Top 2023 resources on google

Best google resource in 2023.
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• 10 Digital Style Guide Examples from Famous Companies such as Apple, Google & Starbucks - If you've ever wondered how designers at Apple defined every little element in iOS as they were building it, then you're in the right place. As technology is constantly evolving, web design continues to become more formalized. Web designers and developers need to create code that can translate seamlessly from PC to mobile devices, make easy to understand site navigation, and innovate other site capabilities — these are all elements that companies standardize in digital style guides.
  Topics: apple, design, web, guides, typography, google, color, elements, examples, guide, digital, companies, style, famous, starbucks.
• 21 Google Workplace Apps - Google Workspace is a comprehensive, cloud-based suite of apps to jumpstart productivity. Here's our rundown of Google's apps in Workspace and their purpose.
  Topics: gmail, apps, google, data, googles, application, workplace, create, content, workspace, team, sheets.
• 21 of the Best Free Google Sheets Templates for 2023 - Google Sheets templates help you create better spreadsheets while saving you valuable time.
  Topics: youre, free, sheets, business, best, templateimage, google, project, using, sales, templates, template.
• 25 SEO Trends to Leverage in 2023 [+Data] - Keeping track of SEO trends is like hitting a moving target. From algorithm updates to evolving innovation, it can feel like the goalpost is always moving.
  Topics: seo, help, content, keyword, leverage, trends, users, results, include, keywords, data, google, search.
• 29 Best Google Chrome Extensions for 2023 - Discover the top Chrome extensions of 2023, handpicked to boost your productivity, enhance your browsing experience, and make your online life easier. More
  Topics: specific, extension, page, best, extensions, youre, google, free, lets, chrome, web.
• 30 Google Sheets Shortcuts Marketers Need to Know - As a marketer, you already know you love Google Sheets for storing data, tracking performance metrics, and creating collaborative reports. But are using the full arsenal of Google Sheets shortcuts available to streamline your workflow and save valuable time?
  Topics: shift, shortcuts, google, insert, pc, command, format, need, marketers, option, keyboard, sheets, know.
• 30+ Best WordPress Plugins for Marketers - Did you know there are over 56,000 WordPress plugins available today?
  Topics: plugins, wordpress, post, seo, forms, plugin, best, features, create, google, website, marketers.
• 45 Free Content Writing Tools to Love [for Writing, Editing & Content Creation] - Creating content isn't always a walk in the park. (In fact, it can sometimes feel more like trying to swim against the current.)
  Topics: content, google, love, free, tools, creation, youll, tool, templates, blog, search, writing, editing.
• 50 Ideas for Your 2023 Small Business Marketing Strategy - Whether you’re launching a new business or already have one, having a small business marketing strategy that includes a strong online presence for your brand is essential.
  Topics: ideas, content, business, social, small, strategy, website, media, marketing, help, free, customers, google.
• 7 Content Marketing Metrics to Consider for Continued Success - No business can survive without customers. While customer retention is incredibly important, attracting new customers is essential to growing your business. Because of this, customer acquisition should be a top priority for business owners. This begs the question, how do you get new customers or clients in the literal or figurative door?
  Topics: success, marketing, content, continued, youre, consider, potential, youll, google, metrics, business, important, customers.
• 8 Discontinued Social Media Channels and Features (+Why They Never Took Off) - What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. You know, like Friendster, Open Diary, and Orkut? A lot of these original social networks go forgotten, but that doesn't make their stories any less important. After all, these networks laid the groundwork for the social media giants we use today.
  Topics: google, features, site, discontinued, took, network, media, networks, friends, users, channels, facebook, ping, social.
• 8 Strategies for Google Shopping Ads That’ll Boost Your Conversion Rates - Did you know there were over 214.7 million digital buyers in the US in 2022? Online shopping has become a mainstream revenue source for businesses. So, with the right Google Shopping campaign structure, your business can soar.
  Topics: shopping, thatll, customers, help, conversion, google, rates, product, products, boost, strategies, campaigns, create, ad, ads.
• 93 Mobile Games of Zynga - By acquiring Zynga for $12.7 billion, Take-Two Interactive is receiving a huge bench of programmers, millions of users, and (at least) 93 popular mobile games, which we've listed here.
  Topics: app, zynga, lets, mobile, 3d, store, farm, game, view, google, games, friends, puzzle.
• A Practical Guide to Ethical Website Analytics – Top Solutions Reviewed - As technology evolves, so does the power of digital surveillance. One area in which this has become particularly prominent is web analytics. A website that isn’t using ethical website analytics will collect data on where you are, how you use… Continue reading A Practical Guide to Ethical Website Analytics – Top Solutions Reviewed
  Topics: analytics, web, website, solutions, business, practical, gdpr, free, compliant, reviewed, ethical, google, guide, data.
• Ad Tracking: What It Is & How to Do It - Tracking ad engagement and impact has been historically hit-or-miss. There wasn't a universal standard for measuring the success of an ad campaign. In fact, the term ROI (return on investment) wasn't even widely used until the mid-1960s.
  Topics: cookies, users, ads, information, google, help, pixel, user, tracking, ad.
• Are Google Ads SKAGs Effective in 2022? - Single keyword ad groups were once popular in Google Ads campaigns. But has Google's pivot to ad automation made SKAGs less effective?
  Topics: groups, ad, keyword, google, skags, search, match, effective, phrase, skag, ads.
• Benefits of Google’s Search Ads 360, Revamped - Google's updated Search Ads 360 is a big improvement. The interface is consistent with Google Ads. New features include easier cross-platform management, among others. We explain.
  Topics: google, revamped, googles, ads, include, features, benefits, management, advertisers, search, sa360, interface.
• Charts: Top Global Search Engines - Search engines are an integral part of our everyday lives. Google, Yahoo, Bing, and others enable billions of consumers worldwide to locate the content they need quickly. For more than a decade, Google has dominated the industry, consistently processing more than 80% of worldwide queries.
  Topics: statcounter, users, search, charts, global, worldwide, queries, internet, assistants, google, bing, voice, engines.
• Daily Crunch: Google dumps FloC plan, proposes new Topics API for ad targeting - Today our cup overflows with news. There’s simply too much going on to cover in a single newsletter, so I’ve tried to fit in as much as possible.
  Topics: writes, round, crunch, startup, million, targeting, google, dumps, plan, today, data, topics, proposes, raised, know, daily, floc, company, techcrunch.
• Daily Crunch: HBO Max is pulling 36 shows this week — Here’s the list - Hello, friends, and welcome to Daily Crunch, bringing you the most important startup, tech and venture capital news in a single package.
  Topics: bryant, pulling, heres, crunch, shows, week, google, company, techcrunch, interest, max, startup, inflation, daily, fired, founder, hbo, customers, list.
• Ecommerce Product Releases: March 2, 2022 - Our latest rundown of new services that could help ecommerce merchants includes mobile payments, product recommendations, fulfillment, and more.
  Topics: bigcommerce, announced, releases, monitoring, global, ecommerce, merchants, google, payments, commerce, checkout, product.
• Everything You Need To Know About Google Web Stories - Google is not a social media channel per se, but one of its features, Google Web Stories, is similar to the stories format that you’d see on popular sites like Instagram.
  Topics: know, web, text, interactive, google, amp, pages, wordpress, video, add, need, seo.
• Free SEO Tools for Do-it-yourself Analysis - The ability to fix basic SEO glitches can save time and money. Here are five free tools to help.
  Topics: search, analysis, links, site, google, broken, page, multiple, problems, tools, doityourself, free, seo.
• Google Ad Grants: Everything You Need to Know (+ 10 Helpful Tips) - If you're a nonprofit, you should be a member of Google for Nonprofits, a program that includes a free membership and access to various products. One product that should be on your radar is Google Ad Grants.
  Topics: ad, google, tips, landing, helpful, keyword, users, grants, need, page, visitors, know, keywords, traffic.
• Google Ads: How to Set Up Account-level UTM Parameters - UTM parameters can help marketers track the performance of Google Ads to individual campaigns, ad groups, and keywords. Unfortunately, manually creating tracking parameter strings takes time and is error-prone. Instead, automate the process. Turn on the account-level Google Click Identifier, set up account-level UTM parameters, and use a script to create ad-group-level custom parameters.
  Topics: ad, url, parameter, google, tracking, template, accountlevel, ads, campaign, group, set, parameters, utm.
• Google Analytics 4 Transition Checklist - Google Analytics 4 is live and ready to use. Here's our quick transition checklist to successfully migrate from Google's Universal Analytics, the current version for most users.
  Topics: ua, google, ga4, universal, transition, report, compare, ensure, sessions, analytics, checklist.
• Google Docs Resume Templates: 10 Best Templates to Land Your Next Job - Creating a resume from scratch can be frustrating and tedious, especially when you have limited design experience. If you want a professional but interesting-looking resume, you're in luck. In this article, we'll explore different Google Doc resume templates you can use to nab your next job.
  Topics: option, best, applying, docs, template, land, resume, job, role, need, youre, whos, modern, google, templates.
• Google Shopping less popular in Germany - Costumer behavior in Germany is shifting. Google Shopping and price comparison sites are 10 percent less popular compared to 2019. When it comes to shoppers’ research before making a purchase, social media and video websites like YouTube have grown more popular among German shoppers. The data comes from the Statista…
  Topics: popular, germany, google, social, websites, media, youtube, germans, purchase, shopping, video.
• Google Topics Resembles Contextual Advertising - Google is testing a new privacy-defending ad-targeting feature called "Topics," which sounds like contextual advertising at scale.
  Topics: ad, tracking, comic, resembles, websites, target, contextual, advertising, topics, google, person, cookies, ads.
• Google sued in Europe for $2.4BN in damages over Shopping antitrust case - Google is being sued in Europe on competition grounds by price comparison service PriceRunner which is seeking at least €2.1 billion (~2.4 billion) in damages. The lawsuit accuses Google of continuing to breach a 2017 European Commission antitrust enforcement order against Google Shopping. As well as fining Google what was — at the time — […]
  Topics: techcrunch, search, damages, google, 24bn, europe, sued, shopping, googles, antitrust, results, commission, comparison, case, service, price, general.
• Google to comply with EU consumer information rules - Google will provide more transparency for consumers buying products through the company’s ecommerce platforms, such as the Google Store. The tech giant is doing so to comply with rules set by the European Union. However, the company still breaches EU laws on geo-blocking. In recent years, Google was investigated by…
  Topics: information, ecommerce, consumers, eu, european, store, google, transparency, consumer, comply, rules, laws.
• Google, Microsoft Update Ad Extensions, Lead Tracking, More - The latest round of advertising-platform updates includes dynamic ad extensions, off-site lead tracking, and automated descriptions. The changes follow from Google's and Microsoft's emphasis on automating ad functions.
  Topics: extensions, manual, google, ads, group, lead, microsoft, campaign, tracking, dynamic, ad, update.
• Guide to Creating Google Display Ads for Ecommerce Stores - Google display ads offer unparalleled audience targeting opportunities, helping you reach the right customers at the right time.More
  Topics: stores, choose, set, targeting, ads, google, ecommerce, ad, creating, create, display, users, online, guide.
• Holiday SEO Tips to Increase Traffic During the Busy Shopping Season - A holiday season wouldn’t be complete without some shopping. Whether it’s on Black Friday, Cyber Monday or throughout the holiday…
  Topics: seo, cyber, product, black, traffic, website, keywords, keyword, holiday, search, tips, pages, google.
• How Advertisers are Navigating iOS 14's Mobile Tracking Changes - It's been several months since Apple's iOS 14 update went into effect and the dust has begun to settle. One of the main questions has been, "How are advertisers handling the mobile tracking changes?" Earlier this year, we talked about how this change could impact advertisers, but now, we want to follow up. Have any new strategies evolved? What have advertisers been doing to reach their target audiences?
  Topics: facebook, update, ad, tracking, google, using, ios, target, navigating, advertisers, changes, mobile.
• How Conversion Data Improves Google Ads Automation - For years Google Ads has migrated to automated, machine-learning ad management. But the performance of those automated campaigns is only as good as the conversion data. We explain.
  Topics: conversion, clicks, data, ad, improves, credit, enhanced, value, automation, ads, google, conversions, click.
• How Domain Names Impact SEO - SEO myths surrounding domain names include age, registration length, embedded keywords, and more. Contributor Ann Smarty debunks those while addressing a name's importance in this helpful piece.
  Topics: domains, factor, keywords, impact, seo, registration, ranking, rankings, names, google, domain.
• How FactoryPure Mastered Google Ads and Scaled to 8-Figures in Annual Sales - In their quest to alleviate their allergies, brothers Eugene and Michael Ravitsky procured the ideal air purifier together they launched FactoryPure, and expanded their business to include heaters, generators, air compressors, and other household machinery. In this episode of Shopify Masters, Eugene shares their strategy to finding eight-figure success in a high cost, low margin industry.More
  Topics: annual, keywords, actually, sales, product, generators, didnt, factorypure, scaled, products, lot, ads, theres, google, mastered, 8figures.
• How Google Trends Improves SEO - Google Trends and autocomplete both use data from actual searches. But unlike autocomplete, Trends is not personalized or filtered. It's a valuable source of keyword optimization opportunities.
  Topics: google, seo, search, interest, related, query, shows, improves, queries, target, trends, topics.
• How HTML Headings Help SEO - HTML headings are phrases or short sentences introducing a new section of content. Google has confirmed that headings help communicate the content's purpose. But search engine optimizers often debate how, exactly, Google uses those headings.
  Topics: google, headings, subheadings, structure, snippets, help, content, using, html, seo, search.
• How To Create a Google Sheets Drop-down Menu - A lot of the data you enter into your Google Sheets tables may be repetitive, like tracking whether an influencer you’ve reached out to for a partnership has agreed to working with you or not.
  Topics: progress, google, create, list, change, image, select, menu, set, dropdown, sheets, click, data.
• How to (Easily) Make Perfect Content Calendars in Google Sheets - Perhaps you create spreadsheets to collect data, track campaigns, or organize weekly assignments. But have you ever thought about using spreadsheets to make a calendar? 
  Topics: google, month, calendars, sheets, content, day, calendar, perfect, editorial, days, easily, rows.
• How to Change All Margins in Google Docs [FAQ] - When working on a project with Google Docs, you may be required to change the default margins, and if you’ve never done it before, learning how to change all margins in Google Docs can seem complicated.
  Topics: docs, google, left, change, margins, faq, set, margin, default, document, right.
• How to Create a Perfect Blog Post Template in Google Docs - Blogging has always been an effective content marketing strategy. However, sometimes, it can be difficult to put pen to paper – or more accurately, words to the screen.
  Topics: templates, create, problem, blog, perfect, readers, google, content, docs, post, template, write, know.
• How to Create an Editorial Calendar [Examples + Templates] - If you're anything like me, you're consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and a myriad of Post-it notes stuck around your computer monitor. To the average overseer, it's nothing short of chaos. To the blogger, it's evidence of a (desperate) need for an editorial calendar.
  Topics: blog, management, content, create, sheets, google, different, social, team, templates, editorial, calendar, examples.
• How to Create an Editorial Calendar in Google Calendar [Free Templates] - Whether you're managing thousands of blog posts or a few dozen articles, you know that it's imperative to have an editorial calendar to keep track of it all.
  Topics: calendar, file, post, templates, editorial, blog, create, publish, event, click, free, excel, google.
• How to Diagnose Organic Traffic Losses Using Search Console - Diagnosing a loss in organic search traffic starts with identifying the affected queries and pages. Search Console can do that and more. We explain in this terrific tutorial.
  Topics: links, pages, google, page, console, diagnose, search, using, traffic, losses, loss, organic, clicks, queries.
• How to Do Keyword Research for SEO: A Beginner's Guide - While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.
  Topics: keywords, research, keyword, help, beginners, terms, marketing, content, topics, search, google, seo, guide.
• How to Find SERP Feature Opportunities [+ Free Tools] - Search engine results pages (SERPs) have become a critical battleground for businesses, with SERP features increasing in visibility and importance.
  Topics: rank, google, opportunities, free, features, keywords, keyword, featured, tools, feature, content, serp, search.
• How to Fix Shopify Duplicate Content - In this article, we explain how to fix Shopify duplicate content because, although much of your duplicate content may be purposeful, you want to get rid of the clutter that could hurt SEO rankings. Duplicate content: it can happen to… Continue reading How to Fix Shopify Duplicate Content
  Topics: page, pages, content, fix, product, google, duplicate, urls, tag, shopify.
• How to Lock Cells in Google Sheets - Imagine spending hours creating a Google Sheet to share with your team, only to find that a team member accidentally deleted an important column, row, cell, or, even worse — an entire sheet.
  Topics: sheet, cell, lock, select, cells, sheets, google, editing, click, range, protect.
• How to Perfectly Manage a PPC Campaign [Template] - In the world of search engine marketing (SEM), a growing number of marketers are turning to PPC campaigns. That’s how Google has significantly grown its advertising revenue every year. In 2021, Google’s advertising revenue accounted for 81% of Alphabet's overall sales.
  Topics: keywords, template, google, ads, campaigns, perfectly, ppc, search, ad, campaign, manage, youll.
• How to Prevent Click Fraud - When it comes to business, the old adage "You’ve got to spend money to make money," couldn’t be more true. Aside from the financial outlay to develop your product and manufacture it, and all the overhead that comes with owning a business, you are responsible for marketing your product so the public knows that your product exists.
  Topics: ads, google, ad, prevent, fraud, clicks, business, starts, protect, click, plan.
• How to Sort in Google Sheets - Google Sheets is a great tool for tracking, analyzing, and organizing data for your company or business. While the application is user-friendly, it can be a bit tricky if you’re new to organizing data in a digital spreadsheet. But, don’t worry! Read on for an easy introduction to sorting in Google Sheets.
  Topics: sorting, click, sheets, range, spreadsheet, google, sort, data, titles, filter.
• How to Track Changes in Google Docs [FAQ] - Tracking changes in Google Docs is an essential skill to add to your arsenal. Since it’s accessible to anyone with WiFi and a Gmail account, Google Docs is a popular option for editing and collaborating on content, but things can get messy.
  Topics: youll, changes, faq, earlier, click, track, versions, suggesting, version, docs, google.
• How to Use Arrays in Google Sheets - Google Sheets is a powerful tool for managing and analyzing data, but as your spreadsheets become more complex, you may need more advanced tools to perform calculations and analysis.
  Topics: sheets, formula, calculations, enter, formulas, perform, cells, arrays, google, array.
• How to Use Custom Affinity Audiences: From Creation to Stellar ROI - Reaching the right customers with your Google Ads campaigns is critical to increase conversions. While it’s possible that scattershot advertisements could catch the interest of Internet users, it’s far more likely that this general ad approach will result in a disconnect between dollars spent and sales made.
  Topics: audiences, affinity, custom, coffee, creation, interests, segments, segment, google, audience, roi, stellar, ads.
• How to Use Google Autocomplete for SEO - Google autocomplete is a staple for identifying keywords to optimize organic rankings. The tool's functionality has expanded to include refinements and entities.
  Topics: googles, suggestions, search, query, seo, predictions, google, popular, classroom, autocomplete, searchers.
• How to Use SUMIF, SUMIFS in Google Sheets - Analyzing total site traffic by channel for a specific period can seem daunting. But Google Sheets SUMIF and SUMIFS functions make the process straightforward.
  Topics: daily, traffic, affiliate, range, sumif, sheets, google, sumifs, criterion, sheet, channel, formula.
• How to Use SumIf in Google Sheets - When you’re managing spreadsheets, even a relatively small amount of data can become difficult to manage pretty quickly. But tools like Google Sheets have many functions that help you work with data more efficiently.
  Topics: data, using, range, sum, sumif, cells, sheets, google, sales, function, criteria.
• How to Use The Query Function in Google Sheets - A query function lets you use data commands to shape your data in Google Sheets, making it an important function.
  Topics: google, data, students, report, query, formula, sheets, function, named, know, using.
• How to Use the If Function in Google Sheets - One of the most valuable functions in Google Sheets is the "IF" functions.
  Topics: profit, google, return, function, true, denote, formula, value, sheets, store.
• How to Use vlookup in Google Sheets - vlookup is a powerful tool that allows users to search for specific data in a large dataset. Whether you're a business owner or simply someone who works with data, mastering the vlookup function can save you time and help you make more informed decisions.
  Topics: vlookup, value, sheets, search, data, range, function, argument, retrieve, column, google.
• How to Wrap Text in Google Sheets - Do you sigh internally when you open a cluttered and chaotic spreadsheet?
  Topics: option, wrapping, click, youre, cells, sheets, icon, wrap, google, text.
• How-To: Conditional Formatting Based on Another Cell in Google Sheets - Conditional formatting is a feature in Google Sheets in which a cell is formatted in a particular way when certain conditions are met. The formatting can include highlighting, bolding, italicizing – just about any visual changes to the cell.
  Topics: conditional, format, select, sheets, cell, google, formula, rule, howto, based, formatting, click, value.
• Image SEO Best Practices to Make Your Content More Discoverable - Images account for about 40% of all search results, according to MozCast. So if you’re looking to reach new audiences organically, you’ll need to optimize your image SEO.
  Topics: alt, page, google, seo, results, practices, search, best, text, images, content, image, pages, discoverable.
• Impression Share: What it is and How to Improve it - When you launch a digital ad campaign, you want to be sure you're maximizing your efforts by boosting your ad's impression share. This metric tells you how well your ad is performing compared to its total potential audience.
  Topics: google, share, budget, ad, search, impression, number, improve, keywords, impressions, ads.
• In the Race Between Amazon and Google, Who Will Be Victorious? - Consumers are shifting from search-engine-based purchasing journeys to online marketplaces and other options.
  Topics: amazon, digital, google, commerce, victorious, consumers, search, purchase, retailer, race, significant, shoppers, online.
• Inbound Marketing for Ecommerce – Complete Guide - Do you run an ecommerce business? The odds are you’re spending a lot of money on paid advertising. Large established brands spend a significant portion of their budget on ads and if you run a store that just started out,… Continue reading Inbound Marketing for Ecommerce – Complete Guide
  Topics: guide, content, website, inbound, customers, run, outbound, complete, marketing, ecommerce, youre, google.
• Integrations Hub Adds Google Merchant Center Instant-on Integration to Improve Product Discoverability - Integrations Hub continues to make Composable Commerce a reality for brands by bringing “instant-on” integrations that empowers brands to reach their customers where they shop. With the Google Merchant Center integration, brands can make their products available in the Google Merchant Center and under the Google Shopping tab with a few simple clicks.   How to Set Up Google Merchant Center Instant-On Integration Our demo video below will walk you through how to set up the “instant-on” integration directly within Commerce Manager, our business user tooling, and the pre-requisites for the Google Merchant Center.  For more information, check out our documentation page.  What is Google Content API for Shopping?  The Google Content API for Shopping allows direct interaction with the Merchant Center platform. The “instant-on” integration with Elastic Path Commerce Cloud lets brands sync their product data to the Merchant Center instantly.  Get hands on with an Elastic Path Free Trial Start building the commerce experience your unique business demands with a free Elastic Path Commerce Cloud account. Get in touch with us and we will setup a Free Trial store for you for six weeks. Sign up for a free trial What can you do with Google Merchant Center?  Google Merchant Center allows merchants to register their websites with Google and upload their product content data, allowing their products to appear automatically in Google search results in the Shopping tab. Google will display a summary with the name, image, and price. When the search result is clicked, it will take shoppers directly to your Elastic Path Commerce Cloud powered storefront. Every time your catalog is published in Commerce Manager, the product data will automatically synchronize with the Google Merchant Center, including name, description, price, image, EAN/UPC, and a link to your product on your storefront.  Allow your products to be discovered by more customers by leveraging the simple yet powerful tool.   
  Topics: free, integrations, merchant, path, google, brands, adds, commerce, instanton, center, product, hub, elastic.
• My Favorite SEO Keyword Tools - Keyword research is knowing what consumers are searching for and their words to describe those items. Contributor Ann Smarty lists her go-to tools, with explanations.
  Topics: keyword, google, free, tool, query, version, content, search, searches, chrome, tools, favorite, seo.
• Podcast SEO 101: How to Rank Higher - 40% of podcast listeners use an in-app search bar to discover new podcasts. The trend is clear: if you want more reach, you need to optimize your podcast for search.
  Topics: keywords, rank, video, google, search, seo, youtube, optimize, keyword, title, podcast, higher, topics.
• Producthero acquires CSS customers of Aisle 3 - Google Shopping advertising specialist Producthero is now hosting Google CSS advertisers which were formerly customers of competitor Aisle 3. This enables the company to strengthen its position as Google CSS-partner in Europe. Producthero is a Dutch company that optimizes Google Shopping advertising campaigns for online sellers and brands. It currently…
  Topics: company, css, google, acquires, shopping, customers, producthero, retailers, advertising, advertisers, partner, aisle.
• SEO Tools from Google and Bing - Many independent tools emulate the behavior of search engine crawlers. But the best tools come from the search engines themselves: Google Search Console and Bing Webmaster Tools.
  Topics: seo, tools, provides, search, url, site, console, bing, google, reports, webmaster.
• SEO for Brand-name Queries - Organic search results on brand-name queries can influence the buying journey. Brand-driven search results on Google appear in multiple sections, although brands have limited control over their appearance and ranking.
  Topics: search, queries, whats, brandname, control, results, searches, page, changes, brand, twitter, seo, google.
• SEO vs. PPC: When to Optimize and When to Pay for Traffic - If you're struggling to get the word out about your brand new business venture, you’re not alone. Like you, many business owners struggle to acquire customers in the beginning.
  Topics: pay, results, google, marketing, optimize, seo, traffic, target, search, vs, content, ads, ppc, engine.
• SEO: 6 Critical Search Console Reports - Google Search Console provides essential tools to improve traffic from organic search. The data comes from the source: Google itself. Here are six reports to monitor frequently.
  Topics: shows, report, seo, reports, search, google, site, text, pages, links, link, performance, console, critical.
• SEO: How to Assess Keyword Difficulty - Optimizing for keywords can improve a page's organic rankings. But the competition for keywords varies. Here's how to tell which ones are worth the effort.
  Topics: seo, google, competition, search, keyword, assess, keywords, query, email, number, ranking, difficulty.
• SEO: How to Optimize Title Tags for Ecommerce - Google once relied heavily on title tags to match search queries to web pages. That's no longer the case, as Google can discern a searcher's intent and deliver results accordingly. Nonetheless, titles remain important, as contributor Ann Smarty explains.
  Topics: titles, ecommerce, search, query, page, seo, optimize, google, title, tag, searchers, tags.
• SEO: How to Super Search with Advanced Operators - Specialized search queries can help identify missing keywords, specific content, competitors, and much more. Here are 18 essential "operators" with examples.
  Topics: query, page, pages, google, word, search, operators, results, advanced, super, seo, site.
• SEO: Using Wayback Machine, Google Cache - Wayback Machine and Google's cache have important SEO benefits. The former helps monitor changes to competitors' pages. The latter confirms Google's assessment of a page. We explain.
  Topics: wayback, page, google, changes, change, machine, cache, seo, using, pages, rankings, googles.
• SERP Features and the Most Important to Leverage - Marketers looking to increase their brand visibility should consider how Google crawls their websites. They have to think beyond the product and consider how prospects search for it — and the solution lies with a proper understanding of SEO and SERP features.
  Topics: features, serp, provide, information, google, local, better, leverage, results, packs, important, search.
• Setting Up Google’s Performance Max Campaigns - Google's Performance Max campaigns are the latest iteration in the company's emphasis on automation and machine learning. It's worth testing Performance Max despite the lack of reporting transparency.
  Topics: url, ads, campaigns, google, setting, performance, assets, campaign, asset, max, googles, data.
• Shopify YouTube Shopping Overview - Shopify is a leader in the ecommerce world when it comes to multichannel selling. The platform offers tools to sync and sell products with sites like Google and Walmart, and you’re able to list or link products on social sites… Continue reading Shopify YouTube Shopping Overview
  Topics: sales, youtube, overview, products, shopping, product, videos, video, app, shopify, google.
• Sitemaps: What They Are, How to Create One & Submit it to Google - Sitemaps are one of SEO's oldies but goodies.
  Topics: file, search, pages, sitemap, url, submit, google, urls, sitemaps, page, need, create.
• Stop Using Domain Authority for SEO Backlinks - SEOs have devised metrics, such as "domain authority," to assess a site for backlink solicitations. Those metrics have nothing to do with Google, however. That's the problem.
  Topics: seo, stop, authority, backlinks, sites, site, organic, google, using, metric, domain, traffic, rankings, page.
• TechCrunch+ roundup: Stealth recruiting, virtual sales kickoffs, Google Cloud’s Q4 - “You’ve got to spend money to make money” is a cliché, but if you’re building a company that hopes to compete in the cloud, it’s just a fact.
  Topics: dont, wilhelm, sales, virtual, alex, roundup, google, ways, techcrunch, recruiting, companies, stealth, crypto, cloud, kickoffs, q4, clouds, web3.
• The Marketer’s Complete Guide to SEO Automation - As marketers, we understand the importance of SEO in driving traffic and generating leads. But all too often, our efforts are hindered by a lack of resources or time.
  Topics: guide, automation, data, tools, generate, google, seo, content, complete, website, marketers, search, tool.
• The Plain English Guide to Demand-Side Platforms (DSP) - As a marketer, you might be focused on creating organic content most of the time. But you should keep in mind that paid advertising is just as important.
  Topics: english, advertising, ad, sourcebest, platforms, google, dsp, manage, plain, demandside, platform, programmatic, youll, ads, guide.
• The Top 11 Search Engines, Ranked by Popularity - Oftentimes, marketers focus heavily on Google when vying for traffic. This makes sense considering Google is undoubtedly the most popular search engine, with over 85% of the search market share.
  Topics: content, search, market, interface, google, ranked, popularity, engine, youre, engines, traffic, ecosia.
• The Ultimate Guide to Google Ads [Examples] - Given Google’s expansive reach, with somewhere with over 8.5 billion searches per day, chances are you’ve seen (and probably clicked on) a Google ad, and so have your potential customers.
  Topics: search, set, ad, keywords, ultimate, click, page, guide, ads, keyword, examples, campaign, google.
• The Ultimate Guide to Google Analytics in 2022 - Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated, and with the latest release — GA4 — things are just about clear as mud.
  Topics: users, site, pages, report, google, guide, data, page, ultimate, user, goal, analytics.
• The Ultimate Guide to Google Data Studio in 2020 - Google Data Studio is now Google Looker Studio, and it's making data reporting even more accessible, visual, and impactful than before. The new interface, features, and functionality have some serious advantages when it comes to visualizing competitive data insights.
  Topics: studio, guide, field, data, source, chart, ultimate, add, create, looker, google, report.
• The Ultimate Guide to Google Sheets - Google Sheets is one of the best tools you can use to store data, track performance metrics, and create dashboards and reports. But while it’s a wondrous tool with countless features and functionalities, it can be hard to grasp for beginners — especially if you need to create a marketing report or dashboard, fast.
  Topics: guide, ultimate, column, click, spreadsheet, need, google, data, sheet, sheets, templates, cells.
• The Ultimate Guide to SEO in 2022 - What is the first thing you do when you need new marketing ideas? What about when you decide it’s time to find a new accounting software? Or even when you notice a flat tire in the car? My guess is you turn to Google.
  Topics: content, links, engine, page, google, ultimate, guide, search, engines, site, seo, pages.
• The future of voice recognition - This post originally published in 2019 has been updated for accuracy and relevance. Voice recognition devices are a growing trend especially when used in a shopping capacity. Research shows that 32% use voice-activated search daily instead of typing, and that 43% shop online with voice-activated devices.  It makes sense the likes of Amazon, Google and Apple would stay ahead of the curve with voice-enabled devices as the public moves more towards voice search on the internet. Such technological advancements are essentially the driving force behind changing consumer behavior. What’s more, as they begin to advance, people are increasingly becoming reliant on voice recognition devices that soon it will be inconceivable to imagine life without them. They’re already a staple in many households across the globe.  Voice recognition assistants are capable of more than just answering your queries for Google. Thanks to technical due diligence investment, software engineers and developers can continue growing the technology. More applications are being made specifically to be compatible with smart devices, such as smart household appliances. They can now help humans with tasks around the home such as controlling the heating, turning lights on and off, and using entertainment systems.  Top Advantages of Voice Enabled Tech Perhaps the biggest advantage of voice enabled device usage is time. It’s much faster to talk than type, so everyday tasks like setting up meetings or reminders, and placing orders becomes more efficient. What are the most popular activities while using such devices? Top three include: Researching products Adding items to cart Tracking a package Beyond boosting productivity, other advantages include increased accessibility to your business or services from those who have physical disabilities where typing is a barrier. It also promotes hands-free working, where notes can easily be dictated and shared instead of typed or written out. Security breaches and cyberattacks are on the rise as we shift more sensitive information accessibility online. Voice enabled tech protects user identities with an authentication layer particularly useful in the banking and medical sectors. Looking to Voice Enable Your Commerce Experiences? With the growth in voice enabled tech and its usage, comes new doors for ecommerce companies. Built effortless, convenient commerce experiences for your customers today. Learn More Important Notes On Voice Recognition The voice recognition market was valued at USD 10.70 billion in 2020 and is expected to reach USD 27.155 billion by 2026, at a CAGR of 16.8% over the forecast period 2021 - 2026. Virtual assistants are driving this growth in retail, banking, and automotive sectors, as well as personal home use. According to Google, 20% of queries on Google’s mobile app and Android devices are voice searches, and the number is expected to grow exponentially. Google’s voice assistant is now available on more than 400 million devices. As we continue to navigate contactless human interaction during COVID-19, voice enabled tech plays an integral role in those advancements. Where do we see the most adoption? Given the high population density of the Asia-Pacific region, both China and India are seeing the largest growth rates, especially using voice enabled functions in mobile banking. The future of voice recognition is looking bright. Given its current global usage both in the home and on the move, it seems as though this technology will only get bigger over the next few years.
  Topics: google, usage, voice, future, recognition, growth, tech, devices, voiceactivated, enabled, using.
• UTM Codes: How to Create UTM Tracking URLs on Google Analytics - How do you know if Facebook is a worthy investment, or if you’re getting enough traffic from your recent promotional campaign? The answer: UTM tracking links.
  Topics: create, analytics, track, utm, google, campaign, marketing, links, code, url, tracking, traffic, urls, codes.
• What Bounce Rates Mean for SEO - Bounce rates only indirectly impact organic rankings. High bounces could indicate slow page loads, poor content, and other flaws — all of which do affect SEO.
  Topics: page, high, content, mean, seo, google, visitors, pages, user, bounce, rate, rates, ranking.
• What Is Small Business SEO? - Despite being a small business, it’s still possible to develop an SEO strategy that helps you stay competitive in your market.
  Topics: local, website, seo, business, google, helps, site, small, image, search.
• What are Google Discovery Ads? Examples + a Campaign Tutorial - With every campaign comes specific goals advertisers want to achieve. For some, it's brand awareness. For others, it's increased website traffic.
  Topics: click, select, discovery, campaigns, upload, examples, discover, google, ads, ad, tutorial, campaign.