Top 2023 resources on engagement

Best engagement resource in 2023.
Learn more about engagement to improve your e-commerce strategy.

• "The Robin Hood of Algorithms": Why LinkedIn's New Feed Could Be a Game Changer for Marketers - LinkedIn announced today that it plans to overhaul its feed ranking system to help more creators get better engagement on the content they share.
  Topics: game, hood, likes, marketers, algorithms, linkedin, algorithm, linkedins, likely, engagement, posts, changer, content, feed, creators, robin.
• 104 Email Marketing Myths, Experiments & Inspiring Tips [Free Guide] - There are a lot of myths out there: For instance, some say the Loch Ness monster is real, and others say lightning strikes in the same place twice.
  Topics: video, tips, emails, design, email, guide, engagement, marketing, experiments, spam, subject, youre, inspiring, myths, free.
• 12 New Ecommerce Books for Fall 2018 - Fall is here, and with it comes a new batch of ecommerce books. There are titles on big data, engagement, digital marketing, copywriting, branding, artificial intelligence, digital currencies, and drop ...
  Topics: books, customer, data, fall, ecommerce, learn, paperback, sales, engagement, digital, hardcover, marketing, kindle.
• 12 Ways to Attract Instagram Followers and Drive Engagement - Instagram plays an enormous role in social media marketing and advertising. In this post, I'll offer 12 ways to improve Instagram performance — to attract followers, engage them, and ultimately generate traffic and sales to your ecommerce site.
  Topics: drive, followers, hashtags, instagram, ways, content, engagement, users, post, strategy, posts, attract, best.
• 13 Examples of Re-Engagment Emails for the Subscribers You Miss - A whopping number of emails hit your subscribers’ inboxes each day. With so much competition for attention, it’s inevitable that a percentage of your subscriber list will lose interest in and stop engaging with your email marketing campaigns. It may not seem like a huge deal, but as a great percentage of your list stops engaging, the greater the risk you run of damaging your sender reputation and your email deliverability rates.
  Topics: examples, engagement, subscriber, reengagement, subscribers, email, inactive, list, miss, customers, emails, hbo, reengagment.
• 15 Best Instagram Analytics Tools for 2020 - Do you know if your Instagram marketing strategy is working? Can you tell which post or story generated the most engagement over the course of a week? If you don’t have the answer to any of these questions, you need a healthy dose of Instagram analytics. For those unfamiliar with […]
  Topics: metrics, profile, data, insights, engagement, performance, track, posts, analytics, best, tools, instagram.
• 15 Social Media Management Tools for 2020 - Social media management tools can help you to plan and publish posts and campaigns, measure engagement, and find out what people are saying about your brand and competitors. Here is a list of social media management tools to try in 2020.
  Topics: posts, schedule, plans, engagement, price, tools, content, media, publish, social, management, start.
• 20 Ecommerce Brands That Effectively Use Twitter to Skyrocket Customer Engagement - Twitter. Tweets. Twitterati. Trends. Do these words ring a bell? If it doesn’t, then you are probably living on another planet. Twitter has become so popular that, people who don’t even use Twitter, are also familiar with these terms. It… Continue reading 20 Ecommerce Brands That Effectively Use Twitter to Skyrocket Customer Engagement
  Topics: engagement, feed, images, best, tweets, customers, twitter, videos, skyrocket, customer, effectively, brands, content.
• 30+ Influencer Marketing Statistics to Have on Your Radar (2021) - Are you wondering if influencer marketing is right for your business? Maybe you're not sure where to start or how much you need to invest? To help you answer these questions, we share 30+ influencer marketing statistics, including influencer rates, platform engagement, and ROI you can expect from various activities and channels. More
  Topics: brands, radar, followers, sponsored, instagram, influencers, influencer, engagement, statistics, social, media, marketing.
• 4 Data-Driven Reasons to Work with Micro-Influencers [HubSpot Research] - Influencer marketing has become more integral to marketing campaigns as brands try to reach audiences on platforms geared toward community building and creating content than companies. When you think of influencer marketing, you probably think of influencers with large followings collaborating with brands; however, smaller influencers (also called micro-influencers) are gaining traction among marketers.
  Topics: microinfluencers, reasons, influencers, followers, engagement, brands, research, datadriven, marketers, marketing, microinfluencer, hubspot, influencer, work, instagram.
• 4 inbound marketing hacks to boost engagement and conversions - Marketing your product or service adequately will always be one of your organization’s top concerns. To make sure things are being done right, it’s important to know the right tactics to focus on.
  Topics: results, marketing, hacks, conversions, boost, better, inbound, media, google, content, social, prospects, seo, search, engagement.
• 5 Instagram Challenges Marketers are Facing, According to Research - Instagram likes to keep marketers on their toes. Just this past year, we've seen a speedy roll out of new features, an expansion into video, and a plethora of new shopping options.
  Topics: hashtags, video, report, post, according, engagement, research, marketers, facing, posts, marketing, challenges, audience, instagram.
• 5 Proven Social Media Engagement Strategies for 2020 - In the world of social media marketing, the word "engagement" gets thrown around a lot, but few brands actually know how to achieve it.
  Topics: engaging, social, engagement, email, media, offer, facebook, content, customers, offers, strategies, proven, followers.
• 6 Insider Hacks to Beat Twitter’s Algorithm For More Retweets and Followers - If you’re a regular Twitter user, there’s a good chance you like to avoid some of the statistics that float…
  Topics: brands, hacks, create, twitter, retweets, brand, follower, users, help, content, info, followers, engagement, algorithm.
• 6 Instagress Alternatives (That Won’t Shut Down Anytime Soon) - With one billion monthly active users, Instagram is undoubtedly one of the most popular social media platforms today. But the sheer volume of users can make the tool feel intimidating -- how is your business supposed to stand out?
  Topics: growth, engagement, instagram, alternatives, audience, shut, plan, service, anytime, instagress, wont, soon, users, includes, followers, accounts.
• 8 TikTok Ideas for Engagement - In "11 TikTok Video Ideas for Merchants," I offered options to promote products. But there are other ways to attract and engage prospects on TikTok. Here are eight TikTok engagement ideas for all types of businesses.
  Topics: product, tiktok, video, original, record, videos, used, youve, sound, ideas, engagement, voiceover.
• An Exhaustive Privy Review: Everything You Need to Know - Here’s something I find extremely shocking. The average global conversion rate across multiple industries is about 2.86%. That basically means that close to 98% of your site’s traffic is largely useless. They don’t ultimately translate to direct revenue. And if… Continue reading An Exhaustive Privy Review: Everything You Need to Know
  Topics: display, marketing, campaigns, privy, review, plus, email, exhaustive, right, engagement, know, need, visitors, conversion.
• Are Brands Investing in Social Media Communities in 2023? We Asked 1,200+ Marketers - The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. If your followers don't engage with your posts, they won’t engage with your business. And a sure way to boost engagement is by fostering a tight-knit social media community.
  Topics: members, community, content, engagement, investing, brand, asked, marketers, media, communities, brands, social, facebook.
• Augmented Reality Brings a New Dimension of Engagement to the Customer Experience - In September, we launched Shopify AR to help you create 3D models of your products that can be viewed at scale and from all angles via Safari on iOS. But the applications for AR don’t stop there. Here are some ways that AR could redefine the rest of the customer experience from product discovery to post-purchase.More
  Topics: ar, products, experience, augmented, product, shopify, mobile, physical, brands, customers, customer, engagement, reality, brings, dimension.
• Being shoppable - Jon Stine offers an insightful take on the Benchmarking Retail Shoppability by Raymond Burke and Neil Morgan. He highlights the value of the retail framework addressed in the paper and the five overarching dimensions that create the engagement and conversion of shoppability.
  Topics: shoppability, morgan, does, decision, engagement, transparency, burke, store, shoppable, shoppers, purchases.
• Biometrics in retail a key to building customer engagement - How biometrics in retail can create deeper customer engagement.
  Topics: biometrics, data, stores, key, experience, building, engagement, identification, technologies, retail, customer, payments, store, credit, card.
• Creator Marketing During the New Year: How Health & Fitness Brands Can Capitalize on the “New Year, New Me” Movement - Do you work in the health or fitness industry? The New Year is your "go" time, so use these creator marketing tips to stand out from the crowd.
  Topics: health, creators, marketing, content, youre, tips, creator, audience, brands, engagement, look, fitness.
• Ecommerce and Creator Tools Will Merge - If engagement is central to broad economic growth, creators are a key financial driver. And that could give rise to a new generation of tools and services.
  Topics: economy, creator, shopify, merge, engagement, ecommerce, tools, creators, products, marketing, software.
• Everything You Need to Know About Instagram Pods, the New Way Influencers Are Gaming the Algorithm - In 2016, Instagram changed its algorithm to eliminate a feed full of chronological posts. Now, your post can only appear at the top of a user's feed if it earns a certain level of engagement, signaling to Instagram that your post is popular and should be shown to more people.
  Topics: influencers, pod, posts, gaming, post, content, likes, engagement, instagram, pods, need, algorithm, group, know, audience, way.
• Facebook Engagement: Everything You Need to Know [+ Research] - Facebook engagement is something marketers shouldn't overlook when crafting a social media strategy. Facebook engagement can expand organic reach and place your brand higher in Facebook's News Feed. Your brand can also reach your audience's extended network through likes, comments, and shares.
  Topics: brands, live, content, followers, users, engagement, facebook, post, research, page, need, audience, know.
• Facebook Page Engagement Has Dropped 50%, According to New Data - Buffer, the maker of a social media management platform, released its findings from an analysis of 43 million Facebook Page posts.
  Topics: drop, dropped, video, million, data, content, pages, social, page, posting, engagement, facebook, according.
• Facebook Wants You to Think False News Efforts Are Working, But 52% of People Aren't So Sure - Facebook today announced that three independent studies have found that the company's efforts to fight the spread of false news on its site might be working.
  Topics: arent, think, study, efforts, false, working, sure, users, content, spam, wants, facebook, misinformation, seeing, engagement, sites.
• Facebook fighting clickbaiting posts - Facebook will this week begin demoting news feed posts from people and pages that use clickbaiting to get greater reach.
  Topics: clickbaiting, pages, posts, engagement, feed, meaningful, fighting, warns, baiting, facebook, week.
• Five Ways to Boost Engagement with Live Chat - Customer engagement comes from the emotional connection between your customer and your brand. The more engaged your customers, the more likely they are to buy more, promote your brand, and become repeat customers. You want every customer touchpoint to provide a consistent, inviting experience, so people want to come back for more. In a brick-and-mortar store, you […]
  Topics: live, customer, boost, visitors, woocommerce, engagement, customers, livechat, facebook, ways, stores, website, chat.
• Fortnite Maker Pivots to the Creator Economy - In acquiring Bandcamp, Epic Games hopes to capitalize on the so-called creator economy, wherein writers, coaches, and others sell their services directly to consumers.
  Topics: games, pivots, fortnite, marketplace, businesses, attention, engagement, economy, maker, creator, bandcamp, epic, creators.
• Growing Through Fanatical Customer Engagement - There are some people in this world that are nuts about pens. We’re not just talking about the classic boxes of Bics, but pens that are worthy of being held in their own mahogany box and destined to sign an important document. Brian Goulet of Goulet Pens is one of those guys. He understands that [...]
  Topics: stuff, im, thats, building, kind, business, gonna, youre, engagement, customer, know, dont, really.
• How CPG Brands Can Build Authentic Engagement Strategies - In 2020, nearly 55% of consumers used DTC channels to purchase CPG products or nonperishable items they use on a…
  Topics: social, soap, cpg, customer, build, brands, products, brand, product, customers, help, strategies, shoppers, engagement, authentic.
• How Does the Instagram Algorithm Work? [+Changes Brands Should Know in 2021] - Instagram has been around for 11 years.
  Topics: accounts, changes, post, does, work, instagram, engagement, users, know, content, posts, feed, app, brands, algorithm.
• How Robinsons developed an app to boost loyalty and engagement - Singapore-headquartered department-store chain Robinsons has built a 120,000-strong loyalty programme database in just 18 months using an app-based solution.
  Topics: points, customer, store, programme, engagement, boost, data, ecommerce, app, robinsons, developed, loyalty, lot, customers.
• How We Grew Our Organic Reach 185% on Facebook - In 2018, Facebook enacted some algorithm changes that negatively impacted a brand's ability to reach its audience organically.
  Topics: social, increase, reach, algorithm, posts, strategy, engagement, content, facebook, organic, grew.
• How to Buy Instagram Likes (And Why It's a Bad Idea) - Instagram’s new algorithm uses engagement as the most important metric to determine a post’s popularity. Essentially, the more likes and comments your posts get, the more your posts will be seen by a larger audience.
  Topics: buy, bot, fake, follow, idea, likes, accounts, service, engagement, posts, bad, real, instagram.
• How to Get More Followers on Instagram: 15 Reliable Ways to Grow Your Audience - Instagram can be a highly targetable, visual marketing channel for your brand and an opportunity to build a loyal audience that grows with your business. In this post, we’ll show you how to effectively build a big, engaged following on Instagram.More
  Topics: followers, audience, hashtags, post, engagement, reliable, hashtag, grow, products, follow, posts, instagram, ways.
• How to Increase Your Instagram Engagement Rate - Instagram turns 10 in 2020. It was launched in October of 2010, where its app store debut prompted 25,000 downloads in just one day. Two years later, Facebook purchased the app for $1 billion.
  Topics: post, instagram, increase, youre, rate, audience, content, brand, followers, users, engagement.
• How to Master Customer Engagement - Do people look forward to reading your newest blog post? What about commenting on your Instagram photos? Climbing to the top of your loyalty program? For many brands, it’s a constant struggle to keep their audience engaged and interested – let alone build an attentive audience in the first place. […]
  Topics: master, social, customer, media, brand, look, content, company, measure, customers, engagement.
• How to Run a Social Media Contest That Gets Tons of Engagement (11 Contest Ideas) - There are so many rules and guidelines and so much planning and preparation involved. A contest could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads, but you want to ensure you're doing it right.  Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram.
  Topics: ideas, ask, entrants, run, tons, media, engagement, youre, rules, facebook, brand, contests, social, gets, great, contest.
• HubSpot vs ActiveCampaign: Battle of the CRMs - When it comes to the best marketing software to help you manage your customer experience, there are two major players in town: HubSpot and ActiveCampaign.  HubSpot is a cloud-based CRM software (customer relationship management system) designed to help entrepreneurs align… Continue reading HubSpot vs ActiveCampaign: Battle of the CRMs
  Topics: battle, tools, activecampaign, hubspot, customer, sales, marketing, team, crm, engagement, vs, email, crms.
• Improve Member Retention: Nine Ways to Build Engagement and Loyalty - Improve member retention by engaging with customers and developing deeper brand loyalty. Discover these nine fantastic ways to boost your retention rate.
  Topics: membership, content, send, retention, build, videos, benefits, ways, customers, offer, engagement, provide, members, improve, memberships, loyalty, member.
• Influencer Marketing – How to Build Trust with New Audiences - Ready for super-charged word-of-mouth advertising? Influencers are the new go-to for marketers, but it can be tricky. What you need to know to get started.
  Topics: build, social, influencer, trust, influencers, media, business, youre, campaign, audiences, marketing, post, engagement.
• Influencer Marketing, Part 5: Choosing Influencers - Choosing an influencer is everything. The right spokesperson can yield big profits. The wrong one can bring disaster. This post is "Part 5" in my influencer marketing series. I've covered what it is, why to use it, setting goals, and picking the right channel. Now it is time to choose influencers.
  Topics: marketing, peers, reach, choosing, influencer, authorities, trust, aspirational, engagement, relevance, celebrities, influencers.
• Instagram Engagement: What It Is and How to Improve It - Instagram is one of the most popular social media platforms in the world. In fact, around 1 billion people use Instagram every single month – that’s around 13 percent of the world’s population. Also, 80 percent of Instagram users follow one or more businesses, and 72 percent of users have […]
  Topics: users, rate, engagement, instagram, post, number, improve, rates, content, need, hashtags.
• Instagram Search & Explore: How Do I Search on Instagram? - What is Instagram Search? Instagram Search is a results page that shows you top performing Instagram posts based on who you follow, the type of content you like and save, and content that your follows like too. So, if you’re constantly liking quote pictures on Instagram, your Instagram Search – […]
  Topics: engagement, search, youll, hashtags, instagram, content, explore, posts, location, youre.
• Introducing Twitter Fleets: How to Use It to Boost Engagement - Following the success of Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories, Twitter has finally launched its own story feature. It's called Twitter Fleets.
  Topics: fleets, twitter, content, fleet, users, text, engagement, introducing, tweets, create, instagram, boost, brands.
• Is Gamification the Key to Better Video Engagement? [New Data] - In June of this year, Facebook announced that it would add new features to its platform to make video more interactive.
  Topics: video, facebook, engagement, users, watch, content, hq, interactive, gamification, key, better, data, gamified, traditional, trivia.
• It’s Time to Put SMS Out of Its Misery - Surprize :) Get it here:
  Topics: sms, way, marketing, dont, message, misery, messaging, rate, engagement, chatbots, messages.
• It’s Your Time to Shine: How to Find and Work With Instagram Influencers in 2021 - Instagram influencer marketing can seem pretty intimidating (and expensive!). Fortunately, it can still work for you as an entrepreneur. Learn how to find and work with affordable Instagram influencers, with tips for running a successful campaign.More
  Topics: followers, brand, content, shine, marketing, engagement, post, instagram, influencer, influencers, work.
• SEO How-to, Part 8: Architecture and Internal Linking - The structure of your ecommerce site — categories, subcategories, attributes — heavily impacts search engine optimization. This is the eighth installment in my “SEO How-to” series.
  Topics: linking, internal, seo, rings, shoppers, howto, architecture, page, authority, link, sites, keyword, pages, search, engagement.
• SEO: How to Move Skydivers through the Funnel - What happens when consumers parachute from organic search results and land on the page Google thinks is the most personally relevant? They skip as much as 95 percent of your prepared journey.
  Topics: site, product, shoppers, seo, engagement, journey, category, search, skydivers, rings, funnel, pages, page.
• Send Your Clients A Birthday Email That's Sure to Get Engagement - Birthdays can be fun to celebrate. They’re like our own personal holidays where people wish us a happy birthday, wait staff sings and brings us free desserts, and our social media feeds are filled with best wishes and adorable memes. It’s also fun to watch the birthday offers roll in
  Topics: engagement, happy, thats, special, subject, help, customer, customers, send, emails, clients, birthday, sure, email.
• Should You Use Instagram Automation? The Pros & Cons of Instagram Bots - Doesn't it feel like most people are falling a little too much in love with automation just because it's faster and easier? When you're running multiple social media accounts on platforms like Instagram, the possibility of automating all your regular tasks can be even more tempting.  But what is Instagram automation. and is it legit?
  Topics: bot, profile, instagram, followers, organic, automation, bots, profiles, account, pros, automated, cons, engagement.
• The 67 Best, Most Popular, and Most Liked Hashtags on Twitter - Recently, we analyzed millions of tweets and found that some Twitter hashtags correlate with a 1,065% increase in engagement -- clearly, hashtags still matter in 2019.
  Topics: engagement, twitter, tweets, social, best, hashtags, increase, contest, liked, mondaymotivation, popular, list.
• The Best 18 Online Quiz Makers for Boosting User Engagement in 2021 - Grabbing — and keeping — your audience’s attention has never been harder. Nowadays, people are bombarded with marketing 24/7, and yet in the last five years, the average attention span has actually dropped — to a mere eight seconds.
  Topics: quiz, free, best, plan, forms, online, user, data, engagement, maker, boosting, makers, quizzes, sourcepricing, tool.
• The Best Time to Post on LinkedIn in 2019 [Cheat Sheet] - With all the walk-and-talk videos and anecdotal status updates flooding LinkedIn nowadays, the professional social networking site isn’t just a platform for connecting with your colleagues anymore -- it’s a place where companies can build a brand.
  Topics: content, linkedin, social, platform, post, best, sheet, days, usually, cdt, engagement, cheat.
• The Complete Guide to Stakeholder Management - Successful projects have support from stakeholders across the organization. That’s why stakeholder management is essential for any initiative.
  Topics: needs, stakeholder, communication, help, identify, complete, management, stakeholders, project, plan, guide, engagement.
• The Free and Paid Instagram Analytics Apps You Need in 2020 - Using Instagram for marketing purposes is rapidly growing in popularity, with over 70% of companies using the platform in 2017, compared to less than 50% in 2016.
  Topics: hashtags, engagement, posts, tool, apps, paid, instagram, free, social, specialty, analytics, need, brand.
• The No. 1 Question Every Business Leader Should Be Asking - Employees have the power to make or break brands, and encouraging their engagement is mission critical.
  Topics: question, business, online, brand, engagement, asking, leader, employees, care, leaders, engaged, social, company.
• Top Tactics for Instagram Growth in 2022: HubSpot Blog Data - Instagram is a top-rated app, with more than 1 billion global monthly active users.
  Topics: tactics, posts, theyre, hubspot, growth, followers, marketers, content, data, posting, blog, post, audience, engagement, instagram.
• Twitter, Facebook, or Instagram? Which Platform(s) You Should Be On - When you begin implementing a social media strategy for your business, one of the first questions you'll ask yourself is this one — Should my business be on Twitter, Facebook, or Instagram?
  Topics: vs, business, engagement, followers, engage, audience, platforms, platform, twitter, facebook, instagram.
• User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users - Many businesses aim for their websites to rank highly in search engines, but it's a moving target.
  Topics: video, search, user, boost, engaging, pages, rank, googles, page, seo, experience, engagement, google, users.
• Web push notification or email marketing? How to overcome ecommerce cart abandonment - As an ecommerce practitioner, you are faced with a wide range of technologies and tactics that promise to make your store ‘stand out’ from the digital jungle. But as with all important decisions, due diligence is compulsory. In the context of converting cart abandonment, ask yourself: which digital strategy is more efficient and cost-effective? Here are five metrics to analyze in order to make an informed decision.
  Topics: emails, push, abandonment, open, notifications, notification, marketing, web, ecommerce, engagement, rate, email, cart, overcome.
• When Is the Best Time to Post on Instagram in 2022? [Cheat Sheet] - If you want to find the best time to post on Instagram, you're probably trying to reach a specific goal. Maybe you want to maximize the number of likes you get on each post. Or you hope to improve brand awareness by getting new followers.
  Topics: best, post, posting, days, engagement, instagram, sheet, day, users, content, cheat, times.
• Why ABM Is Your Small Team's Secret Weapon - We're all too familiar with the dilemma most marketers face: higher expectations, and fewer resources.
  Topics: youre, teams, accounts, engagement, team, abm, begin, list, small, marketing, weapon, secret, best.
• Why You Shouldn't Buy Instagram Followers (& What Experts Say to Do Instead) - You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree.
  Topics: followers, real, instagram, content, accounts, instead, users, buying, posts, experts, say, buy, shouldnt, audience, engagement.
• Your Email Engagement: 10 Ways to Get More People Reading & Clicking - Email marketing remains one of the most effective tools for marketers, and you put a lot of energy into your email marketing strategy. So the last thing you want is to see your efforts result in low email engagement.
  Topics: reading, open, emails, subject, line, transactional, ways, marketing, welcome, clicking, email, text, engagement.