Top 2021 resources on google

Best google resource in 2021.
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• 11 of the Best Free Google Sheets Templates for 2020 - Whether your marketing position requires you to send invoices to clients, track website analytics, or create budget and expense reports, you’ve undoubtedly found yourself working with spreadsheets in some form.
  Topics: google, business, sheets, template, marketing, traffic, best, data, project, free, templates, youre.
• 15 of the Best SEO Tools for Auditing & Monitoring Your Website in 2021 - There's nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems as though search engines like Google wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete.
  Topics: google, page, tools, keyword, website, pages, search, mo, free, best, auditing, links, monitoring, seo.
• 2020 Top 25: Our Most Popular Posts of the Year - Contributor Marcia Kaplan emailed me in early February 2020. She described a sickness in China that appeared to be impacting global trade. She called it a virus and suggested that we address it. "Coronavirus Disrupting the Global Economy, Including Ecommerce," Marcia's piece, made our annual top 25 list — articles published during the year with the most page views.  It was the first of dozens of Covid-related stories.
  Topics: posts, ecommerce, video, product, popular, seo, shopify, read, content, google, data.
• 22 Tools for Writing and Distributing Content - Generating informative and meaningful content can strengthen a brand and provide value to its customers. There are many tools to help. Here is a collection of new and updated tools to ...
  Topics: search, tools, content, data, writing, google, newsletter, distributing, writers, share, help, tool.
• 3 Google Ads Strategies to Drive More Sales this Holiday Season - We’ve all heard the 2020 “un” words: unprecedented, unexpected, unpredictable. But as we approach this year’s holiday season, we can…
  Topics: campaigns, google, holiday, strategies, sales, search, ads, shopping, youre, products, drive, ad, online.
• 4 More Google Ads Scripts to Automate Tasks, Save Time - Google Ads scripts automate routine tasks. Last fall, I shared three such scripts that are helpful to me. In this post, I'll address four additional Google Ads scripts that automate tasks and save time.
  Topics: terms, scripts, script, automate, metric, tasks, impressions, save, google, ads, email, search, number, account.
• 4 Uses for Google Ads’ New Insights Tab - Google Ads introduced Insights in late 2020. The new beta feature will roll out to advertisers in the coming months. Similar to the Keyword Planner, Insights provides advertisers a sense of trending keywords.
  Topics: insights, searches, relevant, keywords, search, audiences, trending, example, advertisers, uses, google, ads, tab.
• 42 Ideas for Your 2021 Small Business Marketing Strategy - Whether you're in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important. In fact, consumers learn about local businesses online more than anywhere else. In 2019, 70% of shoppers surveyed say the ability to shop in-person or in a store was important when deciding which brand or retailer to buy from.
  Topics: strategy, small, social, media, youre, website, google, ideas, help, free, customers, business, marketing.
• 5 Practical Uses for Google Ads Editor - Many tools can help manage a Google Ads account. But the most effective, in my experience, is Google Ads Editor. It's an offline application to download an account and make bulk edits and additions. The tool has saved me days of tedious work by turning hours-long tasks into minutes.
  Topics: account, google, practical, editor, duplicate, keywords, campaigns, group, uses, groups, ads, ad.
• 7 Best Event Registration Tools - When it comes to event marketing, there are many tasks that need to be completed prior to (as well as during and after) your event. This can become overwhelming, especially if you're on a small team. 
  Topics: event, form, forms, online, registration, best, tool, tools, plan, google, free.
• 75 Stop Words That Are Common in SEO & When You Should Use Them - From blog titles to URL slugs, you might not realize how frequently you use SEO stop words. But, to be fair, if Google doesn't pay much attention to them, why should you?
  Topics: content, help, keywords, seo, search, titles, google, common, url, stop, words.
• 9 Custom Reporting Tools For Your Marketing Team - When it comes to creating reports for your data, sometimes a pre-built dashboard, table, or template will do the trick. But what happens when your current tool doesn’t have a pre-built report that meets your needs or includes the metrics and dimensions you want to use?
  Topics: tools, reporting, business, google, marketing, team, custom, data, unique, analytics, hubspot, reports.
• A Beginner’s Guide to Web Analytics - Views, new visitors, returning visitors — they sound similar but these metrics are not the same. If you don’t know the difference, you could be misinterpreting your website data and making some ill-informed decisions.  
  Topics: unique, site, website, guide, web, traffic, google, data, page, analytics, beginners, visitors.
• A Brief History of Productivity: How Getting Stuff Done Became an Industry - Anyone who’s ever been a teenager is likely familiar with the question, "Why aren’t you doing something productive?” If only I knew, as an angsty 15-year-old, what I know after conducting the research for this article. If only I could respond to my parents with the brilliant retort, "You know, the idea of productivity actually dates back to before the 1800s." If only I could ask, "Do you mean 'productive' in an economic or modern context?"
  Topics: food, productivity, brief, war, things, available, idea, history, getting, technology, stuff, industry, google, tools, todo.
• A Comprehensive Guide to Local SEO in 2021 - Local search is powerful for small businesses: 46% of all Google searches are looking for local information, which means if your business isn't optimized for local search, you could be missing out on potential customers who are ready to shop in your area. In short, local SEO is critical if you want your business to stay relevant.
  Topics: seo, content, links, google, guide, website, business, optimize, location, local, comprehensive, search.
• A Data Studio Template to Automate Ecommerce KPIs - Automating key performance indicators streamlines data collection and enables real-time reporting. Collecting and reporting from multiple data sources is possible in Google Data Studio, an excellent platform. To help, I've created a free Data Studio template that you can use for your business. I'll explain the template in this post.
  Topics: ive, automate, kpis, reporting, data, sources, studio, google, source, template, collection, ecommerce, analytics.
• A Day in the Life of an SEO - Search engine optimizers are like black sheep in a family. Our work is often misunderstood. Colleagues wonder what we are doing or how we make money for the company. Why do we read blog posts all day, they sometimes ask? Success in organic search can be elusive.
  Topics: day, seo, clients, urls, life, organic, traffic, recommendations, search, google, tests.
• Act now before Google kills us, 135-strong coalition of startups warns EU antitrust chief - A coalition of 135 startups and tech companies with services in verticals including travel, accommodation and jobs have written to the European Commission to urge antitrust action against Google — warning that swift enforcement is needed or some of their businesses may not survive. They also argue the Commission needs to act now or it […]
  Topics: kills, chief, google, eu, shopping, act, techcrunch, antitrust, commission, startups, search, services, competition, market, letter, coalition, warns.
• Amazon acquires Indian retail startup Perpule - Amazon has acquired a startup in India that is helping offline stores go online, the e-commerce group’s latest attempt to make inroads in the world’s second most populous nation where brick and mortar continue to drive more than 95% of sales. The American e-commerce group said on Tuesday evening that it has acquired Perpule, a […]
  Topics: techcrunch, amazon, startup, stores, acquires, india, million, offline, google, retail, indian, recent, perpule.
• Attributing Sales to Email Marketing Is Not Always Easy - Attributing sales to email marketing can be difficult. A typical customer journey involves multiple touchpoints, such as email, organic search, and social media. The better we understand the impact of each channel on conversions, the better we can optimize that channel for growth.
  Topics: google, easy, offer, email, analytics, sales, attributing, opens, address, codes, code, recipients, marketing.
• August 2020 Top 10: Our Most Popular Posts - Our mission since 2005 is to publish articles, webinars, and podcasts to help ecommerce merchants. What follows are the 10 most popular articles that we published in August 2020. Articles from early in the month are more likely to make the list than later ones.
  Topics: read, articles, video, web, merchants, posts, ecommerce, updates, popular, product, list, google.
• Banned by Google Ads, SpyGuy.com Ponders Alternative Channels - Ecommerce entrepreneurs understand the need for multiple revenue channels.  Relying exclusively on, say, Facebook or Amazon or Google can lead to disruptions. And that's what happened to Allen Walton's company, which depends on Google Ads for most of its traffic and revenue.
  Topics: cameras, spyguycom, banned, ads, thats, ive, channels, business, lot, google, sell, products, ago, alternative, ponders.
• Beardbrand’s Technology Stack: Platforms, Apps, Services - An ecommerce company is a collection of platforms, apps, and service providers. That's certainly the case with Beardbrand, the company I launched in 2012. James Wilson is Beardbrand's growth marketing manager. I asked James to describe our technology stack, hoping that the decisions we've made (good and bad) can help other merchants.
  Topics: page, beardbrands, google, stack, yes, apps, technology, services, shopify, weve, pretty, platforms, great, website, beardbrand.
• Big Changes from Google Ads in 2020 - The year 2020 witnessed raging Australian wildfires, a presidential impeachment, and the Covid-19 pandemic. Google Ads had some big changes this year, too.
  Topics: report, smart, performance, advertisers, big, search, google, clicks, queries, shopping, changes, ads.
• Bing PPC Ads: How They Work (and Compare to Google Ads) - If Googling has ever let you down, you may have come across another search engine called Bing.
  Topics: ads, ppc, bing, work, adwords, compare, users, engine, google, ad, higher, search.
• Buy on YouTube? The platform is testing a sales tool - By clicking on the "super bag", users will be redirected to a purchase page where the products, related videos and sale options will be located.
  Topics: shopping, google, sales, products, bag, youtube, video, tool, users, buy, platform, wants, testing, videos.
• Canalys: Google is top cloud infrastructure provider for online retailers - While Google Cloud Platform has shown some momentum in the last year, it remains a distant third behind Amazon and Microsoft in the cloud infrastructure market. But Google got some good news from Canalys today when the firm reported that GCP is the No. 1 cloud platform provider for retailers. Canalys didn’t provide specific numbers, […]
  Topics: techcrunch, help, technological, retailers, canalys, amazon, cloud, infrastructure, big, provider, retail, google, market, online.
• Changes to Google Ads Impact Campaign Setup - Google has recently announced three changes that will force advertisers to rethink how they set up campaigns. The changes are: broad match modifier moving to phrase match, responsive search ads becoming the default ad type, the decision to not create alternative tracking identifiers.
  Topics: modified, ads, type, ad, impact, oval, broad, campaign, advertisers, changes, match, setup, google, phrase.
• Charts: Conversion Rates by Ad Channel - Benchmarking digital marketing campaigns is a good way to track their effectiveness. Monitoring conversion rates will help optimize the creative, target market, placement, and channel. But a better indicator of marketing success is the cost per conversion.
  Topics: charts, rates, average, display, return, google, ads, channel, marketing, overall, ad, conversion.
• Climb the Search Rankings with This Google SEO and SERP Course - Learn how to increase your brand visibility on a budget.
  Topics: google, engine, serp, started, seo, learn, youtube, rankings, climb, search, youll, course.
• CommerceCo Recap: SEO Entities vs. Keywords - Some search engine optimizers believe “entities” have supplanted keywords as the foundation for organic rankings. But it doesn’t mean that keywords are irrelevant. Within SEO, entities are the people, places, things,
  Topics: googles, entities, keywords, vs, commerceco, knowledge, harrison, seo, ford, search, graph, things, google, recap.
• Converting Cold Traffic: How $200K in Ads Generated $1.8M in Revenue - Ace Reunis and his team at Threadheads have turned print-on-demand on its head to create a three-in-one business. As an apparel brand, illustration studio, and printing hub in one, Threadheads specializes in unique pop culture apparel without playing the high sales volume game. In this episode of Shopify Masters, Ace shares with us how he leverages social ads to scale to a multimillion dollar brand.More
  Topics: youre, need, website, converting, generated, dont, brand, product, 200k, cold, google, ads, 18m, really, traffic, thats, revenue.
• Cookieless Browsers Will Upend Ad Tracking - Trends toward greater consumer privacy may force ecommerce marketers to change methods of measuring performance, including turning to "marketing mix modeling," a 70-year-old technique. Most digital marketers depend on some form of multi-touch attribution modeling to measure the effectiveness of their various promotions.
  Topics: mmm, attribution, browsers, tracking, upend, advertising, privacy, google, marketers, ads, mix, ad, cookieless.
• CopySmiths Founder on Content Marketing by the Numbers - Kat McKinnon's agency, CopySmiths, produces hundreds of blog posts per month for, mainly, ecommerce clients. She's developed a formula of sorts for getting those posts ranked in Google's search results. "You need between 1,000 and 1,500 words for a blog article," she told me. "Definitely not 600. Avoid 800, unless you're literally just answering a short question."
  Topics: write, clients, keyword, article, need, include, collar, marketing, copysmiths, numbers, words, google, content, founder, martingale.
• Daily Crunch: Alibaba faces antitrust probe - Chinese authorities investigate an e-commerce giant, Google may be tightening its grip on research and VCs weigh in on the year’s biggest surprises. This is your (briefer than usual) Daily Crunch for December 24, 2020. The big story: Alibaba faces antitrust probe China’s State Administration for Market Regulation said that it’s investigating the e-commerce giant […]
  Topics: giant, google, crunch, research, alibaba, grip, company, extra, platforms, vcs, antitrust, daily, faces, probe.
• Data Strategies for Online Stores: How to Combine All Your Data & Create a Single Source of Truth - Data powers ecommerce decisions & these data strategies help you understand & interpret data about customer behavior so you can make profitable choices.
  Topics: combine, companies, marketing, stores, ecommerce, online, visualization, aggregator, decisions, warehouses, single, strategies, data, google.
• Facebook Ads vs. Google Ads: Which is Better for Your Brand? - If you're reading this article, it's likely because you're considering running digital ads.
  Topics: platforms, facebook, better, google, search, youre, ads, users, campaign, target, platform, vs, brand.
• February 2021 Top 10: Our Most Popular Posts - Since 2005 we’ve published thousands of articles, webinars, and podcast episodes to assist ecommerce merchants. What follows are the most popular articles that we published in February 2021. Articles from early in the month are more likely to make the list than later ones.
  Topics: marketing, read, list, popular, tools, ecommerce, articles, content, google, sales, merchants, posts.
• Google Ads Decreases Search Terms Visibility - In early September, Google Ads announced that the search terms report would disclose fewer user queries. The explanation from Google is to "maintain our standards of privacy and strengthen our protections around user data." The search terms report allows you to see the actual queries from users.
  Topics: queries, accounts, visibility, clicks, advertisers, keywords, decreases, data, google, hidden, terms, ads, search.
• Google Ads vs. AdSense: We Break Down the Differences - When it comes to generating traffic and brand awareness, digital advertising is the way to go. It's surpassing traditional advertising, and Google is a huge reason why. As one of the biggest digital advertising platforms, Google is responsible for 37.2% of total U.S. digital ad spending alone.
  Topics: break, site, auction, bid, advertisers, display, google, search, differences, ads, adsense, vs, ad.
• Google Analytics update uses machine learning to surface more critical customer data - If you ever doubted the hunger brands have for more and better information about consumers, you only need to look at Twilio buying customer data startup Segment this week for $3.2 billion. Google sees this the same as everyone else, and today it introduced updates to Google Analytics to help companies understand their customers better […]
  Topics: learning, youtube, google, machine, data, marketers, analytics, critical, customer, information, using, help, update, understand, uses, techcrunch, surface, customers.
• Google Cache: How to View Cached Pages - Cached pages is an undeniably useful tool when you come across a web page that is performing poorly, or temporarily down for some reason.
  Topics: slow, cached, pages, cache, google, page, youre, check, view, website, web.
• Google Lighthouse SEO Scores of Every Shopify Theme - This post addresses the SEO capabilities of every Shopify theme, using Lighthouse, across various page types — home, products, collections, blogs — for desktop and mobile.
  Topics: results, testing, data, structured, seo, theme, rich, guidance, lighthouse, google, scores, shopify, tool.
• Google Maps Marketing Strategy: The Ultimate Cheat Sheet - When I’m looking for a business that will have what I need, whether it’s food or office supplies, I use Google Maps. I know that the search results will give me enough information to pick the best option, like reviews, ratings, photos, and location information.
  Topics: strategy, location, reviews, business, local, marketing, businesses, sheet, profile, google, ultimate, maps, customers, cheat, search.
• Google Tables Can Help with Projects, Products, Support - Thanks to a new service from Google, small and mid-sized merchants may have a new option for lightweight project management, help desk ticket tracking, and similar tasks. Google Tables blends some of the features and capabilities of a structured database with a simple spreadsheet.
  Topics: products, support, tables, template, help, project, product, projects, google, templates, structured, example, tasks, simple.
• Google backs one-year-old Indian startup DotPe in $27.5 million fundraise - Google’s latest investment in India is a startup that is helping businesses come online. One-year-old DotPe, a Gurgaon-based startup, said on Friday it has raised $27.5 million in its Series A financing round. The round was led by PayU, with participation from existing investor Info Edge Ventures and Google. The young startup, now valued at […]
  Topics: merchants, startup, building, customers, million, india, helps, businesses, google, techcrunch, backs, oneyearold, dotpe, payu, indian, fundraise.
• Google now lets you virtually try on makeup using AR, shop from influencer videos - If you’ve ever used a Snapchat or Instagram filter, you know that one of the popular use cases for AR (augmented reality) is to change up your appearance with virtual makeup — like a different shade of lipstick or eyeshadow, for example. Today, Google is moving into this space, as well, with the launch of […]
  Topics: try, virtually, techcrunch, ar, lets, shopping, social, feature, videos, shop, product, google, tryon, using, makeup, influencer, search, googles.
• How Brands Like Google, Twitch, and Sephora Built Brand Communities — and How You Can, Too - Over the past few decades, companies, marketing departments, and c-suites have used the term "community" to refer to a smorgasbord of ideas, from wide-ranging organizational investments — such as neighborhood events or charity partnerships — to online forums and even simple email lists.
  Topics: sephora, relationships, google, built, brands, local, members, twitch, community, food, brand, beauty, communities, groups.
• How to Become an SEO Expert, According to HubSpot’s SEO Team - Braden Becker’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. In college, he studied Writing & Rhetoric, which helped him land his first job as a copy editor at a B2B trade publication. As he progressed through his career, Braden pivoted to content marketing, where he worked as an editor at a SaaS company and then as a content manager at the world’s largest environmental services firm.
  Topics: hubspots, engines, expert, google, content, research, start, website, blog, data, according, team, search, seo.
• How to Create a Revenue-Generating Google Ads Campaign - The trouble with search engine optimization (SEO) is that it takes a long time to work and doesn’t come with any guarantees. Pay-per-click (PPC) advertising, on the other hand, can provide results a lot faster. For companies that have no organic presence and need ROI fast, a paid ad is sometimes your best bet for driving traffic to (and conversions from) your website.
  Topics: marketing, campaign, ads, term, set, youll, create, search, ad, revenuegenerating, content, google.
• How to Create a YouTube Channel Step-by-Step - If you're reading this article, I probably don't need to tell you that video content accounts for over 74% of all online traffic, or that over five billion YouTube videos are watched every single day. You already know video is an important channel, and you're ready to start leveraging YouTube for your own business. I'm here to show you how to do it.
  Topics: account, google, youll, create, youtube, channel, stepbystep, enter, click, brand, basic.
• How to Design Content Remarketing Campaigns That Actually Work - You know content marketing works, so you've been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come -- they find your content in search results and in their social media feeds. But they may not fill out a form and become a lead right then and there. It's not always because they're not interested in your message -- so how do you recapture those viewers who left your site?
  Topics: create, campaigns, audience, actually, ad, design, site, ads, example, work, google, display, content, remarketing.
• How to Determine a Bidding Strategy for Different Types of Ads - When I first learned how to ride a bike, I remember being scared. It was a daunting process because I'd never done it before and was terrified of falling. I actually remember feeling similarly when I first started getting into paid advertising campaigns at the marketing agency I worked at. The first time doing anything can be an intimidating process.
  Topics: ads, good, facebook, spend, target, determine, different, bidding, cost, google, types, strategy, bid.
• How to Find & Add Nofollow Links to Your Website [Step by Step] - Ever watch those game shows where contestants have to find the designer product in a sea of knockoffs?
  Topics: add, using, links, tell, page, nofollow, youre, step, link, text, website, google.
• How to Get Quick Wins for Your Online Store - Give your store an instant boost! More traffic, more conversions, & higher order values — make these a reality with winning tips from an eCommerce expert.
  Topics: remarketing, google, audience, ads, quick, online, youre, marketing, product, store, email, customers, products, wins.
• How to Get a Google Ads Certification - Google Ads is one of the most effective advertising tools to get more traffic to your website, and generate more leads. In fact, most businesses see an average of 200% ROI on their Google Ad spend.
  Topics: certification, exam, ads, dont, google, platform, youre, marketing, learning, learn.
• How to Make a Timeline Graphic in Google Docs, Word, Excel, Google Sheets, and PowerPoint - Infographics are a great way to capture user attention and communicate key concepts. Why? Because they combine relevant information with graphic impact to increase retention and engagement.
  Topics: format, timeline, create, graphic, word, insert, add, excel, dates, google, information, sheets, select, powerpoint, docs, data.
• How to Name Product Categories - Category names on an ecommerce site have a huge impact on organic search rankings and on-site conversions. To determine the right names: Start by listing all categories on competitors' sites and marketplaces. Next, add additional category names that may apply to your products. Then determine the search volume for each term.
  Topics: yoga, search, competitors, pants, category, google, names, categories, number, products, product, volume.
• How to Optimize Your Content for Google's Featured Snippet Box - In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. This actually pushes organic results further down the page. So what does that mean for SEOs?
  Topics: featured, content, results, snippet, box, search, googles, query, optimize, page, snippets, google, appear.
• How to Successfully Migrate a Website Without Harming SEO [Checklist] - An outdated website won't represent your brand well.
  Topics: checklist, old, migration, seo, search, google, crawl, migrate, urls, update, website, site, redirects, harming, successfully.
• Introduction to Google Analytics 4 - Google Analytics has come a long way since it launched in 2005. Version 4 is the latest iteration. It enables the blending of online and offline user activity into one reporting stream.
  Topics: google, reporting, create, page, online, tag, introduction, trial, version, property, analytics.
• Is Page One Overrated? The Truth About Organic Search Results - For many marketers, ranking on page one of Google is the ultimate sign that your piece of content has made it. 
  Topics: page, search, google, youre, overrated, results, content, keywords, focus, truth, users, seo, organic.
• July 2020 Top 10: Our Most Popular Posts - Our mission since 2005 is to publish content to help ecommerce merchants. What follows are the 10 most popular articles that we published in July 2020. Articles from early in ...
  Topics: ecommerce, product, business, products, companies, popular, help, online, google, read, content, posts.
• Learn Facebook Ads, SEO, Google Analytics, and More in this $40 Digital Marketing Bootcamp - Plus, YouTube, Reddit, Mailchimp, and Amazon, too.
  Topics: google, online, marketing, business, trillion, seo, bootcamp, bundle, course, stack, analytics, ads, facebook, digital, youll, learn.
• Learning SEO? The Beginner's List of Resources to Get Started - You can't get a degree in SEO. Books on SEO quickly become out-of-date.
  Topics: resources, content, youre, marketing, learning, beginners, google, posts, started, list, seo, search, blog, courses.
• Marketing Attribution: Seeing the Customer Journey More Clearly -  "What led a customer to buy from you?" It’s a simple question that becomes difficult to answer the more you start digging into it. The goal of marketing attribution is to help answer that question. But it all starts with laying the foundation for better attribution and understanding how different models will shape the way you view your marketing.More
  Topics: campaign, ads, google, clearly, analytics, journey, utm, marketing, seeing, attribution, user, credit, customer, different.
• Meet Your Customers Where They Are This Holiday Season - The holidays are fast-approaching and this year’s unique challenges are having us take a trip back to the drawing board.…
  Topics: google, products, omnichannel, strategies, holiday, instagram, help, facebook, reach, product, musttry, customers.
• Mercado Shops and Google Shopping Join Forces to Benefit Small- and Medium-Sized Businesses - This integration will allow sellers and businesses that use Mercado Shops to give visibility to their products through smart Google Shopping campaigns.
  Topics: small, forces, businesses, shopping, sellers, mercado, benefit, shops, mediumsized, google, join, store, simple, allow, integration.
• November 2020 Top 10: Our Most Popular Posts - Our mission since 2005 is to publish independent content to help ecommerce merchants. What follows are the 10 most popular articles that we published in November 2020. Articles from early ...
  Topics: posts, marketing, ecommerce, list, content, read, campaigns, nov, popular, google, holiday.
• Opportunity Knocks: 9 Niche Market Examples With Untapped Business Potential - Identifying a niche market can be one of the most effective ways to start a business off on the right foot or save an existing store that’s struggling to make sales. Here’s how to find a niche market, along with nine examples of niche markets and products you can sell to them.More
  Topics: google, business, inspire, product, products, examples, market, idea, finding, audience, specific, niche, ideas.
• Privacy Changes on Apple Devices, Chrome Will Impact Targeted Advertising - Privacy-related changes impacting Apple mobile devices and Google's Chrome browser will make it more difficult for businesses to target advertising at specific customers across platforms, applications, and devices. At issue are two separate technologies that are connected because of their privacy implications.
  Topics: ios, privacy, app, apple, changes, idfa, devices, targeted, user, advertising, safari, ahene, facebook, advertisers, google, chrome, cookies, impact.
• SEO Writing: 12 Tips on Writing Blog Posts That Rank on Google - If you've ever written a blog post before, you know how much time it can take.
  Topics: content, page, keyword, search, post, seo, rank, tips, writing, blog, keywords, posts, google.
• SEO for Google Shopping - Google has a storied history with services for ecommerce products. The first was Froogle. Then Google Base absorbed Froogle. Both provided a method for merchants to inform Google about their products to improve visibility in organic search results.
  Topics: terms, means, seo, listings, product, google, shopping, base, feed, free, search.
• SEO: Google’s Product Knowledge Panels Drive Impressions (but Not for Amazon) - Every merchant wants to beat Amazon in Google's organic search listings. The easiest way? Upload data for placement in Google’s product knowledge panel. Product knowledge panels contain information you’d typically find on a product detail page, such as a product description, images, and reviews.
  Topics: merchant, product, data, panels, google, seo, knowledge, impressions, panel, drive, shopping, search, amazon, organic, free, googles.
• Seven Ways to Create New Content for the Holidays - Streamline content production & enjoy a holiday sales boost when you delight customers with these fun, helpful ideas. Plus: how to quickly spread the word.
  Topics: holiday, create, products, best, ways, social, holidays, help, posts, email, google, seven, content.
• Shopping Ads on Google: What Every New Seller Ought to Know - Shopping ads are some of the most clicked ads Google has to offer. Regardless of your budget or desire to actively manage campaigns, there is a path to success for you with Shopping Ads. Learn how to craft the perfect shopping feed.More
  Topics: smart, campaign, ought, campaigns, products, seller, google, feed, product, shopping, know, listings, ads.
• The 13 Best Smart Home Devices & Systems of 2021 - In 2021, smart home systems and devices are more impressive and all-encompassing than ever.
  Topics: system, control, youre, google, devices, alexa, best, systems, smart, assistant, products.
• The Beginner's Guide to Structured Data for Organizing & Optimizing Your Website - It’s Friday afternoon, and your team is jonesing for Happy Hour.
  Topics: tool, beginners, guide, website, data, page, structured, results, google, organizing, content, optimizing, search, markup.
• The Comprehensive Guide to Impression Shares - Online advertising is booming.
  Topics: budget, number, comprehensive, ad, impressions, ads, share, shares, search, google, guide, keywords, impression.
• The Plain English Guide to Demand-Side Platforms (DSP) - As a marketer, you might be focused on creating organic content most of the time. But you should keep in mind that paid advertising is just as important. When you manage the paid ads for your business, you can go through individual ad managers such as Google Ads or Facebook Ads. However, that's not the only option. You can also use demand-side platforms (DSP), which are automated, as a way to purchase and manage your online ads.
  Topics: english, google, programmatic, ads, plain, dsp, platforms, ad, facebook, demandside, youll, guide, manage, platform, advertising.
• The SEO Benefits of Web Scraping - In "SEO for Google Shopping," I addressed the need to optimize product feeds. I stated that including keyword product descriptions and titles in the feeds was scalable with "scraping." But I didn't describe it further. In this post, I’ll explain scraping.
  Topics: scraper, google, search, web, example, website, scraping, page, tools, seo, benefits, results.
• The Simplified Guide to Google's RankBrain Algorithm - Not long ago, if you wanted to find a place to eat, you needed to search for a term like “Boston restaurants”. But, today, you can instantly find a good restaurant that’s nearby if you just search for the term, “Where should I go for dinner?”
  Topics: intent, algorithm, content, page, relevant, simplified, searchers, rankbrain, pages, guide, googles, search, google.
• The Straightforward Guide to the Google Display Network - Millions of dollars are poured into the Google Display Network (GDN) every day. But why? Google offers endless options for marketers to promote their products, so how is this network different?
  Topics: websites, targeting, straightforward, audience, google, ad, network, gdn, users, display, guide, ads.
• The Ultimate Collection of Free Content Marketing Templates - Does any aspect of your job intimidate you? For content creators, sometimes the most stressful part of the role can be opening a completely blank document to start a new project.
  Topics: help, collection, marketing, template, templates, calendar, create, free, content, google, post, ultimate, social.
• The Ultimate Guide to Google Search Console in 2021 - What is Google Search Console? Google Search Console (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages.
  Topics: pages, click, average, guide, search, performance, ultimate, gsc, page, google, site, console, identify.
• The Ultimate Guide to SEM (Search Engine Marketing) - Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers.
  Topics: search, ultimate, youre, google, keywords, engine, ad, sem, strategy, keyword, marketing, guide, paid, ads.
• The Ultimate Timeline of Google Algorithm Updates (+ Recommendations) - Google is a fickle beast. The search engine is imperative to the success of your web content, but no one truly knows how the Google algorithm works (except for the elusive Google search-quality team, of course).
  Topics: updates, results, website, timeline, content, websites, algorithm, mobile, better, update, recommendations, ultimate, search, google.
• Three Ways Any Business Can Drive Traffic to their Online Store - Almost every store wants to increase their traffic. But how do you get started? From free to paid, use these three strategies to boost your reach and revenue.
  Topics: ads, traffic, drive, online, store, business, questions, ways, product, social, google, content, page, search.
• U.S. vs. Google: How the Antitrust Lawsuit Impacts Merchants - On October 20, the U.S. Department of Justice and 11 states filed an antitrust lawsuit against Google. In this article, I’ll provide an overview of the case. Throughout, I’ll concentrate on what means for merchants.
  Topics: justice, merchants, advertising, google, antitrust, googles, lawsuit, agreements, internet, doj, impacts, partners, vs, exclusionary, search.
• Understanding Google Ads Impression Share - I'm frequently asked by Google Ads advertisers how their campaigns compare with competitors. It’s an imprecise question. It could refer to performance, exposure, messaging, or more. The most relevant answer is typically impression share — the percentage of impressions your ads receive compared to the total available.
  Topics: competitors, rate, ads, google, share, understanding, ad, view, auction, example, impression.
• Understanding Google’s Smart Shopping Campaigns - I’ve written many articles in the last year that address Google Ads' automation. Used carefully, automation — bidding, dynamic copy, scripts —  can free up time for strategy. In this post, I’ll focus on Smart Shopping campaigns for Google Shopping.
  Topics: smart, ads, search, google, shopping, campaign, conversion, standard, understanding, set, googles, campaigns.
• User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users - Many businesses aim for their websites to rank highly in search engines, but it's a moving target.
  Topics: video, search, user, boost, engaging, pages, rank, googles, page, seo, experience, engagement, google, users.
• Using Google Analytics to Optimize Google Ads - The Google Ads reporting suite in Google Analytics is essential for advertisers looking to drive profitable sales. I'll explain the setup and analysis process in this post. Before you can view Google Ads reports in Google Analytics, complete a couple of steps.
  Topics: sessions, using, report, data, google, clicks, ads, optimize, mobile, reports, analytics, search.
• Using Google Tag Manager to Track Visitor Interactions - Online merchants need data to drive decisions. An example is tracking visitor activity. In this post, I'll review how to set up the reporting of common site interactions using Google Tag Manager.
  Topics: ill, google, pricing, using, event, track, interactions, manager, visitor, clicks, click, tag, view.
• Using Site Search Reports in Google Analytics to Improve Product Selection - Internal site search is the equivalent of someone walking into a physical store and asking for a product. The storekeeper would develop an understanding of what shoppers want based on these requests. In the digital world, Google Analytics can store all of these questions. In this post, I'll address how to configure site search in Google Analytics to improve your ecommerce product selection.
  Topics: using, search, improve, selection, report, site, terms, analytics, visitors, phrases, reports, data, revenue, product, google.
• What Are Core Web Vitals? + How to Improve Yours - Long gone are the days of dial-up internet when web pages loaded line by line.
  Topics: experience, vitals, google, web, core, page, pages, improve, site, load.
• When to Apply Google Ads Recommendations (or Not) - The work of a pay-per-click ad specialist is seemingly never complete — more optimizations are always possible. Google Ads provides a recommendations tab to help. These include changes to core account components.
  Topics: campaigns, recommendation, keywords, google, include, ad, apply, advertisers, score, ads, recommendations.
• Working Remotely? Try These 35 Tools for Better Communication, Collaboration & Organization - Today, you and your team are expected to perform at the same level no matter where you're working from.
  Topics: tools, allows, try, create, remotely, work, management, remote, better, team, collaboration, working, project, platform, organization, google, communication.
• e-Conomy Africa 2020 - Africa's $180 Billion Internet Economy Future: Google & IFC (Infographic & Report) - Africa’s Internet economy is transforming development on the continent by fostering economic opportunities, creating jobs, and providing innovative solutions to complex challenges, like access to healthcare, education, and finance.
  Topics: startups, infographic, digital, african, economy, africa, future, billion, report, ifc, google, venture, potential, growing, internet, africas.
• ‘Buy On Google’ Opens to All Merchants - Google Shopping has made its second significant change in the last few months.  The first change was implementing free Google Shopping listings. The second is opening the “Buy on Google” program for all merchants, commission-free.
  Topics: merchants, consumers, opens, shopping, product, purchase, google, buy, payment, support, merchant.