Top 2023 resources on guide

Best guide resource in 2023.
Learn more about guide to improve your e-commerce strategy.

• 10 Digital Style Guide Examples from Famous Companies such as Apple, Google & Starbucks - If you've ever wondered how designers at Apple defined every little element in iOS as they were building it, then you're in the right place. As technology is constantly evolving, web design continues to become more formalized. Web designers and developers need to create code that can translate seamlessly from PC to mobile devices, make easy to understand site navigation, and innovate other site capabilities — these are all elements that companies standardize in digital style guides.
  Topics: apple, design, web, guides, typography, google, color, elements, examples, guide, digital, companies, style, famous, starbucks.
• 13 New Ecommerce Books for Spring 2022 - Once a quarter we publish a rundown of new business books that could help ecommerce merchants. This installment includes titles on analytics, podcasting, events, direct-to-consumer, more.
  Topics: spring, ecommerce, hardcover, marketing, learn, success, startup, guide, kindle, business, retail, books.
• 18 Best Sample Business Plans & Examples to Help You Write Your Own - Reading sample business plans is essential when you’re writing your own. As you explore business plan examples from real companies and brands, you’ll learn how to write one that gets your business off on the right foot, convinces investors to provide funding, and ensures your venture is sustainable for the long term.
  Topics: sample, marketing, market, company, best, help, need, template, examples, write, plan, business, guide, youll, plans, youre.
• 20 Digital Marketing Ebooks Marketers are Reading in 2022 - The digital marketing industry is always changing. That's why it’s important for marketers to commit to learning as much as possible about digital marketing and emerging trends. But ... who has the time?
  Topics: ebookthis, marketers, reading, ebook, seo, guide, media, digital, marketing, learn, ebooks, facebook, content.
• 21 Brand Style Guide Examples for Visual Inspiration - When it comes to building a memorable brand, it's all about consistency. Like when you're shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away.
  Topics: company, examples, content, palette, visual, brand, inspiration, logo, hereimage, color, guidelines, guide, style.
• A Comprehensive Guide to Organizational Development - Imagine it’s 2005, and a small drinkware business opens up in the center of town. Although they have a simple website to provide store information and field online inquiries, their collection of customized mugs, shot glasses, and more continuously grow in popularity due to loyal customers and word of mouth.
  Topics: organizational, processes, changes, management, development, individual, model, guide, organization, comprehensive, interventions, process.
• A Marketer's Guide To Video Codecs - Streaming is ubiquitous. From from services like Netflix to user-generated content on YouTube, we’re all streaming video online. As customers are consuming more video content, video marketing has become an integral part of marketing strategies. All of this is made possible by codecs.
  Topics: used, quality, marketers, content, audio, guide, data, files, video, codecs, codec, need.
• A Nonprofits Guide To Using LinkedIn - Your nonprofit likely takes up a lot of your time, and you might not have a huge staff to delegate responsibilities to. So, taking the time to use online platforms might not seem like the best use of your time.
  Topics: interested, nonprofit, nonprofits, guide, share, linkedin, helps, create, page, content, learn, using.
• A Plain English Guide to Real Time Bidding - Because of its efficiency and cost-effectiveness, real-time bidding (RTB) has become one of the most popular ways to purchase ad inventory online.
  Topics: guide, ads, real, english, online, inventory, platform, bidding, demandside, plain, ad, publishers, realtime, supplyside.
• A Practical Guide to Ethical Website Analytics – Top Solutions Reviewed - As technology evolves, so does the power of digital surveillance. One area in which this has become particularly prominent is web analytics. A website that isn’t using ethical website analytics will collect data on where you are, how you use… Continue reading A Practical Guide to Ethical Website Analytics – Top Solutions Reviewed
  Topics: analytics, web, website, solutions, business, practical, gdpr, free, compliant, reviewed, ethical, google, guide, data.
• A Quick Guide to Conditional Formatting in Excel - Let's pretend you have a spreadsheet with 1,000 rows of data — it would be pretty difficult to spot patterns in the data with the naked eye. Enter conditional formatting.
  Topics: select, toolbar, formatting, cells, copy, guide, cell, quick, image, excel, click, conditional, header.
• A Simple Guide to Lean Process Improvement - There are many businesses out there that operate with a mindset of “Well, that’s how we’ve always done it.” Unfortunately, this type of close-minded thinking can lead to a great deal of waste.
  Topics: customer, diagram, simple, organization, allows, identify, help, create, process, improvement, lean, guide.
• A Step-by-Step Guide to Advertising on Instagram - Instagram has finally surpassed 1 billion users. Yes — that's a billion with a B.
  Topics: youre, choose, create, youll, ad, advertising, audience, facebook, instagram, stepbystep, set, guide, ads.
• Build a Thriving Ecommerce Business With Help From This Book - The 'Ultimate Guide To Shopify' is an all-in-one resource to help you start and run your own online business.
  Topics: guide, ecommerce, build, shopify, ultimate, started, resources, tools, business, start, industry, strategies.
• Color Theory 101: A Complete Guide to Color Wheels & Color Schemes - While text-based content is always important when seeking answers to a question, creating visuals such as infographics, charts, graphs, animated GIFs, and other shareable images can do wonders for catching your readers' attention and enhancing your article or report. Knowing color theory and design can help you make content stand out.
  Topics: colors, complete, scheme, guide, design, theory, youre, wheels, create, contrast, color, schemes, primary.
• Creating Your Brand Voice: A Complete Guide - Your personality makes you unique — a differentiation that doesn’t just apply to people. Brand voices will make each company recognizable in a world full of different streams of information. So how can you set your brand up for success?
  Topics: content, voice, complete, creating, look, youll, brand, instance, audience, guide, brands, company, social.
• Creating a Channel Strategy: The Complete Guide - There are many ways customers can receive your product — online, at a storefront, or delivered directly to their home. Building the right channel strategy can help you focus your efforts on the channels that align with your goals. 
  Topics: tasked, solutions, work, ober, marketing, channel, strategy, guide, complete, explains, thats, creating, marketers.
• Facebook Marketing: An 11-Step Guide to Growing Your Business on Facebook - More
  Topics: facebook, growing, guide, products, page, audience, target, marketing, 11step, content, media, followers, business.
• Gartner® Report: Market Guide for PIM Solutions - Industry analyst Gartner® predicts by 2025, 70% of organizations will choose data management software products primarily based on the business user experience, up from 20% in 2021. So what does that mean? Data management is mission-critical, however how brands deploy that data is changing at an accelerated pace. Elastic Path is recognized in the guide as a select vendor of PIM software. The research and insights are compiled in the Gartner 2022 Market Guide for PIM Solutions.   A Comprehensive Guide to eCommerce PIM Solutions for Decision Makers Gartner developed the guide for companies embarking on changes to their current solutions based on product information management trends. Its content educates and informs data and analytics leaders like you on how to pick the best PIM for eCommerce based on your business needs, so you are consistently managing and optimizing product information.   Inclusion and Evaluation Criteria Gartner does the research so you hit the ground running on RFP and vendor selection. You get a global overview of the market players based on specific criteria. Gartner typically limits their inclusion criteria to a set number of vendors, a revenue threshold in dollars, and product availability on more than one continent. As for evaluation, Gartner makes an assessment of the different vendor offerings based on general criteria such as global viability, client experience, marketing strategy, revenue, and revenue growth. For each offer, the criteria are ranked and weighted according to their importance for Gartner at a High, Medium, or Low levels. The process is no ordinary selection process. Gartner provides a thorough, rigorous review of who is in the market, what they offer, and how well they are performing. To be included in the guide means a company is differentiating and leading in the market as a PIM solution. The next choice is yours given which of them provides the best solution for your needs.   Closing the Loop on the Product Content Life Cycle Let’s begin with the basics of Product Information Management (PIM), or what Gartner refers to as the value delivered from a PIM: The ultimate purpose of PIM is to speed up your time to market, improve all aspects of sales, and deliver compelling product experiences across any touchpoint. Regardless of what channel you’re selling in, PIM provides the foundation for customer experiences using relevant product information across touchpoints, and is especially crucial when enabling a digital eCommerce strategy. PIM enabled eCommerce allows your brand story to be told with a single source of product truth without silos; sales, merchandising, marketing teams have access to and are empowered to build off the data.   Enter PXM, a Crux of One of Gartner's Predictions for 2025 Product Experience Management (PXM), is an arm of a broader approach to PIM for eCommerce. Working in tandem with PIM, PXM levels up the customer experience with analytical tools, such as Digital Shelf Analytics (DSA), machine learning, and artificial intelligence. The result is richer, more engaging customer experiences across touchpoints that support multiple use cases and product complexities. For channels that are long-term strategic investments, manual processes will eventually become insufficient. Instead, companies should invest in more robust product experience management (PXM) solutions, which represent an evolution beyond traditional PIM systems. PXM capabilities include automated rich content creation using natural language generation, AI-assisted rich content optimization and channel behavioral data, and DSA. When referencing a “closed loop” , Gartner predicts that businesses adopting more robust PXM capabilities to enhance PIM will have greater leverage in building a revenue-generating, multichannel eCommerce solution. By gathering product information derived from PXM functionality, brands are now able to make changes and push those changes back out to their channels through syndication. The results? Product content optimization across every touchpoint and channel.   EP Product Experience Manager (PXM) Merchandise Every Unique Product Experience, Without Custom Dev Work Go to EP PXM Further Down the Road for Today’s Brands: Leveraging More Data While Gartner points out in the report this practice rarely exists today, businesses will in the future tap into data from more resources than ever before such as existing PXM systems, point-of-sale in physical storefronts, and commerce platforms to further optimize across channels. The analyst notes that if the process happens today, the majority are performed with outdated PIM solutions. Within the report is a helpful visual tool as you envision the product data supply chain and how PIM affects the ecosystem: p>  Terms to Note Worth mentioning among this cavalcade of acronyms, are two I am highlighting from the report with additional explanation: Digital Asset Management (DAM) - A single source of truth for all digital assets including video, audio, presentations, media files, and animations to name a few. Housing these assets in a centralized location streamlines brand identity and consistency, enabling automatic asset updates. It also streamlines content repurposing which is fast becoming key to a brand’s social media presence and social commerce strategy.   Master Data Management (MDM) - As businesses increasingly went digital there was a rush to adopt Enterprise Resource Planning (ERP), but that became somewhat limiting when businesses were faced with multiple use cases. MDM emerged as the answer to building a better beast; housing unified data across tools, systems, and locations to form a single source of truth.   Elastic Path Product Experience Manager (EP PXM) Good news for organizations of all sizes embarking on today’s complex and competitive commerce landscape: aligning with Gartner’s predictions and recommendations for the future state, is a product designed for your success: EP PXM. EP PXM combines re-imagined eCommerce PIM software, Product Merchandising, and Catalog Composer capabilities into one central place for merchandisers to create the complex product experiences that keep your brand front and center in the eyes of increasingly demanding customers. The market guide references supportive PIM functionalities vendors provide that fall outside traditional core capabilities, such as supplier data onboarding, content optimization, and print publishing. Two standouts mentioned within the guide where EP PXM differentiates are product variant management and catalog creation. The product is designed with the merchandiser in mind with the ability to manage thousands of SKUs and multiple catalogs. In fact, EP PXM is the ideal solution for companies with “multis”: multiple brands, channels, geos, and use cases. As those sought after, hyper-personalized customer experiences become critical to your brand’s growth and reputation, this is the PIM game changer. Interested in hearing more? Get in touch with our experts today to learn about Elastic Path's very own product information management solution. In the meantime, unlock and download the Gartner’s full 2022 Market Guide for PIM solutions report here.  
  Topics: ecommerce, experience, report, gartner, pxm, product, pim, guide, market, solutions, management, data.
• How Do Conversion Paths Work? A Step-by-Step Guide - As a marketer, a big part of your job is to convert qualified website visitors into leads. Simple enough.
  Topics: conversion, visitors, content, landing, paths, path, pages, stepbystep, mobile, thank, website, guide, page, work.
• How to Create An Action Plan: A Straightforward Guide for Marketers - Have you ever sat down at your desk first thing in the morning and spent a good 45 minutes browsing social media or getting lost in your inbox because you can’t focus on what you need to do? At the end of the day, you feel as if you’ve wasted 8 hours of your life that you’ll never get back.
  Topics: steps, youll, plan, marketing, team, straightforward, create, marketers, need, plans, action, project, guide, specific.
• How to Create a Comprehensive How to Guide [+Examples] - The irony doesn't escape me that I'm currently writing a how-to guide on … how-to guides.
  Topics: create, guide, comprehensive, youre, examples, instructions, readers, howto, example, writing, help, write.
• How to Create a Holiday Marketing Campaign: A Step-by-Step Guide - The malls are decked with holly, your inbox is filling up with holiday-themed promotions, and you've deemed it socially acceptable to start listening to your favorite holiday playlist on Spotify... or maybe that's just me.  Either way, the holiday season is here, and marketers are gearing up to finish off the year strong. But just like shopping for gifts, planning your holiday campaign is something you don't want to shove off until the last minute.
  Topics: landing, guide, create, stepbystep, need, marketing, post, campaign, youre, offer, holiday, page.
• How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide - Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's up-to-date, innovative, and engaging for your prospects and customers — no matter when or how they intend to buy.
  Topics: audience, strategy, develop, youre, blog, social, steps, create, guide, marketing, content, business, tool, starttofinish.
• How to Do Keyword Research for SEO: A Beginner's Guide - While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.
  Topics: keywords, research, keyword, help, beginners, terms, marketing, content, topics, search, google, seo, guide.
• How to Do Market Research: A Guide and Template - Today's consumers have a lot of power. They can research your product or service and make purchase decisions entirely on their own.
  Topics: persona, guide, questions, template, industry, market, research, buyer, target, customers, product, audience.
• How to Do PR: The Ultimate Guide to Public Relations in 2022 - Public relations walks a tightrope between creativity, persuasion, and strategy. If you know how to do PR you can impact every part of a business or brand.
  Topics: public, ultimate, social, pr, relations, media, strategy, guide, help, brand, marketing, business.
• How to Find a Job After College: The Ultimate Guide - College graduation is just around the corner, which means it’s almost speech season. Don’t get me wrong, I love a good graduation speech and all the platitudes that come along with it, but very few of them give guidance on how to find a job after college. 
  Topics: hiring, questions, ask, youre, job, company, guide, college, interview, role, ultimate, work.
• How to Run Facebook Ads: Step-by-Step Guide to Advertising on Facebook - When setting up a paid Facebook ad, there are a lot of boxes to check. Are you targeting the right people? Did you choose the right bidding model for your ad? Are you running the right type of ad? If we’re being honest, it can get a little confusing.
  Topics: create, ad, advertising, set, youre, metrics, youll, audience, page, stepbystep, ads, run, facebook, guide.
• How to Sell Home Decor Online: The Ultimate Guide - Home is no longer just the place we relax or sleep. The concept of homes as we know them has shifted—and consumers have adapted to it.
  Topics: guide, consumers, sales, sell, ultimate, brands, website, furniture, omnichannel, product, brand, décor, online.
• How to Sell Jewelry Online and Build a Store That Shoppers Love - Jewelry is a timeless and powerful part of the human experience.  According to the International Gem Society (IGS), the earliest…
  Topics: practical, build, customer, need, business, jewelry, sell, ecommerce, brand, guide, marketing, online, shoppers, successfully.
• How to Sell More with Google: Your Guide to Success - Since launching in 1998, Google has evolved from a leading search engine to a powerful sales and marketing channel that…
  Topics: product, shoppers, bigcommerce, listings, ads, free, guide, products, google, campaigns, success, sell, shopping.
• How to Sell Photos Online in 2023: Our Quick Guide - So, you have a talent for photography, and now you want to put it to good use by monetizing it. But having both the creativity and the commercial ability to put your skill to good use takes work. So before… Continue reading How to Sell Photos Online in 2023: Our Quick Guide
  Topics: photos, online, photography, image, quick, upload, images, youre, youll, site, guide, sell.
• How to Use Facebook Live: The Ultimate Guide - Since its debut in 2016, live streaming video has exploded in popularity. In fact, 82% of people would prefer a live video over reading a social post.
  Topics: ultimate, facebook, live, feature, post, viewers, broadcast, way, guide, videos, comments, video.
• How to Use Instagram: A Beginner's Guide - Over the past few years, Instagram has seen exponential growth — from one million users at its inception to over one billion in 2022.
  Topics: share, post, beginners, youre, instagram, notifications, facebook, click, account, tap, guide, follow.
• How to Write a Blog Post: A Step-by-Step Guide [+ Free Blog Post Templates] - If you’ve ever read a blog post, you’ve consumed content from a thought leader that is an expert in their industry. Chances are if the blog post was written effectively, you came away with helpful knowledge and a positive opinion about the writer or brand that produced the content.
  Topics: content, templates, readers, guide, topic, look, free, write, writing, posts, stepbystep, audience, post, youre, blog.
• How to Write a Case Study: Bookmarkable Guide & Template - Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises.
  Topics: include, business, need, study, bookmarkable, template, customer, service, product, case, guide, write, work, customers.
• Instagram Marketing for Small Businesses: The Complete Guide - Seventy-one percent of US businesses use Instagram to market their products, services, and brand to more than one billion users on the app. With a variety of interactive features, Instagram marketing has become essential for small businesses.
  Topics: complete, content, audience, guide, brand, marketing, businesses, instagram, users, small, business, followers.
• Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way - We’ve all been there. You finally sit down for dinner at the end of a long day. You’re about to take a bite when the telephone rings. It’s a telemarketer asking about your oven preferences.  
  Topics: lead, business, generation, generating, marketing, landing, way, content, beginners, inbound, sales, product, page, information, guide, leads.
• LiveChat Pricing: The Complete Guide for 2023 - Understanding LiveChat pricing is crucial if you’re planning on investing in this popular chat-based customer service tool for your company. Like many innovative chat options, LiveChat comes with a range of packages to choose from, to ensure companies of every… Continue reading LiveChat Pricing: The Complete Guide for 2023
  Topics: access, guide, complete, livechat, customer, chat, team, service, pricing, support, plan, tools.
• LiveChat vs Olark: A Simple Guide for Beginners - In today’s LiveChat vs Olark review, we’re looking at some of the core features and functionalities of two of the most popular tools in the live chat marketplace. In today’s customer service landscape, live chat is becoming an increasingly popular… Continue reading LiveChat vs Olark: A Simple Guide for Beginners
  Topics: chat, send, guide, simple, beginners, olark, livechat, agent, features, team, support, vs, customers, customer.
• Livestorm Webinar Review: An Introductory Guide - In today’s Livestorm webinar review, we’re going to be looking at a powerful platform for video interactions in the digital world. Video has quickly emerged as a crucial tool for business leaders and entrepreneurs from all walks of life. Whether… Continue reading Livestorm Webinar Review: An Introductory Guide
  Topics: event, registration, video, features, webinar, meetings, guide, review, attendees, events, introductory, live, livestorm.
• MailPoet Review (Nov 2022): A Complete Guide - In today’s MailPoet review, we’re going to be looking at a unique solution for companies hoping to enhance their approach to email newsletters. MailPoet isn’t an all-in-one email marketing platform, like some of the more popular tools on the market… Continue reading MailPoet Review (Nov 2022): A Complete Guide
  Topics: complete, marketing, send, subscribers, guide, email, emails, messages, wordpress, review, youre, nov, mailpoet, plugin.
• Media Planning: The Ultimate Guide - Today's digital landscape is a competitive one. For any business to find success today, it must create and share media content (such as images, videos, written content, and podcasts) with its audience.
  Topics: ultimate, audience, share, create, planning, media, business, content, templates, guide, social, plan.
• Mighty Networks Pricing: The Complete Guide for 2023 - Are you confused about Mighty Networks pricing? Maybe you’ve been planning on designing your own online community for a while, but you’re not sure which Mighty Networks plan you should choose? We’re here to help. Mighty Networks is a unique… Continue reading Mighty Networks Pricing: The Complete Guide for 2023
  Topics: options, youll, business, mighty, month, access, features, pricing, networks, guide, community, plan, complete.
• Mobile Form Design: A Beginners Guide to Converting Mobile Users - Think about a time when you were on the train, sitting in the airport, or simply lying on the couch, and you had to complete an online form on your smartphone. Did you ever pay attention to the mobile form design?
  Topics: beginners, fields, form, converting, experience, user, visitors, users, guide, forms, mobile, design, complete, screen.
• Nonprofit Email Marketing: The Ultimate Guide To A Successful NPO Email Strategy - Effective email and newsletter marketing is crucial for a nonprofit organization’s (NPO) success. With scarce resources, limited staffing, and divided leadership attention, investing in marketing efforts can often take a backseat to more urgent matters.
  Topics: newsletter, subject, strategy, npo, tip, ultimate, guide, successful, organization, nonprofit, sure, youre, emails, email, marketing.
• RFIs: The Simple Guide to Writing a Request for Information - Large corporations and government agencies don't shop around for the best contractors and freelancers the same way a SaaS company or a small business might.
  Topics: request, rfp, company, rfis, procurement, guide, simple, sellers, buyer, information, need, rfi, writing.
• Scheduling Instagram Reels: The Complete Guide - Instagram Reels generate 43.5% more engagement than Instagram videos on average. So if you’re looking to give your content a boost, it’s time to make the switch.
  Topics: instagram, reels, schedule, video, complete, guide, social, plan, scheduling, post, reel, media.
• Social Media Marketing: The Ultimate Guide - When it comes to social media, marketers' top goals are advertising their products/services and increasing their brand awareness, according to 2021 HubSpot Blog Research.
  Topics: users, content, audience, millennials, platform, guide, marketing, ultimate, followers, social, active, media.
• Sprout Social Review (Nov 2022): A Guide to Sprout Social - Meta: In today’s Sprout Social review, we’re looking at one of the more powerful social media management tools on the market for business leaders. Here’s what you need to know. In today’s Sprout Social review, we’re taking a closer look… Continue reading Sprout Social Review (Nov 2022): A Guide to Sprout Social
  Topics: sprout, tools, media, features, review, management, nov, guide, reports, content, listening, social, analytics.
• The Beginner's Guide to Keyword Density - When you’re writing SEO-optimized content, how many keywords are enough? How many are too many? How do you know? And what happens if Google and other search engines determine your site is "stuffed" with keywords?
  Topics: words, search, pages, tool, site, page, beginners, keyword, guide, keywords, density, seo.
• The Beginner's Guide to Share of Voice - If you've ever been in charge of gathering reports for your marketing team, then you know there are a plethora of metrics you can measure. One metric that gets overlooked is share of voice. However, this is a versatile metric that you can use in a competitive analysis for social media, organic traffic, or even paid advertising.
  Topics: measure, voice, help, media, marketing, beginners, tool, share, brand, social, mentions, guide.
• The Beginner’s Guide to YouTube Ads - YouTube ads can increase brand awareness and drive click-throughs, while powerful targeting capabilities and variety of ad formats provide plenty of choice for different budgets and goals. We'll walk you through creating your first ad. More
  Topics: guide, videos, campaign, pay, ads, ad, beginners, viewers, video, youtube, brand, seconds.
• The Complete Guide to Stakeholder Management - Successful projects have support from stakeholders across the organization. That’s why stakeholder management is essential for any initiative.
  Topics: needs, stakeholder, communication, help, identify, complete, management, stakeholders, project, plan, guide, engagement.
• The Complete Systeme.io Review and Pricing Guide - When it comes to selling online, automation is key. Rapidly scaling businesses often seek out all-in-one platforms to run and automate everything from email marketing to website building, membership site sales and landing pages. Systeme.io seems to have all of… Continue reading The Complete Systeme.io Review and Pricing Guide
  Topics: marketing, complete, review, automation, pricing, guide, sales, funnels, email, month, ecommerce, support, systemeio, online.
• The Content Marketer's Guide to Thought Leadership - Oprah. Dave Ramsey. Seth Godin.
  Topics: marketers, thought, marketing, industry, media, expertise, expert, audience, social, content, leadership, guide.
• The Ecommerce Guide to Winning Black Friday and Cyber Monday in 2022 - A guide for ecommerce brands looking to win in Q4! It's going to be a tough one.
  Topics: black, ecommerce, guide, partners, influencers, winning, site, cyber, discount, customers, way, increase.
• The Marketer's Guide to Process Mapping - Imagine you’re tasked with baking a cake for a friend’s birthday. You’re not exactly an expert baker, so you hop online and look for an easy-to-follow recipe that will help your dessert be the star of the party.
  Topics: marketers, youve, guide, customers, steps, process, help, youre, product, work, mapping, create.
• The Marketer's Guide to Segmentation, Targeting, & Positioning (STP Marketing) - I once heard a new business owner define their target market as … wait for it … “everyone”. *cringe*
  Topics: audience, marketing, stp, positioning, segment, better, targeting, product, guide, market, target, marketers, segmentation.
• The Plain English Guide to Demand-Side Platforms (DSP) - As a marketer, you might be focused on creating organic content most of the time. But you should keep in mind that paid advertising is just as important.
  Topics: english, advertising, ad, sourcebest, platforms, google, dsp, manage, plain, demandside, platform, programmatic, youll, ads, guide.
• The Plain-English Guide to Conjoint Analysis - Sometimes, commercials really get me.
  Topics: plainenglish, conjoint, phone, guide, analysis, service, tool, questions, respondents, survey, product, research.
• The Quick & Easy Guide To Freezing Rows in Excel - Without freezing rows or columns in your Excel spreadsheet, everything moves when you scroll through the page, as shown in the gif below.
  Topics: set, selected, guide, quick, easy, spreadsheet, freeze, data, freezing, view, scroll, excel, row, column, rows.
• The Straightforward Guide to the Google Display Network - Millions of dollars are poured into the Google Display Network (GDN) every day. But why? Google offers endless options for marketers to promote their products, so how is this network different?
  Topics: google, targeting, audience, ad, ads, network, display, guide, users, websites, straightforward, gdn.
• The Ultimate Guide to Advertising in 2022 - When you hear the word advertising, what comes to mind? Do you think of banner ads on your favorite website? Those hilarious Super Bowl commercials? The billboards along the highway or posters in the subway stations?
  Topics: advertising, brand, product, ad, guide, service, ads, print, campaign, audience, ultimate, media.
• The Ultimate Guide to Brand Awareness - Have you ever heard people refer to themselves as “Apple people,” “Nike people,” or “Trader Joe’s” people? This is what brand awareness can do for a brand: embed itself into consumer lifestyles and purchase habits so that they don’t have to think twice before becoming a customer — time and time again.
  Topics: marketing, guide, product, audience, content, awareness, customers, way, social, brand, help, ultimate.
• The Ultimate Guide to Building a Website Redesign Strategy - So, you want to start a website redesign. Maybe you just finished a brand overhaul or your product was recently updated. Whatever your reason, a redesign can be a huge success — or not. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve.
  Topics: marketing, strategy, websites, guide, page, pages, website, youre, traffic, building, design, ultimate, redesign, site.
• The Ultimate Guide to Community Management - In today's highly digital and connected society, it's funny to think people can still feel disconnected from others. With so many people who communicate online, behind screens, this connected world can actually feel rather lonely at times. This goes for personal relationships as well as business relationships — specifically between brands and their customers as well as brands and their employees. So, what is it that has people feeling a disconnect from others and the companies they do business with? A lack of community.
  Topics: content, social, customers, media, members, guide, ultimate, youre, audience, brand, community, management.
• The Ultimate Guide to Content Creation - Where is the first place you go for expert advice or an answer to a burning question? My guess is Google (or your preferred search engine). You’re not alone — Google alone answers over four billion search queries every day.
  Topics: post, creation, persona, need, content, guide, blog, marketing, audience, youre, create, ultimate.
• The Ultimate Guide to Content Distribution - Year after year, hundreds of marketers report increased efforts and spending on content marketing — or the intention to do so.
  Topics: strategy, media, backlinks, social, tool, distribution, help, content, email, blog, guide, ultimate.
• The Ultimate Guide to Database Marketing - No matter what your service or product is, you need to get in front of potential customers in order to make the sale. Many businesses put their faith in social media.
  Topics: business, information, customer, ultimate, status, customers, marketing, social, database, data, guide, dont.
• The Ultimate Guide to Email Marketing - The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results.
  Topics: spam, guide, email, data, list, emails, service, youre, send, ultimate, marketing, subscribers.
• The Ultimate Guide to Google Analytics in 2022 - Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated, and with the latest release — GA4 — things are just about clear as mud.
  Topics: users, site, pages, report, google, guide, data, page, ultimate, user, goal, analytics.
• The Ultimate Guide to Google Data Studio in 2020 - Having the ability to visualize data helps you unlock invaluable insights for better decision-making in your business and gives you a serious advantage when it comes to getting competitive opportunities.
  Topics: data, field, source, studio, google, report, ultimate, guide, chart, create, add, click.
• The Ultimate Guide to Google Sheets - Google Sheets is one of the best tools you can use to store data, track performance metrics, and create dashboards and reports. But while it’s a wondrous tool with countless features and functionalities, it can be hard to grasp for beginners — especially if you need to create a marketing report or dashboard, fast.
  Topics: guide, ultimate, column, click, spreadsheet, need, google, data, sheet, sheets, templates, cells.
• The Ultimate Guide to Instagram for Business [+Data From 500 Marketers] - More companies than ever are using Instagram for business. Back in 2017, the social platform celebrated having over 25 million businesses. Today, we can bet that number has likely doubled.
  Topics: audience, content, create, followers, instagram, marketers, post, ultimate, data, youll, guide, business, ad.
• The Ultimate Guide to Internet Marketing [Data + Expert Tips] - Internet use is still increasing worldwide every day — in fact, over 4.95 billion people around the world use the internet, as of 2022.
  Topics: data, internet, media, social, website, online, search, guide, ultimate, tips, marketing, customers, content, email, expert.
• The Ultimate Guide to Marketing Campaigns - From P&G’s "Thank You, Mom" to American Express’s "Small Business Saturday" to Dos Equis’s "Most Interesting Man in the World," marketing campaigns have a way of sticking with us long after an impression or purchase. Why is that?
  Topics: goal, ultimate, content, customers, campaign, brand, guide, social, product, campaigns, marketing, audience.
• The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence - Would it be correct to assume a major part of your marketing strategy today is digital? Probably.
  Topics: strategy, ultimate, improve, content, marketing, strategies, business, plan, paid, youre, digital, guide, customers, media, presence.
• The Ultimate Guide to Nonprofit Fundraising - Nonprofit fundraising is exciting. It’s the lifeblood of charitable organizations and can also serve as a way to raise awareness of a cause and drum up interest among donors. 
  Topics: employees, raise, organizations, charitable, organization, money, nonprofit, ultimate, guide, donations, individual, fundraising.
• The Ultimate Guide to On-Page SEO in 2022 - On-page SEO has the power to bring countless new visitors — and customers — right to your website.
  Topics: page, content, site, seo, guide, website, keyword, search, ultimate, pages, elements, onpage.
• The Ultimate Guide to Performance Management: 5-Step Process and Best Practices - Peter Drucker once described customers as the "most important stakeholders." While this may be true, your customers are dependent on one thing.
  Topics: goals, best, employee, important, practices, employees, guide, customers, organization, 5step, performance, management, need, process, ultimate.
• The Ultimate Guide to Pinterest Marketing - Pinterest marketing is incredibly effective.  Marketers target Pinterest users by sharing content that’s too irresistible for us to pass up. And with over 433 million people on Pinterest, why wouldn’t marketers want to be on the platform? Not to mention 83% of users have made a purchase from content they’ve seen on Pinterest. So, how can your business use Pinterest as a marketing tactic to help improve your brand awareness and conversions? In this guide, we’ll cover the answer to that question as well as how Pinterest works, which Pinterest marketing strategies you should implement, how small businesses can benefit from the platform, and which tools you can use to ensure your Pinterest marketing strategy works for your business. But first, we’ll review what the platform is and how it works — let’s get started.
  Topics: marketing, pinterest, content, ultimate, audience, guide, social, users, help, images, followers, business.
• The Ultimate Guide to Product Marketing in 2021 - During the 1950s, Volkswagen sold a bus. Although now considered a classic vehicle, the bus remains an icon for the car company decades later. The cool part? Volkswagen announced their new VW Bus — it’s electric and features sleek, modern styling. Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun, and it complements the original “hippie” vibe the company was once known for. Image Source Volkswagen also released a TV commercial for the bus that’s clever, minimalist, and on-brand. It introduces the new vehicle with the song The Sound of Silence playing in the background (hint: electric cars are silent) and ends with a short message on the screen for viewers to read: “Introducing a new era of electric driving.” This sentiment touches on the fact Volkswagen is contributing to society’s interest in electric, eco-friendly vehicles. It also relates to this being a new era for the bus.
  Topics: customers, market, product, marketing, target, positioning, strategy, products, audience, guide, marketer, ultimate.
• The Ultimate Guide to RFPs - Have you been tasked with the job of creating a request for proposal, or an RFP?
  Topics: company, vendors, help, youll, project, potential, ultimate, create, guide, rfp, youre, rfps.
• The Ultimate Guide to SEO in 2022 - What is the first thing you do when you need new marketing ideas? What about when you decide it’s time to find a new accounting software? Or even when you notice a flat tire in the car? My guess is you turn to Google.
  Topics: content, links, engine, page, google, ultimate, guide, search, engines, site, seo, pages.
• The Ultimate Guide to Service Level Agreements (With Help Desk SLA Examples) - Service level agreements (SLAs) are one way to create synergy between your team and your customers, as well as between internal departments. Even your IT department has a help desk SLA when tech issues arise.
  Topics: sales, guide, ultimate, service, marketing, leads, sla, customer, help, level, examples, goals, goal, agreement, desk, agreements.
• The Ultimate Guide to Successfully Rebranding in 2020 - When you're first starting a business, branding is likely the last thing on your mind. After all, it's hard to sit down and flip through fonts when you're still trying to figure out who your customers are (and where to find them).
  Topics: customers, company, rebranding, vision, youre, change, mission, guide, rebrand, ultimate, logo, brand, successfully.
• The Ultimate Guide to Video Marketing - If you’re looking for a video marketing guide, you’re not alone. 79% of marketers who aren’t using video plan to build a video strategy in 2022. And 99% of those who already use video are planning to use it more.
  Topics: guide, video, audience, videos, need, youre, platform, viewers, ultimate, marketing, content, create.
• The Ultimate Guide to Writing a Cover Letter - Nowadays, companies have a computerized system that puts resumes through an online scanner which will automatically reject some applicants and push other applicants through depending on their qualifications.
  Topics: hiring, role, fit, ultimate, manager, guide, youre, recruiter, writing, letter, company, letters, cover.
• Turnkey Dropshipping Store Providers: A Quick Guide - Suppose you’re looking to invest in a new side hustle and start generating money with as little effort as possible. In that case, dropshipping is often the first venture that comes to mind.  After all, you don’t have to store… Continue reading Turnkey Dropshipping Store Providers: A Quick Guide
  Topics: products, quick, stores, offers, marketing, providers, turnkey, plan, shopify, guide, dropshipping, custom, store.
• Uscreen Pricing: The Complete Guide to Uscreen Pricing - Uscreen pricing is likely to be one of the first things you consider when you begin to assess whether the video on demand (VOD) platform is right for your business. After all, while there’s more to creating a successful webinar… Continue reading Uscreen Pricing: The Complete Guide to Uscreen Pricing
  Topics: tools, access, streaming, youll, pricing, video, guide, uscreen, complete, plan, content, growth.
• Uscreen Review (Feb 2022): Your Guide to the Uscreen Video Platform - In this Uscreen review, we’ll be taking you on a tour of one of the more popular solutions for video creators looking to create a video on demand business. This all-in-one platform promises a convenient way for business owners to… Continue reading Uscreen Review (Feb 2022): Your Guide to the Uscreen Video Platform
  Topics: guide, video, content, review, access, tools, platform, customers, theres, users, uscreen, streaming, feb, videos.
• Viral Videos: A Guide to the Imperfect Art - Virality. Many brands want to go viral, but it’s more of a mystery to create viral content in a digital age where the most unpredictable content can reach millions of views overnight. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. What’s the secret?
  Topics: information, provide, viral, content, guide, video, imperfect, thor, elements, art, ironic, surprise, videos.
• What Is Content Operations? A Straight-Forward Guide - In a 1996 essay, Bill Gates wrote, “Content is king,” and what was true then is still true now. Content is necessary to the success of a business.
  Topics: processes, operations, content, roles, guide, post, straightforward, responsibilities, tools, step, technology, team.
• What are Instagram Guides? [+ How to Create One] - If you're on Spotify, chances are you've curated a playlist with all your favorite songs — and rearranged them in a specific order. But did you know you can do something similar on Instagram?
  Topics: instagram, way, guide, guides, content, create, favorite, share, promote, products.
• What is Productivity: Your Complete Guide - Productivity is on the minds of almost every marketer, but what is productivity? How do you know if your idea of productivity aligns with that of your company or teams? Why is it necessary, and what can you do to be more productive?
  Topics: tasks, different, productive, workspace, list, create, guide, todo, daily, productivity, complete.
• What is a Project Charter? The Complete Guide - Project charters provide a guiding light for any new initiative. So, whether you work as a project manager or operations professional, you’ll need to become a pro at writing these documents.
  Topics: help, charters, complete, management, team, stakeholders, project, document, creating, charter, guide, scope.
• When to Post on TikTok: A Simple Guide - Sometimes, it's not just what you post on TikTok but when you post. If you’re looking to increase your presence on the app, or you’re leveraging it for the first time, it’s essential to know when your audience is active to get the most reach.
  Topics: post, best, audience, times, tiktok, simple, posting, active, theyre, days, guide, different.
• WordPress Statistics: A Complete Guide (With Infographic) - For endless business and website owners across the globe, WordPress has emerged as the go-to option for anyone hoping to launch their own website. WordPress is one of the simplest, most versatile, and most flexible content management systems (CMS) on… Continue reading WordPress Statistics: A Complete Guide (With Infographic)
  Topics: popular, infographic, cms, using, plugin, complete, guide, version, plugins, themes, statistics, users, million, wordpress.