Top 2021 resources on help

Best help resource in 2021.
Learn more about help to improve your e-commerce strategy.

• 10 Common Copywriting Templates to Use in Marketing - Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow.
  Topics: media, common, templates, youre, memo, social, copywriting, post, marketing, resource, include, company, help.
• 10 Essential Productivity Apps for Entrepreneurs & Business Owners - This article rounds up 10 of the best productivity apps that are essential for entrepreneurs and business owners. If you’re looking for that app that’s going to help you work smarter, you’ve come to the right place.
  Topics: best, app, work, help, apps, service, owners, productivity, tools, entrepreneurs, notes, business.
• 10 Tools to Help Your eCommerce Business Get off the Ground - A round up of some of the best budget-friendly tools to help get your business going.
  Topics: email, help, orig, domain, ground, lifetime, tool, tools, subscription, youll, business, ecommerce, website.
• 11 Ad Design Tips to Help Your Brand Cut Through the Noise - Before your copy can persuade an audience to buy your product, your design must persuade them to buy your copy. In advertising, your design catches your audience’s eye and points their attention to your copy. Then, it’s your copy’s job to hold your audience’s attention.
  Topics: help, ad, free, noise, cut, way, product, tips, message, audience, advertising, design, ads, attention, brand.
• 11 Customer Retention Tools for Exponential Growth - 11 strategies you can use to improve customer retention! You’ll see why they work & services that can help you achieve customer retention for your business.
  Topics: exponential, way, loyalty, help, improve, tools, customers, tool, growth, customer, service, retention, youre.
• 11 Sample Business Plans to Help You Write Your Own - Ask any successful sports coach how they win so many games, and they’ll tell you they have a unique plan for every single game they coach. To have a fighting chance against any of their opponents, they need to prepare a specific game plan tailored to each of their opponents’ strengths and weaknesses. Otherwise, they’ll get crushed.
  Topics: help, business, sample, plans, write, company, need, guide, youll, plan, template, include.
• 12 Tried-and-True Ways to Promote Your Blog Posts - The initial phase of starting your blog is one of the most fun and exciting parts of your journey.
  Topics: posts, media, way, ways, promote, content, social, post, triedandtrue, promotion, help, blog, readers.
• 14 New Business Books for 2021 - Here is a list of new and upcoming business books for entrepreneurs, managers, and creative professionals. Learn how to sell your business, harness the power of your developers, adopt the principles of success at Amazon, alter your thinking to achieve quick mastery, and more.
  Topics: working, business, guide, trust, success, shows, help, principles, learn, developers, books.
• 15 Amazing Blogging Insights Your Analytics Can Tell You - A blog is a critical component of your inbound marketing strategy — it's the vehicle for driving traffic, generating leads, and establishing authority and trust... All in the early or middle stages of the buyer's journey. But how do you know if it's working?
  Topics: content, search, amazing, blog, youre, posts, insights, analytics, blogs, help, rate, tell, data, blogging, traffic.
• 15 Key Performance Indicators to Help Improve Your Marketing - When I was cooking steak the other day, I had to use a meat thermometer to check and see if the meat was cooked all the way through. In other words, I had to look for an indicator to see how the cooking process was coming along. Marketing is fairly similar.
  Topics: leads, kpi, customer, social, indicators, sales, marketing, key, performance, track, help, youre, improve, kpis, media.
• 2021 New Year’s Resolution Stack for Ecommerce Entrepreneurs - Need some help setting your 2021 New Year's Resolutions? We've got some tips for the entrepreneurs out there looking to achieve productivity & success!
  Topics: successful, youre, email, stack, business, resolution, plan, productive, online, start, accounts, dont, help, set.
• 22 Tools for Writing and Distributing Content - Generating informative and meaningful content can strengthen a brand and provide value to its customers. There are many tools to help. Here is a collection of new and updated tools to ...
  Topics: search, tools, content, data, writing, google, newsletter, distributing, writers, share, help, tool.
• 27 Free Shopify Apps to Help You Build, Manage, and Grow Your Store - With thousands of apps in the Shopify App Store, you have a lot of options when it comes to extending the functionality of your online store. But with so many options to choose from, we thought it would be useful to highlight 27 of the best free Shopify apps you can add to your store.More
  Topics: build, store, add, customers, manage, help, apps, product, products, create, grow, app, sales, shopify, free.
• 4 High-converting Email Segments for Ecommerce - Ecommerce has experienced incredible changes in the past few months. Consumers who had not embraced online retail are now forced to adopt it. Email segmentation can marketers reach these new buyers by improving relevancy. In this post, I'll describe the most effective ways to segment an email list for ecommerce.
  Topics: help, segment, segmenting, sent, highconverting, customers, segments, consumers, ecommerce, offers, email, relevant.
• 4 Key Ways to Gain Customer Trust as an Ecommerce Business - Do your website visitors trust you? You need to build customer trust to turn website visitors into customers. Here are 4 ways you can start.
  Topics: help, customer, business, products, gain, ways, users, ecommerce, trust, key, customers, website, youre.
• 4 Tips for Taking Your Brick-and-Mortar Store to the Online Realm - Whether caused by a global pandemic, economic downturn or simply a change in business model, many stores are taking operations online.
  Topics: help, customer, realm, taking, tips, service, brand, store, brickandmortar, customers, website, mortar, online, sell.
• 42 Ideas for Your 2021 Small Business Marketing Strategy - Whether you're in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important. In fact, consumers learn about local businesses online more than anywhere else. In 2019, 70% of shoppers surveyed say the ability to shop in-person or in a store was important when deciding which brand or retailer to buy from.
  Topics: strategy, small, social, media, youre, website, google, ideas, help, free, customers, business, marketing.
• 5 Steps to Create an Outstanding Marketing Plan [Free Templates] - Do you take a good, hard look at your team's marketing strategy every year? You should. An annual marketing plan helps you set your marketing on the right course to make your company's business goals a reality. Think of it as a high-level plan that guides the direction of your team's campaigns, goals, and growth.
  Topics: budget, outstanding, free, create, media, youll, tactics, plan, templates, steps, social, template, marketing, help, goals.
• 5 Tips to Improve Your Online Store and Grow Your Business This New Year's Eve Season - Today, creating an online store can be considered one of the most important steps for any entrepreneur.
  Topics: eve, channels, online, grow, tips, business, sales, important, customers, current, help, website, season, store, improve.
• 500 Apps of Summer: Customers' Top App Marketplace Picks - Last month, the HubSpot app partner ecosystem passed a notable milestone in our platform journey: we officially welcomed the 500th app to our App Marketplace.
  Topics: customers, app, apps, grow, summer, sales, marketplace, picks, hubspot, quality, business, help.
• 6 Tips to Ensure You Never Run Out of T-Shirt Design Ideas - More beautiful t-shirt design ideas are just a couple of clicks away! Try out these 6 tips to create better t-shirt designs your customers will love.
  Topics: tshirt, designs, dont, custom, know, ideas, youre, help, run, tips, tshirts, design, ensure.
• 6 Ways to Use Icons in Your Infographics [+ Where to Find Free Icons] - Whether it’s an explainer on solar panels or the farm-to-cup process of making your favorite coffee, infographics compress a world of information into one simple, digestible format.
  Topics: viewer, youre, design, icons, infographic, information, ways, infographics, audience, help, free.
• 7 Call-to-Action (CTA) Tools to Help You Increase Conversions - When you create and add a compelling call-to-action (CTA) to any content — such as a website, blog post, or social media profile — you have the potential to convert more visitors into qualified leads and customers. That’s because a well-crafted CTA helps increase conversions and, therefore, prospects, customers, and revenue.
  Topics: button, add, increase, help, landing, create, ctas, web, calltoaction, tool, tools, design, cta, conversions.
• 7 Exit Popup Tips to Get Your Store’s Exit-Intent Popups Right - After helping hundreds of websites with their exit popup strategy, this author thought it was time to share what he learned about exit popups along the way.
  Topics: need, user, stores, popups, popup, right, exitintent, tip, tips, convert, visitors, design, exit, help.
• 7 of the Best Ad Management Tools for 2020 - Time is one of the most valuable resources we have — that's why efficiency is something so many people strive for. The good news is that there are a plethora of marketing tools available today with the power to help you boost productivity and streamline monotonous processes or tasks — ad management tools are among the many options. 
  Topics: tools, target, help, marketing, best, platform, data, ad, management, ads, accountbased, campaigns.
• 75 Stop Words That Are Common in SEO & When You Should Use Them - From blog titles to URL slugs, you might not realize how frequently you use SEO stop words. But, to be fair, if Google doesn't pay much attention to them, why should you?
  Topics: content, help, keywords, seo, search, titles, google, common, url, stop, words.
• 8 Ways Digital Rewards Can Help Marketers to Stand Out - Many of us scroll past ads in our newsfeed, delete emails, or even run to the bathroom during commercial breaks.
  Topics: rewards, marketing, ways, reward, customers, brand, looks, marketers, stand, digital, customer, consumers, product, help.
• 9 Ways to Deal With Imposter Syndrome Before It Hinders Your Success - "I got lucky." "I don't belong here." "I'm a fraud, and it's just a matter of time before everyone finds out."
  Topics: know, ways, hinders, deal, good, imposter, way, youre, success, hard, impostor, feel, work, help, syndrome.
• 9 of the Best Infographic Examples of 2020 - There's a whole lot to like about well-designed infographics: beautiful typography, succinct messaging, clever layouts, bold graphics. Not to mention that people follow directions 323% better with text and illustrations than without illustrations.
  Topics: sales, used, infographics, content, marketing, information, visual, examples, infographic, best, help.
• 9 Business Challenges Every Small Business Struggles With (And How to Fix Them) - In the first few years of business, small companies come up against a lot of different challenges. Some are harder than others to overcome -- and according to the U.S. Bureau of Labor Statistics, about 20% of small businesses fail by the end of their first year. By the end of their fifth year, 50% go under; and by the tenth year, that number rises to 80%.
  Topics: email, marketing, fix, help, struggles, brand, hiring, customers, challenges, small, business, list.
• A Content Marketing Playbook for Times of Crisis - The COVID-19 pandemic has sent businesses scrambling to pause plans, edit emails, and cancel campaigns. And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis?
  Topics: marketing, help, email, marketers, times, content, crisis, audiences, social, companies, playbook, businesses.
• Amazon launches a program to pay consumers for their data on non-Amazon purchases - Amazon has launched a new program that directly pays consumers for information about what they’re purchasing outside of Amazon.com and for responding to short surveys. The program, Amazon Shopper Panel, asks users to send in 10 receipts per month for any purchases made at non-Amazon retailers, including grocery stores, department stores, drug stores and entertainment […]
  Topics: pay, consumers, amazon, help, stores, launches, data, users, business, program, nonamazon, purchases, panel, information, techcrunch, receipts, shopper.
• Amazon launches its first Amazon Air regional hub in Europe - Amazon has officially started operations at its first European Amazon Air hub, based out of the Leipzig/Halle Airport in Germany. The new facility spans 20,000 square meters and will host two Amazon-branded Boeing 737-800 aircraft, bringing the company’s total operational air fleet to more than 70 aircraft. The retail giant says that the new hub […]
  Topics: help, amazon, international, launches, europe, airport, regional, fleet, air, european, hub, techcrunch, operations.
• B2B Commerce Best Practices During COVID-19 — and Beyond - During a recent panel discussion, industry experts pointed to the significant transformation happening in B2B commerce and outlined strategies for success. The panel, which was sponsored by Adobe, left attendees with the following four key takeaways. Read more.
  Topics: companies, help, product, best, digital, customers, panel, site, b2b, commerce, practices, covid19, search.
• Build an Ecommerce Store on Shopify with Help From This Bootcamp - Ecommerce is booming. Cut your slice of the pie today.
  Topics: learn, youll, bootcamp, shopify, right, start, things, products, build, selling, help, store, ecommerce.
• Canalys: Google is top cloud infrastructure provider for online retailers - While Google Cloud Platform has shown some momentum in the last year, it remains a distant third behind Amazon and Microsoft in the cloud infrastructure market. But Google got some good news from Canalys today when the firm reported that GCP is the No. 1 cloud platform provider for retailers. Canalys didn’t provide specific numbers, […]
  Topics: techcrunch, help, technological, retailers, canalys, amazon, cloud, infrastructure, big, provider, retail, google, market, online.
• Ecommerce Product Releases: December 15, 2020 - Here is a list of product releases and updates for mid-December from companies that offer services to online merchants. There are updates on the return and dispute processes, fulfillment, personalization, contact center services, and merchant banking.
  Topics: merchants, help, platform, services, experience, capabilities, ecommerce, technology, announced, releases, product, customers.
• Everything You Need to Know About Green Marketing [Examples & Expert Tips] - Did you know that 49% of global respondents say they're inclined to pay higher-than-average prices for products with high-quality/safety standards, which consumers often associate with strong sustainability practices?
  Topics: company, youre, green, help, products, support, environmental, expert, tips, marketing, sustainability, examples, need, know.
• Facebook adds hosting, shopping features and pricing tiers to WhatsApp Business - Facebook has been making a big play to be a go-to partner for small and medium businesses that use the internet to interface with the wider world, and its messaging platform WhatsApp, with some 50 million businesses and 175 million people messaging them (and more than 2 billion users overall) has been a central part […]
  Topics: pricing, techcrunch, using, company, facebook, adds, whatsapp, shopping, features, hosting, businesses, world, business, tiers, services, help.
• Feedback from Shoppers Is Gold - A product question from a shopper is an opportunity. Consumer inquiries provide critical keyword search terms. They also help you understand your audience's vernacular to include in product descriptions, calls to action, and checkout funnels.
  Topics: product, help, feedback, search, details, materials, reviews, gold, terms, products, topics, shoppers.
• Finding Specialized Help in the Shopify Experts Marketplace - As a small business owner, you're the expert on your business. But it can be challenging to also be an expert on everything that goes into setting up and growing your business. That's why the Shopify Experts Marketplace exists: to help connect you with highly-skilled professionals who can work with you to bring your business to the next level. In this article, learn how to use the Experts Marketplace to grow your business.More
  Topics: finding, experts, expert, help, youre, shopify, work, business, available, marketplace, specialized, need.
• Free Webinar | August 13: How to Adapt Your Brick and Mortar Business to Thrive and Make More Money - Join us as we discuss how to redefine the customer experience, understand and put data to work, and pick the best tools to help your business adjust.
  Topics: mortar, money, getupside, wayne, university, help, webinar, developing, customers, lin, digital, brick, business, free, thrive, personalization, adapt.
• Germany’s Xentral nabs $20M led by Sequoia to help online-facing SMBs run back offices better - Small enterprises remain one of the most underserved segments of the business market, but the growth of cloud-based services — easier to buy, easier to provision — has helped that change in recent years. Today, one of the more promising startups out of Europe building software to help SMEs run online businesses is announcing some […]
  Topics: led, businesses, business, techcrunch, offices, online, help, xentral, run, sequoia, nabs, erp, europe, software, build, onlinefacing, services, tools, smbs.
• Google Analytics update uses machine learning to surface more critical customer data - If you ever doubted the hunger brands have for more and better information about consumers, you only need to look at Twilio buying customer data startup Segment this week for $3.2 billion. Google sees this the same as everyone else, and today it introduced updates to Google Analytics to help companies understand their customers better […]
  Topics: learning, youtube, google, machine, data, marketers, analytics, critical, customer, information, using, help, update, understand, uses, techcrunch, surface, customers.
• Google Tables Can Help with Projects, Products, Support - Thanks to a new service from Google, small and mid-sized merchants may have a new option for lightweight project management, help desk ticket tracking, and similar tasks. Google Tables blends some of the features and capabilities of a structured database with a simple spreadsheet.
  Topics: products, support, tables, template, help, project, product, projects, google, templates, structured, example, tasks, simple.
• How Do People Find You? Take Your Business Where Your Customers Are - Whether you have a brick-and-mortar business or are thinking of taking advantage of the big Good End or Cyber Monday sales, now is the best time to be online.
  Topics: business, digital, online, sales, store, customers, website, social, products, help.
• How Nonprofits and Online Businesses Can Grow on Giving Tuesday - Giving Tuesday is a great way to connect generous donors with causes that need attention. Read 8 tips for your nonprofit or business to make it a success!
  Topics: goal, nonprofit, donors, nonprofits, help, online, say, specific, campaign, businesses, giving, grow, need, page.
• How Three New Instagram Shopping Tools Could Help Marketers Boost Sales - For years, millions of brands have flocked to Instagram to spread awareness to millennials, Gen Z, and members of other generations on the app.
  Topics: shopping, products, tools, help, content, marketers, checkout, live, shop, product, instagram, boost, brands, facebook, shops, sales.
• How to Build and Analyze Marketing Reports [Examples & Templates] - As marketers, we’re making important decisions on behalf of our company every day.
  Topics: templates, help, youre, leads, analyze, audience, run, marketing, report, examples, reporting, build, reports, data.
• How to Get on Board With the Digital Transformation [+ Examples] - Ten years ago, I couldn't have cared less if the new burger place downtown had a website. Now, I don't trust one that doesn't. If your business is online, you're a part of the digital transformation. But it's not enough these days to just "be online." Businesses that will thrive in 2021 that are operating online — and the COVID-19 pandemic has proved this. 
  Topics: online, process, digital, tools, need, examples, business, customer, transformation, help, board, businesses.
• How to Make Digital Credentials Your Most Impactful Marketing Tool - Marketing can have an enormous, positive impact on both revenue and brand recognition. Which is why organizations spend so much time, energy, and resources trying to reach their target audience.
  Topics: emails, digital, brand, impactful, credentials, awareness, tool, social, email, way, marketing, help.
• How to Run Marketing Team Meetings That Don't Suck - Meetings suck. They're time for people to avoid doing actual work, stare blankly at each other, throw in generic comments to look like they're paying attention, and if you're lucky, maybe come out with some wicked notebook doodles.
  Topics: metrics, work, teams, marketing, suck, dont, meeting, help, run, little, projects, meetings, team.
• How to Sell Out Your Next Event [+Tips From INBOUND Marketers] - Ticket sales tip #1: Get John Legend to speak at your event.  Just kidding. Or not.
  Topics: attendees, marketing, youre, events, ticket, promote, marketers, conference, event, inbound, social, tips, help, sell.
• How to Start a YouTube Channel for Your Business - Every day, YouTube users watch over a billion (yes, with a B) hours of YouTube videos and yet only 9% of small businesses have started their own channels. As YouTube usage continues to soar, the opportunity is just getting bigger for businesses ready to jump in.More
  Topics: youtube, help, channel, account, business, content, video, viewers, start, brand, videos, search.
• How to Write About Your Professional Background - A great way to share more about your background is to have a prepared document, like a professional bio.
  Topics: know, bio, youre, youve, background, best, help, professional, way, write, writing.
• Imposter Syndrome: Am I Actually Successful or Just a Fraud? - Do you feel like an imposter? Do you feel like you haven't earned your achievements or success? Do you feel unworthy? You may have imposter syndrome.
  Topics: think, know, success, successful, actually, help, syndrome, fraud, feel, feelings, best, imposter.
• IoT and data science will boost foodtech in the post-pandemic era - Leveraging data, hardware and biological solutions can help brick-and-mortar stores remain relevant and continue churning out cash.
  Topics: postpandemic, store, help, rely, customers, waste, data, techcrunch, stores, foodtech, grocers, iot, era, technologies, science, boost, brickandmortar.
• Jinx launches a text-to-buy dog food platform, with help from Initialized Capital - Jinx is launching a simple way to buy dog food and manage orders via text message. The startup says it has developed “the first text-to-buy platform in the legacy pet food space,” in partnership with its investor Initialized Capital and the firm’s co-founder Alexis Ohanian (who departed earlier this year and is raising a new fund). […]
  Topics: initialized, rockovich, experience, capital, jinxs, techcrunch, text, food, dog, purchase, launches, help, texttobuy, platform, week, jinx.
• July 2020 Top 10: Our Most Popular Posts - Our mission since 2005 is to publish content to help ecommerce merchants. What follows are the 10 most popular articles that we published in July 2020. Articles from early in ...
  Topics: ecommerce, product, business, products, companies, popular, help, online, google, read, content, posts.
• KWFinder Review: Boost Your SEO With Data-Driven Keyword Research - In this KWFinder review learn how to improve the SEO of your online business by researching keyword volume, difficulty, related searches and more.
  Topics: keywords, data, seo, research, datadriven, boost, search, rank, kwfinder, help, ranking, keyword, review, relevant.
• Launching a Wearable Technology Through Accelerator Program - Aneela Idnani Kumar experienced subconscious hair pulling for more than 20 years, after one severe session Aneela’s husband, Sameer saw Aneela without her eyebrows. From that moment on, the life and business partners decided to find a way to help Aneela out of this trance-like behavior. In this episode of Shopify Masters, we chat with Aneela about her business journey of launching HabitAware to create wearable technology that can help the 1 in 20 Americans who live with hair pulling, skin picking, and nail-biting.More
  Topics: things, thats, wearable, product, youre, work, launching, technology, going, accelerator, program, really, help, know.
• Learn to Grow Your Shopify Store This Year Through SEO - Create sustainable organic growth with help from a Shopify pro.
  Topics: youll, small, shopify, seo, help, ecommerce, strategies, youre, learn, course, grow, store.
• Live stream shopping service Oveit wants to raise €450,000 - Oveit, an ecommerce tech startup from Romania, aims to raise 450,000 euros through an equity crowdfunding campaign on the local platform SeedBlink. Oveit is known for its live stream shopping service called Streams.live, which lets retailers sell directly to consumers through live video sessions. Oveit, founded in 2016, has a… Continue reading
  Topics: stream, seedblink, service, oveit, help, wants, million, live, shopping, series, euros, raise.
• Magento Community Diverse Speaker Training - What is Coming Up In The New Year - As we start the new year with hope and energy, let’s take a moment to reflect on the year that has passed. It was a year filled with many challenges, yet also one with highlights to celebrate. An important one being Magento’s continued dedication towards diversity, equity, and inclusion.
  Topics: speaker, workshop, diversity, welcoming, help, magento, events, training, event, community, diverse, coming.
• Meet Your Customers Where They Are This Holiday Season - The holidays are fast-approaching and this year’s unique challenges are having us take a trip back to the drawing board.…
  Topics: google, products, omnichannel, strategies, holiday, instagram, help, facebook, reach, product, musttry, customers.
• Messenger tools can help you recover millions in lost revenue - There are few better ways to bridge that gap than a thoughtful implementation of messenger tools, those chat bubbles many big brands use to offer real-time customer support.
  Topics: recover, brands, millions, revenue, deploy, works, customer, tools, visitors, visitor, messenger, techcrunch, help, lost, website, service.
• Must-Know Tips for Taking Advantage of a Black Friday Unlike Any Before - As malls across the nation are still shut down and small businesses are holding on for dear life, the best way we can make an economic impact is through online shopping and putting our money where it's most needed.
  Topics: sales, help, shop, unlike, businesses, paton, black, shopping, sure, online, taking, advantage, tips, mustknow, gift.
• Our New Ecommerce Community for Growth - CommerceCo by Practical Ecommerce is for exceptional folks who work in the ecommerce business — be it retail, B2B, or a brand — to learn, share, and grow. It's our new exclusive community for experience ecommerce professionals.
  Topics: growth, commerceco, community, retail, practical, work, member, leader, host, ecommerce, help.
• Productivity Superheroes (aka Project Managers) - Have you been hoping to boost productivity in your business? Maybe you are looking for some help executing a project? Today I have my project manager (PM), Jessie, joining the show to discuss what a good project manager does, how a PM can help you boost productivity and free up your time, and how you […]
  Topics: today, youderian, manager, work, project, superheros, help, productivity, jessie, managers, aka, boost, successfullywhere.
• SEO: 5 Tips to Convert Visitors to Buyers - Search engine optimization focuses on driving consumers to your site. But traffic alone doesn't pay the bills. Success depends on converting those visitors to customers. Use these five tips to convert more searchers into buyers.
  Topics: sites, buyers, convert, search, tips, help, page, product, searchers, site, seo, reviews, visitors, promotions, brand.
• Science-backed Tips for Mastering Public Speaking, According to 5 Mental Health Professionals - Welcome to The Science Behind Success — a blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we're showing you how psychology can help you overcome workplace obstacles and excel in your career. Because a little mindset change could go a long way.
  Topics: speaking, health, mental, say, help, feel, professionals, tips, youre, public, sciencebacked, thought, anxious, going, mastering, thoughts, according.
• Secure Your Storefront With the Enhanced Magento Security Scan Tool - At Adobe, we are committed to helping companies deliver secure shopping experiences to their customers. We are improving our threat detection tool to help our customers proactively identify potential threats to their web stores. Read more.
  Topics: skimming, magento, stores, malware, tool, merchants, identify, storefront, scan, security, secure, help, enhanced.
• Serious changes are coming to the E.U. VAT - As I write this in mid-December, there is no Brexit trade agreement between the U.K. and the E.U. Businesses in the U.K. have no idea what will happen on January 1, when the U.K. formally exits from the E.U. However, the real problem for U.K. and other merchants will be adjusting to changes in the E.U.'s value-added tax.
  Topics: goods, vat, country, serious, uk, changes, consumers, retailer, coming, retailers, eu, marketplaces, help.
• Seven Ways to Create New Content for the Holidays - Streamline content production & enjoy a holiday sales boost when you delight customers with these fun, helpful ideas. Plus: how to quickly spread the word.
  Topics: holiday, create, products, best, ways, social, holidays, help, posts, email, google, seven, content.
• Shogun raises $35M to help brands take on Amazon with faster and better sites of their own - E-commerce has boomed this year, with more businesses and shoppers than ever before turning to websites and apps as a safer, socially distanced alternative during the current global health pandemic. Today, a startup that has built a platform to help individual companies and brands design better websites is announcing a round of growth funding to […]
  Topics: tools, 35m, shogun, amazon, brands, techcrunch, startup, company, ceo, companies, help, sites, better, taylor, raises, ecommerce, faster.
• Should Your Brand Use Controversial Advertising? 10 Examples to Help You Decide - In the beginning of 2019, people were tweeting pictures of razors submerged at the bottom of their toilet bowls. No, this wasn’t a wacky teen challenge to make dads late for work. It was a protest against Gillette’s latest advertisement, one that confronts toxic masculinity.
  Topics: examples, ad, support, help, dont, stance, brand, decide, political, day, issue, controversial, social, advertising.
• Social Commerce: 5 Tools to Help You Sell Directly Through Social Media - Sell your products directly on your social media with these social commerce selling tips! Step-by-step instructions help you get started.
  Topics: media, help, youre, youll, marketing, simple, sell, commerce, product, social, need, facebook, directly, tools.
• The 5 Key Steps for a Successful Transition into a Marketing Role - Nowadays, significant career shifts are as prevalent as they've ever been. Some people want to assume a different degree of responsibility. Some want to pursue a passion they've put on hold for too long. And some flat-out need a change of pace.
  Topics: help, current, key, youre, steps, successful, experience, professional, study, need, transition, marketing, role.
• The 7 Best Leadpages Alternatives in 2020 - It doesn't matter how awesome your e-book is if no one can download it.
  Topics: pages, marketing, tools, builder, editor, help, number, alternatives, page, templates, landing, best, leadpages.
• The 8 Elements of Modern Web Design (And Web Design Trends to Watch) - Every year, we see new elements and styles in website design begin to emerge.
  Topics: product, design, modern, images, large, different, image, elements, help, web, website, trends, videos, video, watch.
• The Benefits of an Ecommerce Technology Advocate - Managing an ecommerce technology stack is complicated. Many companies could use help. "As the marketplace for ecommerce [software] starts to broaden and becomes more complex, adding platforms and apps [can be] really hard," said Mark Wexler, a founder and partner at Whirlwind Ecommerce.
  Topics: software, help, requirements, wexler, benefits, platforms, technology, advocate, website, ecommerce, save.
• The Complete Guide to Firmographic Data - Companies are still struggling to improve the reach and reliability of personalized data about potential clients and customers.
  Topics: help, potential, organizations, companies, data, firmographic, information, company, market, guide, sales, complete.
• The ECF Benchmark: A Performance Index for Store Owners - How can we arm the “rebel force” or smaller merchants with the similar AI and data sets that Amazon has? In this episode, Jake Cook, co-owner of Tadpull.com, explains this and more. Listen in as we cover topics such as the benefit of creating an index, what metrics an index tracks, and how this can […]
  Topics: performance, index, cook, usa, metrics, benchmark, store, help, community, ecommercefuel, youderian, going, van, owners, jake.
• The Step-by-Step Guide to Creating a Complete Marketing Strategy in 2021 - How many times have you seen a killer marketing campaign and thought to yourself, "Wow, I wish I would've thought of that!"
  Topics: help, marketing, media, creating, plan, business, goals, stepbystep, create, complete, guide, content, strategy, buyer.
• The Top Benefits of Marketing Automation - For some reason, whenever I hear the words "marketing automation," I think of the "Transformers" movie with Shia LaBeouf and Megan Fox. It makes me think of the Autobots doing all our marketing -- which would be pretty cool.
  Topics: sales, software, help, benefits, process, automation, marketing, lead, leads, nurturing, team.
• The Ultimate Collection of Free Content Marketing Templates - Does any aspect of your job intimidate you? For content creators, sometimes the most stressful part of the role can be opening a completely blank document to start a new project.
  Topics: help, collection, marketing, template, templates, calendar, create, free, content, google, post, ultimate, social.
• The Ultimate Guide to Brand Awareness - Have you ever heard people refer to themselves as “Apple people,” “Nike people,” or “Trader Joe’s” people?
  Topics: help, content, marketing, guide, products, product, social, consumers, brand, ultimate, awareness, audience.
• The Ultimate Guide to Design Templates - If someone asked you to create an infographic, where would you start?
  Topics: content, guide, ultimate, marketing, creating, marketers, help, design, business, templates, create, template.
• The Ultimate Guide to Integrations and Why Your Business Needs Them - Have you ever found yourself working on a project in which you had to toggle between different software and applications? Perhaps you had to plug data from one system into another or rewrite the same content over and over again to ensure it was in multiple locations. Although few people have the time or patience for this type of tedious work, it’s common and often critical to your business’s success — these mundane tasks need to get done.
  Topics: business, help, data, ultimate, integration, needs, integrations, information, guide, customers, software, hubspot, allows, automatically.
• The Ultimate Guide to Social Media Analytics - There are over 3.8 billion social media users across the globe. As you can probably imagine, that’s a major reason why businesses want to be active on social, too. Businesses use social media to market, sell, and provide support to their target audience and customers as well as learn about and bond with them.
  Topics: help, reports, data, audience, ultimate, software, tools, media, points, guide, social, analytics.
• Tone raises $4M to help e-commerce brands text with their customers - While many companies are using chatbots and other forms of automation to manage their communication with customers, Boston-based Tone is betting that humans will remain a key part of the equation. “The traditional models of bots and humans is, ‘Hello, I’m a bot, now you get to battle with me to finally get to a […]
  Topics: help, thats, 4m, tone, customers, amour, ventures, bicycle, ecommerce, brands, human, raises, fortified, text, team.
• Tried-and-True Tips for Sales and Marketing Alignment - My interest in sales and marketing alignment best practices started when our Latin American sales team grew a ton in just a few weeks. Suddenly, communication between Sales and Marketing (nicknamed "smarketing") was much harder to get right. When we were a smaller team, I could meet one-on-one with each salesperson and talk about how we could help generate more (and better) leads ... but that wasn't scalable as we grew.
  Topics: alignment, content, leads, help, team, share, offer, tips, teams, sales, know, marketing, triedandtrue.
• Walmart’s new test stores will experiment with AR, mobile, revamped checkout and more - Walmart over the years has been working to turn its physical retail stores into online fulfillment centers, and now, with its latest set of test stores announced today, the retailer will try out ideas to make that transition more seamless. Walmart says it will deploy personnel to four test stores across the U.S., where they’ll […]
  Topics: online, instore, walmart, ar, revamped, items, shoppers, techcrunch, experiment, mobile, stores, store, help, checkout, walmarts, test.
• What Comes Next for Ecommerce and Digital Retail? - How can you prepare for the future of online retail?
  Topics: world, players, sales, pandemic, comes, digital, ecommerce, retail, help, week, need, order.
• What Is Content Writing? Plus 12 Tips to Take Your Content to the Next Level - When you search for "content writers" on LinkedIn, you're bound to come across an incredibly diverse range of professionals.
  Topics: readers, writing, writer, level, post, tips, content, topic, blog, help, plus, youre.
• What is Technographic Data? (And Why It Matters) - Digital transformation is more than just a buzzword — as noted by Forbes, 70% of companies have already deployed a strategy to improve digital service and solution uptake or are actively working on one.
  Topics: information, sales, potential, matters, technographic, companies, marketing, efforts, technology, help, data.
• Why You Should SEO-Optimize Your Content, Even if Your Goal Isn't Organic Traffic - Nowadays, you can't conduct a successful content marketing strategy without incorporating SEO methods.
  Topics: seooptimize, content, traffic, lead, seo, audience, keywords, youre, organic, thought, help, marketing, goal, isnt.
• Young Entrepreneurs: How to Help Your Kids Start a Business - Do you have a young entrepreneur? Help them safely start an online business to learn valuable life skills and make some extra money! Here’s how to get started.
  Topics: sell, money, woocommerce, young, child, wordpress, business, products, love, kids, need, entrepreneurs, help, product, start.
• Your Ecommerce Platform Can Help with That - The coronavirus pandemic has encouraged many entrepreneurs and small-business owners to either start selling online or significantly expand their ecommerce operations. Evidence of this trend can be found in Shopify's June 30, 2020, quarterly report. The company achieved a 28-percent increase in subscription revenue for that three-month period.
  Topics: help, customers, products, increase, sell, businesses, platforms, platform, sales, ecommerce, suhonen, online.
• ‘Shop local’ applies to ecommerce businesses, too - The pandemic has altered the behavior of consumers, moving from in-person shopping to online. We have experienced it here in the U.K. Online ordering has increased significantly.
  Topics: shop, local, order, delivery, businesses, uk, online, customers, help, applies, consumers, ecommerce, increased.