Top 2022 resources on help

Best help resource in 2022.
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• 10 Great Examples of Welcome Emails to Inspire Your Own Strategy - We've all heard how important it is to make a good first impression. Show up late for a job interview? That's a bad first impression. Eat a ton of garlic and forget to brush your teeth before a first date? Also a bad first impression.
  Topics: value, email, welcome, customers, inspire, strategy, help, product, customer, great, emails, subject, examples.
• 10 Instagram Bio Ideas to Help You Write an Impactful Bio - When I discover a new brand and land on their Instagram profile, the first thing I do is read their bio.
  Topics: users, brands, profile, brand, great, social, ideas, link, instagram, bio, help, write, tells, impactful.
• 10 of the Best Ad Management Tools for 2021 - Time is one of the most valuable resources we have — that's why efficiency is something so many people strive for. The good news is that there are a plethora of marketing tools available today with the power to help you boost productivity and streamline monotonous processes or tasks — ad management tools are among the many options.  In this blog post, we’ll talk about what ad management is, outline high-quality ad management software, and explain why they're beneficial for all businesses. What is advertising management? Advertising management is overseeing different marketing activities and responsible individuals to ensure that campaigns are running effectively and target marketings are being reached.  Depending on your business needs, advertising management can focus on various metrics that contribute to campaign success, like ROI or conversions or media placements that make sense for where your target audiences are.  As there is often a lot to keep track of, many teams choose to use advertising management tools, which we’ll cover below.
  Topics: platform, help, campaigns, ads, target, tools, management, ad, best, advertising, data, marketing.
• 12 Expert-Vetted Sample Business Plans to Help You Write Your Own - Ask any successful sports coach how they win so many games, and they’ll tell you they have a unique plan for every single game they coach. The same logic applies to business. If you want to build a thriving company that can pull ahead of the competition, you need to prepare yourself for battle before you break into a market.
  Topics: write, youre, template, company, business, sample, marketing, plan, plans, youll, help, expertvetted.
• 13 WordPress Plugins for Customer Support - Offering support throughout your shoppers’ purchase experience is a good way to ensure their return. If you have a WordPress site, there are a variety of customer-support plugins to help. Here is a list of plugins for customer support on WordPress.
  Topics: plugins, customer, start, support, help, free, agents, chat, tickets, price, wordpress.
• 16 Leadership Resources for Any Stage of Your Career [+ 9 Extra Tools] - When you think of leadership resources, terms like ROI, budget, and management might come to mind. But the data is in. There's a new way to think about leadership. It's time to focus on the relationships that are essential to business success.
  Topics: business, offers, courses, great, learning, extra, leadership, resources, help, stage, tools, podcast, career, online.
• 20 Blogging Mistakes to Avoid in 2022, According to HubSpot Bloggers - Sometimes, when I tell people that I blog for a living, they roll their eyes. "That's so easy," they say. "You get a paycheck for sitting on the internet all day and writing. A monkey could do your job!"
  Topics: help, traffic, mistakes, blog, post, audience, according, dont, content, hubspot, blogging, writing, posts, bloggers, avoid, youre.
• 20 Tips for Starting a New Job - Starting a new job? Then it's time to put your best foot forward.
  Topics: need, manager, set, team, tips, day, help, job, starting, way, work, youre.
• 3 Tips to Create a Brand Archetype for Your Business [+ 4 Examples] - When I start a TV show, I immediately try to identify each archetype.
  Topics: archetypes, help, ad, business, create, brands, archetype, audience, youre, brand, tips, examples, craves.
• 3 ways fintech companies can help retailers launch financial services - As retailers expand banking opportunities, they will need help positioning their products, keeping them safe and selling to end users. Now is your chance to make connections in that world.
  Topics: ways, services, launch, financial, companies, start, accounts, retailer, gain, need, retailers, techcrunch, help, fintech.
• 30 Leadership Behaviors You Need to be an Excellent Leader - Leadership isn’t just about control — it’s also about actions and behaviors. As a leader, do your current leadership behaviors align with both your and your team's goals? And does your behavior boost your team’s morale or bring the mood down — resulting in high turnover and less efficiency? To help you answer those questions, we've put together a breakdown of the kind of conduct that leaders should exhibit.
  Topics: behaviors, teams, leader, leadership, team, employees, leaders, goals, excellent, means, help, need.
• 45 Quotes That Celebrate Teamwork, Hard Work, and Collaboration - Henry Ford's quote, "If everyone is moving forward together, then success takes care of itself," is one of my personal favorite quotes on teamwork. 
  Topics: click, things, success, quotes, individual, collaboration, work, team, hard, great, teamwork, help, celebrate.
• 5 Steps to Create an Outstanding Marketing Plan [Free Templates] - Do you take a good, hard look at your team's marketing strategy every year?
  Topics: marketing, plan, campaign, free, budget, create, template, templates, social, help, goals, media, steps, youll, outstanding.
• 50 Call-to-Action Examples You Can't Help But Click - Think about all the times you've signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you've even taken a class on General Assembly. Each one of these signups is likely a result of an effective call-to-action (CTA).
  Topics: button, calltoaction, replicate, color, free, design, cant, cta, users, examples, ctas, visitors, click, help, using.
• 7 Problem Solving Skills Marketing Managers Need & How to Improve Them - Think back to a time you had to solve a problem but didn't have all of the right information. What did you do? Situations like this pop up all the time at work and put your problem solving skills to the test.
  Topics: need, manager, managers, problem, skills, marketing, improve, solution, help, solutions, solving, team.
• 7 Reasons Why Marketing Emails Fail - A high-performing email marketing program requires nonstop management. Many factors can cause poor performance. Here are seven of the most common.
  Topics: offers, emails, tab, subscriber, help, fail, offer, recipients, marketing, gmail, reasons, email.
• 7 Steps to Create a Complete Marketing Strategy in 2022 - The truth is, keeping up with marketing trends could be a full-time job.
  Topics: content, create, steps, marketing, complete, help, strategy, identify, media, goals, buyer, plan.
• 71 Photoshop Shortcuts to Help You Edit Photos Like a Pro [+ PDF Cheatsheet] - Have you ever wasted an entire day in Photoshop?
  Topics: photos, shift, shortcuts, pdf, help, photoshop, edit, alt, tool, command, brush, zoom, pro, cheatsheet, select, layer, option.
• 8 Virtual Interview Tips to Help You Get The Job - If you've landed on this post, it's likely that your resume has impressed the hiring manager(s) at the company you're applying to work for, and you've now been invited to a virtual interview. That's a huge accomplishment.
  Topics: video, automated, answer, interview, sure, interviewer, dont, tips, job, interviews, youre, know, help, virtual.
• 9 Things to Do When Your Business Is Generating Fewer Leads - All companies have ups and downs. There are times when new deals are closed daily, new prospects seem to be competing for your attention, and the phone just won’t stop ringing.
  Topics: content, sure, generating, customer, email, help, leads, slow, fewer, update, improve, things, business.
• A Simple Guide to Lean Process Improvement - There are many businesses out there that operate with a mindset of “Well, that’s how we’ve always done it.” Unfortunately, this type of close-minded thinking can lead to a great deal of waste.
  Topics: customer, diagram, simple, organization, allows, identify, help, create, process, improvement, lean, guide.
• Ad Tracking: What It Is & How to Do It - Tracking ad engagement and impact has been historically hit-or-miss. There wasn't a universal standard for measuring the success of an ad campaign. In fact, the term ROI (return on investment) wasn't even widely used until the mid-1960s.
  Topics: cookies, users, ads, information, google, help, pixel, user, tracking, ad.
• After talking to marketing leaders for a year, here’s my advice for CEOs - Marketing makes or breaks a company. When I am asked what is the No. 1 thing that I would do to help a company scale massively, it is focusing on marketing. Period.
  Topics: leaders, company, channels, advice, product, marketers, talking, heres, way, techcrunch, today, help, ad, ceos, global, marketing.
• Allbirds flotation should help the market sort the value of tech-enabled IPOs - Allbirds gave us pricing information for its IPO this week, providing another window into the world of tech-enabled valuations.
  Topics: techcrunch, week, technology, value, help, flotation, techenabled, shares, company, ipo, sort, ipos, allbirds, valuations, market, price.
• Amazon acquires India’s GlowRoad in social commerce push - Amazon may be attempting to take on Shopify in the west, but in India, it is gearing up to explore social commerce. Amazon has acquired the Indian social commerce startup GlowRoad in an all-cash deal as the e-commerce giant makes a bigger push into one of its key overseas markets, a source directly familiar with […]
  Topics: commerce, giant, help, techcrunch, startup, amazon, social, push, glowroad, indias, acquires, india, source, million.
• Amazon launches Smart Commerce in India to help offline stores launch digital storefronts - Amazon said it will help neighborhood stores across India launch their own digital storefronts to better serve their customers, the latest effort by the e-commerce giant as it attempts to leverage the dense network of offline stores in the key overseas market. Amazon on Wednesday launched Smart Commerce, a new offering that will allow stores […]
  Topics: help, storefronts, india, neighborhood, smart, amazon, techcrunch, offer, offline, online, digital, stores, launch, serve, commerce, launches.
• Best Affiliate Management Services for 2022 - Affiliate marketing is one of the best ways to make money online. To make money with affiliate marketing, all you need is to join an affiliate program from a merchant, and start promoting their products. However, while it seems simple,… Continue reading Best Affiliate Management Services for 2022
  Topics: marketing, affiliate, partner, brands, management, affiliates, help, best, businesses, services.
• Best Facebook Ad Software For Creating Effective Campaigns - In 2020, the number of monthly active users on Facebook was 2.74 billion. Based on that statistic alone, it goes without saying that marketers need to be on Facebook. And they are — in fact, in 2020, there were 10 million active advertisers using Facebook to promote their products and services.
  Topics: ads, tool, target, create, facebook, audience, ad, software, help, campaigns, platform, effective, creating, best.
• Best Financial PR Agencies & Services : Top Financial PR Firms to Help Your Business - Financial companies are often under immense public scrutiny. A single mistake could lead to a scandal that destroys a company’s…
  Topics: services, help, financial, best, agencies, firms, media, business, firm, agency, specialize, pr, company.
• Best Fintech PR Agencies & Services : Top Firms to Boost your Fintech Business - It’s paramount for businesses of every kind to create a positive brand image, more so now than ever. This is…
  Topics: services, best, fintech, help, london, agencies, firms, media, marketing, firm, agency, pr.
• Best Goal Setting Worksheet to Help You Plan & Achieve - Accomplishing your goals is an incredibly gratifying feeling.
  Topics: increase, achieving, smart, help, achieve, goals, best, template, traffic, blog, goal, setting, plan, worksheet.
• Best NFT Marketing Agency : Top Services for 2022 - The value of NFTs has skyrocketed in recent months as non-fungible trading rapidly grows in popularity. So, how can you…
  Topics: services, best, help, agencies, media, marketing, nft, agency, blockchain, projects, social.
• Brand incubator Harry’s Labs makes acquisition of D2C deodorant brand Lumē - Prior to agreeing to acquire Lumē, Harry’s had looked at over 100 companies for possible M&A opportunities.
  Topics: lume, makes, deodorant, company, klingman, acquisition, labs, harrys, help, line, techcrunch, incubator, created, d2c, care, growth, brand.
• Celebrating HubSpot's Third Annual World Certification Week - Last week, HubSpot wrapped up the third annual World Certification Week – a global virtual event where learners and peers from all around the world connected and grew by dedicating time to their professional development.
  Topics: help, world, learners, annual, grow, hubspot, day, certification, hubspots, certifications, awarded, week, celebrating.
• ChannelEngine raises $50M for an operating system that helps retailers sell through marketplaces - Marketplaces are the order of the day when it comes to selling online, providing a one-stop shop for shoppers, and for retailers looking to target as many would-be buyers as possible, while also creating more economies of scale in areas fulfillment and delivery. Amazon has become the name synonymous with marketplace selling, but it’s far […]
  Topics: ecommerce, channelengine, sell, system, raises, operating, helps, global, marketplaces, techcrunch, help, brands, marketplace, retailers, selling, 50m.
• Colombian e-commerce enablement startup Melonn raises $20M to help SMBs scale in LatAm - Melonn, a Colombian startup that provides fulfillment and software services to small and medium-sized e-commerce companies in Latin America, has raised $20 million in a Series A round led by QED Investors. The round comes less than a year after Melonn raised a pre-seed round from NFX. Interestingly, according to NFX General Partner Pete Flint, […]
  Topics: techcrunch, latam, partner, help, market, platform, scale, startup, small, melonn, smbs, enablement, tech, fulfillment, ecommerce, million, raises.
• Content Mapping 101: The Template You Need to Personalize Your Marketing - When prospects first come to your business page, they probably won’t just click and buy your offering immediately. They’ll most likely be searching through your site to learn more about it, gauge the level of trust people have in your company, and be on the lookout for resources to help them achieve their goals. You can create this experience by content mapping.
  Topics: template, personalize, stage, lifecycle, mapping, buyer, content, help, personas, marketing, different, map, plan, need.
• Convictional grabs another round of funding to help retailers quickly onboard vendors - Retailers can more easily discover and change out inventory and get to their first orders in as little as 10 days versus three months.
  Topics: vendors, techcrunch, company, suppliers, round, retailers, funding, kirkness, grouchy, onboard, series, quickly, grabs, convictional, million, edi, help.
• Customer Service Is the New Upsell - If your customers aren't satisfied with their experience, you won't be able to convert new customers. Here's a deep dive into how to turn ecommerce expectations into guaranteed sales.
  Topics: site, purchase, upsell, ecommerce, returning, customer, help, service, offer, sales, customers, customerservice.
• Decision Frameworks Help (Fast-growing) Companies - Unilateral decisions by a company founder or manager carry risks. A transparent process involving staff can lead to better outcomes. We explain.
  Topics: companies, small, employees, entrepreneur, group, fastgrowing, decisions, help, decisionmaking, vote, company, decision, framework, frameworks.
• Developing Leadership Skills: How to Become an Effective Leader [+ Expert Tips] - It's very easy to spot good leadership when it happens.
  Topics: developing, leader, effective, manager, skills, help, good, team, tips, leadership, youre, leaders, expert.
• Don't Build an Ecommerce Site If You Don't Have These 7 Things Covered - If handled correctly, your ecommerce platform can provide a solid basis for success.
  Topics: experience, covered, dont, site, help, website, providing, customer, things, strong, products, build, customers, ecommerce.
• Effective Holiday Email Marketing Tips to Help Spread Cheer This Season - The holiday season is a special time of the year and it’s an opportunity for email marketers to really shine.…
  Topics: marketing, content, tips, software, holiday, campaign, season, emails, email, right, help, customer, customers.
• Employee Compensation Options, Near and Long-term - A good employee compensation plan will provide near and long-term value to workers. The plan could have components that are guaranteed and performance-based.
  Topics: compensation, longterm, options, near, help, workers, employee, guaranteed, form, equity, business, employees, paycheck.
• Fabric raises $200M at a $1B+ valuation for robotics-based fulfillment tech to help e-commerce players compete with Amazon - Amazon continues to be the 800-pound gorilla in the room for companies in the retail sector. Today, a startup called Fabric, which is building technology to help those other retailers — big and small — compete more squarely against that muscle specifically in fulfillment with robotics technology, “micro-fulfillment” centers and last-mile operations, is announcing $200 […]
  Topics: tech, fulfillment, centers, players, ecommerce, retail, opportunity, technology, roboticsbased, microfulfillment, operations, goren, valuation, raises, fabric, help, techcrunch.
• For those who want to turn travel into dollars, Fora can help start your next career - Fora is one of the latest startups seeing venture capital attraction to push more of the travel industry into the digital age and tapping into the creator economy.
  Topics: travel, career, company, start, content, sell, million, vazquez, getting, turn, fora, dollars, techcrunch, capital, help.
• Free Business Course to Help Launch or Grow Your Ecommerce Business -- Apply Now - FounderU by Clearco is the first program of its kind designed to help high-growth entrepreneurs in the FounderMade ecosystem.
  Topics: d2c, foundermade, training, help, apply, school, course, grow, program, president, founderu, launch, ecommerce, free, business, success, founders.
• Harry’s files paperwork for fresh $139.9M financing - Harry’s goal since birth was to target incumbents in the global shave market, which is forecasted to reach $22.5 billion by 2030.
  Topics: fresh, help, financing, officer, raised, paperwork, growth, chief, company, dtc, million, public, files, harrys, techcrunch, 1399m.
• How Digital Marketing and Advertising Can Help Grow Your Ecommerce Business - Powerful digital marketing initiatives for 2022 that will make ecommerce retailers stand out in the crowd.
  Topics: business, engine, search, marketing, media, social, advertising, help, grow, shopping, users, digital, ecommerce.
• How Emergent Leadership Can Help Your Team Thrive - Think of every group project you’ve been in – whether in high school, college, internship, or other.
  Topics: team, help, approach, thrive, emergent, trust, leadership, leader, key, employees, group, work.
• How HTML Headings Help SEO - HTML headings are phrases or short sentences introducing a new section of content. Google has confirmed that headings help communicate the content's purpose. But search engine optimizers often debate how, exactly, Google uses those headings.
  Topics: google, headings, subheadings, structure, snippets, help, content, using, html, seo, search.
• How Social Apps Like BeReal., Poparazzi & VSCO Can Help Marketers Learn About Gen Z - In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.).
  Topics: app, friends, marketers, help, apps, brand, social, vsco, platform, gen, platforms, media, learn, z, users, poparazzi, bereal.
• How This Company Is Helping Ecommerce Brands Scale and Grow - The co-founder of 8fig shares how his platform is helping online sellers plan and execute their growth around their supply-chain needs.
  Topics: scale, need, businesses, fast, help, grow, company, ecommerce, small, extremely, brands, 8fig, helping, pay.
• How to Be an Amazing Mentor in 10 Ways, according to HubSpot Managers - Take a minute to think about the best mentor you've ever had. It could be your manager, a colleague, a parent, a friend, a coach, a college professor.
  Topics: hubspot, amazing, according, mentorship, youre, build, ways, help, managers, mentor, mentee, mentees, dont, relationship, know.
• How to Do Keyword Research for SEO: A Beginner's Guide - While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.
  Topics: keywords, research, keyword, help, beginners, terms, marketing, content, topics, search, google, seo, guide.
• How to Do PR: The Ultimate Guide to Public Relations in 2022 - Public relations walks a tightrope between creativity, persuasion, and strategy. If you know how to do PR you can impact every part of a business or brand.
  Topics: public, ultimate, social, pr, relations, media, strategy, guide, help, brand, marketing, business.
• How to Find, Choose, & Hire the Best B2B Marketing Consultant or Agency - Marketing is an umbrella term for a wide variety of methods and strategies meant to benefit your business.
  Topics: b2b, budget, choose, best, consultant, strategy, marketing, outcomes, agency, business, help, hire.
• How to Give Your Two Weeks' Notice [+ 3 Examples] - Giving your two weeks notice is never easy, particularly if you have a good relationship with your boss and colleagues, or you feel they've invested time and energy into your professional development. If you’re wondering how to give two weeks notice without hurting your relationship with your employer, you’re in luck. There are particular actions you can take to ensure you leave a good final impression with your current employer.
  Topics: youre, weeks, company, help, current, manager, resignation, team, know, notice, examples.
• How to Make Your Business More Flexible During Uncertainty - “The best laid schemes o' mice an' men / Gang aft a-gley," wrote Scottish poet Robert Burns. Even the finest, most well-thought-out plans sometimes have to be set aside for reasons outside of your control.
  Topics: help, right, flexible, team, uncertainty, apps, projects, business, times, need, focus, working.
• How to Make the Most of AI Writing Tools, According to Bloggers - AI writing tools have come a long way since spellcheck.
  Topics: tools, posts, writing, writers, help, ai, content, according, bloggers, blog, tool, plan.
• How to Outsource SEO Correctly & Avoid the 5 Most Common Mistakes - If you want to grow your business, great search engine optimization (SEO) is a must: Recent survey data found that 53 percent of all trackable website traffic originated from organic search, which means that if you want to get noticed, you need to show up at the top of search rankings.
  Topics: avoid, process, site, outsource, outsourcing, ask, keyword, correctly, help, common, business, content, seo, search, mistakes.
• How to Write A Statement of Qualifications - Finding a new job can be a nerve-wracking experience. You pour your heart and soul (not to mention your entire work history) into this document and wait by the phone (or your inbox) for the interview requests to come in.
  Topics: soq, person, job, statement, skills, write, youve, experience, resume, help, qualifications.
• How to Write a Great Value Proposition [5 Top Examples + Template] - Your company’s value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor.
  Topics: examples, proposition, products, customers, business, help, product, youll, template, customer, service, write, great, value.
• How to Write a Press Release [Free Press Release Template + Examples] - In today's world, brands have to generate their own buzz. Consumers aren't waiting for the daily newspaper anymore to get their news. Instead, they're scanning headlines on Twitter, Facebook, and other social media platforms.
  Topics: release, template, free, details, examples, releases, announcement, information, help, company, media, press, write, include.
• Jarvis ML snags $16M to help companies personalize their products - Jarvis ML, a platform offering an AI-powered personalization engine to brands selling products, services and experiences, today announced that it raised $16 million in a seed round led by Dell Technologies Capital. In an interview with TechCrunch, CEO Rakesh Yadav said that the new capital will be used to grow Jarvis ML’s R&D and sales […]
  Topics: personalize, companies, yadav, jarvis, machine, customers, 16m, help, ml, techcrunch, personalization, platform, products, data, snags.
• Justt comes out of stealth with $70M in funding to help online merchants fight false chargebacks with AI - Justt, a Tel Aviv-based chargeback mitigation startup, is emerging out of stealth today with $70 million in total funding. Founded in February 2020 by Roenen Ben-Ami and Ofir Tahor, Justt says it fully automates chargeback disputes on behalf of online merchants. The startup recently raised $50 million a Series B round of funding led by […]
  Topics: million, offer, chargebacks, comes, stealth, false, justt, merchants, techcrunch, tahor, help, led, online, funding, chargeback, teams, fight.
• KPI Dashboards & How to Use Them in Your Marketing - As a business leader, a big part of your responsibilities involves ensuring existing projects and initiatives within your organization are on track while creating space for smart new strategies.
  Topics: data, dashboards, dashboard, help, create, business, metrics, kpi, team, marketing.
• Meet the Elastic Path Leadership Team: Part 1 - We wanted to take this time to introduce you to our leadership team – you may see some new faces in the mix and we can’t wait to tell you more about these individuals.   Brenton Brown - Chief Financial Officer Connect with Brenton on LinkedIn Brenton is responsible for Elastic Path's revenue strategies, profitability enhancement and cash flow. Brenton was most recently Senior Vice President at Peer 1 Hosting, one of the world's leading web hosting providers specializing in managed hosting, colocation and cloud services. Prior to that, Brenton worked in Business Development at Signacert, a leading company specializing in continuous compliance monitoring automation. Brenton also spent five years with Intel Capital, Intel Corp.'s venture capital arm in both Europe and the U.S. Q&A with Brenton 1. What excites you most about Elastic Path daily? The people, and the challenges presented every day. Building companies is exciting and relentless. We are lucky to have a fantastic team of entrepreneurs that inspire and challenge each other day in and day out. It is often joked, “Why do we do this!?” And the answer, never needs an answer. 2. How do you foresee Commerce changing in the future? How will Elastic Path help customers maneuver said changes? As the transformation from analogue to digital accelerates, I believe the concept of “buying something” becomes an antiquated concept. Our needs become imbedding in life; the refrigerator knows we are out of milk and orders for delivery our preferred brand. Our wants become experiences. This will apply throughout B2C B2B2C and B2B as customer expectations are mirrored in business. Elastic Path has, and continues to, enable our customers to deliver these our emerging digital world. 3. What is your favorite book and or movie and why? The Hard Thing About Hard Things by Ben Horowitz. It is an annual read and reminder that while personal and team experience grows, there is no playbook for building a fast-growing company in an emerging technology market. And that the right decisions, are often the hardest. 4. Tell us something about yourself, that isn't on LinkedIn or your resume. Whether snow, street or surf, if you can ride a plank sideway on it, I am in!   Riccardo La Rosa - Senior Vice President, Engineering and Operations Connect with Riccardo on LinkedIn Riccardo is responsible for Product Development and Operations for all digital commerce solution offerings at Elastic Path. Riccardo has 25 years of demonstrated success in building digital products and developing world-class technical teams. His background includes product development, digital transformation, technology architecture for early stage to Fortune 500 companies, with extensive experience delivering industry leading PaaS/SaaS services. Prior to Elastic Path, Riccardo was the Vice President of Engineering for Acquia, which was acquired by Vista Equity Partners at the end of 2019. During his tenure at Acquia, he was instrumental to launch new products, which led to double digit growth and significant gross margins improvement. Prior to this he was VP of Engineering at global agency Isobar, the digital arm of Dentsu Aegis Media. Q&A with Riccardo 1. What excites you most about Elastic Path daily? We work on very interesting problems every day, from building new features to auto-scaling our infrastructure to support our client events. The teams we have at EP are incredibly talented and everyone has been incredibly supportive during these interesting times. 2. How do you foresee Commerce changing in the future? How will Elastic Path help customers maneuver said changes? I remember placing orders online once every couple weeks, now I do it multiple times per day. Commerce is part of what we do every day and we need to meet our customers and their customers where they want, which at times is not just a web site. We solve this problem with the simplicity of our headless solutions. 3. What is your favorite book and or movie and why? In this last year one of the books I've enjoyed a lot is Where the crawdads sing by Delia Owens. Intriguing story embedded in a beautiful natural setting. 4. Tell us something about yourself, that isn't on LinkedIn or your resume. I love to spend time outside with my family playing/watching soccer/futbol, hiking and mountain biking.   Bryan House - Senior Vice President, Product and Customer Success Connect with Bryan on LinkedIn Bryan is the SVP of Product and Customer Success at Elastic Path, where he leads the UX and product management teams. Previously, Bryan was the Chief Commercial Officer at Neural Magic, a deep learning software start-up where he ran Product, GTM, and Customer Success. An Acquia founding team member, he helped lead the company to $170+M in revenue. His expertise spans machine learning, digital experience platforms, and open-source technology. He is known as a serial entrepreneur and has spoken at digital business conferences around the globe. Bryan has an MBA from Harvard Business School and a degree in Brewing from the Siebel Institute of Technology, the oldest brewing school in the United States. Before becoming Senior Vice President of WW Account Management at Acquia, Bryan ran product marketing for content management solutions at EMC Documentum. He also brewed beer professionally for 8 years. Q&A with Bryan 1. What excites you most about Elastic Path daily? Our customers are what get me the most excited each day at Elastic Path. I am obsessed with making our customers and partners successful with their digital commerce objectives. To accomplish this, I focus my time on building teams that are passionate about solving problems for our customers, and then enabling our customers and partners to address those challenges with a combination of products, enablement, and a shared sense of purpose. 2. How do you foresee Commerce changing in the future? How will Elastic Path help customers maneuver said changes? In my opinion, the future of Commerce will be “best for me” approaches to quickly build and launch new commerce experiences. The monolithic, all in one era of commerce is over, replaced with API-first approaches to developing modern applications. This trend is changing is happening across enterprise technology markets broadly, impacting how people evaluate, develop, and deploy new technologies to deliver business objectives. The digital commerce market will follow suit. To help our customers and partners navigate this change, my product teams are focused on making the process of evaluating and building commerce solutions with our products easier than ever. Accelerating time to value for both developers and business users and eliminating friction along the way is one of our key objectives. By doing so, we enable our customers and partners to spend more time building exceptional, differentiated digital commerce experiences - while we take care of the complex bits behind our APIs. 3. What is your favorite book and or movie and why? I have two favorite books of late. The first is Thinking Fast and Slow, by Daniel Kahneman. His insights into how our minds work, the heuristics we each use to make decisions, and the tricks we all fall prey to are fascinating. The second book is a novel, Slade House by David Mitchell. A mystery thriller set in London - a creepy, fun read that keeps you unsettled to the end. 4. Tell us something about yourself, that isn't on LinkedIn or your resume. I am a big music fan and have a tendency to go down the rabbit hole with artists, now that all the music they’ve ever recorded is available on our phones. Recently, it’s been Miles Davis’ electric period, Sun Ra, and currently I’m lost in Bob Dylan. Movies, books, podcasts, and playlists, all the things.   Ready to Get Started with Headless Commerce? Discover the steps for getting started, how to implement your front-end, considerations for choosing the right platform and more with our full guide. Read the Guide   Greg Lord - Vice President, Marketing Connect with Greg on LinkedIn As Vice President of Marketing, Greg leads go-to-market strategy for Elastic Path, including product marketing, demand generation, brand, content marketing, corporate communications, analyst relations, events, field marketing, customer marketing. Greg is focused on providing both technical and business leaders with content and programs that help them deliver innovative commerce strategies that accelerate revenue growth. Greg joined the Elastic Path team through the Moltin acquisition, where he held the role of Vice President of Marketing. Prior to Moltin, Greg held marketing and sales leadership positions at SmartBear, Akamai, and Intel. Greg began his career in IT systems management. Greg has a bachelors degree in Computer Information Systems from Bentley University and a MBA from the University of Notre Dame. Q&A with Greg 1. What excites you most about Elastic Path daily? Hands down, the team. We have an amazing team that is smart, dedicated, and a ton of fun, and it’s what I love about my job. I also really enjoy the digital commerce space because it’s so broad reaching and dynamic, and has become even more mission-critical for our customers in the face of the pandemic. 2. How do you foresee Commerce changing in the future? How will Elastic Path help customers maneuver said changes? Digital commerce is becoming more and more immersive into our daily lives. eCommerce isn’t a place we go to shop anymore, rather eCommerce is woven into how we live our daily lives. For example, you can order via phone through an amazon Alexa, through an in-car dashboard, right within an email, and more. 3. What is your favorite book and or movie and why? I have a few favorite books – Extreme Leadership, Atlas Shrugged, and for all you content marketing geeks out there, They Ask You Answer. In terms of movies, I love watching Home Alone every Christmas season. 4. Tell us something about yourself, that isn't on LinkedIn or your resume. I have three young kids, and through them have developed a deep passion for coaching youth sports. It’s so fun and gratifying to work with young kids to help them realize their full potential, build their confidence, and understand the importance of teamwork and sportsperson-ship.   Tara Collins - Vice President, People and Culture Connect with Tara on LinkedIn Tara leads the People & Culture and Facilities teams at Elastic Path. With a long tenure in building teams, designing programs, and leading through change, Tara will focus on ensuring our people programs and practices are firmly established, driving a culture and performance which attract and retain top talent within our markets. Tara brings over 15 years of Human Resource experience supporting executive leadership at industry leading organizations across industries such as hospitality, real estate and retail. Throughout her career, Tara has established relationships through executive coaching, change leadership and as a devoted employee advocate. Tara holds a Bachelor of Arts from Queen’s University and a post graduate certificate in Strategic Human Resources Management from Royal Roads University. Q&A with Tara 1. What excites you most about Elastic Path daily? This is such a unique time to be part of an organization that is on the cusp of incredible growth and change at this stage of maturity. We have the expertise of a seasoned group of subject matter experts, combined with new additions and ideas for innovation, all driving us to create opportunities for our employees and customers that haven’t existed in the past. This team is uniquely posed to achieve great success. 2. How do you foresee Commerce changing in the future? How will Elastic Path help customers maneuver said changes? I see commerce becoming increasingly accessible to a global community, blasting through barriers that existed historically. In my opinion this opens up a world of possibility, potential and learning which works to lower barriers that have may have previously deterred some. It enables visibility for a much broader audience, sparks curiosity and encourages pushing beyond what we’ve previously thought possible. 3. What is your favorite book and or movie and why? Any and all works by Haruki Murakami. I am a huge fan of fiction in my down time and Murakami’s language, imagination and style are simply magic. 4. Tell us something about yourself, that isn't on LinkedIn or your resume. I have a goal to retire on a farm, where I can care for a herd of rescue animals, or at the very least several dogs, and where my partner can ski daily during the winters. We have our eye on Sun Peaks in the interior of BC at the moment, but I am wide open to recommendations if anyone has a utopic location to share.   Darren Hedges - Vice President, Business Transformation and Professional Services Connect with Darren on LinkedIn Darren Hedges is the Vice President, Business Transformation and Professional Services. He leads the Business Transformation Group and the Global Professional Services team. Darren has over 25 years of technology change leadership and professional services experience. Over the course of his career, Darren has led teams at Disney Interactive Studios, Electronic Arts, LucasArts (A LucasFilm Company) Eidos, holding various leadership roles for interactive entertainment, franchise, and application development. Darren is driven to create and enable passionate development teams, build effective and scalable development processes, and drive customer implementation success. Q&A with Darren 1. What excites you most about Elastic Path daily? The people in PS, the PS projects, the clients that we work with and the business and commerce challenge we help them overcome every day. 2. How do you foresee Commerce changing in the future? How will Elastic Path help customers maneuver said changes? It’s already happening, commerce everywhere, the ability to transact from any device in any shape way or form. EP already enables their customers in this first wave, but as technology evolves and methods transcend the card, digital wallets, NFT devices and currencies, EP will be right there taking a leadership position and pushing the boundaries of what commerce means and how business, individuals and companies act and react to it. 3. What is your favorite book and or movie and why? Favorite Movie – Airplane – I could watch that movie a thousand times (and I nearly have) and it would still make me laugh. The casting was perfect with Robert Hays, Julie Hagerty and Leslie Nielsen, the script genius and the Zucker brothers and Jim Abrahams are masterful in their writing and directing craft. 4. Tell us something about yourself, that isn't on LinkedIn or your resume. Before I went into Project Management and interactive entertainment, I used to be a ship to shore crane operator in my early working years I’d spend long winters huddled in a small box suspended 500 feet above a rocking container ship loading and unloading containers freezing. That being said the summer months perched on top of a crane has their advantages, so there are upsides!
  Topics: help, team, path, elastic, meet, customers, vice, president, teams, leadership, business, commerce, digital.
• Monashees backs grain trading startup Tarken - Tarken connects grain buyers and sellers around more transparent pricing for commodities, starting with corn.
  Topics: techcrunch, trading, startup, help, negotiations, marketplace, backs, tarken, monashees, tool, market, sell, grain, tângari, price.
• New Product Development Process: Everything You Need to Know - Bringing a new product to life can be challenging. You know that you have an idea that can bring value to a target market, but you aren’t exactly sure how to bring your product to that market.
  Topics: need, stage, idea, research, market, help, product, youll, development, know, process, final.
• Nigeria’s Topship raises $2.5M from Flexport and YC to help merchants with international shipping - African merchants encounter many challenges when it comes to international shipping, ranging from logistics and customs to hidden and excessive charges. Digital freight forwarders on the continent have grown to tackle these supply chain issues. In some way, they are taking after the likeness of an $8 billion company and a market leader in the […]
  Topics: help, raises, nigerias, flexport, topship, continent, yc, international, techcrunch, cargo, merchants, way, ocean, freight, shipping.
• Picking a Processor: How Security Leads to Success in the CBD Industry - In the year 2022, if you’re in the business of, well, business, setting up an ecommerce platform on your website…
  Topics: online, business, industry, help, ecommerce, payments, processor, success, cbd, security, picking, payment, leads, merchant, processing.
• Productsup raises $70M to help retailers navigate sales strategies in the choppy world of e-commerce - To many people, e-commerce is synonymous with shopping on Amazon, but the reality is that a retailer has the option to use a bundle of different channels to sell and market products — and many do. Today, a startup called Productsup, which has built a platform that helps retailers navigate that landscape, is announcing $70 […]
  Topics: round, market, shopping, strategies, navigate, sales, retailers, channels, productsup, help, ecommerce, solutions, raises, techcrunch, world, companies, commerce.
• Q&A: Alyona Mysko of Ukraine-based Fuel Finance - Fuel Finance is a Ukraine-based "financial department in the cloud." Alyona Myskyo launched the company two and a half years ago to provide easy-to-follow info to help merchants with quick decision-making.
  Topics: help, ukrainebased, ukraine, fuel, qa, shoes, alyona, finance, war, ecommerce, unit, employees, platform, mysko, financial.
• Send Your Clients A Birthday Email That's Sure to Get Engagement - Birthdays can be fun to celebrate. They’re like our own personal holidays where people wish us a happy birthday, wait staff sings and brings us free desserts, and our social media feeds are filled with best wishes and adorable memes. It’s also fun to watch the birthday offers roll in
  Topics: engagement, happy, thats, special, subject, help, customer, customers, send, emails, clients, birthday, sure, email.
• Sneaker fit startup Neatsy.ai gets $1M seed after B2B pivot - Sneaker fit startup Neatsy.ai has snagged $1 million in seed funding after a B2B pivot. Investors in the round include Cabra VC, Flyer One VC and some unnamed business angels. The U.S. startup, which was founded back in March 2019 by Artem Semyanov (the former head of the machine learning team at Prism Labs), is now […]
  Topics: product, semyanov, feet, seed, number, sneaker, tech, pivot, neatsy, 1m, shoes, neatsyai, startup, techcrunch, gets, b2b, fit, help.
• Streamline Your Store’s Sales Tax With Avalara’s Automation Tool - It’s probably a safe bet that you didn’t get into business because you love complying with sales tax laws.  That’s…
  Topics: business, need, sales, help, customers, automation, spend, right, tool, streamline, state, avalaras, tax, states, stores.
• Supply Chain Issues? How Going Local Can Help - The pandemic has shown how vulnerable the global supply chain is to disruption, but moving the process closer to home can help relieve some of those issues.More
  Topics: chain, process, business, delays, help, issues, manufacturing, going, brands, closer, brand, theres, local, supply.
• The 19 Best Content Marketing Tools in 2020 - While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently.
  Topics: great, marketing, analytics, free, google, help, best, tools, used, content, tool.
• The 7 Best Leadpages Alternatives in 2022 - It doesn't matter how awesome your e-book is if no one can download it.
  Topics: best, marketing, alternatives, create, tools, landing, leadpages, number, builder, pages, page, help, templates.
• The 8 Best Free Flowchart Templates [+ Examples] - A flowchart template will help you easily map out business processes, improve workflows, and even clarify your organizational structure — without you needing to draw a single line from scratch.
  Topics: process, business, help, templates, free, flowchart, customer, flowcharts, template, best, processes, different, examples.
• The Beginner's Guide to Share of Voice - If you've ever been in charge of gathering reports for your marketing team, then you know there are a plethora of metrics you can measure. One metric that gets overlooked is share of voice. However, this is a versatile metric that you can use in a competitive analysis for social media, organic traffic, or even paid advertising.
  Topics: measure, voice, help, media, marketing, beginners, tool, share, brand, social, mentions, guide.
• The Best Free Business Budget Templates - Whether you’re a solopreneur or running a massive corporation, you need a business budget to understand where your money is coming from and going. A business budget template can help keep the numbers organized, making it easy for you to track revenue, plan for expenses, and save for future growth.
  Topics: costs, help, best, expenses, revenue, budget, template, free, business, money, track, templates.
• The Marketer's Guide to Process Mapping - Imagine you’re tasked with baking a cake for a friend’s birthday. You’re not exactly an expert baker, so you hop online and look for an easy-to-follow recipe that will help your dessert be the star of the party.
  Topics: marketers, youve, guide, customers, steps, process, help, youre, product, work, mapping, create.
• The Meaning of Employee Relations - Workplace culture and strong internal relationships are undeniably critical for your company's long-term success. Focusing your efforts on employee relations, and cultivating good relationships between employers and employees can help your Human Resources department mitigate conflict, build trust between team members, and decrease turnover rates.
  Topics: employee, policies, relations, company, best, relationships, feel, help, work, employees, meaning.
• The Right Answer to ‘What Do You Do?’ - Clay Hebert once attended a conference in San Diego. He sat next to a fellow who inquired about his work. "What do you do?" the fellow asked. Describing the encounter, Herbert told me, "That question stumped me." Hebert had fumbled his introduction to Matt Mullenweg, the founder of WordPress.
  Topics: answer, question, tell, whats, work, help, lived, usually, right, im, told.
• The Ultimate Guide to Brand Awareness - Have you ever heard people refer to themselves as “Apple people,” “Nike people,” or “Trader Joe’s” people? This is what brand awareness can do for a brand: embed itself into consumer lifestyles and purchase habits so that they don’t have to think twice before becoming a customer — time and time again.
  Topics: awareness, social, customers, ultimate, content, audience, guide, help, brand, product, marketing, brands.
• The Ultimate Guide to Pinterest Marketing - Pinterest marketing is incredibly effective.  Marketers target Pinterest users by sharing content that’s too irresistible for us to pass up. And with over 433 million people on Pinterest, why wouldn’t marketers want to be on the platform? Not to mention 83% of users have made a purchase from content they’ve seen on Pinterest. So, how can your business use Pinterest as a marketing tactic to help improve your brand awareness and conversions? In this guide, we’ll cover the answer to that question as well as how Pinterest works, which Pinterest marketing strategies you should implement, how small businesses can benefit from the platform, and which tools you can use to ensure your Pinterest marketing strategy works for your business. But first, we’ll review what the platform is and how it works — let’s get started.
  Topics: marketing, pinterest, content, ultimate, audience, guide, social, users, help, images, followers, business.
• The co-founder of Brazil’s first unicorn bags $6M for new grocery startup - Mara, a São Paulo-based startup that aims to “reinvent” the grocery shopping experience for the underserved in Latin America, has raised $6 million in a funding round co-led by Canary and Caffeinated Capital. This round caught my attention for a few reasons. For one, Mara was founded by Danilo Mansano and Ariel Lambrecht, the latter […]
  Topics: 6m, cofounder, techcrunch, products, mansano, grocery, orders, help, business, brazils, startup, unicorn, mara, lambrecht, brazil, bags.
• Ukraine-based Serpstat Perseveres Amid the War - The Ukraine-based SEO platform Serpstat strives to maintain a level of normalcy for employees and customers.
  Topics: volunteers, serpstat, amid, company, ukraine, perseveres, support, information, help, ukrainian, war, employees, ukrainebased.
• Watermarks: Why You Need Them + 6 Easy Steps to Create One - Imagine you spend hours working on a cool graphic for a social media post. You finally get it just right and post it on social media. The next day, you log on and see that someone else has posted your image without your authorization and is purporting your work as their own.
  Topics: help, steps, watermarks, easy, watermark, protect, social, create, media, need, content, brand, image.
• What Is Automated List Building Software and Why Your Marketing Team Needs It - List building is a strategy that allows marketers to target customers based on their needs, goals, or other personal criteria (e.g. purchase history, location, age, etc.). These lists can be applied to all marketing materials (as well as the work of sales and service reps) to help your team offer customers a personalized and delightful customer experience.
  Topics: software, lists, customers, automated, sms, based, needs, help, team, building, create, email, marketing, list.
• What Is B2B Marketing Automation Plus the Best Software - Marketing automation allows your team to increase productivity while simultaneously nurturing more leads.
  Topics: help, b2b, data, software, workflows, best, team, right, leads, audience, marketing, plus, automation.
• What Is Content Intelligence? - All marketers want a content marketing strategy that helps them generate influence and a large audience. Case in point — “how to develop a content marketing strategy” was the fifth most searched question about content marketing in 2020.
  Topics: marketers, create, helps, strategy, help, audience, marketing, intelligence, content, highquality.
• What Is PDCA? Understanding the Plan-Do-Check-Act Method - No matter the industry your organization operates in and the products and services you provide, your business needs to be constantly improving to keep up with a competitive marketplace and evolving consumer needs.
  Topics: change, method, stage, process, understanding, plandocheckact, plan, step, organization, business, cycle, pdca, help.
• What Is Servant Leadership? - Leadership looks different for everyone.
  Topics: understand, servant, leaders, leader, succeed, work, need, help, leadership, employees.
• What is Information Design + How It Can Help You as a Marketer - Think about the last time you flipped through a confusing instruction manual. Where does that piece go? How do these parts fit together? If the instructions are subpar, you get frustrated and wind up looking for an explainer video some random person posted online.
  Topics: marketer, set, data, need, tools, thats, ideas, problem, understand, information, help, design.
• What's an Instagram Handle? (+4 Ideas to Help Create Your Own) - Did you know Instagram has over 1 billion active users? With so many on the platform, it can be challenging to find one particular person or business. Enter the Instagram handle.
  Topics: username, create, business, example, profile, prospects, help, ideas, whats, handle, card, change, instagram, brand.
• Who Reads Practical Ecommerce? Please Take Our Short Survey - Please take a minute or two to respond to our latest reader survey. We do this periodically to help ensure our editorial content matches your needs. Our January 2022 survey consists ...
  Topics: webinars, ecommerce, suggestion, short, optional, quick, reads, survey, help, practical, tailor, youtake, theres, win.
• Why Your Product Catalog is the Key to Social Commerce Success - Billions of people use Facebook and Instagram every day to connect with family and friends worldwide, but these social commerce…
  Topics: catalog, tags, include, help, key, size, shoppers, product, products, social, instagram, success, commerce, sizes.