Top 2022 resources on google

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• 10 Digital Style Guide Examples from Famous Companies such as Apple, Google & Starbucks - If you've ever wondered how designers at Apple defined every little element in iOS as they were building it, then you're in the right place. As technology is constantly evolving, web design continues to become more formalized. Web designers and developers need to create code that can translate seamlessly from PC to mobile devices, make easy to understand site navigation, and innovate other site capabilities — these are all elements that companies standardize in digital style guides.
  Topics: apple, design, web, guides, typography, google, color, elements, examples, guide, digital, companies, style, famous, starbucks.
• 12 Gantt Chart Examples You'll Want to Copy - Gantt charts. Love ‘em, hate ‘em, or can’t live without ‘em, they’re a reality of a marketer’s life. But how do you make yours stand out from the rest?
  Topics: google, blog, charts, youll, examples, project, tasks, progress, gantt, using, chart, copy, track.
• 20 of the Best Free Google Sheets Templates for 2022 - Google Sheets templates help you create better spreadsheets while saving you valuable time. A template knows what you need and offers it without any manual input, giving you the ability to focus on more important things — such as making sense of the data itself.
  Topics: templates, create, youre, sheets, project, best, need, business, google, template, using, free.
• 21 Google Workplace Apps - Google Workspace is a comprehensive, cloud-based suite of apps to jumpstart productivity. Here's our rundown of Google's apps in Workspace and their purpose.
  Topics: gmail, apps, google, data, googles, application, workplace, create, content, workspace, team, sheets.
• 28 of the Best SEO Tools for Auditing & Monitoring Your Website in 2022 - There's nothing quite like a sudden Google algorithm update to leave you feeling equal parts confused and concerned. It seems as though search engines like Google wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete.
  Topics: monitoring, website, search, keyword, tools, google, auditing, links, mo, keywords, best, page, pages, seo.
• 3 Optimizations for Google Shopping Campaigns - The benefits of Google Shopping are compelling. Advertisers consistently experience strong revenue, traffic, and return on ad spend while often paying less per click than standard search campaigns. Still, the performance of Google Shopping ads, like all ads, could plateau. Thus continuous optimizations are key to sustaining results.
  Topics: shopping, strategy, google, clicks, campaigns, smart, product, products, keywords, advertisers, optimizations.
• 30 Google Sheets Shortcuts Marketers Need to Know - As a marketer, you already know you love Google Sheets for storing data, tracking performance metrics, and creating collaborative reports. But are using the full arsenal of Google Sheets shortcuts available to streamline your workflow and save valuable time?
  Topics: shift, shortcuts, google, insert, pc, command, format, need, marketers, option, keyboard, sheets, know.
• 30+ Best WordPress Plugins for Marketers - Did you know there are over 56,000 WordPress plugins available today?
  Topics: plugins, wordpress, post, seo, forms, plugin, best, features, create, google, website, marketers.
• 4 Reasons to Use Dynamic Search Ads - Dynamic search ads access your website content and deploy artificial intelligence to generate headlines, bids, and targeted search terms automatically. These easy-to-employ text ads are the Swiss Army knife of digital promotion: They work well in many situations.
  Topics: search, ads, dynamic, ad, page, campaigns, google, reasons, pages, dsa, traffic, dsas.
• 5 SEO Trends to Leverage in 2022 [HubSpot Blog Data] - Keeping track of SEO trends is like hitting a moving target.
  Topics: video, words, youtube, voice, leverage, seo, blog, content, page, google, hubspot, search, keyword, data, trends.
• 5 of The Best Apps to Eliminate Duplicate Contacts - Maintaining a contact database with high data integrity is essential for any organization. You need your data to be reliable, accurate, and complete, otherwise, you risk frustrating your customers with the wrong information, being unable to deliver personalized services, and losing faith in your reporting.
  Topics: contacts, duplicate, contact, eliminate, apps, email, duplicates, best, google, salesforce, tools, data.
• 7 Content Marketing Metrics to Consider for Continued Success - No business can survive without customers. While customer retention is incredibly important, attracting new customers is essential to growing your business. Because of this, customer acquisition should be a top priority for business owners. This begs the question, how do you get new customers or clients in the literal or figurative door?
  Topics: success, marketing, content, continued, youre, consider, potential, youll, google, metrics, business, important, customers.
• 7 Simple Digital Marketing Hacks for 2022 - Digital marketing trends are changing constantly. Each year brings new marketing strategies that need to be identified and integrated into the gameplans of large and small businesses alike, otherwise, there's serious money left on the table.
  Topics: content, audience, simple, using, video, small, search, google, digital, marketing, lsas, hacks.
• 8 Discontinued Social Media Channels and Features (+Why They Never Took Off) - What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. You know, like Friendster, Open Diary, and Orkut? A lot of these original social networks go forgotten, but that doesn't make their stories any less important. After all, these networks laid the groundwork for the social media giants we use today.
  Topics: google, features, site, discontinued, took, network, media, networks, friends, users, channels, facebook, ping, social.
• 93 Mobile Games of Zynga - By acquiring Zynga for $12.7 billion, Take-Two Interactive is receiving a huge bench of programmers, millions of users, and (at least) 93 popular mobile games, which we've listed here.
  Topics: app, zynga, lets, mobile, 3d, store, farm, game, view, google, games, friends, puzzle.
• A Beginner’s Guide to Web Analytics - Pageviews, unique pageviews, new visitors, and returning visitors — they all sound similar, but these metrics are not the same. If you don’t know the difference, you could be misinterpreting your website analytics and making some ill-informed decisions. Let’s make sure that doesn’t happen.
  Topics: analytics, beginners, guide, website, visitors, page, traffic, data, user, site, web, google.
• A Practical Guide to Ethical Website Analytics – Top Solutions Reviewed - As technology evolves, so does the power of digital surveillance. One area in which this has become particularly prominent is web analytics. A website that isn’t using ethical website analytics will collect data on where you are, how you use… Continue reading A Practical Guide to Ethical Website Analytics – Top Solutions Reviewed
  Topics: analytics, web, website, solutions, business, practical, gdpr, free, compliant, reviewed, ethical, google, guide, data.
• Ad Tracking: What It Is & How to Do It - Tracking ad engagement and impact has been historically hit-or-miss. There wasn't a universal standard for measuring the success of an ad campaign. In fact, the term ROI (return on investment) wasn't even widely used until the mid-1960s.
  Topics: cookies, users, ads, information, google, help, pixel, user, tracking, ad.
• An Advanced Guide to Product-Based SEO for Online Stores - Boost traffic and increase sales with this product-based SEO guide for eCommerce. Learn 9 practical steps to improve product pages & attract visitors.
  Topics: products, stores, search, include, advanced, page, guide, pages, site, google, productbased, seo, online, product, content, information.
• Are Google Ads SKAGs Effective in 2022? - Single keyword ad groups were once popular in Google Ads campaigns. But has Google's pivot to ad automation made SKAGs less effective?
  Topics: groups, ad, keyword, google, skags, search, match, effective, phrase, skag, ads.
• Benefits of Google’s Search Ads 360, Revamped - Google's updated Search Ads 360 is a big improvement. The interface is consistent with Google Ads. New features include easier cross-platform management, among others. We explain.
  Topics: google, revamped, googles, ads, include, features, benefits, management, advertisers, search, sa360, interface.
• Charts: Top Global Search Engines - Search engines are an integral part of our everyday lives. Google, Yahoo, Bing, and others enable billions of consumers worldwide to locate the content they need quickly. For more than a decade, Google has dominated the industry, consistently processing more than 80% of worldwide queries.
  Topics: statcounter, users, search, charts, global, worldwide, queries, internet, assistants, google, bing, voice, engines.
• Daily Crunch: Google dumps FloC plan, proposes new Topics API for ad targeting - Today our cup overflows with news. There’s simply too much going on to cover in a single newsletter, so I’ve tried to fit in as much as possible.
  Topics: writes, round, crunch, startup, million, targeting, google, dumps, plan, today, data, topics, proposes, raised, know, daily, floc, company, techcrunch.
• Ecommerce Product Releases: March 2, 2022 - Our latest rundown of new services that could help ecommerce merchants includes mobile payments, product recommendations, fulfillment, and more.
  Topics: bigcommerce, announced, releases, monitoring, global, ecommerce, merchants, google, payments, commerce, checkout, product.
• Ecommerce Product Releases: November 15, 2021 - Here is a list of product releases and updates for mid-November from companies that offer services to online merchants. There are updates on shoppable video, B2B fulfillment, social commerce, shopper protection, and shipping enhancements.
  Topics: google, product, integration, platform, video, announced, tiktok, shipping, releases, merchants, ecommerce.
• Everything You Need To Know About Google Web Stories - Google is not a social media channel per se, but one of its features, Google Web Stories, is similar to the stories format that you’d see on popular sites like Instagram.
  Topics: know, web, text, interactive, google, amp, pages, wordpress, video, add, need, seo.
• Everything You Need to Know About Google Contacts - Google Contacts is one of the most widely used contact management tools out there. An essential part of Google's suite of web applications, it stores and organizes contact information, both for personal and professional purposes.
  Topics: contacts, automatically, address, sync, email, account, need, know, google, csv, option, contact.
• Free SEO Tools for Do-it-yourself Analysis - The ability to fix basic SEO glitches can save time and money. Here are five free tools to help.
  Topics: search, analysis, links, site, google, broken, page, multiple, problems, tools, doityourself, free, seo.
• Google Ads Promotion Extensions Can Boost Holiday Sales - The Google Ads promotion extension attaches a clickable discount offer to search ads and could boost sales for some merchants this Christmas season. Click-through rates and conversion rates vary greatly from one business or one ad to the next. Thus one cannot say definitively that using a promotion extension would drive more traffic or sales.
  Topics: extension, google, sales, holiday, ads, ad, promotion, boost, discount, search, dates, extensions, level.
• Google Ads Updates Search Terms Report, Keyword Match, More - Google Ads released a slew of updates in September to provide advertisers more clarity into ad auctions, performance metrics, and more. This transparency is welcome, especially as the holiday season is around the corner.
  Topics: ad, pizza, report, advertisers, budget, terms, restaurants, search, keyword, match, google, ads, updates.
• Google Ads: How to Set Up Account-level UTM Parameters - UTM parameters can help marketers track the performance of Google Ads to individual campaigns, ad groups, and keywords. Unfortunately, manually creating tracking parameter strings takes time and is error-prone. Instead, automate the process. Turn on the account-level Google Click Identifier, set up account-level UTM parameters, and use a script to create ad-group-level custom parameters.
  Topics: ad, url, parameter, google, tracking, template, accountlevel, ads, campaign, group, set, parameters, utm.
• Google Analytics 4 Transition Checklist - Google Analytics 4 is live and ready to use. Here's our quick transition checklist to successfully migrate from Google's Universal Analytics, the current version for most users.
  Topics: ua, google, ga4, universal, transition, report, compare, ensure, sessions, analytics, checklist.
• Google Shares How to Harness the Power of AI at Make it Big 2021 - Data insights from artificial intelligence (AI) technology can help retailers learn more about their customers — and therefore make better…
  Topics: business, insights, think, youre, harness, shares, googles, ecommerce, power, google, products, ai, big, bigcommerce, merchants.
• Google Topics Resembles Contextual Advertising - Google is testing a new privacy-defending ad-targeting feature called "Topics," which sounds like contextual advertising at scale.
  Topics: ad, tracking, comic, resembles, websites, target, contextual, advertising, topics, google, person, cookies, ads.
• Google adds new ways to shop, like turning a website’s photos into shoppable products - Google today introduced new ways to shop through its platform, including both online and via its Google Search mobile app. In an update coming soon to the Google Search app for iPhone, the company will begin to leverage a new machine learning model using on-device processing to recognize the products found in images on a […]
  Topics: shop, photos, lens, adds, turning, google, images, today, results, products, mobile, search, website, websites, shoppable, techcrunch, ways.
• Google eyes TaskMate global launch after Kenya rollout - Google has today launched TaskMate in Kenya, a crowdsourcing app that lets people use smartphones to do tasks and get paid, tapping the growing gig economy. The tech giant said it has rolled out the beta version after a year-long experiment in the East African country and is preparing to introduce it to other countries […]
  Topics: kenya, taskmate, google, eyes, rollout, africa, economy, techcrunch, global, services, launch, businesses, app, platform, tasks.
• Google fails to overturn EU’s €2.42B Shopping antitrust decision - Google’s challenge to a 2017 EU antitrust finding against its shopping comparison service (Google Shopping) has been largely dismissed by the General Court of the European Union. It’s an important win for the Commission’s antitrust division, which — in recent years — has brought a string of enforcements against big tech, including multiple decisions against […]
  Topics: market, googles, overturn, decision, shopping, services, court, fails, google, eus, commission, search, general, antitrust, comparison, techcrunch, 242b.
• Google sued in Europe for $2.4BN in damages over Shopping antitrust case - Google is being sued in Europe on competition grounds by price comparison service PriceRunner which is seeking at least €2.1 billion (~2.4 billion) in damages. The lawsuit accuses Google of continuing to breach a 2017 European Commission antitrust enforcement order against Google Shopping. As well as fining Google what was — at the time — […]
  Topics: techcrunch, search, damages, google, 24bn, europe, sued, shopping, googles, antitrust, results, commission, comparison, case, service, price, general.
• Google, Microsoft Update Ad Extensions, Lead Tracking, More - The latest round of advertising-platform updates includes dynamic ad extensions, off-site lead tracking, and automated descriptions. The changes follow from Google's and Microsoft's emphasis on automating ad functions.
  Topics: extensions, manual, google, ads, group, lead, microsoft, campaign, tracking, dynamic, ad, update.
• How Advertisers are Navigating iOS 14's Mobile Tracking Changes - It's been several months since Apple's iOS 14 update went into effect and the dust has begun to settle. One of the main questions has been, "How are advertisers handling the mobile tracking changes?" Earlier this year, we talked about how this change could impact advertisers, but now, we want to follow up. Have any new strategies evolved? What have advertisers been doing to reach their target audiences?
  Topics: facebook, update, ad, tracking, google, using, ios, target, navigating, advertisers, changes, mobile.
• How Conversion Data Improves Google Ads Automation - For years Google Ads has migrated to automated, machine-learning ad management. But the performance of those automated campaigns is only as good as the conversion data. We explain.
  Topics: conversion, clicks, data, ad, improves, credit, enhanced, value, automation, ads, google, conversions, click.
• How Domain Names Impact SEO - SEO myths surrounding domain names include age, registration length, embedded keywords, and more. Contributor Ann Smarty debunks those while addressing a name's importance in this helpful piece.
  Topics: domains, factor, keywords, impact, seo, registration, ranking, rankings, names, google, domain.
• How FactoryPure Mastered Google Ads and Scaled to 8-Figures in Annual Sales - In their quest to alleviate their allergies, brothers Eugene and Michael Ravitsky procured the ideal air purifier together they launched FactoryPure, and expanded their business to include heaters, generators, air compressors, and other household machinery. In this episode of Shopify Masters, Eugene shares their strategy to finding eight-figure success in a high cost, low margin industry.More
  Topics: annual, keywords, actually, sales, product, generators, didnt, factorypure, scaled, products, lot, ads, theres, google, mastered, 8figures.
• How Google Trends Improves SEO - Google Trends and autocomplete both use data from actual searches. But unlike autocomplete, Trends is not personalized or filtered. It's a valuable source of keyword optimization opportunities.
  Topics: google, seo, search, interest, related, query, shows, improves, queries, target, trends, topics.
• How HTML Headings Help SEO - HTML headings are phrases or short sentences introducing a new section of content. Google has confirmed that headings help communicate the content's purpose. But search engine optimizers often debate how, exactly, Google uses those headings.
  Topics: google, headings, subheadings, structure, snippets, help, content, using, html, seo, search.
• How To Create a Google Sheets Drop-down Menu - A lot of the data you enter into your Google Sheets tables may be repetitive, like tracking whether an influencer you’ve reached out to for a partnership has agreed to working with you or not.
  Topics: progress, google, create, list, change, image, select, menu, set, dropdown, sheets, click, data.
• How to Add Google, iCloud, and Outlook Contacts to Email Marketing Apps - Some of the most commonly used apps at any business are contact management apps like Google, iCloud, and Outlook. These apps are a valuable way to keep your address book accessible on any device and synced with your email, calendar, and cloud storage.
  Topics: icloud, contacts, contact, sync, email, apps, data, outlook, add, google, app, marketing.
• How to Automate Your Business's Reporting Workflows - In business, we all love to have insightful reporting dashboards at our fingertips. When done well, they show us where the business is thriving, which areas are struggling, and if we're on track to reach our goals.
  Topics: workflows, businesss, automate, simple, analytics, reporting, google, sheets, automated, dashboards, reports, business, data.
• How to Create a Perfect Blog Post Template in Google Docs - Blogging has always been an effective content marketing strategy. However, sometimes, it can be difficult to put pen to paper – or more accurately, words to the screen.
  Topics: templates, create, problem, blog, perfect, readers, google, content, docs, post, template, write, know.
• How to Create an Editorial Calendar [Examples + Templates] - If you're anything like me, you're consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and a myriad of Post-it notes stuck around your computer monitor. To the average overseer, it's nothing short of chaos. To the blogger, it's evidence of a (desperate) need for an editorial calendar.
  Topics: blog, management, content, create, sheets, google, different, social, team, templates, editorial, calendar, examples.
• How to Create an Editorial Calendar in Google Calendar [Free Templates] - Whether you're managing thousands of blog posts or a few dozen articles, you know that it's imperative to have an editorial calendar to keep track of it all.
  Topics: calendar, file, post, templates, editorial, blog, create, publish, event, click, free, excel, google.
• How to Diagnose Organic Traffic Losses Using Search Console - Diagnosing a loss in organic search traffic starts with identifying the affected queries and pages. Search Console can do that and more. We explain in this terrific tutorial.
  Topics: links, pages, google, page, console, diagnose, search, using, traffic, losses, loss, organic, clicks, queries.
• How to Do Keyword Research for SEO: A Beginner's Guide - While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.
  Topics: keywords, research, keyword, help, beginners, terms, marketing, content, topics, search, google, seo, guide.
• How to Generate Traffic from Google Discover - Google is not just a search engine. It's also a discovery engine. The difference is huge. Searchers have an idea of what they are looking for. They know what they need. But the discovery engine attempts to discern the interests of searchers regardless of their queries. In a sense, Google Discover informs searchers of what they need before they realize it.
  Topics: sites, traffic, google, searchers, pages, clicks, content, discover, search, generate, include.
• How to Perfectly Manage a PPC Campaign [Template] - In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Google Ads specifically has increased its revenue from year to year. In 2021, Google advertising revenue accounted for $53.1 billion — 81% of Alphabet's overall sales.
  Topics: campaign, perfectly, ads, ad, keywords, template, manage, campaigns, ppc, google, search, youre.
• How to Prevent Click Fraud - When it comes to business, the old adage "You’ve got to spend money to make money," couldn’t be more true. Aside from the financial outlay to develop your product and manufacture it, and all the overhead that comes with owning a business, you are responsible for marketing your product so the public knows that your product exists.
  Topics: ads, google, ad, prevent, fraud, clicks, business, starts, protect, click, plan.
• How to Sell More with Google: Your Guide to Success - Since launching in 1998, Google has evolved from a leading search engine to a powerful sales and marketing channel that…
  Topics: product, shoppers, bigcommerce, listings, ads, free, guide, products, google, campaigns, success, sell, shopping.
• How to Set Up Google Analytics for WordPress - Have you ever wondered what people actually do when they enter your WordPress website?
  Topics: tracking, site, visitors, analytics, google, plugin, information, website, data, wordpress, set.
• How to Sort in Google Sheets - Google Sheets is a great tool for tracking, analyzing, and organizing data for your company or business. While the application is user-friendly, it can be a bit tricky if you’re new to organizing data in a digital spreadsheet. But, don’t worry! Read on for an easy introduction to sorting in Google Sheets.
  Topics: sorting, click, sheets, range, spreadsheet, google, sort, data, titles, filter.
• How to Use Custom Affinity Audiences: From Creation to Stellar ROI - Reaching the right customers with your Google Ads campaigns is critical to increase conversions. While it’s possible that scattershot advertisements could catch the interest of Internet users, it’s far more likely that this general ad approach will result in a disconnect between dollars spent and sales made.
  Topics: audiences, affinity, custom, coffee, creation, interests, segments, segment, google, audience, roi, stellar, ads.
• How to Use Google Autocomplete for SEO - Google autocomplete is a staple for identifying keywords to optimize organic rankings. The tool's functionality has expanded to include refinements and entities.
  Topics: googles, suggestions, search, query, seo, predictions, google, popular, classroom, autocomplete, searchers.
• How to Use SUMIF, SUMIFS in Google Sheets - Analyzing total site traffic by channel for a specific period can seem daunting. But Google Sheets SUMIF and SUMIFS functions make the process straightforward.
  Topics: daily, traffic, affiliate, range, sumif, sheets, google, sumifs, criterion, sheet, channel, formula.
• How to Use the If Function in Google Sheets - One of the most valuable functions in Google Sheets is the "IF" functions.
  Topics: profit, google, return, function, true, denote, formula, value, sheets, store.
• How-To: Conditional Formatting Based on Another Cell in Google Sheets - Conditional formatting is a feature in Google Sheets in which a cell is formatted in a particular way when certain conditions are met. The formatting can include highlighting, bolding, italicizing – just about any visual changes to the cell.
  Topics: conditional, format, select, sheets, cell, google, formula, rule, howto, based, formatting, click, value.
• In the Race Between Amazon and Google, Who Will Be Victorious? - Consumers are shifting from search-engine-based purchasing journeys to online marketplaces and other options.
  Topics: amazon, digital, google, commerce, victorious, consumers, search, purchase, retailer, race, significant, shoppers, online.
• Microsoft partners with Shopify to bring merchant listings to Bing, Edge and Microsoft Start - Earlier this year, Google unveiled a partnership with Shopify that gave the e-commerce platform’s more than 1.7 million merchants the ability to reach consumers through Google Search and other services. Now, Microsoft is announcing a similar deal. The company recently said it’s teaming up with Shopify to expand product selection across its own search engine, […]
  Topics: edge, shopping, company, shopify, merchant, bing, bring, google, merchants, search, partners, product, microsofts, techcrunch, microsoft, listings, start, amazon.
• My Favorite SEO Keyword Tools - Keyword research is knowing what consumers are searching for and their words to describe those items. Contributor Ann Smarty lists her go-to tools, with explanations.
  Topics: keyword, google, free, tool, query, version, content, search, searches, chrome, tools, favorite, seo.
• Quality Score: Why It Matters and 6 Steps to Improve It - Running an ad campaign is no small feat. From narrowing down your target audience to designing your landing page, there are many pieces to the puzzle.
  Topics: score, puzzles, users, ads, page, google, user, quality, ad, matters, landing, steps, improve.
• Reviewing Google Ads Performance at Year-end - It's necessary at year-end to review pay-per-click advertising performance. As with any managed channel, you should expect growth, such as more revenue, transactions, or unique visitors, among other metrics. The review should include broader industry and economic developments.
  Topics: conversion, performance, report, google, revenue, ads, paid, reviewing, conversions, ppc, search, yearend.
• SEO Tools from Google and Bing - Many independent tools emulate the behavior of search engine crawlers. But the best tools come from the search engines themselves: Google Search Console and Bing Webmaster Tools.
  Topics: seo, tools, provides, search, url, site, console, bing, google, reports, webmaster.
• SEO for Brand-name Queries - Organic search results on brand-name queries can influence the buying journey. Brand-driven search results on Google appear in multiple sections, although brands have limited control over their appearance and ranking.
  Topics: search, queries, whats, brandname, control, results, searches, page, changes, brand, twitter, seo, google.
• SEO vs. PPC: When to Optimize and When to Pay for Traffic - If you're struggling to get the word out about your brand new business venture, you’re not alone. Like you, many business owners struggle to acquire customers in the beginning.
  Topics: pay, results, google, marketing, optimize, seo, traffic, target, search, vs, content, ads, ppc, engine.
• SEO: 6 Critical Search Console Reports - Google Search Console provides essential tools to improve traffic from organic search. The data comes from the source: Google itself. Here are six reports to monitor frequently.
  Topics: shows, report, seo, reports, search, google, site, text, pages, links, link, performance, console, critical.
• SEO: Google’s Video Carousels Are a Big Opportunity - Google's search result pages have greatly changed over the past decade. In addition to clickable listings, we now see highly visible, often interactive results in diverse formats. One of the newer sections is video carousels.
  Topics: google, opportunity, videos, carousels, target, seo, big, googles, youtube, search, queries, keyword, text, video.
• SEO: How to Optimize Title Tags for Ecommerce - Google once relied heavily on title tags to match search queries to web pages. That's no longer the case, as Google can discern a searcher's intent and deliver results accordingly. Nonetheless, titles remain important, as contributor Ann Smarty explains.
  Topics: titles, ecommerce, search, query, page, seo, optimize, google, title, tag, searchers, tags.
• SEO: How to Super Search with Advanced Operators - Specialized search queries can help identify missing keywords, specific content, competitors, and much more. Here are 18 essential "operators" with examples.
  Topics: query, page, pages, google, word, search, operators, results, advanced, super, seo, site.
• SEO: Updating Content for Higher Click-throughs - Google claims that it shows dates in organic search snippets when its algorithm determines they would be relevant and helpful. In reality, dates are extremely common and have a big impact on click-throughs. Google offers clear guidelines as to how to communicate dates to its algorithm.
  Topics: dates, date, clickthroughs, updating, substantial, old, snippets, content, seo, higher, google, updated, change, search.
• SEO: Using Wayback Machine, Google Cache - Wayback Machine and Google's cache have important SEO benefits. The former helps monitor changes to competitors' pages. The latter confirms Google's assessment of a page. We explain.
  Topics: wayback, page, google, changes, change, machine, cache, seo, using, pages, rankings, googles.
• Setting Up Google’s Performance Max Campaigns - Google's Performance Max campaigns are the latest iteration in the company's emphasis on automation and machine learning. It's worth testing Performance Max despite the lack of reporting transparency.
  Topics: url, ads, campaigns, google, setting, performance, assets, campaign, asset, max, googles, data.
• Setting Up a Google Ads Dynamic Search Campaign - Setting up a Google dynamic search ad is straightforward. Even a novice can have a campaign up and running in a few minutes. This article is a step-by-step guide.
  Topics: google, dynamic, setting, step, target, ad, ads, pages, campaign, page, search, labels.
• Stop Using Domain Authority for SEO Backlinks - SEOs have devised metrics, such as "domain authority," to assess a site for backlink solicitations. Those metrics have nothing to do with Google, however. That's the problem.
  Topics: seo, stop, authority, backlinks, sites, site, organic, google, using, metric, domain, traffic, rankings, page.
• Structured Snippets: The Low-hanging Fruit of SEO - I addressed rich snippets last week, explaining how they can enhance organic search listings for ecommerce product pages. Structured snippets are similar in concept, but they don't receive as much attention in the context of organic search. I'll address structured snippets in this post.
  Topics: organic, snippets, snippet, google, html, table, data, structured, rich, seo, tables, fruit, lowhanging.
• Structuring Google Ads Campaigns for Success - Google Ads has implemented many changes this year. Most involve more automation. The impact of these changes means advertisers may need to restructure their search campaigns.
  Topics: campaigns, google, broad, tables, ad, oval, search, match, structuring, modified, success, ads, coffee.
• Subscriptions Power Disco Past iOS 14.5, Amazon - The year 2021 has been a doozy for Ben Smith. In March, he celebrated an investment round for Disco, his direct-to-consumer skincare company. In April, Disco's customer acquisition cost increased by a whopping 300% with the release of iOS 14.5. In May, he began selling a top item on Amazon.
  Topics: acquisition, facebook, marketing, amazon, subscriptions, customer, money, ios, google, power, cost, past, disco.
• TechCrunch+ roundup: Stealth recruiting, virtual sales kickoffs, Google Cloud’s Q4 - “You’ve got to spend money to make money” is a cliché, but if you’re building a company that hopes to compete in the cloud, it’s just a fact.
  Topics: dont, wilhelm, sales, virtual, alex, roundup, google, ways, techcrunch, recruiting, companies, stealth, crypto, cloud, kickoffs, q4, clouds, web3.
• The 19 Best Content Marketing Tools in 2020 - While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently.
  Topics: great, marketing, analytics, free, google, help, best, tools, used, content, tool.
• The Death of the Third-Party Cookie: What Marketers Need to Know About Google's 2022 Phase-Out - What do marketers and Sesame Street monsters have in common? They LOVE cookies.
  Topics: advertising, cookie, death, thirdparty, user, need, phaseout, web, data, privacy, know, cookies, googles, marketers, google.
• The Plain English Guide to Demand-Side Platforms (DSP) - As a marketer, you might be focused on creating organic content most of the time. But you should keep in mind that paid advertising is just as important.
  Topics: english, advertising, ad, sourcebest, platforms, google, dsp, manage, plain, demandside, platform, programmatic, youll, ads, guide.
• The Straightforward Guide to the Google Display Network - Millions of dollars are poured into the Google Display Network (GDN) every day. But why? Google offers endless options for marketers to promote their products, so how is this network different?
  Topics: google, targeting, audience, ad, ads, network, display, guide, users, websites, straightforward, gdn.
• The Ultimate Guide to Google Data Studio in 2020 - Having the ability to visualize data helps you unlock invaluable insights for better decision-making in your business and gives you a serious advantage when it comes to getting competitive opportunities.
  Topics: data, field, source, studio, google, report, ultimate, guide, chart, create, add, click.
• The Ultimate Guide to Google Sheets - Google Sheets is one of the best tools you can use to store data, track performance metrics, and create dashboards and reports. But while it’s a wondrous tool with countless features and functionalities, it can be hard to grasp for beginners — especially if you need to create a marketing report or dashboard, fast.
  Topics: guide, ultimate, column, click, spreadsheet, need, google, data, sheet, sheets, templates, cells.
• The Ultimate Guide to SEO in 2022 - What is the first thing you do when you need new marketing ideas? What about when you decide it’s time to find a new accounting software? Or even when you notice a flat tire in the car? My guess is you turn to Google.
  Topics: content, links, engine, page, google, ultimate, guide, search, engines, site, seo, pages.
• The future of voice recognition - This post originally published in 2019 has been updated for accuracy and relevance. Voice recognition devices are a growing trend especially when used in a shopping capacity. Research shows that 32% use voice-activated search daily instead of typing, and that 43% shop online with voice-activated devices.  It makes sense the likes of Amazon, Google and Apple would stay ahead of the curve with voice-enabled devices as the public moves more towards voice search on the internet. Such technological advancements are essentially the driving force behind changing consumer behavior. What’s more, as they begin to advance, people are increasingly becoming reliant on voice recognition devices that soon it will be inconceivable to imagine life without them. They’re already a staple in many households across the globe.  Voice recognition assistants are capable of more than just answering your queries for Google. Thanks to technical due diligence investment, software engineers and developers can continue growing the technology. More applications are being made specifically to be compatible with smart devices, such as smart household appliances. They can now help humans with tasks around the home such as controlling the heating, turning lights on and off, and using entertainment systems.  Top Advantages of Voice Enabled Tech Perhaps the biggest advantage of voice enabled device usage is time. It’s much faster to talk than type, so everyday tasks like setting up meetings or reminders, and placing orders becomes more efficient. What are the most popular activities while using such devices? Top three include: Researching products Adding items to cart Tracking a package Beyond boosting productivity, other advantages include increased accessibility to your business or services from those who have physical disabilities where typing is a barrier. It also promotes hands-free working, where notes can easily be dictated and shared instead of typed or written out. Security breaches and cyberattacks are on the rise as we shift more sensitive information accessibility online. Voice enabled tech protects user identities with an authentication layer particularly useful in the banking and medical sectors. Looking to Voice Enable Your Commerce Experiences? With the growth in voice enabled tech and its usage, comes new doors for ecommerce companies. Built effortless, convenient commerce experiences for your customers today. Learn More Important Notes On Voice Recognition The voice recognition market was valued at USD 10.70 billion in 2020 and is expected to reach USD 27.155 billion by 2026, at a CAGR of 16.8% over the forecast period 2021 - 2026. Virtual assistants are driving this growth in retail, banking, and automotive sectors, as well as personal home use. According to Google, 20% of queries on Google’s mobile app and Android devices are voice searches, and the number is expected to grow exponentially. Google’s voice assistant is now available on more than 400 million devices. As we continue to navigate contactless human interaction during COVID-19, voice enabled tech plays an integral role in those advancements. Where do we see the most adoption? Given the high population density of the Asia-Pacific region, both China and India are seeing the largest growth rates, especially using voice enabled functions in mobile banking. The future of voice recognition is looking bright. Given its current global usage both in the home and on the move, it seems as though this technology will only get bigger over the next few years.
  Topics: google, usage, voice, future, recognition, growth, tech, devices, voiceactivated, enabled, using.
• What Are Remarketing Lists for Search Ads (RLSA)? - Have you ever visited a website, looked at a product, left the site, but then seen an ad for that exact same product you were looking for on Google? I come across ads like this multiple times per week.
  Topics: user, remarketing, bid, search, google, users, business, lists, site, ads, rlsa.
• What Are Responsive Search Ads and Why Should You Use Them? - As a marketer, we've been talking about personalization and responsive advertising for some time now. And that trend isn't going away. In 2019, 72% of display ads were responsive (more than double what they found just two years previous).
  Topics: google, ads, benefits, descriptions, responsive, ad, titles, best, different, search.
• What Bounce Rates Mean for SEO - Bounce rates only indirectly impact organic rankings. High bounces could indicate slow page loads, poor content, and other flaws — all of which do affect SEO.
  Topics: page, high, content, mean, seo, google, visitors, pages, user, bounce, rate, rates, ranking.
• What Is Small Business SEO? - Despite being a small business, it’s still possible to develop an SEO strategy that helps you stay competitive in your market.
  Topics: local, website, seo, business, google, helps, site, small, image, search.
• What Responsive Display Ads Are + How to Create Them [Step-by-Step] - Imagine spending time and resources to create an ad campaign just to get meager results. It's can be discouraging but also difficult to assess.
  Topics: ads, video, ad, stepbystep, images, create, text, responsive, google, add, display.
• What are Google Discovery Ads? Examples + a Campaign Tutorial - With every campaign comes specific goals advertisers want to achieve. For some, it's brand awareness. For others, it's increased website traffic.
  Topics: click, select, discovery, campaigns, upload, examples, discover, google, ads, ad, tutorial, campaign.
• Will Supportive Spending Impact Ecommerce? - The pandemic changed how shoppers think about life generally and the products they use specifically, according to reports from Google, Accenture, and others. This includes picking brands and products for ethical reasons instead of economic ones.
  Topics: example, supportive, google, shoppers, social, ecommerce, brands, products, companies, consumers, support, impact, spending, cause.