Daily E-Commerce Pulse Report (Photo by Denny Müller on Unsplash)

Top 2024 resources on engine

Best engine resource in 2024.
Learn more about engine to improve your e-commerce strategy.

  • 100 Essential PPC Statistics Every Marketer Needs to Know in 2023 - The crown weighs heavily on the head of your marketing leadership when making command decisions about resource allocation. The SEO long game is important, but reserving a budget for search engine marketing (SEM) can also be a smart play, including pay-per-click (PPC) marketing.
    Topics: statistics, long, marketer, needs, marketing, ppc, important, engine, know, decisions, smart, essential, search, sem.
  • 19 Awesome SEO Blogs and Websites You'll Want to Bookmark - Search engine optimization (SEO) standards are constantly changing. Like social media, email marketing, and emerging technologies such as artificial intelligence (AI), search engines are improving the way in which they deliver results to users every day. To do this, they're focusing on things like localization, page authority, click-through rate, and even searches that come from voice assistants like Amazon Alexa and Google Assistant.
    Topics: marketing, blog, seo, youll, marketers, bookmark, blogs, search, team, websites, awesome, engine, social, content.
  • 23 Search Engine Alternatives to Google - Google Search dominates global search with a market share of approximately 90%. However, alternative search engines offer many benefits, such as enhanced privacy, niche content and users, and new growth areas. Here is a list of alternative search engines.
    Topics: web, results, content, engine, users, search, alternatives, track, google, privacy, does, doesnt.
  • 8-step SEO Crawl Audit for Ecommerce - Your site won’t rank if search engine bots can’t crawl it. And hidden doors that don’t impact human visitors can lock bots out. Use these eight steps to ensure search bots can access all of your ecommerce site.
    Topics: content, audit, 8step, bots, urls, site, xml, engine, ecommerce, seo, pages, search, crawl, robotstxt.
  • A Quick Primer on Google's Search Engine Results Page (SERP) - In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results.
    Topics: keywords, page, organic, ranking, results, serp, features, googles, google, primer, quick, local, search, engine.
  • April 2018 Top 10: Our Most Popular Posts - What follows are our 10 most popular articles for April 2018, recognizing that articles we published earlier in the month are more likely to make the list than later ones. 13 ...
    Topics: tags, product, popular, search, small, marketing, engine, set, posts, read, ecommerce.
  • April 2019 Top 10: Our Most Popular Posts - What follows are the most popular articles that we published in April 2019, recognizing that posts published earlier in the month are more likely to make the list than later ones.
    Topics: platform, engine, published, pages, optimization, marketing, ecommerce, popular, search, posts, read, content.
  • Best eCommerce Search Engine Providers - With exponential growth in global eCommerce sales, it’s mission-critical to offer the best solutions for your customers’ experience. The numbers tell us just last year retail eCommerce sales estimated $4.9 trillion, with forecasted growth by as much as 50% to 7.4 trillion by 2025. How fast can your customers find exactly what they’re looking for with minimal effort, plus the valuable insights gleaned from that search into your customers’ behavior. Mobile optimization plays heavily into how your customer searches, as well as synonym results and autocorrect, with the goal to help to your customer zero in quickly on what they’re looking for, or nudge them towards results if their search is non-specific. Site search capabilities go well beyond a bar at the top of your site. Think of site search is an engine fueling your customer experiences. It will inform and transform your digital commerce journey. You’ll want to look at a few considerations and common terms as you evaluate site search vendors: Scalability – your eCommerce solution must weather the unpredictable nature of an online marketplace. Your system must manage the highs of traffic and data without downtime and a total reliance on an IT team Faceted Navigation and Filters – visual cue to narrow down search functions by the desired category such price, size, color, etc. Natural Language Processing (NLP) – allows for brand name recognition or other identifiers in a product set so your customers don’t have to be exact in their search, yet still land on the desired result Zero Results – a fix to queries that come up short to reduce the dreaded bounce rates Artificial Intelligence – a significant driver in the future of eCommerce. AI is behind the highly personalized experiences your customer's demand Just like any partner in your eCommerce solution, a search vendor needs to align with your business needs and goals and integrate well with your existing system. Interested in Learning More About Elastic Path Commerce Cloud? Launch and optimize innovative experiences fast, with a modern, headless, SaaS, API-first, & microservices-based commerce platform. See the Future of eCommerce Algolia Headquarters: San Francisco, CA Website: algolia.com Overview: With a search as a service model, their product indexes clients' sites and so the search task is far simpler. The benefits include an easy implementation and the ability to make changes quickly as needed. Algolia is known for their expertise in advanced search functionality especially useful for catalog management. Additional Resource: Elastic Path teamed up with Algolia and Contentful for an on-demand webinar on navigating and overcoming the barriers to the Composable Commerce approach. The presentation includes real life use cases and a Q&A.   AddSearch Headquarters: Helsinki, Finland Website: addsearch.com Overview: AddSearch customers report back the flexibility and easy integration of the product, and point to its cost-effectiveness and exceptional customer service for small business users.   Azure Cognitive Website: azure.microsoft.com Azure Cognitive Search is the only cloud search service with built-in AI capabilities that enrich all types of information to easily identify and explore relevant content at scale. Azure Cognitive Search service, provides indexing and query engine, persistent storage of search indexes that brands create and manage, and a query language for composing simple to complex queries. Bloomreach Headquarters: Mountain View, CA Website: bloomreach.com With applications for content management, site search, page management, SEO optimization and role-based analytics, Bloomreach is a central location for all players who manage customer experience to come together and intelligently drive business outcomes. Coveo Headquarters: Quebec, Canada Website: coveo.com Overview: Coveo touts search optimization for eCommerce applications, websites, and workplace enablement. Their solutions plug into any system regardless of tech stack; you can start from scratch or use their pre-built integrations. They score well with users for their analytics capabilities. Google Cloud Search Headquarters: Mountain View, CA Website: cloud.google.com Overview: Well-known market leader in search function. Using the powerful searching capabilities of Google, users are immediately able to enter their queries, look for contents and answers, and view search suggestions. Handshake by Perficient Website: perficient.com Handshake is a modern Search Connector Framework that takes the guesswork out of getting content to index. Handshake for Elastic Path gives users complete control over the flow of data from Elastic Path to multiple search targets, securely and flexibly. LucidWorks Headquarters: San Francisco, CA Website: lucidworks.com Overview: Founded in 2008, LucidWorks initially provided support and consulting services for the Apache Lucene/Solr open-source search project; they are currently the largest supporter of open-source search industry-wide. They offer search, discovery, and analytics solutions from two platform products. Sinequa Headquarters: New York, NY Website: sinequa.com Overview: Sinequa’s search optimization expertise comes from large organizations with complex information layers such has government agencies. They score well in the marketplace for a smooth integration process. Yext Headquarters: New York, NY Website: yext.com Overview: Yext offers customized search and discovery experiences based on natural language understanding and AI. Their real-time search analytics provide even more insight into how users are searching and what questions they’re asking. They are known in the market for their multi-format support capabilities. Site Search Informs the Journey – So What’s Next? With so many players in the market, you’ll need to evaluate who best works for you as far as your digital maturity, and how you’ve mapped out your digital commerce metrics and goals. Bear in mind how crucial the omnichannel experience is for the future of eCommerce. Meeting the customer where they are across multiple touchpoints with as little friction and effort as possible is the future and the now of digital commerce. A robust and intuitive search functionality is just the tip of the iceberg. For more information and insights on how to begin your eCommerce transformation, check out Elastic Path’s Replatforming Guide, or see what’s new in our Resource Library.
    Topics: customers, commerce, ecommerce, best, search, elastic, users, path, site, providers, engine, customer, service.
  • Bing PPC Ads: How They Work (and Compare to Google Ads) - If Googling has ever let you down, you may have come across another search engine called Bing.
    Topics: ads, ppc, bing, work, adwords, compare, users, engine, google, ad, higher, search.
  • Blog SEO: How to Search Engine Optimize Your Blog Content - 56% of surveyed consumers have made a purchase from a company after reading their blog and 10% of marketers who use blogging say it generates the biggest return on investment. If you're writing a blog for a business, those stats make blog SEO a pretty big deal.
    Topics: engine, seo, blog, posts, optimize, post, keyword, site, search, content, keywords, help.
  • Brave Launches Google Search Competitor - Brave Search hopes to serve privacy-minded consumers worried about tracking cookies and invasive advertising. On June 22, 2021, Brave Search entered public beta, meaning that anyone can type in queries on the new search engine and see the results.
    Topics: google, share, privacy, browser, search, advertising, tracking, launches, competitor, market, brave, engine.
  • Climb the Search Rankings with This Google SEO and SERP Course - Learn how to increase your brand visibility on a budget.
    Topics: google, engine, serp, started, seo, learn, youtube, rankings, climb, search, youll, course.
  • Composable Commerce is More than a Cart - It seems the mood music has shifted away from monolith to composable, at least for those organisations looking to gain significant competitive advantage and be able to differentiate themselves by innovative use of technology.  The logic seems clear; select the "best-of-breed" technology at every stage of your development, and progressively up-platform as the requirements grow and change. You may not need a CMS for the MVP / early phases, but you’ll need to plug one in further down the road - that works.  Or the tax engine you currently use is OK until you expand into new regions and need to provide additional coverage, no problem.   However, there are two camps emerging in composable which, whilst on the face of it appear similar but can result in radically different outcomes. Before exploring further, let's look at the typical capabilities that a business needs from a modern commerce solution (in addition to commerce) - front to back: Front end framework - the glass that allows access and enables your team to deliver the UI CMS - to manage rich content so that your marketers can develop the brand images and messaging Search (and Merch) - product discovery, recommendations so that your products can be found, and so that you can deliver the appropriate ranking etc. Promotions - to improve conversion and revenue options PIM - to manage product data, workflows, approval etc. OMS - Order management (and typically complex inventory) so that you only offer what you can sell and deliver on the promise of fulfilment Marketplace – So that you can onboard suppliers and offer third party products and of course various back-end ERP, CRM, etc. A lot of software, but the key thing is that the composable solution should be focused on "what does the business need at this stage of the programme? Put another way, what is the simplest and easiest way of delivering the business outcome, not "best-of-breed" per se, but "best for me" - and that is critical to your selection of a commerce vendor.   Why?   Because, as one starts to review the components and build out a composable commerce solution, it becomes clear that at the very heart, the commerce engine, there are two distinct schools of thought emerging - let's call them minimalist and most complete. Want to See How Elastic Path Commerce Cloud is Future Proof? Launch and optimize innovative experiences fast, with a modern, headless, SaaS, API-first, & microservices-based commerce platform. See the Future of eCommerce On the minimalist side we see commerce vendors pushing pretty much all the functionality onto third parties, and I don't mean things that shouldn't be in commerce like Search, CMS, or Marketplace, but core components that any serious organisation needs to operate at the most basic level.  In here I put capabilities like Catalogue Management, Pricing data and Product Data (Including Bundles and Variations).   The minimalist approach says "oh, that's OK, all you really need is the cart/checkout and the rest comes from 3rd parties." Which is fine, if you are never going to change your current ways of managing your catalogue, pricing, or product data. But that's wrong. And the reason is that you are effectively committing to building a bespoke system, from the ground up, from day one.  Not only does this dramatically increase the cost, time, and risk to the project, but by its very essence, you are committed to custom build, which means it's not covered by vendor support or SLA, SI/Agency lock-in and growing technical debt.   Of course, it also restricts your choices as you move from MVP through the subsequent phases of your rollout.  Without core capabilities you will always have to go outside the commerce engine to manage your catalogues for example - or put another way, you will always have to pay for that capability above and beyond the commerce fee - same for promotions, etc.  The most complete view may look only a little different, but the outcome is radically different. The argument from this camp is that a well-rounded commerce engine will do, functionally, what you need it to do, most of the time, and certainly for the MVP and early phases. Yes, checkout and cart, but also allow you to manage your catalogues, your promotions, your variations, your bundles - you know, the basic things that your merchandising team needs to do to get an offer to your clients and prospects. The result is a quicker, cheaper, less risky rollout; with more time to spend on innovation, less on heavy lifting, and quicker time to revenue. Not only are you not building core commerce from the ground up, but critically, you get to decide when and if to take on additional functionality - do it when the business requirement is there, not from day one when you must purchase because the capability is lacking in the core commerce platform. I guess it's OK to just use your commerce system for a cart/checkout and do bespoke build. But if that's all you are going to use it for, then make that decision with open eyes, and pay accordingly. Choose best for me, don't be forced to take best-of- breed due to lack of capability in the core.
    Topics: product, way, thats, cart, commerce, engine, manage, composable, business, need, core.
  • Doofinder Review – Search Engine for Web & Ecommerce Sites - This Doofinder review takes a critical assessment of the search tool. All the fundamental features and functionalities that you would consider important to your online store’s strategy. It’s now official. That by 2020, product and price will finally be overtaken… Continue reading Doofinder Review – Search Engine for Web & Ecommerce Sites
    Topics: thats, online, stores, search, customers, ecommerce, engine, doofinder, sites, products, product, results, users, web.
  • DuckDuckGo Attracts Privacy-conscious Shoppers - DuckDuckGo is a general-purpose search engine that shows results from its own index and about 400 trusted sources. It does not collect or share users' personal information. This single fact could make it popular with tech-savvy, privacy-conscious consumers.
    Topics: privacyconscious, engine, shoppers, results, information, way, techsavvy, advertising, attracts, shivar, duckduckgo, users, search.
  • Facebook launches Brand Collabs search engine for sponsoring creators - Facebook wants to help connect brands to creators so they can work out sponsored content and product placement deals, even if it won’t be taking a cut. Confirming our scoop from May, Facebook today launched its Brand Collabs Manager. It’s a search engine that brands can use to browse different web celebrities based on the […]
    Topics: creators, wants, search, brands, work, facebook, sponsored, deals, collabs, today, launches, brand, sponsoring, way, content, engine.
  • Fashion search engine Glami expands to Spain - Glami, a search engine for sustainable fashion, has expanded its presence abroad. The Czech ecommerce company is now also offering its services in Spain. In this Southern European country, Glami partners with local fashion companies, such as Desigual, Merkal and Vero Moda. Glami was founded in 2013 by entrepreneurs Tomáš… Continue reading
    Topics: worth, engine, spain, online, search, expands, fashion, company, sustainable, million, glami.
  • - When picking a site builder—whether for ecommerce, blogging, or a business website—you must decide if you want the simplest interface possible, or perhaps something that provides a more complicated infrastructure with improved control. Fluid Engine and Editor X are in… Continue reading Fluid Engine vs Editor X (Nov 2022): Choose the Best Site Builder
    Topics: x, engine, fluid, choose, customer, month, nov, vs, site, best, advanced, plans, builder, wix, squarespace, editor.
  • - When deciding which site builder to plump for, its design capabilities will likely have massive sway over whether you pick one solution over another. After all, 50% of consumers believe website design is crucial to a brand.  For years, Squarespace has… Continue reading Fluid Engine vs Webflow: How Do They Compare?
    Topics: design, compare, ecommerce, features, fluid, squarespace, engine, webflow, squarespaces, editor, vs, website.
  • Fundamentals of Ecommerce Marketing for 2020 - New technologies and evolving consumer behaviors are impacting ecommerce marketing at its core. Some of the changes affect established tactics, such as search engine optimization. Others, such as developing and managing chatbots, are new. All require ecommerce marketers to master important new skills.
    Topics: results, position, engine, google, fundamentals, need, ecommerce, amazon, keywords, search, marketing.
  • - Search engine optimization (SEO) is a crucial part of creating an ecommerce site that gets traffic. But keeping up with the latest changes to search engines is tough. Especially when Google changes every day. What’s more, Google’s ten blue links don’t drive as much organic traffic as they used to. […]
    Topics: results, engine, guide, image, serp, google, googles, serps, organic, feature, featured, search, page, shows.
  • Google Search Ads for Beginners – How to Get Started with Search Engine Marketing - Paid Google search ads provide an instant boost of traffic to your store. Here's everything you need to know to maximize the success of your first campaign!
    Topics: keyword, beginners, ad, ads, hats, google, paid, keywords, engine, traffic, search, click, youll, marketing, start.
  • How Digital Marketing and Advertising Can Help Grow Your Ecommerce Business - Powerful digital marketing initiatives for 2022 that will make ecommerce retailers stand out in the crowd.
    Topics: business, engine, search, marketing, media, social, advertising, help, grow, shopping, users, digital, ecommerce.
  • How the visual discovery engine of Pinterest is revolutionizing ecommerce - Pinterest is helping people discover new ideas that they didn't know existed and opening up the potential for brands and retailers to inspire and reach those consumers with the preferences, style and taste that are best suited. It’s personalized shopping for the masses and targeted ecommerce growth for the brands.
    Topics: shopping, ecommerce, search, engine, discovery, inspiration, visual, revolutionizing, pinners, platform, pinterest, pins, products, product, retailers.
  • How to Attract Clicks on a Search Engine Results Page - You’ve done the technical search engine optimization steps. You’ve worked hard to create useful, even authoritative content that answers common questions — keyword queries — for your industry. You’ve earned ...
    Topics: sitelinks, page, result, clicks, results, title, google, site, serp, search, description, keyword, attract, engine.
  • July 2019 Top 10: Our Most Popular Posts - Since 2005 our mission has been to publish authoritative articles, seminars, and podcasts for ecommerce merchants. What follows are the most popular articles we published in July. Articles published early in the month are more likely to make the list than later ones.
    Topics: search, content, read, budget, list, google, popular, crawl, articles, posts, organic, engine.
  • Locad Raises $11Million In Series A Funding - The fund raised will be used towards building the region's largest fulfilment network
    Topics: 11million, locad, chain, raises, warehouses, supply, round, funding, logistics, orders, engine, entrepreneur, brands, series.
  • - “Really? There are search engines other than Google? Why?” I feel ya. It’s no secret that Google rules the online search world, but there are other options available. What’s more, some of these alternative search engines are hugely popular in their own right – they just don’t appear very popular […]
    Topics: engines, world, internet, largest, meet, share, engine, google, company, search, market.
  • - South Korean internet service company Naver has invested in Malaysian retail aggregator iPrice.
    Topics: iprice, shopping, firm, market, impressive, expansion, engine, fund, southeast, operates, latest, naver, invests, experience.
  • October 2018 Top 10: Our Most Popular Posts - What follows are the most popular articles that we published in October 2018, recognizing that articles published earlier in the month are more likely to make the list than later ...
    Topics: read, optimization, marketing, pages, content, things, popular, search, tips, engine, facebook, posts.
  • Restaurant search engine FoodBoss adds support for direct delivery from restaurants - FoodBoss aims to be something like Kayak for online food ordering — the place where you can search across different service and apps to find the lowest prices and fastest delivery times. One limitation, however, is the fact that the service was limited to third-party services like Uber Eats and Postmates, with no way to […]
    Topics: order, engine, delivery, ordering, support, service, dibenedetto, thirdparty, restaurant, search, services, direct, foodboss, restaurants, adds.
  • SEO vs. PPC: When to Optimize and When to Pay for Traffic - If you're struggling to get the word out about your brand new business venture, you’re not alone. Like you, many business owners struggle to acquire customers in the beginning.
    Topics: pay, results, google, marketing, optimize, seo, traffic, target, search, vs, content, ads, ppc, engine.
  • SEO: A Common Sense Assessment of Link Quality - A quality backlink pleases both humans and search engine algorithms. It is editorial in nature. It comes from a well-respected source, and it is relevant to the topics covered on both the linking and linked websites.
    Topics: websites, backlink, engine, good, quality, link, seo, search, links, content, page, common, assessment, sense.
  • Search Engine Marketing (SEM): Ultimate Guide + Expert Tips - Search engines are a part of daily life. Set up your search engine marketing correctly, and it can also be a part of your daily business growth. Search engine marketing, or SEM, is one of the most effective ways to grow your business and reach new customers.
    Topics: sem, marketing, ads, keyword, keywords, tips, guide, search, engine, ad, paid, expert, ultimate, google.
  • Server-Side vs Client-Side Rendering And Changing SEO Practices - The need for SEO is as strong as ever, and SEO experts are used to the rapid pace of change. Still, some changes are large enough that we have to re-examine how search engines do what they do and adjust SEO best practices to reflect the current reality. Read more.
    Topics: search, studio, engine, pwa, seo, vs, clientside, rendering, engines, serverside, web, solution, changing, practices.
  • Stand Out From the Crowd With Cost-Effective SEO - Though many business owners understand the essential principles of search engine optimization, it's crucial to keep up with regular changes to stay on top.
    Topics: site, engine, website, consider, seo, stand, results, costeffective, search, engines, pages, crowd, content.
  • Syte snaps up $21.5M for its smartphone-based visual search engine for e-commerce - Visual search has become a key component for how people discover products when buying online: If a person doesn’t know the exact name of what he or she wants, or what they want is not available, it can be an indispensable tool for connecting them with things they might want to buy. Now, one of […]
    Topics: engine, ecommerce, retailers, 215m, sytes, fryman, way, vision, smartphonebased, syte, techcrunch, company, search, visual, platforms, ventures, snaps.
  • - The internet has taken over. Check this out: People under the age of 34 spend about four hours online each day – on mobile devices alone. Today, the internet is used for pretty much everything – communication, learning, entertainment, shopping… Plus, more and more people come online every day. In […]
    Topics: guide, online, social, search, types, media, marketing, seo, internet, beginners, engine, content, email.
  • The Definition of SEO in 100 Words or Less [FAQs] - Search engine optimization (SEO) seems pretty straightforward. You pick a few keywords, and voilà! Your page is optimized for SEO, right? Not yet.
    Topics: keyword, search, marketing, words, content, traffic, website, definition, keywords, engines, engine, faqs, seo.
  • The Top 11 Search Engines, Ranked by Popularity - Oftentimes, marketers focus heavily on Google when vying for traffic. This makes sense considering Google is undoubtedly the most popular search engine, with over 85% of the search market share.
    Topics: content, search, market, interface, google, ranked, popularity, engine, youre, engines, traffic, ecosia.
  • Unriddled: Managing Your Time on Social Media, Google's Controversial New Search Engine, and More Tech News You Need - Welcome, one and all, to another Wednesday: the day that marks the halfway point -- almost -- to the weekend .
    Topics: controversial, facebook, google, engine, managing, unriddled, search, tech, social, app, spend, googles, media, changes, need, tools, read.
  • Voice Search and eCommerce – How to Prepare Your Store - How do you win with voice search optimization for your online store? Master these six areas to make sure you’re found when customers are searching.
    Topics: ecommerce, results, data, youre, searches, engine, search, google, using, optimization, voice, woocommerce.
  • WP Engine Review [Hosting Service] - This WP Engine review comprehensively evaluates its features and functionalities, including the overall WP Engine pricing. This should help you determine its relevance to your business. Let’s be honest. While the phenomenal growth the hosting industry has seen lately is… Continue reading WP Engine Review [Hosting Service]
    Topics: services, service, wp, engines, review, site, engine, wordpress, features, hosting.
  • What Is Performance Marketing? - With performance marketing, businesses pay only when they get results. While it doesn't necessarily guarantee a good return on investment, performance marketing is often a contributor to success for ecommerce merchants.
    Topics: engine, media, search, display, ads, digital, social, advertising, performance, marketing.
  • Why HubSpot is Partnering with WP Engine - Something magical happens when a CMS meets a CRM. Everything grows better. That's why I could not be prouder to announce that HubSpot is partnering with WP Engine to turn WordPress websites into customer-focused growth engines.
    Topics: customer, website, wordpress, customers, hubspot, experience, wp, partnering, engine, crm, cms.
  • Why You Need to Prioritize Direct-To-Consumer Strategies - Direct-to-customer strategies can grow your business exponentially.
    Topics: engine, keywords, specific, strategies, site, set, prioritize, retail, directtoconsumer, search, small, business, marketing, need.
  • eCommerce Search Engine Providers - What’s the Best eCommerce Search Engine? Last year, retail eCommerce sales exceeded $1 trillion for the first time in history. Clearly, consumers expect to find goods and services online. For your brand, meeting that consumer expectation means having a strong eCommerce search engine. Leading eCommerce search engines help your customers find exactly what they’re looking for with minimal effort, and give you insights into what your buyers are searching for. Site search is a powerful capability because a strong eCommerce search engine will fuel positive customer experiences. Positive customer experiences mean more business and repeat customers, and that means more revenue. Learn more about eCommerce search solutions and the best eCommerce search engines on the market. What Are eCommerce Search Engines? An eCommerce search engine is a specialized search engine that helps customers find products on your digital storefront. A strong eCommerce product search engine is able to interpret the search queries of your customers. If a customer types “dress” into your digital storefront’s site search box, your eCommerce search engine should give them products that fit that description. Note that an eCommerce search engine is different from a general search engine, such as Google. Google crawls the web to give information related to a search query. An eCommerce search engine exists specifically for and on your site and directs customers exclusively to products that you sell. How Does Choosing the Right eCommerce Product Search Engine Help You? Having a strong search engine included in your digital commerce experience comes with benefits that improve your customers’ experiences and your brand’s business. The benefits of an eCommerce search engine include: Improved customer experience: Consumers are able to find what they’re looking for, as their searches are answered fast with relevant results Site search enables eCommerce personalization, giving customers a shopping experience unique to their desires and habits You can collect more data on your customers, which helps you better target consumers in the future Customer conversion rates improve, and your business makes more money. In all, a strong eCommerce search engine helps you offer customers relevant products and improves the likelihood that they’ll purchase. eCommerce Site Search Solutions: Must-Haves As you evaluate eCommerce site search solutions, some functionalities are a must. Scalability Your eCommerce solution must be able to weather the  up-and-down nature of an online marketplace. At times, overall traffic will surge. At other times, searches for specific items will increase. For example, if you sell home maintenance equipment, people are much more likely to search your site for snowblowers in November than April. The eCommerce search engine you use must manage the highs of traffic and data without crashing your site or giving your IT department fits. Faceted navigation and filters  eCommerce search engines exist to move your customers closer to purchase, which means giving them the ability to search for products that have their exact specifications. To find the right product, customers want faceted navigation and filters. An effective eCommerce search engine will have visual cues that help customers narrow down to desired categories such as price, size, color, and more. Natural language processing (NLP) When customers type a query into your search site tool, they aren’t likely to put in the full, technical name of a product. Instead, they may search for “nike running shoe” or “red polka dot dress.” Natural language processing (NLP) is able to recognize a brand name or product specification and display products that match customers’ desires. NLP is integral to an eCommerce search solution because if a customer types “nike” into your search bar, they don’t want to see Reebok. If they search for “red shirt,” they don’t want to see green pants. If your customers’ language can’t be processed to produce appropriate product recommendations, they’re more likely to toggle to a third-party search tool that could route them to one of your competitors. No Zero Results The last thing you want is for consumers to search your website and your search engine provider to display to them absolutely nothing. Being given zero results causes consumers to bounce to a different website. A strong eCommerce search engine should show consumers relevant results for any search, not a blank page with nary a product. Artificial intelligence AI is significant to the present and future of eCommerce search engines. AI is especially important to providing highly personalized services and giving customers a fast, friction-free experience. Make sure your eCommerce site search solution has strong AI capabilities. Just like any partner in your eCommerce solution, a site search vendor needs to align with your business needs and goals and integrate well with your existing system. Get hands on with an Elastic Path Free Trial Start building the commerce experience your unique business demands with a free Elastic Path Commerce Cloud account. Get in touch with us and we will setup a Free Trial store for you for six weeks. Sign up for a free trial 12 Best eCommerce Search Engines Deciding on an eCommerce search solution isn’t easy. Learn about 12 eCommerce search engines that can help move your customers closer to purchase.   1. Algolia Headquarters: San Francisco, CA Website: algolia.com Overview: Algolia’s search as a service model indexes clients' sites to make for a simpler search task. The benefits include easy implementation and the ability to make changes quickly as needed. Algolia is known for their expertise in advanced search functionality, which is especially useful for catalog management. Algolia’s instant-on integration is available with Elastic Path’s Integrations Hub. Watch this demo to see how Algolia can be quickly and simply integrated into your digital commerce solution.   2. AddSearch Headquarters: Helsinki, Finland Website: addsearch.com Overview: AddSearch is known for a flexible, easily integrated product. Small business owners in particular turn to AddSearch because of its moderate cost and strong customer service.   3. Advanced Commerce Headquarters: London, United Kingdom Website: advancedcommerce.io Overview: Advanced Commerce’s GrapheneHC eCommerce platform includes a strong product search tool. GrapheneHC helps brands answer any search query and provide relevant results through intent recognition. GrapheneHC avoids null search results through predictive text, a synonym library, redirects, and a strong reporting tool.    4. Azure Cognitive Website: azure.microsoft.com Overview: Azure Cognitive Search is the only cloud search service with built-in AI capabilities that enrich all types of information to easily identify and explore relevant content at scale. Azure Cognitive Search provides an indexing and query engine and stores search indexes that brands create and manage. Azure Cognitive Search also has a query language for composing simple to complex queries.   5. Bloomreach Headquarters: Mountain View, CA Website: bloomreach.com Overview: With applications for content management, site search, page management, SEO optimization, and role-based analytics, Bloomreach is a central location where everyone who manages customer experience can come together to drive positive business outcomes.   6. Constructor.io Headquarters: San Francisco, CA Website: constructor.io Overview: Constructor prides itself on helping brands optimize site search for more than just relevance, instead viewing its eCommerce search engine as a product discovery tool optimized for business results. Constructor allows brands to personalize their entire product discovery experience with autofills and recommendations that target specific users’ shopping habits. Compared to other tools, Constructor gives brands strong control over exactly what shoppers see when they type in a given query.   7. Coveo Headquarters: Quebec, Canada Website: coveo.com Overview: Coveo provides search optimization for eCommerce applications, websites, and workplace enablement. Coveo’s solutions plug into any system, regardless of tech stack. You can start from scratch or use their pre-built integrations. Coveo’s users tend to be pleased with its analytics capabilities.   8. Google Cloud Search Headquarters: Mountain View, CA Website: cloud.google.com Overview: Google is a well-known market leader in search. Google Cloud Search builds on the powerful searching capabilities of Google and gives the customers of brands like yours to search websites and product catalogs. Google Cloud Search helps get customers to products by offering relevant search suggestions.   9. Handshake by Perficient Website: perficient.com Overview: Handshake is a modern Search Connector Framework that takes the guesswork out of getting content to index. Handshake manages connections, content, metadata, and permissions on a schedule. Handshake also provides a user interface that helps business users create connection pipelines.   10. LucidWorks Headquarters: San Francisco, CA Website: lucidworks.com Overview: Founded in 2008, LucidWorks initially provided support and consulting services for the Apache Lucene/Solr open-source search project. Currently, LucidWorks is the largest supporter of open-source search industry-wide. LucidWorks offers search, discovery, and analytics solutions from two platform products.   11. Sinequa Headquarters: New York, NY Website: sinequa.com Overview: Sinequa’s search optimization expertise applies to large organizations with complex information layers such as government agencies. Sinequa scores well in the marketplace for a smooth integration process.   12. Yext Headquarters: New York, NY Website: yext.com Overview: Yext offers customized search and discovery experiences based on natural language processing and AI. Yext’s real-time search analytics provides additional insights into what users are searching for,  and the questions they’re asking. Yext is known for strong, multi-format support capabilities. Choose an eCommerce Search Engine That Provides You Lasting Solutions Having a strong eCommerce search engine is essential to digital commerce success. Options abound, so evaluate your brand’s digital maturity and commerce goals before selecting an eCommerce search engine. Also remember that a robust, intuitive site search functionality is only part of what’s required to deliver customers an extraordinary shopping experience. Whether you’re choosing an eCommerce search engine or adding other digital commerce architecture, a Composable Commerce solution doesn’t have to break the bank. Check out Integrations Hub from Elastic Path for a library of no-code, instant-on integrations that reduce the time and cost of implementations so you can get live faster and vastly reduce your TCO.
    Topics: customer, site, ecommerce, business, search, engine, commerce, customers, providers, strong, product.