Top 2024 resources on im
Best im resource in 2024.
Learn more about im to improve your e-commerce strategy.
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1 Million Email Subscribers ‘Fricking Hard,’ Says TheHustle.co Founder
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I asked Sam Parr, the founder of The Hustle, an email newsletter with curated business and technology news, how he has grown his list to over 1 million subscribers. "It's fricking hard," he told me.
Topics: email, hustle, going, list, founder, business, million, way, hard, trends, im, subscribers, thehustleco, fricking. -
18 Smartphone Apps to Manage Your Online Business on the Go
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These are the 18 of the best business smartphone apps for any entrepreneur so you can stay in the know, on the go, in real-time.
Topics: click, business, entrepreneurs, team, learn, app, need, youre, apps, im, phone, smartphone. -
20 Funny Out-of-Office Messages to Inspire Your Own [+ Templates]
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When it comes to the final days before vacation, people tend to fall into one of two camps: 1) those who watch the clock incessantly, and 2) those who are so busy before they leave, they might even forget to put up an out-of-office (OOO) email message.
Topics: vacation, know, ill, outofoffice, messages, ooo, youre, office, message, funny, email, inspire, templates, im. -
24 Quotes About Social Media to Inspire Your Marketing Strategy
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With all the algorithm updates, changing content preferences, and memes sprouting up on social media, it can be more challenging to adapt your social media marketing strategy than it was acclimating to the awkwardness of puberty.
Topics: social, dont, inspire, content, marketing, im, need, theyre, tell, quotes, post, strategy, media. -
2PM Founder: Successful Entrepreneurs Are Polymaths
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Having founded and sold multiple ecommerce companies, Web Smith believes broad economic trends determine entrepreneurial success as much as tactical execution. Successful entrepreneurs, Smith asserts, must be polymaths to understand opportunities.
Topics: amazon, ecommerce, smith, companies, thats, rogue, company, im, founder, 2pm, successful, entrepreneurs, yes, polymaths. -
3PL Founder: ‘I’m in the Exceptions Management Business’
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Jay Sauceda launched his ecommerce fulfillment company, Sauceda Industries, in 2013 in Austin, Texas. He says packing and shipping products is easy. What's difficult, he stated, is managing unforeseen events.
"The shipping business is, essentially, the exceptions management business," he told me.
Topics: clients, 3pl, shipping, launched, sauceda, founder, management, orders, exceptions, business, ship, im, company, day, fulfillment, warehouse. -
5 Reasons I Believe My Business Will Survive COVID-19
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“Tom, how’s your business doing?” My dad asked me that yesterday during our weekly FaceTime call. I could tell he was worried. This virus has the entire world on their toes, and it’s an understatement to say this isn’t exactly the best time to own a business. I own and […]
Topics: im, know, create, work, business, survive, pandemic, revenue, believe, reasons, dont, covid19, money, youtube. -
86 Rejections But Jay-Z Ain't 1: From Idea to Multi-million Dollar Investment
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In this episode of Shopify Masters, Denise Woodard shares her business journey of building a consumer packaged foods company from scratch and how she worked through many seemingly impossible hurdles. From finding an allergen-free facility to facing over 80 rejections from investors, we dig into the realities of challenging industry norms.
More
Topics: aint, food, partake, dollar, company, products, product, lot, jayz, investment, idea, multimillion, business, started, im, rejections, think. -
A 10,000 Unit Mistake: How Bushbalm Solved Their Biggest Fail
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In this episode of the Bushbalm Miniseries by Shopify Masters, founder David Gaylord talks about all the biggest failures and small mistakes that could have caused Bushbalm to go under. From adapting to fine tuning, learn from David’s way of handling failures while building an 8-figure business.More
Topics: solved, thats, im, biggest, risk, failure, unit, really, bushbalm, mistake, business, think, fail, doing, going, youre. -
A Day in the Life of the Creator Behind Unnecessary Inventions
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Matty Benedetto shares his insights on creating everything from Croc gloves to board games to his weird and wonderful career itself. Making it look easy? It’s all part of the job. More
Topics: life, thats, day, hes, inventions, creating, unnecessary, dont, matty, going, im, creator, know. -
A Life Altering Diagnosis That Inspired A Luxury Skincare Company
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After Dana Jackson was diagnosed with Lupus she dedicated her career to creating products that repaired her skin and hair. Having bootstrapped the beauty brand Beneath Your Mask, Dana reflects on her journey of building a skincare company from scratch. In this episode of Shopify Masters, Dana shares insights around product development and retail relationships.More
Topics: important, lot, thats, inspired, altering, life, really, product, company, diagnosis, media, social, going, brand, im, luxury, skincare. -
Agency CEO: Adopt an ‘Abundance Mentality’
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Online selling is increasingly competitive, forcing merchants to selfish and shortsighted decisions. That's according to Corey Blake, CEO of MWI, a digital marketing agency. "When we have a scarcity outlook with short-sightedness," he told me, "We're scraping and clawing to keep it all. A better approach is an abundance mentality."
Topics: ceo, adopt, seo, abundance, case, ecommerce, doing, agency, study, mentality, im, marketing, youre, thats, mwi. -
Alpha Male Succeeds with Haircare, Skincare, Sunglasses
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Aaron Marino says he hates to read. He's bad at grammar and writing, he claims. But he's really good at making videos. "I had a fitness center that didn't work out," he told me. "I started making YouTube videos in 2008 with no idea that I could ever make a buck on that platform."
Topics: alpha, pete, started, work, skincare, im, tiege, sunglasses, male, products, hanley, pedro, business, haircare, succeeds, good. -
Amid Facebook Ad Turmoil, Supply.co Retrenches
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Patrick Coddou is a direct-to-consumer pioneer, having launched Supply.co in 2015. The company designs, manufactures, and sells premium shaving products — all to great success. Until April 2021. That's when Apple launched iOS 14.5, upending Facebook's ability to hyper-target ads. Coddou's company relied on sales from those ads.
Topics: facebook, marketing, supplyco, kickstarter, turmoil, retrenches, amid, lot, ads, hired, im, ad, company, product, ive. -
Beagles and Basketball: Inside the Mind of a 12-Year-Old Founder
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With the support of his family, 12-year-old Jahkil Jackson runs Project I Am—an organization that provides the necessities of life to homeless communities in his native Chicago and beyond. Oh, and no big deal: he also runs an apparel business, speaks at events across the country, and tap dances on the side. More
Topics: running, im, speaking, line, project, basketball, day, mind, 12yearold, thats, business, founder, help, really, beagles, inside. -
Beezus and Boxer Shorts: Inside the Minds of Two School-Aged Founders
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Piper Williams didn’t like underwear. She found her brother’s boxer shorts preferrable, but the fit wasn’t quite right. That’s when the four-and-a-half-year-old had an idea: boxer shorts for girls. With the help of her brother, mom, and dad, Piper’s idea bloomed into My Pipers, a business that keeps the whole family busy. Get inside the minds of two kid entrepreneurs as they weigh in on everything from middle school to Simone Biles.More
Topics: inside, probably, theyre, boxer, beezus, minds, soccer, mom, way, school, schoolaged, founders, shorts, gymnastics, im. -
Berlin Brands’ Exec on Ecommerce Acquisitions, Technology, More
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Berlin Brands Group started on eBay 15 years ago. It is now a global ecommerce powerhouse, with over $300 million in annual revenue across a dozen or more brands. Managing Director Christian Salza addresses the company's acquisition process, its focus on technology, and more.
Topics: exec, brand, products, technology, started, brands, ecommerce, different, amazon, million, berlin, im, product, acquisitions. -
Best of Both Worlds: Ethical Fashion Label and YouTube Success
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Going against industry conventions, Justine Leconte created her namesake label by focusing on ethical production, selling direct to consumers, and building a Youtube channel. In this episode of Shopify Masters, Justine shares her launch roadmap, thoughts on the fashion industry, and journey on Youtube.More
Topics: im, ethical, thats, really, way, collection, label, success, things, think, dont, youtube, worlds, fashion, best. -
Books and Big Dreams: Inside the Mind of a 19-Year-Old Founder
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Simone Hufana admits she’s pretty bad at time management. But give her a break—she’s only 19. She’s currently taking the semester off college to dive full-time into her business, Color Herstory. Simone created her brand out of a desire to see more representation of women of color in the world. Her coloring books introduce young girls to the amazing women that inspired her to love herself.More
Topics: business, really, dreams, books, right, kind, book, mind, work, women, big, 19yearold, doing, color, inside, founder, im. -
Building a Niche Board Games Business Through a Million-Dollar Crowdfunding Campaign
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When Dan Blacklock saw that there wasn’t a convenient way to store and display board games, he began prototyping modular and adjustable shelves. After Dan successfully crowdfunded over $1 million on Kickstarted and CrowdOx, he began building BoxThrone as the go-to business for board game storage. In this episode of Shopify Masters, we chat with Dan about crowdfunding, SEO, and customer experience.More
Topics: niche, stuff, business, building, going, product, campaign, kickstarter, really, lot, crowdfunding, board, milliondollar, im, store, games. -
Bulletproof's Branding and Scaling Advice
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Behind biohacker Dave Asprey’s brand, Bulletproof is a team of savvy individuals who built and scaled this consumer packaged goods brand. In this episode of Shopify Masters, Karen Huh, the VP of Product Management and Strategy at Bulletproof shares her lessons on branding, scaling, and managing multiple teams.More
Topics: brand, youre, lot, branding, team, really, advice, business, thats, scaling, think, bulletproofs, bulletproof, im. -
CBDistillery Talks Conquering High-Risk Verticals with Influencer Marketing at Make It Big 2021
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High-risk verticals like CBD are constantly faced with many unique challenges, one of the biggest being how to successfully advertise…
Topics: look, influencer, talks, highrisk, cbdistillery, conquering, gonna, influencers, really, im, big, theres, youre, verticals, brand, marketing. -
Cartoons and Coding: Inside the Mind of an 11-Year-Old Founder
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Only two months into middle school, Brianna J. is already a seasoned entrepreneur. This 11-year-old started her online kids’ apparel store, Brianna’s Closet, in 2017. When she’s not do-gooding or building her store, she’s working hard on her math homework and taking coding classes. But don’t worry: she still has lots of time for kid stuff, like binging her favorite cartoons.More
Topics: 11yearold, kids, school, im, store, founder, shes, young, really, started, cartoons, inside, mind, business, sister, coding. -
Casual Observations on Social e-Commerce
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While my purchases via social media are limited in scope, I’m fascinated and admittedly a bit hooked on what’s new on these apps for sale. I’ve spent more than a few hours scrolling when my intent was to unwind and shut off screen time. Oh well. There are worse habits I’m sure…
I’m not surprised to learn that in the last two years, social media traffic has increased 100% to online stores, or that about 70% of consumers search social media for potential buys. With so much time spent on sites like Instagram and Facebook documenting and sharing our lives, it makes sense to turn to those same platforms to inform our buying decisions. The existence of influencers on these apps further drives that purchase when I’m ready to live my best life in that handmade sterling silver earring and bracelet set, frolicking on the beach, with not a care in the world.
As I peruse social media for the next thing I must have, I’ve noticed a few app’s best practices catch my eye, and keep my cart full.
Instagram Envy:
The effects of a global pandemic forced people to shop and sell their wares in new ways. Instagram invested heavily in the new social marketplace and I’m here for it. The effortless, and downright gorgeous layout in-app makes it easy to search my favorite brands and what the latest makers have on deck.
I scroll the top navigation bar for more shops, live feed, tutorials or collections, and one of my favorite tabs the “Drops” – where I find the latest and greatest in the brands I follow, complete with a Get Reminder date for when the drop is official. Do I really need what’s coming this fall from the casual cool of Adidas loungewear? The answer is no, but oh how I love to look.
In my cart the now? A sample collection of original greeting card designs and handmade enamel pins from a small stationery company. I love to send hand-written cards for all occasions to the people in my life, and in a past life I was once a greeting card writer. (No, writing them is actually not that easy.)
Checkout is pretty streamlined with a variety of credit card and a few secure mobile payment options – and just like that, within a matter of days I’ve got a cheery addition to my greeting card library. Plus, I’m supporting a small business. All good things in my book.
As I was scrolling the other night, I noticed an alternative use of the story stickers that typically drive sales to a featured product. Within this celeb’s story, it was used as an in-story link for a charity donation. Yes! I will donate to the charity ride. And thank you for asking!
TikTok Shopping Madness:
I’m relatively new to TikTok and its frantic pace, but I admit it’s growing on me. I find I can’t resist live video of a cat dressed in a chef’s hat baking a pie, while Louie Prima’s rendition of “Pennies From Heaven” coos in the background. Incredibly endearing, addictive, and worth a follow.
The app opened the commerce floodgates recently, an endeavor 18 months in the making. It’s relatively new to market, but in a recent Yahoo article the company reports a descriptor of what the new capabilities offer:
“With product links, brands can feature one or more products directly from organic TikTok videos and direct users to product pages. Live shopping offers real-time demos or live streamed product showcases with concurrent links to buy products and services.
Collection ads allow brands to add custom, swipe-able product cards to in-feed video ads, while dynamic showcase ads can serve personalized, targeted ads based on users’ interests”.
If the experience is anything like their 1 billion-strong mix of eclectic users and influencers, it will be worth the ride. Bring on the baking cats.
Pinterest: The Matron or Social e-Commerce:
She’s got style, she’s got class. Pinterest is the place for people who love to curate, browse, and enjoy collaborating with other good taste makers.
The setup is flawless. I’ve chased down many a handbag or a duvet cover I spotted in-store to comparison shop on the app. While it can sometimes be frustrating to click on a new favorite only to find it out of stock, the app does a thorough job of filling your feed with alternate items.
Because I follow several food/entertaining boards, related content is pushed to my shopping page, so I won’t miss a recipe or reason to celebrate around the table.
Not to mention the pleasure I get creating fantasy boards of dreamy Italian vacations, and shiny new Airstreams just begging for a national park tour.
Social e-Commerce is here to stay in sweeping ways:
Social e-commerce sales rise year after year as a whopping 3 billion people flock to social media. As people seek out more personal shopping experiences, social e-commerce provides an open space where big brands and small proprietors alike can create and market to those exact experiences – much to the growth of their bottom line and influencer status.
Topics: im, ads, observations, live, ecommerce, brands, media, product, ive, card, shopping, casual, social. -
Community and Competition: Inside the Mind of a 19-Year-Old Founder
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In high school, Mateo Galvez was a self-professed troublemaker. Then, at 16 years old, something changed. He “woke up,” he says, and started his motivational apparel business, LOTTA WORLDWIDE. Through hard work and the help of his supportive family, Mateo, now 19, is about to celebrate three years in business. More
Topics: really, way, business, competition, im, understand, lot, inside, mind, founder, 19yearold, work, community, lotta, mateo, think. -
Coronavirus and Ecommerce: How This Beginner Dropshipper is Succeeding Despite the Circumstances
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When you experience failure, it can be hard to dust yourself off and try again. But if you want to become better at anything in life, that’s the only way it’s going to happen. However, to be truly successful, you can’t just rely on trying something again, you need to […]
Topics: failure, job, perservered, store, ahmed, good, product, entrepreneur, despite, im, pandemic, really, supplier, products, going, loss, sales. -
DTC Seller of Apple Watch Bands Soars from College Project
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Braxton Manley was a sophomore at Texas Tech University in 2017 when he attended a workshop on entrepreneurship. The purpose was to conceive a product based on market research. "My idea was cool Apple Watch bands," Manely told me. Fast forward to 2021 and his company, Braxley Bands, is a direct-to-consumer seller of elastic, colorful bands.
Topics: band, project, college, idea, seller, good, soars, bands, apple, market, watch, snapchat, grant, im, dtc. -
Disrupting a Stagnant Market through Self Funding
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Josh Elizetxe was intrigued by the dental industry and invested his own savings to research an at-home teeth whitening system to launch Snow. In this episode of Shopify Masters, you'll hear from Josh Elizetxe of Snow on market disruption and why it's important to pace yourself in the entrepreneurship journey.More
Topics: look, lot, started, really, product, market, kind, im, going, self, funding, thats, think, stagnant, disrupting. -
Does Your Language Help or Harm Your Professional Relationships?
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Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
Topics: using, relationships, names, words, language, help, instead, gender, someones, im, harm, say, sure, professional, does. -
Ecommerce Expert Jay Wright on Why Being 'Client Obsessed' is Key to Success
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What's right for the client is best for everyone, he says.
Topics: businesses, marketing, ecommerce, whats, key, jay, obsessed, im, expert, right, client, wright, success, business, good. -
Ecommerce Owners on Morning Routines, Work-life Balance
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Last month I spoke with Ronnie Teja, an innovative entrepreneur who runs multiple ecommerce sites. The published interview focused on how he launched the business. We also discussed work-life balance. What follows is that portion of our discussion.
Topics: ill, check, owners, routine, worklife, journal, ecommerce, phone, routines, im, work, balance, business, read, morning. -
Email Marketing vs. SEO: What You Need To Know for 2024 (New Research)
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I’m willing to bet that you, as a marketer, you have experience with email marketing and SEO. If you’re a beginner, you’ve at least heard of both strategies and maybe done a bit of research into them.
Topics: email, seo, im, website, vs, marketers, experience, increasing, emails, know, marketing, business, research, need. -
Entrepreneur Loses $6 Million, Bounces Back
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Shakil Prasla recently made a big mistake. An astute ecommerce operator and owner, Prasla purchased in late 2020 Covid-related protective gloves at roughly twice the ultimate selling price. His company, Gloves.com, lost $6 million.
Topics: bought, million, prasla, im, entrepreneur, products, bounces, going, loses, price, glovescom, gloves, money. -
Entrepreneur’s Eczema Inspires New Skincare Company
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Felipe Correa is a pro at product development, custom manufacturing, and logistics. He also knows much about skin lotions, as he had eczema when young. And it's his frustrations with eczema that inspired Goodspread, a direct-to-consumer seller of skincare products that launched on June 7.
Topics: lotions, lot, lotion, skincare, quality, product, entrepreneurs, company, im, inspires, eczema, products. -
Entrepreneur’s Page-builder Tools Attract Outside Equity, 100 Employees
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Finbarr Taylor moved to the U.S. nine years ago with a goal. "I moved from Scotland to Silicon Valley with the express intent of starting a tech company," he told me. Taylor's tech company is Shogun, which provides innovative page-builder tools that enhance ecommerce sites. He is co-founder and CEO.
Topics: attract, employees, tools, progressive, content, pagebuilder, entrepreneurs, web, ecommerce, shopify, product, page, pages, outside, im, equity, shogun. -
Flipping Violins and Slurping Noodles: The Life of a Serial Entrepreneur
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Wil Yeung is a successful YouTube chef with a cookbook, a sushi class, and a legion of followers. But his path has had more than one unexpected twist. This is the story of a violin flipper, music school owner, wedding photographer, commercial videographer, documentarian, coconut milk maker, salt wholesaler, real estate investor, and foodie turned YouTube celeb. Find out how Wil built a successful career as a serial entrepreneur.More
Topics: content, life, noodles, im, work, youtube, serial, channel, slurping, success, value, wil, flipping, business, violins, entrepreneur. -
For Fragrance One, It’s Selling without Smelling
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Fragrance One is a direct-to-consumer seller of colognes and perfumes — entirely online. Sales are booming despite buyers never smelling the fragrances.
Topics: kickstarter, dont, fragrances, smelling, compliments, jeremy, brand, im, support, selling, fragrance, sell. -
For Supply.co, EOS Is A-OK
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By late 2021, Patrick Coddou, the founder of Supply.co, was exhausted and burned out, having endured a harsh year for the business and himself. He turned to the Entrepreneurial Operating System.
Topics: vision, changed, company, system, business, eos, told, im, aok, supplyco, problems. -
Former Ecommerce CEO Asks, ‘What’s Next?’
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Entrepreneurs can find themselves looking for work rather than hiring it. That's the case of Andrew Faris, a successful digital marketer and ecommerce aggregator.
Topics: asks, products, career, im, amazon, youre, ecommerce, dont, modern, need, brands, whats, ceo, million. -
Foundr Owner on Burnout, Recovery, Priorities
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Nathan Chan seemingly had it all. His business, Foundr, is hugely successful, combining media with entrepreneurship training. He interacts with prominent global founders. Then came burnout.
Topics: wasnt, owner, inperson, foundr, priorities, burnout, business, need, im, good, started, work, interview, doing, recovery. -
From Kitchen Experiments to Cult Favorite Skincare Brand
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When her children started having severe skin issues, Janell Stephens struggled to find safe, natural remedies that offered more than a temporary fix. So the mom of five turned her kitchen into a laboratory playground in pursuit of a solution, mixing fresh fruits, herbs, and oils into skincare and hair care products. In 2011 Janell launched Camille Rose to bring her products to the public. In this episode of Shopify Masters, Janell shares with us the hurdles of finding the ideal production partner, grassroots marketing, and how COVID-19 affected her business. More
Topics: favorite, skincare, experiments, brand, products, ingredients, camille, going, kitchen, business, im, rose, need, cult, know, thats. -
From eBay to Shopify: This Tech Reseller Achieves 6-Figure Monthly Sales
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In 2009, Brian Burke started to offer customers a trusted alternative to sell and buy refurbished Apple products. Originally operating on eBay, Brain migrated his business, RenewedMacs.com to Shopify to gain more control over the customer experience. In this episode of Shopify Masters, Brian shares with us the importance of personal branding, how he uses Linkedin to market his business, and his secret to achieving 6-figure monthly sales.More
Topics: achieves, shopify, ebay, monthly, tech, apple, sell, im, reseller, customer, business, going, sales, lot, 6figure, thats, theyre, youre. -
Happiness, not Profit, Drives Grasshopper Founder
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Having sold Grasshopper, the virtual phone service, for $175 million in 2015, David Hauser assessed his priorities. Grasshopper was his third launch and exit, following ReturnPath (email services) and Chargify (subscription management).
Topics: companies, drives, profit, founder, things, sold, million, company, spent, grasshopper, ive, lot, happiness, im. -
How A $15 Million Company Was Built On Personal Messages
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While most people enjoy a few rounds of golf on the weekend, Tyler Sullivan became obsessed with the game and wanted to achieve the longest drive. Along the way, Tyler got custom clubs and drivers made that ended breaking so he started to make his own. Realizing that others might face the same frustration, Tyler started BombTech Golf and began selling the clubs and divers he made. Today, BombTech Golf is a $15 million company and Tyler credits personal responses, comments, and emails for his success.
More
Topics: facebook, really, messages, youre, personal, thats, product, think, built, million, know, email, im, going, company. -
How Being Purpose Driven Kept This Business Going
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Eryn Eddy personally spray painted shirts for fans who supported her music as a way to spread positivity and connect with those who connected with her work. Evolving from a personal passion project, Eryn launched So Worth Loving, an apparel and lifestyle brand to facilitate a supportive community that embraces the past and empowers for the future. In this episode of Shopify Masters, Eryn shares how she found her drive, runs a purpose-focused business, and builds a supportive community. More
Topics: started, kept, worth, driven, im, purpose, music, business, going, community, think, didnt, loving, youre. -
How Broadcast Journalism Helped Me Pivot to Social Media Management
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Pivoting from a career in broadcast journalism was a big decision for me.
Topics: pivot, management, comes, helped, broadcast, writing, social, im, journalism, content, marketing, media, learned. -
How Dropshipping Helped Me Stay Productive While Traveling
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Laptop lifestyle (noun): Running a business that you operate entirely from your laptop, that lets you live and work from anywhere in the world. Browse the 1.3 million posts tagged #laptoplifestyle on Instagram, and you’ll discover a world filled with tropical destinations, motivational quotes, and cups of coffee propped up […]
Topics: productive, laptop, ecommerce, work, store, knew, helped, swimwear, business, really, dropshipping, stay, im, run, traveling. -
How HubSpot Service, Support, and Sales Reps Stay Productive on a Noisy Floor
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As a customer-facing representative — whether you work in sales, service, or support — you’re probably used to working in a busy, noisy office space. Maybe you work on a loud sales floor surrounded by reps chatting on the phone with leads. Perhaps you work in an office space with customer service and support reps working to assist customers over the phone or video chat throughout the day.
Topics: reps, productive, stay, need, noisy, hubspot, working, office, focus, service, sales, floor, support, headphones, work, im. -
How HubSpot's Paid Team Leverages Their CRM
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When you think about it, advertisers have an endless list of tools at their disposal.
Topics: tool, leverages, crm, lead, content, team, leads, ad, im, data, hubspots, ads, sales, paid. -
How HubSpotters Are Enhancing Their Content with AI
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AI has undoubtedly upended the way professionals across the organization work.
Topics: enhancing, im, writing, told, blog, hubspotters, content, using, marketing, ai, process. -
How I maintain mental and physical health (to grow my business)
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Managing a fast-growing ecommerce business is not for the faint of heart. I've picked up a few practices over the last decade to keep my mental and physical health while scaling FringeSport.
Topics: dont, sleep, try, work, happy, wife, health, used, mental, grow, im, maintain, physical, business. -
How One HubSpotter Created a Framework to Reduce Meeting Fatigue
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This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.
Topics: framework, meeting, im, high, day, need, created, work, month, hubspotter, things, calendar, fatigue, reduce, meetings. -
How Sarah’s Scribbles Went From Viral Comic to Creative Franchise
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In this episode of Shopify Masters, Sarah Andersen, the creator behind Sarah’s Scribbles and Fangs, shares her creative process, what she looks for in partners and collaborators, and how she runs a successful merchandise line.More
Topics: process, working, lot, kind, really, sarahs, creative, think, comic, work, viral, scribbles, went, im, franchise. -
How This Data Scientist Used Market Research to Launch A Successful Fertility Business
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Amy Divaraniya had enjoyed a comfortable career in data science when she realized she had another calling. After she faced struggles conceiving her son, Amy decided to build a solution to help women with their fertility. OOVA is an at-home test that measures multiple hormones through urine samples and provides personalized results and insights. In this episode of Shopify Masters, Amy shares with us the essential questions to ask when conducting market research and the challenges of being a female founder.More
Topics: really, used, launch, dont, research, youre, fertility, data, scientist, things, oova, im, thats, business, company, product, successful, market, going. -
How a 7-Figure Swimwear Brand was Built on a Secondhand Sewing Machine
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Roxelle Cho was an active expecting mom who surfed during her pregnancy. As her body was changing, she was inspired to make her own swimwear that had a better fit. Using a second-hand sewing machine, Roxelle launched Fused Hawaii and built the swimwear brand into a seven-figure business. In this episode of Shopify Masters, Roxelle Cho shares her personal journey of overcoming hurdles, finetuning Facebook ads, and creating a sense of community for her customers.More
Topics: group, things, secondhand, facebook, built, 7figure, im, dont, machine, brand, thats, community, business, lot, sewing, swimwear, feel. -
How to Automate Your Business As Fast As Possible
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Remi Silva and Alondra Carbajal were inspired by a trip to Japan to start their own stickers company, Blank Tag Co. and within two years it has grown to a six-figure business. In this episode of Shopify Masters, you'll hear from Remi Silva of Blank Tag Co. on how he as automated and grew the business. More
Topics: possible, business, thats, yeah, actually, automate, youre, think, really, stickers, im, ads, fast. -
How to Step Out of Your Comfort Zone and Pitch On National TV
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Krista Woods was trying to get rid of the odor from her son's sports gear and discovered the smell was caused by bacteria growth. After testing remedies, Krista started GloveStix to sell her deodorizer. In this episode of Shopify Masters, you'll hear from Krista Woods of GloveStix on how she pitched on national TV.
More
Topics: pitch, product, kind, youre, things, money, im, comfort, zone, tv, step, thats, really, going, national, think. -
Lessons from Successful Online Store Owners
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4 online store owners reflect on their journey, share how they started, & reveal what they wish they knew beforehand. Spoiler: nothing ever goes as planned.
Topics: company, furgiuele, woocommerce, life, store, business, im, successful, start, owners, work, customer, online, lessons. -
Lessons from a Friendly Bet: Beardbrand vs. Supply.co
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Patrick Coddou's company, Supply.co, sells razors and shaving accessories. My company, Beardbrand, sells beard products. He wants men to shave. I want them to grow a beard. We're both direct-to-consumer ecommerce merchants selling premium grooming items to males. We're competitors, in other words.
Topics: dont, friendly, sale, sales, need, supplyco, vs, lessons, im, revenue, bet, beardbrand, supply, email. -
Magento Masters Spotlight: Alessandro Ronchi
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Get to know Magento Master Alessandro Ronchi, COO at Bitbull
Topics: masters, alessandro, magetitans, events, magento, italy, spotlight, ronchi, know, things, event, started, im, community. -
Magento Masters Spotlight: Rebecca Brocton
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Get to know Magento Master Rebecca Brocton, Lead eCommerce Specialist at Jaguar Land Rover
Topics: uk, really, youre, masters, know, grizzly, magento, spotlight, brocton, rebecca, community, kind, im. -
Magento Masters Spotlight: Riccardo Tempesta
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Get to know Magento Master Riccardo Tempesta, CTO at MageSpecialist
Topics: riccardo, masters, think, technical, community, im, spotlight, say, know, developer, magento, best, tempesta. -
Magento Masters Spotlight: Vijay Golani
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Get to know Magento Master Vijay Golani, VP of Development and Magento U Trainer at Wagento
Topics: spotlight, magento, golani, masters, different, community, vijay, event, started, wagento, im, plus, attend. -
Make It Big Podcast: Enhancing UX Through AR and VR with Threekit and Lindsey Scoggins Studio
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Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce. Bring experiences to life with AR…
Topics: podcast, threekit, im, scoggins, ecommerce, vr, things, look, youre, big, kind, lindsey, ar, studio, enhancing, ux, really, experience. -
Ollies and Ocean Life: Inside the Mind of a 14-Year-Old Founder
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Carson started his business, Locker Board, to make money to pay for surf lessons—and to avoid doing chores. The now 14-year-old has a busy schedule between sports, running his business, and tuning out the haters. Here, he shares his thoughts on keeping oceans clean and seizing every moment.More
Topics: 14yearold, school, ocean, mind, ollies, tank, im, locker, doing, shark, life, founder, business, started, pretty, surf, inside. -
One Founder's Playbook for Scaling an Ethically-Made Fashion Brand
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In this episode of Shopify Masters, Candice Munro of Buttercream Clothing shares her journey of building a slow fashion business that’s focused on local production, fair wages, and low waste.More
Topics: im, started, really, lot, thats, ethicallymade, scaling, brand, founders, fashion, clothing, know, business, playbook, work. -
Online Onion Seller Rises from Domain Auction
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Most entrepreneurs start with a business idea and then secure the domain name. Peter Askew does the opposite. He purchases domain names and then builds the business. Take VidaliaOnions.com, for example.
Topics: vidaliaonionscom, seller, vidalia, farm, price, onion, onions, rises, farmers, started, auction, online, sell, domain, im. -
Overdraft: How Native Poppy Bloomed—Even Through Its Founder’s Darkest Days
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Native Poppy sprouted from meagre savings and a Yelp page, and it has since bloomed into a multi-location retail business. But along the way, Natalie Gill’s flower startup drained her bank account and plunged her deep into debt. In her own words, Natalie describes her darkest days—when she was “not okay” and the stress impacted her health, sleep, and personal relationships. More
Topics: im, founders, really, going, job, native, hr, poppy, overdraft, didnt, darkest, days, business, bloomedeven, shop, flowers, flower. -
Overdraft: How One Founder Built a Braiding Business—From Her Living Room
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Now more than ever, we look to stories of resiliency to inspire us. In this series, successful business owners share their deeply personal financial struggles and lessons learned on their way back to black. (Melony’s story was originally published in October, 2019.)More
Topics: im, work, room, able, really, husband, day, founder, businessfrom, overdraft, living, built, didnt, hair, braiding, small, money. -
Overdraft: How One Founder Is Changing Lives—Including Her Own—Through a $500 Start-up
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For years, Jenn Harper battled addiction and was once on the brink of losing everything. Then, she rebuilt her life, focusing her energy on creating Cheekbone Beauty—a sustainable brand that gives back to her Indigenous community. Here, Jenn explains how she overcame alcoholism, generational trauma, and the challenges of starting her business with just $500.More
Topics: really, funding, changing, beauty, ive, going, im, change, overdraft, cheekbone, indigenous, livesincluding, founder, alcoholism. -
Partners: Inuit Life Inspired Their Cross-Cultural Love—and Whale Soap
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In this heartfelt and candid series, Partners—in Business and Bed, couples discuss the good, the bad, and the ugly of living and working together. Here, Bernice and Justin Clarke of UasaU Soap open up about their spiritual craft, battling illness together, and their dream date night (hint: it involves earlobes).More
Topics: soap, loveand, inspired, im, came, night, business, uasau, inuit, bernice, didnt, life, partners, crosscultural, lets, going, whale. -
Pecans and Politics: Inside the Mind of a 12-Year-Old Founder
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Charlie Kobdish is a kid of many talents—Monopoly, basketball, making jokes—but he’s most proud of his knack for business. This 12-year-old CEO runs a candied pecan company, Charlie’s Treats. One day, Charlie plans to be a politician, but for now he’s just focusing on being a seventh grader. Here, he shares with us his thoughts on everything from superheroes to sports to seasonal spices. More
Topics: shes, politics, charlies, stuff, mind, pecans, pretty, founder, really, lot, good, inside, 12yearold, kind, im, business. -
Personal-care Founder: No More Petrochemicals
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I've interviewed entrepreneurs for this podcast who developed organic consumer-care goods. But none did it before Eric Malka. He and his wife, Myriam, devised shaving oils from their kitchen in 1996 and then launched The Art of Shaving. Their new company, Ingredients, focuses on wellness and sustainability.
Topics: products, stores, ingredients, petrochemicals, shaving, im, art, founder, sold, personalcare, world, retail. -
Podcast 33: The Podcast is Back and Three Updates for 2018
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We’re back! In this episode, Drew talks about where he has been the past 7 months, and 3 things listeners can expect from upcoming episodes of the podcast. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? the text transcribe from this episode. Highlights A little look at where I’ve been the past […]
Topics: lot, productivity, insights, think, road, months, ive, content, email, im, things, going, podcast, really. -
Podcast 34: Productivity Insights After Six Months on the Road
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In this episode, Drew talks about the five different observations he had while working and growing his business during 7 months of travel with his family, and the people and tools that made it possible. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? the text transcribe from this episode. Highlights Five different […]
Topics: business, podcast, think, really, youre, insights, work, going, things, months, road, im, productivity, week. -
Podcast 35: Top Nerd Travel Tools
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In this episode, Drew talks in-depth about the tools that made productive work possible during a 7-month long trip across the globe with his family. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? the text transcribe from this episode. Highlights 19 Online tools that made it possible to work and travel for […]
Topics: travel, tools, really, case, thats, im, things, kind, know, podcast, dont, nerd, going, business. -
Quality and Craft Drive Chisos Boots Founder
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The idea for Chisos boots started with back pain. Will Roman, the founder, owner, and lifetime cowboy-boot buyer, injured his back in a motorcycle accident. Wearing boots became painful. He launched Chisos.com, a custom, handcrafted bootmaker, in 2019. Quality and craft drive Roman and his outlook on life.
Topics: leather, drive, started, handmade, wanted, boots, founder, craft, im, boot, texas, youre, quality, chisos. -
R&D Roundup: Tech giants unveil breakthroughs at computer vision summit
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Computer vision summit CVPR has just (virtually) taken place, and like other CV-focused conferences, there are quite a few interesting papers. More than I could possibly write up individually, in fact, so I’ve collected the most promising ones from major companies here. Facebook, Google, Amazon and Microsoft all shared papers at the conference — and […]
Topics: youre, im, techcrunch, vision, tech, rd, roundup, unveil, giants, photos, papers, write, microsoft, interesting, summit, computer, breakthroughs, types, virtually. -
Rebecca Minkoff has some advice for e-commerce companies right now
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When Rebecca Minkoff first moved to New York City, the then-18-year-old was making $4.75 an hour. “I just kept working for this designer and someone was telling me what to do every day. I just didn’t like that. And I thought if I’m going to work as hard, it’s going to be for myself and […]
Topics: rebecca, making, going, companies, dress, sell, learn, techcrunch, york, im, minkoff, mom, taught, advice, ecommerce, right. -
STEM and Stargate Atlantis: Inside the Mind of a 11-Year-Old Founder
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Meet Sophia Fairweather. She’s a big sister, book lover, and one pretty bright kid. At 5, she approached her dad about starting her own business (just like him). Because of her experiences, the now 11-year-old is dedicating her free time—between school and swimming—to speaking about entrepreneurship. This is her story, in her words.More
Topics: interested, girls, stem, math, kind, founder, really, mind, atlantis, school, science, stargate, im, shes, inside, pretty, 11yearold. -
Second Act: How They Launched A Second Successful Business
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Angela and Steve Watts are the life and business partners behind Veldskoen Shoes, selling handcrafted footwear from South Africa. As serial entrepreneurs, they are also the owners behind Slyde, makers of handboards used in bodysurfing. In this episode of Shopify Masters, Angela and Steve Watts of Veldskoen Shoes share their ways of validating a market fit, managing ad spend, and their number one tip for navigating the effects of COVID-19.More
Topics: im, act, obviously, veldskoen, need, second, going, launched, shoes, south, theyre, business, able, africa, successful. -
Snacking on 7-Figures: How FireCreek Snacks Escaped Bankruptcy and Pivoted Online
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In this episode of Shopify Masters, we chat with Dustin Riechmann of FireCreek Snacks. Dustin shares how the company moved online, escaped bankruptcy, and found ideal partnerships for expansion.More
Topics: thats, lot, different, im, bankruptcy, things, escaped, online, business, snacks, going, snacking, 7figures, firecreek, really, pivoted. -
Solo Brands Founder, Now Wealthy, Reflects
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Having sold Solo Stove, a company he co-launched in 2010, Spencer Jan reflects on finding meaning amid financial freedom, among other topics.
Topics: equity, sold, brands, didnt, private, company, reflects, founder, solo, wealthy, im, launched, stove, business. -
Survival Mode: Launching a Side-Hustle During A Life and World Crisis
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Life can sometimes feel like it's dictated by Murphy's Law.
It was problem after problem for Laura and Albert when the coronavirus pandemic hit. In addition to both of them being left jobless, Laura also suffered a horrific accident in which she broke her neck and back.
Faced with such adversities, for most people, it'd be easy to just throw in the towel. But that's not Albert and Laura. Instead of letting these traumatic experiences knock them down, they stayed resilient and (in their own words) "turned that negative into a positive."
Today, aside from having to take care of three kids, which is already a fulltime job in itself, and 11 animals, the entrepreneurial couple is also running two online stores they've launched during these trying times.
Here's their inspiring story about how they failed to let desperation and helplessness take over and worked together to start their online businesses.
Short on time? Here's a five-point TL;DR summary:
The experience of doing something you enjoy and are passionate about is healing in itself.
The transparency on their About page played a role in the success of their store because it humanizes them and adds personality and authenticity to the brand.
Their aim isn't to just sell products that are cool and funny, but also for their customers to have a good purchasing experience.
When you have an angry customer, that's an opportunity to earn them as a customer.
According to Laura, the couple's business partnership works so well because they like to be together and do stuff together, which is key to doing business together.
Topics: good, world, life, funny, yeah, sidehustle, crisis, launching, thats, products, really, mode, know, im, dont, think, survival. -
The Business of Planners: How to Create Products and Return Customers
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Jessica Yasuda loved using planners but she wasn't able to find ideal refills for her notebooks, so she created her own and launched Chasing Planner Peace. In this episode of Shopify Masters, Jessica shares how she creates products, markets within communities, and builds relationships with repeat customers. More
Topics: planners, create, going, group, business, inserts, products, product, really, actually, planner, thats, im, return, customers. -
The Journey of Being a Distributor for a 100-Year-Old Brand
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After a decades-long military career, Michael Hagen entered the business world when he noticed a gap in backcountry skiing with the lack of reasonably-priced and high-performance lightweight gear. In this episode of Shopify Masters, Michael shares with us how he received the distribution rights to Austrian-made skis from a century-old company and launched Hagan Ski Mountaineering.More
Topics: gear, journey, thats, sport, brand, ski, website, im, really, distributor, 100yearold, retailers, product. -
The Magic of Fringe Sport? Improving Lives
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Peter Keller launched Fringe Sport in 2010 to help folks assemble home-based gyms. He also wanted to make a lot of money. "I was very financially motivated," he told me. Then he attended a seminar a few years ago that focused on a company's purpose, its mission.
Topics: customers, sport, book, employees, company, magic, started, strength, improving, im, lives, fringe. -
The Right Answer to ‘What Do You Do?’
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Clay Hebert once attended a conference in San Diego. He sat next to a fellow who inquired about his work. "What do you do?" the fellow asked. Describing the encounter, Herbert told me, "That question stumped me." Hebert had fumbled his introduction to Matt Mullenweg, the founder of WordPress.
Topics: answer, question, tell, whats, work, help, lived, usually, right, im, told. -
The Simple Business Model Used to Build a $2.4 Million Business
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Colin Macintosh turned the end of a tech startup career into a new beginning for building his own brand. In this episode of Shopify Masters, you'll learn from Colin Macintosh of Sheets&Giggles on how he builds a successful crowdfunding campaign and found his niche with eucalyptus lyocell sheets to build a multimillion dollar business. More
Topics: build, going, million, business, used, model, youre, dont, simple, im, product, thats, really, think, lot. -
This Millennial Entrepreneur Is Carving Her Own Path to Success
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Millennials, huh? Those avocado-toast-loving, Instagram-influencering, selfie-taking young’uns. They’re always too busy disrupting industries to get to the business of making themselves a proper career. Just kidding. You’re safe here in the knowledge that I, too, am planted firmly within the age range that defines me as a Millennial. And personally, […]
Topics: ecommerce, store, going, millennial, entrepreneur, traditional, business, product, doing, ignored, best, bags, black, thats, im, worked, advice. -
Where the Magic Happens: Step Into the Wonderfully Chaotic Workspaces of Entrepreneurs
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We often see the polished storefronts and spaces of entrepreneurs. But what happens behind the scenes? Three NYC-based entrepreneurs let us peek at the workspaces where the real work happens.More
Topics: taste, workspaces, happens, thats, wonderfully, whats, step, wine, cream, entrepreneurs, work, chaotic, called, ice, im, magic, working. -
Why This Founder Took Two Years to Launch
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Mel Wells was inspired by her roommate's desire for a 1920s styled swimsuit to start Beefcake Swimwear. Mel took two years to find sustainable fabrics and an ethical American manufacturer before launching. In this episode of Shopify Masters, you'll hear from Mel on why it's important to grow at your own pace. More
Topics: founder, right, youre, really, thats, going, launch, think, doing, yeah, business, im, took. -
Why a MBA Was Important for This Entrepreneur
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Counterintuitive to most tips for entrepreneurs, Sali credits her MBA for building her well-rounded set of skills and the success of her fashion line for ambitious women. In this episode of Shopify Masters, you'll hear from Sali Christeson of ARGENT on how to build a fashion brand from the ground up. More
Topics: really, things, going, customer, thats, mba, lot, important, im, youre, entrepreneur, think, business. -
WooCommerce Tech Stack: Development Pro Cody Landefeld
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A WooCommerce agency owner shares his "tech stack" — the software, tools, & platforms used to run a successful business while balancing life with teenagers.
Topics: woocommerce, pro, development, cody, im, landefeld, love, really, twitter, stack, tech, wordpress, business, whats, work. -
eCommerceFuel Founder on Work-Life Balance, Priorities
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Andrew Youderian is the founder and CEO of eCommerceFuel, a leading online community of established store owners. He oversees a diverse team and manages a growing business with worldwide members. Surely, one would think, he works long hours with little downtime.
Topics: ecommercefuel, worklife, whats, bike, going, balance, im, fires, work, priorities, business, office, founder, ive, good. -
‘Gated’ Product Launch Leads to $250,000 in 1-day Sales
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Jordan West launched Little & Lively, a direct-to-consumer children's apparel company, with his wife, Carmen, six years ago in Canada. The business has grown to mid-seven-figures in revenue selling through its website, mostly. He's a master at creating demand for his products before they are available for purchase.
Topics: lot, product, launch, virtual, im, gated, 1day, group, thats, video, customer, sales, day, vip, leads. -
‘I Like Starting Things,’ Says Serial Entrepreneur
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Having arrived from Estonia 14 years ago, Peep Laja has launched three companies: CXL for e-learning, Speero for conversion consulting, and Wynter for B2B customer intelligence. He shares his journey in this week's "Ecommerce Conversation" episode.
Topics: starting, twitter, started, saas, serial, wynter, speero, things, linkedin, cxl, im, business, thats, entrepreneur. -
‘Intrepreneurship’ Has Rewards, Says Company Founder
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Bryan DeLuca has a name for folks who build brands within large corporations. He calls them "intrepreneurs." He should know. Having co-founded and then sold a successful ecommerce business, DeLuca worked for a traditional retailer, creating brands within the company.
Topics: business, cardigan, foot, rewards, sold, intrepreneurship, team, intrepreneur, worked, im, founder, thing, company. -
‘Modern Wisdom’ Is a Media Sensation
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Chris Williamson is a modern-day polymath with a fitting podcast. It's called "Modern Wisdom." Launched in 2018, it has experienced a whopping 30 million downloads across 400 episodes. He told me, "We talk about human nature, marketing, philosophy, life, life hacks, biohacking, fitness, health, pretty much everything."
Topics: podcast, modern, youtube, life, ive, audio, sensation, im, episodes, media, weve, wisdom, content. -
“It’s Never Been a Fear of Mine to Try Things”
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Samantha Renée always knew she wouldn’t take the safe route. She left a lucrative corporate sales career to start Weave Got It, an online hair extension business, with her partner in 2016. When we spoke to her, Samantha was expecting a baby, about to add parenthood to her growing list of roles. Because not only was she at the helm of a successful business in a risky industry—she had a day job too.More
Topics: things, business, extensions, whats, doing, shopify, really, try, fear, started, im, hair.