Top 2020 resources on email

Best email resource in 2020.
Learn more about email to improve your e-commerce strategy.

• 10 Email List Management Software Tools to Grow Your Brand - When I first began my marketing career, I was envious of emails.
  Topics: emails, software, grow, choice, management, list, campaign, email, youre, send, brand, marketing, tools.
• 10 Tips for Creating an Effective Influencer Outreach Email Campaign - Handle your influencer outreach emails like a sales pro! Plan your next steps, be diverse with what you send and don’t be afraid to follow up.
  Topics: outreach, campaign, tip, youre, influencers, influencer, theyre, person, think, tips, email, effective, need, creating.
• 104 Email Marketing Myths, Experiments & Inspiring Tips [Free Guide] - There are a lot of myths out there: For instance, some say the Loch Ness monster is real, and others say lightning strikes in the same place twice.
  Topics: video, tips, emails, design, email, guide, engagement, marketing, experiments, spam, subject, youre, inspiring, myths, free.
• 11 Email Marketing Habits It Pays to Break - Before you break any email marketing habits or best practices, it's important to first understand why they work. Once you've mastered basic email content creation, you'll be in a better position to experiment and test certain components of your strategy. In today's ultra-competitive email landscape, you need to perform tests in order to find out what drives your specific recipients to open, read, and click.
  Topics: content, send, youre, text, marketing, subject, readers, habits, example, emails, email, pays, break.
• 12 Benefits of Email Marketing Your Marketing Team Must Know - As a marketer, you might've heard coworkers talking around the watercooler about how email marketing is dead. It's been a common concern for many marketing departments. Well, I'm here to let you know that you don't have to worry because email marketing is still going strong.
  Topics: team, audience, content, sales, email, marketing, emails, benefits, campaigns, right, know, customers, send.
• 12 Lovable Valentine’s Day Marketing Strategies for 2020 - Based on statistics from the National Retail Federation on Valentine’s Day celebrations, 2019 was a bad year for love. Only…
  Topics: ideas, email, holiday, bon, shoppers, day, marketing, customers, valentines, charm, love, gift.
• 15 of the Best Email Newsletter Templates and Resources to Download Right Now - If you had to guess, how many email newsletters do you think you're subscribed to? Ten? Twenty? Fifty? To be honest, I've lost count -- and I know I'm not alone. Email marketers have a lot to compete with in their subscribers' inboxes. That's why a solid newsletter template is crucial to designing an email that people are encouraged to click through.
  Topics: responsive, download, right, template, clients, hubspot, email, best, templates, mobile, great, resources, newsletter, free.
• 16 Effective Ways to Build Your Online Presence - The other day I was trying to find the perfect dress pant yoga pants because I wanted comfortable, professional clothing options.
  Topics: media, online, presence, email, social, customers, brand, ways, build, content, create, effective.
• 17 Email Newsletter Examples We Love Getting in Our Inboxes - When people first start doing email marketing, they often assume they need an email newsletter.
  Topics: design, inboxes, posts, youre, blog, love, email, best, content, examples, entire, newsletter, getting, great.
• 17 Ways to Get Free Advertising for Your Business - When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial or $10,000 for an email marketing campaign.
  Topics: email, advertising, platforms, google, content, audience, social, local, business, free, search, ways.
• 19 Examples of Brilliant Email Marketing Campaigns [Template] - On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work -- namely, marking them all as unread without reading, or unsubscribing altogether.
  Topics: brilliant, copy, marketing, examples, design, template, email, read, emails, love, campaign, know, product, campaigns.
• 19 Lead Nurturing Email Examples You'll Want to Steal - You've done it. You provided valuable content to your readers and they've converted into leads. Now, it's time to nurture these leads into opportunities for your sales team.
  Topics: helpful, examples, marketing, products, sales, reader, nurturing, email, steal, youll, content, lead, product.
• 25 Widgets, Plugins, and Add-Ons to Enhance Your Blog's Performance - Let's talk blogging.
  Topics: enhance, theyre, addons, visitors, content, widget, readers, plugins, blogs, email, plugin, great, blog, performance, widgets.
• 3 Tips for an Ecommerce Marketing SWOT Analysis - A SWOT analysis — strengths, weaknesses, opportunities, and threats — can help an ecommerce business improve its marketing, find new ways to promote its brand, and avoid competitive threats.
  Topics: swot, tips, marketing, analysis, strengths, opportunities, workout, competitors, ecommerce, email, threats, weaknesses.
• 4 takeaways from Cyber Week 2019 to help you plan for Holiday 2020 [video] - While the holiday shopping season isn’t over, this year’s Cyber Week trends highlight how you can better prepare for 2020’s biggest week in online shopping.
  Topics: plan, help, week, capture, email, holiday, sms, shopping, takeaways, cyber, video, yearoveryear, shoppers, season.
• 5 Best Pop Up Apps to Boost Your Conversions With - Get more sales with popups that actually convert! These are the top 5 pop up apps on the market that you can use to engage your website visitors.
  Topics: email, visitors, best, marketing, customers, apps, popups, conversions, boost, pop, free, youre.
• 5 Clever Email Marketing Tactics for Holiday Conversions - I've received many holiday email marketing messages since the busy Black Friday to Cyber Monday weekend. In this post, I'll share five that are especially clever.
  Topics: marketing, conversions, rates, holiday, emails, store, shoppers, subject, email, received, physical, tactics, mail, piece, clever.
• 5 Dos and Don'ts When Making a SMART Goal [Examples] - When I was 14, my dream was to play college baseball. But I had one small problem: I only weighed 100 pounds. And even though I still had four years to bulk up and improve my skills, I knew I had a long way to go. Fortunately, my coach always knew how to give me opportunities to shoot for that kept my drive alive. I think of SMART goals like my former baseball coach.
  Topics: increase, email, making, dos, donts, facebook, examples, smart, blog, goals, traffic, goal, leads, video.
• 5 Email Marketing Tips during the Pandemic - Most ecommerce companies rely on email marketing.  But the Covid-19 shutdown requires an evaluation of email frequency and tone, among other tactics. In this post, I'll address how to manage email marketing during the pandemic.
  Topics: customers, increasing, pandemic, tips, rates, frequency, consumers, try, likely, marketing, help, email.
• 5 Proven Social Media Engagement Strategies for 2020 - In the world of social media marketing, the word "engagement" gets thrown around a lot, but few brands actually know how to achieve it.
  Topics: engaging, social, engagement, email, media, offer, facebook, content, customers, offers, strategies, proven, followers.
• 5 Surefire Growth Strategies for E-Commerce Entrepreneurs - From Facebook updates to email marketing, supercharge your business with these proven tactics.
  Topics: strategies, ecommerce, way, emails, budget, entrepreneurs, facebook, marketing, campaign, business, email, surefire, attribution, growth.
• 6 Brands That Used Social Media to Boost Their Subscriber List - More than likely, you've heard the debate on whether it's more worthwhile to invest in email marketing, or social media marketing, to turn leads into customers.
  Topics: facebook, used, boost, sale, list, media, social, brands, sent, subscribers, channels, promoted, subscriber, marketing, email.
• 6 Effective Ways to Use Video in Your Email Marketing - This morning, as usual, I started my day by checking my emails.
  Topics: videos, product, video, line, company, subscribers, subject, ways, content, effective, marketing, email.
• 6 Email List Building Tools for Ecommerce - In this post, we lay out some best practices for using email list building apps, then we dig into 6 great tools that you can use to build your email list.
  Topics: tools, build, building, marketing, ecommerce, optin, list, form, store, email, forms.
• 7 Email Cadence Best Practices for Better Email Marketing Campaigns - By 2022, an estimated 330 billion emails will be sent and received each day — making it one of the largest digital communication channels.
  Topics: practices, emails, buyers, understand, dont, marketing, frequency, better, cadence, best, campaigns, customers, youre, sending, email.
• 7 Incredible Examples of A/B Tests by Real Businesses - Whether you're looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there.But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact -- especially when you're just getting started. So, what's the recipe for high-impact success?
  Topics: variant, examples, businesses, email, test, search, landing, tests, decided, cta, incredible, hubspot, users, ab, page, real.
• 7 Marketing Alternatives to Tracking Cookies - At some point your life, you've probably had a run-in with ads generated by third-party cookies.
  Topics: social, learn, ads, email, marketing, thirdparty, data, list, content, cookies, alternatives, tracking.
• 7 Ways to Engage Customers with Post-Purchase Email Automation - A small increase in customer retention can mean huge gains for your online store. Automate post-purchase emails to improve customer loyalty (and profits)!
  Topics: product, send, automation, need, email, theyre, postpurchase, customers, engage, emails, ways, store, thank, purchase.
• 9 Insanely Valuable & Ridiculously Inexpensive Services for Your Business - These apps will make your workflow 10x easier without breaking the bank! Check out our roundup of the most valuable & inexpensive services on the market.
  Topics: insanely, site, dns, youre, list, services, create, email, valuable, tool, ridiculously, inexpensive, month, business, website.
• 9 Valentine's Day Marketing Campaigns to Inspire You -   Love, flowers, chocolate, bla bla bla ... Where are the marketing results?!
  Topics: inspire, campaigns, social, email, campaign, free, heart, marketing, day, way, valentines, love.
• A Content Marketing Playbook for Times of Crisis - The COVID-19 pandemic has sent businesses scrambling to pause plans, edit emails, and cancel campaigns. And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis?
  Topics: times, audiences, email, marketing, content, marketers, help, companies, businesses, social, crisis, playbook.
• After Weeks of Decline, Sales Metrics Showing Signs of Recovery [COVID-19 Benchmark Data] - The economic impact of COVID-19 is undeniable. Businesses all across the globe are learning how to adapt to these new circumstances and we're all learning how to operate in a "new normal" that's constantly changing.
  Topics: deals, teams, signs, benchmark, showing, data, email, sales, covid19, volume, averages, decline, week, metrics, increase, weeks, precovid, recovery.
• Businesses Still Can't Nail Effective Communication [New Data] - Whatever your niche or industry, there can surely be no debate — effective communication is critical to success.
  Topics: research, nail, businesses, meetings, remote, tool, theres, online, fact, email, communication, work, cant, effective, data.
• COVID-19 and Your Online Business: Practical Brand and Website Improvements -  With the fight to contain coronavirus now a global battle, the world looks very different from what it did just a few weeks ago.  There’s no doubt that these are strange times to be surviving in, let alone thriving in. And for those of us with an online business, […]
  Topics: product, photos, coronvirus, email, start, brand, social, online, pandemic, ways, store, help, business, page, media.
• Capture Gmail Messages in a Google Sheet - With Google Apps Script, marketers can capture Gmail messages, parse them for relevant information, and add them row-by-row to a Google spreadsheet. This can be especially helpful for capturing leads or contacts.
  Topics: gather, google, script, label, messages, capture, message, function, array, gmail, menu, email, sheet.
• Creating a last-minute holiday email marketing strategy - If you procrastinated all summer and left the holiday email marketing strategy to the last minute, don't fret! With the upcoming holiday cheer comes hope and you can still create a winning email plan to grab last-minute holiday sales.
  Topics: card, creating, strategy, holiday, cards, dont, create, email, sales, lastminute, gift, marketing.
• Customer Retention: 10 Tips to Keep Your Customers Coming Back - Customer retention is more valuable than customer acquisition.  Some people say it costs five times as much to earn a new customer than it does to retain an existing one. Others say that retaining customers is seven times more valuable. And finally: “Acquiring a new customer is anywhere from five […]
  Topics: customer, social, loyalty, way, products, tips, email, youre, retention, sure, customers, coming.
• Deal Creation Bounces Back After Early April Lows [COVID-19 Benchmark Data, Updated Weekly] - The economic impact of COVID-19 is undeniable. Businesses all across the globe are learning how to adapt to these new circumstances and we're all learning how to operate in a "new normal" that's constantly changing.
  Topics: updated, customers, precovid, rates, weekly, creation, marketing, lows, volume, bounces, early, deal, benchmark, week, email, sales, covid19, data, hubspot, open.
• Deal Performance in April Yields Cautious Optimism for May [COVID-19 Benchmark Data] - The economic impact of COVID-19 is undeniable. Businesses all across the globe are learning how to adapt to these new circumstances and we're all learning how to operate in a "new normal" that's constantly changing.
  Topics: increase, email, data, benchmark, sales, cautious, closed, companies, rates, deal, performance, precovid, covid19, yields, deals, optimism, week.
• Deal Volume and Sales Response Rates Drop to New Lows [COVID-19 Benchmark Data, Updated Weekly] - The economic impact of COVID-19 is undeniable. Businesses all across the globe are learning how to adapt to these new circumstances. We’re all learning how to operate in a “new normal” that’s constantly changing.
  Topics: sales, lows, weekly, drop, updated, marketing, week, precovid, customers, number, email, response, data, volume, deal, rates.
• Dealing with an Economic Downturn as an Online Business - In recent weeks, my online business has dropped by 50 percent.  What caused the sudden drop in business? Coronavirus, a black swan event that forced the world into lockdown.  On March 22nd, I woke up and it felt like any other day. I logged in to my various dashboards, still […]
  Topics: downturn, dealing, customers, business, email, online, economy, world, economic, businesses, way.
• Deals Closed Rise Significantly as May Comes to an End [COVID-19 Benchmark Data] - For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19. In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread.
  Topics: email, comes, volume, sales, rise, data, week, precovid, trending, significantly, weeks, closed, end, deals, covid19, levels, benchmark.
• Driving Traffic to Your Online Store - I hate to be the one to break it to you, but driving traffic to your online store is not…
  Topics: online, media, organic, marketing, local, social, driving, store, content, email, traffic, business, customers.
• Ecommerce Product Releases: November 14, 2019 - Here is a list of product releases and updates for mid-November from companies that offer services to online merchants. There are updates on email marketing, holiday shipping, ecommerce returns, digital payments, live chat support, and ecommerce education for entrepreneurs.
  Topics: ecommerce, shopify, product, data, business, email, ups, services, pay, facebook, holiday, releases.
• Email Analytics: The 8 Email Marketing Metrics & KPIs You Should Be Tracking - There's a lot to say when it comes to how to do email marketing well. We could talk for days about the most critical components of an optimized email, common email marketing mistakes you might be making, and examples of brilliant email marketing that will inspire you.
  Topics: marketing, total, email, list, kpis, rate, metrics, analytics, recipients, emails, number, tracking.
• Email Background Images: a How To Guide (with Examples) - A couple of months ago, I got an email from HubSpot Academy about the different courses available. I remember this part of the email specifically because I loved the use of a background image. I’m a huge fan of how companies find great ways to maximize their email content -- and one way to do that is with a background image.
  Topics: background, email, create, text, add, images, social, file, guide, examples, image, emails.
• Email Marketing Automation: A Full Guide for Ecommerce - Get started with email marketing automation! Check out how easy it is to implement marketing automation for your store + 4 workflows you can set up today.
  Topics: cart, email, guide, workflows, messages, customers, automation, workflow, customer, create, ecommerce, marketing.
• Email Marketing: 2019 Trends and Innovations - Every year I review trends, changes, and innovations that impact email marketing. What follows are my observations for 2019.
  Topics: email, marketing, owned, free, brands, privacy, innovations, service, media, paid, trends, subscribers.
• Email Popups for Ecommerce: How to Collect Emails & Grow Your Sales - Serious about collecting emails for your store? You need email popups! In this article, we explain why & share tips to help you design your own popups.
  Topics: ecommerce, displayed, website, collect, popups, sales, popup, example, visitors, offer, email, way, grow, emails.
• Essential Email Marketing Features for Ecommerce in 2020 - The email marketing needs of ecommerce merchants are increasingly sophisticated due to improvements in technology and the demands of consumers. In the post, I'll address the essential email-marketing features for ecommerce merchants in 2020.
  Topics: features, essential, tools, subscribers, ecommerce, marketing, marketers, email, performance, standard, esps, service, platform.
• Event Invitation Emails: How to Create One that Rocks - Running a successful event can be stressful, especially when you have so much to coordinate, including the agenda, the venue, and the speakers
  Topics: invite, event, email, language, invitation, need, create, rocks, design, think, emails, youre.
• Everything You Need to Know About Ecommerce Marketing - With nearly every marketing operation now taking place online, it can be tough to distinguish between the various types of digital marketing people use today. For example, take ecommerce marketing — what is it and how does it compare to practices like social media, content, search engine, and email marketing?
  Topics: ways, need, customers, email, ecommerce, marketing, customer, content, product, know, business, online.
• Everything You Need to Know About Marketing Operations in One Place - One of my favorite movies is "School of Rock," which also happens to be one of 2003's best films. In the movie, Jack Black poses as a substitute teacher at a private school, and, after noticing the students are musically talented, he turns the 10-year-olds into a fully-fledged rock band.
  Topics: email, strategy, teams, ops, tasks, operations, team, management, know, marketing, need, place, help.
• Facebook Custom Audiences 101: A Starter Guide for Ecommerce Businesses - The more you know about the people you’re advertising to, the better your ads will perform. When you market to a Facebook Custom Audience, you know exactly who is seeing your ads, and your messaging can be laser-targeted. This will help you increase your conversion rates and get a better return on investment.More
  Topics: list, website, business, ecommerce, custom, email, starter, guide, audience, businesses, create, facebook, ads, audiences.
• Facebook Retargeting Ads: A Step-by-Step Guide to Sending Website Visitors on a Facebook Retargeting Journey - Implement a powerful & effective Facebook Retargeting Ads strategy that takes your site visitors on a 2 week journey of engaging Facebook Retargeting Ads.
  Topics: visitors, create, stepbystep, ads, retargeting, guide, audience, email, days, facebook, website, mobile.
• Features vs. Benefits: A Crash Course on Proper Messaging - Earlier, I was scrolling on LinkedIn and came across this ad.
  Topics: features, way, product, vs, does, youre, energy, marketing, proper, ad, benefits, course, crash, messaging, email.
• Google to Show Shopping Ads in Gmail - I received an email a few days ago from Google, stating that Shopping ads would appear in Gmail starting the week of March 4. What will this look like? What action(s) should merchants take? I'll dig deeper in this post.
  Topics: discover, google, ads, gmail, users, email, campaigns, advertisers, shopping, likely.
• Hidden Opportunities in an Email Subscriber List - I often write about the value of email data. Email marketing continues to be an effective way to drive sales for ecommerce merchants. And every email database has hidden opportunities, in my experience.
  Topics: subscriber, undeliverable, soft, opportunities, data, email, list, active, address, emails, hidden, bounces, subscribers.
• How To Create An Online Business That Can Survive A Pandemic - “John just purchased your course for $197” “Tommy just purchased your course for $197” I woke up to two emails like that today, and it felt great. Right now, these emails mean I get to continue eating and paying my bills.  They’re essentially saying, “Hey, you just got a deposit […]
  Topics: online, email, course, revenue, medium, stream, post, pandemic, webinar, create, business, survive.
• How To Promote Your Business - Okay, okay, I'll admit it — to waste time, I start a Google search query and let the suggestions do the rest, hoping to fall into a rabbit hole of interesting facts. For instance, today's lucky search query was "How many businesses", and I ended up going with "...does Shaq own" (let's just say, I was shocked to see the result.)
  Topics: youre, content, customers, promote, audience, email, marketing, brand, media, business, social.
• How to Conduct the Perfect Marketing Experiment [+ Examples] - After months of hard work, multiple coffee runs, and navigation of the latest industry changes, you've finally finished the next big marketing campaign.
  Topics: hypothesis, perfect, emails, conduct, experiment, social, campaign, examples, email, test, audience, marketing, different.
• How to Craft the Perfect Email for Every Stage of the Buyer's Journey - Collectively, 103 trillion emails are sent worldwide every year … that's not a typo. And 58% of people check their email before doing anything else online. It's no secret that email isn't dead despite the abundance of messaging apps and social media platforms sprouting up everywhere you look.
  Topics: perfect, email, emails, right, youre, stage, buyers, theyre, journey, customers, subscribers, content, product, craft.
• How to Create Squeeze Pages That Generate Tons of Leads - "You've got mail." At least, that's what you're hoping as a digital marketer — to show up in your audience's inbox. That's because capturing emails is an important tactic marketers use to gather leads. To do so, you've probably created a lead magnet or content offer. It's a tale as old as time for those in online marketing. And that's because it works.
  Topics: generate, squeeze, content, form, tons, users, landing, offer, email, page, pages, leads, create.
• How to Create an HTML Form That Sends You an Email - Sometimes, improving UX can cost a lot of money.
  Topics: html, email, form, create, send, sends, forms, code, php, youre.
• How to Customize WooCommerce Emails - Transactional emails receive up to eight times more opens than other types of emails. Here's how to customize emails in WooCommerce to make a big impact.
  Topics: email, order, customize, sent, color, customers, transactional, woocommerce, customer, emails, information.
• How to Embed Video in Email [Quick Tip] - Nowadays, video is an undeniably popular channel for marketing purposes.
  Topics: embed, quick, gif, url, button, email, image, subscribers, play, click, tip, video, facebook.
• How to Promote Your Local Business - Last year, I decided that I wanted to invest in personal training. As a lifelong sedentary person, I realized that I didn't know how to start, so I went to the almighty Google machine. I typed in "personal trainers Orange County," looked at the top results, and examined the reviews. Before scheduling any consultations, I narrowed down the options based on their fitness philosophy (seen on their website) and the most highly rated. When searching for a local business, this approach and process isn't unique.
  Topics: email, create, local, promote, online, help, marketing, business, search, locally, audience.
• How to Start an Email Newsletter: An Extensive Guide - Want to start email marketing but aren't sure how? We dive into the best practices, newsletter design, which software to use, how to build a list & more!
  Topics: youre, marketing, send, subscribers, guide, start, content, newsletter, newsletters, email, list, extensive, emails, way.
• Is Email Marketing Dead? No, But These Practices Are - 99% of people check their email every day.
  Topics: emails, email, gdpr, dead, metrics, readers, marketing, practices, strategy, subject, using.
• Lead Magnet Ideas for Your Online Store: How to Make & Execute Them - A lead magnet helps to accelerate the growth of your email list. Check out this post for lead magnet ideas no matter what industry you're in!
  Topics: email, youre, free, lead, value, execute, visitors, ideas, audience, online, magnet, store, come.
• Learn Email Marketing: Everything from List Building to Advanced Lifecycle Automation - Are you just getting started with email marketing? Or, maybe you're in the middle of mapping out your next lifecycle campaign. Either way, our guide shares tips, data, and examples to help you find and implement the right email campaigns for your business. And, you'll learn our best practices for making the most of every broadcast.More
  Topics: customers, building, customer, list, lifecycle, products, subscribers, emails, email, automation, product, learn, marketing, purchase, advanced.
• Leverage Email Marketing and Pop-ups to Keep Customers Coming Back - Pop-ups increase your WooCommerce store’s sales without generating additional traffic. See the extension that converts more visitors into customers.
  Topics: leverage, sales, email, marketing, visitors, popup, popups, offer, store, customers, conversion, rate, coming, product.
• Local Email Marketing: A Crash Course - You've read the stats: email marketing is an undeniably powerful marketing strategy. In fact, on average, email generates $38 for every dollar spent, which is a 3,800% return on investment. And did I mention that there are almost four billion email users worldwide? Crazy, right?
  Topics: customers, email, incentive, event, emails, help, marketing, way, software, course, crash, local.
• News Cart for October 23rd - Welcome back to the e-commerce newsroom! Stories we’ve been tracking since the last ECF News Cart include: UPS has teamed up with Stamps.com. Walmart continues its push to gain e-commerce market share. And Amazon sued to shut down a couple of alleged get-rich-quick schemers. You’ll also hear how Volusion got hacked, Snapchat debuted Dynamic Ads, [...]
  Topics: weeks, card, share, 23rd, ads, walmart, cart, email, ecommerce, ecf, credit, venmo.
• Online Store Set Up: 12 Things You Must Do to Get Your New Store Up & Running - We know how overwhelmed entrepreneurs can feel during the setup process—this post gives you 12 things you need to do to get your online store set up right.
  Topics: website, started, store, online, set, email, things, social, business, youll, google, emails.
• Rewards Programs Drive Email Marketing Success - A top priority of ecommerce companies is to attract high-converting traffic. Email marketing is a critical bridge to entice prospects to browse and shop. However, increased email competition makes it increasingly difficult to stand out. A rewards program can help.
  Topics: participants, successful, drive, programs, email, success, program, emails, rewards, understand, points, marketing.
• SEO, Content, and Email Work Better Combined - Search engine optimization, content marketing, and email marketing can work together to create a virtuous cycle attracting customers to your ecommerce store, encouraging them to engage with your brand, and bringing them back for purchase after purchase.
  Topics: store, email, better, post, marketing, work, seo, combined, customers, vegan, content, stores, recipe.
• Shopify Email Is Now Available and Completely Free Until October 1, 2020 - Email marketing is now a lifeline for countless businesses who need to reach out to and build trust with their customers during this sudden period of uncertainty. That’s why we’re releasing Shopify Email early to all merchants and making it completely free to use until October 1, 2020.More
  Topics: free, emails, available, buyers, templates, reach, marketing, shopify, channel, email, customers, completely, store.
• Shopify expands into email marketing - Shopify continues to expand beyond its core e-commerce platform with a new product called Shopify Email. Shopify’s chief product officer Craig Miller and director of product for marketing technology Michael Perry gave me a quick demo of the product yesterday; Miller argued that they’ve created “the first email product designed for e-commerce.” That means it’s […]
  Topics: email, merchants, marketing, techcrunch, miller, emails, shopify, value, perry, products, expands, weve, product.
• Six Ways to Turn Social Media Followers into Customers - Tired of social media taking so much time & producing so few results for your business? Here are 6 ways to turn social media followers into eCommerce sales.
  Topics: facebook, business, woocommerce, ways, media, followers, email, turn, social, customers, lead, youll.
• The 13 Best Email Template Builders for Any Budget - Email marketing is an undeniably powerful strategy for lead acquisition and customer retention — in fact, 59% of marketers say email is their biggest source of ROI, and 93% use email as a major channel for content distribution.
  Topics: email, builder, design, builders, budget, month, template, templates, free, best, plan, sourceunique, marketing.
• The Best Time to Send a Marketing Email - I'm often asked about the best time to send a marketing email. The answer typically depends on several factors. In this post, I'll address how to determine the best send times for your email program.
  Topics: email, send, emails, recipients, open, marketing, typically, shopping, best, traffic, optimization.
• The Best Time to Send an Email (Research-Backed) - Here's a little exercise for you: Check the timestamps on the emails you've gotten in the past day. What have you found? For me, I noticed that most of my emails, especially my subscription emails, were sent between 9-10 AM, or 5-6 PM.
  Topics: send, number, emails, open, rate, marketing, email, researchbacked, data, day, best.
• The Guide to Workplace Communication Channels You Didn't Know You Needed - Emails and IMs and shared docs — oh my!
  Topics: guide, know, didnt, video, channels, email, needed, information, page, communication, sharing, team, shared, workplace, remember, dont, work.
• The Keys to Successful Email Automation - Success in email marketing for ecommerce companies depends on a few prerequisites. A marketing automation tool is essential. Many email service providers offer automation features, as do enterprise automation platforms.
  Topics: keys, subscribers, essential, emails, order, email, automation, marketing, successful, purchase, send, products.
• The Top 13 Best Email Marketing Services in 2020 - Email marketing isn't dead — in fact, it's far from dead. Today, email marketing continues to be a critical strategy for marketing (and sales teams) across an array of industries and business types. As a result, at growing companies, an email marketing service provider (ESP) is one of the first additions to a marketer's tool belt — and for good reason. Email marketing remains a quick and effective way to engage and nurture leads into loyal customers. It's also extremely cost-effective — some studies show an ROI of up to 4,400%! Simply, email marketing services exist to make the process of email marketing simpler — they have features and capabilities that enhance and streamline email communication (among other things) to help you identify qualified leads, nurture those leads, and close more deals.
  Topics: automation, campaign, email, plans, offers, service, marketing, tool, choose, help, services, best.
• The Ultimate Guide to Content Distribution - Year after year, hundreds of marketers report increased efforts and spending on their content marketing — or the intention to do so.
  Topics: email, social, content, tool, ultimate, tools, media, help, blog, distribution, guide, strategy.
• The Ultimate Guide to Email Marketing - The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results.
  Topics: ultimate, emails, offer, list, send, marketing, lead, relevant, guide, email, subscribers, build.
• The Ultimate List of Types of Marketing [41 and Counting] - Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates, AT&T launched the first banner ad, and the CRM industry was just starting to thrive.
  Topics: audience, list, customers, product, email, media, types, customer, counting, social, content, marketing, ultimate, brand.
• Three Essential Follow-Up Emails Every WooCommerce Store Needs - It’s more important than ever to follow up with existing customers. Learn how to save a ton of time by automating your most important follow-up emails.
  Topics: customer, send, win, needs, create, essential, email, customers, store, abandoned, emails, followup, woocommerce, cart, welcome.
• Today’s top 3 ecommerce marketing strategies - We are in the height of the digital age, spearheaded by the internet, and all that comes with it. Along with having massive socio-political effects, the internet has an enormous impact on the way business is conducted. Ecommerce is now the mainstream way of doing business, and digital marketing is the primary method for advertisement. This article highlights today's top three ecommerce marketing strategies practitioners need to keep top of mind.
  Topics: email, design, customer, digital, content, emails, business, marketing, strategies, todays, ecommerce, website, web.
• What You Need to Know About Creating a 'Do Not Reply' Email -   During my summer break in 2009, I was sitting on my couch, watching Disney Channel, and eating a snack -- chips and salsa to be exact. Well, chips and a one gallon Tupperware full of my aunt's famous spicy salsa. While I'm watching TV, all of a sudden, I accidentally drop the entire gallon of cold salsa on my lap.
  Topics: emails, messages, alias, reply, need, audience, improve, address, customers, spam, creating, know, email.
• What You Need to Know About DKIM Authentication - Have you ever really explored the depths of marketing emails you receive? If you haven't, you're not alone. I hadn't either until yesterday. However, by exploring the details of email marketing messages, I've been able to find spoofed or phishing emails.
  Topics: dns, authentication, sure, need, youll, key, signature, marketing, email, dkim, domain, know.
• What is Double Opt-In in Email Marketing? - Are you thinking about the quality of your email list? Or do you want to make sure your subscribers are intending to read the email marketing you send out?
  Topics: single, create, subscription, double, email, emails, marketing, optin, contacts, hubspot.
• What is retention marketing and how to make it successful? - A study by Harvard Business School found that if the customer retention rate increases by 5%, profit can rise up to 95%. And, what’s even more mind-blowing, is that according to an Adobe white paper for an ecommerce store, repeat customers generate 40% of its revenue. This article will highlight how to create effective retention campaigns and examples that will inspire you to take immediate action.
  Topics: retention, order, store, customers, successful, marketing, products, need, email, create, customer.
• What's The Best Time to Send Email Campaigns? (Research-Backed) - Consider this: you spend months creating a campaign to promote a new product launch, but once you've executed the campaign, you're noticing numbers are lower than you expected. People are looking at the blog posts and videos you posted on social, but unfortunately, there's almost no traffic from email.
  Topics: product, emails, email, open, theres, send, best, campaign, day, analytics, whats, campaigns, software, researchbacked.
• What’s a Good Conversion Rate for Ecommerce? - A common question from ecommerce businesses is, “What is a good conversion rate?” The answer varies based on the business and the definition of "conversion." In this post, I'll look at the most common ecommerce conversion types, reported averages, and how to improve.
  Topics: ecommerce, product, pages, email, visitors, good, sales, addtocart, whats, rate, purchase, site, conversion.
• Why Marketers Need Responsive Emails in 2020 - The other day, I received the following email from Adobe and opened it on my desktop at work:
  Topics: marketers, marketing, email, templates, mobile, emails, template, need, design, preview, responsive, look.
• Your Email Testing Playbook for 2020 (& the Tools You'll Need) - A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing.
  Topics: tools, tested, tests, ab, need, testing, different, test, playbook, youll, marketing, types, email, things.
• [UPDATED] What Does COVID-19 Coronavirus Mean For Dropshipping? - This article is intended for informational purposes only. For definitive information on COVID-19, please contact health and public safety organizations in your region. This article will be updated as more information becomes available. With the continued worldwide spread of coronavirus, also known as COVID-19, various precautions are being implemented to […]
  Topics: store, information, covid19, delays, mean, email, dropshipping, youre, does, updated, help, products, way, social, coronavirus, business.