Top 2024 resources on important
Best important resource in 2024.
Learn more about important to improve your e-commerce strategy.
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100 Essential PPC Statistics Every Marketer Needs to Know in 2023
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The crown weighs heavily on the head of your marketing leadership when making command decisions about resource allocation. The SEO long game is important, but reserving a budget for search engine marketing (SEM) can also be a smart play, including pay-per-click (PPC) marketing.
Topics: statistics, long, marketer, needs, marketing, ppc, important, engine, know, decisions, smart, essential, search, sem. -
14 Cover Letter Templates to Perfect Your Next Job Application
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No one seems to agree on cover letters. How much time do you need to spend perfecting them? Do hiring managers even read them? Is it better to just send in your resume and call it a day?
Topics: application, template, applying, important, templates, job, hiring, perfect, letter, company, experience, youre, cover. -
16 Important Ways to Use Case Studies in Your Marketing
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When you're thinking about investing in a product or service, what's the first thing you do?
Usually, it’s one or both of the following: You'll likely ask your friends whether they've tried the product or service, and if they have, whether they would recommend it. You'll also probably do some online research to see what others are saying about said product or service. Nowadays, 90% of consumers used the internet to find a local business in the last year, and 82% of consumers read online reviews. This shows that the majority of people are looking to peers to make a purchasing decision.
Topics: content, case, marketing, sales, important, studies, inspired, ways, study, product, post, create. -
3 Reasons Online Marketplaces Benefit Entrepreneurs — and Should Be Protected
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No matter what products you sell or which customer segments you court, online marketplaces can and should be an important part of your growth strategy. They're important to entrepreneurs as individuals and our economy as a whole.
Topics: economy, entrepreneurs, small, consumers, important, benefit, customer, online, shop, protected, marketplaces, reasons, support. -
5 Essential Questions to Ask Yourself Before Buying an Online Business
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Many people are drawn to the allure of entrepreneurship, but it pays to know what you're doing before you make the leap.
Topics: ecommerce, buying, questions, important, business, ask, online, team, require, purchasing, starting, youre, need, essential. -
5 Good Ways to Measure Brand Awareness
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Business leaders intuitively understand that brand recognition is important for sales and growth. But it's often difficult for those leaders to know how to expand or improve that recognition. What's needed are reliable ways to measure brand awareness.
Topics: ads, surveys, monitor, important, good, folks, ways, traffic, brand, awareness, features, measure. -
5 Tips to Improve Your Online Store and Grow Your Business This New Year's Eve Season
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Today, creating an online store can be considered one of the most important steps for any entrepreneur.
Topics: eve, channels, online, grow, tips, business, sales, important, customers, current, help, website, season, store, improve. -
6 Content Marketing Skills That'll Only Get More Important
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A few years ago, I got hired as a content marketer at a small web design company.
Topics: marketing, need, skill, content, create, writing, important, critical, youre, skills, write, thatll, marketer. -
6 Essential Influencer-Marketing Truths Every E-Commerce Brand Should Know
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More than a few companies have been burned by the wrong approach. Make sure yours isn't one of them.
Topics: customers, companies, ecommerce, marketing, influencers, platform, important, following, influencer, followers, know, essential, truths, brand, influencermarketing. -
6 SEO KPIs Every Search Marketer Should Know
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Ever since I was first introduced to search engine optimization (SEO), I've had to use it in every role I've had from editorial writing jobs to marketing blogging.
While SEO was never my sole focus, I had to learn how to measure the success of my efforts.
Topics: ad, cpc, organic, search, traffic, marketer, kpis, important, know, seo, campaign, track. -
7 Content Marketing Metrics to Consider for Continued Success
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No business can survive without customers. While customer retention is incredibly important, attracting new customers is essential to growing your business. Because of this, customer acquisition should be a top priority for business owners. This begs the question, how do you get new customers or clients in the literal or figurative door?
Topics: success, marketing, content, continued, youre, consider, potential, youll, google, metrics, business, important, customers. -
71% of German shoppers want to choose logistics company
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More than two thirds of online shoppers in Germany would like to choose which logistics company sends their online order. The most important reason for this is because it enables them to influence the delivery reliability. Another important reason for being able to choose the logistics company handling the delivery,… Continue reading
Topics: delivery, dont, online, order, germany, important, choose, shoppers, german, retailers, logistics, company. -
8 Checkout Optimization Methods For Better Mobile Conversions
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This article dives into 8 checkout optimization methods you can use to create a better experience for shoppers on mobile devices.
Topics: shopping, website, important, way, process, methods, customers, online, mobile, checkout, better, information, conversions, optimization. -
8 Strategies for Writing Product Descriptions That'll Generate Revenue
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I'll admit it -- I love online shopping. Recently, I've been shopping online more than ever.
Topics: description, important, thatll, proof, product, generate, strategies, revenue, descriptions, write, include, visitors, writing, online, social. -
9 B2B Ecommerce Trends to Drive Your Long-Term Sales Strategy
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Ecommerce drove 13% of total B2B sales in the U.S. in 2019. Forrester projected in December that share would reach…
Topics: drive, using, b2b, strategy, digital, buyers, trends, longterm, customer, important, customers, sales, process, ecommerce. -
A Disciplined Approach to Marketing an Ecommerce Business
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The means and methods of driving ecommerce site traffic and conversions are clear. Marketers at mid-sized ecommerce and omnichannel retail businesses know the tactics to employ. Thus the challenge to grow a business is often discipline — not knowledge.
Topics: traffic, growth, company, ecommerce, important, disciplined, business, visitors, marketing, site, team, midsized, approach. -
A Life Altering Diagnosis That Inspired A Luxury Skincare Company
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After Dana Jackson was diagnosed with Lupus she dedicated her career to creating products that repaired her skin and hair. Having bootstrapped the beauty brand Beneath Your Mask, Dana reflects on her journey of building a skincare company from scratch. In this episode of Shopify Masters, Dana shares insights around product development and retail relationships.More
Topics: important, lot, thats, inspired, altering, life, really, product, company, diagnosis, media, social, going, brand, im, luxury, skincare. -
Adjusting Digital Media Strategies in a Changing Business Climate
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We've all been experiencing recent lifestyle changes in 2020 — both personally and professionally.
Topics: campaigns, adjusting, inventory, business, important, climate, strategies, brands, changing, digital, focus, brand, increase, media, continue. -
After Magento 1, build something special
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Magento stopped supporting version 1 this month. Many ecommerce businesses running Magento 1 will be looking for alternatives. There is no shortage of recommendations and advice. Leading contenders include Shopify, WooCommerce, and Open Cart, among others. All have strengths and weaknesses.
Topics: professional, platform, special, important, money, magento, ecommerce, sites, profit, platforms, build, easy. -
Anchor Text: What It Is, Why It's Important & How to Optimize It
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By now, many people are familiar with links.
Topics: image, anchor, optimize, url, text, important, webpage, link, knitting, content, search, keyword. -
Are your fulfillment logistics ready for peak season?
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We're about to embark on peak season when it comes to retail - back to school, Halloween and Christmas are right around the corner. Many brands and retailers will face challenges during this busy time of year, so here are a few tips to help alleviate the stressors when it comes to fulfillment logistics.
Topics: ensure, retailers, peak, season, online, shipping, important, volumes, fulfillment, logistics, retail, ready, plan. -
Brand Strategy 101: 7 Important Elements of a Company Branding Plan
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Just as an architect draws out a building plan before they start building, you need to develop a brand strategy for your business.
Topics: elements, business, plan, strategy, branding, important, brands, customer, purpose, brand, product, old, customers, company. -
Building for Accessibility: How to Make Sure Everyone Can Use Your Store
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As developers and online store owners, we often treat accessibility as a bonus. But it’s really a requirement! Each piece of a website build should be considered from the perspective of all site visitors, no matter their age, capabilities, or impairments. After all, it’s important that everyone can easily use your store and purchase your […]
Topics: important, screen, online, accessibility, site, content, store, using, great, know, text, need, way, web, website. -
Cash Flow Management: Why Cash Flow Can Be Even More Important Than Profit
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Cash flow management is one of many reasons it's so hard to get a new business off the ground, and it becomes even more difficult when there's a crisis. If you're looking for one area to focus on that will have a dramatic impact on your business, this is it.More
Topics: management, revenue, important, flow, business, money, expenses, cash, youll, need, profit. -
Charts: Future of B2B Events
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The pandemic appears to have reset priorities of B2B event attendees and vendors. Both now value digital experiences as much as in-person, according to a recent survey.
Topics: virtual, study, survey, shows, respondents, charts, important, vendors, surveyed, future, events, b2b. -
Chief Operating Officer (COO): Everything You Need to Know About This Important Role
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Most companies have goals related to growth. I’m not sure of many companies that want to make less money or reach fewer people over time.
Topics: operating, experience, officer, company, business, chief, role, companys, coo, growth, important, know, need. -
Cultural Competence: What Is It and How To Develop It At Your Company
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When I went to college, it was the first time I truly interacted with a bunch of people who were completely different from me.
I grew up in Orange County, an almost infamously undiverse, homogeneous place.
It was during college that I was able to broaden my horizons and I quickly realized how important diversity is to every area of life whether it be education, or even business.
Topics: company, diverse, employees, business, important, work, develop, diversity, inclusion, cultural, competence. -
Cybersecurity is a priority for Latin American consumers: report
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A Mastercard study found that consumers have become more proactive and 9 out of 10 say they are aware of cyberattacks.
Topics: latin, cybersecurity, information, mastercard, important, report, data, consumers, priority, american, digital, security, protection, personal. -
Delivery costs most important factor when choosing online stores
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In a major part of Europe, delivery costs are the most important factor for online shoppers who are choosing which online store they will buy from. This doesn’t necessarily mean online customers are fundamentally unwilling to pay for delivery, but the willingness differs per country. Together with research agency YouGov,… Continue reading
Topics: payment, shoppers, costs, choosing, free, pay, online, important, preferred, factor, delivery, consumers, united, stores, respondents. -
Demystifying the Due Diligence Process
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Bill D’Alessandro of ElementsBrands is back on the show today to discuss all the ins and outs of due diligence. Due diligence is the process that you go through when you are purchasing a company, from sending an LOI (letter of intent) to signing the closing paperwork. Bill has bought many companies and knows this topic well, so listen in if you’re looking to buy or sell a company and want to be sure your money is safe. You’ll learn: What due diligence [...]
Topics: demystifying, bill, company, today, diligence, important, dalessandro, youre, youderian, process, understandhow, topic. -
Direct-to-Consumer for B2B Manufacturers: Insights from Ecommerce Experts on How to Launch a DTC Website
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The benefits of direct-to-consumer (DTC) ecommerce are clear: more first-party data on customers, you own the end-to-end relationship and it’s…
Topics: launch, space, product, platform, ecommerce, online, website, channel, directtoconsumers, dtc, important, selling, manufacturers, customer. -
Discount Shipping: Faster and Cheaper Than Ever
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Now, more than ever, quality shipping and handling has become not only fast — within two business days or even next-day delivery…
Topics: delivery, customers, need, discounted, costs, partner, important, couriers, discount, rates, shipping, discounts, right, services. -
Etsy opened offices in Mexico: Here are 21 strategies to provide a first class service
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Good customer service requires more than just saying 'thank you' to your online shoppers.
Topics: etsy, customers, information, mexico, address, service, opened, order, shipping, class, provide, important, questions, business, strategies, customer, store, offices. -
Focus on These 5 Areas If You Want to Build a Successful Ecommerce Business
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Running an online business can give you the freedom to live life on your terms, but only if you know what you're doing.
Topics: order, business, quality, build, areas, freedom, focus, successful, important, right, information, ecommerce. -
Forms Testing: What It Is & How to Do It
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The other day I decided that I wanted to buy some comfortable outfits to wear around the house.
As I was online shopping, I started to fill out my shipping information in the online form.
However, the form had a requirement that the "City" field could only be 20 characters long. Now, the city I live in is three words, and 22 characters typed out.
Topics: form, users, online, requirements, elements, user, test, forms, important, set, testing, copy. -
From Idea to First Customer: Choosing an Audience
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Starting an online store? Follow our guide to your first customer! Find your perfect audience and set yourself up for long-term success.
Topics: values, needs, customer, business, customers, products, idea, group, important, youre, decisions, choosing, audience. -
Get to Know the New WooCommerce Home Screen
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The latest WooCommerce release introduced a new Home screen, which acts as the headquarters for your online store. See how it makes store management easier.
Topics: screen, tasks, working, notifications, know, access, store, important, woocommerce, shop, sales. -
Ghostwriting 101: Tips from Bloggers Who've Done It
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As someone who has done it in the past, ghostwriting can certainly be a bit spooky at first.Wondering whether you're doing your subjects and their ideas justice can run a chill down your spine.
From my perspective, taking the fear out of ghostwriting comes down to knowing when to use your subject's voice or your own.
Topics: subject, youre, subjects, bloggers, person, write, tips, writing, important, voice, whove, piece, ghostwriting. -
Header Tags: What They Are and How to Use Them
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When I first started blogging, I had no idea how to structure my posts to rank for search engines, or even why it was important.
Topics: points, h1, title, page, using, tags, important, tag, post, header. -
How Can Retailers Survive a Cyberattack? Build Forgivability.
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As more businesses grew their sales online during the COVID-19 pandemic, something more sinister was also growing — ecommerce fraud.…
Topics: retailers, target, protect, responded, survive, customers, measures, cyberattack, security, information, forgivability, build, important. -
How Ethey Is Scaling A Zero-Waste Meal Delivery Business Beyond $100 Million
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The Americana food industry creates $240 billion dollars worth of waste every year. Nick Spina wanted to change that. So he launched Ethey, a zero-waste ready-to-eat meal delivery company that prevents one pound of food waste for each meal. In this episode of Shopify Masters, Nick tells us about his journey of finding the ideal production facility and launching a successful subscription model.More
Topics: scaling, important, thats, meal, able, challenges, business, right, delivery, zerowaste, lot, million, going, ethey, really, dont. -
How Polish B2B companies buy and sell online
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About three in four business-to-business companies in Poland sell their products or services online. The majority of those retailers have been involved in ecommerce for over five years now, while half of Polish B2B companies also operate internationally. These are some of the most important takeaways from the recently released… Continue reading
Topics: polish, companies, online, sales, ecommerce, important, company, sell, buy, b2b, products. -
How To Write Product Descriptions To Grow Online Sales
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No matter the size of your online store, product descriptions play a key role in your ecommerce business. Effective product…
Topics: important, points, product, details, best, online, description, examples, know, descriptions, customers, template, writing. -
How We Prioritized Which Review Sites We Care About at HubSpot
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This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.
HubSpot CEO Brian Halligan has said it many times: More businesses die each day from overeating than from starvation. They spread themselves across so many different priorities that it becomes impossible to gain major traction with any of them.
Topics: prioritized, different, score, site, scoring, customer, sites, criteria, hubspot, important, review, care. -
How to Create Landing Pages for Real Estate [+Examples]
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When people are looking to buy or rent a new house, what's the first thing they do? That's right, they go online.
In fact, 51% of home searches start on the internet. People search Zillow, Apartments.com, Redfin, and local real estate websites.
Additionally, people also turn to the internet when they want to value their home or learn more about the real estate market.
Topics: real, search, capture, page, estate, create, form, pages, examples, type, landing, important, simple. -
How to Create a Strong Brand for Your Ecommerce Business
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Build a strong brand so you can take your business to the next level. This article will teach you how to build a strong brand for your ecommerce business.
Topics: brand, ecommerce, strong, help, youre, need, business, audience, vision, branding, things, important, create. -
How to Design Your Ecommerce Site for More Conversions
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To increase conversion rates on your ecommerce website, no part of the customer journey can be overlooked. From your landing page to your checkout page, every aspect of your ecommerce website needs to be carefully designed.
But cultivating a user journey that successfully balances an enjoyable shopping experience with a clear path to conversion is easier said than done.
Topics: cta, customer, conversions, customers, important, page, design, site, checkout, website, product, ecommerce. -
How to Host a Twitter Chat That Connects with Your Audience
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A Twitter chat, or TweetChat, is a virtual meeting or gathering of people on Twitter to discuss a common topic.
Topics: twitter, tweetchat, great, host, questions, important, connects, way, topic, chat, sure, audience. -
How to Identify a Brand Character for Your Company
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When it comes to branding, one of the most important aspects is creating a brand character. This is the personality that represents your company. It can be helpful to think of this as an actor who plays your company's role in all marketing materials and communications.
Topics: company, characters, important, audience, character, personality, marketing, bird, brand, identify, youre. -
How to Improve Customer Relationships Through Omnichannel
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Omnichannel is more than just a trend.
Topics: customers, great, relationships, experience, important, omnichannel, companies, simple, improve, purchase, customer, company. -
How to Improve Organizational Skills at Work
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When you're working at a new job or trying to get a promotion, you need to be organized. While you might list organizational skills on your resume, putting that skill into action is a little harder.
Having organizational skills means that you can meet deadlines and be efficient in your workflow management. In fact, organizational skills can be synonymous with energy and time management in most cases.
Topics: skills, improve, meetings, organizational, work, list, tasks, important, help, organized, youre, need. -
How to Start an Online Store: The Help You Need To Get Yours Up and Running
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There are currently 7.1 million online retailers in the world with 1.8 million in the United States alone. And more…
Topics: brand, start, quickly, website, product, online, business, choose, customers, important, products, store. -
How to Win Friends and Influence People
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When you think about the most iconic self-help books, Dale Carnegie’s How to Win Friends and Influence People often surges to the top of mind. The delightful read is packed with entertaining stories from successful politicians, businesspeople, and students who excelled at communicating. How to Win Friends and Influence People […]
Topics: dale, influence, win, instead, friends, dont, review, important, person, way, carnegie, chapter, book. -
How to Write the Perfect Page Title With SEO in Mind
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If you're asking "what is a page title in SEO?" and wondering how it can work for you, you're not alone.
Whether you write your page title first or save the best for last, your business relies on the impact of a great headline.
Topics: search, important, seo, perfect, titles, dont, title, mind, toaster, write, users, page, tag. -
How, Where, & When to Find an App Developer for Your Business
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A few years ago, I was on the myVEGAS app playing the slot machines. This is one of my favorite apps because I can play a game for free and redeem rewards like free hotel rooms and free buffets in one of my favorite places — Las Vegas.
As I was getting some free spins, I thought to myself, "I wonder how this app was made … "
Topics: team, understand, app, developers, business, important, looking, youre, work, process, developer. -
Important Factors Your Ecommerce Business Should Consider Before Migrating To Magento
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Magento has an outstanding reputation as an ecommerce platform. First released in 2007, it is a tried-and-true option for enterprise…
Topics: ecommerce, important, consider, bigcommerce, migration, magento, team, development, platform, migrating, need, brands, business, factors. -
Increase Sales With These Market-Expansion Strategies
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Expanding into new markets brings great opportunities and sometimes unexpected challenges. Here are some areas to research before deciding the next steps for your business. Though the world has become more interconnected thanks to the internet, air travel, and other technological advancements, there are still many local cultural, economic, and geographic differences. And while tapping […]
Topics: payments, important, markets, increase, market, ad, rules, countries, fraud, business, sales, strategies, expansion, local, country. -
Is Your Company Prepared for What's Ahead for Ecommerce in 2023? Here's What You Need to Know.
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Content is still a powerful proponent in creating a strategy that is both creative and effective. Utilizing tactics in storytelling and maintaining an analytical approach can certainly guide a mediocre campaign to becoming a successful bombshell for a company.
Topics: ecommerce, sales, media, company, know, customers, important, social, heres, need, whats, prepared, customer, content, ahead. -
Key Ecommerce Trends That Can Take Your Business to the Next Level
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Ecommerce brands need to be prepared for the coming disruptions to succeed in their chosen industry. The trends described below are those I believe will have the most influence in the coming year.
Topics: customers, customer, product, important, social, brands, marketing, key, media, business, trends, ecommerce, level. -
Leveraging customer feedback and data to iterate on your product
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We held a panel during Disrupt with Jean-Denis Grèze of Plaid, Stephanie Mencarelli of InVision and Pete Thompson of eBay on being data driven, segmenting your user base, iteration speed and more.
Topics: iterate, data, youre, segmenting, mencarelli, customer, techcrunch, forms, leveraging, feedback, thompson, say, important, things, product. -
Omnichannel startup CitiXsys launches Asian foray
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Fresh from a US$20 million funding injection, omnichannel-solutions startup CitiXsys plans to open six offices across Asia.
Topics: citixsys, foray, local, business, offices, startup, worlds, asian, today, launches, omnichannel, region, partner, important, asia. -
Pre-Launch Checklist: The Essentials
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Your website’s designed, you have all of your products created, and you’re ready to launch your eCommerce site. But with how much work goes into launching a new online store, it can be easy to miss something. Who knows, you may even be missing something you didn’t know you were supposed to do! Forgetting a […]
Topics: important, essentials, check, website, site, checklist, products, customers, page, customer, ecommerce, product, sure, launch. -
Predictive Lead Scoring: What It Is and Why It's Important
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If your marketing team and the systems you have in place to attract leads are working properly, you’re likely seeing anywhere from 10s to 1,000s of new leads each week. If you’ve got a robust sales team, they may be able to contact every single lead within a few hours.
Topics: lead, customers, data, contact, scoring, marketing, prospects, sales, leads, important, predictive. -
Prioritize Ecommerce Tasks with the Eisenhower Matrix
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The Eisenhower Matrix organizes your to-do list based on each task's relative importance and urgency. The model requires you to think about how a task can impact the overall business. It can also encourage long-term planning.
Topics: important, urgent, task, list, prioritize, tasks, quadrant, hole, eisenhower, matrix, ecommerce. -
Robots.txt: The Deceptively Important File All Websites Need
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The robots.txt file helps major search engines understand where they're allowed to go on your website.
Topics: pages, bots, important, website, disallow, search, crawl, robotstxt, engines, file, need, directive, deceptively, websites. -
SERP Features and the Most Important to Leverage
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Marketers looking to increase their brand visibility should consider how Google crawls their websites. They have to think beyond the product and consider how prospects search for it — and the solution lies with a proper understanding of SEO and SERP features.
Topics: features, serp, provide, information, google, local, better, leverage, results, packs, important, search. -
Security over convenience when paying online
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Consumers in Europe think security is more important than convenience when it comes to paying online. But in the UK, the difference is quite small. Over half of Brits chose security, while 43 percent selected convenience. This is one of the conclusions from the report ‘Security vs convenience in the… Continue reading
Topics: france, online, consumers, important, uk, security, convenience, paying, spain, germany, shopping. -
Should Marketers Optimize for Bing? [Data + Expert Tips]
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When you think about search engine optimization (SEO), one major search engine probably comes to mind: Google. But what about Bing SEO?
Topics: search, content, bings, optimize, marketers, bing, seo, website, data, google, important, websites, help, expert, tips. -
Social Media Impressions vs. Reach: What's More Important?
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Let's talk about social media metrics.
When counting engagement, there are two terms you should know: reach and impressions.
Topics: facebook, vs, user, number, impressions, ad, times, social, whats, media, important, reach, content. -
The 4 Most Important Pages on Your Website (& How to Optimize Them)
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When you're knee-deep into the design of your website, it's hard to admit this fact: Some of the pages on your website are more important than others.
Topics: optimize, website, cta, important, user, blog, hubspot, business, contact, information, page, pages. -
The Best LinkedIn Articles + Expert Insights
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With LinkedIn Pulse discontinued, it can be difficult to find the best articles on the platform now that they are no longer available in one place.
Topics: linkedin, best, stress, rest, important, insights, marketing, expert, articles, things, job, women, looking, work. -
The Daily Routines That Are Helping These Dropshippers Through Lockdown
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It’s mid-April, and here in Berlin we’re about four weeks into social-distancing restrictions due to the COVID-19 pandemic. Or wait, is it five weeks? By this point days and weeks have lost all meaning. They’ve blurred into a long stream of searching the kitchen for snacks, episodes of Tiger King, […]
Topics: dropshippers, routines, lockdown, important, helping, feel, ios, business, mind, video, day, daily, using, problems. -
The Guide to Successful Silent Videos for Facebook Video Ads (+ Examples)
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In recent years, Facebook has become a powerful platform for posting, sharing, and watching videos. In fact, nowadays, people watch more than 100 million hours of Facebook videos on a daily basis.
Topics: silent, facebook, guide, important, successful, ad, video, ads, need, videos, seconds, examples, create. -
The Movember Movement
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Did you know that November is Movember?
Movember is a movement around men’s health. It all started when two friends met at a bar and wanted to bring back the mustache. They got 30 of their friends to grow out mustaches for 30 days in November, which was a fun bonding experience between the group of men.
The mustaches led to many conversations and caused a lot of reactions and conversations around the types of mustaches men were growing. The friends decided to turn it into a movement, called Movember, which evolved into “changing the face of men’s health.”
Movember is a global movement of over 5 million people in 20 countries who’ve raised $1 billion for men’s health initiatives in 2021. As a company, we have raised $2,848 which we are matching to donate a total of $4,848. We decided to support Movember, to help break the stigma, silence and create space for people to talk about their mental health. Movember has supported us through the process, by providing us resource material, and a speaker to engage with employees on the importance of cancer prevention and mental health.
Since 2003, Movember has helped fund 1,300 men’s health programs for prostate, testicular, and mental health including suicide prevention.
The goal is to have men live longer, happier, and healthier lives. Research shows men are less proactive when it comes to accessing their healthcare needs, so the movement seeks to break down some of the barriers.
Testicular cancer is the most common form of cancer in men aged 15-39. “I can’t stress this enough, know the symptoms,” says Shea Theodore, a Canadian professional ice hockey defense man for the Vegas Golden Knights of the National Hockey League. Shea was diagnosed with Stage 1 Testicular Cancer. He emphasizes how important it is for men to know what feels regular and act when they notice a change.
Prostate cancer is more commonly diagnosed in older men, it is the number one diagnoses for those aged 65 years and older. Early detection is key for prostate cancer treatment. Men should go in for a PSA blood test by the age of 50, and talk to their doctor about how to spot symptoms for early detection.
Movember’sofficial slogan for Mental Health is “Have a convo, save a bro.” Mental health and suicide prevention is one of the biggest health issues impacting men today.
Mental Health impacts the day-to-day, and can be adversely affected from a stressful week, or from a bigger issue such as a job loss, or a divorce. It is important to spot the signs, since men tend to ‘mask’ how they feel. It’s crucial for men to know the signs and be able to ask for help.
The Movember movement offers free online mental health tools designed to provide guidance on how to support the men in your life who might be struggling. One of these tools is the ALEC framework, (Ask, Listen, Encourage, Action, Check-In) designed as a launching pad to begin conversations about personal health. For more information visit conversations.movember.com and act.
Movember is more than a mustache; it’s important to recognize men’s health and raise funds to help the men in our lives.
For more information, visit the Movember website.
Topics: important, mental, movement, health, cancer, know, movember, men, mens, mustaches. -
The Pandemic's Most Booming Businesses Might Surprise You
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Consider ways to capitalize on the growth of certain industries during the pandemic.
Topics: search, pandemics, booming, website, business, youre, surprise, online, right, businesses, great, sector, important, industry. -
The Plain English Guide to Return on Ad Spend (ROAS)
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As a writer, I've never been very good at math. I know … shocking.
Most marketers can relate because as a bunch, we tend to be better at English and history than math and science.
However, as a marketer, we need to be able to analyze data and calculate the effectiveness of an article or campaign, even though math might not be our strong suit.
Topics: campaign, important, cost, spend, plain, return, data, english, roi, ads, ad, roas, guide. -
The Psychology of an Online Shopper
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Why do people buy? How do you persuade them? What images should you use? Make more sales by designing your site using the psychology of an online shopper.
Topics: products, important, shopper, theyre, customer, online, psychology, product, provide, customers, site, website, way. -
The Ultimate Guide to Performance Management: 5-Step Process and Best Practices
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Peter Drucker once described customers as the "most important stakeholders." While this may be true, your customers are dependent on one thing.
Topics: goals, best, employee, important, practices, employees, guide, customers, organization, 5step, performance, management, need, process, ultimate. -
The Ultimate Round-Up of Content Marketing Tips
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There are nearly five billion active internet users and over four billion social media users worldwide — simply put, that's a ton of opportunity for your brand to engage with an audience and achieve massive growth for your business.
Topics: brand, content, marketing, ultimate, create, dont, blog, youre, audience, roundup, strategy, important, tips. -
The chatbot impact on ecommerce
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Ecommerce has transformed successfully to the needs of the modern-day consumer through user-friendly integrations such as live chat support. Addressing customer queries in real time not only gives instant feedback but also builds a strong connection with one’s audience who are highly likely to share a positive experience.
Topics: impact, purchase, agents, experience, chatbot, customers, important, chat, ecommerce, live, customer, service. -
Time-Tracking Dice to Help You Prioritize the Important Things
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From closed beta to successfully-funded Kickstarter to start-up with $1 million in funding, Timeular is on a mission to help people track their time and make it count with a multi-sided, customizable device. Raise your hand if you could do with a little more data on how you spend your days! And read on for […]
Topics: track, work, important, woocommerce, shipping, timetracking, tracker, timeular, goal, things, help, prioritize, dice, need. -
Tips for responding to negative reviews [infographic]
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Consumers read reviews, they also read how a company responds to the reviews. As a business, your response is a way to communicate with current and future customers how much value your company places on great customer service. This latest infographic addresses the different ways a company can respond to negative reviews through real-world examples and templates.
Topics: important, tips, replies, business, customers, read, responding, negative, infographic, reviews, customer, way. -
Visitors Seek Effortless Navigation and Design
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Consumers in the West read and write from left to right. Website navigation using that natural tendency is effortless and less stressful for visitors.
Topics: navigation, effortless, guiding, important, website, eyes, elements, zigzag, right, left, page, visitors, design, look, seek. -
Website Redesign: An 8-Step Checklist to Achieve Your Marketing Goals
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Undergoing a website redesign can be an exciting time, as you’ll have a fresh chance at capturing a new market for your business. Since it can be a big project, we’ve compiled a checklist of things you need for your website redesign to achieve all your marketing goals.
Topics: 8step, business, goals, customer, doing, website, need, achieve, marketing, important, metrics, redesign, websites, checklist, design. -
What Are YouTube Tags & Why Are They Important?
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YouTube is the second largest search engine in the world, so keyword-optimizing your videos on the platform is just as important as keyword-optimizing your blog posts for Google.
Topics: score, tag, video, videos, youtube, keyword, target, tags, search, keywords, important. -
What Consumers Want to See on Company Websites [New Data]
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For many businesses, a website is undeniably critical for reaching new audiences — and is often the first impression someone will have of your brand.
Topics: element, website, consumers, data, design, dont, pages, websites, customers, company, important, information, consider, business. -
What Is Attribution Modeling and Why It’s So Important
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As a marketer, you know how many avenues there are for your prospects and customers to interact with you throughout the buyer’s journey. These avenues refer to channels (e.g. PPC, your website, email campaigns, social media) and touchpoints (e.g. specific ads, blog posts, social media posts, emails). Marketing attribution modeling can help you determine the impact of all of those marketing efforts.
Topics: channels, attribution, marketing, important, gives, credit, touchpoints, touchpoint, buyers, modeling, channel. -
What Is Market Share & How Do You Calculate It?
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In the marketing industry, you've likely heard the term "market share" from time to time, but what does it mean? Why is it necessary, and how is it calculated?
Topics: understand, industry, revenue, increase, customers, calculate, total, important, market, share, company. -
What Is a Blog Category and Why Are They Important for Your Blog?
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Do you read every post on a blog? If you're like me, you visit sites for a specific reason — be it the New York Times crossword puzzle or the latest gear roundup from Outside. You know what you're looking for when you click. That frame of mind is why blog categories help readers navigate your site.
Topics: site, tags, category, content, categories, topics, important, readers, post, youre, blog. -
What Is an SRT File, & Why Is It So Important for Video?
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Nowadays, subtitles are becoming increasingly common, particularly as businesses expand their marketing efforts and aim to reach a broader, global market. Additionally, subtitles are often necessary to ensure your video and audio files are as inclusive as possible.
Topics: important, file, video, line, subtitles, text, subtitle, dont, files, audio, srt. -
What a Social Media Target Audience Is and How to Find It
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For my master's program at Syracuse University, we were required to attend two immersion weekends.
These weekends were filled with networking events, guest speakers, and industry leader presentations.
The goal was to interact with classmates, faculty, and industry thought leaders to discuss the future of digital communication.
Topics: voice, help, audience, important, youre, target, users, social, facebook, media. -
What do European consumers want from customer service?
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With the corona crisis giving a massive boost to ecommerce in Europe, customer service teams were put under substantial pressure. And the return numbers also significantly increased last year. How do customer service in European countries perform? Customer service has always been a very important part of ecommerce. Especially, because… Continue reading
Topics: service, customer, ecommerce, european, online, contact, important, consumers, chat, email, telephone. -
What does a ‘good’ email actually look like? 3 tips when you don’t have an in-house design team
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An important aspect of creating truly tailored experiences for your customers is creating email templates. This aspect of campaign building is often dreaded as it’s time-consuming and poses a challenge when you have various regions and customer groups. For marketers with no in-house design team or siloed from that department, this additional step in creating campaigns can make the process of personalisation appear overwhelming. Being time-poor with targets to reach, making multiple versions of the same email isn’t at the top of most’s to do list. But with the right knowledge on how to create easy-to-do but effective emails, you can add to the customer experience without chasing down a team or making common mistakes.
In this blog post, we take a look at the three most common design mistakes and share what you should be doing instead. Although templates may take time, with the ability to know how impactful the below changes are you can limit the time it takes to create them before taking things further and advancing the email itself. This will arm you with the foundation to a ‘good’ email.
Topics: important, tips, customer, does, dont, text, good, actually, email, customers, image, images, emails, team, mobile, look, inhouse, design. -
What in the Name of Marketing Is Reverse Positioning?
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In 2011, Patagonia released an ad on Black Friday advising consumers not to buy their jackets.
Topics: company, values, dove, campaign, positioning, reverse, consumers, strategy, marketing, important. -
Which Ecommerce Metrics You Should Measure (And Why They’re Important)
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Metrics. Everyone wants them, everyone needs them. Whether you’re a high school math teacher, an NFL scout, or a digital…
Topics: measure, rate, customers, youre, improve, metric, metrics, number, line, customer, important, ecommerce. -
Why Telling Stories is More Important Than Ads
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Roller derby wasn’t just a workout for Micki Krimmel, it offered a sense of empowerment and inspired her to start Superfit Hero, an inclusive and body-positive apparel line. In this episode of Shopify Masters, Micki Krimmel shares her approach to building a community that makes people feel welcomed in the fitness world.More
Topics: sort, lot, thats, really, important, right, community, think, ads, kind, telling, dont, product. -
Why Your Store’s FAQ Page is More Important Than You Think
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The Frequently Asked Questions page on your site is more than just a resource for customer inquiries. If used correctly, it can greatly increase your conversion rate, improve customer loyalty, and save your business countless customer service hours. It’s the place where people should find answers about shipping, such as available shipping methods, order tracking, […]
Topics: important, customers, faq, search, questions, question, stores, customer, theyre, answer, think, answers, page. -
Why a MBA Was Important for This Entrepreneur
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Counterintuitive to most tips for entrepreneurs, Sali credits her MBA for building her well-rounded set of skills and the success of her fashion line for ambitious women. In this episode of Shopify Masters, you'll hear from Sali Christeson of ARGENT on how to build a fashion brand from the ground up. More
Topics: really, things, going, customer, thats, mba, lot, important, im, youre, entrepreneur, think, business. -
Zalando Plus in France launched
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Zalando has officially launched its loyalty program Zalando Plus in France. The all-round service was already available for customers in Germany and Switzerland, while Italy will join soon. Today, Zalando has introduced Zalando Plus for selected customers in the Paris area, but the program will be expanded to more French… Continue reading
Topics: customers, zalando, try, important, europe, launched, markets, fashion, france, plus, free. -
eCommerce 101: API for eCommerce and Why it's Important
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Today, virtually anyone is able to launch an eCommerce instance to appeal to the rise of online shoppers. However, if you are a business that is committed to your digital strategy and outpacing the competition, you are very much aware that not just any regular eCommerce instance will be sufficient. To be successful in these competitive markets, businesses will need to ensure:
Their website is beautifully designed and mobile friendly.
Their product catalog is clear and relevant.
Their customer shopping flow is simple and seamless.
Their shopping experiences are personalized to their unique customers.
But most of all, the #1 criteria to success in the eCommerce industry is speed. And we’re not just referring to the speed of your website load, but also to the:
Speed to launch your eCommerce instance.
Speed to customize your eCommerce frontend and backend logic.
Speed to make changes and optimize your eCommerce solution.
Speed to adapt to new technologies.
And the speed to respond to customer demands and expectations.
Your ability to execute with speed will be determined by how well your software and/ or technology communicates. And it’s no secret that traditional legacy platforms have been lacking in this area for a while. Businesses that have continued to excel and exceed expectations in this area have employed an API-based ecosystem with their Composable Commerce Solution.
The term “API” has been commonly used throughout the eCommerce ecosystem and has set a precedent for itself. However, many are still unaware of what it really means and how it could enhance their eCommerce strategy. In this post we will dive into an overview of eCommerce APIs and the benefits of adopting them.
Definition of an API
eCommerce 101: At a higher level, it may help to understand what an API is before we narrow down on what an eCommerce API is.
The official description of what an API is:
"An application program interface (API) is a set of routines, protocols, and tools for building software applications. Basically, an API specifies how software components should interact. Additionally, APIs are used when programming graphical user interface (GUI) components."
Put simply, an API declares an interface for you to interact with its logic without you having to know what is happening under the hood, masking the complexity and making it easy to consume and use.
What is an eCommerce API?
Now we’ve defined an API at a high level so let’s get down to what an “eCommerce API” is. An eCommerce API is a collection of eCommerce functionality exposed via API. To break down the specific eCommerce functionality this includes at the very minimum, cart, checkout, payments and orders - or in other words a way to transact on your eCommerce sites. In headless commerce architecture, eCommerce APIs act as the connecting tissue between the frontend (head) and backend (body).
Why use an API for eCommerce?
As previously define, APIs allow you to interact with the logic without needing to know what is happening under the hood. This is great for eCommerce websites because there is a ton of logic that you need to access but at the same time you don’t want to have to handle the complexity that supports all of this logic.
An API is the ideal delivery mechanism for eCommerce because eCommerce logic and functionality can be inherently complex.
This creates a natural split between your frontend and backend operations and the underlying commerce engine. This turns ordinary developers into super-charged developers thanks to increased efficiencies and productivity. No longer do you need an expensive full-stack or proprietary eCommerce platform developer. This allows you to deploy new commerce solutions and get to market faster whilst enjoying access to a wider developer talent pool.
Top Considerations for Evaluating an eCommerce API
Not all commerce APIs are created equal.
Below you’ll find some key areas to consider and explore when you come to evaluating an e-commerce API that will fit your business and/or project requirements.
Looking to implement a headless approach?
Our comprehensive guide to getting started with headless commerce will teach you more about the architecture, how to work with the front-end of your choice, and how to choose a platform that fits your needs.
Read the Guide
Location & Response Times
Whether this be for legal, security, or compliance reasons the location of the eCommerce API and it’s databases is something else you will likely need to consider.
While edge caching can certainly ensure your content & data is located close to your end customers, the types of data that can be pushed to the edge can be limited for eCommerce use cases and data and only really works for GET requests (retrieving data). When it comes down to commerce logic and interactions (e.g. the critical purchase path through cart and checkout) this can not be cached. If an eCommerce API is located halfway around the world this can impact latency, your application performance, and ultimately the conversion rate of your online store.
Milliseconds Matter
You’ll ideally want to ensure the location of your eCommerce API is within or close to the location of your customers and the response rates are below 200-300ms for the most part, although there are some exceptions for more complex queries.
By default the Elastic Path multi-tenant public API is hosted in EU west. If you would like an instance located closer to you and your customer base, please reach out and we would be happy to explore a path forward with you.
API-first or Retrofitted API Enabled
There is another key difference to be aware of when evaluating eCommerce APIs and that is to go back to understand how the API first came to be.
Many traditional eCommerce platforms did not start out with an eCommerce API design and instead built APIs as a bolt on to their core platform, which we refer to as retrofitted API enabled, primarily to enable an ecosystem of third-party integrations. This key difference affects the feature/functionality coverage area of the API in terms of what is available and also how the API fundamentally works as it has to interact with this more closed, restrictive platform core.
On the other hand, API-first means exactly that, the entire product has been designed from the ground up to be consumed via APIs (as Elastic Path has been). This leads to 100% (or close to) coverage in feature functionality.
We usually find that those that adopt an API-first eCommerce service implement their projects far faster than with a solution that uses bolt-on APIs, as there are less workarounds and hacks required to achieve your desired results.
Feature / Functionality
As previously mentioned, a commerce API is consists of a few core elemental products, shopping carts, checkout, payments, and orders. Outside of this core functionality, there are multiple other services that you may need to call upon. Sometimes these may exist inside the eCommerce API itself.
A drawback here is that this feature/functionality might be tightly woven into the core services meaning you'll be back to hacky workarounds when you’re looking to branch out to other best in class providers or writing your own logic - for example, you want to replace the tax functionality inside the commerce API with a best in class vendor like TaxJar.
Feature functionality (or the lack of) leads onto the next and arguably one of the most important things to consider when evaluating an eCommerce API.
Interoperability & Extensibility
Most eCommerce APIs tend to enable custom data in two different ways. The first is as simple key value pairs which is great if you’re just storing some simple data but can fall short for more complex scenarios as the onus on validation rests entirely with the development.
The second way that traditional eCommerce platforms handle customization is on a case by case, specific feature/functionality basis. I.e. How you extend the product catalog is completely different from how you extend the customer record or an order. This greatly increases the learning curve of the platform and slows down development time as you find yourself hopping from one dashboard page, directory, file, or line of code to the next.
Beyond extensibility of the schema comes interoperability, or in other words the way in which the API integrates with other providers and vendors. With structured custom data as part of the puzzle you also have to look towards how the events and communication work between other best in class services.
The standard here is webhooks, and just like API-first vs retrofitted APIs, the coverage and types of webhooks available can vary wildly. The other more traditional approach is a rigid plugin driven system design which can again lead to hacky workarounds. Webhooks pair up well with a more open and modern integration pattern that revolves around serverless functions.
Here at Elastic Path we have bundled up the concept of structure data, real-time events/webhooks, and serverless functions into what we call Data Model Extensions. For more on Data Model Extensions, you can explore here. can check out our flows overview page or for more hands on experience explore our documentation.
Developer Experience & Documentation Quality
The quality of the developer experience is another important factor to consider when evaluating APIs for eCommerce. A poor experience can negatively impact your time to market, significantly increase maintenance and ultimately development cost.
A few key considerations you should explore & questions you should ask when it comes to the developer experience include:
Is the eCommerce API consistent, standardized and human read-able to requests and response objects across all endpoints or is each API endpoint different and require it's own learning curve? i.e. Can a developer read the documentation in a couple of minutes for one endpoint and re-use that knowledge across all API endpoints.
Has the eCommerce logic and complexity been well abstracted or are there multiple endpoints and features spread across multiple requests? i.e. it takes several API requests to process an action that could be handled in a single request. Having to make several round trip calls can slow down implementation and your web application performance.
Are there examples and SDKs in your language available and supporting high-quality accurate documentation to help you onboard quickly?
How easy is it to navigate and browse the documentation to find answers to your questions?
Is there a change log and status page? Knowing when something has changed or when services encounter issues is critical to the smooth operation of your eCommerce business.
Is there a community forum or ticket-based support system for questions, best practice advice or for when things go wrong?
Is there a high-quality Postman or Paw collection that covers the entire breadth of the commerce API that you can download to rapidly test drive the API?
All of the above questions outlined above around the developer experience will directly impact implementation time and ultimately the development cost. In other words, a positive developer experience will lead to faster implementation times and lower costs whereas a negative or sub-par developer experience will lead to longer implementation cycles and higher costs.
Conclusion
As you can see, when it comes to understanding what an eCommerce API is and how to evaluate what makes a great eCommerce API there are many things to consider. This article is in no way an exhaustive list and is simply some of the top areas you should consider when evaluating an eCommerce API.
Hopefully, this article gave you some insights into how you should approach and think about eCommerce APIs.
If you would like to learn more about the Elastic Path API, head on over to our API reference and get started with our Postman collection.
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Topics: functionality, experience, path, important, data, logic, commerce, api, apis, ecommerce, developer.