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How to Craft Your Content Strategy, According to HubSpot's Pillar Page Manager
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When your business invests in content marketing, you improve your ability to engage your buyer personas, convert more leads, boost brand awareness, and connect with your audience. This leads me to two questions for marketers: 1) Does your company already actively invest in content marketing? 2) Will you continue — or begin — this worthwhile investment in 2020?
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