Top 2024 resources on improve
Best improve resource in 2024.
Learn more about improve to improve your e-commerce strategy.
-
11 Customer Retention Tools for Exponential Growth
-
11 strategies you can use to improve customer retention! You’ll see why they work & services that can help you achieve customer retention for your business.
Topics: exponential, way, loyalty, help, improve, tools, customers, tool, growth, customer, service, retention, youre. -
15 Key Performance Indicators to Help Improve Your Marketing
-
When I was cooking steak the other day, I had to use a meat thermometer to check and see if the meat was cooked all the way through.
In other words, I had to look for an indicator to see how the cooking process was coming along.
Marketing is fairly similar.
Topics: leads, kpi, customer, social, indicators, sales, marketing, key, performance, track, help, youre, improve, kpis, media. -
15 Plugins to Improve WordPress Search
-
WordPress is a flexible content management system, but its default site search doesn’t support taxonomies, custom post types, or custom fields. Here is a list of plugins to improve the internal search on your WordPress site.
Topics: custom, improve, plugins, price, search, post, free, plugin, wordpress, fields, results, product. -
17 Apps to Improve the B2B Customer Experience
-
Building and optimizing your tech stack with the best B2B marketing integrations improves the customer experience and streamlines operations.
Topics: customer, team, marketing, experience, data, hubspot, sales, teams, b2b, business, apps, integration, improve, customers. -
20 Marketing Collaboration Tools to Improve Productivity and Teamwork
-
As your business scales, your marketing team will grow and evolve too.
Topics: tool, teams, collaboration, projects, tools, software, teamwork, productivity, improve, marketing, collaborate, work, team, project. -
20 Ways to Effectively Increase Your Conversion Rate
-
Have you ever heard the term "analysis paralysis"? It's the concept that too many choices can inhibit a person's ability to make a decision. Visitors to your website can experience this too if there are too many places to look or if there’s a confusing design.
Topics: page, landing, effectively, need, mobile, site, improve, visitors, conversion, rate, increase, ways. -
2021 Refresh: Improve Your Store and Grow Your Business
-
This can be your best year yet! From security to performance, efficiency and marketing, get seven real ways you can improve your store and business this year
Topics: refresh, analytics, security, business, marketing, customers, stores, improve, increase, woocommerce, great, store, grow. -
23 Email Marketing Tips to Improve Open & Clickthrough Rates [+HubSpot Blog Data]
-
Practicing inbound marketing means sending emails to people who actually want to hear from you. You’ve probably Googled “best email marketing tips” so your emails don’t end up getting lost in a customer's inbox — or worse, their spam folder.
Topics: recipients, cta, image, blog, emails, add, images, rates, marketing, improve, clickthrough, data, hubspot, dont, text, open, email, tips. -
4 Simple, Proven Ways to Improve Your Customers' Ecommerce Experience
-
Do you find yourself competing in a crowded ecommerce niche? Creating a little more wiggle room for yourself is easy.
Topics: create, ways, website, simple, improve, shipping, proven, experience, ecommerce, customer, robust, customers, store, product. -
4 Suggestions to Improve Convenience for Consumers
-
When it comes to ecommerce, customers expect smooth experiences and convenience -- you need to meet those expectations.
Topics: ecommerce, suggestions, product, online, customer, social, experience, consumers, shopping, convenience, improve. -
45 Slack Tricks to Boost Productivity & Improve Collaboration
-
Slack is an undeniably popular messaging channel for businesses — it's used by over 12 million people worldwide, and 87% of its users say Slack improves communication and collaboration.
Topics: productivity, tricks, collaboration, daily, improve, slack, using, used, create, users, worldwide, user, colleagues, boost, messages. -
5 Steps Business Owners Can Take Now to Improve Cash Flow During COVID
-
Cash flow is a huge concern for most businesses on a day-to-day basis. It’s a difficult task trying to manage your working capital to order in new supplies and products, pay staff or contractors, and cover any overhead while still investing back into the business. It’s no surprise that cash […]
Topics: capital, products, owners, cash, business, businesses, right, issues, covid, flow, items, steps, look, improve. -
5 Tips to Improve Your Online Store and Grow Your Business This New Year's Eve Season
-
Today, creating an online store can be considered one of the most important steps for any entrepreneur.
Topics: eve, channels, online, grow, tips, business, sales, important, customers, current, help, website, season, store, improve. -
5 Tips to Improve the Performance of Your PPC Campaigns
-
Let's say you're tracking the performance of your pay-per-click (PPC) ad campaigns. After all that hard work and PPC strategizing you put toward improving your performance grade, how's the traffic looking? Is it a steep climb, or are you unimpressed with the result?
Some of us come off as natural all-star rock climbers, while others are left frigid, timid, and stuck to the crevices of the wall.
Topics: page, search, ice, ads, google, improve, visitors, performance, campaign, tips, ppc, terms, campaigns, ad. -
5 Ways to Improve Checkout Process
-
This is an update to a previous blog published on October 13, 2022.
As we approach the busiest shopping season of the year, it’s critical to review all aspects of the shopping experience. Your goal is to make the experience as seamless, quick, and convenient for your customer every step of the way.
One of the key areas of the shopping experience is checkout. We joined with payment provider and Elastic Path Payments partner Stripe, for a webinar based on recent findings from a Stripe and Edgar, Dunn and Company study regarding best checkout practices in North America.
The webinar asks the critical question, “Is Your Cart Black Friday Ready?”
We were joined by Kevin Flynn, Retail Industry Lead at Stripe for his insight into how best to create checkout experiences to meet customer demand and expectation.
From a pool of the top 200 eCommerce businesses across the U.S. and Canada, the study found 96% of the companies surveyed had at least FIVE basic checkout errors. They include deficits in the following areas:
Checkout Form Design
Localization
Mobile Optimization
Buyer Trust
Security
Let’s dive into the challenges and the solutions presented in the webinar surrounding each key area…
Checkout Form Design
Here we see an alarming insight into the shopper experience. As many as 1 in 5 eCommerce shoppers would abandon a transaction if it took more than one minute. Challenges within the experience from the study tell us that as much as 56% of checkouts took longer than three minutes to complete. In addition to timing issues, another point of friction comes from unspecified error messages causing the shopper to abandon the transaction altogether.
So how do you address this customer pain point that dramatically affects conversion rates? With easy design solutions:
Support Auto Complete. As the shopper types in address or region information, allow for an auto-fill function to shave off a few seconds on the clock.
Format credit card blocks. Make it as easy as possible to enter numbers, expiration date, and the CVC security code.
Offer to save the card details. As easy as a check box, it will save time and convenience for the next visit your shopper makes to your site.
Specify the roadblock. Is it an expired card? Have they left off a number from the security code? Be upfront and clear with messaging so the shopper knows exactly what to fix to complete the transaction.
Localization
Payments are not created equal in the shopper’s mind. How we pay is dramatically influenced by where we are in the world.
“Just as cultures differ around the world, so does the way we pay. There will be some kind of different aspects that will be reflected in payment method.”
Kevin Flynn, Retail Industry Lead, Stripe
From credit cards, to bank transfers, to digital or mobile wallets, the preferred payment method varies depending on geography. For instance, 40% of shoppers surveyed outside the U.S. and Canada prefer to pay with a method other than a credit card. As many as 15% of shoppers in European markets abandoned a transaction because their preferred method of payment was not available. Localization of payments is fundamental to completing the purchase. Your customers expect it.
The great news is that country specific payment options boost conversion rates. Instances where customers offered optimal localized methods saw a 40% boost in incremental sales.
Kevin points to methods with an uptick in popularity beyond the traditional credit card, such as Buy Now Pay Later (BNPL). The alternative, installment-based payment method is largely popular in the UK, New Zealand, and Australia, and is gaining traction across North America.
Shopping Cart & Checkout Solutions
Ensure your Customer Feel Connected Up Until the End of Checkout
Go to Checkout Solutions
Mobile Optimization
The world has clearly gone mobile. The study tells us that 56% of eCommerce traffic occurs on a mobile device. Maybe not surprising to today’s brands and retailers, but let’s look at just how mobile optimization and payment is tied to conversion rate from the shopper’s view.
An overwhelming 62% of surveyed shoppers said it’s either “very” or “extremely” important that sites be mobile friendly. Front end developers need to be aware of this statistic as they format sites and the fact that abandonment rates on mobile are twice that of a desktop. The shopper's expectation is to complete the experience through checkout entirely on a mobile device.
Surveyed results give us more context about the rising star of payments: Mobile Wallets. Branded options such as Google, Apple, or Samsung Pay are widely preferred across Asian and European markets, with the payment option picking up steam across North America.
What are the critical points behind mobile optimization to improve conversion?
Offer mobile payment or digital wallet options.
Auto resize the screen specifically for a mobile device.
Enable a one-click, mobile-first intuitive experience.
Buyer Trust & Security
The final two areas covered in the webinar are around shopper trust and security. As Kevin points out, buyer trust and payment security is a delicate balance. While customers want a rapid checkout experience, they want personal information safeguarded in the process.
One of the easiest ways to alleviate shopper stress around personal security is to allow the customer to check out as a guest. Card information and personal details are not stored in the guest checkout experience as they would from a password-protected account.
Additionally, Kevin shares a social media checkout option. With this alternative, shoppers trust a social media platform where their personal details are stored in a profile, and in many cases, this type of checkout expedites the process down to a single click, once the account is connected to the cart.
Survey data tells us that brands are not supporting this option:
Ninety percent of eCommerce brands in North America did not allow social media checkout options; those numbers were slightly lower globally with 77% in the Asia-Pacific region, and 85% in Europe not providing the experience.
In the North American region, 18% of brands did not allow guest checkout, while Asia-Pacific regions came in at 32%, while Europe came in at a slightly higher 41% not providing a guest checkout experience.
Related to buyer trust, there is a learning moment for brands. If there are issues within an order such as incorrect quantities or a forgotten discount code, shoppers want to rectify the situation from a single screen or an order summary, without the hassle of scrolling back through multiple screens.
According to survey results, as many as 22% of North American eCommerce sites did not offer an order summary option, with Asia-Pacific coming in at 15%, and Europe rounding out the findings at just 8%.
The message is clear from consumers: make it easy, fast, and convenient or expect cart abandonment.
Meet Your Customers Where They Are
There are many critical findings to consider as you prep your eCommerce business for Black Friday and the holiday season. Interested in seeing the webinar in its entirety? Or check out the Black Friday Checklist we’ve compiled to meet customer demand and drive revenue during the largest shopping weekend of the year.
Topics: checkout, experience, improve, shoppers, payment, ecommerce, mobile, customer, ways, shopper, north, trust, process. -
5 tips to improve web UX for maximum conversions
-
User experience (UX) on your website can make or break the conversion. In order to convert visitors to customers you need to deliver, meet and exceed their expectations for a delightful shopping experience. This article features five tips to improve UX design and includes real-life examples of how UX design improvement can bring about positive change.
Topics: web, ux, conversions, cta, website, user, improve, images, visitors, page, maximum, tips, text, videos, content. -
6 Analytical Skills Marketers Need and How to Improve Them
-
If you've ever tried to solve a Rubix Cube, you've put your analytical skills to the test. Making the colors match up requires problem-solving, logical reasoning, and pattern recognition.
Topics: data, problem, analytical, skill, skills, improve, marketers, understand, thinking, marketing, critical, need. -
6 Steps to Build a Single Customer View & Improve Customer Experience
-
Ever see those cool 360-degree cameras on red carpets at award shows?
Topics: build, better, experience, governance, improve, customer, jazmyn, data, view, brand, steps, service, process, single. -
6 steps to improve the ecommerce payment process
-
The checkout page is a critical cog in the customer experience. The page should flow intuitively so customers instantly know what to do the moment it’s done loading. Any sign of friction can lead to an abandoned cart. Here are six steps to improve the ecommerce payment process.
Topics: process, payment, help, ecommerce, customers, page, know, online, dont, steps, provide, improve, checkout. -
7 Problem Solving Skills Marketing Managers Need & How to Improve Them
-
Think back to a time you had to solve a problem but didn't have all of the right information. What did you do? Situations like this pop up all the time at work and put your problem solving skills to the test.
Topics: need, manager, managers, problem, skills, marketing, improve, solution, help, solutions, solving, team. -
8+ Presentation Skills Every Marketer Needs
-
Marketers play a crucial role in attracting customers and driving success for their brands. And today, presentation skills are a key tool in your marketing toolbox.
Topics: marketer, way, skills, improve, say, audience, presentation, needs, youre, help, presentations, talk. -
9 Thank You Page Examples to Improve User Experience
-
Landing pages may be the equivalent of making a good first impression, but thank you pages are the final memory you leave a website visitor with before they go.
Topics: examples, opportunity, page, thank, provide, improve, users, user, site, content, experience, purchase, customer, event. -
9 Things to Do When Your Business Is Generating Fewer Leads
-
All companies have ups and downs. There are times when new deals are closed daily, new prospects seem to be competing for your attention, and the phone just won’t stop ringing.
Topics: content, sure, generating, customer, email, help, leads, slow, fewer, update, improve, things, business. -
9 Tips to Improve the Overall Shipping Experience
-
There is no shortage of studies that confirm the importance of free shipping. But a comprehensive shipping strategy extends beyond free. It includes other crucial elements that impact conversions and customer satisfaction.
Topics: shipping, overall, customers, order, experience, way, customer, improve, shipment, free, shoppers, tips, rerouting, times. -
9 Ways You Can Improve Your Ecommerce Website Design
-
The other day I was shopping online for a Nintendo Switch. The popularity of this gaming console has made it extremely difficult to find one — stores like Best Buy and Target were out of stock.
Topics: look, improve, service, filtering, customer, ecommerce, website, customers, design, ways, options, product. -
Apple’s iOS 15 Could Improve Email Marketing
-
When it's released this fall, Apple's iOS 15 could make capturing some email marketing metrics more difficult, which might improve performance. On June 7, 2021, Apple described some of the new privacy features it would offer in its forthcoming operating systems for the iPhone, iPad, Apple Watch, and Mac computers.
Topics: apples, ios, better, apple, rates, privacy, email, address, tracking, improve, open, users, marketing. -
Best Mailing List Software to Improve your Email Marketing Strategy
-
When I first began my marketing career, I was envious of emails.
Topics: best, emails, mailing, easy, email, improve, management, campaign, create, tools, list, strategy, tool, software, marketing. -
Bigblue wants to automate e-commerce fulfillment in Europe
-
Meet Bigblue, a French startup that just raised a $3.6 million seed round (€3 million) to build an end-to-end fulfillment solution in Europe. If you sell products on your own website and across multiple marketplaces, you can use Bigblue to handle everything that happens after a transaction. Bigblue doesn’t try to reinvent the wheel. Instead, […]
Topics: customers, startup, wants, round, automate, bigblue, techcrunch, products, ecommerce, logistics, europe, product, improve, fulfillment. -
Conversio Review: A Tool for Better Customer Interactions (May 2019)
-
People who excel in eCommerce do two things very well: First, they deliver an excellent product through an easy to use website. Secondly, they put significant effort into building and maintaining valuable relationships with customers. The more you connect with…
Continue reading Conversio Review: A Tool for Better Customer Interactions (May 2019)
Topics: improve, email, emails, youll, conversio, reviews, customers, youre, tool, need, better, interactions, review, customer. -
Do Responsive Search Ads Improve Performance?
-
The principal benefit of responsive search ads is efficiency. Advertisers can input many messages, and the platform (Google or Bing) will find the winning combinations. The drawbacks are a loss of control and transparency.
Topics: improve, ads, responsive, microsoft, ad, rsa, rsas, client, google, search, headlines, advertisers, performance. -
Driving Traffic but No Sales? Here's How to Diagnose and Improve Your Store
-
In an online store’s early days, it’s not uncommon to draw hundreds, even thousands of visitors, but for some reason... no sales. If you're in this boat, here are some questions you can ask to diagnose the problem with your store, along with solutions to help you start making your first sales.More
Topics: heres, driving, diagnose, improve, page, traffic, sales, online, cart, website, navigation, customers, product, brand, store, visitors. -
Ecommerce Booster: How to Use the New Shopify Optimizer from Semrush
-
Are you an ecommerce professional looking to boost your conversions and enhance the user experience of your Shopify store? Then it may pay to look into the new Ecommerce Booster tool from Semrush. This powerful tool allows you to connect…
Continue reading Ecommerce Booster: How to Use the New Shopify Optimizer from Semrush
Topics: product, task, semrush, shopify, ecommerce, store, improve, booster, optimizer, tasks, products, content. -
Elastic Path Leverages Fastly in a Quest for Near Instant API Response Times
-
Time is Money.
In the eCommerce industry that statement has been proven repeatedly. Even small performance improvements can have large impacts on overall revenue.
Seventy percent of consumers admit that page speed impacts their willingness to buy from an online retailer. - Unbounce
Website conversion rates drop by an average of 4.42% with each additional second of load time. - Portent
With this reality in mind, Elastic Path takes every step possible to improve performance, including leveraging Fastly for edge delivery and intelligent caching.
Elastic Path Commerce Cloud Tech Stack
Elastic Path Commerce Cloud is a SaaS, Headless Microservice platform for brands. Our modern, MACH-based architecture empowers technical teams to develop innovative commerce experiences that scale.
Every technical decision considers performance as part of its criteria.
Microservices - The API consists of a suite of microservices hosted on k8s ensuring each endpoint can be individually tested, optimized, and scaled.
Cloud Native - The system was built to be cloud-native, leveraging AWS services to improve speed, auto-scaling, and extensibility.
Go Programming Language - The individual micro-services are built on Go, which is a statically typed, compiled language. Compared to runtime languages (Java, Scala, C#) and interpreted languages (JavaScript, Python, Ruby, PHP), Go uses less memory, can sustain higher levels of concurrency, and requires fewer CPU cycles for equivalent computational tasks.
MongoDB & Redis - MongoDB and Redis create a reliable data storage solution for high-load applications requiring exceptional performance.
While Elastic Path continues to optimize and improve each aspect of the eCommerce API’s performance, the laws of physics will always be a limiting factor. Light can only travel so fast from one of AWS’s hosting regions to the end-user. To improve API speed across the world, we needed to move to the cloud edge.
Providing an enterprise-grade, scalable, extremely fast API
While Elastic Path Commerce Cloud is hosted in multiple regions across the world, issues from data residency laws to replication make having an installation close to every consumer impossible. For static files, including images and PDFs, CDNs can be reliably used to cache content at the edge, speeding up delivery and lowering latency. eCommerce data is extremely dynamic, customer carts and inventory levels cannot be cached by a traditional CDN. In addition, as an API-first solution all calls require a secure token that must be validated.
While traditional monolith eCommerce software leans heavily on multiple layers of page-level caching, this creates unnecessary complexity, forces businesses to wait for cache expirations when launching updated content and restricts the UI layer to a traditional website.
Elastic Path needed a system that could intelligently serve APIs from the edge with proper logic and cache invalidation. Fastly served that purpose with a robust network of servers and customized logic through the Varnish Configuration Language (VCL).
Source: https://www.fastly.com/network-map/
Elastic Path's eCommerce API Services
Discover why innovative brands are utilizing API-based commerce to scale
Explore Elastic Path's API Services
Fastly is being leveraged to serve all API requests. Due to the nature of eCommerce, many requests are user specific or have unique considerations making them difficult or impossible to cache. Elastic Path leveraged the VCL to validate requests and implement caching in the appropriate places, for example, product data requests. The logic in place provides a cache coverage of over 30% and a hit ratio over 95%. Data served from the cache has a 50-75% drop in latency. The Elastic Path team is exploring Fastly Shielding to further improve these results.
Elastic Path Commerce Cloud has an event-driven architecture. This allows the system to intelligently notify Fastly when new data is released. A set of calls to the Fastly API purges specific items from cache ensuring businesses are not left waiting for their changes to take effect. With this event drive design and Fastly’s 150-millisecond global content invalidation, this process takes seconds rather than the typical minutes to hours of traditional caching.
Additional Benefits
While the adoption of Fastly was focused on providing the best performing commerce API in the industry, it came with the added benefit of reducing overall cloud infrastructure costs. Adopting a composable commerce solution requires an upfront investment for implementation and creating a personalized experience. Being able to pass on these savings allows Elastic Path to offer the best enterprise-class commerce platform to small and medium businesses looking to grow their business.
Topics: elastic, near, ecommerce, response, path, times, api, data, cloud, leverages, fastly, commerce, cache, improve, instant. -
Elude secures additional funding as it aims to improve travel booking experience
-
Elude launched on iOS, but has plans to launch a web version and Android version in the coming months.
Topics: improve, venture, additional, simon, partners, money, secures, funding, companies, booking, travel, round, experience, techcrunch, million, elude, shonk, aims. -
Employee Experience: What It Is and How to Improve It
-
From the moment someone applies for a job, to the moment they send their resignation letter to leave the company, they’ll experience plenty of connections and moments that determine their employee experience.
Topics: company, need, great, chance, ex, culture, experience, employees, improve, employee, onboarding. -
Facebook Text Overlay: How to Use the 20% Rule to Improve Your Ads
-
The best billboards demand your attention with bold fonts, in-your-face messages, and bright, eye-catching graphics. The best Facebook ads take the exact opposite approach.
Topics: ads, best, rule, improve, facebook, image, text, tool, overlay, ad, images. -
From startups to Starbucks: The embedded API opportunity
-
We are sure to see large category leaders in the coming years, along with new use cases beyond today’s imagination.
Topics: api, startups, techcrunch, services, brands, customer, right, opportunity, embedded, companies, financial, product, building, improve, starbucks, insurance. -
Hard Lessons From Our CRO Audit
-
We updated our site about nine months ago with more of a holistic message in mind for eCommerceFuel, wanting to focus not only on the community, but also on ECF Capital and the podcast. Unfortunately, it did not end up performing as well as we hoped. So we decided to bring in Quinn Zeda and […]
Topics: quinn, conversion, biggest, hard, results, ecommercefuel, cro, website, zeda, improve, need, think, audit, lessons. -
Hard Skills vs Soft Skills: What's The Difference, and How to Improve Both
-
I first heard about "hard skills" and "soft skills" in high school.
Topics: soft, way, whats, improve, seo, personality, skills, hard, workplace, company, job, vs, difference, understand. -
How AI Can Improve Your Customer Experience [New Data + Tips]
-
62% of business leaders across industries have invested in AI to help their employees. Of those, 71% have seen a positive ROI, and 72% report increased employee productivity.
Topics: ai, content, service, sales, experience, tips, data, improve, customer, support, help, customers. -
How Behavioral Targeting Gets Your Content Seen By the Right Audiences
-
What optimization strategies are you using to improve the performance of ads? If you're like almost half of marketers, your answer probably includes ad placement and targeting.
Topics: youre, customers, targeted, content, ads, audiences, improve, targeting, audience, right, behavioral, ad, gets, seen. -
How Ecommerce Businesses Build Healthy Relationships With Customers
-
A customer walks up to your store. What’s the first thing you do?
Ask them what they need? Show them a few choices that are trending? Let them check the store out before reaching out to them?
Topics: customers, build, support, customer, online, improve, experience, business, relationships, provide, businesses, healthy, ecommerce. -
How HubSpot Content Strategists Improve SEO
-
If you need help building a website, creating a company blog, or getting webpages discovered by search engines, there's plenty of SEO training that can help you get started.
But, once your website is built and your customers find your content online, how do you improve your search ranking and reach a larger audience?
Topics: content, improve, rank, powerwashing, company, engines, strategists, search, hubspot, team, seo, pages, thats. -
How HubSpot Personalized Our Chatbots to Improve The Customer Experience and Support Our Sales Team
-
This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.
You can’t talk about the future of marketing without chatbots. People are increasingly interested in communicating with brands in a more personal, conversational way — and chatbots can help.
Topics: visitors, experience, improve, audience, bot, chatbots, sales, better, hubspot, customer, personalized, customers, support, team. -
How Retail Companies Are Adapting to Improve Profitability
-
While many continue to struggle, impressively, a select few are still seeing improved revenues.
Topics: retail, adapting, customers, sales, store, stores, way, clothing, retailers, product, digital, profitability, improve, ecommerce, companies. -
How To Focus Better: 10 Ways To Improve Focus and Concentration
-
Distractions are everywhere, from messages to ads to a constantly growing to-do list. Here’s how to focus better to improve concentration and get more done.More
Topics: sleep, flow, task, ways, youre, concentration, better, things, brain, improve, focus, attention, help. -
How To Improve Your Emails With a Handwritten Signature
-
Email is the darling of the marketing world, and for a good reason. With 99% of email users checking their inbox every day, it’s an excellent way to connect with customers.
Topics: image, handwritten, tool, maker, signature, create, select, using, pen, improve, email, emails. -
How to Build a Product Ecosystem Buyers Will Want to Be In
-
A product ecosystem functions in a very similar way to an environmental ecosystem. Like the symbiotic relationship found in nature, a product ecosystem is when products can coexist in a way that’s beneficial for the customer (not to mention, brings in more revenue for the business).
Topics: buyers, software, products, improve, product, ecosystem, way, customers, needs, services, valuable, build. -
How to Conduct an Exit Interview: 7 Top Questions [Form Template]
-
To determine what causes employees to leave — and to create a better, happier employee experience moving forward — it's critical you conduct productive exit interviews.
Topics: employees, improve, interview, company, exit, form, questions, template, conduct, interviews, leaving, employee, job. -
How to Improve Bounce Rate
-
What is a good bounce rate? Learn how to measure and improve bounce rate to keep visitors and increase your eCommerce sales.
Topics: site, improve, rates, bounce, user, period, rate, page, users, pages, experience. -
How to Improve Customer Relationships Through Omnichannel
-
Omnichannel is more than just a trend.
Topics: customers, great, relationships, experience, important, omnichannel, companies, simple, improve, purchase, customer, company. -
How to Improve Organizational Skills at Work
-
When you're working at a new job or trying to get a promotion, you need to be organized. While you might list organizational skills on your resume, putting that skill into action is a little harder.
Having organizational skills means that you can meet deadlines and be efficient in your workflow management. In fact, organizational skills can be synonymous with energy and time management in most cases.
Topics: skills, improve, meetings, organizational, work, list, tasks, important, help, organized, youre, need. -
How to Improve Warehouse Efficiency and Reduce Costs
-
If your eCommerce business uses a warehouse for storage and distribution of goods, optimizing the warehouse is essential. By implementing the right technology, design, and processes, businesses can improve the efficiency and effectiveness of their warehouse operations, resulting in cost savings, improved customer satisfaction, and increased competitiveness. The eCommerceFuel Forum has more than 300 threads […]
Topics: work, costs, items, need, member, improve, employees, reduce, members, layout, warehouse, efficiency, inventory, order. -
How to Improve Your Communication Skills in 5 Simple Steps
-
In the workplace, each employee may have their own tasks and targets, but together, you are all working toward the same end goal.
But with so many different people coming together, there’s bound to be some friction on how to implement ideas and strategies best. The key to helping your team succeed is communication.
Topics: share, team, skills, improve, meetings, steps, ideas, meeting, communication, simple, youre, work, employees. -
How to Improve Your Corporate Marketing Strategies [+ Examples]
-
I know I've talked about this before (if you've read some of my other blog posts, you might know this already), but I love Taco Bell's marketing.
The quick-wit on Twitter, the upheaval in their branding a few years ago … I love it all.
The main reason I admire their corporate marketing is because it has a real brand story that I can relate to as a customer.
Topics: customers, corporate, brand, customer, improve, help, audience, know, way, strategies, company, marketing, examples. -
How to Improve Your Writing Skills and Escape Content Mediocrity (Infographic)
-
Delivering high-quality content is an undeniably critical component of any successful marketing strategy. Content creation can help your business rank highly in search engines for keywords related to your core products or services, increase your brand awareness, and allow you to engage more genuinely with an audience.
Topics: writing, increase, marketing, escape, mediocrity, content, infographic, highquality, skills, henneke, youre, improve. -
How to Use Internal Linking to Improve Your Website's SEO
-
Great content and attracting inbound links are major elements of your SEO strategy.
Topics: link, internal, links, linking, posts, seo, pages, blog, page, search, improve, website, websites. -
How to Use Schema Markup to Improve Your Website's Structure
-
Just like when I first watched The Matrix, when I initially heard the term "schema markup," I was intimidated by the technical know-how I felt I needed to understand it.
Topics: add, test, improve, markup, listing, search, code, data, include, websites, schema, engines, structure. -
How to do a Website Audit to Improve SEO & Conversions
-
When was the last time you gave your website a checkup? If you've never before audited your website, it's been a while since you have, or you're planning a website redesign in the near future, use this post as your go-to website audit checklist to make sure your website is primed for maximum SEO and conversion results.
Topics: improve, pages, website, performance, search, site, seo, content, technical, conversions, page, audit. -
Impression Share: What it is and How to Improve it
-
When you launch a digital ad campaign, you want to be sure you're maximizing your efforts by boosting your ad's impression share. This metric tells you how well your ad is performing compared to its total potential audience.
Topics: google, share, budget, ad, search, impression, number, improve, keywords, impressions, ads. -
Improve Member Retention: Nine Ways to Build Engagement and Loyalty
-
Improve member retention by engaging with customers and developing deeper brand loyalty. Discover these nine fantastic ways to boost your retention rate.
Topics: membership, content, send, retention, build, videos, benefits, ways, customers, offer, engagement, provide, members, improve, memberships, loyalty, member. -
Improve WordPress Page Speed in 2019 (w/ Plugin Tips)
-
Keeping your WordPress web pages loading at blazing fast speeds takes effort and diligence, but can easily bring strong returns.…
Topics: page, plugin, speeds, site, loading, web, improve, wordpress, w, speed, website, plugins, tips, hosting. -
Improve Your Efficiency with these Workflow Tools
-
If you want to run a more profitable online store, you’ll need to work more efficiently. Learn how to automate your workflow to save time, money and stress.
Topics: tools, improve, information, woocommerce, online, order, create, statuses, zapier, customer, store, orders, efficiency, workflow. -
Improve customer experience with Progressive Web App benchmarks
-
The latest edition of the Mobile Commerce Insights Report is filled with Progressive Web App benchmarks you'll want to see, like micro-conversion rates and how to solve for low micro-conversion rates.
Topics: shoppers, microconversion, improve, pwa, rates, benchmarks, customer, rate, progressive, cart, app, low, mobile, web, checkout, experience. -
Indonesia’s Fabelio raises US$9 million for expansion
-
Indonesian online furniture retailer Fabelio has raised US$9 million in a Series C funding round led by Taiwanese venture firm AppWorks.
Topics: expansion, indonesias, times, raises, million, round, market, indonesia, main, furniture, improve, fabelio, funding, us9. -
Instagram Engagement: What It Is and How to Improve It
-
Instagram is one of the most popular social media platforms in the world. In fact, around 1 billion people use Instagram every single month – that’s around 13 percent of the world’s population. Also, 80 percent of Instagram users follow one or more businesses, and 72 percent of users have […]
Topics: users, rate, engagement, instagram, post, number, improve, rates, content, need, hashtags. -
Is Your Brand Missing Out on Extra Income? How to Harness the Game-Changing Benefits of Affiliate Marketing
-
As brands continue to realize the benefits of this marketing strategy, it is likely to remain a prominent fixture in the marketing landscape.
Topics: online, affiliate, brands, successful, businesses, strategy, products, improve, shopping, rise, embrace, affiliates, marketing. -
JD wants its My Pet Profile to transform animal lives across China
-
JD has launched the “My Pet Profile Initiative” so its customers can receive recommendations for pet products and services.
Topics: improve, customers, lives, transform, owners, wants, pets, products, china, animal, initiative, profile, marketing, jd, pet. -
Key Ways to Improve Mobile Site Search
-
Website visitors on smartphones often convert twice as much when they conduct at least one search. Thus it's beneficial to not only provide a helpful mobile search experience but also nudge shoppers into using it. In this post, I'll review key ways to improve your ecommerce search experience on a mobile devices.
Topics: improve, key, results, searches, pages, search, product, site, ways, mobile, terms, curated, experience, shoppers. -
Make the Sale and Bring Them Back: 5 Tools to Reduce Cart Abandonment and Improve Customer Loyalty
-
Without sales, it doesn’t really matter what your site traffic looks like – it’s just a metric. Sales are what bring in money and keep your business going! So How Do You Get More People To Buy?
Topics: site, loyalty, reduce, cart, customers, abandonment, points, products, customer, email, send, specific, product, tools, improve. -
My Cringeworthy Google Analytics Mistakes
-
One of the most widely installed, yet underutilized pieces of software in the online world is Google Analytics. As business owners, we all have it installed, but how often do you check that data and use it to make informed decisions in your business? Today I am going to be sharing the cringe-worthy mistakes I [...]
Topics: world, business, data, youderian, google, analytics, mistakes, improve, account, installed, cringeworthy. -
Photoshop Tutorials for Ecommerce: Improve Your Product Photos
-
Create better product photos for your ecommerce website with these photoshop tutorials that teach you how to retouch any blemishes on your products, change product colors and make your images sharper.
Topics: product, open, blue, improve, photoshop, brush, images, image, tutorials, photos, change, color, ecommerce, different. -
Quality Score: Why It Matters and 6 Steps to Improve It
-
Running an ad campaign is no small feat. From narrowing down your target audience to designing your landing page, there are many pieces to the puzzle.
Topics: score, puzzles, users, ads, page, google, user, quality, ad, matters, landing, steps, improve. -
Seven Ways to Improve Your Holiday Ordering Process
-
Is your store ready for a record-setting holiday season? Creating a perfect ordering experience is more important than ever. 7 tips for a streamlined process.
Topics: ways, seven, checkout, purchase, holiday, check, visitors, ordering, create, process, online, customers, page, product, improve. -
Stablecoin, CBDCs Could Improve Ecommerce
-
Digital currencies have the potential to expand ecommerce, lower transaction fees, eliminate chargebacks, and prevent fraud. So far, however, volatility and its fear have stopped most merchants and brands from accepting cryptocurrencies. But this could be changing.
Topics: improve, digital, card, fees, merchants, bank, payment, cbdcs, ecommerce, currencies, transactions, stablecoin, stablecoins. -
Take the "Selling" Out Of "Upselling": How to Upsell to Customers and Improve the Shopping Experience
-
Upselling requires a strategic approach for the best results. Check out our favorite upselling tips and tools to help you grow your bottom line and strengthen your customer relationships.More
Topics: upsell, purchase, postpurchase, experience, selling, improve, product, customer, upselling, order, customers, products, shopping, upsells. -
Talking WordPress, WooCommerce & Events with Chris Lema
-
Today Chris Lema, vice president of LiquidWeb, joins the show to discuss all things WordPress and WooCommerce. With 20 years of consistent success, Chris has a lot of information to share with us about how to successfully set up an event. We’ll talk about public speaking and how people can improve their ability to effectively hold [...]
Topics: events, tips, lema, share, plugins, youderian, talking, chris, successfully, improve, public, worth, woocommerce, wordpress. -
The Top 4 Ways to Improve Your Ecommerce Product Descriptions
-
Are your product descriptions converting or can they use some help? Here are the top 4 ways you can improve your ecommerce product descriptions.
Topics: listing, keywords, optimized, ways, article, create, improve, way, ecommerce, descriptions, product, professional, customers. -
The Trade-offs of Third-party Add-ons
-
Third-party apps and add-ons can enhance an ecommerce platform. Examples include exit popups, customer reviews, product recommendations, and marketing automation. But third-party add-ons can create more problems than benefits.
Topics: performance, speed, improve, addon, site, slow, experience, create, thirdparty, tradeoffs, addons. -
The Ultimate Guide to Brand Image
-
Think of your favorite brand. What’s so great about it? Does it have amazing customer service? Quality products? Affordable prices? Digging a little deeper – does the brand align with your own personal values? Do you feel like it really “gets” you and knows what you’re looking for? Your perception […]
Topics: customers, marketing, ultimate, create, image, guide, youre, strong, know, audience, brand, improve. -
The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence
-
Am I right in assuming that a major part of your marketing strategy today is digital? Probably.
Topics: media, presence, brand, social, ultimate, guide, improve, audience, strategies, marketing, digital, strategy, business, content, paid. -
The art of B2B fulfillment and how to improve customer loyalty
-
Let's look at B2B fulfillment from a perspective outside of logistical or technical needs; but rather the opportunity it provides to build brand equity and increase customer retention.
Topics: purchase, reinforcement, operational, customer, art, loyalty, picking, brand, improve, right, b2b, order, fulfillment, customers. -
The status of ecommerce within manufacturing
-
Manufacturers increasingly want to digitize their sales- and buying processes. But what is the current maturity level of their online sales- and services capabilities? And how does it come that manufacturers act so protective in the after-sales business? Technology keeps on growing exponentially and this has consequences for the b2b… Continue reading
Topics: manufacturers, status, b2b, customers, online, companies, sales, manufacturing, ecommerce, improve, experience, digital, customer. -
Thinking Differently About Email Newsletters
-
Today we are joined by Will Critcher, who is the Director of eCommerce for DeathWishCoffee.com. In this episode, we talk about the brand and how they’ve had their coffee endorsed by astronauts, as well as how they are thinking about email newsletters differently and what they have done to improve the results they’ve seen with […]
Topics: talk, astronauts, youderian, newsletters, theyve, improve, critcher, stitcherwith, email, thinking, differently, today. -
Tired of Customers Abandoning Their Online Shopping Carts? Here are 7 Foolproof Strategies to Improve the Checkout Experience
-
Here are seven tips to improve ecommerce checkout impact, including making costs and fees clear upfront, offering multiple payment options, making the online checkout button easy to find, and ensuring the user has a secure checkout experience.
Topics: online, experience, options, strategies, improve, foolproof, add, process, checkout, pay, payment, customers, customer, cart. -
UserZoom raises $100M, acquires EnjoyHQ, to grow its platform to improve UX and other interactive design elements
-
Graphic designer Paul Rand once famously said that the public was more familiar with bad design than good design. While he was referring to most of the design in the world being “bad”, these days that phrase might take on a second meaning: people typically only notice and talk about (and usually complain about) design […]
Topics: raises, customer, improve, grow, nuez, product, interactive, digital, elements, companies, techcrunch, ux, experience, platform, company, enjoyhq, userzoom, design, la. -
Using Site Search Reports in Google Analytics to Improve Product Selection
-
Internal site search is the equivalent of someone walking into a physical store and asking for a product. The storekeeper would develop an understanding of what shoppers want based on these requests. In the digital world, Google Analytics can store all of these questions. In this post, I'll address how to configure site search in Google Analytics to improve your ecommerce product selection.
Topics: using, search, improve, selection, report, site, terms, analytics, visitors, phrases, reports, data, revenue, product, google. -
Utilize Google Search Console to Improve Your Store’s Visibility
-
Google Search Console is a powerful, free tool that can help online store owners have a healthy, search-engine-friendly website. It was created to help you monitor and maintain your site’s presence in Google search results by alerting you to errors, security issues, and indexing problems that may affect your search rankings. Search Console is the […]
Topics: url, utilize, click, need, search, visibility, google, page, website, help, error, improve, stores, console. -
Want More Ecommerce Conversions? Improve Your Product Search
-
Retailers have greatly improved their online stores in the past few years. User flows are streamlined. Designs are better tuned to tell the brand's story. But for many online stores, site search is weak.
Topics: product, results, conversions, relevant, improve, likely, products, merchants, consumers, site, search, ecommerce. -
Want More Revenue? Improve Users’ Checkout Experience
-
Don’t lose customers at the last second! A few changes could boost your revenue overnight — really! See the best ways to streamline checkout & maximize sales.
Topics: users, experience, site, woocommerce, improve, customers, product, shipping, revenue, page, checkout, payment, store, account. -
Want to improve customer loyalty? Start with inventory visibility
-
The buyer/seller relationship is built on trust -- whether it is individual consumers buying a single item or businesses purchasing large volumes of supplies. If your customers trust you, they’ll buy from you. Not just once, but often. Check out the four areas you should focus a lot of attention on to grow that loyalty.
Topics: really, customers, item, visibility, accurate, start, loyalty, customer, order, b2b, stock, improve, inventory, b2c. -
What Are Core Web Vitals? (+ How to Improve Yours)
-
“Core web vitals” — you‘ve probably heard this phrase buzzing in digital marketing. But what are the core web vitals? Picture them as the three pillars supporting your website’s performance.
Topics: performance, core, page, user, improve, vitals, site, load, layout, fid, web. -
What Is An Email CTR? How to Calculate and Improve It
-
An effective email marketing campaign has the ability to strengthen your brand, engage existing and potential customers, and move them to action.
Topics: emails, ad, number, calculate, rate, clickthrough, audience, marketing, improve, clicked, ctr, email. -
What Is First Contentful Paint? + An Action Plan to Improve It
-
If you could improve your website's performance by 10%, would you?
Topics: action, score, performance, contentful, page, fcp, lighthouse, load, site, improve, speed, plan, paint. -
What Is the Average Time Spent On a Website? [+ How to Improve It]
-
According to a Pew Research Center survey, 85% of Americans say they go online on a daily basis, with 31% reporting that they go online “almost constantly.”
Topics: duration, session, content, visitors, site, seconds, spent, improve, page, website, average. -
What You Need to Know About Creating a 'Do Not Reply' Email
-
During my summer break in 2009, I was sitting on my couch, watching Disney Channel, and eating a snack -- chips and salsa to be exact.
Well, chips and a one gallon Tupperware full of my aunt's famous spicy salsa.
While I'm watching TV, all of a sudden, I accidentally drop the entire gallon of cold salsa on my lap.
Topics: emails, messages, alias, reply, need, audience, improve, address, customers, spam, creating, know, email. -
What is Website Architecture? 8 Easy Ways to Improve Your Site Structuring
-
Getting lost sucks. It doesn’t matter if you’re in a city or a corn maze, the ambiguity of not knowing where you are and what could happen next can make you break out in a cold sweat.
Topics: users, structure, ways, create, websites, architecture, website, linking, pages, internal, page, improve, site, structuring, easy. -
Which Ecommerce Metrics You Should Measure (And Why They’re Important)
-
Metrics. Everyone wants them, everyone needs them. Whether you’re a high school math teacher, an NFL scout, or a digital…
Topics: measure, rate, customers, youre, improve, metric, metrics, number, line, customer, important, ecommerce. -
Why Site Performance Matters and How to Improve It
-
Site performance (or lack thereof) is one of the biggest pain points eCommerce businesses face today, due in part to its direct correlation to conversion rate. If you don’t think site performance matters to your customer - your revenue, and your reputation, are at risk.
I’ll cover why site performance matters and how best to improve it if you find yourself on the slower end of the speed trial.
Consider this:
It takes about fifty milliseconds, or .05 seconds, for users to form an opinion about your site and determine if they will stay or go. Think about your personal experience with a slower-paced load time on a site. How many times have you bounced off as quickly as you found it? From ordering a pizza to buying a couch, today’s consumer simply does not have time to wait.
Fifty-seven percent of internet users say they won’t recommend a business with a poorly designed web application on mobile.
Given the miniscule timeframe to make a good first impression on a consumer, plus the hefty influence of word-of-mouth first impressions by those same consumers (either favorable or less than), site performance is not a “nice to have,” it is critical.
Poor site performance is expensive. Industries may vary as far as numbers, but let’s see on average what the damage looks like when it comes to what slow site speed will cost you. For example, if you’re running an ecommerce site that makes $100,000 per day, a one second page delay could cost you $2.5 million per year in lost sales. To put that in eCommerce behemoth terms, let’s take Amazon. Performance tests showed they would lose $1.6 BILLION every year if they slowed down by just one second.
What is the Benchmark for Optimal Site Speed?
The Google-recommended page load time is under two seconds. Two seconds is the threshold for ecommerce website acceptability, while Google aims to keep load time under a half-second. Additional food for thought: 47% of consumers expect a page to load in two seconds are less, while studies show for every 100ms decrease in home page load speed results in a 1.11% lift in session-based conversion.
Other factors that affect site performance to keep in mind: mobile device usage, bandwidth, and variable internet speeds by user region.
So now that you’re aware of the high stakes of slow site speed, the good news is you have options for improving it. First things first, always be testing.
Web Application Performance & Speed Testing Tools
There are many products and services in the market to diagnose web application speed and performance. It’s important to have a clear picture of how your site is performing and be able to make tweaks quickly and easily. More benefits to these tools include:
Find out how your site is performing across devices. Most users are visiting through a mobile device so optimization is key
See how your site is performing across regions and countries
Analyze and optimize for better rankings and UX
Triage bottlenecks and make optimization decisions based on ROI and conversion rates
Interested in Learning More About Elastic Path Commerce Cloud?
Launch and optimize innovative experiences fast, with a modern, headless, SaaS, API-first, & microservices-based commerce platform.
See the Future of eCommerce
The Top Web Performance/Speed Testing Tools:
Pingdom Speed Test
GTmetrix
Google PageSpeed Insights
Yellow Lab Tools
WebPage Test
KeyCDN Website Testing Tools
DotCom-Monitor
Dareboost
IsItWP Website Speed Tool
GiftOfSpeed
Figure 1: A typical Web Performance Tool interface Source: Pingdom
Next Steps: How to Improve on Speed and Overall Performance
Now that you’ve invested the time in the proper tools to monitor and improve site speed, and understand the slim window to keep a user engaged and on the path to purchase, here are a few things to consider that affect speed:
Dynamic vs. Static Content Management – The difference between the two is dynamic content is anything subject to change based on user input such as product, pricing, or descriptions. This content is stored in a database and is fetched when the user engages with it, otherwise known as async communication. Static content on the other hand is anything remaining the same in the experience such as the navigation menu. Both types of content have distinct yet crucial functions on a site but are managed differently.
While static content typically loads faster there are ways to manage dynamic content to alleviate issues and slower load times. As you edit dynamic content you want to avoid editing the HTML code as this will cause breaks in your site. Additionally when managing dynamic content use proper caching and Content Delivery Networks (CDN) to bridge the gaps between dynamic and static content.
Use a Faster Website Host – upgrading your website host can significantly affect your site speed. While you’d also be looking at site uptime, traffic volume (especially the ability to manage spikes during peak activity), customer support, and of course price. Here is a helpful Top 10 list of vendors to get started. You’ll want to review many providers and continuously comparison shop especially as you scale your business.
Image Optimization - no surprise that visual content engages users. However, high quality imagery means larger files that eat up load time. Using resized and compressed files is a lighter lift for the server to load the image.
Within imagery you’ll want to pay attention to the file format. There are four file types: PNG, JPEG, GIF, WebP, and SVG. A general rule of thumb is to avoid GIFs since they do drag on site speed. When choosing between PNGs and JPEGs, PNGs work well for graphics and screenshots, while JPEGs are ideal for photographs. The newcomer is the SVG file format, or scalable vector graphic that renders well in web applications and across other use cases. Lazy load plugins are also useful to only render photos where the user is browsing.
Reduce HTTP Requests – HTTP requests occur when the browser sends a request to the server for information. The fewer requests a website must make the faster the site can load. The amount and the size of the requested files affects load times, however most engaging sites have both multiple and larger files. The best way to address this issue and is to run a full report on your site and assess what images are taking the longest to load and if in fact you need them. After you assess what’s needed, you can reduce the file size.
Web Application Optimization is a Team Effort
Web application design and management is a collaborative effort between IT and marketing teams. You’ll want to consider the user experience but also look at the technical load of what you’re providing to the user. Poor site speed results in bounce rates; essentially all the work you put into an engaging interface is null and void if the load times are sluggish. It takes the unique roles and goals of each side to create a memorable experience that consistently drives conversion.
Topics: user, website, site, web, load, dynamic, matters, performance, content, application, speed, improve. -
WordPress SEO: The Ultimate Guide
-
Imagine you own a delicious bookstore cafe in Boston. If someone searches "bookstore cafe near [insert a neighborhood in Boston]" on Google, you want your WordPress website to pop up at the top of the search results, right? You can ensure your company does so by implementing the most effective WordPress SEO strategies.
Topics: search, page, website, websites, improve, link, engines, ultimate, wordpress, seo, site, guide.