fundamentals, rates, cta, need, subscribers, email, list, campaign, marketing, test.
• Email Sign Up Forms: How to Increase Email Sign Ups With Better Forms - In 2019, there were 3.8 billion estimated email users across the globe. With half of the world’s population on email, and the ability to reach people at any time of day, email marketing remains a crucial technique to build a customer base.
  Topics: forms, visitors, lead, email, leads, form, better, website, offer, conversion, increase, ups, sign, page.
• Everything Marketers Need to Know About Sender Scores - Email marketing seems like an easy win for your inbound marketing strategy. Write an awesome email, put in some snazzy images, fire it off to your opt-in list, and watch the customers roll in.
  Topics: sender, know, need, youre, number, score, scores, ip, address, marketers, email, messages, reputation, marketing.
• Everything You Need to Know About Ecommerce Marketing - With nearly every marketing operation now taking place online, it can be tough to distinguish between the various types of digital marketing people use today. For example, take ecommerce marketing — what is it and how does it compare to practices like social media, content, search engine, and email marketing?
  Topics: know, content, marketing, customer, customers, online, business, email, ways, need, product, ecommerce.
• Experts Share Their Top 8 Holiday Email Marketing Tips for 2020 - Ready or not, the holidays are right around the corner. And that means it's time for email marketers to start planning one of their biggest email campaigns of the year.
  Topics: email, emails, subscriber, content, holiday, better, tips, subscribers, share, holidays, season, experts, marketing.
• Facebook's Testing New Email Marketing Tools: Here's What We Know So Far - Each day, millions of brands launch ads, create business pages, and test out lead-generating marketing strategies on Facebook.
  Topics: testing, know, contacts, far, emails, list, facebook, heres, tool, content, facebooks, email, tools, marketing.
• Good Customer Service Is About Doing the Common Things Uncommonly Well - The bread and butter of good customer support isn’t in flashy displays, free gifts, or long-winded phone conversations. Today, we explore what really matters.More
  Topics: things, brand, email, support, youre, offer, help, channels, uncommonly, common, customers, good, doing, service, company, customer.
• How SMS Marketing Cuts Through the Noise—Plus 4 Examples to Try - As we head into the holidays, the busiest and most expensive advertising season of the year, it’s worth adding SMS marketing to your marketing channel mix to help you cut through the noise and win new customers.More
  Topics: messages, list, sms, send, email, try, short, customers, examples, cuts, rates, text, marketing, noiseplus.
• How To Grow Your Ecommerce Store With Facebook Messenger Marketing - Facebook Messenger is the #2 most downloaded iOS and Android app of all time and over 1.3 billion people use Messenger every month to communicate with their friends and family. So if you’ve been on the fence about using Facebook Messenger bots to market your ecommerce store, here are some facts that might tip you […]
  Topics: click, email, marketing, subscriber, ecommerce, facebook, free, customer, send, customers, order, messenger, grow, store.
• How to Blend Web Analytics and Digital Marketing Analytics to Grow Better - Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations today.
  Topics: data, grow, digital, page, email, metrics, analytics, web, number, blend, total, leads, better, marketing.
• How to Bulletproof Your Online Business - Learn the best ways to implement online business security from a variety of threats including fraud, hacking, theft, revenue fluctuations & more.
  Topics: online, security, store, address, youre, services, password, business, email, best, service, bulletproof.
• How to Capture Leads & Grow Your Email List with Quizzes - If you haven't tried quiz marketing, what are you waiting for! It can help you get more leads & grow your email list so you can sell more.
  Topics: marketing, lead, send, quiz, leads, results, quizzes, capture, know, audience, list, grow, content, email.
• How to Create Squeeze Pages That Generate Tons of Leads - "You've got mail." At least, that's what you're hoping as a digital marketer — to show up in your audience's inbox. That's because capturing emails is an important tactic marketers use to gather leads. To do so, you've probably created a lead magnet or content offer. It's a tale as old as time for those in online marketing. And that's because it works.
  Topics: content, leads, pages, tons, form, create, email, offer, squeeze, landing, users, page, generate.
• How to Create a Professional Email Address [+ Examples] - News flash -- your email address from high school won’t cut it in the real world. Even if “baseballbro25@aim.com” serves as a nostalgic reminder for your peak athletic years, it’ll look like an eyesore on your resume and prompt any recruiter or hiring manager to press delete.
  Topics: way, youll, connect, address, professional, hosting, create, business, choose, set, process, examples, email.
• How to Determine Your A/B Testing Sample Size & Time Frame - Do you remember your first A/B test you ran? I do. (Nerdy, I know.)
  Topics: testing, send, list, ab, results, statistically, email, determine, size, significant, sample, frame, test.
• How to Find & Work With the Perfect TikTok Influencers for Your Brand - Do you work with TikTok influencers? If not, now is the time to start. Billions of people use TikTok, making it the perfect place to promote your brand.
  Topics: influencers, tiktok, perfect, brand, email, work, marketing, youre, popular, search, influencer.
• How to Get Quick Wins for Your Online Store - Give your store an instant boost! More traffic, more conversions, & higher order values — make these a reality with winning tips from an eCommerce expert.
  Topics: remarketing, google, audience, ads, quick, online, youre, marketing, product, store, email, customers, products, wins.
• How to Make Digital Credentials Your Most Impactful Marketing Tool - Marketing can have an enormous, positive impact on both revenue and brand recognition. Which is why organizations spend so much time, energy, and resources trying to reach their target audience.
  Topics: emails, digital, brand, impactful, credentials, awareness, tool, social, email, way, marketing, help.
• How to Set Up Automated Email Marketing Workflows (+ Examples) - Are your contacts going with the flow, or are they just sitting dormant in your marketing database? If you don't have any automated email workflows set up, your answer is probably the latter -- which means you're missing out on some major opportunities to nurture and engage your existing contacts. Did you know that marketing automation can lead to a 14.5% increase in sales productivity?
  Topics: set, automated, workflows, examples, email, trigger, content, marketing, contacts, customer, customers, workflow.
• How to Start a Business with $100 - Think you can start a business with $100? You can if you know how to spend your budget wisely. Find out what to spend on & what to save on in this post.
  Topics: start, month, marketing, email, free, shopify, online, store, support, business.
• How to Turn Email Subscribers into Customers - Ready to turn an email list into sales? Maximize the opportunity! From the first email to the final call to action, get proven tips for success!
  Topics: customers, offer, list, business, need, customer, turn, send, emails, email, subscribers.
• How to Write a Great Email Signature [+ Professional Examples] - The average office worker sends 40 emails per day. That's 40 opportunities to market yourself and your business in those individual emails you send, every single day. A lot of people treat their email signatures like an afterthought, which makes for a real missed opportunity. Those signatures are a chance for you to make it clear who you are, make it easy for people to reach you, and give people a place to go to find out more — either about you, about your business, or about something you're working on.
  Topics: signature, examples, social, contact, include, email, write, media, professional, icons, example, information, links, great.
• Is CTR Dead? Why Email Marketers Are Tracking CTOR Instead - Ever since email marketing became a legitimate marketing channel in the 1990s, email marketers have largely measured their performance against two metrics: open rate and clickthrough rate.
  Topics: instead, rate, dead, ctas, opened, marketers, clickthrough, clicktoopen, tracking, emails, email, ctor, subscribers, marketing, ctr.
• Kuru, a DTC Shoe Brand, Solves a Pain - Selling shoes online is notoriously competitive. Zappos, Amazon, big-box retailers, shoe brands — all are vying for a share of the consumer footwear market. Nonetheless, Sean McGinnis's employer, Kuru, an independent shoe company, is thriving.
  Topics: shoe, foot, email, dtc, spend, brand, weve, pain, search, paid, revenue, magento, solves, kuru.
• Launching an ecommerce business: the first steps - My previous post described the launch of many ecommerce businesses in the U.K. due to the pandemic. It reminded me of when I started roughly 20 years ago. One of my first tasks was to think of a domain name.
  Topics: business, ip, host, launching, names, domain, email, hosting, ecommerce, steps, software, site, address, unique.
• Lessons from 20 years of ecommerce - My first ecommerce site was a supplement to my brick-and-mortar shop in 2000. There was little online competition. Amazon sold only books. Most of my competitors were small independents like me, and it was easy to stand above the crowd. I advertised the site on shopping bags, on leaflets at conventions, and in an occasional magazine. This post is the second in a series on starting and growing an ecommerce business.
  Topics: lessons, order, customers, visitors, email, orders, conversion, site, ecommerce, rate, online.
• Lessons from a Friendly Bet: Beardbrand vs. Supply.co - Patrick Coddou's company, Supply.co, sells razors and shaving accessories. My company, Beardbrand, sells beard products. He wants men to shave. I want them to grow a beard. We're both direct-to-consumer ecommerce merchants selling premium grooming items to males. We're competitors, in other words.
  Topics: dont, friendly, sale, sales, need, supplyco, vs, lessons, im, revenue, bet, beardbrand, supply, email.
• Market Smarter, Not Harder, with Automated Messaging - Brands that use automated emails and SMS text messaging see a bigger ROI for their marketing efforts. Here's why.
  Topics: customers, sms, content, marketing, market, contact, email, messages, emails, harder, automated, smarter, messaging.
• Order Confirmation Emails: How to Build on Your Customer’s Leap of Faith - Before the checkout process begins, a customer has made the long journey through your conversion funnel. They’ve weighed the risks…
  Topics: best, opportunity, shipping, create, customer, customers, confirmation, information, purchase, emails, order, email.
• Podcast 33: The Podcast is Back and Three Updates for 2018 - We’re back! In this episode, Drew talks about where he has been the past 7 months, and 3 things listeners can expect from upcoming episodes of the podcast. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? the text transcribe from this episode. Highlights A little look at where I’ve been the past […]
  Topics: productivity, im, ive, insights, road, email, really, content, lot, months, things, think, podcast, going.
• Quick Refresher of U.S. CAN-SPAM Requirements - New consumer privacy laws in the U.S. and elsewhere apply to many forms of digital promotion, including email marketing. Thus it's worth reviewing the requirements of the CAN-SPAM Act of 2003, which sets rules for the use of commercial email to U.S.-based recipients.
  Topics: quick, canspam, marketing, unsubscribe, act, requirements, senders, transactional, service, refresher, email, subject.
• Save Time With Agile Email Marketing: Everything You Need To Know - "Hey, would you mind sending a follow-up email?" 
  Topics: copy, know, emails, process, needs, email, design, save, subscribers, agile, marketing, need.
• Seven Tips to Reach Previous Customers this Holiday Season - Don’t forget to spread holiday marketing cheer to existing customers. It's the easiest way to grow revenue! Seven proven tactics to maximize your efforts.
  Topics: send, season, holiday, seven, media, offer, previous, email, personalized, customers, content, special, tips, reach.
• Seven Ways to Create New Content for the Holidays - Streamline content production & enjoy a holiday sales boost when you delight customers with these fun, helpful ideas. Plus: how to quickly spread the word.
  Topics: holiday, create, products, best, ways, social, holidays, help, posts, email, google, seven, content.
• The 'Ethics' You Didn't Know Existed in Design - Just the other day, I was Googling something in a rush and came across a blog post that I thought would give me all the information I needed.
  Topics: ethics, know, existed, designs, content, visitors, email, brands, didnt, ethical, design, designers, post.
• The 11 Best Free Email Accounts and Service Providers of 2020 - You need it for networking, job recruitment, downloading resources, transferring files, setting reminders, meeting with colleagues, and so much more.
  Topics: feature, mail, email, gmail, free, provider, accounts, providers, emails, storage, best, service.
• The 13 Best Email Template Builders for Any Budget - Email marketing is an undeniably powerful strategy for lead acquisition and customer retention — in fact, 59% of marketers say email is their biggest source of ROI, and 93% use email as a major channel for content distribution.
  Topics: email, builder, design, builders, budget, month, template, templates, free, best, plan, sourceunique, marketing.
• The 13 Best Marketing Automation Software Tools Available to You - A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow.
  Topics: software, lead, enterprise, marketing, powerful, best, platform, email, features, available, tools, tool, automation.
• The 15 Best Email Newsletter Tools in 2020 - Email marketing is a key component of any successful marketing strategy — in fact, email marketing provides companies with a potential ROI of $44 for every $1 spent.
  Topics: emails, newsletters, newsletter, templates, features, free, tool, offers, best, create, email, tools.
• The 18 Best Lead Generation Plugins to Add to Your WordPress Site - Collecting high-quality leads is a challenging task that marketers face. Even once you've created a fantastic, high-converting landing page, you're not done.
  Topics: add, form, leads, email, capture, free, best, plugin, site, wordpress, forms, plugins, lead, generation.
• The Beginner’s Guide to SMS Marketing - Get started with SMS marketing best practices here! With impressive engagement rates & ROI, it's becoming a hugely popular marketing method.
  Topics: brand, guide, beginners, email, subscribers, send, message, started, youre, marketing, sms, number, different.
• The Best Black Friday & Cyber Monday Deals for Ecommerce Merchants  2020 - Ready to save some cash on the best tools in the ecommerce industry? We’ve rounded up all of the best ecommerce Black Friday deals for 2020!
  Topics: business, tools, check, plans, deals, ecommerce, email, cyber, services, black, best, valid.
• The Best Time to Send an Email (Research-Backed) - Here's a little exercise for you: Check the timestamps on the emails you've gotten in the past day. What have you found? For me, I noticed that most of my emails, especially my subscription emails, were sent between 9-10 AM, or 5-6 PM.
  Topics: open, send, best, audience, researchbacked, marketing, email, data, emails, rate, number.
• The New Rules of Marketing [2020 Edition] - Marketing your business is both an art and a science — and the industry is rapidly evolving as the audience you're trying to reach is changing.
  Topics: need, content, ways, rules, marketing, customers, business, youre, edition, trying, email, needs.
• The Nonprofit's Guide to Email Marketing - If you work at a nonprofit organization (NPO), then you're already quite familiar with the unique set of challenges nonprofits face when it comes to building an effective and sustainable marketing strategy. 
  Topics: strategy, youre, emails, marketing, send, nonprofits, nonprofit, guide, organization, email, right, list.
• The Top Seven Ways to Maximize Your Email Marketing - Email marketing is the best way to connect with the largest number of existing customers for the smallest cost. Maximize your efforts with these 7 proven tips.
  Topics: list, purchase, ways, emails, customers, offer, maximize, send, subject, seven, dont, email, marketing.
• The Ultimate Guide to Content Distribution - Year after year, hundreds of marketers report increased efforts and spending on their content marketing — or the intention to do so.
  Topics: backlinks, guide, content, distribution, social, email, media, blog, strategy, marketing, ultimate, tool.
• The Ultimate List of Email Marketing Stats for 2020 - Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers.
  Topics: mobile, marketers, say, ultimate, marketing, list, business, professionals, stats, email, note, opens, emails.
• The Ultimate List of Types of Marketing [41 and Counting] - Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates, AT&T launched the first banner ad, and the CRM industry was just starting to thrive.
  Topics: audience, list, customers, product, email, media, types, customer, counting, social, content, marketing, ultimate, brand.
• These Two Simple Strategies Led to a 71% Increase in Qualified Leads for the HubSpot French Market - This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. My role at HubSpot is the French Marketing Automation Manager — essentially, I’m in charge of the marketing automation for HubSpot leads and free users in our French market. This past January, we noticed that one of our key automation programs — our onboarding and nurturing email program for our free users — was dated and needed a revamp.
  Topics: hubspot, research, strategies, qualified, french, features, leads, users, test, free, paid, led, increase, nurturing, market, audience, email, simple.
• Thinking Differently About Email Newsletters - Today we are joined by Will Critcher, who is the Director of eCommerce for DeathWishCoffee.com. In this episode, we talk about the brand and how they’ve had their coffee endorsed by astronauts, as well as how they are thinking about email newsletters differently and what they have done to improve the results they’ve seen with […]
  Topics: talk, astronauts, youderian, newsletters, theyve, improve, critcher, stitcherwith, email, thinking, differently, today.
• Vimeo's 4 Tips for Generating Leads With Your Videos - As a marketer, you're often tasked with accomplishing two main goals: making beautiful content that builds your brand recognition and tells your story ... and generating qualified leads that will help you grow your business.
  Topics: video, know, leads, tips, generating, information, content, videos, contact, forms, vimeos, email, form, youre.
• ViralSweep Spotlight: Run Viral Giveaways Your Way - In this ViralSweep review, we discuss how ViralSweep makes running viral giveaways easy for brands, businesses, bloggers, influencers & website owners.
  Topics: way, viral, sweepstakes, facebook, giveaways, spotlight, contest, brands, social, audience, email, viralsweep, entries, run.
• What Is Phishing and How Can You Protect Your Business From an Attack? - Staff at MacEwan University, a school in Edmonton, Canada, received an email from a major vendor stating they had recently changed their electronic banking information and needed payments to be sent to a new account.
  Topics: university, emails, authentication, phishing, protect, brands, email, attack, cyber, sender, business, employees, criminals.
• What Is a Landing Page? All Your Questions, Answered - If you could do one thing to dramatically improve your marketing ROI today, would it be to use landing pages on your website?
  Topics: offer, youre, website, information, questions, pages, answered, visitors, page, email, landing, content.
• What Makes a Great Business Idea? - You probably have a business idea or three rattling around in the back of your mind. Whether it’s monetizing a jewelry-making hobby or selling to a growing niche market, you’ve probably flirted with the idea of starting your own full-time business or side hustle. All you lacked was the confidence that you were going in the right direction. Here are some questions to ask to help you develop a good business idea into a great one.More
  Topics: marketing, makes, idea, using, customer, email, sell, customers, youre, products, business, great.
• What You Need To Know About Lead Conversion [With Expert Tips] - So, you've designed a lead generation strategy and it's working. Your website visitors are coming to your website, filling out your forms, and boom, you've got leads. Now what?
  Topics: path, marketing, process, lead, email, conversion, sales, behaviors, know, tips, leads, team, need, expert.
• What do European consumers want from customer service? - With the corona crisis giving a massive boost to ecommerce in Europe, customer service teams were put under substantial pressure. And the return numbers also significantly increased last year. How do customer service in European countries perform? Customer service has always been a very important part of ecommerce. Especially, because… Continue reading
  Topics: service, customer, ecommerce, european, online, contact, important, consumers, chat, email, telephone.
• Why Consumers Subscribe and Unsubscribe from Email [New Data] - Think email marketing is dead?
  Topics: unsubscribe, content, blog, data, subscribe, emails, email, audience, consumers, subscribers, marketing.