Top 2024 resources on gen
Best gen resource in 2024.
Learn more about gen to improve your e-commerce strategy.
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10 Vital Strategies to Use When Marketing to Generation Z
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It’s time for change. While Millennials currently receive the lion’s share of business’ attention, there’s a new kid on the block – or kids to be exact. Generation Z has arrived. And you’d be a fool to ignore them. Gen Z – which includes today’s teenagers and young 20-somethings – […]
Topics: z, vital, millennials, marketing, business, online, brand, generation, teens, gen, content, strategies. -
34 Millennial Stats That Marketers Need to Know
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As a millennial, I grew up in a constantly changing era.
Topics: marketers, millennials, online, millennial, research, know, generation, gen, pew, generations, stats, need, spend. -
5 Things Gen Z Will Spend Money On & Why Marketers Need to Care
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With a purchasing power of more than $340 billion, Gen Z is expected to shake up the retail industry.
Topics: money, care, brand, gen, generation, marketers, age, purchasing, need, products, millennials, product, things, clothing, z, spend. -
5 Ways to Capture Millennial and Gen Z Customers
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The rise of Millennial and Gen Z powerhouses and how they are shaping the shopping landscape, forcing companies to adapt or risk being left behind.
Topics: solution, shopping, connected, millennial, flexible, millennials, gen, online, payment, z, payments, experiences, businesses, capture, banking. -
52 Gen Z Stats Marketers Need to Know in 2020
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When some business experts, bloggers, and journalists write about Gen Z entering adulthood, it sounds like they're talking about an incoming natural disaster.
Headlines like, "Gen Z is Coming, Are You Ready," or "Prepare You Marketing to Survive the Gen Z Invasion" are circulating around the internet, but do marketers really need to make extreme preparations and start drastically changing their strategies to woo this age group?
Topics: marketers, institute, know, research, media, social, say, z, online, need, generation, gen, business, stats. -
A Fishful of Dollars: What Marketers Can Learn from the Gen Z Caviar Bump
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If you’re a marketer, you cannot ignore meme culture.
Topics: pringles, youre, marketers, meme, tiktok, dollars, fishful, caviar, z, views, learn, gen, bump, million, social. -
Boomers and Gen X Are the Most Devoted Customers on This Popular Shopping App — And They Might Be Getting Played Because of Their Age
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Chinese e-commerce platform Temu, which launched in the U.S. in 2022, remains a hit despite consumer complaints.
Topics: shoppers, temu, market, boomers, chinese, platform, generation, x, devoted, gen, temus, z, told, shop, customers. -
Brick and mortar is back: The retail apocalypse is ‘nearing its end’
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The retail apocalypse is nearing its end, giving brick-and-mortar the opportunity to make the comeback of a lifetime, says CitiXsys VP Paula Da Silva.
Topics: nearing, mortar, brick, retail, experience, personalised, locations, apocalypse, gen, end, data, shopping, z, millennials, customer. -
Consumer Behavior Statistics You Should Know in 2022 [New Data]
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How consumers make purchasing decisions has changed greatly in just a few months. For instance, the pandemic has shifted some buyers more online.
Topics: statistics, consumers, content, brands, know, report, social, gwi, data, z, gen, behavior, consumer, strategy. -
Consumer Census 2018: What 16-24 year olds tell us about the future of marketing
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Demanding, easily distracted and suffering from ‘avocado hand’: Millennials often get a bad rap. And what of their successors, Gen Z? Digital natives, Snapchat addicts who are more concerned with taking a great selfie than partying (according to some).
Whether or not these titles are deserved, both groups represent the future, shaping expectations about how brands should communicate with customers for years to come.
As part of our Consumer Census we looked at the responses from these two generations tell us about the future of marketing. Here are 5 things we found:
Topics: future, emails, social, theyre, consumer, olds, z, expect, gen, tell, millennials, marketing, media, census, means. -
Curtsy, a clothing resale app aimed at Gen Z women, raises $11 million Series A
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Curtsy, a clothing resale app and competitor to recently IPO’d Poshmark, announced today it has raised $11 million in Series A funding for its startup focused on the Gen Z market. The app, which evolved out of an earlier effort for renting dresses, now allows women to list their clothes, shoes and accessories for resale, […]
Topics: items, supplies, gen, app, z, raises, women, clothing, resale, sellers, million, techcrunch, series, shipping, ventures, curtsy, selling. -
Depop, a social app targeting millennial and Gen Z shoppers, bags $62M, passes 13M users
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The rising popularity of omni-channel commerce — selling to customers wherever they happen to be spending time online — has spawned an army of shopping tools and platforms that are giving legacy retail websites and marketplaces a run for their money. Now, one of the faster growing of these is announcing an impressive round of […]
Topics: raga, techcrunch, targeting, social, depop, way, million, business, z, fashion, users, millennial, passes, sellers, items, gen, shoppers. -
Gen Z Searches For Online Content Differently: What Marketers Need to Know
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Gen Z enters adulthood and gains more and more purchasing power, it's apparent that the age group is more hyper-connected to the internet than past generations.
Topics: media, millennials, know, search, online, gen, searches, social, marketers, need, differently, z, content, age, mobile. -
Gen Z is Entering The Workforce: 30 Stats Marketing Managers Need to Know
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It's hard to believe Gen Z is already old enough to start working.
Topics: know, entering, managers, social, gen, linkedin, generation, generations, need, stats, z, millennials, marketing, theyre, skills, workforce, future. -
How E.l.f. Saw A 49% Increase in Sales by Focusing On Gen Z
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Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
Topics: primer, elf, saw, increase, makeup, popular, focusing, product, marketing, beauty, products, gen, sales, z. -
How Social Apps Like BeReal., Poparazzi & VSCO Can Help Marketers Learn About Gen Z
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In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.).
Topics: app, friends, marketers, help, apps, brand, social, vsco, platform, gen, platforms, media, learn, z, users, poparazzi, bereal. -
How to Create and Execute a Successful Lead Gen Strategy
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Your audience no longer wants you to buy their attention — they want you to earn it.
This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets.
Topics: page, marketing, generation, information, successful, create, execute, landing, leads, visitors, gen, business, content, lead, strategy. -
How to Tap into the U.S. Social Commerce Market Through Millennials and Gen Z
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With high social media use and a preference for shopping online rather than in-store, these two demographics hold the key to the US' social commerce market potential.
Topics: shopping, market, z, commerce, media, creators, unlock, online, millennials, gen, social. -
How to Write a Blog Post Outline: A Simple Formula to Follow [+Tips from Our Blog Team]
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What makes a blog post bad? The most pervasive problem we find is poor flow. The post jumps from one idea to the next or the post reads like a stream of consciousness – except it’s not a stylistic choice.
Topics: write, tips, twitter, blog, team, image, outline, strategy, post, gen, generate, images, create, simple, follow, formula, lead. -
Influencers vs. Creators: What's the Difference & Which Should Marketers Invest In?
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When I started my content creation journey, one of my friends said over brunch, "Erica is officially in her influencer era." I love it when my friends inflate my ego, so I let the comment slide and raised a glass to celebrate my first YouTube video.
Topics: vs, creators, promote, content, creator, influencer, marketers, products, difference, invest, marketing, youre, gen, influencers, whats. -
Make It Big Podcast: The Gen Z Effect on Culture and Commerce with Hana Ben-Shabat
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Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce. Gen Z’s impact on commerce and…
Topics: gen, big, podcast, hana, culture, generation, effect, way, brand, benshabat, brands, technology, think, z, experience, going, commerce. -
Marketers Say This Generation is the Hardest to Reach: How to Connect With Them [Data]
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Which generation do you think is the hardest to reach with marketing content?
Topics: say, data, boomers, generations, shopping, products, marketers, reach, hardest, think, discover, gen, product, connect, generation. -
Marketing to Gen X: How Your Ecommerce Strategy Can Successfully Convert Them
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You have a solid ecommerce marketing strategy in place and you’ve worked hard to identify the appropriate channels and campaigns to…
Topics: convert, x, xers, online, generation, gen, social, media, millennials, website, strategy, successfully, marketing, ecommerce. -
Marketing to Gen Z: What Everyone Over the Age of 30 Ought to Know
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You might assume young people don't hear what you have to say, but they do — they just choose not to listen. Because a filter isn't just for Instagram. The up-and-coming generation filters everything in the world around them because they have to, and that includes your marketing messages.
Topics: ought, brands, young, z, marketing, theyre, things, age, know, gen, way, freedom. -
Marketing to Gen Z: Your Guide To Converting The Most Politically Active, Environmentally Conscious and Influencer-Driven Generation Yet
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As a younger Millennial, I’ll be honest — I thought I knew everything there was to know about Gen Z.…
Topics: marketing, brand, strategy, ecommerce, brands, online, z, selling, gen, instagram, generation, strategies. -
Millennials vs. Gen Z: Why Marketers Need to Know the Difference [New Data]
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In recent years, there's been a common misconception that Gen Z and millennials are essentially the same.
Topics: media, know, vs, marketing, generations, product, content, difference, millennials, data, generation, gen, marketers, z, need, social. -
Studs wants to modernize the ear piercing experience for Gen Z teens
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A startup called Studs wants to reinvent the ear-piercing experience for Generation Z. Today, consumers only have two options to choose from when they want their ears pierced — the traditional “mall piercing” experience that uses piercing guns often wielded by novices, or professional piercing parlors whose wide range of services often means that only […]
Topics: wants, teens, studs, startup, techcrunch, jewelry, retail, modernize, piercing, customers, experience, harman, z, pierced, gen, ear. -
The 2018 Omni-Channel Retail Report: Generational Consumer Shopping Behavior Comes Into Focus
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Millennials’ decades in the spotlight are coming to a close in the U.S. Gen Z is the new segment for…
Topics: customer, future, shopping, omnichannel, data, commerce, gen, channels, online, z, consumers, customers, trends, retail, experience. -
The Business of Creators in 2022: What Marketers Need to Know
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Content creators and the creator economy are becoming more integral to the success of marketing campaigns. Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. We also found community will be a top priority for marketing strategy in 2023.
Topics: z, content, partner, gen, brands, tiktok, need, marketers, influencers, nano, creators, know, business. -
The Fastest Growing Social Media Platforms of 2023 [New Data]
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Are people still using Facebook? Is BeReal the next big thing? And is TikTok still just for Gen Z?
Topics: usage, media, data, social, fastest, platform, platforms, tiktok, boomers, growing, grew, z, gen. -
The State of Consumer Trends in 2023 [New Data]
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From the rise of AI to the growing popularity of shopping on social media, heightened data privacy concerns, and consumers tightening budgets due to recession fears, times are changing fast.
Topics: social, state, consumer, trends, work, ai, consumers, data, media, gen, search, say. -
The State of Content Marketing in 2023 [Stats & Trends to Watch]
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As a marketer, leveraging Content marketing in your strategy means planning, creating, and sharing content to attract and delight your target audience.
An engaging content marketing strategy generates brand awareness, convinces customers to take action, and drives revenue.
Topics: gen, marketing, shortform, social, trends, media, state, z, videos, watch, content, marketers, stats, consumers. -
The Top Channels Consumers Use to Learn About Products [New Data]
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Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in.
Topics: data, product, consumers, z, social, boomers, content, gen, learn, products, media, channels. -
The Way People Search the Web is Changing: 4 Stats Marketers & SEOs Should Know [HubSpot Data]
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Remember when it felt like Google was the only way you could to find information online? Those days are over.
Topics: marketers, data, stats, way, web, search, prefer, engines, z, trends, know, seos, hubspot, changing, social, answers, gen, consumers. -
Tito's Vodka Enlists Martha Stewart for DIY January
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Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
Topics: martha, diy, vodka, titos, younger, enlists, marketing, gen, alcohol, latest, users, stewart, drinking, zs. -
Top Shopping Trends of 2023 & How They've Changed [New Data]
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Shopping trends have drastically changed over the past few years. While most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers.
Topics: data, changed, prefer, products, trends, product, consumers, theyve, zers, gen, media, shopping, social. -
Which Social Media Channels are Gaining and Losing Steam? [New Consumer and Platform Data]
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These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel.
Topics: steam, gaining, video, consumer, data, gen, platforms, channels, social, losing, media, z, visited, marketing, youtube, platform. -
Why Consumers Participate in Online Communities [Data & Expert Insight]
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Online communities are internet groups where people with shared interests interact, have discussions, and form relationships.
Topics: z, expert, interact, data, talk, communities, community, online, participate, consumers, gen, join, insight, report. -
YouTube Demographics & Data to Know in 2023 [+ Generational Patterns]
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Chances are, you've probably spent an afternoon falling down a rabbit hole of YouTube videos.
Topics: millennials, ages, z, patterns, content, gen, know, data, users, watch, global, youtube, demographics, generational, audience.