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13 New Ecommerce Books for Fall 2020 - Here's a batch of new ecommerce books for your autumn reading list. There are titles on buying and selling a business, producing and fostering creative work, monetizing your podcast, live video marketing, Amazon, and the blockchain.
Topics: kindle, fall, business, amazon, ecommerce, marketing, paperback, learn, books, hardcover, live, influencer, guide.
14 New Business Books for 2021 - Here is a list of new and upcoming business books for entrepreneurs, managers, and creative professionals. Learn how to sell your business, harness the power of your developers, adopt the principles of success at Amazon, alter your thinking to achieve quick mastery, and more.
Topics: working, business, guide, trust, success, shows, help, principles, learn, developers, books.
20 Free Tutorials to Learn WordPress - WordPress is a free content management system to power a simple blog, complex website, or online store. WordPress also supports an active development community that provides instructional tutorials for users at all levels. Here is a list of free tutorials to learn WordPress.
Topics: tutorial, install, site, create, store, wordpress, plugins, learn, website, free, guide, tutorials.
2020 Guide to Holiday Planning - A successful holiday strategy is the key to competing during the busiest time of year. Add in this year’s surge…
Topics: holiday, customer, youll, shopping, planning, guide, strategy, season, ultimate, need.
A Beginner's Guide to HTML5 - HTML5 was designed to do virtually anything you want to do online without having to download browser plugins or other software. Want to create animations? Embed music and movies? Build advanced applications that run in your browser? You can with HTML5.
Topics: version, attribute, browser, create, html, video, guide, html5, web, beginners, using, add.
A Beginner’s Guide to Web Analytics - Views, new visitors, returning visitors — they sound similar but these metrics are not the same. If you don’t know the difference, you could be misinterpreting your website data and making some ill-informed decisions.
Topics: unique, site, website, guide, web, traffic, google, data, page, analytics, beginners, visitors.
A Comprehensive Guide to LinkedIn Sponsored Updates - When it comes to growing your brand and boosting your revenue, social media matters.
Topics: follow, page, ad, updates, linkedin, sponsored, job, guide, comprehensive, ads, content, image.
A Comprehensive Guide to Local SEO in 2021 - Local search is powerful for small businesses: 46% of all Google searches are looking for local information, which means if your business isn't optimized for local search, you could be missing out on potential customers who are ready to shop in your area. In short, local SEO is critical if you want your business to stay relevant.
Topics: seo, content, links, google, guide, website, business, optimize, location, local, comprehensive, search.
A Guide to Finding Online Deals Outside of Amazon Prime Day - Ecommerce is more competitive than ever, so don't limit yourself to one online giant's deep discounts.
Topics: small, youre, shopping, outside, gift, online, amazon, business, sales, day, guide, finding, deals, local, prime.
A Guide to Shipping for eCommerce Stores - Protect profits and win customers for life with a fool-proof strategy to ship products affordably, efficiently, and safely. See how top stores win at shipping!
Topics: shipping, guide, stores, based, offer, woocommerce, options, charge, methods, need, ecommerce, customers, rates.
A Marketer's Quick Guide to Dynamic Ads - Remember when you'd go to the mall, see something you liked, but then leave without it? Then you’d leave the mall and think about it the whole drive home, wondering if you made the right decision until you forgot about it. That was until you saw someone else with the exact item we wanted. Ah, the good ol’ days.
Topics: based, product, search, marketers, ads, user, users, ad, quick, relevant, website, dynamic, guide.
A Marketer's Short & Sweet Guide on Diversification - To consider the potential payoff of product diversification, let's start with an example.
Topics: diversification, audience, product, marketers, brand, marketing, products, customers, services, sweet, company, guide, market, short.
A Plain English Guide to Real Time Bidding - Since its inception in 2009, real-time bidding (RTB) has become one of the most popular ways to purchase ad inventory online.
Topics: ad, bidding, plain, english, real, marketers, bid, campaign, dsp, publishers, guide, realtime, rtb, ads.
A Plain-English Guide to Market Research - In some circles, market research is a catch-all term for asking the industry what it wants. "Do we know what the demand is for this product? Who's even looking for our services? Let me do some market research to find out," someone might say.
Topics: information, customers, business, plainenglish, data, questions, product, industry, market, youre, research, guide.
A Practical Guide to Starting an Ecommerce Business - There is no single formula for starting an ecommerce business. The process is pragmatic rather than theoretical. In this guide, I'm going to address how to start a successful ecommerce business. Each section may inspire you to take further action, such as reading an article, studying a book, or examining a tool. The sections are not steps to be done in order, but rather concepts to consider.
Topics: market, company, plan, starting, practical, ocean, sell, business, guide, ecommerce, blue, need, start.
A Simple Guide on How To Conduct Backlink Analysis - Link building is an invaluable part of SEO. In fact, it's one of the top factors search engines look at when determining your ranking.
Topics: page, site, look, website, tool, competitors, links, conduct, guide, analysis, seo, backlink, simple.
Email Conversion Guide, Part 1: Database Cleanup - This post is the first in a 3-part series on improving conversions from an email marketing program. Parts 2 and 3 will address templates and retargeting, respectively. In this part 1 installment, I'll review the importance of a clean subscriber database, including tips for ongoing maintenance.
Topics: conversion, database, subscriber, cleanup, addresses, address, subscription, sources, guide, data, providers, email, purchase, subscribers.
Email Conversion Guide, Part 2: Creating the Template - An ecommerce email template consists of multiple elements that impact clicks and purchases. This is the second installment of a 3-part series on factors that influence conversions from email marketing. "Part 1: Database Cleanup," we published last month.
Topics: test, conversion, images, template, conversions, creating, responsive, email, guide, segment, value, templates, tend.
How Do Your Pins Perform? A Beginner's Guide to Pinterest Analytics - Social media is an instrumental component of any business's marketing strategy. But for users, scrolling through the mass amount of branded content across every social media platform can be exhausting.
Topics: content, number, pinterest, audience, beginners, perform, tool, pins, metrics, guide, users, social, analytics.
How monday.com Uses Data-driven Marketing to Guide Strategy - As any marketer will tell you, there are a myriad of benefits to using data to inform your marketing decisions.
Topics: marketing, create, strategy, analytics, campaigns, uses, datadriven, told, mondaycom, hubspot, guide, data, metrics, team.
How to A/B Test Your Pinterest Ads: A Step-by-Step Guide - Pinterest is ideal for sharing visual content and discovering new ideas. Personally, I’m a huge fan of the platform and use it as a source of inspiration — I make Pinterest boards related to my interests (travel, style, etc.).
Topics: ab, youll, stepbystep, ad, product, budget, pinterest, test, campaign, audience, guide, ads.
How to Advertise on Facebook: A No-Nonsense Facebook Ads Guide For Beginners - Facebook is a popular advertising platform among a lot of entrepreneurs, offering powerful tools to drive targeted paid traffic to your store. In fact, many are able to manage their own Facebook ads to grow their business, once they get the hang of the basics. In this step-by-step guide, we'll show you how to get yourself set up with your own Facebook ads and create your first ad campaign.More
Topics: nononsense, create, guide, advertising, ad, product, business, facebook, ads, website, beginners, campaign, advertise, audience.
How to Build a Website: A Step-by-Step Guide - Studies show that between 70-80% of consumers research a business online before visiting in person or making a purchase. That means having a website is as necessary for companies today as having a phone number.
Topics: guide, youll, build, site, domain, need, platform, website, youre, page, theme, hosting, stepbystep.
How to Buy a Domain Name: Your .STORE Domain Ecommerce Launch Guide - Learn how to buy a domain name that makes sense for your ecommerce business and see why a new .store domain extension could be a great option for you.
Topics: launch, domain, store, ecommerce, extension, guide, online, marketing, business, product, consider, sell, buy.
How to Conduct Research for an Infographic: A Simple Step-by-Step Guide - They say a picture is worth 1,000 words. In reality, a picture is worth closer to 84.1 words depending on a variety of other factors, but let’s face it, that’s not as catchy. The original point of the saying still stands, though: Images communicate information more effectively than text alone, and they’re best when working together.
Topics: simple, youre, guide, search, data, content, infographics, research, tool, infographic, original, stepbystep, terms, conduct.
How to Create a Successful Blog Strategy: A Step-by-Step Guide - Did you know that 55% of marketers say blogging is their top inbound marketing priority? Did you also know that these marketers are 13x more likely to see positive ROI than marketers who don't invest in blogging? Over the last decade or so, businesses have increased revenue, improved brand awareness, and boosted conversions with valuable written content published for their target audience and customers. The key here is that their blog content is valuable — it isn't enough to simply have a blog; there has to be a purpose or reason for its existence.
Topics: youre, successful, blog, youll, guide, readers, marketing, audience, create, share, blogging, strategy, stepbystep, content.
How to Develop a Content Strategy: A Start-to-Finish Guide - Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan — to make sure it's up-to-date, innovative, and engaging for your prospects and customers, no matter when or how they intend to buy.
Topics: guide, create, youre, content, starttofinish, audience, develop, social, strategy, marketing, post, business, blog.
How to Do Keyword Research for SEO: A Beginner's Guide - While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Well, the need to do keyword research has stayed the same. How you actually do it hasn't.
Topics: important, content, beginners, marketing, keywords, seo, guide, research, rank, topics, keyword, search, terms.
How to Do Market Research: A Guide and Template - Today's consumers have a lot of power. They can research your product or service and make purchase decisions entirely on their own. Moreover, rather than talking to one of your sales reps, they're more likely to ask for referrals from members of their networks or read online reviews.
Topics: market, guide, template, list, persona, service, buyer, target, product, research, industry, audience.
How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide - When we say “virtual conference,” we don’t just mean webinars. We mean interactive, live panels, and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”
Topics: virtual, stepbystep, sales, launch, guide, host, customer, lead, inbound, generation, acquisition, speaker, speakers, video, session, conference, event.
How to Run Facebook Ads: A Step-by-Step Guide to Advertising on Facebook - When setting up a paid Facebook ad, there are a lot of boxes to be checked. Are you targeting the right people? Are your image dimensions to scale? Are you running the right type of ad? If we're being honest, it can get a little confusing.
Topics: facebook, metrics, stepbystep, manager, ad, youll, youre, ads, customized, advertising, guide, include, run, set.
How to Run a Facebook Giveaway: A 6-Step Guide - Did you know that 78.4% of contest shares are done on Facebook? And that on average, 34% of new fans are acquired through a contest? Additionally, Facebook has over 2.7 billion monthly active users as of the second quarter of 2020. As a marketer, those stats are hard to ignore. Social media contests and giveaways are an excellent way to engage fans and acquire followers.
Topics: facebook, ask, promote, guide, contest, vote, need, 6step, giveaway, run, rules, prize.
How to Schedule a Post on Facebook: A Step-by-Step Guide - While platforms like Twitter, Instagram, and even TikTok have gained significant user ground over the past few years, one social channel is still the market leader: Facebook.
Topics: media, content, posts, create, schedule, scheduling, facebook, guide, post, stepbystep, scheduled, social.
How to Start a T-Shirt Business: 6 Step Comprehensive Resource Guide - The best way to learn how to start a t-shirt business is to start one! Follow along with this guide to start your own t-shirt business.
Topics: guide, customers, brand, comprehensive, designs, website, business, design, resource, youre, tshirts, step, start, tshirt.
How to Use Instagram: A Beginner's Guide - Over the past few years, Instagram has seen exponential growth -- from one million users in December 2010 to over one billion in 2020.
Topics: video, instagram, guide, follow, click, beginners, youre, account, post, notifications, icon, image.
How to Use WordPress: Ultimate Guide to Building a WordPress Website - The thought of creating your own website may seem overwhelming.
Topics: domain, youll, provider, wordpress, wordpressorg, ultimate, theme, choose, click, hosting, building, guide, website.
Media Planning: The Ultimate Guide - Today's digital landscape is a competitive one. For any business to find success today, it must create and share media content (such as images, videos, written content, and podcasts) with its audience.
Topics: templates, content, business, social, share, ultimate, plan, guide, media, create, planning, audience.
Multi-Touch Attribution and Models: A Complete Guide - Today's buyer's journey includes a number of interactions across various touchpoints and channels. There's rarely a conversion of sale that occurs based off a single interaction.
Topics: guide, model, attribution, complete, journey, customer, conversion, channels, multitouch, touchpoints, buyers, models, credit.
Reduce Risk and Build Buzz: A Guide to Pre-Orders - Pre-orders are a store owner's best friend! Gauge product interest, improve cash flow, & boost new product excitement! It’s all possible with a single tool.
Topics: reduce, product, learn, money, information, woocommerce, sure, risk, purchase, buzz, customers, guide, build, marketing, preorder, preorders.
The 2020 BigCommerce Holiday Gift Guide - The holiday season is underway which means it’s time to start shopping for your friends and families. Regardless of which…
Topics: perfect, bigcommerce, guide, present, holiday, online, ideas, brand, shopping, gift, shop, season, post, products.
The 30-60-90 Day Plan: Your Guide for Mastering a New Job [Template + Example] - With all the joy and excitement of landing a new job, you can feel just as much fear and anxiety. The same can go for the hiring manager.
Topics: guide, phase, goals, youll, teams, plan, day, template, example, mastering, job, team.
The Beginner's Guide to Keyword Density - Keywords are a critical part of your SEO strategy.
Topics: search, page, website, guide, seo, keyword, density, lighting, beginners, keywords, pages, site.
The Beginner's Guide to Reminder Advertising - When I go to bed every night, I have to set about five alarms for the morning. I'm just the type of person that needs a lot of reminders to wake up on time. In a similar vein, marketers use reminder advertising to stay top-of-mind with potential customers.
Topics: purchase, remind, ad, guide, youre, ads, customers, beginners, reminder, brand, advertising, product.
The Beginner's Guide to Rich Media Ads - Recently, I was scrolling online and I came across an ad for Narcos. While I can easily ignore most banner ads online, this one stood out. It included interesting videos and animation. This was a prime example of rich media ads. A rich media ad is an excellent, modern ad format for marketers to consider.
Topics: beginners, rich, ads, create, click, great, video, ad, guide, media, youll, way.
The Beginner's Guide to Setting Up a Blog - Did you know that there are more than 600 million blogs on the internet, and that 77% of web-surfers read blogs regularly?
Topics: choose, platforms, need, cms, beginners, blog, setting, support, free, guide, youll, blogging, content.
The Beginner's Guide to Structured Data for Organizing & Optimizing Your Website - It’s Friday afternoon, and your team is jonesing for Happy Hour.
Topics: tool, beginners, guide, website, data, page, structured, results, google, organizing, content, optimizing, search, markup.
The Beginner's Guide to the Competitive Matrix [Template] - Have you ever been playing a game with your loved ones and you have to look around to suss out the competition? Whether you currently own or you' re looking to start your own business, you need to do the same thing.
Topics: review, template, s, competitive, analysis, matrix, beginners, help, guide, templates, swot, company.
The Beginner’s Guide to A/B Testing: A/B Testing for Ecommerce Stores - A/B testing, or split testing, is a method of sending traffic to one or more variant of an existing webpage to see which performs the most successfully.
Topics: design, stores, page, tests, split, results, guide, ecommerce, traffic, beginners, ab, test, increase, testing.
The Beginner’s Guide to Getting Your Brand on TikTok - Ready to tap into the potential of TikTok? Check out this beginner’s guide to promoting your brand on TikTok, the hottest social media platform of the year.
Topics: users, beginners, platform, video, profile, videos, tiktok, content, app, guide, getting, brand, hashtag.
The Complete Guide to Firmographic Data - Companies are still struggling to improve the reach and reliability of personalized data about potential clients and customers.
Topics: help, potential, organizations, companies, data, firmographic, information, company, market, guide, sales, complete.
The Comprehensive Guide to Impression Shares - Online advertising is booming.
Topics: budget, number, comprehensive, ad, impressions, ads, share, shares, search, google, guide, keywords, impression.
The Fast Guide to Optimizing Your Online Store - Is your online store performing as well as it could be? We've put together some top online store optimization strategies so you can get ahead of the curve.
Topics: customers, product, products, store, shoppers, online, optimizing, shopping, cart, fast, checkout, ecommerce, guide.
The Four P’s of Peak Season Performance: A Guide to Preparing Your Infrastructure for High Traffic - The journey to success in your organization’s peak season – be that the traditional “holidays” or your industry’s specific busy period – starts with making sure the infrastructure of your digital storefront is ready to perform. Read more.
Topics: load, guide, site, meet, preparing, infrastructure, traffic, youre, high, magento, performance, peak, season, ps.
The Marketer's Guide to Segmentation, Targeting, & Positioning - I once heard a new business owner define their target market as … wait for it … “everyone”. *cringe*
Topics: positioning, audience, better, segmentation, segment, market, product, marketers, target, guide, targeting, marketing, brand.
The Marketer's Guide to Using Pinterest to Grow a Business - When I was getting married, one of the main tools that helped me in my planning was Pinterest. In fact, that's usually the number one place I go to when I'm planning a party. However, Pinterest isn't just used for event planning. You can use the social media platform as a way to market your business, drive traffic to your website, and increase sales.
Topics: business, using, guide, images, need, pin, pins, important, content, create, pinterest, grow, marketers, blog.
The Nonprofit's Guide to Email Marketing - If you work at a nonprofit organization (NPO), then you're already quite familiar with the unique set of challenges nonprofits face when it comes to building an effective and sustainable marketing strategy.
Topics: strategy, youre, emails, marketing, send, nonprofits, nonprofit, guide, organization, email, right, list.
The Plain English Guide to Demand-Side Platforms (DSP) - As a marketer, you might be focused on creating organic content most of the time. But you should keep in mind that paid advertising is just as important. When you manage the paid ads for your business, you can go through individual ad managers such as Google Ads or Facebook Ads. However, that's not the only option. You can also use demand-side platforms (DSP), which are automated, as a way to purchase and manage your online ads.
Topics: english, google, programmatic, ads, plain, dsp, platforms, ad, facebook, demandside, youll, guide, manage, platform, advertising.
The Plain English Guide to Return on Ad Spend (ROAS) - As a writer, I've never been very good at math. I know … shocking. Most marketers can relate, because as a bunch, we tend to be better at English and history than math and science. However, as a marketer, we need to be able to analyze data and calculate the effectiveness of an article or campaign, even though math might not be our strong suit.
Topics: guide, english, roi, spend, campaign, important, ads, cost, ad, return, plain, roas, data.
The Plain English Guide to Writing a Business Case - Have you ever heard the age-old classic story of a company that got its start from a back-of-the-napkin idea? Or about the start-ups that started in someone's garage? While all those stories are, of course, inspirational, a huge element that they leave out is that every business started because someone felt the project justified spending time and money on it.
Topics: english, youre, youll, case, writing, project, look, product, start, business, risks, write, plain, guide.
The Plain-English Guide to Brand Equity - Before I buy anything that goes on my face, like skincare or makeup, I pour over the reviews. The only exception is when I'm shopping from a brand I trust. In some cases, I don't even question a new launch from those businesses — I purchase the new items knowing I'll be satisfied.
Topics: know, company, customers, perception, equity, audience, youre, guide, public, brand, customer, plainenglish.
The Plain-English Guide to Data Deduplication - Nowadays, with so much critical information saved on our computer systems, we've learned to backup data regularly -- including our email inboxes, our Word documents, our photos, and entire folders of old work.
Topics: unique, processing, data, plainenglish, software, system, deduplication, secure, guide, solution, backup, storage.
The Plain-English Guide to Integrated Marketing Communications - I fly Southwest Airlines almost exclusively. They offer reasonable prices, make it easy to rack up points, and always have fun and kind flight attendants.
Topics: content, brand, youre, audience, guide, integrated, channels, channel, campaigns, plainenglish, communications, campaign, marketing.
The Presenter's Guide to Nailing Your Next PowerPoint - Have a presentation coming up that involves PowerPoint slides? Creating the content and design for a new presentation can be a daunting task. Between outlining, deciding on a design, filling it out, and finalizing the details, it's not uncommon for a few questions to pop up.
Topics: click, audience, text, picture, slide, background, presentation, guide, slides, powerpoint, nailing, using, presenters.
The Salesperson of the Year Is Your Digital Storefront: A Guide to Perfecting Your Customer Experience for Peak Season - There’s an important reason the Magento Site Self-Assessment Checklist starts with asking whether your customers can easily shop your site on their mobile devices. Read more.
Topics: customer, peak, digital, storefront, experience, site, search, media, salesperson, customers, social, guide, preparing, season, sure, perfecting.
The Seller's Guide to Ecommerce Success on Amazon, Instacart, Walmart and Target - These four major ecommerce platforms require different strategies for success.
Topics: advertising, brands, target, walmart, instacart, retailers, ecommerce, success, guide, sellers, platform, consumer, amazon.
The Short & Sweet Guide to Microblogging - In January of 2019, Contently, a content marketing platform that connects enterprise brands with freelance talent, surveyed over 1,000 people in the U.S. about their media and marketing preferences. What they uncovered about people’s preferred content length shattered a seemingly unbreakable convention that longer is always better: 75% of people prefer to read articles under 1,000 words.
Topics: microblog, sweet, instagram, guide, post, popular, create, posts, microblogging, short, form, updates, content.
The Simplified Guide to Google's RankBrain Algorithm - Not long ago, if you wanted to find a place to eat, you needed to search for a term like “Boston restaurants”. But, today, you can instantly find a good restaurant that’s nearby if you just search for the term, “Where should I go for dinner?”
Topics: intent, algorithm, content, page, relevant, simplified, searchers, rankbrain, pages, guide, googles, search, google.
The Step-by-Step Guide to Creating a Complete Marketing Strategy in 2021 - How many times have you seen a killer marketing campaign and thought to yourself, "Wow, I wish I would've thought of that!"
Topics: help, marketing, media, creating, plan, business, goals, stepbystep, create, complete, guide, content, strategy, buyer.
The Straightforward Guide to RFIs - If you're looking to invest in a new tool for your business, you'll need to do your research.
Topics: need, youll, responses, request, rfi, straightforward, vendors, looking, information, university, rfis, guide.
The Straightforward Guide to the Google Display Network - Millions of dollars are poured into the Google Display Network (GDN) every day. But why? Google offers endless options for marketers to promote their products, so how is this network different?
Topics: websites, targeting, straightforward, audience, google, ad, network, gdn, users, display, guide, ads.
The Ultimate Guide to Advertising in 2021 - When you hear the word advertising, what comes to mind? Do you think of banner ads on your favorite website? Those hilarious Super Bowl commercials? The billboards along the highway or posters in the subway stations?
Topics: ad, media, audience, guide, campaign, product, ads, advertising, ultimate, brand, service, social.
The Ultimate Guide to Amazon Advertising - I'm willing to bet, whenever you have marketing strategy discussions with your team, you typically discuss the same three or four social platforms — Facebook? Check. Instagram? Check. Pinterest? Check.
Topics: amazon, brand, search, advertising, ultimate, ads, products, guide, sponsored, keywords, product, ad, targeting.
The Ultimate Guide to Brand Awareness - Have you ever heard people refer to themselves as “Apple people,” “Nike people,” or “Trader Joe’s” people?
Topics: help, content, marketing, guide, products, product, social, consumers, brand, ultimate, awareness, audience.
The Ultimate Guide to Communication - The key to any relationship is communication.
Topics: ultimate, person, dont, youre, speaking, saying, team, communicate, guide, communicators, barriers, communication.
The Ultimate Guide to Content Marketing in 2021 - Your customers, leads, and audience members want valuable content from your business. And that content needs to reach audience members in a way that feels natural and organic versus being disruptive. Content marketing helps businesses do this, and it describes the process of attracting, engaging with, and delighting your target markets.
Topics: members, content, reach, strategy, audience, target, brand, ultimate, guide, social, media, marketing.
The Ultimate Guide to Creating Compelling Webinars - Have you ever considered holding a unique and fun business event for your target audience and customers? An event with engaging content, interactive exercises, and networking — all with the potential of improving your brand awareness, converting more leads into paying customers, and boosting revenue? While the idea for and potential results of this event are great, you also may have thought, "... it’s impossible to host this event — our base of customers, colleagues, and members of our professional networks are spread out all over the world.”
Topics: software, creating, guide, compelling, host, audience, webinar, event, ultimate, webinars, attendees, members, way, target.
The Ultimate Guide to Cybersecurity - If asked you to list the most valuable things you own, how would you answer? I guess this would be another way of asking the infamous “What would you grab if your house was on fire?” question.
Topics: cybersecurity, phishing, software, guide, data, computer, attack, security, password, ultimate, cyber, passwords.
The Ultimate Guide to Design Templates - If someone asked you to create an infographic, where would you start?
Topics: content, guide, ultimate, marketing, creating, marketers, help, design, business, templates, create, template.
The Ultimate Guide to Ecommerce - The first ecommerce sale was made in 1994 … and can you guess what it was? It was a Sting CD.
Topics: sure, customers, sales, guide, ultimate, online, business, best, website, product, ecommerce.
The Ultimate Guide to Google Search Console in 2021 - What is Google Search Console? Google Search Console (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages.
Topics: pages, click, average, guide, search, performance, ultimate, gsc, page, google, site, console, identify.
The Ultimate Guide to Hiring a PR Agency in 2021 - Vanessa Carlton said it best: Your company is making its way downtown, faces pass, and you're "success" bound. See what I did there? Anywho, your company is on its way. But how do you communicate that with your stakeholders and the public?
Topics: work, ultimate, brand, guide, hiring, media, public, company, firm, marketing, pr, relations, agency.
The Ultimate Guide to Instagram Stories Ads in 2020 - Ah, Instagram Stories — the one-stop-shop to find short, engaging content from high school friends, celebrities, and major brands alike.
Topics: youre, ads, best, guide, text, ultimate, ad, viewers, attention, video, brand, instagram.
The Ultimate Guide to Integrations and Why Your Business Needs Them - Have you ever found yourself working on a project in which you had to toggle between different software and applications? Perhaps you had to plug data from one system into another or rewrite the same content over and over again to ensure it was in multiple locations. Although few people have the time or patience for this type of tedious work, it’s common and often critical to your business’s success — these mundane tasks need to get done.
Topics: business, help, data, ultimate, integration, needs, integrations, information, guide, customers, software, hubspot, allows, automatically.
The Ultimate Guide to Landing Pages - As you browse and maneuver around the internet, you visit landing pages all the time. A landing page can be the designated page you’re taken to when you click on an ad. It can also be the page that follows a call-to-action button or serve as the homepage of a website. Regardless of how you "land" on a landing page, its purpose is to encourage you to convert to a lead or customer. For that reason, landing pages are uniquely powerful components of a business's digital marketing strategy.
Topics: need, visitor, know, guide, offer, landing, form, lead, pages, page, copy, visitors, ultimate.
The Ultimate Guide to LinkedIn Groups - You know LinkedIn — the professional, polished, responsible sibling of the social media sphere.
Topics: community, ultimate, work, join, linkedin, groups, social, network, guide, group, members, profile.
The Ultimate Guide to Managing Remote Marketing Teams - Behind many great teams are great managers.
Topics: team, virtual, employees, ultimate, teams, guide, work, teammates, meeting, employee, marketing, remote, feel, managing.
The Ultimate Guide to Marketing Campaigns - From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Why is that? Well, campaigns make companies memorable. They promote a focused effort that guides consumers towards a desired action. They also give brands identity, personality, and emotion.
Topics: audience, product, media, marketing, social, content, brand, guide, ultimate, campaign, campaigns, goal.
The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence - Would I be correct to assume a major part of your marketing strategy today is digital? Probably Consumers and businesses alike are almost always online and on-the-go — and you want to be able to reach them and observe their behavior where they spend their time.
Topics: owned, digital, marketing, content, media, customers, earned, improve, youre, ultimate, strategy, paid, presence, strategies, guide.
The Ultimate Guide to Marketing Trends in 2021 - Marketing moves at the speed of light … er, at least it feels that way when you’re brainstorming a new campaign or strategy, and all of a sudden, a new statistic or technology release changes everything.
Topics: social, customers, trends, marketing, ultimate, media, search, guide, consumers, business, data, service, content.
The Ultimate Guide to On-Page SEO in 2020 - So, you've read dozens — if not hundreds — of SEO articles online. You've digested countless tips and tricks for improving your website's SEO. You've even (over)paid that self-proclaimed "expert" to help you develop an SEO strategy that aligns with your business goals.
Topics: search, content, ultimate, page, elements, site, website, pages, guide, keyword, onpage, seo.
The Ultimate Guide to PPC - Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads, pay-per-click is still a concept that eludes many of us. But if half of small businesses are using it, we just can’t afford to ignore this channel, no matter how perplexing.
Topics: youre, campaign, ad, target, ppc, paid, guide, page, search, ads, ultimate, keywords.
The Ultimate Guide to Platforms and How They Can Benefit Your Business - Once upon a time, the typical business tool belt was sprinkled with digital tools: email marketing software here, website CMS there, and perhaps software for accounting and tracking sales.
Topics: business, model, ultimate, benefit, platform, technology, content, products, create, guide, businesses, platforms, tools.
The Ultimate Guide to RFPs - Have you been tasked with the job of creating a request for proposal, or an RFP?
Topics: right, ultimate, rfps, vendors, potential, rfp, youre, vendor, guide, youll, company, project.
The Ultimate Guide to SEM (Search Engine Marketing) - Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers.
Topics: search, ultimate, youre, google, keywords, engine, ad, sem, strategy, keyword, marketing, guide, paid, ads.
The Ultimate Guide to Sales and Marketing - Peanut butter and jelly. Puppies and the park. Beach days and ice cream.
Topics: company, ultimate, customer, sales, critical, prospect, teams, guide, team, product, marketing, buyer.
The Ultimate Guide to Social Media Analytics - There are over 3.8 billion social media users across the globe. As you can probably imagine, that’s a major reason why businesses want to be active on social, too. Businesses use social media to market, sell, and provide support to their target audience and customers as well as learn about and bond with them.
Topics: help, reports, data, audience, ultimate, software, tools, media, points, guide, social, analytics.
The Ultimate Guide to Social Testing - As marketers, we know the importance of making data-driven decisions. The more data we know about our audience — from how many are being reached to how many engage with our content — the more we're able to make effective marketing moves.
Topics: test, guide, youll, audience, youre, run, tests, media, social, ad, ultimate, testing.
Use Your Brand Purpose To Guide Your Customer Experience - This webinar, the first in our new “Accelerator Webinar” series aimed to help marketers understand customer needs and optimize their buying journeys, focuses on the importance of brand purpose. Read more.
Topics: experience, need, guide, experiences, series, customers, understand, purpose, customer, best, brand.
What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns - As marketers, we are always looking for new ways to get more bang for our buck. Co-marketing allows you to do just that — the process involves two or more companies working together to reap the benefits of their combined efforts.
Topics: comarketing, campaign, guide, campaigns, leads, partners, team, work, partner, promote, cobranding, content, audience, marketing.
Why to Offer 2-Day Delivery: Double Your Conversions and Reduce Ad Spend - In 1858, a package traveling from St. Louis to San Francisco would take a lightning-fast 25 days. Back then, this…
Topics: benefits, fulfillment, deliverr, shipping, orders, delivery, ecommerce, days, 2day, guide, customers, using.