Top 2024 resources on identify
Best identify resource in 2024.
Learn more about identify to improve your e-commerce strategy.
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3 Types of Competitors to Watch (+ How to Find Them)
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According to a 2020 survey, most businesses have an average of 29 competitors. Do you know who yours are?
Topics: businesses, solve, search, customers, competition, types, direct, ways, competitors, example, watch, identify. -
5 Steps to Run a Project Post-Mortem Meeting [+ Key Questions to Ask]
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No project is an unmitigated success or failure.
Topics: questions, questionnaire, postmortem, meeting, identify, help, project, ask, steps, projects, agenda, team, run, key. -
70+ Social Media Demographics for Marketers in 2024
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I get it, fellow marketers — sometimes, you just need the numbers.
Topics: demographics, instagram, platform, audience, media, users, identify, tiktok, social, million, marketers, data. -
A Simple Guide to Lean Process Improvement
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There are many businesses out there that operate with a mindset of “Well, that’s how we’ve always done it.” Unfortunately, this type of close-minded thinking can lead to a great deal of waste.
Topics: customer, diagram, simple, organization, allows, identify, help, create, process, improvement, lean, guide. -
Amazon will use AI to help you shop for clothes with StyleSnap
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On its face, Amazon’s first re:MARS conference is all about far-out, world-changing ideas, but the company is still very much a retailer at heart. Fitting then, that one of the first big announcements from this morning’s event is all about using artificial intelligence to help people better shop for clothes. Amazon’s been talking about similar […]
Topics: identify, shop, image, stylesnap, clothes, amazon, techcrunch, layers, ai, similar, items, greater, number, help. -
Apply a ‘Blue Ocean Strategy’ for Objective Business Decisions
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A "Blue Ocean Strategy" can help businesses identify market opportunities. But it can be misused — in a good way — to identify brand characteristics, resolve tactical conflicts, and help a business see itself from a customer's perspective. I'll address those misuses in this post.
Topics: business, blue, leader, marketing, apply, identify, canvas, factors, customers, ocean, decisions, strategy, objective. -
Cyber Monday scams? Fakespot says it can identify fraudulent reviews and sellers online
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The pandemic has made it all but impossible for a retail company without an online presence to survive. Yet while companies heavily dependent on foot traffic like J.Crew and Sur la Table have filed for bankruptcy this year, companies that are expert in e-commerce have thrived, including Target and Walmart. Amazon alone now attracts roughly […]
Topics: fakespot, techcrunch, reviews, fraudulent, scams, khalifah, company, cyber, online, sellers, identify, fakespots, users, theyre, amazon, fake. -
Do Ecommerce Niches Really Lead To Riches? How To Identify Overlooked Product Opportunities To Increase Revenue
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According to Similarweb, Amazon.com gets around 2 billion visits a month and eBay gets about 1 billion visits a month. …
Topics: identify, revenue, really, opportunities, increase, niches, customers, products, need, product, dont, ecommerce, riches, business, overlooked, niche, potential, lead, know. -
Everything You Need to Know About SWOT Analysis (with Real-World Examples)
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Are you using SWOT analysis to form the future strategy of your business? You definitely should be. It’s an effective way to identify what your company is doing well, where it needs to grow, what it needs to improve, and what could be its undoing. Plus, it lets you minimize […]
Topics: companys, swot, strengths, business, opportunities, company, realworld, weaknesses, examples, need, help, identify, know, analysis. -
Guidelines for Data Cleaning, to Drive Performance
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Ecommerce businesses collect lots of data. Examples are newsletter signups, loyalty programs, sales transactions, and even supplier information. Regardless of the type, however, at some point you will need to ...
Topics: customer, drive, records, addresses, performance, clean, cleaning, data, email, outdated, guidelines, techniques, identify, missing. -
How to Audit Your PPC Campaign & Identify Metrics for Success
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If you manage a Google AdWords account to supplement your organic SEO efforts, you know there are a plenty of metrics available to track and analyze.
Sometimes it can be confusing and overwhelming.
Topics: keywords, landing, identify, campaign, search, ppc, audit, campaigns, match, ad, youre, success, metrics, page. -
How to Conduct a Market Opportunity Analysis
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I have most of my best ideas at 3:00 AM or in the shower. But turning those shower ideas into a business opportunity requires further investigation. That’s where market opportunity analysis comes in.
Topics: help, research, product, business, potential, youll, identify, market, conduct, opportunity, analysis. -
How to Identify & Work With the Best Brand Influencers for Your Business
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I commented on a friend‘s vacation post, scrolled past a Comforter advertisement, and double-tapped an influencer’s skincare post this morning.
Topics: content, influencer, best, know, identify, audience, work, business, brand, marketing, influencers. -
How to Identify Your Core Marketing Message
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As a marketer, you know how important it is to have a marketing strategy — but have you thought about the impact your marketing message can make in it?
Topics: pain, customers, business, target, brands, know, youre, audience, message, core, marketing, identify. -
How to Identify a Brand Character for Your Company
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When it comes to branding, one of the most important aspects is creating a brand character. This is the personality that represents your company. It can be helpful to think of this as an actor who plays your company's role in all marketing materials and communications.
Topics: company, characters, important, audience, character, personality, marketing, bird, brand, identify, youre. -
How to Set & Achieve Marketing Objectives in 2021
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In the marketing industry, setting objectives can be a double-edged sword. On the one hand, constantly raising the bar can incentivize your team to sustain your growth rate over long periods. On the other hand, it can incentivize your team to prioritize your company’s needs over your customers’ needs.
Contrary to popular belief, solely focusing on the results doesn’t actually produce results. Focusing on serving your customers is what produces results. Tim Cook, Apple’s CEO, is famous for sparking this customer-centric movement.
Topics: achieve, leads, goal, objectives, goals, blog, identify, customers, increase, marketing, sales, set. -
How to Understand Customer Needs – and Give the People What They Want
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A business is nothing without its customers. Despite this indisputable fact, some businesses try to manage without paying any sort of special attention to their customers’ needs. They focus on their own ideas and assumptions without stopping to listen to how relevant or effective they are. Spoiler alert: those businesses […]
Topics: meet, feedback, need, needs, product, understand, business, identify, customer, customers, psychological. -
How to Write Process Documentation
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Whether you're completing recurring tasks or creating a new program, process documentation can help you formalize your business endeavors. In fact, creating documentation helps improve coordination, structure, and consistency in your organization.
Topics: organization, help, document, youll, processes, documentation, identify, determine, write, team, process. -
How to evolve your DTC startup’s data strategy and identify critical metrics
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We’re generally big fans of plug-and-play business intelligence tools, but they won’t scale with your business. Don’t rely on them after you’ve outgrown them.
Topics: evolve, techcrunch, companies, dont, big, tools, offtheshelf, critical, founders, identify, data, dtc, intelligence, startups, strategy, metrics, business. -
Nomagic picks up $22M for its e-commerce warehouse picking robots
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Robotics are playing a growing role in the world of e-commerce logistics and fulfillment — where they are seen not just as a way to speed up operations but to drastically reduce the costs of running them — and today a startup developing software and hardware specifically in the area of robot picking is announcing […]
Topics: nomagic, work, robotic, smaller, nowicki, tech, techcrunch, ventures, ecommerce, identify, robots, warehouse, 22m, small, picking, picks. -
Partnering with Kanarys to Support the Future of Diversity, Equity and Belonging
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HubSpot’s commitment to diversity, equity, and inclusion (DEI) best practices has played an essential role in our success and we know that it can for all companies in the HubSpot community. We’re seeking to help our customers achieve their best performance through adopting these practices too.
Topics: customers, support, dei, identify, programs, kanarys, future, practices, equity, diversity, belonging, companies, partnering, best, hubspot. -
SEO: Keyword Research for a New Site
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A new site has no history of search queries that drive traffic and sales. But it can still research and optimize keywords. Here's how.
Topics: seo, page, tools, research, identify, keywords, keyword, search, given, site, ranking, sites. -
Secure Your Storefront With the Enhanced Magento Security Scan Tool
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At Adobe, we are committed to helping companies deliver secure shopping experiences to their customers. We are improving our threat detection tool to help our customers proactively identify potential threats to their web stores. Read more.
Topics: skimming, magento, stores, malware, tool, merchants, identify, storefront, scan, security, secure, help, enhanced. -
Target Market Analysis: How to Reach the Right Audience with the Right Pitch
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In a perfect world, every single human would love your product. But, as we all know – life isn’t perfect.…
Topics: targeting, target, market, data, product, research, identify, online, analysis, customers, customer. -
The 5 C’s of Ecommerce Marketing
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The 5C marketing framework provides a structured way to evaluate and describe a business's position in a market. The framework, applied consistently, could guide decisions as the business promotes its brand and products.
Topics: competitive, identify, cs, company, marketing, business, ecommerce, customer, impact, framework, market, analysis. -
The Complete Guide to Stakeholder Management
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Successful projects have support from stakeholders across the organization. That’s why stakeholder management is essential for any initiative.
Topics: needs, stakeholder, communication, help, identify, complete, management, stakeholders, project, plan, guide, engagement. -
The Ultimate Guide to Google Search Console in 2023
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At any given time, I have GSC open in 2 to 10 tabs. It’s helpful on a macro and micro level -- both when I need to see how many impressions HubSpot is gaining month over month or figure out what’s happened to a high-traffic blog post that suddenly fell.
I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. But anyone who’s got a website can and should dip their toes in these waters. According to Google, whether you’re a business owner, SEO specialist, marketer, site administrator, web developer, or app creator, Search Console will come in handy.
I remember the first time I opened GSC -- and it was overwhelming. There were tons of labels I didn’t understand (index coverage?!?), hidden filters, and confusing graphs. Of course, the more I used it, the less confusing it became.
But if you want to skip the learning curve (and why wouldn’t you), good news: I’m going to reveal everything I’ve learned about how to use Google Search Console like a pro.
This guide covers:
What is Google Search Console?
Adding your website to Google Search Console
Setting up owners, users, and permissions
Submitting a sitemap
Understanding dimensions and metrics
Adding filters
Using GSC (26 use cases)
What is Google Search Console?
Google Search Console (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages.
Topics: identify, average, pages, site, ultimate, console, performance, gsc, search, click, guide, page, google. -
Using Internal Data for New Products, New Customers
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Ecommerce merchants miss opportunities by not utilizing their data. New products, new customers, upsells, cross-sells — internal data can provide insights on all of them. In this post, I'll address data sources to help merchants grow their business.
Topics: identify, product, customers, using, internal, search, data, vase, example, merchants, orange, products. -
What a Crisis Manager Does and How to Be a Great One
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You may be familiar with the adage, “Hope for the best, but plan for the worst.” As much as we don’t want to think about the terrible things that can happen in business and life, negative occurrences are inevitable. Whether it’s a product defect that leads to a recall, a security breach that leaves our customer’s data vulnerable, or violence or disasters in the workplace, bad things are bound to happen at some point.
Topics: does, public, business, employees, management, experience, manager, crisis, identify, great, plan.