Top 2022 resources on examples
Best examples resource in 2022.
Learn more about examples to improve your e-commerce strategy.
"Tell Me About a Time You Made a Mistake": Best Answers and Examples
Behavioral-based interview questions can make anyone nervous, but proper preparation and understanding go a long way into acing the interview and securing the job.
Topics: employer, mistakes, mistake, best, behavioral, questions, work, share, examples, team, interview, question, tell, answers.
10 Digital Style Guide Examples from Famous Companies such as Apple, Google & Starbucks
If you've ever wondered how designers at Apple defined every little element in iOS as they were building it, then you're in the right place.
As technology is constantly evolving, web design continues to become more formalized. Web designers and developers need to create code that can translate seamlessly from PC to mobile devices, make easy to understand site navigation, and innovate other site capabilities — these are all elements that companies standardize in digital style guides.
Topics: apple, design, web, guides, typography, google, color, elements, examples, guide, digital, companies, style, famous, starbucks.
10 Great Examples of Welcome Emails to Inspire Your Own Strategy
We've all heard how important it is to make a good first impression.
Show up late for a job interview? That's a bad first impression. Eat a ton of garlic and forget to brush your teeth before a first date? Also a bad first impression.
Topics: value, email, welcome, customers, inspire, strategy, help, product, customer, great, emails, subject, examples.
10 Native Advertising Examples People Actually Enjoyed Reading
You've heard it a million times, native advertising is one of the most immersive advertising experiences. But what exactly is native advertising, and why is it causing such a stir for brands, agencies, and publishers?
Topics: actually, example, native, advertising, ads, enjoyed, examples, stood, campaign, content, ad, reading, video, article.
10 Positive Feedback Examples Your Employees Need to Hear
Years ago, I worked at an office where the only time I ever heard from my manager was if I fell short of expectations. Without positive feedback, I felt like all of my wins went unnoticed and that they didn’t matter nearly as much as my losses. This caused me to lose motivation and my productivity began to suffer. It also pushed me to leave the company and seek better opportunities elsewhere.
Topics: feedback, employee, positive, hard, work, need, team, important, employees, manager, way, examples, hear.
10 Ways to Dress Up Your Fashion Ecommerce Strategy
“By 2022, brick-and-mortar retail spaces will be little more than showrooms,” wrote BigCommerce co-founders Eddie Machaalani and Mitchell Harper —…
Topics: trends, examples, brands, customer, retailers, sites, online, fashion, ecommerce, shoppers, product, customers, industry.
11 of the Best Microsite Examples We've Ever Seen
They say the best things often come in small packages. Think about it: jewelry, books, the keys to a new car ... all of these things support this notion. And with our attention spans shrinking below that of a goldfish, it should come as no surprise that we crave more focused content at a smaller scale, too.
Topics: microsite, main, grader, site, websites, page, best, visitors, weve, seen, way, website, microsites, examples.
12 Best Pricing Page Examples To Inspire Your Own Design
Your pricing page is a prime opportunity to take control of the price conversation and make it even easier for people to buy.
Searching for a product’s price is a natural part of a customer's buying decision. The majority of people who have made it down the funnel far enough to consider buying from you will likely look at your pricing page.
Topics: great, examples, inspire, simple, pricing, right, customers, design, best, users, way, page, product.
12 Examples of Brands in the Metaverse
Metaverse is the blending of digital and physical experiences. The term first appeared in a 1992 novel. Now brands are in the metaverse, engaging consumers creatively.
Topics: world, mobility, reality, metaverse, experience, examples, visitors, roblox, worlds, brands, virtual, digital.
12 Gantt Chart Examples You'll Want to Copy
Gantt charts. Love ‘em, hate ‘em, or can’t live without ‘em, they’re a reality of a marketer’s life. But how do you make yours stand out from the rest?
Topics: google, blog, charts, youll, examples, project, tasks, progress, gantt, using, chart, copy, track.
12 of the Most Inventive Interactive Marketing Examples We've Ever Seen
If you really think about it, the content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday — our blog posts look like print articles, our offers look like books, and our slide decks look like look presentations.
Topics: content, video, seen, viewers, interactive, weve, marketing, inventive, experience, audience, using, article, way, examples.
13 Augmented Reality Examples from Retailers, Brands
Augmented reality allows consumers to visualize the appearance of products on their bodies, in their homes, and more. Apple's ARKit has made the technology accessible.
Topics: virtual, retailers, ar, reality, augmented, product, technology, shoppers, brands, app, users, examples, try.
13 Examples of Meme Marketing + 4 Best Practices to Follow
My social media feeds are made up of 90% memes.
Topics: media, brand, audience, examples, meme, follow, memes, fun, share, sure, great, best, practices, marketing.
13 Examples of Sustainable Ecommerce
Here is a list of sustainable ecommerce sites, for inspiration. These sites create change through environmental, economic, and social action and awareness.
Topics: green, create, shop, products, ecommerce, sustainable, responsible, impact, partner, ethical, product, examples.
14 Copywriting Examples From Businesses With Incredible Copywriters
We’re all familiar with Flo from Progressive, right?
Stephanie Courtney, the actress that plays her, makes Flo memorable by capturing Flo’s quirkiness — appearing in everything from commercials to print ads, and social media posts.
Topics: little, theyre, copy, examples, businesses, brand, incredible, site, product, think, copywriters, page, job, copywriting.
14 Examples of Experiential Marketing Campaigns That'll Give You Serious Event Envy
Work events are really hit or miss. Let's be honest: How many times have you found yourself anxiously fidgeting with a paper napkin in the corner of a stuffy networking happy hour?
Topics: experiential, serious, marketing, experience, product, examples, social, campaigns, create, campaign, brand, event, thatll, live, envy.
15 Stunning Examples of Small Business Website Design
If you’re a small business, your website has a big impact on your success. Research shows that roughly a third of people use the web to find local businesses. Honestly, I’m surprised that number isn’t higher.
Topics: website, small, scrolling, stunning, products, examples, business, visitors, page, store, site, product, design.
18 Compelling Above the Fold Content Examples to Inspire Your Own
The human attention span is short. This means that your website’s content has to inspire, delight, and engage your target audience in mere seconds.
Maybe your content is performing well on social media. It's resonating with audiences and earning engagement. But it's possible that when you look at website metrics, there's a different story being told.
Topics: fold, abovethefold, visitors, content, website, page, video, users, copy, examples, compelling, inspire, design.
18 Email Newsletter Examples We Love Getting in Our Inboxes
Let's say a salesperson comes up to you and says, "Here's something you should know about." If you don't see this person as a trustworthy, knowledgeable source, you probably have no reason to listen.
Topics: content, newsletters, newsletter, youre, read, getting, examples, subscribers, love, inboxes, email, company, design, great.
19 Great Landing Page Examples You'll Want to Copy in 2022
While many landing pages look different and use a variety of exciting strategies to pull in audiences, they all serve one major purpose — to convert to the next stage in the buyer's journey.
Topics: form, simple, examples, youll, page, great, visitors, landing, pages, information, way, cta, copy, conversion.
19 Tried-and-True Lead Magnet Ideas and Examples [+ Step-by-Step]
Magnets, in marketing, are an effective technique for gaining a prospect's contact information.
Topics: blog, offer, resource, stepbystep, content, ideas, lead, examples, post, audience, create, magnet, email, triedandtrue.
20 Great Examples of PowerPoint Presentation Design [+ Templates]
When it comes to PowerPoint presentation design, there's no shortage of avenues you can take.
Topics: create, design, examples, way, visual, great, templates, presentation, powerpoint, slide, content, slides.
20 Holiday Marketing Campaign Examples + Marketing Tips for 2021
Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV ads — oh, my.
It might seem like holiday marketing is out of control. But some brands do it very, very well.
Topics: commercial, opening, loved, holiday, tips, hinge, campaigns, season, ad, campaign, product, examples, marketing.
20 of the Best Infographic Examples to Inspire Your Next Design
There's a lot to like about well-designed infographics — whether it’s the beautiful typography, concise messaging, clever layouts, or bold graphics.
Not to mention that people retain 65% of information passed along with an image compared to only 10% when they listen to the same piece of information.
Topics: best, inspire, visual, examples, infographic, design, infographics, information, help, working, text, easy, different.
20 of the Best Product Page Design Examples We've Ever Seen
If you compare how product pages take shape across different companies, it's clear they run the gamut. Some go for the direct approach, displaying an image of a product and explaining why someone should buy it. Other companies create elaborate pages with moving parts and fancy, interactive elements.
Topics: makes, customers, product, pages, design, products, weve, features, examples, best, page, customer, value, seen, users.
21 Brand Style Guide Examples for Visual Inspiration
When it comes to building a memorable brand, it's all about consistency. Like when you're shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away.
Topics: company, examples, content, palette, visual, brand, inspiration, logo, hereimage, color, guidelines, guide, style.
21 Examples of Successful Co-Branding Partnerships (And Why They're So Effective)
Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together.
Topics: effective, partnership, brands, target, spotify, cobranding, campaign, successful, users, examples, partnerships, sourcewhy, apple, brand, theyre.
21 of the Best Examples of Mobile Website Design
Now more than ever, businesses are focusing on creating delightful mobile website experiences.
Topics: youll, works, experience, desktop, site, simple, examples, design, best, mobile, website, large, users.
21 of the Best Landing Page Design Examples You Need to See in 2022
How do you convince visitors your website is worth their time? There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are.
Topics: simple, examples, need, design, visitors, pages, form, customers, best, information, page, landing, great, color.
25 Best About Us & About Me Page Examples + 5 Templates
Building a website is an exercise of willpower. The bells and whistles of the design process are tempting to focus on, but compelling content is what makes a website work for your business.
Topics: way, best, mission, business, examples, values, youre, company, personal, website, page, brand, templates.
26 Examples of Brilliant Email Marketing Campaigns [Template]
On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work -- namely, marking them all as unread without reading or unsubscribing altogether.
Topics: campaigns, examples, template, campaign, email, brilliant, provide, create, marketing, emails, content, youre, recipients.
27 Mission and Vision Statement Examples That Will Inspire Your Buyers
Think about the brands you purchase from over and over. Why do you choose to buy products and or services from them even when cheaper options exist?
Topics: vision, statement, companys, statements, buyers, company, mission, customers, brand, examples, inspire, values, service.
28 Case Study Examples Every Marketer Should See
Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's easier said than done. In this post, we’ll go over the definition of a case study and the best examples to inspire you.
Topics: results, studies, marketer, case, study, page, learnings, company, product, examples, client, information.
29 Exit Intent Popup Examples and What Makes them Effective
The average time a person spends on a web page is 54 seconds. That’s not a lot of time, but you may be able to entice them to stay with an exit intent popup.
Topics: popups, exit, works, offer, email, makes, intent, work, popup, examples, effective, example.
3 Tips to Create a Brand Archetype for Your Business [+ 4 Examples]
When I start a TV show, I immediately try to identify each archetype.
Topics: archetypes, help, ad, business, create, brands, archetype, audience, youre, brand, tips, examples, craves.
5 Dos and Don'ts When Making a SMART Goal [Examples]
Every year I create vague New Years resolutions, but this year I decided to try something different.
Topics: leads, blog, month, making, donts, traffic, increasing, examples, dos, smart, goal, email, increase, goals.
5 Examples of Off-site Social Proof
Social proof can reassure shoppers that a merchant's products are worth buying. We addressed on-site social proof examples in January. This piece looks at off-site uses.
Topics: example, consumers, products, proof, examples, testimonials, product, page, social, endorsement, offsite, instagram.
5 Open Door Policy Examples
Whether they have an issue they want to be resolved or ideas they think would improve the company or better serve clients, employees just want to be heard.
Topics: employee, feel, opendoor, company, policy, examples, open, issues, workplace, concerns, door, employees.
5 Successful Email Marketing Strategies for Black-Owned Businesses [+ Examples]
Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
Topics: business, emails, examples, strategies, businesses, strategy, real, blackowned, black, email, community, owners, successful, marketing.
5 Ways to Build a Positive Brand Association [+ Examples]
Whoever said "All publicity is good publicity" lied.
The only truth in it is that bad publicity can bring attention to your brand and expand your reach.
Topics: voice, positive, consumers, build, review, association, brands, traits, brand, concepts, examples, ways, threats.
50 Call-to-Action Examples You Can't Help But Click
Think about all the times you've signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you've even taken a class on General Assembly.
Each one of these signups is likely a result of an effective call-to-action (CTA).
Topics: button, calltoaction, replicate, color, free, design, cant, cta, users, examples, ctas, visitors, click, help, using.
8 Amazing Omnichannel Experience Examples from the World's Top Brands
With the global adoption of mobile devices, expansion of IoT, and dynamic behavior of customer buying habits, it’s become more important than ever for brands to take a holistic, interconnected approach to their customer’s digital experiences.
An omnichannel approach enables businesses to deliver consistent, frictionless, and more convenient user experiences by interconnecting every customer touchpoint. To scale and stay competitive, companies need to ensure they’re meeting customers where they are, on the devices they use, and are delivering consistent messaging. Many businesses have taken the first step and adopted a multi-channel approach to engage with customers across a myriad of channels such as web or mobile. Where omnichannel differs from a multi-channel approach, is that with a multi-channel approach, each touchpoint is launched, managed, and optimized in silos.
Given the unique nature of today’s consumer, it’s vital that companies break down the silos and adopt an omnichannel strategy, whether that’s to build new customer relationships or maintain the current ones.
Speaking from personal experience, the easier it is for me to access my accounts, make purchases, manage settings, and engage with support, the happier I am. With so much technology available today, I expect to be able to do this in a manner that is the most convenient and comfortable to me.
According to the Aberdeen group, “companies with extremely strong omnichannel customer engagement retain on average 89% of their customers, compared to 33% for companies with weak omnichannel customer engagement.”
Below is a list of prime omnichannel examples from eight renown brands across a variety of industries to give you an idea of how you can adapt an omnichannel strategy to your business. While some of the most noticeable are from companies you probably come across day-to-day, it’s important to highlight that you don’t need to be a B2C retailer to adopt an omnichannel strategy, or that you have to focus on the customer-facing experience to have an omnichannel approach impact your business’ bottom line.
Starbucks & Dunkin Donuts
Bank of America
Zurich Insurance Group
Disney, despite being one of the world’s biggest multimedia and entertainment conglomerates, has been able to build deep, personal connections with their customers. By staying on top of today’s digital trends, focusing on the customer experience, and not sweating the small details, they’ve been able to create a global brand that people of all ages enjoy and feel an affiliation towards.
As a 30-year-old Disney fan myself, who recently attended a wine night with friends to watch the new Mulan film, I personally am a great example of just how well the brand has been able to stay connected with an older (slightly) generation.
Their omnichannel experience starts with the Disney website, which is mobile-responsive and optimized for every device, browser, and operating system. Once a Disney trip is booked, visitors can carry their travel plans over to a mobile app, the My Disney Experience App. This allows visitors to buy tickets, organize day-to-day plans, order food and beverages for a contactless dining experience, reserve tables, ask support questions, or use a virtual map to find attractions as well their wait times.
In 2016 they introduced their Magic Band Program, which allows park visitors to enter the park, manage their fast pass, check in, and unlock their hotel room. With such a truly interconnected, seamless digital experience, they are one of the top omnichannel experience examples.
I haven’t been to a Disney Park in years but can say I’m ecstatic for the opportunity to try these out the next time I go.
Starbucks & Dunkin Donuts
As a New Englander, you can probably guess with which brand my loyalty lies, but both coffee giants have set such phenomenal examples of omnichannel ecommerce that they’re both worth mentioning. Each has fully embraced the spirit of an omnichannel approach in the past few years by enabling customers to order through a mobile app, built and launched into their sales and marketing mix.
This new approach allows both Starbucks and Dunkin Donuts to connect with customers at a more granular, personal level and drive a more convenient user experience through loyalty programs and various, expedited payment options.
Coffee drinkers can place their order in-advance and pick up in-store, on-the-go without having to wait in line. With each order, customers can collect points to later trade for perks such as free coffee or discounts on food.
For those who do end up standing in line, customers can choose to either pay through the app, a reloadable virtual card that stores money, or scan a unique QR code connected to their loyalty ID before handing the cashier a physical card or cash. The latter ensures customers can still collect points for future rewards.
The mobile app not only gives customers a more seamless, convenient experience, but it also gives both businesses the opportunity to market drinks, deals, and discounts to their customers, and gives them the flexibility to meet new challenges, like those COVID imposed. Both Starbucks and Dunkin Donuts were able to successfully introduce contactless checkout and curbside pickup during the pandemic to allow for a safer customer experience.
One retailer who also doubled down on adding a mobile experience to their omnichannel mix is Stance, a highly popular American sock, underwear, and T-shirt brand. Stance recognized the need to improve their in-store customer experience by cutting down on long lines and wait times and realized they could solve the issue by enabling customers to checkout themselves.
Instead of building a designated app, Stance built and launched a web-based self-checkout experience that users could access through their smartphone, without having to download anything. Given the number of apps I have on my phone (some of which are native and you can’t get rid of no matter how hard you try), I can fully appreciate the thought Stance put into their shopper’s experience and the approach they took to enabling mobile-self-checkout.
Sephora, a leading beauty brand, seamlessly connects customers in-store with their online shopping cart, Sephora’s Beauty Bag, through well-placed tablets.
Accessing their online account on-the spot, in-store, allows customers to look up product details, add products to their wish list, and purchase whichever they desire. Customers shopping at home can download the Sephora app and virtually try on hundreds of the brand’s makeup products with one of the world’s newest, “try-before-you-buy” experience.
Sephora offers such a wide array of products to choose from so it’s that they enable customers to find the product that fits their personal style. The brand realized early on just how important it was to integrate their consumer channels to improve their customer’s experience and scale their success and adopted an omnichannel approach. number of apps I have on my phone (some of which are native and you can’t get rid of no matter how hard you try), I can fully appreciate the thought Stance put into their shopper’s experience and the approach they took to enabling mobile-self-checkout.
Another good omnichannel ecommerce example is the digital pharmaceutical experience that Walgreens built for their customers. They realized that a vast number of their customers were shopping and accessing their store and products on mobile devices. To deliver a more convenient pharmacy experience, they launched a mobile product that enables customers to refill their prescriptions by scanning the bar code on their medication with their smartphone camera.
Customers can also access their prescription history, easily change pick-up locations, and set a pick-up time. While not groundbreaking, it’s a great example of how pharmacies can and should be thinking about how to improve their customer experiences.
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Bank of America
Banking is yet another industry that has been forced to undergo a drastic digital makeover in the last few decades, with Bank of America as one of the top brands leading the pack. Trust is critical in building brand relationships, especially where customer’s finances are involved, and Bank of America has stepped up its omnichannel development to meet those needs.
Their secure mobile and desktop apps allow customers to digitally deposit checks, send recurring checks without having to physically write them, check account statuses, manage transfers and book appointments – all without having to get on the phone or go in-person. It wasn’t too long ago when people still had to walk to an ATM to deposit their paychecks. It was an inconvenient experience, but how else were you supposed to get your money?
With this omnichannel strategy in place, Bank of America customers can bank on their time, at their convenience.
In case anyone is curious, some banks today still actually use pneumatic tubes. For those who don’t know, it’s the banking version of a drive through where you pull up in your car, put your paperwork, cash, or checks, in a small container that then shoots through a tube to a desk clerk inside the bank who will then complete your objective.
Zurich Insurance Group
The last omnichannel example I’ll share is that of the Zurich Insurance Group, as the experience they built is less focused on the customer-facing experience as it on the experience of their internal staff.
The Zurich Insurance Group is a global insurance company based in Switzerland that offers a variety of general, property, and life insurance products and solutions for everyone from individuals to multi-national corporations.
The company’s agents in Portugal had previously been using a monolithic, outdated system to manage policies and claims, handle receipts, and deal with customer information. It was a clunky and difficult system that inevitably hindered Zurich Insurance Group from being able to hire and onboard new agents.
They ended up building an online portal, dedicated to improving the agent’s experience. The portal can be accessed on any device, including an app built for both smartphones and tablets. The new portal can quickly give company employees a complete view of their customer’s activities, send automatic notifications, and even leverages the new fingerprint scanning security feature.
As a result, the Zurich Insurance Group ended up seeing a sharp uptick in policy business and were able to improve employee satisfaction.
This is a great example of how leveraging an interconnected omnichannel digital solution to consolidate data and improve sales and internal employee experiences can be just as important to a business as ensuring the customer experience is flawless. At the end of the day, it also means that customers get faster, more accurate service, which is something everyone wants.
Topics: worlds, omnichannel, examples, app, customer, customers, amazing, insurance, brand, able, brands, mobile, approach, experience.
9 A/B Testing Examples From Real Businesses
Whether you're looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there.But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you're just getting started.
So, what's the recipe for high-impact success?
Topics: page, test, ab, landing, cta, users, increase, variant, businesses, real, examples, search, testing.
9 Breadcrumb Tips to Make Your Site Easier to Navigate [+ Examples]
In the fairy tale Hansel and Gretel, two children drop breadcrumbs in the woods to find their way home. Nowadays, you probably don't experience too many lost-in-the-wood experiences, but I'm willing to bet you've felt disoriented on a poorly designed website.
Topics: navigation, breadcrumbs, html, examples, way, tips, users, pages, page, css, site, easier, navigate, breadcrumb.
9 Creative Company Profile Examples to Inspire You [Templates]
What do your customers know about you?
Is it that you sell X product and that your website is located at example-domain.com? That’s not enough to build a brand identity that resonates with buyers and establishes your brand as the right choice.
Topics: mission, products, examples, vision, company, creative, information, inspire, business, companys, page, values, profile, templates.
9 Product Category Marketing Examples to Inspire Your Own
Imagine shopping at a grocery store that doesn't have any signs pointing you in the right direction. Odds are you'd spend a lot of time wandering the aisles until you found what you needed.
Topics: products, dog, consumers, product, categories, inspire, marketing, company, works, examples, category, brand.
Best Personal Websites: 19 Examples to Blow Your Mind
Here's the thing about resumes and cover letters: No matter how unique you try to make your own, for the most part, they tend to read dry. And there's a good reason for it: It's supposed to be a single, no-frills page that documents your work experience. And while being concise is good, there's very little opportunity to convey your uniqueness, or for your personality to shine through at all for that matter.
Topics: blog, resume, work, blow, skills, examples, mind, best, site, website, portfolio, content, visitors, websites, personal.
Brand Logos: 19 Logo Examples, Samples, & Sources of Inspiration
When it comes to your business' branding strategy, establishing a logo is one of the most critical tasks.
Topics: brand, designs, inspiration, examples, logos, design, text, create, space, great, graphics, samples, logo, sources.
Build your Brand: 8 Ecommerce Blog Examples for Better Content Marketing
Looking for inspiration on how to harness blogging for your business? Here's a close look at 8 standout blogs run by ecommerce stores and ideas you can adapt for your own content marketing strategy.More
Topics: content, products, customers, better, ecommerce, create, brand, post, posts, build, examples, readers, great, blog, marketing.
Business Proposals: How to Write One and Where to Find Templates and Examples
Here’s our guide to writing a winning business proposal. Learn which sections to include, how to reach out to prospective clients, and where to find templates and examples.More
Topics: proposal, prospective, templates, proposals, examples, summary, youre, cover, solution, write, client, clients, business.
Does Your Company Need An Employee Referral Program? [Examples + Best Practices]
Finding qualified candidates to fill your open positions can be challenging. Job posting sites claim to make the process easy by connecting you with hundreds if not thousands of potential employees. But having such a large pool of candidates can be overwhelming.
Topics: quality, position, referral, hiring, know, candidates, company, program, employee, best, employees, does, practices, need, examples.
Everything You Need to Know About Behavioral Segmentation [+ Examples]
No matter how many products or services you sell and offer, or how small or large your business is, no two customers are exactly the same.
Topics: tool, audience, examples, customer, customers, behavioral, journey, buyers, know, behavior, based, segmentation, need.
Holiday Email Marketing Trends, Examples for 2021
It's the busiest time for email marketing. Retailers are preparing and sending their holiday campaigns. Most use proven, tried-and-true email tactics. In this post, I'll review a few email marketing examples in this 2021 season from leading retailers.
Topics: trends, mail, examples, marketing, proven, direct, rewards, emails, holiday, subject, lines, email.
How Nonprofits Can Use TikTok for Growth [Case Study + Examples]
TikTok has shaken up the digital landscape — and its explosive growth over the past year suggests that it's here to stay.
Topics: videos, case, audience, growth, tips, platform, examples, video, viral, organization, nonprofits, tiktok, content, dog, study.
How To Write Product Descriptions To Grow Online Sales
No matter the size of your online store, product descriptions play a key role in your ecommerce business. Effective product…
Topics: important, points, product, details, best, online, description, examples, know, descriptions, customers, template, writing.
How You Can Build a Powerful Influencer Marketing Strategy in 2021
It’s almost impossible to scroll through social media without seeing some form of influencer marketing. Everywhere you look, influencers are…
Topics: marketing, brands, brand, examples, content, influencers, influencer, strategies, following, working, way, youre.
How to Come Up With a Brand Name [+Where 3 of Our Favorites Came From]
Coming up with a brand name is one of the most important steps in starting a business. A well-thought-out name can propel your company forward, and the wrong name can become a marketing nightmare. Where would Amazon be today if it stuck with its original name, Cadabra?
Topics: brand, examples, come, names, good, came, naming, companys, values, favorites, team, company, customers.
How to Conduct the Perfect Marketing Experiment [+ Examples]
After months of hard work, multiple coffee runs, and navigation of the latest industry changes, you've finally finished your next big marketing campaign.
Topics: perfect, experiments, testing, examples, marketing, audience, youre, test, conduct, page, experiment, hypothesis, landing.
How to Create Landing Pages for Real Estate [+Examples]
When people are looking to buy or rent a new house, what's the first thing they do? That's right, they go online.
In fact, 51% of home searches start on the internet. People search Zillow, Apartments.com, Redfin, and local real estate websites.
Additionally, people also turn to the internet when they want to value their home or learn more about the real estate market.
Topics: real, search, capture, page, estate, create, form, pages, examples, type, landing, important, simple.
How to Create a Comprehensive How to Guide [+Examples]
The irony doesn't escape me that I'm currently writing a how-to guide on … how-to guides.
Topics: examples, youre, writing, guide, create, write, instance, howto, comprehensive, post, readers, content.
How to Create an Editorial Calendar [Examples + Templates]
If you're anything like me, you're consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and a myriad of Post-it notes stuck around your computer monitor.
To the average overseer, it's nothing short of chaos. To the blogger, it's evidence of a (desperate) need for an editorial calendar.
Topics: blog, management, content, create, sheets, google, different, social, team, templates, editorial, calendar, examples.
How to Create the Perfect Project Timeline [Template + Examples]
Piecing together a project timeline template usually involves a Google Doc and mediocre formatting skills. Then comes assigning tasks to teammates and promising to hit the agreed-upon delivery date. But a few weeks go by, and the timeline falls apart. Higher priorities pop up, and deadlines slip past without much progress.
Topics: video, tasks, task, examples, production, projects, timeline, need, project, create, template, perfect.
How to Deal With Negative Comments on Social Media [+ Examples]
While brand-bashing is nothing new, the internet and social media platforms make the comments from these meanies even more lasting and impressionable.
Topics: examples, social, post, youre, comments, complaints, customers, negative, media, respond, deal.
How to Do Crowdfunding in 2021: With Expert Tips and Examples from Successful Campaigns
Crowdfunding is a popular way to raise money and finance your next idea. But launching a successful crowdfunding campaign isn’t as easy as creating a Kickstarter page and waiting for the money to roll in. Use this guide to launch your next crowdfunding campaign the right way.More
Topics: need, media, campaigns, perks, youre, examples, campaign, backers, tips, successful, product, help, business, expert, crowdfunding.
How to Give Your Two Weeks' Notice [+ 3 Examples]
Giving your two weeks notice is never easy, particularly if you have a good relationship with your boss and colleagues, or you feel they've invested time and energy into your professional development.
If you’re wondering how to give two weeks notice without hurting your relationship with your employer, you’re in luck. There are particular actions you can take to ensure you leave a good final impression with your current employer.
Topics: youre, weeks, company, help, current, manager, resignation, team, know, notice, examples.
How to Implement a Brand Activation Strategy [+Examples]
Did you know that it takes 5 to 7 impressions for people to remember a brand? With branding, the goal is to continue making those positive impressions on an ongoing basis. One way to do that is through brand activations.
Topics: activation, campaign, marketing, goal, event, media, way, awareness, suicide, brand, strategy, implement, examples.
How to Set Up Automated Email Marketing Workflows (+ Examples)
Without email marketing automation, your marketing team is missing out on major opportunities to nurture and engage your target audience and existing contacts.
Topics: marketing, workflow, trigger, customers, customer, contacts, examples, workflows, automation, email, set, emails, automated.
How to Start a Cover Letter to Impress Employers [+ 14 Examples]
According to Career Builder, 40% of recruiters look for a cover letter when they're considering job applicants.
Topics: work, company, youre, youve, employers, examples, manager, impress, cover, hiring, know, letter, start.
How to Write a Cover Letter for an Internship [Examples & Template]
Writing a cover letter can feel like a daunting task, particularly if you don’t have a lot of real-world experience. Fortunately, a cover letter is actually a chance to explain how your extracurriculars and classes have taught you exceptional leadership and time management skills.
Topics: experience, hiring, cover, address, company, letter, include, writing, examples, write, internship, template.
How to Write a Creative Brief in 11 Simple Steps [Examples + Template]
The first step in any successful project is drawing up a game plan with a clear objective. It's one of the reasons marketers love creative briefs.
Topics: examples, brief, campaign, simple, template, creative, brand, project, write, product, audience, team, target, steps, company.
How to Write a Great Email Signature [+ Professional Examples]
Around the globe, more than 300 emails are sent and received each day, on average. That's 300 opportunities to market yourself and your business in those individual emails you send.
Topics: write, professional, media, email, social, include, links, contact, signature, examples, youre, icons, information, great.
How to Write a Great Value Proposition [5 Top Examples + Template]
Your company’s value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor.
Topics: examples, proposition, products, customers, business, help, product, youll, template, customer, service, write, great, value.
How to Write a Letter of Interest in 2021 [Examples + Template]
It's one of the worst feelings in the world.
Topics: interest, hiring, job, letter, template, work, manager, managers, youre, write, team, examples, company.
How to Write a Memo [Template & Examples]
A memo (also known as a memorandum, or "reminder") is used for internal communications regarding procedures or official business within an organization.
Topics: write, business, message, format, writing, template, include, memo, information, examples, employees, templates, youll.
How to Write a Powerful Executive Summary [+4 Top Examples]
Whether you're an entrepreneur looking for investors for your small business or the CEO of a large corporation, an executive summary can help you succeed and is a critical component for long-term growth.
Topics: youre, write, company, explain, executive, summary, readers, business, examples, powerful, writing, information, plan.
How to Write a Press Release [Free Press Release Template + Examples]
In today's world, brands have to generate their own buzz. Consumers aren't waiting for the daily newspaper anymore to get their news. Instead, they're scanning headlines on Twitter, Facebook, and other social media platforms.
Topics: release, template, free, details, examples, releases, announcement, information, help, company, media, press, write, include.
Is Email Marketing Inbound or Outbound? 10 Examples & Top Differences
Forget the dress debate that broke the internet a few years ago. Forget whether you heard Yanny or Laurel from a computer-generated voice. The matter we are settling in the next great debate — is email marketing inbound or outbound?
Topics: emails, customers, inbound, reach, outbound, examples, email, content, list, differences, marketing, audience.
Persuasive Advertising: What It Is & How to Do It [+Examples]
What are some advertisements that live rent-free in your mind? As a millennial, ads that will always have a place in my heart include Britney Spears' iconic run as a Pepsi spokesperson, the enduring"got milk?" campaign (which is ironic considering myself and many others now prefer non-dairy alternatives), and the classic iPod silhouettes.
Topics: advertising, informative, action, prospects, audience, persuasive, products, product, examples, ad, need.
Product Line Extensions: What They Are, Examples, and Tips for Forming Your Strategy
Looking to expand your product lineup? This 101 guide will walk you through examples and tips on creating an extension strategy, so you can reach a larger audience and increase revenue. More
Topics: brand, tips, forming, youre, market, products, extension, cocacola, way, examples, product, line, extensions, strategy.
Rich Media Ads: 6 Steps to Create Them + Brand Examples
Recently, I was scrolling online and I came across an ad for Narcos. While I can easily ignore most banner ads online, this one stood out. It included interesting videos and animation.
Topics: video, ad, rich, steps, click, interactive, way, create, ads, examples, users, media, brand.
Sustainable Marketing: Key Principles & How to Leverage It [+Examples]
In 2018, 63% of consumers surveyed in an Accenture study revealed that they preferred to shop from purpose-driven brands. Fast forward to 2021 and that sentiment has only grown.
Topics: examples, principles, practices, brands, social, marketing, products, mission, sustainability, brand, strategies, leverage, key, sustainable.
The 8 Best Free Flowchart Templates [+ Examples]
A flowchart template will help you easily map out business processes, improve workflows, and even clarify your organizational structure — without you needing to draw a single line from scratch.
Topics: process, business, help, templates, free, flowchart, customer, flowcharts, template, best, processes, different, examples.
The Beginner's Guide to Product Photography [Tutorial + Examples]
If a picture is worth a thousand words, a stunning product picture is worth a thousand website visits. Although I don't have data to back up that statement (yet), product photography can be extremely valuable to your ecommerce website strategy.
Topics: guide, products, natural, examples, camera, white, photography, tutorial, background, beginners, product, bounce, light, need.
The Road to Success: Business Plan Examples to Inspire Your Own
Suffering from writer’s block when it comes to your business plan? Check out these examples for inspiration.More
Topics: examples, business, inspire, marketing, market, post, plan, print, success, industry, jane, paw, analysis, road.
TikTok Ads Guide: How They Work + Cost and Review Process [+ Examples]
In 2018, Musical.ly, music sharing app, was purchased by Chinese tech firm Bytedance and merged with the firm's new app, TikTok.
It started out as a video-sharing social network where users shared short clips of themselves lip-synching and dancing to trending music. It has since expanded to house more diverse videos and become a creative outlet for brands.
Topics: examples, ads, business, review, video, cost, brand, tiktok, guide, videos, ad, platform, process, hashtag, users, work.
Top 10 B2B eCommerce Website Examples
What is B2B eCommerce?
In short – “the sale of goods or services between businesses via an online sales portal. In general, it is used to improve the efficiency and effectiveness of a company’s sales efforts.”
Why is B2B eCommerce important?
We have all seen a massive shift to online shopping over the past few years, and even more so as a result of the Covid-19 pandemic. According to the 2021 B2B Ecommerce Market Report, sales on B2B ecommerce sites grew by 10% in 2021 to $1.39 trillion, up from $1.26 trillion in 2019 (Source).
Recent shifts in B2B buying behavior has forced businesses to evolve and invest in long-term digital commerce strategies. Some of the key B2B consumer trends we’re seeing today include:
Online shopping is here to stay and customers are showing preferences for digital self-service
Mobile commerce is on the rise
B2B marketplaces are growing in popularity and are expected to continue to grow
B2B buyers expect personalization experiences and are even willing to pay more
Consumers are looking for convenience in their ecommerce experience - fast and free shipping
While the B2C market is changing at a fast pace to keep up with customer demand, the B2B market, is also shifting in needs and feature desires.
“If you are in the B2B space, now is the time to take a serious look at your ecommerce channel and online presence and evaluate if your organization is ready for the upcoming B2B digital revolution.”
– Carla Gonzales (B2B ecommerce: start with a plan)
Just like B2C, eCommerce adoption will become inevitable even for those in the B2B space. “According to 2020 research by McKinsey & Company, more than 75% of B2B buyers and sellers say that they prefer purchasing online and prefer remote interactions with sales reps over the traditional in-person sales interactions. Whereas only 20% of B2B buyers say they want traditional in-person sales in return.”
As our founder Harry Chemko stated back in 2018 – B2B will look more like B2C. Just like B2C business models, it will be critical for B2B companies to create immersive, contextual commerce experiences. (Commerce Trends: Personalization in B2B)
So where do you start? That’s where this blog is here to help – we will take a look at an example of ten B2B eCommerce websites, that are following on trend, and reaching more customers in the new digital era.
B2B ECommerce Website Best Practices:
Give your customers the ability to virtually configure and bundle complex products on their own
Offer consumers the ability to create a quote digitally or easily request a quote and connect with your team
Make it easy for customers to create and manage product orders, order in bulk, or re-order. You could also offer the ability to save shopping carts or lists
Provide multiple payment options for B2B buyers such as the ability to pay with a credit card or via a purchase order
Keep your website clean, simple, and easy to navigate.
Ensure your website loads quickly. Web performance is vital for both the end user experience and also Google’s search algorithm.
Leverage website content (blogs, articles, product pages, videos) to answer customer-centric questions focused on your core personas like the following:
How are you different from your competitors?
What are your goals and how will your website help you attain those?
What are your core product features and functionality?
What do your products cost and how can I buy?
What doesn’t your service or product provide?
When would I receive your product? What do others think? (reviews, case studies, etc)
How do I contact you? If you are providing a service, how does someone cancel?
Ensure your website is providing a clear company vision and consistent brand messaging so your customers will perceive your business is best in brand and the one they want to align themselves with.
10 of the Best B2B Ecommerce Website Designs
Magnetica.com is an Australian-based manufacturer of MRI systems and technologies that was founded in 2005.
What makes their website stand out to me is their clean, easy to read, and fantastic color tone for their home page. There is zero confusion on where to go for the information you are looking for.
Key takeaways Magnetica does well:
Cohesive Color Scheme
Easy to use homepage and product categorization
Clear descriptions of products Integrated CTA
Easy contact us option
Alibaba.com is the largest ecommerce company in the world and provides the largest B2B online marketplace.
Key takeaways Alibaba does well:
Provides support for many different languages
Easy to use product catalog
Ranked products highlighted
Company to consumer messaging
Grammarly.com is a cloud-based writing assistant that checks for grammar, spelling, punctuation and more. Their site does a fantastic job of showing their prospective consumers what they offer and in an easy-to-understand approach.
Key takeaways Grammarly does well:
Clean and simple
Easy to digest information without the distractions
Example of product in use
Fast load times
Keysight Technologies is an American manufacturing company that develops electronic test and measurement equipment and software. They are dedicated to “Enabling customers to connect and secure the world with their innovations.
Key takeaways Keysight does well:
Easy to utilize support options
Save cart/shopping list
Read our case study on Keysight here.
In need of a back-end B2B ecommerce solution?
Elastic Path can help you deliver seamless, unique customers experiences by powering core, backend ecommerce functionality designed to fit any website UI you want.
If you are looking to hire a candidate or are the one searching for an opportunity checkout Hirelevel.com
Key takeaways Hirelevel does well:
Easy to navigate
Clear message from the homepage
Clearly drives individuals to correct services
Fantastic blog content
Appealing and welcoming visuals and layout
Rollpark.us helps to create customizable parking areas for commercial vehicles.
Key takeaways Rollpark does well:
Video of product in action
CTA Linked case studies
Timeline of installation and outlined process
Easy to digest specs page
Bio-techne.com develops, manufactures, and sells life science reagents, instruments and services for the research, diagnostic and bioprocessing markets.
Key takeaways Bio-techne does well:
Services and products outlined in an easy to digest manner
Visually pleasing colors and graphics
Easy to use header
Read more on Bio-techne in our Case Study: https://www.elasticpath.com/case-studies/bio-techne
Amazon.com is a globally recognized B2B and B2C platform, which for the most part, houses every product you could think of.
Key takeaways Amazon does well:
Saved shopping carts
Useful filters to better sort products
Multi sellers offer bargains for shoppers
SnapDeal.com is another B2B ecommerce marketplace that has gone above its primarily electronic catalog it first started with in 2010.
Key takeaways SnapDeal does well:
Easy to use interface
Order tracking app
Pin code to check for fastest delivery options
Acme.com provides industrial solutions for their customers.
Key takeaways Acme does well:
High quality photos of products in use
Easy to digest pages
Easy to distinguish between products and services
Contact us information
In conclusion what the above websites have taken into consideration are the buyers journey. By keeping things accessible, convenient and decluttered you takeaway any hurdles that may keep buyers from using your platform and or service. In a world of many, make sure you take time to tell your story, and what sets you apart from the rest. What makes your company and the way you offer your products stand out.
If you would like to find out more on how Elastic Path can help scale your B2B platform read more here on our new pre-composed solutions for B2B Commerce.
Topics: website, ecommerce, sales, buyers, takeaways, products, does, b2b, examples, customers, product.
Ultimate Guide to Hero Images [Best Practices + Examples]
Whether or not you realize it, you judge every website by its visual appeal. And it only takes about 0.05 seconds to form an opinion. That means the hero image (the first photo, graphic, or video people see) has to be eye-catching enough to keep people scrolling the site.
Topics: image, html, design, web, practices, hero, guide, best, images, css, ultimate, page, examples, text, size.
What Are Brand Assets? 6 Examples to Inspire You
All companies that want to attract customers and stand out against competitors need strong brand assets. These elements help build an identity, maintain consistency, and create trust. Considering that trust is the second most important factor in buying from a new brand, it's essential for companies to design brand assets that highlight their values, strengths, offerings, and identities.
Topics: examples, elements, assets, color, company, inspire, customers, branding, palette, logo, create, brand.
What Is Brand Essence? 5 Examples
If you had to describe yourself in less than five words, what would you say? For people, these words are the foundation of a personality. But for companies, they refer to the brand essence.
Topics: companys, company, examples, statement, brands, brand, identity, build, customers, essence, trust.
What Is Brand Perception? How to Measure It and 4 Examples
If you take a second to think about your shopping habits, you'll probably realize that a majority of the products you buy are influenced by brand perception. You're not the only one — 77% of B2C consumers make purchasing decisions based solely on the brand name.
Topics: think, perception, consumer, examples, products, competitors, brand, company, customer, recommend, consumers, measure.
What Is Content Seeding & How Does It Work? [Examples]
Every summer, I start a vegetable garden. I purchase seeds, plant them in various places in my backyard, tend to them, and with the help of the right weather conditions, help them grow. Why am I talking about gardening on a marketing blog?
Topics: does, reach, influencers, seeding, platforms, promote, work, influencer, target, brand, audience, content, examples.
What Is Guerrilla Marketing? 11 Examples to Inspire Your Brand
The word "guerrilla," in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word "marketing," and it makes a lot of people ask, "Huh?"
But guerrilla marketing isn't some sort of combative form of communication. In fact, it's actually a very unconventional form of marketing in that it raises brand awareness among large audiences without interrupting them.
Topics: inspire, water, way, examples, brand, think, product, takeaway, guerrilla, guerilla, big, marketing.
What Is an Enterprise Data Model? [+ Examples]
Enterprise data modeling is nothing new. This tactic has been around for years, but it is still relevant to modern businesses today.
Topics: help, company, data, tool, subject, model, business, enterprise, modeling, examples, models.
What are Google Discovery Ads? Examples + a Campaign Tutorial
With every campaign comes specific goals advertisers want to achieve. For some, it's brand awareness. For others, it's increased website traffic.
Topics: click, select, discovery, campaigns, upload, examples, discover, google, ads, ad, tutorial, campaign.
What is Context Marketing? Why It Matters in 2022 [+Examples]
While it's fair to say most marketers are on-board with the importance of content marketing, there's still an aspect of marketing that doesn't get as much love: context marketing.
Topics: examples, matters, right, create, youre, offers, leads, smart, context, content, marketing, know.
What is User Story Mapping? Steps, Examples + Best Tools Available
Picture this: You're a product owner and your team has a backlog of features to implement.
Topics: examples, available, team, start, steps, teams, mapping, tasks, tools, best, product, user, map, search.
What is YouTube Shorts & How to Make One [+7 Brand Examples]
Did you know that the first video published on YouTube was only 18-seconds long?
Topics: youtube, media, brand, tiktok, examples, video, shorts, videos, shortform, audience, content, short.
What is a Media Kit — and How to Make One [+ Press Kit Examples]
Your competitor releases a new product or service. You offer something similar — but, of course, much better.
Topics: social, kits, kit, media, partnerships, information, page, press, easy, examples, brand.
What is a YouTube Pre Roll Ad [+9 Examples to Inspire You]
Even if you aren't completely sure what a pre roll ad is, odds are you've seen a few of them.
Topics: inspire, campaign, ads, select, ad, target, seconds, video, roll, examples, youtube, pre.
Why Your Brand Needs A Strong Visual Identity [+ 5 Examples to Inspire You]
Take a second to think about one of your favorite brands. A logo, storefront, color, or memorable ad campaign will likely pop into your mind. That's because a brand's visual identity is a powerful tool for telling a company's story, building customer affinity, and increasing revenue.
Topics: company, brand, needs, inspire, customers, brands, strong, create, examples, identity, visual, visuals, logo.