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  • 10 Facebook Cover Photo Size & Design Best Practices [Templates] - When people arrive at your Facebook Page, where do you think they'll look first?
    Topics: cover, templates, size, facebook, post, cta, page, pixels, photos, mobile, practices, best, right, design, text.
  • 100+ Store Updates to Do When You Don’t Know What to Do - Launched an online store & not sure what to do next? Here are 100+ ways you can update your ecommerce store when you have nothing else to do.
    Topics: create, way, instagram, dont, updates, great, brand, know, product, online, business, facebook, store, update.
  • 12 of the Best Facebook Post Ideas for Facebook Lead Generation - Most marketers know that Facebook is more than just another social media platform. It's an essential business tool for companies of every size and industry. With a daily active user base of over 1.8 billion (98.3% or 1.73 billion of which are on mobile alone), you know Facebook can help you reach new audiences you may otherwise have been unable to get.
    Topics: lead, facebook, post, best, posts, leads, cta, ads, video, ideas, page, live, generation.
  • 13 Things NOT to Do on Facebook - These days, most businesses know they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don't have a page garners the same reaction from users as searching for a business on Google and seeing they don't have a website: They just don't look legitimate.
    Topics: dont, facebook, account, audience, social, posts, things, page, youre, content, post.
  • 14 New and Updated Online Video Tools - Video offers merchants a range of ways to engage customers and prospects. Here is a list of new and updated tools from video platforms and social media applications. There are tools for promoting products and producing shoppable videos and as well as for editing, live-streaming, and monetizing.
    Topics: app, facebook, live, creators, updated, online, tools, users, videos, video, content, shopping.
  • 15 Facebook Ad Targeting Tips to Try in 2022 - More
    Topics: facebook, options, ad, try, audience, audiences, ads, tips, target, specific, targeting, brand.
  • 16 Of The Best eCommerce Chatbots For Your Business - Editor's Note: This post was originally published on September 8, 2019 and has been updated to reflect the growing array of chatbots for retail and ecommerce. Conversational commerce has become a formidable channel to recon with. Sales made via conversational commerce channels such as chatbots, digital voice assistants, and messaging will grow from $41 billion this year to $290 billion by 2025, according to Juniper Research. With this type of growth, any company with digital sales, regardless of industry or ecommerce business model, will need to consider weaving conversational commerce tactics into their strategy, especially chatbots. Consumers today prefer to chat with company representatives or support over chat as opposed to calling. It’s faster than email, with less of the pressure of a phone call. While not every business will have the need to enable cart and checkout functionality within chat, there are a number of other benefits to using bots, either automated or live, including reduced support time and costs, providing personalized experiences, or enabling faster sales conversations. Consumers today want quick, seamless, and frictionless experiences and chatbots are yet another channel to facilitate these needs and meet their demands. If you’re unfamiliar with the concept of chat, you can learn more about what an ecommerce chatbot is and how they work in our blog here. If you’re already in search of one, keep on reading. We’ll cover 20 of the best chatbots for ecommerce businesses. Keep in mind that these aren't ranked. Which chatbot you choose will depend on your needs. Top Ecommerce ChatBot Platforms Chatfuel About: Chatfuel provides one of the most popular chatbots today. Founded in 2016, they have focused on and exceled at developing conversational bots for social media, specifically Facebook messenger and more recently, Instagram. It is a no-code, non-developer friendly tool with an easy to use drag-and-drop UI and has inbuilt NLP (via Facebook), analytics and supports automated sequencing. They currently handle over 1 billion messages a month. And can boast a number of industry leading customers, including Netflix, Lego, Levi’s and British Airways. Chatfuel pricing: They offer tiered pricing, starting with a free version for up to 50 users, full access to base-features, and Facebook Messenger and Instagram bots. After that, their Pro version is $15 a month for unlimited users, and additional features such as a Facebook ads integration, AI support for the bot, and an integration with Shopify stores or Facebook shops. They also offer agency and enterprise-style pricing. Key features: Facebook Messenger & Instagram Ready-to-use templates Images, video and audio support In-app payments via Facebook (US users only) or Stripe (international)  Analytics integrate with Dashbot.io, Botanalytics and Yandex Metrica Collect Facebook user data through forms (e.g. email addresses) Integrations with 3rd party tools like Calendly, Zapier and more Build and manage retargeting campaigns Leverages Facebook profile data for retargeting   MobileMonkey About: MobileMonkey positions itself as an “OmniChat” platform and offers bot solutions for text (SMS), Instagram, Facebook Messenger, and native web. One of the key benefits of MobileMonkey is that it allows teams to build conversations for multiple bots from one location (i.e., the core of their ‘OmniChat’ technology). They offer a drag-and-drop dialog builder, premade dialog templates, support for live chat handoff through its Zapier integration, and are currently used by brands like Toyota and VMware. MobileMonkey also has an agency partner network that can build and manage your ads and bots for you if you prefer to outsource. Pricing: MobileMonkey pricing will vary based on your business goals (agency or in-house) and offers both startup and growth editions for the latter. The growth edition promises additional integrations via their API (versus through Zapier). Supports: Natural language processing Ready-to-use dialog templates Images, video, GIFs Audience segmentation and targeting “Chat blasts” and drip campaigns Live chat takeover Zapier integrations (e.g. Slack, Salesforce, MailChimp, Hubspot, Klaviyo, Freshdesk)   Looking to commerce enable your chatbot? Join the many brands leveraging conversational commerce today. Chat with an Elastic Path expert to see how our headless solutions will help. Go to Post Octane.ai About: Octane.ai specializes in chat for Shopify and is really catered to merchants in need of conversation support for their Shopify stores. Leveraged by popular Shopify customers like GoPro, Octaine.AI has a unique ‘Shop Quiz’ feature that allows companies to personalize products and recommendations. It supports unique third-party integrations such as Yotpo and Klavio to add review context to product recommendations and targeted offers (including direct link to read reviews). Octane.ai pricing: They offer starter pricing for smaller companies that is $29 a month, with an added on cost of $0.06 for every additional engagement (bot interactions) that go above that. After that pricing gets custom. Anyone that wants to explore, has the option of starting a free trial. Supports: Natural language processing Ready-to-use dialog templates Images, video and audio Pop-up windows to build a Messenger marketing list Automated sequencing including back-in-stock alerts and cart recovery Integrates with Yotpo and Klaviyo to surface reviews in chat Integrates with JustUno to collect and sync email addresses Integrates with Yext to sync store locator data Flow XO About: Flow XO is another business-friendly chatbot tool. They offer a multi-channel conversational ai chatbot solution for ecommerce companies that can be implemented across Facebook Messenger, WhatsApp, SMS, Slack, Telegram, and on your own website. You can facilitate both automated and live conversations and accept payments through chat. Their UI is clean, easy-to-use, and offers the ability to build from scratch, as well a number of pre-built templates for a variety of use cases across a number of industries including banking, entertainment, and hospitality. They also integrate with over 100 platforms, making it easy to build and customize your bot to your requirements. Flow XO pricing: Flow XO offers a fairly comprehensive starter option that is free. You get 500 interactions, 5 active bots or flows, 2 weeks of logs for tracking, and email support. The next level up is their standard plan at $19 a month, which incorporates all features, 5,000 interactions, 15 bots, 3 months of logs, 5 seats for your team, and the ability to download your user data and remove messenger branding. After that, a key pricing differentiator between Flow XO and their competitors is that that you can add on extra bots and interactions for an additional $10 or $25 a month.  This is great as you can scale as you need to and not get stuck with a higher tier and additional bots you don't need. Supports: Facebook, Messenger, SMS, Slack, Telegram, or your own site Natural language processing Image, video, and audio 100+ integrations Accepting payments  Ready-to-use dialog templates Live chat takeover Lead capture capabilities  ManyChat About: ManyChat is another Facebook-oriented chatbot tool and supports Facebook Messenger, Instagram Direct Messages, and SMS bots. It provides similar capabilities to its competitors, but supports file attachments, allows you to preview recipients’ names in a group blast, and provides analytics for subscribes and unsubscribes. ManyChat also integrates with Google’s Dialogflow framework (reviewed below) for AI and voice capabilities. ManyChat Pricing: Manychat also offers a free version that gives users access to all basic features, 1 seat, and the ability to engage with up to 1,000 contacts a month. At $15 / month per seat for their Pro version, you get access to engage with an unlimited number of customers, SMS bots, and unlimited users. Supports: Facebook Messenger Natural language processing Machine learning Ready-made templates Visual build/edit capabilities Images, image galleries, video, audio and file attachments Bot cloning Live chat takeover Analytics Collect Facebook user data through forms (e.g. email addresses) Push this data to CRM, email marketing + more through Zapier integration Automated sequencing and retargeting campaigns Analytics Botsify About: Botsify is a multi-channel chatbot solution that lets you build dialog for Facebook, your own chatbot, WhatsApp, Telegram, or SMS. Its voice features differentiate it from competitors, however Botsify lacks Facebook remarketing and campaign tools, and appears to focus more on customer service dialogs than commerce. Botsify supports team collaboration and workflows, enterprise Single Sign On and prototype preview across devices. They enable a seamless transition between AI-based bots and live chat for a better customer experience, and offer over 100 different integrations including Zapier, slack, Wordpress, and stripe for in-chat payments. A key differentiator of Botsify is their multi-lingual chatbot feature, that allows customers to translate their bots for native conversations in multiple languages. Botsify Pricing: Bostify also offers tiered pricing, but no free version. Their lowest tier starts at $40 a month and allows for 2 bots, 5,000 bot users a month, and access to all integrations, among their base features (Facebook, SMS, Website bots). Their professional tier starts at $125 a month, includes up to 5 bots / 15k users a month, and additional support including bi-weekly trainings and a personal onboarding session. After that, you need to reach out to go custom. Supports: Facebook Messenger, Slack, Alexa and your own chatbots Natural language processing Bot Translation Ready-to-use dialog templates (via Bot Store) Drag-and-drop capabilities Images, image galleries, video, audio and file attachments Team collaboration tools Live chat takeover In-chat payments via Stripe integration Analytics Unlimited user testing Integrates with Slack for internal testing Botsociety About: Botsociety is a business-friendly design tool that lets teams build live prototypes for Facebook Messenger, WhatsApp, Google Assistant and more with drag-and-drop and collaborative tools. They also give teams the ability hand their bots off to developers to customize code. It's a phenomenal tool for anyone looking to build custom bots from scratch, but they do offer pre-built templates for a variety of uses cases such as banking, or curbside pickup. Their collaborative experience, user management (the ability to assign different permissions by person), and private cloud and SSO integration makes it a great enterprise chatbot for ecommerce businesses. Botsociety pricing: Botsociety offers a starter package at no cost with access to unlimited designs and up to 20 messages per design. Their professional package can be billed monthly or annually, starting at $71 a month, and offers unlimited designs, messages, and up to 5 editors. For anything above that, you will need to contact them for enterprise pricing, which includes additional benefits such as custom integrations, SSO & custom domains, and a private cloud option.  Supports: Facebook Messenger, WhatsApp, Alexa, Google Assistant, your own bots Voice capabilities Drag-and-drop capabilities Images, image galleries, video and audio Team collaboration tools Interactive previews Multi-lingual support Integration with backend APIs Analytics   Ada About: Ada is unique among ecommere chatbots in that it’s both a “no-IT-required chatbot” builder, but is also friendly for developers. It’s also not focused on Facebook Messenger. Ada’s sweet spot is supporting use cases that require collection of personal information within chat, such as secure customer data (with PCI, GDPR and PIPEDA compliance), and can provide replies based on customers’ orders, bookings, accounts, passwords and more. You can also segment and target visitors with proactive chat based on visitor attributes or on-site behavior. Ada also supports multi-geography brands, enabling them to deliver personalized conversations and experiences in over 100 languages. Ada pricing: For ada pricing you will need to reach out to them directly. Supports: Building your own chatbot without coding skills Publish to Facebook Messenger, WeChat/WhatsApp coming soon Multiple-language support Natural language processing Machine learning and training Drag-and-drop capabilities Images, video, GIFs Secure customer data Live chat takeover through Zendesk, LivePerson and FreshDesk integrations Analytics Proactive chat integrates with your existing APIs to push unique products, services, bookings and more Automat About: Automat offers an enterprise chatbot for ecommerce businesses looking to facilitate conversations on their website. Their bot specializes in conversational AI, and enables teams to provide personalized product recommendations through chat. Automat pricing: You will need to reach out to Automat directly for pricing. Supports: Building a bot for your website Analytics  Conversational ads and landing pages Live chat handover Ecommerce capabilities Conversational AI Bot Frameworks Dialogflow About: Dialogflow (formerly API.ai) is a Google product that leverages its speech-to-text, natural language processing and machine learning technologies. Running on Google’s Cloud Platform, Dialogflow projects can scale to hundreds of millions of users, and integrate with Google Assistant, Alexa, Facebook Messenger, Twitter, Telegram, KiK, Viber, Skype, Slack and more. It also supports integration with Internet of Things such as wearables, car speakers and other smart devices. While users say publishing to Facebook is difficult with Dialogflow (you have to build this yourself), integrations with ManyChat and Botsociety (below) bridge this gap. Dialogflow lacks pre-built integrations with live help, email, reviews and other third party services, but can be custom built. Developers can use Dialogflow by making direct REST over HTTP requests, and use client libraries in C#, Go, Java, Node.js, Ruby, Python and PHP. Supports: Multi-platform publishing Voice capabilities SDKs for Internet of Things Natural language processing AI / machine learning and training Over 20 languages Analytics (Chatbase) Amazon Lex About: Lex, the AI/conversational technology behind Alexa, is now open to developers to build Facebook, KiK, Slack or Twillo chatbots (or integrate with Alexa Skills Kit). Naturally, Lex includes speech capabilities and automatic speech recognition (ASR) for speech-to-text. Lex also has pre-built connectors to Salesforce, HubSpot, Marketo, Zendesk and Quickbooks. Thanks to Amazon’s ecommerce context, Lex has one of the most robust libraries of product-related subjects and entities, meaning less manual setup. It also have a few ready-to-use bots and supports AI training. For projects that go beyond website chatbots such as in-store kiosks and Internet of Things, you can leverage Amazon Web Services and third-party APIs, SDKs and services. Pay-as-you-go pricing makes it easy to experiment, and you’re only charged per text or speech request. Supports: Facebook, KiK, Slack, Twillo, Alexa, your own bot Voice capabilities and speech-to-text Natural language processing AI / machine learning and training Ready-to-use dialogs and ecommerce-focused entities Integration with third party tools (e.g. HubSpot, Salesforce) SDKs for Internet of Things Microsoft Bot Framework About: Microsoft Bot Framework works with Azure Cognitive Services to support complex, AI-driven use cases including adaptive cards (display real-time, contextual information on orders, bookings, etc), image and voice recognition. If you want chat that listens and speaks (even in a “branded voice”) and can identify speakers’ voices and faces, this bot’s for you. Despite these advanced capabilities you can try it for free, and pay only for what you need. Microsoft’s own LUIS (Language Understanding Intelligence Service) is used to configure your own business logic with advanced NLP and AI training capabilities. The Framework allows you to use multiple data sources (yes, Big Data!) and integrate with any channel and touchpoint. However, Microsoft’s solution is developer-heavy. Business users have no tooling to customize dialog, meaning IT must be committed to not just the initial build, but to the entire lifecycle of the bot. Supports: Pre-built dialog “blocks” Natural language processing Voice capabilities and voice recognition Branded voice Image and face recognition Adaptive cards AI / machine learning and training Big Data integration SDKs for Internet of Things Deployment to Azure Integration with Microsoft Cortana devices Analytics Pandorabots About: Pandorabots is a hosted framework to build rules-based chatbots. An AI “OG,” Pandorabots has been around since 2008, with over 1M community users worldwide. It’s based on Artificial Intelligence Markup Language (AIML) which it claims is “easy for anyone to learn, even if you aren’t a programmer.” It also offers its own professional services. For developers, SDKs are available for Java, Rube, Go, Node.js, Python and PHP. Pandorabots lacks a major feature of other frameworks -- machine learning. However, it positions this as a benefit, as machine learning tools tend to experience performance lag the more intents it keeps. Supports: Access to open source chatbot libraries Voice capabilities Big Data integration SDKs for popular programming languages IBM Watson About: Built on a neural network of 1 Billion Wikipedia words, Watson’s AI powers 1-800-Flowers’ GWYN (Gifts When You Need) concierge and the North Face’s voice search. Watson features an “empathy analyzer” to predict personality through text (aka sentiment analysis). While it’s an enterprise framework, it ships with a visual dialog editor for non-techies to build simple flows. SDKs are available for Java, Node.js, .NET, Python, Ruby and other popular languages, as well as Android and Salesforce. While there are a few pre-built dialog templates, expect to build most bots from scratch. Supports: One-click deployment to any platform Pre-built dialog templates 10 languages and translation Voice capabilities Speech-to-text, text-to-speech Natural language processing Machine learning and training Sentiment analysis Visual dialog editor Collaboration tools Live chat takeover Big Data integration Analytics Pypestream About: Pypstream is a build framework that serves as a conversational commerce microservice. It’s API-driven, and integrates with any web service using REST, SOAP, or legacy APIs. While Pypestream isn’t primarily focused on retail, it has some very appealing features for travel, insurance and finance that can apply to B2C and B2B commerce scenarios. Its main differentiator is encryption and privacy that supports entry and retrieval of passwords, orders and other sensitive information, and file upload which can be used for advanced support and AI-driven onboarding and verification of new accounts. For travel companies such as cruise lines, Pypestream can support in-chat bookings, activities, concierge services, loyalty points and rewards, dining vouchers, discount codes, personalized guest experiences and travel insurance. Hotels can integrate guest services, late checkout, room service, upgrades, extended stays, loyalty points and rewards, amenities, bookings, locations, concierge services and other discounts. Travelers can also spend points within chat. Pypestream’s AI maintains context throughout a chat history, which is useful for personalized experiences. It can also trigger outbound SMS notifications via event-based broadcasts. Based on the selected use cases for automation, Pypestream will extract relevant data from APIs to authenticate users, and can even trigger outbound SMS notifications via event-based broadcasts. Supports: Natural language processing Voice capabilities Design studio AI / machine learning and training Rich media and file upload Scheduling GPS / send location Data encryption In-chat payment Surveys Integration with Big Data, booking systems and more Live chat takeover SMS notifications and event-based triggers Extension to any device / Internet of Things Conversation logs Analytics What to ask yourself before choosing your ecommerce chatbot Still not sure which solution to choose? As with most tech decisions in this day, there isn’t a one-size-fits-all option so you’ll need to think carefully about your business requirements. Your chatbot solution will depend on your needs and how well their features satisfy them. If you’re still not sure about which one to pick, ask yourself a couple of the following questions: Do you need ultimate flexibility and the ability to code? Or is a drag and drop option fine? Do you have basic use cases, or do you need a complex AI to handle your customer support questions? Do you need SMS or voice-enabled commerce? Does your team need the ability to intervene with live chat? Is your business international and in need of multi-lingual support? Do you need a native website bot, or do you primarily need to focus on platforms like Messenger and Instagram? Do you need to enable a cart and checkout process in your bot? How much support will you need to onboard and implement your bot? What data will the bot collect, what do you need, and how do you plan to use it? Does the bot meet your privacy needs? What is the base cost of the platform and are there any additional fees that you need to consider? What integrations do you need and will the platform support you? Ask yourself what it is that you need and go from there. Elastic Path does not provide chatbot solutions, but if you have questions about how to commerce enable your chatbot, we can help. We provide a headless, API-first microservices solution for businesses looking to build custom, unique commerce experience. We can help enable cart & check out within your bot and enable a faster, more seamless customer experience.
    Topics: build, business, facebook, need, ecommerce, chat, data, pricing, bots, chatbot, messenger, best, chatbots, language.
  • 20 Digital Marketing Ebooks Marketers are Reading in 2022 - The digital marketing industry is always changing. That's why it’s important for marketers to commit to learning as much as possible about digital marketing and emerging trends. But ... who has the time?
    Topics: ebookthis, marketers, reading, ebook, seo, guide, media, digital, marketing, learn, ebooks, facebook, content.
  • 21 New Social Media Tools for Merchants in 2021 - New and updated social media tools can enhance an ecommerce business. Here is a list of new social media tools and platform updates in 2021. There are tools for shopping, influencer marketing, live streaming, payments, dynamic advertising, and more.
    Topics: instagram, facebook, api, product, tiktok, introduces, launched, shop, merchants, social, creators, tools, content, media.
  • 21 Ways To Get More Followers on Facebook - On social media, your follower count gives you an idea of your brand awareness and reach.
    Topics: followers, facebook, brand, media, ways, content, post, users, social, page, audience.
  • 25 of the Best Facebook Pages We've Ever Seen - With more than 2.8 billion monthly active users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page.
    Topics: best, pages, business, brand, weve, users, content, facebook, seen, likes, company, posts, page.
  • 4 trends that will define e-commerce in 2022 - As we approach our third roller coaster year defined by the pandemic, what will happen to global commerce? What new trends will define e-commerce?
    Topics: merchants, key, techcrunch, trends, web3, privacy, define, ecommerce, zeroparty, brands, data, facebook.
  • 41 Facebook Post Ideas for Businesses - Facebook is the most popular social network in the world. Its users are on the platform to connect with friends, watch videos, and share snippets of their own lives.
    Topics: great, share, example, businesses, way, content, audience, facebook, business, platform, ideas, post.
  • 5 Social Media Algorithms Marketers Need to Know About in 2022 - Have you ever wondered why those pesky social media algorithms exist? Though it may seem like they gatekeep your content, algorithms aren’t out to get you or hide your content from the masses. Let me paint a picture for you.
    Topics: marketers, feed, posts, know, post, algorithm, facebook, algorithms, tweets, content, media, social, instagram, users, need.
  • 5 Social Media Predictions Marketers Got Wrong Last Year - The world around us is constantly changing — it only makes sense that the marketing world does too. Every year, marketers pull out the crystal ball to predict trends and shifts in the coming year. Sometimes we're right on the tail — and other times the social media marketing landscape surprises us.
    Topics: media, facebook, social, predictions, wrong, platform, marketers, marketing, tiktok, trends.
  • 50 Sales Goals For Your New Ecommerce Business After Launch - Struggling to make your first sales? Try out these 50 sales strategies to get more customers and grow your revenue and profit.
    Topics: customer, instagram, social, product, strategies, business, way, customers, sale, launch, sales, ecommerce, facebook, products.
  • 50 Visual Content Marketing Statistics You Should Know in 2021 - At the end of every year, we like to read through some of the major reports on inbound marketing, content marketing, social media, and online behavior. It's amazing how fast things can change in just one or two years, and this year has a breadth of surprising statistics to reflect on.
    Topics: video, marketing, million, content, videos, instagram, media, statistics, facebook, visual, marketers, know.
  • 63 Facebook Statistics to Know for 2021 - Even if you don't personally enjoy using Facebook, there's no denying the fact that it remains the largest social media platform in the world. With over2.8 billion monthly active users, anyone serious about marketing a business on social media needs to pay special attention to how they use Facebook.
    Topics: know, facebook, video, users, billion, source, social, ad, statistics, active.
  • 7 Effective Ways to Promote an Event on Facebook -  An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness.
    Topics: page, effective, youll, youre, post, share, promote, events, business, event, ways, facebook.
  • 8 Discontinued Social Media Channels and Features (+Why They Never Took Off) - What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. You know, like Friendster, Open Diary, and Orkut? A lot of these original social networks go forgotten, but that doesn't make their stories any less important. After all, these networks laid the groundwork for the social media giants we use today.
    Topics: google, features, site, discontinued, took, network, media, networks, friends, users, channels, facebook, ping, social.
  • 8 of The Best Facebook Groups We've Ever Seen - Facebook Groups are nothing new to the marketing world, but they present a variety of interesting business opportunities.
    Topics: marketing, customers, facebook, community, members, product, best, seen, weve, groups, users, share, group, way.
  • 80+ Essential Social Media Marketing Statistics for 2022 - Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption — myself included.
    Topics: million, marketing, media, marketers, business, facebook, social, statistics, youre, essential, users.
  • A Beginner's Guide to Facebook Insights [+ Step-by-Step Instructions] - If your brand has a business Facebook page, you'll want to invest time understanding your Insights dashboard.
    Topics: instructions, users, data, video, insights, page, facebook, business, metrics, audience, beginners, youll, guide, stepbystep.
  • A Step-by-Step Guide to Advertising on Instagram - Instagram has finally surpassed 1 billion users. Yes — that's a billion with a B.
    Topics: youre, choose, create, youll, ad, advertising, audience, facebook, instagram, stepbystep, set, guide, ads.
  • Adapt for the Future with Facebook Conversions API - Times are changing: greater consumer privacy means more intricate work for advertisers. But stores can still thrive on Facebook — the one tool they'll need.
    Topics: conversions, advertisers, api, future, data, woocommerce, pixel, control, facebook, advertising, privacy, adapt.
  • Amazon’s market power to be tested in Germany in push for ‘early action’ over antitrust risks - Germany’s Federal Cartel Office (FCO) is seeking to make swift use of a new competition tool to target Big Tech — announcing today that it’s opened a proceeding against e-commerce giant Amazon. If the FCO confirms that Amazon is of “paramount significance for competition across markets” — as defined by an amendment to the German […]
    Topics: amazon, set, market, competition, antitrust, amazons, markets, techcrunch, early, tested, digital, facebook, risks, germany, power, regime, push, significance, fco.
  • Amid Facebook Ad Turmoil, Supply.co Retrenches - Patrick Coddou is a direct-to-consumer pioneer, having launched Supply.co in 2015. The company designs, manufactures, and sells premium shaving products — all to great success. Until April 2021. That's when Apple launched iOS 14.5, upending Facebook's ability to hyper-target ads. Coddou's company relied on sales from those ads.
    Topics: facebook, marketing, supplyco, kickstarter, turmoil, retrenches, amid, lot, ads, hired, im, ad, company, product, ive.
  • Ask an Expert: What Is ReactJS? - “Ask an Expert” is an occasional feature where we pose questions to ecommerce practitioners. For this installment, we’ve turned to Rajesh Bhimani, founder Skynet Technologies, a web development firm. He addresses the purpose and popularity of ReactJS.
    Topics: page, ecommerce, web, user, expert, released, ask, development, facebook, reactjs, mobile, react.
  • BK Beauty, Avoiding Facebook, Thrives with Affiliate Marketing - Paul Jauregui launched BK Beauty, a direct-to-consumer beauty brand, with Lisa, his wife, in 2019. Unlike many DTC brands, BK Beauty does not rely on Facebook advertising.
    Topics: content, creators, lot, beauty, facebook, avoiding, affiliate, bk, marketing, affiliates, commission, shareasale, rewardstyle, thrives.
  • Best Facebook Ad Software For Creating Effective Campaigns - In 2020, the number of monthly active users on Facebook was 2.74 billion. Based on that statistic alone, it goes without saying that marketers need to be on Facebook. And they are — in fact, in 2020, there were 10 million active advertisers using Facebook to promote their products and services.
    Topics: ads, tool, target, create, facebook, audience, ad, software, help, campaigns, platform, effective, creating, best.
  • Boost Sales with Social Commerce This Holiday Season - Pumpkin spice is in the air and the holiday season is upon us. And with holiday sales expected to spike…
    Topics: customers, holiday, season, boost, facebook, brand, influencer, sales, shoppers, product, products, social, instagram, commerce, marketing.
  • Boosted Posts vs. Paid Ads: Key Differences and When to Use Each - For many businesses, social media is an intimidating landscape. You know that you need to be on several platforms to reach your audience, but you’re not entirely sure if your content is getting enough organic reach to make the time investment worth it.
    Topics: audience, know, posts, differences, reach, post, paid, business, choose, key, vs, ads, facebook, boosted.
  • Building an 80,000+ Person Email List in Under 8 Months - Conor Lewis has a really cool story. He is the Founder of GetTheFort.com, a magnetic pillow fort that he designed, crowdfunded, and brought to market in under a year. What’s really cool about Conor though is that he is entirely self-taught on eCommerce, but still managed to build a huge audience through social channels by […]
    Topics: conor, building, really, groups, person, video, launch, kickstarter, months, email, using, facebook, built, list.
  • Community is the Future of Shopify - A community is a valuable asset that will keep your brand constantly moving forward.
    Topics: customer, members, customers, sales, marketing, merchants, shopify, facebook, ecommerce, community, future.
  • DTC Brands, Amid Disruptions, Should Seek New Sales Channels - Starting a digital direct-to-consumer brand has never been easier. But growing that brand into a successful business may have become more difficult.
    Topics: sales, brands, amid, disruptions, business, relatively, dtc, seek, digital, facebook, tools, advertising, scale, channels, competition.
  • Direct Mail Replaces Facebook for Barbeque Seller - Lea Richards launched Pig of the Month, a direct-to-consumer seller of barbeque, in 2010. The company has thrived, with dozens of meat products and outsourced logistics for other merchants.
    Topics: free, start, mail, big, replaces, ship, good, direct, facebook, getting, bacon, seller, weve, working, barbeque.
  • Does My Business Need a Website? 12 Reasons Why & 5 Reason Why Not - If your business is reasonably successful, you may come up with many reasons why an effective website isn’t all that relevant for you.
    Topics: business, need, website, customers, social, does, reasons, youre, effective, dont, facebook, reason, page.
  • Ecommerce Chatbots 101: What Are They And Do You Need one? - There are any number of ways consumers today can connect with a brand and purchase products online – whether that’s on a website, in a mobile app, over email, on the phone, through social media, or in-store. While the number of options can at first seem disorienting, the majority of modern customers are using more than one channel to engage with brands and could have anywhere up to 20 touch points before buying. They demand convenience and speed and are more than willing to find an alternative when they have negative experiences, or their expectations aren’t met. When only 9% of consumers today say they’re brand loyal, it’s vital that companies make it as simple and frictionless as possible for customers to connect with their business. Whether they’re purchasing a product for the first time, a returning customer looking to connect with support or return products, businesses need to provide positive, seamless experiences. This is why chatbots have become such a hot commodity for ecommerce companies. According to drift, they are the fastest growing brand communication channel. Gartner even predicted that chatbots would power 85% of customer service interactions by 2020 and Nielsen found that 56% of online shoppers said they preferred to resolve issues through messaging apps than call customer service. Chatbots can even act as another purchasing pathway. In fact, ecommerce chatbot transactions are projected to amount to $112 billion by 2023. In this post we will dive a little deeper into chatbots and answer some of the top questions you might have, including: What are ecommerce chatbots? Why you should be considering them How chatbots work How to determine your chatbot strategy Examples of killer chatbots in action today What is a chatbot? So what is a chatbot? A chatbot is a computer program designed to simulate human conversation, either as voice or text communication. They allow consumers to quickly and digitally interact with companies, without having to talk to a real person. In many cases, chatbots are artificial intelligence (AI)-based programs designed to provide answers or support for consumers based on pre-defined programs or specific keywords. They can also however, help facilitate live conversations between businesses and customers, speeding up response times to support inquires and improving the overarching consumer experience. What are the benefits of chatbots in ecommerce? According to HubSpot, 90% of customers rate an “immediate” response as essential or very important when they have a customer service question. 60% of customers define “immediate” as 10 minutes or less. Having the ability to answer questions 24/7, either automatically or via live chat, is the number one benefit of chatbots according to consumers (source: Drift). However, there are several other advantages, especially for ecommerce businesses: Boosted revenue through conversational commerce. This includes enabling a full cart & checkout process through chatbots, whether that’s in Facebook messenger or other social media pages, in messaging apps or event over text. Reduced abandoned shopping carts. You can trigger your bot to send a private message to consumers that never finished checking out a reminder and request to complete their purchase. According to chatbot magazine, Using abandoned cart chatbots alongside Messenger boosts eCommerce revenue by 7-25%. Prevent returns. Ecommerce chatbots can preemptively intervene in a shopping process that might go wrong based on certain behaviors. Save on customer support costs and give your team time back. According to IBM, chatbots can save businesses as much as 30% on customer support costs. Setting up chatbots to cover the basic support questions that you get over and over again will help you avoid having to consistently answer them live, meaning your team can focus on the more difficult inquiries, and you don’t have to hire more staff. Personalize shopping. Personalized recommendations are one of the most important features a business can leverage, and chatbots are one way to deliver them. According to Accenture, 91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them. Depending on the complexity of your bot, you can use it to understanding a customer’s preferences and cater product recommendations accordingly. Chatbots will ultimately help alleviate some of the most frustrating experiences online shoppers face, including hard to navigate sites, poor search experiences, the inability to find answers quickly, and poorly designed mobile experiences. How Chatbots work A key differentiator between chatbot tools is whether they’re rules-based scripting or leverage learning algorithms and natural language processing. Chatbots are programmed with conversation trees, a mapping of “bot says / user says” dialogs. Responses can be closed (predetermined) or open (type a question/response), or a mix of both. Image: Chatteron.io Demo Scripted scenarios are great for common customer support inquiries that can easily be served by quick answers or links to shipping and return policies, or similar content. Of course, this limitation may leave customers unsatisfied. Some rules-based chatbot tools allow you to transfer a user to a live agent if their questions can’t be resolved by the bot. More nuanced chat requires natural language processing to infer intent and to map open responses to bot replies. A chatbot using NLP (natural language processing) looks at a user’s utterance, parse out entities to infer intent. It then matches intent to predetermined intents you create, such as “showGifts.” Utterance is what the user says. For example, “I’m looking for a gift for my 3-year old son.” Intent is what it sounds! It’s what your user most likely wants to know or do. Entities are data buckets that include keywords and phrases with similar characteristics that modify user intent. For example, “gift ideas,” “gift suggestions,” “gift recommendations,” “gifts,” “best gifts for,” “presents for,” “present recommendations.” And “3 year old son,” “three year old boy” “3 yr old,” “toddler boy,” “son,” et cetera. Natural language programming can match intent to pre-built responses more flexibly than rules-based bots. But NLP without a machine learning component falls short of truly being “AI-driven.” AI chatbots will recognize patterns and optimize itself based on user interaction and feedback, but often require human training to fine-tune their algorithms. *Chatbot solutions that use NLP but don’t include training capabilities are not considered AI chatbots in this guide. Whether you choose a rules-based, NLP-enabled or full-on AI chatbot solution, be prepared to invest time in mapping out and scripting conversation trees, building sets of entities and defining intents. Many chatbots offer pre-built templates to guide your conversation, but still require contextual input from you. Also, keep in mind good AI requires more training before release than people think. Natural language processing doesn’t just “know everything” out of the box.   Looking to commerce enable your chatbot? Join the many brands leveraging conversational commerce today. Chat with an Elastic Path expert to see how our headless solutions will help. Go to Post Determining your chatbot strategy There are a few types of chatbots to consider, and which route you choose will depend entirely on your business strategy. You may want to enable support, personalized shopping, or even transactions from within your bot. You may also decide at the end of the day that you want your bot to be purely informational, helping users find resources and answer questions themselves. Minimum viable chatbot If your goal is simply to make live help available 24/7, relieve chat agents of the 70% of questions that can be handled by a chatbot, or configure light product recommendation dialogs, you’ll be covered by any business-user friendly, self-service tool. Most support Facebook Messenger and/or your own site widget, and many use natural language processing to match responses to intent. Facebook Messenger Marketing If chat is one part of a larger Facebook marketing strategy, including cart recovery, automated sequencing (remarketing) and ads, look for platforms that include these tools. Advanced chatbots If you see conversational commerce as a key initiative, you want more flexibility to train your AI, deploy to multiple messaging platforms, devices and touchpoints, and own your code. Look for a build framework that jives with your platform, cloud services and IT’s preferred programming languages. Choose your Channel(s) You may opt to host your own chatbot, or leverage third-party messenger applications such as Facebook Messenger, WhatsApp, WeChat, Telegram, KiK or Skype. You may also want to jump into voice commerce, integrating with Alexa or Google Assistant. Why use Facebook Messenger Chatbots First-movers like 1-800-Flowers, ASOS, Sephora and Nike have all embraced Facebook Messenger, thanks to its high user adoption rates and in-chat purchase capabilities (63% of shoppers are willing to buy through SMS). Messenger chatbots support natvie payment through Facebook Pay (US only) or Stripe. Image: ChatbotGuide.org An added benefit -- whether a visitor engages with your Facebook chatbot or not, they can be retargeted through Messenger with offer codes, cart recovery messages, back-in-stock alerts and other notifications (with up to 80% open rate). Some Facebook chatbot vendors described below allow you to build and manage segmented “automated sequencing” campaigns in addition to building chatbot scripts. Why use your own chatbot To ensure all-inclusivity, consider using your own chatbot. You can use multiple bots, but keep in mind the impact on performance when running multiple scripts. You may choose to leverage Facebook Pixels for Messenger retargeting without using a Messenger bot as your on-site concierge. Why explore voice commerce While only 2% of Alexa owners made a voice purchase in 2018, voice-enabled commerce has since become a touchpoint within a broader shopping journey. Just over ten percent (10.8%) of digital shoppers used Alexa for shopping in 2020. 47% of smart speaker owners (around 25 million in the US) use voice assistants for product search and research, and 43% use them to make shopping lists. If you want to get in early on this action (like Walmart’s Voice Order), consider building Alexa Skills or Google Assistant applications. Identify Your Must-have Ecommerce Chatbot Features Regardless of whether or choose to build or buy your bot, you should know your must-have features before you get started. Make note of any of the following that apply to your project: Team collaboration Voice capabilities In-chat payments Live chat takeover Integration with email, CRM, accounting, analytics, etc Ability to train your AI Extensibility to devices, systems and third party platforms Multi-language support Tagging and user segmentation Remarketing and SMS notifications Built-in user and A/B testing Many bot options offer features that can address the above list Drag & drop UI Developer support 3 Examples of Chatbots in Action With the general growing acceptance of chatbots from customers, they have quickly become a staple channel for brands across a wide array of industries. 34% of online retail store customers accept AI chatbots, more so than in any other industry. While retail businesses and their consumers might have been some of the earliest adopters, we are seeing companies in a wide array of industries including travel, leisure, banking, and finance, implement chatbots as a part of their overarching business strategy. Lulus Popular online clothing retailer Lulus leverages their website chatbot to help customers understand more about what size will fit them, answer questions about tracking & orders, give stylist advice, and even offer specific bridal support.   Bank of America Bank of America, one of the leading banking brands today, offers a personal financial assistant, called Erica, that can be access via their online portal or through their mobile App. With Erica, users can quicky look up their bank account information, recent activity, pay bills, schedule appointments, report fraudulent activity, or request budgeting support. Users can also set up bill reminders, monitor recurring payments, or even credit score changes with FICO Score Insights. Erica reached 7 million users by 2019, one year after debut, and completed over 50 million secure client requests. .        Sephora Beauty giant Sephora is at the top of our list for a number of different ecommerce experiences, including providing one of the world’s leading omnichannel ecommerce experiences, and their chatbot is no exception. Sephora actually offers three different chat experiences, two on Facebook, and their Kik bot. Between the three, customers can book in-store beauty appointments, leverage the brand’s iconic AI Color Match (an experience allowing customers to find the best shade of makeup for their skin tone), find tips and how-to videos, and read reviews. In implementing Kik, Sephora noted that once a user engages, they will send on average 10 messages a day. Conclusion Chatbots are HOT. They help brands build better customer engagement by enabling them to answer questions or support inquires quicker, provide personalized recommendations, and can improve the bottom line by facilitating in-chat commerce and reducing returns and abandoned shopping carts. Any business looking to boost brand loyalty and revenue should consider adding a bot to their channel mix.
    Topics: need, messenger, shopping, chatbots, bot, chatbot, ecommerce, support, facebook, customers, user.
  • Ecommerce Product Releases: July 4, 2021 - Here is a list of product releases and updates for late June from companies that offer services to online merchants. There are updates on social commerce, subscription newsletters, payment solutions, email marketing, live-video shopping, last-mile deliveries, and drop shipping.
    Topics: ecommerce, businesses, shopping, payment, shopify, facebook, app, product, payments, godaddy, releases, online, platform.
  • Facebook Ads vs. Google Ads: Which is Better for Your Brand? - If you're reading this article, it's likely because you're considering running digital ads.
    Topics: platforms, facebook, better, google, search, youre, ads, users, campaign, target, platform, vs, brand.
  • Facebook Advertising Myths to Leave Behind in 2021 - Every day, there's a new article on Facebook Ads. Case in point, this one right here.
    Topics: facebook, post, ads, b2b, work, website, myths, better, users, advertising, reach, leave, audience.
  • Facebook Analytics is Going Away: Should Marketers Really Worry? - As marketers, we crave data.
    Topics: worry, marketers, really, business, going, help, events, away, page, analytics, track, data, insights, facebook, manager.
  • Facebook Could Dominate Ecommerce - Facebook is among the top social media networks in the world. It is also a leading advertising and communication platform. And it could soon dominate ecommerce.
    Topics: data, online, ecommerce, users, similar, advertising, customer, social, facebook, dominate, platform.
  • Facebook Lead Ads Lowered CPA, Boosted Results - When your marketing plan requires newsletter signups, event registrations, and resource downloads, Facebook lead ads may be a powerful tool at an attractive cost-per-acquisition. I have been a fan of this ad form for some time, but recently I tested it for a software-as-a-service company.
    Topics: ads, registrants, form, email, lead, results, facebook, cpa, boosted, instagram, lowered, registration, ad, profile.
  • Facebook Lookalike Audiences: What Marketers Need to Know - If you've ever been in charge of running ads for a business, I'll bet you've wondered how to get cold audiences to interact with your ads. It's the age-old problem of online advertising. With Facebook ads, one of the best ways to target a cold audience that is likely to interact with you is to use lookalike audiences.
    Topics: marketers, similar, choose, audience, source, ads, facebook, lookalike, target, audiences, create, need, know.
  • Facebook Marketing: An 11-Step Guide to Growing Your Business on Facebook - More
    Topics: facebook, growing, guide, products, page, audience, target, marketing, 11step, content, media, followers, business.
  • Facebook Shops rolls out in the UK - Facebook Shops, a place for discovering business and searching for products in the Facebook app, is rolling out to users in the United Kingdom. It marks the first European market where the Facebook feature is available. In August last year, Facebook introduced Facebook Shops, which enables its users to find… Continue reading
    Topics: united, place, rolls, business, instagram, products, users, shops, discover, uk, kingdom, facebook.
  • Facebook Text Overlay: How to Use the 20% Rule to Improve Your Ads - The best billboards demand your attention with bold fonts, in-your-face messages, and bright, eye-catching graphics. The best Facebook ads take the exact opposite approach.
    Topics: ads, best, rule, improve, facebook, image, text, tool, overlay, ad, images.
  • Facebook debuts ‘Live Shopping Fridays’ featuring beauty, fashion and skincare brands - Facebook wants to whet consumers’ appetite for live streamed shopping with this week’s launch of “Live Shopping Fridays” event series, which will see larger brands live streaming beauty, skincare, and fashion content on a weekly basis. The event begins Friday, May 22nd and runs through mid-July, with streams from brands like Abercrombie and Fitch, Bobbi […]
    Topics: youll, shop, streams, events, live, skincare, techcrunch, fridays, fashion, shopping, facebook, debuts, stream, series, featuring, brands.
  • From Likes to Dollars: Here's How to Sell Your Products on Instagram in 2021 - We live in the age of social commerce. Instagram has given sellers a new channel to gain exposure, connect with fans, and, now, make sales. Learn how you can sell on Instagram, with tips and examples from brands doing it right. More
    Topics: content, likes, instagram, brands, product, shopping, dollars, business, stickers, sell, facebook, sales, heres, products.
  • How 3 New Facebook & Instagram Shopping Features Could Help Marketers Boost Sales - For years, millions of brands have flocked to Instagram and Facebook to spread awareness to millennials, Gen Z, and members of other generations on the app.
    Topics: facebook, product, checkout, shop, products, features, live, content, shopping, instagram, boost, brands, help, marketers, sales.
  • How 7 Brands Use Facebook Stories for Business - Whenever a new feature comes out on social media, I am usually a late adopter.
    Topics: audience, brands, brand, post, company, business, instagram, giveaway, facebook, feature, content.
  • How Advertisers are Navigating iOS 14's Mobile Tracking Changes - It's been several months since Apple's iOS 14 update went into effect and the dust has begun to settle. One of the main questions has been, "How are advertisers handling the mobile tracking changes?" Earlier this year, we talked about how this change could impact advertisers, but now, we want to follow up. Have any new strategies evolved? What have advertisers been doing to reach their target audiences?
    Topics: facebook, update, ad, tracking, google, using, ios, target, navigating, advertisers, changes, mobile.
  • How Apple’s iOS 14 Update Impacts eCommerce Advertising - Dramatic changes are coming to online advertising. Will your ads be impacted? How can you prepare? What’s next? Facebook, Google, and Snapchat share details.
    Topics: apples, changes, facebook, users, impacts, privacy, google, data, update, campaigns, advertising, ios, marketers, ecommerce, tracking, advertisers.
  • How SQUATWOLF used Facebook and WooCommerce to help drive full-funnel growth - Choosing the right niche for your business is critical. Defining what you’ll sell, to whom, and why is an essential step towards creating a profitable business. That’s exactly what Wajdan Gul and his wife did when founding SQUATWOLF in 2016. Marrying his entrepreneurial spirit with a passion for personal fitness, he saw a gap in […]
    Topics: help, woocommerce, squatwolf, data, used, fullfunnel, facebook, api, customers, growth, drive, conversions, advertising, scaled, events, optimize.
  • How To Download & Repurpose Your Facebook Live Content - Your brand's team went on Facebook Live and now the live has ended. Instead of leaving that footage to collect dust in your video library, you can repurpose it.
    Topics: click, download, video, live, best, videos, repurpose, way, content, facebook, audience.
  • How to Boost a Post on Social Media [Instagram, Facebook, and Twitter] - In the social media marketing world, marketers reminisce about the times when they could fill up on organic reach like our parents reflect on their college years with that old saying, “those were the good old days.”
    Topics: facebook, reach, instagram, post, twitter, media, social, posts, audience, boost, set, target.
  • How to Create An Effective Facebook Ad Strategy in 2022 - When it comes to spending your advertising budget, you may be unsure how to get the most bang for your buck. After all, there are so many different advertising and marketing options out there. How do you know which will best suit your business, reach your desired audience, and give you the biggest return on your investment?
    Topics: customers, offers, content, audience, strategy, create, effective, ad, understand, know, customer, ads, facebook.
  • How to Create a Facebook Business Page in 5 Simple Steps [Tutorial] - With 2.6 billion people actively using Facebook every day, Facebook has become a go-to component of almost any inbound marketing strategy.
    Topics: tab, content, post, visitors, simple, business, create, information, page, tutorial, steps, youll, facebook, day.
  • How to Create a Location on Instagram (+ Reasons Why You Should) - Adding your location on Instagram is often an underrated feature for brands.
    Topics: add, search, location, create, reasons, facebook, click, created, custom, instagram, select.
  • How to Embed a Facebook Feed On Your Website [Quick Tutorial] - Facebook is an undeniably powerful channel for marketing purposes. In fact, 91% of B2B and 96% of B2C marketers currently use it for advertising and marketing.
    Topics: tutorial, feed, embed, code, wix, page, business, plugin, website, quick, facebook, click.
  • How to Get Your Facebook Ad Approved [+ 4 Best Ad Practices] - Facebook ads can generate awareness, bring in leads, and convert prospects … but only you can get them approved.
    Topics: best, facebook, landing, approved, facebooks, process, review, practices, advertising, page, ad, users, ads.
  • How to Make an Instagram Business Account - Instagram is an undeniably powerful tool for businesses.
    Topics: business, switch, click, account, instagram, facebook, profile, personal, youll, youre.
  • - More than 3.4 billion people use Facebook every month to connect with friends and the brands they love. And as…
    Topics: shop, catalog, instagram, facebook, success, business, tag, tags, products, sell, bigcommerce, product, guide.
  • How to Sell on Facebook Marketplace and Facebook Shops in 2022 - New to selling on Facebook? In this detailed guide, we’ll explain the steps, costs, and tips for selling your products in Facebook Marketplace and Facebook Shops. Updated for 2022. More
    Topics: shopify, youll, marketplace, sales, buy, youre, shops, sell, page, store, facebook.
  • How to Sell on Instagram Using Shoppable Posts - After months of testing, Instagram announced a big change to its user interface (UI) in late 2020: replacing the user "Activity" tab with the "Shop" tab, the social platform's latest move to be more business-friendly.
    Topics: shoppable, using, account, facebook, business, posts, page, products, sell, instagram, click, product.
  • How to Use Facebook Live: The Ultimate Guide - Since its debut in 2016, live streaming video has exploded in popularity. In fact, 82% of people would prefer a live video over reading a social post.
    Topics: ultimate, facebook, live, feature, post, viewers, broadcast, way, guide, videos, comments, video.
  • How to Use Facebook: A Beginner’s Guide - Facebook has changed quite a bit since I first signed up for an account in 2008. Back then, Facebook was still called “The Facebook”, and my bio literally said, “Check out my MySpace, it’s waaaay better than my Facebook.”
    Topics: share, content, page, facebook, posts, add, youre, beginners, youll, guide, profile, friends.
  • How to Use Google to Showcase Your Small Business' Products for Free (Infographic) - A simple guide to using Google to get your products in front of its hundreds of millions of users.
    Topics: infographic, guide, small, platforms, youre, products, facebook, success, showcase, business, free, businesses, google.
  • How to Use Instagram: A Beginner's Guide - Over the past few years, Instagram has seen exponential growth — from one million users at its inception to over one billion in 2022.
    Topics: share, post, beginners, youre, instagram, notifications, facebook, click, account, tap, guide, follow.
  • How to Verify Your Facebook Page in 5 Steps [+ Why You Should] - The other day, I searched for "Taylor Swift" on Facebook.
    Topics: verify, document, youll, request, page, business, steps, badge, verified, need, facebook.
  • Increase Sales by Adding Chat to Your Website - People are shopping online more than ever, but they still want a personal touch. Deliver great service on the platform over a billion people use each month.
    Topics: website, plugin, messenger, increase, adding, add, sales, customer, facebook, facebooks, chat, online, customers.
  • Instagram adds affiliate and shop features for creators - As Apple hosts their annual Worldwide Developers Conference, Instagram and Facebook chose this moment to pilot their first-ever Creator Week. This three-day event is geared toward aspiring and emerging digital creators, complete with 9:45 AM virtual DJ sets and panels on “Algorithm Mythbusting” and raising “zillions for a nonprofit you care about.” During the first […]
    Topics: money, shop, views, youtube, techcrunch, earn, creators, features, adds, zuckerberg, facebook, instagram, tiktok, affiliate, creator.
  • LinkedIn vs. Facebook: Which Is Best for Your Business? - The slew of social media channels available today can paralyze even the savviest business owners.
    Topics: ads, business, facebook, groups, thought, platform, leadership, linkedin, best, ad, platforms, vs, youre.
  • Mastering Facebook Ads In 2022 Through Incrementality - There are many resources out there telling you how to optimize your Facebook ads to scale your business's growth. And while I'm sure they can help in some aspects, you're probably optimizing your campaigns based on the wrong metrics.
    Topics: incrementality, ads, incremental, audience, youre, ad, data, marketers, facebook, mastering, results.
  • Online Advertising: Everything You Need to Know in 2021 - Have you ever double-tapped an image on Instagram, reacted to a video on Facebook, or clicked a search result in Google, only to realize afterward that it was actually an ad?
    Topics: search, match, audience, need, know, content, keywords, facebook, ads, google, online, ad, advertising.
  • Outbound Marketing In an Inbound World - Search engine optimization, content marketing, and the whole of inbound marketing are important for promoting a business. But let’s not forget about advertising. I recently attended a marketing event where an ...
    Topics: world, content, billion, ad, outbound, search, facebook, revenue, marketing, inbound, advertising.
  • Paid Social Media: Worth The Investment? - Social media advertising spend is expected to top $47.9 billion in 2021. That’s nearly 20% of the total expected advertising spend by all North American businesses this year.
    Topics: facebook, media, youll, ads, advertising, campaign, social, investment, platform, worth, ad, paid.
  • Scheduling Instagram Posts: Absolutely Everything You Need to Know - Ensuring your Instagram audience sees your content increases chances of engagement, brand awareness, referral traffic, and conversions. However,  sometimes it's not super efficient for you and your team members to be hovering over your phones or laptops in order to post on Instagram at the exact time you believe you'll be able to get the greatest amount of audience engagement.
    Topics: schedule, business, absolutely, hubspot, posts, need, social, media, content, instagram, facebook, post, know, scheduling.
  • Shopify expands its one-click checkout, Shop Pay, to any merchant on Facebook or Google - E-commerce platform Shopify announced this morning its one-click checkout service known as Shop Pay will become available to any U.S. merchant that sells on Facebook or Google — even if they don’t use Shopify’s software to power their online stores. That makes Shop Pay the first Shopify product offered to non-Shopify merchants, the company notes. […]
    Topics: checkout, techcrunch, shop, shopify, facebook, merchant, including, shopping, oneclick, merchants, pay, expands, app, google.
  • Social Commerce: What It Is & How to Use It in 2021 - Recently, I set an iPhone time limit on my social media use to "45 minutes". I figured 45 minutes would be more than enough. Almost an hour? In between working at HubSpot, catching up with friends, and attending exercise classes, I had no doubt 45 minutes would be plenty of social media consumption.
    Topics: users, ads, social, purchase, facebook, products, commerce, instagram, product, media.
  • Social Media Demographics for Marketers in 2022 - I get it, fellow marketers —sometimes, you just need the numbers.
    Topics: pew, user, adults, research, media, platform, social, marketers, users, demographics, million, facebook.
  • Subscriptions Power Disco Past iOS 14.5, Amazon - The year 2021 has been a doozy for Ben Smith. In March, he celebrated an investment round for Disco, his direct-to-consumer skincare company. In April, Disco's customer acquisition cost increased by a whopping 300% with the release of iOS 14.5. In May, he began selling a top item on Amazon.
    Topics: acquisition, facebook, marketing, amazon, subscriptions, customer, money, ios, google, power, cost, past, disco.
  • The Best Ecommerce Content for Facebook - Facebook is the king of social media for businesses. Billions of consumers learn of brands and products via the platform. In this post, I’ve collected seven types of content on the world’s leading social platform for merchants to stand out, connect with an audience, and grow a following.
    Topics: social, ecommerce, way, topics, infographics, content, videos, trending, users, best, facebook, audience.
  • The Best Integrated Marketing Campaigns, According to HubSpot Marketers - Integrated marketing is any marketing campaign that uses multiple channels in execution. For example, you might see a popular new donut flavor in a commercial, then drive past the donut shop to see posters of the donut. And if you flip through Instagram once you get to your destination, you might see a GIF on your feed, displaying the donut.
    Topics: according, social, marketers, campaign, hashtag, content, integrated, awareness, instagram, marketing, hubspot, facebook, brand, campaigns, best.
  • The Best Social Media Channels for Marketing in 2022, According to Company & Consumer Data - Every day there’s something new on social media.
    Topics: consumer, according, marketing, marketers, plan, media, platform, data, channels, platforms, social, facebook, audience, company, video, best.
  • The Painful Change Coming to Facebook Ads - With Apple rolling out iOS 14 in the spring, users will be able to opt out of being tracked by apps. So where will this leave Facebook ads or other online marketing services? Today Miracle Wanzo of DiscoveryMarketing.io joins the show to discuss this topic, diving into the serious implications this will have for marketing in […]
    Topics: means, facebook, geographical, ios, wanzo, today, miracle, targeting, coming, marketing, digital, painful, change, ads, tracking.
  • The Pros & Cons of Selling on Each Shopify Sales Channel - Shopify sales channels connect your store to Amazon, eBay, Walmart, Facebook & Instagram so you can reach more customers & sell more products.
    Topics: pros, multichannel, sell, cons, sales, products, shopifys, channels, customers, shopify, selling, channel, amazon, facebook.
  • The Ultimate List of Instagram Stats [2021] - With more than 1 billion active monthly users, brands are quickly recognizing the need to have a presence on Instagram.
    Topics: stats, engagement, million, posting, ultimate, post, posts, instagram, list, users, social, facebook.
  • TikTok expands Shopify partnership, pilots TikTok Shopping in US, UK and Canada - TikTok is moving into e-commerce. The company announced this morning an expanded partnership with e-commerce platform Shopify, as well as a pilot test of TikTok Shopping among select Shopify merchants across the U.S., U.K. and Canada in the weeks to come. The social video platform first announced its plans to partner with Shopify last October, […]
    Topics: pilot, facebook, uk, merchants, techcrunch, pilots, shopify, expands, product, instagram, shop, canada, shopping, tiktok, partnership, ecommerce.
  • Top 5 Social Advertising Platforms for Ecommerce Sellers - Choosing the right social advertising platform mix is essential to getting the most bang for your advertising buck, increasing your online sales, and maximizing your online store's profitability.
    Topics: facebook, media, users, products, sellers, ads, social, advertising, ecommerce, ad, platforms.
  • Twitter, Facebook, or Instagram? Which Platform(s) You Should Be On - When you begin implementing a social media strategy for your business, one of the first questions you'll ask yourself is this one — Should my business be on Twitter, Facebook, or Instagram?
    Topics: vs, business, engagement, followers, engage, audience, platforms, platform, twitter, facebook, instagram.
  • What Is Facebook CBO? Budget Optimization Done Right [Tutorial] - Within 1.84 billion daily active users, Facebook is a valuable platform for marketers. In fact, 10 million advertisers already use the platform to meet their marketing goals.
    Topics: budget, set, campaign, cbo, ad, ads, right, optimization, tutorial, sets, spending, facebook, algorithm.
  • What Is Retargeting? How To Set Up an Ad Retargeting Campaign - In college, I took an advertising class. It taught me what I needed to know about traditional advertising, but the social media portion wasn't as expansive. When we covered Facebook Advertising, for example, I found it difficult to follow along with a lack of examples and the lofty overview of content. Because of that, I decided to look online for a deeper take on the subject. I ended up watching a video that covered a subject I'd struggled with in class — retargeting. The video gave an overview of the concept, then went in-depth about how that looks on Facebook with vibrant examples, really helping a visual learner like me.
    Topics: ads, list, facebook, retargeting, set, ad, campaigns, campaign, audience, website.
  • - The Zuckerberg beast is at it again; it wants to consume your eyeballs by way of Oculus, absorb your innermost thoughts through Facebook data collection, and now, it craves more. With plans to hire 10,000 workers for the job, the… Continue reading What Would Zuckerberg’s Metaverse Mean for Ecommerce?
    Topics: big, tech, youre, mean, thats, zuckerberg, companies, metaverse, facebook, hype, ecommerce, zuckerbergs.
  • What’s the Future of Social Media Advertising? - Many businesses recognize the need for social media advertising. But describing social media ads is a bit like counting raindrops in a thunderstorm. The trends are many, fast-moving, and often gone in a flash. At least one industry practitioner believes social advertising is growing in acceptance despite tracking concerns.
    Topics: whats, ryan, future, media, advertising, shops, social, businesses, signal, tracking, ecommerce, facebook.
  • Where Do Shoppers Research Products on Social Media? We Asked 300 Consumers - In 2020, 42% of people used social media channels for product research. With younger generations getting more and more connected to social media, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct more product research on social than on search engines.
    Topics: research, consumers, asked, shoppers, social, ads, platform, posts, product, media, facebook, products, users, marketing.
  • Which Social Media Channels See the Most ROI? [New Data + Expert Tips] - As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers.
    Topics: social, data, content, marketers, channels, roi, video, expert, facebook, tips, ads, media, brand.
  • Which Social Networks Should You Advertise on in 2022? - Whether you use it to supplement your existing inbound marketing efforts or to reinvigorate your entire strategy, social media is an effective tool to meet your marketing objectives.
    Topics: users, facebook, media, youre, advertise, networks, business, marketing, platform, social, audience, platforms.
  • Will Web3 Change Ecommerce? - The concept of a decentralized web could lead to new forms of ecommerce. Web3 — sometimes called web 3.0 — is a popular buzzword. Queries on Google for the phrase peaked in early December with search volume about 20 times that of just a year before.
    Topics: facebook, economically, change, web2, applications, million, ecommerce, trust, strong, web3, web.