Top 2022 resources on expect
Best expect resource in 2022.
Learn more about expect to improve your e-commerce strategy.
3 steps to re-engaging 'inactive' and 'lapsed' customers
For this post, Ometria’s email marketing consultant, Rita, offers advice on how ecommerce marketers today can go about (a) identifying inactive customers, and (b) re-engaging them.
In an ideal world, all of your contacts would be engaged and consistently purchasing from you – but this isn’t the case; it does however present opportunities for retail marketers to both advance and diversify their methods for encouraging customers to spend with them.
How do you keep customers engaged and what should you do once they become ‘inactive’? Again, in this ideal world, there would be more new customers to make up for those who lapse or become inactive. But this isn’t always the case, and gradually most retail businesses will see their email revenues go down despite a growth in their database.
This is why we’re going to breakdown why you should focus on re-engaging those who are ‘inactive’ and how to make the most of your existing database of customers.
Topics: customer, brand, contacts, expect, steps, reengaging, email, inactive, send, think, content, customers, lapsed.
Consumer Census 2018: What 16-24 year olds tell us about the future of marketing
Demanding, easily distracted and suffering from ‘avocado hand’: Millennials often get a bad rap. And what of their successors, Gen Z? Digital natives, Snapchat addicts who are more concerned with taking a great selfie than partying (according to some).
Whether or not these titles are deserved, both groups represent the future, shaping expectations about how brands should communicate with customers for years to come.
As part of our Consumer Census we looked at the responses from these two generations tell us about the future of marketing. Here are 5 things we found:
Topics: future, emails, social, theyre, consumer, olds, z, expect, gen, tell, millennials, marketing, media, census, means.
Consumers expect digital shopping to meet physical
Consumers globally prefer digital shopping channels in combination with physical ones, according to new research.
Topics: likely, shop, consumers, globally, physical, mobile, followed, channels, meet, cent, expect, digital, holiday, shopping.
Despite COVID-19, 5 Chicago VCs say region is poised for success
Chicago has a long history of creating industry-leading companies and it doesn’t seem COVID-19 is slowing down the city. TechCrunch surveyed Chicago venture capitalists who remain optimistic despite the current crisis. COVID-19 could be good for Chicago, they told TechCrunch throughout their survey responses. It’s clear from the responses below investors in Chicago are interested […]
Topics: techcrunch, vcs, tech, founders, city, success, companies, talent, expect, local, region, poised, despite, startup, say, remote, covid19, chicago.
Facebook Is Updating Its Privacy Tools. Here's a Look at What to Expect.
Facebook announced this morning that it will roll out changes to its privacy tools to make them clearer and easier to find.
Topics: information, facebook, easier, heres, users, expect, tools, controls, access, look, data, privacy, shortcuts, updating, announcement.
French online shoppers expect free delivery
Most online shoppers in France expect their orders to be shipped for free, depending on the threshold. And one in three online shoppers even expect free shipping for all orders, regardless of the order value. There are many factors that decided whether an online shopper will place an order or… Continue reading
Topics: delivery, online, french, theres, expect, shoppers, free, orders, shipping, order.
Is the battle for fastest shipping worth fighting?
Consultancy firm AlixPartners has challenged whether the battle to deliver the fastest shipping is worth fighting...
Topics: shipping, customers, fighting, survey, battle, worth, twoday, store, amazons, expect, fastest, consumers, deliver, faster.
Key Benefits Of An Order Management System
Customer expectations, product demands, and order management systems have changed. As customers increasingly drive the buying journey, merchants must adjust quickly to ensure they are delivering a seamless customer experience in a way that is cost-effective for their businesses. Read more.
Topics: inventory, customer, process, system, customers, business, expect, order, channels, key, benefits, management.
Making Your Own Font Is Way Easier Than You'd Expect
If you're attempting to personalize branding materials or impress a client with a unique design, you might want to consider creating your own font.
Topics: making, width, font, expect, youre, prototypoio, youll, left, way, easier, design, adjust, youd, click, right.
Pandemic-driven Shoppers Expect More from Ecommerce
The pandemic has upped consumers' digital expectations. What was once the exception is now the norm. Telemedicine, online learning, virtual meetings — all have advanced in the past year. Ecommerce stores must evolve, too, in how they engage and interact with shoppers.
Topics: stores, online, ecommerce, pandemicdriven, quizzes, questions, product, videos, customer, content, expect, shopping, shoppers.
Personalization is Changing Marketing, Here's What To Expect
Want to capture more conversions and engage more leads? You'll want to get personal. But how can marketers make this personalized approach work for their brands?
Topics: changing, information, privacy, personalized, personalization, marketing, consumers, customer, social, heres, personal, expect, customers.
Shopify Goes Multilingual: What To Expect and How it Helps Your Store
One of the easiest ways to expand your store's reach around the globe is by incorporating a multilingual interface. This means that a website that's usually shown in, say, English, could be instantly translated to German, Italian, or whatever language…
Continue reading Shopify Goes Multilingual: What To Expect and How it Helps Your Store
Topics: multicurrency, helps, site, website, current, expect, goes, store, language, shopify, german, multilingual, youre.
The Tech Giants Are Going (Back) to Washington. Here's What to Expect.
Washington, D.C. is becoming a familiar place for Big Tech executives.
Topics: platforms, google, tech, testify, washington, marketers, heres, expect, regulation, hearings, giants, content, facebook, twitter, going.
To Sell More, Make It Easier and Safer for People to Purchase From You
Less than half of small businesses operate an ecommerce website, and few of those offer the purchase and payment features shoppers have come to expect.
Topics: customers, small, online, safer, easier, purchase, payment, businesses, sell, payments, business, shopping, consumers, expect.
Top 10 Things Customers Expect from Your Online Store
Customer experience is key to any online shopping scenario. Shopping behaviors dictate these experiences and if you’re paying attention to your bottom line there are a few rules to follow:
1. Omnichannel Experience:
Allow your customers to shop any way they choose. What that usually means is a blended, omnichannel approach from discovery to purchase. Your customer may start in a brick-and-mortar store window shopping for their next couch, but the transaction may occur on a tablet as they settle in for the night streaming their favorite show. What that means for you isa consistently branded, fully optimized experience across all platforms. From store, to smartphone, to laptop, the experience is seamless.
2. Clear Shopping Interface:
One of the key detractors for an abandoned cart is always a clean interface with the shopping cart in clear view. One of theUser Interface design champions is Amazon. With the uncluttered layout and icons (including shopping cart), the user is guided through their shopping journey from search to checkout.
3. Visual Appeal:
In addition to clear focus towards checkout, shoppers respond to pleasing layouts (more UI driven design). A trend in the mobile commerce world is the adoption of integrated design. More and more apps are turning to animation and card layout design to entice the user to engage in any way they choose. Here is an example of the card layout design.
4. Robust Search:
The larger your product catalog, the more important site search is to your ecommerce success. While it's rare to find an ecommerce site without a search box, it happens, even among some of the most famous brands.
Search result usability is also important. Customers expect filtered navigation to further refine results by attributes that are meaningful to them (category, price, star ratings, color, size, etc.). Killer search result pages provide filters, the ability to sort results, prices, stock availability, large thumbnail images, product description snippets and add-to-cart/add-to-wish list buttons.
When it comes to product search, Elastic Path partners with Algolia to enable product catalog sharing. Elastic Path offers the script to push the catalog from Elastic Path Commerce Cloud to Algolia. With an integration partner for functions like search, you ultimately build better user experiences with easy implementation and quicker speed to market.
5. Customer Reviews:
Customer reviews are known to increase conversions by as much as 270%, with a majority of shoppers (82%) seeking out negative reviews. Word of mouth matters, and shoppers not only seek it out they clearly trust it.
6. Chatbots Shoppers:
Prefer the ease of contacting a chatbot to resolve cart or order issues versus making a time-consuming live call and be subjected to the dreaded call queue, or the slower pace of waiting on an email inquiry response.
Aside from customer support, product suggestions are a chatbot use case to guide your customer towards purchase, much like a personal shopper. You may also see applications in weather, online banking, news, or even ordering a pizza.
Chat is good for business. Research shows sales activity transacted through chatbots, digital voice assistants, and messaging is expected to rise from $41 billion in 2021 to $290 billion by 2025 according to Juniper Research.
Read more about top chatbot providers in the market.
With so much competition in the marketplace it’s important for brands to differentiate themselves with unique experiences. A growing demand for personalized shopping, often tied to social media, is highly sought after among online shoppers. With the ability to curate personal collections and browse influencer content, shoppers are enticed by product suggestions specifically tailored to their style.
8. Payment Methods:
Allow customers to pay with any method they choose. Alternative payment options like digital wallet options from Apple, Google, or Samsung are widely accepted and favored for their touchless function. A growing trend in mobile payment is the BNPL (Buy Now, Pay Later) option from vendors like PayPal and Klarna. BNPL provides a broader payment solution for those on a budget who seek big ticket items.
9. Quick Page:
Speed The albatross of all shopping experiences. The slow page load. You have a matter of seconds to impress a shopper once they arrive at your site. The good news is you have established metrics and UI/UX design methodologies in your corner to optimize the experience.
10. Easy Checkout:
The checkout process can be tedious enough with entering multiple fields on a smaller smartphone screen. It’s frustrating to get so close to the “place order” finish line then have the burden of a forced account sign up. It most likely results in an abandoned cart. Create more options for shoppers by allowing them either path to purchase; create an account, or simply checkout as a guest.
Topics: shoppers, customers, customer, things, store, shopping, cart, expect, design, online, search, payment, path, experiences, product.
What Online Shoppers Expect in 2021
The pandemic-induced shift to online shopping is permanent for many consumers. That's the good news for ecommerce companies. The not-so-good news is those consumers have heightened expectations. Here are seven of them.
Topics: customers, shoppers, media, consumers, ups, shopping, social, online, brands, expect, way.
What’s next for the global app market, as spending surges?
This year will mark the 10th anniversary of the global app market, driven by Apple and Google.
Topics: apps, spending, market, whats, expect, app, retail, mobile, consumer, surges, store, space, users, google, global.
Why Facebook Removed 5,000 Ad Targeting Options (And What to Expect Next)
Facebook announced this week that it will remove more than 5,000 targeting options from its custom audience ad tools.
Topics: advertisers, facebook, ad, targeting, removed, expect, certain, users, ads, collected, options, tools, data.
‘Ecommerce in Germany will grow to €57.8 billion in 2019’
Ecommerce in Germany is predicted to increase by 9 percent this year. This means the German online retail industry could be worth 57.8 billion euros at the end of 2019. The growth rate of German ecommerce has slowly been decreasing the last few years. The latest figures come from Handelsverband… Continue reading
Topics: billion, growth, expect, retail, grow, germany, ecommerce, increase, worth, industry, sales.