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Top 2023 resources on examples

Best examples resource in 2023.
Learn more about examples to improve your e-commerce strategy.

  • 10 Creative Company Profile Examples to Inspire You [Templates] - As a content creator, I know brand identity is everything. My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service.
    Topics: profile, product, customers, information, inspire, companys, creative, examples, mission, products, company, page, youre, templates.
  • 10 Creative Company Profile Examples to Inspire You [Templates] - What do your customers know about you? Do they know you sell products and have a website? That’s not always enough to build a brand identity that resonates with buyers and establishes your brand as the right choice. 
    Topics: companys, templates, information, company, youre, customers, examples, inspire, page, values, profile, creative, products, mission.
  • 11 A/B Testing Examples From Real Businesses - Whether you're looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there.
    Topics: test, ab, examples, increase, cta, page, variant, testing, team, content, real, mobile, businesses.
  • 12 Product Bundling Examples - Product bundling is a widely-used product merchandising tactic. With product bundles, brands like yours sell two or more individual products together as a combined offer. Bundles enhance your customers’ experience, expands your market, and above all, increases your average order value (AOV). But not every brand approaches product bundling the same way. See 12 product bundling examples from leading brands in action. 12 Product Bundling Examples Given the benefits of product bundling, it’s no surprise that many brands provide consumers bundle offers. See what different types of product bundles look like in action with these 12 product bundling examples. 1. Pure product bundling: Hello Fresh Pure product bundling is when individual components are only for sale as part of a bundled item. These individual options are not for sale as separate products – you can only purchase them as part of a larger bundle. Popular meal kit company Hello Fresh provides an example of pure product bundling. Hello Fresh customers don’t buy individual meals. Instead, they buy a meal package – customizable by dietary preferences and the amount of food – and have a bundle of meals delivered. Notice that no part of Hello Fresh’s digital commerce platform allows for the selection of individual meals. Instead, customers select their culinary preferences and the amount of food they want delivered. In this way, Hello Fresh’s product isn’t individual meals – it’s a bundled set of meals that need to be purchased together. 2. Mixed product bundling: Wendy’s Mixed product bundling is the opposite of pure bundling. In a mixed product bundle, you buy a package of products – sometimes for a set, discounted price – that can also be purchased as separate, standalone items. Often, mixed product bundles involve the ability to choose different options as the bundle’s components. Fast and casual dining offer prominent examples. Wendy’s, for example, has a “2 for $6” bundle in which customers can choose 2 items for $6. Items for selection include hamburgers, sandwiches, chicken nuggets, and drinks. On Wendy’s mobile app, customers can make their 2 for $6 selections. Notice that it’s possible to swap items without changing the price. 3. Buy one get one (BOGO) product bundling: Pella The buy one get one (BOGO) product bundle is a commerce classic. In BOGO product bundling, buying one item gets you the same option or a related product for a discounted price or for free. In commerce, BOGO bundling is useful for increasing AOV and getting inventory off shelves. Pella, which manufactures and installs windows and doors, offers a standard BOGO bundle package: buy one window and get another half off. Pella offers high-quality products, so offering two products for the price of 1.5 helps expand their market and reach different, more price-conscious customers. Want to learn more about how Pella increases AOV and powers complex, custom-configured purchases? Learn how Pella adopted a revolutionary direct-to-consumer (DTC) digital commerce solution. 4. “People also like” product bundling: Reebok When consumers think Reebok, they’re probably thinking about shoes. But shoes aren’t Reebok’s only product. By offering a “you may also like” bundle on a web page promoting a pair of sneakers, Reebok puts more products in front of their most loyal customers. “People also like” bundles allow customers to view and add on complementary items to a main product, such as Reebok’s Club 85 Vintage sneakers. Shorts, a sports bra, other apparel – for Reebok, the opportunity for customers to add other standalone items to their purchase drives sales, revenue, and the awareness that Reebok sells more than just shoes. 5. Topical product bundling: ISSA Many product bundles are anchored by a main product and complemented by additional items. Others, such as the Nutrition and Professional Development Bundle offered by the International Sports Sciences Association (ISSA), bundle together topical products and services into a holistic solution. ISSA helps their customers become certified personal trainers, and the Nutrition and Professional Development Bundle gives consumers access to a bundle of continuing education units that ensure certification. These courses could be purchased or completed separately, but ISSA’s topical product bundle allows prospective trainers to purchase high-quality coursework at once. Plus, buying the courses in this topical bundle comes at a discounted price. 6. “Complete the look” bundling: Nike People shopping for clothes often aren’t searching for jeans or a t-shirt or a sweater so much as they are shopping for a look. Like other major retailers, Nike offers “Complete the Look” bundling in which consumers can use a single product as inspiration for a curated, head-to-toe outfit. For example, customers shopping online for a Nike Sportswear Phoenix Fleece are also served with panels of related, complementary products that could be fashioned together. Toggle over a “Complete the Look” panel and the linked prices of individual products appear, as well as a “View Entire Look” prompt. This way, consumers can bundle socks, a hat, shoes, or all of the items with their fleece. Nike wins, too, by selling more products and increasing AOV. 7. Tiered services product bundling: QuickBooks QuickBooks provides accounting software for small and medium-sized businesses. Self-employed people use QuickBooks to manage their business finances, but some entrepreneurs need more tax support than others, so QuickBooks offers tiered bookkeeping bundles. QuickBooks’ offerings range from basic, $7.50 per month services to a Live Tax Bundle for $17 per month that includes access to a CPA. For customers, the tiered services bundle offer gives choice and flexibility. For QuickBooks, offering a tiered services bundle helps enhance the customer experience and reach a wider swath of self-employed customers. Get hands on with an Elastic Path Free Trial Start building the commerce experience your unique business demands with a free Elastic Path Commerce Cloud account. Get in touch with us and we will setup a Free Trial store for you for six weeks. Sign up for a free trial 8. Cross-sell bundling: HP Consumers in the market for a big-ticket product aren’t always thinking about additional products that complement it. HP provides an example of cross-sell bundling that offers consumers a related, complementary item as part of a major purchase. In this example, customers buying a laptop are offered a bundle that includes an add-on pair of high-quality headphones. The two items in this bundle weren’t designed to be sold together and would typically be separate purchases. But HP is anticipating customers’ future needs. Why not buy a pair of headphones with your laptop and get something you’ll eventually need for a reduced price? Beyond improving customer experience, HP is increasing AOV and ensuring that inventory doesn’t go to waste. 9. Paired bundling: Dometic Outdoor If cross-sell bundling is about offering customers one or more additional items that would be nice to own together, paired bundling is about offering customers a bundle of two or more items that are built to be owned together. Take the powered cooler and portable battery bundle from Dometic, which sells outdoor goods. Dometic’s CFX3 Powered Cooler requires charging. For a camper, hunter, or fisher, electrical outlets aren’t guaranteed – so Dometic also offers the PLB40 Portable Battery. These products are designed and optimized for one another. So, Dometic provides a bundle sale in which consumers get close to half off the battery if they also buy a cooler. Dometic is essentially saying to customers: A powered cooler needs a portable battery. We can offer both, at once, for less. 10. Subscription product bundling: Care by Volvo Sometimes buying a major product – like a house, car, or phone – comes with the need to buy other, related items or services, such as insurance, upkeep, or a cellular plan. In these cases, brands such as Volvo offer customers subscription product bundling. Volvo’s car subscription product bundle gives customers the opportunity to lease a car on a subscription basis. For a monthly, all-inclusive fee, drivers receive a car, maintenance, insurance, roadside assistance, and other perks. These services are sold together in subscription-based, monthly increments for a flat fee. 11. Partial sale product bundling: Target Product bundle sales are common, but some bundling offers come as inventive, partially-discounted offers. Someone shopping for children’s books on Target’s website may find one for-sale book bundled with three other titles. In this example, Target bundles a discounted version of Dr. Seuss’s Fox in Socks with three other books. One of those additional books is on sale, and the other two are sold at their normal price. This way, Target increases AOV, gets inventory off shelves, and offers customers a discounted set of titles that complement each other. 12. Gift set bundling: Sephora One of the advantages of product bundling is reducing customer decision-making, and perhaps no decision gives shoppers more angst than deciding on a gift. Sephora’s gift set bundles help reduce the stress of gift giving by bundling together themed items into gift sets. Consumers buying for a new parent can gift a baby bundle, and those gifting to a makeup lover can gift a makeup kit. Consumers and retailers win with gift set bundles. AOV goes up, inventory moves fast, and consumer stress is reduced. Building Your Own Product Bundle Now that you’ve seen top product bundling examples, you may wonder: How do I build my own product bundle? The answer: Turn to Elastic Path Product Experience Manager (PXM). EP PXM gives your customers a product bundling experience that will boost your conversion rate, revenue, and overall commerce performance. With EP PXM, you don’t have to embark on a long or costly replatforming process in order to practice effective product bundling. EP PXM combines commerce PIM, product merchandising, and Catalog Composer capabilities to give brands like yours total freedom when designing bundles and other product experiences. Want to learn more about how leading brands approach today’s merchandising challenges? Watch our on-demand merchandising panel with the experts at Maavvee and Pokemon.  
    Topics: product, items, bundle, bundles, buy, offers, customers, products, examples, bundling, commerce.
  • 13 Examples of Experiential Marketing Campaigns That'll Give You Serious Event Envy - When it comes to work events, trade shows, or promotional campaigns, they can really be hit or miss. It's not solely the product that motivates people to come back to a brand, but rather the way they experience it. This is where experiential marketing comes in.
    Topics: brand, event, marketing, envy, experience, experiential, examples, campaign, create, serious, thatll, campaigns, barbie, live.
  • 14 Real-Life Examples of CTA Copy YOU Should Copy - Moving people to act is a challenging task. With just a few words, CTA copy needs to show that you see where your audience is coming from and empathize with their issues. That CTA (call-to-action) must also motivate them to move toward a solution.
    Topics: example, reallife, action, needs, specific, copy, cta, youre, examples, offer, visitors, calltoaction.
  • - Today, we’re looking at some of the best examples of stores using Shop Pay to accelerate and improve the checkout process for their audience. After all, while the success of your ecommerce website depends on a number of factors, few… Continue reading 15 of the Best Examples of Stores Using Shop Pay 
    Topics: products, stores, best, company, checkout, pay, site, examples, using, page, shop, customers, store, website.
  • 16 Great Examples of Welcome Emails for New Customers [Templates] - We've all heard this maxim, "First impressions last," so we are aware how important it is to strike a good impression.
    Topics: brand, email, welcome, help, thank, great, onboarding, templates, emails, examples, customer, product, customers.
  • 16 of the Best Facebook Ad Examples That Actually Work (And Why) - On average, Facebook is home to over 3 billion daily active users — from CEOs to students to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn't always easy.
    Topics: audience, best, ads, video, product, ad, clear, examples, work, image, relevant, users, facebook, actually.
  • 18 Above the Fold Content Examples to Inspire Your Own - The human attention span is short. This means that your website’s content has to inspire, delight, and engage your target audience in mere seconds.
    Topics: abovethefold, video, content, copy, visitors, design, fold, users, website, examples, page, inspire.
  • 19 Creative Pop-Up Shop Examples - I’ll admit it — I’m slightly obsessed with pop-up shops. They’re usually a little quirky, fun, and have an air of exclusivity that puts my FOMO into overdrive.
    Topics: food, customers, agency, popup, event, examples, creative, experience, shop, temporary, brand.
  • 19 Omnichannel Experience Examples from Top Brands - This post was originally published in July 2022 and has been updated for relevancy on Nov 29, 2022.  Front and center in any conversation about commerce are the words personalization, omnichannel, customer-centric, and experience-driven. Today’s brands (if they are paying attention) are taking note of how customers interact with their brand, and how the brand makes them feel to optimize the customer journey. Shoppers crave experience, and the way to get to an optimal experience (and the conversion), is to collect and act on the data.  The numbers (from the mouths of actual shoppers) help tell the story:  Purchase frequency is 250% higher on omnichannel vs. single channel, and the average order value is 13% higher for omnichannel vs. single channel  Customer retention rates are 90% higher on omnichannel vs. single channel  Ninety-eight percent of Amercans switch between devices on a daily basis  Source: Clout Brands  The experience plays out in any number of ways, dependent on customer preference; do they want to shop entirely online and pick up in-store? Do they prefer the in-store experience but engage with an app during the buying journey? Do they want suggestions of other products of interest based on their purchases? Maybe they enjoy building up points towards offers and promos? Brands have more power than ever to meet the shopper where they are.  I don’t know about you, but I love a good app. The food kind, yes, but for these purposes, the digital kind just as much. I’m not attached so much to the in-store experience, but when I do shop in the physical realm, I like an app to play well and merge the two worlds with the end game being my convenience and confidence in the brand.  When I enter a store, I like to know where I stand in my loyalty program, any possible offers directly loaded to my account, and similar deals in-store to online – no surprises. Nothing like the frustration of finding out a deal on my favorite shampoo is only available online when I sign up for delivery.  Today’s brands are embracing the omnichannel experience and reaping the rewards: more conversions, lower bounce rates, and maintaining a healthy Customer Lifetime Value (CLV), to name a few. And how do they do that? By investing in the omnichannel experience. Here is a selection of brands raising the bar on creating differentiated experiences… 1. Best Buy The leading electronics retailer does a few things well in the app space to refine the omnichannel experience.  It’s easy to navigate and uncluttered, but packs relevant information in a well-balanced flow, with the shopping cart always within sight at the top. I can set my store by allowing the app to pin my location, or easily change stores with a tap.  Shoppers have options for checkout with curbside pickup, or of course add to cart. A particularly helpful feature is the ability to locate a product at a different store and have it shipped to the designated My Store, or have the option to pick it up where it’s available right now for pickup today.  Other convenient features include deep deals of the week on frequently purchased items like smart TVs and laptops, and seasonal sales for Back-to-School events or the high volume sales events like Black Friday and Cyber Monday.  2. Disney Experience App For those Disney lovers out there (I’m a big fan of Moana, anyone else?), downloading the Disney Experience app makes the most of any family vacation to the Magic Kingdom or any one of their attractions and parks.  Through the dedicated app visitors are able to create a plan before entering their park of choice  and use the app during their visit to engage with more of the attractions. There are many conveniences accessible through the app such as the Disney Genie to track your itinerary and make reservations. A built-in guide to make the most of your experience pre-visit, and discover more of what’s available based on your interests or the age groups within your family. Showtimes and hours are listed daily by park on the app so you won’t miss a minute, and for some select attractions access the virtual queue prior to the park opening to get a jump on the day. With the sheer size of the parks and attractions and the high volume of visitors each day, Disney helps true fans navigate the experience with customizable features based on preference - a sure way to encourage repeat visitors and loyal fans.  Disney tracks and acts on multi-generational preferences with the ultimate goal of winning lifetime omnichannel customers:  The most critical outcomes of Disney’s pivot to providing STEM toys will be an increase in customer lifetime value (CLV) for Gen Z customers, which will be seen through the lengthening of connection between on-screen content and in-person purchases.   Source: Ivey Business Review  3. Crate & Barrel Home goods retailer Crate & Barrel is responding to the call for streamlined omnichannel experiences regardless of channel in ways involving payment and pickup. The retailer is expanding payment options with digital wallet and Buy Now Pay Later (BNPL) adoption. From an omnichannel perspective, Buy Online Pickup In-Store (BOPIS) was widely adopted during pandemic restrictions and has not waned since in-person restrictions were lifted. Customers clearly like the convenience, speed, and peace-of-mind of picking up their items curbside.  4.  CVS A pharmacy favorite for many, CVS expanded their app to include many shopper conveniences. I’m able to see what prescriptions are on auto renewal and ready for pickup, or schedule delivery. I get a clean look at my loyalty rewards status, including what deals are available that week. With a tap the deal is added to my loyalty account and will appear at both in-store (both live and self-checkout kiosk) and online checkout. For those preferring the in-store experience, any CVS location allows customers to print out loyalty program coupons at a kiosk, and  select locations offer self-checkout.  5. Walgreens Another worthy pharmacy omnichannel example is the digital offering Walgreens built for their customers. To deliver a more convenient pharmacy experience, they launched a mobile app enabling customers to refill their prescriptions by scanning a barcode on their medication with a smartphone.  Customers can also access their prescription history, easily change pick-up locations, and set a pick-up time. While not groundbreaking, it’s a prime example of how pharmacies can and should be thinking about how to improve their customer omnichannel experiences. 6. DSW Shoes! Handbags! Accessories! DSW has it all, including the deals. The dedicated app in my experience has been just as well-organized and friendly as the in-store experience. Again, well thought out flow of information, and plenty of personalized offers. I’m reminded of how far I have to go to reach the next membership threshold (for even deeper discounts), and my coupons are front and center with a gentle reminder to BUY THE SHOES. I can easily change my store, and when in-store I have the option for self-checkout. Simple and satisfying, like all shopping experiences should be. 7. Dunkin' Donuts Go ahead, treat yourself to some Dunkin’. The app reflects the branding and feel you’ll see in-store, plus the meaningful extras like joining the loyalty program for freebies, and the ability to order ahead and skip long lines. They also do a great job with imagery tantalizing their fans with what’s on the menu. They offer equally satisfying experiences in-store for those who want to kick back or work, but for those on-the-go the omnichannel customer conveniences are there for those who want them.    8. JCPenney JCPenney gets high points when it comes to omnichannel examples by offering Buy Online Pick Up in Store (BOPIS), and also offering returns on online purchases in-store (cross-channel returns). They’ve also brought their online experience in-store by having their website accessible at POS. JCPenney team members use it to check inventory at other locations and place orders. These investments add up to a better, faster, more convenient experience wherever their customers are.  9. Macy's A well-known retailer headquartered in Ohio, Macy’s is a standout among the more traditional department store formats who successfully weathered the retail storm by incorporating more digital assets into the customer experience. They’ve made significant investment in their app for easier product discovery and checkout, and they’ve also invested in smart fitting rooms in-store complete with wall-mounted tablets for customers or associates to scan items for availability across locations. Another feature of the in-room tech allows a shopper to “complete the look” with access to reviews and product recommendations. The investment to scale their omnichannel experience shows in the numbers: their digital sales were up 12% in 2021 and were up 36% over 2019. 10. Meijer Meijer is a leading grocer in the Midwest. They offer food, clothing, electronics, home goods, toys, and a broad selection of craft beer, wine, and liquor. Talk about one-stop shopping. As a loyal Meijer customer, I have their app and I am an mPerks loyalty member. Their in-app functionality directly affects the omnichannel customer experience.  Each week I  “clip” digital coupons based on my purchases (personalization),  with the option of curbside pickup or delivery. One of my favorite features on the app is all my receipts are stored by date, and I have a clear picture of how much I’ve saved over a time to the cent. If for some reason I need to return an item I don’t need to find a paper receipt, the app recalls it for me. Notice how clean and personalized the interface is; their physical stores mirror this aesthetic down to the color palette and coupon layout.  Omnichannel eCommerce Made Simple Boost brand loyalty and scale your business with unified commerce experiences across every consumer touchpoint. Go to Omnichannel Solutions 11. REI As an avid outdoors fan, REI is the place to go for everything I need to enjoy myself with the best equipment, developed by people who’ve been there. By joining the co-op for a nominal fee, I’m a lifetime member with exclusive access to discounts and promotions.  With this membership, I feel as if I’m a part of something special. REI takes a clear stance on sustainability and stewardship; for example, they’ve consistently run a social proof campaign at the holidays to encourage people to #get outdoors,  instead of shopping on Black Friday. Their stores are closed on the sought-after, controlled chaos of the shopping holiday, to give their employees back the time to enjoy outside. Clearly walking the walk, REI.   Their app offers in-store pickup or cart checkout for ease, and I get a sneak peek at their Garage Sale events for co-op members only. Their blog is worth the time; so many testaments to loving the outdoors, and a full schedule of in-store events and trips designed for all season sports and an active lifestyle. They have a customer for life. The level of omnichannel customer service is well balanced from in-store experts to chat, to a dedicated customer service number, depending on customer preference.  12. Target Retailing behemoth Target continues to go all in on the omnichannel experience with exceptional results. Their Buy Online Pickup In-Store (BOPIS) usage increased exponentially during the height of pandemic restrictions (nearly 500%)  and has remained a top priority for the retailer.  Customers enjoy the convenience of ordering basics online and having the order fulfilled and loaded into their car by Target team members in under 2 hours from time of order placement. BOPIS is seen as a safer option for customers who have limited physical capabilities and may not be able to lift heavier items into a vehicle without injury. A win for accessibility for all.  13. Teilor A global luxury jeweler since 1998, Romania-based Teilor needed more of an omnichannel experience to connect with customers given pandemic restrictions. The traditional in-store experience had to be rethought. Elastic Path was eager to help them transition the experience with the expertise of systems integration partner Orium, formerly Myplanet.  Managing three child brands across numerous catalogs, and expansion into multiple locations required a simplification of sorts onto a single platform using Elastic Path Pre-Composed Solutions (™) for a quick launch.  Read their case study for more of the Teilor omnichannel story.  14. Ulta You may have heard of this beauty giant in the retail space, offering live demos from hair and makeup stylists. What I love about the app experience is how I can get the same treatment from wherever. They have a virtual beauty assistant of sorts, where I snap a pic with my phone and see how a bronzer or lip gloss shade will look on me prior to purchase. It’s like being in-store without messy testers. I can schedule an appointment at my nearest location, and as you can see from the screen grab, they keep me informed of my purchase history across channels.  15. Verizon I know many have mixed feelings on phone carriers, but I do enjoy the Verizon in-app and in-store omnichannel experiences in equal parts. The few times I’ve been in a store, I’ve had great service and not felt pushed to buy add-ons I don’t need. That might be luck, but for the in-app experience it’s been consistently helpful and easy. From the app I can manage and order existing and new devices, chat with the help desk, get deals and offers, and make changes to my account like Auto Pay.  A particular feature has also strangely pleased me. In my settings I can set a name of what I like to be called. It’s touching (and a prime example of personalization), to open the app and see first thing, “Hi, Em.” Well done, Verizon. You got me.  16. Dick's Sporting Goods With about 600 stores in the eastern U.S., Dick’s also owns Golf Galaxy, and operates specialty stores True Runner and Field & Stream. Where Dick’s gets their omnichannel wins are through the in-store experience in how they equip their team members. Referred to as an “endless aisle” experience, associates have handheld devices to assist shoppers with real time inventory and product information.  17. Sierra Trading Post If you know this company, much like another name in their retail family, TJ Maxx, you probably know that its shoppers are price-conscious. It’s a key driver in their value proposition. To deliver on this proposition just as items are tagged in store with a comparison price, the same information is available for online shoppers. Additionally they offer Buy Online Pickup In-Store (BOPIS),  consistent pricing across channels, a shared cart across devices, and three ways to contact customer service: phone, email, or chat.  18. Apple They’ve essentially written the book on omnichannel experience and making the path to purchase as seamless as possible across channels, and while they were at it, revolutionized the way we access and purchase music. From talking to an expert live in-store, to chatting online and purchasing for contactless delivery, they’ve reimagined the commerce experience. They were industry leaders in launching Apple physical locations that allow customers to interact with their products live before purchase - Apple stores set the bar for in-store discovery. After initially browsing and asking questions, shoppers are free to either purchase in-store or complete the purchase from any device.  19. Amazon  As long as we’re talking about behemoths, I’d be remiss not to include Amazon. They’ve set the bar for eCommerce best practices, but have not let the in-store experience fall by the wayside given there is appetite for it. With their Amazon Go stores they’ve expanded the physical store to connect with the online experience by enabling zero contact checkout. For those Whole Foods shoppers, in-store checkout is connected to your Amazon account to access discounts and create more opportunities for personalization with product discovery. You may have also seen Amazon pop-up stores in airports and shopping centers using the Amazon Go model, for those busy travelers on the go. As omnichannel experiences become more relevant due to customer demand, look to Amazon as a thought leader in the space.   This is by no means a complete list, but it does give you an idea of how much the best omnichannel retailers (big and small) are investing in omnichannel. It’s no longer a nice to have, but a must to stay competitive. Looking for more insights? Check out our guide to Implementing an Omnichannel Strategy.
    Topics: customer, app, stores, experience, instore, pickup, omnichannel, customers, store, examples, online, brands.
  • - Here, we’ve listed 20 of our favorite print-on-demand store examples to help fuel you with inspiration. So that hopefully, by the end of this round-up, you’ll have a better understanding of the ins and outs of what makes a successful… Continue reading 20 Best Print on Demand Store Examples (2023)
    Topics: unique, cat, demand, apparel, print, brand, best, customers, products, animal, website, takeaway, examples, takeaways, store.
  • - Today, we’re looking at the best Shopify dropshipping store examples, for a behind the scenes insight into what you can accomplish with your own Shopify site and a dropshipping solution. After all, one Shopify is one of the most flexible… Continue reading 20 Best Shopify Dropshipping Store Examples for 2023
    Topics: examples, products, customers, website, beautiful, dropshipping, theres, site, social, best, store, shopify.
  • 20 Great Examples of PowerPoint Presentation Design [+ Templates] - When it comes to PowerPoint presentation design, there's no shortage of avenues you can take.
    Topics: visual, great, create, design, template, slide, presentation, templates, powerpoint, slides, ideas, examples.
  • 20 Great Landing Page Examples You'll Want to Copy in 2023 - While many landing pages look different and use a variety of exciting strategies to pull in audiences, they all serve one major purpose — to convert to the next stage in the buyer's journey.
    Topics: product, landing, design, pages, implement, great, customer, conversion, examples, youll, way, copy, visitors, page.
  • 21 Brand Style Guide Examples for Visual Inspiration - Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public.
    Topics: branding, company, color, free, inspiration, examples, style, visual, guide, guidelines, logo, hereimage, brand.
  • 21 Brand Style Guide Examples for Visual Inspiration - Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public.
    Topics: brand, guidelines, hereimage, guide, visual, free, company, style, inspiration, logo, color, branding, examples.
  • 21 Email Newsletter Examples We Love Getting in Our Inboxes - When you’re constantly inundated with social media, news, and emails, every day can seem like a case of information overload — trying to parse what’s important is a challenge.
    Topics: newsletter, email, content, best, getting, newsletters, design, examples, inboxes, makes, love, great, businesses, readers.
  • 21 Examples of Successful Co-Branding Partnerships (And Why They're So Effective) - Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together.
    Topics: cobranding, successful, target, partnerships, spotify, brand, effective, campaign, brands, apple, partner, users, examples, theyre, partnership.
  • 22 Examples of Nostalgia Marketing that Make Customers Feel Good - Nostalgia marketing is the advertising equivalent of comfort food.
    Topics: feel, nostalgia, series, tennis, marketing, 90s, good, brand, nostalgic, classic, design, customers, ad, examples.
  • 22 of the Best Examples of Beautiful Blog Design - According to a recent survey, 70% of customers rely on expert and insider advice. That's right — that means most people trust bloggers more than celebrities, journalists, or politicians.
    Topics: blog, posts, easy, examples, design, readers, featured, beautiful, images, best, brand, content, post.
  • 24 Best Sample Business Plans & Examples to Help You Write Your Own - Reading sample business plans is essential when you’re writing your own. As you explore business plan examples from real companies and brands, you’ll learn how to write one that gets your business off on the right foot, convinces investors to provide funding, and confirms your venture is sustainable for the long term.
    Topics: market, write, plans, plan, information, help, youll, youre, examples, template, sample, marketing, writing, business, best.
  • 24 Best Sample Business Plans & Examples to Help You Write Your Own - Reading sample business plans is essential when you’re writing your own. As you explore business plan examples from real companies and brands, you’ll learn how to write one that gets your business off on the right foot, convinces investors to provide funding, and confirms your venture is sustainable for the long term.
    Topics: write, help, youre, best, sample, youll, market, writing, marketing, plans, plan, template, information, examples, business.
  • 25 of the Best Website Homepage Design Examples - You never get a second chance to make a first impression. That’s why you need thoughtful homepage design.
    Topics: best, love, simple, page, design, website, visitors, uses, makes, examples, headline.
  • 28 Case Study Examples Every Marketer Should See - Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's not easy to create case studies that your audience can’t wait to read.
    Topics: case, client, study, studies, product, page, information, marketer, marketing, company, learnings, examples.
  • 3 Easy Steps to Build Your Brand Promise [+ Examples] - A brand promise is more than a tagline. It's a way to show customers what your brand can offer that no one else can.
    Topics: examples, company, offer, audience, promises, create, build, brand, help, inspire, steps, promise, customer, easy.
  • 30 Brilliant Marketing Email Campaign Examples [+ Template] - On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work — namely, marking them all as unread without reading or unsubscribing altogether.
    Topics: email, design, recipients, emails, template, marketing, campaigns, examples, sourcemarketing, love, campaign, recipient, brilliant.
  • 30+ Positive Feedback Examples Your Employees Need to Hear - Years ago, I worked at an office where the only time I ever heard from my manager was if I fell short of expectations. Without positive feedback, I felt like all of my wins went unnoticed and that they didn’t matter nearly as much as my losses. This caused me to lose motivation and my productivity began to suffer. It also pushed me to leave the company and seek better opportunities elsewhere.
    Topics: examples, team, positive, really, thank, work, hear, hard, employees, employee, know, project, feedback, need.
  • 32 Mission and Vision Statement Examples That Will Inspire Your Buyers - Think about the brands you purchase from over and over. Why do you choose to buy products and or services from them even when cheaper options exist?
    Topics: companys, brand, company, customers, examples, values, inspire, statement, vision, buyers, statements, service, mission.
  • 32 Mission and Vision Statement Examples That Will Inspire Your Buyers - Think about the brands you purchase from over and over. Why do you choose to buy products and or services from them even when cheaper options exist?
    Topics: brand, statement, company, statements, service, buyers, examples, customers, values, companys, mission, vision, inspire.
  • 40+ Resume Objective Examples to Help You Craft Your Own - With only six seconds to grab a recruiter’s attention, conventional wisdom might tell you to cut right to the chase when you write your resume, but that's not always the best way to go.
    Topics: company, data, business, experience, objective, skills, role, examples, help, resume, specific, marketing, craft.
  • 48 Call-to-Action Examples You Can't Help But Click - Think about all the times you‘ve signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class on General Assembly.
    Topics: free, ctas, users, action, calltoaction, cant, sign, visitors, using, click, cta, help, replicate, examples, button.
  • 5 Dos and Don'ts When Making a SMART Goal [+Examples] - Every year I create vague New Year's resolutions, but this year I decided to try something different.
    Topics: smart, making, email, goal, goals, blog, month, increase, dos, boost, leads, examples, traffic, donts.
  • 50 AI Prompt Examples for Marketers to Use in 2023 - As artificial intelligence advances, more businesses are interested in AI-powered solutions to improve their marketing efforts. One of the keys to making the most of the tech in marketing is to write effective AI prompts to generate the desired outcomes.
    Topics: post, ideas, using, social, product, ai, media, marketers, prompts, prompt, examples, generate, number.
  • 7 Gantt Chart Examples You'll Want to Copy [+ 5 Steps to Make One] - Gantt charts. Love ‘em, hate ‘em, or can’t live without ‘em, they’re a reality of a marketer’s life. But how do you make yours stand out from the rest?
    Topics: tasks, gantt, chart, track, task, examples, copy, example, template, using, project, steps, youll.
  • 9 Product Category Marketing Examples to Inspire Your Own - People want a sense of direction when they're shopping. They want to see their choices grouped together — whether they're looking for spoons, granola, or winter coats. Brands make this happen with the product category.
    Topics: inspire, brand, categories, product, helps, customers, products, category, consumers, examples, works, marketing.
  • 9 Thank You Page Examples to Improve User Experience - Landing pages may be the equivalent of making a good first impression, but thank you pages are the final memory you leave a website visitor with before they go.
    Topics: examples, opportunity, page, thank, provide, improve, users, user, site, content, experience, purchase, customer, event.
  • A Complete Guide to Ecommerce Email Marketing in 2023 (+ Examples) - New to ecommerce email marketing? This guide shares an ecommerce email marketing strategy to drive higher CTRs and sales.More
    Topics: customer, examples, purchase, complete, product, good, marketing, ecommerce, offer, customers, guide, emails, list, email.
  • AI Advertising: Pros, Cons, Tips & Examples - You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon.
    Topics: creative, marketing, consumers, cons, ai, personalized, advertising, create, tips, pros, data, content, examples, ads.
  • Behavioral Marketing: What Is It & How Is It Beneficial? [+ Examples] - In the business world, there are many forms of marketing that companies can implement to encourage customers to buy. Behavioral marketing is one robust method of gathering data to segment and target audiences.
    Topics: cart, products, website, look, email, marketing, beneficial, behavioral, customers, companies, examples, remarketing.
  • Brand Logos: 20 Logo Examples & Sources of Inspiration - Brand logos are undoubtedly one of the most critical components of a strong brand identity. However, designing a memorable logo that resonates with your target audience and effectively communicates your brand message can be challenging.
    Topics: examples, color, company, inspiration, logos, brand, version, design, iteration, logo, sources, redesign, tip, elements.
  • Career Objective Tips To Get Your Resume Noticed [+ Examples] - Whether you call it a personal branding statement, experience overview, or resume objective, a career objective statement creates an important first impression.
    Topics: sales, role, company, objective, examples, noticed, career, position, job, experience, skills, tips, resume, abc.
  • Everything You Need to Know About Behavioral Segmentation [+ Examples] - Do you ever ask yourself why you act the way you do? Like why you venture out during a snowstorm to get an iced coffee? 
    Topics: marketers, customers, users, behavioral, based, brand, customer, segmentation, examples, behavior, need, journey, know.
  • Explainer Videos: 10 Examples for Marketers - Explainer videos are a great way to push your content and brand to your target audience, but creating one might seem intimidating. How will you make a video that is informative, engaging, and easy to follow for your audience?
    Topics: viewers, explainer, platforms, sound, videos, product, best, marketers, video, explains, users, examples.
  • Gated Content: What Marketers Need to Know [+Examples] - As William Shakespeare once wrote, "To be or not to be, that is the question." Marketers have a similar classic debate: gated versus ungated content.
    Topics: marketers, know, content, buyers, white, gated, need, ungated, examples, offer, practices, stage, form, audience.
  • How These 3 Small Businesses Innovated Their Way to Massive Success (and How You Can, Too) - Here's how a few business owners are embracing new strategies and tools to thrive in the new era of digital commerce, and what you can learn from them.
    Topics: lead, customers, way, stellar, customer, small, business, experience, businesses, abogados, examples, latinos, video, online, transform.
  • How to Craft a Brand Manifesto [Guide + 10 Examples] - To inspire your audience to be loyal to your brand, you need to have a core message that focuses on your brand's purpose and shows why your brand is worth following. To do this, you'll need to craft a brand manifesto that expresses your brand's values.
    Topics: guide, wants, examples, brands, products, manifesto, craft, audience, consumers, purpose, help, brand, life.
  • How to Create a How-to Guide: 21 Tips [+Examples] - The irony doesn‘t escape me that I’m currently writing a how-to guide on … how-to guides. Fortunately, I've had my fair share of experiences writing how-to guides for HubSpot over the years.
    Topics: howto, help, guides, youre, writing, readers, create, guide, instructions, example, examples, tips.
  • How to Create an Editorial Calendar [Examples + Templates] - If you're anything like me, you're consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and myriad Post-it notes stuck around your computer monitor.
    Topics: editorial, blog, calendar, content, publish, help, team, marketing, templates, best, create, examples.
  • How to Create the Best PowerPoint Presentations [Examples & Templates] - Some presentations are better than others. They may have gorgeous designs. Others have insanely actionable takeaways. Some just give down-to-earth advice. But the best presentations represent all three.
    Topics: slide, best, create, templates, powerpoint, youre, presentations, way, examples, presentation, color, audience, slides, text.
  • How to Increase Email Sign-ups With Better Forms (+Examples) - In the last 12 months, 77% of marketers have seen an increase in email engagement. Cold prospects get to know and trust you, while you stay top of mind (or top of inbox). However, your team needs to drive signups to reap the benefits.
    Topics: signup, page, offer, examples, conversion, signups, user, form, forms, increase, visitors, website, leads, email, better.
  • How to Perfect Your Resume Headline (+Examples) - Picture this: A busy hiring manager is sifting through dozens, if not hundreds, of resumes. How can you make yours stand out in a sea of sameness? Enter the resume headline, your secret weapon to grab their attention and keep them hooked.
    Topics: experience, managers, examples, manager, hiring, job, resume, headline, professionals, roles, headlines, perfect.
  • How to Showcase Hard Skills on Your Resume [+ List of 50 Skills] - Today, 87% of employers have difficulty finding the right employees. That’s a significant percentage, and it’s all because of skill gaps.
    Topics: examples, hard, youve, list, including, ability, tip, skills, demonstrate, successful, resume, data, provide, showcase.
  • How to Start a Presentation [+ Examples] - The first step in mastering the art of delivering powerful presentations is understanding how to start a presentation properly.
    Topics: audience, examples, great, audiences, presentations, presentation, attention, start, powerful, opening, slide.
  • How to Tell a Compelling Brand Story [Guide + Examples] - Your audience is programmed to crave and seek out great stories. They want to know your brand’s origin, missions, goals — your entire brand story.
    Topics: brands, skin, brand, product, red, does, guide, examples, relate, riding, compelling, products, quo, tell.
  • How to Write a Cover Letter for an Internship [Examples & Template] - Writing a cover letter can feel like a daunting task, especially if you don’t have a lot of real-world experience.
    Topics: company, manager, examples, write, include, letter, writing, cover, hiring, template, experience, address, internship.
  • How to Write a Creative Brief in 11 Simple Steps [Examples + Template] - The first step in any successful project is drawing up a game plan with a clear objective. It's one of the reasons marketers love creative briefs.
    Topics: projects, brief, product, creative, campaign, write, project, steps, audience, target, examples, brand, simple, team, template.
  • How to Write a Great Email Signature [+ Professional Examples] - Around the globe, more than 300 emails are sent and received each day, on average. That's 300 opportunities to market yourself and your business in those individual emails you send.
    Topics: email, links, great, using, social, example, write, examples, signature, contact, include, information, youre, professional.
  • How to Write a Great Value Proposition [7 Top Examples + Template] - Your company's value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor.
    Topics: write, service, proposition, services, products, help, business, product, customers, value, template, customer, examples, great.
  • How to Write a LinkedIn Recommendation in 2023 [Quick Tip + Examples] - Writing a LinkedIn recommendation for a colleague is a great and easy way to support their career development. But figuring out how to write one that is specific, honest, succinct, and impactful isn't always easy. 
    Topics: working, explain, write, examples, team, tip, job, person, writing, skills, recommendation, quick, linkedin, youre.
  • How to Write a Listicle [+ Examples and Ideas] - We’ve all been there. You click on a listicle that touts amazing insights and simple tips, only to be presented with worthless clickbait. Listicles often have a bad reputation for being low-quality and providing little value to their readers.
    Topics: listicles, items, listicle, example, content, ideas, readers, examples, marketing, best, list, post, write.
  • How to Write a Memo [Template & Examples] - A memo (also known as a memorandum, or "reminder") is used for internal communications regarding procedures or official business within an organization.
    Topics: write, employees, message, information, free, changes, examples, template, memo, memos, include, business, provide.
  • How to Write a Memo [Template & Examples] - A memo (also known as a memorandum, or "reminder") is used for internal communications regarding procedures or official business within an organization.
    Topics: memo, examples, youll, action, write, message, business, employees, information, changes, memos, include, template.
  • How to Write a Powerful Executive Summary [+4 Top Examples] - Whether you're an entrepreneur looking for investors for your small business or the CEO of a large corporation, an executive summary can help you succeed and is a critical component for long-term growth.
    Topics: readers, executive, market, template, company, plan, powerful, summary, write, examples, business, information, youre.
  • How to Write a Press Release [Free Press Release Template + Examples] - In today‘s world, brands have to generate their own buzz. Consumers aren’t waiting for the daily newspaper anymore to get their news. Instead, they're scanning headlines on Twitter, Facebook, and other social media platforms.
    Topics: free, releases, write, information, media, examples, release, company, help, template, youre, include, press.
  • How to Write a Simple, Effective Resume (+20 Examples) - A great resume can help get you noticed by prospective employers. But what makes a resume “great”? How do you catch recruiters’ attention, encourage them to read your resume, and ultimately call you for an interview?
    Topics: experience, relevant, job, examples, write, simple, template, great, help, effective, skills, resume, example.
  • Landing Page Design Examples to Inspire Your Own in 2023 - How do you convince visitors your website is worth their time? There are so many elements that a top-notch landing page design needs, and making those elements the "best" they can be often depends on what your landing page goals are.
    Topics: visitors, information, great, inspire, design, landing, pages, simple, page, color, form, customers, examples.
  • Letter of Interest Tips, Templates & Examples [A 2023 Guide] - In today's competitive job market, a carefully crafted letter of interest is a powerful tool for standing apart from the crowd.
    Topics: templates, examples, tips, team, company, way, letter, guide, hiring, specific, role, manager, interest, youre.
  • Logo Color Schemes: 25 Examples + Tips From HubSpot’s Brand Team - Choosing the right logo color scheme for your brand can make a significant impact on memorability and awareness.
    Topics: blue, scheme, team, black, hubspots, color, colors, schemes, tips, brand, white, logo, examples, green, red.
  • Machine Learning and Marketing: Tools, Examples, and Tips Most Teams Can Use - Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing.
    Topics: machine, teams, marketing, ai, content, tool, examples, learning, customer, create, tips, data, tools, ml.
  • - Now that ChatGPT has been tried by almost every person in the ecommerce business, machine learning is becoming more and more normalized. It’s also a lot more accessible to small and medium business owners. Want to understand what machine learning… Continue reading Machine Learning in Ecommerce: Benefits and Examples
    Topics: data, business, products, human, ecommerce, based, customer, machine, examples, benefits, behavior, learning.
  • Making the Most of ChatGPT [+10 Examples] - ChatGPT has been one of the hottest topics in the B2B industry. Since it was made widely available to the public in late November 2022, LinkedIn, Twitter, and other social media have become flooded with examples of the chatbot’s responses.
    Topics: content, making, post, list, examples, dislike, media, good, sourcewhat, write, social, chatgpt.
  • Marketing Reporting Examples: How to Build and Analyze Marketing Reports - As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions.
    Topics: leads, youre, data, channels, examples, reporting, help, audience, build, report, reports, analyze, marketing.
  • New Marketing Jobs That Could Focus on AI [Data + Examples] - It's no secret that AI is rapidly changing the marketing industry.
    Topics: marketers, examples, tools, learning, machine, marketing, jobs, ai, data, content, leaders, business, focus, job.
  • Professional Email Address: How to Create One [+ Examples] - News flash — your email address from high school won’t cut it in the real world. Even if “baseballbro25@aim.com” is a reminder for your athletic years, it's not a professional email address and can result in your email being ignored.
    Topics: examples, hosting, business, avoid, connect, email, address, professional, youre, set, choose, create.
  • Responsive Emails: Designs, Templates, and Examples for 2023 - Have you ever opened an email on your phone and the image was low-quality, the text was too small, and the call-to-action button was broken? Those are all flaws of static email design. Responsive emails are the answer.
    Topics: template, designs, screen, examples, email, preview, mobile, templates, look, emails, responsive, design.
  • SWOT Analysis: How To Do One [With Template & Examples] - As your business grows, you need a roadmap to help navigate the obstacles, challenges, opportunities, and projects that come your way. Enter: the SWOT analysis.
    Topics: apple, weaknesses, swot, market, opportunities, analysis, template, youre, examples, products, business.
  • - Shopify does not openly state its pricing for its Shopify Fulfillment Network online. Instead, each merchant receives pricing based on their specific business needs. Shopify provides a calculator to estimate what you should expect to pay, and there are other… Continue reading Shopify Fulfillment Pricing: Costs and Examples of What to Expect
    Topics: expect, network, x, fulfillment, merchants, inventory, pricing, shipping, shopify, costs, products, provides, examples.
  • Take Personalized Marketing to a New Level: 14 Brand Examples - One great example of personalized marketing is the Charles Duhigg New York Times article titled, “How Companies Learn Your Secrets.”
    Topics: email, personalized, users, recommendations, level, personalization, know, brand, examples, marketing, customers, help.
  • The 23 Best Cover Letter Examples: What They Got Right - Fun isn’t something typically associated with writing a cover letter. But the cover letter examples below show that it’s possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process.
    Topics: great, right, cover, letter, applicant, information, example, skills, experience, job, best, youre, examples.
  • The 6 Stages of the Product Life Cycle [+Examples] - When I was 12 years old, I used to be confused about my cousin's CD collection. Why have CDs when I could go on iTunes and listen to all my favorite songs? This is a perfect example of a product life cycle (PLC) in action.
    Topics: product, stages, examples, companies, decline, life, marketing, market, products, stage, cycle.
  • The 8 Best Free Flowchart Templates [+ Examples] - A flowchart template will help you easily map out business processes, improve workflows, and even clarify your organizational structure — without you needing to draw a single line from scratch.
    Topics: best, help, users, free, business, flowchart, process, flowcharts, template, examples, different, flow, templates, simple.
  • - The best BigCommerce store examples offer a fantastic behind-the-scenes look at what you can accomplish with the BigCommerce store builder. As one of the most popular ecommerce platforms on the market today, BigCommerce provides companies with a host of out-of-the-box… Continue reading The Best BigCommerce Store Examples for 2023
    Topics: theres, best, website, examples, plus, bar, pages, page, store, site, customers, bigcommerce.
  • - The best Ecwid store examples are a great source of inspiration for anyone planning on building their own ecommerce website with Ecwid technology. Available either as a plugin for your existing website, or as a standalone solution for building a… Continue reading The Best Ecwid Store Examples for 2023
    Topics: ecwid, best, website, company, examples, page, social, store, range, site, customers, simple.
  • - The best WooCommerce store examples offer an excellent insight into just how versatile and flexible the WooCommerce plugin can be. As one of the world’s most popular tools for ecommerce store building, WooCommerce allows companies to instantly extend the functionality… Continue reading The Best WooCommerce Store Examples for 2023
    Topics: page, company, simple, scrolling, examples, best, store, really, woocommerce, site, website, menu.
  • The Job Search Process: 10 Tips on How to Land Your Dream Job (+3 Resume Examples) - The job search process can feel daunting. Every step of the process — from finding relevant opportunities to interviewing — is a major time investment. However, an organized to-do list can keep you on track.
    Topics: interview, tips, help, experience, linkedin, examples, recruiters, youre, land, resume, positions, search, job, dream, process.
  • The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips] - Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it.
    Topics: data, ai, media, posts, content, types, marketers, help, blog, tools, social, tips, aigenerated, audience, examples, marketing.
  • The Ultimate Guide to Google Ads [Examples] - Given Google’s expansive reach, with somewhere with over 8.5 billion searches per day, chances are you’ve seen (and probably clicked on) a Google ad, and so have your potential customers.
    Topics: search, set, ad, keywords, ultimate, click, page, guide, ads, keyword, examples, campaign, google.
  • The Ultimate Guide to Service Level Agreements (With Help Desk SLA Examples) - Whether you're working with a new customer or another department at your company, one of the most critical steps for alignment is creating a service level agreement (SLA). However, you may be wondering, "what is an SLA and how do I write one?"
    Topics: goal, goals, level, customer, ultimate, help, agreements, desk, marketing, examples, sales, guide, agreement, leads, service, sla.
  • Using Human-Centered Design to Create Better Products (with Examples) - To understand human-centered design, let’s start with what it isn’t.
    Topics: better, consumers, process, product, using, needs, examples, create, problem, products, humancentered, consumer, solution, design.
  • What Is Brand Perception? How to Measure It and 4 Examples - Take a second to think about your shopping habits — why do you make some purchases and not others? In all likelihood, you buy a product based on your brand perception, or the thoughts and feelings associated with a company.
    Topics: consumers, think, customer, consumer, company, perception, products, measure, create, examples, brand.
  • What are ISVs? [Examples, Benefits, and More] - Competing in the MarTech industry as an Independent Software Vendor (ISV) can be challenging due to the large number of companies in the technology stack. How can you stand out in the crowded field?
    Topics: benefits, platforms, solutions, vendors, customers, software, examples, partner, independent, marketplace, products, isvs, isv.
  • What is Product Merchandising? Examples, Types & More - Imagine that you sell kitchen appliances and a consumer is shopping for a refrigerator. You have the perfect model in stock. The color, style, and features are exactly what this buyer wants, and the price is square in the middle of their budget. But commerce today is complex. This consumer is shopping for refrigerators in-store and online – there are thousands and thousands of options available at their fingerprints. How will your fridge stand out from the competition and emerge as the only refrigerator this customer desires? Product merchandising. Learn about product merchandising and its evolution in the digital era. Then, explore examples of product merchandising that drive sales, boost revenues, and make for strong, sustainable commerce businesses. What is Product Merchandising? Product merchandising is the practice of displaying, marketing and selling products to retail consumers.   As Julie Mall, Vice President of Solutions Engineering at Elastic Path, recently said in an interview with PYMNTS.com about product merchandising: “The challenge is really how to meet the customer where they are with the products they want in that moment.” In other words, product merchandising is about putting in front of consumers product displays that spur the desire to make a purchase. With effective product merchandising, you can offer a smooth, seamless shopping experience to consumers. Your customers will see the products that interest them displayed in a creative, user-friendly way. They’ll be more likely to find exactly what they’re looking for and more likely to complete a purchase. Product Merchandising Types: Traditional vs. Today Product merchandising plays a critical role in the path to purchase. In the past, brands could focus solely on product merchandising in a retail, in-store environment. There, product merchandising refers to displaying for-sale products in a creative, compelling fashion that entices customers to purchase those items and others. With the explosion of online shopping and social media, that singular approach is gone. Remember, product merchandising means displaying a product where consumers are searching and when they want it. So, brands must emulate the in-person shopping experience online. That means having digital tools to answer customer questions, allow for filtered searches, and complete purchases. Product merchandising strategies for digital commerce include: Curated, detailed digital commerce pages, complete with easy navigation and filtered searches Personalized offers based on a customer’s buying habits and website activity Answering customer questions in real-time, without them leaving your website Fast and easy checkout so that buyers don’t abandon their cart Consistent, omnichannel shopping experience whether through the website, mobile, or in-store Giving customers the opportunity to pay now, later, or in installments By adapting product merchandising best practices for modern digital commerce, brands meet customers where they are and boost sales. Why Is Product Merchandising Important? Product merchandising is important because if you don’t do it well, your competition will earn the trust, affection, and business of your customers. Customer expectations are only rising. Having the world at their fingertips means that if you don’t offer consumers a positive, helpful experience both in-store and online, they’ll take their business elsewhere. Product merchandising is about the present and future of shopping, which means that it helps with clearing inventory and upselling but also with improving your commerce operation’s efficiency and cementing brand loyalty. Product Merchandising Examples Now that the best elements of the brick-and-mortar store are being incorporated and enhanced online, you can see strong examples of product marketing any time you shop online. Here are three high-performing, omnichannel product merchandising examples used by leading brands. Pottery Barn: Inspired Layouts and Live Chat Home retailer Pottery Barn is known for creating compelling in-store sets to inspire consumers and allow them to touch and observe qualities such as bedding textures, glassware quality, thread count, and measurements. They’ve created a strong product merchandising experience by emulating this experience for digital. Source: Pottery Barn Notice that in these two interior pages, there are carefully curated specific room designs. These designs are titled “Room Inspiration,” suggesting that while some of Pottery Barn’s core customers may know exactly what products they want, others are open to a more guided commerce experience. Within the “Room Inspiration” pages are icons and information about specific products. Sliding from living room to bedroom to dining room to kitchen gives shoppers a new set of products, and each set of grouped products features a breakdown of the contents, complete with specs, pricing, and SKU information/add to cart. Notice also the chat feature in the bottom right corner. This feature provides real-time support for shoppers as they browse. This way, customers can ask about products or payments or anything else as they would in a store. Live chat on a website is like having a helpful sales associate in a store: it helps avoid cart abandonment, reduce bounce rate, and improve customer satisfaction. Ready to Start Your Unique Product Experience Management (PXM)? Elastic Path PXM combines re-imagined Commerce PIM, Product Merchandising, and Catalog Composer capabilities into one central place for merchandisers to create the complex product experiences that drive conversions and loyalty. Go to Elastic Path PXM Target: #SocialProof In a store, your sales associates might point to popular, well-regarded items and tell customers just how much other people enjoy the products. Product merchandising online involves social proof, too, but it can come directly from the other customers themselves on social media. Retail giant Target’s #TargetStyle is an example of how platforms such as Facebook, Instagram, Pinterest, and TikTok can be incorporated into an omnichannel product merchandising experience. After purchase, Target encourages shoppers to share what they’ve purchased and how they’re using it.  Source: target.com Beyond engaging consumers even after their purchase is complete, the #TargetStyle campaign makes it more likely that other consumers see Target’s products. Ever have somebody tell you over coffee, dinner, or work about how great a store or product is? That’s the type of product merchandising Target is accomplishing. People in consumers’ networks are voicing an endorsement of Target’s product and brand. Deuter: The 360 Degree Experience As technology advances in online merchandising, we’re seeing more virtual and augmented reality product merchandising functions that help to overcome the lack of in-person sight and touch that accompanies online shopping. Take for instance the 360 degree view function now widely used across online retail in this example from Deuter. Source: deuter.com A 360 degree view allows customers to see the backpack from different angles and vantage points, as they would in a store. And in this case, the 360 degree view is augmented with clear demonstrations of where a person wearing the backpack could store their laptop, keys, water bottle, wallet, and other items. Products aren’t two dimensional, so Deuter’s 360 degree digital commerce product merchandising capability reflects how the backpack looks in action and helps consumers make an informed purchasing decision. A Reimagined, Recalibrated Approach to Product Merchandising In today’s commerce landscape, shoppers are more sophisticated and tech-savvy and have less time to shop than ever before. They demand easy navigation and filtered searches to find exactly what they need in seconds. They expect personalized offers based on their buying habits. They take for granted fast page loads and simplified checkout. They prefer options for payment that fit their lifestyle and budget… and if these desires and expectations aren’t met, they’ll take their business elsewhere.  It all means that to succeed in today’s digital commerce environment, every moment consumers spend with your brand must elevate the products they want. It means you need to take product merchandising to the next level with Elastic Path Product Experience Manager (PXM).  EP PXM combines commerce PIM, product merchandising, and Catalog Composer capabilities in a single product. Learn about how EP PXM offers top-tier, first-and-best-of-its-kind merchandising support. Then, connect with an Elastic Path expert to discuss how EP PXM can turbocharge your commerce success.
    Topics: commerce, customers, products, online, shopping, examples, experience, product, merchandising, store, consumers, types.
  • What is a Lead Magnet? 20 Lead Magnet Ideas and Examples [+ Step-by-Step] - Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information.
    Topics: post, create, blog, lead, offer, page, audience, examples, stepbystep, ideas, magnet, content, email.
  • What is a Marketing Plan & How to Write One [+Examples] - For a while now, you‘ve been spearheading your organization’s content marketing efforts. Your team's performance has convinced management to adopt the content marketing strategies you’ve suggested.
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