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10 Facebook Cover Photo Size & Design Best Practices [Templates] - When people arrive on your Facebook page, where do you think they’ll look first? It takes up almost a quarter of the screen on most desktop browsers. That’s right — it’s your Facebook cover photo.
Topics: facebook, mobile, right, size, best, templates, page, image, cover, text, photos, practices, post, design, cta.
10 Zoom Backgrounds HubSpotters Love - When I first started working remotely, I quickly realized that I didn't like the available backdrops in my house. First, there's the cluttered living room. Then, there's the rarely spotless kitchen. Or I could go with the yellow wall. That's when I started looking into Zoom backgrounds.
Topics: sign, favorite, image, backgrounds, youre, love, virtual, click, background, hubspotters, images, zoom.
11 Best Free Background Remover Tools in 2023 - Want to create beautiful, high-impact product and social media photos? Here are 11 of the best free background remover tools to try, plus our top picks.More
Topics: backgrounds, remover, remove, tools, online, free, best, background, images, removal, image, youll.
11 Photoshop Alternatives for Image Editing - Impactful photos are an essential aspect of any merchant’s online store. While Adobe Photoshop has long been the industry standard for editing images, there are a variety of free or inexpensive applications with comparable tools. Here is a list of alternatives to Photoshop.
Topics: create, photoshop, tool, editing, available, price, images, ios, image, tools, alternatives, including.
13 Examples of Facebook Ads That Actually Work (And Why) - On average, Facebook is home to 3 billion users -- from CEOs to students to consumers. And while the community is clearly there, connecting with them from a marketing standpoint isn't always easy.
Topics: examples, click, clear, feed, offer, facebook, relevant, ads, image, ad, actually, value, work.
15 Photoshop Tutorials for Product Photography - Taking the photographs is just the start of compelling product images. Adobe Photoshop’s image editing suite provides plenty of tools to perfect and highlight product images against the right background.
Topics: photography, add, photoshop, learn, background, product, images, create, image, tutorial, tutorials.
15 of the Best Facebook Ad Examples That Actually Work (And Why) - On average, Facebook is home to 3 billion daily active users — from CEOs to students to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn't always easy. For brands, posting on Facebook alone isn't enough anymore, especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it.
Topics: work, users, facebook, actually, examples, relevant, ads, product, image, clear, video, event, ad, best.
16 Beautiful, Free Content Sliders - A content slider is a helpful tool in web design for highlighting images, delivering a message, and enticing a user with animated elements. Here is a list of content sliders to display images, video, or HTML content.
Topics: jquery, video, options, image, slider, beautiful, content, free, responsive, plugin, images, sliders, slide.
20 Free Professionally Designed Landing Page Templates - When it comes to turning web visitors into leads, landing pages convert at 23% on average, making it the highest converting type of signup element.
Topics: free, landing, form, users, image, templates, template, navigation, designed, text, professionally, offer, layout, page.
200+ Curated Graphic & Brand Design Resources - These are the free & premium graphic design resources we use to create stand-out websites that are beautiful, optimized and attractive to our customers.
Topics: website, design, photos, logo, image, premium, free, graphic, images, resources, product.
23 Brilliant Twitter Cover Photo Examples From Real Brands - What do you think to yourself when you see someone's Twitter avatar is the default image of an egg? Chances are, you probably assume they are either inactive, a fake account, or someone not worth following. While almost all businesses understand that the egghead approach isn't doing them any justice, they often fail to understand that a plain, flat Twitter cover photo can be equally as off-putting to potential followers.
Topics: twitter, real, brands, cover, image, social, consistent, header, profile, company, right, companys, examples, brilliant.
23 Email Marketing Tips to Improve Open & Clickthrough Rates [+HubSpot Blog Data] - Practicing inbound marketing means sending emails to people who actually want to hear from you. You’ve probably Googled “best email marketing tips” so your emails don’t end up getting lost in a customer's inbox — or worse, their spam folder.
Topics: recipients, cta, image, blog, emails, add, images, rates, marketing, improve, clickthrough, data, hubspot, dont, text, open, email, tips.
3 New Google Ads Image Formats Could Help Merchants - Ads on Google have historically been mostly text. But the trend is changing. Google now offers three image-based ad formats in beta. All could help ecommerce merchants.
Topics: merchants, gallery, formats, discovery, ads, help, ad, text, search, images, image, similar, google.
4 Announcements You Missed at Google's 20th Anniversary Event - There's nothing quite like an anniversary to shift your perspective on things.
Topics: search, 20th, given, missed, user, googles, discover, google, anniversary, topic, announcements, credit, image, help, content, event.
5 Types of T-Shirt Designs & Resources for T-Shirt Design Inspiration - If you want to start a t-shirt business but are stuck on what to print on your t-shirts, this article will give you t-shirt design inspiration & resources.
Topics: type, dont, able, types, create, image, design, youll, designs, resources, images, tshirt, inspiration.
5 Ways Visual Search Will Change the Way You Market - Hubspot's recent List of Marketing Statistics for 2019 identified an unmistakable trend -- the importance of visual content on social media.
Topics: customer, search, content, visual, marketing, way, using, customers, ways, technology, image, market, change, google.
50 Beautiful and Creative Ecommerce Website Designs - Gain inspiration for your own ecommerce website design and implement some of the ideas so you can ultimately engage your audience on another level.
Topics: creative, image, page, design, website, brand, designs, beautiful, product, images, websites, products, ecommerce.
7 Internet of Things Examples That Are Super Futuristic - By 2020, there will be an estimated 30 billion devices connected to the Internet of Things (IoT). While many of these products will be cool on their own, imagine how much better they could become with some imagination?
Topics: using, super, internet, courtesy, product, brand, uber, app, futuristic, image, examples, things, products, users, iot.
7 Simple Tips for Instagram eCommerce Success - The biggest question for every eCommerce store owner is: How do I get seen? In the online market, visibility is everything. Unlike a physical shop with a set location, your eCommerce store is surrounded by thousands of others that are highly similar. You constantly play a shuffling game on the expansive online market. One minute […]
Topics: images, brand, business, instagram, tips, image, online, marketing, ecommerce, simple, products, content, success, posts.
A Comprehensive Guide to LinkedIn Sponsored Updates - Although often underrated or reduced to a “networking platform,” LinkedIn has the potential to help you drive traffic to your website, increase brand awareness, and boost your revenue. How? Through LinkedIn sponsored updates or ads.
Topics: guide, content, ads, sponsored, linkedin, page, ad, help, comprehensive, image, relevant, updates.
A Faster Shopify: Two Big Performance Improvements to Your Online Store - We've built Shopify to be fast, with slim and optimized themes and a powerful online store infrastructure. However, we are always looking for ways to make Shopify even faster. At Shopify Unite 2019, we launched two big infrastructure upgrades that have been automatically enabled for all online stores.More
Topics: network, takes, webp, big, shopify, store, faster, images, online, improvements, weve, image, infrastructure, performance.
A Quick Guide to Conditional Formatting in Excel - Let's pretend you have a spreadsheet with 1,000 rows of data — it would be pretty difficult to spot patterns in the data with the naked eye. Enter conditional formatting.
Topics: select, toolbar, formatting, cells, copy, guide, cell, quick, image, excel, click, conditional, header.
Amazon will use AI to help you shop for clothes with StyleSnap - On its face, Amazon’s first re:MARS conference is all about far-out, world-changing ideas, but the company is still very much a retailer at heart. Fitting then, that one of the first big announcements from this morning’s event is all about using artificial intelligence to help people better shop for clothes. Amazon’s been talking about similar […]
Topics: identify, shop, image, stylesnap, clothes, amazon, techcrunch, layers, ai, similar, items, greater, number, help.
Anchor Text: What It Is, Why It's Important & How to Optimize It - By now, many people are familiar with links.
Topics: image, anchor, optimize, url, text, important, webpage, link, knitting, content, search, keyword.
Corporate Image: Why Your Brand’s Public Perception Matters More Than Ever Now - In 2019, Contently, a content marketing software company that connects freelancers with enterprise brands, made a controversial move — in an effort to increase profitability and, in turn, provide more creative opportunities to their freelancers, the company announced that they'd begin charging freelancers a mandatory service fee for every assignment they book.
Topics: matters, corporate, companys, customer, image, company, values, brands, public, customers, service, brand, perception.
Daily Crunch: 4chan users exploit AI image generator’s ability to create realistic nude deepfakes - Hello, friends, and welcome to Daily Crunch, bringing you the most important startup, tech and venture capital news in a single package.
Topics: nude, image, techcrunch, companies, metrics, crunch, realistic, sarah, daily, means, amazon, peloton, generators, users, exploit, getting, deepfakes, efficiency, company.
Dall-E Review: Learn More About the Popular AI Image Generation Tool - Dall-E is an artificial intelligence (AI) program that generates images based upon text prompts. This means that all that you need to produce high quality images through AI is to provide Dall-E with clear instructions in natural language. At the… Continue reading Dall-E Review: Learn More About the Popular AI Image Generation Tool
Topics: review, image, dalle, ai, program, visual, credits, popular, text, generation, learn, images, tool.
Do Image Carousels Kill Conversions? - There’s a common misconception about attention that most marketers love to reference nowadays: the average human has a shorter attention span than the average goldfish. But if you really think about this claim, it can’t possibly be true. People watch two and half hour long movies and binge entire seasons of TV shows every day. If the human attention span is shorter than eight seconds, the Marvel Cinematic Universe wouldn’t exist and Netflix would be out of business.
Topics: single, conversions, attention, carousels, website, carousel, need, kill, users, websites, hero, image.
Email Background Images: a How To Guide (with Examples) - A couple of months ago, I got an email from HubSpot Academy about the different courses available. I remember this part of the email specifically because I loved the use of a background image. I’m a huge fan of how companies find great ways to maximize their email content -- and one way to do that is with a background image.
Topics: background, email, create, text, add, images, social, file, guide, examples, image, emails.
Even in 2020, 360-degree Product Photos Boost Conversions - A long-time ecommerce conversion tactic — 360-degree product photography — is making an appearance on major retail marketplaces, large B2B sites, online furniture stores, and automobile marketplaces, indicating, perhaps, that it still represents an opportunity to increase sales.
Topics: photos, conversions, photography, sales, ecommerce, boost, sellers, 360degree, online, views, marketplaces, product, image.
Facebook Ad Specs & Sizes in 2020: an Updated Guide - How many characters of text can News Feed ads have again? What about image dimensions for the Right Column sidebar? Between various image sizes and character requirements, figuring out how to optimize your Facebook ads for the various page spaces and ad objectives available to you can get pretty confusing.
Topics: maximum, updated, text, characters, image, x, resolution, ad, facebook, guide, px, sizes, ads, specs.
Facebook Text Overlay: How to Use the 20% Rule to Improve Your Ads - The best billboards demand your attention with bold fonts, in-your-face messages, and bright, eye-catching graphics. The best Facebook ads take the exact opposite approach.
Topics: ads, best, rule, improve, facebook, image, text, tool, overlay, ad, images.
Google SERPs: Features and How to Improve Your Ranking in 2019 - Search engine optimization (SEO) is a crucial part of creating an ecommerce site that gets traffic. But keeping up with the latest changes to search engines is tough. Especially when Google changes every day. What’s more, Google’s ten blue links don’t drive as much organic traffic as they used to. […]
Topics: results, engine, guide, image, serp, google, googles, serps, organic, feature, featured, search, page, shows.
How Coca-Cola Invented The Father of Christmas (Or did they?) - Photo: Coca-Cola History has offered many representations of Father Christmas, who has appeared in a range of clothing and colors…
Topics: empire, image, santas, suit, santa, used, coca, cocacola, red, father, christmas, build, cola, campaign, brand.
How To Add a Sparkline in Excel - Excel is a great tool for all of your marketing needs. You can create graphs to visualize your data, use formulas to calculate conversion rates, or even create social media calendars.
Topics: data, add, excel, select, image, sparkline, marketing, chart, sparklines, example, column.
How To Create a Google Sheets Drop-down Menu - A lot of the data you enter into your Google Sheets tables may be repetitive, like tracking whether an influencer you’ve reached out to for a partnership has agreed to working with you or not.
Topics: progress, google, create, list, change, image, select, menu, set, dropdown, sheets, click, data.
How To Improve Your Emails With a Handwritten Signature - Email is the darling of the marketing world, and for a good reason. With 99% of email users checking their inbox every day, it’s an excellent way to connect with customers.
Topics: image, handwritten, tool, maker, signature, create, select, using, pen, improve, email, emails.
How We Octupled Image Search Traffic to the HubSpot Blog in 1 Year - This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Cliché: A picture is worth a thousand words.
Topics: traffic, search, image, hubspot, strategy, text, blog, octupled, seo, organic, alt.
How to Add Social Media Icons to Your Email Signature [+ Free Resources] - 78% of consumers are willing to buy from a company after a positive experience on social media, according to a poll by Harris. But that can’t happen if they can’t find you. Adding social media icons to your email signature makes it easy for customers to connect with you on their terms.
Topics: media, add, link, image, free, social, resources, adding, email, click, signature, icons.
How to Connect With Your Dream Clients Through Social Media Video Ads - Here’s the nice thing about video advertising -- it’s the ad format with the highest engagement rates on the internet, and since mobile video viewing is breaking records in 2018, more and more people are ready to watch your video ads.
Topics: clients, wrong, ad, dream, social, connect, video, work, image, ads, success, media, watch, infographic, viewing, highest.
How to Create Powerful eCommerce Sliders - Sliders aren’t perfect for every situation. But when done right, they can make a huge impact with site visitors. How to make the most of eCommerce sliders.
Topics: site, ecommerce, text, image, speed, images, plugin, add, great, white, powerful, sliders, slider, create.
How to Embed Video in Email [Quick Tip] - Nowadays, video is an undeniably popular channel for marketing purposes with 86% of businesses using video as a marketing tactic. But do you know how to embed a video in an email so you can combine two highly effective marketing strategies in one place?
Topics: tip, quick, video, subscribers, play, url, gif, facebook, click, email, image, embed, create.
How to Find the Perfect GIF: 10 Must-Try Websites - Serving as snackable — and often laughable — bits of visual content, GIFs help us accurately convey our thoughts and feelings when we're limited to virtual communication. The trouble is, finding the perfect GIF by hunting through Google Image Search or that desktop folder of your favorites can take way more time than it's worth.
Topics: musttry, perfect, search, content, reaction, image, gifs, websites, different, share, gif, youre, way.
How to Make Images Load Faster - Images impact the load time of a website. The faster the site, the better the user experience, leading to conversions and profits. In this piece, I'll offer suggestions for optimizing images. The goal is to create an attractive experience without bogging down performance.
Topics: web, image, load, faster, bytes, user, images, pixels, page, optimization, x.
How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags - We've all been there before. You've written a great blog post, and you've plopped a featured image in there to represent the post on social media, your blog's main page, and so on. Then, you hop on your social media accounts and paste the link into a new post. You're all ready to share it with your network, but there's just one problem.
Topics: post, open, images, image, tags, twitter, graph, social, blog, tag, optimize, facebook, intro, og, sharing, meta.
How to Optimize Images to Speed Up Your Online Store - People like fast sites; search engines like fast sites. Everyone on the Internet likes fast-loading sites. Think about how you use the web: If you’re specifically looking to purchase something, waiting even 10 seconds for a page to load can be insanely frustrating. As an eCommerce site owner, how can you easily improve the speed […]
Topics: store, speed, site, page, web, image, images, online, size, file, quality, optimize.
How to Reduce Page Weight on Your Website [Quick Guide] - When it comes to your website pages, size matters. The smaller the file size of a page, the faster it will load for anyone who requests it.
Topics: website, load, reduce, size, youre, guide, quick, weight, images, using, image, websites, page.
How to Remove a Background from an Image Online or in Photoshop - Let’s cut to the chase: You want to remove the background from an image – and you want it to be quick and easy, right? Well, you’ve come to the right place. In this article, you’ll learn everything you need to know about how to remove background images. Whether you’re […]
Topics: photoshop, image, background, tool, online, remover, youve, click, tools, select, need, remove.
How to Remove the Background of a Photo in Photoshop or PowerPoint - You know what one of my biggest design pet peeves is? When I'm designing something, but there's an unwanted background on the image I'm editing. In this article, you'll learn how to remove a photo background altogether, or make it transparent so the image assumes the look of any other background you put behind it.
Topics: powerpoint, using, click, method, image, selection, tool, smart, remove, photoshop, background.
How to Revive an Old Blog Article for SEO - Blogging is not a major piece of artwork like the Sistine Chapel, but there is an art to making your blog a masterpiece. Blogs are a combination of timely and evergreen content.
Topics: keywords, keyword, search, title, blog, image, post, seo, old, content, article, revive.
How to Sell Photos Online in 2023: Our Quick Guide - So, you have a talent for photography, and now you want to put it to good use by monetizing it. But having both the creativity and the commercial ability to put your skill to good use takes work. So before… Continue reading How to Sell Photos Online in 2023: Our Quick Guide
Topics: photos, online, photography, image, quick, upload, images, youre, youll, site, guide, sell.
How to Use Creative Commons to Find Free Images - Many beginning bloggers turn to the image search in Google. But pictures found in this way are almost always subject to restrictive copyright terms. Creative Commons was created as an alternative to restrictive copyright laws, and allows authors and creators (of images, animations, music, and more) to license their works for distribution and further use.
Topics: work, creative, commons, author, licenses, free, image, attribute, original, images, license.
How to Use the Rule of Thirds in Web Design [Quick Tip] - To understand the "rule of thirds" as it relates to web design, let's start with an example.
Topics: image, left, grid, create, quick, web, thirds, right, design, rule, page, tip, website.
How to Write a Blog Post Outline: A Simple Formula to Follow [+Tips from Our Blog Team] - What makes a blog post bad? The most pervasive problem we find is poor flow. The post jumps from one idea to the next or the post reads like a stream of consciousness – except it’s not a stylistic choice.
Topics: write, tips, twitter, blog, team, image, outline, strategy, post, gen, generate, images, create, simple, follow, formula, lead.
HubSpot's 5-Step Process to Fix Images With Facebook Debugger - With 2.4 billion monthly active users on Facebook, it's important that your posts show up correctly in the newsfeed. But we've all been there. You're drafting a post and the wrong image shows up in the preview. Or worse, no image is showing up at all. How can you fix this?
Topics: tool, open, images, process, facebook, debugger, 5step, post, graph, url, hubspots, image, fix, blog.
Image Alt Text: What It Is, How to Write It, and Why It Matters to SEO - If you spend time optimizing your blog or website's content, headers, subheaders, and meta descriptions for search engines, the following image should alarm you:
Topics: keyword, content, images, webpage, write, google, image, search, matters, text, example, alt, seo.
Image SEO Best Practices to Make Your Content More Discoverable - Images account for about 40% of all search results, according to MozCast. So if you’re looking to reach new audiences organically, you’ll need to optimize your image SEO.
Topics: alt, page, google, seo, results, practices, search, best, text, images, content, image, pages, discoverable.
Instagram Ad Specs & Sizes in 2020: an Updated Guide - Working in marketing can feel like you’re constantly playing catch up. With new trends and algorithms to keep up with, it can be hard to find consistent success with your strategies.
Topics: resolution, minimum, ratio, aspect, ads, maximum, guide, instagram, x, specs, sizes, ad, image, updated.
Instagram Tools: 20 Essential Apps for Growing Your Following - With more than one billion monthly active users, Instagram has opened up enormous opportunities for brands to find new customers. To help you supercharge your Instagram account, we’re sharing a list of the best Instagram apps for independent businesses—tools that will help you spruce up your posts and drive more customers to your store.More
Topics: growing, apps, following, social, post, plan, instagram, free, hashtags, posts, image, photos, media, tools, essential.
LVMH Group brands invite consumers to ‘travel abroad’ on social media - LVMH Group brands are using social-media campaigns to allow consumers to “escape differently” with branded content inspired by “nomadic thinking” during the coronavirus crisis.
Topics: followers, abroad, group, lvmh, media, consumers, rimowa, response, cosmetics, benefit, invite, image, social, content, brands, travel.
Microsoft Launched Its AI-Powered Bing Image Creator - What That Means for Marketers - Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
Topics: image, launched, search, ai, creator, visual, edge, marketers, means, microsoft, bing, marketing, aipowered, results.
On-Page SEO 101: Tips for Keyword Optimizing the Most Critical Parts of Your Website - SEO can sometimes feel like it stands for "Something Extremely Obscure." As marketers, we're responsible for staying on top of what can feel like endless Google algorithm updates. And if we fail to do so, we run the risk of not showing up in search for important target keywords.
Topics: site, seo, website, optimizing, image, tips, search, text, content, critical, keyword, keywords, pages, parts, onpage.
Optimize Responsive Product Images with SRCSET - Online retailers may have an image problem. In many cases, the images they need to sell a product are so large and so slow-to-load that they are driving shoppers away. Fortunately, a simple HTML attribute could significantly improve site performance.
Topics: website, example, srcset, images, size, screen, product, image, pixels, attribute, responsive, optimize.
Optimizing Images for Google Search Results - Google search results now include images 34 percent of the time. Optimizing images for search engines is based on relevance to a keyword theme, as is optimizing textual content. For images, however, the lack of visible text means that the process is different.
Topics: google, image, images, search, optimizing, results, alt, product, pages, page, attributes.
Our Image of an Entrepreneur Desperately Needs an Update - Entire segments of the population continue to write off entrepreneurship as a career path reserved for the elite few, and stereotypes about the young, white, male founder perpetuate this myth. This needs to end, now.More
Topics: desperately, thats, needs, businesses, products, entrepreneur, path, opportunities, entrepreneurs, problems, image, update, young, zuckerberg.
Phone Photography 101: How to Take Good Pictures With Your Mobile Device - Before the days of smartphones -- if you can remember such a time -- taking a great photo was a labor-intensive process. You'd have buy a fancy camera and editing software for your desktop computer, and invest some serious time and energy into learning how to use them. But, thanks to our mobile devices and the editing apps that come with them, we can now take high-quality photos and edit them without too many bells and whistles -- all from the same device that we use to make calls.
Topics: subject, taking, good, smartphone, camera, look, image, flash, phone, mobile, photos, photography, pictures, app, device.
Photoshop Tutorials for Ecommerce: Improve Your Product Photos - Create better product photos for your ecommerce website with these photoshop tutorials that teach you how to retouch any blemishes on your products, change product colors and make your images sharper.
Topics: product, open, blue, improve, photoshop, brush, images, image, tutorials, photos, change, color, ecommerce, different.
Product Photography, Part 10: Lines as Design Elements - The design elements of a photo include lines, color, shapes, light, texture, and negative space. The use of such elements in product photography can make or break its appeal to shoppers. This is the 10th installment in my series to help ecommerce merchants take better product images.
Topics: viewers, water, design, point, image, line, diagonal, eyes, elements, example, photography, lines, product.
Product Photography, Part 11: Image Editing - Editing is a critical step in producing product photos that engage ecommerce shoppers. If you can’t make what you’re selling stand out, consumers will not likely buy it. This is the 11th installment in my series on helping ecommerce merchants create better product images.
Topics: program, images, ios, editing, android, product, photography, desktop, image, lightroom, mobile, tool.
Product Photography, Part 12: Color Correction and Presets - Color correction is the process of adjusting a photo to match the actual subject. It's among the most important parts of editing product photos, given the importance of an exact color match. This is the 12th installment in my series on helping ecommerce merchants create better product images.
Topics: colors, presets, photography, images, white, photos, product, exposure, lightroom, image, contrast, color, correction.
Product Photography, Part 13: Special Edits - Special post-production edits can help create the perfect product images. This is the 13th installment in my series on helping ecommerce merchants create better product images. In this installment, I'll look at advanced editing techniques.
Topics: video, special, edits, image, photography, editing, create, product, tools, shadows, tool, white, background.
Product Photography, Part 15: Crafting an Image Start to Finish - Throughout this series, I've explained how to shoot and edit product products that appeal to shoppers and drive conversions. This final installment is a wrap-up, applying all of the concepts I've addressed to a single image using only my iPhone and three editing tools.
Topics: editing, using, white, start, finish, product, photography, image, vase, images, composition, used, ive, crafting, wasnt.
Product Photography, Part 6: Selecting a Lens - Choosing the best camera lens depends on the products you’re shooting and on the camera itself. This is the sixth post in my series to help ecommerce merchants take better product photos. “Part 1” addressed the importance of backdrops. “Part 2” explained tripods. “Part 3” examined the fundamentals of artificial lighting. “Part 4” reviewed angles and viewpoints, and “Part 5” described how to select a camera.
Topics: length, lenses, image, lens, focal, images, youre, photography, sensor, product, produce, selecting.
Product Photography, Part 8: Composition Essentials - Photo composition refers to the arrangement of an image's items and elements. For product photography, composition has one goal: create an image that draws a shopper closer to purchase.
Topics: shoppers, items, composition, photography, image, products, essentials, ill, rule, subject, product.
SEO: Include Images and Videos in Sitemaps - Including image and video content in an XML sitemap may help Google discover more about them to include in image and video search results. XML sitemaps are a convenient way to share page information with search engines such as Google. While submitting a sitemap will not guarantee that a page will be indexed, it will not hurt rankings
Topics: xml, seo, search, videos, tags, page, image, url, google, video, sitemaps, sitemap, tag, images, include.
SEO: Why Is Metadata Important? - This article will describe at a high level the types of metadata most commonly used in SEO. Pay careful attention to the terminology. Meta tags are metadata, but not all metadata are meta tags. Some elements commonly called “tags” are actually attributes of a tag
Topics: metadata, image, tag, tags, seo, meta, engines, important, search, attributes, page.
Small Business SEO: How to Implement SEO for Small Businesses - Small business SEO can take your website to a whole new level. The most important thing is that you create & implement a strategy that works.
Topics: youll, businesses, implement, image, business, seo, small, search, page, sure, content, website, google.
The 17 Best Photoshop Tutorials & Ideas for Anything You're Trying to Accomplish - There's no doubt that Photoshop is an incredibly powerful tool for marketers. Photoshop has thousands of features, tools, settings, and shortcuts that have drastically changed and shaped graphic design and photo editing over the last few decades. With the sophistication of today's design capabilities, however, comes the hassle of learning and staying up-to-date on Photoshop's features.
Topics: using, best, youre, ideas, video, image, accomplish, images, text, trying, tool, way, shows, tutorials, tutorial, photoshop.
The 8 Elements of Modern Web Design (And Web Design Trends to Watch) - Every year, we see new elements and styles in website design begin to emerge.
Topics: product, design, modern, images, large, different, image, elements, help, web, website, trends, videos, video, watch.
The 8-Step Guide to Achieving 100% Google Page Speed - Nothing ruins a great website more than a poor loading experience. In fact, Google has said that visitors who experience a load time of seven seconds are 113% more likely to bounce off a page.
Topics: size, 8step, mobile, speed, achieving, page, guide, website, image, site, file, google, load.
The Best Minimal Shopify Themes for 2023 - Shopify sellers have a choice of 129 themes (a mix of free and paid-for), 32 designed in a minimal style, and aimed at a wide selection of industries. As the name suggests, minimal themes offer clean web design, fast speed, and… Continue reading The Best Minimal Shopify Themes for 2023
Topics: image, theme, modern, design, shopify, themes, best, free, minimal, include, product.
The Case for Optimizing Image Performance - For ecommerce, pictures can showcase products, inspire customers, and boost conversion rates. For web performance, however, pictures can hurt page load times and, thereby, the user experience. In March 2019, the ...
Topics: performance, mobile, case, transferred, seconds, load, kb, page, image, web, optimizing, images.
The Designer's Guide to the Golden Ratio [With 14 Examples] - What do snail shells, hurricanes, the Parthenon, and Mona Lisa have in common?
Topics: guide, ratio, follows, examples, nature, human, golden, follow, hardwired, designers, image, courtesy, design.
The Essentials of High-performing Emails - Creative content is the cornerstone of a successful email campaign, driving opens, clicks, and purchases. In this post, I'll review the essential creative components of high-performing campaigns.
Topics: essentials, emails, email, text, template, support, image, size, highperforming, images, pixels, load.
The Optimal Instagram Story Dimensions [+ Tips for Best Quality] - New social media sites continue to emerge, new features are added, and algorithms are always being updated, making it tough to keep up with social media best practices.
Topics: quality, photos, instagram, best, video, image, content, size, images, tips, videos, dimensions, optimal.
The Perfect YouTube Thumbnail Size and Best Practices - Small things can have great power. This article will give you an edge over your competition – and that competition is fierce. In fact, 1.9 billion logged-in users visit YouTube every month. That’s half the internet, not even counting viewers who don’t log in. So how can you get more […]
Topics: thumbnails, best, image, practices, video, videos, youtube, custom, create, size, perfect, thumbnail, include, design.
The Social Media Content Calendar Template Every Marketer Needs [Free Template] - "We have a 9 a.m. meeting? Hold on -- let me just click around the internet like a maniac to find something for the morning tweet." Sound familiar? Scrambling for social content is nothing new. We have meetings. We run late. Things come up. And it's really hard to get any meaningful amount of work done when you have the next social media update looming over your head every 30, 60, or 90 minutes.
Topics: needs, youll, calendar, social, media, free, marketer, content, updates, update, image, template, column, youd.
The Ultimate Guide to Brand Image - Think of your favorite brand. What’s so great about it? Does it have amazing customer service? Quality products? Affordable prices? Digging a little deeper – does the brand align with your own personal values? Do you feel like it really “gets” you and knows what you’re looking for? Your perception […]
Topics: customers, marketing, ultimate, create, image, guide, youre, strong, know, audience, brand, improve.
The Ultimate Guide to Instagram Filters - Instagram isn’t a new platform, but it changes so often, sometimes it’s hard to keep up.
Topics: picture, add, filter, instagram, filters, guide, image, tap, ultimate, youre, snapchat, app.
The Ultimate Shopify Image Size Guide - When a potential customer lands on your Shopify website, they’ll use the images to decide if they’d like to make a purchase. Your job as a merchant, therefore, is to ensure the images don’t bog down the site loading speeds… Continue reading The Ultimate Shopify Image Size Guide
Topics: product, guide, pixels, ultimate, best, size, sizes, photos, banner, images, image, shopify.
The rise of visual search - Technology is quickly moving beyond the world of merely looking for images, but rather leaping into the organic cosmos of the visual search with the help of artificial intelligence (AI).
Topics: traffic, google, search, visual, data, brand, image, content, images, products, rise.
Ultimate Guide to Hero Images [Best Practices + Examples] - Whether or not you realize it, you judge every website by its visual appeal. And it only takes about 0.05 seconds to form an opinion. That means the hero image (the first photo, graphic, or video people see) has to be eye-catching enough to keep people scrolling the site.
Topics: image, html, design, web, practices, hero, guide, best, images, css, ultimate, page, examples, text, size.
Watermarks: Why You Need Them + 6 Easy Steps to Create One - Imagine you spend hours working on a cool graphic for a social media post. You finally get it just right and post it on social media. The next day, you log on and see that someone else has posted your image without your authorization and is purporting your work as their own.
Topics: help, steps, watermarks, easy, watermark, protect, social, create, media, need, content, brand, image.
What Are Brand Identity Elements? - Branding is tough.
Topics: elements, example, image, branding, unique, brand, business, identity, color, scheme, materials.
What Is Instagram Creator Studio? [+ How Marketers Can Use It] - As a brand, influencer, or creator on Instagram, you know how convenient it is to manage your profile within the app and on a device that sits in your pocket. However, if you ever wanted to view it on a larger screen, like your desktop, you probably had to use an external third-party tool.
Topics: instagram, schedule, studio, content, creator, marketers, select, posts, post, image, youll.
What Is Small Business SEO? - Despite being a small business, it’s still possible to develop an SEO strategy that helps you stay competitive in your market.
Topics: local, website, seo, business, google, helps, site, small, image, search.
What does a ‘good’ email actually look like? 3 tips when you don’t have an in-house design team - An important aspect of creating truly tailored experiences for your customers is creating email templates. This aspect of campaign building is often dreaded as it’s time-consuming and poses a challenge when you have various regions and customer groups. For marketers with no in-house design team or siloed from that department, this additional step in creating campaigns can make the process of personalisation appear overwhelming. Being time-poor with targets to reach, making multiple versions of the same email isn’t at the top of most’s to do list. But with the right knowledge on how to create easy-to-do but effective emails, you can add to the customer experience without chasing down a team or making common mistakes. In this blog post, we take a look at the three most common design mistakes and share what you should be doing instead. Although templates may take time, with the ability to know how impactful the below changes are you can limit the time it takes to create them before taking things further and advancing the email itself. This will arm you with the foundation to a ‘good’ email.
Topics: important, tips, customer, does, dont, text, good, actually, email, customers, image, images, emails, team, mobile, look, inhouse, design.
What is Shopify Checkout? Everything You Need to Know - Accepting cash for your products during in-person interactions is easy. Customers pick a product, hand you their money, and you deal out some change if need be. This physical exchange is quick, simple, and easy to understand. But when it… Continue reading What is Shopify Checkout? Everything You Need to Know
Topics: customers, click, customer, customize, shopify, order, know, payment, page, need, image, checkout.
YouTube Ads for Beginners: How to Launch Your First Campaign - Video content is powerful. YouTube alone has over a billion users. That’s almost one-third of all people on the Internet — and each day those users watch a billion hours of video, generating billions of views. That’s a lot of ‘billions.’ What’s more, YouTube on mobile alone reaches more 18-49 […]
Topics: trueview, advertising, campaign, image, video, launch, ads, instream, select, ad, beginners, youtube.
Your Bookmarkable Guide to Social Media Image Sizes in 2020 [Infographic] - Whether you're choosing a cover photo, an image to share, or any other social media image, it's important to get the dimensions right.
Topics: infographic, requirements, guide, media, sizes, social, different, dimensions, need, help, size, image, bookmarkable.