Top 2021 resources on impact

Best impact resource in 2021.
Learn more about impact to improve your e-commerce strategy.

• 302 Status Code: What It Is + Its Impact on SEO - If you've spent any time on the internet, chances are you've encountered an HTTP status code.
  Topics: users, redirect, impact, temporary, ranking, http, code, page, web, status, seo.
• 4 Key Factors That Impact Email Deliverability - Getting an email to an inbox is not always easy. Many factors determine whether an email is delivered, blocked, or even filtered into a subfolder. In this post, I'll explore four key factors that determine email deliverability
  Topics: impact, emails, sending, deliverability, factors, subject, senders, key, address, ip, volume, reputation, shared, email.
• 5 Ways 5G Will Impact Marketers - By the end of 2019, the four biggest U.S. cellular carriers rolled out 5G across the country.
  Topics: impact, ways, wifi, cellular, networks, data, online, internet, marketing, ads, 5g, marketers, ar.
• 5G and its impact on enterprises - Excitement over the arrival of 5G into the market means new realities and game-changing outcomes. But not all without a few concerns to address along the way. From an enterprise perspective, any change in technology can be costly and intensive. Are the rewards of 5G worth the costs of updating the devices of an enterprise?
  Topics: remote, impact, 5g, speeds, video, enterprises, enterprise, increased, devices, data, mobile.
• 6 Secrets to Achieving Work-Life Balance, According to HubSpot Marketing Managers - Have you ever heard the phrase, "If you love your job, you'll never have to work again."?
  Topics: marketing, life, hours, high, schedule, according, worklife, managers, working, manager, hubspot, balance, personal, need, impact, secrets, achieving, work.
• 60% of German retailers don’t want Black Friday - Black Friday is popular in Germany, where numerous online and physical retailers throw around discounts. But many retailers prefer there was no Black Friday at all. Still, they are captured by the attention this holiday keeps attracting. Traditionally, the most busy shopping days in Europe took place just before Christmas.… Continue reading
  Topics: dont, question, retailers, think, stronger, thinks, german, impact, black, shopping, consumers.
• 60% of People Are Sticking With Facebook, Even After the Latest Data Breach [New Data] - When Facebook announced last Friday that tens of millions of user accounts had been compromised in a data breach, many of us wondered: Is this the end of the social network giant as we know it?
  Topics: breach, using, facebook, understand, data, users, accounts, latest, sticking, user, impact, security.
• 7 Request for Approval Emails to Make Client Communication Easier [Templates] - When you've got an important email to write, it can seemingly take hours. You write, revise, delete, and agonize over every word, link, and even your email signature.  And if you are selling your staff's time in the form of the billable hour, this can be a huge waste of resources. 
  Topics: communication, link, request, date, templates, results, think, website, work, working, approval, easier, impact, client, emails, design, project.
• 7 Ways Big Data Will Impact Ecommerce in 2020 - As ecommerce grows, so does the data that is stored. Only a fraction of that data is utilized, however. But data scientists are getting better at merging, standardizing, and analyzing. What follows are my data predictions for ecommerce for 2020.
  Topics: human, marketing, data, customer, ecommerce, variations, using, big, merchants, worldwide, customers, impact, tasks, ways.
• Agoda axes 1500 staff as Covid-19 crisis decimates bookings - Asian online travel agency and metasearch engine Agoda has shed 1500 staff in a major downsizing brought on by the impact of the coronavirus pandemic.
  Topics: covid19, resort, ceo, decimates, travel, cuts, staff, agoda, brown, industry, axes, impact, week, decision, bookings, crisis.
• Amazon is turning 25 – here’s a look back at how it changed the world - A quarter of a century ago, on July 5, 1994, a company, which shared a name with the world’s largest river, was incorporated. It sold books to customers who got to its website through a dial-up modem.
  Topics: industries, company, stores, look, amazon, amazons, retailing, changed, heres, store, online, impact, shoppers, world, turning.
• Apple’s iOS 15 Will Change Email Marketing - Apple recently unveiled its iOS 15 software, which rolls out this fall. Most of the new features focus on privacy, data tracking, and user security. Two features, "Mail Privacy Protection" and "Hide My Email," will dramatically impact email marketing.
  Topics: privacy, apples, rates, users, marketers, ios, protection, impact, deliverability, change, email, marketing, open.
• Ask an Expert: How Does Artificial Intelligence Impact Ecommerce? - “Ask an Expert” is an occasional feature where we pose questions to ecommerce practitioners. For this installment, we've turned to Gagan Mehra, an international ecommerce consultant and a longtime contributor, who explains artificial intelligence.
  Topics: does, expert, market, questions, recommendations, ecommerce, impact, mehra, neighborhood, ask, data, intelligence, artificial.
• Brexit’s Impact on Business and Ecommerce Shops: How To Sell With Brexit - On June 23, 2016, United Kingdom voters sent shockwaves around the world by voting to leave the European Union in…
  Topics: kingdom, likely, european, shops, ecommerce, uk, sell, united, impact, brexit, shipping, businesses, eu.
• Ccinsight shows Covid-19’s impact on ecommerce - A new project, called Covid-19 Commerce Insight, shows the impact coronavirus Covid-19 has on ecommerce in Europe and the rest of the world. Every day, the tool shows new data at a global and regional level in multiple sectors. The Covid-19 Commerce Insight initiative is a project from Emarsys and… Continue reading
  Topics: data, tools, ecommerce, covid19s, covid19, help, impact, shows, ccinsight, insight, transactions.
• Certified B Corporations Gain Ground in a Changing Business Environment - Certified B Corporations are for-profit companies that have been evaluated by B Lab using rigorous social benefit criteria. The certification is becoming a competitive advantage as consumers, employees, and investors seek out companies that look beyond profits in how they conduct business.
  Topics: certification, certified, environment, corporations, company, gain, b, impact, consumers, homeless, business, using, social, ground, companies, changing.
• Changes to Google Ads Impact Campaign Setup - Google has recently announced three changes that will force advertisers to rethink how they set up campaigns. The changes are: broad match modifier moving to phrase match, responsive search ads becoming the default ad type, the decision to not create alternative tracking identifiers.
  Topics: modified, ads, type, ad, impact, oval, broad, campaign, advertisers, changes, match, setup, google, phrase.
• Charting a New Path Forward: How to Plan Your Ecommerce Investments for the Future - It’s not often that widespread change happens overnight, but that’s how it felt for much of the U.S. in mid-March…
  Topics: ecommerce, investments, advertising, investment, website, future, marketing, impact, retailers, experience, plan, forward.
• Charts: Social Media’s Impact on Ecommerce Revenue - Social media's impact on global ecommerce revenue varies depending on the platform. Almost half of Pinterest users shop on the site. Pinterest users also generate the highest average order value, at $154, versus other social media channels. Less than 10 percent of Snapchat and Twitter users shop for goods or services on those sites.
  Topics: male, charts, potential, medias, social, snapchat, pinterest, x, impact, revenue, shop, users, order, ecommerce.
• Do Contactless Payments Impact Vulnerable Consumers? - Many brick-and-mortar merchants have implemented tap-to-pay systems during the pandemic. Customers and employees, fearing the spread of the coronavirus, are wary of handling cash and coins. But refusing cash payments has societal implications as it assumes all consumers have access to a smartphone or credit card.
  Topics: consumers, impact, cash, merchants, contactless, payments, customers, vulnerable, businesses, accept, credit, refusing, bills, access.
• Ecommerce Lessons from the 2008 Crash - Back in 2008, just before the Great Recession, I was managing a thriving ecommerce business selling jewelry supplies to crafters, artisans, and professional jewelers. More than 30 percent of our revenue came from selling sterling silver at a very high margin.
  Topics: likely, crash, products, change, suppliers, product, ecommerce, customers, critical, impact, lessons, recession, forced.
• Experience-driven commerce and its impact on B2B - Great CX is rooted in personalization, and the goal of “one experience per customer” through effective implementation can transform B2B ecommerce solutions to deliver high ROI. This article addresses how brands and businesses can connect content, context and commerce for better ROI.
  Topics: team, marketing, technology, commerce, effective, b2b, customer, impact, data, context, experiencedriven, content, personalization.
• Here Are the Fastest Growing Categories and Highest Selling Products Right Now - With all the change that’s gone on in the last two months, it’s been hard to know what products are worth selling and what products aren’t. While demand in some categories has skyrocketed like never before, other niches that are usually very stable have seen demand dip. Now that the […]
  Topics: growth, items, categories, sell, products, popular, highest, theyre, coronavirus, item, product, selling, impact, category.
• How Apple's iOS 14.5 Release Could Impact Advertisers - Imagine this: You run a successful online store and have a sleek app that makes shopping a breeze.
  Topics: users, app, mobile, user, ios, release, advertisers, apple, impact, privacy, apples, data, tracking.
• How Apple's iOS 15 Could Impact Email Marketers - As one of the HubSpot Blog's email marketers, one of the key metrics I use to measure email success is open rate.
  Topics: users, open, marketers, content, rates, apples, email, privacy, impact, mail, tracking, ios.
• How Brand Management Has a Direct Impact on Your Bottom Line - If your business was a person, your brand would be its personality. It’d be how you introduce yourself to new friends (er, customers) and how you build a trusting relationship with them. Your brand is a living, breathing entity … and it’s your job to help it grow and improve.
  Topics: include, notable, brand, management, line, branding, assets, company, impact, agency, marketing, direct, customers.
• How to Deal With a Toxic Work Environment, According to Science [Infographic] - A toxic work environment can impact your physical health, mental health, and overall level of happiness at work. As a result, it can compromise the quality of work you produce -- which can negatively impact both your team, and your career.
  Topics: work, according, environment, negativity, workplace, protecting, help, impact, deal, toxic, science, team, infographic, health, partly.
• How to Maximize Your Marketing Efforts with These High-Impact Techniques - As a marketer, I'd like to believe all my marketing efforts are high-impact.
  Topics: highimpact, impact, marketing, efforts, social, media, techniques, brand, maximize, instance, create, linkedin, youre.
• How to diagnose and treat machine learning models afflicted by COVID-19 - Machine learning models for predicting behavior will need to change, and companies should take a proactive approach to leveraging new technology that can help with these fluctuations.
  Topics: treat, covid19, learning, machine, techcrunch, ml, impact, need, diagnose, surrounding, business, economic, models, stages, behaviors, afflicted.
• How will EC plans to reboot rules for digital services impact startups? - There's a chance for broader perspectives on platform power to shape the next decades online, and much more besides.
  Topics: platform, rules, speech, safety, content, scale, plans, online, public, services, reboot, startups, digital, impact, illegal, lawmakers, ec, techcrunch.
• Impact of Covid-19 on 2020 Startup Investments, IPOs - Initial public offerings underperformed in the last half of 2019 and the first quarter of 2020. That set the stage for an undesirable climate. Then came Covid-19.
  Topics: covid19, capital, companies, impact, ipos, startups, billion, startup, market, investments, earlystage, venture, ipo.
• Internet of Things (IoT) and its positive impact on ecommerce - The Internet of Things (IoT) is impacting every sphere of personal and public life. The connected ecosystem of devices, sensors and applications is continuing to make great value additions to our life. From workplace collaboration to smart manufacturing to connected on-field employees, IoT and connected devices are continuing to boost efficiency like never before.
  Topics: customer, products, shopping, preferences, sensors, iot, connected, ecommerce, internet, positive, impact, stores, things, devices.
• JD and Dada Group to hire 35,000 staff to support SMEs - Chinese online giant JD and its on-demand delivery platform Dada Group, will provide 35,000 jobs during the coronavirus epidemic to minimise its impact on employment.
  Topics: jd, online, group, support, hire, dada, partner, temporary, positions, jobs, smes, impact, staff.
• Jet co-founder Nate Faust is building a more sustainable e-commerce experience with Olive - Nate Faust has spent years in the e-commerce business — he was a vice president at Quidsi (which ran Diapers.com and Soap.com), co-founder and COO at Jet (acquired by Walmart for $3.3 billion) and then a senior vice president at Walmart. Over time, he said it slowly dawned on him that it’s “crazy” that 25 […]
  Topics: retailers, impact, ecommerce, delivery, jet, techcrunch, experience, environmental, shoppers, products, sustainable, packaging, weekly, building, faust, olive, cofounder, nate.
• Jungle Scout raises $110M, acquires Downstream Impact to help 3rd parties sell on marketplaces like Amazon - There has been a rapid proliferation of roll-up companies armed with wallets full of money to consolidate promising smaller merchants that sell on Amazon and other marketplaces, the idea being to create economies of scale to help them sell more effectively and grow. Today, a company that is somewhat doing the opposite — building tools […]
  Topics: building, parties, techcrunch, advertising, scout, impact, marketplaces, tools, amazon, jungle, help, growing, company, downstream, raises, companies, sell.
• Learn From a Google Rater: The Impact of Intents and Results Diversity in Content Strategy - For about 10 years now, Google has relied on an army of human evaluators to provide feedback and critical insights on countless experiments run by the search engine. The core of the job is to rate the relevance of search results based on a user’s search query and, to assign a rating, Google raters must strictly follow the instructions provided in a document known as General Guidelines.
  Topics: likely, results, impact, intents, google, search, intent, diversity, user, learn, looking, pizza, query, content, strategy, rater.
• Live streaming drives growth for Chinese online fashion retailer Mogu - Chinese online fashion and lifestyle retailer Mogu says its live-streaming broadcast formats doubled in the last quarter, driving a 7.8 per cent rise in group Gross Merchandise Volume (GMV) last year to US$2.6 billion.
  Topics: chain, fashion, growth, live, online, synergies, lvb, mogu, kols, impact, supply, drives, quarter, streaming, chinese, retailer, outbreak, pool.
• Mobile’s impact on holiday shopping and how to compete next season - Based on Mobify's 2018 Q4 Mobile Commerce Insights Report, here are three marketing tactics retailers for a profitable 2019 holiday shopping season.
  Topics: revenue, offer, mobiles, mobile, shoppers, christmas, impact, holiday, season, site, purchasing, shopping, compete.
• Personalisation at scale: how to start -   Every marketer, regardless of industry, knows they need to be personalising their campaigns. With an average of 7 screens per home, there is a consistent stream of engagement, most of which is already tailored to the tastes of the consumer - what they watch, what music is suggested to them and where to stay on holiday. Their expectation is that all their email messages will be crafted with them in mind. So where do you start? What do you focus on? Personalisation is hard, and looks like it’ll continue to become tougher. For retail marketers, especially, the challenges seem to pile up alongside customer expectations.
  Topics: start, scale, messages, content, customer, personalisation, customers, impact, journey, campaigns, experience.
• Privacy Changes on Apple Devices, Chrome Will Impact Targeted Advertising - Privacy-related changes impacting Apple mobile devices and Google's Chrome browser will make it more difficult for businesses to target advertising at specific customers across platforms, applications, and devices. At issue are two separate technologies that are connected because of their privacy implications.
  Topics: ios, privacy, app, apple, changes, idfa, devices, targeted, user, advertising, safari, ahene, facebook, advertisers, google, chrome, cookies, impact.
• Research shows shoppers still buying apparel despite Covid-19 - Consumers are still buying apparel despite the impact of the coronavirus pandemic, according to new data released by international research firm GlobalData.
  Topics: pandemic, shows, buying, lockdown, apparel, despite, research, impact, clothing, younger, social, uplift, shoppers, covid19, retailers, outbreak.
• Sales Tax Pro on Impact of Supreme Court’s Wayfair Decision - For roughly 200 years, the U.S. Supreme Court has resolved disputes arising from companies selling products across state borders. A notable case occurred in 1992 when the state of North Dakota ...
  Topics: tax, impact, wayfair, court, state, dakota, supreme, sales, pro, courts, law, quill, south, decision, states, physical.
• Technical SEO: 15 Critical Areas That Impact Performance - The technical aspects of search engine optimization can seem mysterious, especially for content marketers. But it doesn’t have to be that way. The 15 areas below cover the major areas. 15 ...
  Topics: critical, performance, site, seo, pages, urls, sure, areas, content, tags, engines, impact, search, technical, google.
• The 5 C’s of Ecommerce Marketing - The 5C marketing framework provides a structured way to evaluate and describe a business's position in a market. The framework, applied consistently, could guide decisions as the business promotes its brand and products.
  Topics: competitive, identify, cs, company, marketing, business, ecommerce, customer, impact, framework, market, analysis.
• The GDPR: Its Impact on Brands and Benefits to Consumers - Online activities generate data that can be collected, stored, and shared. Shopping online, interacting with social media, installing mobile apps...
  Topics: impact, million, protection, gdpr, data, consumers, companies, consumer, countries, european, brands, privacy, benefits, practices.
• The Impact of California Prop 65 on Ecommerce - California cancer and birth-defect warning requirements that took effect in August 2018 have stopped at least some online merchants from selling products to state residents.
  Topics: chemicals, prop, california, businesses, chemical, listed, ecommerce, warning, product, impact, products.
• The Impact of The Supreme Court’s Ruling in South Dakota v Wayfair - This week, the Supreme Court issued a long-awaiting ruling in South Dakota v Wayfair, Inc. Given the interest in this…
  Topics: bigcommerce, supreme, impact, court, internet, ruling, states, south, dakota, state, sales, online, courts, tax.
• The Shopify Effect: How Entrepreneurs Are Changing the World - When an entrepreneur starts a business, they create a ripple impact that can change lives, communities, and the world. That’s the Shopify Effect.More
  Topics: effect, small, organic, entrepreneurs, world, business, changing, merchants, blue, employees, shopify, impact.
• The True Impact of Social Analytics on B2B Funnels - For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel.
  Topics: social, lead, impact, tofu, data, analytics, sales, funnel, leads, funnels, media, marketing, true, b2b, content.
• The chatbot impact on ecommerce - Ecommerce has transformed successfully to the needs of the modern-day consumer through user-friendly integrations such as live chat support. Addressing customer queries in real time not only gives instant feedback but also builds a strong connection with one’s audience who are highly likely to share a positive experience.
  Topics: impact, purchase, agents, experience, chatbot, customers, important, chat, ecommerce, live, customer, service.
• The evolving impact of IoT on the web - IoT revolutionizes and deploys major industries to turn their traditional processes into smarter ones. We can anticipate that the IoT should make vital changes which would take web improvement to the next level. This article highlights how IoT is changing the face of web design and web development.
  Topics: evolving, websites, need, gadgets, iot, impact, user, development, designing, web, businesses, sensors.
• The impact of Covid-19 on consumer trends in Europe - The Covid-19 pandemic has drastically changed the way we shop online and offline. Food retailers have benefited from it, while omnichannel non-food retailers are just starting to recover. How has the coronavirus impacted consumer trends in Europe? It seems that four in ten consumers in Europe have experienced a decrease… Continue reading
  Topics: covid19, europe, consumer, retailers, pandemic, consumers, spending, online, trends, buying, planning, groceries, grocery, impact.
• The impact of Covid-19 on ecommerce - 2020 was a challenging year for many. At the same time, ecommerce grew like never before. What can we expect from 2021? SearchNode published a new report on the latest ecommerce trends and the impact of Covid-19. Last year, SearchNode published a report on ecommerce trends in 2020. Of course,… Continue reading
  Topics: online, course, sales, ecommerce, physical, say, supply, companies, covid19, impact, retailers.
• The impact of the Suez Canal blockage on ecommerce - The Suez Canal blockage, from 23 until 29 March, doesn’t just affect the Egyptian economy or the global shipping industry. Around 12 percent of global trade passed through the canal, so a lot is affected by the blockage. The delay will strongly impact on ecommerce orders placed by European consumers.… Continue reading
  Topics: ecommerce, goods, given, delay, canal, global, trade, shipping, blockage, impact, suez.
• The psychological impact of an $11 Facebook subscription - Would being asked to pay Facebook to remove ads make you appreciate their value or resent them even more? As Facebook considers offering an ad-free subscription option, there are deeper questions than how much money it could earn. Facebook has the opportunity to let us decide how we compensate it for social networking. But choice […]
  Topics: users, facebook, wouldnt, features, pay, zuckerberg, impact, afford, psychological, ad, subscription, ads.
• Trendyol: 347 million products in 2020 - About 98,000 businesses and 1.1 million individuals sold a total of 347 million products on Trendyol last year. The popular Turkish ecommerce platform also contributed to the creation and retention of 1.1 million jobs in Turkey. In the same period the number of active customers on Trendyol increased significantly, from… Continue reading
  Topics: platform, trendyol, turkish, turkey, ecommerce, products, million, sellers, popular, impact.
• Tse Sui Luen profits plummet as Hong Kong protests impact sales - Tse Sui Luen profits plummeted in the first half as Hong Kong protests took their toll, especially during the September quarter.
  Topics: china, trade, stores, retail, cent, luen, hong, mainland, sales, plummet, network, protests, kong, impact, profits, sui, tse.
• U.K. merchant on likely impact of Brexit - Large companies and suppliers that import goods may be affected by increases in tariffs. There could be delays in receiving the goods. But this should not affect small to midsize merchants. And most of the problems will likely occur between the U.K. and mainland Europe.
  Topics: vat, merchant, brexit, longer, change, impact, shipping, sales, eu, import, uk, likely.
• UK consumers want better info around sustainable purchases - Consumers in the United Kingdom want greater transparency and product information around sustainable purchases. Almost two thirds of young consumers would even reconsider their purchasing decision if retailers better communicated the impact they have on the environment. Sustainability is a very important element in today’s purchase decision process. More and… Continue reading
  Topics: impact, consumers, better, purchases, purchase, packaging, reconsider, uk, sustainable, product, info, retailers.
• UK’s CMA clears Amazon’s 16% Deliveroo stake, says COVID-19 impact less severe than initially thought - More than a year after Amazon announced that it would be lead a $575 million investment into UK food delivery startup Deliveroo, the country’s competition regulator, the CMA, has finally announced that it has provisionally cleared the deal, without any additional remedies (that is, requests to alter the terms), saying that it does not pose […]
  Topics: covid19, techcrunch, thought, impact, amazon, investment, food, deal, amazons, initially, stake, uks, delivery, severe, cma, deliveroo, competition.
• USPS Woes Could Impact Ecommerce SMBs - The United States Postal Service reported a $4.5 billion loss in the fiscal 2020 second quarter, which ended on March 31. Democratic members of Congress have proposed investing $25 billion to help the USPS. Whatever happens to the agency will likely impact small and mid-sized ecommerce companies.
  Topics: smbs, businesses, woes, service, usps, small, mail, amazon, services, ecommerce, impact, packages.
• What role do marketplaces play in B2B ecommerce? - We caught up with Adrien Nussenbaum, Co-founder and CEO of Mirakl Inc. to get his take on channel conflict and how marketplaces impact B2B ecommerce.
  Topics: ecommerceand, channel, ceo, marketplaces, b2b, play, role, nussenbaum, impact, ecommerce, cofounder, check, conflict, mirakl.
• Will Facebook’s GlobalCoin Impact Ecommerce? - Facebook is rolling out a digital payments system next year that will allow Facebook users (as well as WhatsApp and Instagram users) to pay for goods and services using Facebook’s own cryptocurrency, dubbed “GlobalCoin.”
  Topics: globalcoin, processing, ecommerce, adoption, facebooks, ensure, consumers, price, impact, currency, merchants, currencies, facebook.
• Will the Pandemic Impact Christmas 2020 Ecommerce Sales? - The coronavirus pandemic that shuttered much of the worldwide economy in the first half of this year may yet impact Christmas 2020. In this post, I'll address a few coronavirus-related scenarios and offer suggestions for how ecommerce merchants can assess the potential impact on their company's holiday sales.
  Topics: shopping, ecommerce, report, inventory, impact, retail, pandemic, sales, retailers, holiday, christmas.
• Zalora pursues sustainable fashion ecosystem in Southeast Asia - Zalora is positioning itself as the first online fashion retailer in Southeast Asia to create a sustainable fashion ecosystem, achieving positive change in environmental impact, and inspiring customers to shop in a more conscious way.
  Topics: zalora, customers, southeast, cent, asia, fashion, products, impact, pursues, consumers, sustainable, ecosystem, materials.
• ‘Most retailers unaware of impact of delivery options’ - The majority of UK retailers are not aware of the impact and value that delivery options have. Three out of four consumers leave their shopping card because they don’t like the delivery options, while 47 percent of retailer don’t even know their cart abandonment rate or why consumers leave their… Continue reading
  Topics: consumers, online, shoppers, options, delivery, kingdom, offer, retailers, dont, unaware, impact, free, united.