Top 2020 resources on google

Best google resource in 2020.
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• 10 Best-Selling Oberlo Products of All Time - Since Oberlo first launched in 2015, there have been countless trending products that have taken over sales for both new and experienced store owners. Today, for the first time ever, we’re going to share some of the best-selling Oberlo products of all time. Our goal is to help you see […]
  Topics: promote, blog, sales, products, google, search, popular, product, oberlo, ads, bestselling, volume.
• 11 Do-it-yourself SEO Tips to Save Money - Search engine optimization takes time and money. If you’re short on time but have the money, an agency or consultant is an option. If you’re short on money, use these do-it-yourself tips to boost your site’s organic rankings.
  Topics: search, sites, link, keyword, content, google, doityourself, save, organic, tips, money, pages, title, seo.
• 12 Trending Products to Sell in 2020 (And Ideas for How to Market Them) -   To succeed in ecommerce you need three things: in-demand products to sell, the skills to market them, and the drive to succeed. To give you a head start, we’ve compiled a list of 12 profitable, in-demand products to sell in 2020 and ideas on how you can market those products.More
  Topics: products, sell, instagram, sales, trending, product, google, store, market, search, ideas.
• 150 of The Most Expensive Keywords on Google (By Industry) - You may have heard that Google Ads is a quick way to get ROI from search engine traffic. This is an appealing prospect, especially because Google runs on a PPC (pay per click) model where you only pay for traffic that actually makes it to your site. However, handing Google your money is a concerning prospect, especially if you’ve heard rumors that it can be cost-prohibitive if you’re bidding in a competitive space on some of the most expensive keywords. 
  Topics: keywords, keyword, auto, insurance, business, repair, industry, software, online, cpc, google, expensive.
• 19 Free Advertising Tips for Your Small, Large, or Local Business - When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial or $10,000 for an email marketing campaign.
  Topics: email, business, content, audience, tips, facebook, large, advertising, platforms, small, free, social, google, local.
• 19 Free Tutorials for Google Analytics - Google Analytics may be the most important application to understand the behavior of your visitors. And whether you’re a beginner or an experienced user, there are many free resources to help. Here is a list of free tutorials for Google Analytics.
  Topics: features, marketing, reports, google, data, explore, free, analytics, tutorials, learn, series.
• 19 SEO Tips Straight From the Mouths of HubSpot's SEO Team - Throughout all of 2017, HubSpot experienced something that had never happened before -- our blog's monthly traffic flattened. Even worse, it started to decline. So after months of stressing over the mysterious cause of our blog's traffic plateau, we decided to sit down, chug a bunch of coffee, and find the culprit.
  Topics: tips, page, organic, mouths, google, pages, search, traffic, straight, team, seo, content, strategy, hubspots, blog.
• 2019 Top 25: Our Most Popular Posts of the Year - We've published roughly 500 articles in 2019. What follows is our annual list of the 25 most popular based on the number of page views. Articles related to search engine optimization remain, collectively, the most read. Other leading topics include
  Topics: posts, free, google, ecommerce, sales, content, business, read, tools, search, popular.
• 3 Excellent Performance Testing Tools from Google - How quickly a web page loads and becomes interactive is closely related to user experience and conversions, and thus sales and profit. Google has three helpful testing tools to understand how well a website is performing and, also, how to improve it.
  Topics: example, sites, performance, lighthouse, load, testing, chrome, mobile, tool, google, excellent, site, web, tools.
• 3 Handy Google Ads Scripts to Automate Tasks - I am not usually a proponent of automating paid search campaigns. But one aspect of automation that I've found helpful is Google Ads scripts. In this post, I'll address three that are especially useful.
  Topics: negative, script, example, ads, campaigns, daily, tasks, handy, scripts, keyword, automate, google, keywords.
• 3 New Google Ads Image Formats Could Help Merchants - Ads on Google have historically been mostly text. But the trend is changing. Google now offers three image-based ad formats in beta. All could help ecommerce merchants.
  Topics: merchants, gallery, formats, discovery, ads, help, ad, text, search, images, image, similar, google.
• 3 SEO Lessons from Amazon for Ecommerce Product Pages - Product detail pages on Amazon rank for roughly 34 million keywords in Google in the U.S.  In this post, I'll address three tips for optimizing the product pages on your own ecommerce site using lessons from Amazon.
  Topics: amazon, reviews, names, searchers, lessons, seo, shoppers, google, relevance, ecommerce, product, search, pages, page.
• 3 Ways to Scale Ecommerce with Data - Scaling an ecommerce business requires insights into the market, consumers, and products. In this post, I'll address each aspect and how data can help.
  Topics: marketplaces, ways, help, product, google, data, ecommerce, test, ideas, scale, products, trends, competitors, marketing.
• 4 Predictions Marketing Experts Got Wrong About Social Media in 2020 - As a marketer, reading trending predictions or industry forecasts is the norm. But sometimes you just want to pull a Regina George and say, "Stop trying to make fetch happen. It's not going to happen." We've all been there, especially with social media predictions.
  Topics: marketing, google, experts, marketers, going, industry, predicted, predictions, network, media, facebook, wrong, social, million.
• 5 Alternatives to Facebook, Google, and Amazon Ads - According to a recent survey from Lawless Research and Factual, marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. Regardless of business size, online advertising strategies are similar. In fact, 46% of marketers working for agencies and brands with an ad budget of $50 million or higher report say they spend up to 60% of it on ad programs from the three tech giants.
  Topics: alternatives, ad, google, advertising, facebook, platform, amazon, options, search, ads, users, platforms.
• 5 Ways Visual Search Will Change the Way You Market - Hubspot's recent List of Marketing Statistics for 2019 identified an unmistakable trend -- the importance of visual content on social media.
  Topics: customer, search, content, visual, marketing, way, using, customers, ways, technology, image, market, change, google.
• 6 Ways to Know If Your SEO Is Broken - Gut feel. That's how ecommerce marketers sometimes gauge the health of their search engine optimization program. SEO contains many gray areas, for sure. But an evaluation requires data, not a hunch. Use these six methods — in order — to determine the health of your SEO program.
  Topics: broken, data, analytics, seo, ways, know, search, organic, google, report, rankings, console, performance.
• 7 Marketing Experts Share What They’re Focusing on in 2020 - From SEO and analytics to content and display, the marketing industry is one of the most rapidly changing landscapes this year — and 2020 will be no different.
  Topics: theyre, industry, marketers, discover, experts, marketing, social, google, share, content, ai, continue, focusing.
• 8 Google Shopping Ad Strategies That'll Drive Sales - I love online shopping. In fact, online shopping is almost the only way I shop. And I'm not alone. In 2019, there were 263 million digital buyers in the U.S. By 2024, this figure is projected to increase to 282.7 million online buyers.
  Topics: set, google, keywords, thatll, campaign, ad, shopping, groups, product, campaigns, sales, strategies, drive, ads.
• A Comprehensive Guide to Local SEO in 2020 - Local search is powerful for small businesses: four out of five consumers use search to find local information, which means if your business isn't optimized for local search, you could be missing out on 80% of your potential customers. In short, local SEO is critical if you want your business to stay relevant.
  Topics: guide, comprehensive, search, local, location, links, google, content, seo, business, optimize, website.
• A Marketer's Crash Course to Hyperlocal Marketing - A couple of weeks ago, I was planning a trip to New York. I'd never been, so I was excited to start planning and figure out my itinerary.
  Topics: website, results, crash, business, hyperlocal, marketers, location, near, google, search, marketing, local, course.
• Adapting to the New Era of Search, According to Moz's SEO Scientist - The era of the high Google click-through rate is nearing its end and the age of the low-click landscape is dawning.
  Topics: adapting, seo, business, brand, scientist, google, youre, according, era, local, clients, search, mozs, traffic, snippets, featured.
• An Advanced Guide to Product-Based SEO for Online Stores - Boost traffic and increase sales with this product-based SEO guide for eCommerce. Learn 9 practical steps to improve product pages & attract visitors.
  Topics: productbased, include, product, google, guide, search, page, pages, online, seo, content, site, reviews, advanced, products, stores.
• Are Amazon 'Sponsored Products' Ads Worth It? - Say you're in the market for a new pair of headphones or a new guitar tuner. Where would you start your search? Google, right?
  Topics: worth, keyword, ads, advertising, google, products, keywords, sponsored, ad, amazon, product.
• Assessing All Google Ad Extensions for 2020 (and a Couple from Microsoft) - Extensions complement text ads on search engines by providing helpful info for consumers and occupying more space in search results. Nonetheless, advertisers often underutilize extensions, in my experience. In this post, I’ll explain all Google ad extensions and a couple that are Microsoft-only.
  Topics: price, advertisers, ads, extension, account, sitelinks, include, couple, extensions, assessing, ad, google, microsoft.
• Burberry brings AR technology to Google Search - International luxury brand Burberry has launched an Augmented Reality (AR) shopping tool using Google Search that allows consumers to visualise its products within their immediate surroundings.
  Topics: purchase, google, technology, brings, search, products, tool, variety, burberry, ar, visualise, luxury, images.
• Capture Gmail Messages in a Google Sheet - With Google Apps Script, marketers can capture Gmail messages, parse them for relevant information, and add them row-by-row to a Google spreadsheet. This can be especially helpful for capturing leads or contacts.
  Topics: gather, google, script, label, messages, capture, message, function, array, gmail, menu, email, sheet.
• Coinbase poaches Google Shopping VP as CPO for cryptocommerce - “We’re trying to shift cryptocurrency from this speculative asset class to driving real-world utility,” Coinbase CEO Brian Armstrong tells me. How? Through commerce and micropayments. But now Coinbase has the who to build it. Today the startup announced it has hired away former head of Product for Indian e-commerce giant Flipkart and Google Shopping VP […]
  Topics: money, vp, flipkart, india, cpo, really, shopping, cryptocommerce, ecommerce, techcrunch, coinbase, product, chatterjee, armstrong, google, poaches.
• Comparison shopping services call for actions against Google - 41 European comparison shopping services are complaining about Google. They say the search engine is “artfully avoiding compliance with the law and the decisions of authorities” and that Google continues abusing market power. The founders and CEOs of the 41 European comparison shopping services (including Compare Group, Preisvergleich, Testberichte and… Continue reading
  Topics: services, shopping, actions, google, say, european, data, comparison, googles, decision, vestager.
• Dwell Time is the SEO Metric You Need to Track - This morning, I made a quick Google search.
  Topics: serp, minutes, metric, user, dwell, need, page, seo, average, search, google, session, track.
• Ecommerce Product Releases: July 1, 2020 - Here is a list of product releases and updates for late June from companies that offer services to online merchants. There are updates on website builders, logistics tools, free product listings, predictive artificial intelligence, product recommendations, social commerce, and shoppable videos.
  Topics: merchants, product, ecommerce, free, google, page, shopping, video, releases, platform, shipping.
• Everything You Need to Know to Dominate Local Search - The internet lets you reach billions of people around the globe, but if you're like many small or local businesses, world domination isn't really on your radar (not yet, anyway). What makes your business tick is your local community, whether on the town, city, county, or state level. So with all the choices consumers have nowadays for where to get their products and services, how do you ensure they find your local business first?
  Topics: local, page, youre, dominate, need, content, keyword, business, businesses, google, search, know, online.
• Google AMP Helps You Make Stunning Web Experiences. Here's How. - Earlier today, I learned about a type of page that would load "almost instantaneously." Well, with a rap like that, I had to test this out for myself. So, I went to Tasty, a cooking website, on my desktop and on my phone to test the loading times for each. The homepage for both took one second to load and display. That was impressive.
  Topics: work, web, helps, text, heres, download, images, amp, google, experiences, page, load, pages, stunning.
• Google Ads Now Includes Location Extensions Automatically - If you have not connected your Google Ads account to a Google My Business location, Google will now link them if it detects a shared domain and country. Once linked, Google will show location extensions in your Google Ads unless you opt out.
  Topics: text, includes, automatically, search, extension, extensions, left, ad, google, ads, location, address.
• Google Brings Back Free Shopping Listings - This week, after a 12-year hiatus, Google reintroduced free listings to the shopping tab of search result pages. These free listings potentially fill a need that has been festering for years, enabling more ecommerce sites to compete in shopping searches.
  Topics: google, organic, tab, free, listings, ecommerce, search, results, product, brings, shopping.
• Google Discover: What It Is and What Marketers Need to Know - Since 2018, online publishers have been seeing sudden noticeable spikes of mobile traffic to their websites.
  Topics: google, mobile, topics, evergreen, know, seo, need, discover, search, online, users, marketers, content.
• Google Downgrades Nofollow Directive. Now What? - On March 1, Google will no longer consider nofollow attributes as commands. Instead, they will be hints, much like canonical tags. Until now, nofollow attributes have been a protective barrier between your site's authority and the potentially questionable sites it links to.
  Topics: directive, link, google, pages, nofollow, dont, sites, page, links, downgrades, attributes, tag, crawl.
• Google Search Ads for Beginners – How to Get Started with Search Engine Marketing - Paid Google search ads provide an instant boost of traffic to your store. Here's everything you need to know to maximize the success of your first campaign!
  Topics: keyword, beginners, ad, ads, hats, google, paid, keywords, engine, traffic, search, click, youll, marketing, start.
• Google acquires Irish retail tech startup Pointy - Google has acquired Pointy, a startup that helps physical retailers with showcasing their products online. Pointy has been a partner of Google for years, for the search engine’s “See what’s in store” section that is shown on business profiles on Google search. With Pointy, retailers can either plug a small… Continue reading
  Topics: pointy, google, inventory, retail, search, retailers, irish, shown, whats, acquires, tech, startup, store.
• Google acquires Pointy, a startup to help brick-and-mortar retailers list products online, for $163M - Google has been on a long-term mission to build inroads into the world of e-commerce by working more closely with brick-and-mortar retailers, and now it looks like it plans to extend that work a little further. The search giant is acquiring Pointy, a startup out of Dublin, Ireland, which has built hardware and software technology […]
  Topics: products, help, brickandmortar, googles, startup, pointy, search, working, google, build, list, retailers, techcrunch, online.
• Google brings free product listings to its main Google Search results - Earlier this year, Google made a significant change to its Shopping search tab in the U.S. to allow the service to primarily feature free product listings selected by Google’s algorithms, instead of paid ads. Building on that change, Google is today introducing a shift to free product listings in the main Google Search results page […]
  Topics: pandemic, results, google, search, brings, online, free, product, techcrunch, main, ad, googles, listings, ads, change.
• Google ditched tipping feature for donating money to sites - Leaked images obtained by TechCrunch reveal that Google considered and designed a feature that would let people donate money to websites to help support news publishers, bloggers and musicians. But Google scrapped the idea and chose not to build out the product, despite these kinds of businesses and creators often struggling to earn revenue. Last […]
  Topics: contributor, users, donating, help, feature, tipping, support, site, publishers, sites, techcrunch, ditched, money, google.
• Google switches its Shopping search service to mostly free listings - Google is making a change to its product search offering, meaning that unpaid listings picked by algorithm will dominate results displayed on the Google Shopping tab instead of mostly paid product listings. In a blog post announcing the move, Bill Ready, president of Google’s commerce division, cited the coronavirus pandemic as a catalyst for Google […]
  Topics: listings, results, shopping, product, switches, products, free, service, google, techcrunch, search, retailers.
• Google to Show Shopping Ads in Gmail - I received an email a few days ago from Google, stating that Shopping ads would appear in Gmail starting the week of March 4. What will this look like? What action(s) should merchants take? I'll dig deeper in this post.
  Topics: discover, google, ads, gmail, users, email, campaigns, advertisers, shopping, likely.
• Google’s new feature makes it easier to shop from search results - Following the big revamp of Google Shopping last fall, Google today is updating the shopping experience on Google Search, on mobile. Now, when you do a web search for clothing, shoes and accessories, you won’t just get a set of links to different products and stores. Instead, Google will present a new section where it […]
  Topics: online, youre, techcrunch, shop, easier, feature, shopping, item, products, results, experience, makes, google, stores, retailers, googles, search.
• Google’s ‘Host-crowding’ Tweak Impacts Sites with Featured Snippets - The term "host crowding" refers to multiple organic search listings from a single domain for the same query. With its latest update, Google changed host crowding by removing the traditional organic listing on page 1 when that site occupies the featured snippet.
  Topics: search, page, tweak, traditional, results, sites, google, googles, snippets, site, impacts, snippet, hostcrowding, featured.
• Guide to Google Ads’ Automated Bidding Options - Automated bids in Google Ads remove control from advertisers and rely on Google's algorithm for cost and performance. Google can set automated bids by the query, ad creative, apps, browser, language, operating system, and search partner. Plus, automated bidding utilizes first- and third-party data and other signals not available to advertisers directly.
  Topics: target, bid, options, automated, advertisers, ads, bids, maximum, cost, bidding, google, guide, set, conversions, conversion.
• How SEO is Different Around the World, According to HubSpot Content Strategists - In 2020, brands are increasingly growing global awareness with international marketing strategies. And, one major way they've driven traffic from different regions to their site is through international SEO.
  Topics: country, seo, content, world, google, strategists, engines, international, research, different, according, strategy, search, hubspot.
• How to Advertise your Products on Google for Free During COVID-19 - Google’s offering $340 million in free ad credits during COVID-19. Here’s what you need to know to maximize your efforts and not only survive, but thrive!
  Topics: business, advertise, google, free, covid19, customers, search, product, ads, products, shopping, help.
• How to Create a Powerful Marketing Funnel - Whether or not you know it, you have a marketing funnel. There are a lot of companies that have no clue what a marketing funnel is or how to measure it. In fact, over 68 percent of companies don’t know. But they still have one. If you have an amazing […]
  Topics: customers, prospects, leads, powerful, marketing, content, business, search, create, google, funnel, youre.
• How to Create a Revenue-Generating Google Ads Campaign - The trouble with search engine optimization (SEO) is that it takes a long time to work and doesn’t come with any guarantees. Pay-per-click (PPC) advertising, on the other hand, can provide results a lot faster. For companies that have no organic presence and need ROI fast, a paid ad is sometimes your best bet for driving traffic to (and conversions from) your website. The problem is that your competitors are using the same search terms and keywords you will. Not only do you need to know how to build a campaign through Google Ads, but you also need to know how to stand out from the crowd.
  Topics: set, ads, campaign, term, google, youll, content, marketing, ad, create, search, revenuegenerating.
• How to Create an Editorial Calendar [Examples + Templates] - If you're anything like me, you're consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and a myriad of Post-it notes stuck around your computer monitor. To the average overseer, it's nothing short of chaos. To the blogger, it's evidence of a (desperate) need for an editorial calendar.
  Topics: team, create, need, blog, management, examples, content, publish, templates, google, calendar, best, editorial.
• How to Get a Google Ads Certification - In 2019, Google Ads is one of the most effective advertising tools to get more traffic to your website, and generate more leads. In fact, most businesses see an average of 200% ROI on their Google Ad spend.
  Topics: platform, dont, learn, marketing, youre, ads, learning, certification, exam, google.
• How to Use Google Ads Keyword Planner, According to 5 Specialists - When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients. To do this, some SEO research was required because we wanted to improve organic traffic. So, I did keyword research to figure out what the target audience wanted to read about. I was able to use the keywords to brainstorm topic ideas and pillar pages, while also creating a list of keywords we could target. That's why Google ads keyword planner is an important tool for marketers.
  Topics: specialists, according, tool, planner, search, ideas, youll, ads, keyword, keywords, intent, google.
• Hreflang Explained - Hreflang is an HTML attribute that allows Google and other search engines to recognize localized versions of web pages. If you have sections of your site for a French audience, for example, an hreflang tag helps Google understand that the section should appear in search results on Google.fr, not Google.com.
  Topics: link, language, hreflang, search, line, google, example, relalternate, practical, region, code, ecommerce.
• In Google Ads, Balance Automated Bids with User Control - In "3 Handy Google Ads Scripts to Automate Tasks," I addressed methods to expedite pay-per-click management. But, in my experience, advertisers should cautiously embrace Google's push to automate campaigns. The key is to find the right balance of automation and user control.
  Topics: conversions, bids, google, cpa, bid, set, target, maximize, clicks, example, user, balance, ads, ad, control, strategies, automated.
• Leaked pics reveal Google smart debit card to rival Apple’s - Would you pay with a “Google Card?” TechCrunch has obtained imagery that shows Google is developing its own physical and virtual debit cards. The Google card and associated checking account will allow users to buy things with a card, mobile phone or online. It connects to a Google app with new features that let users […]
  Topics: leaked, pics, smart, card, googles, google, financial, data, techcrunch, apple, debit, checking, pay, account, reveal, rival, apples.
• Lessons from 20 Years of Google Algorithm Updates - I have been optimizing sites for over 20 years. Still, I sometimes fail to reach the improvements I expected. A strategy may look good on paper but not align to Google’s latest (and secret) algorithm.
  Topics: search, lessons, updates, algorithm, site, google, day, rankings, traffic, pages, update.
• May 2020 Top 10: Our Most Popular Posts - Our mission since 2005 is to publish content to help ecommerce merchants. What follows are the 10 most popular articles that we published in May 2020. Articles from early in the month are more likely to make the list than later ones.
  Topics: popular, read, ecommerce, google, posts, merchants, list, content, sellers, shopping, retailers.
• My 3 Favorite Google Ads’ Filters - Filters in Google Ads save time. They can be applied to virtually any reporting column. Instead of scrolling through row after row of data, we could apply filters to show only the most important info.
  Topics: spend, filter, google, favorite, variant, filters, specific, high, data, set, ads, cpa, keywords.
• My Cringeworthy Google Analytics Mistakes - One of the most widely installed, yet underutilized pieces of software in the online world is Google Analytics. As business owners, we all have it installed, but how often do you check that data and use it to make informed decisions in your business? Today I am going to be sharing the cringe-worthy mistakes I [...]
  Topics: world, business, data, youderian, google, analytics, mistakes, improve, account, installed, cringeworthy.
• Now You Can List Your Products for Free on Google Shopping - Previously, the Google Shopping tab consisted only of paid listings but starting today, free listings will appear alongside paid ads in relevant search results. Shopify is partnering with Google to make it easy for merchants to sync, submit, and optimize their products for these free listings through Shopify’s Google Shopping app.More
  Topics: products, listings, free, merchants, shopping, google, list, ads, shoppers, product, tab.
• Online Advertising: Everything You Need to Know in 2020 - Have you ever double-tapped on an image on Instagram, reacted to a video on Facebook, or clicked a search result in Google, only to realize afterwards that it was actually an ad? Maybe you never realized it was an ad at all — you just thought it was a cute picture of a dog.
  Topics: advertising, know, facebook, search, match, ads, content, audience, online, need, google, keywords, ad.
• Online Store Set Up: 12 Things You Must Do to Get Your New Store Up & Running - We know how overwhelmed entrepreneurs can feel during the setup process—this post gives you 12 things you need to do to get your online store set up right.
  Topics: website, started, store, online, set, email, things, social, business, youll, google, emails.
• Removing Personal Data from Google Analytics - Google Analytics prohibits the collection of personally identifiable information. Users of Google Analytics should detect and then delete the PII if necessary. I'll explain how to do that in this post.
  Topics: reports, personal, google, report, status, removing, request, pii, settings, remove, deletion, analytics, data.
• SEO How-to, Part 4: Keyword Research - Keyword research is the process of analyzing the search-engine queries of real people. That data — a window into the desires of searchers — is a gold mine for search engine optimization.
  Topics: book, google, research, searches, seo, howto, search, store, number, keyword, data.
• SEO How-to, Part 5: Analyzing Keyword Data - Keyword research is a search engine optimization tactic to identify the words and phrases of consumers who are looking for the types of products and services that your company sells. In this post, I'll cover four steps: seeding keyword research, collecting the data, organizing it in my free keyword analysis template in Google Sheets, and analyzing it to understand intent and demand. 
  Topics: data, words, google, tool, keyword, search, howto, list, keywords, seed, analyzing, seo, demand.
• SEO: 7 Shopper-grabbing Rich Snippets for Ecommerce - It’s increasingly difficult for organic search listings — the 10 blue links — to win the click. Rich snippets, which are powered by structured data, can make your links stand out. Here seven types of rich snippets that enhance blue links and thus drive clicks and sales.
  Topics: ecommerce, structured, rich, shoppergrabbing, data, google, schema, results, seo, questions, video, search, snippets, page.
• SEO: Auditing Backlinks with Google Search Console - The best backlinks are the ones search engines know about. Four reports in Google Search Console help analyze the strength of your backlink portfolio. Search engines use backlinks — the links from other sites to yours — in their algorithms as measures of value and authority.
  Topics: backlinks, auditing, link, linking, search, google, seo, sites, site, text, internal, page, marked, pages, links, console.
• SEO: Search Console Is an Untapped Source of Keyword Data - Search Console now has more than enough data to return us to the glory days of natural search keyword data. But many businesses are not aware. I’ll explain the Search Console data in this article.
  Topics: data, search, report, keyword, page, untapped, tools, results, keywords, source, console, seo, google.
• Should Internal Search Results Pages Be Indexed? - No, your website's own search results pages should not be indexed by Google and other search engines in most cases. Long-standing search-engine-optimization wisdom says the results pages from your site-search should block search engine bots and not be included in a search engine's index of pages.
  Topics: results, site, sites, pages, engines, google, indexed, search, internal, yes, page.
• Small Business SEO: How to Implement SEO for Small Businesses - Small business SEO can take your website to a whole new level. The most important thing is that you create & implement a strategy that works.
  Topics: youll, businesses, implement, image, business, seo, small, search, page, sure, content, website, google.
• Subdomain or Subdirectory? What They Are & How They Affect SEO - One of the most heated debates that I've been apart of is when I was arguing with my best friend that Taylor Swift is a good dancer. The first thing you should know about me is that Taylor Swift is my favorite artist, so you'd have a hard time convincing me she's bad at anything (because she isn't). That's how I imagine the debate is between two search engine optimizers who debate whether subdomains or subdirectories are better for SEO.
  Topics: seo, separate, dont, subdirectory, affect, main, domain, subdomains, site, subdirectories, subdomain, google.
• The 10 Best Keyword Research Tools to Find the Right Keywords for SEO - Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they're associated with more qualified traffic and users that are typically further down their path of intent.
  Topics: tool, trends, search, tools, research, longtail, keywords, best, google, keyword, seo, results, right.
• The 4 Reasons You Chose a Bad Company Name ... Now What? - Picture the scene from the film The Social Network where a fast-talking Sean Parker (played by Justin Timberlake) glides into a lunch meeting with Mark Zuckerberg, Christy Lee, and Eduardo Saverin.
  Topics: facebook, reasons, social, bad, brand, chose, google, names, company, naming, dunkin, business.
• The 6 Best Online Courses for Entrepreneurs - Be a better entrepreneur by upgrading your skills! These are 6 of the best online business courses you can take to learn more so you can get better results.
  Topics: courses, google, entrepreneurs, business, seo, marketing, course, analytics, best, students, sales, conversion, online.
• The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs - With over 3.5 billion search queries on Google everyday, paid Google search — paying Google to advertise your content on SERPs for relevant keywords — is one of the most popular and effective types of online advertising.
  Topics: costs, advertising, crm, search, process, uses, keyword, ad, software, free, hubspot, ads, google, keywords, 8step, optimize, match.
• The Beginner's Guide to Structured Data for Organizing & Optimizing Your Website - It’s Friday afternoon, and your team is jonesing for Happy Hour.
  Topics: structured, social, html, page, guide, organizing, optimizing, beginners, content, search, website, markup, google, data.
• The Death of the Third-Party Cookie: What Marketers Need to Know - What do marketers and Sesame Street monsters have in common? They LOVE cookies.
  Topics: death, advertising, user, google, cookies, know, thirdparty, cookie, privacy, marketers, need, visitors, firstparty, data.
• The Major SEO Trends of 2020, According to HubSpot's Director of Acquisition - In SEO, everything is anchored in user experience. And that experience hinges on providing the information that a person searches for, in a way that search engines can identify. That’s how search engines provide relevant information to users.
  Topics: user, acquisition, search, site, hubspot, seo, google, director, users, content, trends, major, hubspots, according, intent, results.
• The Plain English Guide to Google's Knowledge Graph - Before I began writing at HubSpot, I worked at two small businesses. Really small. Both had fewer than five employees. Honestly, any time "SEO" was mentioned the whole team got anxiety. There was no SEO expert — or even an employee who had vast experience in it. Marketing teams who lack knowledge in SEO often feel like they're playing catch up and aren't sure if they can deliver results for their clients. Trust me — I get it.
  Topics: panel, googles, knowledge, site, search, google, graph, plain, user, guide, english, information, page.
• The Plain-English Guide to GCLID - 90% of all web searches happen on Google, which means, if you're a marketer, you should probably know the ins and outs of Google Ads
  Topics: guide, ads, plainenglish, ad, gclid, analytics, google, tagging, performance, click, manual, track.
• The Plain-English Guide to Semantic Search in 2020 - Like many kids, when I was younger, I used to spend Christmas Eve eagerly awaiting the morning when I'd run downstairs and see a mountain of presents to unwrap. I imagine search engine optimizers feel the same way when the news hits of a new Google algorithm update.
  Topics: google, content, plainenglish, user, guide, understand, semantic, updates, questions, engines, search, related.
• The Role of Accessibility in SEO - In the early years, search-engine optimizers typically equated accessibility with rankings. We focused on algorithms. A website that's accessible to users with disabilities would also be accessible to Google. Or so we thought. Things are different today.
  Topics: websites, seo, accessibility, text, accessible, search, google, role, lighthouse, example, click, site.
• The Tactics HubSpot Used to Rank #1 for More Than 34,000 - People are hungry for immediate answers.
  Topics: youre, blog, posts, google, featured, rank, used, seo, hubspot, engines, write, search, tactics, content.
• The Ultimate Guide to Google Docs - Everything Google touches seems to turn to gold.
  Topics: docs, guide, ctrl, youre, ultimate, create, click, page, document, google, box, word.
• The Ultimate Guide to Podcast Audio, According to HubSpot's Podcast Experts - In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results.
  Topics: ultimate, shows, search, according, guide, audio, content, episodes, episode, likely, podcast, experts, google, hubspots, podcasts.
• Understanding Core Web Vitals for SEO - On rare occasions Google provides expectations of upcoming algorithm changes. For example, Google alerted us to the mobile-first index change and, also, the inclusion of SSL signals. Once again, Google has given us a heads-up with Core Web Vitals.
  Topics: core, lcp, google, search, signals, url, vitals, web, understanding, report, user, page, seo.
• Understanding ‘Sessions’ in Google Analytics - The word "session" in an English dictionary reads something like "a period of time devoted to a particular activity." It could be, for example, an individual working on a specific task or goal. Google Analytics uses the term "session" in a similar manner.
  Topics: session, analytics, google, understanding, user, shopper, open, duration, sessions, minutes, starts.
• Using COUNTIF, COUNTIFS in Google Sheets to Sort, Analyze Data - Whether you're researching keywords, reviewing lead sources, or analyzing customer attributes from a CRM export, Google Sheets' COUNTIF and COUNTIFS formulas can help. Recently, a multichannel retailer wanted to analyze five years' worth of lead and conversion data.
  Topics: analyze, formula, criterion, state, google, using, leads, sheet, sort, count, countif, data, range, lead, sheets, countifs.
• Using Data Studio to Convert Multi-currency Reports - Google's Analytics’ conversion of currencies is straightforward. However, setting the conversion date to equal the date of the transaction may not be an option, forcing merchants to convert currencies manually. Google Data Studio can solve this manual conversion hurdle.
  Topics: studio, currency, convert, multicurrency, spend, currencies, dollars, sources, data, euros, conversion, using, google, reports.
• Using Filters in Google Analytics - Accurate data is essential for decision-making. Google Analytics can provide that data, but it may need a bit of sanitizing. Filters in Google Analytics can remove data impurities. In this post, I'll introduce Google Analytics filters.
  Topics: analytics, filter, uri, settings, reports, using, google, filters, view, hostname, request, data.
• Using Google Analytics to Respond to Covid-19 - Google Analytics can identify pandemic-related problems and opportunities for your ecommerce business. I'll explain in this post.
  Topics: respond, using, revenue, ads, paid, data, sales, compare, search, analytics, select, product, google, covid19.
• Using Google Analytics to Track Site Changes - The ability to measure changes to pricing, shipping, and other items is essential to successful ecommerce merchants. Google Analytics has features to document and track changes to provide critical feedback. Annotations in Google Analytics allow you to document change history.
  Topics: google, track, total, product, revenue, sales, results, analytics, site, changes, change, performance, shipping, annotation, using.
• What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy? - If you're anything like me, you probably read the title of this post and thought, "Latent semantic indexing ... wait, what is that?"
  Topics: latent, silly, keyword, strategy, google, matter, search, indexing, semantic, keywords, does, seo, query, lsi, content, string, related.
• What's an Organic Search & How Do You Report on It? - Last week, I was searching Google for athletic wear because I was in the market for some new yoga pants. As I was scrolling through the results, I saw Fabletics. After browsing its site, I ended up becoming a VIP member and purchased $50 worth of athletic clothing.
  Topics: report, site, whats, google, engines, results, media, social, organic, sources, traffic, search.
• What’s Your Plan for Measuring Marketing Outcomes? - Once it defines the objectives of its business or marketing campaign, an ecommerce company should decide how to measure outcomes. Planning and documenting how to measure outcomes should include specific metrics in Google Analytics.
  Topics: analytics, measuring, plan, google, business, whats, marketing, measurement, objectives, product, outcomes, ecommerce, process.
• Why Google’s acquisition of Irish startup Pointy is big news for retailers - Google has acquired Irish start-up Pointy, a firm that allows physical stores to make their products discoverable online.
  Topics: retailers, acquisition, big, pointy, users, physical, stores, firm, irish, googles, google, significant, startup, step, potential, technology.
• Working Remotely? Try These 35 Tools for Better Communication, Collaboration & Organization - Today, you and your team are expected to perform at the same level no matter where you're working from.  With the help of internet connection, it's relatively easy for us to get most our daily work done, whether it's related to publishing a blog post, sending a follow-up email, conducting a video call with a team member of prospect, or setting up a workflow to nurture prospects and customers in your CRM.
  Topics: management, try, tools, organization, remotely, collaboration, better, work, project, communication, create, google, platform, remote, team, allows, working.
• You Can Now Sell on Google Shopping for Free – Here’s How to Take Advantage of It - There’s good news this week for those who have always wanted to get involved in Google shopping. On April 21, Google announced that it would soon be free to sell in the Shopping tab. The changes will roll out in the U.S. by the end of April and should be […]
  Topics: need, products, visibility, boost, ads, product, center, shopping, sell, merchant, sales, google, free.