Top 2024 resources on examples
Best examples resource in 2024.
Learn more about examples to improve your e-commerce strategy.
-
10 Best Dropshipping Websites Examples in 2024
-
If you are contemplating setting up your first ecommerce store but are not sure what line of business is best for you, dropshipping is one of the best places to start. Dropshipping stores have a low barrier for entry, require…
Continue reading 10 Best Dropshipping Websites Examples in 2024
Topics: products, website, dropshipping, type, instagram, page, cat, store, best, websites, examples, product, stores. -
10 Creative Company Profile Examples to Inspire You [Templates]
-
As a content creator, I know brand identity is everything. My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service.
Topics: profile, product, customers, information, inspire, companys, creative, examples, mission, products, company, page, youre, templates. -
10 Creative Company Profile Examples to Inspire You [Templates]
-
What do your customers know about you? Do they know you sell products and have a website? That’s not always enough to build a brand identity that resonates with buyers and establishes your brand as the right choice.
Topics: companys, templates, information, company, youre, customers, examples, inspire, page, values, profile, creative, products, mission. -
10+ Best Examples of Shopify Headless Ecommerce Stores (2024)
-
In traditional ecommerce setups, the front and back end are intertwined and inseparable with no need for APIs between the two. Headless ecommerce decouples a website’s front-end from its back-end. The front-end is the user interface, product pages and other…
Continue reading 10+ Best Examples of Shopify Headless Ecommerce Stores (2024)
Topics: headless, business, plus, backend, online, shopify, ecommerce, examples, best, stores, company, products. -
11 A/B Testing Examples From Real Businesses
-
Whether you're looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there.
Topics: test, ab, examples, increase, cta, page, variant, testing, team, content, real, mobile, businesses. -
12 Product Bundling Examples
-
Product bundling is a widely-used product merchandising tactic.
With product bundles, brands like yours sell two or more individual products together as a combined offer. Bundles enhance your customers’ experience, expands your market, and above all, increases your average order value (AOV).
But not every brand approaches product bundling the same way. See 12 product bundling examples from leading brands in action.
12 Product Bundling Examples
Given the benefits of product bundling, it’s no surprise that many brands provide consumers bundle offers. See what different types of product bundles look like in action with these 12 product bundling examples.
1. Pure product bundling: Hello Fresh
Pure product bundling is when individual components are only for sale as part of a bundled item. These individual options are not for sale as separate products – you can only purchase them as part of a larger bundle.
Popular meal kit company Hello Fresh provides an example of pure product bundling. Hello Fresh customers don’t buy individual meals. Instead, they buy a meal package – customizable by dietary preferences and the amount of food – and have a bundle of meals delivered.
Notice that no part of Hello Fresh’s digital commerce platform allows for the selection of individual meals. Instead, customers select their culinary preferences and the amount of food they want delivered. In this way, Hello Fresh’s product isn’t individual meals – it’s a bundled set of meals that need to be purchased together.
2. Mixed product bundling: Wendy’s
Mixed product bundling is the opposite of pure bundling. In a mixed product bundle, you buy a package of products – sometimes for a set, discounted price – that can also be purchased as separate, standalone items.
Often, mixed product bundles involve the ability to choose different options as the bundle’s components. Fast and casual dining offer prominent examples.
Wendy’s, for example, has a “2 for $6” bundle in which customers can choose 2 items for $6. Items for selection include hamburgers, sandwiches, chicken nuggets, and drinks.
On Wendy’s mobile app, customers can make their 2 for $6 selections. Notice that it’s possible to swap items without changing the price.
3. Buy one get one (BOGO) product bundling: Pella
The buy one get one (BOGO) product bundle is a commerce classic.
In BOGO product bundling, buying one item gets you the same option or a related product for a discounted price or for free. In commerce, BOGO bundling is useful for increasing AOV and getting inventory off shelves.
Pella, which manufactures and installs windows and doors, offers a standard BOGO bundle package: buy one window and get another half off.
Pella offers high-quality products, so offering two products for the price of 1.5 helps expand their market and reach different, more price-conscious customers.
Want to learn more about how Pella increases AOV and powers complex, custom-configured purchases? Learn how Pella adopted a revolutionary direct-to-consumer (DTC) digital commerce solution.
4. “People also like” product bundling: Reebok
When consumers think Reebok, they’re probably thinking about shoes.
But shoes aren’t Reebok’s only product. By offering a “you may also like” bundle on a web page promoting a pair of sneakers, Reebok puts more products in front of their most loyal customers.
“People also like” bundles allow customers to view and add on complementary items to a main product, such as Reebok’s Club 85 Vintage sneakers. Shorts, a sports bra, other apparel – for Reebok, the opportunity for customers to add other standalone items to their purchase drives sales, revenue, and the awareness that Reebok sells more than just shoes.
5. Topical product bundling: ISSA
Many product bundles are anchored by a main product and complemented by additional items. Others, such as the Nutrition and Professional Development Bundle offered by the International Sports Sciences Association (ISSA), bundle together topical products and services into a holistic solution.
ISSA helps their customers become certified personal trainers, and the Nutrition and Professional Development Bundle gives consumers access to a bundle of continuing education units that ensure certification.
These courses could be purchased or completed separately, but ISSA’s topical product bundle allows prospective trainers to purchase high-quality coursework at once. Plus, buying the courses in this topical bundle comes at a discounted price.
6. “Complete the look” bundling: Nike
People shopping for clothes often aren’t searching for jeans or a t-shirt or a sweater so much as they are shopping for a look.
Like other major retailers, Nike offers “Complete the Look” bundling in which consumers can use a single product as inspiration for a curated, head-to-toe outfit.
For example, customers shopping online for a Nike Sportswear Phoenix Fleece are also served with panels of related, complementary products that could be fashioned together. Toggle over a “Complete the Look” panel and the linked prices of individual products appear, as well as a “View Entire Look” prompt. This way, consumers can bundle socks, a hat, shoes, or all of the items with their fleece. Nike wins, too, by selling more products and increasing AOV.
7. Tiered services product bundling: QuickBooks
QuickBooks provides accounting software for small and medium-sized businesses. Self-employed people use QuickBooks to manage their business finances, but some entrepreneurs need more tax support than others, so QuickBooks offers tiered bookkeeping bundles.
QuickBooks’ offerings range from basic, $7.50 per month services to a Live Tax Bundle for $17 per month that includes access to a CPA. For customers, the tiered services bundle offer gives choice and flexibility. For QuickBooks, offering a tiered services bundle helps enhance the customer experience and reach a wider swath of self-employed customers.
Get hands on with an Elastic Path Free Trial
Start building the commerce experience your unique business demands with a free Elastic Path Commerce Cloud account. Get in touch with us and we will setup a Free Trial store for you for six weeks.
Sign up for a free trial
8. Cross-sell bundling: HP
Consumers in the market for a big-ticket product aren’t always thinking about additional products that complement it. HP provides an example of cross-sell bundling that offers consumers a related, complementary item as part of a major purchase.
In this example, customers buying a laptop are offered a bundle that includes an add-on pair of high-quality headphones. The two items in this bundle weren’t designed to be sold together and would typically be separate purchases. But HP is anticipating customers’ future needs. Why not buy a pair of headphones with your laptop and get something you’ll eventually need for a reduced price?
Beyond improving customer experience, HP is increasing AOV and ensuring that inventory doesn’t go to waste.
9. Paired bundling: Dometic Outdoor
If cross-sell bundling is about offering customers one or more additional items that would be nice to own together, paired bundling is about offering customers a bundle of two or more items that are built to be owned together.
Take the powered cooler and portable battery bundle from Dometic, which sells outdoor goods.
Dometic’s CFX3 Powered Cooler requires charging. For a camper, hunter, or fisher, electrical outlets aren’t guaranteed – so Dometic also offers the PLB40 Portable Battery.
These products are designed and optimized for one another. So, Dometic provides a bundle sale in which consumers get close to half off the battery if they also buy a cooler.
Dometic is essentially saying to customers: A powered cooler needs a portable battery. We can offer both, at once, for less.
10. Subscription product bundling: Care by Volvo
Sometimes buying a major product – like a house, car, or phone – comes with the need to buy other, related items or services, such as insurance, upkeep, or a cellular plan.
In these cases, brands such as Volvo offer customers subscription product bundling.
Volvo’s car subscription product bundle gives customers the opportunity to lease a car on a subscription basis. For a monthly, all-inclusive fee, drivers receive a car, maintenance, insurance, roadside assistance, and other perks. These services are sold together in subscription-based, monthly increments for a flat fee.
11. Partial sale product bundling: Target
Product bundle sales are common, but some bundling offers come as inventive, partially-discounted offers.
Someone shopping for children’s books on Target’s website may find one for-sale book bundled with three other titles.
In this example, Target bundles a discounted version of Dr. Seuss’s Fox in Socks with three other books. One of those additional books is on sale, and the other two are sold at their normal price.
This way, Target increases AOV, gets inventory off shelves, and offers customers a discounted set of titles that complement each other.
12. Gift set bundling: Sephora
One of the advantages of product bundling is reducing customer decision-making, and perhaps no decision gives shoppers more angst than deciding on a gift.
Sephora’s gift set bundles help reduce the stress of gift giving by bundling together themed items into gift sets.
Consumers buying for a new parent can gift a baby bundle, and those gifting to a makeup lover can gift a makeup kit.
Consumers and retailers win with gift set bundles. AOV goes up, inventory moves fast, and consumer stress is reduced.
Building Your Own Product Bundle
Now that you’ve seen top product bundling examples, you may wonder: How do I build my own product bundle?
The answer: Turn to Elastic Path Product Experience Manager (PXM). EP PXM gives your customers a product bundling experience that will boost your conversion rate, revenue, and overall commerce performance.
With EP PXM, you don’t have to embark on a long or costly replatforming process in order to practice effective product bundling. EP PXM combines commerce PIM, product merchandising, and Catalog Composer capabilities to give brands like yours total freedom when designing bundles and other product experiences.
Want to learn more about how leading brands approach today’s merchandising challenges? Watch our on-demand merchandising panel with the experts at Maavvee and Pokemon.
Topics: product, items, bundle, bundles, buy, offers, customers, products, examples, bundling, commerce. -
13 Confirmation Email Examples I Love (For Your Inspiration)
-
I once signed up for an event and totally forgot about it in an hour. But when I opened my inbox later in the day, I found a shiny email confirming my registration for the event.
Topics: youre, emails, details, inspiration, example, appointment, love, best, confirmation, examples, event, email, message. -
13 Examples of Experiential Marketing Campaigns That'll Give You Serious Event Envy
-
When it comes to work events, trade shows, or promotional campaigns, they can really be hit or miss. It's not solely the product that motivates people to come back to a brand, but rather the way they experience it. This is where experiential marketing comes in.
Topics: brand, event, marketing, envy, experience, experiential, examples, campaign, create, serious, thatll, campaigns, barbie, live. -
15 Best Q&A Website Examples for 2024
-
In this article, we take a look at the best question-and-answer (Q&A) websites on the Internet. There are thousands of Q&A websites today but the 15 covered in this article have distinguished themselves from their peers and made an indelible…
Continue reading 15 Best Q&A Website Examples for 2024
Topics: stack, users, website, websites, best, answers, question, qa, examples, questions, platform, ask. -
15 Email Preview Text Examples That Would Catch My Attention
-
I believe in the concept of inbox zero, so I have a sinking feeling every time we approach the holidays or big occasions (think Black Friday) when I know a mass of emails are heading my way.
All floodgates burst open — my inbox quickly becomes an overflowing chaos.
Topics: tips, emails, catch, email, text, preview, message, open, examples, line, subject, attention. -
15 of the Best Examples of Stores Using Shop Pay
-
Today, we’re looking at some of the best examples of stores using Shop Pay to accelerate and improve the checkout process for their audience. After all, while the success of your ecommerce website depends on a number of factors, few…
Continue reading 15 of the Best Examples of Stores Using Shop Pay
Topics: products, stores, best, company, checkout, pay, site, examples, using, page, shop, customers, store, website. -
16 Great Examples of Welcome Emails for New Customers [Templates]
-
We've all heard this maxim, "First impressions last," so we are aware how important it is to strike a good impression.
Topics: brand, email, welcome, help, thank, great, onboarding, templates, emails, examples, customer, product, customers. -
16 of the Best Facebook Ad Examples That Actually Work (And Why)
-
On average, Facebook is home to over 3 billion daily active users — from CEOs to students to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn't always easy.
Topics: ad, product, work, clear, facebook, users, value, examples, actually, ads, audience, video, best, relevant. -
18 Above the Fold Content Examples to Inspire Your Own
-
The human attention span is short. This means that your website’s content has to inspire, delight, and engage your target audience in mere seconds.
Topics: abovethefold, video, content, copy, visitors, design, fold, users, website, examples, page, inspire. -
19 Creative Pop-Up Shop Examples
-
I’ll admit it — I’m slightly obsessed with pop-up shops. They’re usually a little quirky, fun, and have an air of exclusivity that puts my FOMO into overdrive.
Topics: food, customers, agency, popup, event, examples, creative, experience, shop, temporary, brand. -
19 Types of Blogs that Make Money in 2024 [+Examples]
-
Blogging is an attractive and creative outlet for sharing your unique perspective. Besides adding value to your audience, blogging helps you turn your passion into income through several monetization methods.
Topics: types, blog, ads, affiliate, tips, examples, marketing, products, money, monetize, content, blogs. -
20 Best Shopify Dropshipping Store Examples for 2023
-
Today, we’re looking at the best Shopify dropshipping store examples, for a behind the scenes insight into what you can accomplish with your own Shopify site and a dropshipping solution. After all, one Shopify is one of the most flexible…
Continue reading 20 Best Shopify Dropshipping Store Examples for 2023
Topics: examples, products, customers, website, beautiful, dropshipping, theres, site, social, best, store, shopify. -
20 Email Opt-In Examples I Love (For Your Inspiration)
-
A few months ago, my inbox was filled with emails from a health specialist. I didn't remember signing up for random diet plans, so why was I getting constant emails?
Topics: subscribers, examples, makes, feel, confirm, youre, love, content, privacy, optin, inspiration, tip, email. -
20 Great Examples of PowerPoint Presentation Design [+ Templates]
-
When it comes to PowerPoint presentation design, there's no shortage of avenues you can take.
Topics: powerpoint, great, slides, template, slide, ideas, design, visual, presentation, examples, information, templates. -
20 Great Examples of PowerPoint Presentation Design [+ Templates]
-
When it comes to PowerPoint presentation design, there's no shortage of avenues you can take.
Topics: visual, great, create, design, template, slide, presentation, templates, powerpoint, slides, ideas, examples. -
20 Great Landing Page Examples You'll Want to Copy in 2023
-
While many landing pages look different and use a variety of exciting strategies to pull in audiences, they all serve one major purpose — to convert to the next stage in the buyer's journey.
Topics: product, landing, design, pages, implement, great, customer, conversion, examples, youll, way, copy, visitors, page. -
21 Brand Style Guide Examples I Love (for Visual Inspiration)
-
Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public.
Topics: love, color, logo, sourcewhat, free, branding, style, inspiration, examples, visual, brand, hereimage, guide, guidelines. -
21 Brand Style Guide Examples for Visual Inspiration
-
Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public.
Topics: branding, company, color, free, inspiration, examples, style, visual, guide, guidelines, logo, hereimage, brand. -
21 Email Newsletter Examples We Love Getting in Our Inboxes
-
When you’re constantly inundated with social media, news, and emails, every day can seem like a case of information overload — trying to parse what’s important is a challenge.
Topics: newsletter, email, content, best, getting, newsletters, design, examples, inboxes, makes, love, great, businesses, readers. -
21 Examples of Successful Co-Branding Partnerships (And Why They're So Effective)
-
Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together.
Topics: cobranding, successful, target, partnerships, spotify, brand, effective, campaign, brands, apple, partner, users, examples, theyre, partnership. -
22 Copywriting Examples From Businesses With Incredible Copywriters
-
We're all familiar with Flo from Progressive, right?
Topics: product, businesses, page, copywriting, makes, copy, language, site, copywriters, fun, brand, examples, incredible. -
22 Examples of Nostalgia Marketing that Make Customers Feel Good
-
Nostalgia marketing is the advertising equivalent of comfort food.
Topics: feel, nostalgia, series, tennis, marketing, 90s, good, brand, nostalgic, classic, design, customers, ad, examples. -
22 of the Best Examples of Beautiful Blog Design
-
According to a recent survey, 70% of customers rely on expert and insider advice. That's right — that means most people trust bloggers more than celebrities, journalists, or politicians.
Topics: blog, posts, easy, examples, design, readers, featured, beautiful, images, best, brand, content, post. -
24 Best Sample Business Plans & Examples to Help You Write Your Own
-
Reading sample business plans is essential when you’re writing your own. As you explore business plan examples from real companies and brands, you’ll learn how to write one that gets your business off on the right foot, convinces investors to provide funding, and confirms your venture is sustainable for the long term.
Topics: market, write, plans, plan, information, help, youll, youre, examples, template, sample, marketing, writing, business, best. -
24 of My Favorite Sample Business Plans & Examples For Your Inspiration
-
I believe that reading sample business plans is essential when writing your own.
Topics: plans, market, marketing, youre, plan, template, inspiration, information, examples, sample, business, favorite, writing, youll. -
30 Brilliant Marketing Email Campaign Examples [+ Template]
-
I don’t know about you, but my email inbox is flooded with a barrage of automated emails. It does little else besides give me another task for my morning commute — namely, marking them all as unread without reading or unsubscribing altogether.
Topics: products, template, emails, love, information, sourcemarketing, campaigns, brilliant, campaign, marketing, examples, content, email. -
30+ Positive Feedback Examples Your Employees Need to Hear
-
Years ago, I worked at an office where the only time I ever heard from my manager was if I fell short of expectations. Without positive feedback, I felt like all of my wins went unnoticed and that they didn’t matter nearly as much as my losses. This caused me to lose motivation and my productivity began to suffer. It also pushed me to leave the company and seek better opportunities elsewhere.
Topics: examples, team, positive, really, thank, work, hear, hard, employees, employee, know, project, feedback, need. -
32 Mission and Vision Statement Examples That Will Inspire Your Buyers
-
Think about the brands you purchase from over and over. Why do you choose to buy products and or services from them even when cheaper options exist?
Topics: companys, brand, company, customers, examples, values, inspire, statement, vision, buyers, statements, service, mission. -
35 Vision And Mission Statement Examples That Will Inspire Your Buyers
-
Why do you choose to buy products and services from certain brands even when cheaper options exist? It often comes down to a compelling brand mission — like these 35 mission statement examples.
Topics: service, examples, companys, inspire, company, mission, statement, vision, buyers, customers, statements, world, brand. -
4 Phishing Email Examples Even I Could Fall For (& How to Spot Them)
-
Last year, I received an email from my “bank” alerting me to suspicious activity on my account. The layout and logo matched other official communications I had received from the bank, and I was naturally alarmed.
Topics: account, personal, email, access, spot, examples, example, information, dont, company, emails, fall, phishing. -
40+ Resume Objective Examples to Help You Craft Your Own
-
With only six seconds to grab a recruiter’s attention, conventional wisdom might tell you to cut right to the chase when you write your resume, but that's not always the best way to go.
Topics: company, data, business, experience, objective, skills, role, examples, help, resume, specific, marketing, craft. -
48 Call-to-Action Examples You Can't Help But Click
-
Think about all the times you‘ve signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class on General Assembly.
Topics: free, ctas, users, action, calltoaction, cant, sign, visitors, using, click, cta, help, replicate, examples, button. -
5 Dos and Don'ts When Making a SMART Goal [+Examples]
-
Every year I create vague New Year's resolutions, but this year I decided to try something different.
Topics: smart, making, email, goal, goals, blog, month, increase, dos, boost, leads, examples, traffic, donts. -
5 Email Footer Examples I Love (For Your Inspiration)
-
I’ll admit: It wasn’t until I received a company email signed off with “ad maiora” that I paid attention to email footers.
Topics: footer, love, used, privacy, email, subscribers, inspiration, information, company, marketing, unsubscribe, link, examples. -
5 Flash Sale Website Examples: Key to Revenue Growth
-
Attractive deals have been a part of good business strategy for millennia. The Internet only made it possible for these deals to be available online. And with that, it created unprecedented access and options to both sellers and buyers. How…
Continue reading 5 Flash Sale Website Examples: Key to Revenue Growth
Topics: store, sales, growth, website, sale, revenue, visitors, flash, examples, available, key, buyers, popup, page. -
50 AI Prompt Examples for Marketers to Use in 2023
-
As artificial intelligence advances, more businesses are interested in AI-powered solutions to improve their marketing efforts. One of the keys to making the most of the tech in marketing is to write effective AI prompts to generate the desired outcomes.
Topics: post, ideas, using, social, product, ai, media, marketers, prompts, prompt, examples, generate, number. -
65 Examples of Corporate Business Babble — and What to Say Instead
-
Business jargon has long dominated corporate conversations, complicating straightforward discussions.
Topics: corporate, exampleour, teams, work, examples, instead, examplewe, need, think, say, babble, simply, customer, talk, business. -
7 Email Banner Examples I Love (For Your Inspiration)
-
Last week, I was drinking coffee when an email from Adidas popped up.
At the top, I could see my 9,000+ loyalty points displayed prominently in the banner, along with an offer that immediately caught my attention: a 30% discount on my next purchase if I redeemed those points.
Topics: colors, relevant, banners, logo, background, email, inspiration, banner, examples, elements, brand, content, love. -
7 Gantt Chart Examples You'll Want to Copy [+ 5 Steps to Make One]
-
Gantt charts. Love ‘em, hate ‘em, or can’t live without ‘em, they’re a reality of a marketer’s life. But how do you make yours stand out from the rest?
Topics: tasks, gantt, chart, track, task, examples, copy, example, template, using, project, steps, youll. -
8 Email Disclaimer Examples I Love (For Your Inspiration)
-
If I reach the footer of an email in my inbox, it usually means one of two things: 1) The email was so engaging I read all the way to the end (that’s rare), or 2) I scrolled down to unsubscribe.
Topics: policy, include, inspiration, information, love, disclaimer, email, legal, need, way, disclaimers, examples, privacy. -
9 Email Header Examples I Love (For Your Inspiration)
-
Whenever I receive an email, my eyes immediately scroll to the bulk of the email. And why not? The branding, the copy, and sometimes the promise of juicy discounts draw us like moths to a flame.
Topics: report, design, great, technical, makes, email, content, different, header, love, examples, inspiration, headers. -
9 Thank You Page Examples to Improve User Experience
-
Landing pages may be the equivalent of making a good first impression, but thank you pages are the final memory you leave a website visitor with before they go.
Topics: examples, opportunity, page, thank, provide, improve, users, user, site, content, experience, purchase, customer, event. -
A Complete Guide to Ecommerce Email Marketing in 2023 (+ Examples)
-
New to ecommerce email marketing? This guide shares an ecommerce email marketing strategy to drive higher CTRs and sales.More
Topics: customer, examples, purchase, complete, product, good, marketing, ecommerce, offer, customers, guide, emails, list, email. -
AI Advertising: Pros, Cons, Tips & Examples
-
You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon.
Topics: creative, marketing, consumers, cons, ai, personalized, advertising, create, tips, pros, data, content, examples, ads. -
Brand Logos: 20 Logo Examples & Sources of Inspiration
-
Brand logos are undoubtedly one of the most critical components of a strong brand identity. However, designing a memorable logo that resonates with your target audience and effectively communicates your brand message can be challenging.
Topics: examples, color, company, inspiration, logos, brand, version, design, iteration, logo, sources, redesign, tip, elements. -
Buyer Persona 101: Tips and Examples to Create Yours
-
In the eight years of my marketing career, I've always believed that good marketing ultimately boils down to how well you know your buyers.
Topics: buyers, data, marketing, create, persona, buyer, user, tips, customer, customers, examples, personas. -
Career Objective Tips To Get Your Resume Noticed [+ Examples]
-
Whether you call it a personal branding statement, experience overview, or resume objective, a career objective statement creates an important first impression.
Topics: sales, role, company, objective, examples, noticed, career, position, job, experience, skills, tips, resume, abc. -
Email Signature Examples: How to Write a Great One [+ Free Generator]
-
Around the globe, more than 300 billion emails are sent and received each day, on average. If you ask me, that's 300 opportunities to market yourself in your email signature.
Topics: write, free, email, great, include, information, social, links, generator, using, example, examples, contact, signature. -
Everything You Need to Know About Behavioral Segmentation [+ Examples]
-
Do you ever ask yourself why you act the way you do? Like why you venture out during a snowstorm to get an iced coffee?
Topics: marketers, customers, users, behavioral, based, brand, customer, segmentation, examples, behavior, need, journey, know. -
Explainer Videos: 10 Examples for Marketers
-
Explainer videos are a great way to push your content and brand to your target audience, but creating one might seem intimidating. How will you make a video that is informative, engaging, and easy to follow for your audience?
Topics: viewers, explainer, platforms, sound, videos, product, best, marketers, video, explains, users, examples. -
Gated Content: What Marketers Need to Know [+Examples]
-
As William Shakespeare once wrote, "To be or not to be, that is the question." Marketers have a similar classic debate: gated versus ungated content.
Topics: marketers, know, content, buyers, white, gated, need, ungated, examples, offer, practices, stage, form, audience. -
How to Create a How-to Guide: 21 Tips [+Examples]
-
The irony doesn‘t escape me that I’m currently writing a how-to guide on … how-to guides. Fortunately, I've had my fair share of experiences writing how-to guides for HubSpot over the years.
Topics: howto, help, guides, youre, writing, readers, create, guide, instructions, example, examples, tips. -
How to Create an Editorial Calendar [Examples + Templates]
-
If you're anything like me, you're consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and myriad Post-it notes stuck around your computer monitor.
Topics: editorial, blog, calendar, content, publish, help, team, marketing, templates, best, create, examples. -
How to Get Sales on Shopify: [11 Tactics + Examples]
-
Figuring out how to get sales on Shopify can be more complex than it seems. After all, while Shopify gives you all the tools you need to launch an online store, it’s still up to you to convince your customers…
Continue reading How to Get Sales on Shopify: [11 Tactics + Examples]
Topics: store, examples, shopify, product, pages, email, boost, customers, tactics, sales, social, chances. -
How to Make the Perfect PPC Landing Page (+ Examples)
-
PPC landing pages are the newest incarnation of an age-old sales problem: How do you keep warm bodies in their seats long enough to hear your message?
Topics: page, ad, content, ppc, perfect, pages, lead, examples, landing, cta, information, product. -
How to Perfect Your Resume Headline (+Examples)
-
Picture this: A busy hiring manager is sifting through dozens, if not hundreds, of resumes. How can you make yours stand out in a sea of sameness? Enter the resume headline, your secret weapon to grab their attention and keep them hooked.
Topics: experience, managers, examples, manager, hiring, job, resume, headline, professionals, roles, headlines, perfect. -
How to Showcase Hard Skills on Your Resume [+ List of 50 Skills]
-
Today, 87% of employers have difficulty finding the right employees. That’s a significant percentage, and it’s all because of skill gaps.
Topics: examples, hard, youve, list, including, ability, tip, skills, demonstrate, successful, resume, data, provide, showcase. -
How to Start a Presentation [+ Examples]
-
The first step in mastering the art of delivering powerful presentations is understanding how to start a presentation properly.
Topics: audience, examples, great, audiences, presentations, presentation, attention, start, powerful, opening, slide. -
How to Write a Cover Letter for an Internship [Examples & Template]
-
Writing a cover letter can feel like a daunting task, especially if you don’t have a lot of real-world experience.
Topics: company, manager, examples, write, include, letter, writing, cover, hiring, template, experience, address, internship. -
How to Write a Creative Brief in 11 Simple Steps [Examples + Template]
-
The first step in any successful project is drawing up a game plan with a clear objective. It's one of the reasons marketers love creative briefs.
Topics: projects, brief, product, creative, campaign, write, project, steps, audience, target, examples, brand, simple, team, template. -
How to Write a Great Value Proposition [7 Top Examples + Template]
-
Your company's value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor.
Topics: great, products, write, templates, help, canvas, customer, template, proposition, product, examples, customers, services, value. -
How to Write a LinkedIn Recommendation in 2023 [Quick Tip + Examples]
-
Writing a LinkedIn recommendation for a colleague is a great and easy way to support their career development. But figuring out how to write one that is specific, honest, succinct, and impactful isn't always easy.
Topics: working, explain, write, examples, team, tip, job, person, writing, skills, recommendation, quick, linkedin, youre. -
How to Write a Memo [Template & Examples]
-
A memo (also known as a memorandum, or "reminder") is used for internal communications regarding procedures or official business within an organization.
Topics: write, employees, message, information, free, changes, examples, template, memo, memos, include, business, provide. -
How to Write a Powerful Executive Summary [+4 Top Examples]
-
Whether you're an entrepreneur looking for investors for your small business or the CEO of a large corporation, an executive summary can help you succeed and is a critical component for long-term growth.
Topics: readers, executive, market, template, company, plan, powerful, summary, write, examples, business, information, youre. -
How to Write a Press Release [Free Press Release Template + 2024 Examples]
-
In today‘s world, brands have to generate their own buzz. Consumers aren’t waiting for the daily newspaper anymore to get their news. Instead, they're scanning the latest headlines across multiple social media channels at once.
Topics: write, press, release, help, youre, template, media, examples, include, information, free, company, releases. -
How to Write a Simple, Effective Resume (+20 Examples)
-
A great resume can help get you noticed by prospective employers. But what makes a resume “great”? How do you catch recruiters’ attention, encourage them to read your resume, and ultimately call you for an interview?
Topics: experience, relevant, job, examples, write, simple, template, great, help, effective, skills, resume, example. -
How to Write an Ecommerce Business Plan [Examples & Template]
-
If you have a promising idea for an online e-commerce business, it’s important to create an e-commerce business plan to ensure your vision has enough stock to be profitable.
Topics: template, target, ecommerce, online, business, marketing, analysis, write, company, plan, market, examples, products. -
Integrated Marketing Examples: 8 Best Campaigns, According to HubSpot
-
One of my favorite methods of marketing is integrated marketing. I love when I'm scrolling through social media and I see branding for a product, film, service, or artist that adapted to different channels.
Topics: integrated, campaigns, brand, marketing, campaign, social, facebook, according, hashtag, examples, instagram, best, media, hubspot, content. -
Landing Page Design Examples to Inspire Your Own in 2023
-
How do you convince visitors your website is worth their time? There are so many elements that a top-notch landing page design needs, and making those elements the "best" they can be often depends on what your landing page goals are.
Topics: visitors, information, great, inspire, design, landing, pages, simple, page, color, form, customers, examples. -
Letter of Interest Tips, Templates & Examples [A 2023 Guide]
-
In today's competitive job market, a carefully crafted letter of interest is a powerful tool for standing apart from the crowd.
Topics: templates, examples, tips, team, company, way, letter, guide, hiring, specific, role, manager, interest, youre. -
Logo Color Schemes: 25 Examples + Tips From HubSpot’s Brand Team
-
Choosing the right logo color scheme for your brand can make a significant impact on memorability and awareness.
Topics: blue, scheme, team, black, hubspots, color, colors, schemes, tips, brand, white, logo, examples, green, red. -
Machine Learning and Marketing: Tools, Examples, and Tips Most Teams Can Use
-
Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing.
Topics: machine, teams, marketing, ai, content, tool, examples, learning, customer, create, tips, data, tools, ml. -
Making the Most of ChatGPT [+10 Examples]
-
ChatGPT has been one of the hottest topics in the B2B industry. Since it was made widely available to the public in late November 2022, LinkedIn, Twitter, and other social media have become flooded with examples of the chatbot’s responses.
Topics: content, making, post, list, examples, dislike, media, good, sourcewhat, write, social, chatgpt. -
Marketing Reporting Examples: How to Build and Analyze Marketing Reports
-
As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions.
Topics: leads, youre, data, channels, examples, reporting, help, audience, build, report, reports, analyze, marketing. -
New Marketing Jobs That Could Focus on AI [Data + Examples]
-
It's no secret that AI is rapidly changing the marketing industry.
Topics: marketers, examples, tools, learning, machine, marketing, jobs, ai, data, content, leaders, business, focus, job. -
Professional Email Address: How to Create One [+ Examples]
-
News flash — your email address from high school won’t cut it in the real world. Even if “baseballbro25@aim.com” is a reminder for your athletic years, it's not a professional email address and can result in your email being ignored.
Topics: examples, hosting, business, avoid, connect, email, address, professional, youre, set, choose, create. -
SWOT Analysis: How To Do One [With Template & Examples]
-
As your business grows, you need a roadmap to help navigate the obstacles, challenges, opportunities, and projects that come your way. Enter: the SWOT analysis.
Topics: apple, weaknesses, swot, market, opportunities, analysis, template, youre, examples, products, business. -
Shopify Fulfillment Pricing: Costs and Examples of What to Expect
-
Shopify does not openly state its pricing for its Shopify Fulfillment Network online. Instead, each merchant receives pricing based on their specific business needs. Shopify provides a calculator to estimate what you should expect to pay, and there are other…
Continue reading Shopify Fulfillment Pricing: Costs and Examples of What to Expect
Topics: expect, network, x, fulfillment, merchants, inventory, pricing, shipping, shopify, costs, products, provides, examples. -
Take Personalized Marketing to a New Level: 14 Brand Examples
-
One great example of personalized marketing is the Charles Duhigg New York Times article titled, “How Companies Learn Your Secrets.”
Topics: email, personalized, users, recommendations, level, personalization, know, brand, examples, marketing, customers, help. -
The 23 Best Cover Letter Examples: What They Got Right
-
I've sent plenty of cover letters throughout my career, so I know it isn't usually fun to write one. Fortunately, the cover letter examples I painstakingly gathered below show that it’s possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process.
Topics: great, best, applicant, information, cover, example, letter, right, job, youre, skills, examples, experience. -
The 6 Stages of the Product Life Cycle [+Examples]
-
When I was 12 years old, I used to be confused about my cousin's CD collection. Why have CDs when I could go on iTunes and listen to all my favorite songs? This is a perfect example of a product life cycle (PLC) in action.
Topics: product, stages, examples, companies, decline, life, marketing, market, products, stage, cycle. -
The Best BigCommerce Store Examples for 2023
-
The best BigCommerce store examples offer a fantastic behind-the-scenes look at what you can accomplish with the BigCommerce store builder. As one of the most popular ecommerce platforms on the market today, BigCommerce provides companies with a host of out-of-the-box…
Continue reading The Best BigCommerce Store Examples for 2023
Topics: theres, best, website, examples, plus, bar, pages, page, store, site, customers, bigcommerce. -
The Best Ecwid Store Examples for 2023
-
The best Ecwid store examples are a great source of inspiration for anyone planning on building their own ecommerce website with Ecwid technology. Available either as a plugin for your existing website, or as a standalone solution for building a…
Continue reading The Best Ecwid Store Examples for 2023
Topics: ecwid, best, website, company, examples, page, social, store, range, site, customers, simple. -
The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips]
-
Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it.
Topics: data, ai, media, posts, content, types, marketers, help, blog, tools, social, tips, aigenerated, audience, examples, marketing. -
The Ultimate Guide to Google Ads [Examples]
-
Given Google’s expansive reach, with somewhere with over 8.5 billion searches per day, chances are you’ve seen (and probably clicked on) a Google ad — and so have your potential customers.
Topics: keywords, google, search, examples, guide, ad, ultimate, campaigns, ads, click, information, set, keyword. -
The Ultimate Guide to Service Level Agreements (With Help Desk SLA Examples)
-
Whether you're working with a new customer or another department at your company, one of the most critical steps for alignment is creating a service level agreement (SLA). However, you may be wondering, "what is an SLA and how do I write one?"
Topics: goal, goals, level, customer, ultimate, help, agreements, desk, marketing, examples, sales, guide, agreement, leads, service, sla. -
Using Human-Centered Design to Create Better Products (with Examples)
-
To understand human-centered design, let’s start with what it isn’t.
Topics: better, consumers, process, product, using, needs, examples, create, problem, products, humancentered, consumer, solution, design. -
What Is Brand Perception? How to Measure It and 4 Examples
-
Take a second to think about your shopping habits — why do you make some purchases and not others? In all likelihood, you buy a product based on your brand perception, or the thoughts and feelings associated with a company.
Topics: consumers, think, customer, consumer, company, perception, products, measure, create, examples, brand. -
What Is Guerrilla Marketing? 11 Examples to Inspire Your Brand
-
The word "guerrilla," in its written form, looks pretty intense. It conjures images of rebellion and conflict. Put it next to the term "marketing," which makes many people ask, "Huh?"
Topics: guerrilla, campaign, burger, guerilla, target, big, inspire, night, marketing, audience, takeaway, examples, brand. -
What are ISVs? [Examples, Benefits, and More]
-
Competing in the MarTech industry as an Independent Software Vendor (ISV) can be challenging due to the large number of companies in the technology stack. How can you stand out in the crowded field?
Topics: benefits, platforms, solutions, vendors, customers, software, examples, partner, independent, marketplace, products, isvs, isv. -
What is Product Merchandising? Examples, Types & More
-
Imagine that you sell kitchen appliances and a consumer is shopping for a refrigerator.
You have the perfect model in stock. The color, style, and features are exactly what this buyer wants, and the price is square in the middle of their budget. But commerce today is complex. This consumer is shopping for refrigerators in-store and online – there are thousands and thousands of options available at their fingerprints.
How will your fridge stand out from the competition and emerge as the only refrigerator this customer desires?
Product merchandising.
Learn about product merchandising and its evolution in the digital era. Then, explore examples of product merchandising that drive sales, boost revenues, and make for strong, sustainable commerce businesses.
What is Product Merchandising?
Product merchandising is the practice of displaying, marketing and selling products to retail consumers.
As Julie Mall, Vice President of Solutions Engineering at Elastic Path, recently said in an interview with PYMNTS.com about product merchandising:
“The challenge is really how to meet the customer where they are with the products they want in that moment.”
In other words, product merchandising is about putting in front of consumers product displays that spur the desire to make a purchase. With effective product merchandising, you can offer a smooth, seamless shopping experience to consumers. Your customers will see the products that interest them displayed in a creative, user-friendly way. They’ll be more likely to find exactly what they’re looking for and more likely to complete a purchase.
Product Merchandising Types: Traditional vs. Today
Product merchandising plays a critical role in the path to purchase. In the past, brands could focus solely on product merchandising in a retail, in-store environment. There, product merchandising refers to displaying for-sale products in a creative, compelling fashion that entices customers to purchase those items and others.
With the explosion of online shopping and social media, that singular approach is gone.
Remember, product merchandising means displaying a product where consumers are searching and when they want it. So, brands must emulate the in-person shopping experience online. That means having digital tools to answer customer questions, allow for filtered searches, and complete purchases.
Product merchandising strategies for digital commerce include:
Curated, detailed digital commerce pages, complete with easy navigation and filtered searches
Personalized offers based on a customer’s buying habits and website activity
Answering customer questions in real-time, without them leaving your website
Fast and easy checkout so that buyers don’t abandon their cart
Consistent, omnichannel shopping experience whether through the website, mobile, or in-store
Giving customers the opportunity to pay now, later, or in installments
By adapting product merchandising best practices for modern digital commerce, brands meet customers where they are and boost sales.
Why Is Product Merchandising Important?
Product merchandising is important because if you don’t do it well, your competition will earn the trust, affection, and business of your customers.
Customer expectations are only rising. Having the world at their fingertips means that if you don’t offer consumers a positive, helpful experience both in-store and online, they’ll take their business elsewhere.
Product merchandising is about the present and future of shopping, which means that it helps with clearing inventory and upselling but also with improving your commerce operation’s efficiency and cementing brand loyalty.
Product Merchandising Examples
Now that the best elements of the brick-and-mortar store are being incorporated and enhanced online, you can see strong examples of product marketing any time you shop online. Here are three high-performing, omnichannel product merchandising examples used by leading brands.
Pottery Barn: Inspired Layouts and Live Chat
Home retailer Pottery Barn is known for creating compelling in-store sets to inspire consumers and allow them to touch and observe qualities such as bedding textures, glassware quality, thread count, and measurements. They’ve created a strong product merchandising experience by emulating this experience for digital.
Source: Pottery Barn
Notice that in these two interior pages, there are carefully curated specific room designs. These designs are titled “Room Inspiration,” suggesting that while some of Pottery Barn’s core customers may know exactly what products they want, others are open to a more guided commerce experience.
Within the “Room Inspiration” pages are icons and information about specific products. Sliding from living room to bedroom to dining room to kitchen gives shoppers a new set of products, and each set of grouped products features a breakdown of the contents, complete with specs, pricing, and SKU information/add to cart.
Notice also the chat feature in the bottom right corner. This feature provides real-time support for shoppers as they browse. This way, customers can ask about products or payments or anything else as they would in a store. Live chat on a website is like having a helpful sales associate in a store: it helps avoid cart abandonment, reduce bounce rate, and improve customer satisfaction.
Ready to Start Your Unique Product Experience Management (PXM)?
Elastic Path PXM combines re-imagined Commerce PIM, Product Merchandising, and Catalog Composer capabilities into one central place for merchandisers to create the complex product experiences that drive conversions and loyalty.
Go to Elastic Path PXM
Target: #SocialProof
In a store, your sales associates might point to popular, well-regarded items and tell customers just how much other people enjoy the products.
Product merchandising online involves social proof, too, but it can come directly from the other customers themselves on social media.
Retail giant Target’s #TargetStyle is an example of how platforms such as Facebook, Instagram, Pinterest, and TikTok can be incorporated into an omnichannel product merchandising experience.
After purchase, Target encourages shoppers to share what they’ve purchased and how they’re using it.
Source: target.com
Beyond engaging consumers even after their purchase is complete, the #TargetStyle campaign makes it more likely that other consumers see Target’s products. Ever have somebody tell you over coffee, dinner, or work about how great a store or product is? That’s the type of product merchandising Target is accomplishing. People in consumers’ networks are voicing an endorsement of Target’s product and brand.
Deuter: The 360 Degree Experience
As technology advances in online merchandising, we’re seeing more virtual and augmented reality product merchandising functions that help to overcome the lack of in-person sight and touch that accompanies online shopping. Take for instance the 360 degree view function now widely used across online retail in this example from Deuter.
Source: deuter.com
A 360 degree view allows customers to see the backpack from different angles and vantage points, as they would in a store. And in this case, the 360 degree view is augmented with clear demonstrations of where a person wearing the backpack could store their laptop, keys, water bottle, wallet, and other items.
Products aren’t two dimensional, so Deuter’s 360 degree digital commerce product merchandising capability reflects how the backpack looks in action and helps consumers make an informed purchasing decision.
A Reimagined, Recalibrated Approach to Product Merchandising
In today’s commerce landscape, shoppers are more sophisticated and tech-savvy and have less time to shop than ever before. They demand easy navigation and filtered searches to find exactly what they need in seconds. They expect personalized offers based on their buying habits. They take for granted fast page loads and simplified checkout. They prefer options for payment that fit their lifestyle and budget… and if these desires and expectations aren’t met, they’ll take their business elsewhere.
It all means that to succeed in today’s digital commerce environment, every moment consumers spend with your brand must elevate the products they want. It means you need to take product merchandising to the next level with Elastic Path Product Experience Manager (PXM).
EP PXM combines commerce PIM, product merchandising, and Catalog Composer capabilities in a single product. Learn about how EP PXM offers top-tier, first-and-best-of-its-kind merchandising support. Then, connect with an Elastic Path expert to discuss how EP PXM can turbocharge your commerce success.
Topics: commerce, customers, products, online, shopping, examples, experience, product, merchandising, store, consumers, types. -
What is a Letter of Intent? How to Write One for a Job [+ Examples]
-
Standard job applications have a standard set of practices. You turn in a resume and cover letter, and then, if selected, you move through a few rounds of interviews and get the job.
Topics: job, loi, letter, examples, interest, organization, youre, write, templates, intent, cover, specific. -
What is a Marketing Plan & How to Write One [+Examples]
-
For a while now, you've been spearheading your organization's content marketing efforts, and your team's performance has convinced management to adopt the content marketing strategies you’ve suggested.
Topics: plan, examples, business, team, write, free, example, plans, content, strategies, strategy, marketing. -
What is an Audience Profile? [Steps + Examples]
-
Determining your audience profile is a critical step in ensuring your campaign is successful.
Topics: audience, social, product, target, instance, steps, youre, profile, media, determine, examples, campaign. -
Why Your ChatGPT Prompts Aren’t Working (And How to Fix Them), According to HubSpot’s SEO Team
-
There's a lot of hype around ChatGPT and AI models like it. It can take a single prompt and transform it into an entirely new piece of content. It can research virtually any topic, and deliver its findings in the form of poetry, code, lyrics, and more.
Topics: fix, ai, working, model, seo, prompt, examples, generate, chatgpt, write, according, hubspots, youre, example, good, arent, prompts, team.