Top 2020 resources on guide

Best guide resource in 2020.
Learn more about guide to improve your e-commerce strategy.

• 104 Email Marketing Myths, Experiments & Inspiring Tips [Free Guide] - There are a lot of myths out there: For instance, some say the Loch Ness monster is real, and others say lightning strikes in the same place twice.
  Topics: video, tips, emails, design, email, guide, engagement, marketing, experiments, spam, subject, youre, inspiring, myths, free.
• 11 New Ecommerce Books for Spring 2020 - Being stuck indoors is an opportunity to catch up on ecommerce reading! Here is a batch of new ecommerce books for spring. There are titles on digital marketing, brand development, artificial intelligence, affiliate marketing, startup financing, and podcasting.
  Topics: marketing, kindle, learn, trust, spring, ecommerce, brand, hardcover, guide, podcast, books, digital, business.
• 11 Sample Business Plans to Help You Write Your Own - Ask any successful sports coach how they win so many games, and they’ll tell you they have a unique plan for every single game they coach. To have a fighting chance against any of their opponents, they need to prepare a specific game plan tailored to each of their opponents’ strengths and weaknesses. Otherwise, they’ll get crushed.
  Topics: business, template, write, youll, plan, include, company, sample, guide, need, plans, help.
• 15 Mind-Blowing Stats To Guide Your eCommerce Strategy In 2020 - Although eCommerce is still a relatively small part of overall retail sales, online shopping is growing for both business and consumer buyers. In this edition of “Mind-Blowing Stats,” we take a look at the state of eCommerce, how and how much people and businesses buy online, and what eCommerce trends to expect in the future. Read more.
  Topics: sales, customers, global, strategy, ecommerce, total, source, stats, shopping, consumers, mindblowing, guide, nearly, online.
• 16 Digital Marketing Ebooks You Can Download Today - About 60% of marketers believe that content marketing is important to their overall marketing strategies. When you think about your marketing strategies, what are the tools you're using to deepen your understanding of the current landscape of digital marketing?
  Topics: digital, strategy, media, youll, today, influencer, ebooks, learn, content, marketing, guide, download, ebook.
• 6 Month Countdown to the End of Magento 1: Your Survival Guide for a Last-Minute Replatform - Magento first announced they would no longer be supporting updates to their Magento 1 software way back in September 2018.…
  Topics: site, help, data, replatform, guide, lastminute, need, survival, longer, updates, youre, platform, magento.
• A Beginner's Guide to SSL: What It is & Why It Makes Your Website More Secure - Have you ever noticed that some URLs start with "http://", while others start with "https://"?
  Topics: website, makes, ssl, padlock, data, certificates, certificate, guide, beginners, information, validation, secure, domain.
• A Comprehensive Guide to Local SEO in 2020 - Local search is powerful for small businesses: four out of five consumers use search to find local information, which means if your business isn't optimized for local search, you could be missing out on 80% of your potential customers. In short, local SEO is critical if you want your business to stay relevant.
  Topics: guide, comprehensive, search, local, location, links, google, content, seo, business, optimize, website.
• A Comprehensive Guide to Marketing on Quora, According to Quora's Head of Product Marketing - B2B marketing has hit a wall. Audiences are getting harder to reach, campaigns are fractured across channels and, for many brands, performance is flatlining. Whatever audiences want, they want it now.
  Topics: quoras, answers, question, answer, platform, content, thought, audience, questions, product, guide, comprehensive, head, according, marketing, quora.
• A Guide to Payment Tokens for Ecommerce - Innovation in electronic payments has always balanced risk and convenience. Generally, a payment method that's convenient for consumers is risky for merchants. The use of "tokens" can reduce that risk by protecting credit card details.
  Topics: guide, tokens, merchants, payments, merchant, payment, service, ecommerce, card, transactions, token, credit.
• A Guide to Selling Wholesale with WooCommerce - Selling wholesale is a lucrative business model. Keep complete control & set yourself up for success with our quick start guide for WooCommerce.
  Topics: bulk, create, customers, set, woocommerce, order, products, guide, product, selling, access, wholesale.
• A Step-by-Step Guide to Advertising on Instagram - With 500 million active monthly users, Instagram offers a unique opportunity for marketers to reach their target audiences through ad campaigns. The other perk of advertising on Instagram? The ads can look almost no different than regular posts, making them much less invasive than other ad types.
  Topics: set, advertising, choose, ads, youre, guide, stepbystep, create, youll, facebook, instagram, ad, audience.
• An Advanced Guide to Product-Based SEO for Online Stores - Boost traffic and increase sales with this product-based SEO guide for eCommerce. Learn 9 practical steps to improve product pages & attract visitors.
  Topics: productbased, include, product, google, guide, search, page, pages, online, seo, content, site, reviews, advanced, products, stores.
• Company Logo Design for Ecommerce Entrepreneurs: Your Complete Guide to Developing & Designing a Masterful Logo (+ 50 Pre-Vetted Logo Designers) - Logos are important for every business and this guide gives you info, tools and resources to help you create the best company logo design for your brand.
  Topics: developing, company, business, entrepreneurs, prevetted, masterful, minimalist, designer, logo, guide, designs, design, brand, ecommerce, designing, logos, designers.
• Content Strategy: The Ultimate Guide to Preparation, Production, Publication & Promotion - If you’re interested in developing your own content strategy, learning how to write a blog post and marketing content online then this article is for you.
  Topics: content, production, guide, post, create, preparation, help, articles, publication, strategy, audience, blog, ultimate, readers, promotion, article.
• Email Background Images: a How To Guide (with Examples) - A couple of months ago, I got an email from HubSpot Academy about the different courses available. I remember this part of the email specifically because I loved the use of a background image. I’m a huge fan of how companies find great ways to maximize their email content -- and one way to do that is with a background image.
  Topics: background, email, create, text, add, images, social, file, guide, examples, image, emails.
• Email Marketing Automation: A Full Guide for Ecommerce - Get started with email marketing automation! Check out how easy it is to implement marketing automation for your store + 4 workflows you can set up today.
  Topics: cart, email, guide, workflows, messages, customers, automation, workflow, customer, create, ecommerce, marketing.
• Facebook Ad Specs & Sizes in 2020: an Updated Guide - How many characters of text can News Feed ads have again? What about image dimensions for the Right Column sidebar? Between various image sizes and character requirements, figuring out how to optimize your Facebook ads for the various page spaces and ad objectives available to you can get pretty confusing.
  Topics: maximum, updated, text, characters, image, x, resolution, ad, facebook, guide, px, sizes, ads, specs.
• Facebook Chatbots for Business: The Definitive Guide - You’ve set up a visually stunning cover photo for your Facebook business page, chalked a marketing plan, and are almost done setting up your shop on the social network too. But when it comes to a Facebook chatbot for Messenger, you find yourself scratching your head.  Should I give it […]
  Topics: bot, business, facebook, guide, customer, page, messenger, creating, stepbystep, blocks, chatbot, customers, answer.
• Facebook Custom Audiences 101: A Starter Guide for Ecommerce Businesses - The more you know about the people you’re advertising to, the better your ads will perform. When you market to a Facebook Custom Audience, you know exactly who is seeing your ads, and your messaging can be laser-targeted. This will help you increase your conversion rates and get a better return on investment.More
  Topics: list, website, business, ecommerce, custom, email, starter, guide, audience, businesses, create, facebook, ads, audiences.
• Guide to Google Ads’ Automated Bidding Options - Automated bids in Google Ads remove control from advertisers and rely on Google's algorithm for cost and performance. Google can set automated bids by the query, ad creative, apps, browser, language, operating system, and search partner. Plus, automated bidding utilizes first- and third-party data and other signals not available to advertisers directly.
  Topics: target, bid, options, automated, advertisers, ads, bids, maximum, cost, bidding, google, guide, set, conversions, conversion.
• Header Tags: What They Are and How to Use Them - When I first started blogging, I had no idea how to structure my posts to rank for search engines, or even why it was important.
  Topics: header, ecommerce, h1, theyre, post, tags, used, guide, keyword, title.
• How to (Realistically) Start an Online Business That (Actually) Grows in 2020 - Finding online business success is not easy. From choosing a product to sell to growing your online presence, there’s a…
  Topics: start, business, walk, grows, ecommerce, actually, product, realistically, successful, learn, online, right, guide.
• How to Create a Landing Page: The Simple Step-by-Step Guide - The other day, I was reading a blog post about using Twitter for marketing. While reading through the post, I noticed an offer for a free ebook about the same thing, and by clicking on it, I was taken to a new page.
  Topics: ebook, content, offer, form, simple, create, pages, sure, using, stepbystep, landing, page, guide, design.
• How to Create a Unique and Memorable Logo: The Beginner’s Guide - With this beginner's guide, learn to create a logo for your business that's unique & memorable. You can only make a first impression once so make it count.
  Topics: logo, brand, business, design, branding, using, help, best, fonts, guide, create, beginners.
• How to Develop a Content Strategy: A Start-to-Finish Guide - Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan — to make sure it's up-to-date, innovative, and engaging for your customers, no matter when or how they intend to buy.
  Topics: guide, blog, strategy, youre, starttofinish, post, audience, marketing, content, social, develop, media, create.
• How to Find Clothing Manufacturers for Your Business - Fashion is one of the most popular niches in ecommerce, and it’s no secret that it’s a difficult one to break into, especially if you’re a beginner. After all, entrepreneurs from every corner of the globe are launching new clothing businesses every day. If you’re looking to launch your own […]
  Topics: domestic, manufacturer, manufacturers, overseas, business, youre, need, working, guide, products, clothing.
• How to Get Followers on Instagram: The Ultimate Guide - Global social media networks such as Facebook & Twitter are usually the go-to marketing platform options, but many often skip the content-centric platform that is Instagram. In this guide we’ll be discussing how to get followers on Instagram so you can grow your potential customer base and engage your current audience.
  Topics: audience, link, influencer, platform, instagram, followers, guide, content, ultimate, post, brand, posts, marketing.
• How to Launch a Mobile App in 2020 [Complete Guide] - The other day, I signed up for a friend's solidcore Pilates class.
  Topics: page, launch, apps, guide, mobile, complete, youre, app, social, media, users, store.
• How to Manage a Remote Team: Your Guide to Virtual Leadership - Managing a team is hard enough in person. But now, managers across the world are faced with the new territory of doing it all online. For some, it’s temporary. But for many, remote teamwork isn’t going anywhere for the foreseeable future. Even after the dust settles and the pandemic is […]
  Topics: teams, best, remote, managing, need, virtual, leadership, guide, tools, manage, way, management, things, team.
• How to Reduce Page Weight on Your Website [Quick Guide] - When it comes to your website pages, size matters. The smaller the file size of a page, the faster it will load for anyone who requests it.
  Topics: website, load, reduce, size, youre, guide, quick, weight, images, using, image, websites, page.
• How to Run LinkedIn Ad Campaigns: A Beginner's Guide - LinkedIn is a highly valuable tool to network with like-minded professionals. But here's something we don't talk about as much as we should: LinkedIn is also a highly useful inbound marketing platform.
  Topics: linkedin, campaigns, run, ads, audience, campaign, create, youll, best, beginners, choose, ad, guide, target.
• How to Sell Photos & Art Online - Are you a photographer & want to know how to sell photos online? Are you an artist & want to know how to sell art online? Check out this post.
  Topics: online, sell, photography, customers, work, quick, selling, youre, photos, artwork, art, guide.
• How to Start a Podcast: Ecommerce Edition 2020 - This blog post has all the information, tools & resources you need to learn how to start a podcast for business or personal use.
  Topics: guide, great, need, podcast, start, content, podcasts, episode, step, audio, rss, updated, episodes, listeners.
• How to Start an Email Newsletter: An Extensive Guide - Want to start email marketing but aren't sure how? We dive into the best practices, newsletter design, which software to use, how to build a list & more!
  Topics: youre, marketing, send, subscribers, guide, start, content, newsletter, newsletters, email, list, extensive, emails, way.
• How to Write a Blog Post: A Step-by-Step Guide [+ Free Blog Post Templates] - You probably already know how integral the process of blogging is to the success of your marketing efforts. Which is why it goes without saying it's exceptionally important to learn how to effectively start and manage a blog in a way that supports your business.
  Topics: write, website, stepbystep, templates, content, post, title, guide, youre, readers, blog, free, help, example, writing.
• How to Write a Case Study: Bookmarkable Guide & Template - Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises. Writing a case study is a great way to do that.
  Topics: case, write, customer, guide, studies, template, client, product, subject, questions, study, success, bookmarkable, service.
• HubSpot's Guide to Building a Killer Marketing Team - We all know the age-old expression, "There is more than one way to skin a cat." Though I've never tried, I'm going to guess they're right about that. Likewise, there are many different ways to build a high-performing, growth-focused marketing team. However, in my experience, I have found that there are six absolute must-have positions that the majority of best-in-class B2B companies employ.
  Topics: marketing, team, need, killer, content, hubspots, guide, building, website, managing, great, seo, experience, roles.
• Key Marketing Principles, Explained - Today, we’re going back to the basics. If you’ve heard of the classic principles of marketing, you may also know that they’ve been around for a while. A long while, more than 60 years! It started with the four principles of marketing, also called the 4 Ps or the 4 […]
  Topics: physical, customer, marketing, principles, online, youre, business, customers, brand, ps, guide, ultimate, key.
• Media Planning: The Ultimate Guide - For any business to be successful today — no matter the type, size, or industry — it must create and share media content (images, videos, infographics, social media posts, podcasts, etc.) with its target audience members.
  Topics: share, guide, content, business, planning, media, ultimate, social, plan, audience, templates, process.
• Product Photography: The Ultimate DIY Guide - Your product photography is one of the most important elements of your ecommerce business. This ultimate product photo DIY guide will help you get them right every time.
  Topics: photos, guide, photography, white, ultimate, youre, light, stores, ecommerce, diy, images, youll, way, products, product.
• Reading List: Mario Kägo of Wild Fix Media - “Reading List” is an occasional series where we ask ecommerce professionals to name some of their favorite books and blogs and tell us why. For this installment, we corresponded with Mario Kägo. He is CEO of Wild Fix Media, an ecommerce consulting firm
  Topics: source, business, media, guide, list, copywriting, reading, fix, kägo, book, writing, owner, wild, stepbystep, marketing, copy, mario.
• Small Business Accounting & Bookkeeping: A Guide For Ecommerce Entrepreneurs - This guide will help you better understand small business accounting for your ecommerce business so you can make better financial decisions.
  Topics: tax, small, corporation, guide, entrepreneurs, bookkeeping, accounting, sales, business, youll, ecommerce, file, youre, need.
• Starting a Freelance Business: A Step-by-Step Guide - So, you’re in the business of starting a business. You’re looking for the freedom and flexibility that comes with only answering to yourself.
  Topics: starting, start, guide, lot, content, youll, business, sure, youre, going, set, stepbystep, freelance.
• Step by Step Guide to Creating a Website - In 2017, 71% of small businesses had a website, and 92% of businesses without a website said they’d have one by the end of 2018. Today, having a website is as necessary for a company as having a phone number. Maybe you’re starting a new business venture or developing your personal brand. Or, maybe you’re looking to update your company’s outdated website. Whatever the case, creating a new website can feel overwhelming, particularly without technical expertise or a budget for web developers.
  Topics: hubspot, youll, need, creating, pages, page, guide, site, cms, step, domain, website, youre.
• The B2B Marketer’s Guide To Choosing The Right eCommerce Platform - While it’s clear that B2B commerce is definitely making strides, and we're seeing quite a bit of uptake in that space, it’s still fairly early days. Picking the right eCommerce solution that is truly built to support a B2B eCommerce framework is imperative. Here is what to look for. Read more.
  Topics: ecommerce, companies, b2b, buyers, right, marketers, platform, support, products, purchase, guide, choosing, business, solutions.
• The Beginner's Guide to Conversion Rate Optimization (CRO) - Today, most marketing teams are focused on driving traffic toward websites in hopes that this traffic then converts into qualified leads for sale reps to close. The cycle continues and business grows. 
  Topics: rate, website, visitors, beginners, conversion, optimization, guide, number, customers, traffic, leads, blog, cro.
• The Beginner's Guide to Customer Targeting - Sometimes, in the marketing industry, you have to close your eyes and take a leap of faith.
  Topics: targeting, customer, guide, segmented, target, customers, segmentation, help, buyer, beginners, way, audience.
• The Beginner's Guide to LinkedIn Marketing - Did you know LinkedIn has over 660 million users across the globe? Meaning the platform is one of the top social networks today. Now, an important question: Is your business using LinkedIn to its fullest potential to improve brand awareness, build your network, boost leads and conversions, increase revenue, and more?
  Topics: connections, content, youre, guide, beginners, profile, marketing, group, share, page, linkedin, updates.
• The Beginner's Guide to Structured Data for Organizing & Optimizing Your Website - It’s Friday afternoon, and your team is jonesing for Happy Hour.
  Topics: structured, social, html, page, guide, organizing, optimizing, beginners, content, search, website, markup, google, data.
• The Beginner’s Guide to A/B Testing: A/B Testing for Ecommerce Stores - A/B testing, or split testing, is a method of sending traffic to one or more variant of an existing webpage to see which performs the most successfully.
  Topics: design, stores, page, tests, split, results, guide, ecommerce, traffic, beginners, ab, test, increase, testing.
• The Beginner’s Guide to Running Sales and Promotions on Your Ecommerce Store - These best practices for running sales and promotions on your ecommerce store will help you drum up consumer interest & get more sales!
  Topics: promotions, sales, price, products, units, customers, need, discount, customer, store, beginners, sold, discounts, running, guide, online.
• The Beginner’s Guide to SMS Marketing - Get started with SMS marketing best practices here! With impressive engagement rates & ROI, it's becoming a hugely popular marketing method.
  Topics: brand, guide, beginners, email, subscribers, send, message, started, youre, marketing, sms, number, different.
• The Beginner’s Guide to Selling on Amazon with Amazon FBA - This guide will take you through the steps of understanding what Amazon FBA is, how it works and how you can start selling through it.
  Topics: sales, guide, beginners, need, shipping, fba, names, brand, amazon, selling, product, business, products.
• The Beginner’s Guide to Working With Coupon Affiliate Sites - Ready to build an affiliate marketing program? Working with coupon affiliate sites will get you started. Learn more about how coupon sites work!
  Topics: guide, brand, customers, coupon, site, coupons, sites, brands, affiliate, promo, users, working, beginners.
• The Complete Guide to Getting Started With Influencer Marketing - Influencer marketing is hands down one of the best marketing strategies you can use today. In fact, many experts will tell you that it’s the single-best method of marketing. Over the last few years, influencer marketing has become an immense and essential part of the marketing landscape. Anymore, it’s difficult […]
  Topics: followers, brands, complete, guide, influencer, instagram, social, media, content, brand, influencers, started, marketing.
• The Designer's Guide to Color Theory, Color Wheels, and Color Schemes - When you're sifting through your News Feed, what tends to catch your attention? More likely than not, it's YouTube videos, pictures, animated GIFs, and other visual content, right? While text-based content is always important when seeking answers to a question, creating visuals such as infographics, charts, graphs, animated GIFs, and other shareable images can do wonders for catching your readers' attention and enhancing your article or report.
  Topics: scheme, youre, complementary, designers, create, color, colors, primary, wheels, schemes, guide, contrast, theory, design.
• The Ecommerce Guide to Shipping Boxes: Shipping Boxes & Mailing Envelopes 101 - In this article learn all about shipping boxes, branded shipping boxes and branded mailing envelopes for ecommerce businesses.
  Topics: white, boxes, size, customers, box, printed, shipping, ecommerce, envelopes, guide, custom, mailing.
• The Guide to Successful Silent Videos for Facebook Video Ads (+ Examples) - In recent years, Facebook has become a powerful platform for posting, sharing, and watching videos. In fact, nowadays, people watch more than 100 million hours of Facebook videos on a daily basis.
  Topics: silent, facebook, guide, important, successful, ad, video, ads, need, videos, seconds, examples, create.
• The Guide to Workplace Communication Channels You Didn't Know You Needed - Emails and IMs and shared docs — oh my!
  Topics: guide, know, didnt, video, channels, email, needed, information, page, communication, sharing, team, shared, workplace, remember, dont, work.
• The Marketer's Guide to Content Aggregators in 2020 - I love to travel. My husband and I try to spend our vacations becoming immersed in a culture. It's one of our favorite things to do together. As a content creator, I'm predictably an avid content consumer as well.
  Topics: aggregator, blog, travel, users, sites, site, guide, aggregators, example, marketers, content, blogs, aggregation.
• The Plain English Guide to Dark Posts on Facebook - This morning, I did my usual social media scanning before getting ready for work, and as I was scrolling Facebook, I began to notice ads for companies I didn't recall following.
  Topics: plain, facebook, dark, ad, guide, page, english, audience, post, ads, posts, create, company.
• The Plain English Guide to Google's Knowledge Graph - Before I began writing at HubSpot, I worked at two small businesses. Really small. Both had fewer than five employees. Honestly, any time "SEO" was mentioned the whole team got anxiety. There was no SEO expert — or even an employee who had vast experience in it. Marketing teams who lack knowledge in SEO often feel like they're playing catch up and aren't sure if they can deliver results for their clients. Trust me — I get it.
  Topics: panel, googles, knowledge, site, search, google, graph, plain, user, guide, english, information, page.
• The Plain English Guide to Return on Ad Spend (ROAS) - As a writer, I've never been very good at math. I know … shocking. Most marketers can relate, because as a bunch, we tend to be better at English and history than math and science. However, as a marketer, we need to be able to analyze data and calculate the effectiveness of an article or campaign, even though math might not be our strong suit.
  Topics: guide, english, roi, spend, campaign, important, ads, cost, ad, return, plain, roas, data.
• The Plain-English Guide to GCLID - 90% of all web searches happen on Google, which means, if you're a marketer, you should probably know the ins and outs of Google Ads
  Topics: guide, ads, plainenglish, ad, gclid, analytics, google, tagging, performance, click, manual, track.
• The Plain-English Guide to Local PPC - For the last few weeks, my husband and I have been ordering more takeout than ever. As we were trying to find a restaurant to order from, we came across an online ad for one of our favorite local restaurants that just started offering delivery. We were so excited and immediately placed an order. That's why local pay-per-click (PPC) can be a great option for local businesses.
  Topics: ad, online, plainenglish, extensions, ads, run, youre, specific, ppc, search, local, guide.
• The Plain-English Guide to Negative Keywords - When I woke up this morning, I groggily shuffled to my kitchen, where I made a distressing discovery: I was out of coffee grounds.
  Topics: ad, search, guide, keywords, ads, coffee, wax, negative, plainenglish, words, match, phrase.
• The Plain-English Guide to Semantic Search in 2020 - Like many kids, when I was younger, I used to spend Christmas Eve eagerly awaiting the morning when I'd run downstairs and see a mountain of presents to unwrap. I imagine search engine optimizers feel the same way when the news hits of a new Google algorithm update.
  Topics: google, content, plainenglish, user, guide, understand, semantic, updates, questions, engines, search, related.
• The Retailer’s Guide to Selling on eBay in 2020: Tactics, Tests, and Stories From The Experts - Often seen as one of the cornerstone platforms for online selling, eBay found its roots in 1995. The first item…
  Topics: ebay, guide, selling, download, quickly, beanie, rise, start, sell, pdf.
• The Start-to-Finish Guide to Writing a Social Media Proposal - Whether you're providing social media management, marketing, or consulting services, the crucial step in winning a client is sending out a business proposal.
  Topics: know, business, writing, starttofinish, social, media, client, guide, best, proposals, clients, going, proposal.
• The Ultimate Guide to Advertising in 2020 - When you hear the word advertising, what comes to mind? Do you think of banner ads on your favorite website? Those hilarious Super Bowl commercials? The billboards along the highway or posters in the subway stations?
  Topics: advertising, ads, campaign, media, print, service, ad, guide, product, social, ultimate, brand.
• The Ultimate Guide to Building a Website Redesign Strategy - So... you want to redesign your website. Maybe you just finished a brand overhaul or your product was recently updated. Whatever your reason, a redesign can be a huge success — or a total flop. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve.
  Topics: pages, metrics, redesign, building, youre, traffic, website, strategy, visitors, ultimate, site, marketing, guide, page.
• The Ultimate Guide to Company Culture - Nowadays, we hear about a company's culture a lot — including perks like free beer, ping-pong tables, and fitness classes at the office.
  Topics: corporate, culture, employees, employee, help, company, youll, workplace, instance, guide, ultimate, diversity.
• The Ultimate Guide to Content Distribution - Year after year, hundreds of marketers report increased efforts and spending on their content marketing — or the intention to do so.
  Topics: backlinks, guide, content, distribution, social, email, media, blog, strategy, marketing, ultimate, tool.
• The Ultimate Guide to Content Marketing in 2020 - It’s no secret that traditional forms of marketing, which interrupt audience members, are less effective than they once were for reaching prospects and converting leads into customers. That’s why content marketing has become a popular way for businesses to reach and engage their target audience.
  Topics: customers, ultimate, guide, blog, members, target, audience, brand, marketing, content, social, media.
• The Ultimate Guide to Crowdsourcing - When Charlie Jabaley, co-founder of the artist management and marketing firm Street Execs, released one of his first client t-shirt designs, the euphoric high he felt in the morning plummeted to a heartbreaking low by night. He had only sold a total of eight t-shirts.
  Topics: help, guide, crowdsourcing, campaign, audience, brands, marketing, youre, ultimate, freelancers, create, crowdsourced, freelance.
• The Ultimate Guide to Customer Satisfaction - Do you know how happy your customers are with your products, services and their overall experience with your company?  If your answer is “no” or “I’m not sure,” then you need to take action and figure it out.  Measuring customer satisfaction can show you where your business is getting it […]
  Topics: survey, service, company, customers, guide, satisfaction, score, example, ultimate, satisfied, responses, customer.
• The Ultimate Guide to Email Marketing - The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results.
  Topics: ultimate, emails, offer, list, send, marketing, lead, relevant, guide, email, subscribers, build.
• The Ultimate Guide to Google Docs - Everything Google touches seems to turn to gold.
  Topics: docs, guide, ctrl, youre, ultimate, create, click, page, document, google, box, word.
• The Ultimate Guide to Instagram for Business - More companies are using Instagram than ever before — there are now over 25 million businesses on Instagram, most of which are small businesses.
  Topics: create, audience, ultimate, profile, need, followers, instagram, business, guide, youll, facebook, ad.
• The Ultimate Guide to Integrations and Why Your Business Needs Them - Have you ever found yourself working on a project in which you had to toggle between multiple software and applications? Perhaps you had to plug data from one system into another or rewrite the same content over and over again to ensure it was in multiple locations. Although few people have the time or patience for this type of tedious work, it’s highly common and often critical to your business’s success — these mundane tasks need to get done.
  Topics: data, integration, software, allows, automatically, help, information, hubspot, customers, integrations, business, guide, needs, ultimate.
• The Ultimate Guide to LinkedIn Company Pages - In November 2018, LinkedIn launched LinkedIn Pages. This launch provided a new way for consumers to discover and vet their favorite businesses — and for businesses, organizations, and institutions to connect with their audiences.
  Topics: social, ultimate, pages, engage, followers, company, linkedin, guide, page, add, create, content.
• The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence - It's probably safe to assume a major part of your marketing strategy today is digital. Consumers and businesses alike are almost always online and on-the-go — and you want to be able to reach them and observe their behavior where they spend their time.
  Topics: guide, owned, digital, content, presence, earned, marketing, youre, strategy, improve, customers, strategies, paid, ultimate, media.
• The Ultimate Guide to Mastering the Basics of Effective Social Media Advertising - It's hard to imagine any company today could be successful and experience substantial growth without advertising their product or service and brand on social media. Advertising is how businesses promote themselves and whatever it is they sell to their audience members — and with billions of people on social media, it's clear why businesses choose to advertise and promote themselves through this medium.
  Topics: ad, ads, social, media, users, advertising, target, audience, ultimate, guide, mastering, platform, effective, basics, facebook.
• The Ultimate Guide to On-Page SEO in 2019 - So, you've read dozens — if not hundreds — of SEO articles online. You've digested countless tips and tricks for improving your website's SEO. You've even (over)paid that self-proclaimed "expert" to help you develop an SEO strategy that aligns with your business goals.
  Topics: google, website, search, guide, ultimate, site, seo, content, pages, elements, onpage, page.
• The Ultimate Guide to Podcast Audio, According to HubSpot's Podcast Experts - In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results.
  Topics: ultimate, shows, search, according, guide, audio, content, episodes, episode, likely, podcast, experts, google, hubspots, podcasts.
• The Ultimate Guide to Product Marketing in 2020 - During the 1950s, Volkswagen sold a bus. Although now considered a classic vehicle, the bus remains an icon for the car company decades later. The cool part? Volkswagen announced their new VW Bus — it’s electric and features sleek, modern styling. Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun, and it complements the original “hippie” vibe the company was once known for. Source Volkswagen also released a TV commercial for the bus that’s clever, minimalist, and on-brand. It introduces the new vehicle with the song The Sound of Silence playing in the background (hint: electric cars are silent) and ends with a short message on the screen for viewers to read: “Introducing a new era of electric driving.” This sentiment touches on the fact Volkswagen is contributing to society’s interest in electric, eco-friendly vehicles. It also relates to this being a new era for the bus.
  Topics: launch, market, customers, ultimate, audience, marketer, target, products, marketing, guide, positioning, product.
• The Ultimate Guide to Safely Sourcing Your Products From Alibaba - Due diligence should not be forgotten when dealing with manufacturers and middlemen on Alibaba and other similar sites. You will have to deal with different cultural perceptions of business and language barriers when sourcing a supplier but there are things you can do to better your chances of having a good experience. Read this Alibaba Reivew to find out what these things are.
  Topics: dont, supplier, product, goods, shipping, products, guide, payment, alibaba, suppliers, review, ultimate, youre, sourcing.
• The Ultimate Guide to Social Media Analytics - There are over 3.8 billion social media users across the globe. As you can probably imagine, that’s a major reason why businesses want to be active on social, too. Businesses use social media to market, sell, and provide support to their target audience and customers as well as learn about and bond with them.
  Topics: ultimate, data, youll, audience, media, software, tool, guide, analytics, reports, tools, social.
• The Ultimate Guide to Social Testing - As marketers, we know the importance of making data-driven decisions. The more data we know about our audience — from how many are being reached to how many engage with our content — the more we're able to make effective marketing moves.
  Topics: test, guide, youll, audience, youre, run, tests, media, social, ad, ultimate, testing.
• The Ultimate Guide to Using WhatsApp for Business in 2020 - Does your business offer international services, but you've found it hard to connect with global customers in a personalized, cost-effective way? Do you, as a marketer, struggle with offering one-on-one experiences with customers when you're not online?
  Topics: app, business, guide, profile, customer, users, using, marketing, customers, messaging, ultimate, whatsapp.
• The Ultimate Guide to Utilizing a 3PL Provider for Ecommerce Fulfillment - How much do you know about shipping & fulfillment? Sure, you can assemble your own team but without experience, you won’t be as efficient as a 3PL provider.
  Topics: company, 3pl, fulfillment, ultimate, services, companies, ecommerce, utilizing, businesses, provider, supply, guide, operations.
• The Ultimate Guide to Video Marketing - Brands need a video marketing strategy — this idea isn't new. What has changed is how important video has become on every platform and channel.
  Topics: need, youll, number, video, youre, marketing, camera, platform, content, guide, audience, ultimate, videos.
• This Is Your $30 Guide to Making Money Selling on eBay - Learn how to make a killing on the e-commerce network.
  Topics: product, sourcing, sellers, making, products, guide, youll, amazon, think, ebay, selling, sell, money.
• Top Ten Cities in Europe for Graduates to Start Their Careers [Interactive Graph] - When I graduated college, I was extremely interested in living abroad for a while.
  Topics: graph, youre, live, graduates, interested, careers, europe, thought, abroad, id, guide, cities, living, start, interactive.
• What Do Contractors Own? A Guide to Freelance Copyright - When I was a young teenager, I used to write songs with my best friend. We knew that one day we'd be famous songwriters (because, of course we would), and we didn't want to fight about who owned the songs when we were famous.
  Topics: client, written, laws, work, freelance, agreement, guide, contractors, hire, contract, freelancer, need, copyright.
• What Is Context Marketing, and Why It Matters [Quick Guide] - In 2020, it's undeniable how powerful content marketing has become for businesses of all sizes.
  Topics: matters, guide, content, leads, word, quick, thats, context, know, right, marketing, smart, help.
• Your Bookmarkable Guide to Social Media Image Sizes in 2020 [Infographic] - Whether you're choosing a cover photo, an image to share, or any other social media image, it's important to get the dimensions right.
  Topics: infographic, requirements, guide, media, sizes, social, different, dimensions, need, help, size, image, bookmarkable.
• Your Quick-Start Guide To Growth Hacking - If you’re savvy with internet marketing, you’ve probably heard about growth hacking before. It’s a buzzword that has been around since 2010 in internet marketing circles, but recently, it’s started to make its way into the mainstream ecommerce dialogue. Growth hacking is all about trying to achieve accelerated business growth […]
  Topics: marketers, customers, startup, guide, stages, product, hacking, hacker, quickstart, stage, marketing, growth.
• ePharmacy Ro launches doc-approved WebMD rival Health Guide - “Whatever your symptom, WebMD says you have cancer.” It’s a long-running joke that underscores the distrust of perhaps the top source of medical advice, stemming from a confusing site clogged with ads that’s been criticized for questionable information and pushing pills from its sponsors. Health Guide is the new medical handbook for the internet, where […]
  Topics: guide, site, theres, doctor, million, ro, medical, health, wont, rival, webmd, epharmacy, docapproved, launches, patients, techcrunch.